I need a scope of work for my marketing manager. We need to create a process to reoptimize money pages and articles on an ongoing basis to keep our rankings high. This includes interlinking, page optimization. We also need to track the impact of our effort. We want to run this process every begining of the month. Prioritize money pages that have lost rankings, then articles.
  Sure, here's a scope of work for your marketing manager to reoptimize money pages and articles on an ongoing basis to keep your rankings high:

Objective:
The objective of this process is to reoptimize money pages and articles on an ongoing basis to maintain high rankings and drive organic traffic to your website. This will involve interlinking, page optimization, and tracking the impact of our efforts.

Scope of Work:

1. Identify Priority Pages and Articles:
	* Beginning of each month, identify money pages and articles that have lost rankings or have potential for improvement.
	* Use tools like Google Analytics, Google Search Console, and Ahrefs to analyze rankings, traffic, and backlinks.
	* Prioritize pages and articles based on their potential impact on rankings and traffic.
2. Interlinking and Page Optimization:
	* Review existing interlinks and optimize them for better relevance and authority.
	* Identify new opportunities for interlinking within and outside of the website.
	* Optimize page titles, meta descriptions, and header tags for better relevance and SEO.
	* Use schema markup to enhance the richness of page content and improve search engine understanding.
3. Tracking and Analysis:
	* Use tools like Google Analytics and Ahrefs to track the
 Scope of Work for Marketing Manager: Ongoing Money Page and Article Reoptimization Process

Objective: To create and implement a process for regularly reoptimizing money pages and articles to maintain high search engine rankings, with a focus on interlinking and page optimization. This process will be run at the beginning of each month, with priority given to money pages that have lost rankings, followed by articles.

Tasks:

1. Page and Article Reoptimization:
	* Review and analyze money pages and articles for opportunities to improve on-page optimization, including meta tags, headers, keyword usage, and content quality.
	* Make recommendations for updates and improvements to page and article content, as needed.
	* Implement changes to page and article elements to improve search engine rankings.
	* Monitor and track the performance of reoptimized pages and articles to ensure that changes are having a positive impact.
2. Interlinking:
	* Review and analyze the current internal linking structure of the website.
	* Identify opportunities to improve interlinking between money pages and articles.
	* Make recommendations for new internal links and update existing links as needed.
	* Implement changes to the internal linking structure to improve the overall SEO of the website.
3. Tracking and Reporting:
	* Monitor and track the performance of money pages and articles on a regular basis.