Colors seem to affect human emotions and behaviors. This can be a large reason why businesses carefully select the colors to decorate their offices, stores, and brandings. Selecting appropriate colors for a logo, business cards, and brochures is important because the main goal should be to appeal to the public’s emotions. A business wants colors and branding that will set them apart from other businesses. Previous studies even indicate that most people make purchases based on only colors. Different colors match different feelings for each culture.
In the Middle East blue indicates protection and being safe. This color is connected to being spiritual and shows immortality. It is often related to Heaven.
This color associated with wealth in the Middle East.
While pink represents femininity in many cultures such as those of North America and Europe, this color does not have any representation in Middle Eastern cultures.
The significance of the color red is very different among cultures. In North America and Europe red signifies passion and love, but can mean danger. In Asian and Eastern cultures, this color represents happiness and celebration. Brides typically wear this color for their wedding day in Asian cultures. In the Middle East, this color warns people of danger or evilness.
This color varies in meaning throughout multiple cultures. While it symbolizes loss and mourning in Middle Eastern cultures, it signifies harvesting in the Western cultures and similar meanings of sunniness and the earth in Latin American cultures.
Yellow has similar meanings when compared to the orange. In the Middle East, yellow shows mourning and loss. It is associated with mourning in Latin cultures as well. In Western culture,s yellow is associated with the sun and warmth, along with the summer season.
In most cultures, black can mean power, control, or even mourning. In the Middle East, the color black has contrasting meanings of mourning and rebirth.
White seems to be a very universal color in association with purity. In many cultures including, Asian, Western, and Middle Eastern, this meaning of white is shared.
Varieties of cultures influence a wide range of meanings for each color. Colors can have a strong impact on our thoughts and actions. By studying what colors we use or are attracted to, we can illustrate our emotions, personality, and feelings. It is important to be aware that a color, such as red, may mean passion and love in one culture but can has a significantly different meaning in another culture, such as a Middle Eastern culture. Whether you are searching for the right colors for your business or to paint the walls in your home, it is important to select a color that will most effectively appeal to one’s emotions. If you need an interior designers or painting services or help for any other household projects, search for a professional on www.serviis.com