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Nike Launches New Running Campaign to Inspire Athletes
Nike has come up with a new campaign for athletes, this time aimed at inspiring running athletes all over the world. This campaign, which is part of their latest product line, looks to bring the “Just Do It” attitude of Nike’s advertising to a whole new level. Here, at MitGlobal Dubai Sports, we will bring you all the details and information you need to know about this new campaign.
The Nike Running Campaign looks to bring athletes together to inspire each other and create a strong community of runners all over the world. With the help of ambassadors and special events, Nike looks to create a place where each individual can find the motivation and encouragement they need to reach their running goals.
Nike’s History with Running
Nike’s commitment to running began with its founding in 1972 by Phil Knight and Bill Bowerman. The two revolutionized the athletic footwear industry and became notoriously linked to running through the famous “Just Do It” campaign that went on to inspire athletes all over the world.
Nike’s Early Beginnings started with their first running shoe produced in 1971, the Cortez. Later made famous in the 1982 film, ‘Rocky III’, this shoe became a symbol of style and stability for runners everywhere.
Ever since the emotional ad campaign behind “Just Do It” premiered in 1988, Nike has been redefining what it means to be a world-class brand. The campaign was not only impactful for runners, but it resonated with non-runners around the world with its message of encouragement and self-empowerment.
Since the release of “Just Do It,” Nike has consistently introduced creative and innovative running campaigns and advertising. Past campaigns include ‘What Are You Running For’ and ‘Unlimited You’ which placed a strong message of inspiration and dedication behind every runner’s stride.
Nike has achieved numerous awards for their running campaigns such as Grand Prix at the Cannes Lions International Festival of Creativity. This only speaks to Nike’s lasting commitment to encourage and empower its fans to embrace active lifestyles.
Impact of the Campaign
Nike’s “Go Every Day” running campaign has already created an immense impact on the running community. The campaign first launched in 2019 and has since been inspiring athletes around the world to reach their goals. Since the launch of the campaign, Nike has seen a positive response from both athletes and the running community alike.
The campaign’s main goals are to inspire athletes to keep running and push themselves to reach their goals. Nike has achieved this goal with their various initiatives, including a series of running events held around the world, as well as the launch of new running shoes and apparel. The company has also been using its social media channels to spread awareness about the importance of a healthy lifestyle and to motivate people to stay motivated and reach their running goals.
The response to the campaign has been overwhelmingly positive. Nike has seen a surge in the number of people participating in their running events. This has resulted in an increased number of runners participating in local and international races. It has also resulted in an increase in sales of their running apparel and shoes.
Nike has also seen a positive reaction from the running community, with many runners sharing their inspirational stories about how the campaign has helped them reach their goals. This has only helped to further spread the message of the campaign, inspiring more people to push themselves to reach their running goals.
Nike has already begun planning for its future campaigns, with new initiatives in the pipeline as well as plans to further expand the reach of their running events. The company plans to continue inspiring athletes and spreading the message of the running lifestyle, helping people reach their goals and stay motivated.
The success of Nike’s new running campaign is undeniable. The company has captured the attention of countless athletes in diverse countries, giving rise to a supportive and active community with a commitment to fitness, healthy lifestyles and environmental sustainability. The campaign has made a significant impact, not only financially but also culturally, uniting people with a common passion and creating a comprehensive message that resonates with all.
This campaign has been a resounding success, and it is safe to say that Nike has created a message that will go down in history. Athletes around the world are inspired and hopeful that they can take part in their own success, while Nike continues to recognize the importance of inclusivity and putting community before profit.


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New report reveals 88% of telco leaders in the US and UK want to offer Super Bundling content hubs
Almost nine in ten (88%) telco leaders in the US and UK are planning to offer Super Bundling content hubs.
As defined by Juniper Research, Super Bundling services consist of a single payment to a service aggregator — such as a telco — for multiple subscriptions such as streaming services, which are delivered through a single online subscriptions hub.
Super Bundling has emerged as a key strategy for telcos as they seek to protect, diversify and grow their businesses. Indeed, the need to create new revenue streams has been revealed as the number one priority for telco leaders, with over two-thirds (68%) citing it as ‘high priority’. That’s according to a survey of 115 US and UK telco leaders — senior strategic decision makers and budget holders within telecommunications brands.
The survey, commissioned by Bango, also found that increasing customer loyalty (65%) and accelerating customer acquisition (64%) are ranked as second and third ‘highest priorities’ for telco leaders.
Small steps become giant leaps
Simpler types of ‘bundling’ — such as free texts and minutes deals, or a single service included with your package such as sports streaming — have been a favored tactic of telcos for over 10 years.
However, these limited forms of bundling are no longer having the desired effect. The research has revealed that 68% of telco leaders admit they are now “struggling” to maintain engagement with their customers. It’s against this backdrop that 82% of telco leaders believe Super Bundling will now be “vital” for their customer acquisition and retention strategy.
Commenting on the data, Anil Malhotra, Bango co-founder, said: “The telco industry has entered a race to the top. The small steps of “one-off” third-party content deals are no longer enough to drive customer engagement — it’s time for a giant leap into Super Bundling. There’s a huge opportunity for telcos willing to respond to consumer demands for greater choice and control in how they use and manage the ever-growing number of subscriptions and streaming services in their lives.”
The next generation
Amidst fierce competition for customers, many telco leaders are quietly worried about falling behind. Well over half (63%) believe their organizations will lose revenue and market share if they fail to launch Super Bundling hubs.
Elaborating on the motivations behind this race, the research finds that almost 9 in 10 (87%) telco leaders believe Super Bundling offers a “competitive advantage”, with 88% agreeing that it will be a vital source of revenue in the future.
Malhotra added, “While the Super Bundling race has just got started, some of the biggest players in the market are already surging ahead.
“In the USA, Verizon has been making waves with its +play platform which brings together Netflix, Disney+, HBO Max, Paramount+ and dozens more services. Similarly, in Australia, Optus has launched SubHub, providing flexible access to a range of streaming services and subscriptions.
“These platforms go way beyond just video, offering a huge variety of apps spanning music, healthcare, fitness, productivity and more. As ever more telcos launch their own Super Bundling hubs, this variety and the ability to curate the services on offer will form a key point of competitive advantage. Whatever form it ultimately takes with each telco, this research makes clear that Super Bundling is here to stay.
“Given the critical importance of Super Bundling, it’s vital that telcos make the right technology choices. However, without the right partners in place, Super Bundling can become costly and time-consuming. By working with experts in the field, telcos free themselves up to focus on what matters most: delivering the right services and the best possible experience for customers.”
For more data on the state of the telco industry, view the full research report ‘From loyalty to acquisition, how Super Bundling became the new frontier for telco brands’ here.

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At this year’s Advertising Week conference, marketers also will be talking about ad-free streaming and transparency in ad buying
But beyond the excitement over newfangled approaches, there also will be plenty of hand-wringing over the very future of the ad business as it comes under threat.
In the digital world, the growing popularity of ad-blocking is the crisis of the moment, threatening the nearly $60 billion online ad industry. But it is just the latest source of heartburn. Marketers are also worried about piracy, fraud fueled by electronic “bots,” transparency in ad-buying and the need to ensure that their ads are actually viewable instead of hidden in corners of websites.
Marketers are asking “who and what do I trust,” said Bob Liodice, chief executive of Association of National Advertisers, Inc., a trade group that represents many of the country’s largest marketers, such as Procter & Gamble Co.
Tens of thousands of advertising, technology and media executives will partake in the 12th annual Advertising Week conference. Companies such as Facebook Inc., Comcast Corp.’s NBCUniversal, Google Inc., and a host of ad agencies and ad-technology firms are expected to show off their latest ad products and services. Their mission: dazzle marketers such as General Electric Co., MasterCard Inc. and Under Armour Inc.


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Wald has released photos of its black “Black Bison” edition. This follows their previous white Black Bison edition model.
5POST members keep pushing the modification envelope and this is one of the most tastefully modified F10 M-sport we’ve seen yet. With just 20″ BBS wheels, KW V3 coilovers, whiteline tail light, and black grille, member jaekeem has transformed his F10 into an aggressive F10 535i.
What’s better than spotting a Individual BMW? Seeing many Individual BMWs, and all at the same location. Our invaluable member Dackelone provides another amazing set of photos, this time from BMW’s factory-owned Munich dealerships and their already famous display of Individual colors and options.
Starring below are some known colors we never tire of seeing, but also some completely new options like a beautiful E90 3-series in Bianco Fuji Metallic. We’ve included the spec sheets of all cars for you, but don’t be surprised about the prices. … CONTINUED
Damon Lavrinc at Autoblog brings news about full customizable LCD gauge displays coming to the “refreshed” 5-series and 7-series, which we take to mean the facelift / LCI versions of the current models – supposedly within 2 years time.
It appears that BMW’s two largest sedans will transition from black panel displays to full digital LCD displays where the tachometer, speedometer, fuel meter, and temperature gauge will all take a digital form. The display may also be customized to display navigation and infotainment info and take on … CONTINUED
For anyone who is vigilant about the popularity of BMWs they spot on the roads of North America, this should come as no surprise – the 5-series GT has unfortunately been a bit of a sales disappointment. In an interview with Automotive News, BMW of North America CEO Jim O’Donnell says he wishes the company hadn’t stopped selling the 5-series wagon (F11) in the United States last year because the company thought a lot its 5-series station wagon customers would go with the GT.
Instead of … CONTINUED
NORBEFILMS sets some beautiful imagery of the F10 5-series M-sport to music by Moby. Enjoy the visuals.
In case you missed it, the BMW Performance Parts Manager recent revealed that the BMW Performance Power Kit will soon be coming in two stages, for both the N54 and N55 motors. Stage 1 PPK will be software upgrade only and Stage 2 PPK will be software and hardware upgrades.
Our F10 5-series owner members made a strong showing at this year’s Bimmerfest this past weekend. The F10 has been available for just over a year now, which has given owners plenty of time to customize and modify the car to their own tastes and liking. Check out the gallery of F10s at Bimmerfest inside.
Check out AbsoluteAuto’s jet black F11 5-series touring, one of the best looking modified F11s we have seen yet. Based on the M-sport F11 5-series, they have added BMW performance grilles, a suspension drop, and a set of gorgeous 20″ BBS LM DBK wheels.
BMW Performance Parts Manager Eric Riehle recently took questions from United BMW gathered from Bimmerpost members. On video, he addresses BMW Performance plans for limited slip differential, lease residualization program, new electronic performance steering wheel, M3 performance parts, and N54/N55 performance power kits. Check out the interview inside.


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Jesse Jackson, the younger, has had a rant at the iPad which he claims is responsible for killing US jobs.
Jackson said that he bought into the Jobs’ Mob dream and spent cash on an iPad. But he was horrified to discover that book shops like Borders and Barnes & Noble were closing down as a result of countless people doing the same thing.
He pointed out that Chicago State University were not being given textbooks any longer. They are all being given iPads as they enter school.
Jackson feared for the future of publishing companies and publishing company jobs – and what becomes of bookstores and librarians and all of the jobs associated with paper.
Jackson said that Steve Jobs is doing pretty well. He’s created the iPad and while this has made life more efficient for Americans, the gizmo was produced in China.
It was the Chinese who get to take advantage of that First Amendment value to provide freedom of speech through the iPad to the American people, he said.
However there was no protection for American jobs to make sure that US people were being put to work.
Such comments of course have bought the attacks from the tame Apple press who claim that Jobs Mob hires a lot of “smart people” to” design, develop and engineer the products”.
However they would have been better off pointing out that the book market will change, just like the movie and music industry had to change, and rather than trying to hang onto “old jobs” the US would be better off making sure that people could get new ones.


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- It's war, but how low can they go?
- Coles and Woolworths bullying us, say suppliers
- Kim Carr: Trend to private-label groveries is no bargain for manufacturers
What will the grocery store of the future look like? Increasingly, home brand labels are set to dominate the shelves as Coles and Woolworths step up the fight to control Australia's grocery market.
It is the grocery suppliers who are being caught in the middle. Consumers are seeing some of Australia's best-known brands vanish amid industry forecasts that food manufacturing in Australia will be nearly halved within a decade.
Kate Carnell is at the forefront of the battle for our supermarket shelves. As chief executive of the Australian Food and Grocery Council, she represents the manufacturers who are having to fight for survival in the cut-throat grocery industry.


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On Monday users of Apple’s App Store could welcome a new version of the Google Wallet app, version 10.16.10. The new version of Google Wallet allows users to send and receive money to/ from anyone in the US, making banks seem totally dated. The only thing you need when sending money by Google Wallet 10.16.10 is the receiver’s email address. They don’t even need to use the Google Wallet app.
Users can send money directly from their debit cards, bank accounts or Wallet Balance. People who receive money via Google Wallet can quickly cash out to their bank accounts or spend the money with Google Wallet Card. The Google Wallet debit card can be used to pay at millions of locations all over the US and you can also withdraw cash from ATMs. Google wallet also allows users to keep track of transactions by adding a set amount to their Google Wallet balance or even set up recurring transfers, making sure that light- headed users won’t forget to pay their bills.
Users can easily keep track of all transactions, using the app or wallet.google.com. Keeping track of transactions is also made easier by the notifications users get on their phones every time they receive money or a transaction is made with their Google Wallet Card. Furthermore the app allows users to set up low balance alerts so that they won’t be unpleasantly surprised by the amount of money on their account.
As far as the safety of the transactions goes, the Google Wallet app can only be accessed with the user’s Google payments PIN. This will be the same PIN that is used for in- store payments and ATM cash withdrawals. If users lose their mobile phone they can always instantly revoke access to it by a provided webpage. In case the Wallet Card is lost or stolen its owner can cancel it either using the Google Wallet app, or by accessing wallet.google.com.


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News Corp's media accounts have been consolidated with ZenithOptimedia for the past seven years.
News Corp Australia decided to split its media business as part of a groupwide initiative to put customers at the centre, said News Limited chief executive Kim Williams. It is imperative that we go to market with detailed, data-driven insights that respond well to expressed needs and consumption preferences.
The three agencies...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events


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Nordstrom Rack headed to West Oaks in Novi
Nordstrom Rack announced Tuesday that it plans to open a 33,000-square-foot store in Novi in fall 2016.
It will be the state's fifth Nordstrom Rack — the discount version of Nordstrom stores. It is to be located in West Oaks, which is across Novi Road from Twelve Oaks Mall. A full-line Nordstrom store opened in Twelve Oaks in 2007.
Other stores in the West Oaks development include: Gander Mountain, Michaels, HomeGoods and DSW.
Nordstrom Rack stores are favorites of bargain hunters, offering 30-70% off retail prices on clothing, shoes, and accessories.
Some of the off-price retailer's most sought after merchandise comes from full-line Nordstrom stores and www.nordstom.com — including brands such as Cole Haan, Kate Spade and Eileen Fisher. Other merchandise is bought specifically for the outlet.
Existing Nordstrom Rack stores are located in Troy, Ann Arbor, Lake Orion, and Grand Rapids.
Contact Georgea Kovanis: firstname.lastname@example.org or 313-222-6842.


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Issa Masengesho is preparing to close his shop at 11 pm in the busy night spot around Prince House in Remera in the capital Kigali. But there are two clients he is not ready to serve.
The clients seem to be ready to double the price of the product they are looking for. Unfortunately, Masengesho and other shopkeepers in the neighbourhood have not stocked product for the last two weeks. The products are scarce.
Both Masengesho’s clients are looking for condoms.
“They come to buy condoms when they have agreed with the woman they are to sleep with. They are much disappointed when they don’t get them,” Masengesho who normally sells a whole or two dispensers of condoms of different kinds told KT Press.
Like at Masengesho’s shop, the demand for condoms around the country is increasing day by day.
In a mini survey conducted by KT Press around Kigali and three other secondary cities; Musanze, Huye and Nyagatare, most people complained they were not getting condoms in the nearest shops while others who had could hike the price.
“We don’t know what is happening. You either forget sex or go live (having live sex),” a man who had come to buy condoms in Remera said.
For sex workers around Migina-Kigali’s popular place for sex workers, scarcity of condoms leads to having unprotected sex. “You see him as a potential customer and cannot let him go, so you decide to do it (sex) without a condom,” Uwase, a sex worker said.
Uwase says having sex without a condom requires the customer to double the price which goes up to Rwf15, 000 ($18) but the scarcity of condoms, she says, let sex workers give bonus to their clients.
“Yes. When he is not willing to give that amount, he gives you normal price and gets a bonus. My children need food,” a sex worker and mother of three at Agence pub in Remera said.
Disregarding a condom
According to Society for Family Health (SFH), the main wholesaler of the country’s two subsidised brands -Plaisir and Prudence, the country has surplus stock for condoms up to next year.
“There is no shortage,” said Cyrus Ntaganira, Total Market Approach Manager at SFH. The problem is most likely on retailers who are not buying condoms and this is different from lacking supply.”
Ntaganira told KTPress that some retailers would opt not to stock condoms which at times cause a shortage at a particular place, thus ironing out a likelihood of a national shortage.
The country currently has over 18 brands of condoms with innotex from France at Rwf1000 being the recent to enter the market. However, the most used are Prudence, Plaisir due to their affordability. They are sold at Rwf100-200 and Rwf300 respectively.
In a recent survey conducted by Rwanda Biomedical Centre (RBC), it was indicated that there is a decline in condoms usage mainly in the high risk groups with only 25 percent of those who had casual reporting to have used a condom whilst only 33.1 percent for those who tested HIV positive said they used condoms regularly.
RBC does not relate decline in condom use to shortage of condoms but rather the attitude of people who prefer to have unprotected casual sex. This, however, happens when the high risk group has rather widened if we look at demand in condoms.
According to available figures, demand for condoms in the country increased to 150 million last year, from 130 million in 2014.
The country recorded 132,386,779 male condoms distributed between July 2013 and June 2014, while female condoms which are rarely used amounted to 45,020 condoms in the same period under review.
Dr Sabin Nsanzimana, head of HIV/Aids prevention at RBC told KT Press, “We have seen growth in condom demand. We are looking at reviewing distribution plans to increase accessibility.”
In this context, this year RBC introduced condoms booths around Kigali city in high risk areas which provides free condoms. The government is planning to increase condom use, as one of the measures to reduce new infections by 13 per cent.
Rwanda has the lowest HIV prevalence in the region with prevalence rate contained at 3 per cent, according to Rwanda Demographic Health Survey (DHS) 2015.


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NEW YORK — Wal-Mart Stores Inc. and Target Corp. posted fourth-quarter earnings that beat Wall Street expectations, but Target’s gains were driven by sales comps that bested its competitor.
Wal-Mart, the world’s largest retailer, said it earned $3.16 billion, or 75 cents a share, for the quarter ended Jan. 31, compared with $2.72 billion, or 63 cents, last year. Revenue rose 10.4 percent to $82.2 billion from $74.5 billion, with sales at its core Wal-Mart stores rising to $55.5 billion from $50.6 billion. Total comps for retail operations for the period increased 1.5 percent, with same-store sales at Wal-Mart stores rising 1.4 percent.
Target, the number two U.S. discounter, reported income of $825 million, or 91 cents, versus $823 million, or 90 cents, last year. The results included a gain from the sale of its Marshall Field’s and Mervyn’s operations.
Sales from Target stores increased 11.1 percent to $14.9 billion from $13.4 billion, while total revenues, including contributions from its credit card business, gained 11.1 percent to $15.2 billion from $13.7 billion. Same-store sales gains for stores open at least one year were 5.4 percent.
For more see Friday’s WWD.


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Business Insider’s Lara O’Reilly assembled a must-follow list of the 30 best people in advertising to follow on Twitter. Brian Solis came in at number 24.
Here’s an excerpt:
Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves.
These are the execs that provide the best value to the industry with their tweets full of information, insight into the companies they work for, opinions on marketing, or humor and entertainment. Not all of them work at agencies or have “advertising” or “marketing” in their job titles, but we feel these people all bring value to the advertising community.
We’ve weighted our rankings using a (not entirely mathematical) scale of how often the user tweets plus whether the majority of those tweets tend to be useful/opinionated/funny/or simply brighten up people’s Twitter feeds day-to-day.
Go straight to the list…


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If there’s NFC inside the new iPhone announced today, Apple isn’t shouting about it. The iPhone 4S boasts an improved camera, a dual core A5 CPU and a voice-driven virtual assistant named Siri. But the nearest the company got to card emulation today is a new application that allows users to design and send greetings cards. Read more about the iPhone 4S at your favourite gadget blog.
- Penn State researchers develop NFC sensors that can be printed directly onto human skin
- USI to add NFC to active styluses
- Survey: 4 in 10 US consumers open to receiving offers via NFC, QR and SMS
- Huawei integrates digital yuan hardware wallets into Mate 40 NFC smartphone
- American Airlines pilots mobile digital identity system
This article is more than nine years old


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Google has entered into an agreement to acquire Channel Intelligence, an e-commerce company owned by ICG Group, for $125 million. The transaction is still subject to customary closing conditions and is expected to be finalized in the first quarter of the year.
Channel Intelligence helps companies boost online sales through services like where-to-buy, a feature that points consumers to where they can buy a product online, as well as Facebook platform services. Channel Intelligence also offers product search engines and shopping engines aimed directly at retailers.
Channel Intelligence is a Google Shopping partner in addition to working with companies such as HP, Staples, Best Buy and Target.
A Google spokesperson told Engadget, "We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web."
Channel Intelligence's online statement reads, "For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. We've worked with Google for years, and look forward to the great things we will be able to do together."
Google's acquisition of Channel Intelligence is one more step in the quest to bolster the Google Shopping search engine and get a leg up on competitors like Amazon, who is dominating the e-commerce space.


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If you’ve been enjoying your year of free Warner Bros. movies on HBO Max, get pumped for some more great news. Warner Bros. and HBO Max will continue their collaboration next year, with WarnerMedia CEO Jason Kilar stating the studio plans to produce 10 movies next year exclusively for the streamer. Although he insisted that they won’t abandon releasing big flicks at local theaters, the plan is to drive subscriber growth over at HBO Max.
“The motion picture format absolutely matters,” Kilar told analysts on an AT&T earnings call, per CNBC. The studio plans to release tentpole films first in theaters, even as shorter windows and day-and-date releases in theaters and on HBO Max become all the rage in post-pandemic life.
Supporting this new shift, Kilar spotlighted the box office success for Warner Bros. from Godzilla vs. Kong, which raked in $462 million in revenue from theaters. “And so clearly some pictures matter and will continue to matter when it comes to the actual exhibition,” Kilar said.
Still, Kilar said that the industry was not “going back to the way the world was in 2015, 2016 or 2017 where windows were quite lengthy between theatrical and home exhibition.” The result is that Warner Bros. will schedule shorter release windows for their movie slate before titles land on HBO Max — but that’s an entirely different story from the new 10 movies Kilar has promised to HBO Max.
Separate from the theatrical slate, the studio will produce movies that will be made available exclusively on HBO Max “on day one” in 2022. At this time, no details were disclosed about what those titles may be. Even though Warner Bros. released their entire slate of films on HBO Max this year “on day one,” the company appears to be shifting somewhat out of that and evolving into two split paths: movies that will head to theaters (with shorter windows); and movies that will drop right on HBO Max.
The news comes after the streamer announced their second-quarter subscriber growth, with HBO and HBO Max topping 47 million U.S. subscribers, up by 2.8 million from the last quarter. Globally, subscriber numbers reached 67.5 million as of the end of June, up from 63.9 million last quarter.
Concluding his statement, Kilar added WarnerMedia’s distribution strategy for Warner Bros. movies will “continue to evolve and continue to innovate in ways that not only works with consumers and fans, but also works for our business partners.”
After a year where huge hits like the Space Jam sequel, a new Conjuring movie, and In the Heights landed on HBO Max, there’s still much more big movie action heading to the streamer in years to come.


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Our CEO and resident financial analyst, Asif Khan, is initiating coverage on the best tech and gaming companies. Which stock will be a Super Mega Buy?
The new sequel to the hit word game presents new gameplay modes including the fresh multiplayer team-based Lightning Round mode.
Looking to invest in gaming stocks? We have you covered from Activision to Zynga!
This Modojo Rewind we bring you tons of Mario, Pokémon giveaways, and scandal in the world of mobile gaming!
Zynga CEO Don Mattrick has left the company, leaving founder Mark Pincus as the new acting CEO.
The pro golfer will be a part of the new Zynga Sports 365 project.


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Cooley's international products law team is pleased to announce a webcast series focused on the issues product manufacturers and suppliers are facing in the rapidly changing global environment. This series will deliver practical insights and the latest updates on critical matters for companies in the products sectors.
The series will kick off with a round-table discussion on how product regulators around the world are responding to the COVID-19 crisis.
- Global patterns in regulatory responses
- The view from North America, CPSC and beyond
- The French response to public crisis, consumer rights and business interests in Europe
View this event recording


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KUALA LUMPUR, 1 December – In conjunction with the ASEAN Business Club (ABC) Delegation’s visit to Malaysia, the ABC in partnership with the CIMB ASEAN Research Institute (CARI) launched the second set of Lifting-The-Barriers (LTB) Reports today – another set of seven white papers outlining bottlenecks and barriers, coupled with workable solutions for an integrated ASEAN Economic Community (AEC) in 2015.
The targeted sectors this year were Legal & Tax, championed by ZICOlaw and EY, Automotive & Manufacturing championed by Jardine Cycle & Carriage and AAPICO, Financial Services & Capital Markets, headed by CIMB and DBS, Minerals, Oil & Gas by SapuraKencana and Ilthabi Rekatama, Food & Beverages Industry spearheaded by ASEAN Food and Beverage Alliance (AFBA) and Food Industry Asia (FIA), and Retail, championed by Lippo Group and Integrated Microelectronics, Inc. (IMI). Together with CARI, independent research partners Frost & Sullivan, AT Kearney, ZICOlaw, EY, Bain & Company, Accenture and AFBA spearheaded the research for the reports.
The reports recognise the potential benefits the AEC would bring but real sectoral challenges remain and are not likely to be fully overcome before the AEC 2015 deadline. In essence, the reports identified barriers such as economic nationalism, human capital constraints, regulatory congestion, and underdeveloped infrastructure as some of the main obstacles facing integration. The reports however also provided broad- based recommendations where these barriers could be overcome.
Datuk Dr. Rebecca Santa Maria, Secretary General of Ministry of International Trade and Industry, Malaysia who officiated the launch ceremony stressed the importance of facilitating businesses in the region in order to further accelerate ASEAN integration efforts.
“It is important to focus on lifting the barriers. Otherwise, all our market access efforts would be futile, and economic integration, illusive,” said Datuk Dr. Rebecca Sta. Maria.
Tan Sri Dr. Munir Majid, Chairman of CIMB ASEAN Research Institute provided a general overview of the LTB Reports. The reports echoed the notion that specialised industry input is critical in pursuing ASEAN economic integration.
“The LTB reports are a gap analysis, but one which offers specific proposals on how to fill the gaps. As such they are a positive contribution to making the AEC a more meaningful economic reality. We will continue, through formal and informal means, to bring the findings and recommendations to the attention of policy decision-makers, top to bottom,” said Tan Sri Dr. Munir Majid.
The reports were also recently cited by the Malaysian Prime Minister YAB Datuk Sri Najib Razak as a useful private sector input which could be used by Malaysia, as the Chair of ASEAN 2015, to take stock on where and how to fill gaps between aspirations and reality.
Tan Sri Tony Fernandes, AirAsia Group Chief Executive Officer and Chairman of ASEAN Business Club Forum 2014 urged the ASEAN business community to embrace the AEC and prepare adequately to maximise the potential presented by the AEC.
“Businesses have a responsibility to make the AEC happen. There is no need to wait for a cue from governments. But mindsets must change: both businesses and governments have to transcend the national; embrace the regional. AirAsia did it. Everyone can too,” he said.
Dato’ Sri Nazir Razak, Chairman of CIMB Group and Co-Chair of ABC Malaysia stressed the need for Malaysia to capitalise on its upcoming chairmanship of ASEAN in 2015 to tie up any further loose ends before the establishment of the AEC.
“There are many challenges faced by ASEAN home grown multi-nationals and SMEs in anticipation of the impending formation of AEC. We hope that the recommendations highlighted in the two sets of LTB reports would be considered by the policy makers to produce effective policy prescription necessary for a single market and production base of ASEAN. 2015 is a critical year for ASEAN and I hope Malaysia’s chairmanship would see that final push towards that direction,” said Dato’ Sri Nazir Razak.
As an ongoing effort to engage with the public sector, the launch of the LTB reports was held in conjunction with ABC’s country visit to Malaysia. During this visit, ABC delegates had an opportunity to listen to Tan Sri Zeti Akhtar Aziz, Governor of Bank Negara Malaysia at a special networking luncheon hosted by CIMB Group. She shared on what the business community can expect from the impending financial integration for Malaysia and ASEAN. Another speaker, Tan Sri Rafidah Aziz, former minister of international trade and industry and currently Chairman of AirAsia X, gave her views on AEC and globalisation. The ABC delegates also had a dialogue with two ministers from Prime Minister’s Department, YB Senator Dato’ Sri Abdul Wahid Omar and YB Senator Dato’ Sri Idris Jala. The visit concluded with a special meet-and-greet session with Malaysian Prime Minister YAB. Dato’ Sri Najib Tun Abdul Razak later in the evening.


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FRANKFURT – Volkswagen (search), the world's fourth-largest carmaker, missed expectations on Thursday as it reported operating profit rose by a half in the third quarter on the back of continued cost savings.
VW reaffirmed its full-year forecast for an unspecified rise in operating profit after special items as well as a gain in earnings before taxes, which includes the profit or loss contribution from its key Chinese joint ventures.
Quarterly operating profit after special effects rose to 586 million euros from 391 million a year earlier, compared with an average forecast of 717 million in a Reuters poll of 20 analysts.
The result was boosted by efficiency gains from VW's "ForMotion" (search) restructuring program, which contributed gross earnings improvements of 2.6 billion euros over the first nine months. VW says this will rise to 3.1 billion by the year's end.
Pretax profit rose to 432 million euros, lagging the consensus estimate of 468 million.
Volkswagen said it would post a restructuring charge in the fourth quarter for the financing of its new German job-cuts program, but said one-off effects would be lower than the 395 million euros posted in 2004.
The main disappointment came from a weak automotive business, where all three core industrial divisions failed to meet market forecasts.
The Volkswagen Brand Group (search) narrowed its third-quarter operating loss to 54 million euros, but fell way short of expectations of a 110 million profit. The company reaffirmed the VW brand would return to profit in the full year.
Audi Brand Group reported only 300 million in earnings for the quarter versus estimates of 346 million while Commercial Vehicles narrowed its loss to 9 million but did not match the 22 million profit forecast by analysts.
One of the problems remains North America, where the operating loss widened to a worse-than-expected 222 million.
Financial Services enjoyed a strong performance, with operating profit up a third to 336 million euros.
"Given the focus on restructuring-led improvement of the industrial operations under the stewardship of (VW Brand Group chief Wolfgang) Bernhard, we believe the financial services surprise offers little consolation to the stutter in auto profit improvement," Morgan Stanley told clients.
On the positive side, VW's "other" operating profit, which includes such things as the release of provisions and accruals, declined to 181 million from 274 million, mainly because of a drop at its automotive business.
Analysts had often criticized recent solid quarterly results because they said profits had been inflated by poor-quality earnings booked under this "other" line.
Net cash flow at Automotive rose to 1.03 billion from 809 million euros a year ago amid a steep drop in capital spending.
Mid-Term Target Key for Stock
VW shares dipped 0.5 percent to 44.99 euros at 1135 GMT, but outperformed the DJ Stoxx European autos index.
Priced as a restructuring play, the shares trade at 11.2 times 2006 estimated EPS, according to Reuters Estimates. This is a premium to VW's mass-market peers such as Renault and PSA, with multiples of 5.9 and 7.3 respectively.
VW stock has eased from three-year highs of more than 54 euros ever since luxury sports car maker Porsche stopped building its 18.5 percent stake in Volkswagen, shattering speculation of a potential takeover bid.
Critical to its valuation now is a commitment by VW's management to boost pretax profit by 4 billion euros to 5.1 billion by 2008 via its follow-up program "ForMotion Plus."
"In our opinion, third-quarter results add risk to the outlook of improved profits to management's target of 5.1 billion euros in pre-tax by 2008," Morgan Stanley wrote.


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Posted By: Jason
The rising influence of mobile apps has been demonstrated by HP entering the development software market.
Mobile apps are becoming crucial for all kinds of businesses and software developers such as HP are providing fresh ways to create apps.
Customers enjoy being able to connect with their favourite products via mobile apps, with other benefits including that productivity gains can be achieved by embracing app technology and sales performance can also be boosted. The latest release from HP has been designed to help organisations produce mobile applications that delight their customers and score five-star ratings.
HP App Pulse Mobile works by constantly monitoring and analysing the stability, performance, and resource usage of mobile apps, enabling companies to measure overall user experience. The software then gives each mobile app what HP calls a FunDex score, which "provides a top-level view of problems that negatively impact the user experience with recommendations to explore and fix the root cause of each issue".
Robert Youngjohns, executive vice-president and general manager at HP Software, stated that more businesses are getting serious about mobile app development as they see the many benefits to be achieved through having their own app. He noted point solutions can sometimes "fall short in helping them to quickly create and deliver amazing mobile experiences that are secure, high-performing, and beautiful".
Mr Youngjohns added that HP can use big data to "help businesses deliver winning mobile apps that delight customers and positively impact their brand, revenue, and market share".
The launch of HP App Pulse Mobile comes only a short time after a new mobile app development suite was launched by Yahoo, indicating this is a section of the IT software market that is seeing strong levels of growth. HP has also brought out a new version of its Agile project management software, which is designed to help mobile teams in their efforts to adopt Agile practices and deliver high-quality mobile apps faster.
Among the top challenges in mobile app development is accurately predicting scale and usage levels to enable peak app experience, which HP App Pulse Mobile helps to battle.
HP added that its new range of solutions can be used "to accelerate application delivery, test and monitor apps across multiple devices and operating systems, and provide mobile users with exceptional and secure experiences".


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The Bank of England (BoE) was the first central bank that gave the proposal of Central Bank Digital Currency (CBDC) in reaction to overwhelming cryptocurrencies. Still, the central of England is mediating to prob the pros and cons of state-based digital currency. Recently, the Bank of England published the discussion document featuring the opportunities and challenges of CBDCs.
The Bank releases a discussion paper named ‘’ Central Bank Digital Currency March 2020: Opportunities, Challenges and Design’’ in which government representatives give a detail discussion of whether CBDC is crucial for the country’s economy or not. They also talk about the failure of the cash payments as customers’ numbers are declining who use cash in normal trading activities.
Decline in Cash Use
The recent decade has witnessed a great change in terms of electronic money, and people are leaving physical-based payment systems. The consumers’ data shows that 63% of payments were done via cash in 2006, while only 13% of people used to debit cards. On the contrary, 39% of payments happened through electric ways such as credit and debit cards in 2018. Only 28% of people attached to cash in conducting daily transactions.
The Governor of the Bank of England, Mark Carney, commented in the paper:
‘’It could ensure that the public has continued access to a risk‑free form of money issued by the central bank, which may be especially important in the future as cash use declines and new forms of privately issued money become more widely used in payments.’’
Bank’s plan about Launching CBDC
However, BoE has not yet decided to launch its digital currency. ‘’The Bank has not yet made a decision on whether to introduce CBDC, and intends to engage widely on the benefits, risks and practicalities of doing so,’’ the report reads.
The announcement of Facebook’s stablecoin Libra has led central banks to launch their digital currency. The central bank of China had a plan to launch its cryptocurrency in the first quarter of 2020, but the plan delayed due to the Coronavirus outbreak. Now, BoE is thinking to announce its digital currency backed by Pound, but the process is still in research mode.
According to the discussion paper:
‘’We are in the middle of a revolution in payments. Banknotes — the Bank’s most accessible form of money — are being used less frequently to make payments. At the same time, fintech firms have begun to alter the market by offering new forms of money and new ways to pay with it. These developments create major new opportunities, present some new risks, and raise a number of profound questions for the Bank.’’


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Q1 2016 figures from anti-virus firm 360 Security found 86.83 per cent of UK users were subject to “malicious” attacks, above global average of 76.14 per cent
More than 1,000 Android users are subject to an attempted hack on a daily basis in the UK, according to anti-virus provider 360 Security.
The software firm carried out research into the number of attacks carried out against Android users during the first three months of 2016. It found 86.83 per cent of the attacks carried out were “malicious charge” attacks, significantly higher than the global average of 76.14 per cent.
Research from mobile app 360 Security shows that its UK customers were the target of unsuccessful virus and Trojan attacks every day in the first quarter of 2016, therefore the total figure for attacks on Androids across the UK are likely to be much higher.
The attacks can take various forms involving background activity while turning the phone into a zombie and costing the user money. The virus downloads large files without advising the user, sends premium rate SMS messages, and operates click fraud schemes where a specific pay-per-click web page is opened each time the phone is unlocked. A single user can rack up thousands of pounds daily for the cyber-criminal behind the fraud.
“Most people only think of viruses and Trojans attacking PC desktops and laptops, but the truth is that mobile phones are increasingly becoming a target for hackers”, said 360 Security brand manager Jean-Baptiste Carpentier.
“Given that we now use them for online banking, shopping, booking tickets, sending personal information and much more, this is not surprising. Most of us are already aware of the need to install anti-virus software on a new PC desktop or laptop, but the high security risks of mobile phones are only now becoming recognised.”


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If fire came first, yeast came second.
Yes, yeast. You know, the fungi used to harvest energy from sugar without oxygen in the fermentation process. It gives us beer. It gives us wine. It gives us bread. It gives us kombucha. And perhaps soon, it will give us even more.
That’s right. Though it’s been helping us get drunk since the early days of ancient Egypt, thanks to new breakthroughs in research conducted by synthetic biologists in California, yeast may soon be getting us high as well.
Yeast Manufactured Cannabis
For thousands of years, humans have been using yeast in baking and brewing. During fermentation, yeast produces carbon dioxide (which makes bread rise and gives beer bubbles) and ethanol (which is responsible for producing the many alluring flavors not found in the barley, grapes or wheat.).
The main aim of Keasling’s research was to dissect the cannabis plant, and recreate its compounds in an attempt to better understand their true potential.
However, Keasling and his colleagues were able to successfully modify several genes found in Saccharomyces cerevisiae, the type of yeast that brewers use to convert sugar into alcohol, and transform galactose into inactive forms of THC and CBD.
By introducing five types of bacteria from the cannabis plant and making 16 genetic modifications to the yeast, they were able to turn the sugar-loving fungus into a cannabinoid factory.
In simpler terms, they took the genes in cannabis that are responsible for making cannabinoids, and put them into yeast. The yeast produces CBGA, a cannabinoid that turns into THCA or CBDA, depending on the enzyme, in a process that is not unlike what happens in the cannabis plant itself. “CBGA is this kind of central cannabinoid that’s the mother of all the other cannabinoids,” writes Keasling.
CBDA and THCA are the inactive forms of the compound, but are easily converted to CBD or THC with the application of heat in a process called decarboxylation.
In total, the team produced roughly 8 milligrams per liter of THC and slightly lower levels of CBD.
Does this mean we’ll soon be hit with an explosion of craft strains of cannabis being pumped out of yeast factories in California, Colorado, Canada and beyond?
Jason Poulos, chief executive of Librede, a company in Carlsbad, CA that holds the first patent on a process for making cannabinoids from sugars in yeast, claims the yields would need to increase one hundredfold for costs to be competitive with traditional, plant-based extraction methods.
In fact, it could take up to another two years before yeast-produced cannabinoid yields are cost-effective enough to sell to the general public.
Release the Yeast
Of course, if (and when) they get it right, there is no doubt that yeast could be the future of cannabinoid production.
Researchers and cannabis companies are interested in finding alternate ways to produce cannabinoids, because extracting specific cannabinoids from flower can be complicated and inefficient.
The idea is that this fermentation process could eventually allow cannabis manufacturers to produce THC, CBD, and other specific cannabinoids more directly, efficiently, and cost-effectively than traditional plant-based extraction methods. And while the research is still in its infancy, the economic forces are in place for them to get this right.
“For the consumer, the benefits would be high-quality, low-cost CBD and THC: you get exactly what you want from yeast,” said Keasling. “It is [potentially] a safer, more environmentally friendly way to produce cannabinoids.”\


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Those looking to reform the payday lending industry discounted a win Thursday as soon as the Senate passed a hotly debated bill that could expand the payment period for the typical pay day loan, giving borrowers longer to settle their loan without accumulating exorbitant interest.
The move will efficiently slice the apr from 456 % down seriously to a 220 % APR, stated the billвЂ™s sponsor Sen. Arthur Orr, R-Decatur.
The cash-advance that is typical in Alabama presently features a payment amount of fourteen days, although some are because brief as 10 times, offering people who decide to take out one of many short-term loans fourteen days вЂ” modeled following the standard pay period вЂ” to pay for right right back the amount of money they borrowed.
The brand new bill will set a minimum repayment amount of 1 month.
вЂњItвЂ™s in order to expand the mortgage term, such as your auto loan, such as your charge card payments, such as your mortgage repayments, for a 30-day track,вЂќ Orr stated.read more


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New Independent Report Highlights Strengths & Opportunities for Innovation in West Midlands
An independent report from innovation and investment consultancy firm, Beauhurst, reveals how the University of Warwick is helping to drive the West Midlands’ position as a powerhouse for innovation, which is in turn supporting growth in the local economy.
Clean Transport Accelerator launched by NatWest and University of Warwick to help SMEs fast-track their innovations
With transport being the largest carbon emitting sector in the UK, a partnership between NatWest and WMG at the University of Warwick has led to the launch of the Clean Transport Accelerator. It will support businesses which are part of the mobility sector to develop products and services that will play their part in achieving the UK’s net-zero goals.
New Loqski glass fibre ski lock to keep your skis safe this season
Loqski is a pocketable device locking skis and poles together, WMG at the University of Warwick have helped them manufacture the locks affordably and sustainably
WMG Skills Centre launched to bridge the technical skills gap
The WMG Skills Centre launched today, the 17th January. The Centre provides the opportunity for businesses to respond to challenges through a range of innovative short courses which will equip workforces with the latest technical skills.
New NatWest Accelerator hub to open at University of Warwick
NatWest and the University of Warwick are opening a new business Accelerator hub on the University’s campus, with the focus on supporting and empowering students, local entrepreneurs, and local business owners to grow their businesses. Applications are now open for local businesses and students to join the first cohort, starting in January.


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Adidas, the German sportswear giant, has been making headlines for its plans to sell its American subsidiary, Reebok. The question on everyone’s mind is whether or not Adidas will actually go through with the sale.
Reebok has been a part of the Adidas family since 2006, but the brand has struggled to keep up with its competitors in recent years. With the pandemic further impacting sales, Adidas is considering selling Reebok to focus on its core brands. But, will they really let go of this once-iconic brand? Let’s explore the possibilities.
There have been rumors that Adidas is considering selling Reebok, which has been struggling financially. However, Adidas has not officially confirmed that they are planning to sell Reebok. The decision will likely depend on the success of Reebok’s turnaround plan, which includes a focus on fitness and collaborations with high-profile celebrities. Only time will tell whether Adidas will ultimately decide to sell Reebok or not.
Will Adidas Sell Reebok?
Adidas, the German multinational corporation that designs and manufactures sportswear, is reportedly considering selling its subsidiary, Reebok. Reebok, which was acquired by Adidas in 2006 for $3.8 billion, has struggled to keep up with its competitors in recent years. In this article, we will explore the reasons why Adidas may sell Reebok and the potential benefits and drawbacks of such a move.
Reasons Adidas May Sell Reebok
Adidas has been reviewing its strategic options for Reebok for some time now. Here are some of the key reasons why the company may be considering selling the brand:
1. Poor Performance: Reebok has not been performing as well as Adidas had hoped. According to Forbes, Reebok’s sales declined by 7% in the first half of 2020, while Adidas’ sales increased by 1%. Reebok’s revenues have been declining for several years, and the brand has struggled to compete with its rivals, such as Nike and Under Armour.
2. Different Target Market: Reebok has traditionally targeted a different market segment than Adidas. While Adidas focuses on sportswear and lifestyle products, Reebok has focused more on fitness and training gear. This has led to a lack of synergy between the two brands, making it difficult for Adidas to fully leverage Reebok’s strengths.
3. Brand Image: Reebok’s brand image has not been as strong as Adidas’. While Adidas has successfully positioned itself as a premium brand, Reebok has struggled to find its place in the market. This has made it difficult for the brand to attract new customers and retain existing ones.
In light of these factors, Adidas may be considering selling Reebok to focus more on its core business and improve its overall performance.
Potential Benefits of Selling Reebok
While selling Reebok would undoubtedly be a significant move for Adidas, there are also some potential benefits to consider:
1. Increased Focus: By selling Reebok, Adidas would be able to focus more on its core business and invest in areas where it sees the most growth potential. This could lead to improved performance and profitability over time.
2. Streamlined Operations: Without Reebok, Adidas would be able to streamline its operations and reduce costs. This could lead to improved efficiency and a more focused approach to product development and marketing.
3. Improved Brand Image: By shedding a struggling brand, Adidas could improve its overall brand image and reputation. This could help attract new customers and retain existing ones, leading to improved sales and profitability.
Potential Drawbacks of Selling Reebok
Of course, there are also some potential drawbacks to consider:
1. Short-term Losses: Selling Reebok would likely result in short-term losses for Adidas. The company would need to write down the value of the brand, which could hurt its financial performance in the short term.
2. Missed Opportunities: Reebok still has some potential for growth, particularly in the fitness and training market. By selling the brand, Adidas could be missing out on future opportunities in this space.
3. Competitive Disadvantage: Without Reebok, Adidas would be at a disadvantage compared to its competitors, such as Nike and Under Armour, which have a broader portfolio of brands and products.
In conclusion, Adidas’ potential sale of Reebok is a significant move that could have far-reaching implications for the sportswear industry. While there are potential benefits to selling the brand, such as increased focus and streamlined operations, there are also potential drawbacks, such as short-term losses and missed opportunities. Ultimately, it will be up to Adidas to weigh these factors and decide whether selling Reebok is the best move for the company.
Frequently Asked Questions
Here are some important questions and answers about the possible sale of Reebok by Adidas.
What is the reason for Adidas considering selling Reebok?
Adidas has been focusing on its core brand in recent years, and Reebok has not been performing as well as expected. As a result, Adidas has been exploring strategic options for Reebok, including a potential sale. The company hopes that this move will allow it to focus more on its core brand and improve overall performance.
Adidas has not yet made a final decision on whether to sell Reebok or not, but the company has confirmed that it is exploring all options and will make an announcement when a decision is reached.
What would the potential sale of Reebok mean for customers?
If Adidas sells Reebok, it is unlikely that customers will notice any immediate changes. Reebok will still exist as a brand, and customers will still be able to purchase its products. However, over time, the new owner of Reebok may make changes to the brand’s strategy, product offerings, and marketing approach.
It is also possible that the potential sale of Reebok could lead to increased competition in the athletic apparel and footwear industry, as a new owner may bring fresh ideas and resources to the market.
Who might be interested in buying Reebok?
There has been speculation that a number of companies could be interested in buying Reebok, including private equity firms and other athletic apparel brands. Some potential buyers could include Nike, Under Armour, and Puma.
However, at this point, it is unclear who will make an offer for Reebok or if the brand will be sold at all.
What would the potential sale of Reebok mean for Adidas?
If Adidas sells Reebok, it would allow the company to streamline its operations and focus more on its core brand. This could lead to increased profitability and growth for the company in the long term.
However, Adidas would also lose a significant source of revenue if it sells Reebok, and the company would need to find new ways to offset this loss.
When will Adidas make a final decision on whether to sell Reebok?
Adidas has not announced a specific timeline for making a decision about the potential sale of Reebok. The company has said that it is exploring all options and will make an announcement when a decision is reached.
It is likely that the decision will be based on a number of factors, including the level of interest from potential buyers, the value of Reebok, and the potential impact on Adidas’s overall business strategy.
Adidas is Selling Reebok to WHO?
In conclusion, the question of whether Adidas will sell Reebok remains unanswered. Despite rumors and speculation, Adidas has not made any official announcement regarding the sale of the brand. However, given the recent struggles of Reebok and Adidas’ focus on its core brand, it is certainly a possibility.
If Adidas does decide to sell Reebok, it could be a strategic move to streamline its business and focus on its strengths. On the other hand, if Adidas decides to keep Reebok, it may need to invest more resources in the brand to turn it around and make it profitable.
Ultimately, only time will tell what the future holds for Reebok and Adidas. While the fate of the brand is uncertain, one thing is clear – the sneaker industry is constantly evolving and changing. We can only wait and see what the next move will be for these two iconic brands.


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High hopes remain for hybrids
Wiesenfelder points out that these EPA figures are almost consistently wrong. "They don't accurately tell you what gas mileage you're going to get and consumers don't tend to know what their fuel economy is -- they think in terms of how often they fill up instead of how much fuel they are burning."
a hybrid may be the right thing to do, but
it probably won't save you money in the
-- Joe Wiesenfelder, senior editor, Cars.com.
Savvy consumers who follow these ratings
will be pleased to know that the EPA has introduced
mileage-calculation system that applies
to all 2008 model-year vehicles. The hope
is that these standards will force manufacturers
to lower their efficiency claims on their
hybrid vehicles, and therefore provide a more
accurate mileage representation for consumers.
Still, hybrids don't make sense for everyone. "A lot of it depends on one's individual driving habits," Wiesenfelder says.
Hybrids are much more efficient for city driving than they are on
the highways. Wiesenfelder notes that street
driving makes the most of capturing that energy
that is then transformed into electricity,
which recharges the batteries and increases
the number of miles that are traveled per
gallon of gasoline. Hybrids actually perform
best when idling or stuck in traffic; in contrast,
speeding, hard braking and hard acceleration
will not help even a hybrid driver from paying
more visits to the gas pump. The uncertain
cost of replacing those battery packs several
years down the road also may eat into any
Can hybrids save the planet?
Ultimately, people buy hybrids for reasons
other than lowering their gas costs. "People
buy cars for psychological reasons. They buy
cars that make them feel good," says
Jack Nerad, executive editorial director and
executive market analyst at Kelley Blue Book.
"Hybrids are no different -- people buy
these cars because of their environmental
and geopolitical beliefs."
A recent survey of Toyota Prius owners backs
up Nerad's claim. More than 50 percent of
Prius owners surveyed by CNW Marketing Research
this spring said their primary motivation
for buying the Prius was, "It makes a
statement about me." Only a third of
Prius owners cited that reason just three
years ago, according to CNW, which tracks
the buying trends of consumers.
Of course, there are other environmentally
friendly answers to achieving higher fuel
economy, such as not using foreign sources
of oil and using clean diesel and ethanol,
Nerad says. While the market analyst says
he's pro-hybrid, he's not wearing rose-colored
glasses. "I respect the engineering and
the reasons to consider hybrids,'' says Nerad.
"I think people are buying them for good


text: The cargo handling of Bangladesh\'s premier seaport in Chittagong, some 242 km southeast of capital Dhaka, has gone into full-fledged automation as the country\'s Prime Minister Sheikh Hasina Tuesday inaugurated the much-awaited container terminal management system (CTMS) in the port. Introducing the CTMS, the modern digitized system of container handling, and the radiation detection system of the port, Hasina reiterated her government\'s firm commitment to build Chittagong seaport as the gateway to the trade activities of South Asia, state-run news agency BSS reported. The government has also taken initiatives to build a deep seaport at Sonadia in Cox\'s Bazar for expanding the regional trade by utilizing the geographical advantage of Chittagong port which has been working as a \"trade link between South and Southeast Asia, \" she said. The prime minister said bulk cargo handling in the port has increased by 12 percent and the arrival of ships has risen by 8 percent in the last fiscal year due to timely steps taken by the government. \"The average staying of ships in the port has been reduced by 80 percent as loading and unloading of goods in the port becomes more efficient,\" she added. Hasina said one of her government\'s commitments is to build a Digital Bangladesh. \"From today, the Chittagong port is going to be turned into a digital port from the manual system,\" she said. She also thanked the Asian Development Bank for financing the digital projects in the port. Quoting port sources, BSS report said during the previous fiscal year, Chittagong port handled more than 1.4 million TEUs of container. But after the introduction of CTMS in the port, the handling capacity would rise to 2.1 million TEUs of container in the current fiscal year.


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181 days ago • Posted by Charles-Henry Monchau
Will Apple get into Bitcoin?
Some investors and industry leaders believe Apple will soon make a sizeable investment into Bitcoin. Indeed, MicroStrategy CEO Michael Saylor, former Goldman Sachs hedge fund manager Raoul Pal and Toroso Investments’ portfolio manager Dan Weiskopf are among the people who believe that Apple should invest a portion of its massive cash reserves in Bitcoin. Weiskopf laid out the case that an investment in Bitcoin between $10 billion and $20 billion would be more profitable in the long term than Apple’s plan of carrying on with “risky and expensive” stock buybacks. He said it would also be a prudent hedge against inflation. “I get that certain institutional shareholders might get twisted up by the purchase of Bitcoin, but we need to work through the math and the opportunity versus the stock buyback,” he wrote. With a market cap north of $2 trillion, Apple is the world’s most valuable company and has nearly $192 billion cash on hand, according to an earnings report released on October 29th - source: Coinbase


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Samsung is partnering up with Ambarella, an AI semiconductor company, that will utilize Samsung's 5nm process chip technology for its latest AI based central domain controller chip.
Release Preview adds Bing Chat shortcut to Edge in taskbar and ads in Start menu
windows 11 insider preview
Dev Channel Preview improves boot performance, adds USB4 page, and more
windows 11 insider preview
Microsoft debuts SHA-3 with Windows 11 Canary, boosts File Explorer performance
windows 11 insider preview
Self driving car RSS
Complete with components and tools, this kit is all you need to build your own AI car while learning about microcomputers, electromotors, camera calibration, and more! Ships internationally!
Australia's National Transport Commission is aiming to roll out a national regulatory framework by 2020 to help drive adoption of autonomous vehicles and clarify vehicle operation responsibilities.
Alphabet has accused Uber of using stolen technology to develop its own autonomous car project. Alphabet's Waymo claims former executive, Levandowski, stole trade secrets in excess of 14,000 files.
After moving its self-driving pilot scheme out of the state of California last year, Uber is now offering autonomous rides to users of the program in the city of Tempe, Arizona.
The car manufacturer together with the US' second largest ride sharing service are looking to get an edge over rivals by testing out the biggest fleet of autonomous vehicles ever, starting next year.
It has been revealed that members of Google's self-driving project had a special pay system that enabled them to secure huge payments over the years and leave the company. to pursue new ventures.
Waymo unveiled its new driverless cars at the end of last year, saying they'd hit roads sometime in 2017. The company is now launching the new vehicles on public roads before the end of the month.
At CES today, Nvidia has further expanded its reach in the auto market, as it announced a long-term partnership with Audi. The two will bring fully autonomous vehicles to market based on Nvidia DRIVE.
Samsung and Tesla have reportedly agreed to work together for the long-term, with the South Korean company building custom chips and processors for the automaker's upcoming self-driving vehicles.
Intel's CEO took the stage at a big auto show yesterday to announce the company's plans for self-driving cars. Intel wants to develop new technology and push the market with a $250 million investment.
Elon Musk is unofficially declaring this the age of the self-driving car, as his company has announced that all new Teslas will have that capability. The system is expected to save lives on the road.
Apple wanted to launch its own self-driving, electric car by early 2020, but the company was forced to scale back its ambitions among in-fighting, market pressure and a "failure of leadership".
Google's head of self-driving technology explained that the company isn't looking to build its own line of cars. Instead, Google wants to power cars from all manufacturers, by building the software.
Security researchers have proven they can hack into and control some Tesla cars. They were able to open the car's doors, turn on some of its systems and even stop it in the middle of the road.
It looks like Apple is rethinking its self-driving car project and as a result has laid off many employees. The project doesn't appear to be dead, but it's unknown what the new direction will be.
If you're in Pittsburgh and want to see what it's like to be driven around by a robot, Uber is letting you do that for free. The ride-sharing company is testing autonomous vehicles around town.
Ford has set itself the ambitious goal of delivering fully autonomous self-driving cars by the year 2021. The company will use them to target Uber rather than focus on selling them to customers.
Dozens of companies, including Orange, BMW, Vodafone and VW are begging the EU for money to test out self-driving cars across Europe's roads and borders. The tests are crucial for the future of AVs.
Autonomous vehicles, after millions of miles on the road, have had their first fatality. The driver of a Tesla Model S whose Autopilot mode was engaged died after the car crashed into another vehicle.
Microsoft has come out and said that the company is not looking to build its own self-driving car. Instead the company will be responsible for the software and services behind such vehicles.
The constant advancement of technology has brought us longer lives and a better society. But we're on the cusp of huge changes as jobs are about to disappear. Beginning with mine.
A number of high-profile companies, including Google, Ford and Uber have come together to form a lobbying and advocacy group, in an effort to speed up regulation and adoption of self-driving cars.
One of Google's self driving cars was involved in a collision with a bus on February 14. It is the first collision in which the self-driving car was suspected to be at fault.
In an important decision, a branch of the US government has declared that the definition of a 'driver' needs to be changed and legal car requirements altered to make room for self-driving cars.
Daimler CEO and head of Mercedes-Benz, Dieter Zetsche, said he came away impressed after a recent meeting with Silicon Valley companies. What impressed him? Apple and Google's cars.
Microsoft has been working with auto engineering company IAV to develop a self-driving car system that can talk to your smartphone or other connected devices, to ensure passenger and road safety.
NVIDIA started off this CES by unveiling the company's new car 'supercomputer', the DRIVE PX 2. This is aimed at self-driving and autonomous cars to help them recognize the world around the car.
Apple's self-driving car appears to be moving right along, with a new report claiming that the company is seeking a secret location to test their ongoing automotive development efforts.
California officials have publicly released information regarding accidents involving Google's self-driving cars. The new report seemingly corroborates earlier data that Google had previously shared.
A minivan, reportedly leased to Apple, has been making the rounds in a small town in California spurring speculation that the company might be looking into developing self-driving cars.
The prototypes are now complete as Google shows the world the first completed self-driving car on Google+. The vehicle is expected to start cruising the streets of California early next year.
The UK will be host to a number of project aimed at testing out how self-driving cars fit into our lives. The projects are backed by auto manufacturers, insurance companies and regulatory bodies.


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It's good to be the king. Not content with raking in truckloads of cash and being among the world's highest-valued companies, Apple is now throwing its weight around to secure supply of display panels for the iPad and iPhone families... to the tune of $3.9 billion.
iSuppli reports Apple spent that much in long-term supply agreements with LG, Sharp, and Toshiba's display manufacturing arms. The $3.9 billion covers "inventory component prepayments and capital expenditures during a two-year period," and iSuppli reckons Apple may be providing cash the three companies "can use to invest in the production of IPS and LTPS LCD panels."
The market research firms adds that Apple is paying up to avoid shortages amid the fast-growing smartphone and slate markets. Explains iSuppli's Vinita Jakhanwal:
With sales of smart phones booming, and a flood of new entrants into the tablet market this year, competition among original equipment manufacturers (OEMs) for available supplies of high-end small and medium displays has reached a fever pitch, straining availability of critical types of displays. Because of this, Apple has moved to invest some its enormous cash reserve in securing the supply of advanced displays.
Enormous those cash reserves are. According to the Wall Street Journal, Apple has $50 billion in cash on hand. With that kind of money, the Mac maker seems to be in a unique position to sidestep component shortages—something its smaller competitors might be hard-pressed to do.
|Here are two of ASRock's next-gen Z170 motherboards||18|
|Google's Project Soli radar gesture tracking looks awesome||11|
|Zotac and EVGA liquify the GeForce GTX Titan X||22|
|Nvidia's GameWorks program goes mobile||14|
|Lenovo's ThinkPad 10 tablet looks like a Surface 3 in a suit||11|
|Deal of the week: Asus' Core M ultrabook for $599 and Project Cars for $34||10|
|SourceForge adds software bloat to more installers||48|
|Google Jumps on panoramic VR video||19|
|Catalyst 15.5 betas promise gains in Project Cars, Witcher 3||28|


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The identity of the operator has been revealed for the proposed boutique hotel project at the former Royal High School in Edinburgh.Rosewood Hotels and Resorts, which operates The Carlyle Hotel in New York and Rosewood Hotels in London and Beijing, has been selected to head up the £75 million project and plans have been submitted to the city council.
Plans show that the original A-listed building would remain as it currently stands, while glass galleries would lead guests to their rooms on the terraces.
The Royal High School building, which opened in 1829, has remained largely empty since the Royal High School moved to Barnton in the late 1960’s.
The developers claim the project will create up to 260 jobs in the hotel while supporting a further 310 roles in the supply chain and 270 in the tourism industry over the next ten years and will contribute more than £30 million a year to Edinburgh’s economy.
Rosewood expect the project to be completed during 2018. When finished, Rosewood Edinburgh would consist of 147 bedrooms, three restaurants, a Senses Spa, fitness centre and indoor swimming pool.
Scottish architect Gareth Hoskins has been tasked with the transforming the iconic building into a new luxury hotel. The plans are now with Edinburgh City Council and if given the go ahead, work will begin on the site in January 2016.


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What You Need to Know About Regency Institute Closing [Regular Updates]
On September 28, 2016, Regency Beauty Institute announced that they are closing the doors to all of their 79 locations across the U.S. After over 50 years of educating students in the beauty industry, they are unable to continue on due to financial issues.
What Does This Mean for the Beauty Industry?
We have seen several beauty and trade school closures this year (like Marinello and ITT Tech), but that doesn’t mean that is the same fate for everyone else in the space.
The beauty industry is still a thriving place. Last year, the entire beauty industry generated $56.2 billion in the United States alone according to Franchisehelp.com. While the closures of schools takes a toll on students and educators alike, there is no need to worry about the entire industry taking a large hit. It is not very likely that there will be a huge change.
However, we cannot say that other schools will not also see struggles and closures as well.
What Does This Mean for Beauty Students?
Simply put, if you were a Regency student, you have just a few days to go pick up your stuff. You also are probably facing a lot of stress. It’s important to look at all of your options at this point. Beauty school can still be in your future.
Former Regency students should see a copy of their manuscript mailed to them (if they had been enrolled for the last 120 days).
It is important to know what transfers where and to what schools. It’s especially important to know the difference between a “teach-out” school and a traditional transfer. You should also do research on which schools accept hours from other schools.
More information on the closure and what students can expect will be available throughout the day.
What Does This Mean for Beauty Schools?
While Regency closed due to financial issues, other schools closed due to federal allegations. As a beauty school owner, being aware of the laws and regulations that apply to you is of the utmost importance.
Fortunately, we know from working with beauty schools that not everyone has this problem. Regency is just the most recent example that even the largest players in the game can be taken down if their not vigilant.
Throughout the day, as we receive and learn that information, we will be updating this blog. Stay tuned for more.


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"It is very unfortunate to learn that Kenyans are still investing in HYIPs and pyramid schemes considering what has happened in the past," says Walter of http://freelancerkenya.com, referring to DECI, Mizpah and other fallen pyramid schemes that have brought financial misery to hundreds of Kenyans.
Bullish Trade was becoming popular quite fast with Kenyans, especially towards the end of 2012 and start of 2013. It seemed quite attractive to many since the owners knew how to play the credibility card. Members could withdraw their profits daily and even earn from affiliate income.
Additionally, it is claimed that they had some agents in Nairobi’s city center who would help members to deposit and withdraw the cash in Kenya Shillings at Sh. 100 per USD.
What made it look even credible is the fact that many people were invited by members of their churches, families and small scale investment groups. This was coupled by the fact that it was giving a generous 10% instant affiliate income to people who were referring others made it seem even more irresistible. This affiliate income could be withdrawn immediately.
"Once I got my facts right about this Bullish Trade scam, I quickly sent out a scam alert post to http://www.wazua.co.ke/
Most of Walter's FreelancerKenya email subscribers responded by saying that they were being lured into the Bullish Trade scam by their church friends and relatives. They were glad they received the email just before they spent a dime on it.
"3 days after the scam alert email went live, the site disappeared into thin air," reports Walter.
Experts advice that people should stay as far away as possible from HYIPs since all of them collapse at some point. More about the Bullish Trade scam can be found on http://freelancerkenya.com/


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Toys “R” Us announced that a New Jersey Chancery Court will rule today that it has prevailed in its litigation over its busted partnership with Amazon.com. The verdict, says the toy retailer, severs the agreement between the two companies and allows Toysrus.com to run its own, independent Web site.
At the peak of the dot-com bubble in 2000, Amazon.com and Toys “R” Us signed a 10-year agreement: Amazon would devote part of its Web site to Toys “R” Us products. At the time, the agreement was hailed as an example of how Internet and bricks-and-mortar companies could work together. But the agreement crashed along with internet stocks, and each claimed it had been deceived.
Toys “R” Us was acquired last year for $6.6 billion by private-equity firms Kohlberg Kravis Roberts & Co. and Bain Capital LLC and real-estate group Vornado Realty Trust.


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“The new avocado season is upon us. On early greenskins like Fuerte and Pinkerton we should be seeing a normal crop but on Hass from South Africa the industry volume might be a bit reduced compared to 2020 because of alternate bearing,” says Don Westcott, Westfalia commercial manager, noting that the first official avocado estimate has not yet been released.
“Flowering and fruit set would have been influenced by last year’s big crop and we could be in for a slightly lower crop as an industry. That said, we expect improved fruit size thanks to the good early rains.”
He says that their first Mozambican Fuerte desktop samples are ripening well and the harvest will commence very soon from Sussendenga in the Chimoio region. The recent massive rains in South Africa from cyclone Eloise will influence when the season starts in the early production areas like Levubu.
“Ripening trials are showing still a lot of stem end rot, which you get when you pick too early and moisture levels in the fruit are still too high.”
Covid impact on logistics remains major challenge
“We are hoping to avoid the shipping delays we had right through the avocado season last year.”
“Litchi shipping went reasonably well but delays were experienced on most vessels. This time of the year when the wind is howling, the port cranes can’t work, but also we’re in the second wave of Covid which further impacts on logistical and harbour operations, with a knock-on effect on fruit quality. The impact of Covid on logistics remains a major challenge for us going forward in 2021.”
It’s been a good litchi season for South Africa. In fact, he adds, he’d say it’s the first normal season in three years. Drought and heat have caused significant sunburn losses during previous years.
Their litchis are still arriving in Europe until the end of this month and the beginning of February, in time for Chinese New Year celebrations by communities in Paris and elsewhere; Don notes that their buyers actively look for litchis, a highly valued fruit.
Growing demand for non-sulphured litchis
For a few seasons now they have been sending small weekly consignments by air of fresh, non-sulphured litchis with the leaves on, sent in MA packaging to specialist buyers in France. They flew out the last consignment last week just before cyclone Eloise arrived.
Fresh unsulphured litchis, packed for air freight (photos supplied by Don Westcott)
The shelf life of these litchis is about a week to 10 days, but the vivid colour of untreated fruit means demand for such fruit is expected to increase in future, he says.
“Early in the season we decided to minimise the amount of size ‘L’ fruit (that’s 30 to 32mm diameter) for export, and you would’ve seen all of those volumes of L fruit on the domestic market. Instead, given concerns about Madagascar’s volumes and the expected massive Malelane crop, we focused predominantly on exporting sizes XL and XXL to overseas markets.”
Growing demand for the vivid colour of untreated litchis
Air freight costs during the Covid era have been “hectic”, so apart from some specific orders for XL and XXL by air to arrive in EU markets prior to the first seafreight arrivals, they made very limited use of air freight this season.
Hail in Tzaneen last November caused damage to the litchi crop that only became evident upon packing but in all, a reasonable litchi season transpired, with good arrivals to date.
Rungis wholesale market moved a massive volume of litchis earlier in the season from various origins, but for the moment, since the introduction of a 12-hour curfew the pace of sales has slowed down.


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It’s the age old question that has puzzled mankind for centuries: Takis or Flamin’ Hot Cheetos, man? Our judges snack their way to the bottom of this age-old riddle and choose a crunchy champion. Plus: Check out the Latina who has never tried either snack…wait how is that possible?
Can you imagine your bag of hot cheetos without Chester on the front of it? What about your bowl of zucaritas without Tony the Tiger? Well, thanks to a new law in Mexico meant to help fight back against a growing epidemic of childhood obesity, that is the future of these beloved food brands in the country.
Mexico is one of the world’s most obese counties. It’s estimated that extreme obesity among children has now reached 15% and it’s even higher among adults.
Experts hope the new regulations will help inform consumers about unhealthy foods and restrict how such items are marketed towards young children.
Mexico has said one last adiós to Chester the Cheetah as the country moves to combat an obesity epidemic.
Thanks to a law passed in 2018, Mexico is officially saying goodbye to the cartoon cheetah that has symbolized the Cheetos snack on its packaging and in TV commercials since the mid-1980s.
The law banning Chester and other cartoon characters began taking effect last October when the packaging of food and beverage items high in sugar, salt, fats or calories started displaying uniform seals in large, striking black-and-white lettering announcing that they contained excessive levels.
The upcoming ban — on cartoon characters, drawings, and celebrity images on packaging — applies to foods and beverages that qualify for at least one of these government seals. It does not become obligatory for manufacturers until April, when other famous characters like Tony the Tiger — and Mexican packaging cartoon superstars like Rey Carlos V (a candy bar image), Melvin the Elephant (Choco-Krispies), and the gansito (a goose character featured on a popular snack cake packaging) will also disappear from Mexico’s store shelves.
This is the brand’s new look in Mexico.
In October 2018, when the regulations were passed, Katia Yetzani García of the nonprofit El Poder del Consumidor said they were based on the Pan American Health Organization’s statement that such marketing toward children takes advantage of their inexperience with advertising.
The secretary-general of the Organization for Economic Co-operation and Development, Angel Gurría, said last year that “the incidence of overweight and obesity among the Mexican population has reached alarming levels,” with about 73% of Mexicans considered overweight. Childhood obesity, he said, has doubled from 7.5% in 1996 to 15% in 2016.
Chester the Cheetah has a long history with the brand.
Chester Cheetah was created for an ad agency in the United States in 1986 by Brad Morgan, whose voice was briefly featured in the original U.S. animated commercials. A Saturday morning cartoon around the character planned by the Fox network in the 1990s, Yo, It’s the Chester Cheetah Show, was scrapped after groups like the Action for Children’s Television raised strong objections to it as an insidious marketing tool directed at children.
Mexico is not the first country to do away with many of our beloved food mascots.
Mexico is not the first country in Latin America to get rid of cartoon mascots on unhealthy foods. Chile passed a similar law in 2015 against the packaging or advertising of foods high in calories, fat, salt, or sugar that uses “hooks” directed at minors under 14. As a result, most cereals and other “junk foods” in the country have packaging free of such imagery.
Just last week, Bad Bunny was spotted on the streets of Boyle Heights (a predominately Latino neighborhood east of Los Angeles) with a bag of Hot Cheetos in his hand and a camera crew in tow. Obviously, his mere presence in the neighborhood caused a stir and fans were snapping as many photos as they were allowed to. He even got #BoyleHeights trending on Twitter.
Despite the chaos, none of us knew exactly what was going on. Sure, with the Hot Cheetos bag in his hands, many of us assumed there must be some sort of collaboration taking place – but what about?
Bad Bunny remained silent on the matter and so did Cheetos – until now.
Bad Bunny is partnering with Cheetos to launch the campaign ‘Deja Tu Huella’ – or ‘Leave Your Mark.’
It’s been a ridiculously busy year for Bad Bunny. He’s given us two albums, performed a series of concerts (despite a pandemic), been featured on several magazine covers, dropped surprise tracks, given us a limited-edition Crocs collection, and he’s not done yet.
Now, the Puerto Rican artist is joining forces with Cheetos for its “Deja Tu Huella” campaign – a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.
“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”
Though the artist told Billboardthat the campaign would become public so fast. Over the past weekend, he was spotted shooting scenes for the upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that. The word got around and it was like a sold-out concert,” he jokes.
Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.
Bad Bunny wants the world to know how proud he is of his Latino identity and he hopes to inspires others to feel the same way.
“I’m leaving my mark in many ways,” Benito told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world,” he added.
But the partnership is more than just a campaign.
Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.
“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”
All the speculation started when Bad Bunny was spotted in an LA neighborhood sporting a bag of Hot Cheetos.
Just a week after his incredible performance at the Billboard Music Awards, the reggaetonero was spotted on the streets of Boyle Heights. Given the awards had taken place in LA, this wasn’t totally out of the norm.
But what really grabbed people’s attention were the camera crew – and the bright orange and red bag of Flamin’ Hot Cheetos in his hands.
Of course, rumors started swirling almost immediately that the “Yo Perreo Sola” singer was working on a collaboration with the popular chip brand but neither San Benito nor Cheetos had anything more to say on the matter.
And of course, fans in the area reacted the exact same why I would of if I saw Bad Bunny in mi barrio.
This woman walking her dog in the middle of the street and twerking her nalgas right at Bad Bunny, is the exact reaction I would of had too. And it seemed to have worked since you can very clearly see a reaction on his face.
How would you have reacted if Bad Bunny was filming a commercial on your street? While you were out walking your dog? Try and tell me you wouldn’t have done the same… I dare you.
The Bad Bunny and Cheetos collaboration will be unveiled on Nov. 22 during the 2020 American Music Awards, where he’s nominated for four awards. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.
Oh and one more thing…we now know the reggaetonero’s favorite Cheetos flavor.
Get them while you can…because I’ll be buying up the entire supply so Benito has to place orders with me personally.


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updated 03:05 pm EDT, Thu October 18, 2007
WD: 3TB by 2010?
A new technology should dramatically increase the density of hard drives, Western Digital claims. The company says it has developed a combination of perpendicular magnetic recording and tunneling magneto-resistive heads to push density to 520GB per square inch, an amount even higher than that recently announced by Hitachi, and far beyond most common drives; Western notes that its 250GB Scorpio model has 200GB per square inch. The company expects to eventually put 640GB on a single platter by 2010, and release a 3.5-inch, 3TB drive the same year, beating Hitachi's anticipated 4TB unit to market.


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BuzzFeed is expected to use the funds from a venture capital firm to add a number of new content sections and expand news coverage. Earlier, Disney was interested in purchasing BuzzFeed.
It has been called the lost luggage capital of the world. Bags and suitcases that can't be reunited with their owners end up in northern Alabama at the Unclaimed Baggage Center.
Amazon is taking on another big media company, Disney. The action comes at a time when the retailer's contract dispute with the Hachette Book group is heating up.
In the U.S., moviegoers spent more than $240 million to watch Age of Extinction, the series' 4th installment. In China, the movie did even better — becoming the biggest box office hit of all time.
Bankrupt Detroit is dealing with $90 million in delinquent water bills. And it's not just residents who aren't paying their water bills, even some businesses have missed payments.
Some have found that renting on a nightly basis brings a lot more money than long-term leases, but people concerned about a shrinking rental market have turned to legal action and protests.
There's no licensed plumber in Jackman, Maine. So one family is offering a $2,000 scholarship to a local student or former graduate willing to get licensed as a plumber and return to work there.
The iconic aluminum trailers bring back nostalgic memories. But the company is still manufacturing new trailers — and enjoying a recent surge in sales, fueled by demand for the sleek, retro style.
To promote global trade, Vital Sounouvou founded a company that connects producers with traders, allowing a farmer in Benin to sell products to a buyer in South Africa — with just a cellphone.
Researchers as well as virtual reality hardware and software makers are concerned, and working to better understand motion sickness caused by some VR technologies.
Researchers as well as virtual reality hardware and software makers are working to better understand motion sickness caused by some VR technologies.
In one of the world's poorest countries, where many women still wear head-to-toe burqas, lavish spending and competition among brides is fueling a boom in shops selling pricey and glamorous dresses.
The company that controls the FICO credit score says it is changing the way the scores are calculated, making it easier for millions of borrowers to look better on paper.
Drugs in development to treat Ebola virus are far from being ready for general use, but that hasn't stopped investors from rushing to talk up companies that are trying to develop the drugs.
Malaysia plans to nationalize its flag carrier Malaysia Airlines after back-to-back disasters and a 12-year stretch that saw the company restructured four times.
Security researchers use their hacking skills to look for security holes that companies should fix. But their good intentions aren't always appreciated by the organizations they investigate.
Smokey Bear turns 70 on Saturday. Since 2008, actor Sam Elliott has been the voice of the public service announcement icon. The PSA campaign began on August 9, 1944 — the same day Elliott was born.
That is the hot question at 2 conferences in Las Vegas this week. White-hat hackers are considered ethical because they work to discover security flaws but their intentions aren't always appreciated.
Malaysia Airlines has operated at a loss for the past 3 years. Its troubles were compounded by the loss of a flight over the Pacific in March, and another shot down over eastern Ukraine last month.