Q: Summarize the group's plan of their marketing strategy.
Text: Marketing: {gap}
Project Manager: {gap} {vocalsound}
Marketing: I dunno . {vocalsound} Throwing away my toothpick .
User Interface: Hi there .
Project Manager: Yo . Ow .
Industrial Designer: {vocalsound}
Project Manager: {gap} {vocalsound}
Marketing: 'Kay .
Project Manager: Uh {disfmarker}
Marketing: Nice user interface .
Project Manager: Yeah . What the {disfmarker} Uh {disfmarker}
Marketing: {gap}
Project Manager: Yeah well , ja well let's just start .
Marketing: 'Kay .
Project Manager: {vocalsound} {vocalsound} I've uh made a presentation uh but uh I'll open it on the Smartboard , so we can all see it .
Marketing: Right let's see it .
Project Manager: So it's in the project documents because that's what we can find here . Well {gap} . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Very nice . Well this is called the the the kick-off meeting . So uh {vocalsound} I'm the Project Manager , so I had to fill it in ,
Marketing: 'Kay .
Project Manager: and uh hmm . {vocalsound} {vocalsound} Oh sorry . {vocalsound} And {gap} an uh a nice agenda . {vocalsound} Uh we'll do the opening and then uh we'll meet each other , what uh we already do , so , that's not uh very much trouble . I'll I'll show you the the tools we have here , so that we can all use them . Then uh we'll look at the project plan from uh Real Reaction .
Marketing: {vocalsound}
Project Manager: We'll discuss about our first ideas about the project , and then uh we'll close the meeting , and then we can uh individually uh do our things and then uh we'll get back here . So {vocalsound} this the opening we'll uh {disfmarker} We have to uh design a new television remote control . You have heard that uh already I think , so .
Marketing: Mm-hmm .
Project Manager: Um we want it to be original , so a nice uh a nice new design . Uh trendy , it's {vocalsound} also for young people , and we have to just uh make it uh modern . And uh friendly , so size does matter . And uh {disfmarker} Well it has to be a have the the right uh the right buttons on the right place , that kin those kind of things .
Industrial Designer: Mm-hmm .
Project Manager: Other uh {disfmarker} There happen to be uh three stages . {gap} functional , conceptual , and d detailed design . Um so every time we we'll do some individual work , get meeting , talk about it , uh and then go into the next phase . That's just it . {vocalsound} Um {disfmarker} We have uh these two Smartboards . Um well as I just showed , there's a project management folder , a project document folder on the desktop . It just works exactly the same as a computer . You just uh click on the on the folder and you open the everything you you put in it with your laptop . So you can uh make uh {vocalsound} Words Excel , everything . Um and the w the r uh the rest uh also works the same so uh when you open a notepad you uh you just get your uh things , you can uh draw . This is a uh well a drawing board . {gap} you have a {disfmarker} these different uh functions on the board . You can see them there . So you have a a nice pen , and it's works just like a bal ball pen . {vocalsound} This is just a {gap} . I want to uh {disfmarker} Oh yeah . Of course w {vocalsound} doesn't work any more . {vocalsound}
Industrial Designer: {vocalsound} {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Maybe you should try to write on the on the big white uh {disfmarker}
Project Manager: Yes I will {disfmarker}
Industrial Designer: Does it ? Yeah . It works .
Project Manager: eraser {gap} so .
Industrial Designer: {vocalsound} {vocalsound} Wonderful .
Project Manager: It's fantas fantastic . We can uh uh well you can save a file . So if uh we draw we have to save everything . Don't throw anything away .
Industrial Designer: Mm-hmm .
Project Manager: Uh just we can start a new one , and we just go on , and don't throw anything away .
Marketing: {vocalsound}
Project Manager: Just uh let them all uh stand here . We can delete , but we don't do that . Um you can here select a pen , you can draw anything you want . It's a bit uh childish you have to write . It's not as fast as you w you know it , but it does work sometimes .
Industrial Designer: {vocalsound} {gap} .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} Well it's just like a normal uh paint .
Industrial Designer: {vocalsound}
Project Manager: So it's gone .
Industrial Designer: {vocalsound} Alright , yep .
Project Manager: Well we are designers , so we have to have a a more uh a Smartboard . So that's fantastic . Um well this uh speaks for itself . We going to try it . So um we all uh are going to uh draw a nice animal on this board ,
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} {vocalsound}
Project Manager: not my idea . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Alright , your favourite animal ? {vocalsound}
Project Manager: Yes our your favourite . So um I'm to going to have to draw a kangaroo ,
Industrial Designer: {vocalsound}
Project Manager: but I'm going d I'm not going to . I'm just uh going to uh well draw a nice uh beast
Marketing: {vocalsound} Grizzly bear . {vocalsound}
Project Manager: w I dunno what I'm going to design .
Industrial Designer: {vocalsound}
Project Manager: Oh um {vocalsound} doesn't {disfmarker} oh .
Industrial Designer: I hope this was part of the assignment and not uh your uh {disfmarker}
Project Manager: Yeah , 'kay . Hmm ?
Industrial Designer: I hope this was part of the assignment and not uh your personal uh enjoyment .
Marketing: {vocalsound}
Project Manager: I just said it's not my idea
Marketing: Yeah .
Project Manager: but I am the Project Manager ,
Industrial Designer: {vocalsound}
Project Manager: and officially this is my idea . {vocalsound} So {disfmarker} {vocalsound}
User Interface: {vocalsound}
Industrial Designer: I I I {vocalsound} I understand . Alright .
Marketing: We're kinda losing time , though .
Project Manager: what ?
Marketing: We're losing time , but {disfmarker}
Project Manager: Ah {vocalsound} the first the first meeting is just a bit uh loose , loosen up , a bit uh meeting each other
Industrial Designer: {gap} so start {disfmarker}
Marketing: Alright .
Project Manager: {gap} well uh uh nice yeah . {vocalsound} Sh
Industrial Designer: {vocalsound} Yep yes .
Project Manager: I hope our Industrial Designer does this better because uh this is uh {disfmarker}
Industrial Designer: Don't uh count on it .
Project Manager: No {vocalsound} {vocalsound} so a a few legs .
Marketing: Do we have to guess ?
Project Manager: {vocalsound} Yes yes
Marketing: {vocalsound} A hippo ? {vocalsound}
Project Manager: guess . {vocalsound} Well I should make it an hippo now . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} I think it's a mouse or a rat .
User Interface: {vocalsound}
Marketing: Yeah .
Project Manager: {vocalsound} No I don't think so .
Marketing: {vocalsound}
Industrial Designer: Oh . Oh I know it .
Project Manager: Well what is it , huh ?
Industrial Designer: It's a hedgehog .
Marketing: I don't know how to call it .
Project Manager: Yeah
Marketing: A hedgehog ? {vocalsound}
Project Manager: {gap} difficult English word . I didn't knew it myself {gap} . {vocalsound}
Marketing: {gap} .
Industrial Designer: Well I'm amazed uh about your uh drawing skills . {vocalsound}
Marketing: {vocalsound}
Project Manager: Our characteristics sum it up . Well it's uh very {vocalsound} uh painful
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {disfmarker} {vocalsound} those kind of thing . So we can uh just uh {disfmarker}
Marketing: {vocalsound}
Industrial Designer: {vocalsound} Yeah .
Marketing: {vocalsound} {vocalsound}
Project Manager: We're going back and now uh our Industrial Designer can uh draw its uh most favourite animal .
Industrial Designer: {vocalsound} {vocalsound} I am the Industrial Designer .
Marketing: Alright . Thank you .
Project Manager: Huh .
Industrial Designer: Chief , I am the Industrial Designer .
Project Manager: Oh uh but this uh marketing designer .
Industrial Designer: Yeah .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} I think {disfmarker} It's pr it resembles {vocalsound} the animal drawn by {gap} .
Marketing: {vocalsound}
Project Manager: {vocalsound} {gap}
Marketing: It's {gap} . {vocalsound}
Project Manager: what kind of animal is that then ? {vocalsound}
Industrial Designer: I think {disfmarker} can I say it ?
Marketing: Yeah sure .
Project Manager: Uh it {gap} . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: It's a rabbit . {vocalsound} Well {disfmarker} Looks very nice , right ?
Project Manager: Yeah .
Industrial Designer: It looks amazing .
Project Manager: No no no . What are you going to do ? {vocalsound}
User Interface: We want to erase it . {vocalsound}
Project Manager: No no .
Marketing: {vocalsound}
Project Manager: No no save it and start a new uh {disfmarker} save it and start a new black uh doc {gap} a blank document .
Industrial Designer: These are very impor {vocalsound}
Marketing: Yes .
Industrial Designer: These are very important documents , of course , uh these drawings , uh {disfmarker}
Project Manager: Yeah well we have to save everything
Marketing: Yes uh right .
Project Manager: so now um the next one uh {disfmarker} {gap} and then save it and start an blank document .
User Interface: {vocalsound} Thanks .
Marketing: You go man .
Project Manager: {vocalsound} Yeah . There's also different colours and different uh well pen widths uh the line the the thickness thickness .
Marketing: Alright .
Project Manager: So um well you should uh try it but uh {disfmarker}
Marketing: I should have made mine a white rabbit . {vocalsound}
Project Manager: Well y y y you could have but uh {vocalsound} .
Industrial Designer: And he deliberately draws a animal we don't know the English word for .
Project Manager: It speaks for itself .
Marketing: {vocalsound}
Project Manager: {vocalsound} What the {disfmarker} {vocalsound}
Industrial Designer: It looks like an uh {disfmarker}
Project Manager: uh just a duck . {vocalsound}
Industrial Designer: It looks like that beast from Sesame Street .
Project Manager: {vocalsound} Nice . {vocalsound}
Marketing: {vocalsound} {gap} .
Industrial Designer: Yeah .
User Interface: Big bird . {vocalsound}
Project Manager: {vocalsound} Is it a duck ?
Marketing: You're standing in front of it ,
Industrial Designer: It's it's uh {disfmarker}
Project Manager: Is it a plane ? {vocalsound}
Marketing: I can't see it . Alright , thank you . Yeah it's a bird , but what kind of bird ?
Industrial Designer: {vocalsound}
Project Manager: It doesn't draw uh circles uh that easy uh .
Industrial Designer: Do we have to uh {disfmarker}
Marketing: You have to push harder .
Project Manager: Yeah just a bit a bit childish ,
User Interface: Mm .
Project Manager: a bit {vocalsound} .
Industrial Designer: But we have uh {vocalsound} do we have to name the specific species of the bird ?
Marketing: Release your anger .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound} Uh no I don't .
Industrial Designer: No ?
User Interface: It's just a bird .
Project Manager: Well uh save the document
Industrial Designer: Well wonderful .
Project Manager: and then uh {disfmarker}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: And then a a new blank document for {gap} . {gap} uh will uh choose a new colour and a new pen width so w we can all see it .
User Interface: Here you go .
Industrial Designer: {vocalsound} Why do I have to do the difficult tasks ?
Project Manager: No well first
Industrial Designer: Uh pen {disfmarker}
Project Manager: yeah .
Industrial Designer: yeah that's {gap} .
Project Manager: And then you go to format I think {vocalsound} , and current colour {gap}
Industrial Designer: Uh current colour .
Project Manager: you choose a new colour . {vocalsound} And a new pen width uh {gap} also format .
Industrial Designer: I like uh {disfmarker}
User Interface: Mm .
Industrial Designer: oh they don't have pink . {vocalsound} Oh b oh {vocalsound} think this is uh {disfmarker}
Project Manager: It's not like in paint . Line width .
Industrial Designer: Uh ? Uh {disfmarker}
Project Manager: And you can choose a nice one .
Industrial Designer: Line width .
Project Manager: Width width .
User Interface: Width .
Project Manager: With each other .
Industrial Designer: Uh {vocalsound} {vocalsound} fifteen .
Project Manager: {vocalsound}
User Interface: Hmm .
Industrial Designer: And I can draw ?
Project Manager: Yeah . {vocalsound} So . Just a wa that's the way we do {gap}
Industrial Designer: Uh {disfmarker}
Project Manager: it's quite easy .
User Interface: {vocalsound}
Marketing: Hmm . {vocalsound}
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: It's a pussy cat .
Marketing: It's a cat . {vocalsound}
Project Manager: Oh Pussy . {vocalsound}
Industrial Designer: Oh the line width is too thick , but oh well .
Project Manager: Well then you change it . And erase things .
Industrial Designer: Uh .
Project Manager: {vocalsound} What ? {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} It's a pig . {vocalsound}
Industrial Designer: It smiles nicely .
Project Manager: Super pig . {vocalsound}
Industrial Designer: Now {vocalsound} I have to change the line width . {vocalsound} Uh one {vocalsound} {gap} .
Project Manager: So {disfmarker} {vocalsound} Yeah yeah yeah
Industrial Designer: These are {gap} whiskers , you know .
Project Manager: we know . {vocalsound}
Marketing: Right .
Industrial Designer: Uh well I think it's obvious right now .
Project Manager: Yes alright . It's a cat . {vocalsound}
Marketing: No it looks great .
Industrial Designer: Miaow .
Project Manager: {vocalsound}
Industrial Designer: Well if this isn't obvious {disfmarker}
Project Manager: Well well um {disfmarker}
Marketing: Just save it . {vocalsound}
Project Manager: Yeah save it {vocalsound} and {vocalsound} start a new blank document .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} I'll save it {vocalsound} alright uh save . Uh yeah uh blank .
Project Manager: Yep . So that's uh what we're going to use when we uh need it .
Industrial Designer: Well I feel comfortable now .
Marketing: Oh great .
Project Manager: Well {vocalsound} it's terrific , eh ? {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Thanks for this exercise . I feel totally at ease .
Marketing: It's good for group spirit . {vocalsound}
Project Manager: Yeah that's it . {vocalsound}
User Interface: {vocalsound} It certainly is . {vocalsound}
Project Manager: We're one big happy family now . {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Yeah something like that .
Project Manager: Well then uh the serious uh stuff . We're we want to sell it at twenty five Euros internationally um so um but we dunno what exactly th i it is in dollars , but uh twenty five Euros . Our profit aim is , worldwide , fifty million Euros . So I didn't uh exactly uh calculate how much we have to sell .
Industrial Designer: So {disfmarker} {vocalsound}
Project Manager: {vocalsound} {gap} we want to keep it our costs at twelve and a half Euros so , keep uh that in mind when we uh talk about our uh materials an f and stuff , and uh marketing uh research .
Industrial Designer: Alright .
Marketing: Right .
Project Manager: Now then we all uh we can uh sit down and discuss uh what do we think about our current remote controls , first {gap} about design uh about uh aim in the market etcetera ?
Marketing: Right .
Project Manager: Well uh we c we can sit down uh because uh presentation can wait . We can uh take notes {vocalsound} and uh {disfmarker} Well who has uh some uh remarks about the current uh remote controls ? Please ? {vocalsound}
Industrial Designer: Well I I didn't have to prepare anything about uh {disfmarker} {gap}
Project Manager: No uh I did . {vocalsound}
Industrial Designer: it's not , it's it's not my task to uh talk about uh experience with current remote controls , but uh {disfmarker}
Project Manager: Well uh just w we're uh four uh if we if we would just have one then {disfmarker}
Marketing: I think it's im it's important to uh look at uh the remote controls of our competitors .
Project Manager: Yeah .
Marketing: Get the good points uh try to merge them into one universal remote control .
Project Manager: Yeah yeah .
Marketing: On our corporate site I saw uh a new D_V_D_ player uh we're gonna produce .
Project Manager: Yep . That's alright .
Marketing: Maybe it's important to make it compatible with the D_V_D_ player
Project Manager: That would be a nice idea , yes .
Marketing: so you can uh use your television and your D_V_D_ player with the same uh remote control .
Project Manager: Yep yep yep .
Marketing: Furthermore it's important to make it uh acceptable for the whole world , for different cultures , maybe , because we want to we want to {gap} well fifty million ?
Project Manager: Yes fifty million is our aim to a profit , so .
Industrial Designer: Mm-hmm .
Marketing: Yeah yeah
User Interface: {vocalsound}
Marketing: so a lot of people have to be able to use it .
Industrial Designer: No but uh the b the buttons have to uh have to have uh international recognisable buttons and uh
Marketing: So {disfmarker}
User Interface: Easy to learn .
Marketing: Yeah . Yeah that's right .
Project Manager: Yes .
User Interface: Yeah .
Industrial Designer: and numbers and uh that every culture in uh , yeah , people in every country can recognise .
User Interface: Yeah .
Project Manager: I'll make uh notes and then uh maybe uh {disfmarker} well I'll put it in the project uh folder when I'm done uh just now .
Marketing: Mm-hmm .
User Interface: I also think we should not add too many buttons .
Industrial Designer: Alright .
Marketing: Right .
Project Manager: No that's right .
User Interface: Modern day uh remotes have {vocalsound} too much buttons I think .
Project Manager: Y y you don't use uh the half of them that's that's {gap}
User Interface: Precisely .
Project Manager: culture uh international .
Marketing: Maybe we could make one button to switch between D_V_D_ player and T_V_
User Interface: Yeah .
Marketing: and make the other buttons uh multi-functional or something .
Project Manager: Yes .
User Interface: Yeah indeed .
Industrial Designer: Yeah so it doesn't uh become too complicated with too much buttons and uh {disfmarker}
Marketing: Yeah right .
Project Manager: Yep , and maybe we do uh {vocalsound} we even have uh more than just a D_V_D_ player . Don't we have uh other uh ou
User Interface: Yeah we should make it compatible perhaps with everything we use , we uh we make ?
Project Manager: Uh .
Industrial Designer: And stereo uh s uh audio installations .
Project Manager: We also uh just uh released a T_F_T_ uh thing I saw .
Marketing: Yeah so but th that's kind kind of standard T_ television so it also works on that .
Project Manager: Yeah .
User Interface: Yeah .
Project Manager: Yep .
User Interface: And I think the people who who will buy our uh remote already have some experience with remotes . So we can keep that in mind .
Industrial Designer: Most people do , yeah .
Project Manager: Well yeah .
Industrial Designer: It doesn't {gap}
Project Manager: It doesn't have to be , but we can .
User Interface: {vocalsound}
Industrial Designer: it doesn't have to be {disfmarker}
User Interface: W well it's a n it's a new remote and you don't buy a remote if you don't have anything to uh to control with it .
Project Manager: Well except if we deliver it together with our D_V_D_ .
Marketing: Yeah but {disfmarker}
Industrial Designer: Yeah .
User Interface: Yeah alright , but {disfmarker}
Marketing: We need to to keep it consistent with other d uh {disfmarker}
Project Manager: Yeah because we look at competitors
Industrial Designer: Well .
Project Manager: and w if we pick up the good things about that and give it a nice design {disfmarker}
Industrial Designer: Hmm .
Marketing: Yeah but it's {disfmarker} it has to be useable .
Industrial Designer: It has to be different and familiar at the same time .
Project Manager: Yes .
User Interface: Yeah . Yeah
Marketing: Yeah .
User Interface: we could use another form or shape or colour , that kind of things .
Project Manager: Yep .
Industrial Designer: {gap} yeah the shape will will have to be recognised . I thought about uh like most uh remote controls uh are uh a long box shaped thing {gap}
Project Manager: Yeah .
Industrial Designer: you can make it uh triangle shaped ,
User Interface: Well we we could make more more oval or something , and and {disfmarker}
Industrial Designer: but that's not uh very recognisable .
Marketing: {vocalsound} No .
Project Manager: Oo
Industrial Designer: Oval ?
Project Manager: N we can use uh it as a as a game pad .
User Interface: Yeah or so
Industrial Designer: I {disfmarker}
Project Manager: So {vocalsound} one hand has the beer , so the other hand uh {disfmarker} {vocalsound}
User Interface: Well yeah it's new . {vocalsound}
Industrial Designer: Mm . {vocalsound}
Marketing: {gap} . Not with two hands . {vocalsound}
User Interface: {vocalsound}
Marketing: Yeah yeah yeah , right .
User Interface: {gap} but young people want something different
Marketing: No {disfmarker} {vocalsound}
User Interface: and it is {disfmarker}
Project Manager: Well i we already uh {disfmarker}
Marketing: Yeah but it's quite important that it fits .
Project Manager: one of our aims is that it has to be original and trendy so {disfmarker}
User Interface: Yeah .
Industrial Designer: Oh but it ha it has to be m
Marketing: Yeah .
Industrial Designer: yeah . But you still have to know it's a remote and not another {disfmarker}
Project Manager: Well there has been done a lot of researches about remotes uh we have to {disfmarker} we can imagine uh
User Interface: Yeah alright .
Project Manager: because it's a long time uh on the market . So the the form will have {vocalsound} been uh tested out so {disfmarker}
Industrial Designer: Yeah . Yeah so the long box uh shaped thing must be uh , yeah , useful
Project Manager: Yes . Well {vocalsound}
Industrial Designer: or else uh they would have been ano another shape .
Project Manager: for me personally I have a {vocalsound} a lot of remotes uh at home but {vocalsound} those ones that have a a round ending and uh well uh just an uh square uh middle {vocalsound} I don't like to use them . I have uh have to {disfmarker} it has to fit my hands .
Marketing: Yeah .
Project Manager: When it falls over it and I just have {disfmarker} and then the button that I use most has to be here .
User Interface: Yeah .
Industrial Designer: Yeah . Yeah
Marketing: It shouldn't be boxy .
Industrial Designer: a lo {gap} the long box shape yeah . You have to {vocalsound} use one hand .
Project Manager: It f it fits your hands and then you just push the button that you use most with {gap} thumb .
Marketing: Nah {disfmarker} I don't agree with the long box uh shape {vocalsound}
Industrial Designer: Why not ?
Marketing: it it has to be custom made for the hand .
User Interface: Yeah it doesn't fit {gap} .
Project Manager: Tho tho those new D_V_D_ players on the market do have those .
Marketing: Yeah .
Industrial Designer: But it does fit in the hand if you hold it like this , and you can make it another shape ,
Marketing: Yeah but if you shape it {disfmarker}
Industrial Designer: but then you have {disfmarker}
User Interface: No if y if you look at new Phillips uh D_V_D_ {gap} with their uh remotes {vocalsound} pl players {vocalsound} they they are the new remotes aren't box shaped .
Marketing: If {disfmarker}
Project Manager: D_V_D_ players . Yes . {vocalsound}
Marketing: {vocalsound}
Industrial Designer: W no w what else ?
Marketing: No that's ol old fashioned .
Industrial Designer: I di
User Interface: Well {disfmarker} Yeah .
Industrial Designer: Yeah well but uh what what what do you suggest then ?
User Interface: Yes uh {disfmarker}
Marketing: I can imagine that us
User Interface: Well {vocalsound} most of {gap} of them are are somewhat thicker at the end , and get um yeah thinner towards the uh the other end .
Marketing: Yeah right . It fits in your palms .
Industrial Designer: Hmm . Well {vocalsound}
User Interface: Mm .
Industrial Designer: but it's still then uh the the long box , uh but then with some uh round uh {vocalsound} round forms in it to fit your hand ,
User Interface: Yeah it {disfmarker}
Project Manager: Well {disfmarker}
Marketing: Hmm ?
Project Manager: A it h it has it it has a that's tha th th shape that it fits your hand .
Marketing: Um .
Industrial Designer: but it's it's still {disfmarker} Yeah yeah al alright
Project Manager: That's {disfmarker}
Industrial Designer: but but it's still it's still {gap} sort of box , yeah .
Marketing: {gap} .
User Interface: Yeah yea
Industrial Designer: It it has round forms
Marketing: {vocalsound} Well {disfmarker}
Industrial Designer: but it in the end it's still the box , so that's what I mean .
Marketing: Yeah but it has it has to fit your hand .
Industrial Designer: Yeah yeah I understand , but {disfmarker} no no I don't mean an entire box like completely square
Marketing: It shouldn't be too boxy , you know .
User Interface: Hmm .
Marketing: It's {disfmarker}
Project Manager: {vocalsound}
Marketing: {vocalsound} No no no .
User Interface: {vocalsound}
Industrial Designer: but a also with round edges of course ,
User Interface: {gap} .
Industrial Designer: but in in in at the end it's still this long {vocalsound} box shape with convenient uh round uh shapes uh {vocalsound} to fit .
Marketing: Yeah .
Project Manager: {vocalsound}
Marketing: Right maybe something like this
Industrial Designer: Yeah yes {vocalsound}
Marketing: {vocalsound} and then a button here to switch between {vocalsound} different systems like D_V_D_ player
Industrial Designer: I thought about something like that . Yeah .
Marketing: and so you can {disfmarker} I've {disfmarker}
Industrial Designer: A big recognisable button on top or something .
Marketing: Yeah right , and I do think we have to keep this kind of idea with the with the numbers and {vocalsound} {disfmarker}
User Interface: Yeah .
Project Manager: We have five minutes left .
Industrial Designer: The buttons should uh also be not too small , not too big , of course ,
Marketing: Right .
User Interface: {vocalsound}
Project Manager: Yes
Industrial Designer: and uh n uh uh not too close uh together .
Project Manager: uh that's {vocalsound} yep .
Marketing: But it should be possible to to um make it ap apparent that there are two functions for every button .
Project Manager: Yep .
Industrial Designer: Uh-huh .
Marketing: So there has to be some space between the buttons .
Industrial Designer: Yeah of course uh to uh to uh to have icons to explain the different functions .
Marketing: Yeah . Yeah right right ,
Industrial Designer: {vocalsound} Yeah .
Marketing: and maybe we should use colours .
User Interface: Yeah {gap} maybe we can um just like on cell phones those um well {gap} {vocalsound} you can you can put on on them ,
Industrial Designer: Colours , yeah .
Marketing: Yeah .
Project Manager: Ha .
User Interface: and so you can customise your uh your own remote with different colours or or special paint jobs {vocalsound}
Marketing: That's kinda trendy . Yeah right .
Project Manager: Sound nice . Yes .
User Interface: I dunno but {disfmarker}
Industrial Designer: I think we have to talk also about uh the the materials for um {disfmarker}
Project Manager: Well it's just uh about our first ideas now
User Interface: Well {disfmarker} {vocalsound}
Industrial Designer: {gap} .
Project Manager: so I think individually we'll have to uh come up with ideas for the next meeting about these materials and markets etcetera .
Industrial Designer: {vocalsound}
Marketing: Right . But {disfmarker}
Project Manager: Yes ?
Industrial Designer: Already thought about something tha {vocalsound}
Marketing: {vocalsound} I think it's uh it's important to uh notate all the the decisions that we make ,
Project Manager: Yes .
Marketing: so we {vocalsound} {disfmarker}
Project Manager: Well thirty minutes we have . So um {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Mm-hmm .
Project Manager: This is about uh what we are going to uh do uh . You'll get specific instructions when you're back in your room so uh it's uh logical uh . I think .
Marketing: Yeah .
User Interface: {gap} .
Marketing: {vocalsound} No problem .
Project Manager: Oh and uh that's uh that's all . So we'll just get a notice that the the meeting is uh over .
Industrial Designer: Yeah now we can still talk about the material ,
Project Manager: Yeah yes say .
User Interface: Mm .
Industrial Designer: we have some some minutes left uh {gap} I w wrote down uh that the case should be plastic of course , hard plastic , the buttons should be uh rubbery I think uh .
Marketing: Yeah . Yeah it shouldn't be too heavy .
User Interface: {gap} .
Project Manager: Well I have had remotes that um they had uh the function of the buttons was about uh uh a layer over the buttons
User Interface: {gap} .
Industrial Designer: No n n
Project Manager: and when I've had use it much it was gone . So it has to be made in the buttons I think .
User Interface: Yeah that's bad , yeah .
Marketing: Yeah yeah yeah .
Project Manager: It has to uh not be loose .
User Interface: Yeah that's important {gap} .
Industrial Designer: Mm . Alright . And of course there are several electrical cables in it to uh {vocalsound} to connect things uh to each other .
Project Manager: Yeah . Is there an a universal uh universal way of um transmitting from the remote to the television so it's all about uh {disfmarker}
Industrial Designer: I think so .
Marketing: Yeah it's univ yeah yeah yeah .
Industrial Designer: It's a a common stan standard way {gap}
Project Manager: It's not that in China it's different ?
Marketing: Yep .
Industrial Designer: infrared beams an infrared beam I think {gap} .
Project Manager: Yeah . But y you can have uh of course different between D_V_D_s and televisions and between {disfmarker}
Marketing: And you can use {disfmarker}
Industrial Designer: It it's a we we make an a universal remote so it ha has to work with uh all kinds of brands and things .
Marketing: Yeah .
Project Manager: Yeah .
User Interface: Yeah . But our T_V_s are mostly made in China and that sort of country , so {disfmarker}
Project Manager: {vocalsound} Probably yes .
Marketing: {vocalsound}
Project Manager: China rules . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} And have {disfmarker} well yeah I've wrote something down about how it works . {vocalsound} The user presses a button and with an infrared beam it signals the television set accordingly ,
Project Manager: {vocalsound}
Marketing: But are {disfmarker}
Industrial Designer: but that's pretty obvious , I think . {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} Are we going w uh with the front uh fronts uh idea ?
Project Manager: Well I think uh w we can look into that in the in the next uh thirty minutes .
Marketing: I think {vocalsound} we should make it universal
Project Manager: Yeah .
Marketing: and you can always use a front front on it , you know ? You can use it {vocalsound} just plain
Project Manager: Yes .
User Interface: {gap} .
Marketing: but you can {vocalsound} {disfmarker} To make it more trendy .
Project Manager: Well j just y you get a n a normal front with it , but you can change them uh when you buy the {disfmarker}
User Interface: Yeah .
Marketing: Right .
User Interface: Yes . Yes .
Marketing: Right .
Project Manager: And we should uh dispatch those kind of fronts fronts a a around the world so uh {disfmarker}
User Interface: Mm .
Marketing: {vocalsound} Yeah .
User Interface: Well you can make profit with them , and it's {vocalsound} a way to make them trendy .
Project Manager: Well th those fifty million don't uh don't se sells itself {vocalsound} so we have to uh make uh some extra effort like fronts uh .
Industrial Designer: Well but th but the standard front will be uh just grey or something
User Interface: Yeah alright {vocalsound} .
Marketing: Yeah right .
User Interface: Yeah normal .
Industrial Designer: uh b a simple colour not not very flashy .
Project Manager: Yes . Yeah well it has to it h it has to fit the the te television and D_V_D_ set we are going to sell ,
User Interface: No a colour everyone accepts .
Project Manager: so if they are uh black and black black and silver we'll make them black and silver so {disfmarker}
User Interface: Mm .
Industrial Designer: Pink television sets {vocalsound} pink remote , {gap} .
User Interface: Mm .
Marketing: Yeah yeah yeah .
User Interface: Yeah . {gap} standard .
Marketing: But people of often don't like bright colours or something .
Project Manager: {gap} .
Marketing: We have to make it grey or s or black .
User Interface: Well young people s li
Marketing: Yeah but then you can use {vocalsound} a a front .
User Interface: Yeah yeah , yeah .
Industrial Designer: Alright .
Project Manager: Yeah .
Industrial Designer: I must not forget my pen the next time . {vocalsound}
Project Manager: Well if if you {disfmarker} yeah . {vocalsound}
User Interface: {vocalsound}
Project Manager: If you have a a a television room for little children and you make a if if you buy a a pink front they'll they'll love it . I think .
User Interface: Yeah .
Marketing: Yeah that's right .
Project Manager: But that's uh marketing uh research you can uh you can ask uh . {vocalsound}
Marketing: Yeah or a t Teletubby front . {vocalsound} Yeah yeah yeah . I will investigate .
Project Manager: Yes . {vocalsound} Well our user interface you can uh maybe uh {gap} I don't know what your specific instructions will be , but uh probably about uh the precision of the buttons and and those kind of things and what buttons will have to be on the uh remote . And you will look into the technical design and um form , I think .
Industrial Designer: Mm yeah also the the look and feel uh of the the remote's also my task , yeah .
Project Manager: Or something like that . Yeah . Yeah .
User Interface: What's the uh url or the website 'cause I didn't get {disfmarker}
Marketing: Right .
Industrial Designer: Yeah I uh w was wondering that too .
Project Manager: Euro ?
Industrial Designer: Y you went to the company website {gap} .
Marketing: It's {disfmarker} Yeah yeah yeah just if you start up your Internet Explorer {disfmarker}
Project Manager: Well it it it's {vocalsound}
User Interface: Yeah .
Project Manager: if you uh {disfmarker}
Industrial Designer: It's the the the start uh starting page uh {disfmarker}
User Interface: Oh oh right oh well I didn't uh use it {gap} .
Marketing: Yeah .
Project Manager: Finish meeting now . Oh alright . {vocalsound}
User Interface: {vocalsound}
Project Manager: Well uh we're going to back uh back into our rooms so {disfmarker}
User Interface: Yes .
Marketing: Well that's great .
User Interface: Next meeting is in {disfmarker}
Project Manager: In thirty minutes , but uh I think it will be {disfmarker} you will be warned uh through your laptop uh to get over here .
User Interface: Thirty minutes .
Marketing: Thirty minutes .
User Interface: Yeah alright it's it's handy to know {gap} {vocalsound} {disfmarker}
Project Manager: I'll have to restore my uh my desktop uh
Industrial Designer: {vocalsound} Very handy to know .
Marketing: {vocalsound} It's totally broken . {vocalsound}
Project Manager: because uh {vocalsound} it's it's the half of the normal size . {vocalsound}
User Interface: {vocalsound} {vocalsound} {vocalsound}
Industrial Designer: Right see you in half an hour then .
Project Manager: Oh right , oh .
User Interface: Oh . {vocalsound} Goodbye . {vocalsound}
Project Manager: {vocalsound} Ma {vocalsound}
Industrial Designer: W
Marketing: Oh {disfmarker}
User Interface: S
Project Manager: W {vocalsound} that was a nice meeting .
Marketing: {vocalsound} {gap} .
User Interface: {gap} .
Industrial Designer: Right uh see you in thirty minutes then . {vocalsound}
Project Manager: Yeah , see you . {vocalsound}
They want to keep the cost under 12.50 euros by controlling the materials, and they want to sell them internationally for 25 euros, with a target of 50 million euros worldwide. So they wanted the remote to be compatible with most TVS in the world, or at least all the TVS they make.