After reading this chapter, you should be able to:
• understand the nature and uses of focus groups
• understand the possible misuse of focus groups
• appreciate the techniques used in moderating group discussions
• understand the difference between focus groups used for consumer product research and those used for industrial research.
Keywords cartoon test clinical depth interview experiencing exploratory focus groups guide industrial focus groups moderator projective techniques teleconferencing videoconferencing word association
Plan of Chapter 8
Was this article helpful?
There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.