For some of us, memory is not something that is easily accessed. With diseases such as dementia and Alzheimer becoming prevalent, such memories are stolen not only from the victim but also all of those who touch the victim. Our memories embody all that we are, and help build us into the 3D person that walks and talks. So, when a person suffers from life-robbing diseases, how can we help them retain a semblance of themselves for everyone involved?
Ogilvy of Germany put together a campaign entitled “Vivid Memories” for Raum D, a therapeutic studio for dementia sufferers, that captured their 3D model of the brain of a theoretical sufferer that paid attention to the extreme details of a lifetime’s worth of events that we with full faculties sometimes take for granted. So, as their minds slip further away from the memory of each event, art has a way of capturing them so that there is at least a momentary picture to remind them of their milestones.
We often ask about the importance of art. Here is a perfect example of the emotional connections that art can bring to life, thereby opening a doorway to the soul of a person who might not be reachable through normal communication channels for a variety of reasons. It’s time to get past looking only at the surface of a creation, and to delve into the depths of reasons for why something is created. More times than not, the message is much more expansive than we’ll ever know. And that’s why we create art…as a bridge for communication.
- thanks for this enormous push for art in our lives, Piccsy and Ogilvy