Palo Alto, CA – June 29, 2016
Augmented Reality (AR) is the integration of a computer generated virtual scene with the user’s natural environment in real time. This enhanced version of reality can be viewed through several devices, such as head mounted devices (HMDs). AR is used for several industrial applications in a number of sectors such as entertainment, engineering, design, robotics, manufacturing, and others
- Display Medium – Builds different types of display devices such as head mounted devices, heads-up display, and holographic display devices
- Technology Providers – Provides solutions for advanced computer vision, digital imaging, 3D reconstruction etc.
- Application – Creates AR applications for both consumer (games, social networking etc.) and enterprise (marketing, retail, real estate etc.) interactions
- Content Provider – Develops content or provides platforms (video delivery platforms) for industrial applications in education, healthcare, entertainment, gaming, and others
This report covers companies working on developing various technologies in the field of Augmented Reality. It also includes companies using those technologies to develop products for both the enterprise and consumer domains. Over $2.4B has been invested since 2010, with ~ $1.1B invested in 2016 YTD, with 90 rounds of funding between January 2015 and March 2016. Display Medium, which includes head mounted devices (HMD) and heads up displays (HUD), has been the highlight of this domain.