- In the 1920s: hit someone with your car, you will get what is coming to you.
- Today: hit someone with your car, and… don’t do it again. Pretty please.
How can we generate large-scale shifts in awareness about walking and bicycling in the United States, where a relatively small proportion of the population identifies these are important? Restated, “how do we get through to people and open their minds to the importance of bicycle, pedestrian, transit and new transportation technology options in a way that gets them actually engaging in these activities?
- improving cycling and pedestrian education by addressing the “100% population” on the verge of adulthood;
- institutionalizing change to improve driver attitudes toward other road users; and
- initiating cultural changes that can be achieved swiftly and efficiently through state regulatory efforts.