As a consumer, you may wonder about a product’s origin when you taste a cup of coffee with a fair trade logo, or when you see a garment with a beautiful hand-embroidered pattern. When product information becomes more readily available, you know more about the components that make up the product, as well as its environmental impact from production.
In recent years, companies have started using labels to disclose more information about their products, such as organic, non-GMO, fair trade, or even Carbon Credit Capital’s own carbon neutral product label and certification. Product labeling not only bridges the information gap between consumers and products, but also helps increase the quality of interaction between the consumers and the companies.
According to a recent study, conducted by the National Renewable Energy Laboratory (NREL), consumers are willing to purchase carbon offsets in order to lessen their purchases negative impacts, choose products with less carbon outputs, and make climate-friendly selections when the options are available to them.cProviding a“carbon neutral”product and product label delivers a message to your consumers that your products are eco-friendly and have zero carbon impact and helps you make a strong statement as a brand.