Determine one existing brand or company. 
Conduct Consumer Research as if you are the owner of the company.
Explain it comprehensively including:
Let's say I'm the owner of Patagonia, a well-known outdoor apparel brand. As the owner, I want to conduct consumer research to better understand my customers' needs, preferences, and behaviors. Here's a comprehensive overview of the research:

**Research Objectives:**

1. To understand Patagonia's current customer demographics, behaviors, and preferences.
2. To identify emerging trends and opportunities in the outdoor apparel market.
3. To gather insights on how to improve customer satisfaction and loyalty.
4. To inform product development, marketing strategies, and sustainability initiatives.

**Research Methodology:**

1. **Online Surveys:** We'll conduct online surveys using platforms like SurveyMonkey or Google Forms to reach a large sample size of Patagonia customers and non-customers. The survey will consist of 20-30 questions, including multiple-choice, rating scales, and open-ended questions.
2. **Focus Groups:** We'll organize focus groups in key cities, such as San Francisco, New York, and Denver, to gather more in-depth, qualitative insights. These sessions will be moderated by a trained facilitator and will include 8-10 participants.
3. **Customer Interviews:** We'll conduct in-depth, one-on-one interviews with 20-30 customers to gather detailed information about their experiences with Patagonia, their outdoor activities, and their expectations from the brand.
4. **Social Media Listening:** We'll analyze social media conversations about Patagonia, our competitors
Determine one existing brand or company. 
Conduct Consumer Research as if you are the owner of the company.
Explain it comprehensively including:
1. What is the brand/company?
2. What is the purpose of the brand/company?
3. Who is the target audience?
4. What are the current products or services offered by the brand/company?
5. What are the brand's strengths and weaknesses?
6. What are the opportunities and threats the brand/company is currently facing?
7. How can consumer research help in improving the brand/company?

Brand/Company: Nike, Inc.

1. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

2. The purpose of Nike is to bring inspiration and innovation to every athlete in the world. Nike aims to elevate the experience of sports, transforming the athletic journey for every individual.

3. The target audience for Nike is diverse and global, encompassing athletes of all levels, from professional athletes to casual fitness enthusiasts. Nike's target audience also includes the youth, fashion-conscious consumers, and those who identify with the brand's ethos of performance and empowerment.

4. Nike offers a wide range of products, including footwear (