exists only inside the method where it is declared. the variables' scope only covers the location where it is declared to the closing curly brace of the method.
lifetime: when the method finishes, all local variables are destroyed (including the parameters of the method)  scope: local variables can only be used in that method
He listed LeapFrog Enterprises' LF.N LeapPad books, Hasbro Inc.'s HAS.N Beyblade starter set, and MGA Entertainment's Bratz doll line as toys that are in high demand currently.