When children start school, they can already do a lot with media and enjoy using them. Because they can now read and write, they also want to operate media independently. At the same time, they look to you as parents, siblings and peers for guidance when it comes to choosing media content.
They enjoy fun and entertaining formats. Characters from stories they know from children’s series, books and magazines are role models they want to emulate and compare themselves to. They especially like stories that are about friendship. And media are also increasingly used for the search for identity. Who am I? What kind of girl or boy do I want to be? They increasingly use media to inform themselves and to learn. Search engines are becoming an important tool for this, as are YouTube videos.