Why Is Tucker Carlson Still On The Air?
Published with permission of PRESS RUN, Eric Boehlerts must-read media newsletter. Subscribe here. Its been a long-standing Fox News tradition, as a way to cool the marketplace temperature and ride out storms. In 2018, Laura Ingraham hastily left for a pre-planned vacation as advertisers started fleeing her show after she mocked a Parkland school shooting survivor online. The year before, Sean Hannity suddenly vanished from the airwaves when advertisers began dropping his time slot when he kept fueling an ugly conspiracy theory about the murder of Seth Rich, a former Democratic National Committee staffer. And last summer, Tucker Carlson announced a "long-planned" vacation that weirdly started on a Tuesday night, just as high-profile advertisers were ditching him after CNN discovered that Carlson's head writer had spent years pseudonymously posting wildly vulgar, KKK-like rants online. Today, those vacations appear to be a thing of the past, even as Carlson purposefully courts controversy with hate speech, remaining a blight on our culture. (He recently lied, claiming the Covid-19 vaccine has killed thousands of Americans.) Consider that weeks after the election, Tucker Carlson told viewers that the 2020 presidential election was not fair and that no honest person would claim that it was fair. Just two days before the deadly January 6 insurrection, he claimed that election was rigged and then, "There is no evidence that white supremacists were responsible for what happened on January 6." Theres a reason prominent white nationalist Andrew Anglin, who oversee the hate site Daily Stormer, has described Carlsons Fox News show as "basically Daily Stormer: The Show,'" and called Carlson literally our greatest ally.  Carlson generated more headlines last week when he denounced Gen. Mark Milley, the chairman of the Joint Chiefs of Staff, as a disgraceful, stupid pig after Milley told lawmakers that military personnel should be "widely read" and that included learning about issues such as critical race theory. Several veterans groups responded with outrage, and pressured USAA, which provides financial services to personnel and the families of those who serve or have served in the U.S. Armed Forces, to stop advertising on Carlsons show. In theory it should work. Just ask previous, top-rated Fox News hosts such as Bill OReilly and Glenn Beck who got tossed overboard when their shows became largely ad-free zones when advertisers walked away following scandalous commentary (Obama is a racist), and behavior (chronic sexual harassing.) For years progressive activists used that marketplace dynamic as a key leverage point, working hard to drive advertisers away from Fox News toxic content. The tug-of-war was well defined: If hosts insisted on trafficking in clearly racist, homophobic and hateful language, then Madison Ave. clients were going to be forced to make a choice, stand with Fox or stand with common decency. For dozens (hundreds?) of advertisers and would-be Fox advertisers, that choice over the years has been a no-brainer. Corporate America spends untold billions each year cultivating brand value and has no interest flushing that away via some hot-headed basic cable host. Bye-bye Disney, Lexus, T-Mobile etc. They all have dropped Carlson. Hes Madison Ave. poison. Whats now protecting Carlson, aside from the support he gets from Murdochs powerful son, Lachlan, who has publicly defended the hosts white supremacy programming, are cable fees. Billions of dollars in cable fees. The network earns more annually in fees from cable operators, such as Comcast and Verizon, that pay to carry Fox News content, than the network earns from advertising. Whats so unusual about the Fox News carrier fees is its wildly bloated in terms of how many people actually watch the network. From Judd Legums Popular Information:  According to a survey conducted late last year, about 14% of cable TV subscribers watch Fox News regularly. But every cable TV subscriber pays an average of $1.72 a month to receive Fox News. In contrast, 31% of cable TV subscribers regularly watch FX (owned by Disney) but the channel adds just $0.81 to an average cable bill. This means, for every actual viewer, Fox News receives a $7.75 subsidy from people who never watch Fox News. The network rakes in nearly $2 billion each year from the hidden subscriber fees, twice as much as CNN and three times as much as MSNBC. Those sky-high fees in turn protect Fox News when advertisers abandon the network. Meanwhile, Carlson is scraping the bottom of the barrel in terms of remaining advertisers (WaxRx, Fungi-Nail), led by Trump sycophant Mike Lindells MyPillow. Back at the end of March, Of the 81 minutes and 15 seconds of Tucker Carlson Tonight ad time from March 25-31, My Pillow made up about 20% of those, Fox News Channel promos had over 5% and Fox Nation had nearly 4%, TVRev reported. So, almost 1-in-3 ad minutes were filled by a partisan Carlson ally, which means hes playing with house money. We know theres no collective conscience among managers at Fox News. Without the marketplace pressure of advertising boycotts to occasionally shame the network, its difficult to hold Murdochs rogue operation accountable. Published with permission of PRESS RUN, Eric Boehlerts must-read media newsletter. Subscribe here.