Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable.
The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them
Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.
1. The Economics of Sport 2. The Nature, Organisation and Economic Significance of Sports 3. The Economics of Sports Participation 4. The Economics of Sports Participation: Evidence 5. The Supply of Participant Sport: The Public and Private Sector 6. The Supply of Participant Sport: Volunteers and Sports Clubs 7. The Market for Professional Sports: General Themes 8. Uncertainty of Outcome, Competitive Balance and Bias in Sports Leagues 9 Cross-subsidisation in Professional Sports Leagues 10. The Demand for Professional Team Sports: Attendance and Broadcasting 11. The Labour Market in Professional Team Sports 12. The Economics of Sports Events and Infrastructure
This Sport Management Series has been providing a range of texts for core subjects in undergraduate sport business and management courses around the world for more than 10 years. These textbooks are considered essential resources for academics, students and managers seeking an international perspective on the management of the complex world of sport.
Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, community and collegiate sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail.
At the elite level, sport has moved from being an amateur pastime to one of the world’s most significant industries. The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport.
Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in leading business, government and nonprofit organizations. This series explains these concepts and applies them to the diverse global sport industry.
To support their use by academics, each text is supported by current case studies, targeted study questions, further reading lists, links to relevant web-based resources, and supplementary online materials such as case study questions and classroom presentation aids.