And crowds are flocking in just to see this cute mammal blush at its water park home.
Albino dolphins are born without melanin – the pigment that gives colour to both eyes and skin.
The bottle nose dolphin – officially called Tursoip – is lucky to be alive as albinos are usually easy prey at sea because they are unable to blend in like their coloured relatives.
The specimen – believed to be only the second one ever put on display in an aquarium – was captured by a fisherman and sold to the Taiji Whale Museum, in Higashimuro in Japan.
Experts said it was remarkable the animal had lived so long especially as it was caught during Taiji's controversial annual dolphin hunt.
The town and the hunt was made notorious by the 2009 Oscar-winning documentary The Cove which shows fishermen herding dolphins into a cove either to be captured for aquariums or killed for meat.
It was reported that 1,218 dolphins and small whales were captured in the town and surrounding areas in 2011.
But the rare albino was one that did survive and indeed has become the subject of a detailed study by the Tokyo University of Marine Science and Technology and the Institute of Cetacean Research.