The Brief: An absolute unit is something very large.
“In awe at the size of this lad. Absolute unit.”
This term comes from British slang. It became popular internationally online after it was used to describe Queen Elizabeth II’s managing director David Morgan-Hewitt. The term is sometimes used in good fun to describe things and animals but can be offensive when used to describe people.
There is a subreddit dedicated to absolute units with over 295,000 subscribers.
in awe at the size of this lad. absolute unit pic.twitter.com/86CaWM0Ort
— ＷＥＴ ＡＲＭＡＤＩＬＬＯ (@BauceSauce) January 2, 2018
2 retweets and I do everything in my power to adopt this absolute unit pic.twitter.com/AGLMXyfzRo
— hungrybox (@LiquidHbox) December 20, 2018
in awe at the size of this lad. absolute unit pic.twitter.com/izecTAk2Fb
— chris person (@Papapishu) January 6, 2018