Is Nikes assertive land of new football an own goal?
0 Shares Share  Sport used to be called war by other means. These days, were continually told, its a way of making the world more open, accessible, less prejudicedwell you get the drift. Nike is a mega-corporation, intent on improving the world. Selling some sporting apparel at the same time but thats not really the point.. Heres the latest in its Play series, from Wieden+Kennedy (London presumably) celebrating The land of new football.  Nikes spin on all this is: Play means joy. It represents pure enjoyment and being able to just be free. All kids play. Thats just a natural thing they do. The reason we are encouraging people to Play New, is to celebrate that notion of getting back to the joy of discovering and trying something for the first time  the joy of letting loose a little bit.  This episode in this series is powerful but pretty aggressive. Its had over 20 million views on YouTube but more dislikes than likes. Say it quietly, but maybe theyd quite like Marcus Rashford to score a goal for England. MAA creative scale: Tricky (great film but..): 6.5.