I recently read "How to Foster Design-Driven Development in Your Company" by Jess Eddy.
Design Driven Development (DDD) is a process whereby design and user experience drives the development of a product or software application. This leads to products that people enjoy using and want to tell others about.
Design is a very important and often overlooked aspect of software development. Programming functionality is only part of the solution. Products developed without proper consideration for the user experience are often bloated, ugly and difficult to use.
By creating a balanced team and putting design at the front and centre of software development, we can create applications that are beautiful, simple to use and ultimately more successful with customers.
Join The Conversation
More On The Blog
Are Spree sites meeting Google’s page speed standards?
A study of 680 sites built on the Spree OS platform reveals nearly all are mobile friendly, but only a handful achieved a mobile speed score high enough to be considered by Google as performing well.
Barry Harrison — Sep 12, 2016
Machine Learning and eCommerce Talk at SolidusConf
I recently spoke at SolidusConf about Machine Learning and eCommerce
David Jones — Jun 14, 2016
Top 7 Product Recommendation Options
Top 7 Product Recommendation Options Ranked by Revenue Generation
Barry Harrison — May 31, 2016