Category: Automotive History
Facts about Lexus Automobiles. The Lexus Car is the luxury vehicle partition of Toyota Motor Corporation, the leading automaker of Japan. The Lexus vehicle was first introduced in the United States in 1989. Currently, it is being sold worldwide and has turned out to be the leading-selling make of premium cars of Japan. The Lexus Marque is sold in more than 70 countries and territories all over the world, and has ranked amongst the ten major global brands of Japan in market value. The business has its headquarters in Nagoya in Japan, with operating centers, located in Belgium, Brussels and Torrance in California.
History of Lexus Automobile
Lexus was founded in 1989 by Eiji Toyoda, who was a Japanese entrepreneur, and was principally responsible for taking Toyota Motor Corporation to productivity and global fame during his presidential term, and afterward, as chairman of the company.
In 1989, Lexus introduced two sedans, such as the ES 250 and LS 400, and a promise to pursue excellence. A single customer complaint launches a particular service movement, earning the product recognition as the innovative standard in individualized service.
In 1990, from thousands of parties who are interested in a Lexus dealership, only 121 top-quality dealers are chosen for the first year of business of Lexus.
Lexus later introduced an all-fresh ES 330 in addition to SC 300 and the SC 300 sport coupes in 1991. The business outsold both BMW and Mercedes-Benz cars to turn out to be the top-selling luxury import product in the United States.
The business then introduced a luxury race car, the GS 300 in the year 1993. In the same year, Lexus introduced the business-leading Certified Pre-Owned plan, as well.
In 1994, the business redesigned the second generation LS 400 completely and put it for sale.
In 1995, the United States government proposed 100% tariff on select luxury vehicles of Japan in an attempt to resolve long-standing disputes between Japan and the United States. As a result, conformity was reached between both countries and the trade war was prevented. Then, in the same year, Lexus announced its luxury sport utility vehicle, the LX 450.
In 1996, Lexus introduced the all-new ES 300 and LX 450 vehicles and put them for sale.
In 1997, Lexus redesigned the LS 400 sedan by introducing the VVT-I feature in the car. In the same year the next-generation the luxury performance cars, such as GS 300 and GS 400 were put up for sale.
In 1998, the business launched the RX 300 sedan, which shaped the luxury cross segment. As a result the new luxury sport utility vehicle, the Lexus LX 470 was introduced. It surpasses the monthly sales of all luxury contestants that made Lexus the first global automaker.
As of 1999, about one-million vehicles were sold in the United States. Then in 2000, Lexus expands a second offering in the entry-level luxury car category through the IS 300 sports car. The car became the first import luxury product to sell more than 20,000 units in a month that made Lexus to become the leading-selling luxury cars in the United States.
Lexus modernizes its classic SC model in 2001, into a hardtop adaptable sedan, the SC 430. The business has put up its fourth-generation sedan, ES 300 for sale. Then in 2002, the RX 300 and ES 300 became the best selling sport utility vehicle and luxury car of America. In the same year, the business announced its medium-size luxury sport utility vehicle, the GX 470. In the same year, the LF-S, which was the first Lexus Future concept car, was introduced in Tokyo, which showcases its innovative design philosophy. From 2002 to 2012, Lexus started introducing new model sedans and redesigning some existing sedans and became one of the leading automobile manufacturers of the world. Then on 14th of December 2012, the final Lexus LFA was constructed, finishing the 500 unit run of the super sedan.
In 2013, Lexus declares the choice of 12 champions for the First Lexus Design Award, and global design contest, which targets next generation leaders all over the world. As on date, Lexus vehicle models are sold in the United States through 232 dealers who are dedicated to excellent customer service.
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