The brain is divided in two halves. One half processes logical problems and is sequential, the other is conceptual processing in parallel ideas and patterns. Mr Pink's thesis is that most logical processes can be done better with a computer and over time will be. Conceptual processes such as design and artistic appreciation are better done by man. In addition, the areas of conceptual thinking and design are becoming the differentiation between products and ideas. Thus, while left brain thinking is still required, the premium will be paid for those who can combine both halves of the brain in developing solutions to the world's problems.