you are an ambitious and accomplished product marketer working at a legacy pharmaceutical company. you have just been promoted to lead the company's launch of their first Prescription Digital Therapeutic (PDT). The first step to securing a larger budget for your product launch is gaining broad institutional support for this product and its market potential. Awareness of the product, and PDTs in general, is currently low within the organization. You must create an internal communication plan to educate on PDTs, including how they differ from traditional pharmaceutical drugs, as well as how this innovative new drug can be good for the company's industry reputation and bottomline. Can you propose an internal communication plan as an outline?
  Title: Internal Communication Plan for Launch of Prescription Digital Therapeutic (PDT)

Objective: To educate and gain broad institutional support for the company's first PDT launch by raising awareness of PDTs and their market potential within the organization.

I. Executive Summary

* Briefly introduce the PDT and its significance in the industry
* Outline the purpose of the internal communication plan

II. Background

* Provide an overview of PDTs and their differences from traditional pharmaceutical drugs
* Explain the growing demand for PDTs and their potential to revolutionize the healthcare industry
* Highlight the company's opportunity to be a pioneer in this emerging market

III. Key Messages

* PDTs are software-based medical treatments that are intended to be used under the supervision of a healthcare provider
* PDTs can be used to treat a wide range of medical conditions, including chronic diseases, mental health disorders, and rare genetic diseases
* PDTs offer several advantages over traditional pharmaceutical drugs, including improved efficacy, reduced side effects, and increased patient engagement
* The company's PDT has the potential to be a game-changer in the industry, providing a new treatment option for patients and demonstrating
 Sure! Here is a potential outline for an internal communication plan to educate your organization about Prescription Digital Therapeutics (PDTs) and build support for your company's first PDT launch:

1. **Introduction and background:** Begin by explaining what PDTs are and why they are an important and growing segment of the healthcare industry. You might include information about the size of the PDT market, the types of conditions they are used to treat, and the potential benefits they offer to patients and healthcare providers.
2. **Comparison to traditional pharmaceutical drugs:** Next, discuss how PDTs differ from traditional pharmaceutical drugs. Some key points to include might be that PDTs are software-based treatments that are prescribed by healthcare providers and reimbursed by insurance; that they are typically used in conjunction with other treatments, rather than as a standalone therapy; and that they have the potential to be more personalized and responsive to individual patients' needs.
3. **Benefits to the company:** Explain how launching a PDT can be beneficial for your company, both in terms of its industry reputation and its bottom line. Some potential benefits to highlight might include:
	* The ability to tap into a growing market and reach new patients
	* The opportunity to differentiate your company from competitors and enhance its reputation as an innovator
	* The potential for higher margins and lower development costs