Why this email is so engaging and easy to read: "Ron,

Want to buy you lunch next Wednesday...in exchange for 11 minutes to discuss three things:
1. Why creative emails (like this) still work to book appointments
2. How podcasting has become the new "trade show"
3. The #1 thing to get LinkedIn posts views in 2023
If you're in, just need your order.

Thanks,
Gabe

Gabe Emerson
Veth Group
270-957-3194
908 Division Street
Nashville, TN 37023

P.S. Just let me know if not helpful 
"
Why this email is so engaging and easy to read: "Ron,

Want to buy you lunch next Wednesday...in exchange for 11 minutes to discuss three things:
1. Why creative emails (like this) still work to book appointments
2. How podcasting has become the new "trade show"
3. The #1 thing to get LinkedIn posts views in 2023
If you're in, just need your order.

Thanks,
Gabe

Gabe Emerson
Veth Group
270-957-3194
908 Division Street
Nashville, TN 37023

P.S. Just let me know if not helpful 
"

1. The email is personalized, addressing the recipient by name.
2. The email is concise and to the point, making it easy to read and understand.
3. The email offers a clear and specific value proposition, outlining three topics that the recipient will learn about in exchange for a lunch meeting.
4. The email includes a call to action, asking the recipient to respond if they are interested in the meeting.
5. The email includes contact information, making it easy for the recipient to get in touch if they are interested.
6. The email includes a polite closing and a reminder that the recipient can let the sender know if the offer is not helpful.

Overall, this email is engaging and easy to read because it is personalized, concise, and offers a clear and specific value proposition. It also includes a call to action and contact information, making it easy for the recipient to take action if they are interested. The polite closing and reminder that the offer can be declined if not helpful further enhances the email's professional tone.
This email is engaging and easy to read for several reasons:

1. **Personalization**: The email is addressed to "Ron", which creates a sense of familiarity and makes the recipient more likely to read on.
2. **Intrigue**: The opening sentence is unexpected and piques the reader's curiosity. Who wouldn't want to know what's behind the offer of a free lunch?
3. **Specificity**: The email is concise and to the point. The three topics to be discussed are clearly outlined, making it easy for the reader to quickly understand the purpose of the meeting.
4. **Value proposition**: The topics themselves are relevant and potentially valuable to the reader. The use of specific numbers (11 minutes, 3 things) adds to the sense of efficiency and focus.
5. **Low commitment**: The ask is minimal - just 11 minutes of time in exchange for lunch. This makes it easy for the reader to agree to the meeting.
6. **Casual tone**: The language is friendly and informal, which helps to build rapport with the reader.
7. **Clear call-to-action**: The reader knows exactly what to do next - respond with their lunch order.
8. **Professional signature**: The email includes a professional signature with contact information, which adds credibility and makes it easy for the reader to get in touch.
9. **Polite opt-out**: The P.S. section provides a polite way for the reader to decline the offer, which shows that the sender