It considers not only how we relate to others, but how we relate to our ideas of others so that a completely phony, non-human replica of a dead wife can inspire the same feelings that the wife herself once did. That is a peculiarity of humans: We feel the same emotions for our ideas as we do for the real world, which is why we can cry while reading a book, or fall in love with movie stars. Our idea of humanity bewitches us, while humanity itself stays safely sealed away into its billions of separate containers, or "people."
Environments are not just containers, but are processes that change the content totally.Marshall McLuhan
Around 1200, the Chinese in all regions had three meals a day, the evening repast being the most substantial and typically consisting of several courses…Three meals remained the norm in China into modern times, with farmers sent their midday meals in containers, while women and children ate at home.