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Word Count: 822
Polls and Politics The Medias Drive in Politics The media is a major factor in politics The media feeds the American public Information on politics though newspapers television and radio The media is especially crucial during an election year Polls campaigning and the love-hate affair between the media and politicians change from day-to-day POLLS A poll is a survey used by the media to measure public opinion on a certain issue or to rate a candidate in a political election Polls are sometime big predictors in an election The news media often misrepresents or misinterprets polls either because they take them too literal or to the extreme To some degree the problems of understanding a poll prediction is unique The difficulty of the task reflects a more unbalanced research method on witch the media has become increasingly dependent The media can underestimate the complexity of their own polls Election surveys are uncertain many people from election surveys change their minds before voting and many people who say they plan on voting do not bother showing up on election day Many questions are asked in a poll for example a voter may be asked what political party in witch they are members and who they are likely going to vote for on election day Voters can answer these questions in three different ways directly indirectly by stating other or undecided Exit polls are a major tool used by the media to predict the outcome of an election An exit poll is taken outside the voting booths after an individual has cast their vote Voters may be asked many questions but most importantly who or what they voted for MEDIA AND CAMPAIGNING During an election an election year it is the medias obligation to give a candidate an equal amount of publicity in the news This issue came up in the 1992 presidential election President Bush complained that Democratic candidate Bill Clinton
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