Are meditation apps the next to be Sherlocked?
Apple's watchOS 8 isn't out yet, but when it arrives later this year there's a good chance it'll come with new guided meditation options as part of Fitness+ if Apple's own leak is to be believed. 'Sherlocked' is effectively a term given to an app that has been replaced by functionality natively added to an Apple device. There's a whole story behind it, but that isn't important right now. All you need to know is that a Sherlocked app tends to suffer because Apple made it either obsolete, or much less useful for whatever reason. Adding guided meditation, or as Apple seems to be calling it, Audio Meditations, to Fitness+ makes plenty of sense. It already has guided workouts and guided walks, after all. Having someone whisper in your ear while you carry out your daily meditation is arguably the next logical step here. If a Sherlocking is going to happen, the likes of Calm and Headspace are those most likely to suffer. According to AppAnnie numbers, Calm is the second highest-grossing app in its category, while Headspace is fifth. And that category isn't just meditation apps  it's the entire Health and Fitness category. That includes Weight Watchers, Strava, Peloton, and more. It's a difficult category to come out on top in. With two of the top five highest-grossing fitness apps being of the guided meditation variety, using it as a way to get people into Fitness+ is something else that makes sense. At $9.99 per month, Fitness+ is likely the same price, or cheaper, as dedicated apps. We don't know yet, but Headspace and Calm don't offer guided workouts or guided walks, so "you pays your money and you takes your choice," as someone somewhere once said. Maybe, maybe not. We don't know when any of this will happen, of course. Apple removed mention of Audio Meditations from its Platforms state of the Union video earlier today, clearly not ready for it to be the talk of the town. Whether it'll make an appearance in a later watchOS 8 beta, we'll just have to wait and see. We surely won't be the only ones watching along. Some will be holding their breath, too.