There is a never-ending demand for information. In addition, this fast-paced world demands that this information be readily available, at the fingertips of every single person, regardless of age, location or financial abilities. In the last few decades, communication and information distributing technology has exploded in terms of scope, capabilities and accessibility. The Internet is a phenomenal tool. It has allowed a completely open source of information sharing and communication. Although sometimes damaging, this has led to opportunities and access that we will never be able to survive without again.
A .mobi domain is very much the same concept as a .com domain or a .co.za one. The exception is that a .mobi domain has been formatted and built to be viewed and navigated using a cellphone. It is viewable on a normal PC browser, but is simpler and smaller (in terms of the actual size of the data that needs to be downloaded). By guaranteeing that users are viewing a site specifically formatted to be viewed on their mobile phones, they are assured that it is smaller, taking less time and space to download and, therefore, costing less. They are also saved time as .mobi sites do not require that navigators type the http://www in front of the domain name.
The information on a .mobi site has to be direct, punchy and to the point. So, users are not forced to read through the more flowery, detailed language of the internet, but get instant access to relevant, necessary information.
One of the main advantages to using a .mobi domain is that there are vastly more cellphone owners than people who have access (at home and / or in the office) to the Internet. So, even large corporations that can afford the best website is not guaranteed that their target market will see it if they are not part of the group that uses the Internet on a computer. However, by creating a .mobi site, their market is able to visit their site and access vital information by using their mobile phones. This increases the range and potential reaches of their marketing campaigns exponentially.
Today, cellphones are the main medium of communication all over the fast-developing globe. The conveying of information is just another form of communication. Therefore, it makes sense that we use the mobile phone to access information, whether it be by word-of-mouth or on the Internet.
Some sites are even making it possible to purchase goods and services online via a .mobi site. This means that buying and selling can literally be done anywhere, at any time, by anyone. Even electronic banking is transformed by the potential opportunities that .mobi sites enable.
Another feature of .mobi sites is that telephone and mobile numbers and email addresses can be hyperlinked so that the user is able to call them or email to the addresses directly from the website. This makes for the ultimate convenience and access.
.mobi is supported and managed by key global players, such as Google, Nokia, Samsung, Ericsson, Microsoft, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association and Visa, amongst others. This lends it an added sense of credibility.
Internet users and businesses that have their own website are encouraged to explore the .mobi domain, its benefits and opportunities a little deeper to ascertain the world of advantages that it opens up to you.