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“Building new supermarkets in areas that lack them won’t positively change people’s health.” That’s how the nightly news saw things after Health Affairs released a study comparing two Philadelphia neighborhoods. One got a new store selling fresh produce. The other did not. Researchers found no statistically significant improvements in body-mass index (BMI) or fruit and vegetable intake six months later.
Media sent the message that building new healthier food markets is not a good investment, but that’s a simplistic conclusion for a more nuanced challenge. Residents clearly cannot change their food buying behaviors until they have a choice of what to buy. If nearly 100 percent of the food options in a neighborhood consist of fast food, liquor and convenience outlets, then getting healthy foods on the table is a tall order. In other words, the strategy embraced by the Healthy Food Financing Initiative is still on the correct track.
On the other hand, the switch to healthy foods is just as clearly not a case of “build it, and they will come.” Frankly, it never has been – which is why affluent neighborhoods with grocery outlets struggle with high BMI’s and low fruit and vegetable intake too.
No, the correct recipe for changing eating habits has to be more complete. Step one: build it. Step two: encourage people to incorporate more and more healthy foods into their diets – and make them fun and tasty. Step three: the changes to BMI and health will come.
The conclusions from Philadelphia are the same ones our partners in Promotoras networks, community gardening, urban farming and valley community centers learned years ago. They’re the same ones food manufacturers have been practicing for decades. Just putting something on the shelves won’t get people to eat it. But teaching them to try it, prepare it and enjoy it will.


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So says Phil Schiller at his keynote live at WWDC, because what the world needs right now is a stronger, more powerful iPhone. The new iPhone 3GS will be available a week and a half from today, in either black or white, with the 16GB model selling for $199 (on AT&T with subscription) and the 32GB model selling for $299 (on AT&T with subscription).
So what will you be getting for your money? According to Phil Schiller, the iPhone 3GS is a greener device with 23% smaller packaging. You can expect up to 5 hours 3G talk time, 9 hours of WiFi internet, hardware encryption, a built-in digital compass, voice-control, a 3-megapixel camera, and video editing are just some of the new features. The new iPhone 3GS is also twice as fast; opening a new message, for instance, will take far less time now.
Phil Schiller also says that the iPhone 3GS will be hitting over 80 countries around the world by August. I’m guessing it’ll cost way more than it should by the time it gets here, due to import taxes and whatnot.
Here is a video of the iPhone 3G S Guide Tour

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AT&T announced that three additional companies—Qualcomm Technologies, Inc., Red Bend, and QuickPlay Media—have signed on to work at the AT&T Drive Studio, a center for innovation and research in the connected car industry. (Earlier post.)
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated and a world leader in 3G, 4G and next-generation wireless technologies, intends to showcase its newly announced Qualcomm Snapdragon Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T’s Drive portfolio, including AT&T’s global SIM, bifurcated billing, voice recognition, and 4G LTE network.
AT&T selected Red Bend Software, a market leader in Automotive Software Management, to be a solution provider to remotely manage automotive software in the AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is a leading OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend’s software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs.
AT&T selected QuickPlay to develop an in-vehicle video service; the offering will be powered by QuickPlay’s OpenVideo platform and will deliver Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio. QuickPlay’s solution will enable AT&T to provide in-car “infotainment” by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.
Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and more. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.


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Qutub: Our participation is within the framework of promoting the port at regional and international levels
Abu Dhabi, February 2018: King Abdullah Port sponsored and participated in the third edition of the Breakbulk Middle East conference and exhibition, which was held recently at the Abu Dhabi National Exhibition Center with the participation of 60 exhibitors and 80 speakers. The event addressed the opportunities and challenges of shipping projects in the region.
The event was inaugurated with a keynote speech by Dr. Abdullah S. Al Katheeri, Director General of the Federal Transport Authority – Land & Maritime in the United Arab Emirates.
Commenting on the event, Mr. Rayan Qutub, CEO of King Abdullah Port, said: “The objectives of Vision 2030 include building a prosperous economy and utilizing the Kingdom’s strategic location and proximity to energy sources for a new start towards manufacturing, exporting and re-exporting steel, cement and the products other industries to every country in the world. At King Abdullah Port we work on contributing to the Vision’s objectives.”
Qutub went on to say: “Our platinum sponsorship and participation in Breakbulk Middle East are within the framework of promoting the port at regional and international levels, and at the event we provided extensive information about King Abdullah Port’s services and most prominent features.”
Addressing the audience at the conference, Qutub outlined the future plans of King Abdullah Port, which is part of King Abdullah Economic City and was ranked one of the top 100 ports in the world in 2016, and delivered a special presentation on the latest economic developments in the Kingdom, the great economic mobility created by Vision 2030, and the volume of business activity in terms of bulk cargo.
He also mentioned the expectations pointing to an increase in the exports and imports of steel from eight million tons to 11 million tons in 2020, explaining the AMSteel has been handling bulk cargo at the port since the fourth quarter of last year.
Qutub stated that King Abdullah Port is a true example of successful public-private partnerships in the Kingdom, which are an aim of Vision 2030, pointing out that the port aspires to significantly contribute to achieving the Vision’s objectives by adding value to Saudi Arabia’s economic development journey through enhancing its competitiveness, contributing to increased efficiency in logistics services, and supporting trade movement between the Kingdom and the world through the provision of infrastructure with international standards and state-of-the-art logistics services.”
Last month, King Abdullah Port announced a 21% increase in its annual throughput compared to 2016, making it the second largest port in the Kingdom in terms of container handling, only four years after beginning operations.
Run by the Ports Development Company, King Abdullah Port is the Middle East’s first port to be fully owned, developed and operated by the private sector. With its strategic location and state-of-the-art technologies, managed by national and global experts who strive to offer the best possible services, King Abdullah Port has earned its place at the heart of the world’s major shipping lanes, all within a solid plan that will bring to reality its vision of becoming one of the largest ports in the world.


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included in AFK “Sistema” network of clinics “Medsi” became the owner of LLC “Clinic on Petrograd side”, which owns the medical facility on the street of Academician Pavlova in Saint Petersburg. About this “Vedomosti” said the representative of the group.
“Medsi” – the largest Russian chain of private clinics. It includes 38 clinics in Moscow, Moscow region and regions of Russia. Revenue of the group for the 9 months of 2019 amounted to 16.1 billion rubles.
Bought the clinic will operate under the brand “meds”, says a representative of the latter. St. Petersburg for “meds” is one of the priority cities, the purchase of the clinic there is a part of the company’s development strategy, which involves by 2023, doubling the number of medical institutions, says network President Elena Brusilov.
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Bulgarian grain producers will receive additional aid from the European Commission in the amount of 9.77 million euros.
This was reported by Bulgarian media ClubZ.
The money is compensation for the damages suffered due to the import of Ukrainian grain.
The money is from the second aid package, amounting to a total of 100 million euros.
According to the previous package for a total of 50 million euros, Bulgarian farmers received 16.75 million.
Bulgaria, Romania, Hungary, Slovakia and Poland are the most affected by duty-free imports of Ukrainian grain into the EU. This import was allowed by the member countries (Council) because of the Russian aggression in Ukraine. The goal is both to support the country’s economy and to deliver grain to other countries around the world.
The regulation expires at the end of May and is expected to be renewed for another year.
The European Commission adopted extraordinary and temporary measures for the import of a limited number of products originating in Ukraine. They refer to only 4 agricultural products – wheat, corn, rapeseed and sunflower seeds. The measures came into effect yesterday and will be in effect until May 5. In return, the five member countries must lift the unilateral measures they imposed on all products coming from Ukraine.


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Recently, in the fabric market of northern Africa, 14 business managers from Keqiao have traveled thousands of miles to visit the market, discuss the demand with local fabrics and explore the local market.
Over the past few years, Sino-US trade frictions, some small and medium-sized enterpris
According to the data of the National Bureau of Statistics, from January to May 2019, the garment output of enterprises above designated size of the garment industry totaled 9.667 billion pieces, down 0.38% from the same period last year.
For the domestic market:
Since the beginning of April, cotton planting has been started in various cotton areas in China. So far, cotton planting has been completed in 2019. According to the estimates of the Market Early Warning Expert Committee of the Ministry of Agriculture and Rural Affairs, the cotton planting area
Japanese actress Satomi Ishihara, the official relay ambassador, tried on and displayed the torchbearer’s uniform of the Tokyo Olympic Games in 2020 on June 1, local time.
The front of the torchbearer uniform is printed with the Tokyo Olympic torch relay emblem in 2020, an
The National Bureau of Statistics recently announced that in January - May, the total profits of industrial enterprises above designated size reached 2379.02 billion yuan, down 2.3% year-on-year, the decline was 1.1 percentage points lower than that in January - April.
In recent years, Guangxi has seized opportunities, scientific planning, and innovation promotion. The development of sericulture industry has achieved remarkable results. It has become China’s most important cocoon production and silk processing base, and has made significant contributions to Gu
On June 20, the 2019 Asia-Pacific Outdoor Show opened in Nanjing International Expo Center. 202 exhibitors and 246 exhibition brands, with the theme of exploration, crossover, innovation and sharing, have set up a diversified, professional, accurate and creative show for the industry. Not only i
Since the first export clearance of the Shishi Clothing City market procurement trade on November 15, 2018, as of June 14 this year, it declared 7,485 customs declarations for goods released through market procurement trade, involving 12 categories of goods, 116 exporting countries and regions,
China’s monetary policy implementation report in the first quarter of 2019 issued recently by the Central Bank shows that since 2019, the People’s Bank of China has continued to guide financial institutions to increase their lending support to small and micro enterprises, with gradual results. C
Recently, Economic and Information Technology Department of Zhejiang released its first quarter economic operation. In the first quarter, the gross industrial output, added value and export delivery value of traditional manufacturing industry above designated size increased by 9.1%, 9.1% and 10.


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WholesGame, a website for buyers and sellers of video games in bulk, has announced the launch of its new market comparison service website.
The new site is at the open beta stage, and is known as the Wholesale Video Games Marketplace. Wholesalers will be able to advertise their stock on the new market comparison page. Websites already exist out for selling individual games, but the new market comparison site will be the first of its kind for those interested in buying or selling of wholesale games.
"This is a powerful tool for professional buyers of video games," Alex Schmidt, head of this brand new marketplace, said.
"It allows to track stock from different suppliers. Instead of going through many daily stock list emails from different suppliers, a buyer can just visit our website, search and find an item page, and it will automatically display the suppliers who have this item in their stock at that day, and the prices."
To use the service, sellers and buyers have to sign up. The premium service costs $29.99 per year, and gives access to lists of wholesale distributors, digital distributors, retailers, and average wholesale prices. There has already been a great interest in the site, with distributors from both sides of the Atlantic signing up, as well as thousands of buyers.


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The government can ban the legitimate use of crypto, but that would mean giving further impetus to a host of crypto scams
What remains to be seen is the contours of the ban, whether the government bans only trading of cryptocurrencies, or even their holding and mining
GST is levied on the crypto transaction charges, brokerage etc. However, if the basic consideration is made liable to GST at 18% the entire business will shift outside India
As an impending ban on cryptocurrencies in India looms large over all stakeholders, some are still hoping for the government to engage the industry players in a dialogue.
Kumar Gaurav, founder and CEO at London-based crypto-friendly neobank Cashaa said, “We are certain that the government would definitely involve industry players while deciding the framework for the industry. And about the current speculations, they have been there for everything new that has ever disrupted any existing conventional formats.”
He also felt that no government has the technology to ban, or rather enforce a ban on crypto since the control or authority over crypto doesn’t rest with any country, individual or entity.
What the government can do is ban the legitimate use of crypto, but that would mean giving further impetus to a host of crypto scams. “This will not be a win for anybody. Investors from outside India have invested heavily in crypto startups in India. There will be a huge loss to the economy. Also, this might lead to the rise of alternate offline markets which will be difficult for the government also to track,” Gaurav told Inc42.
Scope Of The Potential Ban Under Debate
The contours of the ban aren’t known yet. Those hoping talks of a ban to be ‘rumours’ were in for another rude shock last month, when RBI governor Shaktikanta Das reiterated the central bank’s position on cryptocurrencies. “We have major concerns from a financial stability angle,” he said.
What remains to be seen is whether the government bans only the trading of cryptocurrencies, or even holding and mining. Banning holding cryptos is a long shot, mostly because of the troubles that may come with its enforcement. According to estimates, over 7 Mn Indians hold more than $1 Bn worth in cryptocurrencies, and many such investors have also moved their assets to crypto wallets outside.
“In case, the government decides to move ahead with the ban, the first ones to be affected would be the crypto exchanges in India. They will have to shut operations in the country. But given most of them are global exchanges, they will continue to operate their global platforms,” said Ashish Singhal, CEO and cofounder at CoinSwitch Kuber.
“If the government does not illegalize holding then investors can continue with P2P transfers offline. But if the government bans the holding of cryptocurrencies as well then P2P trade would also be viewed as illegal in the eyes of the law,” he added.
It is worth noting that P2P or peer-to-peer transfers of crypto are those that occur offline, through digital wallets in the form of hard drives, and are mostly used by more technologically sophisticated users of crypto.
The Question Of Taxing Cryptocurrencies
Several industry players have talked about the benefits that the government can derive in terms of GST and Income Tax, by choosing to regulate, instead of ban crypto.
Parag Mehta, a partner at law firm NA Shah Associates, said tax implications on crypto gains would arise from whether they are treated as income or assets. It is understood that RBI doesn’t treat cryptocurrencies as legal tender.
“Therefore, for the purpose of income tax it will be regarded as property and tax implication will be similar if one is holding or dealing in any other property. In other words, the profit or gains arising from cryptocurrencies either can be taxed as business profit if the same is acquired with the intention to make a profit by trading/mining or a capital gain if the same is acquired with the intention to create wealth,” he told Inc42.
As far as GST or goods and services tax on cryptocurrencies is concerned, in December last year, there was a proposal to levy 18% GST on crypto transactions, one that had alarmed founders of crypto exchanges.
Currently, Indian crypto exchanges pay GST on the fees and commissions levied by them on crypto trading.
“GST will surely be levied on the transaction charges, brokerage etc. However, if the basic consideration is made liable to GST at 18% the entire business will shift outside India. If it cannot be removed from the ambit of GST, it should be treated at par with high-value assets like gold, silver and diamonds where there are lower rates of GST i.e 0.25 % onwards,” Mehta explained.
Bitcoin & Ethereum Prices This Week
At the time of writing, Bitcoin was trading at $48,874, a decline of 3.78% in the last seven days.
Ethereum was trading at $1,550, a decline of 5% in the last seven days.
Shaktikanta Das Has ‘Major Concerns’ About Cryptocurrency
Drawing a clear distinction between cryptocurrency and the technology used, the Reserve Bank of India (RBI) governor Shaktikanta Das said the benefits of blockchain technology need to be exploited. “Crypto, we have major concerns from the financial stability angle,” he said.
Mass Exit From Crypto Markets Can Erode Indian Wealth: Sumit Gupta, CoinDCX
Fearing a potential ban, many crypto investors have already sold some of their assets and are also moving to wallets and exchanges based outside India. Startups are also considering relocating outside India if the government indeed bans cryptocurrencies.
“If a ban materialises, we will challenge it in the Supreme Court. We will also look at relocating outside India. A ban may also cause crypto prices in India to trade far below global prices as a mass of people try to exit at the same time,” Gupta told Mint. Read the full story here.


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Virgin courts US mobile retailers
US retailers was poking around Sir Richard Branson's mobiles and music V shop in the City on Monday, trying to get a flavour of his operation. Branson is trying to persuade them to sell his new Virgin mobiles in America.
He hopes for a deal within weeks, to give the green light to his new US venture in alliance with beleaguered telecoms operator Sprint PCS. He needs independent retailers involved to keep the costs down.
The likely commitment to make the venture succeed can only be guessed at. Branson invested £50m launching Virgin Mobile in Britain. However the UK market is mature, Virgin was already a household brand and his partner was one of just four national operators, One2One.
None of these is the case in America. There he is committing $50m (£36m) as 'seedcorn' investment. The advertising agency handling the operation expects to spend that just on marketing. Branson hopes for outside investors to provide further funds, but the money men are far warier of mobiles than they were two years ago.
Branson is borrowing £67m, a third more than previously thought, against his 51% stake in Virgin Atlantic. He hopes to borrow no more. 'We could take another facility out if we wanted to, but we have no reason to think we will,' said Virgin.
It is barely a year since Branson seemed to resolve any cash needs by selling 49% of Virgin Atlantic to Singapore Airlines for £600m. He denied at the time he would use the money to pay off his debts, including the £100m-plus owed to Deutsche Bank and Goldman Sachs. He also declared: 'We have never had any cash flow problems at Virgin.' A spokesman said plenty of the money remains. 'He still has a war chest to use for eventualities.'
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Google has issued a security advisory for its Bluetooth Titan Security Keys that is serious enough for it to replace them for free. The company says that there is a “misconfiguration in the Titan Security Keys’ Bluetooth pairing protocols” that could potentially allow an attacker to get access to your account or device — though only in a couple of specific (and specifically difficult to pull off) circumstances.
The company tells us that the news today is a coordinated disclosure — which means in part that the companies that make affected products are disclosing the issue at the same time. Feitian, which is the company that makes Google’s Titan Key but also sells keys under its own brand, disclosed the same vulnerability today and is o…


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Brits unable to recognize top women in tech
In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.
McAfee's survey of 4,000 adults in the UK found that while male leaders in the technology sector are well known to many, women are not.
More than three-quarters of Brits recognized Mark Zuckerberg as the founder of Facebook, 90% had heard of Bill Gates of Microsoft and 70% knew of the late Steve Jobs of Apple.
However, just 8% had heard of Facebook COO Sheryl Sandberg and 17% knew of Martha Lane Fox, founder of Lastminute.com. Overall, 73% said they had not heard of any high-ranking women in the field of technology.
McAfee's research was conducted to highlight those 7,500 or so women that made up almost 75% of the workforce at Bletchley Park where they decoded and deciphered German messages during World War 2.
According to Samantha Humphries-Swift, labs manager at McAfee, "women have always played an important role in the growth and development of the technology industry". Of the women at Bletchley Park Humphries-Swift says "these women were the original female role models of modern computing. It's this history, combined with the leaders in technology today that should serve to inspire current and future generations of both men and women into the world of IT".
The Duchess of Cambridge recently visited the newly restored Bletchley Park which is now an education and heritage site. Her grandmother, Valerie Glassborrow, had once worked there during wartime.
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Australian retail sales increased for the month of August, signalling a slight improvement in the nation’s struggling retail landscape.
Following a poor showing in July, Australia’s August retail turnover inched forward by 0.4 per cent nationally, according to a report released by the Australian Bureau of Statistics (ABS) last week.
The National Retail Association (NRA), Australia’s official retail body, said that there are positive signs that the state of retail is improving following on the back on interest rate and tax cuts.
“The August results are a big improvement on July, with rises in turnover recorded across all industries bar one,” said NRA CEO Dominique Lamb said that the August results.
By retail channel, online sales made up 6.2 per cent of all monthly revenues, an increase on the August 2018 figure of 5.6 per cent.
By region, every state and territory except the Northern Territory and Western Australia recorded rises in sales.
Lamed went on to indicate that the Australia’s recent personal income tax cuts and reductions in interest rates were starting to have a positive impact.
“Several economic levers have been pulled in recent months – such as cuts to income tax and interest rates – to lift retail out of its slumber and today’s results indicate that things may be starting to slowly turnaround,” continued Lamb.
“Retail is certainly not out of the woods and consumer confidence still needs to lift, but the August figures certainly represent a positive sign,” she added.
The news comes as Australia’s Reserve Bank again cut interest rates to just 0.75 per cent in a bid to further encourage household spending.
“As we head into the Christmas period, the NRA certainly urges Aussies to spend any extra money they’ve received via tax cuts or the drop in interest rates at their local retail outlet,” concluded Lamb.


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The ripple effects from China's market drama is being felt far and wide.
The recent gyrations in China's stock market will have limited direct impact on global investors.
Baidu CEO Robin Li sees lots of investment opportunities in the Chinese economy.
General Motors is investing $5 billion in a new family of vehicles targeting many of the world's fastest-growing emerging auto markets.
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Will Stein, co-founder and president of Philip Stein, says potential health benefits help to distinguish his watches in the crowded affordable luxury sector.
Jonathan Barratt, chief investment officer at Ayers Alliance Securities, explains why he's expecting weaker second-quarter results for BP.
China's stock market will likely deteriorate in tandem with the shaky investor sentiment over the next few sessions, says Ronald Wan, chief executive of investment banking at Partners Capital International.


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Report: Shhh! I'm searching
It's no secret that Americans love their mobile devices, but new data out from Ask.com underlines the importance of mobile devices - for consumers' perceived privacy. According to the new report more than half of American adults would like to keep at least some of their search history private - even from significant others.
"The most secretive searchers? Men and younger people. Those aged 18-34 (78 percent) are more likely than those ages 35+ (59 percent) to admit to keeping searches a secret. In addition, men (67 percent) are more likely than women (60 percent) to have searched for something they wish to keep private," was written in the report.
Other interesting findings from the ASK.com survey include:
• 64% have conducted a search they 'would like to keep private'
• 35% say they hide their search history from significant others and friends
• 24% of 18-34 year olds have searched for info on their exes
• Most (38%) want to keep medical searches private
• 16% say they've searched for another job while at work, and want to keep that quiet
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"In Q3, we continue to observe consumers migrating toward smartphone and tablet devices," said Keith Wilson, vice president of agency products at The Search Agency. "With Enhanced Campaigns rolled out and Google's cross-device estimated conversions announcement, marketers must adapt to these new tool sets to understand how to connect with today and tomorrow's consumer."
Click volume from mobile devices increased 50% during the quarter and researchers also found that paid search spending increased more than 20% (YoY).
Image via Shutterstock
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The Director of Tripberry, Mr. Vinod Kaurani has said Nigeria is currently losing at least one billion naira weekly for not harnessing its potentials in Sports Tourism, saying the losses may continue unless some measures are put in place to reverse the trend.
Speaking at the African sports tourism summit held in Lagos, Vinod said everywhere in the world, sports and tourism move together,saying none can be relegated for another.
He said, “When you look at other countries in the world that had opportunity to host sporting events, sports bring in a lot of good tidings in that country.
“Imagine the impact of world cup 2010 in South Africa on their country in terms of development in their stadia, the impact in their manufacturing industry, the money it brought in for the hotels, their transport and also how much their government generated from it, and when we translate that into our country you can only imagine the transformation it will bring’’.
Also commenting on the issue, sports presenter, Mr. Kayode Tijani emphasised that the country does not take sports seriously and still has a long way to go.
He said, “When you look at Brazil 2014, the competition fetched them about $11m but here in Africa we are not taking the business side seriously”.
Tijani also stressed that the country should use the image of its sport heroes to sell Nigeria.
“I don’t see the reason we cannot use our sport legend as tourists’ destination for people around the world to visit. Other countries are doing it and it is increasing the revenue of those countries. It saddens me when I see something different happening in our country.
‘’Have you been to Muda Lawal burial site? When you visit the site that place is more or less a dump site. We cannot make money from it when we don’t treat them well”.
Also speaking, Mr. Bakare Abiola, who represents Kenya Airways said the airline is ready to go any length in supporting sport and tourism in the country, pointing out that Africa has been missing in sporting activities itself.
‘’ Nigeria wasted the opportunity they had when they hosted world Junior world cup to sell the country. When you look at Russia world cup 2018, it was not about the football but they used that event to market their culture because 65 per cent of the activities can be put under tourism while 35 per cent is on football”.
While appreciating the guest speaker, the convener of African sports tourism, Mr. Deji Ajomale explained that the reason for the summit was to bring stakeholders in sports and tourism together so that they can exchange ideas and stretch a hand of fellowship for the socio-economic gain of the country.
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Apple Distribute Invitation iPhone Event On September 10
Lately, the issue of Apple’s latest product launch date iPhone 5S and 5C are still confusing lately, between 10 September and 20 September, or there is also a mention at the end of October. But it seems now there is a bright spot on an exact date, as quoted from Ubergizmo and several media through his twitter account stating that they had received an invitation from the Apple event on the 10th September.
In the invitation, Apple said “This should brighten everyone’s day” and with the background of colorful circular patterns such as the invitation shows the color choice on the iPhone 5S and 5C. It seems the various leaked images before circulating to come true.
Apple has launched the sale of trade-in program to support sales of the latest iPhone products in America, for a 16GB iPhone 4 and iPhone 4S in numbers ranging from U.S. $ 120 to U.S. $ 200. As for the iPhone 5 16GB version in good condition, would be worth up to U.S. $ 250.
As with the launch of the iPhone 5, which also launched in September of last year, means the iPhone 5S and 5C also likely to be present in Indonesia in early December.


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The Montreal plastic bottle ban will compel big corporations like Nestlé, Coke and Pepsi to make the necessary preparations for the future ban of plastic bottles in Montreal.
Montreal Mayor Denis Coderre implied a month ago that the city is aiming to ban plastic bottles after its action to ban plastic bags by the year 2018.
The Montreal plastic bottle ban has prompted the Canadian Beverage Association, representing over 60 brands of beverages such as Nestlé, Pepsi and Coke, to sign on to the registry of lobbyists in Quebec in the early March based on Radio-Canada’s source, MSN reported.
Today, Coderre told reporters that the people of Montreal were discussing the role of plastic items. According to the Mayor, they have finished tackling the issues on plastic bags and they are now moving onto the plastic bottles, citing the reality of plastic in the environment as a big concern.
However, through a document which was submitted on March 8 to the lobby registry, the beverage association noted that bottles are convenient and safe for the consumers, and that banning will control the consumers’ right to choose. The document further stated an appeal to the City of Montreal to turn down the proposed banning of water bottles, adding that the bottles are 100% recyclable throughout Quebec.
While Coderre has not given any confirmation yet about the concrete measures or timeline for the plastic bottle ban, He announced last February that the ban is the next step.
The proposed ban came as a surprise to the association and asked to meet with the city to discuss the idea. Martin-Pierre Pelletier, the spokesperson for the association, said that they want to know the details.
Montreal plastic bottle ban has also moved the Association des embouteilleurs d’eau du Québec or AEEQ of water-bottler Eska to ask the city to discuss the idea first with the corporations prior to making a decision, Independent reported.


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Sanofi-Aventis CEO Chris Viehbacher continues to rack up big-dollar development deals. This time around it's a $375 million deal to collaborate with Cambridge, MA-based Alopexx Pharmaceuticals on a preclinical antibody program that targets infectious diseases.
"The emergence of antibiotic resistant infections is and remains an unmet medical need," said Dr Marc Cluzel, executive vice-president R&D, Sanofi-Aventis. "I am very enthusiastic about this collaboration with Alopexx on such a promising product that could become, if developed to its full potential, a key driver of our company's anti-infective portfolio with a strong position in the prevention and treatment of resistant infections."
Neither company spelled out the terms, but Alopexx gets an upfront payment, research funding and is eligible for development, regulatory and commercial milestone payments which could reach $375 million in total. Alopexx also stands to earn royalties on sales of products commercialized under the license and collaboration. Alopexx will take the product into Phase I clinical trials during 2010, with an option for an exclusive worldwide license for Sanofi.
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Region buzzing with M&A deals amid recovery
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He especially likes examples such as the July purchase of Znode Inc., a Columbus maker of e-commerce software for retailers. It was purchased for $18 million by British digital advertising firm Yell Group Plc. Significantly, Yell kept the founders and most of the 20 employees in Central Ohio and enlisted them to sell the products to its 1.3 million customers.
Every Znode investor “made a significant return,” said Hugh Cathey, principal of Dublin venture capital firm Columbus-Partners LLC and an early investor in Znode and Pinnacle Data. He’s advising or investing in at least half a dozen companies he thinks could attract buyers.
The lesson for other entrepreneurs, Cathey said, is to not only build technology worth acquiring, but make the people behind it integral to implementing it.
“The potential for an exit is what drives investment dollars,” he said. “Investor dollars today are going into companies that have existing customers and proven technologies. It is no longer a situation of build it and they will come.”
In southeast Ohio, Stutz said, investors are attracted to small, profitable companies that treat water, drive equipment and otherwise support oil and gas drillers in underground shale deposits. Any deals are likely to turn to Columbus for advisers, investment banks and legal services.
Meanwhile, Athens-based VC investor Athenian Venture Partners is expecting great interest in the region’s growing health-care and information technology startups in 2012, Managing Partner Karl Elderkin said.
Carrie Ghose covers health care, startups and technology for Columbus Business First.
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UK merchants see online fraud as the greatest threat they face, according to the Sixth Annual UK Online Fraud Report, an independent survey undertaken by CyberSource, the UK-based CyberSource subsidiary.
According to the survey, merchants stated that they lost an average of 1.8% of online revenue to payment fraud in 2009. On average 1.6% of orders accepted proved to be fraudulent, and the rate at which orders are rejected due to suspicion of fraud remains at an average of 4.6%. In 2007, 6% of merchants ranked theft of customer data as a serious threat, while over the past two years the figure has jumped to over half of merchants.
Over 70% of merchants manually check orders as part of their fraud management process; 5% manually review every order. 69% of manually checked orders are ultimately accepted, with one-third of merchants accepting more than 91% of reviewed orders.
However, 23% of merchants use a case management system to support their manual review process, with usage higher amongst larger organisations (33%). 67% of merchants plan to make no changes to the size of their review teams in 2010.
The firm said that a high proportion of UK merchants already accept orders from mainland Europe, the Americas and Asia Pacific. France, Germany, Italy and Spain are each served by over half of the merchants accepting international orders. In addition, 49% serve the US and 35% Australia. Merchants are planning to add a number of countries in 2010, and China being the number one on their list.
One in four UK merchants that accept international orders stopped serving certain countries due to high fraud levels. For 2010, 69% of merchants are expecting their online revenue to grow year-on-year, up from 51% previously, according to the survey.
Akif Khan, co-author of the fraud report and head of client and technical services at CyberSource, said: “These figures haven’t changed significantly over the last year and it’s a cause for concern that so many manually reviewed orders are actually accepted. Manual review represents a critical area of profit leakage.
“If not managed effectively it can be expensive, limit scalability and impact customer satisfaction. Merchants should focus on improving the accuracy of their initial automated screening so that only truly suspicious orders are subject to this additional layer of authentication.”


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The alternative meat industry is booming. Companies like Impossible and Beyond Meat have had stellar years, creating compelling vegetarian versions of things like burgers, sausages, and ground beef.
But many other companies are hoping to go after the holy grail of the meat world – the steak. This complex piece of meat has so far proven elusive, even for those that are trying to lab grown meat under controlled environments.
Israel-based Redefine Meat is attempting to create a 3D printed steak, complete with ‘muscle’, ‘blood’, and ‘fat’, the components that makeup a beef steak.
The finished steak being cut before cooking.
The plusses of beef alternatives are obvious – much better for the environment, taking only 5% of the resources that traditional beef needs, and better for your health. Not to mention the whole killing animals thing.
But the challenge of creating a compelling, delicious product are high, and choosy consumers will have the final say.
Redefine Meat can currently print up to 13 pounds of ‘steak’ per hour per printer, but plan to quadruple that output next year.
We’re eager to see not only how good their printed steaks are, but if people will readily take to this eco-alternative. The planet would gladly accept the help. Via Business Insider:
Redefine Meat’s holy grail – a real steak.
Their 3D printers in action, a bizarre look at the ‘steak’ in the making.
“There is an amazing industry of alternative meat that is focused on minced meat. And actually the meat industry is driven by the whole-muscle cuts,” CEO Eshchar Ben-Shitrit told Reuters. “Steaks, roast, slow cooking, grilling — everything that an animal can do we want to do the same or even better.”
A finished plate, looking quite appetizing.
The global alternative-meat market is projected to reach a value of $8.1 billion by 2026.
A closeup of Redefine Meat’s steak.
Another look at the finished product.


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Samsung makes the Galaxy S9 name official, tips 'camera and Bixby' as defining features
Samsung all but confirmed that February 25th announcement of the Galaxy S9, as it used the name in an official presser statement, and said to expect "upcoming release of the Galaxy flagship, which will launch next month."
By launch here it most likely mean the unveiling presentation that it will hold the last Sunday of February, for which it already sent us invitations, rather than the actual release date, which all indications show will be in mid-March. The official confirmation of the Galaxy S9 naming scheme was dropped as a casual forecast for increase in Q1 sales, tucked in the beginning of its annual financial results and strategy press release, in which it boasted record 2017 profit.
In the first quarter, the company expects the mobile business to improve its earnings, led by an increase in sales of flagship products with the launch of Galaxy S9," chirps Samsung there, not even trying to hide what it has up its sleeve for us this spring season."
In addition, it tips that the new crop of high-end handsets coming our way will have "differentiating core features and services, such as the camera and Bixby," perhaps referring to the expected new variable aperture camera kit on the S9 and S9+. These won't be the only "Camera. Reimagined" upgrades it has prepped for us, though, as a leaked Galaxy S9 box hints at Super slow-mo, while the S9+ is expected to be the first handset in the premium Galaxy S lineup with a dual camera. We can't wait.


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Indonesians need better nutrition — farmers can help
Assistant director-general and regional representative for Asia and the Pacific, at the Food and Agriculture Organization
PREMIUM Indonesians consume fewer fruits and vegetables than any other country in ASEAN save Cambodia. And for the bottom 70 percent of the population it is even worse — they spend only half as much on fruits and vegetables and just one-third as much on meat, fish and dairy, when compared to the top 30 percent. These micronutrient-rich foods are essential for physical and cognitive development &m...
Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.
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Aug 21, 2009
Panasonic and Twentieth Century Fox Team For Global Promotion of James Cameron's AVATAR
Osaka, Japan - Panasonic Corporation today announced collaboration with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of James Cameron's AVATAR. As the film's exclusive audio visual partner, Panasonic has provided some of its latest AV technology products to help create the eagerly awaited film which will debut in theaters worldwide on December 18 in both 2D and 3D. Through this collaboration, Panasonic will add momentum to its ongoing efforts to promote its industry-leading Full HD 3D technology to consumers.
In the epic action adventure AVATAR, James Cameron, the director of TITANIC, takes us to a spectacular new world beyond our imagination. On the distant moon Pandora, a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization.
As part of the collaboration agreement, Panasonic will launch a global advertising campaign tied to AVATAR and promoting numerous Panasonic AV products, including 3D. It will mark the first time for the company to run a worldwide advertising campaign which is focused on a single film. Panasonic will show dazzling Full HD 3D assets related to AVATAR at numerous events to prove the power of 3D technology to consumers around the world. A sales promotion campaign tied to the new film will also be carried out by the company throughout the world.
In the United States, Panasonic will be activating the AVATAR partnership with a variety of sales and marketing components including integrated advertising in major media outlets as well as promotional activities to key trade and consumer audiences. Additionally, Panasonic will continue to educate various constituencies about 3D through a nationwide truck tour this Fall featuring multiple customized tractor trailers that will bring the immersive world of Full HD 3D to audiences using 103-inch Panasonic VIERA Plasma HDTVs and Blu-ray Disc Players. Panasonic will also showcase the appeal of Full HD 3D technology at major trade shows including the International Consumer Electronics Show in Las Vegas.
In Europe, three mobile Full HD 3D theaters will start visiting shopping malls and other locations this Fall. Beginning with the IFA trade fair to be held from September 4, Panasonic will show Full HD 3D videos including the AVATAR trailer at trade shows and events across Europe.
In Japan, promotional activities aligned with Twentieth Century Fox include TV commercials for Panasonic's VIERA flat-panel TVs that will air this Fall. At CEATEC 2009, a major electronics trade show in Asia which will be held from October 6, Panasonic will demonstrate its Full HD 3D technology at the Full HD 3D Theater in the Panasonic booth.
AVATAR is also a film that uses the latest in cutting-edge film production technologies made possible. Panasonic's AV products supported this effort. For example, Panasonic's 65-inch and 103-inch Plasma monitors are being used not only in the production studios but also in James Cameron's own editing room because their picture quality and accurate color representation earned high marks from the discerning film director. Other Panasonic products in use include the AJ-HPX3000G P2HD professional camcorders with P2 Memory Cards, which were used by James Cameron to map the scenes before shooting in 3D, notebook computers and LUMIX digital cameras.
"I believe 3D is how we will experience movies, gaming, and computing in the near future. 3D is not something you watch, it's a reality you feel you could step into," said Mr. Cameron. "In 2008 I was thrilled to join forces with the pioneers at Panasonic. They share my philosophy on the future of entertainment. As a consumer electronics company, they are setting new standards in technology. Panasonic's brilliance is demonstrated by their 3D presentation for the home. I've had an opportunity to view Panasonic's Full High Definition 3D technology first hand and it was remarkable. Panasonic is the perfect teammate for us behind and in front of the camera. They play a crucial role in realizing the next giant step forward for in-home entertainment."
"Our collaboration with Twentieth Century Fox and James Cameron as the exclusive audio visual partner on AVATAR is the largest promotional program Panasonic has ever undertaken focusing on a single film," said Toshiro Sakamoto, Executive Vice President of Panasonic Corporation. "It is truly an honor to be able to help bring the artist's vision to life. Panasonic is leading the way to bring 3D into the living room, taking home entertainment to a whole new level with our development of the first Full HD 3D Home Theater system, which we initially announced at CES 2009. Panasonic is also developing professional 3D production systems to improve the 3D production environment and make it easier for content creators to create more 3D programming for consumers to enjoy in the comfort of their own living rooms."
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.
Panasonic Media Contacts:
- Akira Kadota, International PR
- Panasonic Corporation
- Tel: 03-6403-3040
- Fax: 03-3436-6766
- Panasonic News Bureau
- Tel: 03-3542-6205
- Fax: 03-3542-9018
Fox Media Contacts:
- Chris Petrikin, SVP Corporate Communications
- Tel: +1-310-369-4781
- Fax: +1-310-369-8825
- Hilary Clark, EVP International Publicity
- Tel: +1-310-369-5156
- Fax: +1-310-369-4146
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$UA said on a regional basis, North American revenues in 2Q16 grew 22% to $827MM compared to $681MM during 2Q15. The company added that within its Direct-to-Consumer channel, its North American store count at the end of 2Q16 included 160 company-owned stores, comprised of 146 Factory House stores and 14 Brand House stores.
$NFLX a monster move, going up. Expect making some money on Monday.
$AMD down more than 6% even after posting above consensus third quarter results.
$MCD stock rose more than 2% after it posted better than expected 3Q16 results, driven by global same-store sales growth. Meanwhile, earnings and revenue were lower than last year, hurt by refranchising efforts.


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Grano Retail Holdings has big plans for Hickey Freeman.
Late Monday, the privately held investment firm finalized its acquisition of all the tangible assets of the Hickey Freeman brand, including its factory in Rochester, N.Y., from W Diamond Group. Under the terms of the deal, which was first reported by WWD in July, Grano signed a 40-year license with Authentic Brands Group, which purchased the Hickey Freeman label as part of its acquisition of HMX Group last year, to produce the brand.
“We are delighted to complete this acquisition and focus on working with the great employees of Hickey Freeman to grow the business,” said Stephen Granovsky, chief executive officer of Grano, which also owns the Samuelsohn men’s wear brand. “We believe in this industry and continue to search for opportunities to expand our footprint in luxury men’s apparel.”
Grano believes that under his company’s tutelage, Hickey can grow as much as 50 percent over the next three to five years. And combined with its other men’s label, the Montreal-based Samuelsohn, the brands can eventually have sales of $100 million, he projected.
Granovsky will serve as ceo of the newly formed Hickey Freeman Tailored Clothing company. Arnold Brant Silverstone, Samuelsohn’s president, will be chief creative officer of both brands, and Alan Abramowicz will become president and chief operating officer of HFTC.
“We’re very excited,” Silverstone said. “With the two brands, it should make us the largest luxury tailored clothing manufacturer in North America.”
He said the 210,000-square-foot Hickey factory can produce both full and half canvas clothing, while the Samuelsohn factory in Montreal produces only full-canvas garments. Since the Hickey factory is not at full capacity, “this opens the door for some opportunities,” Silverstone said.
In addition, he said the plan is to create “younger product that will be shorter, tighter and cooler.” That collection, which will have its own distinct name, will retail for less than $1,000, Silverstone said, and will be produced either under license or in-house. The name, which has yet to be determined, will most likely have the words “for Hickey Freeman” on its label, he said. “We want to have that association.” An off-the-rack Hickey suit opens at around $1,495.
Hickey’s made-to-measure presence will also be increased. Currently, only around one-quarter of Hickey’s business comes from the made-to-measure category, but Silverstone expects to grow that number to around 35 percent within a few seasons. “That’s what we did with Samuelsohn over three years,” he said, “and we want to do the same with Hickey.”
He said the company is also “working on more than one licensing agreement for the brand” in order to “give it bigger scope.”
All told, Grano is planning to invest significantly to revamp the venerable label, which was founded in 1899. That will include new fits and styles, updated packaging and labeling, a new marketing campaign and a new showroom in New York City. “It’s massive what we have to undertake,” Silverstone said.
The showroom will be “separate and distinct” from Samuelsohn’s U.S. office and showroom on West 57th Street, he said. “We want the brands to grow on their own. But we’re hoping it will be in the same neighborhood. We’re negotiating and looking for space now.”
Silverstone also noted that the key management at Hickey has been retained, including Jon Morales, vice president of design. Silverstone said the company will add vice president positions in marketing, merchandising, manufacturing and sales. “And we’ll keep growing our team in operations and systems,” he said.
Silverstone added that while “you’re going to see some tweaks for fall ’14, the full impact won’t be felt until spring ’15.”
Since being acquired by Grano in 2010, Samuelsohn’s volume has grown fourfold, according to the company, which did not provide a volume figure. It produces private-label suits for Paul Stuart and Harry Rosen, and sells its own Samuelsohn-label goods to more than 250 upscale department and specialty stores in the U.S. and Canada.
In a letter to employees sent after the deal was finalized, Doug Williams, the former ceo of HMX and current ceo of W Diamond, said Granovsky and his partner Lawrence Pollack “have done an amazing job with Samuelsohn since they acquired it several years ago and will be equally amazing owners and stewards of the Hickey Freeman brand. The entire team at W Diamond looks forward to them enhancing the traditions of Hickey Freeman and supporting all of their future efforts.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast


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SAN DIEGO -- Whole Foods Market recently completed a remodel of their Hillcrest location, and employees are getting set for a grand celebration. In the business’s 16 years in Uptown, this is by far the largest – and most extensive – remodel.
Marketing Supervisor Ray Kau said the remodel was a big change for the store, and designers strived to keep the integrity of the neighborhood in tact through several elements. Around the inside perimeter, images and artistic renderings of several iconic Uptown images and streets were incorporated.
“We are a unique and diverse neighborhood, and we get such strong support from Hillcrest and the surrounding communities,” Kau said. “We really want to recognize and call that out within the store.”
The design includes graphics that refer to the store’s season and organic produce, as well as images that reflect the neighborhood’s feel. The store is located at 711 University Ave.
Read the full story in San Diego Uptown News, a SDGLN media partner, HERE.


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Bungie announces that hotfix 220.127.116.11 will be deployed later today for Destiny: Rise of Iron players, but opts not to reveal what's inside of the update until later.
It has been a whirlwind week for Bungie, as Destiny fans not only received a brand new expansion called Rise of Iron, but also saw players race each other in a friendly competition to see who could finish the brand new raid first a few days later. Even as the secrets behind the exotic pulse rifle Outbreak Prime have begun to flood the internet, Bungie has identified a couple of existing issues that need to be patched up and has announced a new hotfix for later today.
Bungie has announced that hotfix 18.104.22.168 is arriving later today for its popular shooter, Destiny. This will be the second hotfix to arrive following the release of Rise of Iron which had its own fix arrive on launch day last week. The update will start rolling out at 10 PDT for both Xbox One and PlayStation 4 users and all players in game will either be kicked to orbit, or will manually need to return to orbit in order for the download to begin. Players will not be able to return to the game until the hotfix download finishes.
These upcoming changes will not affect players currently using older consoles for Destiny, however, as PlayStation 3 and Xbox 360 users will remain on update 22.214.171.124. Following the release of Rise of Iron, Bungie has opted to leave the older consoles behind, choosing to focus on the current generation of systems moving forward.
Strangely enough, Bungie has not revealed the contents of this small hotfix, choosing to wait until the fix is live before detailing what has changed in Destiny. Fans have already begun to speculate though, with some believing this will fix a recent issue some players have seen when trying to join a fireteam along with other small tweaks.
On the other hand, it's quite possible this patch could be aimed at a much larger issue focusing on the Wrath of the Machine raid, which just launched last Friday. Players have discovered a way to completely skip past the entire Siege Machine boss fight. While on one hand this allows the players to quickly move on in the raid, it also results in players missing out on the Siege Machine loot drop.
What do you think this hotfix will be addressing later today? Feel free to make some wild guesses in the comment section below.
Destiny: Rise of Iron is now available on Xbox One and PlayStation 4.


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Posted on August 06, 2015 by Matt Pressman
Yesterday, Tesla announced their second quarter earnings. As always, we provide you with all the key highlights. Some milestones were achieved: there were record quarterly deliveries of 11,532 vehicles. And, Tesla actually produced a record 12,807 Model S vehicles, exceeding their plan. This also represents a 15% sequential increase in production and a 46% increase from a year ago. In addition, in the U.S., Q2 Model S orders grew almost 30% year-over-year. In Europe, Q2 Model S orders grew more than 50% year-over-year. And, in Asia, Q2 Model S orders nearly doubled from last quarter.
Above: Could Tesla be eyeing Uber's business model? More below...
Tesla is targeting release for autopilot (auto-steer/auto-park in particular) on August 15th, and, they plan to go to a wide release in 1-2 months after that. Also, Tesla announced that they now has 487 Supercharger stations globally and they've recently accelerated the pace of deployments such that one new Supercharger station is opening nearly every 24 hours. And, check out this video Tesla posted today on Twitter showing a prototype of a robotic charging arm...
Source (Twitter): Tesla Motors
A key call-out from the Shareholder's Letter* was worth noting, "In the coming months we are growing from a single product to a multi-product company. This is a milestone in the maturation of Tesla." So, let's get to the Model X news: deliveries are still expected to start late 3Q. Furthermore, Model X should go live on the website before the end of this month. Musk explained that Tesla has already produced Model X’s on their factory production line, and, keep building more X’s off the line with greater and greater production maturity. The biggest production challenge seems to be the second row seat as it’s a “sculptural work of art.” However, the Model X falcon wing doors are not quite as challenging as previously thought. He explained that, "Model X is probably the hardest car in the world to build." This could mean that there could be some automotive breakthroughs with the introduction of the Model X, so we're definitely excited to see the Model X soon. As an example of the possible breakthroughs coming, we're already seeing hints that the Model X may have remarkable towing capacity (see below).
The Shareholder's Letter also pointed out that Tesla is now "targeting deliveries of between 50,000 and 55,000 Model S and Model X cars in 2015... simply put, in a choice between a great product or hitting quarterly numbers, we will take the former. To build long-term value, our first priority always has been, and still is, to deliver great cars." Although Tesla's year-end numbers have been slightly dialed back in order to leave some cushion for possible production hiccups (especially in the early Model X production ramp), in the long term, Musk stated that he remains confident with 500,000 Teslas (worldwide) by 2020. And, he also noted that Tesla may be localizing production in 3-5 years with factories in Asia, Europe and others in North America in order to push beyond 500,000 vehicles.
The Tesla Gigafactory plans are on track to accommodate for the upcoming Model 3. Model 3 is due late 2017 but the design should be revealed in the first quarter of 2016. When asked about other car companies working on their future electric vehicles, Musk responded, "“I would be super-happy to see the whole industry go electric."
Source (Twitter): easycharge.me; Note: this is a third party concept art/design, not a design revealed by Tesla Motors
Musk also reported over 100,000 Teslas Energy Powerwall and Powerpack battery reservations, worth a cool $1 Billion. In fact, Tesla Energy batteries are sold out through 2016. And, in Q4 alone, $40-50M is booked for Tesla Energy and Musk predicts 10x that number next year (2016) and that growth rate should keep going — maybe 5 to 10x in 2017 -- Musk said that interest in Tesla Energy is at a pretty “nutty” level. Musk also predicted Tesla Energy sales of "at least a few billion dollars" in 2017.
“It seems like people link this too much to renewable energy,” Musk said. “Of course we are great believers in renewable energy, but that is not the gating function for stationary storage.” Musk explained that stationary storage actually allows utilities to completely shut down power plants or defer new ones. “You can basically, in principle, shut down half of the world’s power plants if you had stationary storage,” Musk said.
“Grid parity is the wrong analogy here,” Tesla CTO J.B. Straubel said, “but it’s something to think about.” Grid parity is the point at which the cost of alternative energy is equal to or less than the price of electricity from the grid. For a utility-scale battery, grid parity could arrive when the capital cost incurred by the utility is offset by the savings it enables. “At grid parity the market is staggeringly gigantic,” Musk said—in the multi-terawatt hour range.
Source: Tesla Motors
A Surprise: Tesla = Uber?
Could Tesla be looking to move into Uber's space? Check out this surprising line of questioning during the earnings conference call...
Adam Jonas, Morgan Stanley: Hey, Elon, Deepak. First question. Steve Jurvetson [Tesla Motors Board Member] was recently quoted saying that Uber CEO Travis Kalanick told him that if, by 2020, Tesla's cars are autonomous, that he'd want to buy all of them. Is this a real -- I mean, forget like the 2020 for a moment -- but is this a real business opportunity for Tesla, supplying cars to ridesharing firms, or does Tesla just cut out the middleman and sell on-demand electric mobility services directly from the company on its own platform?
Musk: That's an insightful question.
Jonas: You don't have to answer it.
Musk: I think -- I don't think I should answer it.
Jonas: Okay. Let's move on. Second question is, there's been -- sometimes you can tell more from the non-answer than from the answer.
As always, it's possible that Tesla is thinking a few steps ahead of everyone here... but, this was definitely a surprise "non-answer" from Elon Musk. We look forward to hearing more on this front in the coming weeks/months ahead.


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Let Them Eat Cake, Unless They’re On Welfare
The Associated Press ran a story yesterday that caught my eye,
A Massachusetts baker is refusing to sell her sweets to customers who want to use their welfare benefit cards, the EBT cards.
Andrea Taber sells whoopie pies at a farmers market in Braintree, but she doesn't think the welfare recipients should be able to buy her goodies. Back in May, the farmer's market encouraged the vendors to join in a program allowing EBT cards to be used but Andrea disagrees.
She told the Boston Herald she doesn't mind welfare recipients using the cards to buy fruits and vegetables, but her sweets shouldn't be included in the program.
Organizers say they want welfare recipients to have access to healthy, fresh food.
Do you think the baker has stepped out of bounds here?


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A SPECIAL edition of the Nissan Leaf has been released to mark the tenth anniversary of the Japanese car maker's first mainstream electric vehicle.
The Leaf10 is priced from £28,820 after the Government plug-in car grant and comes with an intricate design on the door mirrors, roofline and boot lid.
The pattern - called Kumiko - has been taken from Nissan's all-electric Ariya coupe crossover which is due to arrive in the spring as a rival to the likes of the Ford Mustang Mach E and the Audi e-Tron.
"Since LEAF launched in 2010, Nissan has continued to evolve its EV technology, connected services and design to ensure it delivers on the demands and lifestyles of owners," said Helen Perry, chief marketing manager of electric passenger cars and infrastructure at Nissan Europe.
The Leaf10 has an in-car Wi-Fi system and includes Nissan's ProPILOT drive set up, a new Intelligent rear view mirror, and e-Pedal technologies which allows for single pedal driving.
It comes in two colours - a standard black metallic or an optional new ceramic grey - and sits on 17-inch alloys as seen on N-Connecta models.
The Leaf is built in Britain at Nissan's Sunderland factory and since its launch has sold more than 180,000 units across Europe.


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The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers.
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic Market Overview – titled “A Call For Full Inclusion”
In the realm of corporate America, the interplay between brand erosion and growth is an intricate dance that shapes the journey of iconic names like Budweiser and Bud Light. As we ponder the ever-evolving beer landscape, a powerful lesson surfaces — one that underscores the significance of embracing cultural trends for enduring, long-term growth. This perspective resonates deeply, especially for those of us devoted to multicultural communities. By: Gabriela ‘Gaby’ Alcantara-Diaz, Founder, President of Semilla Multicultural, Inc.
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.
Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap. By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry has passed. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo learned from his parents was applying oneself through poverty, hard work, failure and misfortune. Upon moving to California he fulfilled his dream of creating his own advertising agency named Muse Cordero Chen, Inc., the first multicultural ad agency. Muse would go on to be one of the best known and awarded minority ad men in history.
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; top challenges for diverse suppliers.
After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency*. Winners will be announced at the HMC 2023 Annual Summit in New York City on April 27.
A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy. By Roberto Orci
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment.
As we close another Super Bowl cycle, I've been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year's roster of brands that invested in the big game. By Isaac Mizrahi - CEO of ALMA Agency


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Domestic furniture industry marks export growth, Uncategorized
The Serbian furniture industry recorded EUR 152 million in export over the first 3 quarters of 2011, which is 20 percent more than in the same period last year, Minister of Agriculture, Forestry and Trade Dusan Petrovic said on Monday, opening the International Fair of Furniture, Equipment and Interior Decoration.
That industry displayed a high level of vitality and skill, despite the economic crisis and challenges it faces, Petrovic noted. There are 650 companies in that sector, employing over 14,300 people, he remarked, adding that the salaries in that industry are low and below the national average.
The fair will be open until November 20. It will also include a display of machines and tools for working with wood. There are 500 participants. Besides Serbian, the fair also includes companies from 20 other European countries, like Austria, Germany, Italy, Denmark, Republika Srpska, Bulgaria, the Czech Republic, Greece, Poland, Romania, Turkey, Slovenia, Croatia.
Domestic furniture industry marks export growth
Minister of Agriculture, Trade, Forestry and Water Management Dusan Petrovic today stated that during the first nine months this year the furniture industry exported goods to the amount of € 152 million, which is 20% up against the same period last year.
Opening the 49th International fair of furniture, equipment and interior decoration, Petrovic underlined that this important economic branch demonstrated immense vitality and ability, despite the economic crisis and the difficulties it is faced with.
There are 650 companies operating in this sector, where 14,300 people work, the Minister specified, adding that salaries in this branch are below the state average.
The exhibition will last until 20 November with around 500 exhibitors from Serbia and abroad, presenting the latest trends in production, design and marketing.
Foreign exhibitors include companies from Slovenia, Turkey, Croatia, Bosnia-Herzegovina, Italy, Austria, Germany, Greece, Poland, the Czech Republic, Romania and Denmark.
Special emphasis will be placed on Serbian furniture and the presentation of this year’s assortment, plans for the future and cooperation with foreign partners.
An International exhibition of machines, tools and materials for the timber industry is being held at the Belgrade Fairgrounds parallel to the furniture exposition.


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People past walk by a Walmart store on August 23, 2020 in North Bergen, New Jersey.
Kena Betancur | VIEW press | Corbis News | Getty Images
Walmart CEO Doug McMillon said Tuesday that its customers “want to get out and shop.” The company expects that spending spree to continue, as U.S. consumers re-emerge into the world and spend money they stashed away during the pandemic.
Store traffic rose in April — the first increase in a year. When customers shopped, they tended to buy more, too. Average ticket rose by 9.5% in the first quarter, even as overall transactions fell by about 3%.
Chief Financial Officer Brett Biggs said purchases have begun to reflect the reopening economy. He said items related to personal care, celebration and travel have picked up and contributed to the company’s strong first-quarter earnings. Some merchandise, such as teeth whitener and new clothes, is back on the shopping list.
“You’re seeing customers definitely get out and spend again,” he said on the company’s earnings call. “Spending rates are good. Income rates are good. The savings rates are actually still almost at an all-time high, which would lead you to believe there is going to be some pent-up demand as we get to the back half of the year.”
Walmart’s first-quarter earnings beat Wall Street’s expectations, as it picked up market share in grocery and saw e-commerce sales in the U.S. grow by 37%. It also raised its outlook for the second quarter and fiscal year, due to consumers’ spending patterns.
Biggs said it is difficult to tease out the impact of stimulus checks, which contributed to first-quarter sales. He said it is also challenging to predict the back half of the year, as Covid-19 cases remain high in some of Walmart’s markets like India.
However, he said he feels more optimistic about the months ahead as he sees what’s happening around the country.
McMillon said the retailer has begun to imagine the back-to-school season. It is also thinking about how families may celebrate holidays like Halloween, Thanksgiving and Christmas — traditions and gatherings that were largely disrupted by the pandemic a year ago.
“We get really excited about the potential of that,” he said.


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iPad Halo Effect: Mac Usage Up 3%
According to Chikita Research, a Massachusetts-based advertising network, the iPad is having a positive effect on Mac sales. For the first three months of 2010, Macs consistently made up 7% of the traffic that reached its online ad networks. But on April the number bumped up to 10.25%, more than 3% higher. According to Daniel Ruby at Chikita, the numbers for May look to be consistent with April.
Also interesting, ChangeWave Research found that roughly 20% of people surveyed plan to buy an iPad, with a majority of those planning to do so in the next 6 to 12 months. If there is indeed an iPad halo effect, Apple can expect to see their market share grow steadily over the next couple of years.


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SUPER73 pays tribute to Ducati Corse with this unique creation
There’s something about the gold forks and that distinct Ducati red that catches the eye.
Start the press release:
Electric bike industry leader SUPER73 pays tribute to the Italian racing titan Ducati with this unique tribute creation, taking inspiration from the Ducati Corse racing team.
SUPER73 is an adventure and lifestyle brand that fuses motorcycling heritage and youth culture. Founded in 2016 in Southern California and now with its European operations based in Amsterdam. SUPER73 has led the way in inventing a new approach to help redefine the electric motorcycle industry. With an emphasis on thoughtful design, responsible manufacturing techniques and local community engagement, the brand continually strives to grow and become a true industry leader.
Ducati Corse, the racing arm of the Italian motorcycle company, has competed in MotoGP and the Superbike World Championship since 1999, winning multiple titles in each. The team has always been a dominant force in motorcycle racing with some of the most successful riders in history, including Valentino Rossi in 2011. Having competed at the highest level for over twenty years, Ducati Corse has one of the richest stories in two-wheel racing. , creating a bike that pays homage to such an exceptional team.
Designed to pay homage to a name that has set the standard for motorcycle racing since 1926. Italian racing ruled the rest and Ducati Corse drove it. As such, SUPER73 has created a tribute to the legendary bikes that blazed the trail and burned rubber in the name of racing for racing. A company steeped in tradition in a race-obsessed nation has attracted the best and inspired generations of bike enthusiasts, from pedals to pegs and everything in between.
The color scheme draws heavily from the classic racing red that has become synonymous with Corsica and has graced tracks around the world. In keeping with the racing feel, Magura MT5 four-piston brakes have been incorporated to ensure a safe and secure ride with 203mm in the front and 180mm in the rear, along with our own Blain handlebars and Trooper tyres. On the steering wheel you will see a reimagined version of the classic Ducati logo, a modern SUPER73 version. A polished and brushed finish has been given to the front forks prior to anodizing to mimic the iconic Kashima coating and enhance the racing feel of the bike. The chainring bolts, pedals, front fork, single-speed conversion kit all jump off the bike with gold paint, standing proudly on the dark red body. The anti-slip fabric with delicate red piping on the seat catches the eye while allowing you to fully appreciate this creation in all its splendour.


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The growing power of voice in B2B
The growing power of voice in B2B5 minute read
One needn’t look any farther than a Panasonic-backed business accelerator for proof that voice assistance has the potential to change the way the world communicates. There you will find projects like the Fukidashi, a translation device that enables users to overcome language barriers and speak directly to people from different countries.
Created by Panasonic’s artificial intelligence group and 100BANCH, a Tokyo-based accelerator, the gadget is designed to look like a speech bubble – the universal sign for conversation – and features two screens that write out what each person is saying in real time, in that individual’s native language. The Fukidashi is a prototype, but the goal is to have it ready for prime time by the 2020 Olympics in Tokyo, and eventually be used to bridge the language gap in places like airports and restaurants.
As advances in speech recognition push the boundaries of what’s possible, there is no doubt the voice revolution is coming.
It’s here now.
The voice of disruption
At CES 2018, Panasonic announced plans to bring voice-integrated artificial intelligence to our cars via partnerships with both Amazon and Google Assistant, incorporating these smart platforms into next-gen infotainment systems. “Voice is the new UI,” Dave Isbitski, chief evangelist for Alexa and Echo, told a CES crowd.
Imagine this: Voice for everything, and everyone. It’s only a matter of time before voice search expands beyond translation, recipes and restaurant drive-thru orders to B2B queries such as, “What’s my competition doing or show me last week’s sales data trends.” Savvy marketers should be strategizing how they can be the first to answer.
Ease of use = captive audience
The biggest benefit of voice is the ease of use. Pew Research reports that 46 percent of adults use smartphone voice apps, and 55 percent use them primarily to interact hands-free. A Forbes survey found that 90 percent of executives conduct research via mobile devices prior to making a purchase, and it’s inevitable that these decision makers will transition to voice search. Leading the way? Next-gen customers already relying on voice at home, on their commute and in their office.
What’s really interesting to think about is how to use voice with other disruptive technologies to create entirely new experiences. Panasonic Corp. of North America recently commissioned a research series, Moving Forward, on how CTOs and other decision makers see the impact of disruptive technologies. Three in five respondents are using the Internet of Things in their companies.
Renewable energy, advanced materials, energy storage and artificial intelligence (AI) are each expected to be a near-term investment for two in five companies. Artificial intelligence is vital to voice tech, and as AI evolves, it will have the capability to better match searches to more finely-tuned information that the business world often needs. Considering Gartner’s estimate that the buyer's journey is about 57% complete before the prospect wants to talk to a human, having voice embedded into that part of the journey as well as post-sale, can only deepen customer relationships. From start to finish, think voice.


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With Super Bowl LVI now in the books, it’s time to look at the other big winners of the day – the brands whose Super Bowl ads stood out and gained the most attention during the event.
Celebrating the best in Super Bowl ads, Twitter has announced the winners of its fifth Brand Bowl, including the brands that generated the most retweets, the most creative use of tweets, the best real-time campaign adjustments and more.
Here’s a look at this year’s award winners, and tweets they used to gain traction during Super Bowl LVI.
First off, the MVP, being the brand that drove the most overall discussion among big game advertisers. For the fourth time, Pepsi’s sponsorship of the halftime show gave it a leg up, which saw it take out the top award once again.
The halftime celebration, which included an array of hip hop legends, generated a heap of hype, and that discussion helped propel Pepsi’s brand mentions above all others during the game.
Of course, being a chief sponsor is clearly an advantage here, and as I’ve noted previously, maybe Twitter needs to review its criteria of this award, or take Pepsi out of the running, maybe naming the award in the company's honor instead. But as it stands, Pepsi is once again the big winner in terms of brand mentions, and driving discussion in the app.
Meanwhile, the brand that saw the most retweets on a Super Bowl campaign tweet was FTX, with this Larry David-led take on crypto investing.
The next ₿ig thing is here, even if Larry can’t see it.— FTX (@FTX_Official) February 14, 2022
We’re giving away 7.54 #bitcoin right now to celebrate!
How to enter:
1) Watch our ad!
2) Follow us
3) Retweet this by 11:59 pm EST
Four lucky winners! #FTXContest
No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS
That tweet’s seen 172k retweets thus far. It probably helps that the campaign also includes a Bitcoin giveaway for retweets, which, if anything, shows that giveaways are effective in driving more engagement.
In terms of video tweets specifically, Marvel’s new preview of its upcoming Doctor Strange movie saw the most engagements on a single video tweet.
It’s tough to take any real campaign or creative insight from that one, as the only real lesson you could take away would be ‘market a Marvel film’. Outside of that, there’s not a heap to glean from this, but as a broader point of interest, it does underline how movies drive significant discussion in the app.
The most creative use of Twitter went to Expedia which responded to other Super Bowl ads with these prompts to travel to various destinations based on each.
½ ⏱???????????? Three artists from the LA area, a team from LA, and the game in LA. Quote RT with #TravelTheAds for a chance to feel the love in California. #Sweepstakes ???????? pic.twitter.com/OkJwQe2hzK— Expedia (@Expedia) February 14, 2022
That campaign also includes a giveaway, again underlining the use of prizes as a promotional element.
In another category, Mr Peanut won the real-time response vote for this tweet, playing on the popular Coinbase ad that ran during the game.
Which is… it’s okay, I guess. I mean, it’s creative and links to a trend.
In terms of lessons to take away from the latest Super Bowl ads, there’s not a heap of strategic notes here, as most of the campaigns worked because they were from big brands or franchises, and involved major giveaways, boosting their numbers.
If anything, giveaways would be the big tip, highlighting that people will help to boost your promotions if there’s a possibility of them getting free stuff as a result, while there are also some interesting creative notes in responding to trends in order to latch onto broader discussions.
So, giveaways and real-time response, in-line with the broader viewer experience. Those seem to be the key tips. You can check out all the Twitter Brand Bowl winners for 2022 here.