SEO Fundamentals and SEO Success Factors for Beginner Bloggers – Guide to SEO
Search engine optimization, or SEO as it’s commonly known, is the practice of optimising your website to get higher ranking in search engines. This will help bring more visitors to your site, thus increasing traffic and sales. Many people think that SEO is difficult or complicated, but this couldn’t be further from the truth. In this blog post, we’ll go over some of the fundamentals you need to know about SEO in order to start improving your sites user experience and performance in search engines.
What is Search Engine Optimization?
SEO is the process of improving the visibility of your website (or other digital property) within search engines like Google. In other words, through a process called “optimisation”, your website’s content and structure is improved so that it ranks higher within search results pages for specific keywords or phrases than competitors when users type those keywords into a search engine.
The end result is that you have a site that gets more targeted organic traffic from search engines instead of all types of external sources such as social media, blogs and news sites.
How search engine works
To understand how SEO works, it’s helpful to understand how search engines work. Search engines are essentially a list of websites that people can look up in their search engine by typing in keywords or phrases. Every time someone searches with a specific keyword, the search engine uses algorithms to match what’s on the page with what the user is looking for. These algorithms will then determine which website is more relevant based on its content and structure. If you think about it, this is just like when you go to Google and type in a phrase or keyword and get the results.
There are many factors at play when it comes to getting yourself
Technical SEO is the process of optimizing your website so that it looks and functions better on search engines. While content can fall under this umbrella of SEO, other factors involved include:
- Having a site optimised for both desktop and mobile devices
- Fast Page loading and speed
- Well organised site architecture for Google to navigate
- Multimedia content (eg: Images) are optimised for fast-loading
These are just some of the technical SEO factors, but there are many more. You should make sure to keep track of the latest changes to search engine rankings and make any necessary adjustments in order to stay ahead of the competition.
On-Page SEO is a set of best practices for websites, which involve creating relevant content, using keywords that are relevant to your site, producing quality content and consistently updating the website. It’s important that your website is properly optimised before you start implementing other digital marketing strategies such as pay-per-click advertising. If you’re not sure where to start with technical SEO check out our blog post here
Off-page SEO is the process of optimising a website for search engines to include it in their results. It can be done through using appropriate keywords, using friendly URLs, and providing quality content that will help visitors find what they’re looking for. Link-Building also counts as part of the off-page SEO activities.
Quick Search Optimization wins to help you create visibility instantly
The #1 problem with SEO is that it typically involves a lot of work. This is especially true when learning how to optimize your web pages through on-page optimization.
Optimisation can be done with or without help from an SEO consultant and can take many forms, including:
- * Improving the content on the page
- * Creating a unique title tag, meta description and keywords
- * Updating your meta robots, heading tags and alt text
- * Adding related keywords to blog posts
- * Using appropriate anchor text in internal links
- * Including subtitles in images As with any form of digital marketing, on-page optimization requires time and effort.
You’ll have to put in the time and effort needed for this type of optimization if you want to reap the rewards. Without proper guidance, you may need to hire an expert or two along the way as well.
What are SEO Success Factors and Ranking Factors?
To measure your blog or site’s organic search performance, the most common measurements you’ll come across are:
- Domain Authority
- Click Through Rate
- Time Spent on Site
- Average Position
- Page Loading Speed
You can find these ranking factors inside Google Seach Console – the primary on-page and organic ranking factors for your site.
Free Tools to Optimize User Experience and perform Keyword Research
The best tools you can use to optimize your user experience and perform keyword research come direct from Google. They are:
- Google Search Console
- Google Ads
- Google Analytics (‘GA’)
- Google Related Searches (‘RS’) and People Also Ask (‘PAA’)
- Google Page Speed Insights (‘PSI’)
- Keywords Everywhere
These tools are great starters for monitoring your SEO strategy to drive traffic to your site.
Find Opportunities to Improve a Website’s Search Rankings
To find the best opportunities to rank, Google’s Ad’s Keyword Planner, RS and PAA are perfect starting tools for organic search. These tools give you a direct insight into the consumer psychology and search patterns. Furthermore, you can check out competitors’ activity, including what search results have the heaviest organic and paid competition.
If you want to learn more, let us know in the comments.
Best Link Building Tactics
Link building is a crucial part of SEO. Without links, your website can’t rank well and many people will never find it at all. Luckily, link building is pretty easy to do as long as you follow some basic rules. You can use text-based content in order to build links. If you want to write a blog post about a topic that only has an audience of people who are interested in your niche, then you should be able to get the attention of these people by creating excellent content on your site that they can share with their friends and followers. You could also write guest posts on other websites in order to establish yourself as an expert in your field so that people come back to check out what you have to say on your own website.
What is the Difference between Analytics, Search Console, and PageSpeed Insights?
- Google Analytics captures all activity on your site, including both organic, paid and social visitors, interactions, etc.
- Search Console captures your organic search traffic and search performance.
- PageSpeed Insights captures all the factors impacting your site loading speed – one of the most important SEO ranking factors.
How to accurately target US, UK or any country from your blog
It’s essential that you optimize your website to target the specific country you’re targeting. By doing so, you’ll be able to gain success in your marketing efforts by focusing on a certain set of keywords and phrases that are more relevant for that particular country. You can use tools like Google Trends or KeywordTool.io to measure what search terms are popular in your chosen country. Then, use these tools to explore which keywords work best for the type of content you want to produce. For example, if you’re going for something more informational based, then creating content around specific medical terms would be an appropriate way of targeting the audience in a certain country. If it’s more of an entertainment-based article, then it would be better suited with a headline and body text that is related to movies, actors and actresses playing in the respective countries. #1: Search Engine Optimization is used by businesses on websites such as Google Although other types of digital marketing may also help your business grow like social media and blogging, this one is focused on search engines like Google primarily because they have high traffic and are effective means of reaching people online who might not directly come across your business otherwise. As mentioned earlier, SEO helps improve visibility with search engines so that when someone types a keyword relevant to their business into a search engine like Google they will find your website as an option rather than one from another competitor.
Setting up Search Console and Analytics
Setting up your website for SEO success starts with the basics. You need to ensure that search engines can crawl and index your site through the use of a “robots.txt” file. This file instructs search engines which areas of your website they can access, and which ones they cannot. You should also be using a Search Console account or Google Analytics to monitor your website’s performance so you’re aware of where traffic is going and what pages are performing best for you. Once you’ve got those basics covered, it’s time to get creative with your keywords! Keyword research is one of the most important aspects of SEO because it helps you understand what people are searching for when they come across your site. Start by identifying and prioritizing the most important words that will best benefit your business and then expand on those keywords by creating content that aligns with them, including blog posts, landing pages and more. Once you’ve done this, it’s time to start building links to all this content in order to increase its visibility within search engine results pages (SERPs). While doing so, take care not to overdo it because this could be seen as unethical by many search engine algorithms. Make sure that you’re optimizing for both long-tail keywords as well as shorter phrases like “Best xyz things” or “What is xyz?”
of a blog post The basics of SEO and some important principles that every business needs to know when it comes to digital marketing.
What are the Best SEO Courses for Beginners to Learn from?
If you want to learn fundamentals and the basics of SEO in more detail, check out this review post on the 10 best SEO courses for Beginners to Learn here. From that list, these are the top 3 best courses for beginners to SEO:
- Fundamentals of Search Engine Optimization – By Google
- Beginner SEO Workflow – By Writerzen
- SEO Basics 101 – By Ahrefs
These are fantastic resources for getting started, but if you are learning SEO to earn a certificate, check out the blog post mentioned earlier.