What could be more important than placing a 'bet with mates'?
To the great amusement of certain people who shall remain nameless, Ad Nut has been known to use "mate" in the sense of "life partner" rather than in the sense of "good pal", leading to possibly misleading headlines (see "Watch blindfolded lovers identify their mates by touch"). And upon seeing a new campaign by the in-house team at Sportsbet in Australia (above), Ad Nut had to look up what it means to be "still alive in the quaddie". Despite these potential confusions, Ad Nut found the three movie-spoof ads in this campaign enjoyable (the window above will play through all three automatically). Ad Nut especially enjoyed the first one, which is based on the excellent sci-fi film Arrival, which in turn is based on the even more excellent sci-fi novella 'Story of Your Life'. (Despite the name, Ad Nut is not only interested in ads, you know.) The campaign, which introduces a feature on the Sportsbet app that makes it easier to bet as a group by "doing away with pesky offline organisation", also includes social-media versions of the ads for Instagram, Facebook and Snapchat, plus a national radio campaign, OOH and selected major press ads. It went live yesterday and will run for up to 12 months. CREDITS  Client/Creative - Sportsbet  Chief Marketing Officer, Mark Migliorini  Group Manager of Marketing, Tim Hernadi  Head of Brand and Advertising, Jason Thatcher  Head of Partnerships and Content, Kathy Schokman  Head of Content Production, Dan Atkins  Creative Director, Rambo Goraya  Senior Creatives: Chris Chard, Shaun Conroy  Campaign Manager, Isaac McCallum  Campaign Manager, Olivia Ferrary  Production Partner: Palomina  Production Producer: Kate Merrin  Brand Producer: Rachel Gilkison  Director: Matt McCaughey  DOP: Ben Jasper  Production Designer: Lucinda Thompson  Editor: Michael Houlahan @ The Insititute of Post  VFX / Online: Shotbroker & ARC Edit  Flame: Eugene Richards