We are in a civilization that is ambitious towards the role of technology in information age. Digital Marketing has a remarkable impact on people’s communication, lifestyle, business, and Shopping.
Over the past decades, a company grows its business using traditional advertising includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc to reach people in and around nation-wide for brand perceptions.
In this day and age, Companies utilize epoch of technology to maximize their brand awareness in digital space which is steadily gaining an edge.
Before 50 years, it was the time, when we espouse to the period of technology in every field. Each time the primal technique has been replaced by a new one, making the people easily adopts in their mechanical life.
The growing advanced technology create a milestone in improving a better source of hidden knowledge. It has made a more attractive option and approaches to doing business.
Various Industries have upgraded to the influx of technology, where businesses choose to conduct their activities. Companies use the traditional method (in terms of advertisements via Television, Radio, billboards, newspaper and etc.) of marketing to inform the availability product to the public from urban to rural.
Economic growth was elevating slowly throughout the globe and the balanced circumstances made the seller sell their goods. The reach of the brand was highly expensive, non-versatile in advertising and took a long time to explore in the market in the past decades.
This opened a window of opportunities, where many brands came into the markets to derive their products breaching the geographically. The organisations use manpower to operate the technology resource through technical implements.
The approach of communication through audio and video for a product makes the participants test, see or try before buying. The competition was less in those days, and the audience can easily identify which product they are in need to purchase with all manual experiments.
The traditional business model uses face to face interaction and information exchange. The advertising aspect in the newspaper allows for generating profits while still offering user content.
In traditional marketing, Customers need to approach the products physically to defined sellers and the benefit they expect to derive.
The Upswing of Digital era:
The tale of digitalism is one of the incredible triumphs, continues its enlargement to the cutting edge of the marketing world.
The world’s first banner ad was purchased by AT & T in October 1994 issue of HotWired, the web version of Wired was poised to be the first to run true banner ads.
It had a click-through rate of 44% and appeared on the Wired magazine website for over three month period, cost of $30,000.
When people spend less time on legacy media and more time on social media, apps, and the web, the technology slowly entered into the dais of audience space via digitally.
The escalation of Smartphone and the Internet travel day by day with every individual wherever they go and it becomes part of a family.
Speedy Advance in Role of Technology:
The art of development in digitalism in today’s world is to reach customers in an innovative way that benefits both the producer and the consumer. As we all know, the world is running at our fingertips.
Mankind can know about anything virtually from anywhere with a complete skeleton and insight information.
The digital revolution has made people get their needs at their doorsteps. As the globe is running with marketing, the competition is high as new companies started emerging and the developed organization makes use of digital marketing to reach huge and potential customers.
The route maps to connect with people directly through Social Media, Web, Applications, etc make them feel flexible to use multiple channels across the internet.
The fact is in today’s reality, the role of technology is a Key Player for any industry to optimize in their market through real – time using simple methods.
“Modern Technology just makes people try to do everything at once.”
Up-level in the Diversity:
1. Establishing Brand Awareness:
For any business to extend its marketing trends is to have a website. An Open Book gives a complete idea about a company, their services and the locations where the operation runs on; make the customer feels the online presence.
The Website helps for building creditability and using less expensive, it showcase company information where customers find a reputable business and know about where it stands in the industry.
In traditional methods, a business has to create awareness for the brand in advertisements at a high cost. In digital techniques, they can target their prospective audience at a low cost using various channels.
2. Social Media: The Connecting People
The ancient method used the Telegraph for communication in a short message over a long distance.
The discoveries of Telephones and Radio happened in the 1800s to have two-way communication at the same time. Both techniques are recreated with more advance features and lively in today’s world.
From the early 2000s, many social media channels have been launched and explore in the real world. The birth of the internet makes an easy way to be in touch with millions of users.
Social Media is another way to improvise the Business across boundaries with the public spotlight.
This Platform made a remarkable change in an individual’s life to share their experience with exuberant and get to know more about others.
The same way companies use to redefine their advertisements through social networks, with Viral content, Videos, Photos and updates to the next generation.
3. Mobile Application:
When mobile users started increasing day by day, technology has redefined for multiple purposes and requirements to extremely convenient for all age populace.
Mobile Apps help the business and the consumers both to get benefited, as the apps make user-friendly for the customers to cherish flexibility and functionality.
For the business to get engaged with the audience all the time,
1. Users need to download the app
2. Users need to bring into play
Mobile Apps makes a business to move into the next level by building brand reputation, usage of the apps and gaining trust from the end-user. The design of Mobile Apps will thrive the user to get what they need in a faster service with delighted experience.
In conclusion, the apotheosis of future technology has begun with an automated process.
Even though people have been addicted to spending more time to modern advancement, technology stands his way tuning the audience to make use of, by crossing the downsides.
An incredible change in role of technology that makes the digital era to
an end The Beginning