- A.A. 2017/2018
- CFU 6
- Ore 36
- Classe di laurea LM-49
General knowledge of cultural sociology and good level of English. For those with no cultural sociology previous studies is recommended the book: Wendy Griswold, (1994 or later) "Cultures and societies in a changing world",Thousand Oaks, Pine Forge
The aims of this course are: to provide a comprehensive understanding of modern multicultural society, to critically discuss the main issues of contemporary sociology of culture, to develop skills of a comparative analysis and assessment of cultural differences. In particular the course, by introducing students to different cultures and examining the concepts of cultural identity and cultural differences, is aimed at developing students' knowledge of other ways of life and providing a new understanding of their own cultures. Tourism activities and business topics will be analyze using cultural perspective and cross-cultural methods.
The issue of cultural diversity is now a matter of importance for tourism, business and it is international dimension. It is important to take into consideration the impact multi-cultural diversity can have on both the people's life and work relationships. A needed skill in international tourism is the capacity of seeing human experience from the point of view of others who encounter and interpret the world in significantly different ways. Further, it offers a basic understanding of the culture of the country they will be dealing with, in managing tourism and business with different people. A knowledge of the etiquette associated with areas such as meeting and greeting and conducting negotiations will be part of the course and tips on how to increase their chances of success when doing business in/with different culture.
Main topics of the course:
The concept of culture
Dimensions of national cultures
Cultures and organizations
European differences and tourism
The evolution of cultures in the global world
Intercultural encounters and international tourism
- 1. (A) G. Hofstede, G.I. Hofstede, M. Minkov Cultures and organizations. Software of the mind. Intercultural cooperation and its importance for survival McGraw-Hill (3rd Edition), USA, 2010 » Pagine/Capitoli: Chapters 1-3-4-5-6-7-8-11-12 (pages 370)
- 2. (C) G. Hofstede Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Sage Publications, Thousand Oaks CA, 2001 » Pagine/Capitoli: all the book (400 pages)
Additional materials will be available during the course on the teacher's webpage
Lessons, group discussion, homework and classwork.
Case-studies and exercise will be provided during the course