With produce coming from all corners of the globe to large grocery chains, many are yearning for a return to knowing who grows their food, what goes into growing it, and wanting to make it a sustainable enterprise. New Zealand company Ooooby (an acronym for Out Of Our Own Back Yards), prides itself on its mission to not only make local food easy to receive for customers, but to make it affordable as well — all while giving the growers a fair amount of pay. The way Ooooby operates, is that customers will place an order for the produce they want on Ooooby’s website. From there, orders will be processed and boxes will be filled with fresh produce from local growers, and hand-delivered extremely quickly. Local growers can range from someone who has a large backyard full of lemons, to a full-scale farmer with a wide array of produce — all can contribute the Ooooby system and reap the benefits.
There is no better feeling than having your skin hydrated, cared for and clean while using products that support a value, cause or lifestyle you align yourself with – organic, natural, environmentally friendly, cruelty-free, ethically responsible, or all of the above.
One of the biggest concerns in today’s society is the exposure of electronic devices towards small children such as tablets and video games. The American Academy of Pediatrics and the Canadian Society of Pediatrics state infants aged 0-2 years should not have any exposure to technology and 3-5 years be restricted to one hour per day. The attempts to preserve the traditions and enjoyments of yesteryear have become a monumental task for some as the growing demand for ‘screen time’ from children are becoming more and more difficult to overcome. Aneesa Bozai, a former Montessori teacher, educator and ardent supporter of homeschooling recognized the trends parents are instilling in their households by bringing in more electronic devices to mollify children’s tantrum-like nature. With her experience in the Montessori world, she was responsible for the purchase and procurement of learning tools, visual aids and play mechanisms for the schools she had worked for. Because of her passion for homeschooling and traditional educational methods, that gave her an idea to bring in products that would not only enhance a child’s learning experiences at such a young age, but also help them connect with some of the traditions of old in toymaking and toy interactivity. In 2011, she launched Eastern Toybox offering “Western Treasures, with an Eastern Twist” as per her Facebook page. Hearing the growing needs of environmentally conscious consumers, Eastern Toybox brought about toys and learning tools from her own design and has also established a platform for artisans and organizations to showcase their own products that fall in line with the same theme. Aneesa hopes to inspire parents to share with their children the origin of their material possessions, and to help raise a generation of thoughtful children. With the mere fact that this organization is product heavy, the use of social media in her product development and produce acceptance strategy was a critical part in ensuring the items she is involved in are at high quality and carry the theme she wishes to showcase.
Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »