Sensationalism always works as it tends to garner a lot of curiosity and eyeballs, which in turn allow a message to propagate far and wide.
In a world otherwise grappled with the thoughts of male-chauvinism and privileges of being a male, a movement that talked about the issues faced by men and the need for their rights was sensational in itself.
This sensationalism took the men’s rights movement in India to a much elevated platform wherein, within a very short span of time, the men’s rights activists were able to sensitize the Indian parliament about some of the issues that face men and get them thinking about those issues.
At the same time, a parallel development was taking place. Many women, who were at the receiving end of feminism and Gynocentrism in the society, resorted to men’s rights movement. They took up the cause and started talking about men and their issues.