Support our environment
Wool is nature's best clothing. Wool is self-cleaning. This mean you only have to wash your sweater twice a year. This way you save a lot of electricity, water and soap by less use of your washing machine.
There are several ways to tender to our environment. Both as a consumer but also as a company. We all need to do our part.
1. Wool is a self-cleaning fabric that means you dont have to wash it as much as other fabric. That way we save a lot of water for our future generations.
2. Wool is a planet-friendly fibre for many reason. Wool products have long lifespans, meaning they are used or worn longer than other textile fibre products.
3. In the Supply-chain-world we call Europe our backyard. Montenegro is only 2,5 hours flight from Scandinavia or 24-36 hours with truck. This means we have a very short delivery time and a low CO2 emission cost. We need to cut down on shipping cost in terms of fuel and carbon foot prints, and one way to do it is to have suppliers close to your home.
4. Sheep are part of the natural carbon cycle, consuming the organic carbon stored in plants and converting it to wool. Fifty per cent of the weight of wool is pure organic carbon.
Wool is a short-term store of natural, renewable carbon. Pure organic carbon makes up 50% of the weight of wool, higher than cotton (40%) or wood pulp-derived regenerated cullulosic such as viscose (24%).
Where does this carbon come from? From the plants that wool sheep eat. Wool is produced in extensive pasture systems, where the sheep eat grasses and herbs. These plants convert the carbon from the atmosphere (photosynthesis) into organic compounds that the sheep then use to grow wool. This is a natural, renewable, ongoing process through which carbon is sequestered from the atmosphere.