After World War II, some ambitious leaders advocated the establishment of an effective mechanism to stabilize the world order. One of the ways to maintain the international order is to prevent the disintegration of the world economy (Seitz, 1995, p. 26). Under such a background, the World Trade Organization (WTO) was founded, and then accelerated the development of economic globalization. As there is an inseparable relationship between economy and culture, the more the trend of economic globalization accelerates, the faster the trend of various culture globalization blends (Seitz, 1995, p. 27). Collisions between various cultures may have different consequences. Some scholars think that the long-term results of culture clash might lead to
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19). In particular, McDonald’s in China has promoted special Chicken Nuggets and Chinese rice catering to local dietary habits of consumers. It seems that the taste of the food in McDonald’s is nearly the same around the world, no matter in America, Spain or China. The difference is the various cultures in different countries. McDonald's will introduce new products in some certain areas according to different national consumer taste, preference and legal, religious and local habits of customs (Watson, 2000, p. 125-132). What is more, this phenomenon enriches the connotation of the culture, and increases the diversity of people's consumer choice. Integration of cultures might be the most beneficial to the improvement of countries. The combination of two different societies is likely to create a new culture, which may absorb the advantages of traditional culture and foreign cultures, thus it will bring the innovation and development of societies.
The last two possibilities that exist in the process of globalization are called separation and marginalization. Separation means that the non-dominant groups retain their original conditions and refuse to converge with other dominant cultures. Marginalization refers to a process of being outside the dominant society and meanwhile losing