Will Fortnite players buy into Carrefours Healthy Map?
0 Shares Share  Publicis Conseil and Carrefour have launched a Healthy Map on Fortnite, where players can heal themselves and gain more energy by grabbing plenty of fruit, vegetables and fish. Carrefour sells a lot of games, apparently, and hopes that by shoehorning its health and eco agenda into Fortnite, it will strengthen its bond with the 350 million players worldwide. The Healthy Map transports us to the eco-friendly Carrefour of tomorrow: a supermarket with an electric recharging station, trucks running on biomethane, a responsible fishing zone, fields of organic fruit and fresh vegetables, and a farm respecting animal welfare. Its nicely executed, but its quite a leap from the traditional Battle Royale to fighting for your five portions of fruit and veg a day. MAA creative scale: 6