Digital signs: Attitudes and Perceptions
- For instance, 8 in 10 Canadians agree that digital signs are effective in communicating public safety messages;
- 7 in 10 Canadians accept digital signs as normal part of public space in large cities;
- Digital signs are seen as an effective way to communicate timely and relevant information. In conclusion, Canadians agree that digital signage advertising stands out more than traditional static signs, Online and TV;
- Approximately 1 in 2 agree digital ads provide useful information on products or services, and are interested in interacting to access promotions.