is from the Indian language of the Lakota Tribe and as
used by Crazy Horse as a battle cry would have
translated as “It’s a good day to die.” It was used
to proclaim no fear of the future, or so to speak
“bring it on.” In the Lakota’s everyday speech, HOKA
HEY translated as “ the best is yet to come.” We feel
the best horses are yet to come and we are ready to
face the challenge – so HOKA HEY.