Overview: What Is Media Literacy, Who Cares, and Why?
by Gretchen Schwarz — 2005
This chapter offers a brief history of the field along with an attempt to define media literacy and offer a rationale for its inclusion in the American public school curriculum. Part I of the yearbook, on the whole, deals with why media literacy can make a difference in American schools. Part II, on the whole, deals with the implementation of media literacy, in and outside the public schools, and the problems facing those who aim to implement it. Media literacy is not without its opponents and its issues. Still, despite differences in theory, focus, and experiences, the contributors to this volume demonstrate their belief in the power of media literacy to transform curriculum, teaching, and even society.
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