Is Marshmallow Fluff Trending?
It gets zero respect these days. I suppose that brand name doesnt help. Fluff is, after all, the word we use for anything not to be taken seriously. So Ill begin here by shifting to the generic term for this foodstuff that food snobs scorn: marshmallow creme. There. People seem to be OK with the marshmallow in its solid form. Maybe its the symbiotic relationship it has with the chocolate bar and the Graham cracker, transformed via campfire into the ever-popular smore. But I am here to praise the marshmallow in its primordial, formless form. Marshmallow creme has a marvelous capacity to adapt to the shape of our shifting desires. Swirl it into a milkshake for a lush consistency and intense vanilla flavor. Artfully dollop some marshmallow creme atop a scoop of ice cream, blast it with a kitchen torch and call it baked Alaska. This ingredient is as classic as Ivory soapand, like that product, possessed of a pristine snowy-white visual appeal and a buoyancy both literal and poetical. Returning for a moment to my brand of choice, Marshmallow Fluff, the retro label is pretty great, too. Marshmallow creme does have its die-hard devotees. festival each September in Somerville, Mass., and Oct. 8 has been designated National Fluffernutter Day in honor of the sandwich that pairs the sumptuous stuff with peanut butter.