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Business Web Transaction Processing (BWTP) describes how businesses interrelate and manage their operations via the Internet. Business solutions assist online merchants and organizations to grow their online businesses. Reports can also be generated through BWTP, providing business owners with an overall picture of profit margins and the need for business improvements, among other things.
BWTP involves the use of Extensible Markup Language (XML) standards, which emphasize simplicity, generality and usability. BWTP may include integrated electronic commerce (e-commerce) applications and platforms, such as financial accounting systems, e-commerce stores and other comprehensive platforms used by online retailers. Internet activities within BWTP also involve domain names, Web hosting, online marketing and social networking, the latter of which is used to drive business to websites.
BWTP also includes provisions or software for the conversion of leads to sales, multitier pricing applications, flexible coupons and administrator dashboards for report viewing. Different methods of BWTP occur based on company size. In other words, Internet business transactions in small companies may be much different than those in larger companies. An example of a particular BWTP is Google Analytics, which measures business operations in real time.