Toyota has long been known as one of the world’s most environmentally conscious brands and it recently announced plans to raise the bar even further by way of the Toyota Environmental Challenge 2050. This is a brief look at the six core challenges that make up this ambitious and inspiring undertaking.
New Vehicle Zero CO2 Emissions Challenge
Toyota has challenged itself to reduce CO2 emissions from all new Toyota vehicles by 90% (compared with 2010 levels) by the year 2050. Toyota plans to achieve this lofty goal by improving the mileage of engine-driven vehicles while continuing to develop and promote cleaner energy options, such as hybrid, electric, and fuel cell powered vehicles.
Life Cycle Zero C02 Emissions Challenge
Toyota’s second challenge involves eliminating CO2 emissions across every step of a vehicle’s life cycle. In order to do so, Toyota is developing and expanding its use of low-CO2 emissions materials; reducing the number of parts and materials required in creating each vehicle; and seeking out new and improved methods of recycling every step of the way.
Plant Zero CO2 Emissions Challenge
Toyota has also taken aim at the CO2 emissions created by their manufacturing plants by committing to reducing their CO2 emissions to zero as well. To achieve this goal, Toyota plans to utilise more renewable energy resources – such as wind and solar power – as well as increase their usage of hydrogen energy solutions wherever possible. Toyota has also stated its intention to simplify their vehicle production process across the board.
Challenge of Minimizing and Optimizing Water Usage
Water is fast becoming one of the world’s most precious resources, which has led Toyota to look for ways to cut water usage throughout their entire vehicle production process. To do so, Toyota is implementing widespread rainwater collection, water filtering, and water recycling systems, each of which will be designed according to the local geography and climate.
Challenge of Establishing a Recycling-based Society and Systems
Toyota has long been at the forefront of recycling efforts throughout the auto-industry and this challenge involves finding ways to get even better. It includes making greater use of earth-friendly materials, developing additional recycling technology, finding ways to extend the lifespan of vehicle parts, and creating new vehicles from the materials of those at the end of their life cycle.
Challenge of Establishing a Future Society in Harmony with Nature
This challenge takes clear aim at the staggering rate of environmental destruction currently taking place around the world and aims to actively grow and protect natural ecosystems wherever possible. Toyota’s early steps towards achieving this goal have included planting thousands of trees, supporting environmental conservation work, and investing in a broad spectrum of environmental education programs.
If you are looking for a vehicle that looks great, handles well, and treads lightly on the environment, Toyota has you covered, and you won’t find a better selection of new and used options than here at Noral Toyota. Why not drop by and see for yourself? You’ll find us here at 10129 MacDonald Ave Fort McMurray.