Has TV reached the end of the binge watch era?
In todays Big Story podcast, when Disney+ launched its newest Marvel show, Loki, this week, it came with a marketing campaign: Wednesdays (when new episodes of Loki will be released) are the new Fridays (when Disney previously released new episodes of Marvel and Star Wars shows). The campaign means that Disney is choosing not only to release new episodes weekly, rather than all at once, they are actively using the weekly release model as a selling point. The past year has seen a departure from the practice of bingable shows that began in 2013 with Netflixs House of Cards. Its not often that disruptors eventually reject their own premise and take on the tactics of the traditional businesses theyre trying to replace. But this appears to be one example of just that. Well go inside the rise and fall of the binge watch. GUEST: Norm Wilner, Sr. Film Writer, NOW Magazine  You can subscribe to The Big Story podcast on Apple Podcasts, Google and Spotify  You can also find it at thebigstorypodcast.ca.