Princeton's Colors: Orange and Black
Orange and black followed in 1873. William Libbey Jr., a member of the Class of 1877, wore a necktie advertised as bearing "The Duke of Nassau's colors" on a dare from classmate Melancthon Jacobus. In 1874 Libbey arranged for the manufacture of 1,000 yards of orange and black ribbon for the freshman crew's hatbands at an intercollegiate regatta in Saratoga, New York, and offered it for sale in Saratoga's Grand Union Hotel as "Princeton's colors." When the Princeton freshmen won the first race, every inch of ribbon sold.
In 1888 "The Orange and the Black," written by Clarence Mitchell of the Class of 1889 to a tune arranged by Ernest Carter of the Class of 1888, further endorsed the colors. In 1896, when the College of New Jersey celebrated its 150th anniversary, the trustees changed its name to Princeton University and adopted orange and black as the official colors — despite the objection of Professor Allan Marquand of the Class of 1874 that orange and blue, the true colors of the House of Nassau, were preferable.
Stephen Voorhees, of the Class of 1900, an architect and trustee emeritus, discovered that there was no reference standard for Princeton orange. Drawing from a sample of bunting used to welcome Queen Juliana of the Netherlands in 1941, Voorhees dyed a piece of silk to be the official Princeton Orange, now standardized as Pantone(r) 158.
The Princeton University Shield
In 2007 the shield was redrawn as part of the University's new graphic identity (shown below), which included the adoption of specific typographic treatments of the University's name and shield ("signature") using the typeface family Princeton Monticello derived from an 18th-century American typeface, Monticello.