July 4, 1888, became the birthday of professional rodeo when a group of
Prescott, Arizona, merchants and professional businessmen organized the first
formalized "cowboy tournament" and offered cash prizes. A cowboy named Juan
Leivas walked off with rodeo's first professional title and was documented in the
subsequent edition of the Arizona Journal-Miner. These "Cowboy Contests"
continued and were planned, promoted and carried out by a committee of local
merchants. From then on, rodeo has grown into a multimillion dollar enterprise
with more than 700 professional rodeos in 50 states.
The act of rodeo is as old as cattle raising itself. Stemming out of the Spanish
traditions of the vaquero, it has become a world phenomenon. But only in
America has rodeo reached its zenith. Of all the sports that we the viewer, or the
participant, have to choose from, no other is directly related to the natural world
like rodeo. And unlike any other sport, rodeo is a reflection of the skills used in
real life. The knowledge, tenacious spirit, and athletic ability are inherent in the
ranching world and are exemplified in the competitive arena of the rodeo.
The earliest editions of Prescott's rodeo were mostly appealing to the local
cowboys and ranchers because it gave them the chance to bring their ranch-bred
skills to town for people to see. The fancy rodeo arenas that we know today were
simply nonexistent in the late 1800s and early 1900s. Prescott's rodeo "arena"
was merely a tract of land, in what was called Forbing Park, off of what today is,
Iron Springs Road, very much unimproved, and roped off to keep the broncs from
running away after they unseated their riders. Exact numbers of total contestants
were often confused but total purses of less than $1,000 were common.
The name, Prescott Frontier Days, a committee of the Yavapai County Fair
Association, came into being in 1913, the year the July 4th celebration began at
its present location; then the Yavapai County Fairgrounds; today the Prescott
Rodeo Grounds. Participation by the likes of Tom Mix and attendance by
celebrities such as Will Rogers increased the awareness and popularity of the
event. 'Rodeo' is a Spanish word meaning "to roundup", and the word 'rodeo', for
cowboy contests wasn't used anywhere until 1916. It was first used in Prescott in
Whereas the Yavapai County Fair ceased operation from 1933 until 1947, the
rodeo continued uninterrupted and has never missed a year since 1888. In the
mid '30s, the Grandstand, the two Rock Buildings (today called the Pardee and
the Freeman buildings), and the stone 'Fish Pond' were built at the existing site
with the help of federally funded WPA and the CCC projects. Recovered artifacts
from that construction are on display at the Smoki Museum today, along with
other rodeo artifacts and memorabilia at Sharlot Hall and Phippen Museums. A
week-long celebration marking 50 years of Prescott rodeo was held in 1937.
Several locals participated in the gala event and many former rodeo contestants
helped put on festivities that also attracted thousands of Arizonans from around
In the early '40s, a group of locals called the 20-30 Club decided to lend a hand
to help produce Prescott's rodeo. In those days, problems of a financial nature
were pressing on the producers of the rodeo so much that there was talk of
postponing or cancelling it entirely, but they didn't! The 20-30 Club, composed of
young men from 20 to 30 years of age was led by local historian Lester "Budge"
Ruffner. These men decided to promote the "working" cowboy concept of rodeo,
and any professional cowboy was banned from 1941-1946. World War II took
many men and contestants from the rodeo ranks during this period, but with the
help of local ranchers and volunteer workers, the show went on.
During the late '40s and '50s, Prescott saw the rodeo tradition continue with the
help of die-hard supporters such as Gordon Koch, Danny Freeman, Fred
Schemmer and Andy Jauregui. These men garnered considerable support from
rodeo lovers from around town and Yavapai County. Rodeo grew as a spectator
and contestant sport continually for a period of years. Purses grew to compete
with rodeos in the West that sprung up to compete with Prescott's crowds.
Purses grew to astronomical sums for those days, often exceeding $20,000. With
the competition for the rodeo spectator came the increases in charges for quality
livestock. No longer could the local rancher provide enough calves, steers and
broncs to fulfill the needs of the larger number of cowboys coming to Prescott.
The 1960s saw the transition of rodeo production change hands until 1968 when
the Prescott Jaycees took control. The Jaycees made many changes, perhaps
the most important being to hire a stock contractor named Harry Vold in 1972.
Vold continues to furnish some of the best stock available today to Prescott's
Frontier Days Rodeo, attracting top cowboys to compete on top stock. That
same year, the Hollywood movie, 'Junior Bonner' with Steve McQueen was
filmed around the actual rodeo and parade and thrust the Prescott Rodeo into the
national and world-wide spotlight.
In the 1970's, the Prescott Jaycees ran the celebration. In between, the Yavapai
County Fair Association, a non-profit organization, was always there to keep the
rodeo going. In 1978, the present organization, Prescott Frontier Days®, Inc., a
non-profit corporation, was organized and conducted its first 4th of July
celebration in 1979. The Prescott Jaycees folded in 1979 due to internal
problems, but Prescott Frontier Days®, Inc. kept the rodeo going. In 1984, a
number of the Rodeo Committee members signed notes on their own houses to
guarantee the perpetuation of the World's Oldest Rodeo®. It has continued ever
since with the main event being the 'World's Oldest Rodeo®'. This name was
approved and registered by the U.S. Patent Office in 1985 based upon five
separate criteria to which it qualified. This non-profit organization exists today as
the backbone of Prescott's rodeo. This group is composed of hundreds of hard-
working members and volunteers, dedicated to the preservation of Prescott
Frontier Days® and the 'World's Oldest Rodeo®.' In 1988, the World's Oldest
Rodeo® celebrated its 100th Anniversary. In 2012, when the state of Arizona
holds its 100th year Centennial, Prescott Frontier Days®, Inc will hold the 125th
Annual World's Oldest Rodeo®. In 2004, Prescott Frontier Days®, Inc hired Mr.
JC Trujillo, 1981 Bareback World Champion, five-time Prescott Champion and
1994 Pro Rodeo Hall of Fame Inductee as its General Manager.
In July of 2008, the Prescott Frontier Days®, Inc Committee was inducted into the
Pro Rodeo Hall of Fame in Colorado Springs, Colorado as one of only sixteen
rodeos ever to have this honor bestowed upon them.
Prescott Frontier Days®, Inc., is an organization of people of all ages from the
Prescott area. They give their time and talents, as volunteers, to put on a number
of events each year. There are currently over 200 active members and during the
peak period, around the 4th of July, that number swells with an additional 700
volunteers, who typically stage a Golf Tournament, 10K Run, Arizona's second
largest parade, the Prescott Frontier Days®, Inc Rodeo Parade, a Happy Hearts
event for challenged children, an Old Timers Gathering, and of course, the 8
performances of the 'World's Oldest Rodeo®' followed by a Professional Bull
Riding, the Cowboy Capital PBR event in August. The organization has a 9
member Board of Directors, including the President, and some 40+ Chairmen of
as many committees.
It serves people - it is the major economic engine for the surrounding
communities that draws approximately 27,000 spectators for rodeo and an
additional 25,000 in the other 11 months of the year. Prescott Frontier Days®,
Inc. has been able to donate thousands of dollars in past years to organizations
such as: the American Cancer Society, Big Brothers/Big Sisters, Justin Cowboy
Crisis Fund, Dress a Child, 4-H, Make a Wish Foundation, Miss Prescott Frontier
Days Scholarship, Prescott Development Center, Prescott Fine Arts, Prescott
Schools, Sharlot Hall Museum, Toys for Tots and the United Way, among others.