Picture Post, a photojournalistic magazine published in the United Kingdom from 1938 to 1957, is banned in Ireland on July 24, 1940 after a campaign by Irish Catholics who object to the “vulgarity and suggestiveness of the illustrations.” The editorial stance of the magazine is liberal, anti-Fascist and populist.
In January 1941 Picture Post publishes their “Plan for Britain.” This includes minimum wages throughout industry, full employment, child allowances, a national health service, the planned use of land and a complete overhaul of education. This document leads to discussions about post-war Britain and is a populist forerunner of William Beveridge‘s November 1942 Social Insurance and Allied Services (known as the Beveridge Report).
Sales of Picture Post increase further during World War II and by December 1943 the magazine is selling 1,950,000 copies a week. By the end of 1949 circulation declines to 1,422,000.
Founding editor Stefan Lorant, who has some Jewish ancestry, had been imprisoned by Adolf Hitler in the early 1930s, and wrote a best-selling book thereafter, I Was Hitler’s Prisoner. By 1940, he fears he will be captured in a Nazi invasion of Britain and flees to Massachusetts in the United States, where he writes important illustrated U.S. histories and biographies. He is succeeded by Sir Tom Hopkinson following his departure in 1940.
During World War II, the art editor of the magazine, Edgar Ainsworth, serves as a war correspondent and accompanies the United States 7th Army on their advance across Europe in 1945. He visits the Bergen-Belsen concentration camp three times after the British army liberates the complex in April 1945. Several of his sketches and drawings from the camp are published in a September 1945 article, Victim and Prisoner. Ainsworth also commissions the artist Mervyn Peake to visit France and Germany at the end of the war, and he too reports from Bergen-Belsen.
On June 17, 1950 Leader Magazine is incorporated in Picture Post. Hopkinson is often in conflict with Sir Edward George Warris Hulton, the owner of Picture Post. Hulton mainly supports the Conservative Party and objects to Hopkinson’s socialist views. This conflict leads to Hopkinson’s dismissal in 1950 following the publication of James Cameron‘s article about South Korea‘s treatment of political prisoners in the Korean War.
By June 1952, circulation has fallen to 935,000. Sales continue to decline in the face of competition from television and a revolving door of new editors. By the time the magazine closes in July 1957, circulation is less than 600,000 copies a week.
Picture Post has been digitised as The Picture Post Historical Archive, 1938-1957 and consists of the complete, fully searchable facsimile archive of Picture Post. It is made available in 2011 to libraries and institutions.
(Pictured: Cover of the Picture Post Vol. 8, No. 12, dated September 21, 1940)