There are three ways in which in which writers can view their audience. They include the cognitive view, social view and classical view. These methods provide writers with great components, though they their specific aspects differ (Littlejohn et al.2009).
The cognitive view of writing is achieved when the thought process of the writer becomes an important source of insight and information to the reader. Cognitive writing involves five elements. Invention is the first element where the writer formulates ideas to use in speech or text. Arrangement involves the methods the writer will use to organize his content. Style involves the methods for effective expression of the content. Memory includes the method that will help the writer remember the contents of the intended speech or text and delivery involves methods of effective presentation of the writer’s content. The view will be appropriate in marketing since it will be useful to help the marketer capture the attention of customers.
The classical view has three elements which include theory, analysis and practice. It would be best applied when the writer or the orator wants to invoke and stir thinking in the intended audience. The writers employ the classical view to transform thoughts into persuasive and artistic communication.
The social view is the most specific of the three views. It depends on the content that the writer is addressing. The type of writing for which social writing is appropriate is when the writer has to choose strategies to guide his critical thought.
The view I employ most often is the cognitive. I am always passionate about developing my own ideas and using my words to communicate the ideas to the reader. I have three aims to accomplish to the reader: fulfilling my thought and process, leading the readers through my already fulfilled thought and process to influence them to buy into conclusions.