What is Search Engine Optimization Quizlet?
Search engine optimization is the process of improving a web page’s ranking on a search engine results page (SERP) in order to increase the number of visitors to that page. This is achieved through a combination of both on- and off-page strategies.
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SEO is the most important and cost-effective way to generate website traffic. Last year, over 80% of unique visitors to websites used a search engine to find their way there.
The main goal of a search engine is to provide a positive user experience and return the most relevant results possible. To accomplish this, search engines use an algorithm that surveys the vast network of Web pages to determine what results should be displayed for a given search term.
This process is a complex one and is highly dependent on the nature of the business concerned. It also requires consideration of what type of search queries are typically posed by the target audience, the most commonly used related keywords, and which particular search engines enjoy the highest preference among that audience.
In general, search engines recommend SEO efforts that benefit both the page’s ranking and the user search experience. These include the implementation of specific keywords in titles, meta descriptions, and headlines (H1), using descriptive URLs, and schema markup to specify the page’s content.
Title Tags, Meta Description tags, and Sitelinks are key factors that search engines use to rank web pages. They are the first things that a user sees when they click on your link and must be relevant to their search query.
Your meta description should be brief and to the point and should tell the user what the page contains without revealing all of its contents. It should also be written in a manner that makes your page easy to navigate and understand, while also being compelling enough to convince the reader to click on it.
You should also use keywords in your URLs so that they are easily remembered and can be accessed by search engines. It is best to keep your URLs short and simple, with no unnecessary extraneous characters or numbers.
The last step in a successful search engine optimization campaign is to ensure that your site is set up so that it can be crawled and indexed by the various search engines. This is done by utilizing the correct tags and metadata, ensuring that your page has a fast load time and that it is optimized for mobile devices.
While it may appear simple, search engine optimization is a very complicated endeavor that often demands the services of a professional. It’s also extremely time-consuming and may even be detrimental to your primary business operations. This is why many businesses choose to outsource their SEO and placement needs to a reputable search engine optimization firm.