Enjoying a meal while listening to a melodious track, can be a wonderful experience. However, jamming to loud music can result in unhealthy eating choices — and it could potentially affect our waistlines.
September 30th, 2019
In a recent study conducted by Dipayan Biswas, PhD, marketing professor at the University of South Florida’s Muma College of Business, researchers found that diners made very different food choices based on the music they could hear.
Volume is proven to impact heart rate and arousal. Hence, diners who were exposed to louder noises ordered foods that were significantly higher in calories, while those who were listening to softer music routinely made more health-conscious choices.
Biswas attributed craving heavier meals to humans’ need to seek comfort when overstimulated or stressed. He also noted how this hankering can enable restaurants and supermarkets to manipulate consumer buying behavior.
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This article is a re-post, with small modifications, of “How loud restaurants can lead to unhealthy eating choices” an article published on www.today.com by Erica Chayes Wida