Is the Loki logo concealing a big variant twist?
There are no shortage of things that Marvel Studios does well but one such strong suit has to be branding, with each new instalment in its cinematic universe getting a sleek logo of its own. Advertisement  That trend has extended to the recent streaming shows, with WandaVision and The Falcon and the Winter Soldier getting bold, distinct logos  and upcoming titles She-Hulk, Ms Marvel and Moon Knight also following the trend. Rather than having a clean, consistent vision like the others, its comprised of four clashing fonts that have little in common stylistically and, frankly, look a little ugly when mashed together. Disney  Its possible that the design team were having an off day when they came up with this idea, but that doesnt feel too likely within the well-oiled machine that is Marvel Studios. We suspect that this choice is entirely deliberate and offers a direct hint at the plot of Loki season one, which is rumoured to feature several different versions of the title character. All the updates from this world and others... The best sci-fi news and features this side of the Outer Rim. Thanks, you are now signed up to our sci-fi and fantasy newsletter! We look forward to sending you our email updates. Sign in to/ register for a RadioTimes.com account to manage your email preferences Sign in Register To manage your email preferences, click here. Sign me up! Immediate Media Company Limited (publishers of radiotimes.com) would love to send you our sci-fi and fantasy newsletters. We may also send occasional updates from our editorial team. You can unsubscribe at any time. For more information about how we hold your personal data, please see our privacy policy. By the end of the second episode, weve already met two Loki variants  Tom Hiddlestons original God of Mischief and Sophia Di Martinos Lady Loki  but fans suspect there could be more on the way. Perhaps, the clashing fonts of the Loki logo are actually a clue that the show will introduce four Loki incarnations, with each one claiming a letter of the titles design. One possible solution is that the title of the show is, in fact, a secret acronym (credit to RadioTimes.coms Sci-Fi and Fantasy editor Huw Fullerton for the below decoding). L  Lady Loki (Sophia Di Martino)  O  Older Loki (rumoured  Richard E Grant)  K  Kid Loki (rumoured  TBC) or possibly King Loki  I  Initial Loki (Tom Hiddleston)  You might instead want to take a more subjective approach and link the letters of the Loki logo to the variant you feel it best represents. For instance, the plain and industrial L could be Hiddlestons Loki as it evokes the prison convict aesthetic of the TVA, the traditional and archaic O could be a hint towards an older and more distinguished God of Mischief, while the slender and pointed I could be indicative of Lady Lokis cunning cloak and dagger approach to getting her way. That leaves K up for grabs, with none of the currently announced cast members fitting the description of fan-favourite comic book character Kid Loki, but of course, Marvel do tend to keep a surprise or two up their sleeve. Loki episodes one and two are streaming now on Disney Plus  for more information see our Loki release schedule guide. To watch, sign up to Disney Plus for 7.99 a month or 79.90 a year. Check out more of our Sci-Fi and Fantasy coverage, as well as our guides to the best movies on Disney Plus and best shows on Disney Plus. Check out our TV Guide to see whats on tonight.