Designing a website is both art plus science. It requires artistic endeavor, visual images from user’s perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any company can perform is to copy another company’s internet site and implement it as his/her own. This sequence, if recurring by other companies, leads to a group of badly designed websites. It doesn’t suffice the fundamental requirement of user experience. Such web sites qualify a low rank in SEARCH ENGINE OPTIMIZATION valuations, resulting in poor traffic and low site ranking in search motor ranking.
There are web design techniques that needs to be avoided or chosen with objective analysis, as they might be either harming website design, or diminishing SEO value. Some are discussed below:
one Using Tables in Website Design
Using tables in a web page layout makes the page complicated, as most layout tables use a lot of table qualities such as colspan, rowspan and nested tables. Although designing tables may be easy, the maintenance is hard. Most screen readers find it difficult to understand tables as they are supposed to read this in the sequence displayed in HTML, and the content within a table layout becomes puzzling when read from left to right and bottom to top. This is further exacerbated when the table is nested. HTML5 advocates staying away from tables in page layout and HTML 4. 01 disallows it. Presentation is kept separate through HTML, when CSS is used, so maintenance of tables in CSS is easier. Tables might obstruct the flexibleness of the page affect SEO. Nested tables take a lot more time to weight than CSS for the same design. (1)
2 . Infinite Scrolling
Although moving is a very popular design and frequently used across most websites (especially e-commerce), it is not for every website. Using this method depends on the goals of the website. If the goal of the website is to stream content continuously and the content construction is flat, it can be useful. Nevertheless , if the goal of the website is to assist users to locate a specific job or compare choices, it can harm user experience.
In specific task accomplishment, users find grouped articles more interesting. The user might feel overpowered by the abundance of information introduced by scrolling a never ending page (leading to low conversion). Therefore, infinite scrolling is a bad way of websites focussed on task outcome activities. This requires them to back-track their particular search or find a specific content. (2)
3. Parallax Scrolling
Although parallax scrolling is widely used and it is a good function that leads to a loyal visitor, there are issues associated with this too. Parallax scrolling may lead to low valuation for SEO ranking. If the parallax website is one page associated with content, images, and good visible display it is OK. However , if the website has infographic. i. electronic. image having text, Google does not read it! This can lead to low SEO ranking. It can be sorted by converting the image content to actual textual content. The problem associated with footers should be taken into consideration as some users might be looking at the data available at the bottom of the page. Parallax web pages with images may take longer than usual to load, thereby making most users leave the website prior to the page actually loads. (3)
four. Lazy Loading:
Lazy loading does not allow content or images to launch until users interact with that area of the page.
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This content then cannot be indexed by spiders and will not be in a position to load the rest of the page (only the visible content gets indexed). This can lead to low valuations for SEARCH ENGINE OPTIMIZATION and hurt the page traffic. The development and SEO team should evaluate the intended design to find out complicated elements that will be difficult to implement. (4)