you are an ambitious and accomplished product marketer working at a legacy pharmaceutical company. you have just been promoted to lead the company's launch of their first Prescription Digital Therapeutic (PDT). The first step to securing a larger budget for your product launch is gaining broad institutional support for this product and its market potential. Awareness of the product, and PDTs in general, is currently low within the organization. You must create an internal communication plan to educate on PDTs, including how they differ from traditional pharmaceutical drugs, as well as how this innovative new drug can be good for the company's industry reputation and bottomline. Can you propose an internal communication plan as an outline?
you are an ambitious and accomplished product marketer working at a legacy pharmaceutical company. you have just been promoted to lead the company's launch of their first Prescription Digital Therapeutic (PDT). The first step to securing a larger budget for your product launch is gaining broad institutional support for this product and its market potential. Awareness of the product, and PDTs in general, is currently low within the organization. You must create an internal communication plan to educate on PDTs, including how they differ from traditional pharmaceutical drugs, as well as how this innovative new drug can be good for the company's industry reputation and bottomline. Can you propose an internal communication plan as an outline?

Title: Internal Communication Plan for Prescription Digital Therapeutic (PDT) Launch

I. Executive Summary
   A. Purpose: To educate the organization on Prescription Digital Therapeutics (PDTs), their benefits, and the potential of our company's first PDT, positioning it as a game-changer for the company's industry reputation and bottom line.
   B. Objectives:
      1. Increase awareness of PDTs within the organization.
      2. Demonstrate the unique value proposition of our PDT.
      3. Gain broad institutional support for the product launch.

II. Stakeholder Analysis
   A. Identify key stakeholders: Leadership, Product Development, Sales & Marketing, Regulatory Affairs, Research & Development, and Investor Relations.
   B. Determine their level of awareness, interest, and influence on the PDT launch.

III. Messaging Framework
   A. Key Messages:
      1. PDTs are a new class of medical software, FDA-regulated, and intended to prevent, manage, or treat a medical disorder or disease.
      2. PDTs offer personalized, interactive treatments, providing an alternative or complement to traditional pharmaceuticals.
      3. Our PDT is designed to address a significant unmet need in the market,
 Sure! Here is a potential outline for an internal communication plan to educate your organization about Prescription Digital Therapeutics (PDTs) and build support for your company's first PDT launch:

1. **Introduction and background:** Begin by explaining what PDTs are and why they are an important and growing segment of the healthcare industry. You might include information about the size of the PDT market, the types of conditions they are used to treat, and the potential benefits they offer to patients and healthcare providers.
2. **Comparison to traditional pharmaceutical drugs:** Next, discuss how PDTs differ from traditional pharmaceutical drugs. Some key points to include might be that PDTs are software-based treatments that are prescribed by healthcare providers and reimbursed by insurance; that they are typically used in conjunction with other treatments, rather than as a standalone therapy; and that they have the potential to be more personalized and responsive to individual patients' needs.
3. **Benefits to the company:** Explain how launching a PDT can be beneficial for your company, both in terms of its industry reputation and its bottom line. Some potential benefits to highlight might include:
	* The ability to tap into a growing market and reach new patients
	* The opportunity to differentiate your company from competitors and enhance its reputation as an innovator
	* The potential for higher margins and lower development costs