Marketing to Teens: Introduction - Lesson
Level(s): Grades 8 - 12
Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.
Length: 30 minutes
This introductory lesson helps students understand how pervasive and influential advertising is in our culture and how teenagers are actively targeted by advertisers.
- an awareness of the many different types of advertisements they encounter daily
- an understanding about how they, as consumers, are influenced by these commercial messages
- an appreciation of their position as a desirable demographic for advertisers
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.