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Our focus and applications are in a different segment, and are actually complementary to other solutions. 2020 is said to be a new starting point for innovation and blockchain technology is supposed to play a vital role. Various predictions show that the global blockchain technology revenues will experience huge growth, with the market expected to climb to over $23.3 billion in size by 2023. The financial sector has been one of the quickest to invest in blockchain, with over 60 percent of the technology’s market value concentrated in this sector. A Juniper Research has recently found that nearly 6 in 10, which is around 57 percent of the large organizations are either in the process or actively considering deployment of blockchain technology.
- We have developments here, but the space itself is not that far yet, as anything related to identity on a government level is extremely hard to implement.
- As part of our adoption strategy, parties will be upgrading from stage 1 to Live Contracts.
- Moreover, this technology can enable devices to make automated microtransactions.
- ‘Fueling the financial industry with open source cross-border payments’.
- A reality check on key technological drivers for the new decade.
Data is the focal point of our coverage on Big on Data, so following up on fellow columnists Andrew Brust and Tony Baer’s predictions, here’s our own round of things to keep an eye on in the 2020s. Yet again, this is fully about data and workflow management, not about payments or store of value. We are not trying to infringe on the BTC narrative. But this article is not to give you predictions on Bitcoin cycles and tell you when to finally execute your Cybertruck pre-order. ‘Blockchain applications in healthcare’.
IoT devices are equipped with special sensors to synchronize actions, regardless of the user’s location. This implies a permanent connection to the network, which increases security requirements. Blockchain technology can offer a secure and scalable framework for communication between IoT devices. Moreover, this technology can enable devices to make automated microtransactions.
For instance, the European Union data protection law, General Data Protection Regulation , became effective in May 2018. GDPR aims to safeguard EU citizens from privacy and data breaches. Such regulations are impelling companies across the globe to make investments for enhancing data security.
Not Just Private Or Public Blockchains
“Start thinking of your favourite popstars as investment possibilities. Maybe next year he or she may already be tokenised by fanadise. Next, they are playing in a metaverse in front of millions of people instead of 50k in a stadium,” explained Jakub Chmielniak, Co-Founder of Fanadise, the number one social media NFT platform. The market witnessed growth amid the COVID-19 pandemic in 2021. Blockchain technology plays a vital role in developing a platform for managing the COVID-19 pandemic. Various hospitals are using blockchain technology for tracking the COVID-19 vaccine.
For instance, in July 2021, Square, a payment company, announced that it is launching a business dedicated to DeFi using bitcoin. The financial services segment dominated the market in 2021 and accounted for more than 38.0% share of the global revenue. Financial services use blockchain technology for managing financial transactions taking place in businesses. Blockchain technology provides secured and efficient transactions, and this is driving the demand for the technology in financial services. The healthcare segment is anticipated to grow at the fastest CAGR over the forecast period.
As long as there are users who see value in it. ‘How the need for secure supply chains is propelling blockchain’. Supply chains – the links between the creation and distribution of goods – have always been disrupted by innovation.
AWS on its part broke new ground by enacting a revenue share deal with an open source vendor — Grafana. We don’t really know how much the calling out could possibly have influenced this decision, but we see it as a first step in the right direction. Careful use of open source licenses to avoid exploitation from vendors who do not give back. Data-driven business models that balance makers and takers. Ethical software and Fair software, i.e. rethinking open source licenses.
Key Companies & Market Share Insights
There are amazing developers and teams working on research and disruptive applications. For instance, here is a cool thesis by Fabric Ventures on the evolution of the Internet and cloud specifically. Multicoin Capital has a cool vision on the development of assets as well. ‘How using blockchain in healthcare is reviving the industry’s capabilities’. ‘The future of blockchain in healthcare’. ‘Fueling the financial industry with open source cross-border payments’.
‘A primer on the tokenization of real estate’. ‘15 companies utilizing blockchain in music to reshape a changing industry’. Skeps has a solution to improve your results—whether you are comfortably established or just beginning your point of sale lending journey.
Customer Acquisition Strategy Examples For Travel And Hospitality Businesses
The digital identity segment is anticipated to grow at the fastest CAGR over the forecast period. The companies offering digital identity are entering into partnerships with blockchain technology providers, which is driving the segment growth. For instance, in May 2020, Ontology, an enterprise blockchain platform, announced its partnership with Spherity GmbH, a digital identity specialist. Through this partnership, the former company’s blockchain technology was integrated with Spherity GmbH’s Cloud-Edge Identity Wallet. This integration will thereby help the company to strengthen its market position. This initiative is expected to help the company strengthen its market position.
That does not seem to have stopped the so-called DeFi wave however, which is largely based on Ethereum. In short, DeFi’s promise is to be able to cut out out middlemen from all kinds of transactions. Similar to how 2017 was the year of ICOs, 2020 was the year of DeFi. Lots of growth, some of it warranted, although oftentimes the “decentralized” part was more of an euphemism, and governance remains a sore spot.
For instance, in January 2022, Mphasis, an information and technology company, announced its collaboration with CrossTower, a cryptocurrency exchange solution provider. The collaboration is aimed at creating a Center of Excellence focused on Web 3.0 and blockchain-based products, which will be launched and traded on the CrossTower platform. Ethereum is a blockchain-based network like Bitcoin. Unlike Bitcoin, Ethereum’s goal is to go beyond being a digital currency, to becoming a substrate for the development of all sorts of decentralized applications, or dApps. Although the value of Ether, the Ethereum network’s token, has been growing throughout 2020, this token can actually be used to run applications, as opposed to sitting idle in digital wallets.
Taking everything into consideration, by 2020, we can see more examples of the successful implementation of blockchain technology. Key factors that are driving the blockchain technology market growth include increasing merchants accepting cryptocurrency and growing interest in blockchain among financial institutions. The increasing number of regulations for protecting consumer data is increasing the adoption of blockchain technology in the healthcare sector. Governments across the globe are implementing stringent regulations to protect consumer information owing to the growing incidents of data theft and breach.
Furthermore, the COVID-19 pandemic has increased the demand for digitalization across the healthcare sector, which created the need for blockchain technology across the sector. Capabilities with blockchain to enhance their offerings, creating new opportunities for market growth. For instance, in September 2019, Signzy Technologies Private Ltd., a RegTech startup, announced its partnership with Primechain Technologies, a blockchain technology provider. The partnership was aimed toward developing AI-enabled smart banking solutions for financial institutions and banks.
A public cloud blockchain is a multi-tenant environment where the computing space is shared with several other clients. Various government bodies across the world are integrating conventional systems with cloud technologies in the current days. The demand for public cloud is high as it provides cost competitiveness to enterprises.
Frequently Asked Questions About This Report
Today’s supply chains are extremely complex, threading multiple continents, including huge numbers of invoices and payments, involving myriad entities, and potentially extending over months. Blockchain technology has applications outside of payments too. Below are additional examples of fintech innovations using blockchain. NFTs, as shown live by artists at BLOCKCHANCE can be minted for anything, from digital art to real estate to even emotions.
We see the hybrid blockchain approach as beneficial as a way to optimize systems in an easy way with smooth integration. Therefore, we already see and expect to see more existing systems to use blockchain technology in the backend. Starting slow and small on condensed processes and then upgrading gradually to more complex workflows and systems. The last 2 are actually what LTO Network is not directly doing at this moment – those are really the disruptive technologies which we envision to come into play in a number of years. We can facilitate the process of tokenization, KYC procedures, and so on – but not the financial transactions themselves. Look up at the “What LTO Network is not” for more clarity.
This smart banking solution integrated AI and blockchain technologies to digitalize and automate back-office operations. The past few years have seen the financial industry undergo drastic technology-led changes. Companies are now looking up to their tech executives to facilitate game-changing innovation, lower costs and improved efficiency. Concurrently, FinTech start-ups with their latest technology such as the blockchain are seeping through and encroaching upon established markets. Also, customers now have their expectations set; they are demanding more value for money, seamless experiences, and better services.
Fly Now Pay Later Reviews And Other Bnpl Options For Your Travel Business
Did 2020 bring anything new, or did it make us wiser in some way? One of the talking points in the 2020 discussion about cloud was data gravity, and the viability and consequences of having databases and data management platforms run in multi-cloud environments. We posit this still holds, but as always, the devil is in the details, so let’s drill down. We have the utmost respect for teams that work on groundbreaking applications and use cases around Web3 protocols – we love it. In the past years, people went from “our blockchain will kill all governments” to “hm, we need to work together”. Which is a very sensual thing if you want to achieve critical mass adoption.
The increasing demand for blockchain standards and protocols, such as Ethereum, Openchain, and Hyperledger, is driving the segment growth. The users demand protocols as they enable them to share information reliably and securely across cryptocurrency networks. Thus, the benefits offered by infrastructure and protocols are contributing to the segment growth. The global blockchain technology market size was valued https://xcritical.com/ at USD 5.92 billion in 2021 and is expected to grow at a compound annual growth rate of 85.9% from 2022 to 2030. The market growth can be attributed to the increasing venture capital funding in blockchain technology companies. For instance, in May 2021, Circle Internet Financial Ltd., a blockchain technology provider, announced that it raised USD 440 million in funding from strategic and institutional investors.
Cloud, Kubernetes, And Graphql
It is increasingly integrated into different systems. The distributed registry is capable of conducting transactions safely and in seconds. Data collection and storage is another process that is carried out using blockchain.
Integration With Current Systems
Blockchain is primarily a business revolution. But its adoption requires a lot of time and effort. The governments all across the world will start using it to Blockchain Trends improve financial services. Blockchain will encourage people to acquire new skills, while conventional businesses will have to reconsider their processes.
This interesting development is aiding the blockchain adoption across a spectrum of businesses. One of the major factors increasing the adoption of the BaaS market is that it allows organizations to focus on their core jobs instead of wasting time in setting up infrastructure facilities. LTO Network is not about payments, smart contracts, or DeFi. Also, no oracles, no trading, no assets. We do not compete or infringe on the financial transactions side of the blockchain technology.
The decentralized network makes it possible to securely exchange information without the interference of a third party. The blockchain is the foundation of all the services, transactions, markets and ecosystems that define today’s existence. These advantages translate to effective processes, new business models, and industry transformation. On the basis of components, the market has been divided into application & solution, infrastructure & protocols, and middleware. The infrastructure & protocols segment dominated the market in 2021 and accounted for more than 62.0% share of the global revenue.


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After an 11-month absence, General Motors (NYSE: GM) is advertising on Facebook (NASDAQ: FB) again.
According to AdAge, Chevrolet is rolling out a mobile advertising campaign for the Chevy Sonic on the leading social networking website.
It's about time for GM to come back after embarrassing Facebook shortly before its IPO by vocally bowing out as an online advertiser. Did GM really think that its marketing dollars would be better spent on old-school media, sidestepping the sticky social site that attracts more than a billion active users worldwide?
In this video, Rick explains why GM returning as a sponsor is so important to Facebook even if the financial sums may be insignificant. GM's back in Facebook's garage, but it never should've left in the first place.

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PLDT Global Corporation (PLDT Global) has reinforced its e-commerce foothold by forging a partnership with South Korea’s Powercall Co., Ltd. (Powercall), the developer of the KMall e-commerce app.
Through Powercall’s KMall e-commerce app, customers would now be able to purchase Smart, TNT, and Sun electronic load products with just a few taps on their smartphones. The app would also provide Filipinos in South Korea more familiar, convenient, and secure payment methods, such as debit card payments and inter-bank fund transfers through mobile apps, online banking, and local automated teller machines (ATMs).
“Through this partnership, Filipinos could expect a more convenient and efficient way of purchasing e-load and paying for utility bills in the Philippines via the KMall app,” said Joel Lumanlan, vice president and Global Marketing Operations Head for PLDT Global. “Since most Filipinos in South Korea do not have credit cards, KMall gives them alternative payment methods to improve their online purchasing experience,” added Lumanlan.
With its extensive network of resellers, Powercall is also the biggest distributor of prepaid call cards to the Filipino market in South Korea.
The partnership with Powercall is just one of PLDT Global’s thrusts to further strengthen its consumer solutions and empower Filipinos everywhere. As the international business unit of the PLDT Group, PLDT Global builds and delivers a full range of digital innovations that serve the evolving needs of the global Filipino.


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By Parick Raleigh ERJ On-line news editor
Dusseldorf, Germany-Degussa AG has acquired a majority-51-percent-stake in Egesil, a Turkish silica joint venture based in Adapazari near Izmit. The remaining 49-percent of shares will be held by Ege Kimya AS, said a 14 Jan Degussa statement.
Ege Kimya, a family-owned chemical group, established Egesil two years ago, with Degussa as a 25-percent shareholder. The JV, which supplies the tyre, rubber goods and paint industries, has since increased its capacity to 15 kilotonnes per annum, from 8 ktpa originally….


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New Delhi: Automobile OEMs have reported a sharp decline in sales, both month-on-month and on yearly basis across all segments in May 2021 due to muted demand amid rising COVID-19 cases.
Temporary shutdown of dealerships because of lockdown restrictions has drastically reduced enquiries as customers postpone their purchases.
The Federation of Automobile Dealers Associations (FADA), which collected vehicle registration data from 1,294 out of the 1,497 regional transport offices (RTOs), reported on Thursday that passenger vehicle (PV) retail sales in May 2021 had a sequential decline of 58.9% to 85,733 units, as registrations slowed down owing to supply issues, against 2,08,883 units. in April. This segment was hit hard also on account of supply chain constraints and shortage of semiconductors.
Two-wheeler sales declined 52.52% to 4,10,757 units last month, as compared to 8,65,134 units in April 2021.
Commercial vehicle sales also fell 65.91% to 17,534 units, as against 51,436 units a year ago.
Similarly, three-wheeler sales declined 75.9% to 5,215 units last month, from 21,636 units in April this year.
Total sales across categories declined 54.79% to 11,85,374 units last month compared to 18,22,566 units in the year-ago period.
FADA President Vinkesh Gulati said that apart from urban markets, this time, even rural areas were badly hit.
He also emphasized that the auto retail fraternity is in dire need of support. While a handful of OEMs (Tata Motors – CV, Renault, Bharat Benz and HMSI) have announced financial help to their channel partners, others are yet to do so, he said. "Hence, FADA humbly requests all those OEMs which have still not announced any financial assistance to kindly do it urgently," Gulati added.
FADA appealed to the Union Government that instead of restructuring, banks should allow a moratorium of 90 days to all categories of dealers without keeping a turnover limit. "This is required as the auto retail trade works on the principle where dealers get funded from banks and financial institutions in terms of inventory funding for a period of 30-45 days (varies from bank to bank) to purchase vehicles from the OEMs," he added.
On the outlook, FADA president said the first nine days of June have seen better than expected for retails due to the pent-up demand which was there in the system when states started implementing lockdowns. "If the trend continues, we may see almost the same sales as in June 2020," he added.
The two-wheeler market too is witnessing a shift away from entry-level, non-electric offerings. Sales of 110cc motorcycles were 42% less in the April-June quarter compared with the same period four years ago, according to data from the Society of Indian Automobile Manufacturers. For 125cc scooters, the market shrank 36%.
The company will stop producing Jazz after October 2022 while the crossover WR-V will not be produced beyond March 2023. The carmaker will also stop the production and sale of the 4th Generation Honda City by December 2022 in the country. However, the 5th generation of the sedan will continue to be available in the market, a source in the know of things told ETAuto.


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Apple is in a legal tussle with health technology company Masimo, potentially leading to the removal of a prominent feature from Apple Watch models. Continue reading to understand the details of this engaging storyline.
In 2020, Masimo accused Apple of intellectual property theft, claiming Apple developed an oximeter technology similar to the one patented under its name. The oximeter is a significant product for Masimo, almost contributing to 80% of its total revenue. Masimo maintains that Apple stole the company's trade secrets.
Legal Proceedings and Decisions
Upon intervention by the International Trade Commission (ITC) last year, Apple was instructed to halt the sales of its Ultra 2 and Series 9 watches. Apple was granted a grace period to make modifications and is currently awaiting a decision from US customs and border protection.
Apple has proposed to entirely remove the oximeter feature from its smartwatches. The US customs have since determined that the new design proposed by Apple does not violate the ITC's ruling. However, the modified Apple Watch versions, despite being shipped to stores, cannot be sold without approval from management.
As it stands, the legal battle continues, with the US Appeals Court due to make a decision on a possible stay of execution for Apple.
Previous Legal Interactions with Masimo
It's noteworthy to mention that if Apple is forced to remove the oximeter technology, it won't be the first major company to suffer a legal setback against Masimo. In a previous instance, Philips Healthcare was ordered to pay million over a health monitoring patent in 2014. Furthermore, Masimo managed to secure nearly million and an additional million from Nellcor for patent infringement.


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Hong Kong’s HK 50 index rose and the Chinese yuan edged up as traders assess the outcome of the first virtual meeting between US President Joe Biden and Chinese leader Xi Jinping.
Tag - china
News on the USD, Bitcoin, China, stocks in one video!
The most important labor data will see the world in Friday. But there are lots of important events before, from OPEC+ meeting, to Pepsi&Co report. Watch our fresh weekly video to learn everything you need to know for this week!
It’s unbelievable but China’s government prohibited all transactions with cryptocurrencies.
You have probably heard of China’s company Evergrande which can’t pay its bills and may collapse. But why does this company have such a strong impact on the global markets?
A selloff in stocks stopped. S&P 500 has reversed up from the 100-day moving average. It should be the perfect time to buy the index.
The US showed strong retail sales for August despite the spread of the Delta virus strain. As a result, the US dollar rocketed and gold dropped by 2286 points in half an hour after the release.
CPI data surprises the market, the Chinese economy is in danger because of the Evergrande debts and more in our new Trading Plan for September 15.
Bitcoin At the end of the past week, Bitcoin broke through the big resistance level of $50 400 and reached $51 500 after the worse-than-expected US labor data…
On the last summer day, we would like to offer you to watch these significant upcoming moves…
New technologies, game modes, places to play or watch others’ games are emerging continuously. What can be expected from the gaming industry, and how to earn on a revived trend – in our new article.
Reserve Bank of New Zealand will likely deliver up to two interest rate hikes before the end of the year and many more news!


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With their bluff, towering fronts and seemingly unstoppable might, they are the monoliths of our road network. And although there are differences in the details, most lorries look largely the same.
But as these futuristic designs from MAN and Volvo Trucks show, given the chance they could be a lot more interesting – as well as greener and safer at the same time.
Did you know that the European Union (EU) governs the size and weight of all the lorries and trucks that travel between member countries? The current regulations have been in place since 1996, but now in a drive to improve efficiency and safety, a new EU proposal is set to shake up the rules.
Critics fear this will pave the way for much bigger lorries, so-called ‘mega-trucks’ or ‘gigaliners’. Yet without these changes there seems little hope of significant improvement.
Pictured above, the MAN Concept S dates from 2010, and gives you a good idea about the changes needed to make a much greener truck.


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NEWS TAGGED TDDI
Wednesday 8 November 2023
Novatek expects sales growth in 2024
Display driver IC (DDI) specialist Novatek Microelectronics expects sales across all market applications to register growth in 2024, with shipments resuming their typical business...
Thursday 3 August 2023
China foundries enhancing mature node manufacturing capability for automotive chips
Chinese foundries including CanSemi Technology, GTA Semiconductor, and Nexchip Semiconductor have stepped up enhancing their mature-node manufacturing capability for automotive ICs,...
Tuesday 18 July 2023
Automotive DDI demand prospects improving
Automotive display driver IC (DDI) demand has been affected by the instability in the Chinese auto market and significant output cutbacks by automakers in the first half of 2023,...
Tuesday 27 June 2023
Handset repair market growing in China, say DDI firms
Despite the overall sluggishness of China's handset market, the market for mobile phone repairs is thriving, which is driving demand for display driver ICs (DDI), according to industry...
Wednesday 21 June 2023
Taiwan makers take lead in global automotive DDI market
Taiwanese display driver IC (DDI) companies captured nearly 85% of the global automotive DDI market in 2022, according to the research agency Omdia.
Tuesday 16 May 2023
IC design houses have diverse perspectives on China demand
While smartphone-related IC design houses continue to see sluggish demand from China and are generally bleak about market prospects for the rest of the year, other chip suppliers...
Monday 15 May 2023
Himax sees challenging 2Q23
Dispaly driver IC company Himax Technologies has warned of a challenging second quarter in terms of both sales and gross margin, but believes this will be a short-term phenomenon...
Monday 15 May 2023
FocalTech sees 1Q23 perform better than expected
A pull-in of short lead-time orders for handset applications led to a better-than-expected first quarter for FocalTech Systems, according to the display driver IC (DDI) specialist.
Thursday 20 April 2023
DDI firm Fitipower to downsize capital by 35%
Fitipower Integrated Technology, a Foxconn Group affiliate specializing in display driver ICs (DDI), has announced plans to reduce paid-in capital to NT$1.21 billion by NT$653 million...
Tuesday 18 April 2023
Outlook for handset-use ICs remains uncertain, say sources
A recent rebound in demand for LCD TDDI chips from the handset sector could be short-lived because the global consumer market has remained in the doldrums, according to industry so...
Thursday 13 April 2023
Handset sales remain sluggish in China
Despite a recent surge in short-lead-time orders for LCD Touch and Display Driver Integration (TDDI) is supporting inventory replenishment needs, overall sales in the consumer electronics,...
Wednesday 1 March 2023
TDDI handset price drops near end, says FocalTech
Handset TDDI (touch/display driver integration) chip prices will continue to fall in the first quarter of 2023, but at a slower rate, with the price drops nearing an end, according...
Tuesday 21 February 2023
DDI suppliers see orders for automotive ramp up
Display driver IC (DDI) suppliers are seeing an order pull-in momentum from customers in the automotive supply chain, according to industry sources.
Monday 13 February 2023
Himax expects 12-17% sales drop in 1Q23
Display driver IC specialist Himax Technologies expects to post a revenue decline of 12-17% sequentially in the first quarter of 2023, with a gross margin ranging from 28% to 30%...
Tuesday 17 January 2023
Himax sees 4Q22 revenue beat guidance
Display driver IC specialist Himax Technologies saw its fourth-quarter revenue climb 22.8% sequentially, which came far above its guidance of 4-8% growth.
Nov 28, 11:15
Healthcare Expo Taiwan - Wincomm with Brain Navi demo leading 3D brain navigation surgical robot
Tuesday 28 November 2023
Leveraging AWS resources to drive innovations, TBCASoft enables new possibilities for cross-border mobile payments
Monday 27 November 2023
Targeting smart surveillance opportunities, Linker Vision ready to show latest solution at CES and MWC 2024
Friday 24 November 2023
Taiwanese startups team up to launch global indoor precision positioning management services
Micron and GlobalFoundries hit by US trade sanction shockwave
Restricting TSMC benefits SMIC, multi-patterning prohibitively costly, said lithography guru
SMIC profit plunges despite Huawei orders: survival heavily dependent on subsidies and external sources
China's aggressive poaching of South Korea's semiconductor talents and resources raises alarm
Semiconductors headed toward strong 2024
Huawei's NearLink wireless technology signals a decoupled connected world
Intel cuts off manufacturing in IDM2.0, TSMC is expected to benefit
Tesla's humanoid robot 'Optimus' debuts in Taiwan, showcasing AI advancements
ASML reportedly sees first big EUV equipment order cut from TSMC
US, Japanese, and Dutch semiconductor equipment export values to China dropped; more substantial strategies demanded by expert
Global top 3 memory makers see sales improvement in 2H23, says DIGITIMES Research
India may take 10 years to achieve 28nm mass production, according to DIGITIMES Research
Japan delivery robot development faces challenge from high costs, says DIGITIMES Research
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2017 Token Sales in Review: Part I
Over 500 projects raised $6.5 billion during a time when overall crypto markets grew in size, awareness, and depth.
It is unoriginal to say 2017 was a wild year for ICOs. However, it is largely unconventional to say ICOs were a significant and mostly positive trend in the development of the blockchain and cryptocurrency sectors. It is rather tedious to read yet another mainstream press article mocking ICOs and their participants, all too often sandwiched between articles on the further declines of ‘IPO of the year’ SNAP Inc., and another multimillion dollar fine paid by a major bank for defrauding clients or manipulating markets, with no hint of irony or editorial self-awareness. Undoubtedly, there are most certainly extreme events that exhibit the worst of the industry that should not be whitewashed or glossed over: scam projects, flagrant disregard of publicly distributed regulatory guidelines, misrepresentations of technology and projects and companies, and wild speculation with no deep understanding of the underlying technology. Nonetheless, this wasn’t the whole story of token sales, and beneath this surface that many delight in pointing out, an enormous amount of significant activity marked 2017, much of it promising meaningful long-term impacts. In many ways, the “ICO Industry” is a lens through which to understand broader developments in the blockchain and crypto-asset industry, and data from 2017 offers plenty of insight.
Growth in Token Sales
Given the range of token sale activity during 2017, and the variety of trends that both contributed to and emerged from the token sale space and the broader blockchain and cryptocurrency communities, we will be presenting our ‘2017 in Review’ thoughts and commentary in several pieces.
Below is a simple overview of the growth of the industry, with a few links to some previously published pieces that help illustrate some of these ideas. It concludes with a brief consideration of how those numbers fell into the different sectors that shape the overall blockchain industry.
Token sale activity grew remarkably throughout 2017, leading to a total of 525 sales that completed sales raising more than $25,000. In total, these sales raised over $6.5 billion. This was a marked increase relative to token sale history, which began with Mastercoin’s ICO that raised under $1 million. 2017’s average raised of $13 million and median raise amount of $5.0 million suggests the numbers for overall raise figures are heavily skewed by a small number of large raises, a trend that persisted throughout the year. Nevertheless, given that 2016’s token sales raised a collective $100 million–an amount surpassed by 15 individual sales in 2017–the scale of growth is rather clear.
Looking across the landscape of individual sales for 2017 also provides a powerful perspective on the range of activity throughout 2017. While a handful of the largest raises featuring in the upper half of the below chart garnered an enormous amount of media attention during 2017, a large number of other projects also raised significant capital.
Token Sales by Industry
The project raising funds varied remarkably in their application of blockchain technology, product or platform, and underlying business model. Smith + Crown categorizes token sale projects according to the economic sector they are trying to disrupt (!! Link). Below is the same data disaggregated into different sectors.
Part II will look behind the most prominent trends to consider some more subtle themes that marked a breakout year for token sale activity.
Note on Methods
Includes all sales that raised over $25,000 and did not return funds raised to sale participants. Amounts raised are valued according to average daily exchange rates on the date the sale closed. EOS’s ongoing sale is valued according to the total raised during each auction period and grouped into monthly amounts. Data taken from eosscan.io and confirmed in the smart contract. Sale rounds for the same project that are separated by more than 30 days are treated as separate sale events. Some data may be missing or subject to future revision.


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As 2022 winds down, it's time to start looking toward the new fitness trends that will ignite the fitness community next year. The experts at Renpho are predicting 2023's biggest fitness trends - from the quirky workouts to the trusted training methods you'll all be seeing this upcoming year.
Over the last few years, the fitness industry has evolved at an incredible rate. This is partially due to the pandemic and subsequent lockdown changing the mindset of millions for the better. By now, people understand the importance of physical and mental health and make an effort to get fit and stay fit as best as they can.
Wearable technology has become a mainstay for fitness addicts in 2022, and so have home workouts. While many people appreciate the benefits of group exercise, thanks to technological advancements in the health and fitness space, working out at home isn't the sad activity it used to be. What other fitness trends do we expect to see surface in 2023? Here are the four most prominent ones for next year.
1. Virtual & Augmented Reality
Can’t bring yourself to get up and go to the gym? This could be a problem of the past – or at the very least, an excuse of the past. In 2023, virtual reality (VR) workouts are set to become a mainstay hit that will only grow in the future. The VR and Augmented Reality (AR) space is projected to grow exponentially to over $80 billion by 2029 - with the likes of Apple being rumoured to be releasing their own VR headset in 2023.
The intense appeal of gamified, total-body workouts that can take you to picturesque, hyper-realistic locations will change the face of fitness, entering gyms, commercial spaces and homes with equal vigour. The true beauty of VR fitness lies in its potential - gamifying the fitness process can, and likely will, engage a whole new demographic of people who may otherwise never be entering the fitness space.
2. Exercise for Mental Health
It’s no secret that the current state of day-to-day life is increasingly taking its toll on the psyche of the masses - leading to a greater focus on self-care and prioritising mental health across the board. Whilst each and every person has their own, more personal ways to relax and comfort themselves, a standout method has been physical movement.
After all, a study into the relationship between fitness and mental health found that people that undertook daily physical activity reduced their risk of depression and dementia by up to 30% and also helped to reduce stress, and anxiety, increase brain function and improve sleep quality. Aside from the physical benefits, 2023 will see a surge in people using exercise to improve their mental health by connecting with friends, establishing and achieving personal goals and even enjoying some solitude - all vital to positive mental health.
3. Even more smart tech
The rise of smart tech in fitness is something that is set to firmly establish itself as the norm by the end of 2023. From AI Smart Bikes boosting your workouts from home through technological innovation that personalises training to the individual to body measurement tools using technology to replace analogue, inaccurate methods - smart is here to stay.
How important are accurate body measurements? From finding clothes that fit and nailing down a tailored diet plan to more serious health considerations – accurate body measurements are vital. Smart tech being used for both health & fitness is looking to be a mainstay theme of 2023 and beyond.
Research by Renpho has found that more than nine in ten respondents (94%) claimed to trust smart technology over traditional measurement methods – with 69% of studies finding that inaccurate results negatively impacted their self-esteem. This level of public trust in the smart tech revolution indicates that 2023 could be the year analogue measurements are entirely replaced.
4. TikTok Training
Social media and fitness have a problematic relationship bathed in grey areas and surrounded by question marks. From airbrushing to influencer-sponsored diet pills and unqualified accounts giving sweeping, sometimes dangerous fitness advice - social media has suddenly become a home for fitness in recent times, for better or worse.
Primarily led by Gen Z and younger millennials, TikTok is set to become the 2023 social media fitness trend that could surpass all others. Specifically, there is set to be a significant rise of sub-group culture within the TikTok fitness movement. A great example of this is the creation and popularity of female-led fitness communities, with #femalebodybuilders (6.2million views), #girlsatthegym (8 million views) and #femalefitness (94.2 million views) being standout examples of women encouraging a new, less predatory and much more accessible way to inspire other women to take up fitness in an authentic way.


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hiddenMar 21, 2014 09:47:17 IST
The White House is conducting security tests for several smart phones including those of Samsung and LG for internal use, threatening one of the last and most high-profile strongholds of BlackBerry Ltd.
So far Blackberry has been the only and the preferred smart phone of choice for the White House including President Barack Obama.
The devices are being tested by the White House's internal technology team and White House Communications Agency, which is charge of Obama's communications, The Wall Street Journal reported.
The tests are in the early stages and any implementation of Samsung or LG phones is still "months away," the report said, adding there has been no indication that Obama is switching from his modified BlackBerry.
"We can confirm that the White House Communications Agency, consistent with the rest of the Department of Defense, is piloting and using a variety of mobile devices," a Defense Department spokesman was quoted as saying.
Though the Pentagon official declined to identify the devices in the pilot test or in use at the White House, the daily said the White House is testing smartphones from Samsung and LG Electronics.
While Samsung and LG declined to comment, Blackberry said its smartphone meet the highest security standards.
"For more than a decade, BlackBerry has been securing the US government's mobile communications and only BlackBerry is designed to meet the high-security needs of US and allied government agencies," a BlackBerry spokeswoman was quoted as saying.
Find our entire collection of stories, in-depth analysis, live updates, videos & more on Chandrayaan 2 Moon Mission on our dedicated #Chandrayaan2TheMoon domain.


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Opera's search for a buyer may soon come to an end, with a generous offer from a group of Chinese companies.
The 20-year-old Norwegian company is perhaps known best for its web browser, and announced to its shareholders on the Oslo Stock Exchange that it's received a 10.5 billion Norwegian Krone ($1.2 billion) offer that values it at a 53% premium, or at 71 kroner ($8.28) a share.
The offer for 100% of the company comes from a group known as Golden Brick Silk Road, made up of Chinese software firms Beijing Kunlun and Qihoo 360, and investment firm Yonglian.
Beijing Kunlun, a Chinese gaming company, recently acquired the majority share of popular U.S. gay dating app Grindr.
Qihoo produces a web browser and antivirus software that is popular in China.
If the acquisition goes through, Kunlun and Qihoo hope to be able to cross-sell their products to the Opera user base, while extending Opera's mobile advertising platform to Chinese users, said Opera in its announcement.
As of mid-2015, Opera claimed its mobile ad network reaches 800 million unique mobile users each month, making it one of the world's largest.
But Opera had a tough 2015, where it had to adjust its outlook twice in the year. By the third quarter of 2015, Opera once again told shareholders it was missing revenue forecasts, and was shopping itself around to different buyers.
One of the winning technologies behind Opera's browser is its data-saving backend technology powering it, which compresses sites before serving them to the user, thereby helping to save bandwidth. This has won it success in emerging markets like Latin America and South Asia, and could help it break further ground in the rapidly growing mobile segment in China.
Have you heard about our #webonwheels campaign? We've built a specially equipped car that provides free Wifi for those who are hesitant to use mobile Internet and worries about high data cost. We've started our campaign from Agra-City of Taj Mahal and will cover 20 cities across India creating "O" on the India map. #operaindia #operabrowser #freewifi #creativeminds #wifiinacar


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A Maine woman who prepared a salad says she realized after a couple of bites her fork was stuck in a 3-inch lizard, minus the tail.
After vomiting and getting over her shock, Michelle Carr, a nurse from Kittery, Maine, said she feared she could have consumed harmful bacteria. A biologist friend believes she found a blue-bellied lizard from California.
"I am worried I may have ingested the tail," Carr said. "The tip was raw."
Carr said she bought a bag of store-brand romaine lettuce at a Shaw's supermarket in Portsmouth, New Hampshire, on Jan. 26. The lettuce was distributed by a California company.
"I was repulsed. I was disgusted. I was startled," Carr recalled. "It still makes me want to gag to this day."
A supermarket spokesperson said it notified the supplier.
"Shaw's takes all issues regarding the quality and safety of any product sold in our stores very seriously," the spokesperson said, adding, "We are working with the supplier to determine the cause and the steps needed to prevent this from reoccurring."
U.S. & World
Carr also called the state Health Department. A spokesman said because the lettuce was packaged and shipped from another state, any investigation would be conducted by the Food and Drug Administration.
Carr tells NBC10 Boston she has heard back from the FDA, and that they're investigating.
"How did it happen? Why did it happen? And what can we do to make sure it doesn't happen again?" Carr asked.


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n The fabrics retailer began its action in circuit court in March, but PwC had it moved to federal court a month later.
By Patsy R. Brumfield and Carlie Kollath
OXFORD – Baldwyn-based Hancock Fabrics wants its lawsuit against its former accountant, PricewaterhouseCoopers, moved back to Circuit Court in Lee County.
Its attorneys formally asked for that Friday in the U.S. District Court of Northern Mississippi.
Hancock sued PwC recently, claiming its longtime accountant caused financial problems that ultimately led to Hancock’s bankruptcy.
“Put simply, this matter belongs in Mississippi state court,” the motion states.
Specifically, it says Hancock’s claims are based entirely on state-law causes, don’t raise federal questions and don’t relate to its bankruptcy proceedings in the U.S. Bankruptcy Court in Delaware.
Hancock began its lawsuit in circuit court March 13, but PwC had it moved to federal court a month later.
Friday filings also included a motion to oppose transfer of the case to Delaware.
Hancock Fabrics seeks $30 million in damages and fees from PwC. The total, according to Hancock attorney Jason Collins, represents Hancock’s out-of-pocket costs caused by PwC’s requirement in 2005 that the retailer change the way it inventoried fabric at its more than 400 stores. The requirement, he said, then led to financial problems.
Hancock said because PwC made the inventory change almost at the end of the fiscal year, it caused the retailer to miss its deadline to file required paperwork with the U.S. Securities and Exchange Commission. Hancock’s vendors then tightened their credit terms because of the missed deadline.
After multiple missed filings, Hancock was delisted from the New York Stock Exchange. It also defaulted on its revolving loan.
Then on March 21, 2007, the company filed for Chapter 11 bankruptcy protection.
During bankruptcy, the company caught up on its filings and secured $100 million in exit financing. The retailer emerged in August 2008 and now operates 263 stores.
Hancock also has hired a new accounting firm, San Francisco-based Burr, Pilger and Mayer.


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My Pillow — the endlessly advertised "machine washable and dryable" pillow that promises to be "the most comfortable pillow you'll ever own!" and help users "get more REM sleep" — has drawn the attention of law enforcers in California.
The TV informercial star and newly declared Donald Trump supporter settled a lawsuit brought by the District Attorney of Alameda County accusing the company of making false claims that the pillow could treat insomnia, sleep apnea, and fibromyalgia.
For roughly $1 million in civil penalties, the Minnesota-based company settled accusations that it lacked "competent and reliable scientific evidence" to support claims that the pillow could treat serious health conditions, including temporomandibular joint (TMJ) disorders. The state also claimed that while My Pillow said it was selected as "the official pillow of the National Sleep Foundation," it failed to disclose its financial ties with the sleep advocacy organization.
My Pillow USA declined to comment to BuzzFeed News. A message on an automated phone menu said the lawsuit "is about whether the marketing, packaging, and sale of My Pillow products was appropriate." "The parties reached an agreement to avoid the time and expense associated with further litigation," the message added.
Reviews of My Pillow on Amazon.com have been so-so; the product earned 3.7 of five stars.
It's been a rough time for My Pillow, which also recently found itself the subject of controversy this fall after founder Mike Lindell expressed support for Trump.
Lindell, who has represented himself as a "sleep expert," told Fox Business in October that "I'm here to give all my credibility to Mr. Donald Trump."
It was enough to make some people boycott My Pillow.
"I was considering buying your pillow but I sure won't now," said one person. "Get stuffed!"
"Dammit, now I hate pillows," said another commenter.
Of course, other consumers welcomed My Pillow's support of Trump.
My Pillow also was named in a separate lawsuit filed in March accusing the company of falsely portraying Lindell as a “sleep expert.” Lindell said in an interview with the consumer organization Truth in Advertising that he has no special training in sleep medicine and is not certified in sleep medicine by the American Board of Medical Specialties, according to the complaint.


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Warm hues for APEC
Updated: 2014-11-28 07:41
By Sun Yuanqing(China Daily)
Photo provided to China Daily
While the APEC summit in Beijing ended almost two weeks ago, the style statement surrounding it still lingers. Both online and offline communities in China have since talked about the clothes that President Xi Jinping, foreign leaders and their spouses wore to various events there.
Following the meeting's tradition that started in the United States in 1993, leaders of the Asia-Pacific Economic Cooperation economies, and their spouses, wear attire that is inspired by the host's local culture rather than formal Western suits or national costumes.
For this year's meeting in China, more than 300 clothing brands and fashion designers were initially invited to make their design pitches for the attire through rounds of selection procedure, but only nine designers were chosen to form a core design team.
Zhang Zhifeng, founder and art director of NE Tiger, was one of them.
But even for Zhang, whose clients range from "European aristocrats to Arabian royals", dressing the APEC leaders and their spouses came as a challenge.


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GO GREEN YOJANA 2023: The government of Gujarat runs many Subsidy schemes for various sections of people. A scheme has been put in place to encourage the industrial workforce to become a partner in the Government of India’s “Green India” mission and subsidize the purchase of battery-powered two-wheelers that reduce carbon emissions.
Workers will get a subsidy on the purchase of electric two-wheelers
With the aim of making the state green – pollution free and making the laborers self-reliant in transport, the state government has launched the “Go-Green Yojana”, GO GREEN India under which special financial assistance will be given to the organized and construction sector laborers on the purchase of electric two-wheelers. GO GREEN YOJANA 2023
Under this scheme, a subsidy will be given on the purchase of battery-operated two-wheelers by organized sector and construction workers. Under this, a subsidy of 30 percent to 50 percent or Rs.30,000 will be given on the purchase of an electric two-wheeler. GO GREEN YOJANA 2023.
Also, subsidies will be given in RTO tax and road tax. The portal www.gogreenglwb.gujarat.gov.in was launched by Chief Minister Bhupendra Patel so that laborers can apply online to get this subsidy.


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Samsung announces 25% drop in profits
Issued on: Modified:
South Korean electronics firm Samsung has announced a 25% drop in yearly profits as well as its first-ever quarterly loss. The group has been hit hard by a slump in global demand as well as the fall in prices for flat panels and memory chips.
AFP - South Korea's Samsung Electronics Friday announced its first-ever quarterly loss, due to a sharp fall in the prices of memory chips and flat panels amid slumping demand.
The world's largest memory chip maker said it lost 20 billion won (14.4 million dollars) in October-December last year, compared with a net profit of 2.21 trillion won a year earlier and a net profit of 1.22 trillion won in the third quarter of 2008.
In the fourth quarter it swung to an operating loss of 940 billion won from an operating profit of 1.78 trillion won a year earlier, while sales were at 18.45 trillion won from 17.48 trillion a year earlier.
For the full year Samsung Electronics reported a net profit drop of 25 percent to 5.53 trillion won from 7.43 trillion won in 2007.
"The global economic slowdown had an adverse effect on consumer purchases of electronics goods in the fourth quarter, traditionally a strong period for electronics companies," the company said in a statement.
Samsung Electronics, the flagship of South Korea's biggest business group, has never posted operating or net losses since it started announcing quarterly earnings results in 2000.
It forecast sluggish market growth in the semiconductor and display sectors for the first quarter of this year as spending contracts worldwide.
However, it said its telecom business is expected to perform strongly this year despite slower market conditions in the first quarter.
Robert Yi, head of Samsung's investor relations team, told a press conference it will be difficult to report a net profit in the first quarter, when demand for electronics goods is in any case traditionally weak.
"Given the current market conditions, a turnaround in the first quarter would be difficult," Yonhap news agency quoted him as saying.
The company's shares closed down 4.1 percent at 442,000 won, prompting a 2.1 percent fall in the overall market.
The company, which employs around 150,000 people in 62 countries, has announced its biggest-ever reshuffle to counter the recession.
It has appointed new bosses at five of its eight regional headquarters overseas. In Korea, more than 80 percent of the 1,200 staff at the Seoul headquarters have been posted to local production or marketing units.
The four key business divisions -- semiconductors, liquid crystal displays, mobile phones and consumer electronics -- have been consolidated into two major divisions.
The Samsung group has promoted or replaced 25 chief executives, cut executive pay by 20 percent and slashed other benefits.
The overall group accounts for about 20 percent of South Korea's annual exports.
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Tao Wan now works at IBM, but said he was once an angry young man, a veteran of the hacking scene that burgeoned in China in the late 1990s.
IBM on Tuesday announced the Storwize V3700 storage array, which starts at US$11,000 and is one of the lowest-priced storage products the company offers.
IBM, Epicor and other vendors could be eyeing a purchase of supply-chain software vendor JDA, analysts said Tuesday following a published report that the company was looking for suitors.
IBM has hit a milestone in its quest to come up with a successor to silicon computer chips.
At IBM's Information On Demand and Business Analytics Forum, being held this week in Las Vegas, the company announced a number of new add-ons and services designed to help organizations analyze their expanding data sets more quickly.
Some of the biggest names in tech reported quarterly earnings this week, and the resulting picture is not pretty. The main culprit for the weak earnings reported this week is a slump in the PC market, but uncertainty about the global economy is weigh...
Zynga's initial public offering Friday, a raft of acquisition announcements this week from IBM, Salesforce and others, and some upbeat reports on the chip and hardware sector are putting a positive spin on year-end news for the tech sector.
IBM has signed a deal to buy supply and contract management software vendor Emptoris in another bid to fill out its growing catalog of business-to-business and business-to-consumer commerce technologies, the company announced Thursday. Terms of the d...
IBM is helping a Chinese state-owned firm to monitor food safety in the country, by building a new system meant to prevent tainted products from being sold to consumers.
Computer giant IBM has made legally binding concessions to European Union regulators in order to avoid a fine for anticompetitive practices.
After several days of gains, tech stocks dropped Thursday as markets declined on disappointing news from Europe, where government officials are meeting to try to solve the sovereign debt crisis afflicting several countries in the euro area.
IBM is buying analytics vendor DemandTec for US$440 million in a bid to build out its line of e-commerce software, the companies announced Thursday. The transaction is expected to close in the first quarter of next year.
Responding to increased use of tablets within workplaces, IBM will release on Wednesday several mobile applications designed to let employees use IBM enterprise social collaboration software with iPads and other mobile devices.
IBM is strengthening its hand in public-sector IT, announcing on Monday the purchase of Cúram Software, which makes applications for use by government social programs. Terms of the deal, which is expected to close before the end of December, were not...
The worldwide server market grew by unit shipments and revenue in the third quarter this year, but the downward spiral of RISC and Itanium servers continued on the gains of x86 servers, Gartner said on Monday.
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Revolutionizing the Beauty Industry: Google’s Enhanced AR Shopping Experience Puts Virtual Try-Ons at Your Fingertips
Google has once again revolutionized the way we shop, this time in the realm of beauty products. With the ever-increasing demand for online shopping and the desire for a more immersive experience, Google has expanded its augmented reality (AR) shopping feature to include virtual try-ons for beauty products. This means that consumers can now virtually try on makeup, skincare, and hair products before making a purchase, all from the comfort of their own homes.
In recent years, AR technology has gained significant traction in the retail industry, allowing customers to visualize how products will look and fit before buying them. Google’s latest move takes this concept to the next level, catering specifically to the beauty industry. By leveraging the power of AR, Google aims to bridge the gap between online and in-store shopping experiences, offering consumers a more personalized and interactive way to shop for beauty products. From foundation shades to lipstick colors, users can now see how different products will look on their own faces without ever stepping foot in a physical store. This innovative feature not only saves time and effort but also provides a level of convenience and confidence that was previously unavailable in the online beauty shopping experience.
1. Google is expanding its AR shopping feature for beauty products, allowing users to virtually try on makeup and other beauty products before making a purchase.
2. The new feature utilizes augmented reality technology to overlay virtual products on the user’s face, giving them a realistic and interactive experience.
3. This move by Google is aimed at enhancing the online shopping experience for beauty products, addressing the limitations of traditional e-commerce where customers cannot physically try on products before buying.
4. The AR shopping feature will provide users with a wide range of beauty brands and products to choose from, making it a convenient and comprehensive platform for virtual try-ons.
5. With the increasing popularity of online shopping and the growing demand for personalized experiences, Google’s expansion of its AR shopping feature for beauty products is a significant step towards bridging the gap between online and offline shopping.
1. The Rise of Augmented Reality in the Beauty Industry
The beauty industry has been quick to embrace the potential of augmented reality (AR) technology. AR allows consumers to virtually try on beauty products, such as makeup and hair colors, before making a purchase. This technology has gained popularity in recent years, as it provides a convenient and interactive way for consumers to experiment with different looks without physically trying on products. Google’s expansion of its AR shopping feature for beauty products is a testament to the growing demand for this technology in the industry.
2. Google’s AR Shopping Feature: How It Works
Google’s AR shopping feature uses the power of augmented reality to enable virtual try-ons for beauty products. When users search for a specific beauty product on Google, they will now see an option to “try it on” using AR. By clicking on this option, users can see how the product would look on their face or hair in real-time. The technology uses the device’s camera and overlays the virtual product onto the user’s image, allowing them to see an accurate representation of how the product would appear in real life.
3. Enhancing the Online Shopping Experience
One of the main advantages of Google’s AR shopping feature is that it enhances the online shopping experience for beauty products. Historically, one of the biggest challenges of online shopping for beauty products has been the inability to try them on before purchasing. With the of AR technology, consumers can now have a more realistic and immersive shopping experience from the comfort of their own homes. This feature not only increases consumer confidence in their purchases but also reduces the likelihood of returns and exchanges.
4. Personalization and Customization
AR technology allows for a high level of personalization and customization in the beauty industry. With Google’s AR shopping feature, users can experiment with different shades of makeup, hair colors, and even try on virtual accessories. This level of customization allows consumers to find products that suit their individual preferences and skin tones. By offering a more personalized shopping experience, brands can build stronger connections with their customers and increase customer loyalty.
5. The Impact on Brand Engagement and Sales
The of AR shopping features has a significant impact on brand engagement and sales in the beauty industry. By providing consumers with the ability to virtually try on products, brands can increase engagement and interaction with their target audience. This interactive experience not only captures the attention of consumers but also encourages them to spend more time exploring different products and variations. Furthermore, the convenience of virtual try-ons can lead to an increase in sales, as consumers are more likely to make a purchase when they have a better understanding of how a product will look on them.
6. Case Study: Sephora’s Success with AR Technology
Sephora, a leading beauty retailer, has been at the forefront of using AR technology to enhance the shopping experience. The company introduced its Virtual Artist feature, which allows users to try on different makeup looks using their smartphones. This feature has been a huge success, with millions of users engaging with the app and making purchases based on their virtual try-ons. Sephora’s success demonstrates the potential of AR technology in driving brand engagement and increasing sales in the beauty industry.
7. Overcoming Challenges and Limitations
While AR technology has revolutionized the beauty industry, there are still some challenges and limitations to consider. One of the main challenges is ensuring the accuracy of virtual try-ons. Lighting conditions, device capabilities, and individual variations can affect the accuracy of how a product appears in AR. Brands need to invest in advanced technology and algorithms to ensure a seamless and realistic virtual try-on experience. Additionally, the accessibility of AR technology remains a limitation, as not all consumers have access to devices capable of running AR applications.
8. The Future of AR in the Beauty Industry
The future of AR in the beauty industry looks promising. As technology continues to advance, we can expect more sophisticated AR shopping features that provide even more accurate and realistic virtual try-ons. Additionally, the integration of AI and machine learning algorithms can further enhance the personalization and customization capabilities of AR technology. With the increasing demand for immersive and interactive shopping experiences, AR is set to become a staple in the beauty industry.
9. Potential Impact on Physical Stores
The rise of AR shopping features raises questions about the future of physical stores in the beauty industry. While virtual try-ons provide convenience and accessibility, there is still value in the in-store experience. Physical stores offer the opportunity for consumers to interact with products, receive personalized recommendations from beauty experts, and engage in a sensory experience. However, with the growing popularity of AR technology, physical stores may need to adapt and incorporate AR features to stay competitive and provide a seamless omnichannel experience for consumers.
Google’s expansion of its AR shopping feature for beauty products is a significant development in the industry. By allowing virtual try-ons, this technology enhances the online shopping experience, increases personalization and customization, and boosts brand engagement and sales. While there are challenges and limitations to overcome, the future of AR in the beauty industry looks promising. As technology continues to advance, we can expect more sophisticated AR shopping features that revolutionize the way consumers shop for beauty products.
1. What is Google’s AR shopping feature for beauty products?
Google’s AR shopping feature for beauty products is a virtual try-on experience that allows users to see how different makeup products will look on their face using augmented reality technology. It uses the front-facing camera on a user’s smartphone or tablet to overlay virtual makeup onto their live video feed.
2. How does the virtual try-on feature work?
The virtual try-on feature works by using advanced computer vision technology to accurately map the user’s facial features. It then applies the selected makeup products, such as lipstick, eyeshadow, or foundation, onto the user’s face in real-time. Users can see how the products look from different angles and in different lighting conditions.
3. Can I try on different shades and colors of makeup?
Yes, the AR shopping feature allows users to try on different shades and colors of makeup. Users can browse through a wide range of products and select the specific shade or color they want to try. This allows them to experiment with different looks and find the perfect match for their skin tone.
4. Is the virtual try-on feature accurate?
Google has invested heavily in developing accurate facial mapping technology to ensure that the virtual try-on feature provides a realistic representation of how the makeup will look on the user’s face. While it may not be 100% perfect, it gives users a good idea of how the products will appear in real life.
5. Can I purchase the makeup products directly through the AR shopping feature?
Yes, Google’s AR shopping feature allows users to make purchases directly within the app. After trying on the makeup products virtually, users can add them to their cart and proceed to checkout. The app will redirect them to the respective online stores where they can complete their purchase.
6. Does the AR shopping feature work on all devices?
The AR shopping feature is available on devices that support augmented reality technology. This includes most modern smartphones and tablets. However, it’s important to note that not all devices may have the necessary hardware or software capabilities to run the feature smoothly.
7. Are there any privacy concerns with using the AR shopping feature?
Google takes user privacy seriously and has implemented measures to protect personal data. The AR shopping feature only uses the front-facing camera for the virtual try-on experience and does not access or store any other personal information. Users can also choose to disable camera access for the app if they have privacy concerns.
8. Can I share my virtual try-on results with others?
Yes, users have the option to share their virtual try-on results with others through social media platforms or messaging apps. This allows them to get feedback from friends or seek recommendations before making a purchase.
9. Will the AR shopping feature expand to other product categories?
While Google’s AR shopping feature currently focuses on beauty products, there are plans to expand it to other product categories in the future. This could include clothing, accessories, or even furniture, allowing users to virtually try on and visualize different items before making a purchase.
10. Is the AR shopping feature available globally?
Google’s AR shopping feature is gradually rolling out to different regions and countries. Initially, it may be available in select markets, but the goal is to make it accessible to users worldwide. Users can check the availability of the feature in their region by downloading the latest version of the Google app or checking for updates in their device’s app store.
Google’s expansion of its AR shopping feature for beauty products, allowing virtual try-ons, is set to revolutionize the way consumers shop for cosmetics online. By leveraging advanced augmented reality technology, Google aims to bridge the gap between the digital and physical shopping experience, providing users with a more immersive and personalized way to discover and try out beauty products from the comfort of their own homes.
With this new feature, users can now virtually try on a wide range of beauty products, including lipstick, eyeshadow, and foundation, using their smartphone camera. This not only eliminates the need for physical testers and the risk of contamination but also gives users the ability to experiment with different shades and styles, helping them make more informed purchasing decisions. Moreover, the integration of machine learning algorithms ensures that the virtual try-on experience is highly accurate and realistic, further enhancing user satisfaction.
Overall, Google’s expansion of its AR shopping feature for beauty products is a significant step forward in the e-commerce industry. It not only addresses the challenges faced by consumers when shopping for cosmetics online but also offers a glimpse into the future of retail, where technology enables a seamless and personalized shopping experience. As more and more consumers embrace online shopping, it is clear that augmented reality will play a crucial role in shaping the way we shop for beauty products and beyond.


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07 Oct 2014
Shuji Nakamura, Isamu Akasaki and Hiroshi Amano share award for their pioneering work on gallium nitride optoelectronics.
Three of the key researchers behind the development of blue LEDs – and therefore the white-light emitters currently revolutionizing the lighting industry – have won the 2014 Nobel prize for physics.
Shuji Nakamura, who found a way to make gallium nitride semiconductors emit light efficiently while working for the Japanese chemicals firm Nichia back in 1992, shares the award and SEK 8 million ($1.1 million) cash prize with Isamu Akasaki and Hiroshi Amano.
Amano, once a student of Akasaki’s at Nagoya University in Japan, is now a professor at the same institution.
Nakamura moved to the University of California, Santa Barbara, following his acrimonious departure from Nichia (Nichia infamously paid him a bonus of just $200 for a breakthrough that generated millions in sales) and has since co-founded the LED lighting firm Soraa.
Woken by a phone call from the Nobel committee at his Santa Barbara home, Nakamura said he was “so surprised” to win the prize, adding that the ubiquity of white LEDs in high-efficiency, energy-saving lighting products today made him “very happy”.
“This year’s [physics] laureates are rewarded for having invented a new energy-efficient and environment-friendly light source,” announced the Nobel committee. “In the spirit of Alfred Nobel the prize rewards an invention of greatest benefit to mankind; using blue LEDs, white light can be created in a new way. With the advent of LED lamps we now have more long-lasting and more efficient alternatives to older light sources.”
Where Nakamura, Akasaki and Amano succeeded – and where countless other researchers and corporate research departments had failed – was to find a way to generate blue light efficiently from a semiconductor device.
At the other end of the visible spectrum, there was no such problem. Following the invention of the LED in 1962, it had proved relatively easy to produce efficient red, orange and yellow emitters – all based on gallium arsenide (GaAs) semiconductors and a variety of related compounds.
But the electronic bandgap of GaAs and its variants was not wide enough for the material to produce photons in the blue spectrum. For that, the ideal material was another compound semiconductor. Gallium nitride (GaN), with its much wider bandgap, could emit not just in the blue but also a long way into the ultraviolet range.
So why not just make an LED out of GaN? The crux of the problem is that the light-emitting element of an LED is contained within its ultrathin semiconductor layers, which are carefully deposited on top of a host material, or substrate.
Crucially, that substrate has to be a good match for the light-emitting active layers. Any differences in terms of crystal lattices or thermal characteristics (semiconductor layer deposition takes place at extremely high temperatures) drastically impacts the LED’s performance.
To make red, orange and yellow LEDs, the key layers could be grown on large GaAs crystal substrates, which were relatively easy to make and readily available. The big problem for GaN was that no equivalent substrates were available, because it is physically much more difficult to make large GaN crystals.
In the absence of GaN substrates, researchers had turned to materials with similar crystal lattice structures, like sapphire and silicon carbide. In 1989, Amano and Akasaki actually reported the first GaN-based LED at a conference in Los Angeles, and an improved version at the Materials Research Society (MRS) meeting in Boston two years later.
But those first devices were relatively dim and inefficient. The right combination of materials, dopants and growth recipes to produce a truly bright emission proved elusive until, in 1993, Nakamura found a solution.
Key to the solution was a discovery that p-type GaN films could be grown by doping GaN with magnesium, followed by successive post-thermal annealing under nitrogen.
Once he had cracked the fundamental problem, he spent the remainder of the 1990s publishing details of blue LEDs with increasingly high brightness and efficiency and then a blue semiconductor laser, while employer Nichia commercialized the devices.
Blue plus yellow equals white
With a viable blue LED, it was now possible to produce white light – in two fundamentally different ways.
One option was to combine the output of a blue LED with that from a red and a green emitter, but the method that has become the standard is to combine a blue LED with a phosphor material that absorbs and re-emits the light at a longer wavelength.
In the two decades since Nakamura’s GaN device breakthrough, blue LEDs and phosphors have been refined to such an extent that their electrical efficiency is far superior to either incandescent or fluorescent lamps.
And while achieving the same kind of “warm” light that a traditional bulb produces had proved difficult, a revolution in the lighting industry based around GaN semiconductor emitters is now in full flow.
Perhaps the best evidence of that revolution came just last month, when the world’s number-one lighting company, Philips, said that it would split into two separate organizations – something that is a direct result of the blue LED invention and its disruptive effect.
Following the courtroom drama of his exit from Nichia, not to mention the myriad patent battles between Nichia, Toyoda Gosei, Cree and others that characterized the following decade, Nakamura has since moved to UCSB and concentrated on finding an even better solution to the GaN material problem.
The UCSB start-up Soraa that he co-founded is based on the principle that GaN crystals stll provide by far the best material host for GaN-based LEDs. It is now in the process of building a factory in update New York to ramp that concept to volume production - and what could become a revolution with a revolution.
Responding to the award, The Optical Society's chief executive Liz Rogan said: "How very fitting that on the cusp of the 2015 International Year of Light, the Nobel Prize in Physics is awarded for this critical light-based technology."
Among the others offering their congratulations were the European Commissioner for Energy, Günther Öttinger, who tweeted: "Congratulations to Akasaki, Amano and Nakamura! #Nobelprize for Physics for invention of LED lamps. Shows importance [of] #energy efficiency."
Frances Saunders, president of the UK-headquartered Institute of Physics, added: "With 20 per cent of the world’s electricity used for lighting, it’s been calculated that optimal use of LED lighting could reduce this to four per cent. Akasaki, Amano and Nakamura’s research has made this possible and this prize recognizes this contribution.
"This is physics research that is having a direct impact on the grandest of scales, helping protect our environment, as well as turning up in our everyday electronic gadgets."
H. Frederick Dylla, CEO of the American Institute of Physics, commented: "The blue LED is a fundamental invention that is rapidly changing the way we bring light to every corner of the home, the street and the workplace - a practical invention that comes from a fundamental understanding of physics in the solid state."
Steve DenBaars, who has worked closely with Nakamura at UCSB for more than a decade, said: "His work has resulted in new industries in clean technology, and in reducing energy consumption for illumination. Eventually, we expect the majority of all lighting to be done with LEDs."DenBaars and another UCSB professor, Jim Speck, co-founded Soraa with Nakamura. In a company statement following the Nobel award, the company's CEO Jeff Parker said: "Shuji is simply brilliant and well deserving of this honor. Largely as a result of his work, Soraa has been able to push the boundaries of what is possible in high performance LED lighting."


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Star Wars: The Force Awakens exceeded expectations for first-day ticket sales in Italy, bringing in $2 million on opening day with 219,010 attendees in the country.
Fans bought tickets in advance in order to guarantee their seats, packing theaters across the nation to see the new installment in the franchise.
Merchandising is also looking to benefit. Shops across Italy are filled with Star Wars merchandise ahead of the holiday shopping rush, while fans have donned their character costumes to head to matinee and evening viewings of the film.
The Force Awakens opened up against a slew of local holiday films, which proved no match for the power of Disney’s continuation of the George Lucas saga. The No. 2 film on Wednesday, Caribbean Holiday from Medusa, made just $132,463, and third-place film, Christmas With the Boss from Universal, brought in $106,124.
Star Wars is well on track to break into the top 10 films of the year in Italy. The top five spots are currently held by Inside Out, Minions, Fifty Shades of Grey, American Sniper and Furious 7.
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Is bricks & mortar retail facing an existential crisis or a rebirth?
In a world where shoppers can buy just about anything online and have it delivered the very same or next day, it’s not unreasonable to ask – what is the point of stores? How can stores possibly differentiate when online shopping offers near-infinite assortment, hyper-personalisation and, increasingly, immediacy?
Over the past 18 months, bricks & mortar stores have been periodically forced to shut their doors and divert their customers to their least profitable channel – e-commerce. Retailers commendably pivoted, and consumers quickly adapted. But what happens next? Will habits learned during lockdown stick, accelerating the demise of the physical store, or will shoppers revert back to their old ways as normalcy resumes? Regardless, the pandemic-induced shift to digital has magnified the urgency for retailers to repurpose the physical space. There will be no return to the status quo.
So how do retailers balance the need for short-term agility with long-term vision? And, more importantly, what data should retailers be using to measure their success?
In this virtual debate hosted by Teradata, Mikael Bisgaard-Bohr, Vice President of Teradata EMEA, Clive Humby OBE, Co-founder of dunnhumby and chief architect of Tesco’s Clubcard, and I explore the key traits required as retailers navigate the complexities in this post-pandemic digital era.
“Historically, stores have measured two things – ‘how much and where’ – but what we need to understand is ‘who and why’,” said Humby. “We have got to stop thinking about just the transaction itself.”
Major high street retailers like Next believe that stores now face a “fundamental and irreversible disadvantage” to online and like-for-like sales declines will remain the new normal. I tend to agree. In a post-pandemic world, the role of the store will be three-fold – transact, inspire and facilitate online shopping. If the role of the store is no longer purely to sell, then how should we be measuring its success? Going forward, metrics like dwell time, conversion rates, staff satisfaction and percentage of online orders collected/returned instore are going to be a whole lot more meaningful than measuring the inevitable decline in transactions made within a retailer’s four walls.


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This is a great question! In 2021, African startups have seen a significant increase in fundraising compared to the previous year.
Specifically, African startups raised more than $2.2 billion this year across 510 deals, according to an analysis by WeeTracker which tracked the African tech startup ecosystem from January 1 to May 31, 2021. This is a remarkable jump from the $1.12 billion total in 2020.
The 2021 funding figures point to growing investor confidence and optimism in African tech startups. This is also reflected in the increase in the number of deals—510 as compared to 330 in 2020.
The lion’s share of the total funding in 2021 went to Nigeria, South Africa, Kenya, and Egypt, which accounted for 81.7%. Egypt’s startups led the charge in terms of deal volume, with the country recording almost three times more deals than any other. Nigeria followed in terms of a larger number of deals, with South Africa and Kenya receiving the highest amount of investments overall.
For a breakdown of the charts, you can check out this analysis from WeeTracker on African tech startup funding in 2021: https://www.weetracker.com/data/tracking-the-african-tech-startup-funding-landscape-in-2021/ .
Overall, it’s a great time to be an entrepreneur in Africa, with investors showing their confidence in the African startup scene.


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Colgate-Palmolive (India) Limited has announced the net sales for the quarter ended March 31, 2012 at Rs 685.9 crore, an increase of 18 per cent over the same quarter of the previous year. Net profit for the quarter was reported at Rs 130.8 crore, a 15 per cent increase over the net profit of Rs 114.1 crore for the same quarter of the previous year.
While for the financial year 2011-12, the Company reported net sales of Rs 2,623.8 crore, an 18 per cent increase over the previous year. The net profit for the financial year stood at Rs 446.5 crore.
The toothpaste category grew at 14 per cent rate and Colgate held leadership position with 54 per cent volume market share in January’12 – April’12. While the emerging mouthwash category, with a volume market share of 26.2per cent (Jan ’12-Apr’12) up from 25.7per cent (Jan’11-Apr’11).


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launched its new fourth generation Galaxy S4 in Tanzania, challenging Tanzanians to increase mobile penetration in the country
"The Samsung GALAXY S4 is slimmer yet stronger, less to hold yet more to see. It has come up with a simply unreal body. In Tanzania the Samsung Galaxy S4 will be available at Samsung shops, Airtel shops, Vodacom shops, Tigo shops and Samsung retails partners," Ngeru said.
The deputy permanent secretary in the Ministry of Communication, Science and Technology, said many countries in the region have not expanded technology to villages and rural communities.


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ICICI Prudential Life Insurance has actually authorized a company firm arrangement with Airtel Bank for easy access to the life insurance policy as well as savings to prepare for its clients, enabling them to offer monetary safety and security to their households and develop long-lasting cost savings. ICICI Prudential Life Insurance Managing Director and also Chief Executive Officer N.S. Kannan claimed: “This collaboration has actually led the way for the Bank’s account owners to expeditiously buy life insurance and also provide an economic safety-net to their households.
” Linking the protection void in the country is vital and also the need of the hr is to offer inexpensive as well as simple products and take advantage of modern technology to smooth the purchase experience. This organization will enable the Bank to use a long-term financial savings product and allow consumers to achieve their monetary objectives and also all at once assist in enhancing our presence in under-served customer segments.”
This collaboration intends to utilize Airtel Settlements Bank’s deep circulation network and also electronic reach to supply countless un-insured Indians with cutting-edge and also affordable life insurance policy products by ICICI Prudential Life Insurance Policy, the company claimed.
Airtel Settlements Bank Taking Care Of Supervisor and Ceo Anubrata Biswas claimed: “We are thrilled to companion with ICICI Prudential Life Insurance as a component of our endeavor to use a bouquet of properly designed and also innovative insurance coverage products to millions of under-insured and un-insured Indians via our substantial distribution network and electronic reach. This organization is another step taken by us to add towards the Government of India’s vision of producing a financially inclusive society.”
To start with, on the security platform, ICICI Pru iProtect Smart and also on the financial savings system, ICICI Pru Anmol Bachat will certainly be readily available in stages to Airtel Settlements Bank clients. ICICI Pru Anmol Bachat plan is a distinct micro-insurance product offering double advantages of financial savings and protection in small worth sachets, made for the under-insured while ICICI Pru iProtect Smart is a term strategy that supplies protection.


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Updated: February 6, 2020
Published: June 18, 2018
In 2018, Pearson released a TestNav patch to block the TestNav Android app on Android devices and on Chrome OS due to a potential security issue. Pearson notified Google of the security issue and will re-enable the app once the issue is resolved.
Pearson automatically pushed the patch that prevents the TestNav Android app from launching.
Customers using the Android app should plan to use alternative TestNav apps for secure testing. Pearson will notify customers once Google addresses the security issue.


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International Business Machines Corp.'s (IBM) PC unit piled up nearly U.S. $1 billion in cumulative losses in recent years, the company said in a filing that detailed the planned sale of the business to China's Lenovo Group.
The merger of IBM's PC business into Lenovo creates the world's third-largest personal computer maker. The merged company will be headquartered in Armonk, NY, U.S., where IBM is currently based.
IBM revealed in a regulatory filing previously undisclosed details of the finances of its money-losing PC business, which showed an accumulated deficit of $973 million as of June 30, 2004.
"The (PC) business has a history of recurring losses, negative working capital and an accumulated deficit. The ability to settle obligations as they come due is dependent on IBM funding the operations on an ongoing basis," IBM said.
Earlier in December, IBM agreed to sell its PC business to Lenovo of Beijing for $1.25 billion, plus the assumption of debt, marking the U.S. company's retreat from an industry it helped pioneer in 1981.
For the first 6 months of 2004, IBM reported net revenue for the PC division businesses sold to Lenovo of $5.2 billion and a loss of $139 million. Had IBM included the cost of deducting employee stock option expenses -- as new accounting rules in place next year would require it to do -- the company would have reported a net loss of $149 million, it said.
The filing showed IBM reported net losses at its PC business in each of the preceding 3 years, with a net loss of $397 million for 2001 -- the bottom of the PC industry slump -- improving to a net loss of $171 million in 2002.
The PC business suffered mounting losses again in 2003 of $258 million and lost money at a similar rate in the first half of 2004.
IBM disclosed that more than 50 percent of its products are manufactured through an unspecified joint venture -- an apparent reference to IBM's venture with Great Wall Technology to build desktop and notebook computers in Shenzhen, China. (Reuters)
to Daily News


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We know that Watch Dogs has been delayed until May this year, with the studio needing more time to work on it. With each day that passes, we're finding out more information on the game - where today, it has been revealed that Ubisoft Montreal was "forced" to unveil the game at E3 2012 by Ubisoft.
Jonathan Morin, Creative Director on Watch Dogs, talked with Edge, where he said: "They forced us to go at E3 2012. Yves [Guillemot, CEO of Ubisoft] was the one who wanted us to go at that E3, even though we felt it was a bit early." Morin believes that the CEO of Ubisoft was actually correct, where he said: "in the end I think he was right."
Dominic Guay, Senior Producer on Watch Dogs, talked with Polygon in a recent interview, where he said that the studio began development on the PC because at the time, the PS4 and Xbox One didn't exist. When referring to the next-gen consoles, he said: "We kind of suspected, maybe, there might be other platforms eventually. So, because we thought that would happen, we chose the PC as our first target to have when we started developing Watch Dogs, so that we [would] have the flexibility to adapt to a different platform."
- > NEXT STORY: EA's Battlefield 4 now displaying in-game ads during loading screens
- < PREVIOUS STORY: Naval Strike DLC for Battlefield 4 features dynamic weather, sunrises


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Sharp – the Japanese multinational smartphone manufacturing company has recently launched its latest device, touted as the Sharp Aquos B10 smartphone. The main highlight of the smartphone is that it comes with dual sensors at the back of the device that captures the perfect you.
Sharp Aquos B10 Features
The smartphone features a 5.7 inches TFT capacitive touchscreen display that carries the support for 720 x 1440 pixels screen resolution at 282 of ppi pixel density. There is also a Corning Gorilla Glass for protection that prevents your phone’s screen from scratches and being damaged. It runs on the Android 7.0 (Nougat) operating system out of the box.
It is powered by the Mediatek MT6750T octa core processor and for graphics; there is a Mali-T860MP2 graphics processor. On the storage front, the smartphone is equipped with 3GB of RAM along with 32GB of internal storage. The newly arrived phone also supports MicroSD card for storage expansion that increases storage up to 256GB.
As far as the camera is concerned, the smartphone sports a Dual 13MP + 8MP rear camera with f/2.0 aperture, phase detection autofocus, face detection and LED flash. While on the front of the device, there is a 13 megapixel front facing camera with f/2.2 aperture for capturing wonderful selfies and making video calls.
To power the device, there is a Non-removable Li-Ion 4,000 mAh battery buried inside it. The phone also comes with the support for fingerprint sensor for added security. The smartphone is available only in one color option, which is Black.
Sharp Aquos B10 Specs
• 5.7 inches TFT capacitive touchscreen display
• 720 x 1440 pixels screen resolution
• 282 of ppi pixel density
• Corning Gorilla Glass for protection
• Android 7.0 (Nougat) operating system
• Mediatek MT6750T octa core processor
• Mali-T860MP2 graphics processor
• 3GB of RAM
• 32GB of internal storage
• Expandable storage: up to 256GB
• Dual 13MP + 8MP rear camera
• 13 megapixel front facing camera
• Non-removable Li-Ion 4,000 mAh battery
• fingerprint sensor for added security
• Color options: Black
Sharp Aquos B10 Price
In terms of price, the newly arrived Sharp Aquos B10 smartphone retails for about 300 EUR.


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Yet another new device has leaked out over Twitter, and this time it's Samsung's Galaxy Reverb (aka the SPH-M950), which will reportedly be coming to Sprint. The news comes courtesy the @evleaks Twitter account — which has since been taken offline — and purports that the mid-range smartphone will feature a 4-inch WVGA display, a 1.4GHz MSM8655 processor, 756MB of RAM, and both a front-facing 1.3-megapixel camera and a rear-facing 5-megapixel camera. It will also reportedly run Ice Cream Sandwich, though other than that details are slim — most notably there's no word on price or availability. Of course, the Reverb isn't the first device leaked by the @evleaks account — last week it outed the Samsung Jasper on Verizon, and just today came word of LG's new Motion 4G on MetroPCS.
Samsung's mid-range Galaxy Reverb for Sprint revealed in leaked image
Samsung's mid-range Galaxy Reverb for Sprint revealed in leaked image/
An image of an ICS device called the Samsung Galaxy Reverb has leaked on twitter, though it's unclear when the device will be available, or for how much.


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Small business owners sat down with Gov. Larry Hogan to discuss the pandemic’s lasting impacts on their companies and industries.Read More »
Small businesses that endured shutdowns and lower revenue during the COVID-19 outbreak now must contend with another crisis: spiking prices for goods and services that squeeze profits and force many owners to pass the increases along to customers. Mickey Luongo’s ...Read More »
Some small businesses forced to turn to online lenders for pandemic relief are making those niche players a bigger part of their financial game plan, and are even considering dumping their traditional banks altogether.Read More »
When the COVID-19 pandemic hit, communities around the U.S. rallied to help small businesses by launching “shop local” initiatives, purchasing gift cards and starting fundraising campaigns . Now that states have begun to roll back social distancing restrictions and vaccination ...
Tagged with: Small businessRead More »
NEW YORK — For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled ...Read More »


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Nissan Xterra launches site to promote outdoor play
Click on Nissan Xterra's new website -- www.xterra.com -- and you'll find no mention of vehicles, tires, engine size or interior colors. In fact, Nissan isn't even concerned about folks spending much time on its site at all. Its goal is to "drive people offline and outdoors."
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Click on Nissan Xterra’s new website — www.xterra.com — and you’ll find no mention of vehicles, tires, engine size or interior colors. In fact, Nissan isn’t even concerned about folks spending much time on its site at all. Its goal, according to Don McKinney, a creative director for the company who designed the site, Omnicom Group Tequila, is to “drive people offline and outdoors.”
The flash-heavy website was designed to encourage visitors to indulge in outdoor activities, something that, according to focus groups, many Xterra owners crave.
“This idea evolved into a website that with every click creates an urgency to log off and get outside — to participate in an outdoor lifestyle rather than sit indoors and surf the Net,” said McKinney.
To achieve that goal, the site lets users choose an environment that best fits their lifestyle: Snow, Water, Dirt or Road. The environments are divided into modules that contain unique content.
When the SNEWS team clicked in by selecting the “Snow Module,” we were taken to the Challenge of the Day — “#98, Ice Climbing: Canada. Ice-climb the Canadian Rockies, Alberta and British Columbia — arguably the best ice-climbing area in the world, the Canadian Rockies have a wealth of every type of ice imaginableâ€¦” An invitation to Find More took us to a map where we played all over the globe drooling over play opportunities. What the heck were we doing indoors writing this anyway!
Another cool website feature is the “100 Things To Do Before You Die,” which challenges outdoor enthusiasts to accomplish tasks such as backpacking in Nepal or mountain biking in Alaska. Xterra owners can submit a photo and a story about one of the 100 challenges they completed and earn limited edition Xterra stickers.
This is the first major Web initiative for Xterra since Nissan launched the sport utility vehicle in 1999. The site targets Xterra owners and prospects who primarily are athletic males, 24 years and older.