Why has Panerai made Jeremy Jauncey its new global ambassador?
If Instagram accounts with wall-to-wall pictures of the worlds most beautiful people in its most beautiful places make your spirit curdle, you may want to look away now. But before that, consider this: beyond his perma-tan, six-pack and tales of a life spent travelling the world with his former Miss Universe girlfriend Pia Wurtzbach, Jeremy Jauncey might actually have something important to say. Jauncey, whose travel strategy and creative agency Beautiful Destinations has more than 30 million Instagram followers  and who is announced today as a Panerai global ambassador  wants us to travel more, but better. I passionately believe travel is a force for good, says the 36-year-old entrepreneur, offering a sentiment landlocked Brits wont struggle to grasp, even if they cant currently act on it. When you get out into the world with an open heart and an open mind, you can have transformational experiences.  If that sounds like the sort of standard influencer variety of fluff Instagram is full of, his argument grows weightier. He talks just as passionately of sustainable tourism, regenerative travel and the circular tourism economy. This is where you improve the whole ecosystem in the travel experience, says the softly spoken but authoritative Scot (who has a Colombian mother and an English accent). Its about the local community youre travelling to, the environment and your own experience.