The first CRM software with cognitive capabilities in Latin America!
Cognitive computing at your fingertips
¿What is Cognitive Computing?
Cognitive computing is the simulation of human thought processes in a computerized model. Cognitive computing involves self-learning systems that use data mining, pattern recognition and natural language processing to mimic the way the human brain works. The goal of cognitive computing is to create automated IT systems that are capable of solving problems without requiring human assistance.
¿Who is Watson?
Watson is a cutting-edge computer system, invented by IBM, that’s capable of analyzing our natural language. Watson made world news in when in 2011 it won the Jeopardy! Challenge by beating the best humans that had ever played the game. It opened up a new era in computing, where computers will be able to understand human language and perform complex reasoning.
Uses of Cognitive Computing
Companies can use the detailed personality portraits of individual customers for finer customer segmentation and better-quality lead generation. This data also allows them to design marketing campaigns, provide product recommendations and offer more personal and relevant customer service.
The IBM Watson services uses deep learning and linguistic analysis to extract personality profiles, values, and user needs through e-mail, text messaging, forum comments, or tweets. What in the end allows companies to offer customized products, improve the relationship with their customers and increase their commitment and personal satisfaction with the service.
crm Xpress® allows its clients to generate psychological profiles of their clients and with them, obtain important information to be able to generate better targeted campaigns and to know, in a deeper way, what their clients expect to receive from their products and services.
Profile generation and ranking in IBM Watson Personality Insights is based on several studies and models in fields such as psychology, psycholinguistics and marketing:
- The Big Five personality model, a study of enormous transcendence within the field of psychology, developed by Warren T. Norman (1963) and Paul Costa (1992). It defines how a person relates to the world in terms of five great dimensions (kindness, responsibility, emotional range, openness to experiences and extraversion).
- Needs, also included in IBM's personality model, define what a user expects of a product or service.
- And values, the third great leg of IBM Watson Personality Insights, convey goals that guide people.
What's Behind IBM Watson Personality Insights
The IBM Watson's Personality Insights service is based on a premise accepted by fields such as psychology and marketing: using words and categorizing them can provide clues about the personality, thinking style, personal relationships, and emotional stress of a user. There are several researches that find a direct relationship between the use of some words and not others in blogs, essays, photos and tweets to discern the personality of its author.