Tata McGraw - Hill Education
|Number of Pages
Inter cultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.
Updated discussions of globalization and new technology in business communication and the role of inter cultural teams in achieving corporate goals are included.
A new discussion about the study of communication in different cultures and the study of communication between cultures
Traditional approach of exploring the relationships among the cultural environments of a firm and the structure of the firm, examining how companies and individuals communicate, and concentrating on the underlying cultural reasons for behavior
Mini-Cases at the beginning of the chapters help the students correlate the case with the topics in the chapter
More short and in-depth cases, new illustrations, and examples of how cultural values and practices impact business communication have been added, often drawn from cultures not mentioned in earlier editions. Real world examples and applications help provide lively class discussions and develop critical thinking skills. TABLE OF CONTENTS
1. Culture and Communication
2. The Role of Language in Inter cultural Business Communication
3. Getting to Know Another Culture
4. Self and Groups in Business Cultures
5. Organizing Messages to Other Cultures
6. Nonverbal Language in Inter cultural Communi