The appeal of this holistic medicine culture does need to be understood better by the modern medical establishment.
holistic medicine n.
An approach to medical care that emphasizes the study of all aspects of a person's health, including psychological, social, and economic influences on health status.
An approach to medicine that emphasizes treating the person as a whole, with special attention to the interconnections of the mind and body and of the systems within the body. Holistic medicine stresses the patient's role in health care through such means as positive attitudes, sound diet, and regular exercise.