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Android phone users will join iPad, iPhone and online users in watching every slam dunk of the 2012 NCAA March Madness tournament -- but will have to pay $4 for the privilege.
The three-week NCAA men's division I college basketball tournament , which tips off March 13, will be available to hoop fans across all video screens -- online, mobile and tablet -- for a charge of $3.99, the first time Turner is charging for access to the 67-game tournament.
Turner will stream its linear television games online for free on an authenticated basis on the Turner websites (TBS.com, TNT.tv and truTV.com) for consumers whose cable, satellite or telco providers have reached TV Everywhere deals with the company.
All games airing on CBS will be available for free on CBSSports.com.
Last year, more than 176 million people tuned into the NCAA Division I Men's Basketball Championship through its various platforms. Matthew Hong, senior vice president and general manager of operations for Turner Sports told Multichannel News that he's not concerned about losing audience due to the new pricing structure.
"We're having the digital model match the television model, which is the TV Everywhere authenticated model for digital," he said. "We're not fearing a decline in (audience) numbers. The fact that we're making it available via Android and really making the tournament available anywhere people go on whatever device they want to use via TV, iPad, broadband, or mobile device ... the idea is actually to grow that number."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.


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Wii U’s Virtual Console is getting DS games
Nintendo president Satoru Iwata announced today that the company plans to bring Nintendo DS titles to the Wii U GamePad via WiiU’s Virtual Console.
The rich software lineup of the DS could benefit the system’s Virtual Console lineup, according to Iwata. He made no announcement as to which games are coming to the Virtual Console and when.
Apparently Nintendo had to overcome some technical hurdles getting DS games to work on the Gamepad, but it seems Nintendo has found the solution.
“We are now sure that we can solve the technical problem of displaying Virtual Console software from Nintendo DS on the GamePad,” Iwata said. “The dual-screen Nintendo DS, one of which is a touch screen, has a very strong software lineup, and so we plan to add the Virtual Console titles from Nintendo DS software to the future Virtual Console lineup for Wii U.”

domain: news


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Home » Tech » Reddit hacked: Internal data accessed after phishing attack
Reddit hacked: Internal data accessed after phishing attack
Cyber security CEO: China, Russia can’t be trusted
Zscaler CEO Jay Chaudhry provides insight into the China cyber threat.
Reddit said a hacker had gained access to some internal documents and business information last weekend.
The website announced in an update on Friday that its team became aware of a sophisticated phishing campaign targeting employees on Feb. 5. After obtaining one employee's credentials, the attacker gained access to some of Reddit's internal systems.
The information that was accessed may have included limited Reddit code, limited contact information for a small number of company contacts and both current and former employees, as well as limited advertiser information.
LASTPASS HACK: CYBERSECURITY EXPERTS SOUND THE ALARM OVER DATA BREACHES


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Watchdog shame six of the biggest energy firms for overcharging their customers
In this article we take a look at what the latest energy report from Watchdog means for the general UK population.
Who are the Big Six?
The big six consist of; British Gas, SSE, Npower, EDF, Eon and Scottish Power.
So what’s happened?
According to a Watchdog report, by overcharging customers, the ‘Big Six’ energy firms earn £1.2 billion a year.
The report also noted that being a loyal customer doesn’t work in the customers favour – 60% of those customers being overcharged are experiencing this because of their loyalty.
How do you know if you are classed as a loyal customer?
If you are currently on a standard variable tariff, it is likely you are being overcharged. The investigation by Watchdog said that around 60% of homes are on these types of tariffs, so many people will be affected.
Another category of people who are likely to be affected are those who fail to look around and switch providers in order to gain the best deal.
How have people reacted?
The report has received criticism from consumers and industry critics, and there have also been calls from consumers to break up 6 of the UK’s biggest power firms. Consumer groups have suggested that by breaking up the companies, they would be more competitively priced. This wouldn’t just mean cheaper bills for everyone, but more companies for people to choose from too.
But, although the report criticised all 6 companies and encouraged customers to shop around before they buy, Watchdog did not recommend breaking up the biggest companies in the energy market.
Many charities and consumer groups have been unhappy with energy companies for a while, this is because energy prices have seen more than a 20% fall but the companies haven’t made any noticeable cuts.
What does breaking up the companies mean?
In a nutshell, consumer groups want to see the power firms split up. They want to separate the energy supply side from the retail side. It has been suggested that if this was adopted prices would be cheaper as a result of more competition.
Will this be the end of the ‘Big 6’?
Even after this report, consumer groups are worried that this isn’t enough to break the hold that these six key companies have on residents of the UK. They’re concerned that action will not be taken and the companies will be allowed to carry on overcharging and earning billions.
So what does the future of energy look like?
At the moment it is unclear. Amber Rudd, Energy Secretary has written to the energy firms since the report was revealed. She has requested that all firms reduce their prices and cut the cost of their customers bills. But for now, all six energy firms have made no announcements to change and are continuing to profit.


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November 6 2012
This week, The Pig is mostly…
…bidding a fond farewell to Marlborough Tavern Head Chef Richard Knighting, who – after 6 years of loyal service – has called time on his stint in the MT kitchen in favour of exploring pastures new. MT Sous Chef Sam Coltman has taken over where Richard left off, and has already proved his worth as a cracking hob god; less than a week into Sam’s new position, the MT was visited by an AA inspector who was happy to confirm retention of the Tav’s double-AA Rosette status. Hoorah!
…eagerly anticipating this year’s Christmas Market, poised to dominate the city centre from Thursday 22 November-Sunday 9 December. Food and drink related opportunities courtesy of some of The Pig’s favourite local watering holes include veggie scrumptiousness to go-go from the lovely, lively Metropolitan Cafe, locally-sourced festive menus courtesy of Gascoyne Place (who also have a wine-dedicated HQ on site) and all manner of winter-appropriate wonderfulness including freshly cooked Bratwurst, locally-sourced sausages, mince pies, Stollen, mulled wine, mulled cider and hot chocolate courtesy of the Green Park Brasserie. Meanwhile, the Tasting Room will be rocking our Christmas stocking selection with a range of whiskies, ports, brandies and “rums of interest” – the market scene is set to create a very cool yule indeed!
…keeping a close eye on the fascinating (if occasionally fickle) foodie fashionista flourishes gracing modern menus across the Heritage City. Apparently, galangal is the new ginger, chilli popcorn the new salted caramel and shin the new shank, while the humble egg isn’t worthy of a menu mention unless its of the slow-cooked duck variety; the Pig can’t wait to see how the super-chefs intend to reinvent this year’s Christmas turkey.Categorised in: News


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Doritos to make 'lady-friendly' chips that don’t crunch; here's how the internet reacted
Pepsi CEO Indra Nooyi fell into some hot water this week after she described what could be the company’s next big marketing move.
In an interview with Freakonomics, Nooyi said she’s planning to release a new line of snacks tailored specifically for women. The snacks would be designed and packaged differently than the current snacks.
Pepsi currently owns such brands as Cheetos, Lays, Ruffles, Doritos and Tostitos.
Nooyi said she wants to release the new snacks because she thinks women don’t like crunchy snacks.
"When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi told Freakonomics. "Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth."
Nooyi clarified in her interview that she wanted to provide women their own unique snack, rather than create a product to create a divide between men and women.
"It’s not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon," Nooyi told Freakonomics. "For women, low-crunch, the full-taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse."
Twitter did not love the new idea, according to Time magazine.
Good news, ladies. We got a female Colonel Sanders and Doritos that don’t crunch, so feminism is cancelled. We’ve achieved equality.
— OhNoSheTwitnt (@OhNoSheTwitnt) February 5, 2018
speak for YOURSELF. i have long been waiting for a lady chip, and will now launch a campaign to pressure the Doritos company to add a kind of hijab-like layer to each modest serving. #Shariatoshttps://t.co/zKyMGn7uhO
— Hend Amry (@LibyaLiberty) February 5, 2018
This is a tremendously stupid idea https://t.co/7DYy6kvho6
— Esquire (@esquire) February 5, 2018
So excited that I will finally be able to eat Doritos! Cannot wait to try them!https://t.co/uMkl2CTSVi
— Hannah Al-Othman (@HannahAlOthman) February 5, 2018
A spokesman from the Women’s Equality Party told the New York Post that the snack idea perpetuates gender stereotypes.
“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women,” the spokesman said. “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the ad men making these decisions.”
Mashable writer Heather Dockray said she’s seen men and women both eat chips loudly, showing eating loud chips isn’t just an issue for women.
But Ann Widdecombe, who starred on the show “Big Brother,” told the Daily Telegraph that the chips sound like a good idea.
“I think the idea of crisps for women is a bit daft, although I do think women are generally a bit fussier than men about these things,” she said. “I am a cruncher, but I’m fussy about where I crunch. Bully for them (Doritos), they’ve introduced polite crisps.”
Herb Scribner, Deseret News Hive


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FORT MYERS, Fla. – Car prices could remain high for another two years as dealerships continue to struggle to maintain their inventory of used and new cars due to a shortage of Chinese-made semiconductor chips, dealers told Fox News.
“We have to charge more money for the cars because we’re paying more money for the cars,” John Bodmann, a product specialist with McGrath Volvo Cars of Fort Myers, told Fox News. “The prices of used cars have escalated since the availability of new cars is limited.”
The price of used cars and trucks rose 31.4% over the past year, while new vehicles climbed 11.1%, the latest Consumer Price Index showed. The car dealers told Fox News they estimated that prices would continue to be high for the next one to two years.
“Customers come and see less now and have to pay a bit more,” Diamond Cut Autos sales consultant Alexis Alvarez told Fox News. “For example, now you get a car that’s 2010, and it might just cost you like four or five grand more.”


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The 2017 Ford F-150 Raptor does not really have a real rival right now since there isn’t really a high-performance off-road truck that can actually offer something close to what the Ford F-150 Raptor is offering but it looks like that might change soon.
Ram showed off their new Rebel TRX Concept not too long ago and now, some people are begging them to make the concept into a real production model. We could see why the Rebel TRX Concept is that appealing. The vehicle was fitted with a 6.2 liter Hemi V8 engine that has enough power to allow the concept to go up to 100mph off road.
If Ram does decide to turn it into a production model, Ford should be very afraid. The upcoming Ford F-150 Raptor will be coming in with a 3.5 liter V6 engine that will be offering 450hp and 510lb ft of torque. The engine is not only smaller and lighter now but it also offers way more than the previous model.
Do you think Ram should consider turning the Rebel TRX Concept into a production model?


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Several days ago, the developers of Rainway said they were still working on bringing their PC game streaming app to Nintendo Switch.
Rainway (PC game streaming app) has released a new trailer, showing a vision of what they hope to see when it’s finally released this year.
Rainway, an app which supports streaming PC games to Nintendo Switch, may not be coming to the system after all.
The developers of Rainway, an app that promises to stream PC games to Nintendo Switch, have shown off a proof-of-concept of how the app’s Remote Co-Op feature works by demonstrating it with Cuphead.
Ever wondered how Witcher 3 will look like on Nintendo Switch? Thanks to Rainway, we now do!
Earlier this year, we heard the Rainway app is making its way to Nintendo Switch. Rainway is an app that streams PC games directly to the Nintendo Switch Console, giving players the option to enjoy PC games on Nintendo Switch.


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Here's what we've been saying, thinking and doing.
17 October 2011
17 October 2011| Franco Bonadio
It’s official. The banking revolution’s underway. George Osborne has said so. The angry mob (us) smell blood and this time we want justice and nothing short of a revolution will do. Deep down however, we fear we’ve heard it all before. Sure the banks and bankers get a ‘public’ slap but as changes to banking practices become drawn out, the ‘big idea’ is inevitably watered down and when (finally) put into practice, we (still the angry mob) won’t feel or notice a thing.
12 October 2011
12 October 2011 | By Sam Stone
The human tribe is a collective of storytellers – capturing experience through myth, legend, fireside tales or paintings on the cave wall. We communicate, empathise and find historical continuity and meaning through tales told, stories heard and images experienced and remembered.
03 August 2011
Leigh brings with her over 10 years branding experience specialising in identity, brand world creation and evolution, as well packaging and retail design.
04 July 2011
Identica has revealed the new visual identity of international cinema group, Cinema City International (CCI). The agency, who won the business following a competitive pitch, has refreshed the company’s brand identity, for the first time in 15 years when it launched its first multiplex in Europe, as part of major investment in the brand.
04 April 2011
30 March 2011 | By Rachel Donachie
As Tesco launches its first branded yoghurt range ’Yoo’, and boasts its ability to undercut ’popular brands’ by 20%, we ask the branding and design industry why the retailer is choosing not to market predominantly under its own brand name?
11 March 2011
A couple of years ago I remember watching Micheal Palin staring down at an unrecognisable plate of food, in a remote corner of the world and thinking“ … better eat up as I’ve no idea where my next meal’s coming from..” That was then and when similarly I think about the design sector, I am glad those hungry days are now a fading memory.
09 March 2011
Identica has rebranded household cleaning products company Ecozone, which is looking to better target what the consultancy calls ’eco-dabblers’.


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Bayer Interviewed for MPBN Report on Increased Maine Lobster Sales in China
Bob Bayer, executive director of the Lobster Institute at the University of Maine, spoke to the Maine Public Broadcasting Network for a report about how China’s rising middle class and Maine lobsters’ relatively low prices are creating a rise in American lobster sales in China. Although China buys lobsters from other countries, Bayer said the price of American lobster is competitive. “The primary competition in Asia in general is lobster from Australia and New Zealand, which has always been priced much, much higher than American lobster,” Bayer said. “So we’re able to compete on price, big time.” FIS, the website of Fish Information & Services, cited the MPBN report.


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California, USA – unifi, the internet service provider (ISP) handled by Malaysian-based telco Telekom Malaysia, has partnered with San Francisco-based customer engagement platform, MoEngage, for its first-ever digital customer marketing.
Through the partnership, MoEngage’s platform, which is AI-enabled, will be leveraged to allow seamless, multi-channel engagement for Telekom Malaysia’s customers across the country.
For Safiyya Rusli, head of digital at unifi, the partnership enables them to create personal engagements across various digital platforms.
“Our partnership with MoEngage will help us provide the best experience to our customers through personalized engagement across multiple digital touchpoints. We look forward to serving Malaysians better and helping them make informed decisions about our products and services while continuing to strengthen relationships with our existing customers,” Rusli stated.
Meanwhile, Raviteja Dodda, founder and CEO of MoEngage commented, “We are extremely proud to partner with Telekom Malaysia and assist them with their customer marketing initiatives. Telecom sector across South East Asia is going through digital transformation and we look forward to helping Telekom Malaysia achieve best in class customer marketing.”
MoEngage also operates across Asia, with offices located in India, Singapore, Indonesia, Thailand, and Vietnam.


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A planned infrastructure bill reportedly includes some funds for 5G and rural broadband spending, while another bill seeks to boost U.S. chip manufacturing capex.
Chip companies are still signaling that notebook and cloud server demand remain strong, but often have more cautious remarks to share about auto and industrial demand.
Telcos and cable companies appear to be stepping up their capital spending as COVID-19 lockdowns lead network traffic to spike.
Let's review the charts and indicators.
In a challenge to Broadcom and others, Cisco plans to sell a new switching/routing processor and license its routing software to other hardware makers.
Prices have been in an uptrend the past 12 months for the California-based chip name.
The deal drives home the importance of cutting-edge optical component and module technology to networking hardware vendors. It also might strengthen Cisco's sales pitch to cloud giants.
Analog chip suppliers, optical component firms and chip equipment makers could be among the firms that see M&A interest if trade tensions continue to ease.
It's far from certain that the Commerce Department plans to subject chip sales to Huawei to government review will lead to a full-blown sales ban.
Backed by favorable Prime sign-up and renewal data, the e-commerce and cloud giant is betting on everything from Yankees broadcast rights to a costly Lord of the Rings series.
The charts and indicators are looking bullish. Let me show you.
Business isn't great right now for these companies. But there's a good chance it'll be better in a year or two.
If you look hard enough, you can still find quality chipmakers sporting moderate valuations.
A string of downbeat earnings reports suggests weak telecom capital spending will take a toll on many companies. That includes some optical component high-flyers.


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In June 2023, Apple debuted the MacBook Air 15 at WWDC. Apple may be preparing to compete with Google’s Chromebooks and other entry-level Windows laptops in the inexpensive PC market. According to a new claim, Apple is developing low-cost MacBooks to compete with Chromebooks in education. The suspected MacBook series could debut in the second half of next year.
Industry sources tell DigiTimes that Apple is preparing a low-cost MacBook series to compete with Chromebooks in education, which might be introduced in the second half of 2024. The projected MacBook range will have a metal casing. The future models may use cheaper materials and components to decrease prices compared to the MacBook Air and MacBook Pro.
Windows laptops and Chromebooks are popular among students and educators. The estimate states that 13.9 million Chromebooks were supplied in 2019 and 30.4 million in 2020. More than 33.5 million Chromebooks will be shipped in 2021. Apple may target the Chromebook industry and keep upcoming MacBook notebooks around $1,000.
Apple has not announced plans for inexpensive MacBooks. The cheapest Apple laptop is the M1-powered MacBook Air 13-inch.
The 13.3-inch MacBook Air M1 IPS Retina display features 1,600 x 2,560 pixels. The Apple M1 chip-powered laptop has up to 16 GB of RAM and 2 TB of storage. Touch ID and an HD FaceTime camera are included. Dolby Atmos-enhanced stereo speakers are included.
To know more about the latest leaks and other information about the iPhone 15 and iPhone 15 Pro Max or MacBook, please visit our website regularly. Technostation provides real-time tech news to its readers. Stay tuned.


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!- Google Analytics ->
With one in eight children in the United States having two or more risk factors for heart disease, 59% of household grocery shoppers overweight, and only 16% of Americans satisfied with their energy level, health will remain a powerful driver of the food industry, as consumers search for more-convenient, better-tasting, and more-effective foods and beverages.
Half of the most-successful new U.S. consumer food and beverage brands of 2005 on Information Resources Inc.’s “Top 10 New Product Pacesetters” list offered “better-for-you” benefits (Figure 1; IRI, 2006a). Unilever’s Slim-Fast Optima line topped the list with year-one sales of $166 million; Frito-Lay Light salty snacks ranked third at $112 million; Nabisco 100 Calorie Packs fourth at $107 million; Kraft’s Carb Well line sixth at $89 million; and Coke C2 mid-calorie carbonated soft drink ninth at $77 million. Gatorade also hit the mark with its new performance-enhancing Gatorade Lemonade. Also making the list were Budweiser Select, Cherry Vanilla Dr Pepper, Bertolli Dinners for Two, and Banquet Crock-Pot Classics.
Nearly two-thirds of the Pacesetters offered taste/variety benefits, making it clear that consumers today are less willing than ever before to trade off taste for health. The Natural Marketing Institute reports that while four out of 10 consumers often give up convenience for health, the number (28%) who say that taste is more important than health continues to grow, up 10% since 2002 (NMI, 2005a).
Fortification is playing an increasingly important role in new product success. NMI (2005a) said that 65% of adults used a fortified food or beverage and 65% used a functional product in 2005. NMI (2006) projects that sales of functional and fortified foods will reach $35.86 billion in 2006, up 22% over 2005, and $59.87 billion in 2009.
FMI (2006) says that 59% of grocery shoppers report they’ve put a lot of effort into eating a more healthful diet in 2005, up 14% since 2000. Up-market shoppers—those better educated, with above-average incomes—are most committed to a healthy diet. Time constraints and cost remain the most-significant barriers to healthy eating.
And with too many conflicting health messages in the media, 36% of consumers say they’re feeling overwhelmed with the nutritional characteristics of food (NMI, 2005a). More important, it’s decreasing their ability to remember the health benefits associated with specific nutrients. For example, the number of consumers who link calcium with bone health has fallen to 66%, down 12% since 2003; fiber and digestive/colon health to 59%, down 9%; glucosamine and joint health to 38%, down 4%; and oats and heart health to 30%, down 17% (NMI, 2006).
1 Kids at Risk
With the incidence of high blood pressure (HBP) tripling in kids during the past decade, 10% of teens having total cholesterol levels above 200 mg/dL, and one million teens afflicted with Metabolic Syndrome (MetS)—multiple risk factors for type 2 diabetes and heart disease—activity is fast focusing on reducing serious risk factors in kids (AHA, 2006a; NHLBI, 2005, NIH, 2004).
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The National Heart Lung and Blood Institute (NHLBI, 2005), the American Heart Association (AHA, 2006b), and the American Academy of Pediatrics (AAP, 2004, 2000) have urged physicians to begin monitoring blood pressure at age 3, and cholesterol levels at age 8 if there is a family history. NHLBI (2001) concurs that low-fat diets can safely lower cholesterol levels in kids over age 4 without risk to development.
With many children already at risk for heart disease, 30–50% of new child diabetes cases being type 2, and 31% of kids at risk of or overweight, reformulating children’s products to be more nutrient dense—and lower in fat, calories, sugar, and sodium—will become an industry norm (AHA, 2006a; PBHF, 2005). Moreover, products that help to reduce risk factors naturally, like low-fat dairy products, soy products, cereals, and oatmeal, are well positioned for kids.
With one-third of kids born in 2000 expected to eventually become diabetic, sugared products will feel the heat (CDC, 2006). HealthFocus (2005) says that 41% of moms are avoiding sugar, 30% high-fructose corn syrup. Dental cavities have also increased for children age 6–12, due in part to consumption of bottled water without fluoride (USSG, 2000).
AAP (2006) reported that seven in 10 teenage boys and nine in 10 girls don’t get enough calcium, and recommended that physicians monitor calcium intake at age 3. PepsiCo’s Quaker Milk Chillers, made with 2% milk, contain seven vitamins and calcium and have 50% less sugar than leading flavored milks.
With kids and teens having to triple their intake of fruits and vegetables to meet the Dietary Guidelines, their diets are also lacking in dietary fiber, vitamin C, folate, vitamin A, calcium, potassium, and magnesium (PBHF, 2005). George Weston Bakeries’ X-treme™ Breads for kids with nine nutrients are an excellent source of calcium and a good source of fiber.
And meal skipping isn’t going to help. Sodexho (2004) reports that 23% of teenage boys and 37% of teenage girls skip breakfast and 28% and 18%, respectively, skip lunch.
With one in three children non-Caucasian, lactose intolerance has become a fast-emerging issue. Moreover, with three million kids afflicted with food allergies, allergen-free foods represent another much-needed alternative.
But it’s not all bad news. With kids snacking 23% more often than adults, it’s comforting to know that kids age 2–12 eat fresh fruit more often than any other snack-oriented food; yogurt ranks second for children age 2–7 (NPD Group, 2005).
And with the U.S. on the verge of the largest population boom in history—as the 74 million Gen Yers begin having their own children—and larger-family Hispanic households increase, it’s never too young to start (Packaged Facts, 2005a; Lempert, 2006a). Stonyfield Farm has introduced Yo-Baby Plus Fruit & Cereal yogurt with iron and DHA. Vincent Foods’ Oh Mama! bars fortified with folate, DHA, and B-vitamins are among the recent surge in fortified foods for pregnant women.
2 100-Calorie Cut-Offs
Light and lower-calorie products have re-taken their rightful place, as weight-concerned consumers gravitate back to lower-calorie and reduced-portion-size products, more so than reduced-fat and low-carb products. Nearly half of adults are currently watching or controlling what they eat; 25% are currently dieting; 28% think about the calories in what they eat; and 18% normally count calories (Packaged Facts, 2005b).
Based on an analysis of more than 1,000 brands and 17 categories sporting specific dietary benefits, IRI (2006b) reports that sales of low-carb foods fell 33.7% for the year ending (YE) 11/27/05, while sales of light foods—excluding low-carb—grew 2.5%.
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Light products are enjoying relatively strong growth in slow/no-growth beverage markets (IRI, 2006b). For YE 11/27/05, sales of light refrigerated juice/drinks rose 171%, light shelf-stable juices 21%, and light shelf-stable canned juices 49%, compared to total category sales of 1.9%, 1.6%, and 3.1%, respectively. Diet soft drinks continued to gain a larger share of the carbonated beverage business.
Light versions of snacks and desserts—excluding low-carb—have also experienced strong growth in usually indulgent markets. For YE 11/27/05, light versions of salty snacks grew 13.0%, cookies 15.9%, and ice cream 27.4% compared to slow total category sales performances of 1.5%, –0.1%, and –0.3%, respectively (IRI, 2006b).
Light yogurts represent one-quarter of category sales, although light varieties of cheese don’t seem to have caught on (IRI, 2006b). Stonyfield Farm has introduced Light Fat Free Yogurts with 100 calories and 3 g of fiber per cup. General Mills has launched 100-calorie popcorn packs.
But while light products will continue to grab consumer attention, it is portion size that will likely be the next big trend—61% of consumers say they want to cut down on the amount of food they eat, and 69% think it is healthier to eat mini-meals (Technomic, 2005). Four out of five chain-restaurant chefs predict that portion size will be among the next major restaurant trends, just behind minimally processed foods and nutritional disclosure on menus (Kruse, 2006).
While sales gains in mass, food, drug, and mass merchandisers (excluding Wal-Mart) for salty snacks, crackers, cookies, and chocolate candy were minimal or declining for YE 10/2/2005, sales of single-serve and 100-calorie packs of salty snacks rose 11%, crackers 4.9%, cookies 6%, and chocolate candy 4.9% (IRI, 2005a).
What is most important is that these highly successful single-serve, 100-calorie packs have inadvertently set a new 100-calorie standard in the consumer’s mind for the acceptability of healthy snacks and beverages. And nutrition bars may be among its first victims. Sales of nutrition/health bars fell for the first time in history—20% for YE 9/11/05—while breakfast bar sales grew 3%, granola bars 12.5%, and rice snack squares 27.2% (IRI, 2005a). Although bar marketers claim to have been caught too close to low-carb, it may well have been that their calorie levels—250+ for regular bars and 170–180 for smaller women’s bars—didn’t mesh with their healthier image. Optimum Nutrition has introduced a bite-sized nutrition bar called Mor’Sos.
Packaged Facts (2005b) estimates that U.S. sales of weight-loss foods and beverages reached $5.3 billion in 2005. Weight-loss frozen dinners and entrees, with nearly $1.7 billion in sales, accounted for more than 48% of total mass-market sales in 2005. Total frozen dinners and entrees posted gains of 7.2% for YE 12/25/05 (IRI, 2006a), with much of the growth coming from health-driven products.
In addition to Kraft’s Carb Well frozen items, Stouffer’s Lean Cuisine recently introduced its restaurant-quality panini line with a grilling tray that grills the bread in the microwave; some items have gone preservative-free. Heinz Weight Watchers’ Smart Ones line is offering higher-protein entrees, including Beef Sirloin with Asian Style Vegetables.
3 Phytochemicals, Finally!
Phytochemicals are finally moving mainstream, and interest in antioxidants is paving the way. ACNielsen (2006a) projects that products carrying an antioxidant claim, after a 19% sales gain last year, will enjoy double-digit growth in 2006 and be second only to the glycemic index among the next big blockbuster trends.
From 2004 to 2005, ACNielsen’s leading-edge “Health Activist” group spent more on antioxidants than any other health-related category. More important, 52% of their hard-to-attract “Health Neglectors” also used more antioxidant foods than the year before (ACNielsen, 2006a).
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And foods with antioxidants are taking a bite out of supplement sales. Sales of antioxidant-rich multi-vitamins fell 14% for YE 11/5/05, while sales of liquid tea grew 1,511%, teabags 194%, and ready-to-eat cereals 18% (Lempert, 2006b). Frozen blueberry sales grew 30% and pomegranate juice 88%; refrigerated juice/drinks with antioxidant claims fell 8%.
After a 14-year decline, fresh fruit consumption rose 4% last year, while fresh vegetable consumption fell 1% (PBHF, 2005). More than one-quarter of consumers (27%) said they ate fruits/vegetables in 2005 to prevent disease, 34% to feel healthy, and 87% to stay healthy; taste topped the list for 74%, down from 83% in 2004. Minute Maid has launched Fruit Solutions, 100% juice blends with no sugar added, providing two full servings of fruit and 3 g of protein per serving.
Dole Food Co. has a new Superfoods education campaign, with package logos that help shoppers identify health benefits, such as Superfood Antioxidant and Superfood for your Immunity. Super-high antioxidant fruits such as acai berry, starfruit, and goji berry are also coming into vogue.
Broccoli still tops the list of foods shoppers are eating more of to reduce their disease risk—59% eat more of it, up only 2% since 2002—58% eat more tomato, up 12%; 54% spinach/dark leafy vegetables, up 10%; 42% yogurt, up 12%; 15% olive oil, up 15%, and 14% soy, up 7%. Just over half (56%) of shoppers believe red wine may help reduce the risk of heart disease (HealthFocus, 2005).
Trial of green tea has tripled over the past five years; nearly 50% of tea drinkers drink it weekly (MSI, 2005). Starbucks is launching Tazo® Green Tea Latte and a Blackberry Green Tea Frappuccino® Blended Beverage. Lipton teas sport an AOX Seal to tell shoppers that tea is a natural source of antioxidants and that green and black tea both have antioxidants. Packaged Facts (2005c) projects that the tea market will reach $10 billion by 2010.
Chocolate flavonols—found in dark chocolate—are another super-hot antioxidant category. According to HealthFocus (2005), 31% of consumers have heard a lot/some about chocolate and heart health. In 2004, strong interest in chocolate polyphenols—especially in Japan—sent global sales of chocolate/cocoa food soaring 8% (ACNielsen, 2005a). Hershey has developed its own antioxidant seal and offers Hershey’s Special Dark and Extra Dark with higher levels of flavonols than regular dark chocolates. Mars’ CocoaVia line is formulated with plant sterols and carries a cholesterol-lowering claim.
According to Sloan Trends’ (2006a) TrendSense model, which predicts the timing of ingredients to reach mass-market status, lycopene, lutein, and resveratrol will be in the next wave of phytochemicals after green tea to go mainstream. Flavonoids and carotenoids are just moving beyond the specialty/health food channel, while anthocyanins, zeaxanthin, and polyphenols are firmly entrenched in the health food arena.
Grocery purchases are now affected almost as much by a desire to reduce the risk of future health conditions as they are by weight. Weight loss has a major impact on 42% of grocery purchases, 39% future risk reduction, 28% managing an existing condition, and 30% following a doctor’s advice (FMI, 2006).
According to FMI (2006), 48% of shoppers have someone in their household suffering from, or at risk for, HBP, 43% high cholesterol, and 29% diabetes.
Heart disease is the No. 1 condition Americans are trying to prevent (Figure 2; NMI, 2005a). Two-thirds (65%) of consumers have used foods to help prevent obesity, 61% high cholesterol, 60% heart disease, 53% cancer, and 50% HBP; and 32% have used beverages for obesity, 25% cancer, 22% heart disease, and 20% HBP (NMI, 2004a).
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With 36% of women, 38% of men, 49% of Blacks, and 26% of Asian Americans already afflicted with two or more risk factors for heart disease, products that address multiple risk factors will soon be in high demand. For example, 22% of overweight men and 33% of women also have HBP; 19% and 31%, respectively, also have high cholesterol. Two-thirds of type 2 diabetics are overweight and 46% are obese; 55% have high cholesterol levels; and 37% have HBP (AHA, 2006a).
Heart-healthy foods and beverages sales reached $18.2 billion across all channels in 2005, up 9.5%. Women (63%) are more likely than men (53%) to use heart-healthy foods three times a week or more (Mintel, 2005a).
With a 30% increase in hypertension over the past decade—and 65 million adults, or one in three, having hypertension and 59 million pre-hypertension—the pressure to reduce the salt/sodium content of food will be unprecedented (NIH, 2004). Thirty percent of overweight children have HBP and 40% MetS (NHLBI, 2005). AHA has called for food marketers and restaurants to cut the salt added to foods by 50% over the next 10 years (AHA, 2006b).
Campbell Soup has taken a leadership role, announcing that it will slash salt content in its products by up to 45%, reformulating with an all-natural, lower-sodium sea salt.
While blood pressure–lowering drinks—which use a combination of bioactive peptides and minerals—are still unavailable in the U.S., low-fat dairy and soy protein have been found to be beneficial for blood pressure management.
While total cholesterol levels have decreased in middle-aged to older Americans, they are rising among younger adults, particularly women age 25–34, opening up a virtually untapped market segment (AHA, 2006a). But with 99 million adults still having cholesterol levels over 200 mg/dL and 35.5 million having seriously high levels of over 240 mg/dL—a larger segment of our population than the much-sought-after Hispanic segment—marketers would do well to stay focused on this important risk factor.
And with awareness of “good” and “bad cholesterol” on the rise, the 76 million with elevated LDL levels and 46 million with low HDL levels in the U.S. are another important target (AHA, 2006a). RD Foods’ Right Direction Chocolate Chip Cookies contain soluble fiber and plant sterols which help to deliver a substantial total cholesterol and LDL reduction.
In February, Archer Daniels Midland received FDA approval for use of its CardioAid plant sterols in pasta, salty snacks, soups, cheese, RTE cereals, and other products.
While 59% of all household grocery shoppers are overweight, older Baby Boomers, age 52–60, have the highest proportion, 71%. According to FMI (2006), 56% of younger Boomer shoppers age 42–51, 61% of Gen Xers age 28–41, 56% of matures age 61 and older, and 46% of Gen Yers age 18–29 are overweight. Those age 55 and over are nearly twice as likely as the general population to try to control their diet for weight, hypertension, cholesterol, blood sugar, and fat (Packaged Facts, 2005b) As a result, products that offer weight control, cholesterol, blood pressure, and other health benefits, like Quaker Oats’ Heart-to-Heart cereal, will find a welcome market.
5 Healthy Fats
Thanks to the growing popularity of omega-3s, consumers are opting for healthier oils and avoiding specific types of fat.
Low in saturated fat is now the most appealing fat-directed label claim and is extremely/very important to 41% of shoppers, followed by no trans fatty acids 39%, cholesterol-free 36%, low-fat 36%, and fat-free 32% (HealthFocus, 2005).
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More than eight out of 10 (82%) of consumers are aware of trans fats and 52% are trying to avoid them. And while 54% of label checkers still look for total fat, 43% also check for saturated fat, 35% percent of calories from fat, and 30% trans fat (NMI, 2005a). Saturated fat, cholesterol, total fat, and trans fat are the top ingredients—in descending order—that 58% of Baby Boomers try to avoid (NMI, 2005b). One-third of mothers with kids at home say that low in saturated fat and no trans fats (31%) are extremely/very important to them, compared to 27% low fat and 24% fat free (HealthFocus, 2005). And right behind calories (80%), 73% of those age 18–28 who check a label look for fat, 47% for saturated fat (NMI, 2005a).
Although nearly three-quarters of Americans still used low-fat foods and 69% fat-free foods last year, usage dropped from 82% and 76%, respectively, in 2001 (NMI, 2005a). Marketers should pursue more-specific fat claims and begin to reorient the no-, low-, and fat-free segment. Moreover, marketers must carefully evaluate the saturated fat component of any oil before making a change.
At the same time, consumers worldwide are opting for healthier—and often more-expensive—cooking oils, sending global sales of edible oils up 7% in 2004 (ACNielsen, 2005a). Olive oil ranked right behind vegetables, fruits, and whole grains—and above nuts—on the list of foods consumers increased their use of over the past two years for health reasons (HealthFocus, 2005). According to USB (2005), 91% of American adults believe that olive is the healthiest oil, followed by soybean 87%, sunflower 82%, canola 82%, safflower 79%, and corn 67%.
Marketers are formulating with, and promoting, healthy oils. Unilever’s Best Foods’ Hellmann’s® Canola Real Mayonnaise label touts “an excellent source of omega-3 (ALA) and omega-6 fatty acids (LA)” and “no trans fats.” The United Soybean Board’s Let ’em know what you’re made of media campaign encourages companies using soybean oil to prominently display its health benefits on their product packages.
Sixty-nine products with an omega-3 claim were introduced in the U.S. last year, 14 in 2006 (Mintel, 2006a). Arnold Foods Co.’s 100% Whole Wheat Bread with DHA/EPA Omega-3 Fatty Acids is one in a long line of high-omega-3 breads. Barilla America Inc.’s Barilla Plus line is “rich in heart healthy omega-3.” Unilever’s Promise margarine is made with “Heart Essentials” and flags “omega-3, ALA and no trans” on the label.
Last year, 13 new products carried an omega-6 claim; Edensoy’s Extra Organic Vanilla Soymilk is a new omega-6-fortified product (Mintel 2006a).
Kellogg will use Martek Biosciences DHA in future products as well as Monsanto’s Vestiv low-linolenic soybeans. And major pet food marketers, ranging from Iams’ Smart Puppy Formula to Nestlé’s Purina One, have added omegas to their foods. Chicken of the Sea flagged its natural omega content on its Smoked Pacific Salmon pouches; and Bumble Bee introduced a Bumble Bee Omega-3 & 6 Fish Oil Supplement.
Four out of 10 Americans and 31% of global consumers are regular buyers of cholesterol-reducing oils/spreads (ACNielsen, 2005b). Lack of believability of their health benefits, rather than price, is the primary deterrent to use. Mass-market sales of sterol-containing foods reached $93 million for YE 8/05, up 41% over 2004 (ACNielsen, 2005c).
6 Mature Matters
With 100 million Americans expected to be over age 50 by 2010, catering to their health concerns and dietary preferences will be an essential marketing strategy.
As consumers reach age 50, they’re significantly more likely to report that they suffer from joint pain/arthritis, osteoporosis, acid reflux/digestive issues, and eye problems (HealthFocus, 2005).
Those self-reporting arthritis rose from 24% in their 40s to 39% in their 50s and 54% age 65 and older (HealthFocus, 2005). Half (52%) of Americans over age 65 have arthritis. All told, one in five—43 million adults—have doctor-diagnosed arthritis, and 23 million have chronic joint pain (Arthritis Foundation, 2005). Elations™, a new clear fruit juice containing glucosamine, chondroitin, boron, 100% of the RDI for vitamin C, and 30% of the RDI for calcium, was developed by Procter & Gamble and will be marketed by the Elations Co.
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More than half (55%) of those over age 50—44 million people—have low bone mass or osteoporosis; the number is expected to reach 52 million by 2010 (NOF, 2005). And men will be getting more attention. Almost 12 million men have low bone mass, and 2 million have osteoporosis, compared to 8 million women.
Digestive problems also increase with age. The National Institutes of Health reports that 60–70 million Americans suffer from some form of digestive disease and that their incidence increases with age (NIDDK, 2005).
Although probiotics clearly would provide a natural solution, NMI (2006) reports that only 18% of grocery shoppers are aware of the term probiotics and that 71% don’t know any health benefits associated with probiotics. Of those who do mention a health benefit, 10% cite immunity, 8% cancer prevention, and 8% digestive health. About 13% of the general population thinks their diet is deficient in probiotics. Ironically, awareness of probiotics is highest among Gen Xers and falls off for ages 45–75.
Dannon is trailblazing the way for probiotics in the U.S. by introducing its Activia® probiotic yogurt with a promise that it will “naturally regulate the digestive system in two weeks when eaten daily as part of a healthy and balanced diet.” The yogurt contains Dannon’s proprietary Bifidus Regularis™.
Marketers also need to carefully monitor changing demographics. For example, just six years ago, 35 million women were suffering from menopause, and 10 million were perimenopausal. In 2005, 11 million were perimenopausal, 18 million in menopause, and 39 million postmenopausal, the latter at greater risk for heart disease, stroke, osteoporosis, and other conditions than the other two groups reflux $21 billion, menopause $16 billion, diabetes $14 billion, and arthritis $14 billion.
And tapping into these prescription-driven markets is easy. FMI (2004) reports that 91% of supermarket pharmacies offer blood pressure testing, 67% blood glucose monitoring, 64% cholesterol testing, and 58% osteoporosis screening.
With 49 million Americans already age 60 and older, the market for foods formulated for special dietary needs will continue to grow. Markets must continue to reinvent multi-claim high-protein supplements and meal replacements to meet the needs of older Americans—from improving bone health and increasing vitality to stemming muscle wasting. Mead Johnson’s MCT Oil—medium-chain triglycerides—is a fat substitute for those who poorly digest fats.
When marketing to households over age 50, women take on an important role. Between the ages of 60 and 64, there are 89 men per 100 women; at age 80, the number falls to 53 men. Those women age 55 and older generate 47% of all purchases in the drug store channel (ACNielsen, 2006b). Among households with a female head age 55–64, minerals, dog and cat treats, and sugar substitutes are among the most-developed product categories.
7 Glycemic, Gluten, and Grains
Three distinct but interrelated markets will have a dramatic impact on the global food industry in 2006:
• Low-Glycemic-Index Products. With benefits that go well beyond the weight-loss theories of the low-carb movement to diabetes, insulin resistance, energy levels, mood swings, appetite control, and concentration, proper blood sugar management might just be one of the most far-reaching diet-based markets of all time.
ACNielsen (2006a) predicts that low-GI foods will be among the leading health trends for 2006. Sales of GI-friendly products among ACNielsen’s “Health Neglectors” market increased almost 150% from December 2004 to December 2005—one of the biggest jumps among all products carrying health-related claims. While dollar sales are relatively small, ACNielsen feels that this signals the beginning of a blockbuster trend.
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While the scientific controversy continues, awareness of the GI rose to 45% in 2005, up from 33% in 2004, and 42% used a low GI food for blood sugar management in 2005 (NMI, 2006). Most important, strong and consistent usage—around 40–45%—was found throughout all age groups, indicating widespread appeal rather than appealing to just those worried about diabetes. One-third (34%) felt it was important for their store to offer low-GI packaged foods.
According to Sloan Trends (2006b), the desire for foods and beverages that aid in blood sugar management has reached mass-market status; however, the GI is still confined to the more-limited market of very health-conscious and specialty-store shoppers. Hain Celestial Group, Inc.’ s Estee Lauder brand introduced its new Low G low-glycemic bar, with a GI below 55.
Foods that aid in blood sugar management will have high appeal to the 47 million adults who already have MetS, the 49–69 million who are insulin resistant, and the 41 million who are prediabetic. According to NCHS (2005b), 20.8 million people have diabetes, and 1.5 million new cases were diagnosed in 2005. PBM has launched GlucoBurst Diabetic Drink in single-serve cans containing 25% of the RDI for 24 nutrients, DHA, added fiber, and no fructose.
Blood sugar concerns will keep attention focused on sugar. Two-thirds of consumers used sugar-free foods in 2005, and 50% check sugar content when they read a label (NMI, 2005a).
While 39% of consumers used artificial sweeteners to help reduce their sugar intake, the number of adults concerned about their safety continues to grow—37% don’t want to serve their family anything with artificial sweeteners, and 49% think their store should have foods without artificial sweeteners, up 10% since 2003 (NMI, 2005a).
• Gluten-Free Products. Gluten-free foods—for those with an intolerance to wheat, rye, and barley protein—is an explosive market segment, with sales in mass channels reaching $396 million for YE 10/8/05. Gluten intolerance can lead to celiac disease and may affect one in 133 Americans.
Gluten sensitivity, however, is more widespread. Unfortunately, the popular press has linked gluten intolerance to a wide range of conditions, including autism and stunted growth in children (Lempert, 2005a). Whole Foods Market added a gluten-free bake house in June 2004, and Wal-Mart introduced its Great Values gluten-free line in August 2005. Sloan Trends (2006c) confirms that gluten-free reached mass-market status in 2004.
Mintel International’s Menu Insights Group (2006b) reports that gluten-free is now among the most prominent health claims on restaurant menus, behind fat-free, low-carb, light, low-fat, vegetarian, organic, cholesterol-free, and lean. Gluten-free and high-fiber products are also well positioned for the growing U.S. market for sensitive tummies.
The gluten-free trend will also do its part to drive the move toward specialty and heritage grains and give soy a new lease on life. Along with corn, rice, and potatoes, soy, oats, buckwheat, millet, tapioca, quinoa, teff, amaranth, and sorghum are also gluten-free. Glutino’s and Nana’s are two well-established gluten-free lines.
• Whole-Grain Products. With products from Lipton Sides to Orville Redenbacher’s Microwave Popcorn going whole grain, it’s not surprising that Packaged Facts (2005d) projects that whole-grain foods will reach sales of $7.5 billion in 2009. New FDA heart-health claims for beta-glucan soluble fiber from barley, FDA guidance on the definition of “whole grain,” and greater usage of prebiotics in mainstream products will also draw attention to unique dietary fibers.
The multifaceted health benefits of whole grains—digestive health, weight loss, heart health, and cancer prevention—are gaining recognition (NMI, 2006). A focus on specialty and heritage grains will also spur the dietary fiber market. Tropicana has introduced Tropicana Pure Premium Essentials with Fiber, the first nationally marketed orange juice with 3 g of fiber in every glass. Frost & Sullivan (2006) projects that the U.S. fiber industry will grow from $193 million in 2004 to $495 million by 2011.
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8 Natural Solutions
Organic foods—one of the most-sustainable long-term growth categories, along with no-, low-, and reduced-sugar, according to ACNielsen (2005d)—are projected by NMI (2006) to reach $14.67 billion in sales in 2006, up 15% from 2005. IRI (2006b) projects high single-digit growth through 2010.
However, it appears that organic food growth is being driven by organic users broadening their purchases into more categories, rather than a significant increase in household penetration. Only 10% of consumers consume organic foods several times per week (Whole Foods, 2005).
But a fast-emerging attitude shift to associate organic with freshness by 77% of shoppers and a preference for buying organic for children by 57% of shoppers could just put organic back on a meteoric growth curve (Figure 3; FMI, 2006). Marketers should capitalize on the freshness trend with fresh-looking graphics and by offering resealable packages, which are all the rage in the produce department.
ACNielsen (2005e) reports that consumers around the world are also keen on substituting organic staples for their children, with 27% in Latin America saying it is the main reason they purchase organics.
Natural foods and beverages—which have a household penetration of 94% compared to 47% for organic, according to IRI (2006b)—are projected by NMI (2006) to reach $14.44 billion in sales in 2006, up 8% over last year. Mintel (2006c) reports that all-natural products topped the list of new products introduced in 2005 with a health or wellness claim (Table 1).
Food-avoidance behavior is once again on the upswing (HealthFocus, 2005). According to Packaged Facts (2005e), 42% of adults say they are actively trying to avoid pesticide residues on produce, 38% hormones in meat/poultry, 35% antibiotics in meat/poultry, 30% GMOs, 32% preservatives, 24% food coloring/dyes, and 22% nitrites/nitrates. At the same time, concerns about humane treatment of animals, and a desire for “vegetarian-fed” and pasture-raised/free-range meat and poultry are quickly gaining mainstream attention.
Four of the nation’s top 10 poultry companies—Tyson Foods, Gold Kist, Perdue Farms, and Foster Farms—had by January 2006 stopped using antibiotics for growth promotion. They have also severely limited antibiotic use for routine disease prevention (Welse, 2006).
And with Arby’s Restaurant Group being the first to introduce a full line of natural chicken in February, the demand for natural meats and poultry will continue to grow. Arby’s Chicken Naturals™, with 100% all-natural chicken, will be served in all of the restaurant’s sandwiches, wraps, salads, and tenders. Featured menu items will include a Chicken Cordon Bleu Sandwich and others.
Just about two-thirds of consumers say that both locally grown foods and foods that come from farms that practice sustainable agriculture are important in their food and beverage purposes, and just under half are positively inclined to buy Fair Trade Certified products (NMI, 2004b). In February 2006, Wal-Mart agreed to a sustainable fishing policy (AROQ, 2006). McDonald’s began selling Fair Trade Coffee last October.
Socially responsible brands such as Newman’s Own products are continuing to attract a growing number of mainstream consumers who are concerned about protecting farmers and workers in countries where poverty is widespread, as well as ensuring the quality of their foods. Around 85% of consumers say they care about socially responsible business (NMI, 2004b).
And the incidence of vegetarian eating continues to grow differently on both sides of the age spectrum. Three out of 10 Boomers make an effort to regularly have a meatless meal, compared to 22% of Gen Xers and 19% of Gen Yers. On the other hand, 27% of Gen Yers consider themselves an occasional vegetarian and 13% a strict vegetarian (NMI, 2004a).
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9 Boosting Performance
With two-thirds of Americans very concerned about their energy levels, 21% trying to manage tiredness, and 38% admitting that fatigue is their biggest fear of aging, it’s no wonder that products that improve performance are on fire (NMI, 2006).
Needing extra energy is the No. 1 reason adults—nearly 60% of them—ate a functional food and the second reason they drank a functional beverage, just after trying to stay healthy. On the go ranked second for foods and third for beverages (Hartman, 2005).
With performance and weight control top of mind for young adults, the 74 million Gen Yers will drive a surge in the sports nutrition market. Those aged 18–25 are the highest users of energy/sports drinks (44%), sports nutrition bars (20%), protein powders (18%), and sports supplements (11%), according to NMI (2004a). One-quarter of Gen Yers always/usually choose foods and beverages daily to improve performance, 28% energy, 24% activity levels, and 15% mental performance (HealthFocus, 2005).
Sports drinks and bottled water ranked first and second on IRI’s Top 10 Growth Categories list for food, drug, and mass outlets (including Wal-Mart) with an increase in dollar sales of 25.1% and 16.5%, respectively (IRI, 2006c). PowerAde sports drink was the star performer of Coca-Cola’s third-quarter 2005, with sales up 28% (Anonymous, 2005).
Energy beverages continued to lead sales again this year, up 67% in mass markets (excluding Wal-Mart) (IRI, 2005a). ACNielsen reports that energy drink sales reached $1.79 billion for YE 4/23/05 for combined mass and off-premise sales, including convenience stores (Lempert, 2005b).
Mental alertness is also a reason that 55% of those over age 35 and 40% of those under age 35 use energy beverages (Mintel, 2005b). Younger Boomers are particularly high users of energy drinks and, along with older Boomers, heavy consumers of ready-to-drink tea and coffee (IRI, 2005b).
Many energy beverages, such as Hansen’s Natural’s Diet Red Energy, have caught the wave to diet drinks. Coca-Cola combined the benefits of sports and energy drinks in Advance by PowerAde, which “offers hydration with a boost” with B vitamins, electrolytes, taurine, and caffeine. Coca-Cola Blak is an invigorating blend of Coca-Cola and real coffee. Frappio, a decadent coffee ice cream drink, offers jitter-less energy, mental focus, and appetite suppression and is available at 7-11 stores.
Small single-shot concepts are very hot. Zipfizz™, packaged in a single-serve test-tube, is an effervescent powder delivering 25 nutrients and electrolytes.
With 2005 sales of $9.8 billion, per capita bottled water consumption is projected to jump nearly 50% by 2009, as flavored functional waters add another $800 million to the bottom line (Beverage Marketing, 2005). On average, in a two-week period, consumers drink bottled water 18 times and fruit juice 5.6 times (Aramark, 2005).
Water is the top beverage consumed on the job by 41% of workers, soft drinks 16%, and hot drinks 14%; 40% would purchase bottled water from a vending machine, if available (Aramark, 2005).
PepsiCo’s SoBe Life Water fortified with vitamins, B, C, and E is available in Pomegranate Cherry and five other flavors. RushNet, Inc.’s e-O2 Sports Water is a super-hydrating, energizing water which promotes fast muscle recovery. A Woman on Top Inc.’s Slimmer You H2O contains CitriMax to control appetite. Gatorade’s Propel Fitness Water is a good source of calcium.
And foods and beverages that help to improve learning in children and mental cognition in adult workers are also in high demand. After successful school feeding programs in Texas and the United Kingdom, omega-3s and other polyunsaturated fatty acids are finally being recognized for their cognitive-enhancing abilities. Danone Canada launched Danino, a new yogurt with omega-3s and 20 mg of DHA from fish oil, designed to support brain development in children.
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10 Fun Favorites
A Weight Watchers by Whitman’s line of chocolate candies, A Fit ’n Delicious menu at Pizza Hut, and a Crème Delight ultra-premium ice cream with less sugar, fat, and calories than regular ice cream—healthier versions of our favorite foods are popping up everywhere. And just say “Fresco Style” at Taco Bell and you’ll get a lower-fat version of your order made just for you.
For the past two years, dietetic candy, sugar-free gum, lower-calorie dessert mixes, and diet drinks have posted some of the largest annual sales increases in U.S. supermarkets (Sloan, 2005). And with 53% of consumers typically watching the sugar content of their diet, expect marketers to offer more-innovative and healthier snack and beverage choices.
Carbonated soft drinks posted the first volume decline in two decades in 2005 as per capita soda consumption fell from 837 servings in 2004 to 828 (Anonymous, 2006). In response, Coca-Cola launched Gold Peak teas and a Godiva-based dairy drink, and PepsiCo is expanding its Starbucks line of ready-to-drink beverages and readying Ben & Jerry’s licensed dairy drinks.
Elite FX’s Celsius, a soft drink clinically proven to burn calories, won Beverage Industry magazine’s2005 Best New Product Award out of 1,400 products. Global Beverages’ Kool Cow fortified sparkling drinks in kid-friendly flavors like Peach Mango are sugar-free and made with skim milk powder.
The Snack Factory’s Pretzel Crisps are all-natural, fat-free, pretzel crackers. Endangered Species Chocolate Co. introduced 1.4-oz portion-controlled Organic Baby Bars, including a Dark Chocolate Marine Iguana bar and a Key Lime Chiffon Puffin bar.
Belgian chocolatier New Tree has created nine 100% natural chocolate bars with unique health properties via added fruit and plant extracts. Quaker Oats’ new fortified breakfast cookies are an excellent source of calcium and iron and contain other key nutrients.
And ailment sufferers have a sweet tooth, too. While diabetics are more likely than the average population to purchase low-calorie soft drinks, they’re also more likely to buy cookies and frozen novelties; obese adults are more likely to purchase sandwich spreads, chocolate candy, and ice cream. Those consumers age 45–64 with high cholesterol are more likely to purchase snack nuts, cookies, potato chips, and chocolate candy than the general population (IRI, 2005c).
With more time for relaxation and entertaining, Boomers are driving consumption of spirits, wine, and light beer to the highest level in decades, and they’re looking for healthier options. Anheuser-Busch Peels, aimed at women, is a colorfully bright alcoholic beverage made with 100% real fruit juice.
Heineken is creating a new Luxury Light beer category with its Heineken Premium Light imported beer. Michelob Ultra Amber is the first extension of the Michelob Ultra brand, sporting only 115 calories, 3 g of carbs, and 5% alcohol by volume. Napa Valley’s Beringer Blass Wine Estates is one of the few major wineries offering lower-calorie and lower-alcohol wines, including White Lie Early Season Chardonnay.
As kids leave the nest, Boomers are turning to pets—especially cats—for companionship, sending pet ownership and pet food sales to an all-time high, projected to reach $16.7 billion by 2008 (Packaged Facts, 2004). Boomers are imposing their own health values on their pets, sending sales of kosher, weight-directed, and all-natural/organic pet foods and even bottled pet water soaring. And with 90 million cats and 73 million dogs in the U.S., that’s a lot of chow.
Restaurant favorites continue to get healthier, too. Chili’s features a lower-fat and -calorie Guiltless Grill, Applebee’s lists Weight Watchers points on menus, and Ruby Tuesday offers a Smart Eating plan. Red Lobster has a Lighthouse Menu providing fat, calorie, and carb information, and offers baked and broiled fish and chicken alternatives on its Clawde’s Cove children’s menu. Dairy Queen has low-calorie, low-fat, and gluten-free ice cream, and Starbucks offers a new Frappuccino Light Blended Coffee.
Convenience stores are touting healthier fare, as well. 7-11 stores, which serve more than 6 million Americans every day, added a fresh Pick Smart line of sandwiches, grilled items, and packaged baked goods with no more than 10 g of fat and 420 calories.
And with more than 100 million Americans buying from a vending machine every day, smart marketers, such as Aramark Refreshment Services Inc. with its Just4You vending program, are color-coding snacks and beverages to make healthier selections easier.
Taste and Quality Remain Important
With the number of overweight people worldwide expected to increase to 1.5 billion by 2015, heart disease now the No. 1 cause of death, and diabetes projected to afflict 230 million adults and children by 2020 (WHO, 2005), the functional food market will remain strong.
However, to effectively compete, marketers must realize that the same parameters that are important in traditional food and beverage products—taste, convenience, quality, premium ingredients, and often value—are equally as important in healthier fare.
A. Elizabeth Sloan, a Professional Member of IFT, is President, Sloan Trends & Solutions, Inc., P.O. Box 461149, Escondido, CA 92046 ([email protected]).
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Anonymous. 2005. Sports drink heads Coca-Cola rise. Oct. 20. Nutra-USA Ingredients. com. www.nutraingredients-usa.com.
Anonymous. 2006. Soda share shrinks for first time in decades. Brandweek, March 8. www.brandweek.com.
Aramark. 2005. 2005 Dining styles research. Philadelphia, Pa. www.aramarkusa.com.
Aroq. 2006. U.S.: Wal-Mart agrees sustainable fishing policy. Feb. 6. Just-food.com.
Arthritis Foundation, 2005. Facts. Atlanta, Ga. www.arthritis.org.
Beverage Marketing. 2005. The multiple beverage marketplace in the U.S. June. New York. www.beveragemarketing.com.
CDC. 2006. Epidemiology of type 1 and type diabetes mellitus among North American children and adolescents. Diabetes Projects. Centers for Disease Control and Prevention, Atlanta, Ga. www.cdc.gov/diabetes/projects/cda2.htm.
FMI. 2004. Report from the supermarket pharmacy study. Food Mktg. Inst., Washington, D.C. www.fmi.org.
FMI. 2006. Meeting the needs of family, health and wellness. Food Marketing Institute/Prevention Magazine.
Frost & Sullivan. 2006. U.S. food fiber market. New York. www.food.frost.com.
Hartman Group. 2005. Wellness interactive on-line study: Functional foods study. Bellevue, Wash. www.Hartman-Group.com.
HealthFocus. 2005. U.S. trend report. St. Petersburg, Fla. www.healthfocus.com.
IRI. 2004. Rx centric retailing. Times & Trends, Nov.
IRI. 2005a. Convenience products. Times & Trends, Oct.
IRI. 2005b. Aging Baby Boomers. Times & Trends, Jan.
IRI. 2005c. Chronic disease. Times & Trends, June.
IRI. 2006a. 2005 New product pacesetters: Leading new CPG brands. Times & Trends, March.
IRI. 2006b. Healthy eating trends: Innovative solutions to evolving consumer needs. Times & Trends. Jan.
IRI. 2006c. 2005 CPG year in review: A remarkable year of challenges and wins. Times & Trends, Feb.
Kruse, N. 2005. State of the plate; Health and nutrition on the menu. Presented at Nation’s Restaurant News Health and Nutrition Summit, Sept. 15, Orlando, Fla.
Lempert, P. 2005a. Grocers discover new market: Gluten sensitive consumers. Facts, Figures & the Future, Dec 12, pp. 4-5. Food Mktg. Inst., Washington, D.C. www.fmi.org.
Lempert, P. 2005b. Alternative drinks energize beverage marketplace. Facts, Figures & the Future, June 13, pp. 8-9.
Lempert, P. 2006a. Slowing birth rate and increased health interest in baby nutrition translates to a burgeoning subcategory. Facts, Figures & the Future, Jan. 16, pp. 7-8.
Lempert, P. 2006b. Has antioxidant become the most powerful word in the supermarket? Facts, Figures & the Future, Jan. 16, pp. 4-5.
Mintel. 2005a. Heart health–U.S.–August 2005. Chicago. www.mintel.com.
Mintel. 2005b. Energy drinks report. July.
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MSI. 2005. Gallup study of hot tea. Multi-Sponsor Surveys, Inc., Princeton, N.J. www.multisponsor.com.
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NCHS. 2005b. Diabetes statistics.
NHLBI. 2001. NHLBI study shows reduced fat intake to lower cholesterol is safe and beneficial to children. Press release, Feb. 5. Natl. Heart, Lung, and Blood Inst., Bethesda, Md. www.nhlbi.nih.gov.
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NMI. 2004b. NMI LOHAS consumer trends data base.
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NOF. 2005. Osteoporosis statistics. Natl. Osteoporosis Foundation, Washington, D.C. www.nof.org.
NPD. 2005. Fruit is #1 snack food consumed by kids. Press release, June 16. NPD Group, Port Washington, N.Y. www.npdfoodworld.com.
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Packaged Facts. 2005e. Understanding consumer attitudes about food safety.
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Sloan, A.E. 2005. Cruising the center store aisles. Food Technol. 59(10): 29, 30, 33-39.
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WHO, 2005. World health statistics 2005. World Health Org. Geneva, Switzerland. www.who.int.


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Shares of MicroVision (MVIS 2.87%) surged on Monday after traders on social media sites identified the stock as a potential short-squeeze candidate. As of 1:30 p.m. EDT today, the laser scanning company's stock price was up more than 25%.
MicroVision has become a favorite stock among the 9.9 million members of Reddit's WallStreetBets group. With nearly 20% of the company's shares held short, traders are attempting to coordinate their purchases on social media sites in hopes of igniting a short squeeze.
By driving up the price of MicroVision's shares, these traders hope to force short-sellers to exit their positions. To do so, short-sellers would have to buy back the shares they shorted. This forced buying can accelerate an upward move in a heavily shorted stock's price, and this dynamic is likely contributing to the greater than 100% rally in MicroVision's shares over the past week.
MicroVision bulls have touted its scanning and sensor technology and its potential applications in fast-growing markets, such as augmented reality and self-driving vehicles. MicroVision is also rumored to be a possible takeover target for larger technology companies.
The bears, however, claim that MicroVision's stock has risen to levels that are unsupported by its current financial metrics and near-term growth prospects. Thus, they claim its share price is poised to fall.
Investors will soon have more information to factor into their view of this battleground stock. MicroVision is slated to report its first-quarter results after the market close on April 29.


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This category at Ratedviral.com covers the latest news and updates in the world of tech. From smartphones to laptops, this section has it all. Get the latest reviews and insights on the newest gadgets and software, and stay up-to-date with the latest trends and developments in the tech industry. Whether you’re a tech-savvy enthusiast or just interested in the latest gadgets and gizmos, this category has something for everyone.
Top 15 Best Plumbers in Calgary
Best Plumbers in Calgary: If your home has a leaky sink or clogged drainage system, you may experience problems while…Read More »
Samsung is cutting its phones production
According to SamMobile, Samsung is cutting the production it has planned for 2022 from 310 million to 280 million. There…Read More »
Apple decides to choose a standalone AR/VR instead of a more powerfully tethered design.
Apple chooses Standalone AR/VR A new report full of details about the unannounced product’s turbulent development seems like Apple’s worst-kept…Read More »
The Ottawa Government follows other English-speaking countries against Huawei.
The government of Canada announces to ban on the use of Huawei and fellow Chinese technology giant ZTE’s equipment in…Read More »
Elon Musk twitter deal is temporarily on hold
Elon Musk committed to acquisition. Speculations about renegotiating the price or even walking away from the takeover. The company’s stock…Read More »
Apple building a foldable iPhone, Release Date in Canada
TheElec came with the news that Apple may be building a foldable iPhone with a polarizer. The panels become thinner…Read More »
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Apple‘s newly introduced version of iMovie makes it easier for anyone to share stories with video. iMovie beautifully edits videos…Read More »
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PT Telekomunikasi Indonesia (Telkom) and Netflix have entered into an agreement which will unblock the Netflix service on the state-controlled incumbent telecommunications operators network. Deal requires Netflix to fulfill Indonesian regulation whereby its content will go through censorship and the company must form a partnership with a local operator or create a local unit in the country.
Netflix was blocked by Telkom less than a month after its January 2016 launch in Indonesia. Telkom deemed the Netflix serviced failed to comply with censorship and business law as required by the Indonesian Government. As a result, user access to Telkom’s platforms was blocked including the Telkomsel mobile network and IndiHome broadband network. This placed Netflix at a competitive disadvantage in the most populous country in Southeast Asia. Despite the Telkom ban, Netflix was available via other mobile and broadband operators’ network.
However, partnership with Telkom provides Netflix with access to an even larger number of potential subscribers. As the largest telco in Indonesia, Telkom serve 174 million mobile subscribers, 60 million mobile broadband subscribers and 4.3 million fixed broadband subscribers. Telkom currently owns over 40% of total mobile and 80% of fixed broadband subscriptions in Indonesia.
For Telkom, a video partnership enables its mobile division to leverage demand for popular content to acquire and retain new users and increase average spend per user. This deal will also reduce customer churn as well as generate more revenue through increased video consumption. Telkom already partners with other regional online video services including Catchplay, iflix and HOOQ.
Offline viewing feature was recently added to Netflix service for select titles to be viewed on smartphones and tablets. This feature is attractive to a user with limited internet connectivity. Apart from that, local content and partnerships remain important for Netflix’s globalisation strategy. However, Netflix’s international service business is not without its challenges after the business reported a USD 66 million loss in the final quarter of 2016. Netflix’s international paid subscriber base reached 41.2 million by the end of 2016, compared with 47.9 million in its home US market. Netflix is expected to reach the 100 million milestone by the end of April 2017. IHS Markit estimates the Asia Pacific accounts for 5% of Netflix’s total paid subscribers by the end of 2016, which is forecast to reach 11% by 2020.


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Parents and health groups are worried about an online virtual fashion game that has got loads of kids logging on.
Miss Bimbo lets players buy their characters clothes with 'bimbo dollars', and even give them plastic surgery or diet pills.
People are worried that girls as young as nine are playing it, and that it could encourage eating disorders.
But the people behind the website say it's not dangerous and it sends out the message that diet pills make you ill.
The aim of the game is to create the most famous and beautiful bimbo in the world.
But bimbo is usually used as a nasty word for someone who isn't very clever and thinks about their looks too much.
And some parents are worried that younger kids playing the game might start admiring their characters, and want to be like them.
Bill Hibberd, from the parents' group Parentkind, said the game could send out a dangerous message to young girls.
He said: "It is one thing if a child recognises it as a silly and stupid game."
Lots of kids are logging on
But he warned some kids might start seeing their character as a cool role model.
And Beat, a group which supports people with eating disorders, warned that the game could make girls think controlling their weight and size was OK.
The people who make the website say that anyone under 13 has to get permission from their parents to register.
They say it teaches kids about the real world, but that they will look into whether they need to change parts of the game.


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JAPAN: Mitsubishi starts Russian Outlander assembly
Japanese built vehicles were imported initially to launch the new model last July, Kyodo News reported.
PCMA Rus, owned 70% owned by PSA, which sells Peugeot and Citroen versions of the Outlander, and 30% by Mitsubishi, is in Kaluga, about 180km southwest of Moscow.
The plant, opened in 2010, built the previous-generation Outlander and started on the new one in November.
In 2013 it will add the Mitsubishi Pajero Sport and a new Citroen model.
The media days for the 2013 Frankfurt Internationale Automobil-Ausstellung (IAA) are 10 & 11 September. Each of the following vehicles is a world premiere at the show....
PSA Peugeot Citroen may have to raise funds through a share sale as it burns through cash in a weak market, sources told the Reuters news agency....
Mitsubishi Motors is to cease development of commercial vehicles including minitrucks....
PSA Peugeot Citroen is to meet its unions tomorrow (29 May) in the first of several negotiations to discuss how the automaker can remain a manufacturer, "rooted" in France....
IKCO says it will establish a production line with capacity of 30,000 units in the Iraqi city of Iskandariya by June, in order to develop its global target markets....
After announcing an after-tax operating loss of A$141m for the 2012 financial year, following a A$290m loss in 2011, Ford has finally thrown in the manufacturing towel in Australia and will close its ...
PSA Peugeot-Citroen is stressing there will be no job losses in plans to close and move its administrative and research site near Paris....
- What now for docked Hoegh Osaka cargo?
- THE WEEK THAT WAS: New Hondas and the ship's up
- RESEARCH ANALYSIS: Review of instrumentation
- VEHICLE ANALYSIS: Porsche Cayenne S E-Hybrid
- ASEAN vehicle market down almost 10% in 2014
- JLR recreates 1948 line for Defender plant tour
- Most cars unscathed by Osaka drama: ship owner
- Ford 2014 operating profit plunges $2.3bn
- "Bumps and dents" for some driveable Hoegh cars
- GENEVA DEBUTS: Opel Corsa OPC & VW Golf GTD estate


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Westpac Bank is claiming an Australian first with the launch of Siri for Westpac, allowing its customers to make payments using voice technology.
Australia’s big four banks have been heavily criticised in a new report by a global analyst firm, which says digital money management provided by their mobile apps is minimal at best – and their apps don’t reflect the banks’ vision of helping customers improve their financial well-being.
Australians will continue to use cash in tandem with digital payment solutions, according to new research revealing that an average of 66% of consumers are withdrawing cash from ATMs at least once a month – with just over half logging into their mobile banking apps every week.
Twenty years after BPAY was launched in Australia around 60% of Aussies now pay their bills using the service, according to the payments company which says that on average people pay five or six bills a month.
IMB Bank is claiming a first in the banking industry with the launch of a new messaging service for its mobile customers.
Apple has told Westpac to remove the keyboard from its iOS banking app and given the bank time until July to do so.
The Commonwealth narrowly pipped Westpac as Australia’s top bank due to the usability of its mobile and digital services, but Westpac was deemed to be the bank with the highest score in mobile banking functionality, according to a newly published study.
Westpac mobile and online banking services are offline, having been hit by outages since 10 June and customers have struggled to cope over the long weekend, judging by their reactions.
The ANZ bank will run a trial using voice biometrics to transfer sums of money more than $1000 using its mobile apps.
Satellite operator Sky and Space Global has secured a new commercial wholesale contract for communications bandwidth from its initial 3 nano-satellites, the “3 Diamonds”.
Tasmanian banking group, MyState Bank, has launched a new Internet banking platform and mobile banking apps in another step in the bank’s ongoing digital transformation.
Representing more than 1 in 3 of the globe’s population, Juniper Research’s Fintech analysts said "over two billion mobile users would have used their devices for banking purposes by the end of 2021, compared to 1.2bn this year globally".
Customers of the National Australia Bank will have instant use of new, approved personal Visa credit cards, even before they receive their “physical” card, with the bank’s new mobile banking app to be released in coming weeks.
London, we have a problem: nearly 1 in 3 UK mobile banking customers would consider changing banks after a bad mobile experience, but US banking customers aren't as worried.
Retail banks around the world are expected to use startup providers - overtaking incumbent application vendors - to replace legacy online and mobile banking systems over the next four years, according to analyst firm Gartner.
Nearly 1 in 5 of the global adult population, or over 1B users, will have used their devices for banking purposes by the end of 2015.
Suncorp Bank has made fingerprint login available for its mobile banking app in response to what it says is customer demand for quicker access to account balances and mobile banking services.
Security is always a concern with financial transactions conducted online and the explosion in smartphone use for everything from mobile banking, buying event tickets to paying bills means that it’s a number one priority for both consumers and financial services providers.
Australia is improving its global competitiveness through digital technology, according to a newly released report which suggests the nation’s continued prosperity hinges on our ability to use technological prowess to find new solutions to old problems.
I find it strange that things like watching streaming media such as Netflix or listening to music should be classifieded[…]
thanks for this post
There's a lot more in US District Judge Yvonne Gonzalez Rogers' decision than you have reported here. Apple won all[…]
I'm a retired proofreader with a lot of free time on my hands and would happily work as a moderator[…]
All this ruling does is clarify the situation and confirm the commonsense proposition that what has long been generally unlawful[…]


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Back in March, YouTube announced that it was developing a live streaming API for game developers. The API, when integrated into games, would allow players to live stream their game straight to YouTube from game consoles. The API has already been incredibly successful in its first run on Call of Duty: Black Ops II and now more developers have come forward with success stories.
Free Range Games and Kamcord Discuss building your community with video sharing. We will demo Free Range Games’ YouTube API integration in APO Snow
Check out Google’s documentation for more on the YouTube API.


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The Khyber-Pakhtunkhwa (KP) government has decided to set up Pakistan’s first-ever meat-testing laboratory in Peshawar.
The lab is expected to be completed by next year. The provincial government has completed the initial draft of the state-of-the-art laboratory, with an estimated cost of Rs. 15 million.
The formation of a meat-testing laboratory is the need of the hour, as the sale of substandard or dead animal meat is widespread in Pakistan. The practice is prevalent because there are no testing standards and no proper information.
A few days ago, the KP Food authority confiscated a consignment of rotten frozen chicken that was meant to be supplied to the markets in Peshawar.
The Night Squad of the provincial food authority carried out the operation, after receiving information from the emergency response unit that a shipping container with rotten, frozen chicken was entering Peshawar.
The squad responded immediately and intercepted the consignment neat the Chamkani area along the Grand Trunk Road. The ensuing inspection revealed that more than two tons of rotten chicken meat were to be supplied to the vendors for sale.


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Re/Code's ever reliable Kara Swisher is reporting that Samsung just bought the smart home startup SmartThings for $200 million. The news comes almost exactly one month after a rumor emerged that the Korean electronics company was making the move. But now that it's made, things could get interesting.
SmartThings actually started out as a Kickstarter project that promised to make it easy for anyone to turn their home into a smart home. That's a hell of a promise and one that several companies are very interested in fulfilling. The SmartThings model is particularly interesting, though, since the company sells kits that includes a router-like hub and a number of sensors. After a little bit of tinkering with a smartphone app, you can set up all sorts of home automation features with appliances that weren't designed to be smart. Walt Mossberg, for one, thinks the whole system is pretty dang cool.
Enter Samsung. Obviously, the support of one of the world's largest tech companies will help SmartThings scale, but owning a smart home platform will also help Samsung compete in an emerging market that their biggest competitors already have a foothold in. Google, of course, bought Nest so that it could build an operating system for your home, while Apple recently announced HomeKit which would make the iPhone a remote control for your life. Now Samsung has SmartThings, a comparable however altogether unique company that's after the same thing.
On a nerdier note, SmartThings is a relatively open platform, while Samsung traditionally isn't. Whether or not this acquisition represents a departure from the old ways of doing things at Samsung remains to be seen, but it'll be fascinating to see where the giant corporation takes its new pet startup. The fact that Samsung already manufactures a number of connected devices for the home means we might see some action sooner rather than later. [Re/Code]


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Living in today’s generation who don’t know about the popularly and widely known football competition called FIFA. I mean we all have at least one member in our friend circle or maybe even in our family who is completely crazy in love with football and they will stay awake till the morning just so that they don’t miss a match or even wake up as early as possible just so that they can sit and cheer their favorite team from the comfort of their home. And once the football season is over you will see these football fans getting bored and not willing to get up early as they lack the driving force in their lives. Well as FIFA and the number of fans kept increasing with the years passing they decided to make a video game based on FIFA which undoubtedly was another successful hit for the developer company and was actually a pretty great idea. This football video game was developed and released annually by Electronic Arts under the EA Sports label and it had gained so much popularity and craze all over the world that it was listed in Guinness World Records as the best-selling sports video game franchise in the world, now that is something I am sure most of you ha no clue about. Not only that but FIFA 12 holds the record for the “fastest-selling sports game ever” with over 3.2 million games sold and over $186 million generated at retail in its first week of release.
So these numbers definitely show that there are many crazy fans of football who live and breathe football and by now I am sure that you have understood what today’s topic is all about. Yes, that’s right! It is about the upcoming FIFA 2022 we all know that every year the developer company releases a brand new FIFA game every time with a different face in the franchise of the game so even the year 2022 is going to be no different but here comes in the plot twist which will definitely please all the gamer plus football fans who are reading this article at the moment. So EA Sports have announced that FIFA 2022 will have a special new feature in which you, as the players, will have the ability to make and manage your own teams. This must be really great for all of you!
So as stated in the official blog post of the developer company that the “players will have free-reign on what league their club will play in from the bottom tier of a country’s league system or playing against the world’s biggest teams in the top leagues, alongside a customizable rival” not only that but to add on to the good news and maintain the competition of the game and it to be even more interest they also added the fact that the “matches against your rival will be treated with a higher importance in our broadcast experience and benefit from additional news coverage & stories.” Now if you think that is that all let me tell you that’s not all that this brand new FIFA 2022 has to offer. This new video game will also allow players to customize the atmosphere around the club they are playing in and they can do this by choosing from the wide selection of goal songs, crowd chants, and walkout anthems to capture which will be adding to your club’s identity and style and give you an overall different experience. To add on the EA has also revealed changes to FIFA 2022‘s Player Career mode. So with the reworked Manager Rating, players will be able to come on as a sub and, if they complete the required objectives, they get to stand a chance of breaking into the team’s starting 11 plus this time FIFA 2022 aims “to better celebrate achievements and career milestones” which I suppose is just great for all the gamers and they will surely enjoy the FIFA, even more, this time which is set to release on October 1st.


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ispONE managing director, Zac Swindells, told iTWire that ispONE would not be selling the service direct to end users but through its existing resellers, who will be able to offer it under their own brand
"The service is already active. We have soft-launched it with one customer and there are two exciting new customers that will launch in the near future," he said, but declined to name them.
"ispONE have designed an online solution to interface with Telstra Wholesale's prepaid mobile platform that enables seamless and efficient management of customer accounts and services in real time," he said.
Lee added: "We have partnered with a global industry leader, Ericsson, for this new dedicated wholesale platform which will provide the network capability and business support solutions that our wholesale customers need. This proven solution has been used globally with great success and meets the quality that we expect when selecting solutions for our customers."
Telstra launched its postpaid 3G wholesale service in March naming a new company, iTelecom, as its first customer. It now has 10 customers for the service.
iTelecom launched services - to other resellers, not end users - in May.
End users of the wholesale service will not however enjoy access to the entire 3G network. Telstra's announcement said it would offer "access to parts of Telstra's 3G 850/2100MHz network."
Telstra has confirmed that coverage extends to 97 percent of the population.


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(AP) Bowater Inc., the nation’s second-largest newsprint maker, said a severe drop in demand led fourth quarter earnings to fall 68%.
The company said a 10% drop in average newsprint prices for the fourth quarter led to earnings of $18.7 million, or 33 cents a share, compared with $58.5 million, or $1.12 a share, for the same period in 2000. Sales rose to $700.3 million from $657.9 million a year earlier.
The company said without one-time gains in the quarter, it would have reported a $36 million loss.
“Our poor financial results reflect the worst industry conditions in decades,” said Arnold M. Nemirow, chairman, president, and chief executive. “The unprecedented decline in advertising expenditures for the print media during 2001 had a major impact on demand and pricing levels for our company’s paper products.”
For the full year, Bowater reported net income of $73.2 million, or $1.37 per share, compared with net income of $159.4 million, or $3.02 per share in 2000. Sales totaled $2.45 billion, compared with $2.5 billion in the previous year.