Art Transfer, a new feature created as part of a collaboration between the Getty Museum in Los Angeles and the online platform Google Arts and Culture, lets you render digital photos on mobile devices in the style of some of the world’s most famous artists. Paintings, drawings, antiquities, decorative arts, and other works from the Getty’s collection, as well as works from the holdings of the National Gallery in London and the MOA Museum of Art in Japan, are among the pieces available as filters.
The tool enables users to apply the style of dozens of masterpieces by Vincent van Gogh, Leonardo da Vinci, Edvard Munch, Frida Kahlo, Peter Paul Rubens, and others to their own photos. It employs an algorithm created by Google AI to make photos reminiscent of different art historical movements, and Google Arts and Culture encourages users to share their creations with the hashtag #ArtTransfer.
While Art Transfer transfigures your image, the app will share a fun fact about the work you chose. Some of the available works are van Gogh’s painting Irises (1889) and Rubens’s pen and brown ink drawing Anatomical Studies (ca. 1600–05), and Art Transfer allows users to apply the artist’s style to an entire image or specific parts of it.
Art Transfer is not the only collaboration between museums and Google Arts and Culture in recent months. Last fall, Google teamed up with Tony Award–winning playwright, producer, actor, and singer Lin-Manuel Miranda along with four art institutions in Puerto Rico as part of a major art digitization project. Today, Google also unveiled an archive of curator Hans Ulrich Obrist’s famed “do it” project.