In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want their own. Among those surveyed who have their license, 61% have an automobile and share it with their partner or siblings. Another 31% use their parents’ car, and 8% do not have one.
They see cars as giving them more time to do what they want. They’re a tool that empowers them with independence and freedom, and gives them more control over their schedules.
Vehicles that promise less damage to the environment are very appealing, with 51% saying a car should be eco-friendly. They give credit to “green” automotive brands, even though they acknowledge that high prices are an impediment.
More than 9 out of 10 say safety is the most important feature in a car for them. However, their behavior while on the road is sometimes dangerous. Two-thirds chat or check emails at red lights and a third go on social networks while in traffic jams.
Based on Culture Catchers, an online community where young people in Mexico, Argentina and Colombia express their opinions freely and share their experiences. Each study has 200 participants.