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Modern printing began in the fifteenth century after the invention of the printing press by Johannes Gutenberg (1398-1468).
However, the history of print goes back much further in time. This blog will be in two sections. The history of print from 3000b.c. up until Gutenberg’s revolutionary invention will be part one. A brief description of the evolution of the industry up until the present day will be part two.
I’ve noticed that the public, especially people who work in online marketing, cast a very narrow view of print.
They hear the word print, and they immediately think of books and magazines. Then they assume that since there are less printed publications in front of their faces, the entire medium must be on it's way out. Trouble is that printed books and magazines represent a small fraction of total print production.
Actually, print’s got a lot more to offer and the print industry's been transformed by digital technology. Everything has long since transformed, into digital desktop publishing, pdfs and electronic proofing on about a 50/50 ratio to hard-copy proofs, and account managers commonly sign off and exchange proof files via smart phones.
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