1- Branding is a set of marketing tools and a process of brand management, which consists of developing a brand of products, positioning and promoting them to the market, ensuring reputation, as well as regular monitoring for the compliance of a certain brand with market requirements.
2- Branding is targeted marketing efforts to create long-term consumer preference for a product. Branding is implemented in the process of developing and implementing marketing communications: a trademark, packaging, advertising messages, and other marketing efforts that help to highlight the product and create a different image of the product in the minds and psychology of consumers from other competitors.
The main task of branding is to convey to the target audience (to the buyer, partners, authorities) the proposal essence, issued under the name of a trademark, and form a positive attitude towards the brand.
Create a clear and understandable image of the subject of marketing.
Make the subject of marketing popular, that is, known among the target audience.
Forming the value of a branded marketing item in the mind of the consumer.
To make the marketing subject easily recognizable by consumers.
Stimulate preference for the brand, with the alternative, choose a selected marketing subject naturally.
To preserve the specific image of the product with any modifications and market changes.
Naming, ”Brand Name Development”
positioning (Identifying value in the eyes of the consumer)
Identifying the differences that allow the brand to differentiate and meet the needs of customers
Creation of Brand Design
Formulation of the principles of Brand Promotion and Popularization