In support of The Kingdom of Saudi Arabia’s plan to provide early childhood education on a national scale, we produced a series of character-based animations. The five videos focused on brain science research, education in the home and community, and the role of teachers and administrators in child development. We developed the concepts, scripts and storyboards for the animations, working in partnership with NAEYC (The National Association for the Education of Young Children) and the Saudi Ministry of Education.
We were tasked with creating a large amount of original content within a short time span. We also wanted to ensure that every detail was appropriate for its intended Saudi audiences. We paid careful attention to contextual and cultural elements, incorporating scenes typical of home, school and peri-urban life.
The animations were delivered in English and Saudi Arabic. Each animation uses symbols, music, and character features appropriate to Saudi and Islamic culture to deliver a message about early childhood education.