The words used during the hiring process, and at work, can impact men and women in different ways. Here are some of the key findings:
If a role or workplace was described as aggressive in a job description, 44% of women and 33% of men would be discouraged from applying.
Both men and women reacted equally positively to being described by definitive language such as ‘powerful’; ‘strong-willed’; and ‘confident’.
Women, however, tend to favor subjective, ‘open’ words when being described at work, like ‘likeable’ and ‘supportive’ to describe themselves in an interview.
With this report, you'll learn:
How words can impact the experience of candidates and employees by gender
Tips on how to create job posts that appeal to men and women
Ideas on how the language you use in your talent branding can encourage more gender inclusivity
Take a LinkedIn Learning Course
Learn more tips and tricks on building a gender-balanced workplace.
Overcoming bias in the hiring process:
Unconcious Bias and Human Resources: Diversity Recruiting with Stacy Gordon (Diversity, Inclusion and Career Strategist).
Establishing an inlusive team dynamic:
Using Inclusive Language with Daisy Lovelace (Senior Lecturing Fellow at Duke Law).
Embracing differences and countering bias in thought and action:
Confronting bias: Thriving Across our Differences with Verna Myers (VP of Inclusion Strategy at Netflix) and Arianna Huffington (founder of HuffPost and Thrive Global).