SWOT analysis is an evaluation model used to help identify strengths, weaknesses, opportunities, and threats to a business, project, or opportunity. SWOT itself is an acronym standing for Strengths, Weaknesses, Opportunities, and threats. A typical SWOT diagram includes both potential internal and external factors and formats them into a single four-quadrant model. An effective SWOT analysis organizes data into four basic categories. These are:
Gives insights as to what a company, product, or project does best.
Describes potential roadblocks or hurdles that will need to be overcome within an organization or project
Opportunities: Project advantages
Highlights external circumstances or situations for a company or organization to put their strengths to good use.
Disadvantages or Threats to the Project
Explains external forces, factors or situations that could be problematic or make it harder to reach a goal.
A SWOT analysis template simplifies the process of designing your own SWOT matrix for a presentation. Before designing your own, take a look at the SWOT slide template below.
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