Why are fans criticizing Michael B. Jordans rum Jouvert?
MICHAEL B. Jordan came under fire after revealing the name of his new rum brand. He vowed to change the company name and apologized for offense caused. Michael B Jordan's new rum venture has been accused of cultural appropriation for its name J'ouvert. The name reportedly refers to Antillean Creole French term meaning "daybreak" and an annual festival held in Trinidad and Tobago to celebrate Caribbean culture and emancipation from slavery. Nicki Minaj, who is Trinidadian, posted a screenshot to her Instagram account for her 142 million explaining the history behind the festival and the meaning of the name. "I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive  but now that you are aware, change the name & continue to flourish & prosper." The actor took to his Instagram to release a statement on the name choice, where he apologized and promised to rename the rum. "I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on," he wrote. "Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations." "We hear you," Jordan reiterated. "I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of." Michael's breakout film was the 2013 movie Fruitvale Station, in which he played Oscar Grant - a young man who was killed in real life by a police officer in California. Other notable credits include Black Panther, Creed and Fantastic Four. He told People that in 10 years he hopes to be "directing a little more, acting less, producing a lot more". Jordan is currently dating Lori Harvey, the stepdaughter of Steve Harvey. The couple took to Instagram in January to announce their relationship, a few months after they had begun to date. According to the people closest to the couple, they have moved very quickly, becoming serious in a matter of months. "They have gotten serious quickly. It's obvious that they don't want to be apart," People Magazine reported in February from an anonymous source. 3 Michael B Jordan and Lori Harvey Credit: Instagram  Lori, who is 24 years old, ten years younger than Jordan, got the approval of their relationship from her step father, Steve Harvey. Steve Harvey took to Jimmy Kimmel Live! to give his approval, saying, I like him. Im pulling for him, and calling him a "nice guy." Harvey also took the opportunity to comment on Michael B. Jordan's elaborate Valentine's Day gift that year. KUWTK fans think Kylie Jenner is PREGNANT after she 'doesn't take tequila shot' SEX SCANDAL What to know about Byron Yawn 'SO HEARTBREAKING' Teen Mom star David Eason's daughter Maryssa feels 'bruised and broken' MIXED BUZZ Here's the cast of the upcoming film Karen 'TIME FLIES!' Teen Mom fans think Maci's son Bentley looks 'so grown-up' in new photoshoot  For the lover's first romantic holiday, Jordan rented out an entire aquarium for the two. The two were even treated to a lavish private dinner below one of the venues underwater tunnels. Joking about the gift, Steve Harvey told Kimmel "'Yeah, well, good luck homie, cause Valentines come every year. So, I dont know if you know how this works or not, but I dont know how you gonna top that, but good luck partner. '