Writing is a dangerous activity that should only be undertaken by professionals. Okay, so that’s not strictly true, but there are definite advantages to having written content produced by professionals, especially when that written content concerns science. Not only does science inherently deal with complex concepts that can be difficult to explain and hard to comprehend, but it also tends to employ a lot of jargon and technical terms.
In order to write about science clearly and comprehensively, writers should obviously know their science, but they shouldn’t be so close to it that they don’t appreciate where difficulties in understanding arise or where jargon needs to be explained. Hence the benefits of using professional science writers to produce written scientific content, especially for a non-expert audience, because they are experts in writing about science but not experts in the areas of science they are writing about. They know what concepts should be explained, and how to do that in an engaging way, and what jargon should be avoided.
At JES Editorial, we can call on a network of professional, experienced science writers, headed by Jon Evans, to produce a wide range of written content, including website text, press releases and technology briefings. We can produce individual pieces of content in strict accordance with client requirements or we can work with clients to design and implement whole communication projects, and have done this for companies such as John Wiley & Sons, Elsevier, Bruker and Agilent Technologies. Writing isn’t really all that dangerous, but why take the chance?