It’s 6 30, you’ve just got home from work, an advertisement for a fast food joint hits your TV screen and you want nothing more than to get your hands on one of those deep fried delights. As adults we are vulnerable to junk food advertising, so you can imagine the influence such advertising has on children.
Self regulatory measures have recently been introduced in Australia to prevent junk food advertising during children’s programs and shows viewed by a child audience of 50% or more. However a recent study conducted by the CSIRO has found these voluntary limits to be ineffective.
Jane Martin, Senior Policy Advisor from the Obesity Policy Coalition, joined Jennie Lenman to talk about where the responsibility lies.
Producer Sophie McKay