Chapter 1: Organizing beyond management and market
Anyone who travels the world quickly discovers that there are many similarities between countries with respect to what they look like and how they work. We see, for example, a great likeness in the foods people eat. McDonald’s restaurants can be found in cities worldwide, and pizzerias are everywhere from small Swedish communities like Forshaga (north of Karl- stad) and Mölnbo on the outskirts of Södertälje with only a few thousand residents, to global metropolises with millions. Soft drinks like Coca-Cola and Fanta can also be purchased almost everywhere around the globe. From a local perspective, in this case Sweden, for many families Fridays are associated with a laid- back evening with Mexican food. No tacos – no cosy Friday dinners! The similarities between what goes on in different places are found in many different areas. For example, all across the world people listen to the same kind of music, even if there may also be a local variety of music characteristic of a particular region. However, even this is subject to globalization under the label of ‘ethno-music’. We also see the same clothing styles wherever we go. Local variations naturally exist, but if we look at how people dress in urban centres around the world, the similarities are striking. For example, in Sweden in the early years of the 2010s, children and seniors alike are wearing NY Yankees baseball caps! It is interesting to note that even when we try to be different, we tend to do things in similar ways no matter where we are in the world.
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