First, what do we mean when we talk about gamification? Despite how it sounds, gamification isn’t necessarily about turning something into a game. Rather, it’s about using game elements to achieve a particular user behaviour. In his blog post, ‘The Surprising Relationship Between Gamification And Modern Persuasion’, Akar Sumset emphasises that gamification is not about playing games, or about making users have fun: Contrary to popular belief, it does not entail users playing or giving them points. Yes, those are useful components, but not the whole thing. […] The purpose is to use fun to motivate people towards certain behaviors. He then gives a definition of gamification which he believes puts the correct amount of emphasis on motivation and behaviours. Gamification is about using game-like setups to increase user motivation for behaviors that businesses target. Whether or not this constitutes a definitive description of gamification, it hits on one of the most powerful things about gamification: it triggers motivation.