Fish Forward – sustainable seafood for the environment, people and developing countries
A project launched during the European Year for Development, co-financed by the EU, for more environmental, social and economic sustainability in fish and seafood consumption.
In 2015, WWF started an ambitious project in 11 member states of the European Union. A project to increase consumer awareness of the global ecological and social consequences their fish consumption has. After all, our seas are over fished.
At 23% the EU is the main importer of fish and seafood in the world. Half of this  comes from developing countries. Fishing and fish farming have direct effects on poverty alleviation and food security for more than 800 million people. 
An awareness campaign will show how our fish consumption can change the world: how each consumer can contribute to a more responsible global economy for humans and nature by independently and consciously buying sustainable products.
- Improve understanding among consumers of the necessity to buy sustainably
- Presentation of living conditions of fishing communities in developing countries in multiple case studies
- Motivation and advice for the retail sector to source sustainable and responsible seafood products in their product range
- Promotion of laws and guidelines supporting legal, sustainable and responsible production of seafood
- Preparation of scientific studies
Austria, Bulgaria, Croatia, France, Germany, Greece, Italy, Portugal, Romania, Slovenia, Spain
January 2015 – December 2017
Project Management and co-ordination:
WWF & EU co-financed
show references for this article
 EUMOFA (European Market Observatory for Fisheries and Aquaculture Products). The EU Fish Market. 2014 Edition. Page 1; http://www.eumofa.eu/documents/guest/Yearly%20Highlights/The%20EU%20fish%20market_EN.pdf
 HLPE, 2014. Sustainable fisheries and aquaculture for food security and nutrition. A report by the High Level Panel of Experts on Food Security and Nutrition of the Committee on World Food Security, Rome 2014. Page 34. http://www.fao.org/3/a-i3844e.pdf