Take the trouble to write short. Save trees.
2. Clarity: Don’t be cute. What is your article about? Be direct. Get right to the point in simple, clear language. Watch unclear pronoun references.
3. Precision: Use precise words. They are more interesting.
- Some people are after me.
- Three angry writers have threatened to modem seven hundred viruses into my computer.
5. Humanity: Don’t write about the crisis in forestry. Write about the struggling environmentalists or the struggling loggers. Don’t talk about the crisis in fishing on the east coast. Talk about a specific fisher from Newfoundland. People are interested in people.
7. Poetry: Be ever ready to lead your reader to a deeper level of human understanding by the use of an anecdote, a figure of speech, a precise word.
(Adapted from The Seven Beacons of Excellent Writing by Gary Provost, Writer’s Digest, March 1984.)
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