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Calm down dear, it’s only a commercial
Knickers are getting twisted again. The Rasputin-like myths around TV ad-skipping will not lie down and die. If ‘ad-skipping’ is a problem, how come we’re watching a record number of TV ads at normal speed in the UK (2.6 billion a day)? The answer is the bleeding obvious: ad-skipping is not such a problem.
But you wouldn’t know that if you listened to some of the commentary around recent developments in TV, namely the arrival of product placement in UK-originated programmes from next Monday; a recommendation by a House of Lords committee that the number of minutes of TV advertising should be reduced; and Ofcom’s announcement this week that terrestrial commercial television broadcasters will be allowed longer advert breaks during dramas.
We thought we had done a reasonable job explaining the (minimal) impact of digital recorders like Sky+ or Freeview+ on the number of ads being watched, but we were maybe a bit too optimistic. Some recent commentators have insisted on making a link between ad-skipping and changes to TV advertising, as though every change is some sort of reaction to ad-skipping. But there is no link.
What makes it all the more irritating is that the facts are so freely available, and not just from us, should anyone bother to check. Ad-skipping seems to be the one issue where commentators don’t feel they should check the facts; instead they rely on what they reckon might be happening based on what they and their circle are doing.
If anyone reading this has been asked to write an article, appear on a radio phone-in show or a 24 hour news channel on the subject of TV advertising and they suspect they might get asked about the topic of ad avoidance please, please ring us for an up-to-date briefing.
In the mean time, here, once more with feeling, are the facts:
* Linear TV viewing in the UK reached a record high in 2010 of over 4 hours a day per viewer on average. An additional 1%-2% is watched on-demand online.
* Commercial TV accounts for nearly two-thirds of viewing, so the viewing of ads – at normal speed – has never been higher.
* The average UK viewer watches 46 ads each a day at normal speed (and collectively the UK watches 2.6 billion a day).
* The number of TV ads watched is about 35% higher than in 1999 and 23% higher than 2005.
* Recorded viewing represents just 7.3% of all TV viewing. 92.7% of the TV watched in the UK cannot be fast-forwarded. Two-thirds of ads are fast-forwarded in recorded viewing, so overall 4.8% of ads are lost to ‘zipping’.
* In homes that own a digital recorder (48% according to Ofcom), recorded viewing is higher, but still only 14% (this has decreased from 16% two years ago).
* According to data from Sky+ households, when people get Sky+ they watch 17% more TV and, as a result, watch more ads than before they owned one.
* BARB does not count any ad unless it is viewed at normal speed, so those that are fast-forwarded are free to advertisers, though clearly there is value in seeing them.
* ‘Zapping’ ie switching channels at ad breaks has always been a way of avoiding ads but the minute by minute BARB measurement properly accounts for this so advertisers only pay for people watching their ad.
* Research by Thinkbox and others has shown that viewers invest in digital recorders because they enjoy watching TV and want to capture more of it, not because they militantly want to fast-forward the ads.
* Many people, of all ages, enjoy lots of TV ads and will go online after seeing them on TV and watch them again, recommend them to friends, comment about them on Twitter, or join a Facebook groups for them. Unsurprisingly, they like good ads a lot more than average ones (though even the average ones work and make brands famous ref our heading).


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Nestle will be expanding its Jonesboro facility, investing more than $100 million to increase its production lines.
The new expansion is expected to add 90,000 square feet to the Northeast Arkansas facility. Nestle plans to hire roughly 100 new employees over two years to fill its production pipeline. Currently, the company employs approximately 750 individuals at the facility.
Opened in 2002, the Nestle facility has undergone previous expansions and currently produces frozen foods for multiple brands, including Stouffers, Lean Cuisine, Digorno, Tombstone and Sweet Earth. The new expansion will allow Nestle to add Hot Pockets sandwiches to its production line.
“Consumers are embracing eating at home like never before and rediscovering the frozen category, an evolution brought on by the pandemic that is showing signs of taking hold for the long term,” factory manager Mike Mahon said in a statement. “As we embrace the trend and plan for the future, we’re excited to be investing in our Jonesboro factory to support our Hot Pockets business.”
Nestle acquired Hot Pockets in 2002; the sandwich product debuted in 1983.
“Arkansas continues its momentum of increasing good jobs and improving quality of life for our citizens,” Secretary of Commerce Mike Preston said. “Nestlé has been a valued community partner for decades, and I’m pleased that they have continued to place their trust in the Northeast Arkansas workforce.”
Construction on the facility expansion is expected to begin in January 2021.
Image courtesy of Stellar

domain: news


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Car fanatic Philip Glenister works with motor designer Ant Anstead to find and restore some of the nation’s favourite vehicles.
The Life of Cars...Philp Glenister is restoring classic British motors
The Life of Cars aims to do up six British cars which have played a part in the UK’s social history. The vintage motors, now in a rather sorry state, were once bold in design and caused a stir on the silver screen.
The motors include a Ford Escort Mexico, MGTC, Mini Cooper MK1, Triumph Stag and the DeLorean.
We were meant to go to Paris in a Stag and ten minutes into the journey it broke down
Along the way the duo meet with classic car owners who share their experiences and troubles with the vehicles.
Life on Mars actor Glenister, speaking exclusively to Sun Motors said, “There was one point when I drove a Mini Cooper and the weather was horrendous and we wondered why we were doing this. Especially when we nearly crashed into a lorry coming the other way, but the whole process of restoring the cars has been great, these cars belong on the road, not rusting in sheds and barns.”
Having driven the restored cars Glenister says there’s something magical about being behind the wheel of such basic vehicles.
“The technology in cars these days is great but there’s something blissful about the simplicity of driving the classics. It’s not hard, modern day cars can be too comfortable. The founder of the Mini said they made them slightly uncomfortable so drivers concentrate on the road. You can fall asleep in some of the big comfortable cars on the road these days.”
“The most uncomfortable is the DeLorean, I’m not sure what it’s meant to be, is it a sports car or not? The front is slightly raised and it’s heavy and wide, so turning corners is a real effort.”
Even when restored, the classic motors aren’t without their problems. The Ashes to Ashes star recalls conking out in a Triumph Stag shortly after hitting the road.
“We were meant to go to Paris in a Stag and ten minutes into the journey it broke down, that’s the problem with some classic cars, they just don’t work properly anymore.”
Once fully restored to their former glory the cars are auctioned off to classic car buyers, so they’re kept on the road and not behind garage doors.
Watch Life of Cars on Sunday 20th April on Channel 4


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Finnish company Quuppa has announced that it has raised its first ever funding round, generating €20m to accelerate growth as the pandemic and rise of industry 4.0 boost demand for its real-time locating systems (RTLS) technologies.
The funding round saw investment in Quuppa from Finnish private equity company Bocap and Tech Consulting Group, an organisation specialising in boosting Finnish companies into the international market.
Founded in 2012, and already reaching €10m annual revenue, Quuppa enables Bluetooth devices to be tracked in real-time within centimetres. Its technology is already used across a number of verticals, including manufacturing, smart buildings, healthcare and sport, in order to keep track of stock or assets, and drive operational efficiency.
However, with industry 4.0 on the rise – a trend that has been accelerated by the Covid-19 pandemic – there is far greater market potential ahead, with MarketsandMarkets predicting a 22.5% annual growth rate for RTLS to reach a global market value of €7.5bn by 2023.
“Industry 4.0 introduces the idea of smart factories that are automated and optimised for best performance,” said Kimmo Kalliola, CEO and founding partner of Quuppa.
“Our customers can improve their production efficiency and operational safety by locating people and assets in real-time”
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Quuppa raises funding to achieve €100m revenue target
Given the growth potential, Quuppa is targeting a significant growth in revenue, and so has generated funding in order to achieve this goal.
“With the new investment, we are able to scale up our services, support our global partner network better and further develop our technology and services,” said Kalliola.
“Our aim is to grow from €10m to €100m in five years and establish our position as a market leader.”
This ambition has also turned the head of investors.
“Bocap is very excited about Quuppa. The company perfectly matches our focus on ambitious entrepreneurs looking for significant global growth on a profitable basis within a horizon of 3 to 5 years,” said Vilma Torstila, partner of Bocap.


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At the risk of sounding really stupid in a few weeks or months, I’m going to predict what will happen to the economy and stock market for the rest of 2020.
1) The lock-downs seen in USA will ease by May 2020.
By that time, cases may still not have come down. The cases in the USA are still rising, mostly because test kits have only become available in meaningful numbers recently. It could get exponentially worse.
But the American economy is having a heart attack now. The streets are deserted, and revenue for many service industries have disappeared overnight. It’s become apparent that hundreds of thousands of workers and businesses there live pay-cheque to pay-cheque, and cannot survive even 1 month of no income. Unless restrictions are quickly lifted, millions more will lose their livelihood.
Americans greatly value their freedom, and while many will accept a couple of weeks of quarantine, they won’t accept months of it. Many won’t be able to feed their families, and there will be social unrest. The US government must let businesses regain some semblance of normalcy. It can be balanced with the health system.
I would never count out the Americans and their ability. I don’t believe they will be in a panic or hysteria for an extended period of time. The indefinite lock-downs will be replaced by more sensible practices and people will slowly start going out again. We in Singapore experienced panic too, and I think we are a much more fearful people. But even we do not lock ourselves up for weeks and months.
2) Biden will win if Trump doesn’t get the economy and stock market on track by latest Oct 2020.
I’m ambivalent on who I would want to win the US presidential election, which must take place by Nov 2020. Just as long as the candidate is able to grow the US economy, which is good for the rest of the world. Despite his many flaws, Trump has managed to do that, and not blow up the world. But now, all the gains have been given back.
I used to think that Trump was a shoo-in for re-election, with the strong economy and a gaffe-prone democratic candidate (check out the videos of him touching). But due to the corona-virus situation, Trump is very vulnerable. Unless virus cases come down and millions regain their jobs, he has no chance. You can bet that he will do everything in his power to get the American economy working again.
3) Amazon will do well
So the Trump administration is planning to send $1,000 cheques to their citizens, about $500 billion in total. My guess where most of that will end up is in basic necessities like groceries, utilities, and rent.
I have been buying Amazon stock last week. It’s a small amount, just 4 shares (which is already down 4%). Amazon is like the stock made for people to stay home as much as possible:
- Online shopping. It includes fresh foods and groceries. They have already run out of capacity to send non-essential goods.
- Twitch. Video gaming and streaming are up
- Amazon web services. Cloud computing, which should be up given the amount of people now working from home, and businesses cutting costs.
I don’t know if these will actually translate into a higher stock price though. More business does not always translate into that. But I do know that Amazon is one of the few businesses will do better in this situation, and that’s good enough for me. The virus situation also changed American consumer habits to do more online, and much of it is likely to be permanent.
4) Travel and related industries will be very subdued for 6 months – 1 year.
My wife and I, we won’t consider travel till minimally the end of the year. I suspect millions more think the same way too.
This will be true even when the number of virus cases start coming down. So hotels, airlines, and other industries that depend on tourism will go through a really tough period for an extended time. It won’t be just a few months.
Cruises have also become a nightmare, a floating sick ward that can be out at sea for weeks, being refused entry everywhere. Maintaining and docking those massive ships have huge running costs too. Their customers and stock prices won’t come back quickly.
So some industries and businesses will do well, and others not so well. That’s why I have resisted buying the SPDR S&P 500 index, which contains everything. This is slightly odd, as I believe buying the index is always safer and does better than stock-picking and timing. But I’m stubborn and there are limited funds to deploy. Better to go with my deep convictions.


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NEWARK, N.J. (1010 WINS/CBS 2) — Federal authorities charged dozens of people Thursday in an elaborate scam that used social security numbers from Asian immigrants to defraud banks, department stores and the government.
Prosecutors in Newark discussed the charges in detail and said that federal agents had rounded up 53 Korean-Americans in the early morning raids. Officials said the scheme spanned New Jersey, New York, Connecticut and California.
Authorities said the suspects were from Palisades Park, Fort Lee and New York City.
U.S. Attorney Paul Fishman said the defendants stole the identities of Chinese foreign workers with valid Social Security cards, obtained drivers licenses and built up the credit under that person’s name. Then, with that high credit, the suspects took out loans and opened up credit cards to purchase high end goods — including homes, luxury cars, and designer shoes.
Fishman said most of the goods — including Gucci shoes, Louis Vuitton bag and Cartier watches were kept, but some had been resold for cash.
Fishman called the entire operation “pretty remarkable,” adding that the schemes were “sophisticated” and “clever.”
Michael Ward, the Newark Special Agent in charge of the FBI in Newark, told CBS 2’s Christine Sloan the stunning scheme started with the defendants using brokers to get hold of Social Security numbers of Chinese immigrants who worked in American territories like Guam.
“There were a pool of accounts that were maintained strictly for the purpose of building credit and they would attach these identities to these various accounts for a period of 2 to 3 months so they could help build a credit history,” Ward said.
The defendants face numerous charges including identity theft and bank fraud.
Authorities said the defendants even ran advertisements in Korean newspapers to recruit potential customers.
Forty-seven defendants were arrested Thursday, another is in state custody and five remain at large.
Officials said none of the Chinese immigrants from the American territories have been charged. However, sources told CBS 2 that some of the Social Security numbers were indeed sold.


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This year’s expected winners and losers in the retail arena align with industry and economic trends affecting the sector, including consumers’ growing preference for off-price shopping, the rise of mobile commerce, and a strong dollar.
US consumers also appear to be in relatively good shape due to gains in employment and income, and low gas prices. Indeed, 75% of shoppers say they plan to spend more this holiday season than they did last year, according to a survey conducted by consultancy Deloitte.
Here’s a sampling of leading US retailers — physical and virtual — and their prospects for the holiday season.
Buoyed by strong year-to-date sales growth, discount retailers TJX (parent of T.J. Maxx, Marshalls, and HomeGoods) and Ross Stores appear poised for a jolly holiday. Consumers continue to flock to off-price retailers for housewares and apparel at the expense of department stores. Indeed, sluggish traffic and bloated inventories at Macy’s and Nordstrom sparked a sell-off in retail stocks recently after the chains reported disappointing earnings and warned of lackluster holiday sales.
Best Buy last week also forecast a revenue decline for the crucial fourth quarter and reported lower-than-expected quarterly same-store sales. The consumer electronics giant cited slowing consumer demand for mobile phones and tablets — big sellers in holidays past.
Meanwhile, online powerhouse Amazon.com is expecting another record-breaking holiday selling season driven by strong growth in mobile commerce. Last year, total holiday sales from the Amazon Mobile Shopping App doubled in the US, and Black Friday had the most rapid growth in mobile shopping. With the number of online purchases made via a mobile device expected to grow 30% in the fourth quarter, Amazon is likely to be a big winner. The retailer began offering holiday deals on November 20.
In a direct challenge to Amazon, Wal-Mart is decking its aisles and calling in the big guy: Santa. In a move borrowed from department stores’ playbook, the company is hiring hundreds of Santas, decorating its stores, and playing carols in an attempt to turn a soulless hunt for bargains into holiday fun. Wal-Mart’s focus on improving the in-store experience reflects the fact that physical stores must up their game to attract defectors to online or other retailers. The company surprised last week when it reported better-than-expected third-quarter earnings.
Tiffany & Co. is the latest retailer to signal caution ahead for the holiday shopping season. In forecasting disappointing earnings for the year, the luxury jeweler cited uncertain economic conditions and the strong dollar’s adverse effect on tourism. The company generates nearly 25% of its US sales from foreign visitors to the US, who flock to its flagship store on Manhattan’s Fifth Avenue.
Alexandra Biesada shops every day, whether she wants to or not, and pines for the days when it was strictly a recreational activity. She has covered the retail beat for Hoover’s since 2001. Follow her on Twitter.


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Clements: A Facebook group is helping Kansas farmers reach consumers while helping consumers buy meat directly from the farm. Meagan Cramer, Kansas Farm Bureau Communications and Marketing Director, says Shop Kansas Farms is a Facebook group started by a Kansas Farm Bureau member from the city.
Cramer: He saw a need when grocery store shelves were starting to be thin, especially in the meat area, to connect consumers directly to Kansas farmers and ranchers. So, he started a Facebook group, very innocently, and it took off like wildfire.
Clements: Cramer says the effort is a learning experience for both farmers and consumers.
Cramer: So, on the farmers' side, they are having to learn how to talk to consumers. And then, on the consumer side, it’s also the educational piece as far as realizing that there are people in Kansas who actually grow the food that they buy at the grocery store. And, obviously, it’s filled a need for consumers when the grocery store shelves are empty. But beyond that, it’s creating relationships and community.
Clements: Cramer says the idea could shape the future for direct to consumer sales.
Cramer: One of the benefits that we’re realizing from Shop Kansas Farms is that people are now thinking about regional food hubs and what that could like for their area of the state even after the grocery store shelves are full and COVID is behind us. And, it started off in Kansas, but it’s really been fun to watch it take off across the United States.
Clements: You can find the group on Facebook by searching for Shop Kansas Farms. Micheal Clements, Washington.


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Most weddings are rich with symbolic gestures, such as the exchange of wedding bands. Denise McDonald has a new way to symbolize life’s critical moments: the release of butterflies.
Her new Milton-based company, Gracey’s Flighties, has released as many as 200 of the delicate creatures at weddings, symbolizing the taking flight of a new life together.
“It’s not that common at all right now,” says McDonald from her farm. “I had never heard of doing it before I saw it done.”
The name of the business stems from McDonald’s first encounter with a butterfly release. While attending a wedding in Pennsylvania, she saw hundreds of butterflies released during the ceremony. Her infant daughter Gracey was delighted. “Flighties, Mommy! Flighties” Gracey squealed, thus coining the term and setting the idea in motion.
Butterflies were a natural extension of McDonald’s existing business. She and her husband have been the proprietors of The Open Rose florist since 1980.
For such a wispy creature, butterflies take a good deal of space to farm. “It takes 18 plants and two additional nectar plants per butterfly,” explains McDonald.
Butterflies begin as barely visible eggs on a host plant, which hatch into caterpillars. After eating hundreds of leaves, the caterpillars spin cocoons, nestle inside, and then emerge as butterflies. The whole process takes about a month and the butterflies live but a single season.
Weddings aren’t the only place that a butterfly release is appropriate. McDonald has since seen them released at funeral, where a graceful departing has new meaning. “We’re including them in retail flower arrangements. We can including them with a card, so that when the card is opened, the butterfly takes flight,” she says.
Currently, Gracey’s Flighties raises only the hardy Monarch butterfly, which has the signature yellow wings trimmed in black. Plans call for eight varieties to be raised in the future.
The bride that wants to include butterflies in her wedding party must beware, however. Butterflies are finicky and will only perform under proper circumstances. If the temperature is below 50 degrees, they won’t fly. They also don’t fly at night or in the rain.
But, under the right conditions, McDonald points out, butterflies add a special extra touch. “For someone who has everything,” she says, “this is the thing to give them.”
I wrote this for the Pensacola News Journal and the story was picked up by several news outlets, including the Gainesville Sun, HOWEVER, they misattributed this to the AP, which it wasn’t, it was me: http://www.gainesville.com/news/20051025/panhandle-butterfly-farm-offers-new-way-to-celebrate


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Imagine wearing high-tech body armour that makes you super strong and tireless.
Such technology, more specifically called an exoskeleton, sounds like the preserve of the Iron Man series of superhero movies.
Yet the equipment is increasingly being worn in real life around the world. And one manufacturer – California’s SuitX – expects it to go mainstream.
“There is no doubt in my mind that these devices will eventually be sold at hardware stores,” says SuitX’s founder Homayoon Kazerooni. “As the prices come down you’ll be able to simply buy them at Home Depot.”
In simple terms, an exoskeleton is an external device that supports, covers and protects its user, giving greater levels of strength and endurance.
Sometimes also referred to as “wearable robots”, they can be battery-powered and computer-operated, incorporating motors and hydraulics. Or they can be more simple, passive designs that use springs and dampeners.
“Integrating humans and machines into one system opens up a new realm of opportunity,” says Adrian Spragg, an expert on the technology at management consultancy Accenture. “Many of the early applications have been focused on military and medical applications, but in the last several years there’s been an explosion of use in a range of cases.”
This expansion, which has come together with rapid advances in the technology, has seen exoskeletons increasingly used by manufacturing workers. Versions for consumers are also now being developed to help people more easily do everything from DIY, to walking, climbing stairs, and other daily activities.
One report says sales are now due to rocket as a result. Global exoskeleton revenues are expected to rise from $392m (£284m) in 2020 to $6.8bn in 2030, according to a study by ABI Research.
SuitX’s “suits” are now being tested by car manufacturers General Motors and Fiat. Prof Kazerooni, who is also the director of the University of California’s Berkeley Robotics and Human Engineering Laboratory, says that the primary benefit of the firm’s exoskeletons is to prevent muscle fatigue.
“We’ve shown that muscle activity in the back, shoulder and knees drops by 50%,” he says. “If muscle activities drop, that means the risk of muscle injury is less.
“This means that factory or plant managers get more productivity, their insurance costs are lower, and there are less workdays lost to injury. There’s less cost and more productivity.”
General Motors is also looking at a battery-powered exoskeleton glove developed by Swedish firm Bioservo.
This glove, called the Iron Hand, has sensors and motors in each finger, which automatically respond to the level of force that the wearer applies to his or her hand when lifting or gripping something. The glove therefore takes up some of the strain.
BioServo says it can increase the wearer’s hand strength by 20% for extended periods.
Jason Cottrell, the chief executive of MyPlanet, a Canadian software firm that has conducted surveys on the use of exoskeletons, says the world is only just beginning to understand the potential for exoskeleton technology.


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By David Benoit
Dell Inc. ’s largest independent shareholder Southeastern Asset Management has engaged a proxy solicitation firm to help it fight the leveraged-buyout it thinks is undervalued.
The investment firm, which says it now holds 8.4% of Dell shares down slightly from last week, said it has hired D.F. King & Co. “to provide certain consulting and related services,” according to a federal filing.
Last week Southeastern launched a broadside at Dell’s buyout, saying it would “avail itself of all options at its disposal to oppose the proposed transaction.” The firm said it is urging all shareholders to reject the buyout, and suggested other ways Dell could increase returns to shareholders.
Dell has responded that its board conducted a thorough process and determined this sale was the best option, and that the ongoing go-shop period gave shareholders a chance to see if there was a better option.
D.F. King’s roll in proxy fights is reaching out to shareholders to help find the “best way to maximize shareholder response.”
Hiring D.F. King, the largest proxy-solicitation firm, is the logical next step in what Southeastern expects to be a protracted battle to ensure a higher price for any Dell transaction, said a person familiar with the investment manager. Since filing its opposition to the deal, Southeastern has been contacted by several other major investment firms with large positions in Dell, although no official group has yet been formed to wage a coordinated proxy battle, the person said.
The filing also said Southeastern has sold nearly 472,000 shares on Friday at a price far below the value it said that very day it believes the shares are worth. That follows several sales made earlier last week. The sales were made strictly to cash out a large redemption from a major investor in a separate account run by Southeastern, people familiar with the matter said.


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LafargeHolcim aims to pay a dividend of at least 1.30 Swiss francs ($1.35) per share, the world's biggest cement maker said on Wednesday.
"Orange has the legitimacy to become a bank: it's got a strong brand, 1,000 selling points and 27 million clients," CEO Stephane Richard told the French daily.
Orange Chief Executive Stephane Richard has told French daily Les Echos that consolidation could return to focus in the telecoms sector next year.
Bharti Airtel is shaking up operations in Africa, where some 20 senior executives are moving out as the world’s third-largest carrier takes steps to reduce headcount
Nitin Soni, Director, Asian Corporates, Fitch Ratings, talks about the effects of the possible sale of Bharti's Africa business unit.
Repucom found France was the only country to record a drop, from 33% in 2012 to 32% now, whereas as globally it has increased to 23% .
A CFS is a facility near the port which is used to stuffing, de-stuffing, temporary storage and examination of export and import cargo.
Alain Vidalies said that Air France is in a fragile financial condition but its renationalisation is not on the agenda.


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Amazon announced another step this morning to speed up same-day deliveries. The company has installed so-called "mini-fulfillment centers" closer to where customers live in selected US markets such as Philadelphia, Phoenix, Orlando and Dallas. Thanks to the new functions, Amazon can reduce delivery times on the same day for Prime members in these areas to just a few hours.
Customers can order up to 3 million items in dozens of categories, labeled "Today By". This is slightly different from how other services work on the same day because you have to fill a shopping cart and choose a time window for delivery. Instead, Prime members can see how quickly a particular item can arrive on their doorstep when surfing Amazon.com.
In this way, customers can shop all day instead of having to hop online in the morning, for example to reserve a time slot for the afternoon or evening. According to Amazon, Prime members can order until midnight to receive packages on their doorstep until the next morning by choosing the "Overnight until 8:00 am" delivery option. In these cases, the drivers arrive between 4:30 a.m. and 8:00 a.m. In some cases, the packages must arrive before customers have to go to work.
Amazon is also promoting that customer proximity facilities help reduce the carbon footprint as drivers don't have to travel that far to make their deliveries. The company claims it will also help reduce aircraft transportation and provide more delivery orders, including through the Amazon Flex crowd sourcing program.
The move is expected to help Amazon compete better with competitors like Walmart and Target, both of whom use their local stores to make online ordering, followed by roadside pickup or delivery, more convenient for customers. For example, Walmart has a store within 10 miles of 90% of the US population. This was one of its competitive advantages over Amazon, whose fulfillment centers are located outside of the cities they serve. This was especially helpful when it came to competition in the online grocery store, which later forced Amazon to buy whole foods to keep the space closer to its customers.
Amazon said last year it was working to reduce the delay in shipping Prime and promised to reduce Prime from a 2-day delivery to just one. By placing mini-fulfillment centers in local markets, steps are being taken to serve Prime members even faster.
Today, Amazon Prime members offer same day delivery for orders over $ 35 or with a delivery fee of $ 2.99 for orders under $ 35. In comparison, Prime Now, Amazon's existing same-day service, only offers 20,000 items for same-day delivery. This is a significant expansion of Amazon's features on the same day. An annual subscription to Prime offers 2-day delivery of over 100 million items for $ 119 a year. Last month, Amazon announced that it had expanded its subscriber base to over 150 million members.


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With a new class of freshmen heading off to college over the next few weeks, parents, friends and relatives are scrambling to get their students situated and send them off with a memorable gift. Marketplace Weekend spoke to Emma McAnaw, market writer on BuzzFeed’s shopping team, about her picks for goodbye gifts for college students.
Subscription services make great, easy gifts, McAnaw said. Students love getting packages in the mail, and subscriptions can be for anything from healthy snacks to, well, less healthy treats. McAnaw recommends a $25 per month ramen subscription from CrateJoy.
Noise-cancelling headphones are one of McAnaw’s top picks. She said they’re a stylish, tech-savvy choice and a useful study tool.
A wacky but useful choice for new freshman is the Shlocker, McAnaw said. The Kickstarter-funded item is a lockable shower caddy, meant to deter roommates and hallmates from pilfering shampoo or searching through your toiletries.
To spruce up your student’s home away from home and make it feel more cozy, McAnaw recommends aromatherapy diffusers, nice bed sheets in muted tones, throw pillows and, above all, a mattress topper.
For homesick students, McAnaw found necklaces with states on them, available for a wide range of prices, to feel like home is just a bit closer. Need something more tangible? Cozy up to a pillow with your pet screen printed onto it, available on Etsy.
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We All Know That Paytm Is A Unicorn Startup Of India,Which Has An average Revenue Of 3,000cr Annually in Fy2019-2020
The Founder Of Paytm Startup Says That its payment transaction Increased to 700million usd Mark comparing to previous month of around 450mn usd their is 40% growth rate
Due to rise of corona pandemic people started using more online payments such as paytm. paytm says that it provides payments gateways through paytm payments bank provides such as paytm wallet,paytm postpaid,gift vouchers and also with standard payments methods like unified payments interface(UPI),Net banking and also transactions from all credit and debit cards.
The company said that 60% transactions are done through paytm payments bank,paytm wallet and UPI transactions and 42% transactions are done through its business partners creating and sharing links and invoices on its platform..The business partners such as indian railways,catering,tourism,zomato,swiggy,uber,ola,oyo,jio,bigbasket and many…….
paytm senior vice president praveen sharma said that paytm system has the capacity to manage 2500 transactions per second that ensures stability to our enterprise merchants see spikes during special events and sales..paytm assures to launch new solutions to make business process more simpler,faster,flexible and efficient.


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The TR Podcast 169.5 bonus edition: Q&A intensifies
We had a bit of trouble getting started last night on the live stream due to my technical incompetence, but once we worked that out,...
Intel aims to reinvent the data center
Last week, Intel hosted an event for press and analysts where it provided some updates on the state of its data center business. Then...
AMD touts unified gaming strategy
Last week at GDC, AMD held an event for the press highlighting its commitment to gaming and graphics while dropping a series of newsy bits...
ASUS's Eee Box B202 small form factor PC
Asus's Eee Box B202 is the tiniest, quietest desktop computer this side of the Mac Mini. But can the B202 do for desktops what the...
Bigfoot Networks' Killer NIC
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|God you're tiresome.||+57|


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Forgive the Game of Thrones reference, but winter is, indeed, coming and small business owners can expect energy prices to rise again.
Nine in 10 (94 per cent) small businesses believe energy prices are about to go up again, with two thirds (67 per cent) anticipating a rise of 10 per cent or more over the next year, according to research from Make It Cheaper.
Any increases in the cost of energy will not be welcomed by business owners, many of which already believe that they are paying too much for their gas and electricity.
In a survey of 500 business owners, the overhead considered to be the most unfairly priced was energy (28 per cent) followed by petrol/diesel (21 per cent), business rates (15 per cent) and bank charges (13 per cent). Other over heads considered unfairly priced include insurance, employment tax, rail fairs, rent and loans.
“The disproportionate cost of energy looks set to remain public enemy number one, certainly for the business community,” says entrepreneur and small business advisor Doug Richard.
“Anyone holding on for a drop in prices is in for a long wait. The best way to keep a lid on your energy bills is to get into a regular switching habit. And at whose expense would that be A handful of foreign-owned energy companies who?ve had their hands in the cookie jar for years. I can live with that.
Energy companies claim that the pressure on prices is due to increases in taxes that they are obliged to collect on the government’s behalf, but entrepreneurs do not empathise.
Around half (45 per cent) blame the suppliers’ push for profits as the reason behind the average 10 per cent rise in business electricity prices over the past 12 months.
?Of all the overheads we speak to businesses about, the relentless rise in energy prices has caused the most bitterness,” adds?Jonathan Elliott, MD of Make It Cheaper.


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Whereas most experts agree that subsidies paid for the construction and operation of fishing vessels increase capacity and therefore put additional stress on the resources, the effects on trade are less clear. It can be assumed that subsidies have an effect on trade whenever they have an impact on the volume of fisheries products moving across international frontiers or on the product prices. But very little research has in fact been carried out on possible trade distortions caused by subsidies, and few attempts to quantify them have been undertaken.
The only cases so far in international trade related to subsidies and fish exports stem from aquaculture, in which domestic producers have convinced their own governments to take action against purportedly subsidised products imported from abroad. With rising aquaculture production and trade we will surely see more of these cases in the future.
The question of subsidies in fisheries has recently been put firmly on the international agenda. Studies by the WTO, APEC, OECD as well as FAO are focusing on the use of subsidies in fisheries and the possible negative consequences on sustainability and trade.


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Dagger aficionado Sven Ruppert demonstrates dependency injection in a simple example aimed at declaring dependencies, specifying how to satisfy them, as well as allowing you to focus on the interesting classes.
A team of six developers have built an impressive tool to help app designers see what their app will look like before they even begin coding. In fact it’s so productive that Google just bought the company.
Our mobile team has created a nifty app to help devs get the best out of the JAX London conference.
Two age-old rivals are teaming up to collaborate on a new kind of enterprise mobility. But what does it mean for developers?
Some said it couldn’t be done. Others said it shouldn’t. But this developer is actively scaling out a future for Java in the iOS. Heres his story.
With zippier performance, better tooling, and additional support for diverse environments, Chocolate Factory language gives C a run for its money.
Last year, 91% of all web exploits used Java, while 99% of all mobile malware targeted Android devices.
Googles OS makes appearances on TVs, cameras and cars and hybridizes with Windows 8 desktops.
Bad news for Android as U.S. appeals court indicates a retrial for Oracle is on the cards.
Finns get their hands on first 450 devices running Sailfish OS, an Android app-running port of MeeGo.
The mobile games industry offers a fascinating case study into how users feel about in-app purchases
The mobile games industry offers a fascinating case study into how users feel about in-app purchases and how much cash they can rake in.
Jean-Baptiste Quéru leaves position at Google after conflict over release of factory images for Nexus 7.
The Java ecosystem, long a bastion of stability in an otherwise volatile industry, is often overlooked of late, overshadowed by newer, more hyped alternatives. In many respects, the unrest couldn’t have come at a worse time, as developer attention and focus is fragmenting under a constant stream of platform, language and framework fragmentation. What does this mean for Java advocates? RedMonk’s Stephen O’Grady explores and unpacks the recent events, and looks at likely scenarios moving forward with an eye towards the implications for Java, including the future of Java the language and Java the platform. Filming courtesy of Marakana – www.marakana.com


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We are nearly halfway into the year, which has already been eventful. Despite the market cooling off due to a number of factors, including rising inflation, there are still some trends to watch in 2022.
Environmental, Social, and Governance (ESG)
Most of us have become more aware of our environmental and social responsibilities in every aspect of our lives, and this has also impacted the investment and trading world. ESG means not just taking into consideration the usual financial considerations when investing but also taking into account environmental, social, and governance responsibilities and has become a big trend in 2022.
For those who are environmentally minded, evaluation of a company is based on the carbon footprint, whether they use recycling or green products, and if they use renewable energy, just to name a few considerations. Other factors include social and governance, and it takes a bit of research and analysis to understand how to evaluate ESG and how it works thoroughly.
This year the trend for ESG investing has seen a shift, making it as competitive as more traditional strategies. For example, Tesla has a strong ESG performance, scoring well on both social and environmental issues. CFD trading is a popular method as it gives access to Tesla stock as well as other popular brands while using smaller margin amounts. When researching what companies hold a good ESG rating, look at independent sources for accurate information.
Commodities outperformed the stock market last year and are also a popular trend in 2022, with predictions that high levels will last well into 2024. Commodities like oil, wheat, lumber, etc., have all seen significant price increases, with several global factors influencing these hikes. Although energy prices have already risen significantly in 2022, they are set to increase even more in the second half of the year.
CFD trading makes commodities more accessible, as world events influence demand and supply. Traders speculate on the price changes of commodities, including metals like copper, energies, or agriculture. Many opt for a diversified portfolio in times of inflation that includes commodities and traditional stock. It is easy to see why commodities continue to be a big trend as they are central to everyday life and are easier to understand.
2021 was a significant year for cryptocurrencies with massive price swings. Interest in the crypto market has never been higher, including increased attention from governmental bodies looking to establish regulations.
One of the most significant breakthroughs was the first Bitcoin (futures contracts) ETF on the stock exchange, making it a more mainstream and conventional option. Although crypto is a great way to diversify a portfolio further, it is still highly volatile, so generally, people do not invest what they are not willing to lose.
However, more and more mainstream organizations and companies, like PayPal, allow for the use of crypto on their platforms. The continued potential for growth in crypto is massive. Other related trends to watch are the Metaverse, AI, and blockchain technology.


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I had the good fortune to escape the Minnesota winter for a few days last week when I attended the Idealliance Postal Exchange Conference in sunny Clearwater Beach, FL. However, it wasn’t all sunshine and beaches for me and my associates Bob Rosser and Anne Skroch. We spent much of our time engaged with our peers from the mailing industry and the U.S. Postal Service discussing trends in mail distribution that will impact our industry in 2018 and beyond.
Idealliance always organizes a great meeting focused on hot-button topics related to the mailing industry’s operational and data interactions with the Postal Service. This year was no exception, with in-depth conversations with postal executives on USPS pricing initiatives, how technology is helping to improve USPS operational efficiencies, how the industry and the Postal Service can better share mail transportation data, and USPS postage payment and mail acceptance programs. In addition, we had wide-ranging conversations on the PRC 10-Year Proposed Rule for postal rate making, the future role of direct mail in multi-channel marketing campaigns, and how to take advantage of the changing economic landscape in the direct mail industry.
Recognizing Extraordinary Contributions to the Mailing Industry
The Postal Exchange Summit is also the venue for Idealliance to honor mailing industry leaders for significant contributions to strengthening cooperation between the mailing industry and the Postal Service. Anne and I were pleased to see our colleague Bob Rosser, Director of Postal Affairs at IWCO Direct, recognized with a Circle of Excellence Award for his inspiration and guidance in the development of the 2018–2020 Mail Supply Chain Strategic Plan.
The Idealliance Circle of Excellence Awards have been given annually by the association’s Board of Directors since 2005 in recognition of extraordinary contributions in service to the industry to advance best practices across the creation, production, and distribution of graphic and visual communication.
“At last year’s Postal Exchange Summit, we began to discuss a strategic plan the industry could present to the Postal Service for its consideration, one that would touch on our concerns and how we can work together to address them. Bob was the godfather of this cross-industry and cross-association initiative with the ultimate goal to put the supply chain and its range of partners as a critical factor working with the Postal Service,” said Idealliance President and CEO David Steinhardt in presenting the award. “This year’s recipients exemplify the kind of commitment to the work of the mailing industry that has enabled it to make significant progress as new technologies have been introduced and new marketplace demands encountered. We are grateful to them—and the 44 past Circle Award honorees—for their tremendous service on behalf of Idealliance to advance our industry with innovation and inspiration.”
Those of us who work with Bob know how passionate he is about building cooperation between mailers and the Postal Service, and how dedicated he is to keeping direct mail as a valuable tool in the direct marketing toolbox. This recognition is well deserved.
Way to go, Bob!
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Most texters, tweeters and all around social media fanatics ought to know that the latest round of emojis for iOS 12.1 includes more than just your usual hearts and smiley faces.
In fact, just in time for Chinese New Year this week, there is an emoji of a red envelope, signifying prosperity and wealth to the giver.
Among the other new emojis, there is also options for people to include red hair, gray hair, curly hair and an emoji for people who are bald. There are also emojis of mosquitos (ew), llamas and raccoons. Since the Unicode first launched, hundreds of emojis have been added as Apple keeps updating them with a wider variety. Expect more to come throughout 2019 and happy Chinese new year!
Images via apple.com


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The retail giant will reportedly expand its low cost TracFone offerings nationwide.
Bentonville, Arkansas (WiredPRNews.com) – Beginning October 18, Wal-Mart will expand its offer of lower priced mobile services nationwide. As reported by Reuters, the news is disheartening for competitors such as Leap Wireless International Inc. and Metro PCS whose stock fell Wednesday shortly after Wal-Mart announced its plans.
Soliel/Nelson Alpha research analyst Michael Nelson is quoted by Reuters as stating of the changes, “This clearly represents increased competition for the entire wireless sector and in particular for the limited pay in advance segment of which Leap and MetroPCS are really likely to be negatively impacted the most.”
Wal-Mart is stated in the report to have said that the response to a trial plan launched over the summer was overwhelming. The plan reportedly requires no contract and is expected to prompt other wireless providers such as Sprint Nextel to being offering similar services.
WiredPRNews.com – The latest Technology News
Photo Credit: Wikipedia User Stu pendousmat


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While prices paid to dairy farmers remain very strong at present, one area of concern is over how consumers and customers will behave when faced with higher milk prices on the shelves.
That’s according to Seán Molloy, chief ingredients and agri officer for Glanbia, who highlighted that high dairy commodity prices “ultimately have to be absorbed by the consumers and customers in the market”.
Speaking to Agriland recently, Molloy noted that the transfer of high prices into the cost of product that the consumer is buying can now be seen, something he highlighted as concerning.
“When we went through this before back a number of years ago, when we didn’t reach the highs of today but we got very close to 40c/L, there was significant resistance from consumers at that juncture which did result – combined with other factors – in a significant fall-off in demand and a reflective fall in pricing.”
The Glanbia officer stressed the need to remain conscious that there “comes a point where a shift in value may take place in the market”.
“The other observation – and you can see this in the Irish economy – is very high general inflation right across Europe. Food is at the lower end of that at the moment, but at the end of the day the customer or consumer is buying a basket of goods and they make choices,” he said.
Molloy noted that there is already evidence of this taking place in the local market and internationally.
He said that a growth of own-label product as opposed to branded product was beginning to take place in the domestic market and in Europe. There is also the possibility of consumers moving to dairy substitutes, though this is offset by the fact the prices for these substitutes are also quite high.
Molloy also noted that some economies which processors are selling product into “are at the much poorer end of income, where food accounts for a huge percentage of [the consumer] budget and in those countries, once you get to certain prices, you do start to impact demand”.
Molloy also highlighted that much of the positivity in terms of dairy prices at present related to constrained supply rather than particularly high demand.
“We’re seeing, right across the major production regions for dairy in the world, supply challenged and therefore concerns from buyers to ensure that they secure supplies,” he explained.
Despite the concerns, Molloy said that the short-term and medium-term future for dairy prices remains positive.
However, high input prices are likely to persist for some time yet.
As well as that, Molloy underlined that dairy prices to farmers and their input costs “don’t necessarily have to move in tandem”.
“Just because inputs are high doesn’t mean that the value of the output is going to be high. There may not be a correlation,” he said.
He noted that there is unlikley to be a significant turnaround in the direction of fertiliser and feed prices this year, which are being exacerbated by the Russian invasion of Ukraine, due to the importance of those two countries as cereal exporters (impacting feed production) and of Russia being a major energy exporter (impacting the supply of energy for fertiliser production).
“One would have to be positive on the milk price in the short term and medium term. My concerns are, when we go into next year, that’s probably where I would have more concern than in the months ahead of us,” Molloy remarked.


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PixelJunk Raiders is the subsequent unique coming to Google’s Stadia cloud gaming service. The title, a third-person rougelite that sees you battle by way of procedurally generated alien environments, will launch on the Stadia platform on March 1st. It’ll promote for $19.99 (€19.99), and will probably be included free with a Stadia Professional subscription. An announcement trailer payments PixelJunk Raiders as “Solely on Stadia,” suggesting this isn’t a timed unique like Crayta.
The announcement notes that PixelJunk Raiders helps Stadia’s State Share characteristic, which has beforehand been used with the Hitman games to let gamers to share particular elements of missions with each other. In PixelJunk Raiders, the characteristic permits your “positioned turrets, traps and devices to influence different gamers’ worlds.”
The discharge of PixelJunk Raiders comes precisely a month after Google introduced its choice to shutter its in-house game development studios, a division of a number of groups tasked with constructing unique video games for Stadia. Regardless of their closure, it appears Google nonetheless plans to carry unique titles to Stadia from third-party studios.
Different beforehand introduced exclusives for the service embrace video games from Rock Band developer Harmonix and Till Daybreak studio Supermassive Video games, in a deal that was announced last year. Uppercut Video games was additionally introduced as creating an unique title for Stadia. It’s unclear if these offers have been affected by Google’s current studio closures.


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Robert Llewellyn Jones talks to Philip Hall, the site director of Tillery Valley Foods, one of the biggest food manufacturing operations in Wales
TILLERY Valley Foods, on the Cwmtillery Industrial Estate, is an exemplar of the economic change the Valleys have experienced.
Just down the road is the site of the Six Bells Colliery where, 50 years ago, a gas explosion ripped through the mine killing 45 men.
Today the name is a reminder of an industry that created economic prosperity which disappeared with the demise of coal.
It was against this background that entrepreneur Chris Bradshaw set up Tillery Valley in 1984, having identified an opportunity in the marketplace for chilled foods.
This coincided with a number of hospitals no longer being allowed to make their own food and presented the company with the opportunity to step into the vacuum created.
Now the business has grown to supply chilled and frozen meals to hospitals around the UK and led, in 1996, to it being bought by the French multinational Sodexo.
“By 1996 turnover had grown to £18m and Sodexo decided to invest £7m in the business, which resulted in the main part of the new factory being constructed,” said site director Philip Hall.
“Following a period of growth over the ensuing six years the decision was taken to introduce a new management structure, which has taken the business on to the next stage of its development and a £30m turnover.”
In 1984 the company employed just 10 people.
Today there are 350 on the payroll making Tillery Valley Foods the largest employer in Abertillery.
“We primarily supply chilled and frozen food that’s ready to be regenerated to the healthcare sector and deliver to approximately 120 hospitals and trusts around the UK,” Mr Hall said.
“Unfortunately the majority of these are outside Wales where we have very little business.
“We supply Scotland and Northern Ireland – but only Neath Port Talbot in Wales along with a couple of care homes.”
The reason for this, he said, was that the majority of hospitals in Wales keep their catering in-house for employment reasons. Consequently the majority of hospitals his firm supplies are in London, the Midlands and the north-west of England, where the large, urban conurbations are and where space within these sites is at a premium.
Over the past four years the company has grown around 40% while driving through improvements in both operations and quality. These have been reflected in customer service while at the same time driving cost out of the business.
The result has been an increased value-for-money offering which has led to the winning of new business.
Mr Hill said: “In conjunction with this we have taken the business forward across all the areas you would have anticipated. Absence has been reduced from 11% four years ago to its current figure of 2.6%.
He continued: “Most food factories target 5% so there has been a cultural shift in people’s attitude to being in work. We have driven waste down and recycling up. Four years ago it stood at 15%. Currently it stands at 82% to get a factory that employs 350 people to recycling 82% of its waste is a significant development.
“It means we are now beginning to make money out of our waste disposal.”
These green credentials are something Mr Hall is proud of as is the improved health and safety programme staff are now required to undertake.
He said: “Accident levels have dropped to about 40% of what they were four years ago following the appointment of a health and safety manager.”
He added: “We were the first food factory in Wales to gain Carbon Trust recognition, which in turn resulted in us winning an environmental award from Sodexo, who only give out one a year. When you consider Sodexo has 2,300 sites employing 43,000 people in the UK generating a turnover of £1.1bn it’s been a great accolade for us to be singled out.”
At its Cwmtillery site the company buys fresh produce which is then processed in its own butchery and pastry rooms.
There are 400-kilo cooking pots which cook anything from 20 kilos upward every day to meet menu requirements around the country.
“Here we compose a menu for a hospital that is nutritionally based,” Mr Hall said. “To do this we employ two dieticians, who work for us full-time and come up with a menu designed to meet all of the needs of the hospital.
“These can include catering for those who find it hard to swallow and need food which is texturally modified. Once the menu is designed the food is made available in a chilled or frozen format which work on a two to three-week cycle. To facilitate this we employ a sales team that supports the hospitals by training staff in the regeneration of food.”
When the chilling and freezing is completed and each product stamped, the meals are selected for next-day delivery in the company’s own fleet of refrigerated trucks to distribution hubs in Croydon and the north.
Asked about the future, Mr Hall indicates two distinct strategies.
The first is to continue growth in the healthcare sector and to developing its Meals on Wheels business.
He added: “We are trying to form partnerships with other companies to supply them with our food.
“So as well as Meals on Wheels and hospitals we are also looking to supply the catering sector serving restaurants and pubs including a chain in Cardiff.
“We already supply Sodexo Prestige which caters at prestigious events like Ascot, the Chelsea Flower Show and this year the Open Golf Championship at Sandwich. Next year we will supply food to volunteers at the London Olympics, which is a contract worth £250,000.”
The second element will capitalise on the growth factor by bolting on new areas of activity like prestigious events and Sodexo’s reputation as one of the largest catering companies in the UK.
“Tillery Valley Foods can produce value-for-money products many of which are sourced locally,” Mr Hill said.
“Last year we did a deal with local farmers to take 600 lambs which we then process and prepare here in our own butchery. In all we inject some £8m into the agricultural sector through our policy of sourcing locally.”


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MOUNTAIN VIEW — Google’s self-driving car has left the freeway fast lane for the much more complicated obstacle course of city traffic.
After driving thousands of miles on the streets of Mountain View, the company said Monday its cars can now navigate through everyday driving situations that include traffic signals, curbs, pedestrians, cyclists and other hazards typically seen on city streets but not freeways.
But it will be a long time before you’re buying self-driving cars from your favorite dealer. There are a host of unresolved regulatory issues, as well as the need for more rigorous testing.
“It’s going to be many, many years before people trust those kinds of vehicles,” said Brian Blau, research director for consumer technologies at the Gartner research firm. “But without companies like Google investing in the research and science behind it, we’ll never get there. You have to take baby steps before you can walk. And you have to learn to walk before you can run. They’re still in the learning-to-walk phase.”
Google said the cars are progressing rapidly.
“As it turns out, what looks chaotic and random on a city street to the human eye is actually fairly predictable to a computer,” Chris Urmson, Google’s self-driving car project director, wrote in a company blog post.
“We’ve built software models of what to expect, from the likely (a car stopping at a red light) to the unlikely (blowing through it). We still have lots of problems to solve, including teaching the car to drive more streets in Mountain View before we tackle another town, but thousands of situations on city streets that would have stumped us two years ago can now be navigated autonomously,” he said.
Mountain View police said they could not immediately say whether any Google self-driving cars had been involved in any accidents or given traffic citations.
Silicon Valley forecaster Paul Saffo said the future of driverless cars has already arrived.
Large mining operations in Australia now use gigantic driverless trucks, he said. And affordable consumer cars in the United States already park themselves and come equipped with an arsenal of anti-collision systems that automatically brake a car faster than a human driver can react.
“But when can I buy my autonomous vehicle?” Saffo asked. “That’s trickier.”
Saffo believes the first consumer-grade driverless cars will be expensive and carry the aura of “the Tesla effect in which the superrich will be the early adopters who will pay way too much for a robotic car because it’s cool and they can very flamboyantly read their iPads and sit in their driverless cars making phone calls and doing work while everyone else is stuck in traffic.”
In response to a question from this newspaper about what comes next for Google’s driverless cars, the company said in an email, “We haven’t made firm decisions about when and how we would like to make our technology available to consumers.”
The driverless car program, launched in 2009, had logged 300,000 miles on about a dozen vehicles by August 2012, the last time the company gave an update on the program. The cars now have logged 700,000 miles.
Last month, the California Department of Motor Vehicles held a public hearing in Los Angeles aimed at developing regulations by the end of this year for driverless cars, which could set the tone for national policy. Three other states have rules governing driverless cars, according to The Associated Press, but those policies mostly focus on testing.
At the DMV’s March hearing, some privacy experts chastised Google for pushing back against privacy guarantees when the Legislature passed a law in 2012 requiring rules on testing and public operation of driverless cars.
“How would Google monetize this?” Blau asked. “It’s hard to see Google as a car company. But one of the main corporate missions of Google is to be the knowledge company. Imagine the amount of data Google could collect from driverless cars — where they go and what they do.”
But with the potential to efficiently move people in separate vehicles at high speeds, driverless cars could revolutionize the way people move around in large numbers, Saffo said.
“Anybody who hates traffic should like robotic cars,” he said. “This is not about a robot driving your car. This is about a vast sweeping change in our transportation systems.”
Contact Dan Nakaso at 408-271-3648. Follow him at Twitter.com/dannakaso.


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Farhan Akhtar has confirmed that Inside Edge season 2 is on the way. Farhan co-owns Excel Entertainment – along with Ritesh Sidwani – which produces the series for Amazon Prime Video. The Lucknow Central actor is also open to doing web series.
This is big news for web entertainment in India, Inside Edge was first Amazon original for the country. As with Inside Edge, Netflix’s first Indian original Sacred Games – starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte – is also said to break records.


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Another Chocolate Bash location to open its doors on the West Coast in 2020.
The new franchise is located in Glendale, CA, bringing the running total of Chocolate Bash operating stores to five. The new territory is owned by Mashiur Khan, being the second franchise in the Chocolate Bash network.
The three corporate-owned locations are in Newport Beach, Los Angeles, and Tustin. The first franchise location is in Claremont, CA.
The company first opened its doors in 2015, founded by Rasha Albasha. The brand serves crepes, fruit, and other menu items using imported European chocolates. Albasha explains that the quick success of the company was evident from the first few months of operation. “Our first location was on Newport Beach. We had lines out the door with zero advertising,” stated Albasha. From there, the founder sought to open new locations, eventually making the move to develop the franchise in 2019.
Chocolate Bash’s franchise opportunity includes everything a franchisee needs to build the business, including marketing guidance and collateral designs, comprehensive training for all areas of operation, and ongoing support for the life of the franchise . “With the help of our franchise development team, we’ve been able to share our model with others,” stated Albasha.
According to Albasha, there are still plenty of territories available. “If someone has a passion for this business and wants to be a part of the Chocolate Bash expansion, now really is the time to get on board,” said Albasha. For more information on the Chocolate Bash franchise offering, interested individuals can go to https://chocolatebash.com/franchising-information.
About Chocolate Bash
Chocolate Bash is the best destination for sweet crêpes and waffles with all the genuine flavors found overseas! They have a variety of menu options, catering services, and online ordering. For more information on Chocolate Bash, visit their website at https://chocolatebash.com.


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By Arpan Mukherjee
Gold started the week higher in the Asian session Monday helped by physical demand. Technical indicators suggest prices are moving toward the psychological resistance at $1,700 a troy ounce.
Spot gold was at $1,690.30/oz at 0444 GMT--up $5.60 from its previous close.
Analysts expect gold to be supported in the near-term on improved physical demand ahead of the Lunar New Year next month. An upbeat China reading is likely to underpin demand. China's fourth-quarter gross domestic product announced Friday beating expectations expanding 7.9% on year.
Gold has shown "slow but steady progress higher" and it appears that the market "wants to test the waters around $1,700 in the short term," bullion dealer MKS Finance said in a report adding that technical indicators are firmly in positive territory.
In Japan the market remained firmly focused on a Bank of Japan meeting scheduled to conclude Tuesday. Policy makers are expected to launch fresh monetary-easing measures that may fuel weakness in the yen and could be bullish for Tocom gold.
For Japanese traders the important level remains 5,000 yen a gram and a break above that will likely spur selling in the physical market, traders say.
Meanwhile, spot silver was at $31.96/oz--up 7 cents.
The physical silver market is taking support from news last week that the U.S. Mint suspended sales of silver coins after running out of stock, a Singapore-based bullion dealer said. Suppliers won't receive more until next week which should help tighten the market, he said.
Precious metals are experiencing seasonal demand as people buy coins and bars in the run up to the Lunar New Year in early February.
Other precious metals were mixed with spot platinum at $1,671.25/oz--up $6.25--while palladium was at $718.40/oz--down 60 cents.
-Clementine Wallop contributed to the article.
Write to Arpan Mukherjee at firstname.lastname@example.org


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In order to liven up the environment in which prisoners are confined to, especially over the looming family holidays, pupils from the two schools will draw 1 000 handmade Christmas cards for approximately 1 000 inmates of the Windhoek Correctional Facility while Shoprite supermarket will give them 1 000 gift packs.
Managing Director of Shoprite Namibia, Paul Malan said in a statement that “making a positive commitment is more than just providing a great service and quality product at the lowest prices possible, it’s about building relationships”.
Colette Rieckert, managing director of Gymnasium Private School, said they are very pleased to be part of the project, adding it is their way of giving back to the community with this small gesture.
Kosmos 94.1 and partners will hand over the special Christmas cards and gift packs to the inmates on 06 December 2017.
Kolie van Coller, managing director of Kosmos 94.1, expressed excitement about the handover, and thanked all partners involved in the project.
First Lady Monica Geingos will be the guest of honour during that event.


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The National Information Technology Development Agency (NITDA) says it has trained 20 artisans in digital skills and Information Communication Technology (ICT) in Kano.
The Director General NITDA, Mr Kashifu Inuwa-Abdullahi, said this at the training closing ceremony in Kano on Friday.
The five-day training tagged: ” Digital Skills for Artisans” was done in collaboration with the Federal Ministry of Communications, Innovation and Digital Economy.
Inuwa-Abdullahi, who was represented virtually by the agency Acting Director Digital Literacy and Capacity Building, Dr Amina Sambo, said the training was aimed at empowering and equipping youths with digital skills.
He said that with a knowledge in ICT, the participants would be digitally literate globally and self reliant.
“Nigeria has a target of 95 per cent Digital Literacy skills, we want by the year 2030, Nigerians have more digital literate skills, because it has become part and parcel of our daily life”
He added that the training would empower the participants to be able to protect their digital devices from hackers and use various applications on Google, Instagram and Facebook digital content in getting source of income.
“Location is not a challenge as Kano has many hubs, join to improve your digital workforce globally not only in Nigeria.”
The DG urged the participants to make judicious use of the starter packs given to them.
The News Agency of Nigeria (NAN) reports that the participants are drawn from Dala Local Government Area of Kano, were given Laptops computer and N20,000 cash each as a starter pack to improve their businesses.
Mr Aliyu Madakin-Gini, member representing Dala Federal Constituency, commended the Federal Government and NITDA for their support and kind gesture.
Madakin-Gini, represented by the former Chairman Dala Local Government, Mr Suraj Imam, urged the participants to utilize the knowledge they acquired well and not sell the laptops given to them.
Speaking on behalf of the beneficiaries, Mr Abubakar Atiku-Mu’azu, commended the Federal Government for allowing them to acquire new digital skills.
“We hope the training will be a continuous project to equip other unemployed Nigerian youths with digital skills,” he said. (NAN)


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Reality TV star Jake Quickenden has fulfilled his dream of becoming James Bond for the day, as part of a new charity fund-raising initiative for Comic Relief involving Sainsbury’s.
The ‘I’m a Celebrity’ and ‘X’ Factor contestant recreated the iconic character to celebrate the 12 Golden Noses competition.
Eleven Golden Noses will be randomly hidden in Red Nose surprise bags across Sainsbury’s, Oxfam and the Red Nose Day Online Shop: nine across Sainsbury’s stores nationwide and Sainsbury’s online; one in Oxfam stores and one in the Red Nose Day Online Shop. The 12th Golden Nose can only be won through the Schools Deposit Scheme. Any person who finds a Golden Nose and claims before March 11 2015 will be offered a VIP London experience.
A Sainsbury’s spokesperson said: “We’re really happy that Jake took part in our Red Nose Day campaign this year to help us raise awareness of the nine limited edition Golden Noses hidden in our Red Nose surprise bags, that shoppers can pick up in-store or online.
“We’ve been a supporter of Comic Relief since 1999 and in 2013 we raised a huge £11.5m. But we’re hoping that this time we can make an even bigger difference to those in need.”
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise: at least 60p from each £1 Nose goes to Comic Relief to help transform the lives of some of the poorest and most disadvantaged people in the UK and across Africa,
Jake commented: “It was fun getting into character as the nation’s most famous spy – who doesn’t want to step into James Bond’s famous shoes for the day, especially when it’s for a great cause? I was lucky enough to be the first in the UK to show off the limited edition Golden Noses that are available this year. What’s more, if you find one, you’ll win an amazing prize, as well as raise money for a worthy campaign.”


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Ferrari chairman Luca di Montezemolo is to step aside as Ferrari chairman on 13 October 2014, the Fiat Group announced today. Di Montezemolo - or LDM, for short - will pocket €27 million (£21m) in severance pay in return for agreeing to not compete against Fiat before March 2017.
His successor? Fiat Chrysler chief executive Sergio Marchionne. Fiat owns 90% of Ferrari stock.
The two have clashed publicly in recent months over Ferrari strategy – and who was really in charge. The spats have been played out in public and insiders said it was only a matter of time before Marchionne flexed his muscle. He called Ferrari's lack of F1 success 'unacceptable' at the weekend.
Read CAR magazine's Luca di Montezemolo interview from 2011 here.
It is believed that di Montezemolo disagreed with Fiat's ambitions to bolster Ferrari road car production from its current 7000-a-year cap. But the F1 team's lack of success had become a millstone around LDM's neck.
Luca di Montezemolo's tenure at Ferrari
The 67-year-old has led a charmed life at Ferrari - in a career stretching back to the days of Enzo Ferrari. See his resignation statement in full here.
He has led the company for 23 years since Enzo's death and is responsible for turning a low-volume supercar specialist into the modern sports car giant it is today.
Some may rue di Montezemolo's move into fringe activities - Ferrari World theme parks and merchandise spring to mind - but such licensing activities have been about the bottom line and boosting profits. And that's been pumped back into the product range.
This is how we would prefer to remember LDM's time in charge: for leaving the company with arguably the strongest road car line-up it's enjoyed in years: the 458 Italia is perhaps his crowning achievement, knocking back challenges from the likes of McLaren to move the junior Ferrari benchmark even higher.
He has also spearheaded a product expansion, which has introduced a broader product portfolio: cars such as the California coupe-convertible and four-wheel drive FF shooting brake have been relatively pioneering for a supercar manufacturer operating at this level.
No wonder sales trebled and revenues soared tenfold under di Montezemolo's leadership.
Ferrari F1: a low point in LDM's tenure
However, while the road car division has gone from strength to strength, the scuderia's 1 chances have waned in recent years.
Despite having two of the best drivers on the grid, some of the finest facilities of any F1 team and the weight of history behind it, Ferrari's F1 efforts have stalled in 2014, piling pressure on to di Montezemolo.
It's currently enjoying its least competitive season for a generation. Its last F1 championship? Back in 2007. Tellingly, LDM shook the team up in the wake of the Spygate scandal, under which employee Nigel Stepney was alleged to have leaked information to rival teams.
Jean Todt stepped back and Stefano Domenicali took over as team principal. The wilderness years began.
In a statement issued this morning Marchionne said: 'Luca and I have discussed the future of Ferrari at length. And our mutual desire to see Ferrari achieve its full potential on the track has led to misunderstandings which became visible over the last weekend. I want to thank Luca for all he has done for Fiat, for Ferrari and for me personally.'
What's next for Ferrari?
Marchionne is believed to have big plans for Ferrari. The Fiat Group sold around 4.4 million cars in 2013 - but Ferrari contributed 12% of its operating profits.
We would wager that the Fiat Chrysler powerhouse has a vision for how its premium brands - Ferrari, Maserati and Alfa Romeo - work alongside Fiat, Chrysler, Dodge and Jeep.
Such news may worry some tifosi. It certainly did LDM. 'Ferrari is now American,' which represents 'the end of an era,' di Montezemolo told friends, according to Italian newspaper Il Corriere della Sera.
Which explains his departure, announced today.
Luca di Montezemolo's resignation statement in full


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Austin’s Proposed EV Charging Rules Regulate Station Locations, Size
City planners say the new rules would ensure an efficient distribution of charging infrastructure across the city and prevent an overconcentration in residential areas.
Google Maps Introduces New Transit, EV Features
It will now be easier to find electric car charging stations and transit options.
EV Infrastructure Booming in Suburbs, Cities Lag Behind
A lack of access to charging infrastructure is holding back EV adoption in many US cities.
Industry Leaders: Automakers Must Cut EV Battery Weight in Half
Experts call for lighter batteries, diversification of fuels, and a shift away from private cars and towrad public transit.
California EV Owners To Lose Carpool Lane Privilege
A program that began in 1999 to encourage more electric car ownership is set to expire next year without Congressional and state action.
Congress Hears Rural Transportation Challenges
A Congressional subcommittee heard testimony from rural transportation officials, transit providers, and lawmakers.
Power Demand is Surging in US
The U.S. has entered a new power paradigm according to a new energy analysis that warns of unprecedented new demands for power, largely from “new manufacturing, industrial, and data center facilities,” and the grid is not prepared for the surge.
How New Federal Rule Could Impact EV Adoption
An adjustment to federal pollution limits will require a greater share of low-carbon vehicles, but the rule also gives automakers some flexibility in deploying electric and hybrid cars.
Study: How EVs Perpetuate the Harms of Car Culture
While they emit less pollution, electric cars don’t solve many urgent issues like sprawl and fine particulate pollution.
New Jersey Bill Would Raise Gas Tax, Create EV Registration Fee
The bill’s supporters argue that increased revenue is needed to keep up with the state’s infrastructure and transportation needs.
Chicago Readies Region for EV Charging
Chicago-area municipalities can take advantage of a new grant program to prepare their infrastructure for electric vehicles.
Arizona Building Out its EV Charging Network
The state will add 21 new fast-charging stations in the next two years along interstate highways.
Hertz Sells off Tesla Fleet
The rental giant is replacing the electric vehicles with gas-powered cars, signaling a setback for the EV industry.
Federal Government Awards $623 in EV Charging Grants
The grants will fund roughly 7,500 new chargers in neighborhoods and along key freeway corridors.
California Poised to Lose Up to $4 Billion in Gas Tax Revenue
States must find other ways to fund transportation projects as the transportation sector moves toward decarbonization.
Report: Southern California’s Salton Sea Region Holds Vast Lithium Reserves
Imperial County, a quiet agricultural region in the Southern California desert, could become the nation’s leading lithium source.
New EV Credit Rules: What You Need to Know
Just 13 electric car models are now eligible for federal tax credits.
US Road Design Manual Gets Multimodal Update
The long-awaited changes include road design elements and signage aimed at improving safety for pedestrians and cyclists while planning for autonomous vehicles.
National EV Charging Effort Kicks Off
The first charging station funded by the federal infrastructure law just began operating in Ohio.
Norway’s EV Boom Could Entrench Car Dependency
The Scandinavian country is a pioneer when it comes to EV adoption, but there are downsides.
Tufts University, Department of Urban and Environmental Policy & Planning
City of Universal City TX
ULI Northwest Arkansas
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.


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Tuesday, December 9, 2014
Shares in Taiwan on Monday fell by 19.28 points, or 0.2 percent, at 9,187.29, while the U.S. dollar gained NT$0.093 to close at the day's high of NT$31.285.
Monday, December 8, 2014
HTC Corp.'s share of the United States smartphone market continued to fall in the three months ending in October as the Taiwanese manufacturer struggled through a product transition period.
The number of visitors to Taiwan's IT Month annual trade show, which concluded its Taipei leg Sunday, soared to a record high of 12 years boosted by strong buying of 4G-enabled smartphones and tablet computers.
Sunday, December 7, 2014
Restaurants and hotels in Taiwan are gearing up to grab more of the Christmas spending pie with new menus and promotional campaigns to take advantage of rising patronage during the season.
Saturday, December 6, 2014
The Ministry of Transportation and Communications (MOTC) plans to cooperate with other related departments to demand that the U.S.-based Uber — an app that provides ride-sharing services and that has expanded to 45 countries around the world — be pulled from local app stores as Uber's services run contrary to local regulations.
UBS Securities has revised upward its forecast for Taiwan's gross domestic product (GDP) growth in 2014 on solid economic growth outlook for the fourth quarter.
Taiwan's consumer price index (CPI) rose 0.86 percent in November from a year earlier amid lower fuel prices, showing moderate growth from the 1.06 percent year-on-year increase in October, according to government statistics Friday.
As hiring is expected to continue to expand through the first quarter, some 71.3 percent of employees surveyed by an online job broker have indicated that they plan to change jobs before the Chinese Lunar New Year holiday in February.1 Comment
Shares in Taiwan fell Friday as investors took cues from lackluster performance on Wall Street overnight, but the index still ended above 9,200 points as the financial sector continued its momentum, dealers said.
The U.S. dollar fell against the New Taiwan dollar Friday, shedding NT$0.005 to close at NT$31.192 as the strength of the euro encouraged traders here to buy into the local currency, dealers said.


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Residents, businesses and schools will be out on the streets this Saturday to sell furniture, books,
clothes and vintage items as part of a massive city-wide market.
The organiser of the Garage Sale Trail has set up a website on which vendors can register their garage sale.
Shoppers can then use the website to locate the sale they are interested in.
Forest Lodge resident Floria Cameron said: “I think it is a good idea.”
She will be setting up a stall to enable others to reuse household goods.
“We have had garage sales before, but we’re hoping this is bigger because everyone is doing it.”
Local businesses are taking part and they are getting local residents to join them.
Dynn Szmulenicz, one of the owners of The Little Guy on Glebe Point Rd, attended last year’s event.
“Last year, we walked around doing the trail ourselves. This year, we thought it’d be a good idea doing it ourselves,” he said.
He is planning to provide space in his bar so that local residents can bring things to his bar to sell.
Vintage furniture store Junktique in Glebe also took part in the Garage Sale Trail last year.
Owner Paolo Gnecchi said he expects a lot more shoppers this year than last year.
He said the garage sale was a good way of keeping items in good condition out of the landfill.
“Not only older stuff is better, they’re more beautiful,” Mr Gnecchi said.
“With new furniture, they use plywood and chipboard. But with the old stuff, they use real timber.”
Andrew Valder, co-founder of the Trail, said the event added to the sense of community.
“It was an incredible way for people to meet their neighbours,” Mr Valder said.
“We did some research post-event and we found out that on average people met six neighbours they previously didn’t know.”
There were more than 1,600 garage sales in the Garage Sale Trail last year when it was first expanded to a national scale. This year, over 2,000 sales will take place around Australia; the majority will be in New South Wales and Victoria.
By Jeff Li


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Georgia Foster is offering to help Tesco employees who are suffering from Anxiety for free. She is offering her Calm and Confident You program, which helps people who suffer from anxiety, for free. The program that has helped people all over the world to overcome their anxiety could provide Tesco staff with the help they need.
London, UK -- (ReleaseWire) -- 02/04/2016 --Dave Lewis the big boss from Tesco this week announced with a straight face that his employees are going to be better off with the new pay deal. However, those same employees have said on different forums and to the media how moral was low and how they were upset, shocked, and stressed over the new working conditions and pay deal. One person who wants to help those Tesco employees overcome that anxiety is the world famous hypnotherapist Georgia Foster, who is offering her help for free.
Georgia Foster often seen in the media launched a program called The Calm and Confident You program (https://ix273.infusionsoft.com/app/form/ccy-article-supermarket); it helps people overcome their anxiety problems by using the program for half an hour each day. The program that is backed and supported by medical professionals and scientific evidence is helping people all over the world, but now, Tesco staff can use it for free to help deal with the shocking news this week.
Many Tesco employees have said they are suffering from Anxiety over the news that their doubled time has been taken away and some of their night premiums. Some have said they are worried about the future with some sharing their concerns on forums that they are suffering from stress and anxiety over the pay deal news from Dave Lewis. Georgia Foster wants to help those people and understands how serious anxiety can be.
That is why all employees from Tesco who are suffering from anxiety can use her program for free by visiting https://ix273.infusionsoft.com/app/form/ccy-article-supermarket
Georgia Foster said: "I understand how upset many people are this week after it was announced that their double time at Tesco and other benefits will be taken away. On forums and social networks, Tesco staff have said how upset they are, and some have said how ill they feel. I want to help and have made my program available for those people for free.
Tesco employees have seen their world turn up side down this week, but by using the Calm Confident You program, it can help people overcome the anxiety they may be feeling.
The program can help people manage their anxiety problems with less than half an hour a day
Learn the powerful Inner Dialogue Psychology theory that has changed 10,000's of Georgia's clients' lives all over the world
This program is online and also fully downloadable if you choose
No need for expensive one to one therapy, saving you hundreds!
Start living more right now with these proven techniques
Risk-free with our 45 days 100% money back guarantee to you
To learn more about the Calm Confident You program and how it can help someone who has anxiety, please visit https://ix273.infusionsoft.com/app/form/ccy-article-supermarket
Note: The author, public speaker and professional hypnotherapist is offering members of the press to try the program for free by contacting her. She is available for interview to talk about the program.
About Georgia Foster
Georgia Foster's revolutionary hypnotherapy has changed tens of thousands of lives all over the world. Her easy to follow, amazing strategies are specifically designed to shift your thinking and replace old habits with powerful, positive, new ones.
Company Name: Calm Confident You program
Contact Person: Georgia Foster
Phone: +447768 858 828
Country: United Kingdom


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Study Finds That Two Out Of Five Children In India Have An Unhealthy BMI
In India, a country where malnutrition among children is a major concern in rural areas, a study has shown that the BMI of kids in urban areas is also cause for concern. The study, conducted by EduSports, a physical education and school sports enterprise, found that a concerning amount of children do not have appropriate BMIs.
The Body Mass Index (BMI) is calculated by dividing an individual’s mass by their height squared. The value is then compared with a standardised chart that tells the individual whether they are underweight, normal, overweight, obese or clinically obese.
What Did The Study Find?
First reported in Times of India, the study, conducted by looking at 1.48 lakh students in 87 cities, found that two out of five children in the urban areas surveyed had an unhealthy BMI. Meanwhile, 50% did not have adequate lower body strength.
What Can Be Done?
While EduSports suggests a better planned and executed fitness program in schools, we also think diet also should play a major role in combating the problem. Many kids enjoy a diet of junk food, from biscuits and chocolates each day to packets of instant noodles every other day.
Instead of giving kids these foods each day, parents could try to keep them as treats and instead fill their kids’ diets with vegetables and fruits. Try out these recipes, which can make vegetables more appealing to your child!
Combining both fitness programs and a better diet will go a long way in combatting the BMI problem and help children lead healthier lives.
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The new Time.com is here.
Well, it should be here for some of you, anyway. A spokesperson said that the first few users should see the new layout now, and it will continue rolling out tonight and tomorrow.
Time has been talking about the relaunch for months now, matching the talk with new hires (it has has made 35 of them since April) and by bringing on design studio Big Human.
Nancy Gibbs, who was named managing editor in September, said that the redesign is phase four or five of a longer-term process — the magazine has already been placing a bigger emphasis on things like mobile and video, we can expect to see additional changes in the months to come.
You can see the new homepage in the screenshot above. As news homepages go, it’s not all that radical. Gibbs described it as a “higher protein version” of the current one, a homepage that’s able to accommodate more content in general, and more breaking news in particular. The latest stories are featured on the left rail, the most important current news is highlighted in the central area called The Brief, and columnists and other features show up on the right.
Along with the redesign come relaunch sponsors (Citi, Siemens, and Advil), as well as new ad units. Any banner ad can now be “magnetized,” said Publisher Jed Hartman, meaning that when a reader clicks on them, it opens larger ad in the center of the screen, and different sections of the ad can be activated by clicking on different parts of the original unit.
And like other publishers, Time is offering native ads that are presented in the style of editorial content (while being marked as sponsored). These aren’t the first native ads on Time.com, but Hartman said they had to be “retrofitted” for the site before — this time, they were incorporated into the “ground floor” of the redesign.
Oh, the ads have been moved to the left rail, which might sound like a minor change, but it makes them more prominent, Hartman said.
The site uses responsive design, so elements will shift to accommodate the smaller screens of tablets and smartphones. When I asked if some elements might be applied to Time’s mobile and tablet apps as well, Gibbs replied that it’s “the philosophy” that carries over: “We want the experience to be customized for the platform.”
The redesign, by the way, was originally supposed to happen last fall. Gibbs said the delay was less technical and more editorial — Time was working on big feature about 1 World Trade Center that would highlight both its technical and editorial capabilities. The feature is supposed to go live on the website tomorrow morning, with a panoramic, interactive image taken from the top of the building. (Time photo editor Jonathan Woods and his team had exclusive access to the spire at the top of the wire, and they worked with startup GigaPan to create a “13- foot long aluminum jib” that was used to create the image.)
The feature will also be the cover story in the print magazine, with a three-fold cover, and there are plans to release book in April, too.
With all the changes, I asked Gibbs if the editorial vision has changed as well.
“I think the editorial opportunity has expanded,” she said. “To tell great stories, help people understand what’s happening, why it matters — to the extent that that’s our editorial vision, we have the opportunity to do that for much bigger audience.”
Time says the website saw 23 million unique visitors in January, an increase of 118 percent year-over-year. And mobile now accounts for 45 percent of its traffic.
Update: The 1 World Trade Center feature is now live here.