The comparison between the two generations in travel consumer behaviour will be carried out with the model established by Mothersbaugh and Hawkins. Both the differences and similarities in consumer behaviour are examined in the study.
They often choose big city, beach and warmer place as destinations such as Florida, Las Vegas, California and Hawaii (AARP, 2015). Compared with baby boomer generation, international trip is more popular to the young. Tokyo, Buenos Aries and Rio are popular destinations for millennial generation (Grouptoday, 2017).
Compared with baby boomer generation, international trip is more popular to the young. Tokyo, Buenos Aries and Rio are popular destinations for millennial generation (Grouptoday, 2017).
In trip type aspect, baby boomer generation people are different from the younger. Baby boomer like bucket list trip, multi-generation trip and summer vacation trip best, while romance gateway trip is the first choice to millennials. The consequence indicates that baby boomer generation and millennial generation have different motivations. Baby boomer trip for bucket list, about one fourth of them make travel plan for “trip-of-a-lifetime” and they want to spent time with their families; but the younger want to have a trip to find love (AARP, 2017b).
This presentation focuses on consumer decision-making of baby boomer generation and millennial generation, thereby to compare the differences and similarities of the two generation cohorts. Decision-making process of consumers is influenced by both external factors and external factors. External factors include trip information resource, social-economic status and demographic; external factors are travel motivation, attitude and preference of trip type. In addition, from the intergeneration theory perspective, social-economic status impact consumer behaviour of a generation. In other words, people who are born in same generation will have similar consumer behavior (Valkeneers and Vanhoomissen, 2012).