Shares of the cigarette makers jumped on the news , led by New York-based Altria , whose shares rose almost 10 percent to $ 38.30 .
The jump in tobacco shares was led by New York-based Altria , whose shares rose almost 10 percent to $ 38.28 .
The book , called " Lies and the Lying Liars Who Tell Them : A Fair and Balanced Look at the Right , " hits stores this weekend .