Human beings live in a continuous flow of events that is regularly broken by unmet expectations. An unmet expectation is created when there is a gap between the real event experienced and what we believe it should be. Heidegger (1962) says that when we experience a continuous flow of events without unmet expectations, the artifacts and people around us are “transparent”, and when we cope an unmet expectation, that “transparency” is broken. For instance, we do not use to talk or even notice the wheels in our cars (they live in transparency). But one day, going to work, we experience a blowout. Then, the wheel breaks its clean flow and we need “to bring” the concept of wheel into life to explore how to restore the wheel’s transparency.
When transparency is broken, a breakdown happens (Flores, 1982). Breakdowns happen when something we declare to need or want is not working or is not accessible in that moment. Even though breakdowns in people’s ordinary life cannot be completely eliminated, people try to anticipate breakdowns in order to reduce or avoid their negative impact. People who design actions or devices to restore the desired flow of events of other people (also for themselves) are entrepreneurs. The major ability of entrepreneurs is to identify, design, and sell solutions to anticipate and or restore breakdowns. To maximize the benefit of their actions (for them and others), entrepreneurs create organizations that we know as business.