Privacy regulations are curbing the organizations’ power to use or collect various forms of data. One of the verticals of an organization that might be hit will be advertising. Advertisers collect small bits of user data to promote different products.
Google is one of the biggest advertising companies collecting user information through cookies; the company earns a major part of its revenue from ad posting. Google is all set to roll-out a new policy known as “Privacy Sandbox,” the new policy will limit the data exposure of users as the third-party organizations will now need to go through Google to get the information about the internet users.
Cookies are a digital tool that track an individual’s internet activity, a small piece of data stored by web browsers like Google’s Chrome and Apple’s Safari, while users surf the internet. With various websites visited by the users; some part of the information is stored. The information is stored as the cookies, and web publishers use them to determine what advertising to target the particular user.