For much of the 20th century, utility companies relied on friendly mascots to present a personable face to the public. Characters helped customers put a face to a name for many of Duke Energy’s legacy companies.Many of these mascots did more than just present an identity to the public – they also served as safety ambassadors, educating adults and children alike on electrical safety.
Brand mascots have largely fallen out of use in the energy industry today. But the role that figures such as Reddy Kilowatt played in endearing both power companies and electricity itself to the public remains important.
Take this quiz to test your knowledge of these figures.