- Curriculum and subjects
- Academic structure
- Lecturers and professors
- Learning results
- Methodology and evaluation
Tools for Managing Culture (3 ECTS)
This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.
Legal Aspects of Arts Management (3 ECTS)
Museums and foundations which manage museums have acquired a great social importance based on the varied range of cultural, social and financial activities they offer. At the same time, it is clear that States have great interest in regulating the different cultural manifestations carried out within their territories and there are therefore a number of legal regulations governing this area. As a consequence of these two factors, cultural managers must not only be aware of the importance of the correct management of museums, institutions and cultural companies, but also know about legal aspects with regard to matters related to administration, taxation and copyright; these aspects are covered in this course
Cultural Communication (3 ECTS)
Culture and the media have a relationship that is not always easy. This course is taught from a theoretical and practical point of contact between these two social realities. The sessions are taught by communicators specializing in cultural issues from both media and cultural institutions. At the same time, the information provided is put into practice, through case studies, in order to achieve the tools and communication skills necessary for the successful dissemination of cultural goods and events.
Cultural Marketing (3 ECTS)
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.
Visual Arts Management (3 ECTS)
This subject deals with the specific management of museums, foundations and cultural centres which offer artistic and historical materials. The administration of museums is complex and requires a clear definition of the concept of the museum itself and the function in serves within its immediate environment. The main objectives of this course are to impart knowledge relating to the theoretical bases of museology and museography, and its application based on analysis of museographic projects.
Management of Cultural Heritage (3 ECTS)
This course provides the basic conceptual and methodological bases for the planning and management of heritage projects relating to the fields of diffusion, leisure and tourism, areas of high demand in today’s society.
Exhibitions, Curatorship and Patrimonial Assets Management (3 ECTS)
This course is intended to provide the necessary tools for organising temporary and permanent exhibitions in museums or cultural centres, while focusing on the design and practical application of policies to diffuse visual arts, whether arising from government administrations or art galleries and other organisations or institutions within the art market.
FIRST TERM (from October to December)
- Tools for managing culture
- Cultural marketing
SECOND TERM (from January to March)
- Cultural communication
- Legal aspects of arts management
THIRD TERM (from April to June)
- Visual Arts Management
- Cultural Heritage Management
- Exhibitions: Management and Curatorship
Carme Clusellas (Spain)
Exhibitions, Curatorship and Patrimonial Assets Management
Ms Clusellas has a Bachelor’s degree in Geography and History and a Master’s degree in Cultural Management from the University of Barcelona. She also holds a degree in the Restoration and Conservation of Cultural Property, from the School of Arts & Crafts of the Provincial Government of Barcelona. She is the Manager of the Tomàs Balvey Museum-Archive in Cardedeu, Catalonia. Between 2008 and 2012, she was the Director of Granollers Museum in Catalonia.
Alba Colombo (Spain)
Mrs Colombo Lecturer and researcher of the Department of Arts and Humanities at UOC. She is a Doctor in Social Sciences from the UdG. She has extensive experience in research, education, events and cultural management. She has done residencies and collaborations at diverse universities such as the Universidad de Roskilde (Denmark) and the Universidad Menéndez y Pelayo (Santander) among others. Alba is an expert on cultural marketing, cultural industries, cultural economy and large-scale events management. She has contributed to several festivals and institutions such as the International Berlin film festival, the European Film Academy and The Cervantes Institute, among others. Currently, she is co-director of the ACCIÓN CULTURA editorial collection. Lastly, Alba is a member of the Jury for the Ramon Roca International Prize in cultural management.
Mohammed Elrazzaz (Egypt)
Tools for Managing Culture; Funding for Culture
Mr Elrazzaz holds a BA degree in Commerce / Economics (Cairo University), a diploma in Cultural Studies (University of Granada) and a Master’s in Arts & Cultural Management (UIC Barcelona). His career combines 10 years of expertise in the financial sector with 12 years of hands-on experience in the cultural field as the founder and mastermind of an active cultural community. He received the ifa-Stuttgart scholarship in the Mediterranean category in 2011, and he has worked since 2013 at the Secretariat of the Union for the Mediterranean (UfM).
Sherif Younis (Egypt)
Tools for Managing Culture; Funding for Culture
Sherif Younis holds an MBA in General Management from the University of Bradford. He has been seconded by the Government of Egypt to the Secretariat where he assumed his mandate as the Secretariat’s Senior Financial and Trade Advisor and as the director of Med4Jobs programme. He worked as Egypt’s Commercial Attaché in Germany for 4 years (2005-2009). In 2010 he worked as assistant to the Deputy Minister of Trade and Industry on several trade related files including the implementation of PAFTA, QIZ, and Egypt-US trade relations. Sherif also has three and half years of banking experience through his work at Export Development Bank of Egypt (EDBE) during the period 2000-2003. He has joined the Business Development and Funding coordination Division at the Secretariat of Union for Mediterranean in July 2012.
Inés Martínez Ribas (Spain)
Inés Martínez Ribas is an independent cultural communication consultant. Master’s Degree in Journalism at El País-Universidad Autónoma de Madrid. Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies at Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). Founder member of the digital newspaper catalunyaplural.cat, associated with eldiario.es (since February 2013).
Visual Arts Management
Ainhoa González has a degree in Art History and a Master´s Degree in Museology and Cultural Assets Management from the Universitat de Barcelona. She has done Doctorate Studies in Art History, Theory and Critics and she has obtained the Diploma in Advanced studies (ASD). Since 2004 she works in MACBA where she currently is associate curator of the collection. Additionally, she has worked in logistics for the cultural sector, management and design of exhibits and she has contributed to galleries and artists.
This Postgraduate degree has an advanced virtual platform containing articles, studies, case studies and reports which are all available to students and are worked on as part of the course.
This programme takes a highly practical approach based on case analysis, exercises, teamwork and seminars which alternate with conferences and visits to cultural facilities, all of which are organised by cultural professionals.