# Florida spring break: Fort Lauderdale welcomes partiers as state sends more police to vacation hot spots

## Fort Lauderdale and Miami Beach released reality TV-themed spring break ad campaigns with very different messages

**By **

**Published March 10, 2025 4:38pm EDT**

Fort Lauderdale, Florida, is taking a different approach to spring break messaging than its 

Miami Beach police launched a  in mid-February encouraging spring breakers to avoid the area after police saw increased violence during spring break beginning in about 2020. Things began to turn around in 2024 as the city bolstered law enforcement and made hundreds of arrests.

The City of Fort Lauderdale launched a similar reality TV-themed ad on Feb. 26 telling spring break tourists to "know the rules" and "enjoy our city responsibly."

## WATCH: Fort Lauderdale releases reality TV-themed spring break ad



## "Come for the fun, but remember to play by the rules. Love may be blind, but we’ll be watching," Fort Lauderdale Police Department Chief William Schultz says in the "Love is Blind"-themed video.

"Come for the fun, but remember to play by the rules. Love may be blind, but we’ll be watching," Fort Lauderdale Police Department Chief William Schultz says in the "Love is Blind"-themed video.

"Know the Rules: To maintain a fun and respectful environment, extra restrictions are in effect until April 12."

## RULES

Rules include restrictions on alcohol, coolers, tents, tables, electric scooters and live or amplified music in certain areas.

## 

**Parties on spring break in Fort Lauderdale, Florida, March 8, 2025. (Romain Maurice for Fox News Digital)**

The city said there will be "increased enforcement" in certain areas and during specific times of the day, as well as a beach cleanup every day at 5:30 p.m.

"We are thankful for that. Honestly, a lot of businesses came here and never went back. People came here and never went back because they appreciated the quality of life," DeSantis said, "but it also got out of control."

The governor added that he is directing state law enforcement to provide additional personnel and assets to Miami Beach and other spring break hot spots over the coming weeks.



**Audrey Conklin is a digital reporter for Fox News Digital and FOX Business.** Email tips to audpants@fox.com or on Twitter at @audpants.
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