Innovation: An entrepreneur is an innovator. They take the initiative to bring together new products, services and resources with the plans for developing a new way of doing things.
Decision Making: An entrepreneur makes the basic decisions for the business and sets the course of the enterprise.
Risk Taking: An entrepreneur takes risks with his or her time, effort, business reputation. They invest in opportunities that often are unknown or uncertain.
Implementation: An entrepreneur understands that implementing their business plan is extremely important to succeed. Implementation requires a broad range of skills including management, marketing, promotion, sales, communication, finance, accounting and the Internet.