The term “marketing” refers to the process by which the value of a service or product is communicated to consumers, in order to ultimately sell said product. It can be stated that it is the link between the material needs of a society and the economic patterns of its response to those needs.
It is a function and series of processes used for creating, communicating, and delivering a product’s value to consumers, as well as managing provider-customer relationships.
It is the job of the consultant via https://camroberts.com.au/ to devise strategies and provide solutions to any issue that prohibits effective advertising within or for an organization.
The marketing consultant needs to have an in depth understanding of consumer behavior and motivations. It involves the use of market analysis to select a target market, understanding customer buying behaviors, and the provision of premium customer service.
There is a range of ways in which a business may operate their strategy; the most comprehensive is the holistic advertising strategy. This concept views advertising as a complex system whereby it must be an integrated approach to four key components: relationship marketing, business marketing, societal marketing, and branding. Broken down, these are:
- Relationship – building and maintaining strong customer relations to promote loyalty and retain customers.
- Business – focused on relationships between organisations.
- Social – the most contemporary strategy, this highlights the benefits to society (for example, that the product or service will do no harm).
- Branding – showcasing the organisation’s philosophy for quality etc.
There are many, many different types of advertising. Just a few examples include account planning, online advertising, product bundling, limited editions, evangelism advertising, consumer generated advertising (for example, shares on social media), and ambush (as when an advertiser becomes associated with an event but not as a sponsor).