Designing Visual Characters In The Preservation of Culture Through Social Media For Youth (studi case: Bali Culture)
Keywords:trend social media, chatting sticker application, bali character, semiotic visual, culture, aesthetics
Communication is an absolute means for human beings, a new trend in communication between the technology around the world and the rapid development of mobile technology. The communication medium, Blackberry messenger, Instagram, using pictures or stickers rather than text. Through visuals, youth argue that they can increase the emotional expression in communication. New traditions emerge when smartphones can display complex visuals, and even become behavioral in the communication method. Of course this is an opportunity and encouragement of the emergence of a creative economy in creating Indonesian visual characters and also means of introducing and preserving Indonesian culture, to the young generation of social media users. The attention of researchers to introduce the culture of Balinese character with a contemporary approach to youths around the world. Researchers used a method of facial expressions as part of emotions combined with general visualization in sticker depictions. Semiotic theory is part of the method, because there is a simplification in creating visual characters to get visual characteristics that are in accordance with Balinese culture. Previous research on the visual arts of Indonesian culture and contemporary art as visual basic, so that good visualization can be applied and become a means of introducing and preserving social media application users, namely youths around the world.
Burnham, J. C. "John B. Watson: Interviewee, professional figure, symbol". Modern Perspectives on John B. Watson and Classical Behaviorism. Greenwood Press. 1994.
Collins, C. and Collins, S. The Internet as a tool. (ERIC Document Reproduction Service Number ED 437 924). 1996.
Derks, D., Fischer, A. H., & Bos, A. E. The role of emotion in computer-mediated communication: A review. Computers in Human Behavior, 24, 766–785. 2008.
Eco, Umberto. Trattato di semiotica generale. English translation: A Theory of Semiotics, 1976. University of Toronto Press. 1975.
Effendy, Onong Uchjana. Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti. 2003.
Fajar, Marhaeni. Ilmu Komunikasi Teori dan Praktik. Yogyakarta: Graha Ilmu. Yogyakarta. 2009.
Fischer, Kurt., (submitted for publication) Gender and emotion in face-to-face and computer- mediated communication. 2005.
Harara, Alviani. “Budaya Hedonisme Dalam Masyarakat Era Global.” www.academia.edu.
Liliweri, A. Dasar-Dasar Komunikasi Antar Budaya. Yogyakarta: Pustaka Pelajar Offset. 2009.
Littauer, Florence. Personality Plus for Parents: Understanding What Makes Your Child Tick. Baker Publishing Group. 2000.
Morris, Charles W., (1925). Symbolism and Reality: A Study in the Nature of Mind. Dissertation, University of Chicago. Reprinted, Amsterdam: John Benjamins, 1993. Translated into German, Symbolik und Realitat, with an introduction by A. Eschbach. Frankfurt: Suhrkamp, 1981.
Notlar?ndan, Emile. Saussure’s Third Course of Lectures in General Linguistics (1910–1911), Language and Communication series, volume. 12, trans. and ed. E.
Komatsu and R. Harris, Oxford: Pergamon. 1993.
Piliang, Yasraf. Semiotika dan Hipersemiotika. Bandung: MATAHARI. 2010.
Sobur, Alex. Semiotika Komunikasi. Bandung: PT Remaja Rosdakarya. 2006.
Tabroni, R. Komunikasi Politik Pada Era Multimedia. Bandung: Simbioasa Rekatama Media. 2012.
Warna, I Wayan dkk ( Tim enyusun). TATA BAHASA BALI, Denpasar: PT Usada Sastra. 1993.
Wee, Willis. The growth story and future of mobile chat app giant LINE. Retrieved February 1, 2014, from http://www.techinasia.com/growth- story-future-mobile-chat-giant-line. 2013.