Oh, how breeding complicates things. Many years ago, there were only six basic types of wax begonia, Begonia semperflorens-cultorum, with three choices for floral color, and two choices for foliar color. Bloom was white, pink or red. Foliage was either green or dark bronze. Although these choices have not changed, some modern hybrids are difficult to distinguish from other species.
Wax begonia can be either a cool season annual or a warm season annual, depending on when it gets planted. It can be grown as a short term perennial if pruned back in both early spring and early autumn. By spring, winter growth is tired of the cold. By autumn, summer growth is worn out from warmth. Exposed plants can get lethally frosted in winter or roasted by sunlight in summer.
Therefore, wax begonia prefers to be somewhat sheltered. It is more tolerant of full sun exposure in summer if mixed with other annuals or perennials. Too much shade compromises bloom. Wax begonia expects richly amended soil and regular watering, and is just as happy in pots as other annuals are. Potted plants can be moved to sheltered spots when the weather gets too hot or cold.