While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert.
Land Rover UAE have created a survival guide, which explains the basics for staying alive in the Arabian Desert. They researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. They studied the topography of the region to guide people to safety and used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking.
Finally, they even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.
The book was sent out to 5,000 existing customers, given away as a supplement to the cars’ manual and made it freely available in local sports shops. The initial response was very positive. It will now also be included as a giveaway in a motoring magazine with a 70,000 circulation.
This news item is courtesy of Land Rover World magazine.