What does the future hold for consumer experience?
Marketing professor Swee-Lim Chia, Ph.D., joined the 20th & Olney podcast to discuss consumer behaviorduring and, eventually, after the pandemic. The coronavirus pandemic has altered so much about daily life, including the way we shop. And according to a La Salle University consumer behavior expert, pandemic-driven retail experiences like curbside pickup, grocery delivery, and buying big-ticket items like cars completely online are likely here to stay. The pandemic has opened consumers up to making purchases in ways they previously might not, said Swee-Lim Chia, Ph.D., associate professor of marketing and co-chair of La Salles Department of Marketing. And retailers are doing a better job of delivering on the need and on customer service.  Chia joined the 20th & Olney podcast to discuss consumer trends and buying behaviorsbefore, during, and eventually after the pandemic. Listen and subscribe to the 20th & Olney podcast on any of the major podcast players.