A TXT record is text in free, human-readable form, that's associated with an Internet domain as a DNS record for one purpose or another. The most typical use of a TXT record is to add your website to a search engine or to an analytics platform, which offers info about the targeted traffic to your web site. Creating this type of a record serves as verification that you're the Internet domain owner and they'll supply the content that you need to include as the value when you set up the record. Another purpose of a TXT record is to confirm that an e-mail message is sent by the Internet domain owner and from a reliable hosting server - this is the so-called SPF protection, that prevents any electronic address set up under your domain name to be forged and unauthorized people to send out unsolicited mail making it appear like it was sent from your own mailbox. You could add any other information which you want to be associated with your domain name in a TXT record as well.