This module will introduce students to some of the core issues in management and business studies and provide the foundations for further study in the UK or US. As such, the module uses the Harvard Business School case method. The case method presents possible challenges confronting leading companies, non-profits, and government organisations (complete with the constraints and incomplete information found in real business issues), and places the student in the role of the decision maker. There are no simple solutions in any of the cases; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other’s ideas, students become adept at analysing issues, exercising judgment, and making difficult decisions—the hallmarks of managerial leadership. The module will also introduce students to Business Model Innovation, the backbone to any and all business strategies, providing solid a foundation and understanding of how to build up a business model that is sustainable in the long run.
Module Leader:Tamás Szauer