Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Sample questions asked in the 10th edition of Understanding Business:
Chapter 2, Problem 1BC: 1. Do you see any evidence that the moral, ethical, and spiritual foundation of the American democratic capitalist system is eroding? How does that affect the ability of capitalist proponents to promote capitalism in other countries such as China and India?2. Why is it so necessary to have a freely elected government for democratic capitalism to create a prosperous and fair economy?3. Go through the three components of democratic capitalism and picture an economy without each one. What happens to freedom, fairness, and moral and ethical behavior? Which part of the system seems weakest today? What can be done about it?
Chapter 14, Problem 3BC: 1. With no new Toy Story feature movies planned, can Woody and Buzz remain hot?2. What’s the marketing advantage of animated characters like Woody and Buzz?
Chapter 19, Problem 1BC: 1. Many in the investment company were implicated in the accounting/underwriting scandals involving Enron, WorldCom, and Arthur Andersen. Would a code of ethics have discouraged or prevented these unethical situations?2. Suppose you were a stockbroker and recognized a profitable, but questionably ethical investment opportunity. The investment would significantly benefit the major corporate directors and generate commission income for you and your brokerage. What is your obligation to other stockholders, regulators, and society in general?3. Does a broker have a duty to make as much money for his or her clients as possible? Does the wide separation in wealth between rich and poor create a situation where brokers should stop making as much money as possible for rich people?
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