Publishers of technology books, eBooks, and videos for creative people
Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter.
Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.
Gives students one easy and reliable source for answers to all their typography questions.
Students receive friendly, personal guidance from an author with a worldwide reputation for design expertise and teaching skill.
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
1. One Space Between Sentences.
2. Quotation Marks.
5. Special Characters.
6. Accent Marks.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
21. On the Web.