Short for "permanent link." A permalink is a URL that links to a specific news story or Web posting. Permalinks are most commonly used for blogs, which are frequently changed and updated. They give a specific Web address to each posting, allowing blog entries to be bookmarked by visitors or linked to from other websites.
Because most blogs are published using dynamic, database-driven Web sites, they do not automatically have Web addresses associated with them. For example, a blog entry may exist on a user's home page, but the entry may not have its own Web page, ending in ".html," ".asp," ".php," etc. Therefore, once the posting is outdated and no longer present on the home page, there may be no way to access it. Using a permalink to define the location of each posting prevents blog entries from fading off into oblivion.