Loss of Identity and Morality
- One can't have morality if one doesn't have identity.
- Identity is being lost because:
marketing gains more power when there is information overload;
we live in a society of hyper-specialized workers;
we download more and more of our life from the Internet;
we structure even our spare time;
and we are losing basic survival skills thanks to all the gadgets that guide our lives.
- No identity, no morality: we'll live according to a set of guidelines about what we are supposed to do and what we are not supposed to do.