Search engines have become an invaluable aspect of modern life. But most of us don’t have a clue about how do search engines work.
I’m just guessing you don’t want to dive into complex mathematical algorithms. That’s ok. You just need a high-level understanding of the basics.
So let’s look at the three major elements that power search engines, and the general approach to “spoon feeding” them so they understand our content and rank us the way we want. Search Engines Send the Most Valuable Traffic
You’ve probably heard of search engine “spiders” that crawl around the web looking for content. These are actually bits of computer code that find information on a web page, “read” it, and then tirelessly continue along their journey by following links from your page to other pages.
The spider periodically returns looking for changes to the original page, which means there are always opportunities to modify the way a search engine sees and evaluates your content down the road. If for any reason the spider can’t see your content, or doesn’t recognize what it’s about, your page can’t be indexed and ranked. Does the “SEO” in SEO copywriting still matter?
The spider is not just casually browsing content, it’s storing it in a giant database. This is called indexing.
The spider’s goal is to save every bit of content it crawls for the future benefit of searchers. It’s also gauging how relevant that content is to the words and phrases that searchers use when they want to find an answer to something. Search Engine Optimisation Techniques
The final vital aspect of search technology is the way the engine decides to deliver the most relevant results to searchers. This is accomplished by jealously-guarded algorithmic functions. That’s a fancy way of saying that search software follows a complex set of rules. These are the ground rules for a duel between your content and other content that might satisfy a searcher’s keyword query. Learn How to Rank #1 on Google – any niche