Specifications outline the materials, dimensions, colors, and other requirements for a printing project. Often developed by designers or print buyers and sent to printers as part of an RFP (Request For Proposal).
Printers use specifications to estimate the cost and equipment requirements for any printing job and ensure they have all the materials needed. Specifications can range from very specific, such as specifying clear paper or ink types, to general, such as calling for four-color process printing on both sides of a sheet of paper.
Specifications can go beyond simply detailing materials and methods required for printing projects by providing details on delivery, packaging, and other requirements. For instance, specifications might dictate that finished prints be sent to customers in boxes with specified dimensions. These boxes must be clearly labeled with their name and address information.
Standard specifications can make getting printing quotes faster since printers already possess all of the information necessary to provide one. In these instances, some printers offer standard specifications for popular jobs like business cards or postcards; such specifications will simplify getting quotes as printers will have all this information on file and can provide accurate quotes faster.
Specifications communicate the desired outcome of a printing job to its printer, thus reducing miscommunication and potential errors during production. A well-written specification should produce a successful print job that meets customer needs and expectations.
Specifications in printing are vital in meeting customer expectations and preventing frustration as well as time and resource waste. By clearly outlining the final result, both the printer and the customer can work towards producing an enjoyable printing experience.