1. Project Description
Research your choice of 3 social media systems - e.g.: Facebook, Twitter, Youtube, Second Life, Vimeo, Myspace, Chatroulette etc. They must be well known and popular systems currently in use by thousands / millions of people worldwide.
Create a written report as a Word document or similar, and discuss the following aspects of each system:
- Purpose of the system - what does it do? What are its main functions?
- Content - what kinds of content can the system hold? Text, images, video, 3D content etc. what formats or MIME types?
- Target audience - who is it for? Why do they use it?
- Popularity - why is it so popular?
- Innovation - when this system was created, was it something new that hadn't been done before? Discuss
- Uniqueness - are there other systems that do similar things? Are they more or less successful? Why?
- Visual style - what is the style of the system? Does it employ any metaphors or devices to make interaction and navigation easier?
- Ownership - who controls the system? Who makes money out of it and how do they do this? Advertising, membership, products, games etc.
- Pros & cons - what is good and bad about each system - e.g., privacy issues, accessibility issues, cultural issues, easy of use, fun, games you can play, apps you can use, great design etc.
You may use images to illustrate your research - make sure you reference the URLs for where you captured them from.
You must conduct research & write the report in your own words - don't just copy & paste slabs of text from websites - I can check if you have done this!! This assessment task is focusing on your ability to research and develop knowledge of how social software systems work - their information architecture, and why they are so popular. It is important to study systems and sites that are innovative and very successful with users - it will help you to create successful web content yourselves.
Submit your research in electronic format as a Word Document or PDF file.
||Not Yet Competent
|Depth of research
||the research shows great depth and a high level of detail
||research is of adequate depth to show understanding of the assessment task, but could have been more detailed
||research is limited, of poor quality and not adequate to meet the requirements of the assessment task
CUFDIG505A.1 - Design Information Architecture (part 1)
2 Classify and organise content
||the written report demonstrates a high level of literacy and is very well written. no typographical or grammatical errors
||the written report shows average literacy skills and is easy to read. only very minor typographical or grammatical errors.
||the written report shows poor literacy, including typographical and grammatical errors.
|Knowledge demonstrated from the research
||the written report demonstrates a very high level of understanding of the systems researched, and their purpose, use and architecture.
||the written report demonstrates adequate understanding of the systems researched, but could have gone further into the nature of the systems researched
||the written report does not demonstrate adequate understanding of the systems researched.
|understanding of copyright issues
||the written report demonstrates a very high level of understanding of copyright issues through the use of detailed referencing of content which is the intellectual property of others
||the written report demonstrates an adequate understanding of copyright issues through the use of some referencing of content which is the intellectual property of others
||the written report does not demonstrates an adequate understanding of copyright issues - content is not adequately referenced.
|presentation of information
||the report document is very well presented with titles, table of contents, page numbering, typographical styles, headers and footers, labelled images, etc, making it very easy to read and comprehend
||the report document is adequately presented with titles, contents, page numbers etc, but could have been presented in a better way for better reading and comprehension
||the report document is not well presented, is difficult to read due to poor styling, lack of titles, headers, page numbers etc.