Millions of us up and down the country will get our cereal, toast or whatever our usual breakfast is ready every morning...and then pour a nice cold drink of fruit juice.
It contains vitamins good for our bodies and comes from fruit, so surely that can't be bad?
But research now shows that fruit juices can increase your chances of getting cancer by up to 22 per cent, reports The Express.
It's the sugar content that is to blame, with many juices containing sugars added in to those already naturally in the drink.
A study published by the French Public Health Agency warns that fruit juices could act as a key driver in the rise of cancer diagnoses - with fruit juices showing the same association with cancer as colas.
The researchers analysed data from more than 101,000 people - 79 per cent of whom were women - having asked them at the beginning to fill out questionnaires assessing their intake of more than 3,000 different food and drink items.
The subjects then returned to fill out the questionnaires every six months over the next five years.
Findings revealed that the average person consumes nearly 93ml of sugary drinks or 100 per cent fruit juice every day.
The researchers determined that every extra 100ml on top of the widely consumed 93ml was associated with an 18 per cent increased risk for all cancers.
This rose to 22 per cent risk for breast cancer among women.
Doctor Mathilde Touvier, leader of the study, said: “As usual with nutrition, the idea is not to avoid foods, just to balance the intake.
“The recommendation from several public health agencies is to consume less than one drink per day.
“The main drive of the association seems to be sugar, so when we just look at the sugar content per 100ml, regular Coke or 100 per cent orange juice, for instance, are quite the same. So it’s not that we observe this association for fruit juices.”
Public health agencies do say that fruit juices remain a healthier alternative to fizzy drinks as they do contain some fibre and vitamins, the doctor added.
According to the Global Burden of Disease, figures show the consumption of sugary drinks has increased by more than 40 per cent from 1990 to 2016.
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It was revealed that sugary drink consumption are one of the behavioural risk factors that contributed the most to the increase in deaths and disability during that time frame.
A study published earlier this year also determined that a four-point rise in BMI could increase the risk of cancer by up to a third.
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