Social Motivation and Ability
a. Social Motivation: Effective influencers know how to harness peer pressure. Remember the power of one and the power of the herd. In social motivation, opinion leaders matter. People look toward a respected peer’s behavior more than they look toward their parents or relatives. Also, never underestimate the power of a herd stampeding toward a goal. Make it safe to have difficult conversations about things that matter. Find a new support structure to reinforce new behavior change. Think of Alcoholics Anonymous as a good example of peer influence to solve a very difficult problem by offering ongoing support.
b. Social Ability: Teams outperform individuals; so, work in teams. Vicarious modeling (demonstrations, videos, case studies) works. Solidarity has a single, powerful voice that motivates. Authority is also a huge motivator, if the authority figure is respected by the team.