how to set up a hubspot workflow to send out an edm during contact birthday
  To set up a HubSpot workflow to send out an EDM (Email Marketing campaign) during a contact's birthday, follow these steps:

1. Create a new workflow:
	* Go to the "Workflows" tab in your HubSpot account and click on "Create Workflow".
	* Give your workflow a name, such as "Birthday EDM Workflow".
	* Select the "Contact" object as the trigger object, as you want the workflow to run based on contact birthdays.
2. Add a trigger:
	* In the "Triggers" section, click on "Add Trigger".
	* Select "Contact Birthday" as the trigger event.
	* Set the trigger to run on the contact's birthday, including the year.
3. Add an action:
	* In the "Actions" section, click on "Add Action".
	* Select "Send Email" as the action type.
	* Set the email campaign to the EDM you want to send to contacts on their birthday.
	* Use the "Contacts" tab to select the contacts that the workflow should send the email to.
4. Set up the email campaign:
	* In the "Email Campaign" section, select the EDM you want to send.
	* Use the "Contacts" tab to select the
Setting up a HubSpot workflow to send an email during a contact's birthday involves several steps. Here’s a step-by-step guide to help you set this up:

### Step 1: Prepare Your Contact Properties

1. **Ensure Birthday Property Exists**: Make sure that you have a custom property in your contact records to capture the birthday. You can use the default "Birthday" property in HubSpot or create a custom property if needed.

### Step 2: Create Your Email

1. **Design Your Email**: Go to the Marketing > Email section in HubSpot and create a new email that you want to send out on the contact's birthday. Make sure to personalize it with the contact's name and any other relevant information.

2. **Save and Publish the Email**: Once you've designed your email, save it and publish it.

### Step 3: Create the Workflow

1. **Navigate to Workflows**: Go to Automation > Workflows in HubSpot.

2. **Create a New Workflow**: Click on "Create workflow" and choose "Start from scratch" or select a relevant template.

3. **Select Workflow Type**: Choose "Contact-based" workflow since you want to send an email to contacts.

### Step 4: Set Enrollment Triggers

1. **Add Enrollment Trigger**: Click on "Set enrollment triggers".

2. **Configure Trigger**: 
   - Choose the property that represents the birthday (e.g., "Birthday").
