The objective of this research was to study the use of new media to create occupational inspiration for the disabled in terms of 1) types of media; 2) content; 3) formats; and 4) approaches for developing new media. The study was based on examples of disabled people who were successful in their careers until 2016-2018 in Thailand to serve as models for the use of new media to provide occupational motivation for the disabled. This was a qualitative research based on documentary research and in-depth interviews and understanding of their feelings, life experiences with 20 key informants, consisting of 10 disabled people with successful occupations, 5 personnel of an occupational training center, and 5 parents of disabled people. The informants were chosen through purposive sampling. Data were interpreted through descriptive analysis. The results showed the use of new media to create occupational inspiration for the disabled had the following characteristics: 1) types of media: Facebook and Line accounts to provide two-way communication 2) content: inspiration self-esteem and try to move beyond the disabled. 3) formats: the lessons learned from success stories. 4) approaches for development: The disables have two important expectations, i.e. desire for social participation on an equal and sustainable manner and proactive approach to disability work.
Siriwan Jianchatchawanwong, Sukhothai Thammathirat Open University, Thailand
Stream: Social Media & Communication Technology
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