An infographic visualizes information. The aim is to represent complex information in a clear way. It can also be used to raise new questions.
1. Collect and structure your information.
2. After looking at the character of the data, chose a way to display information that relates to the theme and allows a clear portrayal of the information.
3. Do quick sketches of possible ways to display the information, select the best one.
4. Polish the infographic, this can be done by arranging physical elements and taking a photo, doing a polished drawing by hand or using computer programs like Illustrator to have a finished product.
After collecting big amounts of complex information.
Using a clear design allows to gather quick insights on complex information.
The aim is not to be arty, the aim is to clarify. An ideal infographic should give you more information by visualizing.
A visual representation of your data, giving you extra insights to extract.
Use the infograph as a presentation tool and to gain insights.
SMICIKLAS, Mark. The power of infographics: Using pictures to communicate and connect with your audiences. Que Publishing, 2012./ LANKOW, Jason; RITCHIE, Josh; CROOKS, Ross. Infographics: The power of visual storytelling. John Wiley & Sons, 2012./