... in which seemingly random connections spark truly big ideas.
Ever notice that some of the best things happen to you when you least expect them, as if by accident?
If so, you’re in good company. Throughout history, many of the most important innovations —such as the typewriter and the telephone—were the result of totally unexpected and surprising connections. This is why the Media Lab creates an environment that encourages such “accidents” to happen on a regular basis.
It’s called serendipity by design, and it’s a tenet of the Lab’s approach to innovation. There’s no official “Office of A-ha Management,” but producing a-ha moments—lots of them—is the goal.
- See how seemingly random connections between people and people, and people and ideas, produce innovations that may change the world.
- Learn why taking a detour is not only perfectly permissible for researchers but also encouraged—and the only “failure” is failing to follow your instincts.
- Understand what a bunch of bankers in suits could possibly have in common with a gurgling baby (a lot).
- Read about how baseball, baby-talk and a very big home video system came together to forever change the advertising business.
- Follow how a souped-up cello led to a Las Vegas magic trick—and eventually to safer automobile airbags for children.