problem1) Answer all the problems:
i) What is the significance of media evaluation?
ii) describe the term ‘Agency Compensation’.
iii) List the elements of interpersonal communication?
iv) describe the limitations of radio and newspaper.
v) describe the concept of modulation?
problem2) Describe how integrated marketing communications perspective differs from traditional advertising and promotion. What are some of the reasons?
problem3) describe different forms of advertising? Describe how advertising works along with suitable ex.
problem4) What is advertising campaign? With the help of an ex describe different stages of developing an advertising campaign.
problem5) Answer all the problems:
i) prepare down the objectives of marketing?
ii) What is the purpose of non-product advertising?
iii) Identify three main purposes of advertising. Also name the barriers to communication.
iv) Name any four tools of sales promotion. describe the advantages of each?
v) What do you understand by media mix decision?
problem6) describe ‘media strategy’. What significant factors should be considered while developing a media plan?
problem7) What do you mean by agency-client relationship? Discuss the kinds of agency.
problem8) prepare brief notes on following:
a) Online Marketing.
b) Public Relations.