This book, now in its second edition, continues to provide a thorough treatment of the principles of management and administration. The contents of this book in this edition have been enhanced to serve the expanding needs of management students.
Divided into eleven parts, this book in Part I (Introduction) provides an overview of the key concepts of management. In Part II (Planning) and in Part III (Organising and Staffing), the emphasis has been laid on the traditional functions of management. Similiarly, Part IV (Direction and Controlling) and Part V (Management in Future) of this book outline the key futuristic thoughts. As the book advances to Part VI (Personnel Management) and Part VII (Financial Management), it explains the best practices and steps to their implementation its potential benefits and pitfalls. Part VIII (Production Management) deals with the organisational functions. Part IX (Marketing Management) and Part X (Management Information System) of this book discuss the role played by the information system in an organisation. Finally, in Part XI (Project Management), it describes the meaning, life cycles and the method of preparing a project in an organisation.
Designed for the students of B.Com (Pass and Hons.) and BBA courses, this book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA and CS.
This book is recommended in Gauhati University, Assam, Meghnad Saha Institute of Technology, West Bengal, Patna University, Patna, BIT Extension Ranchi.
NEW TO THIS EDITION
Includes three new partsPart VIII (Production Management); Part X (Management Information System) and Part XI (Project Management)
Contains two new chapters, Organisational Culture and Group Dynamics (Chapter 11) and Career Strategy and Career Development (Chapter 23).
Incorporates new sections in several chapters to broaden the coverage.
Preface to the First Edition.
Part I: INTRODUCTION
1. Nature of Management.
2. Principles of Management.
3. Evolution of Management Thought.
4. Functions of Management and Coordination.
Part II: PLANNING
5. Fundamentals of Planning.
6. Elements of Planning.
7. Decision Making.
Part III: ORGANISING AND STAFFING
8. Nature and Process of Organisation.
9. Forms of Organisation Structure.
10. Delegation and Decentralisation of Authority.
11. Organisational Culture and Group Dynamics.
12. Nature of Staffing.
Part IV: DIRECTION AND CONTROLLING
13. Fundamentals of Directing.
15. Motivation and Morale.
17. Control Process and Technique.
Part V: MANAGEMENT IN FUTURE
18. Management in Future.
Part VI: PERSONNEL MANAGEMENT
19. Nature and Functions of Personnel Management.
20. Recruitment, Selection and Placement.
21. Training and Development.
22. Job Evaluation and Performance Appraisal.
23. Career Strategy and Career Development.
Part VII: FINANCIAL MANAGEMENT
25. Financial Functions of Management.
26. Financial Planning.
27. Management of Working Capital.
28. Sources of Finance.
Part VIII: PRODUCTION MANAGEMENT
29. Production Management.
30. Modern Production Management Tools.
Part IX: MARKETING MANAGEMENT
31. Nature of Marketing.
32. Functions of Marketing.
33. Functions of Exchange.
34. Functions of Physical Distribution.
35. Facilitating Functions.
36. Marketing Management.
37. Product Planning and Development.
39. Branding and Packaging.
40. Marketing Organisation and Marketing Mix.
41. Sales Organisation.
43. Sales Personnel Management and Sales Forecasting.
44. Sales Promotion.
46. Consumer Behaviour.
47. Market Segmentation.
48. Consumerism/Consumer Protection Act.
49. Marketing Research and Information.
Part X: MANAGEMENT INFORMATION SYSTEM
50. Management Information System.
51. Concepts and Roles of MIS.
52. Concepts of Information.
53. Organisation and Information System.
54. Information Support for Functional Areas of Management.
Part XI: PROJECT MANAGEMENT
56. Appraisal of Project.
Glossary of Management Terms.
The Managerial Continuum.
Pioneers in Management and Their Contributions in Chronological Order.