In all the assigned readings and video, the message is pretty much the same. There are multiple communication models that includes the source, message, channel, and receiver. In all three, they talk about the importance of each one. The source is where the message is coming from. It is the place that decides what information is going where. Then there is the message which is the message itself, the information that needs to be passed on. The channel is what the message travels through and in this channel, there might be noise that distorts the information. The receiver is the destination of the message. It is where the message is meant to reach. Through the whole process, information could be left out or new information could get included. In Berlo's model, he lists elements that will affect the course of the information like attitude, knowledge, and the channel the information is conveyed through. The thing that wasn't mentioned in all three was feedback from the receiver. The only reading that mentioned it was from the book where they talked about it in respect to the designer's world rather than everyday use of the model. Feedback is extremely important to know if the message you are conveying is clear or not. Another thing that is important when making a communication model is noise and how it affects the message. Noise can range from anything that affects the message's clarity. The best way to lower the noise is through redundancy, which is to show the message, or repeat it, multiple times to make sure the receiver understands it. In general, you want your message to be conveyed thoroughly so that everyone would be able to understand it as well as get feedback on it so that you can improve the parts that is weak in conveying the information.