# France: Bill Introduced to Require Labeling of AI-Generated Images on Social Networks

On December 3, 2024, a  was introduced in the French National Assembly to mandate the labeling of images posted on social media that were generated or modified by artificial intelligence (AI).

The bill reflects the growing interest in addressing AI’s impact on digital media. As AI-generated images, videos, and texts raise serious concerns about transparency, misinformation, and accountability, regulating such content has become a  at both national and European levels. Notably, the European Union’s , set to take effect in August 2026, establishes a broad transparency framework, particularly through article 50, which imposes disclosure requirements on AI-generated content.

## The French Bill: Labeling AI-Generated Content on Social Media

 pending before the French National Assembly aims to combat misinformation and enhance transparency by requiring social media users to disclose when an image they have posted has been generated or altered by AI. The bill also calls for stricter detection measures by major tech companies. The bill’s  states that regulation is needed due to the rise of deepfakes and manipulated content, which can spread political, economic, or social disinformation and disrupt elections, create social panic, and harm the reputation of individuals.

The proposal would add new language to the , requiring:

- any person posting an image on social media that was generated or manipulated by AI to provide a clear and visible warning that AI was used.
- online platform services to implement technical tools for AI content detection and verification.
- online platform services to provide a reporting system allowing their users to flag suspicious content.

Penalties would include fines of up to €3,750 (around US$3,880) for users failing to disclose AI-generated content, and €50,000 (around US$52,500) for online platform services that breach their obligations.

This proposal builds on existing French regulation. The , titled the “Law to Regulate Commercial Influence and Combat Against the Excesses of Influencers on Social Networks,” already mandates influencers to label AI-modified images that alter facial features or body shape.

 criminalizes non-consensual sexual deepfakes. The new bill would expand these requirements to all social media users, not just influencers, and all types of images generated or modified by AI.

## European Union AI Regulation

The EU’s  introduces a harmonized framework for AI content transparency. Article 50 of the act imposes specific obligations on AI providers and deployers.

- AI providers must ensure AI-generated content is marked in a machine-readable format for easier identification and detection.
- AI deployers, particularly those producing deepfakes, must explicitly disclose when content has been artificially generated or altered. An exception applies to artistic, satirical, or fictional works, where transparency rules must not hinder creative expression.

Unlike the French bill, article 50 does not impose direct obligations on social media platforms. However, the European Commission retains the power to introduce additional measures, which could eventually require platforms to implement AI content detection systems similar to those outlined in the French proposal.

Both the French bill and the EU regulation share the goals of transparency and preventing misinformation, but they differ in scope and timing. France’s bill would introduce immediate obligations, while the AI Act will become effective August 2026.

Substantively, the French bill, if enacted, would be stricter. While the AI Act primarily regulates AI providers, who develop and place AI systems on the market, and deployers, who implement AI systems in their operations, France’s bill directly targets end-users and would impose specific penalties. It would also require platforms to implement detection tools, an obligation absent from the EU regulation.

If discrepancies with EU law arise, France may need to adapt its regulations to ensure alignment with the broader European framework. The AI Act serves as a baseline for regulation in this sector across EU member states. However, EU law does not prevent countries from implementing stricter rules. In this case, the French proposed law is more stringent than the EU baseline, making it unlikely that France would need to adapt this regulation to align with EU law.

Louis Gilbert, Law Library of Congress  
March 7, 2025

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## Cite This Item

### Chicago citation style:
Gilbert, Louis. France: Bill Introduced to Require Labeling of AI-Generated Images on Social Networks. 2025. Web Page. https://www.loc.gov/item/global-legal-monitor/2025-03-07/france-bill-introduced-to-require-labeling-of-ai-generated-images-on-social-networks/.

### APA citation style:
Gilbert, L. (2025) France: Bill Introduced to Require Labeling of AI-Generated Images on Social Networks.  Retrieved from the Library of Congress, https://www.loc.gov/item/global-legal-monitor/2025-03-07/france-bill-introduced-to-require-labeling-of-ai-generated-images-on-social-networks/.

### MLA citation style:
Gilbert, Louis. France: Bill Introduced to Require Labeling of AI-Generated Images on Social Networks. 2025. Web Page. Retrieved from the Library of Congress, <www.loc.gov/item/global-legal-monitor/2025-03-07/france-bill-introduced-to-require-labeling-of-ai-generated-images-on-social-networks/>.

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