The psychology of gold and why it has that allure
- October 13, 2017
- Don Hoffman, cog sci, via CNN and Fox 16, Oct. 13, 2017
Human vision can discriminate millions of colors, but it can discriminate trillions
of chromatures -- colored textures, said Donald Hoffman, professor of cognitive science
at University of California, Irvine. "It is the chromature that targets the human
emotions more specifically than uniform color patches," he said.
For the full story, please visit http://www.cnn.com/2017/10/13/health/colorscope-gold-allure/index.html.