Geotagging is the process of adding geographical identification metadata via a variety of means such as a photograph, videos,websites, sound, text messages “SMS”, and sources of “RSS” serving for georeferencing.
The data consists of coordinates that identify the longitude and latitude of where the multimedia file originated. Other information that may be included is:
- Name of Location
- Postal Code
You Might not realize that you have Geotagged media but here are some common ways where media is Geotagged.
Many mobile phones will put the geotag to several actions you might execute like for example when you take a picture. There are several applications that use the data generated by your phone to provide information of locations near you.
Social Media Platform
Twitter, Facebook, and other platforms use the metadata of geotag to post where you are and where you published an update to the platform.
Applications that provide weather information by taking the geotag of your location from your computer or mobile phone to provide information about the weather around you.
Several applications use geotags to organize your pictures depending on where they were taken. Extremely useful when one tends to store photos for long periods of time without taking the time to organize them.
Applications with a Map
Applications that facilitate finding a user or location based on a geotag created. For example if you want to find an audience at a certain location which you would like to share content or even a deal.
In general geotags locations help create virtual maps on actions taken around certain areas. Geotags help create applications that can have many uses to help us in business or on the personal side (even for entertainment).
If you want to learn more on how you can use Geotagging for your business or personal purposes feel free to ask in the comments area.