This is one of the more famous food-related posters of the First World War. Created by famous illustrator and artist James Montgomery Flagg, "Sow the Seeds of Victory," and its sister poster (below) "Will you have a part in Victory?" were both produced by the National War Garden Commission, headed by Charles Lathrop Pack. The bottom of each poster reads "Every Garden a Munition Plant" with instructions in the lower right-hand corners reading "Write to the National War Garden Commission - Washington, D.C. for free books on gardening, canning, & drying."
The posters both feature the same image - the United States embodied as Columbia, striding boldly, sandaled feet marching through a freshly plowed field, and broadcasting seed from a round basket. Columbia wears her Classical-style dress in the colors of the American flag - red, white, and blue - and wears a Phyrgian cap on her head, a symbol of freedom and liberty.
The poster implies that by planting gardens, ordinary Americans could "Sow the seeds of Victory" and "plant and raise your own vegetables" - helping the war effort both literally and symbolically. Although "Every Garden a Munitions Plant" is a bit on the nose, the martial language helped reinforce the importance of growing vegetables at home, rather than consuming fuel and war materiel by purchasing vegetables grown far away, or canned commercially.
The phrasing of the first poster is more in line with the sentiment of the image, and was likely the first produced. "Will you have a part in Victory" implies that the viewers may have already seen the first poster and understand its original intent. The Library of Congress estimates that these posters were produced in 1918, which is entirely possible, but the National War Garden Commission had instructional booklets on gardening, canning, and drying all published in 1917. Given that the NWGC was one of the first organizations to advocate for war gardens, even before the outbreak of war, so it is possible these are from 1917.
Ironically, James Montgomery Flagg helped hasten the demise of Columbia as a symbol of the United States. His depiction of Uncle Sam, first featured on the July 6, 1916 cover of Frank Leslie's illustrated newspaper asking "What are YOU doing for Preparedness?" - he later repurposed the image, inspired by Britain's Lord Kitchener, into the infamous "I Want YOU" Army recruitment poster, which was so effective it was recycled for the Second World War. By the 1930s, Uncle Sam (and his feminine counterpart, Aunt Sammy) had completely superseded Columbia as a symbol of the United States.
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Sarah Wassberg Johnson has an MA in Public History from the University at Albany and studies early 20th century food history.
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