project manager: If you Don't know if you al already had a look or not ? user interface: No n I I already did it . At the moment we have fifteen buttons , one L_C_D_ screen , one advanced chip-on-print . What's the first thing we should drop ? The special colour of the buttons ? user interface: No that's that's for the trendy  feel and look . project manager: Should we switch to a hand dynamo ? user interface: project manager:  that's the still the same idea as the kinetic energy because you have to use it and do things . project manager:  Do we keep the shape doubly curved or g do we go for single curved ? industrial designer: Well I guess i we'll have to go for single curve then .  marketing: But we can keep it single curved with  top view still curved , but from the side it's it's flat , industrial designer: Yeah . project manager:  another option I saw was to drop the buttons one through nine , so you can't directly access a channel , but instead use only the up and down arrows . project manager:  then we have left user interface: But we don't have any basic options any more . industrial designer: And  'cause then they don't have to n They don't need special colour as well . industrial designer: And then you can make an overview of channels in the screen , and select a channel , click project manager: Yeah , some more menu options . user interface: Yeah we c could We only need the the the the the menu arrow arrow button  thing . I was Because marketing: project manager: Yeah , scroll-wheel , push-button  industrial designer: Yeah . industrial designer: If you go to our  view , like you if you are in the sound system there ,  and you wanna adjust the treble for instance , project manager: Yeah . industrial designer: y y you wanna see a bar on which you can adjust it from zero to ten for example . industrial designer: But you want a sound preview of how it's gonna sound , project manager: Yeah . industrial designer: right ? So you wanna click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . marketing: So that's kind of on your mouse and then you can click it , adjust it , click again and then you're out of it . marketing: But you still But you then still need to have Well you can use the scroll-wheel as well for  maybe for the channels . user interface: So you do one inte You can do one integrated scroll-wheel push-button . user interface: But but th the cost of one integrated button is far more than a few extra push-buttons . project manager: So user interface: So we have to to make it s  more  It has to be project manager: You could also drop j three more of these , without losing much functionality . Wh wh what what what is the what is the  sample sensor sample speaker ? project manager: Oh , that's for the speech . project manager: S s Drop speech recognition ? industrial designer: No but project manager: Yeah that's possible . user interface: We we d industrial designer: Yeah it's it's expensive , but  we never considered the possibilities of  speech recognition . industrial designer: I marketing: No , it can be disturbed by by noise and industrial designer: No . project manager: marketing: There are more people who like speech recognition than an L_C_D_ screen . Because if you d lose the L_C_D_ screen , we need a lot of marketing: But if it But it it it's a it's a both a hypers user interface: We lose our whole concept . project manager: Okay industrial designer: We  we we haven't really integrated this the speech into the system , project manager: so we drop the speech . marketing: But y y project manager: Yeah if you lose the the Back , the Okay button  v let's say we only have the four arrows , and the Menu button . project manager: Then you're marketing: And then and then use  project manager: Oh and the power button we have also . user interface: If we do  two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . To This together is more expensive than Oof , it's almost the same as t keeping this . user interface: It's the marketing: For example if you have f f four buttons , channel up and down ,  volume left right project manager: Volume . And then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . Or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . user interface: marketing: So that then you need five buttons , and one integrated scroll-wheel push-button . industrial designer: Which That's even marketing: But I see that's project manager: Yeah that's one Euro more expensive . marketing: Because which buttons do we have now ? Those five which I mentioned , and then menu , and then project manager: Menu , power .  industrial designer: Yeah , if you if you go to eight marketing: Which more ? industrial designer: I don't know how to project manager: Yeah . project manager: Yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . project manager: industrial designer: Yeah , we need the chip for the for the L_C_ display . marketing: Instead of r project manager: Because then also it's good in the market with the forty five plus  people . project manager: Yeah ? marketing: No but I I project manager: Yeah okay  user interface: That's an option . marketing: And since it's not kinetic , it doesn't have to flip around that much ? project manager:  that's easy because plastic is free . project manager: Yeah ? user interface: Yeah th th it's it's  marketing: Yeah we can't drop them . industrial designer: Yeah  marketing: Do we really need that advanced chip for an L_C_D_ display ? industrial designer: You   Yeah . So the other option would be to go for the the sample speaker , and Which can use a regular chip , wh which is six Euros in total . industrial designer:  can't we f  fit all the buttons in an intreg integrated scroll push-button ? 'Cause that will save us one and a half Euro already . And then if w marketing: And then integrated s Yeah but that would make it not so easy to use . project manager: No y you would rec marketing:  it's not that important , easy to use , but project manager: Then you have industrial designer: Th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: Then you still need two additional buttons I believe . user interface: But the integrated  button ? How many func functions can it  have ? project manager: Yeah . industrial designer: You can go into you in you main menu , marketing: You you press it for like three seconds . You see ? industrial designer: We'll we'll be on marketing: But we still have thirteen left . project manager: Ah , I don't think I can s  persuade the management to say , this is better for the market so you sell more than marketing: user interface: Okay . Wh what we could do is  drop the the special colour , and  do the special colour for the buttons . industrial designer: project manager: marketing: Yeah but  what is meant by special colour ? project manager: I just m I don't I think user interface: Just something else than than black or white I think . user interface: The display industrial designer: Well , you only have to power it up when you wanna use it . user interface: The But if you have to power the for ten minutes , then the marketing: Yeah . project manager: No I don't think the current status of  chips are pretty  energy conserving , no . project manager: Yeah hand dynamo ? Do you want an extra button ? marketing: Or or do we Or do we do uncurved and flat ? Instead of project manager: user interface: No no it has to be curved . That's the most import project manager: Yep ? Instead of an additional power button ? user interface: Yeah or spe special form ? marketing: Yeah . marketing: Let's do it like this , because it does not lose our identity of the product as we project manager: Yeah ? Okay .  industrial designer: project manager: Did I save it ? industrial designer: It's silly 'cause we we should have had this meeting before we start drawing . marketing: Yeah what's the next  phase ? project manager: Yeah , this the last phase of course , so marketing:  the agenda . user interface: marketing: project manager: Yeah it was more important , so I just marketing: Yeah . True or false , and then on a scale of seven points , a scale , as we all know it . project manager: user interface: marketing:  Well the criteria are based on the user requirements ,  the trends from the marketing research , and the marketing strategy of the company itself . Because the operating behaviour of the young user was also defined in colour and shape and the use of L_C_D_ , project manager: Yeah . industrial designer: right ? project manager: of course we dropped a little bit of those  marketing: Yeah the us u It it industrial designer: Yeah . marketing: it's it's mainly con mainly concentrating on a lot of functions , in this question . marketing: So do you think industrial designer: Well , we have extended menus , on the on the L_C_D_ screen . marketing: So on a scale from one to seven , what do you think ? user interface: Two or three . If you don't want to use them , you don't s you s just scroll over them . marketing: Well yeah the button's integrated , huh ? user interface: I think we are industrial designer: Yeah . You j you just push it in for user interface: It's in Oh yeah it was integrateds . marketing: Yeah just just push it in for th for three seconds or something , and then project manager: Yeah . marketing: Yeah  on the other  on one side I would say yes , and the other side I would say no . project manager: It shows the most used functions and they are relevant , but user interface: Can you  change channels directly with with just one button ? marketing: Yeah . user interface: No , you have to scroll through the menu , before marketing: With the scroll butt Yeah and then say channel . So it's it's not industrial designer: Well  we should b build it so that if you don't kind of push into the menu or something , if When it's on , yeah , it's turned on , project manager: You say you double click on the marketing:  ? industrial designer: It automatically has the the programme and the volume function , marketing: Yeah . industrial designer: but as soon as you click it you go into the menu or some Of you marketing: Yeah . marketing: But but how do you change from volume to channel ? project manager: industrial designer: No because it has four arrows , right ? project manager: No , not anymore . marketing: So you you have to double-click , for ,  volume , project manager: To get into menu . marketing: So that's user interface: industrial designer: marketing: Yeah but that that's not a question . marketing: You have to search for them in in the in the s in the screen , in the menu .  the the remote control makes use of technolog technological innovation like L_C_D_ screen and speech recognition . marketing: I think L_C_D_'s more useful than speech project manager: Yeah definitely . Okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . project manager: marketing: But the look and feel project manager: You still have rubber d Or no . Because it's basically an old one ,  with little curve on the side , and in a different colour . industrial designer:  the sponge-like and the three D_ shape , that would give it something young and fresh . user interface: It's the white part  industrial designer: Yeah but it be because  we couldn't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . project manager: So user interface: We have a we have a industrial designer: So  I wanted to put digits on the buttons as well . industrial designer: And even the shape we have now  simulates kind of an R_ and the reversed R_ , user interface: industrial designer: doesn't it ? marketing: Yeah . industrial designer: The only e the only thing easy about it is that you don't have to move your fingers . marketing: What do you say ? Easy to use ? Five or a six ? industrial designer: It's really not easy to use . user interface: industrial designer: 'Cause you're putting everything marketing: So a six , more .  project manager: marketing: user interface: marketing:  well , another question , user interface: Yeah that looks  great . Nah industrial designer: Definitely in casing , 'cause we have a hard plastic marketing: But  In use , both battery as casing ? industrial designer: Yeah .  the last one ? The remote control's a good example for company's motto , we put the fashion in electronics . project manager: No marketing: Yeah ? industrial designer: Because we kind of tried to but we kind of failed with the budget that we have . It's it g it g goes , it's not the best we could do , I guess . marketing: But it all has to do with the budget , because it's it's not the bad idea we had , so industrial designer: Yeah .  marketing: I all made it po I I all made it user interface: marketing: I all made it possible  for a positive questions , so we can count it . marketing:  if you have reversed question , you have to reverse the scale , project manager: Yeah , yeah . user interface: Three plus ? industrial designer: I wouldn't be able to do it that fast . marketing: Yeah just use project manager: Start over ? user interface: No it's if you press twice on the plus button , then you get s s marketing: Oh there tho  there's no n There's no num pads . That's why it's  marketing: It's a it's a bit  industrial designer: Just type in the digits . project manager: So industrial designer: Yeah the lower the The lower the score the better , right ? project manager: Yeah . industrial designer: I Are you sure we this number actually tells us somethings ? project manager: No . industrial designer: I don't think so because some questions are related to positive issues and some to negative . industrial designer: So if you give a true to a positive , it actually means that the low the lower the better . But if you give true to a negative question marketing: Yeah , but there are no negative questions I guess . Becau But the picture would be a lot different if we didn't have to drop those  those things , I guess . Nah it it's it's better than average , but industrial designer: Yeah okay because of the L_C_D_ screen . industrial designer: it's not , it's not really eye-catching , except for the colour .  not on that , but marketing: Yeah we we have to maybe if we have to redesign it on this project manager: So you can just make one big L_C_D_ screen . Okay  we're still gonna go for the fancy colours ? project manager: Yeah  user interface: Yeah . industrial designer: But are we gonna stick with the green or are we gonna do blue ? marketing: Yeah . And then  over-paint it with   the green  project manager: The the button has a special colour , the frame has a special colour . project manager: user interface: So that's marketing: Do we have to do other things ? project manager: Well I have to   make an  report of every decision we made so far . project manager: So I marketing: So you made a start , right ? project manager: Yeah I'm I'm somewhere , but maybe you can help me . project manager:  user interface: Okay , but how do we make the the scroll  button ? project manager: I was here . marketing: The the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . marketing: The playfulness , we decided to use kinetic energy as a power sour industrial designer: Oh Yeah we did our special colour for the user interface: Yeah . user interface: Yeah , is it's horizontal or vertical ? marketing: How many pages ? project manager: I just took one for every step and then a conclusion . industrial designer: 'cause you can marketing: Okay , and and the look and feel is user interface: Yeah . industrial designer: Is it more natural than this ? project manager: Well I think I have to make a p an issue called finance . marketing: Where did we start with price ? user interface: Maybe m make it bigger ? Or marketing: Twenty six and a half . So we can make it  special ? industrial designer: Oh marketing: This ? industrial designer: What do you mean ? Like a other colour than this one ? user interface: Or or speckles in it ? I dunno .  marketing: Speckles ? user interface: industrial designer: Yeah can we do it   can we do a print ? user interface: ..$ I'm not sure . But industrial designer: I think we have to choose , yeah ? marketing:  industrial designer: Okay special colour . So industrial designer: Does it mean  that user interface: It's not very special , but  marketing: Yeah . industrial designer: Shall we just give it some dots to make it look pretty ? user interface: Yeah . industrial designer: How the We did we do that ? user interface: Oh it's it's just one computer ? Or marketing: Just dual screen . industrial designer: Where do you want some more dots ? project manager: user interface: Yeah , over here . user interface: It's  industrial designer: Okay , it's not the prettiest , I know . user interface: No , it looks industrial designer: It's not so random huh ? marketing: Lot of options . industrial designer:  it's not too  That's not their logo , is it ? user interface: No . user interface: Two R_s and a one industrial designer: It's a project manager: Yeah . Do we need to do anything ? user interface: Are we  ready ?  Or industrial designer: I hear you people are typing . user interface: Is this  the last assignment ? Or project manager: Yeah , it's  user interface: Final project manager: Yeah . marketing: What time do we have to deliver the report ? Four o'clock or industrial designer: At four , yeah , ? marketing: Or before that ? project manager: Okay . project manager: It's industrial designer: It looks like there's a It looks like a butterfly . user interface: No it's in inside the industrial designer: project manager: Yeah , and don't know how it's or eject it . project manager: From up there ? industrial designer: No , but it i It's not a bu a beamer . marketing: Yeah it it's a beamer , but then with a industrial designer: With a with a mirror , huh ? Or something . industrial designer: So are we gonna change anything to this ? user interface: It is industrial designer:  is it gonna marketing: Well it's it's single single curved . It's it's marketing: But it's it's better to have in the front , this kind of shape , because it looks nice . No , you sh marketing: I thought it was a kind of thing to put it on , and then draw right lines or something . user interface: Maybe that's why it's it's not working , because it's more industrial designer: Slanted yeah . But th this one wasn't good , because if I was drawing here , I drew a line and then it came over here . user interface: You have marketing: project manager: Oh , five minutes to the end of the meeting . industrial designer: user interface: Oh yeah yeah yeah yeah , it's it's working , it's working . industrial designer: Yeah it's only a bit like to that side , but that is that one by the way . Yeah but it's better , it's better user interface: No it industrial designer: 'Cause this one makes the angle either like this . So i if I change this , it will go there , if I change that , will go there . marketing: And then ? project manager: Then I have to   write this , marketing: We have to present project manager: and I don't know if you have to present , because I didn't receive any information about that so far . After after that five minutes , you have ten minutes to finish it , or industrial designer: It looks like candle wax . marketing: Yeah ? project manager:  marketing: How do you do it ? project manager:  well basically what that says , we discuss it and  marketing: Alright . project manager: So how were did the project process  go ? Did you , were you all pleased with the process as it was ? Or are there  industrial designer:  th  do you mean the the interaction between us ? Or project manager: Yeah the interaction and the steps we followed , and and so forth . industrial designer: But then as I knew the tempo that I had to be on , the second time I think I did a bit better . industrial designer: And the third time yeah ,  marketing: And we move more to to working together as team , user interface: No . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . marketing: And then finally you have some idea , okay this is gonna w this is what we gonna make together and okay I will arrange this and you will arrange that , project manager: marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . industrial designer: Yeah we marketing: The process , the interaction between us became better and better I guess . user interface: And marketing: Yeah , especially if f f if you see  you se you saw the largest difference from the first to the second meeting I guess . marketing: industrial designer: Well you did become more assertive the the second time round , so that project manager: Yeah ? user interface: Yeah . user interface: Yeah but only the the financial parts  industrial designer:  marketing: Li Limiteded afterwards , user interface: Yeah . marketing: but If if you don't take that into account , there's plenty of room for creativ creativity . industrial designer: I marketing: Also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of  industrial designer: We were pretty democratic . project manager: So and the  about the board digital pen ?  was that helpful or industrial designer: Yeah . marketing:   I think in in essence project manager: marketing: the digital pen is better than the SMARTboard . marketing:    I've made yeah ,  I've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . industrial designer: It's  it's The the pen is more intuitive , 'cause we're all used to writing with pen . industrial designer: And  as I said ,  I  have no idea how PowerPoint works , so will take me half a day to be able to make a normal PowerPoint presentation . You can give it a kind of a home style , like we have i the the logo and everything . project manager: Okay , are are there any new ideas about this ? All I think marketing: Well , it project manager: I didn't really receive , yeah . marketing: It's use especially useful , I guess , to to evaluate designs and graph graphical stuff . project manager:   w  marketing: And and project manager: S sorry  marketing: the screen and stuff like that . The drawing board has to be integrated into PowerPoint , so that you can just easily marketing: Yeah . user interface: industrial designer: Yeah the the the problem with PowerPoint for me is that you have to i put in the pre-made chunks c as well . industrial designer: You know , you can draw something on the sketch-board and then take it there , or whatever . But it it's useful to to show something to to an a small audience , and then to user interface: Yeah just for text , for text it's  it's okay


project manager:  before I start with the with the meeting I have a few things to tell you about the the setting we're in ,  because we're  being watched by  Big Brother . And  as I can see you  you have placed your laptops  exactly on the place where it must be . And that has to do with the camera settings , so we don't have our  laptops in front of the cameras . So  what are we going  to  to do ? What are we going to   make f  kind of functions in the remote ? And why are we going to do it ? Then the conceptual design .  because at the detailed design , how , part two ,  we go  to dig in  really about how the the te the technical of If it's  it's possible technical-wise . marketing: project manager:  each stage is   is broken up in two  two stages , individual work and a meeting . This one is for the presentations , the PowerPoint presentations or the Word presentation of whatever you  you had .  This  is very straightforward , with the save , the print , the undo , the blank , the select , the pen . Well , I don't  gonna explain it all , marketing: project manager: because I think you know  how it works . Every  every one of us  must draw our favourite animal , industrial designer: project manager: and  tell  tell us why we  had  chosen that animal . project manager: Yes ? marketing:  this exercise ,  did the company board tell you to do it , project manager: Yeah . industrial designer: marketing: or  did you just make it up yourself ? project manager: No no no . So getting used to each other , we can  have a little fun then , before we  dig in really to the hard stuff . marketing: project manager: My favourite animal huh ? industrial designer: marketing: It's like Pictionary ? industrial designer: project manager: Yeah , you can guess what it is . industrial designer: marketing: user interface: industrial designer: marketing: It's a pork ? project manager: No , it's not an orc . user interface: project manager: You don't see it  at the ears ? marketing:  yeah , I have it at home . industrial designer: marketing: Miniature size ? project manager: So we  found it kinda cool to  name it after a lion . project manager: Yeah ? industrial designer: project manager: So choose a colour , choose a pen width and draw a user interface: You don't have to change the colour and the pen width during  the drawing . industrial designer: By the way , why was your cat  red ? project manager: Because  my cat is red  at home . project manager: user interface: Huh ? industrial designer: user interface: Oh , it is a turtle . project manager: You watched it a lot ? user interface: industrial designer: marketing:  ? project manager: You watched it a lot ? user interface: It's  inside its shell .  marketing: industrial designer: user interface: How did it work ? project manager: Format ? And then you have the the current colour , user interface: Performance ? project manager: you can change . marketing: project manager: Tim had  Tim , what kinda line width did you have ? user interface:  marketing:  the big lines were like nine . Why a dog ? You have a dog at home ? user interface: Well , we had a dog , a few years ago . project manager: Had a dog ? marketing: it's p project manager: Yeah ? user interface: And and it , yeah , when it died we didn't get a new one or something . user interface: But  marketing: It's pretty good  industrial designer: project manager: You have an artistic  inner middle . marketing: Wha user interface: Well , project manager: Okay , user interface: it's okay . user interface: industrial designer: I figure I should do something like that , project manager: industrial designer: but I'm gonna do something much more difficult . user interface: Well with the interface , it might be easier to ha to draw here and display there  . But at the other hand ,  a pen like that is easy to hold in your hand , and project manager: No . user interface: Than on the , with project manager: user interface: Yeah , I m  like  like on here , drawing drawing  . user interface: marketing: Project Manager ?  project manager: Yeah ? industrial designer: Where does the pen go ? Just  marketing: Have you been  counting the time ? project manager: Yeah , a little . project manager:  the selling price for the remote will be  twenty five Euro , and the production cost  may not be more than  twenty and a half Euro . So  from my point of view , I don't think it's  gonna be very  very high tech , high definition ,  ultra modern  kinda remote , for twelve  fift  twelve and a half Euro . We have to sell  a lot of  user interface: Yeah , how much is it ? marketing: Like how much ? user interface: Hundred million  remotes or something ? project manager:  I think  w when the selling price is twenty five ,   you got two million , two million remotes . Well what what's the most  important thing at a remote control ? user interface:  well I think the most important thing of a remote control is that you can switch channels . So not a not a remote control who   which can  can be used for television and a D_V_D_ and radio and Or just only marketing: Yeah . Can I show them on the on the big screen ? Maybe ? project manager: If you have them on  I can  marketing: Yeah . Between the the the , yeah , the the  user interface: marketing: Screen ? project manager: Yeah , be The screens . user interface: Is it possible to open pen drawings in this  on this screen ? project manager: No no no . Only All the drawings go there , at the left  user interface:  but  which The ones we made on the project manager: Oh , that pen drawings .  no , I think  when it is  in Word and you have saved it in the Shared Documents folder , you can show it there .  I think , it doesn't have to matter  which brand your T_V_ or other thing is . marketing: And  by making it multi-purpose , it  has a new feature , adds a new feature to the market , and distinguish from  from current products .  I rather find it very annoying  , like when someone is standing in front of the T_V_ then you can't switch it . It's nice as an added feature feature , that  , when you're on a certain channel , you can see on the L_C_D_ screen  what programmes are coming up or project manager: Okay . project manager: remote ? Yeah , it must be really  innovative , technical-wise ? marketing: Yeah , it has to be  Yeah , our company is very  good in making new innovative  things . user interface: We marketing: So i i i i project manager: So we must focus on things who are really  really add something to  to marketing: To the current market . But we have to keep an eye that it's  at the beginning of such a project , it's it's it's very  cool to talk about , well , this would be cool , that would be cool . project manager:  but we must not  lose  sight of the the user   friendly  marketing: Yeah , of course . So  you  will have  individual actions where I presume  will be some feedback ,  via the m the mail .  one thing  , project manager: Yeah ? user interface: we must first agree on  what we're going to m going to make . Do we Are we going to use  it it for multiple systems ? Or  We should have some agreement on that before we project manager: Okay .  wha marketing:   I I don't think we have to be , we have to agree on that . But maybe , because  you are working on the user requirements , you are working on the technical functions , we  must  have a little or kinda    How do you call it ?  user interface: Consensus on the , what we're gonna do . So you don't   come up with the user requirements who don't fit the the the the technical functions at all . project manager: W He says user interface: if the technical functions have to be designed , I I've gotta know for what kind of machines they will be . user interface: Or do we use it a text screen ? Or  will it be with  with bluetooth or project manager: Well , th that's that's really a step further . But if you say  is it   one way or multi-purpose , that's a user interface: Okay . marketing: Like we all have a list of  things that has to b that have to be in it , or how it has to be like . project manager: each individually i individually  must think on what's  at  his point of view is the most important


marketing: project manager: A minute please , my  laptop is  oh , there it is , thank you . At the functional design meeting  the plan is  that  each one of you , so not me but only you  will  present  the the things you worked on  the last  half hour . I will  take minutes and will put  the minutes that I have  at the end of the session in the shared folder . Also the minutes of the previous session are also in the shared folder now , so you can read that  now or afterwards .   I had an email from the from the management board marketing: project manager: I don't know if you a al also  received it , but there were four points  which  I think are very important . First one is  they think that  teletext teletext becomes outdated  and internet will be the the main  focus .  the remote control shou should onl only be used for the television , so it  not gonna it's not gonna be a multi-purpose remote control , so  that's one thing to keep in mind . user interface: marketing: project manager:  second , and I think that's important for the Marketing  Expert ,  the current  customers  are in the age group group of  forty years and older , but with this  new remote  they  will  would like to reach  a group  younger than  forty .  and  I think to keep in mind , but not really  for now is that they  want the the the slogan and the and the logo  to  to be recognised more in the remote . marketing: project manager: So , we have  forty minutes , so I think  not more than ten minutes   per presentation  each , and please  use  all the the the facilities so that you have either SMARTboards , the the Word files , what you  whatever you want .  , as you can see here , the market share for the first audience is about sixty percent  sixty five .  and some interests from the from the age groups ,  it seems like the young users of remote controls really like the fancy  new technology stuff , like  an L_C_D_ screen on the remote control ,  speech recognition .  , and when you see  the audience , the age is going up  Yeah , they don't really want it anymore , at least the new technologies . First point is , seventy five percent of the users find the most repo remote controls very ugly ,  and eighty percent of the users would spend more money when a remote control would look fancy .  , persons were asked  what the buttons were  they use most , how much an hour , project manager: Switching channels ,  yeah , that's pretty  pretty normal , that's what you do with a remote control .  , I think it's good  that we know what the user want wants ,  at least the these three points have to be  very clear . project manager: But it's strange that the the manage board the management board said that the teletext will be  outdated by the internet . Yeah , okay , but  at the moment  teletext is Yeah , th the best thing you can get  on T_V_ , like getting information . marketing: So  , when you ask people , what do they use , they use teletext and not the internet on a remote control . marketing: That's a ne i it It's a new technology , project manager: Yeah .  , yeah , people from sixteen to forty five watch a lot of T_V_ , more than  people who are el  elder .  second point , we have to impro improve the most used functions , as I said here , switching channels , teletext and volume controls . Third point  that came out of the  of the questionnaire ,  people used to  get lost off the remote controller , so maybe it's an idea for us  to design ex kind of placeholder  on side of the , yeah , of the T_V_ project manager: Yeah , that's a cool idea . industrial designer: When you mentioned  improving functions , what  what do you mean by that what what are you think about ? marketing:  not not the r not the functions , industrial designer: the funtionability . marketing: but  it came out that a lot of buttons weren't even used  on a remote control . So you can have a remote control full of buttons , a hundreds hundreds of buttons , but if you don't use them , yeah it's project manager: Yeah . marketing: j just to t to get it done if necessary , user interface: marketing: but  the most used buttons  have to be bigger or industrial designer: Could you use perhaps  one button for multiple functions , like example pressing it in longer makes it switch to an different function for example . marketing: Just to get less buttons on the remote control , to make it easier and quicker to learn . Well  what I did was I dissected   current remote controls and  I viewed how how they w looked , how they worked ,  what kind of components are involved , and how they are connected together . And  after that I put up a scheme about how  these things are organised and I'll show it to you in in a in a few seconds . And I'll explain a bit about  how it works and how we could  build one and why I think several possibilities  that we discussed in the earlier meeting falls off .  well what I did was  I I checked  remote controls and the  remote controls of today are all infrared , not like all probably know . And the thing about that is  the remote controls  have to act as a T_V_ or  a stereo or something , and those  have a transmitter that's also focused on infrared , so if we want to  build   a remote control  with Bluetooth for instance then  the T_V_ should have Bluetooth too in order to communicate , so that would mean extra cost for the user and thus  that's that wouldn't mean a a cheap  remote control for us . Furthermore they all have  a a very simple structure , so that would probably  mean lower costs and  i that could mean for us a good thing  'cause  well we we should be able to build a relatively cheap  a cheap  remote . Well  as I mentioned ready , we have some Bluetooth Well it may be possible , but  I figured it wouldn't be possible in within our budget , but that's not for me to decide , but that's maybe something for marketing to look into . F because  well my personal opinion is  is not to do  Bluetooth or or radio waves , although marketing: What do you think about  incorporating Bluetooth or a radio  receiver  in the place-holder next to the T_V_ , connected to the T_V_ ? industrial designer: Yeah , actually I have t marketing: So it's in the wrong product . Yeah , I actually I figured that would be that would be rather nice , but then you'd still have the  the infrared function . industrial designer: but  what I did  think about was when you mentioned about the  the cup-holder , is why not  introduce a speech function like where is the remote . If somebody says , where is the remote , then it goes  beep  beep beep beep or something , user interface: marketing: Yeah . industrial designer: I dunno , maybe  maybe something to look into , I dunno  what the cost that something like that would be . I figured that would be best , 'cause when the battery  stops functioning  we could just  use you could just go out and buy a new one . So we didn't and we don't have to do all  to be too complicated about that .  the energy source is connected to the infrared button , but  the infrared button  works only via the chip and the subcomponent to  the switch there is a switch  between these . When the switch is pressed in a w on this this case it switches a button , when a button is prush pushed in ,  a electric current goes through here , and in  immediately , a l a bulb lights up  displaying to the user that something has happened . That's  that's so the h user won't be  thinking , well  did the button be pressed , w what happened  . Or I press button but nothing's happening on the T_V_ , so is is something wrong or something .  w well the signal goes via chip that's translated into  electric sig  electronic signals and then it's processed and then it's sent to the infrared bulb where it will be   received on the receiving end . Not too many  gadgets and functions , just like you said  well the most users n  you have a lot of buttons and you u u use you don't use them , so why why should we invent  w spend more time on those . So I think we shouldn't be  spending time on  teletext and st things like that , because when you  want teletext on  infrared you'd have to build in a receiver too , and so in order to receive the signals from  what's on T_V_ and such . So I figure that would be  spending too much money and time and marketing: yeah , maybe another problem  , I think current T_V_s can even send infrared . industrial designer: Yes , but what should we  s I I I f I agree with you , but should we spend money or and time on building a receiver into the  remote control ? marketing: Huh . Like I said ,  use one button for instance for m multiple functions , or well  just hide the few buttons o of switching it open or something , the usual  stuff . And  don't overbuild , we shouldn't make a big  remote control for simple functions , but we we should stick to the basics . project manager: Tim and  Janus don't  talk to ten minutes , industrial designer: project manager: so  take your time . user interface: marketing: project manager: If you take your time too long I will  eventually  industrial designer: project manager: warn you . user interface: marketing: user interface: Well , I'm going to give a presentation abut some of the technical functions of these design and  usability functions . project manager: user interface:  what's my opinion about what's most important to combine the design , technical possibilities and the user friendliness in one , so if you  going to design a remote that looks good , that shouldn't weigh over the  if it's possible to make , of course , but also the user friendliness , so tha that's that's some of the main points . And another one is  the use  of many functions will will make it more difficult , so use as as little functions as possible or at least don't display them all at once on the same remote . If you have fifty functions you don't want fifty buttons  t  to be shown at the same time , marketing:  . user interface: 'cause when you visit an internet  site you don't want fifty links  to see , but maybe use a hierarch hierarchy  structure . marketing: user interface: And  well one of the ideas was maybe  use touch screen , but s I don't know in how far that is possible , marketing:  . user interface: since we are sticking to   infrared and and the remote cannot receive anything , but  we might  consider that . If you you can use remote like this with all the functions , many functions , but Well , your thumb is a little bigger than th it than this . You have to be very careful what you push , marketing: user interface: and  if you're looking for teletext you'll be  searching for half an hour from   yeah well , where is it ? Where the hell he here I guess and , yeah , when you have to  use something else .  well this was because of our last discussion , if multiple machines are used , create easy switch between the machines , but  it's no longer  applying . Well yeah , I prefer to use it only for T_V_ and  n  not to give too many options and and if possible ,  the buttons should give a dr direct action , not first select project manager:  you you just said   you wanted to to combine more functions in one , so  user interface: Yeah , project manager: you you want to keep it simple , user interface: and so that's where the difficulties lie . industrial designer: Yeah , but project manager: but I think that if you want to do that , then you can't escape the the fact that there will be buttons  which give s  more options than one . Yeah , but user interface: Do we want to use a few options and might not be so or original , or  multi-purpose as we thought , project manager: marketing:  it's maybe an option  if you use an L_C_D_ or a touch screen  , that in the middle are the the main keys , like displayed on the user interface: marketing:  yeah . Okay , just  in the middle the general functions , like play ,  channel switching , user interface: Yeah . marketing: and then  at the top or at the bottom , some menus like  settings or that you can drop down . user interface: Yeah , but when all the questions I had Do we want to use  a menu display on the T_V_ ? Or  does have to f everything  be in remotes ? 'Cause if you use a memory display on the T_V_ , you can simply push  a more menu and then select the options you want to have and press okay . user interface:  so that's my recommendation , if you use many options in one buttle button ,  display the menu on the T_V_ marketing: Nah . user interface: and don't  use combination of t of two buttons at the same time or pressing buttons three times for five seconds , marketing: Yeah . industrial designer: Yeah , but marketing: I think so too , but and that's partly because   a lot of T_V_s have different menus , and when you have a particular menu  at your device ,  it could be that don't correspond to the menu what's actually on T_V_ . industrial designer: you d you have to keep in mind that  several T_V_s  don't even have a menu structure , or they have a very simple menu structure , so you have to keep in mind that not all  d not our remote won't be able to work on all televisions . user interface: So if we have to stick with current technologies and   well yeah , the restrictions of what's  is on the market today ,  you should keep it s at this .  especially the important buttons ,  if you want to switch channel , change your volume ,  use teletext , it  it has to work at once and more advanced options may be put it s somewhere away on the remote , behind  a little  little thing or a touch screen . industrial designer: Not embed Yeah , but then with something like a touch screen could could make more menu up pop up or something . user interface: And yeah , if you want to   s put on stand-by or change the channel , that should always be possible to do . If the user is pushing a button he should know if the television or n at least remote is reacting and not just that the batteries may be low . So  maybe we should just ease down on the functionality to  to keep it accessible on t because you all know , if there are a lot of function on the the television , some you you'll never know  and never use , and therefore it's  important marketing: Yeah . user interface: if you want to change the volume or channel that is always accessible and easy and other functions  that are not so important  well you we should consider just not using them or at least putting them somewhere on the remote where they're not in the way for the for the most important functions .  , they have like a touch screen with  really big pictures on it like   call  hang-up ,  and that's a big ad advantage I think , because one the one hand  you make the remote control compatible for elder users just by  scaling up the pictures or something . user interface: and for some design issues  well , put a logo on it and maybe use it  in some aesthetic  aesthetic form . project manager: user interface: But  th the important buttons m make them always accessible and pushable and clear industrial designer: user interface: and maybe use a touch screen , or if that's  will become too difficult just  like televi some o older telephones use a l  maybe it's possible to to flip them open and  just expand the number of options that are normally visible .  marketing: Yeah okay , but but if you pick the the idea , the left idea user interface: Yeah . marketing: then what's gonna be displayed on the touch screen ? industrial designer: The extra functions . user interface: The extra functions , you  you just see a menu from system functions or teletext functions , and you just choose one , marketing: Yeah , but l like menu functions or industrial designer: Yeah . industrial designer: Wouldn't it be better to make just one big touch screen ,  one one small  touch screen  applet marketing: Yeah , I think so . industrial designer: and  I'll just make   let's say fifteen buttons on it , and  we have three of those ,  actually just  menus with sub-menus , with or sub-items , sub-functions . industrial designer: You just have a f a few selected buttons and  a few menus , and with this idea you could actually make  several you can also improve  later on . project manager: So you think it's will be better to have a t kinda total touch screen . industrial designer: Yeah , I wou I would actually go for the project manager: Jirun ? user interface: Okay , I agree , but I think it's very important that they always  make the same buttons accessible , so use just for special options a part of the touch screen . user interface: an elder parents or grandparent picks up the remote from the little child and who's all in the systems functions , you'll have to have the possibility to turn off the T_V_ or to switch the channel without  well using all the menu structures to get back to the primary functions . marketing: like building in  some kind of PIN code  which allows  parents to switch to all channels ,  user interface: Yeah . marketing: but children  if children don't don't know the PIN code , they can't switch to  violent  channels or user interface: Yeah wh Is that possible to use or no ? industrial designer: That is possible , that well that actually depends on the television , marketing: Th there's just user interface: Well , yeah well , industrial designer: but I think I figure that would be user interface: does it have to depend on the television ? marketing: Ju just a simple log-in , something like that . industrial designer: y you s you see the fi  thing is when you buy a remote , you you set the  channels , the the channels are different on each te television , marketing: Yeah . industrial designer: so  if you  lock on a remote ,  let's say channel fifteen , well channel fifteen on this television is different than channel fifteen on the other television , marketing: user interface: Well , I think that he means that  maybe by some option  make sure that  remote control and the T_V_ match , and then after that you can  use some s insert some passwords as being apparent that the children cannot use this  change the settings of the T_V_ , like colour and then volume marketing: Yeah . user interface: and  marketing: Yeah , th that kind of stuff , but maybe  if you log in first as a parent  , you address the the channels user interface: marketing: and like  oh , that's channel fifteen , that's  vi violent channel , user interface: Oh , something like that . marketing:  m my ki my kids  I don't want my kids to watch that , industrial designer: Yeah . marketing: then you set the priority to only parents , industrial designer: project manager: Okay , yeah . user interface: Well b but make it a separate option in the menu , industrial designer: Yeah , that would b marketing: for example . user interface: so that it's it's dif dis displayed from  displayed here , marketing: Yeah okay , but but yeah , that's just user interface: so  parents  marketing: that's an a an added feature . But let's not  go too wide about the those things , that's that why we're here . project manager: It's it's a nice idea , but I think that's we wel later in the stage . project manager: yeah , a partial ,  because I think  elderly people may be  not used to  a touch screen , so they want the the the normal functions like teletext , volume changing ,   to be  , yeah , kinda traditionals marketing: Yeah . project manager:  and  the the the the other functions , the more difficult functions  to be  maybe on the touch screen , marketing: marketing: Yeah , but but if you display it on L_C_D_ screen with r r really big numbers user interface: Yeah , you can de display it on the on the old style . industrial designer: because well , it's just not the same when you touch a touch screen user interface: Yeah , okay . industrial designer: or when you touch a button , but well we have to look at what's our target  audience . industrial designer: W we are aiming for younger people project manager: Yeah , that's true , yeah . industrial designer: So that's that's probably  a marketing: And th those young people , yeah . Y you saw it in my marketing report , they like the new fancy stuff , project manager: marketing: so A touch screen , like Microsoft al already developed something like that for   multi-media applications . project manager:  I've  added the this  four things from the management board just to keep in mind . project manager:  each time I  I had a sort of  summary on what you told and  what you personal think .  th the the main points in  this   in this  meeting is I think  how  it's going to look  with  we must keep it simple , but have the opportunity to  have more options and have them  hidden or something , so they don't  you don't have a big  thing full of  buttons or   and  the point that  you  wanna use one  controller  for   hypothetically each television , so you must  the the the the functions , know , like the menus or the the parental control must be all  by the done by the remote control and not by the television . The menus  are not identical for all th for all T_V_s , so you have to display it on one  T_V_ . user interface: Well you can use  when you  how do you call it , s  synchronized , the  remote and the T_V_ , marketing: Yeah , but that's not possible . user interface: then there's always , there are always  possibilities to change the colour and the brightness and the volume marketing: - ,  yeah . user interface: and  well maybe we can look out if there's options that the remote  in its memory can see what kinda T_V_ it is , from ah , it's a Philips , this and this and that , and then give the options that are capable the capable from the t project manager: Yeah , but you have   an marketing: Add th that that's an opportunity . project manager: yeah , but you have an international market range , so you have I think a big range of user interface: Well there are universal d   remotes project manager: Yeah . user interface: and they all have a functionality for all the T_V_s ,  so this wouldn't be a extra feature to incorporate the men menus of these . industrial designer: But they marketing: But project manager: And it's not too complex to do it . user interface: industrial designer: Well they  they all have to be programmed to fit your T_V_ marketing: No . industrial designer: I actually use one of those when They are they are kinda kinda troublesome , but but the thing is whe when you  start  building something like this you have to build a receiver into the  t into the remotes , because  in order for the remote to process something from the T_V_ , like  to synchronise and you have to send and receive , user interface: Yeah . user interface: no , you can just say  the c marketing: He he he he me he means just just one other thing . marketing: with the current remote controls , the universal ones ,  you have to press yeah , you have to press a code for T_V_ . industrial designer: Oh , okay , yeah , sure ,  user interface: and you press code four five five on the  in the remote industrial designer: Yeah yeah yeah . Now we  just connect  the T_V_ type  to a set of options , in just just in the memory , user interface: Memory in the in the remote . marketing: so that if you yeah , like profile , so that if you  touch in like  one four one zero kind of T_V_  industrial designer: Yeah . marketing: I th don't think that's  that takes a lot of storage space or some just varia variables . industrial designer: No , that wouldn't be  user interface: Yeah , well  industrial designer: Yeah , a few variables . user interface: if you look at the  manuals from universal  remotes , there are maybe  three four hundreds T_V_s at maximum . If you have all of them , all the old and new T_V_s summed up , marketing: It is definitely po marketing: But , on the other hand on the other hand ,  if you have a remote and buy a new T_V_ that isn't incorporated in the remote project manager: We have five minutes to go . Well then you have to buy a new one , it's very good for marketing marketing: New remote ? user interface: Maybe , or an update , software update . marketing: maybe we can incorporate some kind of  U_S_B_ or a firewire connection , so that you can  connect it to the P_C_ and download the newest firmware from  from the internet . Well the most most people have , user interface: Well , at industrial designer: but not not everybody user interface:  you can go back to the shop industrial designer: and user interface: and  they marketing: Yeah , industrial designer: Yeah . user interface: Yeah , ser o industrial designer: Yeah , maybe something like service cen marketing: Yeah . industrial designer: Or you could well you could s actually look at the place-holder you talked about earlier , user interface: Well already digital information is sent t to the the standards , T_V_  connections , industrial designer: Yeah . user interface: you can see what's  programme is on on the new  channels , so maybe j they we can send that information along with standard T_V_  industrial designer: Well then then it's be  back to the building a receiving  well  if it's actually worth it to build it in , user interface: Receiving . industrial designer: but I dunno , it it would be  bringing more costs  with with it user interface: Difficult . industrial designer: and marketing: I I think it's  most cheap or cheapest to just do the updates  at the service centre or at the shop . industrial designer: Like when you when you buy a T_V_ you just ask well I'll marketing: It's it's it's not a lot of work , just one  docking station where you put it in , industrial designer: Yeah . industrial designer: marketing: And your vote ? user interface: Well , I was  doubting about which one to take , but  you've convinced me that  if you di display buttons about the same as they would look on a normal  remote all elderly people will know what to do . user interface: Break it , I don't get marketing: Yeah , th th th that i  Yeah .  I will put my minutes  I have updated them so  s they're updated in the shared folder too . marketing: Thirty minutes ? project manager: Thirty minutes , the marketing: How minutes ? project manager: Failure .   the specifi  specific instructions for the next  meeting you will all will receive  at the  the the email . I don't think I can  say much about it , so   wait for your email and  hopefully you get it done  in the in the thirty minutes , and I w will see you after the lunch break and the thirty minutes . marketing: One question , project manager: Yeah ? marketing:  how late do we have to get back be back here ? project manager:  well  thirty minutes . Thank you ,  that was a very  good session I think , user interface: industrial designer: project manager: we  we user interface: Yeah , is it possible to store this on the share documents or what marketing: Yeah , me too . project manager: Yeah , because  all  things are  stored in smart board dot  X_D_K_ marketing: Yeah , v project manager: and that's in marketing: But but you can open a from your pr from your laptop . user interface: Oh yeah , it's not connected to the project manager: You all  have the the questionnaire again about  the after work . user interface: The questionnaire , fill in  we fill out d after lunch or  project manager:  well , it's it's simply filling oh no , it's  it's also filling out no , I'd do it after lunch I think . user interface: We can leave the P_C_ on I think , yeah and return to the marketing: Yeah , of course . industrial designer: marketing: To my exave executive project manager: My executive  big room with the with the panting


I just thought marketing: What was it , problem ? user interface: it didn't work anymore . industrial designer: user interface: project manager: Welcome to the conceptual design meeting industrial designer: marketing: project manager: for Real Reaction .   , and at the end ,  I  , when I finish it off I have some  input from  a master class I  visited . project manager: industrial designer: project manager: The the the the the concepts on  we  where we  must reach a decision on .  , the first one is  really about the the the the the total package  with  Well , we have decided to do a do the  with a touch-screen that must be a case around it so  it won't be   as breakable .  how how about the energy ? Can you  can you reload it or  just have batteries which you must exchange ?  , the user interface concept . marketing: project manager: At the end ,  I will take notes  and at the end of the minutes  will  be at the shared folder . marketing: industrial designer: what I did was I reviewed previously used items  by  two two  different  age groups . And  I just  watch what the differences are and I checked  , well , what what d do we want , and how can we  d aim a at  the target group . Well  what I found was that a senior  project manager: industrial designer: senior citizens  marketing: I'm sorry . industrial designer:  They , well , they like more the they like the traditional materials , like wood and and such more .  ,  they they they they like luxurious  styles , where whereas the young and dynamic , they like a more  soft materials . project manager: industrial designer: soft and fluffy and colourful and marketing: industrial designer: Well  , shapes are curved and round . project manager:  a soft material for a remote control ? industrial designer: No , I'll I'll get to that . industrial designer: But  the two basic sources that I found were the best possible were the battery  versus kinetic . I figured , well that's ki kinda high-tech , when when you have a remote control that well , when you pick it up , it has power . industrial designer: Well , we could also use a battery , that's a bit marketing: Yeah but when the power gets low , you have to shake it or something ? project manager: user interface: industrial designer: Yeah . Or you can go for both ? user interface: Oh , have you considered the option of using a solar panel ? industrial designer: Yeah , I actually did . industrial designer: and you you could you could use normal light , but  you wouldn't get the same amount of energy that you would from a battery or something . industrial designer:  for  ultimate b  n  use of  solar panels , you could actually use  you could use  solar panels , but  you ha you'd have to implement them into  the remote control , leaving you  a bit less space for the interface . industrial designer: So  so i i it it wo what's actually I I c just in f I've figured it out that well ,  seeing that you'll always be  within the l  distance of T_V_ , and the from T_V_ there comes a a a whole bunch of light . industrial designer: But , well you just take up all the space , and you wouldn't  have the full amount of power actually used . project manager: But you prefer kinetic ? industrial designer: So I I prefer kinetic because it's  well , the costs aren't that much higher , and  , ju just a bit more high-tech than than a normal battery . industrial designer: if No , but  d Well , you pick it up and you press buttons and y well , you project manager: And that's enough to to keep the energy level  industrial designer: Yeah , well  actually it is . industrial designer: And it it if it isn't , you just shake it a bit and and add add with power up again . industrial designer: But , what l what Jarek said , you could you could use a battery that you'd just keep it on the recharging whenever it moves . industrial designer: And so that   well , user interface: industrial designer: f furthermore , you you we  checked  the cases . You ha I you sim  you simply add a basic  standard  model  it was kind of square and  I figured that's a bit boring .  , single curve , it's just a well , you know , it's just  a nice curve . industrial designer: That gives you an whole new  effec project manager: Dynamic dynamic look ? marketing:  . industrial designer: Yeah , that gives you a younger and  more high-tech look , I f I figured . marketing: But , are you going to draw it ? industrial designer: What ? user interface: Th th yeah . industrial designer: And then  in three-D_ effect you could go user interface:  marketing:  project manager: industrial designer: So y you you just Yeah , this is a this bit  difficulty in marketing: user interface: industrial designer: I didn't take a major in art . So But but you could have   a whole new  the back back the the the depth , you could you could  just play around a bit with . industrial designer: but just a Well , furthermore ,  well ,  plastic versus rubber ? You We could choose  what  what's better , plastic  or rubber . project manager: That's the material the younger people want  , ain't it ? user interface: industrial designer: Yeah , yeah   plastic  is Plastic also has that cheap feeling to it , like plastic  Your your I usually associate plastic with  something that's cheap . Well , we discussed it in a previous meeting , so I figured I'll just leave it at the L_C_D_ . And  chip set , well  if we are going to use traditional buttons , we could go  with a simple chip set . But  if we decide to go on a n   L_C_D_ screen , we would use an  we have to use an a advanced chip set . If it isn't  manageable  budget-wise , we'd have to go over to  to sim to simple buttons . So  I bet a big company in  Korea or Taiwan , like  Samsung , can give us  a big discount on the chips , so industrial designer: user interface: Yeah . industrial designer: Yeah , probably , but But  yeah , that's that's marketing: So That that shouldn't be a real issue , I think . I'll I'll I'll just add ,   I put a big summary here , so we could discuss it a bit .  what i what are your ideas concerning battery versus kinetic ? marketing: user interface: I think you should use kinetic as a back-up . project manager: industrial designer: Yeah , well Fifty cent  user interface: industrial designer: why doesn't And then we have single-curved versus double-curved . industrial designer: rubber ? user interface: isn't possible to make combination with kind of rubber is or bendable remotes where you've got a . industrial designer: You user interface: Or do you think it industrial designer: I figured it will be m rather than hard user interface: Rubber casing , yeah . industrial designer: because well if you use an  d a touch-screen ,  it's just a casing  around it . user interface: is it possible  of is it necessary to make a touch-screen square ? It isn't , I think , yeah ? industrial designer: Well , m I don't know . user interface: We're We put fashion in electronics , industrial designer: That isn't user interface: so maybe we can  marketing:  ? Yeah okay , but if you have a square  L_C_D_ screen , and you put a case around it that has  like bulbs or that that covers part of the L_C_D_ screen . industrial designer: So    so  so what are the opinions ?  rubber or plastic ? I I I prefer rubber . project manager: Yeah ? industrial designer: Yeah , you too ? user interface: That's good . user interface: Well , as long a as long as it's it's  it's firm , and you don't  it's not bendable or something , project manager: marketing:  yeah . industrial designer: Yeah , it it shouldn't it shouldn't flop over when you hold it in your hand  project manager: Okay . industrial designer: No , that that that that's gonna The the chip set will hold it firm in place , marketing: user interface: Okay . industrial designer: and  and and  and a L_C_D_ screen also user interface: It might even bounce back when you drop it on the floor . marketing: industrial designer: tra  traditional versus L_C_D_ , well I figured we we all set on that . Well I figure if we go for L_ L_C_D_ , we we should have the advanced . user interface: industrial designer: marketing: Okay  Last week project manager: marketing: I went to  Paris and Milan for some trend-watching . In Paris and Milan , we  asked different people ,  differing in age and in income ,  the amount of money to spend ,  what they like in design  and material nowadays . industrial designer: Well , the Teletubbies sh project manager: marketing: You wer you weren't in Paris ? Okay . Okay , our secondary audience ,  people above forty a forty years in age , they like the dark traditional colours .  Yeah ,  materials like wood that project manager: Yeah , but wood is not a not a material you which you build a a remote control of . industrial designer: marketing: The that isn't wood anyway , but Okay ? But , that's our secondary audience . project manager: Would you prefer   that you can choose the colour of your  remote control or marketing: I'll I'll come to that in a second point . industrial designer: project manager: marketing: Here , think about removable covers , as seen in mobile telephon telephone market . industrial designer: marketing: Like the Nokia  the removable covers ,  just put a red on it and go to the shop and buy a green one . So  to come back to your question , I think  and the people in Milan and Paris also think that  the rubber should be pretty hard . The phones and the project manager: industrial designer: Well , I actually saw a phone that you could use as a remote , so Yeah . project manager: marketing: in my second sheet of personal preferences ,  we have to reconsider the speech function  recognition . project manager: So that you say  S_P_S_S_ , and it goes to  marketing: Yeah , like something . marketing: You you can see that the market is just screaming for new technologies , like speak  speech recognition and stuff . But , we have to keep the cost in  in mind , but it user interface: Twelve fifty  marketing: Yeah , it it can be  very expensive .  project manager: Yeah , but you don't use that th games when you watching television , I think . But you don't use games when you're d when you're making a telephone call . user interface: When your parents are watching some boring program , you can take the remote and do something else . Well , I do that , but Okay , and  project manager: industrial designer: marketing: And third , I stick with it , the log-in functionality  with the slogan , take parental control to a new dimension . Well that's a just simple PowerPoint mock-up I want to m make it more as dynamic for you so I'll draw there . So if you press  system , that's marketing: user interface: Yeah , well m multiple system options can , maybe five or ten or or one , can fit in . Or maybe even a step further when you want to  t  have some other options that are not programmable with one horizontal button . And  well , how do  do we want to look at   f  Yeah Does a remote look Well , it's you've gotta hold it in one hand . So  the middle like all remotes have to be in a little bit small , so you can put it in inside your hands .  One thing you've gotta keep in mind , keep the remote clear of too much functions at the same time . project manager: user interface: know that if you are changing the menu structure here ,  And well , I still believe you should keep displaying the buttons . But if you're programming the colour of the T_V_ , do not display twenty other options that are possible . Do not have to select a screen first and then brightness and then colour and un-plus , and  push plus twenty times . And when you get to n to  to ten , ye and want to go back ,  well you have a problem . Just m most most modern T_V_s , you you press one zero , and it goes to ten .  , what do you think about a back-and-forth come-up  button ? project manager: user interface: Yeah , yeah w Yeah , I I find I must trying to  tell it . marketing: But if you go from two to eight , and you want user interface: Or if you're watching Studio Sports on  on seventeen , and your wife is watching some soap on two marketing: Yeah , and on two . user interface: And if you're using that button a lot of times , well of course the menu will still be displayed on the screen . But if you're really switching between two channels , you won't have time  to d use the other options . project manager:  I think we can discuss a little about the the three  kind of revolutionary things  Tim  came with . marketing: industrial designer: project manager:  industrial designer: project manager: There's n not  too much decision on  that one so  I think that parental control is a good function to  to put in the remote . marketing: Yeah but What I see  How I see it is you put it on the the remote and then you have like a Windows log-on screen with parents , children . marketing: And w when you want to use the parents  option , you have to user interface: It it has to be fast . You don't want to to go down and watch the news at eight o'clock and turn it on and wait twenty seconds for for  the log-on screen and then remember your code and all kinds of settings . marketing: Yeah , ok project manager: No but I think most people  find it  much more important that their children don't watch  sex or violence  on the television , and  wait  ten or fifteen seconds longer , so they can  finally watch it  because of that . You c may use like when there's  X_P_ ,  a simple log-on , d you just push  one or two or three . user interface: And if you push parents , then marketing: That then then then you have to  go to three-digit  log-in . user interface: And if you w you push p children ,  you don't have to  log in , but you can only watch  children's channels or  marketing: It automatically goes Yeah . Well industrial designer: I don't know if it's worth  the time and effort we are going to spend on it . Because well it's a simple function , but it's gonna take a lot of resources and a lot of time  to programming it . And I'm not sure if it's actually worth  investing that much time and effort into it . project manager: Well I think that's a b there's a big market for it , industrial designer: I don't know what project manager: because  you Yeah , you read many times in magazines same kind of stuff , and you heard on the news that  that he Yeah , they believe that children  are influenced by the television , industrial designer: marketing:  yeah . But there are a lot of  people will below forty who have  children in young age  who who want  to  not watch  violent or  user interface: Yeah . user interface: Just make through a remote as it is , but make an option to insert profiles , project manager: Yeah . user interface: 'cause if my grandad would buy this remote , he wouldn't want to bother with all all the all the  things to do . project manager: That's a that's a better idea ? marketing: Yeah , w It just has to be w when it's deliver out of the store , it has to be just simple and plain . marketing: But if you want to install it personally  If I got kids , and I could choose between  two remote controls . user interface: You're thinking about some channels they  cannot see , but well , I I when I think , oh yeah , for the f for all the standard channels , and only for maybe after ten o'clock  in the evening violent films and movies  will come industrial designer: marketing: user interface: and  maybe maybe some some timing  will be  needed instead of  of channels , marketing: Yeah . user interface: because if you're watching  , I don't know , you're in the at day  , cartoons will come up m on maybe Friday night . But maybe there's some option that  that t  the kind of show view numbers are violent , and that they are blocked out . user interface: Yeah , the disadvantage vantage is that someone will has to send all the show-view numbers of the programs that they remotes and edit it all , project manager: Yeah . industrial designer: But , well , if you want to I i i if we in incorporate  the parental control ,  let's say we do , and and well whatever , cho  child just goes up to the T_V_ and presses up for instance . user interface: Well , yeah you could say if parental control is only it it'll go from fourteen to sixteen with the page-up then , but industrial designer: But that Well , I'm not sure because  for that to happen , you d you will have to receive a signal from the  remote control , so it would , yeah , have to be constant  constant signalling . industrial designer: What m what may be better is to incorporate an  a separate device that  that you can program with the remote control . So there's n that's there's  besides  the remote control , you'll have a separate  project manager: I wouldn't put it in an optional device . industrial designer: Yeah ? project manager: If we do it , we we must do it in a kind of ways that like a profile , a parent profile , and a family profile , and otherwise . marketing: And and you know w  when you install another device ,  children can still go up to the T_V_ , p pop open  the thing and and and g project manager: Yeah . But industrial designer: But , only difference is  the  the people buying the remote control will now get the f added feature of parental control , project manager: industrial designer: and those people wouldn't  necessary want it . And what do you  guys think of the games in the voice recognition ? I personally think that that becomes too much . user interface: Yeah , well yeah , I project manager: It's more like it gets you to the functionality , but user interface: A mail too from management that it's very popular to use voice recon recognition . user interface: But I don't think when you're watching T_V_  , hearing loud noises from the T_V_ , someone screaming one , and you f the channel switches ,  Yeah . project manager: That would user interface: As long as it's isn't a primary feature of the remote , marketing: That that doesn't c that doesn't co user interface: but  marketing: Yeah , that that doesn't cost a lot of extra resources , I think . So that will  that that that must be in it , you think ? industrial designer: Yeah , that will be nice . And the parental control are user interface: Optional in project manager: optional ? marketing: Yeah , it's it's in it . But too ma I I think so , but user interface: But how we do it ? project manager: Yeah . user interface: Well , I think also it's a good idea , buts very difficult to incorporate . user interface: Is t some menu  function , you choose parental control , and maybe four files will emerge from menu where put it on .  , but  will there   Like the first idea  from  You can buy it without and  with parental contr control ? Or are we going to put it in and  just  user interface: marketing: To put user interface: You can put on marketing: Yeah , to put it in always . And you can just  s when you buy it , you can select  personal preference , parental control on , and the password or something . I I figure if you had two different remotes , you could bo choose one with  well   a receiver in it . marketing: Yeah ? I thought they were just project manager: Yeah , you yo industrial designer: Yeah , you you have some T_V_s any marketing: a able to receive . user interface: Well , maybe you just have to restrict it to what programs , where the parent says , you cannot watch channel seven , nine , and ten , and you cannot watch all channels after ten o'clock . industrial designer: Well yeah , you could you could easily you could easily you could easily to the mote control . But , on the T_V_ user interface: Yeah ? marketing: at least my T_V_ , is a is a compartment which you can press . marketing: And there are buttons  behind it which you can use , if you d if you don't if you don't have a industrial designer: Yeah . industrial designer: Yeah , you could you could you could go like user interface: or make it ourselves very diffic industrial designer:  that that would actually make  things a lot more easy . industrial designer: I'm not sure what marketing thinks about it , but marketing: Or j Yeah . user interface: marketing: Ah project manager: marketing: I have to  consult my legal advisor about it . So  I think we have decided on the things that  from Janus , the energy , the combination between battery and kinetic . user interface: industrial designer: project manager: The case will be double-curved and  rubber , in a fr flashy fruity colour  that with cover is removable . project manager: Yeah , but you have that in the user interface: What I was thinking about is just a menu structure , when you don't use it is simple . You use the user interface: And when you push  system properties ,  entire list pops up with e ev all kind of f stuff you can program . industrial designer: Well yeah , you you could actually build in a function that you can program it yourself , for the more advanced users . Because you can you can like build in a back-forward button , and  some po somebody would just want to watch two channels . project manager: We take it to the other meeting , okay ? I have a little w  little chat to do marketing: Okay . project manager: I went to  a master class and   two things  are  are  can come in handy  for us . Knowledge engineering and   the fact that  that  that the idea of knowledge ,  sharing and learning knowledge from other companies is  like that . marketing: project manager: It's it's  very hot at the moment , marketing: project manager: so it's it's mostly for the management expert to to look what other  marketing: Marketing . marketing: Yeah , that's my function , to industrial designer: project manager:  W user interface: marketing: Okay . project manager: What other companies  had to  also with the the the the marketing campaign when they put on a newer remote , just some  Yeah . project manager: they're a ha they're at Yeah , benchmarking , that's the word I saw . marketing: project manager: I  couldn't  Okay ,  another  thing is  there were there there was a survey , and   it came out that  people like to buy things from a single large provider , instead of those who  are partnering  with us . So , we must  we must bring it as if  Real Reaction is  is big company ,  a trustful company , and  it has m marketing: How I know a marketing name for our product . project manager: I had a I had another idea to put   the whole the whole idea of  Real Reaction and    a single brand and   that kind of thing . marketing: - ? project manager: When you  put on remote , you see a kind of a just like when you telephone , you see a little  animation . user interface: marketing: Yeah , okay , but it has to be like a split second , because you have to put in a code also and project manager: The user interface: Yeah . But w th the idea from this  thing is that we must present it as a as we are a a single large provider who will stand on our own . industrial designer: Well , if you if you have the l L_C_D_ screen , you can you can  have a small logo i  at the bottom . user interface: Yeah , I It's ok For f project manager: That's what they said in the master class . user interface: Oh , for the next meeting , right ? industrial designer: marketing: project manager: N  , next meeting starts in thirty minutes . marketing: Who who gave you the master class ? project manager: The master class ? marketing: Ronald Betenberg ? project manager: Franz Mehler's . industrial designer: project manager:  idea that you  the the industrial  development  centre and  user interface  will work together on a prototype . user interface:  industrial designer: So we're going to work together right now ? user interface: Stay here and project manager: Yeah , the well ,  dids this what I  what I heard . project manager: But keep an eye on your  laptops for a real  industrial designer: Yeah ,  I'm not sure if we  we Because I saw something about individual actions . project manager: Yeah , but th there's there's still the my  instructions that you will work together