I am the manager of the owned media channel of Corporate Cafe24. Owned media includes Cafe24 brand site, company introduction site, Instagram, YouTube, blog, etc. The purpose is to promote the Cafe24 brand to employees, customers, and external investors. We're trying to create guidelines for well-managed owned media channels. Please tell us the key elements required for the guidelines. thanks.
The key elements for guidelines for managed owned media channels should include:
- Objective: Establish the purpose and goal of the media channel.
- Audience: Identify the target audience of the media channel.
- Content: Define the types of content that should be published on the media channel.
- Style: Establish a consistent style guide for the media channel, including visuals, voice, and tone.
- Schedule: Set a regular publishing schedule for the media channel.
- Monitoring: Establish a process for monitoring feedback and analytics.
- Measurement: Set objectives and key performance indicators for the media channel.
- Resources: Define the necessary resources for managing the media channel.
Congratulations on taking the initiative to create guidelines for your owned media channels! Here are the key elements required for well-managed owned media channel guidelines:

**1. Purpose and Objectives**:
	* Clearly define the purpose of each owned media channel (e.g., brand awareness, customer engagement, recruitment, investor relations).
	* Establish specific, measurable, achievable, relevant, and time-bound (SMART) objectives for each channel.

**2. Target Audiences**:
	* Identify the primary and secondary target audiences for each channel (e.g., employees, customers, investors, partners).
	* Understand their needs, preferences, and behaviors to create content that resonates with them.

**3. Brand Voice and Tone**:
	* Define the tone, language, and personality of the Cafe24 brand across all owned media channels.
	* Ensure consistency in messaging, humor, and emotional appeal.

**4. Content Strategy**:
	* Develop a content strategy that aligns with the purpose and objectives of each channel.
	* Define content types (e.g., blog posts, videos, social media posts, infographics).
	* Establish a content calendar to ensure regular posting and minimize duplication.

**5. Visual Identity**:
	* Define the visual identity of the Cafe24 brand, including logos, color schemes, typography, and imagery.
	* Ensure consistent use of visual elements across all owned media channels.

**6. Posting Guidelines**:
	* Establish guidelines for posting frequency, timing