At a time when people are becoming conscious of where their food comes from supermarkets have been accused of putting misleading labels on sausages and bacon. The labels strongly suggest the animals have been raised in the British countryside when in fact they have been raised in cruel conditions outside the UK. Currently it is possible to label a product as “made in Britain” when the product may have simply been processed and packaged in the UK. In cases like this products labelled as Lincolnshire sausages might in fact be made from German pork. One problem with this is that welfare standards for animals outside the UK are often considerably lower. Other people may want to buy British simply to support the country in a time of recession. In what has been hailed a victory for clearer labelling a new code of practice will mean only pork made from pigs that are born, bred and slaughtered in the UK can be labelled as British. However, manufacturers are still able to opt out of the agreement and campaigners are calling for the measures to be made compulsory.