What do ECDs look for in creative recruits as the job market rebounds after Covid?
Getting a creative job is no easy feat, especially during a pandemic that has left many unemployed and put junior placements and graduate recruitment schemes on hold. But the jobs market is picking up strongly, thanks to the advertising recovery. So, if you manage to secure an interview, heres what some of adlands new creative leaders are really looking for in new recruits. There are a few consistent themes: be yourself  thinking differently is encouraged; be ambitious in your ideas; remain open-minded and flexible; and, most importantly, have the tenacity to get stuff done. Here's what else the creative chiefs said:  Ollie Olanipekun  Founder and creative director, Futurimpose  Im always looking for people who are doing something, not just talking. Its really important to get new perspectives, because the industry creates these cookie-cutter creatives that have gone straight from university to an agency and havent had the opportunity to get life experience. I want people who are thinking outside of the traditional set-up: people who are running club nights and galleries or who set up collectives. I'm really looking for people who are just going out there and doing it. My advice to younger candidates is: don't show me a portfolio of work that you made to look like the agencys work. Put away the Lucozade ad that was a brief you were told to do. That doesnt interest me. Show me the stuff you're doing in your spare time. Show me your passion projects. We are really looking for people who can break the mould. Franki Goodwin  Executive creative director, Saatchi & Saatchi  Authenticity is the biggest thing for me. Im looking for work that matches the personality of the person Im talking to  I want to be able to see them in their work. That gives you confidence that its really theirs, and what you like from the book you are going to get in them. Sometimes younger students show you the work theyve got made, but Im more interested in the proactive stuff theyve done or the ideas that really show how their minds work. You also want people who are smart and teachable. You want people who arent totally fixed on their way, who are fluid and malleable, and ready to fit into different ways of working. Kyle Harman-Turner  Founder and creative director, Other  Energy is a massive thing. And the hustle  the ability to follow through and make things happen. For example, I read a story the other day about a Ryanair flight attendant who worked the red-eye flights. She always wanted to write a book, so when everyone was asleep, she would spend that time creating a plot and crafting her characters. It was the forty-second time she pitched the book when she finally got a commission. That is the same model as an advertising creative. If you were an artist, you would just create your own piece of work and it would be done. But as a creative in an ad agency, youve got to come up with these ideas and have them shot down by the people above you or the client. It can be frustrating not to get things made. Having the idea is the simple bit; its the resilience to keep pushing through and make it happen thats the hard bit. Im also interested in people who think differently about fixing a problem. Im always looking out for interesting behavioural examples. For example, a local council recently had a problem with gig flyposters. They were spending crazy amounts of money to clean them up. So they designed their own cancelled stickers in different fonts and colours and went around putting them on the posters, and no-one would turn up to the gigs. The posters stopped going up. Thats a really clever way of solving the problem. Another example I found in a newspaper recently was a story of a shop where their clothes were being stolen. They couldnt work out why  they took on extra staff and set up CCTV to see what was going on. They discovered that this evil genius was turning up at night with a fishing rod and hooking their clothes through the letterbox. I dont condone what the guy did, but Im sure hed make a great creative. Sue Higgs  Joint executive creative director, Dentsumcgarrybowen  I like a challenging person and somebody that's not like me. I look for authenticity  someone who isnt being what they think I want, but being themselves and who has an opinion about the world. I look for someone whose ideas are so mad, you think: I'll never in a million years do that, but I can work with that. I buy energy. I like a bit of madness and a sense of humour as well. I like it when somebody treats it for what it is  with some levity. They can laugh at themselves and dont take themselves and situations too seriously. Thats important if you want to play the long game. There have been some teams Ive met in the past  not recently  where you think if they won an award, they'd be unbearable, whereas you know others would be brilliant. We do a brilliant job and its very privileged. Come on board, but treat it for what it is. Have fun, enjoy it, do the best you can, be respectful, be kind, but dont let a Lion go to your head. Shelley Smoler  Executive creative director, Droga5 London  I look for people who have an imagination, a distinctive sense of humour and different reference points. You don't want people that have all the same tastes. You want people that have strong opinions, but are prepared to hold them lightly. I want people who are flexible, who realise there is more than one way and its about exploring all those avenues. Its important to have an open mind. Picture: Getty Images