Phishing and Flagging
Phishing is the practice of luring unsuspecting internet users to a fake website by using an authentic-looking email with the real organization's logo. Usually, this is done in an attempt to steal passwords, financial or personal information, or introduce a virus attack. All email clients check the emails you send for phishing attempts. The email clients check the links in your emails to make sure that the locations match the text shown.
An example of a suspicious link
Take a moment to check the link below. If you hover your mouse over it, and look at the Status bar (bottom left in your browser window), you'll see that the link is pointing to a different website than what the text states.
If your link looks like this, where the text and the link clearly reference different sites, your email will get flagged.
An example of a trustworthy link
To lower the likelihood that your emails get flagged for phishing, change your links to something like the one below. In this case, the text shown does not point to any location, so there can not be a mismatch.
Visit our web site
Please note - Click-tracking may raise the likelihood that your emails will be flagged as phishing.