Are Social Media Admins the new Brand Ambassadors?
Social media admins are the intermediaries that connect the brand to its online audience, but here we explore if they have a bigger role than uploading posts. Sanket Audhi, Creative Director, Dentsu Webchutney outlines the unexplored potential of social media admins and their significance that can shape a brands online presence, and how brands can form an efficient social media strategy. Social media admins are brand ambassadors that remain behind the scenes, throw lesser tantrums, and come at 100/th the cost of a celebrity  They have replaced the customer complaint number at the back of a product, social media is the first response platform, and admins have become an interface to respond to complaints  Admins are instrumental in knowing what works on a daily basis  They can identify newer avenues, trends, and activate communities  Admins have a finger on the pulse of the audience  Shaping An Efficient Social Media Strategy  A brand cannot stick to close to the category code on social media  Tap the culture around your brand  Take inspiration, but build onto it and recreate in a new manner with forward-thinking creativity  Brands can end up succeeding when they listen to their social media admins  Advertisers need to stop chasing trends, it cannot be the entire social media strategy, but it works for newer brands to gain engagement  Controversy is not the way to drive conversations, good advertising captures imagination  Instead of latching onto a culture, try to attract the audience that matches your culture  Brand managers are humans too, they need convincing for conducting, give them an explanation on why its necessary, find examples to support logic  While entrusting admins to manage a brands social handle and giving authority to make few decisions without approvals, set a few guardrails such as avoiding political, sensitives, sexual statements, along with dos and donts as per the brands tonality  Weigh he pros and cons, if the cons weigh heavier, avoid the conversation and resort not adding to the noise  Every day on social media is a learning, learn from other brands mistakes and achievements  Sanket Audhi shared the virtual stage on Day 2 of Social Samosas marquee property SM Live season 5. You can watch the complete event here. Comments