Everyone is fascinated by science. When discoveries advancing our knowledge of the brain are made, these get extra attention. Why? Because we want to understand how we think, feel and function. When scientists discuss their research with the general public, people usually believe them, not dwelling on the details, but instead focusing on what implications a particular study might have on their own thoughts or opinions. This makes sense, because the general public is not in a position to evaluate the technical merits of most neuroscience manuscripts. That is why we have the peer review system and academic journals, like Nature Neuroscience. Once the study is reviewed favorably and is published, the general public can then be told of the exciting new progress.