Is the Jet2 share price about to soar?
One minute the Jet2 share price is climbing. And the next time I look, its falling again. Jet2 did well in the late 2020 stock market recovery. But although up 58% over the past 12 months, the shares are still a long way below the their pre-pandemic peak. And since a high this May, were looking at a 23% fall. Something similar has happened with the easyJet and TUI share prices. They both peaked around the same time, and have both since fallen back. 5G is here  and shares of this sleeping giant could be a great way for you to potentially profit! According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air And if you click here well show you something that could be key to unlocking 5Gs full potential...  That volatility could be a double-edged sword. While its nice to buy shares during dips, airlines in particular can be very susceptible to longer-term economic cycles. In particular, they have little control over costs, including fuel. And oil is back up around $75 per barrel. So that must surely be contributing to the recent share price weakness affecting all three. Jet2 share price support  The spread of the Covid delta variant cant be helping. But I think its a mistake to look only at month-by-month progress. What happens over the next few years is far more important. And right now, for the Jet2 share price and others in the sector, Id say its all about liquidity. Jet2 ended the year to March 2021 with a loss from continuing operations of 373.8m. But through a combination of debt, equity, and other activities, the company enhanced its liquidity by an extra 1bn. As recently as 4 July, the airline had a cash position of 1.908bn. It includes an own cash position (which excludes advance customer deposits) of 1.46bn. Thats even after $1.4bn in customer refunds, and it looks comfortable enough to me. Competition is tough  But even if Jet2 is on the way back, theres one thing that worries me a little. Its easyJet, which is a more established and better known airline. It does raise the question of whether brand really matters in the airline business. Generally, I dont think it matters a lot. But in the very competitive business of short-haul budget airlines, any slim advantage could make a difference. But TUI is perhaps more challenged. Alone of the three, its still in negative territory over 12 months, while the others have made it some way back up. And over two years, TUI shares are down 53%. That compares with a 42% gain for the Jet2 share price, with easyJet down 5%. Government bailout  But theres one thing that should help limit the future downside for TUI, the German government. Berlin has provided the company with several bailouts during the pandemic. And hopefully that should be enough to see it back to profitable days again. I really do think that, together with easyJet and TUI, it could end the year higher. But Im sticking with my well-tested rule to keep away from airlines. And theres too much uncertainty in the holiday business in general for me.