Marketing business tools
What is Marketing?
Marketing is the discipline that enables the needs of a target market to be addressed at a profit by exploring, creating and delivering adequate value. The science of Marketing is to identify qualitatively and quantitatively the needs that remain unfulfilled or latent and to promote the right service or product to the identified target segment.
Marketing while in most cases performed by internal teams, it can also be conducted by external teams within an organization. Marketing is not only operational at a local level in an organization, it is also transversal and conducted in a strategic manner considering its potential financial and brand reputation impact.
In his “Marketing Management” book, Dr. Philip Kotler identifies some key concepts which make up the vocabulary used today by marketing professionals: “segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and satisfaction, exchange, transactions, relationships and networks, marketing channels, supply chain, competition, the marketing environment, and marketing programs.
More on Marketing by Dr. Philip Kotler here
Why is Marketing useful for organizations?
In essence, the top level mission of Marketing is to help organizations deliver services and products which help people reach a higher standard of living and quality of life. Therefore, for an organization, it is about finding a maximum number of globally profitable ways and processes to help people become aware of products or services the organization has to offer and that could fulfill unmet needs. The bottom line being more turnover on profitable services and products and giving more financial means for the organization to reinvest in new offers or compensate shareholders.
Again, according to Dr. Philip Kotler, Marketing processes in organizations can be divided into multiple processes:
1) Opportunity Identification
2) New Product Development
3) Customer Attraction
4) Customer Retention and loyalty building
5) Order Fulfilment
It is the successful management and operational application of all of these processes that will make an organization’s marketing strategy successful.
- How to STOP Adding New Connections Every Day on LinkedIn AND Get Better Results in Messaging and Creating Conversations12 remove_red_eye4freeby Nader Mowlaee
How to build a successful Digital Marketing and Measurement ModelA 5-step guide to perfecting your digital marketing and measurement model.221 remove_red_eye39
The One Page Business PlanHave in a single page, the essentials of your future business in a very organized manner347 remove_red_eye51
How to perfect your PitchLearn how to win the hearts and minds of investors with a compelling pitch.177 remove_red_eye26
The Definitive Guide to Growth HackingA 100 page learning process to understanding Growth Hacking.105 remove_red_eye19freeby Neil Patel
One Page Marketing Plan for Anyone to UseList your major ideas down to focus on strategy conclusions.157 remove_red_eye24freeby Ivana Taylor
Marketing plan templateUse this template to create a marketing plan tailor-made for your business356 remove_red_eye58
How to Establish and Maintain Professional Relationships on LinkedIn.My top 6 tactics to not let that connection go to waste.151 remove_red_eye28freeby Nader Mowlaee
Social Media Metrics Excel DashboardAn excel template for employees to understand the performance of social media channels for their organisation.1,053 remove_red_eye174
How to analyse your LTVYou Aren’t Ready For Paid Marketing Until You’ve Done Your LTV Analysis32 remove_red_eye6
Pricing Your Product: Product Costing Excel TemplateExcel spreadsheet to calculate how much it costs to produce your product.2,209 remove_red_eye336
Thirty-Nine-Step Product Launch ChecklistA 39 steps guide to help you launch your product - don't miss a key step which could give you great results!114 remove_red_eye17
Seven Steps to Market TestingA 7 step guide to help you understand your potential market before starting anything in business76 remove_red_eye15
Instant Business ConsultingGet in minutes the essential elements to start your very own high-value added consultancy147 remove_red_eye25
Become your Own PublisherA basic outline of how to become your own publisher of content and succeed54 remove_red_eye9
The One Page Promotion PlanGet a glimpse of the essential things to be done at a daily, weekly, monthly and beyond basis76 remove_red_eye14
MOBI Business Plan TemplateWrite the narrative of your small business to clearly share your vision with investors, employees and suppliers86 remove_red_eye13
Before you start a business Checklist & AdviceAvoid pitfalls + Answer the essential questions before deciding to launch your business35 remove_red_eye5
How to write a Business MemoHow to Write a Memo That People Will Actually Read57 remove_red_eye10
How To Present So People will HearA checklist for your next presentation so that your message is conveyed in the best manner41 remove_red_eye7
- Your Tool
Have a tool to share?Publish your tool
Any questions on Marketing?
The user community is here to help. Go ahead!