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The future in health and fitness has arrived and it could spell the end for personal trainers and gym instructors.
Dubbed a wearable personal trainer, the "Athos" is high-tech monitoring suit that was invented by two Canadian students who were unable to afford personal trainers.
University of Waterloo students Dhananja Jayalath and Christopher Wiebe, creators of the Athos, were continually frustrated when exercising to the point where it became necessary for them to invent something that could help them.
The sensors on the suit measure the wearer's movements, heart rate and whether they are pushing themselves to reach the next level of fitness or if they are stretching and lifting correctly.
Sensors use the body's electrical current to gather information, sending it to a device called "the Core" which works as the suit's brain.
The Core then transmits the data to an app, providing the wearer with real-time feedback and information on the body's vitals.
The first version of the suit will be released next year and will contain a hear monitor, a breathing monitor and 14 muscle sensors each smaller than a credit card.
Athos received seed funding of $3.85m from Chamath Palihapitiya's Social+Capital Partnership and the suit itself costs around $110 plus a further $220 for the Core.
Author: Nicholas McCallum, Approving editor: Martin Zavan
© Nine Digital Pty Ltd 2019


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EA Sports says "FIFA 16," the new version of its soccer video game, will feature 12 women's national teams for the first time in the 22-year history of the franchise.
Teams from Canada, Australia, Brazil, China, England, France, Germany, Italy, Mexico, Spain, Sweden, and the U.S. will be available to play in several game modes including Kick Off, an offline tournament, as well as online friendly matches.
"Bringing some of the best women's players and teams in the world to our franchise is a massive event for EA Sports, and we are equally excited about bringing millions of fans a new way to play," David Rutter, vice-president of EA Sports FIFA, said in a statement. "We're making sure fans get an authentic experience when playing with women's national teams thanks to our innovative player capture and reference tools, as well as the sophisticated game-play platform which we will continue to innovate on in 'FIFA 16.'"
The women's teams will "compete exclusively" against each other in the game, according to EA Sports.
The Canadian women appears to have it over their male counterparts. While EA has yet to announce the men's national teams in the new game, Canada was not one of the 47 squads in "FIFA 15."
The video game developer says it captured the likeness, body movements and playing styles of star players like Canada's Sinclair, American Alex Morgan, and England's Stephanie Houghton.
Morgan and three other U.S. internationals — Sydney Leroux, Abby Wambach and Megan Rapinoe — took part in a motion capture session which the developer says helped to "build new locomotion for women" in the game.
Canadian players also visited the EA studio for 360-degree body scanning, used to develop player models.
"I'm in the game!" tweeted Canadian fullback Allysha Chapman.
"This. Is. The. Coolest. #CanWNT is in the game," added defender Emily Zurrer.
"This is super sick. Never would have thought in my life this would happen. Love it," said defender Kadeisha Buchanan.
It's been a good couple of days for the Canadian women, who treated themselves to selfies with Manchester City stars David Silva, Sergio Aguero and Joe Hart at Wednesday night's friendly against Toronto FC.
EA says its mobile headscanning unit travelled around the world to capture facial features, including hairstyles, to ensure players look as realistic as possible.
The made-in-Vancouver game launches in September for PC, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4.
The top women in the world are in Canada for the World Cup, which kicks off June 6.
Follow @NeilMDavidson on Twitter
Also on HuffPost

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Grocery stores urge patience as more shoppers choose pickup or delivery during coronavirus pandemic
Area grocers have a message for anyone using their online pickup or delivery services: Be patient.
Driven by the coronavirus pandemic, online grocery shopping has exploded as people seek to buy food while avoiding human contact.
What was once a convenience for busy families is now seen as a necessity by anyone concerned about contracting COVID-19, which is proving to be highly contagious and sometimes deadly, especially for older people or those with underlying medical conditions.
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Grocers have been scrambling to meet demand, with many saying their online programs are at capacity.
Slow, then supersonic
The online portion of the retail food business was supposed to see steady growth during the coming years until it eventually became a widely-accepted — and perhaps dominant — way to buy groceries.
"Most prognostications had that happening seven to 10 years from now," said Rick Shea, president of Shea Food Consultants, a Minneapolis, Minnesota, grocery and consumer packaged goods consulting firm.
Instead, it happened over the course of about 72 hours in mid-March.
Talk about a shock to the system.
“Online ordering has just skyrocketed,” said Ted Balistreri, one of the family co-owners of the Sendik’s Food Markets grocery stores in metro Milwaukee.
Sendik’s has hired more than 100 people since mid-March — nearly 60 of them for the online grocery side of the business — since the pandemic first took hold in Wisconsin and the U.S.
“We are increasing our capacity to get these orders out just as soon as we possibly can,” Balistreri said. “The system wasn’t built for a 10- to 15-times (normal) increase in volume overnight."
Crews at the stores have rallied to meet demand, not only online but across the business.
"Our team has been phenomenal," Balistreri said. "They take their role in the nation’s food supply so seriously. They want every customer to get the products that they need."
Sendik’s is an independent operator of 13 grocery stores and four smaller format Fresh2Go markets in Milwaukee and its suburbs.
The same thing is happening with larger-scale grocers.
"Over the last three weeks, online orders have increased approximately 350 percent," said Jim Hyland, a vice president for communications at the Milwaukee-based Roundy's division of Kroger. "Our (employees) are picking orders from 2 a.m. to 7 p.m. (each day) in order to keep up with the demand."
Roundy’s operates 106 Pick ’n Save and Metro Market stores in Wisconsin and is the grocery market share leader in the state. All but a handful of its stores offer pickup and delivery options.
Crews across the company are working overtime to meet demand.
Related:Meet the Wisconsin grocery warehouse workers who've shipped 162 million pounds of food during coronavirus panic-buying
Other online retailers have also seen huge spikes in demand. Amazon said this week it has hired more than 80,000 employees to meet the surge in demand from people buying items online and having them delivered.
The digital company, now one of the world’s largest retailers, said 700 of those new employees are in Wisconsin.
Process takes time
The explosion in online business means that an order that prior to the pandemic was usually processed in a matter of hours now can take days.
"Scheduling has been tough," Shea said. "You have to wait a day or two just to get a pickup time or a delivery time."
So, if you're a consumer, try to order for what you will need two to four days out and anticipate what groceries you will need at that time.
The fierce demand is proving to be a great testing and proving ground for the services.
"This is the biggest trial vehicle that pickup and delivery services could ever have," Shea said. "The retailers are gearing up to make their pickup and delivery systems as efficient as possible and this is giving them the volume to do it."
Grocers have been aggressively hiring to meet the demand.
"We are currently at capacity with our pickup business," Hyland said. "We have been hiring additional help to optimize order flow and shorten the window for pickup and better serve our customers."
The online order and pickup model allows consumers to purchase and pay for their groceries online and then have them loaded into their car by a store employee.
What happens when pandemic ends?
As the popularity of the services continue to grow during the pandemic, the question is what happens when the outbreak peaks and restrictions are eased.
"My sense is once we come off lockdown, there will still be a high penetration of pickup and delivery services," Shea said. "People like the convenience.
"I think it is definitely going to be a new normal where pickup and delivery is going to be a much larger percentage of the overall food dollar," he added.
The digital portion of the business likely will have staying power, Balistreri said.
"I think as we get to open the economy back up, there is still going to be a segment of the population that is going to want to have that sense of security of either having groceries delivered or available for curbside pickup," Balistreri said.
Still, the online portion of the business will never replace the trip to the grocery store.
"Online will grow, but it’s still going to be a small portion of our sales," Balistreri said.
"The way we look at it is it’s a tremendous service to our customers," he added.
Roundy's expects continued growth in its digital business and its parent company, Kroger, is actually testing a pickup-only store model.
The next flu season
Once things return to normal, the memories of this pandemic will be fresh in the minds of those who are at risk.
"Even if all the restrictions are lifted, you know that come next flu season in November December and January, that people are going to practice social distancing and they are going to do more pickup and delivery," Shea said.
There are also costs involved in assembling the online orders. Where traditionally consumers do the picking, move the merchandise through the checkout, pay and then load their cars, retailers will need staff to do those things.
"In the short term, retailers have been kind of eating a portion of that cost because they want the traffic," Shea said. "They recognize that pickup and delivery could be the future and it’s important to have it as a service."
Retailers will have to figure out a way to handle those costs.
There are various fees and charges for the services, especially delivery.
Some have flat fees for unlimited pickup and delivery (Amazon Prime service is an example) while others have a fee for each order.
It’s best to check with your store and ask what the charges are.
A check of grocers in Wisconsin shows prices online are almost always the same as prices in the store.
Among retailers, Pick ’n Save is not charging for pickup service right now, Hyland said.
Where the online grocery trend actually ends up is anyone's guess.
"Companies are investing in the pickup and delivery side of it but it’s far from settled as to what’s actually going to happen," Shea said.
The pandemic has moved online grocery shopping to the top of the industry's list.
"It’s a hot topic," Shea said.
Contact Joe Taschler at (414) 224-2554 or email@example.com. Follow him on Twitter at @JoeTaschler or Facebook at facebook.com/joe.taschler.1.


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Cadillac ATS will take longer version in China
Cadillac plans to produce a variant of ATS with the longer chassis exclusively for the Chinese market, according to recent news reports indicated.
Chinese buyers have a greater attraction for versions LWB (long-wheelbase), so it's not a surprise that Cadillac has decided to lengthen the wheelbase of the ATS in the Chinese market. While the standard model is already being imported, the ATS-L will be produced locally by the joint venture Shanghai-GM.
The production model is expected to begin in the second half of 2014 and, according to the data, Car News China, Cadillac will stretch the wheelbase by 100 millimeters, which means that the model will be extended to 2875 mm . Under the hood there will be options 2.5 with 200 hp and a 320 hp 3.6 V6. Also according to the publication, the starting price of the model would be 275 billion yuan (about $ 45,500).


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A few days ago, various entrepreneurs in Rwanda came together to form the Afri-Global Cooperation Program Ltd., which aims to connect those with profitable ideas and investors with capital.
It is a decision taken after realizing that there are many small entrepreneurs who are held back by the lack of capital, knowledge and other necessary documents for their business to be productive.
Bloomberg recently reported that at least eight out of ten new entrepreneurs close because they fail to make the journey within two years.
Michael Shyaka Nyarwaya, the manager of Afri-Global Cooperation Program Ltd, said that it is not unique to foreigners because even in Rwanda there are many small entrepreneurs who fail due to the lack of support in terms of skills and ideas.
He said that is why they launched this new agency, which aims to help 30,000 small entrepreneurs in the next five years.
“We did research and found that between investors and small and medium entrepreneurs there is a gap in terms of discussion so that each can learn from the other by sharing experiences,” he said.
He continued, “We don’t accept money because we are not a financial institution, but we connect them with someone who will talk about his project well, and organize it through investors who like it and put money into it. It is possible that an investor will come to cooperate with you, buy shares, finance you or even buy your company if you invest 100 million Frw and give you 500 million Frw.
It has been shown that small and medium businesses, which account for 90% of the private sector in Africa, employ 80% of the private sector.
Shyaka said that if these small and medium businesses were given the power, they would develop African countries as they have done elsewhere.
He said, “If you look at the United States, this country takes about $70 billion to invest in developing projects, China invests about $60.6 billion, England invests $32 billion, India invests $28 billion, unlike in Africa where they don’t invest money in small businesses.”
He said that there are many challenges that small entrepreneurs face sometimes because they do not have enough knowledge which is what they will focus on.
He said, “If you know that if you start a company you must have a lawyer, that’s when we advise that person that he must have a lawyer so that his company will not fall into losses. The person who started the project must be aware that he has to pay taxes, we have to advise him.”
They also plan to organize meetings that connect small entrepreneurs and investors in different parts of Rwanda, to make it easier because “The reason people don’t get capital is that they don’t have a way to connect them with the people they reach. When one has information it is easier.”
Shyaka said that if they help 30,000 entrepreneurs in the next five years, they hope that at least 150,000 people will be employed because there will be jobs and the country’s economy will grow.
He said, “In the vision of 2050, we will reach at least 300 thousand projects, if they provide employment to five people for each project, 1.5 million people will be employed. That is Rwanda and Afri-Global should work in other countries to show that Africa’s vision of 2063 will be achieved.”
Afri Global aims to reach every sector in Rwanda in the future so that they can be close to entrepreneurs, so all productive ideas are refined early, those who can be connected to investors with money are made.


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Short Bytes: The notorious hacking group Anonymous has shared a little guide on Twitter, telling how to hack Donald Trump’s Android smartphone. The guide mentions that Trump’s Samsung Galaxy S3, which run Android 4.4, is outdated. It makes Galaxy S3 easily hackable using techniques like Stagefright. Notably, many security researchers have also pointed out this loophole in the past.One of the major factors in the recent US presidential elections were the email leaks of Hillary Clinton’s campaign manager John Podesta, which signaled the weak cyber security measures. Now, Donald Trump is himself a target of popular hacktivist group Anonymous.
Anonymous doesn’t have much affection for the United States President Donald Trump. Given the absurd policies of Trump, this stance shouldn’t surprise anyone. The hackers have published a little guide on Twitter, telling how to hack Donald Trump’s smartphone.
The notorious group claims that the President is an easy target to hacking attacks. Wondering why? Because he “refuses to use another smartphone other than the Galaxy S3.”
Trump refuses to use another smartphone other than the Galaxy S3. How you could hack and get access to his phone: pic.twitter.com/Ino7NGFpsa
— Anonymous (@YourAnonNews) January 27, 2017
In the tweet, Anonymous mentioned a popular Android exploit that could potentially do the job of cracking Donald Trump’s smartphone. It says that a Galaxy S3, which runs Android 4.4, doesn’t even meet the security requirements of an average teenager.
The group insists that using Stagefright, one can easily hack Galaxy S3 by “enticing Trump to click on a link.” To use Stagefright exploit to hack Trump’s phone, a hacker will need to make him download a crafted MMS containing a .MP4 file.
It should be noted that, in all likelihood, since taking office, Trump has been using a Samsung Galaxy S3 Phone. Many media reports have also noted that the standard Galaxy S3 received its last security update about 2 years ago. Thus, as Anonymous points out, it might be vulnerable to Stagefright.
What do you think? Is Trump’s Android phone a threat to the US security? Do share your feedback and views.


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Bisphenol-a, or BPA, can be found in most food and beverage containers. Mainly used in the production of plastics, such as water bottles, sunglasses and computer cases, the chemical has been blamed for accelerating puberty; increasing the risk of cancer, heart disease and diabetes in adults; and harmfully affecting brain development and behavior in fetuses and young children. Still, the U.S. Food and Drug Administration (FDA) says BPA levels in American products are safe. Several states, however, disagree.
Since 2009, a handful of states have passed laws banning BPA in consumer products. Minnesota and Connecticut became the first states to pass legislation banning the chemical. Minnesota’s law prohibits BPA in spill-proof cups and baby bottles, while Connecticut’s law includes a ban on its use in cans, jars and reusable food and beverage containers. In 2010, Maryland, Massachusetts, New York and Wisconsin banned BPA from young children’s products. Also in 2010, Vermont and Washington state passed similar but more aggressive legislation that bans BPA in sports bottles, and reusable food and beverage containers.
Although the FDA acknowledges that some recent studies demonstrate a correlation between BPA exposure and health complications in young children, the agency also cites uncertainties with some research methods. While the FDA is in the process of reviewing additional BPA-related studies, federal officials have yet to declare any bans on the chemical’s use in consumer products, and currently recommend that families not worry about the chemical’s presence in products.
Even before this wave of state BPA bans, some governments had already taken steps to remove the chemical from products. In 2008, Canada became the first country to ban BPA in baby bottles. Chicago followed suit in 2009 by banning the sale of baby bottles and spill-proof cups produced with traces of BPA.
However, not all states have been successful in passing such laws. Last year, bills to ban BPA failed to gain Senate approval in California and Oregon. Ivy Sager-Rosenthal, campaign director at the Washington Toxics Coalition, blames the chemical industry. "The chemical industry is really good at questioning the science around BPA," she says. "And they’re really good at using their industry experts to confuse the issue." Some arguments against such bans also question the availability of alternative, BPA-free products. According to Sager-Rosenthal, certain states have answered by initiating programs to identify or develop safer alternatives.
More states are expected to ban the chemical from consumer products this year, but advocates hope to see action taken at the federal level instead. "Eventually Congress is going to have to act and find a national solution," says Sager-Rosenthal. "Not just for BPA and baby bottles, but for all chemicals in products."


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Well now, this is an intriguing rumour, and no mistake! Y’know how Samsung has been working on their fledgling Tizen OS for months, and how they’re planning to release the world’s first Tizen phone this year? Oh, and also, ‘know how that phone has been delayed? Well apparently, it might not be a good idea to get too excited about the phone, ‘cos according to UnwiredView, infamous blogger Eldar Murtazin has said that Tizen is, well, dead.
Yes, if what he’s saying is on the level, then Tizen isn’t just delayed; it ‘as shuffled off this mortal coil, and joined the choir invisible. So, is he right, or is this cobblers? Is Tizen OS, in fact, an ex-operating system?
Welp, Eldar Murtazin does indeed have a very long track record of generally being right about these kinds of rumours; as the source link points out, he correctly called the death of Bada OS ages before it became absolute general knowledge. That’s the thing about Murtazin; his reputation precedes him, and it’s a reputation for, more often than not, being bang on the money.
So, what the chuff’s going on?
It’s been said on many an occasion that the first Tizen phone would’ve had top-end hardware, along the lines of the Samsung Galaxy S4, and to be fair, Murtazin’s tweet does imply that this particular phone will still be happening. It’s just that it’ll likely be the only Tizen phone ever, a mere curiosity rather than an indicator of an Android-less future for Samsung. There’s no indication of why Samsung and Intel (who partnered up over Tizen) would make this decision, but perhaps it’s simply a case of them looking at the smartphone market, looking at what Android can do, and deciding Tizen simply can’t compete?
Of course, the rumour also states that they’re going to be working together on an Android phone, so I guess we’ll see how that turns out, instead.
Well, assuming the rumour’s true, of course…
More news as it happens! And be sure to subscribe now to get all the latest action from the world of mobile phones!


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MUMBAI (Reuters) - A third Ranbaxy Laboratories Ltd RANB.NS plant in India has been hit by a U.S. import ban over quality concerns, dealing a blow to the company’s turnaround plans and threatening to hurt new launches and sales of medicines to its largest market.
With the latest FDA action, all three Ranbaxy plants in India that are dedicated to the U.S. market, which accounts for more than 40 percent of its sales, have now been barred from shipping to the United States, a company source told Reuters.
The ruling triggered the worst single-day fall in Ranbaxy’s stock, wiping off a third of its market value or $1 billion on Monday, and brokerage downgrades on worries of prolonged delays to high-yielding product launches in the United States.
The U.S. Food and Drug Administration imposed an import alert on the Mohali factory in northern India on Friday, saying the plant owned by India’s biggest drugmaker by sales had not met “good manufacturing practices”.
The FDA said it has evaluated the drug products that are manufactured at the Mohali facility and determined that it is unlikely the action will cause drug shortages in the U.S.
“None of the products manufactured at the Ranbaxy Mohali facility are in short supply,” Erica Jefferson, a spokeswoman for the agency, said.
Two of Ranbaxy’s other plants, at Dewas and Paonta Sahib, were hit with the same import alerts in 2008, and are still barred from making shipments to the United States. The company has a total of eight plant locations across India.
The FDA said it inspected Ranbaxy’s Mohali facility in September and December 2012 and identified “significant” quality control violations, including a failure to adequately investigate manufacturing problems and failure to establish adequate procedures to ensure manufacturing quality.
Under the decree, Ranbaxy is prohibited from making FDA-regulated drugs at the Mohali facility and introducing them into the United States until its methods, facilities and controls are in compliance with good manufacturing standards.
The company is required to hire a third-party expert to inspect the facility and certify to the FDA that the company is once again in compliance.
Ranbaxy will now have to rely on its wholly owned unit in the United States, Ohm Laboratories Inc, to supply medicine to the world’s largest economy, said the source, who declined to be named due to the sensitivity of the issue.
Ranbaxy, in which Japan’s Daiichi Sankyo Co (4568.T) owns a 63.5 percent stake, said it had not received any communication from the FDA on the import ban on the Mohali factory.
“We are seeking information from the USFDA in this regard,” the company said in a statement issued to the stock exchanges.
Daiichi Sankyo and the FDA office in New Delhi could not be reached for comment.
A spokesman at the FDA’s Washington headquarters said the agency has been in touch with the company.
India is the biggest overseas source of drugs for the United States and is home to more than 150 FDA-approved plants, including facilities run by global players. Pharmaceutical exports from India to the United States rose nearly 32 percent last year to $4.23 billion.
The ban on its Mohali factory comes after the company pleaded guilty in May to U.S. felony charges related to drug safety and agreed to a record $500 million in fines. After falling more than 40 percent in the months afterwards, the share price had started to inch back up.
But its shares plummeted again on Monday, sinking as much as 32.6 percent. The stock ended down 30.3 percent at 318.50 rupees in the main Mumbai market .NSEI that fell 0.2 percent. It has lost more than half its value from its highest level in 2008.
“It is a big risk for them in the long term. Ranbaxy was moving up on hopes of launches from this facility but those expectations are dashed now,” said Aneesh Srivastava, chief investment officer at IDBI Federal Life Insurance.
Brokerages including HSBC, Edelweiss and India’s Anand Rathi Research downgraded Ranbaxy, saying regulatory issues would continue to hurt the company’s turnaround plans.
HSBC said Ranbaxy had started shipping generic Lipitor, the widely used cholesterol-lowering medicine, from its Mohali plant in April last year but six months later it recalled some of the batches due to the potential presence of glass particles.
After that Ranbaxy had to stop exporting Lipitor from its Mohali plant, the brokerage said.
“Given there are no sales from Mohali, the import alert has no financial impact ... However, hopes for approvals for new products from Mohali have been dashed. We understand Ranbaxy had been working with the USFDA on approval of Diovan from Mohali.”
The company has been awaiting the U.S. drug regulator’s final nod for its generic versions of Novartis AG’s NOVN.VX hypertension drug Diovan.
The FDA action may delay the launch of other new products by Ranbaxy including a generic version of Roche’s ROG.VX anti-viral Valcyte and AstraZeneca Plc’s (AZN.L) blockbuster heartburn and ulcer pill Nexium in the United States, analysts said.
India’s drugmakers have come under closer scrutiny this year as the FDA, the guardian of the world’s most important pharmaceuticals market, has increased its presence in the country, reflecting India’s growing importance as a supplier to the United States.
India produces nearly 40 percent of generic drugs and over-the-counter products and 10 percent of finished dosages used in the United States. In March, India allowed the FDA to add seven inspectors, which will bring its staff in India to 19, a move that should ultimately bolster the quality of, and confidence in, Indian-made drugs
The FDA’s stepped-up presence should also accelerate what some in the domestic industry hope is a more rigorous attitude towards compliance in a country whose cheap generics have made it the low-cost pharmacy to the world.
Another Indian drugmaker, Strides Arcolab Ltd STAR.NS, said on Monday a plant of its unit Agila Specialties Private Limited had also received a warning letter from the FDA after an inspection in June.
Mylan Inc (MYL.O) in February agreed to buy Agila for $1.6 billion to expand its presence in the fast-growing injectable drugs market, and it was not immediately clear if the FDA action would have any bearing on the deal.
Strides said it was working with the FDA to resolve concerns cited in the warning letter in the “shortest possible time”. Company officials were not available to comment on the impact on the Mylan deal. (Additional by Toni Clarke in Washington; Editing by Jeremy Laurence and Phil Berlowitz)


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Greater Bay Technology, a Chinese startup, has announced that it has developed a battery that can withstand cold and heat and has a range of almost 1,000 km.
In winter, it is the tendon of war: the batteries of electric cars suffer a loss of performance, reducing autonomy and performance. Faced with this major problem in the electric car industry, a Chinese startup claims to have found the solution. As Electrek explains in a June 7 article, the fledgling Chinese company Greater Bay Technology claims to have developed its own technology to avoid loss of performance in charging and autonomy, in the face of harsh climatic conditions, especially in winter.
A durable, cold-resistant battery
As the manufacturer’s subsidiary GAC Motor explains in a presentation on WeChat, the use of superconducting materials in combination with precise thermal management would enable such a feat: in five minutes, the new battery, called Phoenix, can go from -20° C to 25°. C. Better yet, it could be charged 80% within six minutesin the words of company chairman Huang Xiandong.
Greater Bay Technology also claims that this revolutionary battery would enable a range of almost 1,000 km on a single charge and a level of performance that would not be affected by the outside climate. “The Phoenix battery not only solves the long charging time of electric vehicles, but also solves other problems. Whether hot or cold, its autonomy is not affected »said the startup’s president at Bloomberg.
A revolution coming soon?
Like many breakthrough batteries, the Phoenix lithium-ion battery is not yet in mass production, but it could be as early as next winter. Already recently marked with the development of eXtreme Fast Charge, enabling a full charge in fifteen minutes, Greater Bay Technology was once again able to assert itself in the electric vehicle battery market.
According to the Chinese company, the Phoenix battery should equip the parent company’s electric GAC Aion from 2024. And it could even be exported to multiple manufacturers: right now, the Chinese unicorn is in talks to distribute its battery. Competition in China will be fierce, with industry giants CATL and BYD also eager to make higher-performing batteries.
Currently, some vehicles not equipped with an active battery cooling system experience power loss. And in winter it is even common to observe a loss of autonomy.
But the development of such a battery, which can be charged very quickly and withstand extreme temperatures, could be a game-changer in the world of electric vehicle batteries, by making it possible to heat the battery efficiently and reducing costs. associated with cooling.
Want to know everything about the mobility of tomorrow, from electric car to electric bicycle? Subscribe now to our Watt Else newsletter!


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Earlier this year, at the I/O 2022 event, Google first gave a glimpse of its upcoming Pixel Tablet. While Google is not launching the Pixel Tablet this year, it gave us some scoop on its forthcoming tablet, setting our expectations straight.
Rumours were rife that the Pixel Tablet would have a charging dock. So, when docked, the whole setup would resemble the look of a Nest Hub. Well, the rumour stands to be correct. The Pixel Tablet will have a “Charging Speaker Dock,” which may come as an optional accessory, turning the tablet into a photo frame or a hands-free Assistant device, much like the Google Nest Hub.
One can watch shows, and movies or even listen to music with the tablet docked. Google says that the speaker would offer enhanced audio. Furthermore, the Pixel Tablet can be used as a hub for all the smart devices in your home.
The Pixel Tablet will have a nano-ceramic finish, which will make the tablet premium, beautiful and comfortable. Google says that it took special care of the magnets on the back of the tablet for easy docking and undocking experience.
While Google did not reveal anything about the display, it did mention that one can expect a “large” and “gorgeous display.”
Google also put an end to all the assumptions about what would power the upcoming tablet. The chip powering the Pixel Tablet will be Google's newest Tensor G2, the same chip that powers the latest Pixel smartphones. If one were to assume the tablet would run Android 13.
The Pixel Tablet is expected to debut next year though we do not have an exact date.


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New is ready to meet old as the Nike Vapormax 97, a hybrid of the Air Max 97 with the newly engineered Vapormax outsole, is scheduled to release on March 9th in the black/neon colorway. The simple sole-swapped hybrid will continue to be a trend within Nike Sportswear’s Air Max department as we’ve already seen the popular Air Max 95 in a similar Vapormax form. Much of the hype around Sean Wotherspoon’s Air Max 97/1 design from last year’s Vote Forward campaign has brought some energy around these remixed Max icons, so what other mash-ups would you like to see? Stay tuned for the release of this Air Vapormax 97 on Friday at retailers like Titolo, and check out the Air Max 1/90 hybrid if you haven’t seen that yet.
UPDATE: The Vapormax 97 “Japan” is also available in kids sizes at Nike.com
Nike Air Vapormax 97
Release Date: March 9th, 2018
Style Code: AJ7291-001


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Black Friday 2020 is finally here, and we’re eager to see exactly how Covid-19 and two lockdowns will impact the shopping day of all shopping days. It’s no secret that this year has been unlike any other: retailers are fighting to stay afloat whereas shoppers are carefully considering their purchasing options.
The biggest changes we will see this year are a shift to online rather than in-store shopping. With an increase in demand and delivery expectations, businesses are either prolonging Black Friday or omitting it altogether. Finally, we are also seeing a shift from big brand name purchases to independent instead.
Let’s dive into how this year will be different and what businesses can do to make the most of Lockdown Black Friday 2020.
Black November 2020
We tend to think of Black Friday as that one day a year where tents are pitched in front of shops at 4am as shoppers brace themselves for the ultimate sales marathon. Half price electronics and £5 flannel shirts are the beating heart of this “holiday”, however, this time around the rules are quite different.
As our Head of Marketing, Joshua Hobson, points out “Black Friday is now not just a weekend event, but a week and sometimes even a month. It’s already started!” and this statement rings true especially in 2020. Retailers are squabbling to sell their stock and make up for the financial loss they have experienced due to lockdowns and restrictions put on non-essential businesses since March.
Whilst businesses are trying to catch up on losses by extending sales and putting as much stock on sale as possible, others are stepping away from Black Friday 2020. Large retail shops like Next have confirmed that, due to the financial strain this year has put on their business, they will not be offering any Black Friday savings this year.
Disruptions, Delays, and Customer Dismay in Stock and Delivery
We may not be able to shop physically due to restrictions and safety regulations, but shoppers are pitching their metaphorical tents in online queues and Amazon shopping carts. Lockdown has forced our hands as shoppers, turning Black Friday 2020 into a pre-Cyber Monday – meaning we are shopping online more than ever before. Shops are struggling to fulfil demand and delivery deadlines as they try accommodating changes in shopping habits.
Delivery companies and Royal Mail drivers are spread thinly across all the orders that are being placed. In order for Black Friday 2020 to work, businesses need to build trust with their customers, ensure that stock will be fulfilled and that there is a contingency plan in place for how deliveries will be made in time for Christmas.
“Customers need to be reassured more than ever. They need to be reassured when and how their products will be delivered. This can have a huge impact on conversion rates if they have any doubts at all during their shopping experience,” explains Joshua Hobson.
How Can Independent Shop Owners Make the Most of Black Friday 2020?
Trying to fight the wave of sales and making up for losses due to Covid-19, local businesses should take into consideration a number of things to maximise their conversion rates.
The pressure put on independent shop owners this year is immense. Customers are looking to support local rather than taking advantage of big retailer sales. The majority of these smaller businesses simply cannot afford to match the offers large shops are willing to offer. To combat this, our Head of Marketing has offered a few simple steps local businesses can follow to add value and undertake big names but not lose too much in the process:
- Complementary gift wrapping – this simple and non-costly solution will give businesses an edge over large, factory-like shops.
- Free delivery or at the very least delivery reassurance – the biggest stumbling block for most retailers this year has been timely delivery. Finding a reliable and good delivery service might be just what a local business needs to win over a customer.
- Loyalty schemes and gift vouchers – customers are more likely to convert and return again if they are given an incentive, whether this is a simple loyalty scheme where they can expect perks such as free delivery, discounts, or gift vouchers that they can share with friends and family to collect points. This is a great marketing tool which will help independent shop owners keep up with other shops.
The Era of Black Friday Seasonality Adjustments in 2020
Advertising is hitting its peak at this time of year and, with a surge of additional online shoppers hitting Google, advertisers need to be strategic in how they approach potential customers. Dave Karellen, the Head of PPC here at Dark Horse, has the following advice for businesses to take into consideration as they form their automated bid strategies:
Automated bid strategies like Target ROAS and Maximise Conversions work very well in normal times, as they use historical data to predict future conversions – focussing mostly on most recent data signals. The problem with Black Friday periods is that spend, and conversion rates, increase so much in such a short period of time they then fall straight back down. This means that those recent data signals are not as useful as first thought. In fact, it can actually harm your performance by restricting search volume around Black Friday, before pushing them back up needlessly as the algorithms expect this trend to continue.
While Google struggled to successfully advise during the 2019 Black Friday season, some businesses stayed with automated bid strategies, whilst others reverted to manual budding. In result, a new feature called “Seasonality Adjustments” was rolled out, allowing advertisers to override bid strategies by telling Google to expect much higher conversion rates on certain days. Unfortunately, this feature only worked for Search and at the time it was limited.
Thankfully, this feature has come a long way and we would advise that advertisers give it a go for Black Friday 2020. This feature can be applied to campaigns individually. Shopping Campaigns are also now included within its scope, and it even lets you segment by device – which is huge for Black Friday and advertisers as mobile tends to see the biggest incremental increases. To find it simply go to Tools > Bid Strategies > Advanced Controls. Start by looking at the Black Friday conversion rate increases from last year. Search by campaign group and by device to help determine with Google what bid strategies to expect and set up multiple adjustments for each varying segment.
This should give you the best chance at being able to confidently use automation around the Black Friday periods. But finally, just whatever you do, don’t forget to un-restrict campaign budgets, or it will all be for nothing!
Prepare, Optimise, and Watch It All Unfold
Whether a business will choose to take part in this years’ Black Friday sales or not, we have no doubt that they will see an increase in visitors this week and most likely all the way in the run-up to Christmas.
Make sure your business is as prepared as it can be. Here are a few last-minute questions to ask yourself before the Black Friday floodgates open:
- Are your product descriptions clear, informative, optimised for correct keywords (don’t overstuff your text!), and long enough to perform well in SERPs?
- Have your delivery pages been updated with the most recent information and is this information reliable?
- Did you check if all your links are working correctly and your website is ready to deal with large traffic volumes?
- Is your advertising strategy set up to maximise on the seasonal surge in searches?
As the countdown to 27th of November begins, we’re starting to see big Black Friday savings and “out of stock” signs showing before our eyes across the internet. This year will certainly be a big test of how well businesses bounce back and whether they can cope with the “new normal” they’ve been dealt.
In the meantime, we will continue to refresh different websites in the hope that PS5 stock will come back somewhere, as the ultimate week of Black Friday 2020 unravels.


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By David Finger
With ten days to go before the biggest PPV fight of the year, Golden Boy Promotions CEO Richard Schaefer and HBO Pay-Per-View Senior Vice President Mark Taffet held a international media conference call in New York City to “discuss the current state of the Mega-Fight” and the changes in how this fight has been marketed to the general population. Although there are few observers who feel that this fight will not be one of, if not the, biggest PPV fight of the year, there are still many critics who felt that the economic recession coupled with the emergence of Mixed Martial Arts would slowly, but surely take a toll on boxing and PPV revenue. But Schaefer and Taffet both discussed many of the new and innovative ways that they are marketing this fight to both the traditional boxing fan and the younger generation of boxing fan.
Schaefer took the stage first, discussing a promotion with Tecate Beer in which fans in select markets who order the fight can get $55 in rebates from Tecate (which can be used for Tecate Beer and groceries). With the fight costing less than $50, it seemed to be a highly effective way to entice fans; those of which who took advantage of the promotion would emerge with more in rebates than what the cost of the fight was. He also discussed the return of close circuit TV for this fight, with numerous movie theaters around the country purchasing this fight, as well as a discussion on the distribution of the official fight T-Shirt with Affliction, a company with strong ties to the younger market. Schaefer closed out his end of the discussion talking about the deal with Lodgenet, and how it appears that over 350,000 TV’s will be offering the PPV fight in hotels across the country.
From there Mark Taffet discussed the marketing on HBO leading up to the fight. He discussed the immensely popular 24-7 series which chronicled the fighters and their training as well as what he described as the “hunger to go younger”.
“We have explosive new digital platforms,” Taffet commented, “this is going to be the cornerstone of the new digital promotion. We are providing 24/7, 360 degree consumer surround sound. They will be surrounded by over 700,000,000 impressions. But not just marketing, but programming they will appreciate.”
When asked by reporters who called in what prompted them to implement these changes now Schaefer responded that many of these new and exciting changes and promotions were being worked on for some time, some of them as long as eighteen months, and that “now is the time to execute and make the world aware of them.”
Regardless of how successful the fight card may prove to be, and most insiders assume it will end up being highly successful, many in boxing will have a keen eye on the new changes that Golden Boy Promotions and HBO have implemented for the promotional side of this card and the changing face of the PPV fight card in the digital age.


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“The future of wearables is using AI to personalize our health and fitness in real-time, and we created Vi to lead this new frontier,” said Omri Yoffe, CEO and co-founder of LifeBEAM. “By improving a person’s awareness of their own behaviors, environment, and real-time physiology, Vi provides an inspiring and truly smarter workout experience. We call Vi an ‘Awareable,’ as it’s the first and only wearable with the power to actually be aware of a person’s activity patterns and coach their behavior in real-time.”
Vi’s power is based upon a number of biosensors that combine the processing power of an AI system with cloud based data aggregation. This means, theoretically, that Vi Wearables will give users immediate feedback on everything from their running pace to their heart rate, allowing for personalized training sessions on the go (and in your ear).
With aerospace-grade biosensors, Vi claims to measure everything from heart rate variability to elevation to motion, and processes this data to suggest “actionable insights” regarding health topics like weight loss optimization, exhaustion level management, injury prevention, running technique, stress levels, and adaptive training plans.
And perhaps most importantly, Vi claims to motivate consumers regardless of activity level, creating a personal relationship with users that continues to grow over time. This, the AI wearable says, incentivizes people to not only stay with their fitness routines, but to exercise more frequently as well.
Currently available to pre-order on Kickstarter, you can own your own in-ear trainer for $199.
- Apple Fitness+ makes Apple TV an even better buy
- Apple Watch’s exciting feature road map is stacked
- Fitbit cleared to launch new feature that could save lives
- Working out at home? These are the best total gyms for home use for March 2022
- Circular confirms its $259 smart ring is coming to the U.S.


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Nike, Adidas Already Rolling Out World Cup Activation Plans With Competition On Horizon
Nike and adidas are "already rolling out products and preparing marketing and 'product activation plans'" for next summer's FIFA World Cup in Brazil, because when it "comes to an event of this magnitude," the companies are not "leaving anything to chance," according to Allan Brettman of the Portland OREGONIAN. The World Cup "may help decide who reigns supreme in global soccer sales in the years ahead" between the companies. adidas currently "holds a slight edge" over Nike in soccer and it is one of six official partners for the competition. Four of the top teams in the world based on FIFA rankings -- Spain, Germany, Colombia and Argentina -- are "clothed in Adidas-created uniforms," and the company also "outfits the Mexico national team, which Adidas says sells as many jerseys in the United States as does the Nike-outfitted U.S. team." adidas believes that La Liga club FC Barcelona and Argentina F Lionel Messi is ready to take David Beckham's "marketing mantle," and the company "plans to use the World Cup to get the marketing ball rolling" for Messi. adidas America Soccer Dir Ernesto Bruce said, "He hasn't really been marketed in the U.S." Bruce said that Messi will be "getting as much Adidas-generated exposure" as Redskins QB Robert Griffin III or Bulls G Derrick Rose, who are both fellow adidas endorsers. Meanwhile, Brettman noted Nike "so far hasn't been as vocal about its World Cup game plan." The company as the event approaches will "roll out new uniforms for the countries it sponsors." Those sponsorships include the U.S. team "as well as that of the host country." adidas and Nike officials "almost uniformly say they will be pulling the levers of social media channels to broadcast their World Cup soccer messages." Nike is "now the leader" on that score as its soccer Facebook page "has 19.5 million likes to Adidas soccer's 14.1 million; Nike soccer's Twitter account has 1.4 million followers to about 500,000 for Adidas soccer." Nike's YouTube video channel "boasts 715,000 subscribers to less than 165,000 for Adidas" (Portland OREGONIAN, 8/4
HOPEFUL HAINER: The FINANCIAL TIMES' Roger Blitz reports adidas Chair & CEO Herbert Hainer is "predicting that sales" from soccer in '14 will reach $2.7B (all figures U.S.) compared to $2.3B in '12, with Latin America "enjoying a big boost." That "should enable Adidas to hit 2013 estimates of mid-single digit sales growth and expansion in earnings per share of at least 12 per cent" (FINANCIAL TIMES, 8/5).


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KICKER Audio is returning as sponsor of the Lone Star Throwdown (LST) event for the sixth straight year, the mobile electronics company announced. The show will take place Feb. 26-28 at the Lone Star Expo Center in Conroe, Texas. Though KICKER will not have the physical presence it once had, the brand will still be represented by its show trucks, the company said.
A past “Top 100” award winner, KICKER’s Tim Smith will take his custom 1994 Chevy C1500 to the show. A member of KICKER’s Special Projects team, Smith has equipped his C1500 with KICKER IQ1000.5 5-channel amplifiers, Q-Class component speakers and CompRT slim subwoofers.
On behalf of KICKER, LST promoters will offer credit of up to $2,000 in KICKER audio equipment to a pair of winners as part of show prize giveaways.
“One system always goes to the person that gets the ‘Hard-Luck Award’,” said Jarrod Dunahoo, one of the Showdown organizers. “The other system, in our travels throughout the weekend, we try to find a vehicle that could actually use a system. We call that the ‘Promoter’s Pick’.”
The 10th anniversary of the show, more than 2,000 show cars have already pre-registered. LST officials anticipate attendance exceeding 15,000 people this year, with Top 100 and Best-of-Show awards being presented, along with a number of other cash prizes.


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Equals Group deploys TruNarrative biometric platform to combat fraud, ease onboarding
Payments and e-banking organization Equals Group has chosen TruNarrative’s biometric platform to provide digital identity verification to its members.
The TruNarrative platform offers various authentication capabilities, including customer onboarding, fraud detection, know your customer (KYC) and know your business (KYB), biometric identity verification with liveness checks, politically exposed persons (PEP) checks and risk identification via a single API.
The digital ID onboarding and authentication platform is currently deployed in a range of applications, in industries spanning from banking and lending to online gambling, eCommerce, and payment services.
The Equals Group comprises a number of brands in the global financial sector, including Equals Money, FairFX, and CardOneMoney.
“We are always on the lookout for the latest and greatest tech solutions to help us deliver the best service possible to our clients,” explained Matthijs Boon, COO of the Equals Group.
Under the umbrella of the Group, its members provide business and personal clients with a variety of services involving digital identity such as expense management, global payments, and foreign exchange currency services.
“Through TruNarrative, we can address an integral part of our customer’s journey and take it to the next level,” Boon added.
The new partnership with TruNarrative will now enable the Equals Group to protect these services through the integration of the platform within the Group’s existing core platform and front-end systems.
“Our partnership with the Equals Group demonstrates our commitment to working with innovative, high-growth businesses,” commented Ryan Morrison, chief operating officer at TruNarrative. “We look forward to helping them drive greater efficiency and maintain a low-friction customer experience.”


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Latest Sound technology Stories
GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, market size and demand forecasts on the global Stethoscopes market.
NEW YORK, Dec.
Digital stethoscope is easier to use, provides better quality, and reduces risk of Ebola contamination DENVER, Oct.
Praveni™ cleaning and preventive maintenance products have been specifically developed to help clinicians maintain the trusted stethoscope. St.
Audio4Fun has just announced their latest build of AV Voice Changer Software Diamond (8.0.22) with an interesting skin color added.
Approximately 5.1 million Americans are affected by heart failure, which is the leading cause of hospitalization and death. However, until recently no reliable, cost effective and non-invasive method existed.
LONDON, May 22, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
miniDSP is launching its new Dirac Series of high-resolution audio processors powered by Dirac Live®, the world’s premier room correction solution. (PRWEB)
Healthcare workers hands are the main method of bacterial transmission in hospitals. They are not, however, the only means of transmission. According to a new study from the University of Geneva Hospitals, doctors' stethoscopes also play a role.
- A person who stands up for something, as contrasted to a bystander who remains inactive.
- One of the upright handlebars on a traditional Inuit sled.


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COMPANY NEWS; CMGI, STRUGGLING INTERNET COMPANY, TO GET NEW CHIEF
Published: February 20, 2002
CMGI Inc., the Internet company that bought more than two dozen Web businesses in four years and had a $5.49 billion loss in its last fiscal year, said yesterday that David Wetherell would step down as its chief executive. Mr. Wetherell, 47, will continue as chairman and will be replaced by the chief financial officer, George McMillan, 54. The change is effective March 1, the company said in a statement. Mr. Wetherell is stepping down after CMGI stock tumbled 70 percent in the last year, leaving it with a market value of about $537 million compared with $26.5 billion in December 1999.


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Americans bought fewer Chinese imports in 2023, but Chinese exporters aren’t necessarily hurting
Share Now on:
We learned this week that U.S. exports rose over the course of last year, compared to the year before, according to the Commerce Department. Meanwhile, imports fell — especially imports from China. Those were down more than 20% from the year before. And a lot of the trade China lost out on has been shifting to other countries.
One big reason trade with China was down last year is that people just aren’t buying as many of the kinds of goods that China’s known for making.
“Computers, cell phones, furniture, desks,” said Mary Lovely, a senior fellow at the Peterson Institute for International Economics. “And so as consumers turn away from them, naturally, our imports of those goods from China will fall.”
Another reason is that it hasn’t exactly been easy to import from China over the last few years.
Robert Johnson, a professor at the University of Notre Dame, said companies have been re-thinking whether trade with China is worth it.
“There’s been a movement, in general, towards moving production stages to countries that have more secure access to the U.S. market,” he said.
Those include Vietnam, Canada and Mexico.
Last year, the U.S. bought more goods from Mexico than China for the first time in more than 20 years.
Johnson said Mexico has been supplying a lot of auto parts and steel, but also products that China makes, including electronics.
“The rising importance of Mexico as a source of electronics for the U.S. leads me to believe that that’s a symptom of reorienting of consumer electronic supply chains,” he said.
That doesn’t necessarily mean that China is out of the picture. A recent paper by Harvard and Dartmouth economists found that Chinese companies have been investing more in Mexico and Vietnam.
Meagan Schoenberger, senior economist with KPMG, said that could be a way for those companies to indirectly send goods to the U.S. market.
“Maybe they’ll export somewhere else, it’ll get assembled in Mexico, or they’ll add a portion of it, and then it can be exported to the U.S., without carrying the cost of those tariffs,” she said.
Either way, Schoenberger said we shouldn’t expect the prices of those goods to come down quickly, even when they’re coming from countries with lower trade barriers.
That’s because moving supply chains around isn’t cheap.
“It’s not as if you can pick up your manufacturing plant, and move it somewhere else. That takes time, it costs investment,” she said.
And that, Schoenberger said, could put pressure on prices in the short-term.
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Rockwood Holdings Inc of Princeton, NJ has entered into an agreement to purchase Kemira Oyjs 39% interest in Sachtleben for €97.5 million (US$129.6 million). The transaction gives Rockwood 100% ownership of the titanium dioxide producer, previously a joint venture with Kemira. Over the past six years, Rockwood has been studying strategic options for the business that include an outright sale or an IPO. Seifi Ghasemi, Rockwoods CEO, said, Given out prior statements that the titanium dioxide business is non-core, it is our key objective this year to explore and execute on the best strategic option for Rockwood. Attaining 100% ownership of the joint venture provides us with the flexibility to achieve this goal in the time frame and manner most optimal for maximizing shareholder value. Rockwood has stated that its two core businesses are lithium and surface treatment. The company’s other businesses are titanium dioxide, performance additives, and advanced ceramics. For 2012, Rockwood reported a net income of US$383.5 million on net sales of US$3.5 billion versus US$291.1 million on sales of US$3.7 billion in 2011. The titanium dioxide business contributed net sales of US$889.4 million down from US$930.4 million. Rockwoods Lithium business generated EBITDA of US$181.9 million on net sales of US$474.4 million in 2012 compared with US$170.2 million on sales of US$456.5 million in 2011. The increase in sales reflected higher volumes for both lithium carbonate used in battery applications and lithium specialties, and increased selling prices. Rockwoods Surface Treatment business generated EBITDA of US$155.2 million on net sales of US$723.2 million in 2012 versus US$151.0 million on sales of US$743.2 million in 2011. The company’s Performance Additives business contributed EBITDA of US$124.0 million on net sales of US$731.5 million down from US$144.0 million on sales of US$784.4 million in 2011. The sales decline is attributed to lower North American oil and natural gas drilling volumes and lower coatings and construction volumes in Europe. Rockwoods Advanced Ceramics business (CeramTec) contributed 2012 EBITDA of US$174.8 million on net sales of US$546.7 million compared with US$183.7 million on net sales of US$585.1 million in 2011.
Volume 27 issue 4


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Israeli-Australian VC firm Square Peg raises $250 million in commitments
The funding is intended for Square Peg’s fourth core fund as well as a separate fund dedicated to later-stage investments in existing portfolio companies
Israeli-Australian venture capital firm Square Peg Capital Pty Ltd. announced Tuesday it has raised $250 million in commitments. The funding is intended for Square Peg’s fourth core fund as well as a separate fund dedicated to later-stage investments in existing portfolio companies. A significant portion of the new funds come from Australian pension companies Host-Plus Pty Ltd. and AustralianSuper.
Based in Sydney, Melbourne, and Tel Aviv, Square Peg invests in Israeli, Australian, and Southeast Asian companies. The Israeli market represents around 40% of the firm’s investments, Philippe Schwartz, a partner at Square Peg, who had recently relocated back to the Tel Aviv office after five years in the firm’s Boston office, said in a statement.
The announcement comes at the beginning of what may be the most exciting period for venture capital since the dot-com period of 1994-1999, Square Peg Partner Dan Krasnostein said in a statement. “We are seeing a number of events occurring at the same time which are likely to lead to a wave of innovation,” he said, adding that “in the space of 2 months, we have seen the equivalent of a decade’s worth of change in the take-up of online business models.”
Tel Aviv. Photo: Shutterstock
To date, Square Peg has invested a total of $160 million in 12 Israeli companies, including online gig marketplace Fiverr Int. Ltd., weather forecasting startup ClimaCell Inc., and medical imaging startup Aidoc Medical Ltd. According to its statement, Square Peg has made additional investments in the country that have yet to be announced.
Square Peg intends to expand its Tel Aviv team further and is currently looking to hire a principal and is planning more hires later in the year.


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Articles about Google Play (Google Play Store)
20 Sep 2021
813,000+ apps delisted from Google, Apple app stores in H121
A fresh report from Pixalate on the mobile apps delisted from Apple's App Store and Google's Play Store in the first half of 2021 shows that over 813,000 apps were delisted by the app stores.
29 Aug 2021
Netflix allegedly received special discount on Google's Play Store commission
Google does not demand a share on the first $1 million developers earn via Google Play Billing used for in-app purchases on the company's app market.
01 Aug 2021
Apple boots 'Tinder for anti-vaxxers' off the App Store
Mainstream dating platforms, including Tinder and Bumble, have teamed up with government agencies to encourage users to get vaccinated.
30 Jul 2021
Google kicking out 'sugar daddy' dating apps from Play Store
Google has recently changed its Play policies including refinements and some aspects of advertising IDs. The policy update also brought an updated inappropriate content policy into force. It bans "compensated sexual relationships" or sugar daddy dating apps.
24 Jul 2021
Google defers Play Store in-app billing policy deadline amid lawsuit
In September 2020, Google announced that in the coming year, all application developers distributing apps through the Play Store must transition to its billing system called Play Billing for in-app purchases.
12 Apr 2021
Google is shutting down its Shopping app
Google is shutting down its Shopping app for Android and iOS, a company spokesperson confirmed to 9to5Google.
08 Apr 2021
#MalwareAlert: Fake Netflix-like app spreads malware via WhatsApp
Check Point Research (CPR) discovered a new malware on the Google Play Store that was disguised as "FlixOnline."
04 Apr 2021
Google to limit apps from seeing what else is installed
Google will soon moderate which applications on the Play Store can access the list of all the other apps that you have installed on your device, reports XDA-Developers.
17 Mar 2021
Google halves Play Store billing fee for developers globally
Yesterday, Google announced that it is slashing its Play Store billing fee globally from 30 percent to 15 percent.
12 Feb 2021
Bolkar App: A voice based Quora alternative for non-English speakers
Bolkar means 'speaking' in Hindi. Bolkar App enables native speakers of Hindi and Bengali to share their knowledge. The crowdsourced question-answer platform is aimed at people from tier-3 and tier-4 towns of India who aren't conversant with English.
29 Jan 2021
Robinhood reportedly sells GameStop shares without permission from traders
Trading app Robinhood on Thursday prevented investors from buying several stocks in order to facilitate short-selling hedge funds in their battle against the working class investors from the WallStreetBets subreddit.
29 Jan 2021
AOC urges US Congress to investigate Robinhood's GameStop freeze
Alexandria Ocasio-Cortez called on the US Congress to investigate trading app Robinhood over its GameStop freeze.
21 Jan 2021
21 Jan 2021
Homegrown game FAU-G coming to Android devices on Republic Day
Fearless and United Guards (FAU-G), a game by Studio nCore Pvt. Ltd. and promoted by Akshay Kumar is set to hit Android devices on January 26. It will compete with popular battle royale game PUBG for a share of the Indian mobile gaming market.
18 Jan 2021
Hike messaging service shuts down, leaves app stores
Indian messaging app Hike StickerChat has been shut down. The platform officially closed down today following a Twitter announcement by founder and CEO Kavin Bharti Mittal on January 6.
10 Jan 2021
OnePlus may have two new smartwatches coming, and then some
With the OnePlus Health app going live for early access on the Google Play Store, developers and enthusiasts are already ripping into the code and digging around for clues. Apparently, there is a lot to discover.
03 Jan 2021
Loan app case: Chennai Police arrests 2 Chinese nationals
Four people, including two Chinese nationals, have been arrested by the Chennai Police in connection with the loan apps case.
27 Nov 2020
Nokia Smart TV 75-inch launched in Europe
Nokia brand-licensee StreamView has launched the 75-inch model of the Nokia Smart TV in Europe. The Android-powered television will go on sale from December 1.
05 Nov 2020
Sony A8H 4K OLED TV launched at Rs. 2.8 lakh
Expanding its range of premium televisions in India, Sony has launched its latest A8H 4K OLED TV in a 65-inch size.
09 Oct 2020
Now, your Android phone can alert about easy-to-miss household sounds
Google is bringing a handy new feature on Android, one that will help people to take note of important but easy-to-miss sounds in their homes.
08 Oct 2020
NewsBytes Briefing: Amazon unhappy with Future Group-Reliance deal, and more
Last night, Amazon expressed discontent over Future Group's deal to sell its businesses to Reliance Retail and issued the former a legal notice.
06 Oct 2020
Paytm to host app developers conference on October 8
Indian payments decacorn Paytm is gearing up to take on the dominance of Google.
05 Oct 2020
Sony launches its costliest TV, priced at Rs. 14 lakh
Sony has launched its first 8K TV in India, the Z8H at Rs. 13,99,990. (Yes, you read that right!)
21 Sep 2020
Dating app uses Nusrat Jahan's photo without consent; probe initiated
Actor and Trinamool Congress parliamentarian Nusrat Jahan has accused a video dating app of using her picture without permission.
20 Sep 2020
#WeeklyRecap: Potential life on Venus, Apple's new hardware, and more
This week, a number of developments were noted in the world of technology, including an unexpected - and still unconfirmed - case of alien life discovery.
18 Sep 2020
Google removes Paytm from Play Store: Here's why
Paytm, one of India's most valuable start-ups, has suffered a major setback.
11 Sep 2020
Now, Google Duo is available on Android TV
Keeping its promise, Google has started making Duo available on Android TV.
10 Sep 2020
Huawei phones will start replacing Android next year: Details here
Finally, Huawei appears to be gearing up to take on Google's Android and Apple's iOS in the mobile operating system segment.
07 Sep 2020
Xiaomi Mi TV 4A Horizon Edition televisions launched in India
Expanding its line-up of smart televisions in India, Xiaomi has launched its Mi TV 4A Horizon Edition series in 32-inch and 43-inch sizes.
30 Aug 2020
Google removes deceptive giveaway apps from Play Store
Despite Google's strict review and removal practices, malicious apps have been making their way to the Play Store.
19 Aug 2020
OnePlus TV Y Series' OTA update brings nifty improvements
OnePlus has started rolling out a system update for its affordable Y Series televisions in India.
18 Aug 2020
Why are Apple, Google and Epic Games fighting?
Apple, Google, and Epic Games, the developer of Fortnite, are engaged in a dramatic row for the last few days.
13 Aug 2020
#TechBytes: These new features are coming to your Android TV
Smart TVs and media streaming devices are all the rage these days, thanks to Google's Android TV.
12 Aug 2020
Facebook Lite is shutting down on iOS: Details here
In an unexpected move, social media giant Facebook is sunsetting the Lite version of its main mobile application.
09 Aug 2020
Flipkart Big Saving Days sale: Top-deals on 4K Android TVs
Flipkart's Big Saving Days sale is currently live with great discounts and deals available across all product categories.
05 Aug 2020
Xiaomi takes on Amazon with affordable new 'Mi TV Stick'
In a bid to cash in on the surging demand of smart televisions, Chinese giant Xiaomi has launched 'Mi TV Stick' in India.
05 Aug 2020
Sony's latest 55-inch 4K TV comes with content upscaling technology
Expanding its line-up of Android TVs in India, Sony has launched a 55-inch smart television in the country.
30 Jul 2020
New Android malware can steal your banking credentials, Government warns
The cybersecurity agency working for the Government of India has raised alarms over a dangerous new strain of malware on Android.
26 Jul 2020
Google uses Android to track its rivals apps: Report
In a major shocker, a report from The Information has revealed that Google uses Android to track the applications offered by its rivals.
16 Jul 2020
This malware can steal passwords, card data from 300+ apps
After Joker, a new strain of malware called 'BlackRock' has surfaced on the internet.


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Sources confirm that Apple has begun to raise prices for various products. IPhone smartphones have not risen in price so far, but sources do not rule out that this could happen in the near future. When buying various products on the official website, future owners of MacBook Air, MacBook Pro, iMac, iMac Pro in Canada, Europe, Australia and some Asian regions are facing with a rise in price of technology. For example, the British media confirmed that when choosing more expensive versions of devices (the basic versions did not go up), the price increases by an average of 10%.
In addition, yesterday, Apple, without making official statements, quietly lifted restrictions on the purchase of iPhone smartphones. Now anyone can buy an unlimited number of smartphones iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max in one hand. Last week, Apple introduced a restriction, selling no more than two smartphones to one buyer. So far, the Apple China official website has a restriction on the purchase of new MacBook Airs and iPad Pros, which are allowed to buy no more than 5 and 2 units, respectively.


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The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.
The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.


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Forget fake news, most deepfakes are for porn
The internet has 14,678 deepfakes, AI-enabled manipulated videos, and most of them are made for porn, according to a report by DeepTrace. There have been concerns that such videos can be used to sway elections and spread misinformation, but turns out 96% of them are just fake pornography, reports Technology Review. Most of these videos targeted famous actresses and female musicians. “Deepfake pornography is a phenomenon that exclusively targets and harms women,” the authors write.
Victoria’s Secret has hired its first size 14 model after years of criticism over its refusal to be more sizeinclusive. As part of a new collaboration with female-founded UK-based lingerie brand Bluebella, Victoria’s Secret has launched a campaign featuring Ali Tate-Cutler


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Take-Two, during its fiscal Q1 2020 earnings revealed that Gearbox’s co-op shooter Borderlands 2 has sold 22 million copies worldwide on all platforms, in addition to the Borderlands franchise selling more than 48 million units in total. This includes lifetime sales on the PC, PS3, Xbox 360, PS4, Xbox One and maybe even the Vita.
As Take-Two CEO Strauss Zelnick told GamesIndustry:
“I think [the sales boost] is a reflection of the fact that the Borderlands IP is stronger than ever, even though it’s been eight years since the last release. I think there’s a whole new generation of consumers who are super excited about Borderlands. That bodes well as we head into the September release. We’ll see how it does, but we feel really good.”
Borderlands 3, the third numbered entry in the series launches for PC, PS4, and Xbox One September 13.


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Kevin Durant, Nike agree to lifetime deal
Since he was a rookie in the NBA in 2007-08, Kevin Durant has been partnered with Nike.
Now, it looks like he will for the rest of his life, as Boardroom (a company founded by Durant and Rich Kleiman) announced Friday that he is signing a lifetime deal with Nike, joining LeBron James and Michael Jordan as the third NBA player to have signed a lifetime deal with the shoe company.
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership,” Durant said via press release. “We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.”
Durant previously signed a deal with Nike for 10 years, $300 million with a $50 million retirement package ahead of the 2014-15 season. LeBron James signed his lifetime deal with Nike in Dec. of 2015 while Jordan revolutionized Nike with the Jordan Brand, which began in 1988.
In his 16th NBA season, Durant has released 15 signature shoes with Nike, with a 16th coming soon. Nike plans to continue its philanthropic journey with Durant, who’s focused on uplifting grassroots basketball through the Durant Family Foundation and Team Durant, his EYBL program.
“As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” John Slusher, the Nike EVP of Global Sports Marketing, said. “We look forward to continuing to serve the next generation of athletes together.”All quotes via Boardroom
Durant has been one of the most marketable and premier faces of basketball throughout his entire career. Now, getting a lifetime deal with arguably the biggest shoe company worldwide vindicates that. The financial disclosure has not been made public at the time of this publishing.
Even though they have not been released to the public yet, Durant wore KD 16s during the Phoenix Suns’ first-round series against the Los Angeles Clippers. In his first playoff series with Phoenix, where he was shipped to at the start of the trade deadline, he averaged 28.4 points, 7.6 rebounds, 6.2 assists, one steal and one block per game on 51.8 percent shooting, including 45.8 percent from beyond the arc. This all came despite getting lower on-ball usage alongside Chris Paul and Devin Booker as primary initiators.
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From football to the Olympics, 2020 is a year of sport that will see the world unite. With this in mind, Integra Business Solutions has announced details of its 2020 marketing campaign for own brand, Initiative.
Papier Union and Papyrus Germany, which will soon merge under the umbrella of the Inapa Group, have decided to switch to green electricity.
Maul Schneider France has announced it has started distributing products from Texas Instruments since 1 January.
Canadian leader in the office supply industry, Novexco has announced the acquisition of S.P. Richards Canada, the Canadian operations of U.S. based S.P. Richards, effective January 1, 2020.
The Office Times wishes our readers a wonderful festive period and a prosperous 2020.
We are pleased to announce that the latest digital issue of The Office Times is now online
RBC Capital predicts that sales at Amazon Business will hit $31 billion by 2023.
Office furniture maker Steelcase reported third quarter revenue of $955.2 million and net income of $54.9 million.
Tech Data has entered into an agreement to acquire the business of Inflow Technologies, a leading value-added distributer with expertise in areas like cybersecurity and networking.
Integra Business Solutions is delighted to announce the date and venue for its 2020 National Conference.
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As society strives for greater energy efficiency, innovation continues to push new and more effective technologies to market. Unsurprisingly, one product cannot hold the top spot for very long. While compact fluorescent lamps (CFLs) have displaced incandescents on store shelves, they will not be alone. LEDs are quickly gobbling up market share.
Research from Strategies Unlimited, Mountain View, Calif., confirms this trend. The firm recently gave a sneak peek of the results from its March report, “The Worldwide Market for LEDs: Market Analysis and Forecast 2014.”
The report captures an LED industry that is expanding. Revenue grew last year by about 7 percent to $14.4 billion. That figure is expected to grow at an even faster pace, reaching $25.9 billion by 2018.
The report looks at the various markets for LED applications. Not all of them are experiencing the same growth. For example, revenue from LED backlighting in TVs, computer displays and LEDs in mobile devices is projected to decrease. Revenue from LEDs in automotive headlamps and cabins will grow steadily, as will revenue from LEDs in signs.
Lighting comprises the biggest LED segment by far, and it will drive most of the growth over the next five years. According to the report, this segment now accounts for 30 percent of the LED market. That figure is projected to nearly double, reaching 57 percent by 2018, as revenues from LED lighting grow from $4 billion to almost $15 billion in the same time frame.
Strategies Unlimited forecasts similar growth trends in other LED sectors. A January study projects revenue from LEDs in lighting applications to experience an annual growth rate of 30 percent, reaching $13 billion by 2017. Another study also released in January projects the global outdoor LED market to grow by 400 percent, reaching $1.9 billion in revenue also by 2017 (see Susan Bloom’s “Glowing Outside”).


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An ex-con owner of a Pennsylvania pretzel shop was arrested Thursday for allegedly selling prescription drugs through his store’s drive-through window.
Brian Schlagel, the 45-year-old owner of a Philly Pretzel Factory franchise in Monroeville, had been under surveillance from the DEA for months over suspicion that he had been distributing prescription pain pills.
The investigation started in July when police received a tip that a pretzel shop owner was purchasing pills from prescription drug users and flipping them for profit through his business.
One suspect who admitted to purchasing illicit pills from Schlagel told police that the pretzel maker was “the biggest pill dealer” in town.
Police swopped down on Schlagel after staking out the pretzel shop and watching him buy $14,000 worth of oxycodone in a parking lot near the store, cops said.
Schlagel tried to hide newly purchased pill bottle — containing 240 30mg pills of oxycodone — in an envelope full of money after being confronted by police, officials said.
He faces charges of possession with intent to deliver, prohibited acts and tampering with evidence.
Schlagel has a criminal history and an arrest record for pill usage. He also served jail time in 2016 for a hit-and-run after driving into two people on motorcycles.


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Hyundai Creta EV spotted in wild, likely to get 360-degree camera and ADAS
- Hyundai Creta EV is expected to share a host of design elements with the ICE variant of the midsize SUV.
Hyundai Creta EV has been in discussions among Indian electric vehicle enthusiasts even before the updated version of the mid-size SUV entered the market in January this year. Now, the Creta EV has been spotted in the wild in South Korea in a fresh spy shot image. A fully camouflaged test mule of the Hyundai Creta EV has been spied, giving us a clue about the possible design elements of the electric SUV.
The latest spy shot of the upcoming Hyundai Creta EV shows the SUV gets an identical LED daytime running light (DRL) spanning the entire width of the front profile. Also, it looks like the car will have similar styling elements including LED projector headlamps as the ICE variant of the Creta, which is currently on sale in India. However, being an electric car, it would feature a closed panel instead of a conventional radiator grille visible in the newly launched Creta facelift. The spyshot also reveals the electric Creta gets 17-inch aero-designed alloy wheels, which is specifically meant for the EV and comes as the most distinctive change compared to the ICE variant.
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The Hyundai Creta EV is expected to come with repositioned brand log, front-fender mounted charging port. Also, there will be a smoothened bumper with tweaked radiator grille. Expect the electric SUV to feature design tweaks at side and rear profile as well.
Speaking about features, the Hyundai Creta EV is expected to come equipped with a large touchscreen infotainment system with EV-based user interface, an all-digital instrument cluster with new graphics, revamped centre console. Also, there would be a 360 degree surround camera and Level 2 ADAS suite. The front camera is visible at the centre of the nose section at front profile.
The South Korean automaker is tightlipped about the specifications of the upcoming electric car. However, expect it to come offering about 450 kilometre range on a single charge thanks to 55-60 kWh battery pack.


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London Fog will be ramping up its fashion quota this fall, thanks to the brand’s first designer collaborations with Chris Benz, Cynthia Rowley and Badgley Mischka.
Each has pulled together a capsule collection — a first for the 80-plus-year-old brand — that will make its debut in stores in August. Rowley, for example, has created a women’s trenchcoat, a girls’ trenchcoat and an umbrella.
The London Fog collaboration is one of the projects Benz has been working on while taking a break from this New York Fashion Week. His studio was recently photographed and featured on the Web site One Kings Lane. For London Fog, he designed a coat, rain boots and an umbrella for women, as well as a men’s coat. Benz plans to support a few designer friends at their respective shows, but Monday he will be off to Paris for Première Vision.
“While everyone else is busy with the shows, we’re getting started on spring 2014,” he said. “It’s been really great to be able to reflect a little bit creatively and to think about where your business is going. There is something to be said for having an ‘Eat Pray Love’ kind of moment. We’ve been asking ourselves, ‘What do we really love about the brand? Where is the company going?’ We’re super-excited to get back to work and to go to Paris.”
London Fog is making its designer goods relatively affordable, with retail prices ranging from $50 for an umbrella to $275 for outerwear. The collection will be sold in specialty and department stores, as well as through the outerwear brand’s Web site and each designer’s respective site.
Badgley Mischka has created a coat, rain boots and luggage for women, as well as a girls’ poncho. Aside from having the same parent company, Iconix, Mark Badgley said of London Fog, “We grew up with it, especially growing up in Oregon, where it rains practically every day of the year. It’s always been an iconic brand.”
One of the advantages of working with London Fog is that the company has the technical aspects of outerwear down pat, which freed up Badgley and James Mischka to focus on the fashion, Mischka said. Designing a girls’ coat (and one “with a little dash of Sherlock Holmes”) was new territory but not a path they plan to follow anytime soon, Badgley said.
Dari Marder, chief marketing officer of the Iconix Brand Group, which owns London Fog and Badgley Mischka, among other labels, said, “Giving these amazing designers the freedom to reimagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)


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Following the Zoo Project launch and call for entries back in November last year, the first six successful applicants were showcased to mark the start of the Zoo Project’s ongoing incubation of new publishers, allowing them to benefit from more than £1 million of business resources, office space and hands-on mentoring from the TradeDoubler team and the panel of ‘dragon’ judges.
Dan Cohen, Network Director at TradeDoubler North-West, announced the launch with a short speech, detailing how impressed both the network and ‘dragons’ had been with the level of entries and ideas being submitted.
The opportunity for these new incubated publishers was complemented by the latest global advertising forecast by Strategy Analytics suggesting that online advertising in the UK over the next 12 months was going to increase by 10.6% to £7.6bn, with the UK taking a large chunk of this spend.
Opportunities for Publishers
Essentially the Zoo Project has been lauded by the wider community as an innovative way to increase the churn of publishers coming into the space and maximising their opportunities when working within it, something that Mary Keane-Dawson, one of this year’s ‘dragons’, was keen to comment on:
“It’s my view that all forms of marketing will eventually move towards Performance Marketing. The Zoo Project is all about nurturing, developing, guiding and delivering the innovative businesses who will capitalise on these enormous opportunities.
“If affiliate marketing over the next few years is going to maximise these opportunities and massive growth potential, with the predicted growth in overall online advertising at 10% plus (IAB numbers) then we need to innovate, re-invent and really raise the bar. I certainly believe, that the winners of the Zoo Project this year have done exactly that. They’re at a level whereby they can attract more advertising and sponsorship from display, tenancies, mobile and brand building budgets.
“With a focus on being content driven, putting the user experience at the heart of their business models is clever, because this is where there’s a growing value of impressions and digital brand engagement. Affiliate and performance marketing is now primed to make massive inroads into this space.”
The Zoo Project's First Residents
The first six successful applicants-turned-residents of the Zoo Project were able to showcase their new ideas via their own branded table completed with iPad’s so that guests to the launch party could find out more and discuss these new ventures.
We’ll be profiling each successful applicant in more detail over the coming weeks, but initial congratulations to:
- Boomah - Earn CASH rewards for YOU and YOUR worthy cause (white label charity cashback)
- Awesem - Marketing agency, with wordpress designs, reselling and integrations.
- PicYEAH - Increase your sales, let customers visually engage with your brand and broadcast your message, with PicYEAH Social Ads
- HotDrops (link TBC) - Social Content Specialists
- As seen on the TV - Helping you find and buy things as seen on the TV!
- StyleNest - The Luxury Online Magazine for Stylish Mums