How Does Nike SNKRS Exclusive Access Work?
The Nike SNKRS app has been a frequent source of frustration for sneaker fans since it launched in 2015. As the story often goes, Nike drops a limited sneaker on the platform, thousands try to buy it, but very few are successful and many are left empty-handed. If youre one of the users who have been struggling to cop a limited release on the app, Nike is offering more insight on how to improve your chances to score hyped pairs. Today, Nike confirmed that an update to the SNKRS apps Exclusive Access launch model is coming this summer prior to the anticipated release of Off-Whites 50-shoe Nike Dunk Low collection. According to the brand, the framework is designed to help Nike members and SNKRS users gain personalized access to coveted releases based on how active they are on the platform. This includes checking out the apps various content series like the Behind the Design videos, participating with polls, entering launches, and engaging in SNKRS Live sessions. Nike says the more active the user is, the more personal the Exclusive Access invitations become. The Nike SNKRS apps latest launch model will officially come into effect this summer with invitations for the Off-White x Nike Dunk Low collection going out to select members starting on Monday, Aug. 9 and continuing over the next few days.