The Scenario Planning Department examines what changes the tourism, hospitality and leisure sectors are set to undergo over the next two decades. Its objective is to learn more about the effect these changes will have, as the tourism industry needs this information in order to be able to create policies and design strategies. This is essential in such a fast-changing industry with constantly changing trends.
Scenario planning is a method of anticipating the future – particularly the uncertainties that future is likely to bring. It involves exploring what might happen and developing a number of these scenarios. Each scenario describes the trends and developments and potential impact these will have on businesses, institutions or the region. This teaches us about opportunities, risks and threats, and makes it easier to anticipate the possible implications.