project manager:  and is there any questions you have that arised from last meeting that are particularly bothering you ? N user interface:   .  in this meeting I I'm going to discuss about the trend watching ,  how these trends is going to affect our market potential and how important is this . The met methodology to find out the trend was incl  was done in a way We have done a rec not only a recent remote control market survey , but we also considered the latest fre fashion trends of the market , because we think that this is also a factor which will affect our sales and profit . So what are our findings ? In our  in our findings we have seen that when we did our remote control market survey we found that  people l  people do have preference for tho fancy mobi  f remote controls which look and feel very good , rather than having a functional look and feel  good . So we should take into  we should consider this factor as the most important factor , because this factor is twice as important , the second factor which is further ti twice the as important as the sec as  the third factor . So this factor becomes the most important factor in our surv   in our mark  means in take in designing our rem  remote controls . user interface: The last one is the most important one , is it ? marketing: No the first one is the user interface: Oh , sorry . marketing:  the outlook of the mobile , the it should have a fancy outlook , project manager: user interface: Okay . marketing: the fancy design  rather than just having a functional look and feel good , it should have a fancy look and foo feel good . We must have some technological advancement in the remote control tha rather than just putting it as it is as the other remo  remote controls are . So it  should be technologically innovative like glow-in-the-dark or speech recognition , something like that . And the third most important aspect in the ta to take into consideration is that it should be easy to use , user interface: marketing: there shouldn't be too many buttons on this mobi  remote control , it shouldn't be too complicated  like this way . And it should be  and customers should be provided with manuals that is easy to understand in their local language , something . marketing: Y yeah  yeah , we have to , because  d you can see how people have related their clothes , shoes , and everything with fruits and vegetables , project manager: user interface: marketing: because the g world is now changing it's trend towards organic , becoming more and more organic , user interface: Okay . industrial designer: We should make a big sponge lemon , marketing: becoming industrial designer: and then it'd be it would be yellow . marketing: And people  the f feel of the material is expected to be spongy rather than just having a plastic look , hard look . marketing: So user interface: Okay , the spongy , not real spongy , you can marketing: No it ca y a user interface: Do you think like rubber would be good or does it really want to be like gel kind of stuff ? marketing: The rubber which is good for health and which is quite disposable that we can take into co user interface: Okay . 'Cause we It shouldn't be have any harm to the environment also , user interface: Okay . marketing: because our company is very well for taking all these concerns into consideration , project manager: Alright , okay . marketing: so we don't want to have any harm to the society , user interface: -huh . marketing: user interface: And were there any factors that weren't important in the survey , that they said we don't want ? marketing: S  we didn't find out any such point . marketing:  yes , there could be , but we couldn't find out any , so project manager: --  so the method , we looked at existing designs , what are the what's good about them , what's bad about them ,  I looked at their flaws , so we're going to look at their flaws , everything . Okay , so most remote controls use graphical interface , where you  have got s buttons and you point it rather than having the output as a a stream of text or something . So I think for our remote control There is some inconsistency already in ec existing in between remote controls , but I think standard kind of  shape and  play and those kind of but buttons like the the top right for on and off or something , project manager: Right , okay . user interface: I think , people find that important,'cause then it's easy to use . project manager: user interface: And we've got some pictures of some  new remote controls to show you . user interface: Do I press Escape F_ five ? Or just project manager:  no just escape should  user interface: Escape , okay . user interface: There's  an L_C_D_ thing , which we thought could I thought could get a bit confusing and a bit expensive as well for us . user interface: This one is got a kind of scroll like a mouse , project manager: - , like the middle button . user interface:  and But I'm not exactly sure how you'd use that , industrial designer: project manager: Ah it's kinda like scrolling user interface: like would the computer come project manager:  right , well , if I s if I'm thinking of the right one , I've got the same thing in front of my monitor , you scroll it and the when you reach the sort of  menu item that you require , you press the middle of the scroll . user interface: -huh , that's like the L_C_D_ one , project manager: Right , okay . user interface: is it ? But the one below that has got like a little scroll function on the side . Again that's just quite boring shape , grey , looks quite space-agey , but too many buttons , I think on that one . industrial designer: user interface: You can put it in there , it's for your kids , and it's quite an organic shape and the little circle around there is pretty cool . user interface: And that's really easy to use , bright , so I like this one lot for our design . project manager: Yeah , I m  the one thing I think about about these ones is  these kl  secured areas  , I've seen a lot of them with the the cover missing .  so maybe that could be built into one of the things and it comes up on the T_V_ or something . And this one , the over-sized one , I don't know about you , but I think it's a bit too gimmicky . project manager:  is that not sort of to assist the blind or something , is it ? user interface: I guess so . I like some of these things  the the raised symbols and everything , but pointing out  that this one the volume it is kind of pressing down , but it would actually go up , because of the shape .  but the buttons on this I think are it's just showing you how you can have different different  buttons . project manager: 'Kay but people tend to recognise certain shapes to do certain things anyway , don't they ? user interface: Yeah , exactly . So we need to combine those ones  industrial designer: user interface: and I've just got an e-mail from our technical department saying that they have broken through with some new speech recognition software that you can program in . user interface: It's you program it like you say , record ,  and then , play , and then , record , play machine , and stuff like that , so that's And it's much Yeah .  personal preferences just some imagination , the raised symbols I thought were good , the L_C_D_ , it does look smart , but I think maybe for our budget , do you think that would be a bit too expensive to have the industrial designer: The L_C_D_ user interface: Yeah . user interface: And the speech recognition , 'cause I think we're definitely going for the speech recognition , marketing: But in our market survey we have seen that people are willing to pay more , user interface: are we ? marketing: but they want the quality , they want f fancy look , they want some new design , something new . But our budget , we've project manager: It's still it's still got to get within our twelve fifty , you know . marketing: So even if we increase our cost little bit , within  some limits , and we give something new technological advancement as well as new design with fancy outlook , I think we will meet the requirements and we will be able to have a good sales in the market . user interface: I'm not sure if the if for twenty five Euros  per  twelve Euros fifty m manufacturing cost , . I can't see tha Although , th  to be to be sure they have got  they are going crazy with the L_C_D_ technology now , industrial designer: user interface: The L_C_D_ . project manager: so that you've got your L_C_D_ T_V_s and everything so maybe the small industrial designer: project manager: But  like I I the black and white , I guess , it just doesn't look funky enough . industrial designer: project manager:  but , like even mobile phones or whatever have now have colour L_C_D_ screens , user interface: No . industrial designer: But  price price not withstanding  , is it too complicated , is it gonna be too much just overload ? marketing: And the project manager: Twelve fifty . marketing:  i it will be easy because there will be , on L_C_D_ s screen , there will be different frent icons , they can just click ok okay , whatever they wa project manager: Possibly . user interface: Yeah , that's the thing , because industrial designer: But but the thing is when you use a remote control , you never look at it , right ? You're looking at the T_V_ project manager: Yeah . industrial designer: It just seems kind of like a a needless th user interface: And one of the survey findings was that they want it easy to use , so I think I'm not sure about the L_C_D_ . user interface: It's a it's great , it's a good idea , but for our budget and for the thing we're trying to go for eas easy to use , it's not the thing we should go for , I think . Child-friendly , I thought this was good , as you pointed out the  the bit , it often goes missing especially with children , but it's a good shape and the organic is kind of we could make a vegetabley kind of round shape , I think . industrial designer: So which vegetable ? project manager: Well  we could make a user interface: Yeah , I know , carrot . project manager: Well , si since we're going for the  the k the sort of company colours , I think your lemon wasn't that far s industrial designer: The the lemon . project manager: And if it doesn't work you know , we've just made a lemon . And the mouse one , I thought it was a good idea , because people use mo mice mouses now with the scrolling thing . So they'd be able to use that  , as I said I think i I'd presume it would come up on the screen . project manager: And that means tha that means you get to bump that bit to the T_V_ maker , so user interface: Yeah . industrial designer: I guess there are a lot of options that we're gonna have to choose from among , project manager: Yeah , looks like it . industrial designer: and I'll I'll give you the  , I guess , technical considerations for those . project manager:  user interface: industrial designer: And I'm gonna use the whiteboard , just 'cause we haven't used it . So , the way I'm gonna do this is  we're gonna take a look at some old remote controls , see how they work ,  reuse the the vital kind of  essential pieces of it , project manager: industrial designer: and then we'll throw in our new innovations  and keep it all within budget . project manager: industrial designer:  you open it up , there's a circuit board inside , project manager: industrial designer:  and there's a a chip , a processor , the T_A_ one one eight three five , which  receives input from the buttons , and ch project manager: So this is a standard off the shelf kind of a chip , is it ? industrial designer: Right , it's very they're very cheap remote .  so that takes a signals from the buttons and translates it into a sequence of pulses that it then sends to the to the amplifier , which is made of some transistors and amplifiers , op-amps , and then that gets sent to the  to the L_E_D_ light , which I can kinda see is that little red light bulb at the end , user interface:  so this is kind of the the bear essentials that we need to have in our remote control , because it it defines the  project manager: Okay . So can we make them to pretty much any size we like or is there a minimum or ? industrial designer: R  no ,  this is a very old one , so now with the new technology this is a a minimally small and cheap thing to make . So you know , as we said , we got the outer casing , which we have to decide , you know , what's it gonna be ,  the board we have to use basically  the same set-up , processor ,  we'll probably use the more advanced processor than they had , amplifier and transmitter are all standard .  so for the casing ,  this an e-mail I got from our manufacturing team  , you know , we have a bunch of options from wood , titanium , rubber , plastic , whatnot ,  latex , double-curved , curved . industrial designer: what do we think ?  or sponge , I guess , isn't on there , right . project manager: Well ,  like la latex has a kinda spongy feeling to it , doesn't it . industrial designer: Yeah so project manager:  so maybe s  a sort of  plastic initial plastic with a a latex kinda sheath ? industrial designer: Okay so , here are a a plastic ,  latex user interface: I like the rubber , the stress balls , I think , project manager: Oh right , okay . user interface: you know , that could be a bit of a gimmick like it's good to hold and industrial designer: Oh right . industrial designer: and the colour is yellow , right ? user interface: Yeah , project manager: Or at least incorporating , yeah . project manager:  I forgot i we're sort of  I don't know what other standard silver kind of user interface: I think project manager: Other parts or  user interface:  . Yeah , the buttons w like , 'cause there's gonna be the the cover the the rubber or the plastic casing and then the buttons in probably two different colours project manager: user interface: or i if we're having buttons actually , industrial designer: So yellow for the body , user interface: I don project manager:  . industrial designer: and then what colour for the buttons ? project manager:  I quite like the multi-coloured buttons myself . user interface: You do have ones like  play could be green or on and off is red , and stuff like that , yeah . industrial designer: project manager: Yeah or yeah a limit  maybe even just a limited multi-colour so it it doesn't look too childish , perhaps .  if we are gonna make it a novel  double-curved sounds good to me if we're talking about sorta ergonomic and easy use , industrial designer: Okay . industrial designer:  'kay so the shape we wanna go  how exactly ? Maybe double user interface: Like  an hour glass kind of figure , is that what you're thinking of , project manager: Yeah it's  , yeah , that that'd be that's sort of comfortable to hold , easy to hold so you don't drop it . user interface: or just like a It's not industrial designer: What about a banana ? user interface: Yeah . industrial designer: Yeah ? Okay , like we could have a big banana shaped remote control , project manager: Well , yeah ,  like industrial designer: 'cause it's yellow fruit , user interface: industrial designer: right ? project manager: Yeah , yeah . user interface: How would you point it ? industrial designer: Oh i it doesn't matter which end you point , I guess . user interface: What industrial designer: We could have a little L_E_D_s on each end . user interface: industrial designer: marketing: because then this this will help us in our advertisement also project manager: marketing: and we can relate with fruits and vegetables , the people's choices . project manager: Huh ? user interface: y I'm I'm not sure about the banana idea . industrial designer: So a spongy banana re marketing: project manager:  that that th user interface: Rubber banana . And what else did you say about fashions ? What was trendy ? marketing:  the fashion trend shows that fruits and vegetables , project manager: S industrial designer: See marketing: like people  now project manager: And sponginess . industrial designer: So maybe an an unidentifiable fruit or fiable fruit or vegetable user interface: And spongy , yeah . user interface: Like what's what's that , I don't even know the name of it , some kind of , you know where it's like looks like a little snowman kind of thing . industrial designer: Like a gourd almost , or a squash of some sort ? project manager:  . project manager: user interface: 'Cause that you can hold it in like the bottom bit industrial designer: Yeah , user interface: and industrial designer: and it has a a clear top and bottom so y so you could say , you know , it transmits from this end . Well , I guess it's kind of dra  you don't necessarily have to have it sort of clearly identified as a fruit just to have that kind of fruitish shape , user interface: No . industrial designer: Okay , so double-curved , single-curved , what do we feel ? project manager: Yeah . marketing: Or we can do something , we can design two three shapes and we can have a public survey , let the public choose what they want . And buttons would , did we say ?  different shapes of buttons ? industrial designer: project manager:  I l I su  for the specific functions , you know , up and down ,  play , stop . industrial designer: Okay , so project manager: They've got , they've got standard sort of intuitive  industrial designer: so buttons . industrial designer: With the scroll-wheel or no ? user interface: Yeah , what about the scroll wheel and speech recognition ? project manager:  speech recognition , I think , so we need a microphone presumably . industrial designer: Where should I put the microphone ? project manager:  ho h h wel are we sure that scroll wheel does give ease of use ? user interface: Yeah , I'm not sure . industrial designer: Okay , well we can do some user test with scroll-wheels , right ? user interface: I couldn Yeah . project manager: And  I think if this this new software for the sound recognition is the microphone industrial designer: Okay . industrial designer: So should the microphone be just anywhere on it or project manager: I would put it sort of sub-centrally , so it's Yeah . industrial designer: project manager: We really need really gonna need to hold it , if it's gonna be voice recognition . user interface: And  so what else was there ?  the industrial designer: project manager: user interface: What about the glow-in-the-dark thing , the strip around it ? project manager: I s I still like it . project manager: 'Cause  like  if we  how good is the speech recognition thing ? Do we want to go for buttons at all , do we want to just have a device that maybe sits and pretends it's a fruit ? user interface: Then you put it in the fruit bowl ? industrial designer: They can work from a project manager: Yeah , you know , and then you just tal industrial designer: You don't have to hold it . project manager:   some  I user interface: Yeah , do we need buttons ? project manager: l like think of a fruit that could sit sort of independently on its own like  , I dunno , an apple . I quite like the design of that ,  'cause that could sit on its own and it's quite got a quite steady base . user interface:  project manager: user interface: and as we say we n we don't wanna be too ridiculous with the fruit things you know . industrial designer: But yeah , about the speech thing , it doesn't have to be hand held or close . marketing: we can do one thing , we can just have a remote control and casings of different different shapes , different fruit shapes in such a way that a any casing can be could be fit into this mobile general piece . marketing: So whatever people want , like if somebody want it in banana shape , we will put that casing onto that mobile phone , okay , user interface: In that w project manager: It kind of fi it fits with f fits with marketing  user interface: Yeah , 'cause you said about disposable , marketing: S s sorry ? user interface: didn't you ? You said about disposable earli people want disposable things marketing:  like if this is a like if this is a mobile phone  we will design casing in such a way like half of , we need not to have a full cover , we will just have a half of cover , project manager: user interface: so we could do that , like have a choice . marketing: okay ? If somebody wants it i in banana shape , we will fit banana shape casing onto that , so it will give a banana shape look . marketing: If somebody wanted in apple shape we will design that , we will put we will put apple shape casing on that . user interface: We still need the buttons in the same places thought , marketing: Yeah , button will be on the upper side , buttons will be the on the upper side . user interface: marketing: Yeah , buttons will be on the upper side , lower side we will just put the casing , user interface: Oh , that's the other side . So from lower you can , it means while you are holding of from this side you c you can have banana look or apple look , whatever . marketing: So in that way we need not to d have different different shape mobiles everything , we will just design casings fruit shape . marketing: And project manager: I think tho I think if you're gonna have a facia then you'd want to have it so that it does go over the buttons , user interface: Okay . project manager: 'cause when if you think about it if they're wanting it , 'cause they want to look at it , if they're using it , and what they want to look at is facing away from them . project manager: You know 'cause that'd be in the palm of their hand and they wouldn't be able to see it , user interface: Yeah . project manager: unless you have sort of you got the buttons options on one side , and you get the facia on the other side with a microphone so that you can place it face down . And you've got the facia , and you can just talk at the user interface: industrial designer: Okay ,  so marketing: project manager: So you've narrowed it down to half a dozen options . industrial designer: Yeah , marketing: industrial designer: s I guess we decided on material , right ? So that that spongy latex rubber everything feel , user interface: Yeah . industrial designer: and the shape , maybe we'll just make it kinda mix and match type of shape or project manager: Yeah . Well ,  because Well , I I'm not sure if we should go so far in the whole fruit thing , because I think we should maybe just take the inspiration from the fruit and  because what project manager: Okay , so we stick with what we've got there . user interface: Yeah , w I think wh wha would we're trying to get to twenty five , thirty five year olds who want it quite trendy as well they said . They wanted something that looks fancy and I think maybe fruit could be a bit of a too much of a gimmick , but something ergonomically shaped and organic , like good to hold , based on fruits and natural things like that , project manager:  'kay . user interface: because al already we're going a bit gaudy with the yellow , you know . project manager: So again  like we could have , we could quite easily have the the main body be a different user interface: Okay . project manager: colour , but have user interface: Maybe we could have that pale yellow and then an outside bit bright yellow with , you said , the logan the slogan . project manager:   e even if user interface: Because project manager:  not necessarily that the  the whole body has to be of the company colour , so you know  blue and yellow tend to go to we well together . project manager: So you have the main body blue with the yellow logo and slogan running up one side of it kind of thing .  as for the energy source  , you know , almost every remote control uses just batteries , but we don't have to be limited by that .  I don't know what that means , we crank it ? project manager:  It's I think it's basically the more you move i it , it's got a wee thing inside that just kinda powers it . industrial designer: So , this might be an idea for something that people really wanna grab , you can shake it if it's out of power . So if it if it's not working , I guess people's natural reaction anyway is to just shake the thing . marketing: But but do you think that it will be a good idea to use dynamo , tha these type of cells ? project manager: Yeah . marketing: Because then people have to , well like if the cell is out of bat project manager: It does leave them with an obligation to marketing: Yeah , to mo Yeah . marketing: because most of the people project manager: Then if it's just sitting on the user interface: Yeah , then they have to pick it up and then activate it and then Yeah . marketing: solar power will w also not be a good idea , because then they have to keep m their mobiles outside in solar energy , industrial designer: Yeah . marketing: and the days when there is no sola sunlight project manager: I'm I'm with  Raj on that , industrial designer: Okay , so probably just marketing: Yeah . project manager: I think , you know , marketing: What we w project manager: I've got I've got no I've got a north facing house , there's not really ever sun coming in my window . project manager:  I w I w  user interface: project manager: that idea that I thought  just on the basis of like ridding them of batteries and that kind of bother industrial designer:  . project manager: is having a , user interface: And we're a very environmentally friendly company , aren't we as well ? project manager: yeah , marketing: Yeah . project manager: having a rechargeable stand , so that not only it doubles as a stand , but  for using it as  recharging it , but also for using it as sound recognition . What's chip on print ? What's industrial designer:  ? project manager: Sorry , never mind . So the more features we add the fancier chips we need to buy and put in , user interface: So  yes , so the speech thing you said our our techno our research and development department came up with some break-through . project manager: Yeah , and if we if we're just having buttons and the speech then we're getting our cheapest option of chipping . project manager: Okay , we're we're kind of  we're kind of  Excuse m I've just deleted that whole thing . Was that you ? industrial designer: Huh ? project manager:  that was your bit's covered , industrial designer: Oh yeah that was that was it . project manager: and what I would like you guys to do is work on giving me a model in clay . project manager:  yeah , I hope I can recover this , 'cause I've accidentally deleted it . project manager: Yeah , can you save that  send that last one again , please , Raj , marketing: Yeah . project manager: as I still can't find it on the marketing:  it was under a different name . project manager: that's that's the that it goes there automatically if you put it in Project Documents . But I cou can't open that , because it w asks  for some username or password . project manager: Yeah , I don't know if y it it just ca it just came up on my  on my agenda .  okay , still didn't manage to get down all the last bits so we had rechargeable and  .  no , I think that's us our discussion over unless anybody's got questions or confusions , marketing: user interface: No I'm good . project manager:   we'll probably get questionnaire in a minute , it's a user interface:


project manager:  Will you guys first with your prototype  before we get to the good news ? industrial designer: Yeah , there's good news ? project manager:  industrial designer: Oh . user interface:  one's based on the banana , one's based on the tomato project manager: Tomato ? What tomato ? user interface: and the other one is st marketing: industrial designer: project manager: I don't recall a tomato . Okay , so this is the  non to non  no buttons one , or as  few buttons as possible , project manager: If you do need buttons , you can flip it over , and there's some there , project manager: Okay . project manager: Okay , so the buttons would be like , you know individual users , or user interface: Yeah .  can I have project manager: Well I like the feel of it , I like the feel of it . industrial designer: marketing: user interface: That's that's already got its stand that one . user interface: It does also lie flat , but that's the that yellow stand there represents the the charging stand . project manager: Okay , nice and obvious there , user interface:  yeah , that marketing: user interface: Well , we did think of that . user interface: Yeah , if it's standing up it's it's on there , but also we're gonna have the company name on the front , which is the little black kind of line in the middle . These are the s two scroll ones which we thought could be channel up and down and volume up and down . We n were weren't sure about putting them there , because  i it's it kind of could get bashed . project manager: Where you're , yeah ,  were you're holding it kind of user interface: Yeah . Well , if you hold it , you can you all can hold it , is it does actually feel quite ergonomic , project manager:  that's a speaker at the top , so you can speak into it like a little walkie-talkie as well for speak recognition . user interface: industrial designer: A a more friendly type of project manager: Okay , so so Barney the banana . It's to  induce more television watching I suppose or project manager: Ah excellent , just what we need . project manager: 'Kay and user interface: So are there any  improvements or issues or industrial designer: It won't stand . industrial designer: project manager:  unfortunately the unit we are currently going to produce minus the extra scroll buttons ,  it's gonna cost us fourteen point six Euros . project manager: So we have to industrial designer: What's on the  on the left ? project manager: rea Sorry , I've accidentally highlighted somehow  . So basically ,  in order to save our two Euros  I was thinking that we could have essentially the same shape , but just have it flattened . project manager: Yeah ,  it's already got a kind of cool shape , so but it wouldn't have to be curved sort of in and out . industrial designer: W why is the  double curved two of them ? project manager: Oh , good point . Yeah , this is double-curve , project manager: That's sort of curve in and out . project manager: No , I think it means double curved as in  user interface: Like an S_ shape . project manager: like  a single curve on that bottom half , and the double curved would be if it was that similar curve upward . project manager: I don't think that counts as a curve , I think that's just a shape . industrial designer: got two of them project manager: Yeah , and why why I've got it two , I don't know , I can't seem to select any more however . project manager: It's meant to be one , yeah , I don't know why I put two in there , industrial designer: Okay . project manager: but  Hold on till I find it , I think this shift button might be stuck again . project manager:  okay , so that would take away three , which would give us marketing: Should industrial designer: project manager: Oh that's fine . project manager: industrial designer: Maybe if you click back in that bottom right cell , where you're starting from , and then use the arrow keys . industrial designer: Does that work ? project manager: Yeah , I know , that just extends it as well . project manager: No , it's 'cause the  the shift button's stuck , or something . industrial designer: Is it the other shift button maybe ? marketing: Should we ask Meli project manager: marketing: Should we ask our technical expert Melissa ? project manager: No that's fine . Right , so that's finances and I dunno what we what could we reckon we could add ?  user interface: Well maybe we could add something , but maybe if project manager: Well I suppose that's our that's that's our design that we've got . Yeah , if we're happy with the design there's no point in spending money , if we don't have to . user interface: But if there is anything you think we've missed out there , then , you know , feel free to add it . Maybe  obviously it would be bigger so there might be more space for the the slogan on the front , project manager: Yeah yeah . project manager:  room for creativity , were we happy with that ? user interface: W I think we were very creative . marketing: Yeah , these are new ideas , like glow-in-the-dark or something like that . We discussed all the new ideas , but of course we couldn't reach any proper goals , we couldn't use these , but we h we are using these scroll buttons like this . industrial designer:  so let's talk about our bonuses and the raises we're getting for this , right . project manager: That's it ,  I think another couple of days holiday pay might be well in order for all of you . industrial designer: marketing: So project manager: Does it go back in , does it ? Reusable . industrial designer: Oh ok project manager: It didn't bother to tell me that on this marketing: S industrial designer: marketing: project manager: thing . user interface: It's this as well , sorry , we forgot to mention it'll be made out of kind of a rubbery latex , new material that we've got . So of course this is will be a team work , w we together have to decide wha what rating we will give to this product and everything . marketing: We will give the rating to this product based on the user requirements , whether it meets the user requirements or not , this product . Then trends , whether it is as fashion trends or not ? Means because we have already stated that people do prefer fashionable things nowadays . As we have already discussed that our company is quite in the market , not only in terms of providing quality products , not only in pro providing latest technologies , but also in terms of providing environmental s user interface: Sorry . marketing: So but also in terms of providing environmental safe products ,  yeah like  keeping  keeping in mind all the safety issues . project manager: The board working again , is it ? industrial designer: Do we have the  the marker for the board ? project manager: marketing: project manager:  . user interface: marketing: So these are the three crite criterias for our evaluation of our product . I I will first I would like to have your views , what do you think whether it meets all user requirements or not ? user interface:  I think Yeah , it did . marketing: S user interface: It had all the basic buttons that they needed as well as the  new technology that people said they wanted . project manager: When the user requirement is essentially just to operate the T_V_ , user interface: Does it work ? project manager: so yeah , user interface: Yeah . user interface: Seven is good , yeah , isn't it ? I can't True or false ? No sorry tr one is true . marketing: But I think highest ranking is seven , or one ? project manager: No it's it's like true is one end , and false is the oth industrial designer: No that's false . marketing:  d you can you can tell on on the like project manager: marketing: I think she has given her views on the basis of design , because she was our i Interface Expert . marketing: But you can give your views based on technology , whether the technology meets the requirements of the customers or not ? industrial designer:  yeah , I think i it might even exceed it  . marketing: And what about  you , Brian ? project manager: Oh , I'll go for a one .  for me personally it is everything fine , it may be having good design , it may be  meeting all the requirements of the customers like technology-wise , price-wise , but there is one thing which limits the customers , like we are having only two , three designs , like we are having one banana design and the other one is orange , industrial designer: project manager: Yeah th marketing: and user interface:  yellow . industrial designer: project manager: marketing: But if a person doesn't like banana , or orange , you are limiting him . project manager: Come on that was the tha marketing: No , don't buy our product , because we are l we like this only . user interface: Is that no is that not trends ? marketing:  no ,  personally as a Marketing Expert I don't believe that , project manager: marketing: because whatever companies they launch their products in the shape of fruits , they give a range of products , a range of shapes , like if we see , look at the smallest thing , toffee chocolates , they give a variety of different things . marketing: Some children like to buy banana shape , some apple shape , some even pineapple shape , some orange shape . But in electronics , I think , it's not q always quite so  you don't always have so many choices as with chocolates . project manager: user interface: I think , you know , if you're going to buy a T_V_ maybe a company'll have That you're going to choose from , a company'll have two or three choices , but they're different designs . project manager: user interface: No ,   obviously your opinion , industrial designer: user interface: I'm just trying to Okay . industrial designer: marketing: Yeah , on an average we can think three , four sevenths , maybe . Three or four ? project manager: marketing: no sorry , industrial designer: marketing: it should be project manager: Six . user interface: What are we doing ? industrial designer: What are we doing ? marketing: No sorry , sorry , sorry , sorry , we are doing a very wrong thing . user interface: Adding them up ? industrial designer: We're gonna average them ? marketing: Yeah , yeah , we are taking everything , industrial designer: Okay . industrial designer: Can you explain what you want us to write there ? marketing: Sorry ? industrial designer: How it how conforms to the current trends ? marketing: Yeah , again the the fashion trends , this also like whether it it will be fashionable to have these products in the  as a fruit shape or something . user interface: Well  going on  the specifications that we had , that fruit and vegetables are quite popular , and that people like something that is good to look at and not many buttons , I would give it  , well , because it's hard to make a fruit good to look at , that that looks cool , you know , project manager: user interface: so I would actually give it a three . As far as the  technology it its' got the latest trends in speech technology , but it's missing the screen , as we said ,  but it does have the push-buttons , or the scroll-buttons ,  but it doesn't have that fancy solar power or the the vibrating energy mechanism . project manager: Yeah , I am sort of pret  Just the fruit does me in ,   it might user interface: industrial designer: marketing: project manager: it might be trendy to some , but I'm just not swallowing the fruit , so  user interface: Yeah . industrial designer: marketing: project manager:  also  I would have liked to have seen the L_C_D_ screen in it .  personally I wi  I think that in terms of trends , these products are quite good , like , these products are in fruit shape , because that wha people now our fashion trend shows that people like everything all f everything that is being advertised , like clothes , shoes , and everything is being advertised in the form of fruits and vegetables , or getting them or showing some association with them . And the second thing , now people don't want any complicated or bulky products and ours is quite simple and quite handy . industrial designer: Well , I think it's the the remote control conforms to the the company strategy . Pretty much kept to the company strategy , so I would go for a a one , as we not only kept it , but we were limited by user interface:  . marketing: Yeah , and me also , like , this product me  me  me  this meets all company strategy like our product should be as per customers' requirement , as per latest technology , and it should be environmental safe


and I  like to show you the agenda for the meeting , I don't know if it was sent round to all of you . project manager: this is the the plan for today's meeting is  firstly just to introduce the project briefly ,  although I'm sure you've actually got some of the information already . project manager:  then we want to practice using some of the tools that we'll be using during the the course of the design project and the meetings ,  specifically the whiteboard over there .  then we need to go through the specifics of our project plan  and discuss come up with some preliminary ideas about it .  we want it to be something original , something trendy and also something user friendly , so it has to be quite intuitive that people are able to use this product . The method that we're going to use to complete the project , that has three components as such . We're going the way we'll do that I think is to to work individually initially and then come together for meetings to to work on that .  similarly with the conceptual design , we'll start off by working individually with our own expertise on our own laptops and then we'll bring what we've done together . industrial designer: I'm a bit confused about  what's the difference between the functional design and conceptual design ?  i is it just  more detail ,  as I understand it ? project manager: I think it th w we're talking the the functional design is more your  area of things where you'll be we want to look at what functions we need in the remote control industrial designer: Right . project manager: and what what specific things it it has to do industrial designer: project manager: but the conceptual design is  perhaps bigger than that and includes the how people are going to use it and and that kind of thing . So whe where do we identify the components of our  product ?  I think it's it's in the conceptual design phase that we identify the it's in the conceptual design phase that we identify the components of our product ? project manager:  I think we'll we'll start that initially with the functional design already but then industrial designer: Okay .  what I'd like us to do now is simultaneously introduce ourselves and start using some of the tools that we're using for for the project , specifically the whiteboard . project manager: So each person in turn , I'd like us to go up to the whiteboard , the pen's just underneath it there and draw your favourite animal and then tell everyone what the f your favourite characteristics of that animal are and while you're doing that tell us your name , what your role is and perhaps how your animal relates to the role that you're taking in this project . industrial designer: marketing: Why are you looking at me ? user interface: marketing: project manager: Would you like to go first ? marketing: Do I have a choice ? industrial designer: marketing: Okay . marketing: So , my name's Cat and I'm really not very good at this whole drawing malarkey industrial designer: project manager: marketing: so  user interface: marketing: Okay . industrial designer: project manager: marketing: Yeah , I don't think it's furry enough , so we'll make it a fluffy rabbit . industrial designer: marketing:  okay and I like it because it's small and it's fluffy . industrial designer: user interface: marketing: And one day you'll be able to getical genetically modify them and they will come in pink . project manager: Excellent , and what's your what's your role within the team ? marketing: I am the  I need my notebook ,  ooh industrial designer: marketing: top banana . Okay , cool , I am the Marketing Expert  so like I'm gonna be doing the apparently according to the little guy in the computer that knows everything the user g requirements specification of the functional design ,  trend watching in the conceptual design and product evad-valuation in the detailed design project manager: industrial designer: project manager: And more about yourself , you're from ? marketing:  I'm from Leicester , project manager:  what else do you want to know ? industrial designer: marketing: I like sports  yeah , aerobics , kickboxing , spinning project manager: marketing:  and  project manager: But not with rabbits . project manager: There's a an if you have not enough room there's an eraser there and you can rub it off .  so   I'm the Interface Designer in this project and my favourite animal , I m  I'm not so sure because I'm not so so very  familiar with all kinds of animals , but I do like dogs . project manager: user interface: Oh , sorry , maybe I should have shouldn't have said it beforehand but industrial designer:  . project manager: industrial designer: marketing: user interface:  well , there are different kinds of dogs , but okay  . user interface:  yeah and I do like dogs because they are good friends to people and they are loyal . project manager: user interface:  yeah maybe maybe the fact that they protect their home as well , yeah . project manager: user interface:  I hope to be loyal to the project industrial designer: marketing: user interface: and not to n not to  let people doing similar projects know the details of our project or something , yeah . industrial designer: project manager: And where where are you from ? user interface: I'm from Estonia project manager: Estonia .  so is there anything else you'd like to know ? Oh , right , my roles , industrial designer: . user interface:  so  in the different  stages of the design , so at first I will be responsible for  for yeah , designing the technical functions of the   of the remote control  then in the in the conceptual design stage I need to  come up with  interface concept and then in the last  stage I will be responsible for the int infa for the user interface design . Okay  I'll do some I'll rub the features project manager: industrial designer: and let the drawing stay . user interface: industrial designer:  this is going to be marketing: They're not just like a big round body and then some really skinny legs industrial designer: Yeah , that'll do . industrial designer: Big , round body , really skinny legs marketing: project manager: industrial designer: and they've got a long tail marketing: industrial designer: and a long face . industrial designer: So this is what I like about cows marketing: Horns , project manager: user interface: industrial designer: that they just keeps sitting there eating grass , marketing: draw some horns . industrial designer: they do not disturb anybody  marketing: project manager: industrial designer: they're kind of Buddhist in a way .  my my role in the project is   the industrial designer , so I'm supposed to design all the details of of the product  ho how it works and whatever it'll  take during the functional role , what are the various functions that have to be performed by it  during the  conceptual design , what are the various components of it and  finally , I'm not too sure what was the last part .  the detailed design , I I guess it will again be the identification of the components and how they integrate with each other .  I'm doing my P_H_D_ in Psycholinguistics , I sit at the Department of Psychology . industrial designer: That doesn't look like a cow , does it ? project manager: Okay , here's a space . project manager:  I like dogs too , but I can't do that already because I can't draw a dog as well as you can . marketing: Is there a difference ? user interface: Is a ar are they also like lizards or are they project manager: They're Yeah , they're l it's a kind of lizard . user interface: yeah , they are project manager: And I I like geckos user interface: project manager: and , and where I was living in Cambodia they used to live in my house user interface: Ah . marketing: project manager: and they were on the ceiling and they would make little gecko noises in the evening . industrial designer: user interface: I hope you don't like snakes , do you ? project manager: I don't like snakes . project manager: I'm from Melbourne and I'm your Project Manager for today industrial designer:  . project manager: and my role is basically to keep things going and make sure that you all work together in a productive way , so that by the end of the day we come up with a great product . So , I've just thought marketing: If you right click on it you can project manager: yeah I've just thought about this that we could even put it much more professionally as marketing: industrial designer: We've got  we're planning to sell these remote controls for let's make that go away , that means we've got five minutes .  so to do that our finance people estimate that we need production costs of maximum twelve and a half Euro so that we can reach that profit target . Does anyone have any first ideas to bounce around about  what we're thinking of this remote control ? user interface: Yep . I'm just wondering whether whether there is like any special feature that we want to have w want this remote control have as opposed to the already existing ones . I think that's probably something that w it's best if we take away with us , industrial designer: project manager: but if we all have a think , when we go away from the meeting , what specific things could be  included in this remote control that that are out of the ordinary . industrial designer: I think  i in the beginning  one thing was that was mentioned was that it should be  trendy , user friendly and original so  I think your point is relevant as far as the originality is concerned , that we should provide some features that are quite unique to this . marketing: and the other things that they've made and I like put down some like inspirational words like that I got from looking at the pictures . marketing: and  so it's something that is sleek and stylish but it's still functional , you know ? project manager: marketing: So I'm kind of thinking , you know like those phones that they have , the new generation ones , where they don't actually have any buttons on them and stuff like that . marketing: You know , so something heading towards that , so it's not overly  I don't know what h most of the buttons do on my remote controls , so I figure how many do you need , you know ? project manager: project manager: So perhaps some sort of menu-based thing , or industrial designer: marketing: Something that's a little less crowded than this , like  you know , theoretically you can do all kinds of things with your T_V_ , right ? project manager: marketing: They turn it on , they watch certain specified channels , you know , and then they turn it off again . industrial designer: There is a lot of functionality in there that is not used ninety percent of the time , marketing: Sometimes they play a movie . marketing: there's no need to have buttons on it to do that , project manager: So , no . project manager: It could be one button for a menu or something , if you really need to go and do that . marketing: So , if you're the kind of sad case that knows how your remote control works , then you know that's fine project manager: industrial designer:  . marketing: and you can do it on the screen rather than everybody else having to have those buttons , which just confuse them . marketing: 'Cause like if you look at the train , it's just very like , there's no extra bits on it , the train on the website and I dunno if you can put it up on the thing project manager: Oh I haven't had a look yet , yep . marketing:  but it is just like a long like thing used for mu moving people , but it looks really pretty too .  we can aim for  we can think about all these little things , but we can aim for something wi that gives a high battery life , although I don't think that  it's a huge problem for remote controls anyway , battery life , project manager: user interface: Yeah but   e even though it has to be re original we shouldn't  go like too far away from from the usual ones , because otherwise the new users will just have a lot of problems industrial designer: Yeah . So , i it should kind of fit in as well , and the stereotype of a project manager: It's like those fancy websites that you can't access industrial designer: yeah . project manager: because you have no idea how to get in , but the designers thought they were great . Okay , so we need to wrap it up now , so that we can go away and get on with some of this .  we've got another meeting in thirty minutes , so you're you'll be getting specific instructions once you go back to your workspace , but im basically you're looking at the working design , industrial designer: Alright . project manager: you're looking at the technical functions design , and for you it's the user requirements specification , marketing: -


hopefully this meeting I'll be doing a little bit less talking than I did last time 'cause this is when you get to show us what you've been doing individually .  I'll try and do that for the next meeting as well so if you check in there , there's a shared project documents folder . project manager: Is it best if I send you an email maybe , to let you know it's there ? user interface: Yes , I think so .  I'll act as secretary for this meeting and just take minutes as we go through , and then I'll send them to you after the meeting . The main the main focus of this meeting is your presentations that you've been preparing during the time , so we'll go through each of you one by one . I just sent user interface: Yeah , the last minute , yeah , project manager: at the last minute , I'm sorry about that , user interface: yeah . project manager:  and then we need to , by the end of the meeting come to some kind of decision on who our target group's going to be and what the functions of the remote control that's the the main goal is to come up with those two things , target group and functions of the remote control . So I would say industrial designer: You said  targ target groups , project manager: yeah ? industrial designer: what does that mean ? project manager: As  who it is that we're going to be trying to sell this thing to , user interface:  industrial designer:  okay , 'kay . industrial designer: So are project manager: So we need to yeah , we need to have a fairly defined group that that we want to focus on industrial designer: Okay .  so f from the project manager: Just before you start , to make it easier , would you three mind emailing me your presentations ? Once we you don't have to do it now but when once you go back , user interface: Okay , yeah , afterwards , yeah , okay . So n  with  with regard to the  working design of this   remote control  I've identified  a few basic  components of the remote and  se  from the design , functional design perspective  w I c we can now  know wha what exactly the components are and how how they work together with each other .  the identification of the components ,  and  since since I'm dealing only with the technical aspects , I would need feedback from the marketing person  and  from the user interface person . industrial designer: and  basically update and come up with a new design , so it's a cyclical process .  so basically  the as I told you the identification of how the remote control works and what are the various parts to it  and what are the different processes  and how the parts  communicate with each other .  okay , so e the mee email said that teletext is now outdated , so we need to do away with that functionality of the remote control .  also  the remote control should be used only for television , because incorporating other features  makes it more comp complex . How however , our our remote control would only be dealing  with the the use for television , in order to keep things simple .  also the management wants that  our design should be unique  it so it should incorporate  colour and the slogan  that our company  has it as its standard . The user interf interface communicates with the chip , so I'll basic go over to the Okay . So if  if this is our energy source and this is a cell ,  it communicates  it feeds energy into the into the chip , which basically finds out h  how how to do everything . So whe when the user presses a button , it feeds into the chip and the chip then generates a response and takes the response to an infrared terminal ,  which then so the output of the chip is an infrared bit code , which is then communicated to the remote site , which h has an infrared receiver .  so these are the essent so a all the functionality of the remote control , whatever new functions that we need to do ,  make the chip more complicated  and bigger , basically .  so i in my personal preferences  I'm hoping that we can ke keep the design as simple and clear as possible . And  also if we can incorporate  the latest features in our chip design , so that our   remote control does not become outdated soon and it's compatible with mot most  televisions . project manager: Do you have any  i idea about costs at this point ? industrial designer: No , I don't have any idea about what each component costs . 'Cause that's something to consider , I guess , if we're if we're using more advanced technology , it might increase the price . industrial designer: but  unfortunately I I do not have any data , so  I just identified the functional components for that . Are there any more questions , or shall we just skip straight to the next one and then we can discuss all of them together at the end ? user interface: I think we need like some general discussion at the end probably . Yeah , I think since since we were discussing some  design issues then I I I would like to continue project manager: Yes , shall shall we pull this up ? user interface: okay , yeah . project manager: Yeah , I thought those last minute things , they're gonna hit you the worst . project manager: It ta takes a little Oh , and have you user interface: There's just nothing . project manager: you need to then also press on yours , function F_ eight , user interface: Oh right , right , right ,  project manager: so the blue function key at the bottom and F_ eight . project manager: Now it's coming , industrial designer: It'll come up , it   no signal . user interface: No signal ? Why ? project manager: Maybe again ? industrial designer: Yeah yeah , it says something now , user interface: Oh . project manager: Oh , if you press if you press function and that again user interface: This is the problem , but project manager: there's there's usually three modes , one where it's only here , one where it's only there , and one where it's both . So I'm going to speak about technical functions design  just like some some first issues that came up .  'kay , so the method I was  adopting at this point , it's not  for the for the whole  period of the  all the project but it's just at th at this very moment . user interface:   my method was  to look at  other  remote controls ,  so mostly just by searching on the web and to see what  functionality they used . And then  after having got this inspiration and having compared what I found on the web  just to think about what the de what the user really needs and what  what the user might desire as additional  functionalities . user interface:  so the findings  were  that the main function of the remote control is is just sending messages to the television set , so this quite straightforward . And  w some of the main functions would be switching on , switching off ,  then the user would like to switch the channel  for example just m changing to the next channel to to flip through all all of the possible channels , or then   the other possibility would be that  she might just want to choose one particular channel , so we would need the numbers .   I als industrial designer: Sorry , cou could you go back for a second ? user interface: okay .   among the findings I found that m m most of the curr  presently available remote controls also include other  functionalities  in their design , like operating a V_C_R_ , but they don't seem to be able to deal with D_V_D_ players , but then there are surely there are many other functionali functions that could possibly be added to them , but according to the last minute update  actually  we do not want to have all this complicated functions added to our design . industrial designer: user interface: So my personal preferences would be  to keep the  the whole remote control small  just like the physical size . And then it must be easy to use , so it must follow some conventions  like whereabouts you find the on off button and maybe the colour tends to be red or something .  then yeah , the must-have buttons would be on off and then the channel numbers and then  the one that allows us to go to the next or the previous channel , and then volume has to be there . But then  other functionalities  could be just  there could be a menu button and you could change things on the screen then ,  for example brightness and  similar functions could be just  done through the menu . And yeah , the last question I had about whether we wanted to incorporate n  more functionalities , the answer was already no because of the last minute update . user interface: If you have questions project manager: If  that was the the directive that came through from management , but if we had a a decent case for that we really think it's important to include video and D_V_D_ , I could get back to them and see . user interface: Yeah , and also it's it's  other question is  because there are so many different And there are so many different things that could possibly be included marketing: project manager: user interface: because besides video and D_V_D_ there are the   video C_D_s and whatever , so it might be problematic to to choose between all these possible things . industrial designer: project manager: Are there any questions for clarification of Maarika before we go on to the next one ? industrial designer: So in the u user interface requirements    we we have been able to identify what are the basic buttons that we do want .  but  so so at this stage ,  how we go about implementing those button we will not identify or  in we can completely do away with buttons and  have some kind of a fancy user interface or something like that . But  is is there any   any thoughts on that ? user interface:  well , I think the buttons are still  kind of the most  easy for the user to use , industrial designer: Right . user interface:   what other options would you have ? A little screen or something , but this would be really kind of I think a lot of learning for the user industrial designer: Yeah , and it'll make the costs yeah . user interface: and and  the user just wants to get  get a result  quickly , not to spend time in like  giving several orders  I dunno . user interface: I think I th I would I would think the put the buttons , but if if you have other  proposals  . industrial designer:  I think the co costs will also play a big role when we come to know about them . industrial designer:  i if the if the costs allow , we can have like an L_C_D_ display user interface: Yeah . industrial designer: try to press project manager: Is it plugged in prop industrial designer: oh , okay , marketing: It's working . marketing: So what I have , wh where I've got my information from is a survey where the usability lab  observed remote control use with  a hundred subjects and then they gave them a questionnaire .  so it was all about , you know , how people feel about the look and feel of the remote control , you know . What's the most annoying things about remote controls and  the possibility of speech recognition and L_C_D_ screens in remote control . Not that they actually gave me any answers on the L_C_D_ screens , so I should have taken that bit out , but anyway . What they found is that people don't like how current remote controls are , so you know , definitely you should be looking at something quite different . project manager: marketing:  current remote controls , they don't match the user behaviour well , as you'll see on the next slide .  I dunno what zapping is , but project manager: It's  switching between channels , sort of randomly going through .  okay , fifty percent of users say they only use ten percent of the buttons , project manager: industrial designer:  . marketing: so that's going back to what , you know , we were saying earlier about , you know , do you need all the buttons on the remote control , industrial designer: Right .  but project manager: I liked the , I liked the litt marketing: ooh where's it go ? project manager: ooh come back . marketing:  okay , so like what it shows is how much things are used relatively and what you can clearly see from that is the thing that's used most is the channel selection . marketing: What you can't see is volume selection , it's a little bit higher than all the others . project manager: - , that's the next one along , yeah ? marketing: Yeah , so what the graph shows is that , you know , power , channel selection and volume selection are important , and the rest of them , you know , nobody really uses and so that's the the numbers along the top represent their like  their importance , you know , project manager: marketing: and , you know , channel selection and volume selection are absolutely essential , and the power , well it's not quite so essential , apparently , although I don't understand how it couldn't be , industrial designer: marketing:  and everything else , I think , you know , you can forget about having those buttons on the remote control , 'cause they're just not needed , and they're not used . marketing: This is the bit that the email messed up for me and that's what I was fiddling about with at the beginning of the thing .  that they get lost , that the  you know , they're not intuitive and that they're bad for repetitive strain injury . marketing: I think if you're watching enough T_V_ to get repetitive strain injury from  you know , watching T_V_ , then that's the least of your problems , project manager: The remote control . Okay , so   the the R_S_I_ thing would be that , like when you have the computer keyboards and you keep your wrists up would be something that encourages industrial designer: Right . marketing: you want something with an ergonomic t design that encourages good use of the remote control and you know , not straining your wrists watching T_V_ . Right ,  sorry this is pink because I was copying and pasting the table , and I didn't have time to white it out again . So you can see from that that , you know , younger people to the age of thirty five are quite likely to pay quite a lot more f well quite are quite likely to pay more for voice recognition software , whereas as people get older , they're a bit more sceptical about it and they're less willing to to try it .  so clearly voice recognition is something to think about , but  you know I d I do wonder how well that would work given that a T_V_ , you know , tends to be people talking and  , you know , how are you going to stop it from just flipping channels whilst watching T_V_ . So you have sleek , stylish , sophisticated , you know , so something that's , you know , a bit cool .  there's a there's an important thing that , you know , people use when , you know , when you're filling up your home , you know , a lot of people fill up their home with bits of crap , basically , you know , and you've got all this stuff , and you're just like , what the hell is that , who is ever gonna use it ? You know , so things should either be functional or beautiful or preferably both , so I think we need to aim for both . marketing:  okay , then a long battery life , like you were talking about earlier and  , you know , I was thinking that solar power would be quite cool because , you know , your remote control just sits there , and you could just sit it in the sunshine and save the environment a bit . industrial designer: marketing:  and then like a locator , so you know , kind of like you have for a mobile phone or industrial designer:  . marketing: not a mobile phone industrial designer: Some kind of a ring , project manager: Keys and things like that , industrial designer: some marketing: Yeah , that's it , you know . My flatmate and I were talking about this on the way into uni this morning and I was like I need to get one for everything . industrial designer: project manager: marketing: So yeah , so maybe something where you clap and then it beeps , something a kind of sound that you don't often hear on the T_V_ , you know , industrial designer: Right . marketing: 'cause you don't want your remote control beeping every five minutes , project manager: marketing: 'cause you you'd then deliberately lose it by throwing it out the window or something . I think one of the very interesting things that came up in   Ka Kate Cat Cat's  presentation was   this this issue of   like voice recognition being more popular with  younger people . industrial designer: So if we need to have a target group  then  I think as far as the m motto of our company is concerned , if we want to have something sleek and  you know , good looking  we are better off targeting a younger audience then  you know , people who are comparatively elderly . marketing: Yeah ,  that's the thing is that it didn't say in the survey , you know , whether , you know , these are the people that will pay more for a more stylish remote control , industrial designer: Right . Bu but but the survey did say that f things like voice recognition are more popular with them , project manager: Yeah . industrial designer: so if you want to put in something stylish , then  th it'll certainly be more popular with this i ye with the younger people as compared to older people , project manager: project manager: Then again I guess the th where it was most popular was the fifteen to twenty five bracket industrial designer: Right , and project manager: and the I don't know how often they're buying televisions . marketing: Well , that's when you go to uni , isn't it ? So , you know project manager: Yeah , but you don't have much money , generally . Yeah , project manager: I would've thought it's it's more that twenty five to thirty five , when people are really moving out and they've got their first job and they want their nice toys and user interface: you share a television or something that yeah . industrial designer: But  still , if if you can go back to that slide and  , how popular was it ? project manager: O oh it's on marketing: Oh , I've unplugged it . marketing: Do you want me to project manager: Here , let me industrial designer: That's alright , if you can just look it up on your computer , wh   people between twenty five to thirty five ,  how popular was marketing: Yeah . marketing: Yeah , I kn  I know what you're saying about the fifteen to twenty five year olds , project manager: Yeah . marketing: but  it has been proven that that people of that age group have a higher disposable income because they don't have like  , you know , if you're at university , you're paying your rent , project manager: Yeah , they've got no commitments and marketing: but you don't have a mortgage , you don't have a life insurance policy , industrial designer: Alright . marketing: you don't normally have a car , project manager: usually not a car and all of those things . industrial designer: So you're more likely to b marketing: so that just costs more than a car , industrial designer: Yeah . project manager: Yeah , and if we're if we're talking twenty five Euros as a price , that's not unaffordable , even for young people . marketing: No ,  that's what , that's like fifteen Pounds ? You know , I think project manager: Yeah . user interface: Yeah this this is not unaffordable , project manager: user interface: but the problem is whether people need it , whether they do have a T_V_ to use its full project manager: Yeah . We didn't have a T_V_ last year , project manager: But do they user interface: Yeah . project manager: But the T_V_s are often kind of someone's old T_V_ that's blah blah user interface: Common , the students yeah , yeah . user interface: yeah , and the remote control might not yeah , industrial designer:  user interface: it might not even function with the old T_V_ . marketing: industrial designer: Bu but even even in the case of twenty five to thirty five it's quite popular , right ? project manager: marketing: Yeah , I d well we've we've got quite a d decent T_V_ . user interface: Or w maybe we can just kind of   marketing: I think I think the fact that , you know , ninety one point two percent of fifteen to twenty five year olds are saying yes , I would pay more for a voice recognition remote control , does say quite a lot really . marketing: You know , so  that and the disposable income and I don't think it's something to ignore , you know . user interface: Yeah , but at the same time I think maybe we can we can just decide to to have both of these groups as our target , project manager: Yeah . project manager: Yeah , if we ta if we take fifteen to thirty five , user interface: Yeah . industrial designer:  project manager: Is that gonna have a an implication for the technical specs ? industrial designer: I was having a a general outlook on  m most like sophisticated features , but voice recognition itself I'm not very sure about , because one of the p  things that Cat pointed out was   how do we go about implementing it ?  and  project manager: marketing: You do have it in your mobile phone though , don't you ? Because you have like  every mobile phone now has like call this person and it calls them . With  but with a T_V_ remote it's gonna be quite limited if we're t saying the main things people want to do is on off channel five , user interface: An industrial designer: Yeah . marketing: So like when you say change , except that's being said quite a lot on T_V_ , project manager:  . marketing: Although I only watch Charmed , so really I wouldn't know industrial designer: project manager: marketing: but like so you'd just say remote five , you know , remote ten , remote one two nine . industrial designer: Okay , so it seems like a feasible thing to implement  for for a limited user interface: Yeah . project manager: so if we go for the the fifteen to thirty five age group and then of course we're going to get th anyone who's older than thirty five who wants to look young and hip and trendy and has the money , user interface: Yeah but   Yeah , yeah sure , yeah , yeah . user interface: Yeah , w well now the v the voice recognition if if it works wonderfully w we could possibly do away with all buttons , but I think this is not really the right moment yet , because people are just so used to buttons project manager: Yeah , user interface: and  , yeah it's it's kind of safer , so we we need both , industrial designer:  . industrial designer: What  user interface: so the voice recognition would be just an extra , it wouldn't really reduce the size of the remote . industrial designer: What wh  what I was thinking is that there is this  separation between what the channels are on T_V_ and how they are numbered on the remote control . If we can do with away with that , our product can be really popular  in the sense that  a person can say , I want to watch  I_T_V_ one instead of saying that I want to go onto channel number forty five . industrial designer: Yeah , so if  if something like that can be incorporated , marketing: Yeah , that would be another way to do it . industrial designer: some kind of marketing: Yeah , but then the code word would be even more important , because  Sky advertise on every channel , don't they , you know , project manager: Yeah . marketing: so then it would be you'd be watching Charmed , and then the Sky advert would come on and it would change to Sky . marketing: Yeah , yeah , industrial designer: Yeah , that's marketing: and that would be really annoying . user interface: Yeah but m but on the other hand , remote control isn't as close to you you probably might just just  speak into it project manager: Yeah . user interface: and and the T_V_ would be already further away , so it might not pick up the other things coming from there . Do you not think that defeats the object of having voice recognition on a remote control though ? project manager: So that you can yell at it , industrial designer: marketing: Yeah , you know , so you have to have the remote control . marketing: It's more like if you lost it and it's down the sofa sometime , you can yell at it and it'll just change it , you can look for it later , yeah . user interface: Yeah , but then the remote control I think   the idea is kind of it's it's not that it's sitting there on on top of the television , because then you could already yell at the television and you wouldn't you you wouldn't need the remote control , so the remote control is still something you keep n near yourself . marketing: Yeah , yeah , I suppose nearer to you but a b like if you have surround sound then industrial designer:  yeah and it might become very difficult from a distance for the television to understand what you're saying because of the noise factor for the remote control project manager:  . user interface: No , but I I I was just defending the the fact why why we want to keep the remote control close to us , a and  not to yell at it from the distance . So  wh another thing  that can be used is that  there can be a beeper button on the T_V_ , project manager: Yeah . industrial designer: so you can go and press that button and  and the remote control , wherever it is , it'll beep , project manager: project manager: but y you could have something , but i if it was something that you could like stick onto the T_V_ or something , user interface: Oh yeah , yeah . project manager: some like a two p if you bought it in a two part pack , so one part attaches to the T_V_ . marketing: Yeah , 'cause it's it's quite important that you don't lose the the bit to locate the remote control . But if we go away with that that kind of general  specification in mind that we're looking at fifteen to thirty five year olds , we want it to look simple , but still have the buttons so it's easy to use , but only those key buttons , the major buttons and then one sort of menu one , and then voice recognition included as an option user interface: The major ones , yeah . project manager:  but that obviously needs a little bit more working out as to whether it's really feasible and some of those problems we were mentioning  . project manager: What we have to do now is to go back to our little places , complete our questionnaire and some sort of summarisation , which y you'll get immediately by email . Send me your presentations so that I can use them to make the minutes , and then we've got a lunch break industrial designer: project manager: and after lunch we go back to our own little stations and have thirty minutes more work . project manager:  I'll put the minutes in that project documents folder , but I'll send you an email when I do it , so that you know . industrial designer: So where exactly is this i project manager: It should be on your desktop , so on the industrial designer: Ah , okay . project manager: So I'll put it I'll put them there as soon as I've written them . user interface: Did you find it ? industrial designer: Yeah , yeah in that one , user interface: It's just yeah , yeah . marketing: Oh , so y you want our  PowerPoint presentations in there , hey ? project manager: Yeah , that would be great . user interface: Oh so so we'll just put them i there , project manager: Oh yeah , put them in there . project manager: So , if you put them in there , we'll all be able to see them and refer to them if we need to . project manager:  as to where we're going from here , you're going to look at the components concept . marketing: project manager: You'll be looking you'll be looking at the user interface concept , user interface:  something conceptual , yeah . project manager: on something conceptual and you're watching trends to see how we go and surely voice recognition'll fall off the map or something that marketing: project manager:  we'll keep keep our options op  ? industrial designer: Wha what was it again that I was supposed to look into ? Con components , oh . user interface: Sorry , but  the next meeting  are we going to have it  right after lunch or shall we prepare our project manager: No , we have we have after lunch we have thirty minutes to ourselves to prepare , user interface: To prepare , okay , yeah , that's good . project manager: so that's fine , w before lunch we just have to complete the questionnaire and some sort of summary . project manager: Okay , so you can I guess we'll see you for lunch in a sec ? marketing: user interface: Okay , see you .