Every year we are producing more than 300 million tonnes of plastic, half of this is designed for single use, and each year around 8 million tonnes of it ends up in our oceans.
Plastic Oceans Foundation Canada is part of a global network of independent not-for-profit and charitable organisations, united in their aims to change the way we deal with plastic waste by challenging society's perception that this indestructible substance can be treated as 'disposable' and change the worlds attitude to plastic within one generation.
Plastic Oceans Foundation Canada (POFC) is working to create a Social Impact Campaign, starting with a screening of the global documentary feature film, ‘A Plastic Ocean’. We will fully utilize the power of film to trigger real social change in Canada through programs in Education, Business and Sustainability and Science.
"A Plastic Ocean" filmed in over 20 locations around the world, gives a global perspective, highlighting both the problem and the potential solutions.
Our aim is to engage people of all ages, in all social situations, to understand the danger of continuing to perceive plastic to be disposable. Once they become aware of the ultimate threat to human health, it will become a personal choice to prevent plastic waste from entering the environment.
By helping consumers to become plastic literate, they will make informed decisions about how they use plastic. This change will shape future demand for environmentally sensitive products and solutions, ultimately creating a shift to smart products.
Ultimately by "Rethinking Plastic" we aim to solve this problem, within a generation.