Public Service Announcements
In an effort to help spread awareness and further understanding, the National Sikh Campaign and ValleyPBS, the public broadcasting station based in California’s Central Valley, have partnered to create and air video shorts that showcase realistic interactions between Sikh children and non-Sikh children. The four 15-second public service announcements explore common questions kids have about Sikh values, such as why Sikhs wear a turban and why many Sikhs have the same last name. The public service announcements, airing during episodes of Calliou, Sesame Street and other popular PBS kids shows, also explain that the Sikh Turban/Patka (head covering worn by Sikh boys) is a reminder to Sikhs to treat everyone equally and with kindness.The primary goal of this effort is to educate non-Sikh children about the visual identity of Sikhs and the faith’s core belief in equality in order to prevent this kind of bullying.
We have partnered with ValleyPBS to share the stories of three Sikh Americans that live in California’s Central Valley. These stories focus on the hard work and contributions of Sikh Americans in this region and the Sikh values of gender equality and service to others.