NCERT Solutions for Class 7 Social Science Civics Chapter 6 Understanding Media are part of NCERT Solutions for Class 7 Social Science. Here we have given NCERT Solutions for Class 7 Social Science Civics Chapter 6 Understanding Media.
|Subject||Social Science Civics|
|Chapter Name||Understanding Media|
|Number of Questions Solved||17|
NCERT Solutions for Class 7 Social Science Civics Chapter 6 Understanding Media
NCERT TEXTBOOK EXERCISES
In what ways does the media play an important role in a democracy?
Media play an important role in a democracy in the following ways:
- They make the masses know about certain issues/problems.
- They propagate the policies and programmes of the government.
- They also criticise the unpopular policies and programmes of the government.
- They help in forming opinion of the masses.
- They also report various crimes and mishappenings, accidents etc.
- The media also announce the opinions of the public about certain issues/problems etc.
Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
- Title to the diagram:
Media and Big Business Houses.
- Link between media and Big Business:
There is a strong link between media and big business/business house because of the following reasons:
- Most of the media (Newspapers, magazines, news channels) are owned by big business houses. e.g., Hindustan Times by Birla group.
- Big business houses finance the media in a big way.
- They pay heavy amounts to the media for their advertisements.
- They provide them political, financial, social and moral support.
- In return media propagates their policies and programmes.
- They publish and advertise their products.
You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Media “setting an agenda” has an impact in a democracy.
- By focusing on a particular issue the media influences our thoughts and feelings.
- It brings the core issues to light and sometimes even helps get justice for people.
- By setting an agenda, media creates awareness about certain wrongs or the illegal activities happening in the society and makes the government take action.
- Sometimes due to government pressure or due to influence of big business houses, the balanced may not come out.
- For example: During and after Commonwealth games media focused on the corruption in giving out the projects, more recently the “coalgate” issue.
- Bring to light the amount of money secretly stashed in Swiss banks.
As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions:
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left out and why?
Times of India, March 11, 2007
(a) Particular News: March 11, 2007
Times of India Metro Now
“Cop guarding Bank Vault “What pushed Lepcha off the Edge.”
goes berserk, kills 5 mates.”
A Sikkim Police constable deputed Nari Lepcha kills 5 mates
at Darya Ganj Dena Bank Branch kills 5
mates to escape unnatural sex act.
(ii) Information leaving out
Attempt to repeat unnatural act. Motive of murder not yet clear.
(c) Point of view
General public General public
(d) Point of view being left out
Look at the collage and list six various kinds of media that you see. (NCERT Page 71)
- Newspapers, magazines.
Ask older members of your family about what they used to listen to on the radio when there was no TV around. Find out from them when the first TV came to your area. When was cable TV introduced? (NCERT Page 71)
- They used to listen following programmes on the radio when there was no television around.
- Radio Ceylon
- Ap Hi Ke Geet (आप ही के गीत )
- Binaca Geet Mala ( बिनाका गीत माला )
- Vividh Bharati
- Hawa Mahal ( हवा महल )
- Man Chahe Geet ( मन चाहे गीत )
- Radio Ceylon
- The first TV came in 1984 in our area.
- Cable TV was introduced in 1990 in our area.
How many people in your neighbourhood use the internet? (NCERT Page 71)
Most of them.
List three things that you know about some other part of the world from watching television. (NCERT Page 71)
- Earthquake in Nepal.
- Tornado in Oklahoma, May 2013, disappearance of aeroplane MH370.
- Cannes film festival, 2013.
Can you list three different products that are advertised during your favourite TV programme? (NCERT Page 72)
Yes, Tea, clothes, Snacks, Cold drinks.
Take a newspaper and count the number of advertisements in it. Some people say that newspapers have too many advertisements. Do you think this is true and why? (NCERT Page 72)
- Hindustan Times.
- Number of advertisements: 70
- Some people say correctly but it is necessary otherwise the cost of newspaper will be so much that most of the people would not be able to buy newspapers.
Are the above stories in the two newspapers similar? And if not, why not? What, in your view, are the similarities and the differences? (NCERT Page 74)
No, they are not similar. News report in the News of India report, the story is about the crackdown on polluting factories while in Indian Daily Report, the story is about the closure of factories which led to unrest.
- Report in the N ews India Report says that closure will result in clean and green city.
- Closure will lead to unemployment in Indian Daily Report.
- Relocation must be done.
- The places of relocation have no facilities.
- Both the reports/stories are related to factories.
- Both reports indicate protests by owners and workers of the factories.
- Relocation has been dealt with in both the reports.
If you read the story in the News of India, what would you think about the issue? ‘ (NCERT Page 74)
The issue is pollution caused by polluting factories.
- Factory owners and workers protested violently against the crackdown on polluting industries.
- Government had already declared these industries illegal.
- But it acted hastily to close them down.
- In view of the clean and green city it is necessary to close them down.
Do you think it is important to know both sides of the story? Why? (NCERT Page 75)
Yes, because only then we can form a balanced opinion about an issue.
Pretend that you are a journalist for a newspaper and write a balanced story from the two news reports. (NCERT Page 75)
- The government order closure of polluting factories in the city. The pollution had already assumed alarming proportions.
- Factory owners and workers protested violently against the closure. The city life came to a standstill.
- For clean and green city, closure of factories was essential.
- The government should have relocated the factories at suitable locations with proper time frame.
What does TV do to us and what can we do with TV? (NCERT Page 75)
- In many of our houses TV is always on.
- We form an impression about the world around us by seeing the TV7.
- It is like a ‘window to the world’.
- TV has different types of programmes like movies, soap operas, game shows, reality TV shows like News, sports and cartoons.
- Before, in between and after each programme there are advertisements.
- TV shapes our views of the world, our beliefs, attitudes and values.
- It gives us a partial view of the world.
- While we enjoy our favourite programmes, we should always be aware of the large exciting world beyond our TV screens. There are so much happenings beyond the TV.
- There is a world beyond film stars, celebrities and rich life style, a world that all of us need to
reach out to and respond to in various ways.
- We need to be active viewers, who question whatever we see and hear, while we may enjoy it too.
What is the consequence of the media ‘setting the agenda’ by reporting on the Fashion Week rather than the slum demolitions? (NCERT Page 77)
They earn huge amounts of money from the fashion week.
Can you think of an issue that does not seem important to you because it is never featured in the media? (NCERT Page 77)
- Risjng prices of essential commodities, and
- Rising crime graph in metropolitan cities.
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