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The Brand Has Found Success in the WeatherTech Championship That Directly Translates to Interest in a Powerful Passenger Line
By John Oreovicz
DAYTONA BEACH, Fla. – Much has changed since Lexus rewrote the playbook when it entered the American luxury car market more than 30 years ago promising “The Relentless Pursuit of Perfection.”
That pursuit continues, but the premium automaker’s vision has expanded to include driving enjoyment and vehicle dynamics in addition to the marque’s established high standards of comfort, refinement and build quality. Lexus created the “F” sub-brand to differentiate its top-level performance cars, like the Lexus RC F coupe that forms the basis of the RC F GT3 that competes in the IMSA WeatherTech SportsCar Championship.
“F” was used as an internal code within Toyota to signify “flagship” when it was developing the original Lexus LS 400 sedan that debuted to rave reviews in 1989. The spirit of that groundbreaking LS lives on as the LS 600h, but Lexus has expanded from its initial two offerings to a full lineup of sedans, SUVs and sports cars.
That expansion, with an increased emphasis placed on an involved driving experience, was driven by Toyota Motor Corporation President Akio Toyoda. “F” now unofficially represents Fuji Speedway, the Japanese racing circuit owned by Toyota that is used as a proving ground by Lexus.
“That’s the flavor Akio Toyoda has now – his passion for performance,” said Jeff Bal, North American motorsports manager for Lexus. “When I started with the company in 1998, if you didn’t have a golf handicap under 12, they might not hire you. That was the connection; all the dealers and executives loved to golf. Those days are long gone. It’s almost preferred now if you have a helmet and driving shoes in the trunk and you’re a racing fan.”
IMSA Ties Run Deep
Lexus’ involvement in IMSA competition began when it supplied engines that powered prototypes fielded by Chip Ganassi Racing to 25 race wins between 2004-09.
Lexus entered the WeatherTech Championship as a full-fledged manufacturer in 2017, and since 2019 its cars have been fielded in conjunction with Vasser Sullivan, the racing team co-owned by former IndyCar champion Jimmy Vasser and James “Sulli” Sullivan.
This year, the Lexus effort features one car in the GTD PRO class (the No. 14 RC F GT3 driven by Jack Hawksworth and Ben Barnicoat, which has earned back-to-back second-place finishes) and another in GT Daytona (the No. 12 shared by Aaron Telitz and Frankie Montecalvo that finished third in class Sunday in the aptly named Lexus Grand Prix at Mid-Ohio).
Lexus has won nine races since 2018 and claimed the 2020 IMSA WeatherTech Sprint Cup championship, a season that included four GTD wins and seven podium finishes.
Bal noted that racing-themed events have been extremely well supported by fans and dealers in the Columbus, Ohio, market, and Lexus hosted around 400 guests for this year’s Mid-Ohio race weekend. “When the sponsorship opportunity came along, it was a no-brainer to get behind it,” he said.
Sports Car Success = Showroom Success
He added that Lexus is pleased with the response to its IMSA program as a whole, from car enthusiasts and dealers.
“You can have success in prototypes or open-wheel racing like Formula 1 or IndyCar, but that doesn’t always necessarily translate to the showroom,” Bal said. “Here we have something that looks every bit as close to a car in the showroom as can be.
“We do independent research throughout the season with surveys at the track, and the consideration of Lexus as a performance brand among consumers who intend purchasing, those numbers are exponentially growing from when we first started racing five years ago to where we are now,” he continued. “That’s proof to me that we’re doing the right thing. To be here in sports car racing where people can see us competing against other prestigious brands, that’s really helping us connect the dots. We’re getting a lot of attention for Lexus as a performance brand, and it’s happening quickly.”
Hitting the Road
I recently discovered for myself how Lexus has expanded the brand’s repertoire when I was loaned an IS 500 F Sport Performance during my coverage of the IMSA race weekend at WeatherTech Raceway Laguna Seca near Monterey, California.
With time to kill before a Monday night redeye flight home, I planned an ambitious day of driving that highlighted the IS 500’s intriguing combination of luxury car polish and muscle car swagger.
A tastefully appointed interior and crisp Mark Levinson audio system were appreciated while slowly cruising the 17 Mile Drive, encompassing high-end mansions and the famous Pebble Beach, Spyglass and Cypress Point golf courses.
The pace picked up for a 100-mile run down California Highway 1, best known as the Pacific Coast Highway. The IS 500’s compact size and instant acceleration offered by the car’s 472-horsepower, 5.0-liter V-8 engine were hugely beneficial on what is often a narrow, twisty road with few straight stretches for passing.
Past Cambria, I cut inland for lunch in Paso Robles before heading east on California Highway 46 to Cholame and the site of actor James Dean’s fatal accident. From that dangerous intersection with California 41, I started my journey back to the Bay Area, stopping in the town of Coalinga for a snack and exercise break.
Traffic thinned out nicely for this stretch, proving that California can indeed be a driver’s paradise when conditions are right. The IS 500 was an ideal tool for this day of mixed driving, with substantial cornering grip and instant throttle response (not to mention that intoxicating V-8 rumble and exhaust note) for those deserted back roads, and the ability to transform into a docile cruiser back in the real world of traffic lights and congested freeways.
Lexus was immediately accepted as a serious competitor in the luxury car arena, and cars like the IS 500 F Sport Performance demonstrate how quickly the brand has been able to establish a presence in the premium performance car market.
It’s certainly a car capable of making any drive to the golf course or the race track a lot more entertaining.
Note: The Lexus Performance Driving School is offered at five North American road courses, with personal instruction from notable drivers including 11-time sports car champion Scott Pruett and NBC television analyst Townsend Bell. Remaining venues available in 2022 include Indianapolis Motor Speedway (July 8-10) and WeatherTech Raceway Laguna Seca (Aug. 26-28). For more information, visit www.lexusperformancedrivingschool.com


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The Ocean Institute in Dana Point has partnered with maritime museums and vessels from around the world to host the first ever Virtual Maritime Festival. The interactive and educational event features challenges and a three-day global stream marathon Sept. 11-13.
The event replaces the annual Tall Ships Festival, as Covid-19 related restrictions continue to prohibit large public gatherings.
“We’re thrilled to be partnering with maritime museums and vessels from around the world to present this exciting streaming event during such extraordinary times,” Ocean Institute’s president and CEO Wendy Marshall said in a released statement. “As they say, ‘a rising tide lifts all boats.’”
From Sept. 11 through 13, attendees can tune in for interactive and educational virtual experiences from maritime establishments from around the globe. The virtual event will include live and pre-recorded content including maritime reenactments and cannon battles, mermaid encounters, sea shanties, music and a sail cargo transporting coffee through the Costa Rican jungle. The virtual event is free to all participants.

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If you’ve any questions for Revenue.ie you can meet their team at this FREE online careers fair. Register today and meet a diverse range of exhibitors […]
Our upcoming Jobs Expo events will now be online as Virtual Recruitment Ireland on Saturday, November 21st (10am-4pm). Throughout the day Angela Burke (the Integrative Coach) […]
In addition to a diverse line-up of recruiters, there will be the Career Clinic at our next Jobs Expo Cork, which will now be hosted online […]
● Virtual Recruitment Expo – Dublin, Cork & Galway now online Saturday, 21st November, 2020 ● Free for all attendees seeking new career opportunities ● Over […]
Due to the ongoing Covid-19 restrictions the remainder of our 2020 Jobs Expo events will now take place online at Virtual Recruitment Ireland on Saturday, 21st […]
Jobs Expo TV caught up with Jessica and Cormac, who were looking to recruit engineers for Nicholas O’Dwyer on 23rd November 2019.
Munster’s Leading Jobs & Careers Fair, Jobs Expo, comes to Cork City Hall this Saturday, 23rd November, from 10am-4pm. Jobs Expo Cork brings jobs in Construction, […]
Marriott International check-in with Jobs Expo Cork. If you’re considering a career in hospitality you can talk to their recruitment team this Saturday from 10am in […]


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Another Company in The Green News!
Nature’s Bounty has announced launching the Healthy You, Healthy Earth campaign, a company-wide effort to be a responsible steward of our planet. These efforts will reduce the company’s carbon footprint by 5 million pounds of CO2 per year.
Nature’s Bounty is a leading global vertically integrated manufacturer, marketer and distributor of a high-quality nutritional supplements in the United States and throughout the world. So the company is already helping the world stay health and now with the going green efforts will help keep our planet healthy too!
It is always exciting to hear more and more companies going green!
The new green efforts at Nature’s Bounty build on a solid foundation of nature-friendly policies already in place, while also reaching into new areas of corporate responsibility and community outreach. For example, the bottles used for over 300 products are made from either recyclable PETE or HDPE plastic. Plus, an already efficient packaging and boxing process is being made even greener with the use of redesigned materials that will reduce the use of corrugated cardboard. And on-site changes to lighting (switching to CFC lighting), printing labels with water-based inks, and a new “green taskforce” to look for further areas of change are all part of US Nutrition’s efforts to reduce their carbon footprint by 5 million pounds of CO2 per year.
Nature’s Bounty has even gone a step further, partnering with several “get green” organizations. “We wanted to go beyond our own products and processes,” O’Connell explained. “It’s important to us to give back to the planet; after all, helping others live a healthier life is in our very nature.”
Toward that end, Nature’s Bounty has partnered with Trees for the Future — an environmental organization that plants trees all around the world; and the Go Green Initiative — whose efforts to educate children about the environment has reached around the globe. So far, Trees for the Future has planted over 50 million trees, which remove approximately one million tons of carbon dioxide from the atmosphere per year. Nature’s Bounty’s goal is to help them plant one million more trees by 2010.
That is one more socially responsible company who is understanding the Go Green Movement!


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The world car industry is currently facing a “great tribulation” since the Covid-19 epidemic broke out on a global scale, which is the problem of the supply of semiconductor chips – an important component for a device. electronic device or feature. In the near future, this problem will continue to get worse, possibly even affecting other electronic products such as smartphones and laptops.
Specifically, Ukraine’s two leading neon gas suppliers, Ingas and Cryoin, had to suspend operations due to the impact of the hot issue between Russia and Ukraine. According to information from Reuters, between 45% and 54% of neon gas used to produce semiconductor chips in the world comes from the two Ukrainian companies mentioned above.
Neon gas plays an important role in the semiconductor chip manufacturing process. Photo: Josep Lago/AFP via Getty Images
Absence of supply from Ukraine, dark clouds will cover many industries around the world. Semiconductor chip manufacturers depend on neon to control the laser beam, which in turn produces chips (explained in more detail below). At the moment, whether these manufacturers will have enough time to manage another supply of neon before their stockpiles empty is still a question mark.
These manufacturers and analysts around the world think they have about 1 to 6 months to go before they run out of things to produce. And if these manufacturers cannot produce chips, the semiconductor chip problem will continue to linger instead of ending next year according to some predictions. The lack of chips means rising costs, slow deliveries, and the lack of some crucial technology.
Ford had to remove the satellite navigation system from many cars, the reason was attributed to a shortage of semiconductor chips. Photo: REUTERS/Rebecca Cook/File Photo
Professor Unni Pilao, a lecturer in Nanoengineering (roughly translated from Nanoengineering) at Suny Polytechnic Institute, explains about this: “Whether it’s electronics, cars, computers, phones, airplanes or anything else. Everything you can think of has a semiconductor chip. In the long run, if the problem is not solved, you may not have the opportunity to buy those things anymore.”
The dilemma of this semiconductor chip shortage is serving as a wake-up call, that the technology supply chain spans the world, across all kinds of companies/enterprises, and some of them are concentrated in one country. Companies that produce hardware like Apple, Samsung or Intel love this kind of centralization because when they buy a product from a specialized 3rd party for a product, it means they are benefiting in terms of costs. labor and assembly, but with a high level of efficiency.
After the problem between Russia and Ukraine occurred, this production line revealed a weakness, that just “a common cold sneeze” of a basic detail can make the whole world of technology. have trouble. Neon’s case is just the latest, but not necessarily the last.
WHAT IS NEON USED FOR?
Neon helps chip manufacturers use lasers more efficiently. Photo: Nathan Laine/Bloomberg via Getty Images
Chip manufacturers usually don’t make neon on their own. Of course, they can’t be without neon as neon helps them operate the ultra-small tolerance (i.e. ultra-precise) laser cutters that turn silicon (the key ingredient for making chips) into the microchips that make computers work. The laser plays an important role in what is roughly translated as lithography, after the silicon rods are cut into thin slices.
Manufacturers use lasers to create microscopic and detailed engravings on the glass, thereby starting the process of turning a piece of silicon into a chip. Since these chips are so small and messy, manufacturers need to precisely control the laser wavelength. This is where neon comes into play.
The air is a natural neon “mine”. Neon makes up about 0.0018% of the air. Photo: Britanica
Neon is actually not easy to produce. Manufacturers will use specialized separation technology to directly take this gas from the air, liquefying the air at supercooled temperatures to easily separate neon from other substances, such as nitrogen or oxygen. Since neon gas makes up only a tiny fraction of the air, only about 0.0018%, a lot of the air is “filtered” to produce enough neon for the semiconductor chip industry to need. The easiest way to get neon is to take advantage of machines that already use the technology for a similar purpose, often Soviet-era steel mills.
The above approach can get neon in its raw form, but chip manufacturers need pure neon, and that’s where two Ukrainian companies (Ingas and Cryoin) come in. Before the hot issue between Russia and Ukraine occurred, Nikolay Avdzhy (senior commercial officer of Ingas) revealed to Reuters that Ingas produced about 15,000 to 20,000 cubic meters of neon a month, 75% of which is generated by neon. for chip manufacturing; Meanwhile, Laisa Bondarenko (Cryoin’s chief development officer) told Reuters that Cryoin produces between 10,000 and 15,000 cubic meters per month, without disclosing what percentage of that goes to the chip industry.
CHINA WAITING TO TURN ON?
According to an industry expert, Ukraine, Russia, and China are the “tripod” of neon gas supply in the world. Photo: I-Hwa Cheng | Bloomberg | Getty Images
However, according to information from Reuters, both factories are now closed. This can be good news for China as this country is also one of the major manufacturers in the world.
According to Chen Zhina (General Director of Changzhou Naxin Special Gases) in SCMP, China can increase its neon gas market share globally from 30% to 50% when manufacturers look to China to buy neon gas. stabilize their own supply. According to Chen Zhina’s estimate, before the hot issue happened, the neon supply from Ukraine accounted for about 40%, Russia was about 30%, and China almost accounted for the remaining 30%.
However, Laisa Bondarenko (a senior officer at Cryoin) said that due to the Covid-19 problem, neon prices have increased by 500% since December. According to Chinese media, the price of neon (the crystal type) purity to 99.9% – not the purest) has quadrupled, from 400NDT/cubic meter in October 2021 to 1,600NDT/cubic meter in February 2022.
When there is a problem with supply, other companies can start producing neon, but Richard Barnett (senior marketing officer at Supplyframe) said that it will take 9 months to 2 years of production. Another industry expert said that companies may not want to invest in neon production if they think this is just a temporary problem.


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The Toyark boards member Wolfman1973 has given us the heads up on pricing information and the release date for the JSI 1/18 F-14A Tomcat! This long awaited release has been in demand by the 1/18 military toy fandom for years and our wish will finally be granted later this year!
The price for this toy is $230+shipping, and will be released in late October. Until JSI releases their J-11(SU-27UBK), this will be the largest 1/18 scale aircraft ever released! Paint scheme is confirmed as VF-84 Jolly Roggers(the famous and iconic, skull and crossbones), and confirmation on high or low viz paint scheme is still pending.


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Baristas slinging lattes at Starbucks will be getting a lot more than just paltry tips and a crippling caffeine addiction. The company announced it will begin a tuition reimbursement program for eligible part-time and full-time
employees "partners" through Arizona State University's online degree program. With average employees earning roughly $10 an hour at the coffee giant, this could be a welcome opportunity for workers unable to afford a college degree.
The Starbucks College Achievement Plan kicks off this fall and will be open to workers at Starbucks and all of their company-operated stores like Teavana and Seattle's Best Coffee. Partners working an average of 20 hours per week will reimbursed in full for each semester if they're admitted as a junior or senior. Freshman and sophomore students are also eligible for aid, with the company chipping in $6,500 on average for two years of study.
Students are under no obligation to remain with the company post-graduation, and are free to pursue degrees in any field. But Starbucks Chairman Howard Schultz hopes students will opt to stay on in some capacity after completing their studies. "Our investment in high-quality education will attract and retain passionate partners who will move our company and our economy forward," Schultz said in a statement. "ASU's commitment to provide any talented student from any family background and any income level with a top-notch education makes it the singular partner for Starbucks."


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The right of Maharastra to regulate GM seed prices, and to order compensation to farmers when the seeds fail, has been upheld.
Bombay HC upholds Maharashtra Seed Act, delivers blow to industry
Jayashree Bhosale, ET Bureau
The Economic Times, 1 October 2013
PUNE: Giving a major blow to the Bt cotton seed industry, the Bombay High Court has upheld the validity of the Maharashtra Cotton Seed Act, 2009 that regulates the prices of Bt cotton seeds in the state, the second largest producer of cotton in India.
The seed industry had challenged the state acts of Maharashtra, Gujarat, and Andhra Pradesh, seeking to regulate prices of Bt cotton seeds, in their respective High Courts. "The decision will be of great help to the farmers," said state agriculture commissioner Umakant Dangat.
Under the Maharashtra Cotton Seed Act, the seed companies also have to pay compensation to the farmers in case the seeds fail to deliver as its labels claim.
The authority has been given to the licensing authority of the state government. For seeds other than that of Bt cotton crop, the farmers have to seek redressal from the consumer courts. BayerBSE -0.14 % BioScience, the Indian arm of Bayer CropScience, world's largest agrochemicals company, had to pay compensation to farmers in Maharashtra under this act for poor Bt yields.
The state government had also suspended the license of Mahyco, joint venture partner of Mahyco-Monsanto Biotech, in 2012 under the Maharashtra Cotton Seed Act for various charges related to the sale of Bt cotton seeds.
However, the National Seed Association of India (NSAI), the national body of the seed industry, has decided to challenge the decision of the Bombay High Court in the Supreme Court. Bt cotton gives the highest revenue to the seed industry, which is estimated to be of Rs 7,000 crore size. "We will go to the Supreme Court against this decision of the Bombay High Court.
"The seed industry has been suffering as costs of seed production have gone up but the seed prices have remained stagnant," said M Prabhakar Rao, president, NSAI and chairman and managing director of Hyderabad-based Nuziveedu Seeds.
An official of the state agriculture department, on condition of anonymity said, "We presented before the court that the seed companies must have made profits as they were able to sell at lesser price for many years now. The reduction in price in Maharashtra has mostly helped the farmers from the suicide prone belt of Vidarbha."
Earlier, the verdict of the High Court of Gujarat was in favour of the seed industry as it held the Gujarat Cotton Act invalid on the grounds that it contradicted the central act of Essential Commodities. The Gujarat government has challenged this decision in the Supreme Court and the case is still pending there. The seed industry has also challenged the act passed by the Andhra Pradesh government, which regulates Bt seed prices, and the case is pending in the state high court. Before the price regulations by state governments, the official price of Bt cotton seed in India was Rs 1,600/packet of 450 grams, which was reduced to Rs 750/packet by the Andhra Pradesh government.
Currently, the price of Bt cotton seeds is Rs 830/packet for BG I and Rs 930/packet for BG II in the central and southern states. Bt cotton, which was introduced in India in 2002, now covers almost all the entire area under cotton cultivation in the country.


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Kanye files trademark for ‘Yeezy Sound,’ is he starting new streaming service?
Kanye West may be trying to start his own streaming service according to documents obtained by The Blast.
“The Blast obtained documents filed this month by Kanye’s reps to trademark ‘Yeezy Sound’ for purposes that include ‘Streaming of music, audio, images, video and other multimedia content over the internet.'”
This news comes amidst increasing tensions between Kanye and his former mentor and friend Jay-Z. Earlier this summer, Kanye pulled his discography from Jay’s streaming service Tidal and Ye’s legal reps sent a letter to Tidal claiming breach of contract.
“Our sources say a month ago Kanye’s lawyer sent a letter to Tidal, saying the company was in breach and the contract was terminated. Over the next 2 weeks lawyers for both sides tried to resolve the conflict but failed. We’re told 2 weeks ago Kanye’s lawyer fired off a second letter declaring again the contract was over.”
TMZ reported that Kanye hadn’t been compensated for bringing new users over to Tidal when his The Life of Pablo album dropped and that the streaming service hadn’t paid him back for music videos.
“We’re told Kanye’s beef with Tidal is twofold — his The Life of Pablo album resulted in 1 1/2 million new subscribers to Tidal, for which he was supposed to get a bonus but the company hasn’t paid. Kanye also says Tidal reneged on reimbursing him for music videos.”
It’s unfortunate to see Kanye and Jay-Z feuding like this, Jay went at Kanye on multiple tracks on his 4:44 album. Perhaps Kanye wanting his own streaming service goes deeper than his beef with Jay, but the optics speak for themselves.
I’m not sure we need another boutique streaming service and few, if any of them, are profitable whatsoever. Kanye, who has been outspoken about his massive debt, may be making an unsound financial decision by going into streaming, but of course ‘Yeezy Sound’ will definitely be wavy.


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Virgin Media is offering consumers broadband and phone bundles at discounted prices for six months.
Among the packages are the Virgin Media Vivid 100 Broadband & Phone deal, which includes superfast fibre optic broadband with speeds of up to 100Mbps and unlimited downloads.
Subscribers can also enjoy unlimited weekend calls to landlines and Virgin Mobile numbers, as well as a free Virgin Super Hub wireless router and free QuickStart self-install. The package costs £13 a month plus £17.99 line rental.
Another discounted package is the Virgin Media Big Kahuna Bundle, which includes 200Mbps SuperFibre broadband and unlimited weekend calls, along with more than 230 TV channels including BT Sport, Sky and HD channels.
The bundle also features a free 500GB TiVo and free Virgin Media Super Hub. This option costs £27.50 a month for six months and then £55 a month, while the Virgin Phone line costs £17.99 a month.


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Whole Foods stores in the Mid-Atlantic region are offering a rare coupon for money off of a meat purchase.
The coupon, good for $10 off of a $50 meat purchase, is valid from May 23 to May 26.
You can print the coupon, here.
Target is offering a similar grocery coupon, offering $10 off of a $50 food purchase to shoppers who text the word FOOD to 827438. The coupon is valid through May 24.


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Hickey's Pharmacy to double in size
We are delighted to announce the opening of two new stores in Cork as part of an ambitious five-year growth plan through which we will double in size.
Our new Mayfield and Baker’s Road pharmacies will bring the total number of Hickey’s Pharmacies in Cork to five adding to our stores in Ballincollig, Gurranabraher and Ballyphehane.
Our family-owned company, founded by pharmacist Paddy Hickey in 1995, will now operate from 36 locations across Dublin, Cork, Kildare, Louth, Meath and Wexford.
We plan to add a further eight stores by the end of 2019, leaving us on track to hit our target of 60 by 2022.
Already employing over 350 staff, the expansion, including the two new Cork stores, will see that number rise to 475 by the end of next year through a combination of new pharmacy openings and acquisitions.
Commenting on the announcement, Paddy Hickey, Managing Director said ‘We are delighted to be adding to our already extensive network of stores and to expand our presence in Cork. Hickey’s has expert, dedicated and caring staff working at the heart of communities across Ireland alongside GPs and other healthcare professionals. As an Irish business we are proud to be able to help thousands of customers every day across our soon to be 36 pharmacies. We look forward to bringing Hickey’s unmatched service and support to many more communities in the months and years ahead as we continue our expansion”.
Find your nearest store
Use our store locator to find your nearest Hickey’s Pharmacy. You’ll be able to find contact details, opening hours and directions.


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I have a confession to make. Not only did I used to write cigarette ads, but I also used to make heaps of TV commercials for KFC. By the bucketload. In fact, when it comes to egging on the obesity epidemic in our community, some would say my CV is second to none.
And so it was with some sadness that I read last week that KFC have decided to stop giving out free toys with their kiddies’ meals. ("There goes the nutritious bit," quipped a friend of mine.) The reason for the decision, explained the earnest-sounding Corporate Affairs Manager Zac Rich, was that the idea of free toys had "had its day" and "belonged to another era." Zac went on to explain that KFC were “doing the right thing” and hoped "this will support parents in making dietary decisions on behalf of their children which aren’t influenced… by pressure to choose the meal that has a toy."
He also pointed out that KFC are “a founding member of the Australian Quick Service Industry Initiative for Responsible Advertising to Children.” Hmmm.
The entire announcement sounded uncannily familiar, and then I realized it reminded me of the phony concern we heard only recently from the tobacco marketing industry saying how they were desperately worried about sales of smokes going up.
And eerily similar to the faux-sincerity of the alcohol marketing industry’s self-regulatory body DrinkWise, who announced in May that they had decided to slap health warnings onto bottles of booze. DrinkWise’s stated aim is “to influence a cultural shift in the way Australians drink, so that the next generation of drinkers may view intoxication as unhealthy and socially unacceptable.” Really? Good luck.
For years, irate nutritionists and health activists have criticized the free toys and the "pester power" that they supposedly provoke as one of the great evils of the advertising industry. Get rid of the toys, ran the argument, and kids would no longer drive their parents insane in order to go to KFC or Maccas. Wishful thinking, I'm afraid. Zac was only telling us half the truth when he said that KFC were “pleased to be taking the lead in removing (the toys).” In Australia, yes. But KFC and other fast food chains in the USA got rid of them nearly a decade ago, and - surprise, surprise - it made not a jot of difference to their bottom line, or indeed, to America’s waist line. Moreover, the toys themselves were always regarded as a pain in the butt from a marketer's point of view. Not only were they an added expense on the production line, cumbersome to stock in store, a pain when they ran out and little Jessica was left standing at the counter balling her eyes out, but also there has been the ever-present health and safety risk that a child would inadvertently put an eight-legged wiggly purple monster in his mouth and choke on the damned thing. They were more trouble than they were worth and KFC franchisees will not shed a tear to see the toys disappear.
But the reason for my disappointment is that this is yet another tokenistic and almost certainly forlorn effort to stave off more and more government interference in the marketing of legal products. As with the health labels on alcohol, the recent banning of a tasteless Roger David ad, and other over-reactions, the advertising self-regulatory bodies are increasingly cowing in fear of the plethora of "nanny state" lobby groups.
It’s no surprise that KFC’s altruistic move comes only four months after the Obesity Policy Coalition demanded the banning of junk food advertising during peak children's viewing times, and less than two months after the Australian Medical Association claimed that self-regulation of the fast food industry isn’t working.
So increasingly, we are seeing fearful marketers disguised as concerned self-regulators nervously throwing their opponents a bone to chew on. But by so blatantly accepting the argument that marketing activities – rather than individual parental responsibility, lack of self-discipline and freedom of choice - are to blame for excessive consumption, the industry merely encourages ever-more intrusive rules and regulation. The end game of the lobbyists is unequivocal: "Greater government regulation of fast food advertising is needed to cover the failure of industry self-regulation," claims AMA president Professor Dobb, demanding “junk food ads should be banned altogether.”
Clearly, the bureaucrats’ hunger for ever-stricter regulations won’t ever be satiated. Like a kid at KFC, health activist groups are never going to say "that's it, we've had enough, thanks."
So look forward to more and more token gestures from the ever more desperate self-regulatory marketing bodies. Graphic images of cirrhotic livers on bottles of wine, perhaps, or photos of dying diabetics on your buckets of nuggets?
Until the nanny state succeeds in banning ads altogether.


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The National Retail Federation Big Show 2018 wrapped up recently, but the insights that were shared will make their mark throughout the coming year. Judging by the overall excitement, engaging discussions, and innovative retail technologies showcased at the booth, it is safe to say that the retail industry is definitely not in an apocalyptic phase.
Here are some of the key highlights that will help fashion brands understand the current retail climate and position their businesses to capitalize on the right opportunities.
01. Missguided outlines its framework to ensure a digital future for the brand at NRF 2018
At this year's NRF Big Retail show, our customer, Missguided, had the honor of presenting their success with SAP Fashion Solutions and their partnership with attune to drive the launch of the brand's first standalone store.
John Allen, CTO of Missguided presenting during the session "Digitizing a Digital Business" at NRF 2018
Missguided is one of the world’s most exciting young fashion brands. With an experimental approach, the fast-growing UK retailer follows a principle of rapid fashion, introducing masses of new styles every week. Aside from a few concession stores, Missguided was looking to expand the business into different markets including establishing a presence in top shopping centers and high streets across the UK.
Moving from a niche online player to a global fashion brand was a challenge - but the brand realized that they needed to be as radical with their approach to tech as they were with their clothing. However, a thorough analysis revealed that even though the company was built on a foundation of delivering a slick digital experience for the customer, it was a lack of overall digital capability that was holding them back.
Missguided recognized that the system they chose should be capable of supporting their meteoric growth and entrepreneurial spirit. It also needed to be a fashion industry specific solution; providing functionality that is built on best practices and delivered out-of-the-box omnichannel functionality such as single multi-channel inventory, inventory segmentation and more.
After evaluating between Microsoft Dynamics and SAP Fashion Management, the company decided to go ahead with SAP Fashion, citing its capabilities to unite retail, wholesale and e-commerce operations onto a single platform, drive future growth, enable faster fashion, power omnichannel operations and support fashion-specific processes – all within a scalable platform built for the long-term needs of the industry - as the main reasons. Built in collaboration by SAP, attune and leading Fashion Brands, SAP FMS (upgraded to S/4HANA for Fashion) is an ERP solution which is purpose-built for fashion.
Following an aggressive approach to launch its first store and officially beginning its journey from an online-only store to an omnichannel Fashion Company, the company successful launched its retail store on SAP FMS, along with SAP CAR, a real-time repository for multi-channel retail data, within 5 months. Key highlights included:
- End-to-end, omnichannel functionality with single global inventory foundation that will improve efficiency.
- Tried and tested functionality and best practices delivered out of the box.
- Merchandise planning and product load tool to deliver an omnichannel view of the world and flexibility to deliver "faster fashion" faster.
Missguided is on the path to becoming a true omnichannel player and has its sights set on opening more stores as well as expanding to international markets. The company will continue to build out their IT platform with SAP FMS as the core, supported by SAP CAR; the backbone for customer engagement, loyalty and promotions.
02. Despite negative events and data, Brick-And-Mortar Is Definitely Not Dead
Store closing announcements more than tripled in 2017, which led to many believing that the store format no longer worked. According to several sessions at NRF 2018: Retail’s Big Show in New York City, experts argued that stores should be more open to innovation – to solve problems, be scalable and enhance the customer experience.
Technology will play a bigger role here – as physical retailers must embrace a new vision and transform the store into something the shopper wants to take part in; into experience centers and fulfillment hubs. Connecting online and physical store experiences remains a big focus. In fact, the technology on the expo hall may not have looked too different from NRF 2017, but the potential of many of the solutions has ramped up considerably. There was a real push to showcase technology that aims to change what retailers are offering consumers at present in an age where digital capability has shifted their expectations.
A huge focus was placed on solutions that enhance some of the traditional store functions, specifically connecting retailers’ back-end systems to ensure operational efficiency and high visibility of business performance. There were also emphasis on choosing in-store solutions that can be rolled out globally – not just at a select few stores – to create a true omnichannel customer experience.
At the attune booth, NRF 2018 Retail's Big Show
03. Optimistic Outlook for Retail in 2018
The turmoil facing the retail industry has been well documented: foot traffic has been falling; more stores are expected to close within the next five years and retail companies are reducing headcounts. However, even though news reports of impending doom have been ample lately, they’re not painting an accurate picture of what lies ahead for fashion retailers.
What’s actually happening is far more complex – a convergence. Fashion companies are merging click-and-brick operations and traditional retailers are powering up to meet their digital opponents head on, leveraging new technologies and making significant investments to go direct to consumers. A surprisingly strong performance of traditional retailers during the 2017 holiday season shows evidence of this, and has experts assured that retail isn’t on its deathbed.
During the highly-anticipated round-table discussion “Retail economic round-table: a preview into 2018”, economists and analysts pointed to strong holiday sales and high consumer confidence levels as reasons for optimism in the coming year.
A session that was all about the numbers, it was unveiled that retailers had stepped up their game by effectively using omnichannel strategies including buy online and pick up in store, which was on trend this holiday season. Economists and industry experts believe that the strong consumer economics will continue to rise and reach a record high in 2018 and that retail growth in 2018 is likely to exceed the 4.2% gain made in 2017.
04. The digital road-map requires retailers to think five to ten years ahead
At NRF 2018, Digital Transformation was on everyone’s minds, as fittingly themed “Retail Transformation: It All Starts Here”. With retail in the middle of a massive disruption, many conversations were centered on retail's biggest pain points — and the technology innovations needed to elevate the customer experience.
During the panel session “The what and how of digital transformation: Three consumer expectations to meet now“, retail IT leaders and experts stressed on the importance of breaking down barriers between IT and the business side of the company, and making a push towards a “single source of truth”. They cited the way processes are set up internally as the biggest impediment.
In fact, this is consistent with a recurring challenge that fashion companies have communicated to the attune team many times over - they’re frustration with disparate systems. Fashion brands have built their technology operations over time, often in piecemeal resulting in increased costs, complex integrations and disjointed customer experiences. Many feel confined in a setup that is inefficient, and muddled with avoidable friction points. Elimination of these friction points is the first step retailers must take to ensure competitiveness in today's digital economy. While there are obstacles to overcome, the promise of channel-agnostic, unified commerce means higher customer satisfaction, stronger sales, more accurate data, and lower overheads.
One of the crucial points emphasized during the session was when considering digital transformation, go beyond simply adding digital technologies to a company’s IT ecosystem. Instead, rethink business models, processes, organizational structure and the technologies to develop a better digital transformation road-map. The key is to look for technology that actually solves a real problem instead of just being "novel"; and to ensure a sustainable foundation is in place to meet the digital demands increasing over time.
The retail apocalypse is a myth but technology is changing the game
National Retail Federation’s annual “Big Show in New York illustrated just how profound of an impact technology will have on retail - which means retailers need to adopt disruptive technology if they want to remain relevant among digitally savvy shoppers. The only way to do so is to adopt innovative technologies that can meet — and exceed — customer expectations and remove friction from their shopping journeys.


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Arikka Hall Joins Proforma as Marketing Manager of New Owner Development
Cleveland-based distributor Proforma announced that Arikka Hall has joined the company as its marketing manager of new owner development. Hall, formerly the marketing and communications manager for iPROMOTEu, will now lead Proforma's new owner development team by managing the recruitment, conversion and onboarding of new members.
"We are excited to have Arikka Hall joining us at Proforma," said Greg Muzzillo, founder of Proforma. "Arikka's industry experience will help her connect with entrepreneurs, business executives and sales representatives who are looking for an opportunity to create wealth, have fun and achieve their dreams in this industry."
"I'm thrilled to be joining Proforma," Hall said. "After spending several years in the industry, I've learned Proforma is the clear choice for distributors and sales representatives looking to take their careers to the next level. Proforma offers world class support, the industry's best sales resources and more growth potential than any other distributor network. I'm more excited than ever to be working in this industry and recruiting people to best possible opportunity."
Hall's new role within Proforma will focus on creating effective communications to reach prospective owners, educating them on the full suite of tools Proforma offers including access to award-winning marketing campaigns, a newly enhanced technology platform, financial backing, free credit insurance, the buying clout that increases their profits up to 5 to 15 percent with a proven vendor network and more.
For more information, visit www.onlyproforma.com.


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Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Sets Q4 2011 Earnings Release For October 18th
The conference call at 5:00 PM Eastern / 2:00 PM Pacific will follow the earnings release itself which typically comes around 4:30 PM Eastern.
Apple last quarter announced record-breaking results in a number of areas, including $7.31 billion in profit on revenue of $28.57 billion. For the fourth fiscal quarter, Apple has issued guidance of $25 billion in revenue with profits of $5.50 per share.


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SAN FRANCISCO (MarketWatch) -- Xilinx Inc. XLNX, +2.29% late Thursday said it now expects first-quarter revenue to come in at the low end of the previously forecasted range of increases of 1% to 5% sequentially. The San Jose, Calif.-based company also said it now sees gross margin of 62% to 63% for the quarter, up from its prior view of about 62%. Operating expenses are expected to decrease about 5% sequentially, an improvement from the prior outlook calling for a decrease of 4% to 5% sequentially, the company said. Xilinx designs logic chips that are programmed to perform specific computing chores and used in products such as cellular-phone base stations, network routers and DVD players.
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WINNIPEG, Manitoba , May 29, 2012 /PRNewswire-iReach/ -- Winnipeg, Canada -based Ameba continues its aggressive growth with the launch of theAmeba app on the Google TV Internet-connected TV platform. Thelaunch extends Ameba's reach to more than five millionInternet-connected devices, which include Roku, LGE Smart TV, andnow, Google TV. Ameba streaming TV service for children is alsoavailable on iPhone, iPad, and iPod touch, and online at . (Photo: photos.prnewswire.com/prnh/20120529/CG15154 ) Google TV users can now easily add the Ameba app to their Google TV for free and get instant access to the latest Ameba TV shows andvideos - streamed directly to their Google TV devices forconvenient, anytime on-demand viewing from the comfort their ofhome. "The announcement of Google TV as our newest platform is certain tofuel even further the incredible groundswell of interest we haveexperienced among content providers who are eager to use Ameba tomonetize their content," said Ameba founder and CEO Tony Havelka."In a marketplace where more and more consumers are cutting thecord, Ameba is the smartest solution for delivering premium contentto millions of homes." In addition to greatly expanding its reach across platforms, Amebahas also partnered with even more premium content providers toexpand its ever-growing library of popular programming for itsburgeoning audience. |
Most recently, Ameba has added such top-ratedand award-winning children's programs as three-time EmmyAward-winning WordWorld from WTTW National Productions; Bunny Bop, created by Cheryl Wagner ; Emmy-nominated The Cat in the Hat Knows a Lot About That; CFTPA Best Children's Program, BusyTown Mysteries; Gemini Award-nominated and Writers Guild of Canada Award-winning Ruffus the Dog from Hunky Dorey Entertainment, Inc.; Gemini Award-nominated A World of Wonders; and multi award-winning Ruby Skye P.I ., approved by Kids First! and winner of the Parents' Choice SilverHonor. These new programs join Ameba's rich, diverse library ofaward-winning, high quality children's content. Ameba delivers thefinest lineup of fun, enriching children's TV shows in a safe,commercial-free streaming TV service designed specifically forkids. About Ameba: For $3.99 per month, Ameba delivers a vast, ad-free library of engagingchildren's TV shows and videos for kids ages 2 to 12, across a widevariety of platforms. For more information about Ameba, pleasevisit / or contact Tony Havelka at 204-988-3000.
About Google TV: Google TV, in partnership with Google, Intel, Sony, and Logitech,brings the power of the Internet to the television viewingexperience. Google TV is smarter TV that integrates the web'swealth of content within a single easy-to-navigate and browseexperience. For more information about Google TV, please visit tv/. Media Contact: Kim Shandrow , Ameba, 562-972-3956, News distributed by PR Newswire iReach: https://ireach.prnewswire.com SOURCE Ameba Copyright 2010 PR Newswire.
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Peugeot forges a sporty hybrid future with 508 Sport Engineered Concept
No new details, but Mitsubishi releases new photo showing the Engelberg Tourer’s side profile
With its competitors getting either facelifts or redesigns, Honda has given the Mobilio an update for 2019
Honda Jazz Mugen, BR-V Special Edition debuts in Malaysia, gets exterior makeover
First it was Mercedes-Benz, now it's Jaguar-Land Rover who's going back to straight-six engines
Toyota says hello to the all-new sixth-generation 2019 Hiace
Mitsubishi UK has a rear seat-less Shogun Sport (AKA Montero Sport) for business customers
The 2019 Nissan Livina has been revealed, but will it be launched here?
NLEX Harbor Link Segment 10 could cut travel time from C3 Road to NLEX to as little as 10 minutes
The Rush 1.5 G makes for a great everyday city car; it even has a lot of goodies.


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China web titan Alibaba eyes £120bn valuation that would make it the second-largest internet company in the world after Google
An online colossus described as ‘China’s Amazon’ is planning the largest ever stock market float.
Alibaba hopes to raise up to £9billion in a US listing that could value the firm at an eye-watering £120billion. This would make it the second-largest internet company in the world behind Google.
Since being founded in 1999 by former English teacher Jack Ma in his one-room apartment, Alibaba has ballooned. It now has 20,000 employees and handles 70 per cent of all the parcels sent in China – accounting for almost half the country’s online retail market.
'China's Amazon': Alibaba has 20,000 employees and handles 70 per cent of all the parcels sent in China
Every year it processes more goods than Amazon and eBay combined, with an estimated £90billion of merchandise changing hands.
And estimates state that China’s online market is set to be worth £235billion by next year – three times what it was in 2011.
In the three months to September 2013, Alibaba made profits of £476million on sales of £1.1billion. US search giant Yahoo owns a 24 per cent stake, while Japan’s Softbank has about 37 per cent.
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Pure Fishing Names CEO
Terry Carlson has been named president and CEO of Pure Fishing, the fishing tackle company acquried by Jarden Corp. last year. Carlson takes over for acting Pure Fishing president, Tom Bedell. Carlson will oversee all of the Pure Fishing brands, which include Berkley, Penn, Shakespeare, Abu Garcia, Fenwick, Mitchell, Stren, Pflueger, All-Star Rods and others.
Carlson comes to Pure Fishing from Raymarine Inc., a worldwide leader in marine products, where he served as CEO of the company's Americas business and was responsible for worldwide global product management and strategy. Prior to Raymarine, Carlson held senior management positions at Black & Decker, Polaroid, and Emerson Electric.
“Terry's background in the marine industry and experience with similar markets and customers served by Pure Fishing uniquely positions him to be the ideal person to take the reigns of the 'new' Pure Fishing,” Bedell said. “He is a dynamic leader with solid character based on values that match those of Pure Fishing. I could not be more thrilled Terry has embraced this opportunity.”
“Joining Pure Fishing is an exciting opportunity to grow what are the premier brands in the fishing industry,” Carlson said. “I look forward to working with the entire team to further unlock the potential of these brands on an international level and to deliver products that enhance the fishing experience around the world.”
“Our company is coming off a record sales year,” added Carlson. “We have in place an exceptional team of coworkers dedicated to their jobs and to the sport of fishing. Our management team will be looking at a company wide business plan that unifies our sales ordering, warehousing and distribution efforts. We are implementing a rapid integration plan to coordinate our Spirit Lake, Columbia, and International operations into one overall business strategy.”
“Being named the leader of the world's largest and strongest fishing tackle company is a great honor that comes with great responsibility. This is a responsibility I take very seriously. I look forward to getting out in the coming days and weeks to meet our customers, key opinion leaders, and consumers and build relationships that will move not only our company forward but the industry as well and do it with high integrity and mutual respect.”


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According to GQ magazine, Boulder residents are fit, outdoorsy and horribly dressed.
Boulder was listed 40th in GQ’s recent “worst dressed US cities” list, which also named Kansas City, Austin, Las Vegas and New Orleans as offenders. According to the fashion authority, it’s because of the local affinity for activewear and fanny packs. We think it’s likely that, although Boulderites know what’s trendy, they’d rather put their energy into something else: namely climbing peaks, cycling, yoga and running.
Colorado is one of the healthiest states and has the lowest rate of obesity (the only state less than 20 percent, actually), and Boulder is one of the healthiest cities in the state. So, Boulder’s style may not be right off of the runway, but those tiny hipster jeans just aren’t practical when we’re training for the next Iron Man.
As GQ says, Boulder is “a worst–dressed city that looks best naked.” Not too shabby.


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Electric truck maker Tevva collects $12.5Mn in financing
The UK-based truck manufacturer Tevva Motors closed a $12.5 million financing round which was oversubscribed. They will use the funds to continue the development and rollout of the mid to large-size range-extended electric trucks.
The new investment corresponds to over ten million euros or close to 9 million pounds at current exchange rates. “The passion in the market for EV freight truck technology is incredibly apparent,” said Asher Bennett, Tevva’s Founder and CEO. “From a commercial standpoint, delivery trucks are a $100 billion global market and demand for a cost-effective, zero-emission solution is growing by the day. With this raise, we will be better positioned to meet that demand.”
Tevva first made waves back in 2016, when the UK-based company retrofitted a JAC diesel truck with their range-extender system. Only a month later, the company started accepting orders. Still, it would take until 2019 for us to hear any further news, when the British UPS took note of the technology and had it integrated into a small fleet for diesel delivery vans. Soon after, Tevva announced their EV starter set, which would “enable logistics fleets to commence electrification of medium-duty HGVs across Europe”. They want to launch the programme this Spring, for which Tevva Motors now closed their financing round.
Investment has also been made into diversifying the electric truck offer by Tevva – not only medium- and heavy-duty trucks are to be available, but Tevva is also working with food retailer Savona to develop an electric refrigerator truck. Their portfolio also includes the battery and BMS, with the REx being one option to the drive that otherwise claims a range of 150 km for smaller trucks and vans.
The fresh financing will likely benefit the entire venture as the British truck manufacturer expands its EV portfolio to suit various customers’ needs across the European continent. No further plans have been announced to expand to markets beyond Europe for the time being.


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It can be said that the technology field is one of the key fields today in many countries around the world. Owning a developed technology not only helps that country develop but brings many benefits in life and finance. It also affirms that country’s position in the world. Because of the importance of this field, Vietnam has also invested a lot to help technology companies develop and mature. So where are the largest Vietnamese technology companies? Let’s take a look at toplist.com.co in the following article.
A Dazzling Gem: Viettel Solutions
Viettel Solutions, a radiant gem in Vietnam’s technology industry. A pivotal part of the Military Industry and Telecoms Group (Viettel), Viettel Solutions has been and continues to assert its position with a lofty mission: “To accompany the Government, Enterprises, and Community in applying digital technology to bring optimal efficiency to all organizations and happiness to countless people.” With a pioneering spirit, Viettel Solutions proudly waves the banner at the forefront of digital transformation, making significant contributions to shaping a promising digital society.
Embarking on this journey, Viettel Solutions aims to rise as a leading enterprise in Vietnam in consulting and deploying digital transformation solutions. Viettel tirelessly collaborates with organizations, large and small enterprises, and citizens across the nation, by bringing advanced technological solutions that enhance people’s lives. With over 34 years of establishment and development, evolving from a telecommunications construction company, Viettel has continually expanded, diversifying into new sectors such as telecommunications & IT services, research and manufacturing of telecommunications electronic equipment, defense industry, cybersecurity, and digital services provision.
The presence of Viettel Solutions extends far beyond Vietnam, reaching 63 provinces and expanding to 13 international markets across 3 continents: Asia, the Americas, and Africa. This firm step forward solidifies the ambition and capability of a Vietnamese technology company on the international stage.
Recently, at the world’s largest information technology awards – the IT World Awards 2023, Viettel Solutions shone brightly with 4 gold awards and 2 silver awards for independently researched technology products such as RPA, XR, Blockchain, and digital transformation solutions. This achievement not only demonstrates leading research and technology development capabilities but also elevates the position of Vietnamese technology companies on the global technology map.
Viettel Solutions’ solutions are not just powerful tools supporting businesses and governments in digital transformation efforts but also keys unlocking a brighter future, where the quality of life is improved, contributing to building a modern, convenient, and friendly society.
- Website: https://solutions.viettel.vn
- Address: No. 1, Tran Huu Duc Street, My Dinh 2 Ward, Nam Tu Liem District, Hanoi, Vietnam
- Facebook: Viettel Solutions
Unveiling FPT Software: A Beacon of Innovation
As an integral part of the FPT Group family, FPT Software transcends being merely a renowned name globally in the realms of software and digital communications. It stands as an emblem of creativity and trailblazing, setting its sights on not just developing information technology for the domestic market but also reaching out to the world.
With a mission to elevate Vietnam’s technology onto the international stage, FPT Software relentlessly strives, step by step, to conquer challenges, aiming to become a top-notch technology company in Vietnam and a reliable partner to hundreds of large enterprises worldwide. This not only enhances FPT’s reputation but also opens up new opportunities and prospects for Vietnam’s technology on the global tech map.
From its inception, FPT Software has aimed to shine in the IT and telecommunications industries, serving as a solid foundation to cater to customers not only in 63 provinces of Vietnam but also extending its reach globally. To date, FPT Software’s presence has reached 27 countries, with 37 development centers and 65 offices across continents, asserting its position and influence as a leading technology company in Vietnam.
The journey of FPT Software is a tale of perseverance, innovation, and continual expansion. With decades of experience, FPT Software proudly witnesses and accompanies the digital transformation of numerous global enterprises across various sectors such as healthcare, finance-banking, automation manufacturing, telecommunications, aerospace, logistics and transportation, utilities and energy, consumer packaged goods, and the public sector.
For FPT Software, every project is a story, every technological solution a new step forward in enhancing labor productivity, optimizing operations, and delivering tangible value to the community. With relentless innovation and a passion for technology, FPT Software will continue to be the guiding torch, opening new horizons, and contributing to the global reach of Vietnam’s technology.
- Website: https://fptsoftware.com/
- Address: FPT Building, Duy Tan Street, Cau Giay District, Hanoi, Vietnam Hà Nội
- Facebook: FPT Software
Embarking into the Digital Frontier with Mobifone IT Center
Mobifone IT Center – nestled among the elite tech companies of Vietnam – emerges as a beacon, pioneering the integration of information technology into daily life, robustly connecting people to the forefront of the digital economy.
Since its inception on January 24, 2014, under the stewardship of Mobifone Telecommunications Corporation, Mobifone IT Center has ceaselessly flourished, evolving into a trustworthy technological partner not only for government entities and enterprises but also for thousands of individual clients nationwide. We take pride in delivering cutting-edge IT solutions and services, robustly supporting the digital transformation journey, accompanying every organization and individual towards a promising digital future.
With relentless dedication, Mobifone IT Center has innovated over 20 specialized ICT products, encompassing solutions for the digital government, digital enterprises, and 4.0 technology applications such as AI, IoT, and Big Data. These steadfast strides affirm Mobifone’s commitment to modern technology application, optimizing workflows, enhancing productivity, and elevating quality of life.
Behind these successes lies a team of experienced leaders, over 30 top-notch IT experts, and more than 1000 enthusiastic and dynamic individuals. Each member of Mobifone IT Center is not just a technologist but also a value creator, offering innovative and breakthrough solutions that enable thousands of businesses at home and abroad to swiftly adapt to the ever-evolving digital landscape.
Mobifone IT Center firmly believes that technology is the key to unlocking the door to the future, serving as a bridge that facilitates easy access and enjoyment of the benefits of the digital economy. Our mission extends beyond providing technological solutions; we are committed to accompanying and supporting every organization and individual in shaping and experiencing the digital future to its fullest.
- Website: https://it.mobifone.vn/
- Address: Thai Nam Building, 22D Duong Dinh Nghe, Yen Hoa, Cau Giay, Hanoi
- Facebook: Mobifone IT Center
VNG: Illuminating Vietnam’s Tech Landscape
VNG Corporation, a symbol of technology in Vietnam, was founded in 2004. With over 18 years of relentless development, VNG has emerged as one of the leading technology companies in Vietnam, boasting diversity in areas of operation such as online gaming, connectivity platforms, electronic payments, and cloud computing services. What sets VNG apart is not only its focus on technological advancement but also its profound emphasis on corporate culture and people – two factors deemed the soul of all creativity and innovation.
Since its early days, VNG has created significant waves in the online entertainment scene, ushering in a new era – the golden age of online entertainment in Vietnam. With a deep understanding of the power of the Internet, VNG tirelessly strives to provide meaningful experiences and value to users while exploring and developing new ways to make the Internet more pervasive and accessible in daily life.
One of the secrets to VNG’s success lies in the establishment and adherence to three core values: Embrace challenges; Develop partnerships; Maintain integrity. These values not only guide every activity of VNG but also serve as a source of inspiration for every member, fostering a spirit of dedication and continuous innovation for the sustainable development of the company and the community.
VNG believes that the Internet can change lives, and they have continuously proven this through strong investment in research and development. VNG’s products and services extend beyond entertainment to other fields such as electronic payments and cloud computing services, creating a diverse technology ecosystem that serves millions of users and businesses across Vietnam.
To date, the journey of VNG has firmly established its position as a major technology company in Vietnam, not only in the online gaming sector but also in creating connectivity platforms and advanced technological solutions, contributing to the transformation of Vietnam’s technology industry. With relentless innovation and a passion for technology, VNG continues to stride forward on the path of shaping the future, bringing new value to the community and the nation.
- Website: https://vng.com.vn/
- Address: 13th Street, Tan Thuan Export Processing Zone, Tan Thuan Dong Ward, District 7, Ho Chi Minh City
- Facebook: VNG
VNPT: Pioneering Vietnam’s Telecom Sector
Established on March 26, 1995, VNPT isn’t just a leading telecommunications technology company in Vietnam; it’s a symbol of pioneering spirit, innovation, and continuous development in the telecommunications and information technology field.
With over 27 years of formation and growth, VNPT has firmly asserted its position in the industry. It’s not only the leading provider of telecommunications and information technology services in Vietnam but also one of the key technology companies in Vietnam shaping and driving the rapid development of the postal and telecommunications industry. This has contributed to Vietnam becoming one of the top 10 countries with the fastest-growing telecommunications sectors globally.
VNPT takes pride in being the second-largest state-owned economic group in the postal and telecommunications sector in Vietnam. It’s also authorized to operate, manage, and exploit Vietnam’s first satellites, VINASAT-1 and VINASAT-2. This not only demonstrates VNPT’s leadership, management, and advanced technology exploitation but also reflects the group’s mission and far-reaching vision in investing and developing the country’s telecommunications infrastructure.
With a rich history and remarkable achievements, VNPT has been recognized through numerous prestigious international awards such as “Best Broadband Provider in Vietnam 2017” and “Best ICT Service Provider in Vietnam 2017” by the International Finance Magazine (IMF), among others. These awards not only acknowledge the quality of VNPT’s services and products but also inspire the group to continue innovating, creating, and contributing to the development of the telecommunications and information technology industry in Vietnam.
VNPT isn’t just a strong Vietnamese telecommunications technology company in terms of technical capabilities; it’s also a place that harbors a rich corporate culture, where every member is encouraged to embrace challenges, develop themselves, and maintain integrity. These core values help VNPT succeed not only in business but also in building a positive, creative, and people-oriented working environment.
- Website: https://vnpt.com.vn/
- Address: VNPT High-Tech Building, Xuan La, Tay Ho, Hanoi
- Facebook: VNPT
Cốc Cốc: Shining Star in Vietnam’s Tech Universe
Cốc Cốc, a bright star in Vietnam’s technology cosmos. Established in 2008 and skyrocketing from 2011, Cốc Cốc isn’t just a renowned Vietnamese technology company with its web browser and search engine; it’s an indispensable companion for millions of Vietnamese in the digital realm.
With a mission to provide a “pure Vietnamese” search tool, Cốc Cốc prides itself on its superior ability to understand and process Vietnamese better than any other search engine. This not only reflects profound respect and understanding of Vietnamese language and culture but also mirrors the team’s spirit of continuous creativity and innovation.
At Cốc Cốc, users are always at the center. Cốc Cốc not only listens but also puts itself in the user’s shoes to understand and meet their needs. Every new feature, from quick and secure Facebook access, lightning-fast file downloads, to smart online shopping tools, automatic Vietnamese diacritics, spell checks, and English-Vietnamese dictionaries, is evidence of Cốc Cốc’s relentless efforts to provide the best user experience.
In particular, Cốc Cốc is the ideal choice for finding nearby businesses and experiencing online shopping. With a vast, regularly updated, and accurate database, even in the most obscure places, Cốc Cốc helps you access information quickly and accurately.
Not stopping there, Cốc Cốc’s advertising system, with real-time bidding (RTB) technology, is not only easy to use but also highly effective for Vietnamese businesses, helping them reach their target customers accurately and efficiently.
With an unwavering spirit of innovation and innovation, Cốc Cốc proudly stands as a renowned Vietnamese technology company, always leading the way in developing information technology solutions for Vietnamese users. Let’s continue to explore and conquer new horizons of technology with Cốc Cốc, bringing practical and optimal value to each user, while contributing to enhancing Vietnam’s position on the world map of technology.
- Website: https://coccoc.com/
- 8th Floor, ICON4 Multipurpose Building, 243A De La Thanh Street, Lang Thuong Ward, Dong Da District, Hanoi
- 3rd Floor, Block AB, 27B Nguyen Dinh Chieu Building, Da Kao Ward, District 1, Ho Chi Minh City
- Facebook: Cốc Cốc
VCCorp: Leading Technology and Media Company in Vietnam
Since 2006, VCCorp has steadily asserted itself as the largest technology and media company in Vietnam, with significant strides and impressive developments in the IT and media industries.
VCCorp’s corporate culture is built on core values: “Creativity – Proactiveness – Trust – Ever-changing.” These aren’t just commitments to customers and partners but also guiding principles for all of VCCorp’s activities, products, and services. These values have not only led to numerous proud achievements but have also made VCCorp one of the largest technology and media companies in Vietnam.
VCCorp boasts a wide-reaching online media network with many reputable and popular news sites like kenh14.vn, soha.vn, cafef.vn, and many more. These platforms not only offer diverse information ranging from social news to gaming and finance but also serve as sources of inspiration for millions of readers daily.
In the Digital Marketing field, VCCorp’s Admicro is a strategic media partner of many leading global companies such as Google, Dentsu, and GroupM. VCCorp takes pride in being the bridge between brands and customers, providing the most effective marketing solutions.
VCCorp is also a prominent name in the gaming industry with SohaGame, ranked among the top 3 game publishers in Vietnam, offering top-notch gaming experiences to the gaming community.
Additionally, Bizfly – a comprehensive digital transformation solution from marketing to sales and technology infrastructure – is evidence of VCCorp’s pioneering ability in applying the latest technology to business.
Notably, Lotus – a social network run by Vietnamese people – is VCCorp’s pride, a new, creative online playground that connects the community with rich cultural values.
With firm and steady progress, VCCorp continues to assert its position not only as the largest technology and media company in Vietnam but also as a source of inspiration for innovation and creativity in the digital industry.
- Website: https://vccorp.vn/
- Address: 1 Nguyen Huy Tuong, Thanh Xuan Trung Ward, Thanh Xuan District, Hanoi
- Facebook: Vccorp
VCCorp: Pioneering Technology and Media Marvel
Since its inception in 2006, VCCorp has been on a relentless journey to establish itself as the premier technology and media conglomerate in Vietnam, marking significant strides and leaving indelible impressions in the realms of information technology and media.
VCCorp’s corporate ethos is deeply rooted in core values: “Innovation – Proactivity – Trust – Ever-evolving.” These aren’t just hollow words for customers and partners; they serve as guiding stars for every endeavor, product, and service offered by VCCorp. These values have not only led to numerous proud achievements but have also propelled VCCorp to become one of the largest technology and media companies in Vietnam.
VCCorp proudly boasts a vast online media network encompassing numerous reputable and widely-read news portals such as kenh14.vn, soha.vn, cafef.vn, and many more. These platforms don’t just offer diverse information ranging from social news to gaming and finance but also serve as wellsprings of inspiration for millions of readers daily.
In the Digital Marketing sphere, VCCorp’s Admicro stands as a strategic media partner to many global industry leaders like Google, Dentsu, and GroupM. VCCorp takes pride in bridging the gap between brands and consumers, delivering the most effective marketing solutions.
VCCorp has also made a mark in the gaming industry with SohaGame, ranked among the top 3 game publishers in Vietnam, delivering top-notch gaming experiences to the gaming community.
Moreover, Bizfly – a comprehensive digital transformation solution spanning marketing, sales, and technological infrastructure – stands as a testament to VCCorp’s pioneering spirit in adopting the latest technology for business.
Notably, Lotus – a social network led by Vietnamese creators – stands as VCCorp’s pride, offering a fresh, creative online playground that connects communities with rich cultural values.
With steadfast progress, VCCorp continues to cement its position not only as the largest technology and media company in Vietnam but also as a wellspring of inspiration for innovation and creativity in the digital industry.
- Website: https://vccorp.vn/
- Address: 1 Nguyen Huy Tuong, Thanh Xuan Trung Ward, Thanh Xuan District, Hanoi
- Facebook: Vccorp
Hitachi Vantara Vietnam: Unleashing Digital Excellence
Since 2020, following the merger of Global CyberSoft Vietnam and Hitachi Consulting, this company has heralded a new era under its new name, delivering top-tier digital technology solutions to global clients.
Setting its sights on pioneering digital consultancy solutions, Hitachi Vantara Vietnam takes pride in offering high-quality services that meet diverse needs in the age of digital transformation. With profound expertise spanning from Enterprise Application to Digital Modernization, the company isn’t just a reliable tech partner but also a source of inspiration for innovation in the industry.
Highlighted Services by Hitachi Vantara Vietnam
- Enterprise Application: Integrated enterprise application services optimize and automate internal processes, enhancing work efficiency.
- Digital Insights: Specialization in analyzing and understanding customer behavior through digital transformation helps businesses grasp market needs and trends.
- Digital Modernization: Providing comprehensive digital transformation solutions, from management systems to technology infrastructure, to accelerate enterprise digitization.
- Embedded Systems: Developing embedded systems, seamlessly integrating hardware and software, applied in automation and industry, expanding technology application capabilities.
- Quality Assurance Services: Quality control services ensure that a company’s products and services meet the highest standards.
At Hitachi Vantara Vietnam, every project, every product tells a story of dedication, creativity, and relentless effort for a smarter digital future. Hitachi Vantara’s mission is not only to provide advanced technology solutions but also to create sustainable value for the community, contributing to improving quality of life and driving economic development.
- Website: https://www.hitachivantara.com/ja-jp/home.html
- Address: 4th Floor, Helios Building, Street 3, Tan Chanh Hiep Ward, District 12, Ho Chi Minh City
- Facebook: Global Cybersoft
CMC Corporation: Pioneering Vietnam’s Tech Frontier
Since 1993, CMC has relentlessly risen to become a leading technology company in Vietnam, showcasing resilience and global market presence. With over 30 years of establishment and growth, CMC is not just a symbol of trust and reliability but also an endless source of inspiration for technology enthusiasts.
The conglomerate has built a diverse ecosystem with four core activities: Technology & Solutions, Telecommunication Services, International Business, and Research & Education, each demonstrating professionalism and dedication. With the motto “Aspire to Inspire the Digital World,” CMC aims not only to build trust with customers but also to ignite motivation for technology enthusiasts, sharing knowledge fairly and equally.
Throughout its journey, CMC Corporation has been recognized as a reliable partner in numerous large-scale ICT projects, serving a diverse range of sectors from government to education, banking, and finance. The diversity in services and depth of knowledge are the secrets behind CMC’s imprint not only in Vietnam but also globally.
CMC’s thirst and passion for technology do not stop at the present. They aim to strive to become a top technology company in Vietnam globally, always at the forefront of applying new technology trends. CMC is committed to developing world-class products, services, and technology solutions, delivering superior value to customers while enhancing Vietnam’s position in the digital age.
- Website: https://www.cmc.com.vn/
- Address: CMC Tower Building, Duy Tan Street, Cau Giay District, Hanoi, Vietnam
- Facebook: CMC
BKAV: Shaping Vietnam’s Cybersecurity Landscape
Bkav, a name synonymous with leading technology company in cybersecurity in Vietnam. Widely known not only as a top security software manufacturer, Bkav is also a major player in the smartphone and smart electronic device industry, solidifying Vietnam’s tech credibility on the global stage.
Since its inception, Bkav has swiftly emerged as one of the most recognized cybersecurity technology companies in Vietnam, earning acclaim from consumers and reputable organizations alike. Going beyond, Bkav has been honored as one of the top 10 most famous brands in Vietnam, a testament to its dedication and quality across all products and services.
With a far-reaching vision and steadfast mission, Bkav relentlessly endeavors to advance science and technology, contributing to the robust development of the nation and aiming to make Vietnam the “fifth dragon of Asia.” Continuous innovation and the adoption of advanced technologies like AI in smartphone production have helped Bkav make breakthroughs, from introducing the Bphone smartphone with world-leading AI camera technology to detecting vulnerabilities in facial recognition technology, asserting its pioneering position in the industry.
Bkav is not only a technology company with proud achievements but also a source of inspiration for creativity and innovation within the Vietnamese and international tech communities. Every product, every service from Bkav is not just a technological solution but also evidence of the team’s relentless ambition and passion in building a safe, smart, and convenient digital future.
Let’s join toplist.com.co in following and witnessing Bkav’s new strides in its continuous expansion and development journey, contributing to the nation-building and defense through science and technology, reinforcing the position of cybersecurity technology company in Vietnam on the international stage.
- Website: https://www.bkav.com.vn/
- Address: HH1 Building – Yen Hoa Urban Area – Yen Hoa Ward – Cau Giay District – Hanoi
- Facebook: BKAV
Intel Corporation: Pioneering Technology in Vietnam and Beyond
Intel Corporation, a globally renowned name in semiconductor manufacturing, stands as an international technology company in Vietnam with a rich history of achievements and significant contributions to the tech industry. Since its inception in 1968 in Santa Clara, California, USA, Intel has continuously evolved, becoming a leading producer of CPUs, motherboards, flash memory, network cards, and various other computer components.
In Vietnam, Intel has expanded with two independent entities, notably Intel Products Vietnam LLC, boasting the largest manufacturing base within Intel’s global network and ranking among the top 10 key manufacturing facilities of the corporation. Situated in Ho Chi Minh City’s High-Tech Park, the factory is not only a pivotal assembly and testing center for critical chipsets but also a testament to the commitment and efforts of this international technology company in Vietnam to invest and develop in this promising market.
Intel’s product range encompasses not only CPUs but also motherboard chipsets, network cards, ICs, flash memory, graphic chips, embedded processors, and more. This underscores Intel’s status not only as the world’s largest semiconductor device manufacturer but also as a master innovator in semiconductor technology, ushering in a new era of smart technology and connectivity.
Intel leads the way in researching and developing new technologies, providing products and solutions that serve as the foundation for a smarter, more connected world across various markets. This is evident not only in the quality of its products but also in its relentless innovation, thirst for novelty, and commitment to delivering top-notch technological solutions to global customers.
Intel Vietnam not only contributes to the development of Vietnam’s technology sector but also plays a vital role in the corporation’s global mission. With sustainable investment and development efforts, Intel is not only the leading international technology company in Vietnam but also an inspiration for other tech enterprises, contributing to elevating Vietnam’s position on the global tech map.
- Website: https://www.intel.vn/
- Address: Hi-Tech Park, Lot I2, D1 Street, Tan Phu Ward, District 9, Ho Chi Minh City
- Facebook: Intel Vietnam
Above are the top 11 largest technology companies in Vietnam. Not only leading in the tech industry, these companies are also pioneers in various fields, contributing to Vietnam’s development and reaching new heights.
Hopefully, this article provides you with an overview of the leading technology companies in Vietnam today. If you find the article informative and interesting, feel free to explore more in the advice section of toplist.com.co for more fascinating insights.


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Guangming, a village located over 2,000 meters above the sea level in Yangbi Yi Autonomous County, Southwest China’s Yunnan Province, is known for its walnut production. It is home to 6,000 walnut trees with a history of over 100 years.
Eighty-three percent of the county’s land is covered by forests, and walnut has always been a pillar industry of it.
In recent years, the price of walnut dropped from 30 yuan ($4.4) per kilogram to around 10 yuan. Therefore, Guangming village shifted its development strategy, diverting its focus from walnut planting to eco-tourism.
Li Bin, a villager from Guangming who used to sell walnuts online, now runs an agritainment facility in the village. The experience of the man in his thirties is a witness to the development of Guangming village.
Poor transportation of the village was once a big problem for villagers. Fortunately, their livelihood was greatly improved after the village constructed hardened roads and held a walnut festival in 2008, which gave a great rise in the price of walnuts.
Li returned to Guangming village in 2014, selling walnut seedlings and other agricultural products online. However, the price of walnuts started to go down from then. In addition, walnuts trees are tall, so villagers had to hire professional workers to pick the fruits, which led to higher costs.
A year later, Guangming village introduced tourism enterprises to develop rural eco-tourism. Last year, the village saw tourism revenue of nearly 2 million yuan, and Li also joined the business, starting his own agritainment facility.
The development of Guangming village couldn’t have been achieved without the assistance from the local government. Since 2008, many projects were launched for the village, helping it establish its own transport network, parking lots and tourism restrooms. “Only by improving infrastructure can we show our beautiful environment to the outside world,” said Yang Xin, a publicity official of the county who works in Guangming village.
Due to the lack of planning and professional operation, the eco-tourism business was not running very well at the beginning. Thanks to the professional companies introduced by the village, modernized scenic areas were built, attracting more and more tourists.
Jiciping group of the village now has 75 people from 73 households working near home, whose income increased over 1.8 million yuan. Besides, 42 households earned more than 4 million yuan by renting or transferring a total of 10 hectares of land to tourism companies.
Besides, Yangbi’s government has organized a various of training sessions for residents, helping them improve their service quality. Yang Xueming, Party head of Guangming village, told the People’s Daily that the villagers have taken on a brand new look. They used to escape from communicating with visitors, but now they are enthusiastic about talking with out-of-towners, he added.
“Many of the villagers would skip villagers’ meetings before, but now they all want to join in case they miss any important information,” said Wei Dingkui, director of the village committee.
According to Yang Jian, deputy head of Guangming village’s eco-management committee, poaching and illegal logging vanished in the village. “Thanks to the afforestation efforts, we can always see wild animals. Besides, we also established two check points to prevent people from excavating the mountains,” he said.
So far, 8 committees have been established in Guangming village to manage rivers, roads, folk-customs, environment, ecology, planning, mediation and safety affairs. Members of these committees are all villagers.
Standard management of the village helps improve its image, said Ji Xiaodong, head of a company developing tourism in Guangming village, adding that ecological environment is as important as air.
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The dispute regarding Mobile Legends between MOONTON Games and Riot Games may have come to an end.
In a brief statement, MOONTON Games announced that the ongoing lawsuits between them and Riot have been settled.
“MOONTON Games and Riot Games have reached a global settlement on their intellectual property disputes,” MOONTON announced in its press release.
“After several rounds of communication, the two parties officially signed a settlement agreement recently, and Riot Games decided to formally withdraw the related lawsuits,” the statement ends.
As of press time, Riot Games has yet to send a statement regarding their own settlement of the lawsuit.
THE LEGAL BATTLES
Riot Games and MOONTON have been in legal disputes since 2017, when the former alleged the latter of copying in-game elements from Riot’s MOBA title League of Legends.
Riot brought the Chinese developer to court for allegedly copying LoL PC elements to the mobile-oriented MOONTON title, at the time called Mobile Legends: 5v5 MOBA. At the time, a U.S. court ruled that the case was best brought to China.
Moonton, however, was asked by the American court to pay US$2.9 million and the game was temporarily removed from various platforms.
Shortly after, a revised version now known to the world as “Mobile Legends: Bang Bang” was released and is still the game being played today.
In May 2022, Riot filed another lawsuit against MOONTON, where the former alleged the latter once again of copyright infringement. This time, the lawsuit was about how Moonton allegedly copied elements from the mobile port of League of Legends, Wild Rift, and its accompanying promo materials.
Riot developed League of Legends for the PC market in 2009, and the esport title still continues its global presence to this day. League of Legends: Wild Rift, its mobile port, has been released in 2020.
MOONTON, meanwhile, launched Mobile Legends in 2016 and has remained a consistent esports presence in Southeast Asia, particularly in Indonesia and the Philippines.


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2020 was undoubtedly an eventful year for the trading platform Robinhood, and it appears that it is not going to end any differently. On November 3rd the company announced that it had experienced a data breach that impacted 7 million users, with severity and types of data compromised varying across multiple groups of customers.
The most significant part of the breach leaked email addresses for roughly 5 million of the platform’s customers, with full names of 2 million. The same statement from Robinhood indicated that 310 customers may have had full names, dates of birth, and zip codes leaked, with an additional 10 customers having had “more extensive account details” compromised.
Robinhood's statement said that the breach has since been contained, law enforcement has been informed, and the party responsible for the breach demanded payment in an extortion attempt. Robinhood's chief security officer, Caleb Sima, said in the company's statement "As a Safety First company, we owe it to our customers to be transparent and act with integrity."
According to several outlets like Vice, the hackers behind the breach got access to an internal tool that presented them the option of tampering with user accounts, including removing specific users’ multi-factor authentication protections. The news only further highlights the potential risks that hackers can pose to organizations beyond simply compromising user data. Robinhood told Motherboard that it does not appear that the hackers made any changes to customers’ accounts based on their internal investigation.
The screenshots of the tool, which were provided to Motherboard by an individual who presented themselves as a proxy for the hackers, also show buttons for logging users out of their account, adding a trusted device, and blocking certain sessions from accessing the Robinhood account entirely, indicating that this particular breach could have been much worse. The screenshots also show that hackers could view users’ sensitive information, such as account balances and trades.
Companies often have internal tools for employees to make changes to customers’ accounts, troubleshoot, or resolve customer service issues but without the right security in place, hackers can in turn gain access to those tools and sometimes even leverage them in their favor.
The hack started with a phone call to Robinhood’s customer support, according to the statement that was released. The hacker relied on social engineering to convince an employee to provide "access to certain customer support systems," Robinhood said, circumventing all of the security and access control systems. Social engineering occurs when hackers use psychological manipulation to trick users into making security mistakes or giving away sensitive information. Social engineering depended on human error rather than security vulnerabilities, and given that 24% of data breaches are caused by human error, you can understand why this method is increasingly popular for hackers.
This is yet another breach that reinforces the importance of being able to validate a user’s identity without user input. When security systems are set up to make the user responsible for authenticating themselves, it leaves significant room for breaches and human error, as credentials for SSO/MFA can be stolen, devices can be stolen or lost, all of which leaves data vulnerable. Had Robinhood implemented continuous authentication and passive biometrics into their internal tools security protocols, they would have been much more difficult to hack into and could have prevented the breach from occurring at all.
If you are concerned that your data may have been compromised in the Robinhood breach you can visit Have I Been Pwned to query if your information has been leaked.