The recent boom of sending text messages online has been increasing very rapidly over the past few years. It is a combination of the two most widely used technologies in the world, these being the internet and the mobile phone. I’m going to discuss how online text messaging works.
The technology behind it focuses primarily on the practice of sending text messages to a group of people via an online service. A wide range of services are available, all these services vary a great deal in the way they work. For example there are different packages which offer a different amount of text messages.
The ability to communicate to people by SMS has undoubtably become a very powerful marketing technique over recent years, this is because you can get your message directly to them also they are very likely to open the message. A short text message, as the name suggests is indeed a very short. This is very beneficial to marketers, they generally only have a few words to capture your attention – which reduces the chance of them waffling on, which is unproductive. Other forms of communication allow people to avoid these kinds of adverts, whereas text messaging more often than not reaches the target.
A huge range of companies benefit from SMS online, there are still thousands of companies that have not yet realized the power of online SMS. Even some commercial enterprises, a lot of organizations would benefit from this technology; even charities or government agencies.
Let’s take the DVLA for example, or any similar government department these government agencies could use text messaging via online services in order to send SMS reminders to the general public to pay their annual road tax. This makes it easy to them sure people are aware of their requirements to make the payment. In regards to administration costs and lost revenue, paying for an SMS service such as this could potentially save money for the government.
Charitable organizations could also use this service. Many people have different reactions to charities than they do with corporations, therefore sending people who have previously donated to the charity and request for more money via SMS could possibly be met with a positive reaction. Remember, an SMS message goes directly to the person’s mobile phone, this means the charity in question is very likely to gain increased funds.