What happens when business practice changes cause profit to drop significantly?
This is a hypothetical question about how the market might react under these conditions. Let's say we're Acme Works, a multi-million dollar company. Each year, for the past 20 years, our profit has been $100 million yearly. We're a publicly traded company. Some of our business practices have been less than ethical. Perfectly legal, but not really ethical. We've had a change of heart, and now we're going to be stopping some of these practices. These practices have a direct influence on our revenue, and by ending these practices, our profit will drop roughly 90% (leaving us a profit of $10 million yearly).