What time does Amazon Prime Day 2021 end?
AMAZON Prime Day kicked off this morning, with huge discounts up for grabs. Heres everything you need to know about this year's sales bonanza - including how to access the deals and when it ends. Amazon Prime Day is the online retail giants annual sales event, when it slashes prices across all departments including electronics, entertainment, clothing and homeware. It was originally launched in 2015 to celebrate Amazon's 20th birthday. But it has grown to rival Black Friday or Cyber Monday as a shopping event and includes thousands of deals across Amazon products and ell-known brands. Some discounts will be available throughout the entire two-day event, but other "lightning deals" are time-limited and will refresh regularly. Our tips for finding the best deals this Amazon Prime Day IT might be tempting to dive in and snap up LOADS of items, but heres how you can guarantee youre getting a good deal on Amazon. PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay. You can also set up price alerts to let you know when the cost drops. CHECK CAREFULLY Use FakeSpot to check whether the item is genuine or not. The site scans the reviews to see if they're "reliable" or not so you can decide whther you trust the seller. TRIAL IT FIRST Sign up to the 30 day Amazon Prime trial to take advantage of the Lightning Deals and free delivery. But remember to cancel the subscription before the trial is up or you'll be charged the full 79. SHOP NOW TO SAVE TIME Put the items you want in your basket ahead of Black Friday so that when the deals drop on June 21, all you'll have to do is pay. The deals are only available to members of Amazon Prime, and you can sign up online to unlock the discounts. Amazon Prime costs 79 per year or 7.99 a month. But if you havent had a membership in the past year you can register for a one month free trial of the Prime service. Students can get a six-month free trial and a cheaper 3.99 monthly rate after that  Remember to cancel the membership before it renews to avoid being charged if you dont want to continue with the subscription. As well as the Prime Day sale, membership offers you access to free deliveries, food shopping and Amazons video streaming service. There's no need to enter a code, as the discounts are already applied to sale items as long as you're signed in to your account. Amazon Prime Day is actually across two days this year, on June 21 and 22. The discount bonanza kicked off first thing this morning and will end at midnight tomorrow. But remember that lightning deals may end sooner, so double check if you have your eye on a particular product. Loads of well-known brands are slashing their prices on Prime Day, including Shark, Google and Nintendo. Beauty brands such as Olay and Neutrogena have discounted goods, and you could grab a bargain on kids toys with Tommee Tippee and Lego taking part. Amazon will add new offers throughout the sale and we'll keep you updated of all the savings we spot today and tomorrow. You should always shop around and check out the price of an item elsewhere first before buying. Remember, it's not really a saving unless you were already planning on making the purchase. So far, we've spotted a 38 saving on this Lego Fast & Furious set and a whopping 170 discount on this Shark cordless vacuum. Amazon has slashed the price of this camping stove by 10% to 49.49 and Neutrogena's Hydro Boost Water Gel moisturiser is half price at 6.50. Most read in Money PRIME TIME Amazon Prime Day LIVE - Top deals on iPads, laptops, kids toys, vacuums & more DEALS DAY Amazon Prime Day 2021: How you can save up to 50 on household goods BARGAIN BOOZE Amazon Prime Day 2021: best booze deals includes up to 40% off Aperol and gin POT LUCK Thousands of savers urged to claim compensation for bad advice - how to check SWEET TREATS Cadbury reveals three new Dairy Milk flavours - but only one will stick around PRICE WAR Aldi launches Britain's cheapest-ever school uniform  costing just 4.50  We've rounded up the best homeware discounts available on Amazon Prime Day this year. Amazon's Echo Show has been reduced by 40 in today's round of discounts. Special offers are up for grabs on a range of electrical and tech products.