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|By Business Wire||
|May 15, 2014 08:07 AM EDT||
INSTEON, creators of the world’s best-selling home automation and control technology, today announced that an enhanced version of its INSTEON app will be available for Windows 8.1 and Windows Phone 8 devices as of June 1, 2014. The app comes with exclusive new features, making home automation even easier for everyone, from the ultra-techie to the average homeowner. Quickly following the release of the INSTEON app for Windows PCs, tablets and phones, INSTEON connected home devices will come to Microsoft retail stores.
INSTEON, creators of the world's best-selling home automation and control technology, today announced the INSTEON app for Windows PCs, tablets and phones will be available June 1, 2014. INSTEON connected home products will be available for purchase on MicrosoftStore.com on June 1 as well and will be available in most Microsoft Stores across the U.S. by early July. (Photo: Business Wire)
The INSTEON family of devices turns any home into a connected home. INSTEON users are able to set up lighting scenes, schedule lights to automatically turn on and off, and monitor their homes via wireless cameras from any mobile device. INSTEON kits and modules allow users to receive instant notification alerts when doors and windows are opened or closed, or when there is a water leak in the home. INSTEON provides all of this and more via a free app with no monthly fees.
Windows-exclusive INSTEON app features
In addition to taking full advantage of the bold design and dynamic interface experience Windows 8.1 provides, INSTEON has included new features to this app release that are exclusive to the Windows platform, including:
- Visitor Mode – provides restricted access to children or guests in your home
- Live Tiles – get status on multiple devices directly on your Windows 8.1 Start screen (not currently available on Windows Phone 8)
- Enhanced Camera Support – view multiple cameras at once, view full-screen, and camera support without the need of an INSTEON Hub
- Multi-House Support – enables you to control multiple homes or businesses from a single account
- Dashboard View – a quick and organized view of the status of your home
“The Windows 8.1 platform provided INSTEON with an unparalleled opportunity to develop a beautiful and easy-to-use connected home experience. The Live Tile architecture is especially well-suited for home automation,” said Joe Dada, CEO, INSTEON. “Users are going to love controlling their INSTEON-connected home from their Windows devices.”
INSTEON devices to be available in Microsoft stores across the nation
Starting June 1, 2014, INSTEON connected home products will be available for purchase on MicrosoftStore.com and by early July they will be available in most Microsoft Stores across the U.S., marking Microsoft’s retail entry into the connected home market.
“Windows PCs, tablets and phones are supported by a rich app ecosystem that offers a variety of quality apps that take advantage of the platform's unique features and design such as Live Tiles,” said Todd Brix, general manager, Windows Apps and Store, Microsoft Corp. “The unique camera and control features in the INSTEON app really come to life on both Windows and Windows Phone.”
Microsoft Stores, in a continuing effort to provide choice, value and service for its customers, will offer a range of INSTEON products, including three unique kits -- a Starter Kit, Home Kit and Business Kit -- and five standalone devices, including the INSTEON Leak Sensor, Open/Close Sensor, LED Bulb, On/Off Module and Wireless Wi-Fi Camera. Prices will range from $29.99 to $79.99, with kits starting at $199.
“Microsoft understands the many benefits of home automation technology, and we look forward to providing the highest-quality experience for their customers now and in the years to come,” said Dada.
INSTEON’s reliable dual-band technology uses both the existing wires (power line) in the home and radio-frequency (RF) communication instead of relying on spotty Wi-Fi connections and routers, which dictate where smart devices must be placed to work properly. By making every networked device talk to each other via RF and the power line, INSTEON eliminates the need for custom wiring and ensures that every device is always connected. Adding remote control and automation to everything from home monitoring to lighting, INSTEON’s dual-band network and devices allow users to manage the home or office in more variations than any other home automation technology.
For more information about INSTEON®, please visit www.insteon.com.
Developed in Irvine, California, the award-winning INSTEON remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. INSTEON delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology. INSTEON products are available throughout the U.S. and Canada as well as internationally. For more information about INSTEON®, please visit www.insteon.com, or connect with INSTEON on Facebook (www.facebook.com/insteon) and Twitter (www.twitter.com/insteon).
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
Dec. 11, 2016 05:45 AM EST Reads: 723
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Dec. 11, 2016 05:30 AM EST Reads: 712
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 11, 2016 05:00 AM EST Reads: 1,179
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 11, 2016 04:45 AM EST Reads: 668
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 11, 2016 04:30 AM EST Reads: 882
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Dec. 11, 2016 03:30 AM EST Reads: 1,158
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Dec. 11, 2016 03:00 AM EST Reads: 806
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
Dec. 11, 2016 02:45 AM EST Reads: 920
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 11, 2016 02:45 AM EST Reads: 1,806
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 11, 2016 02:30 AM EST Reads: 1,068
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 11, 2016 02:30 AM EST Reads: 1,311
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 11, 2016 01:45 AM EST Reads: 4,059
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 11, 2016 01:45 AM EST Reads: 762
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 11, 2016 01:30 AM EST Reads: 1,755
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 11, 2016 01:15 AM EST Reads: 1,350


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The e-commerce event of the Government of Córdoba is carried out through the offerton.cba.gov.ar website. 600 Cordovan brands participate in this edition and there are bank, credit card and shipping service promotions.
This Monday began the OfertÓN e-commerce event, organized by the Government of Córdoba with the aim of promoting consumption in Córdoba businesses digitally. Through the website offerton.cba.gov.ar, of the July 25 to 27people will be able to access different types of products from shops in our province.
In this new edition of Offer there are 13 product categories including Electro and Technology, Furniture, Home and Deco, Apparel and Footwear, Sports and Fitness, Travel and Tourism, Automotive, Babies and Kids, Pets, Cosmetics, Beauty and Accessories, Tools and Construction Supplies, Food and Beverages, Entertainment and Several.
In addition, the program has banking and credit card promotions: Banco Santander, Bancor, Cordobesa, NaranjaX, GoCuotas and Mobbex. Added to the above is a more competitive proposal for the shipment of products throughout the country through the logistics companies Andreani, OCA, Correo Argentino and E-Pick.
“OfertÓN is a digital platform from Córdoba that is really setting a trend at the national level. There are 600 Cordovan brands that offer 15,000 products, of which more than 1,000 are unprecedented offers”, highlighted the Minister of Industry, Commerce and Mining, Eduardo Accastello.

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Sendik’s Food Markets, which is the largest of the Sendik’s-named grocery groups in metro Milwaukee, introduced its first-ever television commercial before Christmas and rolled out a new post-holiday TV commercial as well.
The Whitefish Bay-based chain, which owns eight stores, created the concept in-house, said co-owner Ted Balistreri. The commercials appear in black and white except for the red polypropylene reusable grocery bags that distinguish the stores from competitors, including those with the Sendik’s name, Balistreri said.
Three other owners run stores with Sendik’s in their name after the family split up the business and sold the Shorewood store.
Sendik’s Food Markets previously increased its newspaper advertising as it opened seven stores since 2003.
“Now that we’re in more markets we wanted to try to reach more people,” Balistreri said of the TV campaign.
— Rich Kirchen


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The Government announced the UK has recorded 6,634 new cases of COVID-19 – the highest daily figure since mass testing began. The latest surge comes after Chancellor Rishi Sunak unveiled plans aimed at stopping mass job cuts over the winter months, days after Prime Minister Boris Johnson revealed further restrictions to help curb the spread, including a 10pm curfew for all pubs, restaurants and bars. But as ministers, including Foreign Secretary Dominic Raab, fail to rule out the possibility of a second lockdown, the “danger zone” of British supermarkets has been identified.
During the BBC’s ‘Keeping Britain Fed’ documentary, presenter Ade Adepitan investigated the risks associated with stepping foot inside shops.
He said: “Clearly the supermarkets are trying hard to make their stores as safe as possible for customers and protect their staff on the front line.
“But just how big a risk is a shopping trip?
“I’ve arranged to have a chat with Professor Sally Bloomfield from the London School of Hygiene and Tropical Medicine to get the lowdown on safe shopping.”
Prof Bloomfield told the series: “I think the dangers are people – you get it either by breathing it in or touching surfaces then touching your mouth, or eyes, or nose.
“It’s well-known from experiments that we can do that up to 23 times an hour.
“There is the possibility that, within one millilitre of saliva, we could have seven million virus particles, and it only needs maybe 100 to 1,000 to infect us.
“So, one of the key things we have to do in supermarkets is really respect that two-metre rule.”
Mr Adepitan then asked the expert where she thought the “danger zones” were in supermarkets.
How is Boris Johnson handling the coronavirus crisis? Vote in our poll
Prof Bloomfield responded: “I would say probably the riskiest place is the checkout.
“Now, I would avoid cash if I can, so I would use Chip and Pin.
“What I do is take out my car keys and use the tip of it to put the numbers in and that way, it’s all done safely.”
Prof Bloomfield suggested online shopping is probably safer, adding that everyone needs to do their bit to avoid a second lockdown.
She continued: “The risk from online shopping is small.
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“I take out any of the dried goods that are not going to be used immediately and quarantine them for three days.
“Any fresh goods, I put under cold running water and then rub it with my hands to dislodge any organisms, then rinse it again.
“The thing to do is not to panic, the likelihood of you becoming infected is very small, but if we all adhere to these rules as far as we can, that will save us having to go back into lockdown.”
The first few weeks of the coronavirus lockdown saw sales at Tesco boosted by 30 percent, but the retailer fears the impact of the pandemic could cost them as much as £925million.
Britain’s biggest supermarket said “significant panic buying cleared the supply chain of certain items” but this has now stabilised and normal sales have resumed.
The products with the biggest uplift in sales across all UK supermarkets were tinned tomatoes, baked beans, toilet roll, pasta and liquid soap.
Tesco, like others, has made significant investment since then and is now in a stronger position to deal with the surge in demand should there be a second lockdown.
Source: Read Full Article


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Players can build their own United Federation of Planets, Romulan Star Empire, Cardassian Union, or Klingon Empire.Read More
We also have new screencaps and more details.
Andrew Grant and Dan Martin talk Trek inspirations, easter eggs, and what’s next.
The game is coming to PC and Mac this fall.
New game arrives on PC and consoles on Tuesday.
The real-time multiplayer strategy and role-play mobile game will add even more ‘Voyager’ content this summer.
We also have details and screenshots from the new season of the massively multiplayer game.
The latest season of the Star Trek MMO launches on May 9, 2023, for PC.
The narrative adventure game comes out on May 23rd.
The interactive narrative game is coming to PC and consoles in a month.
The prequel series tied to the upcoming game wraps up on Wednesday
The penultimate issue of this game prequel arrives on Wednesday.
Wil Wheaton is also back to wrap up the “Terran Gambit” arc.
The 5-issue series is a prequel to the game coming in April.
IDW’s comic prequel to the upcoming game continues on Wednesday.
The prequel comic mini-series to the upcoming game kicks off this week.
The collection of stories tied to ‘Star Trek Online’ comes out on November 8.
An expert and a novice review the game together.
We also have more Star Trek gaming updates for the week.
Books, games, figures, oh my! Tony and Laurie also cover the latest Star Trek merch.
Nana Visitor, Colm Meaney, and Terry Farrell talk DS9 to promote latest game expansion.
Star Trek Online’s New Terran Emperor was announced on Star Trek Day


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Having already launched a successful version for Tokyo, Art Beat recently created the NYAB iPhone app, an informative application that keeps New Yorkers current on all of the cultural happenings going on around the city.
The simple interface organizes events by location, popularity, type of medium or schedule. Ideal for residents and visitors alike, the Art Beat app truly allows users to tailor their interests and make the most of their time.
Featuring an average of 600 Art Beat-approved events, the app includes exhibitions big and small. For those just seeking some culture close by, it will even sort the events by closest proximity.
NYAB ($1) and TAB ($2) iPhone and iTouch apps are available from iTunes.


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The logo of the Alibaba office building is seen in downtown Huangpu District in Shanghai, China, June 1[ads1]6, 2023.
Cost photo | Nurphoto | Getty Images
Eddie Wu will succeed Daniel Zhang as CEO of Alibaba Group, while Joe Tsai will take Zhang’s place as the group’s chairman, China’s largest e-commerce company announced on Tuesday.
Wu is one of Alibaba’s co-founders and currently chairman of Taobao and Tmall Group. Brooklyn Nets owner Tsai is currently Alibaba’s executive vice president.
Zhang will continue to lead Alibaba Cloud Intelligence Group as chairman and CEO after this change, which the company said will take effect on September 10.
This surprise success announcement comes after Alibaba said in March that it would split the company into six business groups. The company explained at the time that this would allow each business group to raise external financing and go public in the most significant reorganization in the history of the Chinese e-commerce giant.
Wu has held a number of roles in his time at the company, including chief technology officer at Alibaba’s inception, as well as chief technology officer at Alipay and Taobao. He was also director of Alibaba Health Information Technology and founded Vision Plus Capital, a venture capital firm focused on investing in advanced technology, enterprise services and digital healthcare.
This is breaking news. Please check back for updates.


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NEW YORK — Will the four-day work week soon become a thing in Japan?
The Japanese fashion brand Uniqlo said this week it will offer it as an option to 10,000 of its Japan-based store employees come October.
Uniqlo, which is owned by Fast Retailing and has stores in 15 countries, says the new policy is intended as a retention tool to help keep its valued employees and make it easier for them to tend to their family obligations.
Workers who opt for a four-day week will put in 10 hours a day, but will be asked to work weekends and holidays. Uniqlo said it expects about 20 percent of employees to accept the offer.
If the new system works well, Uniqlo will consider introducing it at its corporate headquarters in Japan, and perhaps even overseas markets including the U.S.
Industry observers told The Japan Times that with Japan facing labor shortages, other retailers, restaurants and service businesses might follow Uniqlo’s lead and offer a compressed work week to attract workers.
That paper also reported that major Japanese companies temporarily offered four-day work weeks as a way to address power shortages in 2011 following the nuclear disaster in Fukushima. But only a few have offered the benefit on a permanent basis since.
In the U.S., a 4-day workweek is offered as an option to at least some employees at 43 percent of companies, according to the Society for Human Resource Management. But only 10 percent of those companies make it available to all or most of their employees.


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StoreDot, a pioneer of extreme fast charging (XFC) battery technology for electric vehicles (EVs), revealed a new framework agreement with its strategic battery manufacturing partner EVE Energy Co., Ltd (EVE) to support the commercialization of StoreDot’s silicon-dominant anode XFC FlashBattery for EVs.
The scope of the new framework agreement includes scale-up activities of StoreDot’s XFC technology, followed by the production of engineering samples targeted at showcasing the technology to EV clients. The framework agreement also covers the intention to set up a joint venture for mass production.
Dr. Doron Myersdorf, CEO, StoreDot, said: “Securing sufficient production capability is one of the biggest challenges facing any introduction of new battery technology to market. However, from day one, EVE Energy has shared our vision that XFC is fundamental to accelerate EV adoption and eventually achieve a full transition to electric mobility. EVE’s expert technical knowledge has been instrumental in helping us to reach several important milestones including, the recent launch of the small form factor XFC samples produced on standard lithium-ion battery manufacturing lines. Importantly, this removed a major barrier to achieving full commercialization of XFC technology by eliminating the need to invest in costly bespoke manufacturing equipment for mass production.”
Myersdorf continues: “Our silicon-dominant anode battery in large form factor represents the next crucial stage of our journey by bringing the charging speed, cost and range of XFC batteries in line with the goals of the EV industry. These capabilities will be demonstrated later this year via our EV samples produced with EVE Energy.”
Dr. Liu Jincheng, Chairman of the Board, EVE, said: “We are delighted to continue our long-term partnership with StoreDot. XFC technology is critical to accelerating the adoption of petrol- and diesel-free vehicles by eliminating the barrier of EV range and charging anxiety. StoreDot’s progress in this area with our scale-up and manufacturing capabilities provide unique synergy to EV clients. The potential of the XFC battery is tremendous, and we look forward to continuing to work together to make this technology a commercial reality.”
StoreDot’s revolutionary XFC FlashBattery technology redefines the chemistry of lithium-ion batteries, taking EV charging times from hours to minutes. This breakthrough is achieved primarily by replacing graphite in the cell’s anode with metalloid nano-particles, such as silicon, to overcome major safety issues, cycle life and cell swelling during the charging process.


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15 September 2010
Branchless banking is best conceived of as the construction of a network utility. In the third of three blog posts we’ve featured this week, Ignacio emphasizes the applications of this utility for poorer customers.
14 September 2010
In order for branchless banking to prove to be transformational, it needs to demonstrate not only that it can be scalable (priority #1), but also that it can work for a range of providers and for a range of customer segments – including the poor. These are the two next priorities for branchless banking.
13 September 2010
It is easy to foresee that in the future normal neighborhood stores will be used by poor people everywhere to conduct basic financial transactions, that technology based on real-time communications will be used to make those transactions reliable and secure, and further that providers will increasingly rely on people’s own mobile phones rather than on deploying cards and dedicated point of sale terminals.
10 September 2010
Thank you to everyone who participated in CGAP’s virtual conference over the past two days on the topic of microfinance and mobile banking, coinciding with the release of our latest Focus Note Microfinance and Mobile Banking: The Story So Far.


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SAN FRANCISCO -- For an embattled PC maker, Dell is one popular takeover target.
No less than three potential billionaire suitors -- including activist investor Carl Icahn and company founder Michael Dell -- have lined up to acquire a company badly bruised in the PC battle. Dell's sales slumped 8% last year, to $56.9 billion, while profits shrank 19%, to $3 billion. The stock, hovering around $14.50 per share, is one-third of what it was three years ago.
-- Michael Dell has offered $13.65 per share, with Silver Lake and Microsoft likely to chip in. Amid investor cries that Dell underbid, two more bids emerged.
-- Icahn has proposed investing up to $5 billion in Dell, and, through a more complex recapitalization, pay $15 a share for roughly 58% of the company.
The Icahn Plan would assume 24% (from 4.8% today) of the company; Southeastern Asset Management, Dell's largest outside shareholder, would receive 16.6% (from 8.4%); and T. Rowe Price, another major Dell investor, would control 9.3% (from 4.7%).
-- Blackstone Group, which would pay $14.25 a share in a leveraged recapitalization, says it has talked with some of Dell's largest shareholders -- an oblique reference, perhaps, to Southeastern -- and intends to invite them to participate in the recapitalization.
(Adding intrigue to this corporate narrative, Blackstone has indicated its willingness to work with Michael Dell or another high-profile executive, such as former Hewlett-Packard CEO Mark Hurd -- now at Oracle.)
From the outside looking in, Dell the company appears to be the latest cautionary tale of leveraged buyouts. If the Blackstone or Icahn deal tops Michael Dell's, the founder and CEO could find himself ousted after going to great lengths to assume greater control.
Several reports Monday suggest Michael Dell may agree to raise his bid in response to the new offers.
Still, with a little luck, the investors that take Dell private stand to make a fortune.
"We are gratified by the success of our go-shop process that has yielded two alternative proposals with the potential to create additional value for Dell shareholders," Alex Mandl, the chairman of Dell's special committee, said in a statement today. "We intend to work diligently with all three potential acquirers to ensure the best possible outcome for Dell shareholders, whichever transaction that may be."


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Richard Vierling recently joined Texas A&M AgriLife Research where he is responsible for the Vernon Research & Extension Center, Texas Foundation Seed Service, and business development for the AgriLife Centers.
Rabobank, a global financial services company operating in over 40 countries, has teamed up with San Francisco tech campus RocketSpace to launch a new accelerator called Terra, which will focus exclusively on food and agtech startups.
The Center for Innovation and Technology is being sponsored by Bayer CropSciences, Farm Credit, Monsanto, Prophet North America, Toro Micro-Irrigation, Taylor Farms and JV Smith Companies, and is still open for applications.
Deals from the week include a private equity-backed Australian producer's A$550m IPO, an agriculture fund commitment by Merced County and the Accel Partners-led Series A round of grocery delivery company Opinio in Bangalore.
As we look ahead to the Forbes AgTech Summit later this week, we took a moment to reflect on GAI’s AgTech Week, which took place two weeks ago in San Francisco, to make a few observations on what’s happening in agtech.
As the world population continues to climb, so does the demand for food. With a finite amount of arable land, keeping up on the supply side is a major challenge for farmers located in certain regions of the world.
“Farmers everywhere will tell you that weather and water are the biggest issues,” Travis Bayer, co-founder and Chief Technology Officer at Asilomar Bio. The company recently closed a $3 million Series A round co-lead by Cultivian Sandbox Ventures and Fall Line Capital.
Aerobotic Innovations, a drone control and safety application, announced recently that it has partnered with Packet Digital LLC to offer new products that will combine their respective state-of-the-art software and hardware technologies.
VitalFields announced recently that it has secured $1.2 million in Series A funding from an international syndicate of investors, including SmartCap, the investment arm of the taxpayer-funded Estonian Development Fund, and an undisclosed large Silicon Valley based investor.
India is currently witnessing the launch of its first Food and Agri-business Accelerator program. Many entities are involved with the accelerator, with the IIMA Centre for Innovation Incubation and Entrepreneurship (CIIE) and a-IDEA, the business incubator at Indian Council of Agricultural Research’s (ICAR) National Academy of Agricultural Research Management (NAARM) leading the program.


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H&M’s June total sales grew by 13%Monday, 16 July 2012
H&M Group announced its financial status for the month
of June 2012. Its total sales including VAT in local currencies increased by 13 percent compared to the same month the previous year. Company’s sales in comparable units grew by three percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. The total number of stores amounted to 2,596 on 30 June 2012 as compared to 2,305 on 30 June 2011.
H & M Hennes & Mauritz founded in Sweden in 1947 is a multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. The company operates close to 2,600 stores in 44 markets including franchise markets.


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Investment by private equity firms in the global plastic packaging sector is slowing — as a result of ESG risk.
The COVID-19 work-at-home regime encouraged some bankers to temporarily move away from London, but that shift is now becoming more permanent.
Orders for industrial robots grew 20% in Q1 this year with metal producers showing the strongest growth in demand.
To meet the demand for easy work-at-home set-ups, Ericsson is collaborating with software companies in a diversification move.
The ESL’s fast demise offers lessons for other organisations — on stress-testing, integrated thinking, and more.
The plan includes broadening its appeal to creative companies and at least 1,500 new residential units by 2030.
The pandemic heightened the risk awareness amongst corporate leaders. Here are three tips to manage risk and prepare for the next crisis.
The Confederation of British Industry’s latest quarterly business optimism gauge rose to +38 from -22 in January, its survey of UK manufacturers found.
The announcement has been met with disapproval from FIFA and other football governing bodies.
Pension schemes will be pressed to comply with existing requirements and prepare for upcoming new regulations.
Pandemic-related bottlenecks in supply chains make it harder for companies to sell across multiple channels. Here are five tactics for managing the volatility.


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Taiwan cracks down on China poaching tech talent Taipei is ramping up efforts to stem brain drain in semiconductor industry as officials warn of a ‘red supply chain’.
Chinese chip maker plays down report of potential US sanctions
China’s second-largest chip maker said its equipment procurement process remains smooth, calling a recent report that Chinese chip makers may face further US export restrictions “baseless”.
US mulls crippling ban on exports to Chinese chip makers: report
The United States is considering banning American suppliers from selling advanced equipment to Chinese chip makers, a move that could hinder China’s drive towards technological self-sufficiency, according to a news report on Monday.


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A loaf of bread that sat neglected on a cupboard shelf in Ellerslie, P.E.I., for eight months is still fresh and free of mould, amazing its 85-year-old owner and her family.
Gladys Wagner purchased the loaf of white bread for $1.59 on Nov. 10 and immediately used the heel and first slice to make a sandwich. She rewrapped the bread in its bag, placed it in her cupboard and forgot about it. The following day, Ms. Wagner moved to live with her daughter and son-in-law nearby for the winter, leaving the bread behind.
When she returned home this spring, she found the loaf in pristine condition. "She was amazed to see there was no mould on it and it was fresh as a daisy and it still is," Marie Parry, her daughter, told the National Post yesterday. "It's an amazing loaf of bread."
Now kept on a shelf on Ms. Parry's porch, the loaf has become a curiosity among neighbours in Ellerslie, a village of about 100 residents in western Prince Edward Island, 90 kilo-metres from Charlottetown. It gained wider acclaim this week when Ms. Parry informed the local media. "It could get mouldy tomorrow and no one would believe this story unless we had other people watching it with us," she said. "So that's when I called the television station and the local paper."
Koushik Seetharaman, a University of Guelph professor, said Ms. Wagner appears to have accidently achieved a goal that has eluded many researchers.
"We've been working to create breads for NASA's shuttle program that last that long and haven't succeeded," he said yesterday.
Ms. Wagner said the bread was "very good" when she tried it in November. She could not remember where she purchased the loaf, saying there are two stores where she buys groceries. An employee at MacNeill's Convenience Store in nearby Tyne Valley confirmed yesterday he knew Ms. Wagner, but could not say whether she purchased the loaf at his store. The gentleman, who identified himself as "Mike," said bread usually only stays fresh on the store's shelf for a week.
Both Ms. Wagner and her daughter said they found the bread's long life slightly troubling.
"I wonder what's in it that is keeping it so good," Ms. Wagner said. "There must be something."
The loaf was manufactured by Ben's Bakery, a division of Maple Leaf Foods. Alain Tanguay, the bakery's director of quality assurance, said preservatives are added to his company's products to deter mould growth. However, he said preservative levels are uniform in most commercial baked goods.
"Bread is a product that is regulated by the government, so there are only specific ingredients that we are allowed to put in there and specific amounts we can put in," he said.
Mr. Tanguay speculated the bread may have become partially frozen while sitting in Ms. Wagner's empty house over the winter. However, he conceded that did not explain how it has remained unspoiled since Ms. Wagner retrieved it this spring. "I'd like to get my hands on that loaf of bread and try to learn something," he said.
Prof. Seetharaman said it would be hard to determine how the bread lasted without studying its ingredients and storage environment. If the bread was frozen, it would have likely become dried out as well, he said, saying that baked goods survive best in a warm and moist environment.


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The global supply (and demand) chain has been heavily disturbed by the ongoing COVID-19 pandemic. Industry’s biggest event, MWC2020 was cancelled and most manufacturers that planned to announce new devices at Barcelona organized their own virtual events.
Nokia Mobile held an event on 26th March, when the company announced the new Nokia 1.3, 5.3 and 8.3 5G, as well as the feature phone Nokia 5310. Now, according to Nokia_anew, we might not see new announcements from Nokia Mobile till September 2020.
This makes sense to me. The Nokia 8.3 5G should arrive sometime during summer, and considering that all market researchers are expecting smartphone shipments to go down in April and May, announcing new devices before IFA2020 doesn’t make much sense to me. We didn’t hear rumors about any smartphones besides the Nokia 9.2/9.3, that should come with the Snapdragon 865 and the well-known, but improved, penta-lens setup. Also, let’s not forget the rumors about the Nokia 400 and of a potential foldable phone.
Anyways, both the Nokia 5.3 and Nokia 8.3 5G seem like interesting devices, as well as the new Nokia 5310. Hopefully the review units will soon arrive.


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Microsoft acquires Nuance for $19.7B, Apple Launched New Home Appliances, and Zebra raises $150M
Microsoft has recently announced a big healthcare tech acquisition with Nuance for $19.7B. Nuance is a speech-to-text company communications company that is focused on healthcare.
Last year, Microsoft has announced a Cloud for Healthcare. Meanwhile, Nuance’s industrial products include Dragon Medical One, Dragon Ambient experience, and PowerScribe One for radiology reporting.
In a blog post, the company said “Today’s acquisition announcement represents the latest step in Microsoft’s industry-specific cloud strategy.”
Some of its analysts told us that this can aid Microsoft to fill in gaps in healthcare data and speech recognition.
Silicon Valley Tech Giants
Apple and Google will attend Senate hearings on app store competition. After Apple’s likely no-show, the company committed to sending its representative.
In Ghana, Twitter has set up its first African presence. The company said, in a statement, that they are now actively building a team in Ghana which will help them become more immersed in the rich and vibrant communities.
Meanwhile, Apple has reportedly shared that they will be developing a TV and HomePod combo and iPad-like smart display speaker. The company is also reportedly working on a couple of new options as they are planning for a renewed entry into the smart home, according to Bloomberg.
Startups and venture capital
The Zebra, Austin’s newest unicorn, has raised nearly $150M which is double revenue in 2020. The company has started its site looking for auto insurance and recently added homeowner’s insurance for people via its real-time quote comparison tool.
Hardware, on the other hand, is still hard in the Motor City. Adam Leeb, the astronaut’s co-founder, has described the pros and cons of launching a hardware startup in Detroit.
EcoCart has successfully raised $3M in funding for a Honey-like browser extension to offset shoppers’ carbon emissions. The company is paid a commission by brands to drive traffic, under a standard affiliate marketing model, to their websites. Also, the company uses a portion of the proceeds to offset a shopper’s carbon emissions.


text: Tata Motors select China partner for Jaguar and Land Rover plant - Economic Times MUMBAI: India's top vehicle maker Tata Motors has selected a partner to build an assembly plant for its luxury British car brands Jaguar and Land Rover in China, a senior executive said on Tuesday. "We are waiting for the necessary regulatory approvals," Tata Motors finance chief C Ramakrishnan told reporters, without giving any further details. "An announcement will be made very soon," he added. China has emerged as a key market for Jaguar and Land Rover ( JLR), whose sales in Europe remain weak due to the current economic uncertainty. Earlier this month, Tata Motors announced a 41 percent jump in quarterly net profit of 34.06 billion rupees ($681 million) for the three months to December, thanks to strong sales of Jaguar and Land Rover. Tata Motors, which also makes the world's cheapest car, the Nano, bought Jaguar and Land Rover from US Ford Motor Co in 2008 for $2.3 billion as part of its plans to expand beyond Asia. In recent years India and China have emerged as key markets for global automakers, as car sales in most developed countries have slumped. Government stimulus packages, along with cheap financing and new models, have helped drive demand among increasingly well-off consumers in India and China.


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The future of transportation promises big changes to our roads, seas and skies. Rapidly evolving technology, such as autonomous vehicles and air taxis, will aim to improve the speed, safety and efficiency of travel today.
With these sweeping changes comes new challenges around regulation and laws. Today, car manufacturers are trying to answer who will be at fault when a self-driving vehicle crashes: will it be the car owner or the car manufacturer? Who will cover the cost of these crashes when the robot is responsible, will it be car insurance companies or someone else?
The labor force will also be impacted by new transportation technology. In addition to the automation of factories and production, autonomous trucks and ships could replace human logistics labor with robots. One recent study predicts that 294,000 truck drivers are at risk for losing their jobs over the next 25 years.
While there are big questions to answer around future transportation, the future is full of exciting and innovative solutions. And some of these changes may disrupt our lives soon: it won’t be long until drones complete the last mile of delivery for our Amazon packages, after all.
This animated visual from The Zebra details the up-and-coming future transportation headed our way.
Infographic is from TheZebra.com
Categories: Infographics / Presentations Stuff


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Etisalat UAE today announced the launch of GoChat Messenger, an all-in-one free voice and video calling app, giving customers the flexibility of accessing unique features within one application. GoChat Messenger offers a hassle-free experience for customers to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay bills, play games, stay updated with the latest news and events, access Smiles vouchers and deals, as well as several home services.
GoChat Messenger is the latest addition to the suite of products and services that will benefit customers in the face of the ever-growing need for amplified connectivity in a post-pandemic era.
GoChat Messenger is a global application that can be downloaded by anyone in the world, only requiring a mobile number for registration, connecting the UAE population with friends and family across the globe and can be downloaded via Android and iOS app stores.
The app offers unique features making it an all-encompassing app for life in the UAE. With GoChat Messenger, customers will remain up to date with the latest news and events in the country whilst staying entertained with free-to-play games as an embedded feature.
It also aspires to making customers’ lives easier, offering international and local money transfers, including bill payments through eWallet. GoChat Messenger also offers customers trustworthy and reliable home services including home cleaning, PCR at home, salon at home as well gifting services at their fingertips. Lastly customers can also access selected Smiles vouchers and deals directly through GoChat messenger.


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Recently, Valve invited a group of fans to visit the company’s Washington studio. The group, which was made up of several 4chan.org members, experienced an hour-long Q and A session where Gabe Newell himself was significantly more candid than we have seen him be with the press.
Newell wouldn’t take any questions about Half-Life 3, but he did open the floor to talk about future Valve projects. He was asked about whether or not the company was working on a new Source engine and responded by saying that the team “has been working on engine stuff for a while.”
Fans also asked him about the “Steam Controllers” that had recently leaked onto the Internet. Newell revealed that Valve is, in fact, working on controller designs and was currently testing three.
“The reason we’re doing controllers is we didn’t think there was enough interesting innovation going on, and there are a bunch of reasons why we think that is happening,” Newell said. “Even though we’ve never thought of ourselves as that, now we’re trying to tackle the problems of designing controllers and games at the same time, and we’re also trying to figure out how the Steam experience can extend into living rooms.”


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There is, however, another technique used to analyse the markets: fundamental analysis (F.A). All live forex rates displayed update every few seconds and use live currencyRead more
Samsung claimed it would "benefit from cryptocurrency demand increase" in the semiconductor arm. Samsung, which operates one of the largest semi-conductor manufacturing plants in the world, willRead more
Bitcoin cash prediction chart
option will be a breakdown of the lower Ichimoku Kinko Hyo Cloud and close below 140. Similarly to most of the other well-established cryptocurrencies, a BCH price analysis is largely based on the prediction for the overall future state of the market. March 29th, 2019, san Francisco-based cryptocurrency exchange Coinbase announced Friday an expansion of its custody business to help its clients squeeze more yield out of the assets stored on its platform. Bitcoin Cash is a fork of the first cryptocurrency, Bitcoin. It was designed to provide a more scalable and easy-to-use alternative to the original coin and was established on August 1st, 2017. The company has designed a payments app that will act as the transition that they need as a point-of-sale system., Coinbase Custody Launches Staking Support for Tezos. For the most part of 2018, the Bitcoin Cashs price chart has been demonstrating a descending trend. Bitcoin Cash price prediction or you can say Bitcoin Cash forecast is done by applying our in-house deep learning(neural network) algorithm on the historical data of BCH. Where can we expect Bitcoin Cash to continue to grow with a potential target near the level of 240. Bitcoin Cash price prediction today is also largely influenced by another major problem.
In the beginning price at 4113 Dollars. Maximum price 6836, minimum price 4083. Bitcoin, cash (BCH) price prediction chart, yearly average forecast price chart, prediction tabular data of all months of 2020, 2021, 2022, 2023, 2024, 20all other cryptocurrencies forecast. Bitcoin articles about current price charts, latest BTC news and technical analysis.
Avoid using this predictions/forecast for bitcoin verification transaction financial investment strategy. You can checkout the Bitcoin Cash (BCH) price forecast for various period of the future like tomorrow, next week, next month, next year, after 5 years. This will indicate a change in the side trend in favor of the downward trend and the continuation of the fall in cryptocurrency. However, the previous year changed BCHs position and at the time of writing this article, the coin is only 6th in market cap, displaced by Ripple, EOS and Tether. These are some other terms to define this Bitcoin Cash (BCH) technical analysis page.
Check for free value.
Bitcoin on a graph and read about the latest trends and forecasts.
Bitcoin, cash price chart shows that the coin is very volatile in its value and is strongly linked to the overall state of the market.
Bitcoin, cash price prediction today is also largely influenced by another major problem.
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Last week the Competition and Markets Authority (CMA) announced that 16 celebrities had agreed not to break the law. OK, that might be overstating it slightly, but the CMA says a number of high-profile influencers have made a ‘formal commitment’ that when they are paid to endorse products or receive products as a gift or loan, they will highlight this to their social media followers.
Via Consumer Protection from Unfair Trading Regulations 2008, influencer marketing comes under the remit of the CMA.
The CMA’s press release was entitled ‘Celebrities pledge to clean up their act on social media’ and the text explained that a number of influencers and their associated businesses have agreed that in future they will change their practice and always disclose if they have a commercial relationship with the brand they’re promoting. Obviously, my response is that they should have been doing that anyway, but nonetheless it’s a positive move.
There are some major names who’ve signed too, including Alexa Chung, Ellie Goulding, Rosie Huntington-Whiteley, Michelle Keegan, Millie Mackintosh, Rita Ora and Zoe Sugg. As regular readers of this blog will know, I have a bit of a soft spot for Louise Thompson, so I am also oh-so-pleased to be able to report that she made the list as well. I can’t quite be bothered to add up the millions of Instagram followers the 16 have between them, but safe to say it’s a lot.
Since August 2018 the CMA has been investigating influencer marketing and assessing whether influencers are disclosing paid-for endorsements. These newly announced agreements are one of the outcomes of that work, but the CMA’s announcement delicately sidesteps the issue of whether it found that any of these influencers had been failing to disclose.
However, we know that Millie Mackintosh and Louise have had complaints against them upheld by the ASA – in Louise’s case, not once but twice – so it seems reasonable to assume that the others may not have been completely upfront on all occasions.
One of the other outcomes of the CMA’s recent work has been the publication of Social Media Endorsements: Being Transparent with Your Followers, which is a valuable companion piece to the ASA’s An Influencer’s Guide to Making Clear that Ads Are Ads, which came out last September, and if you’re involved in influencer marketing I’d urge you to read them both.
The new CMA guidance reiterates that paid-for promotions should be ‘transparent, easy to understand, unambiguous, timely and prominent’. It also says, and this is quite interesting, disclosures should be ‘apparent without the need for people to click for more information, no matter what type of device they’re using to view the post’.
Having addressed the role of influencers themselves, the CMA is now considering the part that platforms play in influencer marketing, while the ASA continues to look specifically at what types of labels help people understand that online content is advertising (earlier this month, the advertising watchdog revealed that it had warned between 200-300 influencers that they had breached regulations).
I await the results of these deliberations with interest, but in the meantime I shall be keeping an eye on the Insta accounts of those who made the pledge and I’m sure the CMA will be doing the same, because this is a very clear message to all influencers that failing to comply with the rules and regulations around disclosure will not be tolerated, and those that don’t risk breaking the law.
Sarah Burns is Prizeology’s Chief Prizeologist.


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Apple’s premium earbuds, the AirPods Pro, are an expensive yet highly worthwhile purchase for Apple users, delivering active noise cancellation, a comfortable and customizable fit, and over 24 hours of battery life with the included case. They also don’t drop below $200 that often–and during Prime Day 2021, they hovered around $197 the entire time. Out of the blue, Amazon has dropped that price even further today, with the Apple AirPods Pro currently on sale for $190. There’s no telling how long this deal will last, so if you’ve been on the fence about picking up a pair, this is a price worth jumping on.
The AirPods Pro’s active noise cancellation feature is accompanied by a transparency mode that lets you hear outside noise while you’re walking around in areas where you might need awareness of what’s going on around you. They also come with three sizes of ear tips to customize your fit, and sweat and water resistance makes them a good option for workouts and outdoor activities. Of course, for Apple users, a big perk is that AirPods connect easily and automatically to other Apple devices, from your iPhone to iPad, MacBook, and more. You can use Siri with the AirPods Pro as well.
There are a ton of other great Apple deals floating around this week as the company rolls out its back-to-school offers, which include a free pair of AirPods (not the Pro version) with purchases of select Mac and iPad models. Amazon has outright discounts across the board on a variety of new Apple products, including the M1-powered MacBook Pro and MacBook Air, AirPods Max, and the Apple Watch Series 6.


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WASHINGTON — The US Division of Agriculture in its Nov. 9 World Agricultural Present and Demand Estimates report made fairly a number of changes from October to every last 12 months’s estimates and 2022-23 forecasts, resulting in larger ending shares in 2021-22 nonetheless lower shares inside the current 12 months.
For the 12 months that ended Sept. 30, 2022, the USDA raised beet sugar manufacturing by 77,618 tons to 5,155,000 tons and lowered cane sugar outturn by 58,824 tons (all in Louisiana) to 3,979,000 tons for an internet change of about 19,000 tons with complete sugar manufacturing of 9,135,000 tons.
Extreme-tier imports have been bumped up 2,000 tons to 390,000 tons, lifting complete present to 14,485,000 tons, up 20,000 tons from October and up 413,000 tons from 2020-21.
“US sugar present and use for 2021-22 is revised to incorporate full fiscal 12 months estimates in USDA’s Sweetener Market Data (report),” the USDA talked about. Beet sugar manufacturing was raised based on larger manufacturing in September than anticipated, whereas Louisiana cane sugar outturn was lowered on lower-than-expected manufacturing in September.
Entire deliveries in 2021-22 have been estimated at 12,578,000 tons, down 79,000 tons from October based on meals deliveries at 12,470,000 tons, down 81,845 tons, “totally different” at 107,000 tons, unchanged, and exports at 29,000 tons, down 6,000 tons. Entire use was estimated at 12,671,000 tons, down 21,000 tons from October nonetheless up 304,000 tons from 2020-21.
A number of the decrease in deliveries for meals use was “attributable to very low direct consumption imports in September,” the USDA talked about.
Ending shares in 2021-22 have been estimated at 1,814,000 tons, up 40,823 tons from October, with the ending stocks-to-use ratio at 14.3%, up from 14%.
For the current 2022-23 promoting 12 months that began Oct. 1, the USDA forecast dwelling beet sugar manufacturing at 4,994,000 tons, down 111,341 tons from October as “beet processors lowered their forecast of sugar beets obtainable for slicing as a consequence of larger anticipated beet pile shrink.”
Cane sugar output was forecast at 4,091,000 tons, up 43,000 tons with will enhance in every Florida and Louisiana. Entire sugar manufacturing was forecast at 9,086,000 tons, down 68,0000 tons.
Entire imports have been forecast at 3,441,000 tons, down 168,986 tons from October, with tariff-rate quota imports at 1,691,000 tons, unchanged, imports from Mexico at 1,425,000 tons, down 194,000 tons “based on lower exportable present,” and high-tier imports at 75,000 tons, up 25,000 tons.
Entire present in 2022-23 was forecast at 14,341,000 tons, down 196,055 tons from October as “lower complete manufacturing and imports solely mildly offset by larger beginning shares,” the USDA mentioned.
Entire deliveries have been forecast at 12,605,000 tons, down 25,000 tons from October, with deliveries for meals at 12,500,000 tons, down 25,000 tons, “totally different” at 105,000 tons, unchanged, and exports at 35,000 tons, moreover unchanged. Entire sugar use was forecast at 12,640,000 tons, down 25,000 tons from October.
US sugar ending shares in 2022-23 have been projected at 1,701,000 tons, down 171,000 tons from October, with the ending stocks-to-use ratio at 13.5%, down from 14.8% in October.
The USDA estimated Mexico’s 2021-22 imports at 31,000 tonnes, exact weight, down 19,000 tonnes from October, with beginning shares unchanged at 1,053,000 tonnes and manufacturing unchanged at 6,185,000 tonnes. House use was estimated at 4,629,000 tonnes, up 82,000 tonnes from October, and exports at 1,676,000 tonnes, down 118,000 tonnes.
Ending shares have been estimated at 964,000 tonnes, up 17,000 tonnes from October.
For 2022-23 the USDA left forecast sugar manufacturing in Mexico unchanged at 5,900,000 tonnes. Imports have been forecast at 35,000 tonnes, down 15,000 tonnes. House sugar use was forecast at 4,701,000 tonnes, up 154,000 tonnes, and exports at 1,219,000 tonnes, down 183,616 tonnes.
Ending shares have been forecast at 979,291 tonnes, up about 32,000 tonnes from October and up 15,000 tonnes from 2021-22.
“Exports beneath license to america are lowered 166,020 tonnes and totally different exports are lowered 17,596 tonnes to zero,” the USDA talked about. MBN


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Last year, Molson put a refrigerator full of beer in an English square that would only open if you had a Canadian passport. That made the first Canadian to show up into an instant hero! The beer company has taken that stunt one step further with a refrigerator that will only open if you can sing the Canadian national anthem “O Canada.” Since our neighbors to the north are feeling particularly patriotic today, this is a good time to hand out beer to those who know their anthem. Happy Canada Day! -via mental_floss
24 HOUR SALE: ALL T-SHIRTS 20% OFF!
NeatoShop's last T-shirt sale of the year: get 20% off all T-shirts. Expedited X-mas shipping available - get yours now before the sale ends Dec 19, 2014.


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SAN FRANCISCO | Google has launched its latest smartphone Pixel 4A in another color Barely Blue. Earlier this phone was available in black and blue colors. These phones were selling for $ 349. Even with the new color, this phone will be available in the US at the same price.
However, Google has said that it is a limited edition color and once its stock runs out, it will not be restocked again.
Apart from the US, this phone will be available in Japan in this color by the end of this year.
Pixel 4A has a 5.8-inch OLED display. This phone is equipped with many features and likewise Nest is also a very smart and intelligent speaker.
The Qualcomm Snapdragon 730G mobile platform is used in this phone. It is available in 6 GB-128 GB variants.
This phone has a 3140 mAh battery and it supports 18-watt fast charging.


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Speaking during the 2020 Dietary Supplements Regulatory Summit (DSRS), Tave, who is the Director of the FDA’s Office of Dietary Supplement Programs, explained that a “regulatory gap” is the space that exists between what the law requires (ie. industry compliance), and what can realistically be reached through enforcement.
Noting that the Dietary Supplement Health and Education Act (DSHEA) was written in 1994 without the benefit of a crystal ball, Tave said that today – 26 years after the law was introduced – there exists a regulatory gap.
“We can’t responsibly ignore the regulatory gap or pretend it isn’t there,” Tave told attendees of the virtual summit. “That’s not in anyone’s interest – consumers, responsible industry, or regulators. All of us who expect or demand a better-regulated dietary supplement market share a duty to identify and pursue ways to narrow the regulatory gap.”
The DSRS is an annual collaboration between the Council for Responsible Nutrition (CRN) and the American Herbal Products Association (AHPA), the Consumer Healthcare Products Association (CHPA), the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA).
A regulated industry
Tave also addressed the oft-cited criticism that the dietary supplements industry is not regulated. “It may not be the same level of regulation as drugs or some other FDA-regulated commodities, but it is a basic fact that dietary supplements are regulated.”
However, Tave added: “The question that really matters is this: Is the dietary supplement marketplace well-regulated? I think we can comfortably say, at a minimum, that the dietary supplement market isn’t perfectly regulated.”
And this is where the “regulatory gap” comes in. Taking cGMPs (one of the six main compliance elements*), Tave noted that the Agency typically inspects about 500 dietary supplement facilities a year, which represents fewer than 5% of all registered facilities. “To be clear, many firms take these requirements seriously and follow them faithfully,” he said.
However, he noted that many of the Agency’s inspections are follow-up inspections, so the number of facilities actually inspected is even lower.
“This is because the rate of non-compliance when we do inspect is very high – probably the highest it is for any FDA-regulated commodity, with frequent deficiencies in fundamental requirements like establishing specifications and testing to make sure that ingredients and products meet those specifications,” said Tave.
“From a consumer’s perspective, in light of what we do know, can you feel confident that any hypothetical dietary supplement is in full compliance?”
“Our enforcement program is active”
“Before I go any further, I want to address the myth, which we hear occasionally, that everything would be fine if FDA would just enforce the law. I’m not sure where that started, but can we please put it to rest? FDA can enforce the law, and we do so continually,” stressed Tave.
“In Fiscal Year 2019 alone, for example, we reported issuing at least 57 warning letters and filing one injunction and two seizures. The year before, it was at least 75 warning letters and 4 injunctions. And this doesn’t include criminal enforcement or import detentions, among other things. Our enforcement program is active.”
“The claim that FDA refuses to take action is frivolous, and it shouldn’t be taken seriously.”
Two industries evolving
Loren Israelsen, UNPA’s president and chief moderator for yesterday’s DSRS, told us that there is a resource scarcity for FDA, but expressed frustration with a lack of action.
“We have seen the industry grow and evolve post-DSHEA. We began at a common point – a Big Bang new beginning - and it took years for the regulatory framework to fill out. But two industries have evolved: One industry is those who have worked hard to comply and still do, and one is newer generation companies that see dietary supplements as an economic opportunity that doesn’t involve investment in quality and compliance. These companies likely end up online and they don’t support trade associations,” said Israelsen.
“For the portion of the industry so described, there is a regulatory gap. These companies don’t intend to invest in compliance and quality. So, what to do about it? For starters, it’s very difficult to find these companies. We would all like to see FDA go after these companies. I do think there’s a resource scarcity for FDA, but I have also grown frustrated when we see blatant and obvious non-compliance and FDA doesn’t act.
“We don’t carry the badges, and there’s only so much we can do. I would like FDA to assert itself against these companies that feel they can act with impunity.”
A “threat-liability gap”
Steve Mister, president & CEO, CRN, expressed a similar view, telling NutraIngredients-USA: “While we appreciate FDA’s position on its interpretation of a ‘regulatory gap,’ where the agency notes there is a divide between companies that are fully compliant with federal regulation and those whose violations are so apparent and egregious that they require an enforcement response, CRN believes this gap has expanded too far and caused a ‘threat-ability gap.’
“Too many companies are continuing to skirt the law and take advantage of the agency’s lack of enforcement, as there is little threat of disincentives or deterrence when they fail to comply,” added Mister. “This not only hurts responsible companies that do comply with federal regulation, but also threatens consumer safety and trust in the industry. CRN has worked to get more resources directed to the agency and we need FDA to use them and exert the political will to create a stronger industry.”
John Troup, PhD, VP of scientific affairs and dietary supplements for CHPA, told us that his organization agrees with the characterization of a “regulatory gap”.
“The changing dietary supplement market and increased consumer demand for these products requires industry diligence to ensure compliance with existing law,” said Dr Troup.
“We support strengthening FDA’s efforts to protect public health and their commitment to oversight by advocating for an update of DSHEA that includes Mandatory Product Listing as well as additional FDA resources to increase inspections and enforcement. These enhancements will help to ensure that all products marketed as dietary supplements are safe, manufactured according to GMPs and contain truthful claims backed by scientific evidence.”
Tave also discussed the topic of a mandatory product listing for supplements, first touted by then FDA Commissioner Scott Gottlieb in February 2019. A mandatory product listing would require all products marketed as “dietary supplements” to be listed with the Agency.
“We believe it’s possible to construct a narrowly-tailored requirement that respects and preserves DSHEA’s original vision, does not impose any significant new burdens on responsible industry, and still facilitates our ability to act swiftly to protect consumers, better allocate resources, and remove illegal products from the market,” said Tave.
“Notably, we’re not alone in calling for mandatory listing. Many stakeholders support this proposal. None other than former Senator Hatch has said that it 'makes sense.' I applaud the industry leaders who have gone on record to publicly advocate for this change. Even though the easier path would be to stay silent on the sidelines, you recognize that this is a unique opportunity for real, common sense reform. And from the private conversations I’ve had with firms, I know that you’re not alone. Responsible industry is ready for this change and I look forward to working constructively with you all to make this a reality.”
Commenting on the mandatory listing issue, Dr Daniel Fabricant, NPA’s president and CEO (and previously director of the FDA’s dietary supplements division, before it was elevated to an Office), told us that this is FDA asking for more information, but then said that NPA provided a lot of information about beta-alanine for NDI enforcement and “the Agency did nothing with it”.
“This FDA is gun-shy,” he added. “They have to bring some big cases, and they won’t all be slam dunks every time.”
“There is a lot of good in the dietary supplement industry”
During his opening remarks, Tave also praised the industry stakeholders for their conduct during 2020.
“I learned fairly quickly in this job is that there is a lot of good in the dietary supplement industry,” he said. “I stand by that view, and I am even more convinced of its truth today. And though my comments at the time were focused on behavior related to the manufacture and distribution of dietary supplements, 2020 has shown that responsible participants in this community are committed to good, well beyond their own commercial interests.
“So many dietary supplement industry representatives have demonstrated leadership and courage during these tumultuous times. In op-ed pieces, in social media posts, and through other outlets, they’ve spoken loudly and clearly to show support for employees, business partners, customers, fellow citizens.
“Similarly, an unmistakable chorus of responsible dietary supplement voices recently spoke in unison, and on their own initiative, when there were suggestions that a dangerous ingredient might be made available to consumers as a dietary supplement for a facially inappropriate purpose.”
* Regulatory Framework
– Facility Registration
– New Dietary Ingredient Notification
– Current Good Manufacturing Practices
– Dietary Supplement Labeling
– Structure/Function Notification
– Adverse Event Reporting
FDA is committed to DSHEA’s “twin pillars”, said Steven Tave:
– Preserving consumers’ access to safe, high‐quality, and accurately labeled dietary supplements,
– While protecting consumers from dangerous and unlawful products


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In 2016, Bing Ads tested social extensions that allowed search ads to be linked to Facebook, Twitter, Instagram, and Tumblr. The same year, Bing partnered with the US National Park Service for a photo contest. In 2014, EU antitrust chief Joaquín Almunia said that Google’s antitrust settlement proposal was a done deal, prompting criticism from politicians and Google’s critics. The same year, Bing Ads began allowing keyword variations once flagged as duplicate. The GetListed tool was relaunched as Moz Local, offering agencies and business owners the ability to research where their listings appeared online, manage claiming and verification, and submit listings. In 2011, Yahoo’s AllTheWeb was diverted to Yahoo Search, one of the search engines it had acquired to build Yahoo Search.
In 2010, Google updated maps for mobile devices on Android, improved its usability, and added sponsored map icons as a new way to promote businesses within Google Maps. Google also allowed web users to avoid being tracked by Google Analytics but accused Viacom of secretly uploading videos. In 2009, Newssift was launched by the Financial Times as a business news search engine that aimed to bring context and meaning to traditional, keyword-based business news search engines. Cutts answered questions on whether the position of keywords in the URL could affect website ranking, while Twitter Search warned users to be careful what they say in public and to use social media tools to help them, not hurt them. In 2008, Yahoo expected to double its operating cash flow in three years, while China’s Alibaba.com saw a 340% gain in net profit, making Yahoo a significant minority shareholder.
Google Business Profiles introduced new emergency help attributes in 2022 to support Ukraine, and also added hotel attributes to define if hotels offered support to those displaced from Ukraine. In 2020, brands and restaurants needed to provide FAQs and ‘coronapages’ as precautions being taken were becoming increasingly discoverable in search results. The same year, Martha van Berkel discussed structured data and whether adding schema could improve search rankings, which Google said no, but… Google Ads made reporting column recommendations, no longer requiring Bid Strategy Type. In 2019, Waze coordinated in-car and out-of-home ads for McDonald’s, while Bing Ads tested social extensions and partnered with the US National Park Service for a photo contest. Early data on Google’s core update showed an interesting pattern, but Google said it was not the biggest update it had released. In 2013, Google penalized an article on BBC’s website due to the presence of unnatural links, while Bing Webmaster Tools added a site move tool.


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They Don't Make Them Like They Used To
By: Legacy Staff
8 years ago
Retired General Motors president and former CEO F. James McDonald died June 13, 2010, at the age of 87. Reading his obituary provided a lesson in how much Detroit CEO culture and corporate careerism in general have changed since the post-war auto boom of the 1950s.
In McDonald's day, achieving the American dream often involved getting a job with a solid company and staying there for the length of your career.
McDonald attended the General Motors Institute (now known as Kettering University) fresh out of high school before joining the Navy during World War II. His career with GM resumed in 1946 when he joined Saginaw Malleable Iron, and for the next 35 years he rose steadily through the ranks. In 1981 he was named CEO, a position he held for six years before he retired.
Contrast his many years spent at the company with GM's current CEO, Edward E. Whitacre Jr., who took over as interim chief as part of the federally financed bankruptcy re-organization. Prior to coming to GM, he had been chairman and CEO of AT&T.
Ford's current CEO has an engineering background and worked for Boeing most of his career, arriving at the carmaker only 4 years ago.
Chrysler's last CEO before they filed for bankruptcy, Robert Nardelli, had formerly been in charge at Home Depot and General Electric. The company is now headed by Sergio Marchionne, Italian chief of Fiat whose varied background includes stints at accounting firms, industrial supply companies, and verification and testing firms.
With all the tumult in the auto industry, it's safe to say whether it comes to cars or chief executives, they just don't make them like they used to in Detroit.
GM headquarters in Detroit from 1923 to 1996. The building is now a national historic landmark.


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16 Dec Creative Lodging Solutions® Named Fastest Growing Company of the Year Winner
Lexington, KY, December 16, 2014 – Creative Lodging Solutions, a leading travel management company, has been announced as the Fastest Growing Company of the Year Gold Winner in the 2014 CEO World Awards. CEO and founder Michael Tetterton was also recognized for his leadership as a CEO of the Year Gold Winner.
The annual CEO World Awards program encompasses the world’s best in leadership, innovation, and organizational performance from every major industry. Judges from a broad spectrum of industry voices from around the world participated. This year’s winners will be honored at the awards ceremony and dinner in San Francisco on June 29, 2015.
“It’s an honor to be presented these awards for our fast-growth and leadership in travel management,” says CEO Michael Tetterton. “This recognition is a testament to Creative Lodging Solutions’ commitment to redefining corporate travel.”
Creative Lodging Solutions has received numerous other awards this year including being named Fastest Growing Company of the Year in the Golden Bridge Awards, Executive of the Year in the American Business Awards, and being named to the Inc. 5000 list of fastest-growing private companies in America for the fifth year.


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Valley business leaders and Ag trade with China
FRESNO, Calif. (KFSN) -- A number of Valley business leaders accompanied Governor Brown during his recent trade tour to China. China can't seem to get enough of the foods grown and produced in the Valley.
High speed rail wasn't the only Chinese connection Governor Brown sought during his trade trip. The export of California AG products, including pistachios, beef and almonds, increased 25 percent last year.
Chris Rosander of the Raisin Administrative Committee was encouraged by what he saw in China. 40 percent of the raisins produced in the Valley are exported. Japan and the U.K. currently are the top markets.
Rosander said, "Potential for raisins is huge in china. I predict eventually it will become our largest export market."
Pete Weber of California Forward says it is not easy to crack the Chinese market.
Weber said, "It's a very bureaucratic place. Second, there are trade tensions that arise from time to time, which is why weber says the trip was helpful for valley industries to build relationships with China. The governor's decision to open a trade office in Shanghai will help draw investors and importers."
Weber said their new trade office makes a statement about the fact that they are serious about doing business in China.
Rosander said, "The middle class is now 300 million people. That's as large as our entire country so it's an incredible market for California markets."
Weber says Valley AG exports to China have quadrupled in the last four years.
"I was thinking Chairman Mao would not recognize China as it exists today. It's become very entrepreneurial, very market capitalistic," Weber said.
Weber thinks of China as a high-risk market which could produce high rewards for businesses.
ag report, china, pistachio, grape - raisin, ag watch, dale yurong
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Social Media platforms are constantly evolving, updating their layouts, and changing how things work. That means you need to constantly work on keeping up with the latest changes – and one of these is the ever-changing image sizes used for profile photos, cover photos, and more. Luckily, MakeAWebsiteHub.com works on a new infographic every single year that outlines all the ...
There’s a bit of a global ban on cryptocurrency related advertisements right now. Google, Twitter, and Apple have all banned cryptocurrency ads across all of their platforms. Facebook did the same thing at the start of 2018 – however they always said there were plans to revisit this ban in the future. Luckily the future is now as Facebook have ...
Every year the awesome people behind MakeAWebsiteHub.com put together an updated infographic featuring all the common social media image sizes you need to know about. These include Facebook covers, Google+ banners, Twitter videos, and so much more. For 2018 – they’ve added Ello, WeChat, and Weibo. Check out the infographic below. If you want, you can also reference the 2016 ...
Facebook is constantly rolling out new teaks to their news feed algorithm – and it seems that every-time one of these Facebook news feed updates comes out – business owners suffer. This last week yet another update was announced via a post by Mark Zuckerberg himself where he talks about Facebook’s move to “helping you find relevant content” by moving ...
Wondering why your engagement-request posts are suddenly not performing the way they used to? In an algorithm update today – Facebook has announced that engagement-baiting posts will see a demotion in engagements and reach. This applies to posts that request likes or shares to enter a contest, votes on something, or mere requests to “LIKE this if you’re a fan”. ...
The internet has been focused on load times and website speed for a long time now, and now Facebook is joining the bandwagon. In their latest newsroom post the social media giant announced yet another Facebook News Feed update which will focus on showing links to faster loading pages first. With this update, we’ll soon take into account the estimated ...
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...
Earlier this morning Facebook hit a huge milestone. 2 billion active monthly users. 2 BILLION. 800 million of those people like something, and over 175 million people love something, daily. That’s a lot of activity, and yet another supporting point in why social media is so important for businesses. The growth is significant – considering that back in July of 2016 ...
Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...
News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...
The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...
Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...
Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...
During this week’s F8 developer conference Facebook announced their plans to open-source Litho – a declarative framework designed to build efficient user interfaces on Android platforms. In-fact this is the very same framework that Facebook uses to build it’s own Android apps – complete with built-in tools to improve scroll performance by 35%. The beauty of Litho is that it’s ...
Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...
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Circle’s co-founder and CEO, Jeremy Allaire, has announced that the cryptocurrency firm is issuing stablecoin USD Coin to provide weekly stablecoin reserve reports to the public. Additionally, the company Tether has also issued an assurance report on its stablecoin reserves through Cayman Islands auditing firm MHA Cayman.
Circle’s CEO says the firm’s stablecoin is ‘a very efficient pipe between the legacy electronic dollar and the digital currency dollar’.
The two largest stablecoin providers, Tether and Circle, want the public to be reassured that Tether (USDT) and USD Coin (USDC) are fully backed by reserves. The latest reassurances follow a recent terraced (UST) de-pegging event, in which UST fell from its once stable $1 parity to today’s $0.06 per UST.
Following the incident, Circle published a blog post titled “How to Be Stable” on May 13, explaining that Circle’s USDC reserves are backed entirely in cash and in the short-term US Treasury. Following the blog post, Circle co-founder and CEO Jeremy Allaire explained a week later that the company would now provide weekly USDC verifications related to the stablecoin’s reserves and liquidity.
“As promised a week ago, we are now providing weekly reports on USDC reserves and liquidity operations,” said Allaire. tweeted, Allaire also shared USDC assurance report and further said: “Over the past week, we issued 8.6 billion USDC, and redeemed 6.3 billion USDC, with a net weekly increase in circulation of 2.3 billion USDC.” Circle CEO said:
What makes USDC such a great product is that it is easy to create and redeem, along with seamless integration with the current global banking system. As a result, customers have been able to use it as a very efficient pipe between the legacy electronic dollar and the digital currency dollar.
According to the report, the USD Coinage (USDC) in circulation stands at 52.9 billion, while the reserve backing count of Circle is $53 billion as of May 20, 2022. $12.8 billion of USDC support is in cash, while $40.2 billion is in the short-term US. Treasury.
Of the entire $1.3 trillion crypto economy, USDC represents 3.95% and during the past 24 hours, USDC has seen $3 billion in global trade volume. Circle’s stablecoin is the second largest fiat-pegged crypto token pegged to the value of the US dollar.
Tether publishes assurance report written by MHA Cayman in May 2022
This month, Tether published an assurance report written by firm MHA Cayman, an auditor formally known as Moore Cayman. The report states that Tether has a “consolidated net worth of at least $82,424,821,101 and the asset breakdown set out in the CRR is materially accurate.” MHA Cayman says it conducted verification methods such as an ISAE 3000, an ISQC 1 and accountant responsibilities in accordance with IESBA codes.
Tether is the largest stablecoin crypto asset today, as data from coingecko.com shows that there are currently 73.2 billion USDT in circulation. The company’s transparency page indicates that the firm has a net worth of $78.4 billion on blockchains such as Omni, Ethereum, Tron, EOS, Algorand, and others.
Tether’s market capitalization today equates to 5.44% of the $1.3 trillion crypto economy, and USDT has seen $31 billion in global trading volume in the past day. In fact, all of Bitcoin (BTC) trades in the past 24 hours were tied with USDT, and 48.77% of all Ethereum (ETH) swaps this weekend were tied with Tether.
What do you think about Circle and Tether’s Reserved Support Assurance Report? Let us know what you think about this topic in the comment section below.
image credit: Shutterstock, Pixabay, WikiCommons
Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation or recommendation or endorsement of an offer to buy or sell any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the Company nor the author is responsible, directly or indirectly, for any damage or loss alleged to be caused by or in connection with the use or reliance on any content, goods or services mentioned in this article.


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Skintimate?s music video hits right notes for Pitch Perfect 2 tie-in
Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Pictures? Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.
Taking a lead from the film?s focus on singing groups, the ?Rock Your Legs? campaign is built around a music video featuring a group of women singing about their leg care routine. Smartphone-equipped consumers can also take a quiz to test their knowledge of the first Pitch Perfect film for a chance to weekly prizes.
?Our goal for the campaign is to get users to watch and engage with the Ready Shave Shine video, and the Rock Your Legs content,? said Camilla Medeiros, senior brand manager of women?s shave at Energizer Personal Care. ?In doing so, we felt it was vital to offer a mobile platform in order to reach millennial women, ranging from ages 18 - 34, who are typically heavy social consumers throughout their day.?
The goal of the campaign is to introduce consumers to a new leg care routine, called ?Ready, Shave, Shine!,? that is meant to encourage women to think about leg care as more beauty ritual than just hair removal.
The three steps are applying a moisturizing shave gel, using a razor that fits a consumer?s needs and showing off the end result.
The brands also want to encourage women to celebrate the steps they take for smooth, shiny legs.
A shot from the music video
Pitch Perfect 2, the follow up to the 2012 musical comedy, arrives in theaters on May 15.
A native ad appearing on the Huffington Post mobile newsfeed showcases Skintimate products and encourages readers to tap to watch the music video.
The Pitch Perfect-inspired Rock Your Legs music video features the Basic Pitches performing the song ?Ready, Shave, Shine!? and can be viewed at YouTube.com/RockYourLegs.
The video even showcases how young women are embracing mobile for taking selfies, showing the members of the Basic Pitches with selfie sticks as they document how good their legs look.
A leg up
Using a combination of native ads and mobile video insures Schick and Skintimate will get the campaign in front of its target audience of young women with snackable and entertaining content.
The campaign includes an a cappella battle sweepstakes. Schick and Skintimate asked female college a cappella groups to perform their rendition of ?Ready, Shave, Shine!? for a chance to win the Schick and Skintimate Aca-Battle.
Consumers can visit mobile-optimized RockYourLegs.com between April 18 and May 15 to watch videos from the top three contenders, vote for their favorite and earn the chance to win daily prizes as well as the grand prize - a trip to Hollywood.
There is also a movie trivia game. Consumers can visit the Web site to enter the Pitch Perfect Trivia Quiz Sweepstakes from April 1 through May 15 for the chance to win weekly prizes.
Additionally, all fans are invited to join the conversation online by using the hashtag #RockYourLegs.
As part of the strategy, Schick and Skintimate will introduce limited-edition packaging in stores featuring the Pitch Perfect 2 promotion.
The campaign highlights three new women?s shaving products: Skintimate Silky Skin Shave Gel, Schick Hydro Silk TrimStyle and Schick Intuition Revitalizing Moisture.
For a limited time in major grocery stores, drugstores, Walmart and Target, shoppers can receive a free movie ticket from Fandango to see Pitch Perfect 2 when they buy $10 worth of participating Schick and Skintimate women?s shave products.
?The campaign is planned with an all-screen approach, aiming to reach her on whatever device our target may be consuming relevant content,? Ms. Medeiros said. ?In addition to running the video on mobile devices, we adapted rich media executions seamlessly for the mobile screen as well.?
Chantal Tode is senior editor on Mobile Marketer, New York