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The Children’s Place selects GT Nexus platform to support business growth
Oakland, Calif. — GT Nexus announced that The Children’s Place, the largest pure-play children’s specialty apparel retailer in North America, has selected its technology platform and services to enable its global supply chain and support business growth. The cloud-based platform will help Children’s Place, which operates 1,116 stores and an online store, automate and streamline ordering, manufacturing and transportation processes.
“By acquiring the GT Nexus Platform, The Children’s Place is equipping its supply chain to be more responsive, efficient and customer centric,” said Sean Feeney, CEO of GT Nexus. “Using GT Nexus, The Children’s Place will have an opportunity to enhance its supply chain to deliver high quality, low cost, trend-right merchandise quickly and efficiently through each channel.”
The Children’s Place will deploy GT Nexus to automate and streamline processes in the following areas:
- Order collaboration
- Factory management
- Supply chain visibility
- Transportation management
Study: Shoppers loyal to stores with sales on frequently purchased items
New York — Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store. In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.
Also while 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized, most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers.
"We know there’s an appetite for customer engagement and retention through clear communication of promotions and sales both prior to the visit and throughout the in-store experience," said Filipp Shubin, COO of Synqera. "Consumers are still immersed in the brand experience while at the checkout desk and are ready to receive more information that’s relevant to them."
Other findings from the survey:
- 96% of adults like to receive some sort of information from stores they frequent.
- Over four out of five Americans are more likely to return to a retailer if they were made aware of upcoming sales on products they previously purchased.
- Impulsive shoppers are most impacted by discounts when making unplanned purchases; nearly half are influenced by in-store ads.
- Most shoppers prefer to be made aware of relevant information through email or traditional mail; nearly half like to be made aware at the store entrance.
- 80% of Americans are interested in seeing/doing something while waiting to pay for their purchases; Most would be interested in seeing coupons/in-store specials; nearly one-third would be interested in relevant partner/retailer promotions.
- 85% of Americans believe that their grocery shopping experience could be better.
- Nearly two out of five believe grocery stores would benefit from new item suggestions that are in their price range.
- Nearly one-third would enjoy self-help kiosks where loyalty program accounts could be accessed.
Nestlé takes U.S. pizza business to Ohio
Nestlé plans to relocate its pizza business from Northbrook, Ill., to Solon, Ohio. Nestlé Pizza operates the Digiorno, California Pizza Kitchen, Tombstone and Jack’s brands. The company anticipates completing the move by mid-2014.
The Nestlé Pizza Division brands were acquired from Kraft Foods in 2010 for $3.7 billion. The acquisition allowed the company to expand its frozen prepared foods category.
Nestlé executive John Carmichael will return to the U.S. from his assignment as Nestlé Zone Americas deputy in Vevey, Switzerland, to become president of Nestlé Pizza Jan. 1, 2014. Paul Bakus, the current president of Nestlé Pizza, has been named president of corporate affairs for Nestlé in the market, effective Jan. 1, 2014.
"By moving Nestlé Pizza to Ohio, we’ll bring together terrific brands and powerful businesses that will create many more talent development opportunities for our employees," said Nestlé USA chairman and CEO Paul Grimwood. "The decision also allows us to better manage our costs and to improve our efficiencies by operating as one Nestlé with our retailers."
The relocated pizza business will also benefit from close proximity to the expanding R&D facilities in Solon, Ohio. In June, the company announced its $53 million investment to build a product technology center dedicated to frozen and chilled foods research. The new facility is now under construction and will be operational in early 2015.
The Nestlé Pizza Division also operates two pizza production bakeries in the cities of Little Chute and Medford, both in Wis. These facilities and their employees will not be relocating to Ohio.


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my understanding is that you have in effect just updated the operating system, no new features but any previous problems reported are supposed to be ironed out by Nokia and then released as new firmware editions
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Driverless cars in the UK - The story so far: How Google and the UK Government are testing self-drin…
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2015 Ram ProMaster City Pricing, Fuel Efficiency Announced
The van manages 21 mpg in the city and an impressive 29 mpg on the highway for a combined rating of 24 mpg. This is thanks to the powerful but efficient 2.4-liter Tigershark engine, mated to a nine-speed automatic transmission. The 2015 Ram ProMaster City also boasts a leading 2,000 pounds of towing capacity.
“The new Ram ProMaster City enters the Class 1 market with a long list of customer-focused, best-in-class features, including the highest available payload and cargo capacities,” said Bob Hegbloom, who is the president and CEO of Ram Truck Brand. “Customers can look to Ram Commercial for a full line of trucks and vans that set the standard for cost of ownership and innovation.”
What’s more, the ProMaster City is incredibly affordable in its segment. Check out its full pricing structure below.
2015 Ram ProMaster City Pricing Structure*
Tradesman Cargo: $23,130
Tradesman SLT Cargo: $24,655
Wagon with rear and side windows: $24,130
Wagon SLT with rear and side windows: $25,655
*Price does not include destination ($995)


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PointCast has tapped Excite to build a directory for its forthcoming Connections service, which enables information from any World Wide Web site to be pushed to users of the PointCast Network.
Connections, which does not charge publishers for transmitting their content to PointCast users, has already signed up more than 1000 Web publishers since its announcement last month, officials say. Connections will be available with PointCast's new client, which the company expects to begin beta testing this quarter, alongside PointCast's other sports, weather and news channels.
Excite's directory will let PointCast users navigate and search the Connections Web content; the company will also offer reviews of popular Connections content, officials say.
PointCast has also announced plans to use the Recreational Software Advisory Council's (http://www.rsac.org/) Internet content advisory system to rate the Connections content. This rating system allows users to filter Connections Web content for language, violence, nudity and sex. A PointCast representative will also join the council's advisory board.


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most valuable brands list
Tata's brand value falls in 2017; Airtel climbs over 50 spots in India
Mon, Feb 06, 2017
The trouble brewing in the boardroom of Tata Sons has seen its impact on the brand value of the company in the Global list of brands.
Apple named most valuable brand; Facebook fastest growing in 2016
Thu, Oct 06, 2016
Social media giant Facebook topped the list in the fastest growing brands during the year.
Tata Sons only Indian company to feature on ‘100 most valuable brands list’
Sun, Aug 28, 2016
Tata Sons’ 36 brands were no match to world’s most valuable brand – Apple which has a handful of brands under its legacy. However, Tata Sons was the only Indian company to feature on Brand Finance’s 100 most valuable brands' list.


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7th - 13th April 2014
TelevisionApril 11, 2014
Game of Thrones 2am simulcast opener watched by 9,000 in the UK
Sky Atlantic airs first episode of series four at same time as HBO in US, with 1 million watching across two UK broadcasts. Sky Atlantic's 2am simulcast of the Game of Thrones series four premiere for hardcore fans averaged 9,000 viewers, while more than 1 million watched the episode in the UK across two broadcasts or via Sky+ recording on Monday. In the US, the Game of Thrones premiere attracted HBO's biggest audience since The Sopranos finale in 2007, with 6.6 million for the initial 9pm transmission, and another 1.6 million for an 11pm repeat. In the UK, BSkyB – which rebranded its Sky Atlantic channel as the Home of Thrones to hype the launch of the eagerly-anticipated fourth series – struck a deal to broadcast the premiere at the same time as HBO's first airing to audiences on the east coast of the US.
OtherApril 11, 2014
The Sunday Times is launching a month-long TV campaign next month to coincide with a redesign of the paper, as it seeks to consolidate its reputation as a "behemoth" of the weekend.
Activity will focus on one of the paper’s pull-out magazine sections and comes as The Guardian advertises its "bigger, better Guardian and Observer weekend" papers, which now include the Do Something section. The Sunday Times has redesigned its print publications for the first time in five years with a "light-touch refresh" that will include a "taller and slimmer" magazine. The first interview with Silvio Berlusconi in ten years will feature in this week’s redesigned magazine, along with "amazing pictures of women fighters in the Congo". The TV campaign launches on 2 February and will be supported by multi-channel activity as the paper moves to grow its 360,000 digital subscribers.
April 11, 2014
The Guardian and Time Out sign up to LoveLive concert video platform
L-Platform, a cloud-based system that distributes video to channel partners, has also signed up Spotify as its brand partner. A Spotify-branded concert series featuring artists including Disclosure, Haim and Bombay Bicycle Club will be screened on the websites of The Guardian, Time Out and Q magazine from 15 April. Launched today, L-Platform will offer asset management, licensing and distribution of music video content to brands and media owners, and also has a digital library of music content which can be purchased or placed for free on any website using L-Player, LoveLive’s embeddable video player. Content will be served on a licensed, ad-funded, direct-to-consumer or paid-placement basis, providing music rights holders the opportunity to monetise their content.
April 11, 2014
Advertising Week explores industry's appetite for change
Reflecting on Advertising Week Europe and its 40 daily sessions on the future of advertising is no small task. Bigger and better than last year and with wide-reaching appeal to both old and new of the industry, the event has captured the attention of the capital. In just one year since its European launch, much has changed in London’s adland. There was less of a discrepancy between "our" event and its 11-year-old US cousin – where the agenda has always been progressive around new technology and disruption. A new generation of leaders have emerged and the event hosted more purposeful discussions. Creativity in a digital world was a recurring theme, with the repeated call for medium and message to fall in love again, as well as much talk of the content and tech revolution and the need for a resurgence of creativity. The benefit of a conference that unites everyone in the ad industry is clear, however. More conversation about the things that need to change will move individuals and organisations closer to that change.
April 11, 2014
Half of all UK households will have tablets by end of 2014, predicts YouGov
Almost half of all UK households will have a tablet computer by the end of next year, according to YouGov's Media, Technology & Telecoms outlook report for 2014. YouGov has based its prediction on retailers including Tesco, Aldi and Argos launching cheap tablets for Christmas and the growth in tablet ownership per household in the past year, which it claims has risen from 22% in February to 32% in November. Russell Feldman, director in technology & telecoms at YouGov, said: ‘Tablets have truly crossed into the mass market over the past year. Among those who do not own a tablet, a fifth are in the market to buy one, with 84% looking to purchase one in 2014. Furthermore, 15% of current owners are looking to purchase another tablet and of these, 86% expect to get one by the end of 2014. It will soon be the case that people will not think whether they will get a tablet, but when."
OutdoorApril 11, 2014
Swedish subway digital stunt sends woman's hair flying
Motion sensors have been attached to a digital outdoor display ad on a subway platform in Sweden to wow commuters as they wait for their train. The campaign for haircare brand Apotek Hjärtat's Apolosophy products sees a woman staring out of the digital display, with her hair hanging loose around her shoulders. The minute a train enters the platform, the sensors pick up the movement which triggers the display to change, showing the woman’s hair being blown around her head just as if she were stood on the platform.
MobileApril 11, 2014
Mobile adspend doubles to break £1bn barrier, says IAB report
Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau. The growth helped the total UK digital adspend to hit a record £6.3bn, an increase of 15% year on year, claims data from the IAB’s Digital Adspend report, which was conducted by PricewaterhouseCooper (PwC). Mobile growth increased by 93% like for like to £1.03bn in 2013, from £529m in 2012, with social media adspend now accounting for almost a quarter of mobile adspend. Social media advertising spend on mobile increased to £221.8m in 2013, while across digital overall, social media advertising grew 71% to £588.4m.
April 11, 2014
Instagram generates six times more mobile data than Vine, says report
Instagram video generated six times more mobile data volume than rival Vine during the past three months, according to mobile operator data analysed by Citrix. Instagram videos, which can be a maximum of 15 seconds long compared to six-second Vine films, are on average 1.8 times larger than the average Vine video. Anna Yong, product marketing senior manager at Citrix, said: "Instagram has 150 million subscribers, while Vine has 40 million subscribers. "Therefore, Instagram videos have a larger built-in audience than Vine, and this combined with the larger file size, results in more traffic overall."
RadioApril 11, 2014
Rajars reveal listeners are going gaga for radio
Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. More people are listening to radio than at any time in the past 15 years, according to last week’s Rajar figures for the final quarter of 2013, with 48.4 million adults tuning in a week. Global Radio’s 95.8 Capital FM is London’s number-one commercial station and Capital maintains its position as the UK’s top commercial radio network with 7.5 million listeners. However, Global Radio’s Heart brand fell slightly (0.8 per cent). Bauer’s Passion portfolio, home to brands including Kiss, Kerrang! and Heat, celebrated breaking the ten-million listener mark for the first time. Bauer’s newly acquired Absolute Radio Network also performed strongly, reaching 3.5 million listeners (an increase of 7.5 per cent year on year). However, Bauer’s Magic UK was down 3.5 per cent to 3.6 million. The newly combined reach of Bauer/Absolute is 16.4 million consumers every week in the UK.


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Here's a good way to prevent a food recall: Don’t ship contaminated food in the first place. Companies that process meat have to test it for salmonella, E. coli, and other buggies, but they can send it off to stores before they get results. The Department of Agriculture has recently caught on to the fact that maybe this is dumb, and they’re proposing that meat products be held until the lab results come back (a matter of 48 hours or less). This approach could have prevented 44 outbreaks in the last four years, averting hundreds of cases of food poisoning and at least one death.
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The recession shaped this year’s list of the fashion industry’s most powerful people, taking a toll on some of last year’s entries but providing a chance for others to shine.
With the UK having officially entered the recession at the start of 2009, this year’s Drapers Top 100 list could come as a surprise.
Gone are the days of rampant consumer spending and huge sales growth – in fact, most brands and retailers would happily settle for flat like-for-likes in this climate. But what some see as a hurdle and strain, others consider as an opportunity, and it is precisely these individuals that the Drapers Top 100 has chosen to celebrate.
For those brave enough to do something difference or take a risk, 2009 has been a year of success.
From a product perspective, this year has seen the emergence of one of the most powerful, blanket trends of the year – let alone the decade – with sharp shoulders, short hemlines, leather biker jackets and ripped jeans filtering from the top-end designer catwalks, down through to the high street and across value players, giving consumers a compelling reason to spend on a new wardrobe.
A raft of retailers cleverly identified the less-recession prone customer groups and launched appropriate sub-brands while others have simply upped the quality of their product design to surprise and hold onto their customers.
Some individuals have been brave enough to spot the potential of certain businesses and ensure their survival with rescue deals and invesments, while others have identified gaps in the market and unveiled completely new ventures.
Product aside, some industry leaders took it upon themselves to fight for vital, industry-led causes and others recognised the importance of long-term relationships, supporting their partners with innovative cost-saving initiatives.
Testament to the difficulty of this year’s trading climate is the list of high profile retailers and designers that have exited 2009’s Top 100. Not only have they exited the list, many have also left the companies they used to run, either as “sudden” departures or because the companies themselves ran into trading difficulty.
Yet it seems that for some brands and retailers, there was no recession at all. Proving that if you have the right formula, namely the right product at the right price, there was still the potential to rack up record sales and profits.
And it is this combination of innovation, risk-taking and a strong trading performance that has singled out two individuals for this year’s top spot. Together, they represent a business that traded through the first half of the year with an insolvent Icelandic bank and without credit insurance, but went on to deliver double-digit like-for-like growth. So admired is their product and retail concept that is has spawned a thousand imitators.
2009 has undoubtedly been a tough year, but what the Drapers Top 100 proves is that this remains industry awash with talent.


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Guwahati: The second edition of North East Foodtech 2019, a business-to-business exhibition on the food and hospitality industry, was officially inaugurated on Thursday. Organised by FoodTech India, the four-day-long event is being held at Maniram Dewan Trade Centre in Guwahati. It will take place till June 16.
The exhibition was inaugurated by Deepak Jalan, the president of the Hotel & Restaurants Association of Assam (HRAA); Vishwanath Goenka, director of HRAA; Rakshit Kapur, director of N K Kapur Co & Associates, and other members of the HRAA including Biswa Pradip Kalita and Anupam Bora.
The exhibition is organised and marketed by N K Kapur & Co, a Delhi-based firm in association with the Hotel & Restaurant Association of Assam.
The exhibition showcases the food processing and packaging machinery, bakery and confectionery equipment and accessories, food display counters, beverage processing equipment, commercial kitchen and refrigeration system, tableware, food industry IT products, food additives and ingredients, commercial chocolates, food packaging materials, and more. More than 90 companies from all over the India are showcasing their products at the exhibition, along with demo products.
“We have seen that there is a huge shift in the food industry in the Northeastern region as compared to the northern region, which is Delhi,” said Kapur, adding that, “If we get a good response and people are adapted to the technology, we are thinking of getting in international brands so that the food industry of the region can prosper and have more benefits from the new upcoming technologies.”
The one-of-its-kind exhibition has opened new doors to the entrepreneurs in the field of food and hospitality industry in the region providing a huge platform to explore business opportunities. At the same time, the exhibition is providing students a chance of interacting with the industry for future career benefits.
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Prime Minister Narendra Modi’s failure to lay it out clearly in his speech last night that essential services would not be affected by the three-week nationwide lockdown caused much disruption today.
Online grocers and retailers such as Big Basket, Grofers, Amazon, and Flipkart had to suspend delivery services, partially or fully. At some places, services were disrupted because local authorities misinterpreted the lockdown guidelines. While repeatedly emphasising that people mustn’t leave their homes, Modi did not specify in his speech that services providing food items, groceries, vegetables, medicines, and such would not be affected.
As a consequence, people in several parts of the country immediately crowded shops, looking to stock up for the extended lockdown.
Confusion over lockdown norms continued on Wednesday.
Albinder Dhindsa, CEO of Grofers, tweeted that the local authorities had closed their warehouse in Faridabad and asked for help to “sort this out”.
Subsequently, the online grocer said they were working with the authorities to resume delivery operations soon.
Big Basket suspended its operations entirely, as did Flipkart.
Big Basket said they couldn’t operate due to restrictions imposed by local authorities on the movement of goods.
In a statement to IANS, Rajneesh Kumar, chief corporate affairs officer at Flipkart, said, “Flipkart has temporarily suspended orders as we assess the possibilities of operating in the lockdown. We are prioritising the safety of our delivery executives and seeking the support of the local governments and police authorities to meet the needs of our customers as they stay home during this lockdown.”
Big Bazaar, however, will continue its doorstep delivery in select areas. In a series of tweets, the company shared a list of phone numbers for outlets where customers can call or place their orders through WhatsApp.
It wasn’t just online delivery services that were affected. In some places, neighbourhood shops that are exempted from the lockdown complained that the police were disrupting the supply of essential goods. “They’re saying people will get every essential service during these 21 days,” Faheem, a shopkeeper in Batla House, Delhi, told Newslaundry. “But when the goods aren’t able to reach us, how can we provide for the people and ourselves?”
According to surveys by community platform , the problem of the unavailability of essential goods, online and off, is worsening. Between March 20 and 22, around 35 percent of the customers who participated in the survey were unable to buy essential goods through ecommerce services. The number jumped up to 79 percent between March 23 and 24. Similarly, 17 percent of those surveyed couldn’t buy basic goods at retail stores between March 20 and 22, with the figure rising to 32 percent between March 23 and 24.
Meanwhile, as India settled in for a long lockdown, the number of confirmed coronavirus infections increased to 562, with nine deaths, according to the Ministry of Health and Family Welfare. On Wednesday, five people admitted in hospitals across Madhya Pradesh tested positive, taking the total to nine. Mizoram got its second confirmed case. Four new positive cases were reported from Rajasthan as well, taking the state’s total to 32. Maharashtra, with 122, has reported the most coronavirus cases so far, followed by Kerala with 105.
Ramping up its testing capacity, Tamil Nadu set up its 8th testing lab for coronavirus at a government hospital in Madurai. The Indian Council of Medical Research said on Sunday it had 114 labs for coronavirus testing. Of these, 87 labs are functional and 27 are in the process of being operationalised. According to the , fewer than 17,000 people had been tested in India as of March 22.
The central home ministry the National Disaster Management Act for the first time. It said the virus was a “threat” to the country and the National Disaster Management Authority “considered it necessary to take effective measures”. The , as the explained, makes the NDMA the nodal agency for “coordinating with the states to contain the pandemic, ensure uniform disaster management plans, and provide relief funds for disaster management”.
The law also empowers the central government to take action against anyone obstructing implementation of national plans, including government officials. It provides for a jail term and a fine or both for offences such as “false warning” and “misappropriation of money and materials”.
On Tuesday night, Modi’s speech had led to crowds shops and ATMs.
“What the prime minister announced was a good step towards slowing the virus down, but I feel there was a sense of mistrust which contributed to panic buying,” said Sairah Syed, a private school teacher in Noida who saw her neighbourhood market get instantly crowded. “All I’m saying is that the availability of essential commodities should’ve been mentioned clearly in the speech. At that moment, nobody checked Twitter to see what was going to remain open and what wasn’t.”
An hour after his speech, Modi sent out a tweet urging the public to remain calm and clarifying that essential services would not be affected during the lockdown.
After the speech, the home ministry also a list of services that would not be affected. The ministry also asked the states to dispel rumors about shortages of essential commodities.
Reacting to the lockdown, politician Prashant Kishor said it was a “bit too long” and criticised the government for its “shaky preparedness” to deal with the coronavirus crisis.
Former finance minister P Chidambaram of the Congress described the lockdown as a “watershed moment”. Modi was the commander in India’s battle against the virus, he added, and the people “foot soldiers”.
Chidambaram also suggested a 10-point plan that includes depositing money in the bank accounts of the poor and the marginalised, including farmers and labourers, and cutting GST rates by 5 percent for all essential goods and services from April 1 to June 30.
One of the prominent people who didn’t pay heed to the prime minister’s appeals for social distancing was Uttar Pradesh Chief Minister Adityananth, who was seen attending an early morning ritual in Ayodhya city to shift the idol of Lord Ram from a tin shed to another structure made of fibre until the Ram Mandir is constructed. He described the ritual as the first phase of the construction of the Ram Mandir.
There had been speculation that the event would be deferred owing to the pandemic, but the chief minister went ahead.
The ritual was attended by 20 people, according to . Afterwards, the chief minister urged the public to follow the lockdown guidelines.


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Video Shows Suspect Allegedly Stealing Tom Brady's Jersey From Super Bowl Locker Room
Officials found Tom Brady's Super Bowl LI jersey in the possession of a press member in Mexico
Video reportedly used by authorities to solve the biggest biggest who-dun-it of Super Bowl LI has been released.
In a new clip from The Herd with Colin Cowherd, the man who allegedly stole Tom Brady‘s Super Bowl jersey – which was reportedly found in Mexico along with the New England Patriots quarterback’s jersey from 2015 – can be seen entering and leaving the locker room on game day.
Both jerseys are being authenticated by authorities, ESPN reports.
“The items were found in the possession of a credentialed member of the international media,” NFL officials said in a statement uploaded to Twitter.
Brady’s #12 jersey disappeared from the locker room at NRG Stadium shortly after the Patriots defeated the Atlanta Falcons in February.
Despite a widespread effort to locate the jersey, the garment’s whereabouts remained a mystery for more than a month.
Brady immediately realized his jersey had been taken from a bag he put in the locker and told reporters then, “It’s unfortunate, because that’s a nice piece of memorabilia,” according to ESPN.
“If it shows up on eBay or something, somebody let me know. I’ll try to track that down.”
FROM COINAGE: Super Bowl Winners Pay as Much in Taxes as You Make in a Year
Houston Police assigned a value of $500,000 to Brady’s Super Bowl LI jersey and classified the alleged theft as a first-degree felony, ESPN reports.


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PES 2015 game will be released only in a day worldwide, but its developers - Konami company - have decided to please the fans with PES 2015 launch trailer a bit earlier. The fresh video shows us the marks from the different leading game portals, which are really good, how the upcoming project looks like and what this football simulator means for the developers. Watch, enjoy PES 2015 launch trailer and do not forget that the project will hit PC, current and lst-gen consoles.
PES 2015 launch trailer is out
2014-11-11by Anna Stepko 2419 views


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Medical device maker Volcano Corp. on Feb. 22 said fourth-quarter revenue rose 14 percent over the year earlier as the company continued to gain market share.
The San Diego-based company said quarterly sales rose to $92.7 million, up from $81.2 million in the fourth quarter of 2010. A 20 percent revenue increase in Volcano’s core medical segment business helped to offset a 70 percent drop-off in its industrial business.
Net income in the fourth quarter grew to $29.4 million, or 54 cents per share, reversing a year-earlier net loss of $1.7 million, or 3 cents per share. Those results, however, include a gain of $22 million, or 40 cents per share, related to the release of a portion of the company’s deferred tax valuation allowance.
For the full year of 2011, Volcano said revenues rose 17 percent to $343.5 million from $294.1 million in 2010, while annual net income rose to $38.1 million, or 70 cents per share, from $5.2 million, or 10 cents per share.
Looking ahead, the company expects revenues for 2012 to be in the range of $392 million to $399 million, an increase of 14 to 16 percent from last year.
Volcano makes and sells products that help doctors diagnose coronary and vascular disease and perform medical procedures.
President and CEO Scott Huennekens cited a number of key factors driving growth, including an increasing volume of data showing improved patient outcomes from doctors’ use of Volcano’s image-guided therapy technology.
“The increasing focus on documenting medical necessity for procedures is creating additional momentum for our technologies," Huennekens said.
Volcano shares, trading on Nasdaq under the symbol VOLC, closed Feb. 23 at $28.12.


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In 2010, Apple introduced its mobile ad platform, iAd, as part of then CEO Steve Jobs’ vision to beautify mobile display ads, but that shuttered in 2016. It was considered a rare blemish in recent history.
Since then, the company has been building an in-app ad platform geared toward performance ads instead of the big branding displays of the past.
Apple has been laying a trail of breadcrumbs hidden in terms of service updates that could lead to its developing a closed-loop ad platform aimed at helping developers monetize their apps and acquire new users.
In March 2018, Apple introduced its SKAdNetwork, a privacy-first measurement API that many in the industry believe portends the end of Apple’s mobile ad ID: the IDFA. Over the past two months, Apple made changes to its app developer guidelines and Search Ads Campaign Management API to allow developers to share marketing messages via push notification and advertise through new owned-and-operated channels other than the App Store.
Recent updates to language in Apple’s Search Ads Terms of Service change the definition of “Apple.” Instead of referring to it as “the location of the App Store serving Your Ad Content with Search Ads,” the terms now refer to it as “the location where Your Ad Content is served using the Services.” That change may seem insignificant, but by broadening the scope of “Apple” in the terms of service, the company no longer limits its App Store to being the sole supply channel for search inventory.
Apple has not responded to Adweek’s request for comment on its latest updates.
Charles Manning, CEO of Kochava, confirmed that in recent weeks partners for Apple Search Ads have been able to update their integrations with the App Store owner that theoretically enable it to support new ad formats as well as new supply sources.
“Between an ad channel type and a supply source, there’s a whole myriad of optionality,” said Manning, adding the newly updated integration has the potential to support ad formats on its suite of apps, such as Apple News, though it’s unclear if that will extend to its Safari browser.
According to Manning, Apple’s partnership program means advertisers are now able to attribute an app download to a specific keyword they have bid upon. “It’s a really interesting feedback loop for brand marketers in the same way that they discovered search ads in general across Google 10 to 15 years ago,” he added.
Apple, the world’s first trillion-dollar company, makes most of its money on device sales. The company has taken a staunch privacy-first stance over the years, and it’s essentially broken advertising within Safari. But Apple doesn’t have to cater to Madison Avenue; it needs to win over app developers.
One of the major selling points of the iPhone, and Apple’s other mobile devices, is that users are able to personalize their app experience. Because of this, Apple can’t jeopardize developers’ ability to monetize their apps the way it undermined advertising in Safari, otherwise, developers would flee to Android devices, where Google has a robust ad offering.
By opening up more supply and using the SKAdNetwork to provide targeting and measurement data, Apple can essentially create a closed environment for developers to reach users without sharing a specific ID that would tie back to the owner of a given device.
Where iAd went wrong
Apple brought iAd to market in July of 2010, before U.S. mobile ad spend had eclipsed $1 billion. By the time it shuttered in 2016, mobile ad spend surpassed $10 billion. This year, it’s expected to surpass $120 billion, making it by far the largest digital ad channel, according to eMarketer.
Apple had the ability to be like Amazon when it was running iAd; it could’ve pulled credit card data and download history from iTunes and provided that to advertisers. But sharing such information has simply never been in the company’s DNA, and iAd fell as critics claimed it was expensive, hard to measure and that Apple made the creative process too difficult.
Industry veteran David Fieldhouse was head of mobile advertising at MediaCom during the launch of iAd. He told Adweek that media buyers were willing to pay deference to Apple’s advertising pitch in the early 2010’s, but the terms and conditions of the then-fledgling media owner insisted upon were unpalatable.
“Basically, what happened was–and this is very common with companies like Apple or telcos that dominate in their own sector–they stroll into big media buyers and say, ‘You should listen to us because this is the opportunity of a lifetime,’” Fieldhouse said. “But fundamentally, it wasn’t for the media buying community. They were overly secretive and asked for crazy minimums [spend commitment] and it was enormously overvalued.”
Reach and scale
A key sticking point for media buyers at the time was that smartphones had yet to hit mainstream penetration in the early 2010’s—hence, they were unwilling to commit much more than test budgets when it came to clients’ campaigns.
“The iAd proposition looked very beautiful, as you would expect from Apple, but it was the minimum guarantees and [lack of] data that was the problem,” Fieldhouse said.
But scale isn’t a problem anymore for Apple. From 2012 to 2019, the number of iPhones in the U.S. more than doubled, jumping from 44.5 million to over 105 million, according to Statista.
Where iAd was all about creating a great mobile ad experience, Apple’s new offering is more about app marketing—providing developers with more channels to reach users and drive downloads.
Mike Brooks, svp of revenue at WeatherBug, said his company is starting to evaluate monetization opportunities in new channels.
“Apple is allowing push notification monetization, but that’s a relatively recent thing, and not something we’ll consider launching until maybe Q4,” Brooks said.
According to Manning, the iAd inventory pool eventually became undistinguished from rival media sources on the market. By refocusing its ad offering to its owned-and-operated apps, it can position its wares as a medium where purchase intent is high, especially within the App Store.
“I think that if you look back [to iAd] it was opened up to just about any inventory source much like in AdMob [Google’s rival offering],” Manning said. “I think there’s something with starting afresh that Apple was able to recreate a new curated sentiment around their product stack.”


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In a recent study published within the journal Food Research International, researchers explored the role of message framing in promoting the consumption of different sweeteners, specifically sweet proteins, to cut back sugar consumption. Their findings indicate that individuals usually tend to be influenced by messaging highlighting sugar substitutes’ health advantages, though specializing in their lack of artificial ingredients can also be helpful.
Estimates suggest that European Union residents eat a median of 34 kg of sugar every year, greater than thrice the quantity really helpful by the World Health Organization. The rise in sugar consumption has a deleterious effect on public health and has been related to rising obesity rates. Strategies reminiscent of taxing sugary foods and beverages, strengthening dietary labeling regulations, and reducing the marketing of those foods to children haven’t had the specified effect of reducing their consumption.
Nevertheless, breakthroughs in precision fermentation have allowed scientists to develop ‘sweet proteins’ reminiscent of thaumatin, which is definitely digestible and non-allergenic. Notably, they’re created using yeast to precise and isolate proteins occurring naturally in some fruit. They’re a promising alternative to artificial sweeteners reminiscent of sucralose and aspartame without the associated health risks.
It’s critical to market the novel sweet proteins in a way that influences consumer attitudes and perceptions and translates to reduced sugar consumption. Previous research has indicated that perceptions of health and naturalness have a task to play and will be moderated by body mass index (BMI) and emotions related to sugar consumption, like anticipatory guilt.
In regards to the study
In the current study, researchers investigated how health and naturalness perceptions influenced attitudes toward products containing sweet proteins. A subsequent study also assessed the aspects that moderate this relationship, reminiscent of BMI and anticipatory guilt for health messaging, previous consumption of different sweeteners, and anticipatory pleasure for naturalness messaging.
The researchers tested these influences experimentally by presenting similar messages that only differed in how they described sweet proteins. The health frame focused on their health advantages as a sugar alternative, while the naturalness frame highlighted their differences from currently available artificial sweeteners. To be eligible for the study, participants needed to be between 20 and 70 years old and either be decision-makers for his or her households or share responsibility for food purchases.
Researchers assessed perceptions of the proteins by asking participants to rate the items on Likert scales where higher values indicated higher agreement with statements related to their advantages. Other questions elicited the degree of accountability, responsibility, and guilt participants feel when consuming sugary foods. Participant BMI was calculated from self-reported information. Sociodemographic characteristics were also included. The info was analyzed using methods reminiscent of evaluation of covariance and regression-based path evaluation, with country of residence as a covariate.
For the important experiment on the role of product messaging (health vs. naturalness), data were collected from 296 participants in Denmark, of whom 147 received naturalness messages and 149 received health messages. Half of the participants were male, and the typical age was 27 years.
The evaluation indicated a major difference in attitudes towards sweet proteins between the 2 groups. Participants who received the health-related messaging reported a median favorability of 5.07 out of a maximum of seven, as in comparison with 4.34 for individuals who received naturalness messaging. Gender and age didn’t show significant correlations with attitudes to the products.
In the next study, researchers focused on three countries whose residents have shown interest in reducing sugar consumption – Poland, Germany, and Denmark. There have been roughly 1,000 participants from each country, of whom half received messages related to every experimental condition (health and naturalness). They were 45.59 years old on average, and 48% were male.
Much like the important study, participants across all three countries once more reported more positive attitudes when exposed to the health framing. There was a slight but significant negative effect of BMI on health perceptions with a slope of -0.008. Bootstrapping techniques showed this perception was particularly significant for those with medium to high BMI levels. The implication is that health message framing increases health perceptions for those at high BMI levels. Similarly, anticipatory guilt translated to more favorable product attitudes for individuals who received health messages.
Researchers found a touch significant result for the naturalness messaging, indicating that participants who eat more sweeteners may perceive sweet proteins more positively. Additionally they established that anticipatory pleasure moderates the effect of the naturalness messaging, implying that those that already eat sweeteners could also be more receptive to this message because they anticipate the enjoyment of consuming them.
The study generated novel insights into how sweet proteins will be promoted to consumers to cut back sugar consumption and improve health outcomes. Nevertheless, the authors acknowledge that while attitudes are crucial, they might not all the time translate to behavior and consumption. Further study should strengthen these findings through behavioral data.


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Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.
Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.
We’re excited to announce a preliminary list of speakers, supporting organizations, and an outline of the event schedule for Dragon Trail's 10th anniversary summit, China: The Future of Travel, held from May 19-21, 2019 in Beijing.
In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.


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Researchers from IBM managed to break the record by making the world’s smallest movie.
The film uses atoms as an actor in a movie called “A Boy And His Atomic” lasted 1 minute 35 seconds.
The film is made using stop-motion technique, [...]
There is a new leaked about brother Z10 is equipped with a physical QWERTY keypad, BlackBerry Q10.
Quoted from Techradar, Friday (22/3), BlackBerry Q10 reportedly will be launched on 26 April.
On price, smartphones with OS BlackBerry 10 is estimated [...]
“Microsoft chose HTC to be the first smartphone that shows a real Windows Phone.”
Mobile phone manufacturer HTC back innovate through the launch of Windows Phone distinctively, namely HTC Windows Phone 8X and HTC Windows Phone 8S.
Three of the four phones sold in the world-system Android
Every day the number and types of smartphones is increasing. Choose the one that suits the needs of each person, require adequate information about the technology, features, and operating system. [...]
ASUS recently launched the newest whiz graphics card designed for small form factor PCs.
GeForce GTX 670 DirectCU Mini Series can be used for mini-ITX motherboards.
GTX 670 DirectCU Mini has a dual-slot with a length of only 17cm with NVIDIA GTX 670 [...]
Requires heavenly guidance in work or romance.
A temple in southern Taiwan will launch a smartphone app that can help religious Taoist to seek enlightenment from the Almighty when being activity.
In a report released CNA news agency on Saturday (10/22), [...]
Buzz Aldrin, Apollo 11 astronaut, plans to sell graffiti sheets contains instructions and guidelines that he uses when for the first time landing on the Moon.
Sheets of paper that contains guidelines used Aldrin when Neil Armstrong was driving the Lunar [...]
Not only are the latter PS4 started leaking in the virtual world. Candidate key rival, the Xbox 720, recently much talked specifically about the specification.
Quoted from Ubergizmo, Thursday (2/7), the successor to the triumph of the Xbox 360 is reportedly [...]
One of the advantages of this device is able to work without a hitch with Apple Time Machine
The company Western Digital announced a new version of an external hard drive My Book Studio.
USB 3.0 capability is now added to the family hard drive My Book [...]
Want to buy the BlackBerry 10 but doubt whether it can be better than Android or iPhone? There are ways to overcome these doubts.
Quoted from Cnet, Tuesday (2/4), you can try this new OS directly either on Android or iOS devices via the browser.
Easy to find because it is positioned right next to the “Like”
Facebook are testing the “Reply” button at the comments posted on the Timeline each user, say a Facebook spokesperson told Mashable last weekend.


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Off-Facebook Activity lets users see a summary of the apps and websites that send Facebook information about their activity.
Over the past decade when we saw Facebook shifting from just another social network, it greatly expanded its feature range. With this, tools such as “Facebook Login” and “Facebook Pixel” were launched.
In the case of the former, website owners can record your information when you use Facebook to log in onto their sites and then use this to display targeted ads. For the latter, it is a tool that allows website owners to integrate a piece of code which can be used to track site visitors and their actions. Later on, the data gained by tracking those users can be utilized for better ad targeting.
With this, in a bid to increase transparency, Facebook has launched yet another feature working with its privacy experts. Dubbed as “Off-Facebook Activity”, it comes as a fulfillment of the announcement CEO Mark Zuckerberg made last year along the lines of,
“Once we roll out this update, you’ll be able to see information about the apps and websites you’ve interacted with, and you’ll be able to clear this information from your account.”
What this means is that you can now view all the data that third-party apps and websites have been sharing with Facebook and not only anonymize it but also turn off future data collection activity. For example, if I find Amazon collecting my “likes & shares” for some reason, I could restrict that if I wanted to with this new tool.
However, as evident from the screenshots above, a downside is that if you choose to disconnect the data-sharing capability with a specific website or app, you’ll also be instantaneously logged out from that respective app or site. Moreover, it is to be clarified that the data is not deleted with the “Clear History” button, rather your profile is disassociated with it removing any link that could be used to identify that it is yours.
Regardless, the recent announcement will indeed help Facebook move towards the good books of its security-conscious users and earn their trust, particularly since the Cambridge Analytica scandal.
Currently, this feature has been rolled out in a handful of countries only: Ireland, South Korea, and Spain. It will be available in other countries in the coming months as Facebook wants to make the transition slowly in order to ensure that it is working reliably once active.


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Several skill-based or job training programmes have been launched to curb unemployment in the country. some organisations have joined hands with institutes to launch these skill programmes and make today’s youth job-ready. From marketing to cloud computing to electronic retails, a list of courses launched in partnership with industry, offering jobs.
Clever Harvey has launched a course ‘JuniorMBA Marketing’ in collaboration with PUMA. The course will provide in-depth knowledge of what marketers do. It will include case studies of companies like Starbucks, Burger King, Apple, and Cadbury. Students will be working in groups and guided by a Clever Harvey facilitator. The 25-hour program ends with a project, where students design a social media campaign enabling PUMA to build its following among teenagers.
Digital Skills in Networking, Cybersecurity
The National Skill Development Corporation (NSDC) has collaborated with CISCO Networking Academy to provide comprehensive digital skills to today’s youth. The curriculum consists of networking, cybersecurity, programming, the Internet of Things (IoT), digital essentials, and Linux. The partnership aims to prepare candidates for entry-level ICT jobs and help them pursue additional training or education, and earn globally recognised certification.
BSc programme at IIT Madras
The Indian Institute of Technology (IIT) Madras will collaborate with IBM to launch an online BSc program and augment select courses on the NPTEL platform. The course will offer a quantum computing course, data science, and artificial intelligence (AI) along with technical inputs to provide students with a current industry perspective. IBM experts will carry out the online technical sessions.
Electronics retail training programme
The National Skill Development Corporation (NSDC) along with Samsung India will train youth in skills that can help them gain jobs in the electronics retail sector. The aim is to train over 50,000 people in the next few years. Candidates will receive 200 hours of blended classroom and online training. As part of the training, they will receive five months of on-the-job training (OJT) at Samsung retail stores, along with a monthly stipend at par with industry standards, the smartphone company said.
Cloud computing by Amazon
Amazon is offering an AWS re/Start program- a full-time, classroom-based training and skills development course for learning cloud computing. Candidates do not need to have a background in technology to apply for the course. The candidate will get knowledge about technology-related things and learn important skills including resume writing, methods of appearing for interviews and other things. Amazon claims that this course aims to prepare the candidate for all entry-level cloud positions.
Career as a politician
The Indian School of Democracy (ISD), New Delhi has launched a nine-month executive program titled ‘The Good Politician (TGP)’ for candidates who want to make a career as a politician. The leadership program is for those who aim to contest elections as sarpanch or councillor.


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The International Monetary Fund, the global lender, has published its flagship biannual survey – World Economic Outlook yesterday. This is the second report (first one came in April this year) under the Indian American IMF chief economist- Gita Gopinath. The document forecasts global and national economic growth in near and medium context.
The document is generally published in October and April and, policymakers in more 180 countries eagerly wait for this report. The report has very positive findings about India with the country being the fastest-growing large economy in the world in 2018. For the upcoming years too, India will remain the fastest-growing emerging economy, ahead of China.
In 2018, India grew at 6.8 per cent compared 6.6 per cent growth posted by China. In the ongoing calendar year, India is estimated to grow at 6.1 per cent, the same rate as that of China. But in the next calendar year, Indian economic growth is expected to race ahead to that of China by 1.2 percentage points.
India projected to remain one of the fastest growing economies of the world in 2019-20 and also in 2020-21, according to "IMF ,World Economic Outlook-2019 authored by Chief Economist Gita Gopinath.#IMFMeetings pic.twitter.com/vU2eWzS9GV
— Ministry of Finance (@FinMinIndia) October 20, 2019
This year, IMF report categorized the countries is a very unusual nature, the countries which are expected to contribute to global growth were put separately from group of four (US, Euro area, China, and Japan) – the countries which will the slowdown. Usually, IMF divides the countries on developing country and developed country, but, to categorize China among those whose growth will moderate, it invented a group of four category.
“Growth is expected to moderate into 2020 and beyond for a group of systemic economies comprising the United States, euro area, China, and Japan—which together account for close to half of global GDP,” said the IMF report.
The Indian economy is expected to contribute most global growth, amid slowdown in major economies. The world category, which is expected to push the global growth, is led by India. “The strengthening of growth in 2020 and beyond in India as well as for these two groups (which in some cases entails continued contraction, but at a less severe pace) is the driving factor behind the forecast of an eventual global pickup,” reads the IMF report.
#IndianEconomy is projected to contribute the most to global growth when compared to other large economies of world, says the 'World Economic Outlook- Global Manufacturing Downturn, Rising Trade Barriers' Oct 2019 , report of the IMF.#IMFMeetings pic.twitter.com/nUXngw19u3
— Ministry of Finance (@FinMinIndia) October 20, 2019
The global growth for 2019 was downgraded from 3.3 per cent in April report to 3 per cent in the latest report. This is the lowest economic growth since the Great depression of 2008-09.
The primary reason behind global slowdown is softening industrial production. In the last few years, major industries like automobile, steel production is facing a serious slump in demand. The second major reason behind global growth slowdown is the ongoing trade war, especially the US and China one. The Chinese economy, which is a major contributor to global growth, is severely hit by Trump’s tariffs.
The trade volume and global manufacturing PMI registered a negative growth in the ongoing fiscal year. The prospects of future do no look bright for the global economy, as investment across the developing world has declined significantly. Investment drives growth, and decline in investment means the growth will not pick up in the near term.
Indian economy, along with BRICS minus China plus Mexico, is expected to post a recovery in 2020, and lead the global growth. “In a few major economies, including India, Brazil, Mexico, Russia, and South Africa, growth in 2019 is sharply lower than in 2018, also for idiosyncratic reasons, but is expected to recover in 2020,” reads the foreword by Gita Gopinath.
IMF is optimistic about the Indian economy and it vindicates that the ongoing ‘growth recession’ is temporary, triggered by cyclical factors. Indian economy will lead the global growth in next year, and other developing countries (minus China) would assist it.
The policy analysts, economists and corporate houses around the globe have given very positive reviews about the economic policies of the Modi government. Two of the most important economic reforms have been in the fields of indirect taxation and the insolvency process.
The GST was waiting for implementation in the policy corridors for almost three decades as the previous governments could not bring all the stakeholders together to implement the uniform indirect taxation. But the Modi government has been able to build consensus for the implementation of GST in one of the most complex markets around the world. GST has helped increase the number of indirect as well as direct taxpayers. Top economists have predicted that GST will improve the GDP growth of the country by 1-2 per cent.
The global growth is on a downward trajectory with 4 per cent in 2017 to 3.6 per cent in 2018. The IMF projected further moderation to 3.3 per cent in April 2019 report, but modified it to 3 per cent in the current report. The Indian economy is expanding at a fast pace while global economic growth is slowing down. The global growth for the ongoing calendar year is 3 per cent while India’s economic growth is projected at 6-7 per cent, almost double to that of global growth.


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A recent scam promotes discounts on Kendra Scott jewelry using Facebook ads. The company confirms the coupon is not valid and cannot be redeemed in stores or online.
If you're using your credit card information on sites, make sure to double-check that you're buying from reputable sources, and do a quick online search for reviews about the company.
When shopping online for #BlackFriday and #CyberMonday, ensure the site is secure and reputable before providing your credit card number and personal information. Report fraud and attempted fraud to the FBI's Internet Crime Complaint Center at https://t.co/E4nYg3SYDj. pic.twitter.com/DQFYBax1Wq— FBI (@FBI) November 21, 2018
Also, remember if the deal is too good to be true, it probably is.
Follow Erica Simon on Facebook and Twitter.


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More e-retailers are sending emails to consumers who’ve added products to their online shopping carts but then left without buying. Nineteen percent of retailers listed in Internet Retailer’s "Top 500 Guide" and "Second 500 Guide," which collectively rank the top 1,000 e-retailers in North America by sales, send at least one cart abandonment email. That’s up from 14.6 percent that did so in 2011, according to email marketing vendor Listrak. Listrak’s annual analysis of the cart abandonment email practices of the Top 1,000 retailers show that smaller retailers, in particular, stepped up their use of email to encourage consumers to
I've been in the email marketing industry a long time—more than 10 years—which means I've pretty much seen it all. But what surprises me the most are the mistakes that keep happening over and over again. Many of these should have been eradicated long ago. We talk a lot about best practices, but here is a list of the 10 worst practices that are killing email campaign ROI.
Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.
How often do you evaluate the health of your email lists? Last year, MarketingSherpa reported that 33 percent of businesses are seeing a decline in their list sizes, with business lists experiencing an average decrease of 13 percent. Other industry stats put the average attrition rate above 30 percent annually. List attrition is caused by a number of factors: people change jobs and subsequently their business email addresses, or they change their personal email to switch ISPs or avoid spam and start fresh. This churn can wreak havoc not only on your deliverability but on your ROI.
It may seem unfair that email design affects deliverability, considering marketers have to design for everything from smartphones to desktops. But it's true, and Ross Kramer, co-founder and CEO of Lititz, Pa.-based email marketing firm Listrak, has suggestions to ensure all messages look the way they should.
Virtually every marketer uses e-mail, but not everyone uses it well. In fact, there are several common mistakes marketers make in their e-mail communications, and in its white paper, Top 20 Mistakes Made by Email Marketers and How You Can Avoid Them this Holiday Season, e-mail marketing solutions provider Listrak tackles ways to combat these mistakes.
Nov. 5, 2008, 1:00 PM - 2:00 PM ESTRegister NowWords are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or misaiming their word-weapons. Here is a short and dynamic refresher loaded with principles and examples email marketing professionals can start using profitably this very afternoon.Matt Elliott, Director of Client Services,…
LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies.
Effortless E-mail VerticalResponse, a self-service e-mail and direct mail service provider, has announced it is adding a new set of tools to its e-mail marketing product. The improvements allow users to address the look of outbound communications, as well as strengthen their ability to track response. Specifically, the new features include Email Canvas, a tool that includes several prebuilt layouts into which users can add text and images; a media library into which images can be uploaded and stored; a Click-to-Conversion tool that enables users to track a recipient’s initial click to a page visit; and a ROI calculator. Web: www.verticalresponse.com Find the Best Postal


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The time has come for Pinterest to release its top trends for the month. Although December has just begun, the search platform is on top of what has piqued users' interest this season, and the findings in the shoe department were, well, interesting. Pinterest just reported that searches for wedge sneakers (yes, you read correctly) have increased by 198% year over year.
You may recall that the world was flooded with wedge sneakers circa 2012, and the trend eventually peaked and faded away. Perhaps the chunky dad sneakers that have been so popular have something to do with the interest, as many of them resemble a new take on wedge sneakers. But if it's the classics you prefer, Isabel Marant still makes those.
Aside from the most controversial of sneaker trends, searches for sweater-and-skirt combos, Chelsea boots, and trench coats have also gained major steam as of late. But if it's the wedge sneaker trend you miss, you're in luck because we found the best pairs. Keep scrolling to shop them, if you're so inclined.


text: < p>< span>< span>[#image: /photos/53db1c846dec627b14a1a06d]||||||< em>The U.S. dollar stretches about 40 percent further in Fiji than it did this time last year. Now airfares are down too! Photo courtesy of the Fiji Visitors Bureau. < p>by < ahref="/perrin-post/2009/04/travel-deals-sa">Kathryn Maier on Travel Deals< p>[#image: /photos/53db1c846dec627b14a1a06b]||||||Fiji has been a bargain lately, thanks to the favorable exchange rate, but airfare has remained pricey ... until now. < strong>< ahref="http://www.airpacific.com/default.aspx">Air Pacific < span> is now offering < strong>flights from Los Angeles to Nadi, Fiji, for $860 per person including taxes. That's about 25% less than the next-best fares we're seeing. < br>< p>Once you get to Fiji, you'll find similar savings at hotels. As < ahref="/travel-tips/travel-specialists/2008/08/Wendy-s-Rolodex-of-Travel-Specialists">Lynette Wilson, the Fiji expert in < ahref="/travel-tips/travel-specialists/2008/08/Wendy-s-Rolodex-of-Travel-Specialists">Wendy's Rolodex of top travel specialists, says in the upcoming July issue of < em>Condé Nast Traveler, "It's like Let's Make a Deal" at Fijian resorts right now. While it would havecost $6,500 to spend a week at a five-star resort last summer, Wilsoncan get you the same trip for about $5,000 this summer. Check out our upcoming July issue--or < ahref="/travel-tips/travel-specialists/2008/08/Wendy-s-Rolodex-of-Travel-Specialists">contact Lynette--for more information about deals at specific resorts.< p>< strong>Book by: June 30.< p>< strong>For travel through: December 31.< p>< strong>Book through: The Air Pacific < ahref="http://www.airpacific.com/booknow.aspx">reservations page, or by calling 800-227-4446.


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08:38 | 22/05/2019 Cooperation
(VEN) - The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will promote further competition and open new opportunities for 700,000 companies and hundreds of thousands of household businesses. However, to take advantage of the trade deal signed last year, businesses need to take the initiative in seeking opportunities rather than calling for support in a passive manner.
This sentiment was conveyed by Deputy Minister of Industry and Trade Tran Quoc Khanh at the Vietnam Private Sector Economic Forum 2019 - Enterprise and CPTPP that took place in Hanoi on May 2 under the guidance of the government and the Central Economic Committee.
Proactivity in CPTPP
In his opening speech, Vu Tien Loc, Chairman of the Vietnam Chamber of Commerce and Industry (VCCI) said Vietnam had undergone the first three months of CPTPP implementation. This new-generation high-standard free trade agreement (FTA) has attracted great attention of the domestic business community. The CPTPP is expected to benefit Vietnamese exporters, with tariff reductions creating advantages in competition with rivals from other countries. Sharing this opinion, Deputy Minister Tran Quoc Khanh said the CPTPP had come into force in eight of its 11 signatory countries, including Vietnam. Containing high-level commitments, the agreement addresses not only traditional issues such as trade in goods and services but also new ones such as labor and enterprises. With high-level requirements in terms of management transparency, the CPTPP is expected to promote global progress, creativity, trade and investment, helping improve the lives of workers and all people.
“Like its World Trade Organization (WTO) membership, the CPTPP will help Vietnam further institutional improvements. The agreement will help Vietnam accelerate renovation and growth, improve the business environment as well as the transparency, uprightness and fairness of the state administrative apparatus. The CPTPP will also help Vietnam promote administrative reforms, tighten discipline, prevent and combat corruption and bureaucracy,” Deputy Minister Tran Quoc Khanh added.
The Deputy Minister of Industry and Trade said he believed the CPTPP would help Vietnam attract more investment and increase exports.
Backbone of textile, garment industry
Unlike other trade deals, the CPTPP consists of a specific chapter addressing the textile and garment industry. Vu Duc Giang, President of the Vietnam Textile and Apparel Association (VITAS), affirmed the CPTPP would become the backbone of the Vietnamese textile and garment sector.
In his opinion, the textile and garment development plan is unsuitable to rapid changes in this sector. VITAS has submitted many proposals to the government and the Ministry of Industry and Trade in a bid to affect change. Vu Duc Giang said the government needs to control the granting of investment licenses by localities.
The president of VITAS has three proposals. First, a development plan for the textile and garment sector with a vision for the 2035-2040 period should be created, which indicates the role of the government in controlling the licensing of investment in the textile dyeing industry in localities and industrial zones. Second, the Ministry of Industry and Trade should be a pillar in the strategy to develop support industries for the textile, garment, leather and footwear sectors. Third, a transparent legal framework should be created to serve the implementation of the CPTPP, and state management authorities and localities should ensure effective operation of this legal framework to promote sustainable development of the sector.
Deputy Minister Khanh said the CPTPP has strict rules of origin, but in the long term, it will increase the domestic value of export goods.
The deputy minister added that when the FTA between Vietnam and the EU takes effect, the domestic textile and garment sector would attract major investments.
Steel sector opportunity
Vo Minh Nhut, President of NS BlueScope Vietnam, said CPTPP member countries are committed to reducing their import taxes on Vietnamese steel to zero percent, and Vietnamese steel exports to these markets are subject to neither anti-dumping taxes nor technical barriers.
Deputy Minister Tran Quoc Khanh said the domestic steel sector, like the textile, garment, leather and footwear sectors, still lacks support industries. Prior to 2018, Vietnamese businesses could not manufacture hot rolled steel and had to import from other countries. They had to pay trade defense tariffs. Recently, however, domestic companies have mastered the manufacturing of hot rolled steel, promising new opportunities for the sector.
“To seek new export opportunities, the steel sector should promote the manufacture of hot rolled steel,” the deputy minister said.
Lan Anh & Thu Phuong


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Hero MotorCorp’s Glamour has become the best selling 125 cc motorcycle in last three months of 2016, which led the company to the top spot by ousting the Honda Motorcycle in the segment. Before that Honda CB Shine was the best selling motorcycle in the highly contested 125 cc segment. Hero MotoCorp sold a total of 109955 units of motorcycles in the 125 cc segment in April, 2016. These motorcycles include models like Glamour, Super Splendor and Ignitor. In April, 2015 Hero MotoCorp sold a total of 82298 units of 125 cc motorcycles. So far, the sales in the segment for Hero MotoCorp has been increased by 33%.
Before April, 2016 Honda was at the top spot in the 125 cc segment. In April, 2015 the company sold 74532 units of 125 cc models which comprise CB Shine, CB Shine SP and CBF Stunner. The CB Shine was the best selling model in the4 segment. But one year later in April, 2016 the sales figure has dropped to 66700 units, which marked a 10.5% fall.
In April, 2016 the Honda CB Shine lost the top spot to the Hero Glamour. The CB Shine sold 52752 units in the time period compare to 73291 units in April, 2015; while the Hero Glamour sold 66756 units in the same time compare to 51829 units. In the financial year 2016 Hero Glamour sold a total of 679147 units compare to 551486 units in financial year 2015, which marked 23% growth. Now the Hero MotoCorp is planning to sell a million Glamours in the 125 cc segment by the end of 2018 financial year, the company has not revealed anything officially although.
According to SIAM in last financial year the 125 cc has seen a steady growth, while the below 110 cc segment and 150 cc segment has seen a decline. SIAM reveals, in financial year 2016 a total of 1790896 units were sold in the 110 cc – 125 cc segment compared to 1623670 units in 2015 financial year. So far, the segment has seen a 10% growth in one year.


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If the idea of a marijuana-friendly town gives you an anticipatory buzz, you may consider taking a trip to California, where one municipality is slated to become one big pot tourism destination.
Recreational marijuana will be legal in California as of Jan. 1, and in an effort to take advantage of the impending green rush, American Green Inc. — a company that makes cannabis products like body balms, pet treats, and mints — has purchased the entire town of Nipton for $5 million, Bloomberg reports.
The goal is to turn it into a weed-friendly tourism spot over the next 18 months by using some existing structures and building others, all powered by renewable energy.
For example, a new facility will make water infused with Cannabidiol or CBD, which doesn’t make you feel stoned but is believed to have medical benefits. There are plans for edible marijuana products, retail stores, and even artist-in-residence programs as well.


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RetraStrap attatches to the handle of your rolling luggage so you call pull your bags, hands-free.
Autonomous car company Nuro announces partnership with Domino's Pizza in Houston
Facebook unveils plans of Libra cryptocurrency, Calibra 'wallet'
Here's why the future of mobility is sucking the air out of low-tech conventional tires
Amazon to end its social network, Amazon Spark
Marvel’s new app to help develop young children’s language, reading skills
This scary deepfake tool can make someone say something they never said — Future Blink
These environmentally-friendly headphones could be the future of “green” electronics — Future Blink
Samsung releases its new fitness tracker, the Galaxy Fit, in the U.S.
This immersive VR experience transports you to ‘Star Wars’ and other fictional universes — Future Blink
Here's a look at what Uber Air drones, skyports may look like
China behind powerful cyber attack during Hong Kong protests, Telegram claims
Huawei cancels new laptop launch, cites U.S. ban as cause


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- City Fajr Shuruq Duhr Asr Magrib Isha
- Dubai 03:59 05:25 12:20 15:41 19:10 20:35
Facebook, the world's largest social-networking site, will open a sales office in Hong Kong, in a move to tap the region's booming Internet scene, local media reported on Wednesday.
The Hong Kong office will service brands, companies and agencies in Hong Kong and Taiwan that want to advertise or launch marketing campaigns on its website, the company said in a statement.
Facebook has been banned in mainland China, the world's largest Internet market at over 450 million users, since 2009 and since then many Facebook-clones have sprung up to fill the void.
"By continuing to build our presence in the region, Facebook will be able to directly provide full support to advertisers here," Blake Chandlee, a Facebook executive, said in the press release.
Facebook opened offices in Singapore and India last year and has been looking for ways to expand into Asia, home to millions of young, savvy Internet users.
Hong Kong's South China Morning Post reported that Jayne Leung, a former Google executive, will head Facebook's North Asia operations.
Facebook's Chief Executive Mark Zuckerberg toured China last December, visiting the heads of numerous Chinese Internet firms including Baidu Inc, Sina Corp and Alibaba Group.
Follow Emirates 24|7 on Google News.


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Digital currencies generally refer to acceptable means of payment completed through electronic forms. The last couple of years have seen a record number of entrants into the digital currency space, which has largely been dominated by cryptocurrencies, whose value seems to keep rising with every bout of human acceptance. In Africa, monthly cryptocurrencytransfers to and from Africa under $10,000 increased 55% over the past year, reaching a peak of $316M in June (1). Also, according to the 2020 Global Crypto Adoption Index from blockchain analytics firm Chainalysis, South Africa, Kenya and Nigeria are among the world leaders in peer-to-peer cryptocurrency trading (2). Accordingly, Nigeria recorded weekly peer-to-peer volumes between $5M and $10M. Kenya and South Africa followed with an average of between $1M and $2M per week (3).
The statistics above solidifies one thing – blockchain technology is here to stay! And the reality of this statement begs the question of how we can fully maximize the benefits that blockchain technology brings. Over the last couple of years, the biggest issues on acceptance have centered on two main factors. Firstly, the erratic nature of these cryptocurrencies being mined, and secondly, the unregulated nature of these cryptocurrencies, which is where the Central Bank Digital Currency comes in.
The Central Bank Digital Currency (CBDC) is a form of blockchain technology that assumes the benefits of having a digital payment system but is particularly used as a virtual form of a country’s fiat currency. Simply put, it is an electronic record or digital token of a country's official currency. The major difference between this and the regular cryptocurrency is that the CBDC is typically heavily regulated by an individual country’s central bank, given it closely represents the country’s fiat currency. The reality is, central banks across the world now face stiff competition with their country’s currency due to the increasingly rapid nature of acceptance of cryptocurrencies. Currently, there are more than 87 countries exploring the possibilities of having their own CBDC (4).
African countries are currently closely monitoring the global trends, with Nigeria now leading the pack to become the first African country to create its own CBDC, effectively becoming only the 7th country in the world to develop its own crypto asset, with the U.S. still in the research stage and China currently in its pilot phase.
The importance of these digital currencies in Africa cannot be over emphasized, largely due to some of its benefits, the first of which is its ability to facilitate financial inclusion. For example, according to a report by Enhancing Financial Innovation and Access (EFInA), only 64% of Nigerian adults were financially included, while 36% of Nigerian adults (which translates to 38 million) were completely financially excluded as of 2020 (5). An individual country’s digital currency would typically allow rolling out of the USSD (Unstructured Supplementary Service Data) version of the e-currency as an alternative to downloading the digital wallet for people who do not have access to the internet. This would allow for people without any level of sophistication whatsoever to still be able to use the e-payment system.
Secondly, and perhaps most importantly, the CBDC helps to create a relatively easier system of payment. In essence, the CBDC is expected to create a more secure, faster and cheaper means of carrying out financial transactions and currency exchange. This could be a major game changer for cross border trade as it could drastically reduce the cost of doing business with other countries as there are typically no middlemen with blockchain technology. An exciting possibility is the creation of one unique digital currency which can be used for cross-border trade in Africa, with acceptance by other African countries. For years the dream has remained elusive for East and West African regional blocs to create common currencies that will improve trade among member states. This could finally start looking like a not too far reality for the region as a lot of African countries have started showing some genuine interest in blockchain technology, and a willingness to explore its potential benefits. For example, in April, the Ethiopian government confirmed that it had signed a deal to create a national database of student and teacher IDs using a decentralized digital identity solution (6). The deal involves providing IDs for 5M students across 3,500 schools which will be used to store educational records. This deal is perhaps the largest deal to be signed by a government and has been making waves in the crypto-asset industry. Akin to this, Ethiopia has also adopted a Digital Transformation Strategy, where the government explicitly underscored the willingness to adopt a decentralized ledger technology that underpins cryptocurrencies. This is specific to the agricultural sector with the aim of benefiting farmers who are currently getting minimal amounts for the hardest work they put in the value chain. The adoption of the technology will allow traceability of transactions and is expected to force companies to ensure that their farmers adhere to Fairtrade Standards. In addition to the agricultural sector, the country’s Digital Transformation Strategy also incorporates the use of this technology in the tourism sector.
In conclusion, Africa may become the next big digital currency market – leapfrogging the migration from cash to credit cards, and moving directly into digital currencies. While the emergence of digital currencies presents several challenges in regards to global adoption, due to its privacy and security concerns, it clearly has benefits that cannot be completely overlooked, especially for Africa. We at RENEW are closely monitoring developments, to ensure we can take advantage of opportunities that these developments may create for the IAN in the not-too-distant future.
Renew Capital is an Africa-focused impact investment firm that backs innovative companies with high-growth potential. Renew Capital manages investments made on behalf of the Renew Capital Angels, a global network of angel investors, foundations and family offices who seek financial returns and sustainable social impact. For the latest on investing in Africa, subscribe and follow us at our social links below.


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Perfect weather for five consecutive days, more than 600 exhibitors and an estimated turnout of 50,000 underscored the positive mood at the 41st annual United States Sailboat Show in Annapolis, Md.
More than 25 new boat models were presented, approximately 1.2 miles of docks were lined with boats of all sizes - from children's dinghies to the 160-foot three-master Arabella - and all of the booth space on land sold out.
"It is very impressive the way the sailing industry decided it was time to put economic problems and labels behind them and put forth an effort unlike any in recent history," said Paul Jacobs, general manager of United States Yacht Shows Inc., producer of the Annapolis Boat Shows.
"All major sailboat manufacturers reported sales that exceeded their expectations [and] many retail vendors reported numbers way above last year," said Jonathan Banks, executive director of the industry group Sail America. "It's a little premature to call it a turning point, but it sure feels like one."
People traveled far to attend Annapolis, Banks added, because dealers no longer carry large inventories. "A boat show, and especially Annapolis, is the place to see all the new boats and products with experts at hand."
One of the most crowded spaces was Beneteau's dock, where the new Beneteau Sense 50 made its U.S. debut among other models. In front of dozens of spectators at 2, 4 and 6 p.m. each day the company held demonstrations of the boat's Dock & Go joystick docking system. It spun the 15-ton 50-footer around in a full circle inside a 60-foot-square basin without the boat touching the dock.
The performance that the helmsman carried out with one hand and no sweat drew repeated cheers and applause. "We sold four of these during the show and three others are in the works," said Mike Lecholop, Beneteau USA vice president of sales. "It was a delightful event and I heard several competitors did well, too."
Attendance increased more than 10 percent from 2009 and people were reported to have spent money in all areas of the show.
"Not only was the number of attendees up considerably, but the quality was up immeasurably," said Ed Hartman, president of United States Yacht Shows. "Coincident with the stock market rise over 11,000, wallets opened up and sales of merchandise, services and boats were surprisingly strong," he added.
Comments, photos and videos are available at www.usboat.com.
— Dieter Loibner


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Sales of clean and natural beauty and personal care products grew to nearly $30 billion at the manufacturers’ level in 2020, despite the COVID-19 pandemic wreaking havoc on many markets.
According to Kline’s recently published Natural and Clean Beauty Global Series, covering the United States, China, Brazil, and Europe, market performance largely varied by region. Some markets, such as Brazil, saw little to no change in consumption; others, such as Europe and the United States, were hit much harder. Collectively, the global market saw 2.1% growth, driven by various bright spots including a stellar performance from indie brands and self-care-oriented products. Continue reading


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Y&R New York launched a campaign introducing Ball Park’s expansion into the jerky category with a new flame-grilled offering, dropping the “So American” tagline in the process.
The brand, best known for its hot dogs, is entering a market beyond the refrigerated and frozen food sections of the grocery store for the first time with its jerky line, hoping to appeal to jerky lovers and fans of the brand who are up for trying something new. Jerky is a growing market, with a recent NPD Group study finding an 18 percent rise in adult consumption of meat snacks over the past five years.
“We have high-growth aspirations in jerky, which we think will be fantastic in building the overall Ball Park brand,” Timothy Smith, vice president, general manager of Tyson’s Emerging Brands Group, told AdAge.
But jerky is also a crowded category, dominated by big players like Jack’s Links and Slim Jim. Y&R New York’s launch spot, “Vending Machine” seeks to differentiate the brand, based on the insight that some people find jerky too tough. The spot introduces Ball Park Flame-Grilled Jerky as “tough, but also tender” with a scene depicting character actor “Tiny” Lister vigorously shaking a vending machine to retrieve a bottled water for a co-worker, reinforcing the message a voiceover proclaiming the meat snack “Dried to be tough, flame grilled to be tender.” It ends with the new tagline, “Grab Life By The Ball Park.” Yikes. Supporting the broadcast effort will be digital, in-store, PR and influencer initiatives. Beginning on October 19, the brand will roll out a social effort calling on consumers to tweet their tough problems to @BallParkBrand using the hashtag #HelpMeTiny.
Following Ball Park and parent company Hillshire Brand Company’s acquisition by Tyson Foods last year, Smith says the spot is the beginning of a larger campaign for the brand which will see its marketing budget nearly doubled. The effort will continue with the “Grab Life By The Ball Park” campaign extended to the brand’s more familiar hot dog and hamburger offerings next year.


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In 2014 was deplorable for NYSE: SKLZ. Shares of the mobile gaming competition platform soared to $46 in February however have actually decreased by greater than 90% since then. Nevertheless, it was an excellent year for the underlying business, with substantial year-over-year (YOY) profits growth. Additionally, SKLZ stock has numerous development stimulants this year, which might successfully assist it out of its present rut.
The Skillz platform creates an affordable and exciting gaming experience. It facilitates the creation of competitions on its platform as well as acts as a bridge in between players as well as programmers. Moreover, its engaging organization design concentrates on monetization via competitors. The system can bring in substantially extra paying individuals via this model than developers using traditional monetization options.
That said, advertising and platform expansion prices remain to rise strongly. Still, it shows up that Skillz is taking steps to suppress costs and take a course to profitability.
SKLZ Stock: Plenty to Watch for This Year
This year guarantees to be a hit one for Skillz and also SKLZ stock. It has a couple of catalysts in motion which could be game-changers.
As an example, back in February 2021, SKLZ stock enjoyed an amazing run-up after introducing its NFL partnership. Now, the NFL will certainly be introducing NFL-themed mobile games on the Skillz system. A programmer obstacle will be held to pick the most effective or numerous finest of these games for the platform. With the NFL being one of one of the most preferred sports organizations globally, Skillz should see a considerable uptick in individuals.
Additionally, Skillz launched in India a couple of weeks back. This notes the very first significant expansion effort right into new area for the firm. CEO Andrew Paradise has actually talked about the possibility considering that Skillz came to be a noted entity. Since November of in 2015, about 300 million mobile players were in the nation, valued at a monstrous $1.8 billion. The Indian mobile pc gaming market is expected to grow by double-digits to over $6 billion by 2025. Moreover, though the acquiring power in India is considerably less than in the States, a large increase in active users can assist the business’s cost per install dramatically.
Bringing Expenses Down
Acquisition prices are still a big trouble for Skillz as it looks to turn a profit in the not-so-distant future. Nevertheless, it shows up that administration is operating a two-fold technique that could significantly bring down costs.
To start with, the business acquired artificial intelligence (AI) ad-tech system Aarki this past June. The system will allow Skillz to efficiently predict customer costs and conversion rates moving forward. This will certainly enable the firm to leverage details from the platform to increase customer involvement.
In addition, Skillz is aiming to purchase brand-new material and collaborate with various other video gaming business to boost organic traffic on its system. In 2015, it spent $50 million in Leave Gamings to expand into numerous multiplayer genres. Therefore, it recently revealed the launch of a game called Big Dollar Hunter: Marksman, which aided considerably boost active individuals.
TOP 5 TECHNOLOGY STOCKS FOR 2022
The Bottom Line on SKLZ Stock
All told, SKLZ stock had a featureless run last year at the marketplace. Regardless of the remarkable topline development, capitalists are trepidatious regarding the platforms’ increasing purchase prices.
However, Skillz is looking to bring down these expenses with an efficient two-fold approach. That, plus solid development chauffeurs this year, should help the stock and also its underlying service zoom past assumptions.
Will Skillz Recover in 2022?
Skillz (NYSE: SKLZ) stock crashed in 2021 as a result of degrading running efficiency. Financiers interested in Skillz stock are now asking if it will recoup in 2022.
Slowing down user growth
Skillz is a mobile-gaming system where users can bet on the video games they play. The bulk of Skillz’s battles in 2021 can be translucented its monthly energetic user trends. In the 9 months ended Sept. 30, 2020, Skillz raised month-to-month average individuals (MAU) to 2.6 million, up from the 1.5 million it had during the exact same amount of time in 2019.
Fast forward to 2021, and in the 9 months ended Sept. 30, Skillz had 2.7 million MAU, a boost of just 100,000 from 2020. That’s regardless of management’s valiant efforts to increase user growth. In these nine months, the company invested $310 million for sale and also advertising while it made income of $275 million.
Similarly, in the nine months ended Sept. 30 in 2020, Skillz invested $172 million for sale as well as advertising and marketing on earnings of $162 million. So Skillz invested even more for sale and also marketing than it gained in profits in both years. Nevertheless, the considerable distinction is in the outcomes. In the 9 months of 2020, Skillz obtained 1.1 million brand-new customers. Throughout the same time in 2021, it acquired only 100,000.
So, of course, the hostile costs on sales as well as marketing is leading to losses on the bottom line.
Will 2022 be any different?
Unfortunately, 2022 is unlikely to be dramatically different for Skillz. The exact same financial reopening patterns will likely continue in spite of increasing COVID-19 cases brought on by the omicron variant. Virtually 9 billion dosages of vaccines versus COVID-19 have been administered, and also people have little appetite for more economic lockdowns.
To transform points about, Skillz may need far better advancement– new video games that draw in users via word of mouth on social media sites channels or new capabilities that make existing video games more compelling. What’s becoming apparent is that investing aggressively on sales as well as marketing to bring in brand-new gamers is not functioning.
The bright side for capitalists is that it seems management is changing gears. In its Q3 ended Sept. 30, the business introduced a new game, Big Dollar Hunter: Marksman, which helped improve MAU by 25% sequentially. What’s more, Skillz introduced a $50 million financial investment in Leave Gamings, a gaming programmer based in Germany, which will greatly accelerate its capacity to establish new, multiplayer video games in different genres.
Whether these investments will certainly supply long-term enhancement in individual development and running performance continues to be to be seen. Nevertheless, the change in emphasis might improve Skillz’s stock rate performance in 2022. The stock collapsed by 63% in 2021 and also is trading at a price-to-sales ratio of 7.9, the most affordable in the company’s brief background as a public company. A change in focus by management that starts showing results could be sufficient to enhance capitalist view on Skillz stock.


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Jain joins as EVP, cluster head and Sharma joins as senior VP, national sales head.
Jain will also head the North region and lead ZEEL's business development team, new initiatives and niche channels.
Both of them have over two decades of industry experience. Recall that in December 2013, afaqs! carried a report announcing Mona Jain's exit from Vivaki Exchange, where she held the position of CEO. Previously, Sharma was president, Ibibo ads.
About the two appointments, Ashish Sehgal, chief sales officer (CSO), Zee Entertainment (ZEEL) says in a press note, "Mona Jain brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies and clients. She will play a key role in developing brand solutions, setting up a business model for geo-targeting and agency relationship management."
Sehgal goes on about Sharma, "Rahul Sharma comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives."
Jain adds, "I am extremely pleased to be stepping into this position. Zee looks poised for huge growth and it will be very exciting to be a part of this journey."
Besides Vivaki Exchange, agencies Jain has worked with in the past include Zenith Optimedia, Cheil Communications, GSK, FCB Ulka, Mudra Communications, Contract Advertising and Hindustan Thompson Associates.
Sharma, in turn, says about his appointment, "I have been a part of the television industryand it is like a home-coming for me. I am excited to join Zee and be a part of the biggest television network."
In the past, Sharma has worked with media and FMCG companies including INX News, NDTV Imagine, Star India, MTV Networks, BBC Worldwide India, ABP, GE Lighting India and Nestle India.