Why Are Sleek Aluminum Cans So Sexy?
First debuting on the beverage scene in Europe in 2012, the 12-ounce sleek can grew to prominence stateside during the  White Claw Summer  of 2019. That the alcoholic seltzer water  billed as a better-for-you alcohol  was packaged in a slim can was no mistake. The elongated shape gives off the impression that whatever is inside of the can is lighter, lower in calories, and somehow better for you than your average stout beer can. Consumers sometimes anthropomorphize products, Dr. Kelly Goldsmith, a professor of marketing at Vanderbilt University, explains, even without conscious awareness, if we want to be skinny, were drawn to the characteristics we want to see in ourselves. Dr. Goldsmith adds that its also about status: The literature shows that we associate taller and thinner products with higher status, as if they are looking down on the other products. It gives the drinker the feeling of luxury and prestige.