Color, one of the most overlooked and yet important elements to our every day lives. Because of the makeup of our brains, and the correlations between sight and perception, we are affected on a very deep level by color. Perhaps even more than we are affected by shape, or any other sense in the mind and body.
But color can relate to a great many things, even changing the way we think and feel. Check out these fantastic infographics about color and the way it is set in our world.
1. Psychology of Color
Many designers focus heavily on color schemes when they are working on logos, graphics or layouts. This is because the way a color is laid out will ultimately affect the impression and overall mood of the viewer. This infographic describes how each color maes a viewer feel, giving you an idea of how they will perceive your design.
2. What Your Web Design Says About You
Going a little bit deeper, this site is also made to show you how certain colors create certain feelings in the viewer. They provide information on a lot of the in-between colors, such as light blue verses indigo, or pink vs. white or red. They peg it as “Color Science”, and show you how to properly utilize it for your own benefit.
3. How Color Affects Our Purchases
Color affects more than mood, it also changes our buying habits. According to studies, there is an 80percent change depending on color when it comes to online shops, ads and campaigns. This site provides tips on each color, to show you how you can aggressively or subtely call to your market.
4. Using Color in Graphic Design
A great, printable reference sheet that shows how colors can be used more effectively in marketing.
5. Most Powerful Colors On the Web
Ever wonder what the best colors on the web are? Using a study based on logos of the most influential and powerful companies on the web, they compiled an infographic that works as a list. From the dominating blue of Facebook, to the red of YouTube, this is a must see.
6. What Different Colors Mean Around the World
Extremely interesting, this infographic tells you about colors and their associations from around the globe. From anger and jealousy, to virtue and bravery, the meanings can be interesting, and sometimes ever surprising.
7. Color Preference By Gender
This study set out to find the preference of colors by gender, to see the difference based on brain biology. While many were similar, others had a wide difference, such as the male majority liking blue, and females liking purple.
8. The Color of Twitter
The creators of this infographic went through Twitter to find the most prevalent background colors used on profiles by users. This, they say, gives us the “Color of Twitter”. You might surprised by the results.
Color is a huge part of us, and of our general experience in life. Taking the time to realize how it affects us, from mood to thought patterns, will give us a baseline to calculate the relevance whereever we may need it. So next time you are making a media campaign, or just selecting new paint for your walls, keep in mind that what you choose is more important than looking pretty.
Ternyata banyak warna-warna yg mungkin jarang digunakan para designer dalam mengaplikasikannya ke dalam konsep mereka, termasuk saya. Semoga bacaan diatas menginspirasikan kita dalam menggunakan warna “out-of-the-box” yang dapat menghasilkan karya yg powerfull.