Journey to the Third Dimension
In 1953, studio chief Jack Warner implored Alfred Hitchcock to work in the new format of 3D for his film Dial M For Murder. Hollywood had just introduced the colour stereoscopic photographic technology to fend off the pervasive reach of television. But by the time of the release, the 3D phenomenon had largely passed. Outside of a few major markets, Hitchcock's film was shown in the traditional two-dimension format.