Prezi allows anyone who can sketch an idea on a napkin to create and perform stunning non-linear presentations with relations, zooming into details, and adjusting to the time left without the need to skip slides.
The ideology of Prezi is based our natural knowledge on how to coordinate ourselves in space; traditionally all information we have had to process and store used to be linked to physical space. That is where our minds have developed good skills in orienting ourselves. Despite all this digital information today is mostly presented to us as a moniker of printed matter. Of course printing has served us well to store (and shape) information for the the last six centuries, however, with the wide appearance of computing we saw the same old pattern: old forms got translated to new media without exploring its full potential. Most of the computer systems which present us with information today use the old paradigm of prints and slides: arranging information on a framed 2d static space. We could argue that these (at least their forms) are merely the side effect of Gutenberg’s galaxy.