For Principles of Microeconomics courses at two- and four-year colleges and universities Reveal the relevance of economics through real-world business examples One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students' lives. Microeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path-opening an art studio, trading on Wall Street, or bartending at the local pub-students will benefit from understanding the economic forces behind their work. This program provides a better teaching and learning experience-for you and your students. It will help you to: * Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. * Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.
* Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292059785) 4.
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I. Introduction 1. Economics: Foundations and Models 2. Trade-offs, Comparative Advantage, and the Market System 3. Where Prices Come From: The Interaction of Demand and Supply 4. Economic Efficiency, Government Price Setting, and Taxes II. Markets in Action 5. Externalities, Environmental Policy, and Public Goods 6. Elasticity: The Responsiveness of Demand and Supply 7. The Economics of Health Care III. Firms in the Domestic and International Economies 8. Firms, the Stock Market, and Corporate Governance 9. Comparative Advantage and the Gains from International Trade IV. Microeconomic Foundations: Consumers and Firms 10. Consumer Choice and Behavioral Economics 11. Technology, Production, and Costs V. Market Structure and Firm Strategy 12. Firms in Perfectly Competitive Markets 13. Monopolistic Competition: The Competitive Model in a More Realistic Setting 14. Oligopoly: Firms in Less Competitive Markets 15. Monopoly and Antitrust Policy 16. Pricing Strategy VI. Labor Markets, Public Choice, and the Distribution of Income 17. The Markets for Labor and Other Factors of Production 18. Public Choice, Taxes, and the Distribution of Income
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- ID: 9781292059457
Global ed of 5th revised ed
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