Search Engine Optimization is the process of making improvements in order to gain more exposure in search engine results. Exposure in search engine results will ultimately lead to more visitors finding you for the right reasons. Understand what improvements will affect
Search engines are trying to find content on the Internet, and deliver relevant results on any phrase that a user is searching for. Let’s talk relevance. User searches for hotels, search engines show results relevant to hotels. Search engines analyze the web pages they’ve visited
and pick pages that are most relevant to hotels.
They determine this by evaluating different factors, including your content written and implemented in code, as well as other websites linking to you. All
Example: crates. A search engine knows pages selling crates are relevant to that search, but also knows websites about carriers are also relevant. It knows that
want to show? Search engines determine
Think of a link as a vote. Web page linking to your website is like saying, I trust your content, I am willing to send traffic to your site. It’s trust, and search engines pick up on this as they read, evaluate, and store data
they find on pages of the Internet. Important to know that this is not a contest to accumulate the most votes on the Internet.
Search engines safeguards prevent this kind of abuse;
You might think this system a democracy; some votes are worth more than others. Understanding how important both relevance and authority is to a search engine will help improve and lead to better search engine visitors to our websites.