Write out a marketing campaign for a new company selling lubes to trucks up. I have $0.35M marketing budget and need to reach out as many as possible owner truckers in China. tp increase our brand preference. Currently truck drivers buy through woekshops who influence their choice of brands. Provide detailed examples of a comprehensive campaign, and the rough cost of each of the initiatives. Divide your answer in three part. Give me the first part
  Sure, I'd be happy to help you develop a comprehensive marketing campaign for your new lubricant company targeting truck drivers in China. Here's the first part of the campaign:

**Part 1: Awareness and Education**

Objective: Raise brand awareness and educate truck drivers about the benefits of using high-quality lubricants.

Initiatives:

1. Online Advertising:
	* Platforms: Social media platforms such as WeChat, Weibo, and Douyin (TikTok)
	* Budget: $100,000 (20% of the total budget)
	* Goal: Reach a minimum of 1 million truck drivers in China through targeted ads.
	* Content: Educational videos, infographics, and blog posts highlighting the benefits of using high-quality lubricants.
	* Target audience: Truck drivers, trucking companies, and workshops.
2. Industry Events and Trade Shows:
	* Platforms: Trucking industry events, trade shows, and conferences.
	* Budget: $50,000 (12% of the total budget)
	* Goal: Showcase the brand and products to at least 5,000
Write out a marketing campaign for a new company selling lubes to trucks up. I have $0.35M marketing budget and need to reach out as many as possible owner truckers in China. tp increase our brand preference. Currently truck drivers buy through woekshops who influence their choice of brands. Provide detailed examples of a comprehensive campaign, and the rough cost of each of the initiatives. Divide your answer in three part. Give me the first part of the campaign

Part 1: Awareness and Education

1. Digital Marketing:
   - Social Media Advertising (WeChat, Douyin, and Trucking Forums): Create engaging and informative content about the benefits of our lube products, such as improved fuel efficiency, longer engine life, and reduced maintenance costs. Utilize targeted ads to reach truck drivers and workshop owners in China. (Cost: $100,000)
   - SEO and Content Marketing: Develop a website and blog that provides detailed information about our lube products, their applications, and how they compare to competitors. Optimize the website for search engines to attract organic traffic. (Cost: $50,000)
   - Email Marketing: Collect email addresses from truck drivers and workshop owners through the website and social media platforms. Send regular newsletters with updates, promotions, and educational content. (Cost: $20,000)

2. Influencer Marketing:
   - Partner with popular trucking influencers on social media platforms to promote our products. These influencers can share their experiences and testimonials about our lube products, which can help build trust and credibility. (Cost: $50,000)
   - Sponsor trucking events and competitions. This can help increase brand visibility and provide opportunities for face-to-face