Q: How does the product manager want to achieve the expected profit when discussing the group's plan of their marketing strategy?
Text: Marketing: {gap}
Project Manager: {gap} {vocalsound}
Marketing: I dunno . {vocalsound} Throwing away my toothpick .
User Interface: Hi there .
Project Manager: Yo . Ow .
Industrial Designer: {vocalsound}
Project Manager: {gap} {vocalsound}
Marketing: 'Kay .
Project Manager: Uh {disfmarker}
Marketing: Nice user interface .
Project Manager: Yeah . What the {disfmarker} Uh {disfmarker}
Marketing: {gap}
Project Manager: Yeah well , ja well let's just start .
Marketing: 'Kay .
Project Manager: {vocalsound} {vocalsound} I've uh made a presentation uh but uh I'll open it on the Smartboard , so we can all see it .
Marketing: Right let's see it .
Project Manager: So it's in the project documents because that's what we can find here . Well {gap} . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Very nice . Well this is called the the the kick-off meeting . So uh {vocalsound} I'm the Project Manager , so I had to fill it in ,
Marketing: 'Kay .
Project Manager: and uh hmm . {vocalsound} {vocalsound} Oh sorry . {vocalsound} And {gap} an uh a nice agenda . {vocalsound} Uh we'll do the opening and then uh we'll meet each other , what uh we already do , so , that's not uh very much trouble . I'll I'll show you the the tools we have here , so that we can all use them . Then uh we'll look at the project plan from uh Real Reaction .
Marketing: {vocalsound}
Project Manager: We'll discuss about our first ideas about the project , and then uh we'll close the meeting , and then we can uh individually uh do our things and then uh we'll get back here . So {vocalsound} this the opening we'll uh {disfmarker} We have to uh design a new television remote control . You have heard that uh already I think , so .
Marketing: Mm-hmm .
Project Manager: Um we want it to be original , so a nice uh a nice new design . Uh trendy , it's {vocalsound} also for young people , and we have to just uh make it uh modern . And uh friendly , so size does matter . And uh {disfmarker} Well it has to be a have the the right uh the right buttons on the right place , that kin those kind of things .
Industrial Designer: Mm-hmm .
Project Manager: Other uh {disfmarker} There happen to be uh three stages . {gap} functional , conceptual , and d detailed design . Um so every time we we'll do some individual work , get meeting , talk about it , uh and then go into the next phase . That's just it . {vocalsound} Um {disfmarker} We have uh these two Smartboards . Um well as I just showed , there's a project management folder , a project document folder on the desktop . It just works exactly the same as a computer . You just uh click on the on the folder and you open the everything you you put in it with your laptop . So you can uh make uh {vocalsound} Words Excel , everything . Um and the w the r uh the rest uh also works the same so uh when you open a notepad you uh you just get your uh things , you can uh draw . This is a uh well a drawing board . {gap} you have a {disfmarker} these different uh functions on the board . You can see them there . So you have a a nice pen , and it's works just like a bal ball pen . {vocalsound} This is just a {gap} . I want to uh {disfmarker} Oh yeah . Of course w {vocalsound} doesn't work any more . {vocalsound}
Industrial Designer: {vocalsound} {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Maybe you should try to write on the on the big white uh {disfmarker}
Project Manager: Yes I will {disfmarker}
Industrial Designer: Does it ? Yeah . It works .
Project Manager: eraser {gap} so .
Industrial Designer: {vocalsound} {vocalsound} Wonderful .
Project Manager: It's fantas fantastic . We can uh uh well you can save a file . So if uh we draw we have to save everything . Don't throw anything away .
Industrial Designer: Mm-hmm .
Project Manager: Uh just we can start a new one , and we just go on , and don't throw anything away .
Marketing: {vocalsound}
Project Manager: Just uh let them all uh stand here . We can delete , but we don't do that . Um you can here select a pen , you can draw anything you want . It's a bit uh childish you have to write . It's not as fast as you w you know it , but it does work sometimes .
Industrial Designer: {vocalsound} {gap} .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound} Well it's just like a normal uh paint .
Industrial Designer: {vocalsound}
Project Manager: So it's gone .
Industrial Designer: {vocalsound} Alright , yep .
Project Manager: Well we are designers , so we have to have a a more uh a Smartboard . So that's fantastic . Um well this uh speaks for itself . We going to try it . So um we all uh are going to uh draw a nice animal on this board ,
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} {vocalsound}
Project Manager: not my idea . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Alright , your favourite animal ? {vocalsound}
Project Manager: Yes our your favourite . So um I'm to going to have to draw a kangaroo ,
Industrial Designer: {vocalsound}
Project Manager: but I'm going d I'm not going to . I'm just uh going to uh well draw a nice uh beast
Marketing: {vocalsound} Grizzly bear . {vocalsound}
Project Manager: w I dunno what I'm going to design .
Industrial Designer: {vocalsound}
Project Manager: Oh um {vocalsound} doesn't {disfmarker} oh .
Industrial Designer: I hope this was part of the assignment and not uh your uh {disfmarker}
Project Manager: Yeah , 'kay . Hmm ?
Industrial Designer: I hope this was part of the assignment and not uh your personal uh enjoyment .
Marketing: {vocalsound}
Project Manager: I just said it's not my idea
Marketing: Yeah .
Project Manager: but I am the Project Manager ,
Industrial Designer: {vocalsound}
Project Manager: and officially this is my idea . {vocalsound} So {disfmarker} {vocalsound}
User Interface: {vocalsound}
Industrial Designer: I I I {vocalsound} I understand . Alright .
Marketing: We're kinda losing time , though .
Project Manager: what ?
Marketing: We're losing time , but {disfmarker}
Project Manager: Ah {vocalsound} the first the first meeting is just a bit uh loose , loosen up , a bit uh meeting each other
Industrial Designer: {gap} so start {disfmarker}
Marketing: Alright .
Project Manager: {gap} well uh uh nice yeah . {vocalsound} Sh
Industrial Designer: {vocalsound} Yep yes .
Project Manager: I hope our Industrial Designer does this better because uh this is uh {disfmarker}
Industrial Designer: Don't uh count on it .
Project Manager: No {vocalsound} {vocalsound} so a a few legs .
Marketing: Do we have to guess ?
Project Manager: {vocalsound} Yes yes
Marketing: {vocalsound} A hippo ? {vocalsound}
Project Manager: guess . {vocalsound} Well I should make it an hippo now . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} I think it's a mouse or a rat .
User Interface: {vocalsound}
Marketing: Yeah .
Project Manager: {vocalsound} No I don't think so .
Marketing: {vocalsound}
Industrial Designer: Oh . Oh I know it .
Project Manager: Well what is it , huh ?
Industrial Designer: It's a hedgehog .
Marketing: I don't know how to call it .
Project Manager: Yeah
Marketing: A hedgehog ? {vocalsound}
Project Manager: {gap} difficult English word . I didn't knew it myself {gap} . {vocalsound}
Marketing: {gap} .
Industrial Designer: Well I'm amazed uh about your uh drawing skills . {vocalsound}
Marketing: {vocalsound}
Project Manager: Our characteristics sum it up . Well it's uh very {vocalsound} uh painful
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: {disfmarker} {vocalsound} those kind of thing . So we can uh just uh {disfmarker}
Marketing: {vocalsound}
Industrial Designer: {vocalsound} Yeah .
Marketing: {vocalsound} {vocalsound}
Project Manager: We're going back and now uh our Industrial Designer can uh draw its uh most favourite animal .
Industrial Designer: {vocalsound} {vocalsound} I am the Industrial Designer .
Marketing: Alright . Thank you .
Project Manager: Huh .
Industrial Designer: Chief , I am the Industrial Designer .
Project Manager: Oh uh but this uh marketing designer .
Industrial Designer: Yeah .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} I think {disfmarker} It's pr it resembles {vocalsound} the animal drawn by {gap} .
Marketing: {vocalsound}
Project Manager: {vocalsound} {gap}
Marketing: It's {gap} . {vocalsound}
Project Manager: what kind of animal is that then ? {vocalsound}
Industrial Designer: I think {disfmarker} can I say it ?
Marketing: Yeah sure .
Project Manager: Uh it {gap} . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: It's a rabbit . {vocalsound} Well {disfmarker} Looks very nice , right ?
Project Manager: Yeah .
Industrial Designer: It looks amazing .
Project Manager: No no no . What are you going to do ? {vocalsound}
User Interface: We want to erase it . {vocalsound}
Project Manager: No no .
Marketing: {vocalsound}
Project Manager: No no save it and start a new uh {disfmarker} save it and start a new black uh doc {gap} a blank document .
Industrial Designer: These are very impor {vocalsound}
Marketing: Yes .
Industrial Designer: These are very important documents , of course , uh these drawings , uh {disfmarker}
Project Manager: Yeah well we have to save everything
Marketing: Yes uh right .
Project Manager: so now um the next one uh {disfmarker} {gap} and then save it and start an blank document .
User Interface: {vocalsound} Thanks .
Marketing: You go man .
Project Manager: {vocalsound} Yeah . There's also different colours and different uh well pen widths uh the line the the thickness thickness .
Marketing: Alright .
Project Manager: So um well you should uh try it but uh {disfmarker}
Marketing: I should have made mine a white rabbit . {vocalsound}
Project Manager: Well y y y you could have but uh {vocalsound} .
Industrial Designer: And he deliberately draws a animal we don't know the English word for .
Project Manager: It speaks for itself .
Marketing: {vocalsound}
Project Manager: {vocalsound} What the {disfmarker} {vocalsound}
Industrial Designer: It looks like an uh {disfmarker}
Project Manager: uh just a duck . {vocalsound}
Industrial Designer: It looks like that beast from Sesame Street .
Project Manager: {vocalsound} Nice . {vocalsound}
Marketing: {vocalsound} {gap} .
Industrial Designer: Yeah .
User Interface: Big bird . {vocalsound}
Project Manager: {vocalsound} Is it a duck ?
Marketing: You're standing in front of it ,
Industrial Designer: It's it's uh {disfmarker}
Project Manager: Is it a plane ? {vocalsound}
Marketing: I can't see it . Alright , thank you . Yeah it's a bird , but what kind of bird ?
Industrial Designer: {vocalsound}
Project Manager: It doesn't draw uh circles uh that easy uh .
Industrial Designer: Do we have to uh {disfmarker}
Marketing: You have to push harder .
Project Manager: Yeah just a bit a bit childish ,
User Interface: Mm .
Project Manager: a bit {vocalsound} .
Industrial Designer: But we have uh {vocalsound} do we have to name the specific species of the bird ?
Marketing: Release your anger .
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound} Uh no I don't .
Industrial Designer: No ?
User Interface: It's just a bird .
Project Manager: Well uh save the document
Industrial Designer: Well wonderful .
Project Manager: and then uh {disfmarker}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: And then a a new blank document for {gap} . {gap} uh will uh choose a new colour and a new pen width so w we can all see it .
User Interface: Here you go .
Industrial Designer: {vocalsound} Why do I have to do the difficult tasks ?
Project Manager: No well first
Industrial Designer: Uh pen {disfmarker}
Project Manager: yeah .
Industrial Designer: yeah that's {gap} .
Project Manager: And then you go to format I think {vocalsound} , and current colour {gap}
Industrial Designer: Uh current colour .
Project Manager: you choose a new colour . {vocalsound} And a new pen width uh {gap} also format .
Industrial Designer: I like uh {disfmarker}
User Interface: Mm .
Industrial Designer: oh they don't have pink . {vocalsound} Oh b oh {vocalsound} think this is uh {disfmarker}
Project Manager: It's not like in paint . Line width .
Industrial Designer: Uh ? Uh {disfmarker}
Project Manager: And you can choose a nice one .
Industrial Designer: Line width .
Project Manager: Width width .
User Interface: Width .
Project Manager: With each other .
Industrial Designer: Uh {vocalsound} {vocalsound} fifteen .
Project Manager: {vocalsound}
User Interface: Hmm .
Industrial Designer: And I can draw ?
Project Manager: Yeah . {vocalsound} So . Just a wa that's the way we do {gap}
Industrial Designer: Uh {disfmarker}
Project Manager: it's quite easy .
User Interface: {vocalsound}
Marketing: Hmm . {vocalsound}
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: It's a pussy cat .
Marketing: It's a cat . {vocalsound}
Project Manager: Oh Pussy . {vocalsound}
Industrial Designer: Oh the line width is too thick , but oh well .
Project Manager: Well then you change it . And erase things .
Industrial Designer: Uh .
Project Manager: {vocalsound} What ? {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} It's a pig . {vocalsound}
Industrial Designer: It smiles nicely .
Project Manager: Super pig . {vocalsound}
Industrial Designer: Now {vocalsound} I have to change the line width . {vocalsound} Uh one {vocalsound} {gap} .
Project Manager: So {disfmarker} {vocalsound} Yeah yeah yeah
Industrial Designer: These are {gap} whiskers , you know .
Project Manager: we know . {vocalsound}
Marketing: Right .
Industrial Designer: Uh well I think it's obvious right now .
Project Manager: Yes alright . It's a cat . {vocalsound}
Marketing: No it looks great .
Industrial Designer: Miaow .
Project Manager: {vocalsound}
Industrial Designer: Well if this isn't obvious {disfmarker}
Project Manager: Well well um {disfmarker}
Marketing: Just save it . {vocalsound}
Project Manager: Yeah save it {vocalsound} and {vocalsound} start a new blank document .
User Interface: {vocalsound}
Industrial Designer: {vocalsound} I'll save it {vocalsound} alright uh save . Uh yeah uh blank .
Project Manager: Yep . So that's uh what we're going to use when we uh need it .
Industrial Designer: Well I feel comfortable now .
Marketing: Oh great .
Project Manager: Well {vocalsound} it's terrific , eh ? {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Thanks for this exercise . I feel totally at ease .
Marketing: It's good for group spirit . {vocalsound}
Project Manager: Yeah that's it . {vocalsound}
User Interface: {vocalsound} It certainly is . {vocalsound}
Project Manager: We're one big happy family now . {vocalsound}
Marketing: {vocalsound}
Industrial Designer: Yeah something like that .
Project Manager: Well then uh the serious uh stuff . We're we want to sell it at twenty five Euros internationally um so um but we dunno what exactly th i it is in dollars , but uh twenty five Euros . Our profit aim is , worldwide , fifty million Euros . So I didn't uh exactly uh calculate how much we have to sell .
Industrial Designer: So {disfmarker} {vocalsound}
Project Manager: {vocalsound} {gap} we want to keep it our costs at twelve and a half Euros so , keep uh that in mind when we uh talk about our uh materials an f and stuff , and uh marketing uh research .
Industrial Designer: Alright .
Marketing: Right .
Project Manager: Now then we all uh we can uh sit down and discuss uh what do we think about our current remote controls , first {gap} about design uh about uh aim in the market etcetera ?
Marketing: Right .
Project Manager: Well uh we c we can sit down uh because uh presentation can wait . We can uh take notes {vocalsound} and uh {disfmarker} Well who has uh some uh remarks about the current uh remote controls ? Please ? {vocalsound}
Industrial Designer: Well I I didn't have to prepare anything about uh {disfmarker} {gap}
Project Manager: No uh I did . {vocalsound}
Industrial Designer: it's not , it's it's not my task to uh talk about uh experience with current remote controls , but uh {disfmarker}
Project Manager: Well uh just w we're uh four uh if we if we would just have one then {disfmarker}
Marketing: I think it's im it's important to uh look at uh the remote controls of our competitors .
Project Manager: Yeah .
Marketing: Get the good points uh try to merge them into one universal remote control .
Project Manager: Yeah yeah .
Marketing: On our corporate site I saw uh a new D_V_D_ player uh we're gonna produce .
Project Manager: Yep . That's alright .
Marketing: Maybe it's important to make it compatible with the D_V_D_ player
Project Manager: That would be a nice idea , yes .
Marketing: so you can uh use your television and your D_V_D_ player with the same uh remote control .
Project Manager: Yep yep yep .
Marketing: Furthermore it's important to make it uh acceptable for the whole world , for different cultures , maybe , because we want to we want to {gap} well fifty million ?
Project Manager: Yes fifty million is our aim to a profit , so .
Industrial Designer: Mm-hmm .
Marketing: Yeah yeah
User Interface: {vocalsound}
Marketing: so a lot of people have to be able to use it .
Industrial Designer: No but uh the b the buttons have to uh have to have uh international recognisable buttons and uh
Marketing: So {disfmarker}
User Interface: Easy to learn .
Marketing: Yeah . Yeah that's right .
Project Manager: Yes .
User Interface: Yeah .
Industrial Designer: and numbers and uh that every culture in uh , yeah , people in every country can recognise .
User Interface: Yeah .
Project Manager: I'll make uh notes and then uh maybe uh {disfmarker} well I'll put it in the project uh folder when I'm done uh just now .
Marketing: Mm-hmm .
User Interface: I also think we should not add too many buttons .
Industrial Designer: Alright .
Marketing: Right .
Project Manager: No that's right .
User Interface: Modern day uh remotes have {vocalsound} too much buttons I think .
Project Manager: Y y you don't use uh the half of them that's that's {gap}
User Interface: Precisely .
Project Manager: culture uh international .
Marketing: Maybe we could make one button to switch between D_V_D_ player and T_V_
User Interface: Yeah .
Marketing: and make the other buttons uh multi-functional or something .
Project Manager: Yes .
User Interface: Yeah indeed .
Industrial Designer: Yeah so it doesn't uh become too complicated with too much buttons and uh {disfmarker}
Marketing: Yeah right .
Project Manager: Yep , and maybe we do uh {vocalsound} we even have uh more than just a D_V_D_ player . Don't we have uh other uh ou
User Interface: Yeah we should make it compatible perhaps with everything we use , we uh we make ?
Project Manager: Uh .
Industrial Designer: And stereo uh s uh audio installations .
Project Manager: We also uh just uh released a T_F_T_ uh thing I saw .
Marketing: Yeah so but th that's kind kind of standard T_ television so it also works on that .
Project Manager: Yeah .
User Interface: Yeah .
Project Manager: Yep .
User Interface: And I think the people who who will buy our uh remote already have some experience with remotes . So we can keep that in mind .
Industrial Designer: Most people do , yeah .
Project Manager: Well yeah .
Industrial Designer: It doesn't {gap}
Project Manager: It doesn't have to be , but we can .
User Interface: {vocalsound}
Industrial Designer: it doesn't have to be {disfmarker}
User Interface: W well it's a n it's a new remote and you don't buy a remote if you don't have anything to uh to control with it .
Project Manager: Well except if we deliver it together with our D_V_D_ .
Marketing: Yeah but {disfmarker}
Industrial Designer: Yeah .
User Interface: Yeah alright , but {disfmarker}
Marketing: We need to to keep it consistent with other d uh {disfmarker}
Project Manager: Yeah because we look at competitors
Industrial Designer: Well .
Project Manager: and w if we pick up the good things about that and give it a nice design {disfmarker}
Industrial Designer: Hmm .
Marketing: Yeah but it's {disfmarker} it has to be useable .
Industrial Designer: It has to be different and familiar at the same time .
Project Manager: Yes .
User Interface: Yeah . Yeah
Marketing: Yeah .
User Interface: we could use another form or shape or colour , that kind of things .
Project Manager: Yep .
Industrial Designer: {gap} yeah the shape will will have to be recognised . I thought about uh like most uh remote controls uh are uh a long box shaped thing {gap}
Project Manager: Yeah .
Industrial Designer: you can make it uh triangle shaped ,
User Interface: Well we we could make more more oval or something , and and {disfmarker}
Industrial Designer: but that's not uh very recognisable .
Marketing: {vocalsound} No .
Project Manager: Oo
Industrial Designer: Oval ?
Project Manager: N we can use uh it as a as a game pad .
User Interface: Yeah or so
Industrial Designer: I {disfmarker}
Project Manager: So {vocalsound} one hand has the beer , so the other hand uh {disfmarker} {vocalsound}
User Interface: Well yeah it's new . {vocalsound}
Industrial Designer: Mm . {vocalsound}
Marketing: {gap} . Not with two hands . {vocalsound}
User Interface: {vocalsound}
Marketing: Yeah yeah yeah , right .
User Interface: {gap} but young people want something different
Marketing: No {disfmarker} {vocalsound}
User Interface: and it is {disfmarker}
Project Manager: Well i we already uh {disfmarker}
Marketing: Yeah but it's quite important that it fits .
Project Manager: one of our aims is that it has to be original and trendy so {disfmarker}
User Interface: Yeah .
Industrial Designer: Oh but it ha it has to be m
Marketing: Yeah .
Industrial Designer: yeah . But you still have to know it's a remote and not another {disfmarker}
Project Manager: Well there has been done a lot of researches about remotes uh we have to {disfmarker} we can imagine uh
User Interface: Yeah alright .
Project Manager: because it's a long time uh on the market . So the the form will have {vocalsound} been uh tested out so {disfmarker}
Industrial Designer: Yeah . Yeah so the long box uh shaped thing must be uh , yeah , useful
Project Manager: Yes . Well {vocalsound}
Industrial Designer: or else uh they would have been ano another shape .
Project Manager: for me personally I have a {vocalsound} a lot of remotes uh at home but {vocalsound} those ones that have a a round ending and uh well uh just an uh square uh middle {vocalsound} I don't like to use them . I have uh have to {disfmarker} it has to fit my hands .
Marketing: Yeah .
Project Manager: When it falls over it and I just have {disfmarker} and then the button that I use most has to be here .
User Interface: Yeah .
Industrial Designer: Yeah . Yeah
Marketing: It shouldn't be boxy .
Industrial Designer: a lo {gap} the long box shape yeah . You have to {vocalsound} use one hand .
Project Manager: It f it fits your hands and then you just push the button that you use most with {gap} thumb .
Marketing: Nah {disfmarker} I don't agree with the long box uh shape {vocalsound}
Industrial Designer: Why not ?
Marketing: it it has to be custom made for the hand .
User Interface: Yeah it doesn't fit {gap} .
Project Manager: Tho tho those new D_V_D_ players on the market do have those .
Marketing: Yeah .
Industrial Designer: But it does fit in the hand if you hold it like this , and you can make it another shape ,
Marketing: Yeah but if you shape it {disfmarker}
Industrial Designer: but then you have {disfmarker}
User Interface: No if y if you look at new Phillips uh D_V_D_ {gap} with their uh remotes {vocalsound} pl players {vocalsound} they they are the new remotes aren't box shaped .
Marketing: If {disfmarker}
Project Manager: D_V_D_ players . Yes . {vocalsound}
Marketing: {vocalsound}
Industrial Designer: W no w what else ?
Marketing: No that's ol old fashioned .
Industrial Designer: I di
User Interface: Well {disfmarker} Yeah .
Industrial Designer: Yeah well but uh what what what do you suggest then ?
User Interface: Yes uh {disfmarker}
Marketing: I can imagine that us
User Interface: Well {vocalsound} most of {gap} of them are are somewhat thicker at the end , and get um yeah thinner towards the uh the other end .
Marketing: Yeah right . It fits in your palms .
Industrial Designer: Hmm . Well {vocalsound}
User Interface: Mm .
Industrial Designer: but it's still then uh the the long box , uh but then with some uh round uh {vocalsound} round forms in it to fit your hand ,
User Interface: Yeah it {disfmarker}
Project Manager: Well {disfmarker}
Marketing: Hmm ?
Project Manager: A it h it has it it has a that's tha th th shape that it fits your hand .
Marketing: Um .
Industrial Designer: but it's it's still {disfmarker} Yeah yeah al alright
Project Manager: That's {disfmarker}
Industrial Designer: but but it's still it's still {gap} sort of box , yeah .
Marketing: {gap} .
User Interface: Yeah yea
Industrial Designer: It it has round forms
Marketing: {vocalsound} Well {disfmarker}
Industrial Designer: but it in the end it's still the box , so that's what I mean .
Marketing: Yeah but it has it has to fit your hand .
Industrial Designer: Yeah yeah I understand , but {disfmarker} no no I don't mean an entire box like completely square
Marketing: It shouldn't be too boxy , you know .
User Interface: Hmm .
Marketing: It's {disfmarker}
Project Manager: {vocalsound}
Marketing: {vocalsound} No no no .
User Interface: {vocalsound}
Industrial Designer: but a also with round edges of course ,
User Interface: {gap} .
Industrial Designer: but in in in at the end it's still this long {vocalsound} box shape with convenient uh round uh shapes uh {vocalsound} to fit .
Marketing: Yeah .
Project Manager: {vocalsound}
Marketing: Right maybe something like this
Industrial Designer: Yeah yes {vocalsound}
Marketing: {vocalsound} and then a button here to switch between {vocalsound} different systems like D_V_D_ player
Industrial Designer: I thought about something like that . Yeah .
Marketing: and so you can {disfmarker} I've {disfmarker}
Industrial Designer: A big recognisable button on top or something .
Marketing: Yeah right , and I do think we have to keep this kind of idea with the with the numbers and {vocalsound} {disfmarker}
User Interface: Yeah .
Project Manager: We have five minutes left .
Industrial Designer: The buttons should uh also be not too small , not too big , of course ,
Marketing: Right .
User Interface: {vocalsound}
Project Manager: Yes
Industrial Designer: and uh n uh uh not too close uh together .
Project Manager: uh that's {vocalsound} yep .
Marketing: But it should be possible to to um make it ap apparent that there are two functions for every button .
Project Manager: Yep .
Industrial Designer: Uh-huh .
Marketing: So there has to be some space between the buttons .
Industrial Designer: Yeah of course uh to uh to uh to have icons to explain the different functions .
Marketing: Yeah . Yeah right right ,
Industrial Designer: {vocalsound} Yeah .
Marketing: and maybe we should use colours .
User Interface: Yeah {gap} maybe we can um just like on cell phones those um well {gap} {vocalsound} you can you can put on on them ,
Industrial Designer: Colours , yeah .
Marketing: Yeah .
Project Manager: Ha .
User Interface: and so you can customise your uh your own remote with different colours or or special paint jobs {vocalsound}
Marketing: That's kinda trendy . Yeah right .
Project Manager: Sound nice . Yes .
User Interface: I dunno but {disfmarker}
Industrial Designer: I think we have to talk also about uh the the materials for um {disfmarker}
Project Manager: Well it's just uh about our first ideas now
User Interface: Well {disfmarker} {vocalsound}
Industrial Designer: {gap} .
Project Manager: so I think individually we'll have to uh come up with ideas for the next meeting about these materials and markets etcetera .
Industrial Designer: {vocalsound}
Marketing: Right . But {disfmarker}
Project Manager: Yes ?
Industrial Designer: Already thought about something tha {vocalsound}
Marketing: {vocalsound} I think it's uh it's important to uh notate all the the decisions that we make ,
Project Manager: Yes .
Marketing: so we {vocalsound} {disfmarker}
Project Manager: Well thirty minutes we have . So um {disfmarker}
User Interface: {vocalsound}
Industrial Designer: Mm-hmm .
Project Manager: This is about uh what we are going to uh do uh . You'll get specific instructions when you're back in your room so uh it's uh logical uh . I think .
Marketing: Yeah .
User Interface: {gap} .
Marketing: {vocalsound} No problem .
Project Manager: Oh and uh that's uh that's all . So we'll just get a notice that the the meeting is uh over .
Industrial Designer: Yeah now we can still talk about the material ,
Project Manager: Yeah yes say .
User Interface: Mm .
Industrial Designer: we have some some minutes left uh {gap} I w wrote down uh that the case should be plastic of course , hard plastic , the buttons should be uh rubbery I think uh .
Marketing: Yeah . Yeah it shouldn't be too heavy .
User Interface: {gap} .
Project Manager: Well I have had remotes that um they had uh the function of the buttons was about uh uh a layer over the buttons
User Interface: {gap} .
Industrial Designer: No n n
Project Manager: and when I've had use it much it was gone . So it has to be made in the buttons I think .
User Interface: Yeah that's bad , yeah .
Marketing: Yeah yeah yeah .
Project Manager: It has to uh not be loose .
User Interface: Yeah that's important {gap} .
Industrial Designer: Mm . Alright . And of course there are several electrical cables in it to uh {vocalsound} to connect things uh to each other .
Project Manager: Yeah . Is there an a universal uh universal way of um transmitting from the remote to the television so it's all about uh {disfmarker}
Industrial Designer: I think so .
Marketing: Yeah it's univ yeah yeah yeah .
Industrial Designer: It's a a common stan standard way {gap}
Project Manager: It's not that in China it's different ?
Marketing: Yep .
Industrial Designer: infrared beams an infrared beam I think {gap} .
Project Manager: Yeah . But y you can have uh of course different between D_V_D_s and televisions and between {disfmarker}
Marketing: And you can use {disfmarker}
Industrial Designer: It it's a we we make an a universal remote so it ha has to work with uh all kinds of brands and things .
Marketing: Yeah .
Project Manager: Yeah .
User Interface: Yeah . But our T_V_s are mostly made in China and that sort of country , so {disfmarker}
Project Manager: {vocalsound} Probably yes .
Marketing: {vocalsound}
Project Manager: China rules . {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound} And have {disfmarker} well yeah I've wrote something down about how it works . {vocalsound} The user presses a button and with an infrared beam it signals the television set accordingly ,
Project Manager: {vocalsound}
Marketing: But are {disfmarker}
Industrial Designer: but that's pretty obvious , I think . {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} Are we going w uh with the front uh fronts uh idea ?
Project Manager: Well I think uh w we can look into that in the in the next uh thirty minutes .
Marketing: I think {vocalsound} we should make it universal
Project Manager: Yeah .
Marketing: and you can always use a front front on it , you know ? You can use it {vocalsound} just plain
Project Manager: Yes .
User Interface: {gap} .
Marketing: but you can {vocalsound} {disfmarker} To make it more trendy .
Project Manager: Well j just y you get a n a normal front with it , but you can change them uh when you buy the {disfmarker}
User Interface: Yeah .
Marketing: Right .
User Interface: Yes . Yes .
Marketing: Right .
Project Manager: And we should uh dispatch those kind of fronts fronts a a around the world so uh {disfmarker}
User Interface: Mm .
Marketing: {vocalsound} Yeah .
User Interface: Well you can make profit with them , and it's {vocalsound} a way to make them trendy .
Project Manager: Well th those fifty million don't uh don't se sells itself {vocalsound} so we have to uh make uh some extra effort like fronts uh .
Industrial Designer: Well but th but the standard front will be uh just grey or something
User Interface: Yeah alright {vocalsound} .
Marketing: Yeah right .
User Interface: Yeah normal .
Industrial Designer: uh b a simple colour not not very flashy .
Project Manager: Yes . Yeah well it has to it h it has to fit the the te television and D_V_D_ set we are going to sell ,
User Interface: No a colour everyone accepts .
Project Manager: so if they are uh black and black black and silver we'll make them black and silver so {disfmarker}
User Interface: Mm .
Industrial Designer: Pink television sets {vocalsound} pink remote , {gap} .
User Interface: Mm .
Marketing: Yeah yeah yeah .
User Interface: Yeah . {gap} standard .
Marketing: But people of often don't like bright colours or something .
Project Manager: {gap} .
Marketing: We have to make it grey or s or black .
User Interface: Well young people s li
Marketing: Yeah but then you can use {vocalsound} a a front .
User Interface: Yeah yeah , yeah .
Industrial Designer: Alright .
Project Manager: Yeah .
Industrial Designer: I must not forget my pen the next time . {vocalsound}
Project Manager: Well if if you {disfmarker} yeah . {vocalsound}
User Interface: {vocalsound}
Project Manager: If you have a a a television room for little children and you make a if if you buy a a pink front they'll they'll love it . I think .
User Interface: Yeah .
Marketing: Yeah that's right .
Project Manager: But that's uh marketing uh research you can uh you can ask uh . {vocalsound}
Marketing: Yeah or a t Teletubby front . {vocalsound} Yeah yeah yeah . I will investigate .
Project Manager: Yes . {vocalsound} Well our user interface you can uh maybe uh {gap} I don't know what your specific instructions will be , but uh probably about uh the precision of the buttons and and those kind of things and what buttons will have to be on the uh remote . And you will look into the technical design and um form , I think .
Industrial Designer: Mm yeah also the the look and feel uh of the the remote's also my task , yeah .
Project Manager: Or something like that . Yeah . Yeah .
User Interface: What's the uh url or the website 'cause I didn't get {disfmarker}
Marketing: Right .
Industrial Designer: Yeah I uh w was wondering that too .
Project Manager: Euro ?
Industrial Designer: Y you went to the company website {gap} .
Marketing: It's {disfmarker} Yeah yeah yeah just if you start up your Internet Explorer {disfmarker}
Project Manager: Well it it it's {vocalsound}
User Interface: Yeah .
Project Manager: if you uh {disfmarker}
Industrial Designer: It's the the the start uh starting page uh {disfmarker}
User Interface: Oh oh right oh well I didn't uh use it {gap} .
Marketing: Yeah .
Project Manager: Finish meeting now . Oh alright . {vocalsound}
User Interface: {vocalsound}
Project Manager: Well uh we're going to back uh back into our rooms so {disfmarker}
User Interface: Yes .
Marketing: Well that's great .
User Interface: Next meeting is in {disfmarker}
Project Manager: In thirty minutes , but uh I think it will be {disfmarker} you will be warned uh through your laptop uh to get over here .
User Interface: Thirty minutes .
Marketing: Thirty minutes .
User Interface: Yeah alright it's it's handy to know {gap} {vocalsound} {disfmarker}
Project Manager: I'll have to restore my uh my desktop uh
Industrial Designer: {vocalsound} Very handy to know .
Marketing: {vocalsound} It's totally broken . {vocalsound}
Project Manager: because uh {vocalsound} it's it's the half of the normal size . {vocalsound}
User Interface: {vocalsound} {vocalsound} {vocalsound}
Industrial Designer: Right see you in half an hour then .
Project Manager: Oh right , oh .
User Interface: Oh . {vocalsound} Goodbye . {vocalsound}
Project Manager: {vocalsound} Ma {vocalsound}
Industrial Designer: W
Marketing: Oh {disfmarker}
User Interface: S
Project Manager: W {vocalsound} that was a nice meeting .
Marketing: {vocalsound} {gap} .
User Interface: {gap} .
Industrial Designer: Right uh see you in thirty minutes then . {vocalsound}
Project Manager: Yeah , see you . {vocalsound}
The project manager wants to sell the remote internationally for 25 euros and keep its cost under 12.50 euros to meet the global profit target of 50 million euros. But project managers don't calculate exactly how much they want to sell.