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Retailers like ASOS, Target, and Everlane are capitalizing on the rise of flowing, ethereal frocks, thanks to the emergence of a new trend in leisurewear amid the pandemic — the day gown.
“This idea draws parallels with that of a 1940s-style house dress yet modernized with easy-to-wash fabrics,” Kayla Marci, marketing analyst at retail data analytics firm Edited, told Business Insider. “Think last year’s ‘throw it on’ style dresses, popularized by Zara, but with a whimsical update.”
According to Edited data, sellout rates for midi dresses have increased by 126% this year compared to last, while items that incorporate smocking — a loose, flowing style made popular among laborers in 18th century England —are up 57%.
Visit Business Insider’s homepage for more stories.
As the US rapidly approaches its sixth month of the coronavirus outbreak, the pandemic is ushering in a new era of leisurewear for housebound Americans — nap dresses and day gowns.
Suddenly, ethereal pajama-inspired gowns are everywhere, from sponsored posts on Instagram to the debut music video from Taylor Swift’s new surprise album. The spaces formerly dominated by leggings and matching tie-dye sweatsuits have moved aside to allow for the influx of these flowy frocks, providing a slightly more elevated look for those working from home than bike shorts and old t-shirts.
Most importantly, they manage to do all of this without skimping on comfort, which, in the middle of a seemingly never-ending pandemic, is all Americans truly want. According to a report by the consumer intelligence platform CivicScience, an estimated 20% of adults said they’ve purchased leisurewear since the start of the outbreak.
Now, experts say its time to make space in your closet, because day gowns may just become the next leggings.
The rise of the pandemic house dress
While I don’t personally own a day gown (yet), I was lucky to be gifted a vintage, white silk robe early in the pandemic which has a similar effect. I like to think of myself as a glamorous widow while wearing it, which for some reason provides a sense of escapism I need in these trying times.
Still, I feel a strong urge to buy a day gown, and it turns out I’m not alone.
Writer Rachel Syme was the first to acknowledge the ubiquity of these dresses, after purchasing one of her own in a fit of pandemic-related insomnia. In a piece for the New Yorker this week, she wrote that beyond the flurry of sponsored posts clogging her feed, she was most intrigued by the name of one particular item — the “Nap Dress” — sold by a company called Hill House Home.
“One could theoretically wear a Nap Dress to bed, but it is decidedly not a nightgown … it suggests a cheeky indulgence for one’s body, and a childlike return to waking up bleary-eyed hours before dinner,” Syme writes.
According to Kayla Marci, marketing analyst at retail data analytics firm Edited, the rise of the day gown is “perfectly timed as we hit the height of summer,” not just for its …read more
Source:: Business Insider


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BioCatch, an Israeli startup that uses behavioural biometrics to authenticate visitors to banking and e-commerce sites, has raised $10 million in a funding round led by Blumberg Capital and equity crowdfunding firm OurCrowd.
BioCatch aims to eliminate passwords and authentication dongles for online banking and shopping, replacing them with a system that recognises users by how they physically use their computer or tablet.
The firm's technology collects and analyses over 400 bio-behavioural, cognitive and physiological parameters - based on how people type and move a cursor around - to create unique profiles for visitors to sites.
In addition, the system creates "invisible challenges" for visitors to sites. For example, when a user moves the cursor towards a button, they are deliberately knocked slightly off course and subconsciously have to correct in what the company says is a way unique to them.
This, argues BioCatch, is more secure than traditional authentication methods, demonstrating an 80% reduction in false positives for detecting the same amount of fraud. It also significantly reduces friction for the customer because the system automatically kicks in when they visit a site using the technology.
BioCatch says that it has signed up several unnamed banks and e-commerce sites, and that it will use the new funding to push on in North American and Europe as well as to expand R&D efforts.
Benny Rosenbaum, CEO, BioCatch, says: "This funding will allow us to continue strengthening our offering and expand our global reach in strategic markets, while keeping the world's largest and most influential institutions safe and secure."

domain: news


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New Delhi: Consumer right activist CUTS International has urged competition watchdog CCI to investigate potential misuse of dominant position by social networking site Facebook.
CUTS has written to the Competition Commission of India (CCI) regarding Facebook Inc and its newly introduced payment system ‘Facebook Credits’, which could be spent across various games or applications on the popular website.
“Facebook can potentially engage in anti-competitive and unfair business practices in the market for virtual goods purchased in social games through its Facebook Credit terms in India and therefore its activities in this regard need to be investigated by the CCI,” CUTS said in a statement.
When contacted, Facebook India declined to comment. In July, Facebook launched ‘Facebook Credits’ in India. Under the new contractual arrangements, game developers using the Facebook platform must exclusively utilise Facebook Credits in the operation of their games; must agree not to charge lower prices to consumers outside of Facebook, and must pay a 30 per cent service fee for all Facebook Credit purchases.
CUTS indicated that “Facebook Credits is likely to affect the market for virtual goods sold in social games, a market that is expected to grow rapidly within the next 5 years, concomitant with the explosive growth of social networking”.
Meanwhile, sources in the CCI said it has received the information on Monday and is yet to take a view.
It is to be noted that a similar complaint was recently filed against Facebook in the US by a consumer group.
In the US, more than 0.5 million active applications are operated through the Facebook platform alone.
The majority of applications are built by outside developers who reach users through the Facebook platform under terms dictated by Facebook, CUTS said.
Facebook is the largest social network service provider in the world and has become the largest in India as well in the last two years with 33.158 million users as on July 2010.
The Indian market is big for Facebook and reportedly it is the second largest market, CUTS said, adding: “Hence, the impact of their dominant practices will adversely affect Indian consumers also.”


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TOKYO — Yohji Yamamoto stopped just short of being fashion’s latest financial casualty.
Yohji Yamamoto Inc. filed for bankruptcy protection with the Tokyo District Court on Friday — but it has an investor lined up to restructure its troubled business. Japanese private equity fund Integral Corp. said it will finance the fashion house’s restructuring efforts and partner with the company for “long-term” success.
Yamamoto hastily organized a press conference Friday evening at the brand’s Aoyama flagship, just hours after the company filed for bankruptcy protection from its creditors.
“I’ve had my company for over 30 years, and I consider myself to be a designer first. I left many of the everyday business activities to others, but I think one reason that the company has come to this is that I left too much to others,” Yamamoto, dressed in a long black coat and sneakers, said. “I was told about the positive things, but many of the bad things didn’t reach my ears.”
Yamamoto said he plans to keep designing for the rest of his life, adding that his new backers appreciate the importance of maintaining his 28-year-old tradition of showing his collections in Paris.
“I will continue to show Japanese fashion on the level of the world stage,” he said.
The company’s brands include Yohji Yamamoto, Y’s and Y-3, a collaboration with Adidas. It also owns Limi Feu, a brand designed by Yamamoto’s daughter, Limi Yamamoto. Integral will form a special purpose company to acquire Yamamoto’s businesses, assets and subsidiaries. Once it has approval from the Tokyo District Court, the special purpose vehicle will become the new Yohji Yamamoto Inc. and the designer is expected to retain a minority stake in that firm.
The designer, who turned 66 last week, is known for his almost couturelike approach to sportswear and modern takes on traditional Japanese silhouettes. He developed a cult following since founding his own company in 1972, but failed to parlay his critical success and credibility within the fashion world into a strong business capable of surviving beyond the boom years of the Eighties and Nineties.
“The company has landed in this situation because of poor sales brought on by the tough economic climate of recent years, as well as by our overly ambitious approach to our international group companies and international operations,” said a visibly emotional Shohei Otsuka, Yohji Yamamoto Inc.’s chief executive officer.
The company has liabilities of about 6 billion yen, or about $68 million at current exchange, Otsuka said. Annual sales peaked in 1999 at around 12 billion yen, or about $109 million at average exchange for that year, but have steadily declined since then to about 7.5 billion yen, or about $80 million, for the year ended Aug. 31.
Earlier this year, there were signs of financial strain chez Yohji. In the spring, the company pulled the plug on its four-year-old diffusion brand Y’s Red Label, which showed in Tokyo. A few months later, the house canceled its men’s fashion show in Paris and chose to hold showroom appointments. Speculation about the poor financial health of the company intensified over the past few weeks.
At the press conference, Integral executives said Otsuka will retain his role as ceo. Integral will tap Yoshihiro Hemmi as chairman of Yohji Yamamoto Inc.’s board. Hemmi formerly was vice president at Adidas Japan, where he worked on the Y-3 brand, and ceo of Japanese confectionery company Tohato.
“There are many brands in the world, but I am really excited about Yohji Yamamoto because it is a brand that can bring clothing from Japan to the world,” Hemmi said. “I want to help make it a strong brand worldwide.”
Hemmi and Integral executives did not release many details on their business plan for the house, but they did specify the need to trim the retail network. Reijiro Yamamoto, Integral’s representative director and partner, said they plan to close 20 to 30 stores over the coming years. Yohji Yamamoto has 102 stores worldwide, about 60 of which are in Japan.
Although few question Yamamoto’s talent, some industry observers accuse him of staying entrenched in his old ways and not adapting to a rapidly changing marketplace.
“We are living in another world which is quite different from the 1980s,” said one Tokyo-based fashion executive aware of Yamamoto’s financial struggles. “We all have to find the new way in this decade — how to put out [the right] merchandise, how to promote brands, how to care and sell to the customers.”
Robert Burke, president and ceo of New York-based consultancy Robert Burke Associates, noted Yamamoto always catered to an “intellectual customer,” but those shoppers have a lot of other options in the marketplace.
“The competition has never been as fierce at the designer level. People are positioning their brands, merchandising them and addressing their customer base more than ever before,” he said, adding the Japanese designer did not make significant inroads in lucrative categories such as handbags, shoes and fragrance.
That said, the designer did ink a string of deals to broaden his reach and product offerings. These partnerships include one with Mandarina Duck for luggage and travel bags and another with Samsonite for Y-3’s accessories. He also has designed shoes with Salvatore Ferragamo and jewelry with pearl specialist Mikimoto.
Established in 2007, Integral is a private equity fund targeting “long-term” investments in the Japanese market. Its current portfolio includes an investment in machinery company Business Process Solution. Integral is backed by GCV Savvian Group Corp., which has offices in Tokyo, several U.S. cities and London.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews


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Know what's even better than Black Friday deals? A blank check from massive online retailer Rakuten.com to give you a kick-start on all the bargains.
If you're tired of boring old cases and skins, enter to win a free shopping spree at this massive online gallery featuring original work by artists from around the globe.
HTC may not be done with Windows Phone yet, according to new rumors that link a certification to the company's premiere device.
The search giant reveals several unauthorized digital certificates were issued for Google domains, potentially putting Internet users at risk.
The energy efficient, flat-shaped bulb will now retail for less than $4 in many parts of the US, and for as little as $1.97 in at least one market.
Two former Sony Pictures employees are suing the company, saying it mismanaged health care information and other personal details grabbed by hackers in a recent breach.
AV receivers are embarrassingly backward compared with the rest of your home theater gear. Here's how they can get back on track.
The player-matchup issues in the new Halo: The Master Chief Collection have been partially resolved on the back end, but the developer promises an update to fully patch the problem.
The AeroMobil 3.0 brings us one step closer to what we all thought we'd have in the future -- a flying car.
iDevices expands from connected cooking thermometers into the broader smart home with a major investment in making products for HomeKit.


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Winnipeg gold buyers make errors in determining karat
I-Team probe finds $400 difference between highest, lowest offers for jewelry
By Leif Larsen, CBC News
Posted: Feb 14, 2013 5:55 AM CST
Last Updated: Feb 14, 2013 6:41 PM CST
A CBC News I-Team investigation has revealed that Winnipeggers selling their gold may be getting less than it's worth.
An I-Team producer visited five Winnipeg scrap gold buyers, asking each to determine the weight and karat of six pieces of gold jewelry. The producer then asked the store to make them an offer.
While all stores weighed the jewelry accurately, in every shop the producer was told at least one piece of 14-karat jewelry was actually a lower karat.
Three of the five stores got the karat wrong for at least two pieces of jewelry. Only one test in 30 overestimated the karat.
CBC News also found a wide variation in the amount of money offered for the jewelry, with prices ranging from $360 to over $760 for all six pieces.
The jewelry was loaned to CBC News by Gerry Gordon, the owner of Gerry's Jewelry Appraisals. The I-Team also independently weighed and analyzed each item's karat.
Variety of methods used
Karat is a measure of the purity of gold, and it determines the value of the item being sold. The higher the karat, the more the jewelry is worth. The difference in price between 10-karat and 14-karat gold can be as high as 40 per cent.
The stores used a variety of methods to determine karat, from scratching the gold on a stone and dissolving the residue with acid, to using electronic testers and even an X-ray fluorescence (XRF) machine that is worth $70,000, according to the owner.
Gatewest Coin assessed five of the six pieces correctly. It under-estimated the karat of one 14-karat ring with an acid test, saying it was actually 10-karat.
Chris Porco, a spokesperson for Gatewest Coin, acknowledged the error and said if his store had actually bought the jewelry, his employee would have verified the acid test with its XRF machine, and the mistake would likely have been caught.
KMG Gold Recycling also estimated five of the six pieces correctly. It under-estimated the karat of one ring with its XRF machine, saying a 14-karat ring was 12-karat.
Mike Gupton, president of KMG, acknowledged the error but said he still trusts his machine.
"The [acid test] is 3,000 years old. XRF is state-of-the-art. It is the top of the top for determining purity," he said.
A & C Pawn, Winnipeg Gold Buyer and Pawnderosa Trading each made more than one error when it came to determining the jewelry's karat. They also used electronic testers.
Mike DeSousa of A & C Pawn said purity can be different across a single piece of jewelry, which is why they normally test in several places, but errors can still happen.
"The machine is most definitely accurate, but it is harder to follow," said DeSousa.
Winnipeg Gold Buyer declined to comment. Pawnderosa Trading said they made the producer an offer based on what they thought the gold was worth.
Some testers subject to error
The fact that gold buyers using electronic testers appear to have made the most errors didn't surprise Keith Perrin of GoldSmart in Toronto.
Perrin said some electronic testers "are subject to a lot of error, while giving the impression they're very accurate." He said they respond badly to things like plating on the jewelry and can give inaccurate readings if the machine is not in good repair.
Perrin also said the results of the electronic testers are not clear.
"There is a level of interpretation in getting from the number the machine produces to some conclusion about what the karat is," he said.
Because of the interpretation involved, the customer is also kept in the dark about the machine's results — something Perrin said is not ideal for a transparent transaction.
Perrin said the XRF machine is the most accurate, but it can still make errors.
"The XRF is an extremely reliable piece of equipment [unless] the person who used the XRF didn't prep the piece of jewelry properly," he said.
The acid test, in Perrin's opinion, is the most reliable, and it's the one he uses at GoldSmart.
"There's a saying in the precious metals business: 'The acid never lies,'" he said.
In all cases, though, Perrin stressed the test is only as good as the operator using it.
At KMG, Gupton said he encourages people who are selling gold to shop around and ask as many questions as needed to be comfortable with the transaction.
Jewellers Vigilance Canada, a self-described "watchdog" for the jewelry industry, keeps a record of complaints against jewellers and gold buyers. It encourages anyone with concerns about a jewelry transaction to contact them.
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Will the Coca-Cola Co help cannabis creep into the mainstream? – Analysis
Judging from the number of newspaper reports yesterday on The Coca-Cola Co's potential move into cannabis drinks, the story has caught some people by surprise. According to industry experts, however, the news that the world's largest soft drinks company is reportedly in talks with a Canadian cannabis developer is just one more sign of the drug's continuing move towards the mainstream.
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The price of basic food such as wheat has been rising for a few years, and over the last month, the price has absolutely skyrocketed. What is going on, and…
The price of basic food such as wheat has been steadily rising for a few years, and over the last month, the price has absolutely skyrocketed. What is going on with food prices, and, more importantly, where is this all headed?
To answer those questions, we need to speak with a person who has been spot on for years about what’s happening with food in the US and globally, so Kansas Wheat Farmer Brian Ochsner joined Paul “Half Dollar” Eberhart on Thursday, March 10, 2022, for a robust discussion on the current state of the American food supply.
Some of the topics in this discussion include:
What is going on with the price of wheat right now?
Are the days of the 500-mile loaf of bread still numbered, and has anything changed with this outlook over the last month?
Is there enough food to go around, and is one of the main concerns still affordability?
What are we to make of all of the talk about import and export bans, which includes talk about banning grains, such as wheat, and fertilizer?
How long can a box of generic pasta stay the same price at the grocery store?
Is food rationing or price controls coming to the United States?
For discussion on all of those topics and more, tune-in to the podcast in its entirety.
If you found this video useful, help us out in the fight for sound money by smashing that thumbs-up button, subscribing to our channel, and clicking the bell notification icon to be notified when videos drop!
Start learning about how the US used to have a huge Food Security Wheat Reserve, but sold it all off for cash reserves in 2008: https://www.usaid.gov/news-information/fact-sheets/bill-emerson-humanitarian-trust


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Investors turned their attention to the Federal Reserve for greater clarity on their rate-raising strategy. In addition, several central bank meetings will follow this week. Gold prices fell slightly on Monday ahead of the Fed rate decision. Analysts interpret the market and share their forecasts.
“This may force the Fed to keep its feet on the rate hike pedal”
Market participants expect a 25 basis point (bps) rate hike from the Federal Reserve at the end of its two-day policy meeting, January 31st – February 1st. The Fed rate decision will be announced on Wednesday at 22:00 CET. Spot gold was trading at $1,923.35, down 0.2% at press time. U.S. gold futures fell 0.3% to $1,922.90. Exinity chief market analyst Han Tan comments:
As markets eagerly await the Fed’s latest policy guidance, gold retreats from nine-month highs as the dollar and yields stabilize. However, if the US economic growth momentum continues defiantly in the face of demand-destroying rate hikes by the Fed, this may force policymakers to keep their feet on the rate hike pedal. Such extreme hawkish policy signals this week could loosen some of gold’s gains since the start of the year.
“There will be more demand for gold”
The expectation for a slowdown in Fed rate hikes came after economic data showed signs of cooling US inflation. Non-interest-paying gold tends to yield benefits when interest rates are low, as it reduces the opportunity cost of holding bullion. Investors are pricing in a 50bps rate hike by the Bank of England and the European Central Bank, which are holding policy meetings this week.
The Chinese Center for Disease Control and Prevention said in its latest weekly update that the current wave of Covid-19 infections in China, the largest consumer of bullion, is nearing its end and there has been no significant recovery in cases during the Lunar New Year holidays. Meanwhile, as China’s economy continues to open up, there will be more industrial and luxury demand for gold, says Clifford Bennett, chief economist at ACY Securities.
“Gold prices consolidate before Fed rate decision”
Tastylive global head of macro Ilya Spivak comments on the effects of the Fed rate decision and subsequent President Jerome Powell’s speech as follows:
Gold prices are currently consolidating in a range ahead of the Fed meeting. The main focus will be on the style Fed Chairman Jerome Powell will use in his speech.
Spot gold could break the $1,919 support and drop to the $1,883 to $1,905 range, according to Reuters technical analyst Wang Tao.
“Gold will pause in the short term and rise in the long term”
“Gold has performed well over the past few weeks, taking advantage of the decline in the US dollar,” says Colin Cieszynski, chief market strategist at SIA Wealth Management. Technically, gold looks a bit overbought and is expected to stall in the short term, especially with the Federal Reserve’s policy decision to be announced on Wednesday. However, the analyst states that the long-term chart continues to be bullish.
“Recent US PCE data confirms 25 bps for Fed rate decision”
Meanwhile, cryptocoin.comAs you follow on Friday, US PCE inflation figures came in line with most market expectations. US consumer prices rose just 0.1% in December, the smallest increase in 15 months. Annual rise in prices slowed to 5% in December, from 5.5% the previous month, and 7% last summer, a 40-year high. In the last 12 months, the increase in the core inflation rate slowed down from 4.7% to 4.4%. This is also the lowest level in 14 months.
In a market update, CMC Markets UK chief market analyst Michael Hewson says the drop to 4.4% year-on-year confirms a 25bps rate hike at the Fed’s meeting next week. “The Fed’s biggest challenge right now will be getting market expectations of rate cuts to recede,” Hewson says.
“Correction possible as gold failed to break this level”
Separately, US consumer sentiment rose to 64.9 at the end of January, according to the University of Michigan’s consumer attitudes indicator. This is higher than the initial data in January of 64.6. Economists surveyed by The Wall Street Journal had predicted an unchanged figure of 64.6.
Chintan Karnani, research director at Insignia Consultants, says that at the end of the day, the Fed can surprise the market, not just with interest rates, but with “small and meaningful changes to the economic and inflation outlook.” The analyst also notes that traders are standing on the sidelines before the FOMC in case there is a surprise. In this context, the analyst makes the following comment:
Gold has not yet broken the $2,000 level. Unless there is a convincing breakout at this level, there will likely be sharp corrections. Gold traders will look for clues to the interest rate pause in the FOMC to force $2,000.
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How Tariffs Will Affect Black Friday and Holiday Shopping at Your Favorite Stores
With the daily whirlwind of confusing and sometimes contradictory headlines about the U.S.-China trade war, shoppers are already anxious about how tariffs will impact Black Friday, Cyber Monday, and the holiday shopping season as a whole.
The Brad's Deals team is keeping very close tabs on all the tariff news so that we can answer your questions and continue to bring you the very best deals available online. In general, we think that shoppers will find that it's business as usual at most of their favorite stores. Here's how we see tariffs affecting some of the most popular holiday retailers.
Back in 2016, roughly 80% of the goods at Walmart were from China. As of 2019, that number is down to an estimated 26%. That's good news for Walmart's holiday shoppers since it means that the majority of items they'll buy won't be subject to the recent tariffs on Chinese goods.
As for that 26%, Walmart so far has been able to absorb most tariff costs without raising prices, and has even told many suppliers that they won't be accepting any tariff-driven price increases during the holidays, effectively asking the manufacturers to eat the cost themselves.
But at some hearings in Washington this past summer they warned that they wouldn't be able to do that forever, and NPR found that a number of items that they track – including groceries and other consumables – are more expensive than they were a year ago, though tariffs are not always the culprit.
“As a last resort, if we have to raise prices, we’ll do that to manage our margin to where we need to be,” said Steve Bratspies, chief merchandising officer of Walmart's U.S. operations, told NBC News back in September. “We want to keep prices lower. And that's what we're going to apply to the tariff situation.”
Overall, it looks as though shoppers can expect holiday shopping at Walmart to look pretty much the same as ever, with minimal impact on their budgets.
Read More: The Best Walmart Coupon Tips & Tricks
We don't expect to see any major pricing changes at Target, either. Although UBS estimates that 34% of Target's merchandise comes from China, the retailer has been very clear with their suppliers that they "will not accept any new cost increases related to tariffs on goods imported from China" per a memo signed by chief merchandising officer Mark Tritton.
"As we’ve communicated for some time, as a guest-focused retailer, we remain concerned that tariffs increase prices for American families,” a Target spokeswoman told CNBC in September. "We’ve written letters to the U.S. Trade Representative, held ongoing negotiations with our vendor partners and conducted contingency planning with our sourcing organization and more. Our goal remains to put our guests first and deliver as much value to consumers as possible across our multi-category business."
Target recently unveiled that they're now powering the Toys R Us website, making it clear that they are aiming to be the top destination for toy shopping through the holidays. However, toys are expected to suffer dramatic price hikes on account of the tariffs, with MGA Entertainment, maker of the popular L.O.L. Surprise! line, projecting an increase of 30-40%. Target's memos make it clear that they're expecting manufacturers and suppliers to absorb the costs, but it wouldn't be a surprise to see prices creeping higher here.
The bottom line for Target is much the same as Walmart: We shouldn't see many prices rising from where they are right now over the holidays.
Although UBS estimates that 56% of Best Buy's inventory comes from China, and the electronics that make up much of that inventory are definitely being targeted by the tariffs on goods imported from China, there's some important context for holiday shoppers to consider.
First of all, most of Best Buy's televisions that are 55-inches or larger are made in Mexico, and TVs from Mexico are not subjected to tariffs. (Our tech editor David Dritsas points out that this is often true for TVs across all retailers.)
Second, manufacturers of gaming consoles made in China are pretty agile, and experts believe they'll be able to move their operations to a different third party country pretty quickly.
The third thing to consider is the nature of electronics itself. Prices tend to fall from one year to the next as the technology ages and production costs get cheaper and more efficient. In fact, two of the Chinese-made electronics that NPR tracked turned out to be cheaper than they were a year ago. It's entirely possible that a new 4K Smart TV that is subject to tariffs may still be cheaper than it was last year. Televisions as a category are only expected to see a 4% increase in price on average. That would take a $300 TV up t0 $309 – and that's not likely to be a deal breaker for most consumers shopping for a new TV.
Best Buy does sell quite a bit more than TVs, however. Laptops are expected to see a $120 average increase, while smartphones will be hit with a $70 average increase. But tariffs on those items aren't expected to hit until 12/15, and then aren't likely to impact consumers directly until early Spring. Best Buy has likely stockpiled quite a bit of inventory ahead of the tariff rollouts. And like Walmart and Target, they're leveraging their negotiating power with their Chinese suppliers and manufacturers to minimize the impact on consumers while manufacturers are in the process of moving out of China.
Amazon has a long history of aggressive price matching versus Walmart and Target. Since we expect pricing from those retailers to be relatively stable through the holidays, we expect to see the same from Amazon.
However, third party Marketplace sellers, who were already hit with unit cost increases of about 17% since last year, will continue to feel the pinch as they're forced to pass their increasing costs on to the consumer.
The bottom line for Amazon purchases? Look for items that are sold and shipped by Amazon to avoid tariff markups, and always compare to prices at Target and Walmart.
Read More: How to Find Deals on Amazon
Clothing has already been hit by at least two rounds of tariffs, including a 10% tariff on apparel and footwear, leading Macy's to warn Wall Street analysts that clothing prices will be going up. However, they have also said that they have plans for reducing the impact of tariffs.
“We are working with our sourcing and tariff partners to mitigate the risk between vendors and our margins,” Macy's CEO Jeff Gennette told CNBC back in August.
Gennette also told analysts that when Macy's raised prices on luggage and home goods earlier in the year, shoppers had "very little appetite for those cost increases."
Macy's has focused on stockpiling holiday inventory where possible, but as of August most of it was still offshore. And while Macy's has been somewhat cagey about the details of their mitigation strategy, it's likely that they're moving factories and suppliers out of China. But such a huge shift may take awhile, and we may see smaller discounts than usual at Macy's on clothing, housewares, and furniture through the holidays as a result.
Only 9% of Home Depot's merchandise comes from China, according to UBS estimates. Even so, Home Depot is among the retailers expected to move manufacturing and suppliers out of China wherever possible to make sure they can continue to deliver the lowest prices to their shoppers.
"I’m not aware of a single supplier who was not moving some form of manufacturing outside of China," Ted Decker, executive vice president of merchandising, told CNBC. "So we have suppliers moving production to Taiwan, to Vietnam, to Thailand, Indonesia and even back into the United States."
Home Depot says that their costs would rise by about 2% with the tariffs, and hopes to cut that down to 1% by relocating their suppliers and manufacturers. That may add up to something between $1 billion and $2 billion at scale for Home Depot, but a 1-2% price increase in your cart won't look so dramatic.
One of the reasons the next round of tariffs was delayed until 12/15 was to avoid hurting retailers like Apple during the critical holiday shopping season. So while the September round put a 15% tariff on products including Apple Watch and AirPods, the increased costs were delayed for MacBooks, iPhones, and iPads. All told, tariffs are expected to affect 92% of Apple's Chinese-made products, and Apple so heavily relies on Chinese production that it's become something of an Achilles heel in this situation.
Apple's strategy for dealing with tariffs so far has been to seek exemptions from the U.S. Trade Office, and as of mid-October a few of those exemptions have been granted – namely on Magic Mouse 2, Magic Trackpad 2 and various internal components. Plus, Apple announced that they would start assembling MacBooks in Austin, Texas, but warned that it could only make that work if the component parts used to build them are exempt from tariffs.
Beyond the Texas assembly plans, Apple has shown few signs that it's considering moving production out of China. "There are few places in the world that have the infrastructure to produce 600,000 phone a day," says Dave Evans, chief executive of Fictiv, a supply chain firm based in San Francisco.
If you're in the market for anything Apple, we advise buying sooner versus later since you can expect prices to go up after the holidays.


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NT gets a $6,000 grant for home batteries and other solar solutions
According to One Step Off The Grid, the Northern Territory government has introduced a program titled the Business Battery Scheme (HBBS) for households and companies across the state. The scheme will see $6,000 delivered across the state, installing an equivalent of 7kWh in battery storage, as a means to reduce how much energy is needed from the grid.
Announced on Sunday, the program is a commitment towards developing a giant battery worth $30 million, aimed at combating the amount of gas burned and stabilising the Darwin-Katherine grid at the same time.
These movements are expected to be a big factor of Labor’s push for 50 per cent renewables by the year 2030.
Responding to COVID-19’s economic impact
Several representatives of the government – including Michael Gunner, Chief Minister, and Dale Wakefield, Energy Minister – said this commitment would include $800,000 in funding for a battery storage scheme. This will fund approximately 130 battery installations and is a big part of responding to economic impacts caused by coronavirus.
Gunner said that residents and business owners across the state would be able to use renewables as a means to gain much-needed relief.
“Our new $6,000 solar and battery grants will see even more Territorians choose the sun and lower power prices – and create more jobs,” Gunner said.
“Doing whatever it takes to save lives from coronavirus means throwing the kitchen sink at saving jobs and preparing the Territory for the rebound. I’m backing Territorians, solar and lower prices to get it done – we have a bright future if we all stick together.”
New doors opened, others closed
Applications for the grant will open from Tuesday, April 14. But it’s important to note that inverters and batteries won’t be eligible under the new Home Improvement Scheme or Business Improvement Grant.
A change in the feed-in tariff will fund the battery storage developments, with the current one not offering enough incentive. This is now being replaced by a fresh standard tariff that includes 8.3c/kWh for energy exported back to the actual grid.
The feed-in tariff will be in action for any business or household that has a behind-the-meter solar system up to 30kW. Properties that still have the existing premium one-for-one feed-in tariff will remain on this model.
In a statement released by the government, Wakefield said that these reforms are designed to encourage the adoption of batteries in both residential and commercial contexts.


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AT Monitoring Desk-KABUL: The Ministry of Commerce and Industries (MoCI) said that Afghan investors were allowed to transfer their goods by their trucks through Pakistan to Wagah port.
According to the MoCI, the decision was taken in a session between Afghan and Pakistani officials which is applicable from January 20.
Radio Azadi on Tuesday quoted Musafir Qoqandi, the MoCI spokesman, as saying that Pakistani officials agreed in the session to allow Afghan traders use their trucks for transporting goods to Wagah port.
“We reached some agreements in meeting with Pakistani officials and investors on January 1 and 2 which was the fifth joint session to strengthen trade ties between the two countries. Afghan investors can use their trucks to transport goods to Wagah port after January 20,” he said.
According to the MoCI, Afghan goods that are exported through Wagah port include fresh and dry fruit, different kinds of vegetables and so on that would be transported by Afghan trucks after the decision.
The first transit agreement between Afghanistan and Pakistan was signed in 1965. A few contents of the agreements have been implemented by Pakistan as it did not allow Afghan investors to transport their goods beyond Peshawar city by their trucks. Pakistan has hampered Afghanistan and India trade ties at much extent by creating a number of hurdles which has resulted in millions of Afghanis financial loss for Afghan investors.
The recent transit agreement between Afghanistan and Pakistan—APTTA was signed in 2010 which allowed Afghan investors to export their goods through Pakistan.
Afghanistan Chamber of Commerce and Industries (ACCI) said that was not hopeful about Pakistan to implement its commitments in this regard as it has always tried to create hurdles for Afghan investors in its ports.
The deputy chief of ACCI, Khan Jan Alokozai, said that national investors are still faced with problems in transporting their goods through Pakistan. He added that he is not sure whether Pakistan implement the contents of the agreement. “There are a number of officials and irresponsible men that illegally charge Afghan trucks on their way to Wagah port,” he said.
The ACCI officials acknowledged that Afghanistan’s exports to India hit $150 million annually and its imports from India overtake $600 million on annual basis.
It comes as Afghan and Pakistani officials recently stressed on strengthening trade ties between Afghanistan and Pakistan as it is the only way that brings closer people of the two neighbors.


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Chase to Pay Millions in Refunds for Illegal Credit Card Practices
Over 2.1 million credit card customers of Chase Bank USA, N.A. and JPMorgan Chase Bank, N.A. can expect to share in a $309 million refund that the Consumer Financial Protection Bureau (CFPB) ordered the financial institution to pay in conjunction with findings that the banks took part in unfair billing practices regarding undelivered credit monitoring services.
This investigation was started by the Office of the Comptroller of the Currency (OCC), which the CFPB is a part of. The two agencies released separate orders in the matter.
"At the core of our mission is a duty to identify and root out unfair, deceptive, and abusive practices in financial markets that harm consumers," said CFPB Director Richard Cordray in a statement. "This order takes action against such practices and requires Chase to fully refund more than $300 million to consumers who were charged illegal fees."
During its investigation the CFPB found that Chase enrolled consumers in "add-on" products such as consumer credit monitoring and fraud alert services without having the required written authorization from the consumer. Chase also immediately charged consumers for the services whether or not they had been received.
Chase took part in these activities between October 2005 and June 2012. It charged consumers anywhere from $7.99 to $11.99 per month for these services. The CFPB found that sometimes consumers were enrolled in and paid for these services for years without receiving any of the benefits the services promised. If these charges resulted in a consumer going over their credit limit, they were then issued additional fees. The banks also charged some customers interest fees on these services.
The CFPB and OCC found these practices violated Section 5 of the Federal Trade Commission (FTC) Act, prohibiting unfair and deceptive acts or practices. As a result, the OCC fined Chase $60 million, and the CFPB fined it an additional $20 million.
Chase has already worked on complying with this order. It stopped marketing these services in April 2011. "We stopped new enrollments in these products in mid-2012 and will fully exit them by the end of this year," said Bill Wallace, head of operations for Consumer & Community Banking in a statement.
The OCC has also required Chase to comply with the FTC Act by having better control of any third-party vendors that market certain consumer products, instituting a risk management program for such consumer products it or its vendors market, and making improvements to an internal auditing system specifically for consumer compliance.
Chase issued consumers refunds starting in October 2012. Most of these refunds were in the form of statement credits that should have appeared on account statements in November or December 2012. Consumers who had closed their Chase accounts before Chase issued the statement credits should have received checks by the end of November 2012. The refund covers any credit monitoring services that were not received, as well as any interest and over credit limit fees assessed due to having the service.
"We have already credited or refunded the customers affected. Any mistakes like these are regrettable and we are committed to ensuring our partners and vendors hold themselves to the same high standards that our customers expect of us," said Wallace.
To ensure that Chase has issued the refunds properly, the CFPB has hired an independent auditor to examine and review the refund process.
Customers who have questions about the order and whether or not they're eligible for a refund should contact Chase directly. The CFPB also warns consumers to beware of scammers who will claim to help obtain this refund but may steal personal information or money instead.


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|Written by Mark Lineberger|
|Thursday, 06 February 2014 16:23|
Parents and school staff gathered last Wednesday, Jan. 29, at the Phillip England Center for the Performing Arts for a special forum to discuss the pros and cons of a potential four-day school week.
For the full story, see the Wednesday, Feb. 5, edition of the Camp Verde Journal.
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Samsung Electronics and the South Korean government have launched their own investigations into what caused the Galaxy Note 7 smartphones to catch fire, industry officials told the country’s Yonhap news
Well, this one certainly came out of nowhere. Thanks to the eagle-eyed team at ChromeUnboxed, we’ve just got our first early look at a new Chromebook, the Samsung Chromebook Pro, before its official announcement.
Samsung has halted production of its beleaguered Galaxy Note 7 smartphone after several replacement handsets reportedly caught fire and ended up with at least one person in a hospital. On Monday, an official
Samsung's exploding phone woes continue with more reports of replacement Galaxy Note 7s exploding. A Minnesota teenager told a Minneapolis-St. Paul TV station that she felt a "weird, burning sensation"
It’s all over… After all four major carriers in the US decided to let any wary customers, and even reports that AT&T was considering completely dropping the device, another replacement Galaxy Note 7 has
The 5-nanometer limit is so ancient history. Ready for some hardcore science about transistor elements that are a fraction of the width of a human hair? Good, because that's what this post is all about.
AT&T, Sprint and Verizon will allow customers to swap for a another phone. A replacement Samsung Galaxy Note 7 started smoking and burned through the carpet on board a Southwest flight this week. Following
The Smart Cube will turn a drawer or cabinet into a retrofitted safe. Startup Smart Armor Tech is bringing the connected lock indoors. Instead of a standard deadbolt, the company has announced what it
Cotard’s Syndrome—in which a person can believe that they’re dead, that their organs are rotting, or that they don’t exist—was first identified by the French neurologist Jules Cotard more than a century
The company is facing a growing backlash from Chinese customers and even the country's government after it refused to recall the phone there. China is a lucrative market for smartphone manufacturers, Apple
Written by Emiko Jozuka, CNN When archeologist Hiroyuki Miyagi heard that a bunch of ancient Roman and Ottoman coins had been unearthed from the ruins of an old castle in Okinawa, he initially thought


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Screen capture of the leaked edition of ‘Deathly Hallows’
Harry Potter and the Deathly Hallows enjoyed the security of a multi-million dollar plan that saw the book shipped and secured secretly at stores across across Canada, the United States, and Britain… and yet someone has still managed to leak a copy online. As of today there can be no doubt that an individual has already gotten their hands on a copy of the book, photographed it in its entirety, and made it available as a PDF through bit-torrent streams.
The GATE has been able to download and examine pages of the yet to be released novel, which appears blurry, but legible. We’re of course not going to give anything we saw away, but there can be no doubt this is the real thing. Early reports from U.S. publisher Scholastic has the company trying to deny the claims, despite evidence and reports from numerous news sites.
Set for release this Saturday, July 21, Deathly Hallows is the final book in J.K. Rowling‘s Harry Potter series, but even this leak is unlikely to affect the final sales of the book. Amazon.ca has already had the book for sale by pre-order since February 1, and it’s been number one on their book sales chart since then. The online retailer also claims to have sold more copies of this book in the first 30 hours of pre-sales than they sold of book six in the first 30 days of pre-orders.
Judging by all the hype and exposure, Deathly Hallows will easily be the year’s biggest book, and could even eclipse some of the all-time best sellers. No early leak is likely to change that.
If you want to be one of the first people to own a copy of an actual book and you live in Toronto there are a number of events going on to help celebrate the release. Indigo Books at Bay & Bloor will be closing down part of Bay Street for Midnight Magic, an event that will recreate Diagon Alley for all the fans and kids alike with music, games, a magic show and more. Another event, Project Potter, takes over Casa Loma on Friday night for a dinner and dance – registration for that event ends tomorrow at noon though.
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October 30, 2013 § 1 Comment
Teenagers introduced us to Facebook and now they are moving on. Just 23 percent of teens think Facebook is the most important social site, down from 42 percent from a year ago, according a Piper Jaffray report on teens. Facebook is tied with Instagram as the second most popular social media among teens. Instagram is a social network a third of Facebook’s age and with a tenth as many users. Twitter came out as number one.
Facebook has been on a steady decline. Even though the numbers on Facebook are still huge, teens say that size, privacy and drama are reasons for the growing lack of popularity. What’s growing in popularity? Instagram, Snapchat and more niche social media are growing in importance among teens.
October 27, 2013 § Leave a Comment
Are you an unwitting testimonial in a social ad? You might be. Google is just the latest to roll out “shared endorsements”, which post users of Google+ and Gmail as endorsers of products they have shared using Google+.
These online testimonials will be shared beginning November 11 on Google products such as Google Maps, Gmail or Google search.
According to a recent LA Times post by Jessica Guynn, “any time someone “likes” or links to a product on Facebook, there’s a chance Facebook will put that person’s name and face in an ad endorsing the product. More of these ads are flooding the Web as companies look to exploit what has long been so effective in the offline world: a personal recommendation from a friend.”
Facebook is already doing it, so what’s the big deal? Sounds like great marketing? It seems that advertisers and social media are the only ones profiting from this relationship. It may be the price we pay to have free use of social media.
But here is the rub. The endorsements are trusted by consumers, yet may not be a true expression of the endorser.
Some 68% of people trust word-of-mouth recommendations or “earned advertising” from other consumers, according to a 2013 global survey by market research firm Nielsen, up from 61% in 2007. Consumers also put less trust in ads appearing in newspapers (61%), magazines (60%), television (62%) and radio (57%).
After seeing a friend “like” a product on social media, 29% of U.S. Internet users check out the product, 14% visit the product’s website, 11% visit the product’s social media page and 5% “like” the product, according to research from Adobe Systems.
Many of us have “liked” a page, only to enter a contest, or get a discount, or to create a wish list on Amazon or eBay. That encounter does not always mean we have a relationship with the company. As I expressed in the recent LA Times article, the ads are not an authentic representation of the consumer. The “free love” period of social media is over. Doesn’t seem too free anymore, does it?
As marketers, I think it is important for us to be aware of the full story for endorser ads, and to advise our clients appropriately.
September 26, 2013 § Leave a Comment
For the few dinosaurs out there who think that social media is a passing fad, listen up! Five years ago, only 29% of online Americans used social media. That was when your kids didn’t want you on Facebook, remember? Today, if you are marketing to women, you need to think social.
Now, there are 72% of us online using social media. And women are significantly more likely to use social media, according to the new Pew Research Center’s Internet and American Life Project Tracking Survey. Women have lead men during all five years of their tracking. Way back in 2005, we were still talking about how men were pursuing use of the internet for intensely than women. Well, that’s old news.
And not only do women lead men in social media, but they are the dominant audience of most of the social sites, particularly Pinterest, Facebook and Instagram.
Women do the most Facebook sharing (62 percent), while more men are on LinkedIn than women (54 percent). Men also spend more time on YouTube each week than women; men are spending up to an hour each week compared to 35 minutes for women. Google+ is also dominated by males.
Twitter has a larger percentage of women (62 percent) and, of course, Pinterest (70 percent) is dominated by women. Nielsen actually says 84% of Pinterest users are women and it is dominated by tablet users.
September 24, 2013 § 2 Comments
For marketers, football is almost as important as the holiday season. The all round appeal to both men and women has made football one of the most efficient delivery vehicles for marketing messages. Instead of Halloween, Thanksgiving and Christmas, the Football Holidays are the start of the season, the big game match-ups like the Manning Brothers Bowl, Alabama v. Anybody, the BCS and of course, the Super Bowl.
Part of the allure is the real time benefit of live sports. According to Tor Myren, president and chief creative officer at the Grey New York division, “It’s one of the few things America watches in real time, together and, as a result, the airtime is very valuable.”
Super Bowl cocktail party fact: Fox has already sold 85 to 90 percent of the commercial inventory for the 2014 Super Bowl, at a price of $4 million for every 30-second spot. Because of the major investment in television, the brands are extending their reach with social media, ala the famous Oreo blackout tweet.
More women (50.4 million) tuned into last year’s Super Bowl than watched the Oscars (24.5 million), Grammys (23.8 million) and Emmys (8 million), according to Nielsen. The Super Bowl’s female audience has more than doubled from only five years ago, and the last three Super Bowl broadcasts have set records for being the most-watched shows by female viewers.
Female football fan fact: If you are marketing to women, listen up. The NFL counts 185 million Americans as fans (60% of the US population) and 45% of those are women. About half of all fans are either avid or casual. Among avid fans, women compose one-third of fans, and are a slight majority of casual fans. (And this doesn’t include college football!)
For women, Marie Claire had an extra 16 page NFL insert in their September issue titled “The Savvy Girl’s Guide to Football.” There were five full-page ads for women’s apparel from the NFL’s Women’s collection, fashion tips, recipes and some football terminology. The insert was just one part of the NFL campaign that included print advertising, television and pop-up clothing boutiques at stadiums. The new apparel is not based on the traditional “pink it and shrink it” approach, but rather on jerseys cut for women and accessories made for women. Is it working? The sales of women’s apparel has tripled in the past four years.
Click here for this year’s NFL fashion show.
Tailgating is also a female sport with approximately $20 billion estimated to be spent at sports and non-sports events this season.
There is also another new term – “homegating” – which refers to all the entertaining merchandise needed for the Saturdays and Sundays at home watching games with friends and family. And of course, that customer is also female.
So if you think football, remember it’s not just a men’s event anymore.
July 10, 2013 § Leave a Comment
Hashtags are everywhere. Some 24% of tweets contain hashtags. Some 71% of people on social media use hashtags. Even Facebook recently instituted the lowly pound mark that has become a strong marketing tool. But here’s the thing? Do you know when to hashtag and not to hashtag?
Hashtags were created in 2007 by Chris Messina, as a way to monitor interests on Twitter. Internationally, the hashtag went mainstream on Twitter during the 2009–2010 Iranian election protests, as both English and Persian-language hashtags became useful for Twitter users following the events.
Here are our top six things to know about hashtags.
1. What is a hashtag? Hashtags are like keywords- preceded by the hash or pound symbol – that allow content to be organized on a social network. Twitter created hashtags and now they are found on many social channels like Google+, Tumblr, Pinterest, Instagram and now Facebook. Hashtags facilitate searching for topics by grouping all like hashtag content together. Simply put, if you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
2. Who creates hashtags? Here’s the beauty of it – you do! Events sponsors, groups and organizations will often suggest hashtags for their meetings to encourage communication among attendees and followers. To create a hashtag, simply include a # in front of a word or phrase. Celebrities use them to create more attention for their songs like Lady Gaga using #IWasBornThisWay. Disasters alert us with hashtags like #OKTornado. If you want to incorporate your hashtag across multiple channels, you need to consider the character restrictions of those social networks. If you’re creating a hashtag for an event with a long title like National Small Business Week 2013, consider using an abbreviation or acronym, #SBW13. It might be a good idea to do a search on a hashtag you are considering. A quick search might save you some time or embarrassment if there is a negative use of a hashtag.
3. What are typical uses of hashtags? Hashtags allow you to be part of larger conversation. Some of the most frequent uses are:
To identify an event or place – #Oscars, #American Idol, #CapitolGrille, #Nashville, #NBAFinals
To make an event social – #M2Moms, #SXSW, #NAMA
To express emotion or opinion – #Cher rocks it on The Voice, #surprised at Downtown Abbey finale
To make a recommendation – #MustRead, #MustWatch, #NowPlaying
To connect with others – #DachshundLovers, #CatLovers, #KidsBikeSafety
4. How many hashtags should you use? Well, research says that has shown that engagement drops when a tweet has two or more hashtags. On the flip side, tweets that have hashtags received two times more engagement than those without hashtags.
5. Is there hashtag etiquette or rules? No, but there are some best practices like don’t use more than two hashtags per post. When you are selecting your hashtag, make sure the phrase is used without spaces – like #MustRead. Your Mama would say don’t use profanity in your hashtags. You can put a hashtag anywhere in your post. On Facebook, your privacy will remain intact. Only your followers will see your hashtag.
6. What are implications for marketing and branding? It is becoming common to see hashtags as part of a marketing campaign. A good example is GE. GE’s recent TV commercials have included the hashtag #brilliantmachines. The hashtag represents the whole General Electric line of products whether they are talking about healthcare or engines. Using #brilliantmachines in their TV spots also reflects the symbiotic relationship between television and mobile – with between 75% and 85% of TV viewers use other devices while watching. If they see a hashtag on TV, it’s easy to look it up. Television shows are using it to advantage. But, again, it is important to monitor campaigns to see that they don’t take on a different life than intended. McDonald’s #McDStories turned into horror stories about fast food nightmares.
June 21, 2013 § Leave a Comment
Is this goodbye for Vine?
Vine, created by Dom Hofmann and Rus Yusupov, was intended to allow users to quickly launch a video from smartphones to share with family and friends. Within a matter of months after launch, it became the most used video-sharing application on the market, and by April 2013 was the most downloaded app within the entire iOS App Store. Vine was a huge success. Similarly, Instagram took the app world by storm, changing the look and feel of pictures across the iOS and Android world. Instagram, however, was designed for picture filtering and editing, only allowing a square-shaped picture similar to old fashioned polaroids. But Instagram’s merge with Facebook, the popular photo app took on new features such as additional filters, zooming, and focusing. The new feature this month is video streaming.
Differences between Instagram and Vine:
1 Time: Instagram now allows a whopping 15 seconds compared to the six Vine allows for their sharing.
2 Loop: Vine will constantly play the on-screen video, while Instagram is “one and done” when it comes to playing time.
3 Shoot: Vine allows the entire screen to be touched for recording, while Instagram has a centralized button.
4 Focus: Why does Instagram use a specific button for shooting? Because the screen can be used to focus. This means foreground and background transitioning for those video savvy users.
5 Stabilize: Instagram wins the stabalizing award, allowing users to opt-in for better quality shoots for shakey hands.
6 Delete: Instagram implemented a feature allowing users to delete. (Much needed!)
7 Filter: And what Instagram would be complete without one of the signature filters? These are available to use for Instagram videos as well.
8 Convenience: Instagram allows you to video within its app, essentially making it an app within an app. Vine, on the other hand, is standalone letting you be that much closer to capturing that golden moment.
Similarities between Instagram and Vine:
One of the biggest and most noticeable features that both apps incorporate is the shoot-pause-reshoot option. This allows a video to show progression, not just an instant period of time.
There are clearly more differences than similarities between these two medias, but which one wins out? It’s all a matter of preference. Depending on what people are looking for in an app, both media will be successful in the smartphone world. In the future we can expect more groundbreaking features to be implemented in both applications, giving the public more reasons to shoot and share!
And what will marketers use? Maybe both. Lululemon was among the first brands to use the new Instagram video. But other brands like Kate Spade, Lowe’s, Urban Outfitters, Lucky Magazine and Nordstrom are using Vine to provide sneek peeks, DIY ideas, new fashions and more in 6-second samplings.
Guest Post by Claire Whorton. An App-Savvy Digital Native living in Nashville, Tennessee.
May 11, 2013 § Leave a Comment
On the eve of Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child. I know lots of these important women who have been nicknamed PANKs, Professional Aunts No Kids. They are actively involved in the lives of children around them. In fact, one in five women is a PANK, or approximately 23 million Americans. PANKs are roughly half of all the women who are not a mother or grandmother. This group is actually growing as women are choosing to stay single or marry later.
PANKs spend $9 billion on toys and gifts for children annually, according to “The Power of the PANK”, a study by Savvy Auntie and public relations firm Weber Shandwich. PANKs tend to have about the same income as the average woman, but they have more disposable income because they do not have children and are more likely to be single. PANKs estimate that they spent an average of $387 on each child in their lives during the past year, with 76% having spent more than $500 per child.
Additionally, PANKs are younger. The average age of a PANK is 36 (vs. 46 years for overall women), a highly desirable age group for marketers because it suggests that PANKs potentially have a network of friends and family members with growing families. This important group of women are also mighty among social media influencers. PANKs tend to spend more time on social media than women in general.
PANKs are great at sharing information about clothing, vacation/travel, websites/social networks sites, and products for digital devices. They also index higher on traditionally “mom” categories, such as groceries/food and beverages, household appliances and home decorating goods, and knowledgeable about more male-dominated areas of expertise: electronics, automobiles/other vehicles, life and property insurance, and financial investments/services.
Some 43% of PANKs say advertising and marketing is not geared to them, and half of them say that society does not acknowledge them. Imagine what would happen if advertisers acknowledged this group. This important demographic would be extremely loyal to brands that reach out to them.
April 27, 2013 § 4 Comments
It’s the travel season. I recently booked rooms in far-flung places where I had to rely on online reviews to steer my decisions. I looked for high ratings, seemingly honest guest reviews and photos that travelers had taken.
Do consumers trust online reviews for hotels? Yes, of course they do, and they trust online reviews more than brand websites and ads. TripAdvisor recently celebrated an impressive new statistic: the travel review site reached 100 million reviews and opinions this month. The reviews include more than 2.5 million accommodations, restaurants, attractions, and local businesses in more than 116,000 destinations. Central Park in New York has more than 12,000 reviews!
Here are some of the findings from Trip Adviser:
95% of travelers say reviews are trustworthy.
78% of travelers say reviews help them feel more confident in their booking decisions.
74 percent of travelers say that they write and post online reviews because they want to share a good experience with others.
53% of travelers won’t book a hotel that has no reviews.
35% of new reviews on TripAdviser are submitted by Facebook-connected travelers.
5% claim the hotel was not as good as the reviews implied, but 80% say the hotel met their expectations based on the reviews.
What signals a trustworthy review? Travelers look for the number of reviews, pictures and images, and the quality and detail. And all hotels should respond to hotel reviews. I gave the Hard Rock Hotel in Chicago high marks because they have an active social media presence and will respond to guests on social media. It sets them apart. Almost 90 percent of hotel general managers agree that it’s critical for their staff to manage, respond to, and monitor hotel reviews on user review websites like TripAdvisor, Yelp, Google+ Local, and Travelocity.
To find out how to spot a fake review, check out the infographic from Olery.
April 15, 2013 § 1 Comment
Whether we buy online or research online, all retail is going to be impacted by online activity. Not ten years from now, but just a couple of years from now. How can that be, you ask, when only 5.4% of retail sales were reported as e-commerce in the fourth quarter of 2012?
Well, here’s the news bulletin. While online retail sales are a smaller portion, many of today’s sales are web-influenced. In fact, 70% of consumers research online before they make an in-store purchase. And the average shopper may be using 10.4 sources of information to make a purchase decision. Social media and mobile continue to become important influencers in this shopping behavior.
Moms continue to be the heavy shoppers and one-third of all moms own a connected device. Moms spend 6.1 hours per day on average on their smartphones – that’s more than magazines, TV or radio. 62% use shopping apps and 46% took action after seeing a mobile ad. Mobile usage is growing among moms. It’s 40% higher today than in 2009 for these mobile moms. The statistics for moms shopping on tablets are off the charts - 97% made a purchase using their tablet in the last month. And 46% actually want to receive information while they are in a store.
Warning to Retailers: many retailers have been shown to be slow to adapt, and are without tablet websites or iPad sites. When you don’t keep up, you are giving the competition the edge and giving iPad shopping startups a shot, like Pickie or Fab.com or others.
For more statistics on shopping, read more here.
April 13, 2013 § 1 Comment
A new report from Nielsen confirms that women still control the spending power in the US. Some people estimate that we control $5-15 trillion annually. Now, I know that saying women still dominate retail shopping is like saying that it still snows at the North Pole, but there are some shifts going on that are interesting.
The report points out that men are taking a more active role in the shopping process than they have in the past. Woo-hoo! Between 2004 and 2012, U.S. women reduced the number of trips they made across most retail channels, while men increased their visits to all outlets except grocery and drug stores.
However women are still spending more money per trip than men in all shopping channels. Women drive the larger stock-up or planned trips and outspend males by $14.31 per trip in supercenters and by $10.32 per trip in grocery stores.
So basically, women are still doing the majority of shopping, but the data tends to suggest that men are beginning to assume more shopping duties beyond the trip to the convenience store for beer and chips.
Talking to the female shopper is more important than ever. So those at Nielsen are concerned, like we are, about the emotional and rational content of marketing and advertising messages.
Women remember more and differently than men do, so talk to both her emotional and rational sides and acknowledge her attention to detail. Layering emotional decision-making opportunities with rational information will increase purchase intent and will have strong “sticking” power. According to Nielsen NeuroFocus, the female brain is programmed to maintain social harmony, so messaging should be positive and not focus on negative comparisons or associations.
In other words, women form value opinions based on both emotional and rational reasons to buy. That’s why the Darth Vader spot for Volkswagen was a game changer. It spoke to both men and women about the special moments of family life yet focused on a buying feature of the car. And yes, women are the buyers of most cars too.


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Over half of smartphone apps downloaded are never used, according to new data from Ofcom, which could pose questions for firms with costly app development plans.
In a research study that interviewed 2,674 adults, Ofcom found that while nearly half of smartphone users had downloaded an app, two-thirds of the apps downloaded were not regularly used.
The research found that on average, smartphone owners have 23 apps installed, with only ten of these used regularly.
There has been a six percent growth since 2012 in the number of people using mobile phones to access the internet, with the figure now climbing to 59 percent.
Meanwhile use of tablet computers to access the internet has almost doubled from 16 percent in 2012 to 30 percent in 2013. Although computers, laptops or netbooks still the most popular way to access the internet, used by 78 percent of the UK population.
Ofcom research also shed light on social media use in the UK, with 60 percent of those with an active social media profile visiting their networks more than once a day, up from 50 percent in 2012.
Furthermore the research showed that the number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year. Overall internet use is up from 79 percent of adults in 2012 to 83 percent in 2013.
Despite the low use of most applications, the data from Ofcom came at the same time that a study from Digi-Capital, an investment bank for apps, games and digital media, found that mobile apps will be worth $70bn in revenue by 2017.
The study also found that $10bn has been invested in the mobile app industry in the last year.
Banks, law firms and financial software suppliers in the UK, US and Russia targeted
Rolls-Royce chief digital officer Neil Crockett plans to use big data for efficiency and profit
Tackling security and global connectivity in logistics
AMD's Ryzen roadmap on track


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The Kronprinzenpalais in Berlin’s Unter Den Linden is home to an iconic collection of Gianni Versace’s designs in an exhibition that stands as an ode to the legendary fashion powerhouse 20 years after his death.
“Berlin is a place of innovation, Gianni Versace goes well with this city, because he was always ahead of its time. He was bold, a visionary,” said exhibition curator Sabina Albano to Tagesspiegel.
The exhibition takes places as the brand celebrates its 40th anniversary of its launch. The city of Lippstadt, Germany, is where Versace held his first fashion show in 1978.
Visitors can see designs by Versace worn and made famous by celebrities from 1978-1997 in three themed rooms – one of which is dedicated to his signature black and gold designs.
READ MORE: Luxury brand Gucci launches brands
The exhibition also includes accessories and home decor pieces, while his bedroom at his Miami villa, where he was shot and killed in 1997, has also been reconstructed for a more intimate look into his life.
According to Visit Berlin, the the spectacular display has been “brought to Berlin by private collectors from Italy and around the world, including many famous fashion highlights and pieces worn by celebrities like Prince, Madonna, Elton John, George Michael and Anna Wintour and models like Claudia Schiffer, Naomi Campbell and Linda Evangelista”.
The exhibition runs until 14 April 2018 and tickets are available at Eventtribe.


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The GBP AUD exchange rate was higher despite disappointing GDP figures for the UK in the latest quarter. Traders were looking for reading of 1.5% for the quarter to September but the actual result was 1.2%. I noted recently the Bank of England had lowered its forecast for growth at last week’s meeting and that would buffer prices. Australian unemployment was 0.4% percentage worse off than expected.
The GBP to AUD trades at 1.18320 but the Aussie could still find further strength.
UK economy closer to pre-pandemic output level
The UK economy is close to recovering its pre=pandemic levels of output, with city analysts applauding the recovery.
Official figures showed the economy growing at 1.3% between July and September. That was lower than expected and well behind the 5.5% spurt enjoyed in the second quarter as the nation bounced out of lockdown.
But the 0.6% growth in September was better than forecast, offering hope that October and November will also be strong. The UK is now on track to see growth where it was prior to the pandemic at the end of 2019.
Supply issues were blamed for much of the weakness with car sales held back by chip shortages and builders struggling to find construction materials, while tough trading for retailers also hit the country’s growth prospects.
Growth in the UK’s dominant services sector – representing four-fifths of output – was limited by weak consumer spending after successive months of decline in retail sales.
Chancellor Rishi Sunak said:
“The economy continues to recover from Covid and thanks to schemes like furlough, the unemployment rate has fallen for eight months in a row, and we’re forecast to have the fastest growth in the G7 this year.”
Australian jobs market sees unemployment at higher rates
The Australian jobs market was worse than traders expected and provides an uphill battle for the country to escape the lockdown damage.
The Australian unemployment rate came in at 5.2% despite expectations of a 4.8% print. Alongside the -46k jobs it was a blow for Aussie bulls. The market had expected the economy to add 50k jobs despite the lockdown.
Pushing the jobless rate higher was an increase in some states of the number of people looking for work, with the so-called participation rate rising from 64.5% in September to 64.7% last month.
The country’s treasurer and the Prime Minister had cheered 13-yr highs in job advertising only a day earlier and will be feeling less bullish today.
“In contrast, while Victoria’s unemployment also increased, by 29,000 people, employment fell by a further 50,000, with their participation rate falling by 0.4 percentage points,” Bjorn Jarvis, head of labour statistics at the ABS, said, saying that the workforce also remained 113,000 lower than in May.
“It may seem counterintuitive for unemployment to rise as conditions are about to improve,” Jarvis said. “However, this shows how unusual lockdowns are, compared with other economic shocks, in how they limit being able to work and look for work.”


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iPhone 15 Launch Date: People are eagerly waiting for Apple’s new phone, iPhone 15. Actually, till now many news about iPhone 15 has come in the market and in many it has been claimed that in the new iPhone 15 people will get to see all that which was not seen in any model before. One of the features that is confirmed in the new iPhone is the USB Type-C port. Apple can launch the iPhone 15 in the market in the month of September. Regarding the iPhone 15, 9to5Mac has published a report in which it has been said that the iPhone 15 Pro will come with titanium frame and round edges. Till now sharp edges are available in iPhone.
Camera design will be like this in the new iPhone
The company can increase the sensor size in the iPhone 15 Pro, due to which the thickness of the camera module will increase. It is also being said that the camera size of the new phone can be twice as big as compared to the iPhone 14. In iPhone 15, customers can get to see haptic buttons. That is, you will not find physical buttons in the phone, you will be able to give commands to the phone through touch. Regarding the design of the new iPhone, it has been said in the leaks that the company will launch the iPhone 15 Pro Max with the thinnest bezels ever. In this you will get to see 1.55 mm bezels.
New color option will be available
Deep red color can be seen in the iPhone 15 Pro series. Earlier, the company has launched the iPhone in Purple, Green, Dark Blue and Red shades. All models of the iPhone 15 will get the Dynamic Island feature, while till now this feature was limited to Pro models only.
Apple’s WWDC event will be held in June
Apple’s Annual World Wide Developer Conference will start from June 5, which will be held till June 9. In this event, the company will present the latest iOS, iPadOS, macOS, watchOS, and tvOS. It is possible that in this event, the company will keep an update about the iPhone 15 among the people.


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A 78-year-old nun has bee arrested after she was caught shoplifting $23 (£15.80) worth of coffee, snacks and toiletries from a store in central Pennsylvania.
Sister Agnes Pennino was spotted taking the items from the Surplus Outlet near Berwick on Monday afternoon.
CCTV footage confirmed the woman was the Sister who lived about 20 miles away at a convent in Danville, WNEP-TV reported.
Store manager Zane Kishbach said he ‘couldn’t believe it that a nun would actually do something like that.’
If convicted, the nun will probably have to pay a fine as shoplifting is a summary offence in America.
Saints Cyril and Methodius Convent officials have declined to comment.


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New business offering rolled ice cream treats opening in Idaho Falls this weekend
IDAHO FALLS – As the weather gets warmer and more time is spent outdoors, many people enjoy a cold tasty treat.
If you fit into that category, there’s a new dessert option available. It’s called Creamy Daze.
The seasonal business is opening Saturday, May 1 inside a trailer at 2400 South 25th East on the east end of the Grand Teton Mall parking lot in Idaho Falls.
Owner Taylee Brinkerhoff tells EastIdahoNews.com they offer a variety of rolled ice cream treats for customers. She explains how it works.
“It starts with a base of chocolate or vanilla. We pour it onto our negative 20-degree cold plate. You choose what flavor to mix in,” Brinkerhoff says.
After it’s mixed together, it’s flattened out and formed into rolls.
The menu includes about 30 different toppings. Some of the favorites are the cookie monster served with Chips Ahoy chunks and Oreos. There’s also the mud pie, which is a brownie with chocolate ice cream, crushed Oreos and gummy worms on top and the fruity pebble served with vanilla ice cream and Airheads candy.
“We have lactose-free options of ice cream and mix-ins. We have a lot of fruit mix-ins, too. We’re doing a waffle taco as well, a waffle cone shaped like a taco shell with a roll of ice cream and toppings in the middle,” says Brinkerhoff. “There are windows on three sides of the trailer so you can watch it being made.”
See how it works in the video above.
Brinkerhoff discovered Creamy Daze after seeing videos posted online. She and her husband found a store during a recent trip to Provo, Utah and decided to try it out. Their experience prompted them to open a store in eastern Idaho.
The couple is excited to open up and see how customers respond.
Creamy Daze will be open from noon to 9 p.m. the first day. After that, it will be open 5 p.m. to 9 p.m. Monday through Saturday for the first month and from noon to 9 p.m. from June 1 until Sept. 1.


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The country’s sugar exports could cross five million tonnes (mt) in the recent internet marketing yr ending September. World-wide need will be increased simply because of a production deficit of eight-nine mt, field entire body Indian Sugar Mills Association (ISMA) claimed on Tuesday.
On the other hand, this will nevertheless slide short of the six mt sugar exports intention established by the government underneath the Greatest Admissible Export Quota (MAEQ) to help offer with the glut in sugar production in the 2018-19 internet marketing yr. In the past sugar time, India had exported 3.eight mt towards the mandatory quota of five mt.
Rates go up
ISMA, quoting analysts claimed the world-wide sugar charges have long gone up by twenty-twenty five per cent in the past three months, making it financially rewarding for Indian sugar corporations that are hanging up new export deals. This northward movement in sugar charges will mainly reward the sugar mills that have adhered to the government plan of exporting twenty five per cent of their approved quota in October-December 2019 quarter.
An formal notification issued in January had claimed the corporations that did not meet the quota necessity could have to forfeit twenty per cent of the MAEQ, which will be reallocated to these who fulfilled it. It is not apparent, however, how several corporations have fallen short of this necessity and how a great deal of sugar exports redistributed between other sugar mills.
“Apart from the challenging condition confronted by several mills in Maharashtra and Karnataka all through the monsoon floods past yr and the pending export subsidy of ₹2,000 crore from the government made it challenging for several sugar businesses to meet the target,” claimed an field agent.
ISMA, quoting market studies, claimed about 1.six mt sugar has been exported so far and contracts have been signed for exporting an additional 3.2 mt.
Meanwhile, the field entire body claimed sugar mills in the place have created seventeen mt of sugar until February fifteen, almost 23 per cent decreased than the 22 mt sugar created in the corresponding time period of the former sugar time.
With charges of raw and white sugar ruling twenty to twenty five per cent increased in the world-wide market than three months ago, Indian mills have a good likelihood of receiving much better charges for their exports. In accordance to analysts, there is eight to nine million tonnes shortfall in world-wide production of sugar in the recent sugar time.
Mills in Uttar Pradesh created six.six mt of sugar, when compared with six.4 mt past yr. Their counterparts in Maharashtra created 4.3 mt, as towards eight.3 mt in the very same time period past yr. Karnataka mills’ contribution so far was 3.1 mt as towards 3.nine mt a yr ago.
Mills in other States these types of as Tamil Nadu, Gujarat, Andhra Pradesh, Bihar, Chhattisgargh, Haryana, Madhya Pradesh and Punjab contributed the relaxation.