Stoebe muirii is a spreading shrub with small grey leaves, woolly on their upper surfaces. Stoebe leaves generally are hairy on top, while Helichrysum leaves are hairy all over or below. The unusual pattern formed by the reflexed leaves on the well-covered stems can be seen in this photo.
The plant has pink florets, causing the species to remain in the Stoebe genus during a recent reorganisation and not be moved to Seriphium, as happened to species with other than white or pink coloured florets. There is only one tiny disc floret with five lobes per capitulum. The capitula or flowerheads are clustered into inflorescences at branch ends. Flowers are mostly seen in mid-autumn (www.plantzafrica.com; Bond and Goldblatt, 1984).