Step 4: Gather Credible Evidence
You'll need to decide how you will collect information. Because you may be
measuring changes in knowledge, attitudes, and behaviors, you should plan to
have a good set of baseline data to know what people are doing before any
intervention activities take place.
Next, you should have a plan for how all of the evaluation data are going to be
used. If you don't know how the answer to any particular question will be used,
then don't ask it. The data you collect in the evaluation step can (and
should) be used not only as a marker of how you did, but also as formative data
for the next phase of your program.
Need to review? See Phase 2: Collect Data.