# The rise of pronatalism: why Musk, Vance and the right want women to have more babies

The movement unites ‘family values’ conservatives and tech bro rightwingers. Will this incoherent coalition hold?

## In his first address to the United States after becoming vice-president, JD Vance stood on stage and proclaimed: “I want more babies in the United States of America.” Weeks later, Donald Trump signed an executive order pledging support for in vitro fertilization, recognizing “the importance of family formation and that our nation’s public policy must make it easier for loving and longing mothers and fathers to have children”.

In late January, a  directed the agency to prioritize projects that “give preference to communities with marriage and birth rates higher than the national average”. And last week, it was reported that , the unelected head of the government-demolishing “department of governmental efficiency” and a man who has said that the “collapsing birth rate is the biggest danger civilization faces by far”, had become a father of 14.

Republicans have long heralded the importance of “family values”. But in these developments, many see mounting signs of a controversial ideology at work: pronatalism.

Pronatalism is so contentious that people often struggle to agree on a definition. Pronatalism could be defined as the belief that having children is good. It could also be defined as the belief that having children is important to the _greater_ good and that people should have babies on behalf of the state, because declining birth rates are a threat to its future. Perhaps most importantly, pronatalism could be defined as the belief that government policy should incentivize people to give birth.

While people on the left might agree with some pronatalist priorities, pronatalism in the US is today ascendant on the right. It has become a key ideological plank in the bridge between tech bro rightwingers like Musk and more traditional, religious conservatives, like the speaker of the House, Mike Johnson – who  that abortions were harming the economy by eliminating would-be workers.

But there are plenty of widening cracks in that bridge and, by extension, Trump’s incoherent coalition.

## ‘Hipster eugenicists’

In the US, interest in pronatalism has historically coincided with growing anxiety over changing gender norms and demographics, according to Laura Lovett, a University of Pittsburgh history professor and the author of the book Conceiving the Future: Pronatalism, , and the Family in the United States, 1890-1930. In the 1920s, pronatalism’s prominence grew after women gained the right to vote, as people worried about women working and wielding power outside the home.

“When Theodore Roosevelt uses the term ‘race suicide’, he actually blames women who are going to college for the first time for the eventual suicide of the right, white race. There’s this linkage between women’s educational and aspirational futures and the declining birth rate,” Lovett said. “There was this anxiety that white, native-born, middle-class women were having smaller families.”

Historically, US pronatalism was also tied to an interest in eugenics – and some of the more tech-minded, modern-day pronatalists do want to use breeding to fashion a better human race. , parents of four who have become standard-bearers for the burgeoning popularity of pronatalism among Silicon Valley venture capitalists, have  to engineer the “mass production of genetically selected humans”. They have  about making business cards declaring themselves “hipster eugenicists” – although they have also rejected the idea that they are performing eugenics, stressing that  and that the only bloodlines they are altering are their own.

The Collinses, who support Trump, have spent  on in vitro fertilization (IVF) and screening their embryos for IQ, risk of depression and other markers. (Scientists aren’t convinced that it is possible to screen embryos for IQ.) These kinds of practices – which the Collins have called “polygenics” – draw a wedge between the Silicon Valley pronatalists who back Trump and his more traditional pronatalist supporters. The anti-abortion movement, which was critical to getting Trump elected in 2016, has long opposed IVF, largely because it can lead to unused or discarded embryos.

In signing his pro-IVF executive order, Trump appears to be siding with the “tech right” (and the broader electorate, among which IVF remains extremely popular). When Musk recently brought his son X Æ A-Xii to the Oval Office, Trump called the four-year-old a “high-IQ individual”.


*Elon Musk and his son X Æ A-Xii with Trump. Photograph: Abaca/Rex/Shutterstock*

## ‘Restructuring society’

While the Collinses are avatars for the emerging pronatalist tech right, Lyman Stone is one of the highest-profile pronatalists from a more traditionally conservative background.

“Pronatalism has to be disciplined by a commitment to human liberty and human flourishing – and this is coming out of work on reproductive justice, basically. People have a right to have the families they want to have, and for some people, that means no family,” said Stone, a demographer who in 2024 established the Pronatalism Initiative at the right-leaning Institute for Family Studies. “The focus of pronatalism, in my view, generally is not and certainly should not be on family gigantism, and instead should be on helping young people overcome the barriers and obstacles to romantic and family success in their life.”

In practice, Stone said, pronatalists should help people get married earlier in life so that they can start having children younger. That could mean, he said, everything from improving mental health services to creating better childcare programs. Stone’s frequent collaborator, Brad Wilcox – a University of Virginia sociology professor and author of the book Get Married: Why Americans Should Defy the Elites, Forge Strong Families and Save Civilization – pointed to several policies that he thinks would help strengthen “family formation”, such as expanding the child tax credit and converting federal land into affordable housing.

“Pronatalism is not just a fiscal program. It’s a program of restructuring society in a way that treats family goals as worthy, worth supporting and socially important,” Stone said.

Asked if he supports abortion rights, Stone clarified: “No, I would draw the line at destruction of human life.”

Many of these policy proposals could comfortably fit into a left-leaning political platform – in fact, they may be more at home on such a platform than within today’s Republican party. Although Vance said on the campaign trail that he would like to , a move that could cost trillions of dollars in federal spending, Republicans have instead committed to  by at least $1.5tn.

Instead, elected Republicans have tended to invoke pronatalist rhetoric in support of their top culture-war causes.

They have repeatedly condemned gender-affirming healthcare for ; in 2022, as Idaho weighed whether to ban kids from accessing the care,  “We are not talking about the life of the child, but we are talking about the potential to give life to another generation.” When a Republican lawmaker from Michigan introduced a resolution to condemn same-sex marriage, : “This is a biological necessity to preserve and grow our human race.” And last year, in a lawsuit to cut access to a common abortion pill, the Republican attorneys general of Idaho, Kansas and Missouri argued that access to the pill had “lowered birth rates for teen mothers”, leading to a falling state populations, “diminishment of political representation and loss of federal funds”.

In practice, pronatalism – especially when paired with anti-abortion policy – often overlooks the disproportionate effect that having more babies has on women, according to Elizabeth Gregory, director of women’s gender and sexuality studies at the University of Houston. Childbearing can reshape a woman’s entire future.

“This idea that the child is the only person in the dyad loses a real understanding of how embedded and dependent children are on their mothers,” Gregory said. “Fertility affects many, many parts of culture and talking about it can’t be reduced to just a few soundbites.”

## Falling birth rates

Birth rates are, indeed, on the decline. To remain stable, populations must reproduce at a “replacement rate” of 2.1; in other words, each mother must have 2.1 babies. The US currently averages closer to 1.6. (South Korea, which maintains the world’s lowest fertility rate, .)

Experts are split over how to address this problem. The world’s population is at a record high, and immigration to rich countries could offset declines in fertility – but, as the medical journal 00550-6/fulltext), “this approach will only work if there is a shift in current public and political attitudes towards immigration in many lower-fertility countries”. If countries remain hostile to immigration while their birth rates fall, they will probably end up with a shrunken labor force that is unable to support an ageing population.

There is evidence that Americans would like to have more children.  found that 47% of Americans think an ideal family has one or two children, while only 2% said families should have zero. At the same time,  found that 47% of American adults under 50 say they are unlikely to ever have children. Of those, nearly 60% say they just don’t want kids. Nearly 40% said they couldn’t afford to have kids or that the “state of the world” had convinced them not to.

“We’re living in a moment where – I would say, unfortunately – marriage and parenthood have become ideologically polarized,” Wilcox said.
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