The deadliest diseases, heart disease, diabetes, circulatory disorders, hypertension, cancer, and stroke have all been linked to obesity and account for many deaths a year in Malta. Studies show that these life-threatening diseases may be prevented by achieving and maintaining an ideal body weight; however, the startling fact is that 60% of all Maltese are overweight. Why do some people become over-weight? When we consume more calories than we burn off, our body stores the extra calories as body fat. Advertising Campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Genetics play a role in metabolism (the rate at which the body burns calories for fuel), but lifestyle and environment often outweigh the genetic factors involved in weight problems. Ironically, in many cases excessive dieting is a chief contributor to obesity. Citrus Aurantium, a fruit commonly known as bitter orange, has been used in traditional medicine to treat chest congestion and indigestion, stimulate gastrointestinal function and improve circulation and liver function. In traditional western medicine, Citrus Aurantium has been used to treat digestive and circulatory problems.