Gender stereotypes are one of the most persistent causes of inequality between women and men in all spheres, impacting both their professional and private lives. Media content influences the way people perceive reality and contributes to shaping gender roles. If gender equality means equal visibility, empowerment, responsibility and participation of both women and men in all spheres of public life, the same should apply to media content. Building strong alliances for gender and media can help bring about significant change.
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