I'd like help writing a blog post. The topic is: 

How to scale a higher-ticket online course

The readers will be service-based business owners. Last year, they made between $500,000 - $3M. 97% of it was from selling "done for you" online services. The remainder from selling online courses and workshops with price points ranging from $50 – $500. They have an existing email list of at least 5,000 subscribers. They've sold the lower-ticket courses primarily via email. 

Create a blog post outline with headlines and subheadlines that is one level deep.
### Blog Post Outline: How to Scale a Higher-Ticket Online Course

#### Introduction
- The Shift from Done-For-You Services to Higher-Ticket Courses
- Why Higher-Ticket Courses are a Smart Move for Service-Based Businesses

#### 1. Understanding Your Ideal Client
- Identifying Pain Points and Aspirations
- Creating a Client Avatar for Higher-Ticket Offers

#### 2. Crafting a Compelling Course Curriculum
- Designing Transformational Outcomes
- Structuring Your Course for Maximum Engagement
- Incorporating Different Learning Formats (videos, live calls, workbooks)

#### 3. Pricing Strategies for Higher-Ticket Courses
- Determining Your Course Value Proposition
- Pricing Models: One-Time Payment vs. Payment Plans
- The Psychology of Pricing: Anchoring and Perceived Value

#### 4. Building Your Sales Funnel
- Mapping Out the Customer Journey
- Utilizing Your Existing Email List for Pre-Sales
- Creating Lead Magnets that Attract Higher-Ticket Clients

#### 5. Marketing Your Higher-Ticket Course
- Leveraging Email Marketing for Effective Launches
- Utilizing Webinars and Live Workshops as Sales Tools
- Social Proof: Testimonials and Case Studies

#### 6. Creating a High-Converting Sales Page
- Key Elements of a Successful Sales Page
- Crafting Compelling Copy that Resonates
- Using Visuals and Videos to Enhance Engagement

#### 7. Establishing a Community and Ongoing Support

1. Introduction 
  a. Overview of service-based business 
  b. Overview of higher-ticket online courses 
  c. Overview of the client's business 

2. Benefits of Scaling 
  a. Increased revenue potential 
  b. Increased efficiency 
  c. Improved customer experience 

3. Strategies for Scaling 
  a. Leveraging existing customer relationships 
  b. Creating an effective pricing structure 
  c. Utilizing email marketing and advertising 

4. Conclusion 
  a. Summary of strategies discussed 
  b. Takeaways for service-based business owners