Clean water is an increasingly rare resource, creating environmental, economical and societal challenges. Severe and recurring droughts in California, Singapore’s water shortage combat, and increasingly frequent water restrictions across Europe are just a few high-profile examples of the impact of climate change plus increased water usage in homes and industry. And that’s without the added risk of water quality issues.
Governments are actively trying to revert this trend through water-allocation and preservation policies and communication campaigns. Similarly, many companies have actively deployed sustainability policies and programs.