“Communicators take something complicated and make it simple.” – John C. Maxwell
The word “Communicate” finds it roots in the Latin word, communicare – to impart, participate.
Merriam-Webster shows the definition of “Communicate” as, “a process by which information is exchanged between individuals through a common sense of symbols, signs, or behavior.”
In my life we have had one United States President who was nicknamed, “The Great Communicator”, that was Ronald Reagan! What was it that made Ronald Reagan such a great communicator? I am sure there are many nuances that can be discussed. For this article I will focus on four key elements of his effective communication.
- Simplicity – His message was never complicated, nor complex; however, it also was not easy. It takes great effort, skill, and diligence to prepare a message that will truly be effective.
- Know the Audience – He spoke directly to the citizens of the United States. When there was a serious message to convey, he did not rely on others but spoke plainly to those of us who could and would watch him on television.
- Show the Truth – It was clear that he believed that his message was true for him and his audience. He lived by the convictions that motivated the words he used while communicating.
- Seek a Response – Ronald Reagan urged those who listened, to put into action the steps that would be needed to accomplish the goals he communicated.
I know that there are times that I can use a lot of words, but not say a whole lot. Effective communication is more than just sharing words. As leaders, we need to be thoughtful, seek simplicity, have integrity, and prompts others to action in our communication efforts. Ask yourself, how will you ensure effective communication in all areas of your life?