Don't deceive your users
or present different content to search engines than you display
to users, which is commonly referred to as "cloaking."
Do provide relevant information that
will benefit or provide a service to users.
Avoid tricks intended to improve
search engine rankings. A good rule of thumb is whether you'd
feel comfortable explaining what you've done to a website
that competes with you. Another useful test is to ask, "Does
this help my users? Would I do this if search engines didn't
Do implement good site architecture
enabling users to access the relevant information.
Don't participate in link schemes
designed to increase your site's ranking or PageRank. In particular,
avoid links to web spammers or "bad neighbourhoods"
on the web, as your own ranking may be affected adversely
by those links.
Do provide or accept links from sites
with good Page Rank that are of benefit to your users.
Don't use unauthorized computer programs
to submit pages, check rankings, etc. Such programs consume
computing resources and violate the Quality guidelines - specific
guidelines outlined by many Search Engines.
Do submit your web site information
manually to directories and search engines to ensure the relevant
information is correct. Sitemaps and sitemap feeds provide
excellent means of providing the latest information about
your site to search engines.
Avoid hidden text or hidden links
for example white text on a white background.
Do implement good navigational hierarchy
and web site architecture.
Don't use cloaking or sneaky redirects.
Do provide pages containing relevant
content to meta data.
Don't send automated queries to Google.
Do provide tools depending on the
nature of your sites content to allow users to access additional
and useful information.
Don't load pages with irrelevant keywords.
Do provide relevancy in page content
to keyword meta data. Write good content for users not search
engines. Good web site design will enable maximum search engine
Don't create multiple pages, subdomains,
or domains with substantially duplicate content.
Do create more pages with content
to support your product or services. More pages provide a
better chance of your site appearing high in search results
Don't create pages that install viruses,
trojans, or other badware.
Do create pages without script errors
and correct formatting.
Avoid "doorway" pages created
just for search engines, or other "cookie cutter"
approaches such as affiliate programs with little or no original
Do create pages with good site architecture
so users arriving from search engines can access the relevant
information. Each page on your web site is a potential gateway
from a search engine. Use each page as an individual advertisement
and promotion for content keyphrases.
If your site participates in an affiliate program, make sure
that your site adds value. Provide unique and relevant content
that give users a reason to visit your site first.
If you are unsure if your web site adheres to the strict
guidelines required by search engines contact
us today for an initial appraisal of your web site.