<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="393" height="852" viewBox="0 0 393 852"><g id="html1"><g data-tag="head" id="head1" data-z-index="auto" data-stacking-context="true" aria-owns="script1"><g data-tag="script" id="script1" data-z-index="auto" data-stacking-context="true"/></g><g data-tag="body" id="body1" data-z-index="auto" data-stacking-context="true" role="document" aria-owns="concept style1"><g data-stacking-layer="rootBackgroundAndBorders"><rect width="393" height="852" x="0" y="0" fill="rgb(240, 240, 240)"/></g><g data-tag="section" id="concept" data-z-index="auto" data-stacking-context="true" role="region" aria-owns="h21 list1"><g data-tag="h2" id="h21" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="2"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="0" y="24" textLength="59.59375" lengthAdjust="spacingAndGlyphs">Concept</tspan></text></g><g data-tag="div" id="list1" class="list" data-z-index="auto" data-stacking-context="true" mask="url(#mask-for-list11)" aria-owns="h41"><g data-stacking-layer="rootBackgroundAndBorders"><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="393" y1="32" y2="32"/><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="393" y1="324" y2="324"/></g><mask id="mask-for-list11"><rect width="393" height="292" x="0" y="32" fill="#ffffff"/></mask><g data-tag="h4" id="h41" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="4" aria-owns="br1 br2 br3 br4 br5 br6 br7 br8"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="73" textLength="218.53125" lengthAdjust="spacingAndGlyphs">’lol (laugh of little)’ (思わずフフッと笑ってしまう)</tspan></text><g data-tag="br" id="br1" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br2" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="121" textLength="192.71875" lengthAdjust="spacingAndGlyphs">インターネット上の文の語尾に付く笑やwのような軽いノリが好きで、</tspan></text><g data-tag="br" id="br3" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="145" textLength="151.9375" lengthAdjust="spacingAndGlyphs">このブランドを通して他の人にもフフッとなってほしく、</tspan></text><g data-tag="br" id="br4" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="169" textLength="308.21875" lengthAdjust="spacingAndGlyphs">英語の笑を意味するスラング’lol (laugh out loud)’をもじってコンセプトにしている。</tspan></text><g data-tag="br" id="br5" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br6" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="217" textLength="344.78125" lengthAdjust="spacingAndGlyphs">日常着がベースにありながら、丈感を短くしたり気の抜けたようなゆるさのあるシルエットで、お茶目さとラフな雰囲気を出してい</tspan><tspan xml:space="preserve" x="20" y="241" textLength="11.6875" lengthAdjust="spacingAndGlyphs">る。</tspan></text><g data-tag="br" id="br7" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="265" textLength="350.625" lengthAdjust="spacingAndGlyphs">そこに、ダジャレや大喜利的ネタの要素を加えて、世界中の人たちがフフッと思わず笑ってしまうようなクリエイションを目指してい</tspan><tspan xml:space="preserve" x="20" y="289" textLength="11.6875" lengthAdjust="spacingAndGlyphs">る。</tspan></text><g data-tag="br" id="br8" data-z-index="auto" data-stacking-context="true"/></g></g></g><g data-tag="style" id="style1" data-z-index="auto" data-stacking-context="true"/></g></g></svg>
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="834" height="1210" viewBox="0 0 834 1210"><g id="html1"><g data-tag="head" id="head1" data-z-index="auto" data-stacking-context="true" aria-owns="script1"><g data-tag="script" id="script1" data-z-index="auto" data-stacking-context="true"/></g><g data-tag="body" id="body1" data-z-index="auto" data-stacking-context="true" role="document" aria-owns="concept style1"><g data-stacking-layer="rootBackgroundAndBorders"><rect width="834" height="1210" x="0" y="0" fill="rgb(240, 240, 240)"/></g><g data-tag="section" id="concept" data-z-index="auto" data-stacking-context="true" role="region" aria-owns="h21 list1"><g data-tag="h2" id="h21" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="2"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="0" y="24" textLength="59.59375" lengthAdjust="spacingAndGlyphs">Concept</tspan></text></g><g data-tag="div" id="list1" class="list" data-z-index="auto" data-stacking-context="true" mask="url(#mask-for-list11)" aria-owns="h41"><g data-stacking-layer="rootBackgroundAndBorders"><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="834" y1="32" y2="32"/><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="834" y1="324" y2="324"/></g><mask id="mask-for-list11"><rect width="834" height="292" x="0" y="32" fill="#ffffff"/></mask><g data-tag="h4" id="h41" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="4" aria-owns="br1 br2 br3 br4 br5 br6 br7 br8"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="79" textLength="273.171875" lengthAdjust="spacingAndGlyphs">’lol (laugh of little)’ (思わずフフッと笑ってしまう)</tspan></text><g data-tag="br" id="br1" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br2" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="139" textLength="240.890625" lengthAdjust="spacingAndGlyphs">インターネット上の文の語尾に付く笑やwのような軽いノリが好きで、</tspan></text><g data-tag="br" id="br3" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="169" textLength="189.921875" lengthAdjust="spacingAndGlyphs">このブランドを通して他の人にもフフッとなってほしく、</tspan></text><g data-tag="br" id="br4" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="199" textLength="385.28125" lengthAdjust="spacingAndGlyphs">英語の笑を意味するスラング’lol (laugh out loud)’をもじってコンセプトにしている。</tspan></text><g data-tag="br" id="br5" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br6" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="259" textLength="445.59375" lengthAdjust="spacingAndGlyphs">日常着がベースにありながら、丈感を短くしたり気の抜けたようなゆるさのあるシルエットで、お茶目さとラフな雰囲気を出している。</tspan></text><g data-tag="br" id="br7" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="289" textLength="452.890625" lengthAdjust="spacingAndGlyphs">そこに、ダジャレや大喜利的ネタの要素を加えて、世界中の人たちがフフッと思わず笑ってしまうようなクリエイションを目指している。</tspan></text><g data-tag="br" id="br8" data-z-index="auto" data-stacking-context="true"/></g></g></g><g data-tag="style" id="style1" data-z-index="auto" data-stacking-context="true"/></g></g></svg>
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="1440" height="900" viewBox="0 0 1440 900"><g id="html1"><g data-tag="head" id="head1" data-z-index="auto" data-stacking-context="true" aria-owns="script1"><g data-tag="script" id="script1" data-z-index="auto" data-stacking-context="true"/></g><g data-tag="body" id="body1" data-z-index="auto" data-stacking-context="true" role="document" aria-owns="concept style1"><g data-stacking-layer="rootBackgroundAndBorders"><rect width="1440" height="900" x="0" y="0" fill="rgb(240, 240, 240)"/></g><g data-tag="section" id="concept" data-z-index="auto" data-stacking-context="true" role="region" aria-owns="h21 list1"><g data-tag="h2" id="h21" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="2"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="16px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="0" y="24" textLength="59.59375" lengthAdjust="spacingAndGlyphs">Concept</tspan></text></g><g data-tag="div" id="list1" class="list" data-z-index="auto" data-stacking-context="true" mask="url(#mask-for-list11)" aria-owns="h41"><g data-stacking-layer="rootBackgroundAndBorders"><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="1440" y1="32" y2="32"/><line stroke-linecap="square" stroke="rgb(153, 153, 153)" stroke-width="1px" x1="0" x2="1440" y1="324" y2="324"/></g><mask id="mask-for-list11"><rect width="1440" height="292" x="0" y="32" fill="#ffffff"/></mask><g data-tag="h4" id="h41" data-z-index="auto" data-stacking-context="true" role="heading" aria-level="4" aria-owns="br1 br2 br3 br4 br5 br6 br7 br8"><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="79" textLength="273.171875" lengthAdjust="spacingAndGlyphs">’lol (laugh of little)’ (思わずフフッと笑ってしまう)</tspan></text><g data-tag="br" id="br1" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br2" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="139" textLength="240.890625" lengthAdjust="spacingAndGlyphs">インターネット上の文の語尾に付く笑やwのような軽いノリが好きで、</tspan></text><g data-tag="br" id="br3" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="169" textLength="189.921875" lengthAdjust="spacingAndGlyphs">このブランドを通して他の人にもフフッとなってほしく、</tspan></text><g data-tag="br" id="br4" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="199" textLength="385.28125" lengthAdjust="spacingAndGlyphs">英語の笑を意味するスラング’lol (laugh out loud)’をもじってコンセプトにしている。</tspan></text><g data-tag="br" id="br5" data-z-index="auto" data-stacking-context="true"/><g data-tag="br" id="br6" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="259" textLength="445.59375" lengthAdjust="spacingAndGlyphs">日常着がベースにありながら、丈感を短くしたり気の抜けたようなゆるさのあるシルエットで、お茶目さとラフな雰囲気を出している。</tspan></text><g data-tag="br" id="br7" data-z-index="auto" data-stacking-context="true"/><text color="rgb(51, 51, 51)" dominant-baseline="text-after-edge" font-family="&quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, Osaka, &quot;ＭＳ Ｐゴシック&quot;, &quot;MS PGothic&quot;, sans-serif" font-size="20px" font-size-adjust="none" font-stretch="100%" font-style="normal" font-variant="normal" font-weight="400" direction="ltr" letter-spacing="normal" text-decoration="none solid rgb(51, 51, 51)" text-anchor="start" text-rendering="auto" unicode-bidi="isolate" word-spacing="0px" writing-mode="horizontal-tb" user-select="auto" fill="rgb(51, 51, 51)"><tspan xml:space="preserve" x="20" y="289" textLength="452.890625" lengthAdjust="spacingAndGlyphs">そこに、ダジャレや大喜利的ネタの要素を加えて、世界中の人たちがフフッと思わず笑ってしまうようなクリエイションを目指している。</tspan></text><g data-tag="br" id="br8" data-z-index="auto" data-stacking-context="true"/></g></g></g><g data-tag="style" id="style1" data-z-index="auto" data-stacking-context="true"/></g></g></svg>
<body><section id="concept"><h2>Concept</h2><div class="list"><h4>’lol (laugh of little)’ (思わずフフッと笑ってしまう)<br><br>インターネット上の文の語尾に付く笑やwのような軽いノリが好きで、<br>このブランドを通して他の人にもフフッとなってほしく、<br>英語の笑を意味するスラング’lol (laugh out loud)’をもじってコンセプトにしている。<br><br>日常着がベースにありながら、丈感を短くしたり気の抜けたようなゆるさのあるシルエットで、お茶目さとラフな雰囲気を出している。<br>そこに、ダジャレや大喜利的ネタの要素を加えて、世界中の人たちがフフッと思わず笑ってしまうようなクリエイションを目指している。<br></h4></div></section></body>

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