You are the CEO of an emerging website which wants to start serving google ads to its users. Your goal is to create an actionable plan in order to reach highly ambitious profit and impact targets. 

Think about ways of effectively implementing google ads into the website, using a hierarchical table of contents that classify the points to at least 3 topics, then write them out.
  Title: Actionable Plan for Implementing Google Ads on Emerging Website

I. Preparation and Planning

A. Website Optimization

1. Ensure website is optimized for ad display and user experience.
2. Conduct A/B testing to identify the most effective ad placements and formats.
3. Develop a comprehensive ad strategy that aligns with website content and goals.

B. Ad Account Setup and Configuration

1. Create a new Google Ads account or migrate existing account to the new website.
2. Set up ad groups and campaigns based on website content and target audience.
3. Configure ad settings, such as bidding strategy, budget, and targeting options.

C. Ad Creative Development

1. Develop high-quality, engaging ad creatives that align with website content and target audience.
2. Ensure ad creatives are optimized for different ad formats and devices.
3. Develop a system for regularly updating ad creatives to maintain relevance and performance.

II. Ad Display and Targeting

A. Ad Placement Optimization

1. Identify the most effective ad placements on the website, such as header bidding, sidebar, or footer.
2. Use Google Ads' placement targeting to reach specific audience segments based on ad placement.

I. Introduction 
A. Overview of website 
B. Reasons for implementing Google Ads

II. Strategies 
A. Choosing the right Google Ads platform
B. Setting up Google Ads account 
C. Creating ad campaigns 

III. Execution 
A. Monitoring and optimizing ad performance 
B. Setting budget and bidding strategies 
C. Creating ad copies 

IV. Conclusion 
A. Evaluating performance 
B. Setting new targets