World Wildlife Fund
WWF (originally named the World Wildlife Fund is an environmentalist organization with offices around the world. Founded in 1961, their goal is to protect endangered species. Noting that 12,000 African elephants are illegally killed each year to supply domestic ivory markets, and other animals are killed to provide traditional health remedies, they are active in closing illegal animal markets. The WWF created Earth Hour.
The organization was first formed on 11 September, 1961 in Switzerland. Several notable figures in its founding include prominent liberal biologist Julian Huxley and environmentalist Max Nicholson.
Some liberals complain that the organization is too friendly with business. Others also accuse the organization of exaggerating the danger to certain animals to boost fundraising, such as the Cambodia dolphin.. Radicals have denounced the WWF for supporting the seal hunt in the Canadian Arctic.