World Tourism Day is celebrated on September 27 every year. The purpose of the event is to raise awareness of the international community about the importance of tourism and the social, cultural, political and economic values of the tourism industry. World Travel Day activities will work towards finding ways to address today's global challenges.
Under the theme of "Tourism and Rural Development", World Tourism Day aims for a viable recovery of the tourism industry and will honor the role of tourism in providing rural opportunities. and preserving natural and cultural heritages around the world.
In 2020, for the first time in its 40-year history, September 27 World Tourism Day will not be held in a single country. Five countries in Mercosur region including Argentina, Brazil, Paraguay, Uruguay and Chile will co-host to demonstrate international solidarity in efforts to recover from the Covid-19 pandemic. In the context of global tourism is making efforts to revive, especially in communities where tourism is the backbone of livelihoods and economics. World Tourism Day is an opportunity to see the role and potential of tourism in rural areas.
World Tourism Day is also an opportunity to recognize the role of Tourism in rural areas and build a better future for all. Tourism also facilitates employment of rural communities, especially women and young people, preserving distinct traditions and heritage, and playing an essential role in protecting the environment. habitats and creatures.