Once you have decided to try SEO for your business, it is mandatory to do some research and develop knowledge about it. The first and foremost thing to do is increase your vocabulary on SEO. Some of the basics are listed and explained as follows.
1. Anchor Text:
An anchor text is a clickable text where the hyperlink is inserted. It is often relevant to the page that you are linking to.
Keyword on SEO is a word or phrase in the content that you have published or yet to publish which helps the people to find your site via search engines.
3. Meta Description:
A meta description is an HTML attribute has 150 to 155 characters which summarize the page content.
4. Title Tag:
It is an HTML element which indicates the title of the web page; a clickable headline displayed on search engine page results for your keyword.
Indexing is a database process in search engine which encompasses all information available on the search engine. If the content or website isn’t indexed, the content will not be exposed to users.
6. Keyword Research:
Research of discovering topics, subjects and terms searchers used to fish out on search engines.
7. Keyword Stuffing:
Process of adding an incoherent keyword, repeating the same keyword beyond the natural limit on a web page in the motive of increasing search engine results rankings.
8. Keyword Density:
Keyword density is nothing but the number of time the keyword appears on a webpage.
Links, in general, is an open source text and graphics web browser that brings down the menu system. In SEO, two types of links are available. Internal link and external link. An internal link is a link available on your website and external link is someone has linked your website on theirs.
10. Canonical URL or Tag:
Some business needs to use the same content on various spaces and with canonical tag, it is possible to share the same content on different places.
11. 301 Redirects:
When you delete published content or change link, visitors receive 404 Error. Introducing 301 redirects will redirect the user to the same old content on the page you have published now.
12. 404 Error:
404 Error is an error when the web page is removed or moved to another place yet the URL wasn’t changed.
Search Engine Results Page is the page pops up when you search your keyword on the search engine.
Views and visitors on a website are called traffic.
15. White Hat SEO Practices:
By following the search engines norms, increasing the search engine result page visibility is called white hat SEO. They are highly safe to consider.
16. Black Hat SEO:
Black hat SEO is the exact opposite of white hat SEO. By violating the norms of the search engine, search engine result page visibility is increased. This method is more like a short cut to achieve the results yet temporary.
17. Content Strategy:
It focuses on planning, creating, delivering and governing content. It encompasses words, images and multimedia contents.
18. Content Marketing:
Content marketing encompasses the creation and sharing of online materials which promotes the brand and increase the interest in certain products and services.
The blog is content published on the website. It is also called as weblogs.
20. Bounce Rate:
Percentage of visitors navigates to another website with a short span of time or by viewing only one page.
21. Broken link:
404 error occurred on a webpage is called broken link. This occurs when the website goes live, webpage or content is removed without redirecting it.
Clickbait is a content that entices people to click while most of them are intentionally misleading in headlines so as to draw more visitors.
23. Click Through Rate:
Click through rate is the number of users click specific link amongst the total viewers on the page.
A program designed and used by the search engine to snapshot the content on a webpage which helps to index.
De-index is the exact opposite of indexing. Search engine removes the website or page as a punishment of violating their norms.
26. Link building:
This is more of creating an external link to your page so as to draw more traffic to your websites.
This method helps to measure activity and performance which explains the success of the SEO initiative.
28. On-page SEO:
Primary keywords, relevant content and HTML source code of webpage are optimized to attain higher rank and draw relevant traffic in search engines.
29. Off-page SEO:
Employing link building and other options so as to improve the spot of the website in search engine results visibility is called Off page SEO.
SEM is Search Engine Marketing which increases the visibility of the webpage in search engine results pages with paid and organic activities.
A good Digital Marketing Company will consider and incorporate all the SEO related considerations to propel the online presence of their clients.