ERIC Number: ED224131
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Involving ALL Your Publics. Basic School PR Guide.
To help educators improve their school public relations (PR) programs, this handbook tells them how to identify and communicate with "special publics" and how to evaluate their communication efforts. An introductory overview points out that two-thirds to three-quarters of the adult population have no children in school and that schools need to reach these publics. Chapter 1 recommends beginning by analyzing the community and the district's existing PR efforts, categorizing and prioritizing the publics, preparing district staff, pushing community involvement, writing PR plans, and ensuring that PR activities have adequate resources. The special publics enumerated in chapter 2, include the business and real estate communities, religious institutions, senior citizens, community organizations, government agencies, higher education institutions, private schools, and youth groups. Chapter 3 discusses how to reach these publics using information dissemination (including speakers, school visits, and the mass media), advocacy groups for public education, campaigns on school issues, community expertise for instruction and management assistance, and learning assistance (both for and from schools). Evaluation methods suggested in chapter 4 include an "early warning system" to monitor public attitudes, community surveys, and PR assessment groups. The final chapter briefly summarizes the handbook. (RW)
Descriptors: Communication (Thought Transfer), Community Attitudes, Community Involvement, Elementary Secondary Education, Evaluation Methods, Information Dissemination, Older Adults, Public Opinion, Public Relations, School Business Relationship, School Community Relationship, School Support
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.
Note: One in a series of eight Guides which comprise the Basic School PR Kit. For related documents, see EA 015 213-220.