Strategic Moves: The Mechanisms of Success
Publication Date:Jun 16, 2005
Source:Harvard Business Press Chapters
English Hardcopy Black & White
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A military analogy suggests that a business strategy must reckon with the realities of the market and the existence of competing firms, some of which will have greater market power and resources. Competitive strategy then means that one must strike in an area of competitor weakness or where the competitor is unlikely to fight back or will fail to fight back effectively. This chapter offers a number of strategic moves that can be used to enter and build defensible positions in the marketplace.
This chapter is excerpted from Harvard Business Essentials: Strategy.
To discuss strategic moves that can be used to gain competitive market advantage.
Competitive advantage; Implementing strategy; Market planning strategy; Market positioning; Process innovation; Product differentiation; Strategic planning; Strategy formulation