This session provides an introduction to the course and an overview of the issues which will be addressed later in the course.
Originally outlined in an article in the Harvard Business Review way back in 1974, then developed in his book Manufacturing: The Formidable Competitive Weapon in 1984. Skinner reflected on the evolution of manufacturing strategy in 2007 in his article Manufactuing Strategy: the Story of its Evolution.
Originallly outlined in their book Restoring our Competitive Edge in 1984 and then in 1985 in an article in the Harvard Business Review Competing Through Manufacturing.
Michael Porter proposed Value Chain Analysis in his book Competitive Advantage: Creating and Sustaining Superior Performance published in 1985. Porter’s books are weighty reads, but he published a concise outline of how the value cahin fits into the analysis of strategy in What is Strategy? published in the Harvard Business Review in 1996.