Q: What did the group discuss about the design goal of the remote control?
Text: User Interface: .. .
Project Manager: Okay . So , this is uh first meeting of this design project . Um and I um like to show you the agenda for the meeting , I don't know if it was sent round to all of you .
User Interface: Mm , yeah .
Project Manager: Maybe not . Anyway ,
User Interface: I didn't receive it yet {vocalsound} .
Project Manager: this is the the plan for today's meeting is um firstly just to introduce the project briefly , um although I'm sure you've actually got some of the information already . Then the main purpose is to {disfmarker} so that we get to know each other a little bit more .
Industrial Designer: Mm-hmm .
Project Manager: Um then we want to practice using some of the tools that we'll be using during the the course of the design project and the meetings , um specifically the whiteboard over there . Um then we need to go through the specifics of our project plan um and discuss {disfmarker} come up with some preliminary ideas about it . And then that's it . So we've got twenty five minutes to do that , that's until eleven twenty five .
Industrial Designer: {vocalsound} {gap} so sh
Project Manager: S so any any questions ?
Industrial Designer: {gap} {vocalsound} {gap} .
Project Manager: Is i {gap} not at this point .
User Interface: Not at this point .
Project Manager: So this is our project . What we're aiming to do is to create a new remote control for a television . Um we want it to be something original , something trendy and also something user friendly , so it has to be quite intuitive that people are able to use this product . The method that we're going to use to complete the project , that has three components as such . There's the functional design of the the remote control . We're going {disfmarker} the way we'll do that I think is to to work individually initially and then come together for meetings to to work on that . Um similarly with the conceptual design , we'll start off by working individually with our own expertise on our own laptops and then we'll bring what we've done together . Um and then the detailed design will come after that . We'll pull it all together .
Industrial Designer: I'm a bit confused about uh what's the difference between the functional design and conceptual design ? Uh i is it just uh more detail , uh as I understand it ?
Project Manager: I think it {disfmarker} th w we're talking the the functional design is more your um area of things where you'll be {disfmarker} we want to look at what functions we need in the remote control
Industrial Designer: Right .
Project Manager: and what what specific things it it has to do
Industrial Designer: {gap}
Project Manager: but the conceptual design is um perhaps bigger than that and includes the {disfmarker} how people are going to use it and and that kind of thing .
Industrial Designer: How how it will be done . So whe where do we identify the components of our uh product ? Uh I think it's it's in the conceptual design phase that we identify the {disfmarker} it's in the conceptual design phase that we identify the components of our product ?
Project Manager: Um I think we'll we'll start that initially with the functional design already but then
Industrial Designer: Okay .
Project Manager: {disfmarker} yeah . Okay , so that's just a brief overview of the p the the project itself . Um what I'd like us to do now is simultaneously introduce ourselves and start using some of the tools that we're using for {vocalsound} for the project , specifically the whiteboard .
Industrial Designer: Hmm .
Project Manager: So each person in turn , I'd like us to go up to the whiteboard , the pen's just underneath it there and draw your favourite animal and then tell everyone what the f your favourite characteristics of that animal are and while you're doing that tell us your name , what your role is and perhaps how your animal relates to the role that you're taking in this project . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Why are you looking at me ?
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: Would you like to go first ? {vocalsound}
Marketing: {vocalsound} Do I have a choice ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Okay . Ooh ooh , things falling everywhere .
Project Manager: Oh , yeah ,
Marketing: Right , okay .
Project Manager: p put them in pockets .
Marketing: Cool . Okay .
Project Manager: You don't have to hurry , we've got plenty of time .
Marketing: So , my name's Cat and I'm really not very good at this whole drawing malarkey
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: so um {disfmarker}
User Interface: {vocalsound}
Marketing: Okay .
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: It's got no eyes .
Marketing: Oh , good point . Ah , the eyes always ruin it . Right . Okay , what do {gap} it's eyes like ? Okay , cool . Um this is a rabbit . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} I thought it might be a cat . {vocalsound}
User Interface: {vocalsound} Yeah well origi uh at first I thought it was going to be cat . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: Yeah , I don't think it's furry enough , so we'll make it a fluffy rabbit .
User Interface: Yeah now I now I understand now , yeah . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} Yeah I can see by the ears .
User Interface: Yeah .
Marketing: Okay , right , it's a fluffy rabbit , blue .
Industrial Designer: {vocalsound}
Marketing: Rabbits don't come in blue but you know .
Industrial Designer: {vocalsound}
Marketing: Um okay and I like it because it's small {vocalsound} and it's fluffy .
Project Manager: {vocalsound}
Industrial Designer: {gap}
Project Manager: Mm .
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: And one day you'll be able to getical genetically modify them and they will come in pink .
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
User Interface: Ah . {vocalsound}
Marketing: {vocalsound} Okay ?
Industrial Designer: Mm .
Project Manager: Excellent , and what's your what's your role within the team ?
Marketing: I am the um {disfmarker} I need my notebook , mm ooh {vocalsound}
Industrial Designer: {vocalsound}
Marketing: top banana . Thank you . Okay , cool , I am the Marketing Expert {vocalsound} um so like I'm gonna be doing the {disfmarker} apparently according to the little guy in the computer that knows everything {disfmarker} the user g requirements specification of the functional design , um trend watching in the conceptual design and product evad-valuation in the detailed design {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: Mm-hmm . Okay .
Project Manager: Mm-hmm .
Marketing: um so yeah .
Industrial Designer: 'Kay .
Project Manager: And more about yourself , you're from ?
Marketing: Um I'm from Leicester ,
Project Manager: Mm-hmm .
Marketing: um second year . Um what else do you want to know ?
Industrial Designer: {vocalsound}
Marketing: I like sports {vocalsound} um yeah , aerobics , kickboxing , spinning
Project Manager: {vocalsound}
Marketing: um {vocalsound} and uh {disfmarker}
Project Manager: But not with rabbits . {vocalsound}
Marketing: not with rabbits , no no .
Industrial Designer: Mm .
Marketing: And vets , I like vets as well .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} And yeah um and I like cocktails , especially pink ones .
Industrial Designer: {vocalsound} Cool .
Marketing: Okay ? Cool . {vocalsound}
Project Manager: Excellent , to match the rabbit . {vocalsound}
User Interface: {vocalsound} {vocalsound} Okay . Um so my name is Maarika . Where's the pen ? Okay .
Project Manager: There's a {disfmarker} an {disfmarker} if you have not enough room there's an eraser there and you can rub it off .
User Interface: Yeah , well , or I can make it smaller . {vocalsound} Uh so um um I'm the Interface Designer in this project and my favourite animal , I m I mean I'm not so sure because I'm not so so very um {vocalsound} familiar with all kinds of animals , but I do like dogs .
Project Manager: {vocalsound}
User Interface: Oh , sorry , maybe I should have {disfmarker} shouldn't have said it beforehand but
Industrial Designer: Mm .
User Interface: mm {vocalsound} hmm .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: Um well , there are different kinds of dogs , but okay um .
Industrial Designer: {vocalsound}
User Interface: {vocalsound} {vocalsound}
Industrial Designer: {vocalsound} That's not bad at all .
Project Manager: Ah it looks like a dog .
Industrial Designer: {vocalsound} Yep .
Marketing: Is a bit more impressive than my rabbit .
User Interface: Okay .
Marketing: I think it needs four legs if it's gonna walk though .
Industrial Designer: {vocalsound}
User Interface: Yeah , maybe it has some colourful patches , yeah .
Marketing: {vocalsound}
Project Manager: {vocalsound} {gap} the other legs are on the other side .
User Interface: Um yeah and I do like dogs because they are good friends to people and they are loyal . Mm , well that's compared to some other animals like cats . Um they're really much more fun because they are not so independent .
Project Manager: {vocalsound}
User Interface: Um yeah maybe maybe the fact that they protect their home as well , yeah . Um what it has to do with with my role in the project is hard to say .
Project Manager: {vocalsound}
User Interface: Uh I hope to be loyal to the project
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: and not to n not to um let people doing similar projects know the details of our project or something , {vocalsound} yeah .
Industrial Designer: {vocalsound}
Project Manager: And where where are you from ?
User Interface: I'm from Estonia
Project Manager: Estonia .
User Interface: uh , yep . Um so is there anything else you'd like to know ? Oh , right , my roles ,
Industrial Designer: {gap} .
User Interface: um so um in the different um {vocalsound} stages of the design , so at first I will be responsible for um for {vocalsound} yeah , designing the technical functions of the um {vocalsound} um of the remote control uh then in the in the conceptual design stage I need to um come up with uh interface concept and then in the last um stage I will be responsible for the int infa for the user interface design .
Industrial Designer: {gap} .
User Interface: {vocalsound} Okay , that's it . {vocalsound}
Industrial Designer: Thank you . Okay {vocalsound} um {vocalsound} I'll do some {disfmarker} I'll rub the features
Project Manager: {vocalsound}
Industrial Designer: and let the drawing stay . {vocalsound} 'Kay um my name is Gaurav . Um {vocalsound} my favourite animal {disfmarker} one of my favourite animals is a cow . I've got no idea how to draw a cow .
Marketing: {vocalsound}
Project Manager: {vocalsound} Good luck .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} Uh this is going to be {disfmarker}
Marketing: They're not just like a big round body and then some really skinny legs
Industrial Designer: Yeah , that'll do .
Marketing: and then just some horns .
Industrial Designer: Okay , so let let me draw the body first .
Marketing: {vocalsound}
Project Manager: Mm .
Industrial Designer: Big , round body , really skinny legs {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: and they've got a long tail
Marketing: {vocalsound}
Industrial Designer: and a long face . {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} It's eating .
User Interface: {vocalsound}
Marketing: It looks like Eeyore . {vocalsound}
Industrial Designer: And there is some grass there .
Marketing: {vocalsound}
Project Manager: Yeah . {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} So this is what I like about {vocalsound} cows {vocalsound}
Marketing: {vocalsound} Horns ,
Project Manager: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: that they just keeps sitting there eating grass ,
Marketing: draw some horns . {vocalsound}
Industrial Designer: they do not disturb anybody um
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: they're kind of Buddhist in a way . {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: So yeah , I like cows . {vocalsound} Um {vocalsound} my my role in the project is um uh the industrial designer , so I'm supposed to design all the details of of the product um ho how it works and whatever it'll mm take during the functional role , what are the various functions that have to be performed by it uh during the um conceptual design , what are the various components of it and um finally , I'm not too sure what was the last part . Um the detailed design , I I guess it will again be the identification of the components and how they integrate with each other . Um I'm from India . Uh I'm doing my P_H_D_ in Psycholinguistics , I sit at the Department of Psychology . {vocalsound} Yeah . Thank you .
Project Manager: Excellent .
User Interface: {vocalsound} Thanks .
Project Manager: Right , now now it's my turn obviously . {vocalsound}
Industrial Designer: That doesn't look like a cow , does it ? {vocalsound}
Project Manager: Okay , here's a space .
Marketing: {vocalsound}
User Interface: {vocalsound} It looks very very cute .
Project Manager: Yeah , I like the cow .
Industrial Designer: {gap}
Project Manager: I'm Jen .
User Interface: Yeah . Mm-hmm .
Project Manager: Um I like dogs too , but I can't do that already because I can't draw a dog as well as you can .
User Interface: {vocalsound}
Project Manager: I like {disfmarker} Mm .
Marketing: Is that a lizard ?
Industrial Designer: No way . {vocalsound}
User Interface: {vocalsound}
Project Manager: Hmm .
User Interface: Wow .
Project Manager: It's a gecko .
Industrial Designer: Ah okay .
User Interface: Ah , a gecko , okay .
Project Manager: Yeah .
Marketing: Is there a difference ?
User Interface: Is {disfmarker} a ar are they also like lizards or are they {disfmarker}
Project Manager: They're {disfmarker} Yeah , they're l it's a kind of lizard .
User Interface: yeah , they are
Project Manager: And I I like geckos
User Interface: {disfmarker} mm-hmm .
Project Manager: because they remind me of warm places {vocalsound}
Industrial Designer: Uh-huh .
Project Manager: and , and where I was living in Cambodia they used to live in my house
User Interface: Ah . {vocalsound}
Marketing: {vocalsound}
Project Manager: and they were on the ceiling and they would make little gecko noises in the evening .
User Interface: Mm-hmm .
Industrial Designer: {vocalsound}
User Interface: I hope you don't like snakes , do you ?
Project Manager: I don't like snakes . I come from Australia
User Interface: Okay . {vocalsound}
Project Manager: and we have nasty snakes . That's where I'm from , Australia .
User Interface: Mm-hmm .
Project Manager: I'm from Melbourne and I'm your Project Manager for today
Industrial Designer: Mm .
Project Manager: and my role is basically to keep things going and make sure that you all work together in a productive way , so that by the end of the day we come up with a great product .
User Interface: Wonderful .
Project Manager: {vocalsound} Okay .
Industrial Designer: Thank you .
Project Manager: {vocalsound} So , let's see what's next in the PowerPoint presentation . So , I've just thought {disfmarker}
Marketing: If you right click on it you can {disfmarker}
Project Manager: yeah I've just thought about this that we could even put it much more professionally {vocalsound} as {disfmarker}
Marketing: {vocalsound}
Industrial Designer: Mm-hmm .
User Interface: {vocalsound}
Project Manager: there we go . Okay , so this is the um overall budget for our project . We've got {disfmarker} um we're planning to sell these remote controls for {disfmarker} let's make that go away , that means we've got five minutes . Um we're planning to sell the remote controls for twenty five Euros each . Um and with that we're aiming for a profit of fifty million Euros . And that's selling them on the international market , not just in the U_K_ . Um so to do that our finance people estimate that we need production costs of maximum twelve and a half Euro so that we can reach that profit target . So that's something to keep in mind while you're designing . Okay . Hmm . This is {disfmarker} let me just skip ahead to see {disfmarker} that's the last thing , okay . We've only got a couple of minutes . Does anyone have any first ideas to bounce around about um what we're thinking of this remote control ?
User Interface: Yep . I'm just wondering whether whether there is like any special feature that we want to have {disfmarker} w want this remote control have as opposed to the already existing ones .
Project Manager: Mm-hmm . I think that's probably something that w it's best if we take away with us ,
Industrial Designer: Mm-hmm .
Project Manager: but if we all have a think , when we go away from the meeting , what specific things could be um included in this remote control that that {vocalsound} are out of the ordinary .
Industrial Designer: {vocalsound} I think uh i in the beginning uh one thing was {disfmarker} that was mentioned was that it should be mm trendy , user friendly and original so um I think your point is relevant as far as the originality is concerned , that we should provide some features that are quite unique to this .
Project Manager: Something something new .
Marketing: Yeah , I was looking at the website ,
Industrial Designer: Mm .
Marketing: and the other things that they've made and I like put down some like inspirational words like that I got from looking at the pictures . So the motto is um we put the fashion in electronics
Project Manager: Mm-hmm .
Marketing: and um so it's something that is sleek and stylish but it's still functional , you know ?
Project Manager: Mm-hmm .
Marketing: So I'm kind of thinking , you know like those phones that they have , the new generation ones , where they don't actually have any buttons on them and stuff like that .
Industrial Designer: Alright .
Project Manager: Uh-huh .
Marketing: You know , so something heading towards that , so it's not overly {disfmarker} I mean I don't know what h most of the buttons do on my remote controls , so I figure how many do you need , you know ?
Project Manager: Mm-hmm .
Industrial Designer: Mm .
Marketing: Okay .
Project Manager: So perhaps some sort of menu-based thing , or {disfmarker}
Industrial Designer: {vocalsound}
Marketing: Something that's a little less crowded than this , like I mean you know , theoretically you can do all kinds of things with your T_V_ , right ?
Project Manager: Mm-hmm .
Marketing: But what do most people do ?
Project Manager: Yeah .
Marketing: They turn it on , they watch certain specified channels , you know , and then they turn it off again .
Industrial Designer: Yeah .
Project Manager: {vocalsound} Yeah .
Industrial Designer: {vocalsound} There is a lot of functionality in there that is not used ninety percent of the time ,
Marketing: Sometimes they play a movie .
Industrial Designer: but will be used ten percent of the time , yeah .
Marketing: Yeah , so
Project Manager: Yeah .
Marketing: there's no need to have buttons on it to do that ,
Project Manager: So , no .
Marketing: maybe to do {disfmarker}
Industrial Designer: Yep .
Project Manager: It could be one button for a menu or something , if you really need to go and do that .
Marketing: Yeah .
Industrial Designer: And then use the {disfmarker}
User Interface: Mm-hmm .
Marketing: So , if you're the kind of sad case that knows how your remote control works , then you know that's fine
Project Manager: {vocalsound}
Industrial Designer: Mm .
Marketing: and you can do it on the screen rather than everybody else having to have those buttons , which just confuse them . {vocalsound}
Project Manager: Mm-hmm .
Marketing: Hmm .
Project Manager: Excellent .
Marketing: 'Cause like if you look at the train , it's just very like , there's no extra bits on it , the train on the website and I dunno if you can put it up on the thing
Project Manager: Oh I haven't had a look yet , yep .
Marketing: um but it is just like a long like thing used for mu moving people , but it looks really pretty too .
Project Manager: Mm-hmm .
Industrial Designer: {gap}
Project Manager: Great . Any other immediate thoughts before we move along ?
Industrial Designer: Mm . {vocalsound} Uh we can aim for {disfmarker} I mean we can think about all these little things , but we can aim for something wi that gives a high battery life , although I don't think that um it's a huge problem for remote controls anyway , battery life ,
Project Manager: Mm-hmm .
Industrial Designer: uh every now and then you need to replace the batteries . Um {disfmarker}
Project Manager: Yeah .
Industrial Designer: Hmm .
User Interface: Yeah but uh I mean e even though it has to be re original we shouldn't uh go like too far away from from the usual ones , because otherwise the new users will just have a lot of problems
Industrial Designer: Yeah . A big learning curve , yeah .
User Interface: with l {vocalsound} learning , yeah , yeah .
Project Manager: Mm-hmm .
Industrial Designer: Yeah . So , i it should kind of fit in as well , and the stereotype of a {disfmarker}
Project Manager: It's like those fancy websites that you can't access
Industrial Designer: yeah .
User Interface: Hm-hmm .
Project Manager: because you have no idea how to get in , but the designers thought they were great . Okay , so we need to wrap it up now , so that we can go away and get on with some of this . Um {vocalsound} we've got another meeting in thirty minutes , so you're {disfmarker} you'll be getting specific instructions once you go back to your workspace , but im basically you're looking at the working design ,
Industrial Designer: {vocalsound} Alright .
Project Manager: you're looking at the technical functions design , and for you it's the user requirements specification ,
Marketing: Mm-hmm .
Project Manager: like you said at the start . Okay ? Thanks for that .
User Interface: Okay . {vocalsound} Thank you .
Project Manager: Uh I'll see you in half an hour .
Industrial Designer: {vocalsound} .
User Interface: {vocalsound} See you .
Project Manager: Carry the laptops back again .
Industrial Designer: Hmm .
Project Manager: Do we need to unplug things ? Probably .
They wanted it to be original, trendy, user-friendly, durable, creative and characteristic, so it can be very intuitive that people could use the product. In addition, the price, cost and expected profit of the remote control were also determined. In the part of creativity, they pointed out that creativity should have its own characteristics and ensure its fashion without affecting its functionality, so as to truly "introduce fashion into electronics". In terms of function, it is necessary to simplify the switch and guarantee function.