SEO stands for Search Engine Optimization. SEO is process to know all about SERP (Search Engine Result Page) and getting traffic from the “free”, “organic”, “editorial” and “natural” listings on search engines. SEO is divided in two parts On Page SEO and Off Page SEO.
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. The world of SEO is complex, but most people can easily understand the basics. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users.
The majority of web traffic is driven by the major commercial search engines - Google, Bing, Yahoo, etc. When any keyword is searched in any search engine, in results the search engine shown all the websites in which that keyword is targeted, these results are sorted according to the search engine criterias.
Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.