Is the color palette important for your business?
Why do most of the social media platforms have blue logos or why even each Microsoft software such as Excel or PowerPoint has a specific color? Some people may think it just looks pretty or it is a random decision. However, there is a psychological reason behind. It has a huge influence on the way we learn and how we learn. In the following post, we will try to analyze how colors affect the learning process and the meaning behind the three most common colors.
Firstly, let’s be honest that learning is a comprehensive area to understand. Even some of the researchers do not know where to start off with. But, we do know that the colors have an impact on how we remember certain things and how perceive them. Some of the colors can be distracting while others can calm and help you find peace of mind. More than that, the colors affect the neurological pathways, which influence many of our brain functions.
Studies suggest that a specific placement and choice of color can boost your memory, attention, strengthen your feelings or cause the opposite effect. For marketers, business professionals or any specialists that deal with content development it is important to understand the color spectrum and use it for your advantage. You are not expected to start reading customers’ minds but approximately build the image that will positively affect the learning. We are not going through all the colors but will explain the meaning behind the three combinations that companies use: blue, orange and green.
When stressed or frustrated people are always asked to have some fresh air, to escape into the forest or simply hug a tree. The reason behind is the green color that has a psychological effect on your brain. This color promotes the feeling of calmness and relaxation. Moreover, it helps to focus and boost concentration.
Green is the best color for office space because it improves clarity and efficiency in the long term. As a result, you have a higher rate of job satisfaction and lower levels of stress. For example, women considered shopping the best stress relief and for that reason many stores have their walls painted in green or at least tend to do that.
As for advice for students and professors, to make the learning materials less boring it should have more green patterns or signs. Studies believe that looking more at a green screen can add a moment of revitalization in case of difficult moments of concentration.
It is believed that employees who have high intellectual pressure and work overload should stay in a blue office. The blue color helps to improve productivity and cognitive thinking. For this reason, it is used when solving challenging situations or requires a lot of learning. If you struggle with a lot of readings then use the blue ink pen to highlight the main ideas. It helps to assimilate the material easier.
On a side note, you should keep the balance in using blue colors because they can be overwhelming. In thoughtful situations, light blue means friendliness while dark blue makes the content more somber.
“Orange Is the New Black” or at least is the trending color that promotes comfort and boost your mood. Some companies use orange because it stimulates mental activity and provides oxygen to the brain. As a result, people feel energized. For example, some fitness centers or language agencies use this color to stimulate the sportspeople as well as exam takers.
However, a company should not overuse it because it negatively affects people who are prone to hyperactivity. They can become distracted too fast, especially from your product or service. As advice, use orange wisely and in limited amounts. For instance, it is enough to highlight some specific corners or words, which will be enough to grab someone’s attention.
In Chinese culture, orange means organization and focus, but in small doses. Bright orange with high saturation usually causes headaches while a dull color is more soothing. To summarize, this color is the best way to communicate energy and activity during the learning course.