The Science Inside series is AAAS’ premiere education tool to improve public understanding of science. The award-winning series develops and broadly shares plain language electronic and print materials focusing on scientific concepts that are important to the general public. Our goal is to give people a science-based understanding of critical science and technology issues so they can make better-informed, and healthier choices, about how they live and work.
Over the course of nearly 20 years, AAAS has successfully developed a model for communicating complicated scientific ideas in a manner that is accurate, easy to understand, and appropriate for audiences within a wide range of literacy levels. Materials developed for these projects examined and identified essential scientific concepts and terms necessary to understanding a topic; placed them into a context that is compelling and interesting; and applied principles of plain language to create materials that used concrete language, relevant examples, and appropriate explication and illustrations.