Born Learning is a national public engagement campaign designed to build United Way impact strategies, public support and political will for early childhood education. Launched in 2005 by United Way, the campaign continues to educate parents, caregivers and communities through public service advertising by the Ad Council along with 500+ online tips, tools and research-based parent education materials at www.BornLearning.org.
In Latin America, early childhood development is the backbone of community impact for United Ways. Eleven United Ways are working collaboratively in the region to build on a shared vision for young children in Latin America. United Ways are building on the collective strength and success of the region to increase public awareness of the importance of early childhood development using tips, tools and resources from the Born Learning campaign.
Fundación Caminando Juntos (United Way in Argentina) has been training child caregivers in early childhood development skills as part of its implementation of the Born Learning campaign. With support from Procter & Gamble, United Way trained 25 community leaders at 12 community centers, impacting thousands of children through highly trained caregivers. Small grants were made to three community centers to support the development of child care areas.
Born Learning in Argentina began its pilot phase in 2011 with caregiver training at 12 community centers in Tigre. Since then, it has expanded to four other areas, including two in Buenos Aires, Municipality of San Martín and the locality of Pilar. In 2012, more than 80 community leaders have been trained in age-appropriate early childhood development skills, impacting more than 2,600 children from birth to age six and their families.