The Story Behind the Name
All roads lead to TreVia
One of the key technologies that helped make the Roman Empire successful was its system of roads. There was a special place, located in what we now collectively call the Middle East, where three major roads met: the road leading northwest to Europe, the road leading south to Africa, and the road leading east to Asia. At the meeting place of these three roads was, so the story goes, a giant pole, upon which passers-by would post messages to other passers-by, in the hope and expectation that the private messages would be delivered to their destinations and that the public notices would be read and acted upon. Some people were looking for investors or business partners; others were selling goods from exotic places beyond the horizon. Others simply wished to leave messages about dangerous routes, commercial opportunities, distant tribes and peoples, and other information that was useful for travelers and traders at-large.
The information that was posted on this fabled pole became the common knowledge of those who needed to know. The place where the pole stood, at the junction of these three roads was called, in Latin, the Tre Via (the three roads).
The Tre Via could be seen as an early prototype of group communication and collaboration technology. There was no Internet back then, of course, no phones and no reliable mail service. Instead, this open pillar of knowledge stood accessible to all, and opportunities and synergies derived from its presence.
Today at TreVia we bring together the pathways of people, information and technology to help patients with diabetes.