P2P, meaning peer-to-peer or person-to-person, payments allow one person to transfer money instantly to another via a digital platform, normally an app, where the money are deposited from a bank account, a credit or debit card or with a cash top-up. The service is available for digital wallets, applications that differ from more traditional payment methods due to their low costs, whereas standard versions are often free, and the fact they are easy to learn and use.
The use of P2P payment instruments, which fall into the group of alternative payments, has been growing sharply in the last few years. According to the research published by Statista¹, transactions with alternative payments have reached a global value of around $14 trillion by 2022, thanks to the rise of Ecommerce channels and the increasingly more frequent use of proximity payments in store, and generally in its alternative forms (e.g. interactive touch-screen totems, self-checkout scanners etc.).
Statista Global Consumer Survey concluded that as of August, 2021 the majority of adults in the UK preferred traditional bank transfers as a P2P payment method (67%) over direct money transfer services, such as PayPal (33%). However, the alternative P2P payments user base has been growing exponentially worldwide every month.
P2P payment apps are used predominantly by the younger generations. In addition to the already mentioned low costs, user experience and transparency are two of the most relevant features for those who, thanks to these solutions, often have their first contact with the world of financial services.
Millennials and Gen Z choose the digital channels when looking for solutions to meet any type of needs. Information, social relationships, purchases and simplified financial services are offered now more than ever through new instruments, increasingly different from traditional ones.
One of the strengths of these applications is that they are easy to use. Registration is usually completed in just a few steps and is carried out once the app has been downloaded, and is activated very quickly: how quickly depends on the type of service offered.
After having activated the account, the digital wallet must be loaded with funds from a credit or debit card, or be connected to it in order not to keep replenishing the wallet but draw from the card automatically when the payments are transferred, also top up can be done via bank transfer or, in some cases, also with cash via an ATM or other authorised places.
Crediting occurs either instantaneously or it may take a few days, depending on the method used to top-up funds and the service conditions. At this point, users can make a purchase by choosing contacts from their address book who receive the money straight away if they are already the service users, and if they are not, they receive an SMS, which notifies them of the transaction and invites them to activate the service in order to receive the sum transferred.
Many P2P payment solutions also offer alternatives to a simple money transfer. For example, the function that enables users to request money, perhaps in the form of a loan repayment and for splitting costs between a group of people are widely used.
Some applications, in addition to P2P transfers, offer P2B transfers (platform-to-business), which normally require online authentication with the app credentials, while in stores the requirements depend on the platform. An effective example of this applications is HYPE, part of Fabrick’s fintech ecosystem, which offers different authentication methods:
Many platforms offer this type of service, the most well-known examples worldwide are PayPal, MANGOPAY, Alipay, WeChat Pay, Neteller, Skrill, EcoPayz and Click&Buy.
Despite the fact that all these platforms offer a P2P payment service – often an instant payment – and are very similar to one another, the choice of service may be based on different factors, starting from the popularity of the instrument in a specific country or within the business’s target audience.
Alipay and WeChat Pay, for example, are applications targeted exclusively at Chinese users and include the P2B function, i.e. the possibility of paying at commercial enterprises. It is no coincidence that many European and American merchants, which operate on this market, are integrating these payment methods in their POS terminals or Ecommerce sites. On the other hand, HYPE and Satispay should be taken into consideration by businesses operating in Italy, since these services are very popular in this country.
The value-added services offered by these applications represent another key aspect when considering implementing these payments methods into a business. In fact, these platforms are often distinguished from one another for the additional, free or paid functions depending on the business model chosen, which help make the user experience unique and ensure customer loyalty. There are applications that offer the possibility of creating virtual spaces or piggy banks to make it easier to save, perhaps linked to the wish lists of goods or services, others have found their unique strengths in the possibility to trade cryptocurrencies, or in the elimination of withdrawal fees abroad or in the offering of travel insurance services.
As mentioned earlier, the ever-increasing adoption and choice of platforms over traditional payments is favored by the younger generations and meets the ever more burning need of the European institutions to reduce the use of cash. In fact, these solutions are compliant with the PSD2 regulation, which oversees payments within the European Union and the UK, as well as in a form of B2P payments between people and companies.
In conclusion, the acceptance of these collection methods can improve the customer's purchasing experience and reduces the risk of the sales opportunities loss caused by a limited offer at the check-out page or in store.
If you wish to dive deeper in the world of alternative payments download our whitepaper on international and local alternative payments for free.
Annual transaction value of the next-generation payment technology market worldwide from 2015 to 2022