Applied photography is a field that covers a broad range
of our visual communication and aesthetic culture. This means that the current conditions for image production and dissemination
require having a specific visual identity, one that can assert itself confidently and critically.
of new approaches in and around the traditional concepts of photography and digital media is a central aspect of this study
A wide variety of different assignments and tasks help teach and individually foster crucial skills, including
creativity, intuition, improvisation, and the ability to implement ideas.
The autonomous development and implementation
of personal ideas is a central precept from the very beginning, guided through training in photo and media technology, as
well as presentation techniques.
The abilities needed to critique, analyze, and communicate about images are taught through
cyclic discussions and presentations.
Educational workshops are held on a regular basis, often in collaboration
with international editors, creative directors, and photographers.
The goal of this study program is to develop
each student’s own aesthetic – a process that is initiated through education, and remains a driving force throughout an entire