prepare a detailed business plan for starting a cosmetics online shop business including storage and fulfillment options for someone based in London UK
This detailed business plan for starting a cosmetics online shop business should include a marketing plan, financial projections, a detailed description of the product offering, storage and fulfillment options, and a timeline for launch and growth. 

For storage and fulfillment, the business should consider using a third-party provider that specializes in e-commerce storage and fulfillment. This provider should be able to store, pick, pack, and ship products according to the business’s needs. The business should also consider the cost of shipping and handling, as well as any taxes or duties that may apply. 

For marketing, the business should create a comprehensive marketing plan that includes strategies for SEO, content marketing, social media, email marketing, and other tactics. The business should also set a budget and timeline for advertising and promotional campaigns.

Financial projections should include projected revenue, expenses, and profits. The business should also create a timeline for launch and growth, including milestones and goals.
Here is a detailed business plan for starting a cosmetics online shop business based in London, UK:

**Business Name:** BeautyBuzz UK

**Objective:**
BeautyBuzz UK aims to become a leading online cosmetics retailer in the UK, offering a wide range of high-quality, affordable, and trendy beauty products to customers across the country. Our mission is to provide an exceptional online shopping experience, fast delivery, and outstanding customer service.

**Market Analysis:**

* The UK cosmetics market is projected to grow at a CAGR of 4.5% from 2023 to 2028, driven by increasing demand for online beauty products.
* The online cosmetics market in the UK is highly competitive, with established players like ASOS, Feel Unique, and Lookfantastic.
* However, there is still room for a new entrant that can differentiate itself through a curated product range, excellent customer service, and efficient logistics.

**Target Market:**

* Demographics: Women and men aged 18-45, living in urban and suburban areas of the UK.
* Psychographics: Individuals who value convenience, affordability, and a wide range of beauty products.
* Target customer segments:
	+ Young professionals seeking trendy and affordable beauty products.
	+ Busy individuals looking for convenient online shopping experiences.
	+ Beauty enthusiasts seeking niche and hard-to-find products.

**Product Range:**

* BeautyBuzz UK will offer a curated range of 500-700 products from established and emerging brands, including:
	+