Sailing is a sport with a clean and positive image, and for those of us who go offshore, a sense of adventure and endurance, which makes it a great fit for many companies who aspire to these values.
Sailing is a technical sport that uses cutting edge technology, so we are a great way to showcase products for certain companies – communication companies, engineering companies, energy companies and so on.
It is also a green sport. We can go round the world with no fossil fuels, using hydro and wind generators, fuel cells, solar panels and bio diesel – our Westabout campaign even uses a re-cycled boat!
Sailing is a fantastic way of engaging kids. Taking school children sailing is something that extends far beyond just the obvious physical education aspect; it develops confidence, teaches teamwork, self reliance, and gives a sense of achievement.
Bring offshore sailing into the classroom and it provides a mass of interesting ways to teach a great many subjects including natural history, geography, cultures, science, technology, meteorology, nutrition, the human condition, history, the sky above and energy.