What does the abolishment of third-party cookies mean for publishers?
Third-party cookies are dead, long live third-party cookies! So youve heard the news: online advertising is preparing for its biggest shakeup, perhaps ever. Third-party cookies are slowly being phased out in response to growing consumer privacy concerns. However, some see this move as being akin to the baking industry phasing out flour! Third-party cookies: a primer  To those just coming across the issue, third-party cookies are any browser cookies that dont originate from the website a user is browsing. That would be a first-party cookie, which are simpler tools used to track primary user data, such as basket items on web stores or login information. Third-party cookies are hosted by advertisers and build a snapshot of individual consumers through browsing data, actions over various websites, and more. This data is then used to field hyper-personalised ads to user, increasing the likelihood of a click, purchase, sign-up, or whatever an advertiser may desire. In basic terms, these cookies have allowed advertisers to target consumers on a macro level thats been previously inaccessible to marketers. Its possible with cookies, but it wont be for long. Read the full article via We Are Happy Media.