What are Key Challenges Faced by the Fabric Conditioners Market Players?
According to a new study of Fact.MR, worldwide sales of fabric conditioners closed in on 3,000 thousand tons in 2018, and are estimated to record a 2.7% Y-o-Y growth in 2019. The fabric conditioners industry has been underpinned by a slew of factors that range from development of environment-friendly products by manufacturers to increasing number of R&D activities for improving the water absorption and softness retention properties. For detailed insights on enhancing your product footprint, request for a sample here  https://www.factmr.com/connectus/sample?flag=S&rep_id=3489  The study finds that several initiatives have been implemented over the years for maintaining high standards of environment and health safety of the laundry care products. The International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) continues to launch campaigns that promote a more sustainable use of energy and products in the laundry process. The Product Resource Efficiency Project of A.I.S.E. for the liquid fabric conditioner is a key example of such initiatives, which commits to targeted communication activities and create awareness on formulations of fabric conditioners and their applicability. The study opines that the fabric conditioners market is highly fragmented with low entry barriers, which in turn has resulted in an influx of variants. This has led manufacturers of premium products to face challenges apropos of price vis--vis quantity offered as compared to various other low-cost products that offer competent value. These manufacturers are focusing on packaging & labelling innovation, along with novel marketing strategies, in a bid to create a bold impression on consumers and drive sales. For critical insights on this market, request for methodology here  https://www.factmr.com/connectus/sample?flag=RM&rep_id=3489  R&D Efforts for Improved Performance and Eco-Friendly Additives to Favor Growth  The study finds that liquid fabric conditioners witnessed worldwide sales of over 1,500 thousand tons in 2018, accounting for over 50% sales. As viscosity remains a vital aspect for convenient handling of liquid fabric conditioners, key manufacturers are offering effective thickener formulations that comprise acrylic copolymers highly compatible with cationic ingredients. Additionally, manufacturers are also taking R&D efforts toward eco-friendly preservatives for fabric conditioners. Development of biocides, such as Quimidrogas lactic acid L-(+), which are biodegradable, safe, and highly efficient, is one of the most significant R&D measures taken by players in the fabric conditioners market. The study opines that almost all products in the fabric conditioners market offer water absorption and softness to clothes, and differentiating their products for better gains continues to remain a key concern among the players. This has resulted in R&D investments for enhancing the softness and water absorption properties in fabric conditioners, with the help of superior-performance additives that reduce the esterquat content. Development of non-ionic additive with broad surfactant compatibility that facilitates formulation of fabric conditioners is one of the primary focus areas of the market players. For in-depth competitive analysis, buy now  https://www.factmr.com/checkout/3489  The study finds that performance reviews from the consumer advocacy groups worldwide have been holding some fabric conditioners to be completely ineffective. For example, Choice  Australias leading consumer advocacy firm  has recently ranked and likened 5 fabric conditioner products to be just as better as water, without any meant properties. This has raised consumer awareness regarding the performance and applicability of fabric conditioners, who now demand clean-label products. This study also offers a long-term forecast of the fabric conditioners market for the period between 2019 and 2027. The fabric conditioners market is projected to record a volume CAGR of over 2.5% through 2027. Benefits of Fact.MR Study  Fact.MR has gradually established itself as one of the leading market research companies across the globe. Our unique, methodical, and up-to-date approach towards creating high-quality market reports ensures the reports include relevant market insights. Further, our team of analysts leaves no stone unturned while curating market reports in accord with the requirement of our clients. Deliver updated information on the current industry trends Available 24/7 to facilitate clients with unbiased solutions Embrace digital technologies to offer accurate business ideas Exhaustive supply chain augmentation analysis Provide reports strictly according to the requirements of the clients  Read More Trending and Similar Reports from Fact.MR  https://www.globenewswire.com/en/news-release/2019/02/26/1742415/0/en/Leave-in-Conditioner-Sales-Soar-as-Consumers-Embrace-Moisture-Replenishing-Products-Fact-MR-Study.html  About Us:  Market research and consulting agency with a difference! Thats why 80% of Fortune 1,000 companies trust us for making their most critical decisions. While our experienced consultants employ the latest technologies to extract hard-to-find insights, we believe our USP is the trust clients have on our expertise. 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