What am I studying here?
This is an exam unit
Social media has revolutionised the way in which people connect and we can interact in an instant with someone on the other side of the world. In terms of media production, social media has also fundamentally changed the way in which media institutions and creative professionals reach and interact with target audiences who are now global.
The aim of this unit is to enable you to:
> Understand the ways in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers.
As part of this you will:
> Evaluate the positive and negative impacts of social media on businesses, individual users and producers.
You will also learn about:
> Issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution.
You will fully investigate:
> How media producers use contemporary social media to generate ideas, fund and plan projects with other professionals and how social media is used commercially to create awareness and advertise products to global audiences.
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