An app which helps people share pictures of litter and report it to their local council may not seem a threat.
But to one of the world's largest corporations it was, with the US internet giant's lawyers saying the name was "unacceptable".
Trademark infringement cases are not new, so how have they been won or lost in the past?
Back when the iPhone and Macbook were a twinkle in Steve Jobs' eye, there was a bigger Apple.
Set up by The Beatles in 1968 to release their songs and manage their creative affairs, Apple Corps was the first.
The dispute dates back to 1980, when the George Harrison noticed an advert for a fledgling computer company in a magazine.
The sides reached a deal in 1981 allowing Apple to use the name as long as it stuck to computers, while The Beatles' company would continue in the entertainment field.
With the advent of iTunes and the iPod this changed and battle recommenced.
A deal was finally struck in 2007 with Jobs' Apple taking full control of the brand, licensing certain trademarks back to Apple Corps.
A popular sandwich bar in Birmingham faced the wrath of Hollywood with its choice of Hungry Hobbit as the name for its business.
The cafe chose the name in honour of the author who grew up in the Moseley area.
But in 2012 lawyers for the Saul Zaentz Company objected saying it was trademark infringement.
A campaign ensued with actor Stephen Fry voicing support for the eatery.
As of 2016 its name remains the same.
Before Little Mix became chart sensations they were plain old Rhythmix- a group of X Factor contestants pushed together in the hope of forming a successful girl band.
Unfortunately for them, and X Factor, the name Rhythmix was already being used by a Brighton charity.
Simon Cowell's show eventually caved in and a new name was sought.
The four girls were said to have come up with the name Little Mix themselves.
A comedy club chain may be responsible for forcing one of the biggest TV hits of the past 10 years to change its name.
The owner of The Glee Club, Mark Tughan, took 20th Century Fox to court in 2014 arguing its TV show Glee breached its trademark rights.
He won his case. What's more, he recently won an appeal.
However, 20th Century Fox said it is planning a fresh round of appeals.

His 1965 track Tears was the third biggest-selling single of the decade, according to a newly compiled chart.
The Beatles occupy the top two places in the chart and have an additional three records in the Top 10.
DJ Tony Blackburn counted down the Top 60 best-selling records of the 1960s in a special programme on BBC Radio Two, broadcast on Bank Holiday Monday.
According to sales data compiled by the Official Charts Company, the biggest selling single of the 1960s was She Loves You by The Beatles.
I Want to Hold Your Hand, recorded by the Fab Four in 1963, came second.
The Unswinging Sixties
The other Beatles records in the Top 10 are Can't Buy Me Love at four, I Feel Fine at five and the double A-side We Can Work It Out/Day Tripper at seven.
Yet Dodd's track - which topped the UK singles chart for five weeks and was the biggest-selling single of 1965 - outsold them all.
"It comes as no surprise to see the Fab Four at number one, but other aspects of the chart are perhaps a little unexpected," said Blackburn.
Jeff Smith, Radio 2's head of music, called the chart "a nostalgic reflection of the enduring appeal of the music of the '60s and the artists that defined the decade."
Dodd, now 82, has been in showbusiness for more than 50 years.
Born in Liverpool in 1927, he is best known for his buck teeth and frizzy hair, tickling stick and his creation of the Diddymen.
Instagram has ordered the owner of a British anti-litter app to change its name from Littergram, but how have other "David v Goliath" corporate name battles panned out and does the big guy always win?
[NEXT_CONCEPT]
Eccentric comedian Ken Dodd was one of the biggest recording artists of the 1960s, new research has revealed.