Campaigns to reduce prejudice may backfire if they take the bossy approach and tell people what to do, new research indicates.
In experiments, researchers looked at two different approaches to persuading people to reduce prejudice. One type, the controlling approach, tells people what they should do, while the second explains the advantages of being non-prejudiced. They found that participants responded much better to the second approach; meanwhile, the controlling approach actually increased prejudice.
Read more: LiveScience