Second-quarter results reflected a gain of 10 cents per diluted share, while the 2002 results included a loss of 19 cents per diluted share.
Although there is a gain of 10 cents per diluted share in second-quarter, a loss of 19 cents per diluted share was noted in the 2002 results.
-what you want to accomplish  -ex: maximum revenue  -decision variables multiplied by coefficients (ex: if it's revenue the coefficient would be price)