Will the Gucci 25H ultra-thin sports watch become a watchmaking icon?
Of course, Gucci makes watches. Its been at it for years  since 1972, in fact. And goodness, look at the figures. If we believe Morgan Stanley, Guccis revenues put it among the top 25 Swiss watch brands (all its watches qualify for the Swiss Made label) and a country mile clear of its sister companies Ulysse Nardin and Girard-Perregaux, thoroughbred watch brands also owned by the Kering Group. But despite its prominence, it doesnt have a signature watch design. Sure, the Gucci Grip, the watch said to have been inspired by 1970s skateboarding culture, did more than catch the eye at launch a few years ago. And the G series mainstay has to count for something, even if it has more forms than a London inner-city state school. Its just that the maison hasnt produced an out-and-out watchmaking icon. But that might just have changed. At Watches & Wonders Geneva in April, Gucci announced 25H, an ultra-thin sports watch conceived by the Florentine firms creative director, Alessandro Michele. At launch, Gucci was keen to point out that the 25H signalled its entry into the high-end watch market.