marketing: Hello project manager:  like before we  I have to redo the meetings from n th the minutes from the last meeting marketing:  it was discussed in the last meeting  which was opened by the presentation from the interface  designer that  looks would be very important on this new remote user interface: Designer . It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera .  speech recognition is one of her very f favourite personal  features she would like see d d to be integrated in this  in this new remote . user interface: project manager:  marketing: And she was challenged on that point project manager: that's right . industrial designer: project manager: But  her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful .  technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . And how it would works , you press the button , the chip is morse morse code related relays the  to the generat to the generator amplification and  the circuit board is very inexpensive to build and so she thinks this is a great feature  to to to consider . project manager: She would like  this whole thing should be push buttons with a simple chip  scrolling method is more expensive and not that practical anymore . The marketing expert  who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . From her point of view of course one of the most important facts is that we should get to market before our competition does . To do that  maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . And the decision that we took last time was that  the special feature we would like to see is a speech recogniser , the energy should be battery  should be on a chip , should be trendy design , compact and strong , and should have buttons . industrial designer:  and it's it's blue in colour  bright and  it has yellow buttons and all the different colour buttons marketing: industrial designer:   and also i it it will be easily fit into into the hands and you can access all the buttons easily . marketing: You used to have all the buttons user interface: industrial designer:  yeah and   the material which we are going to use for the case is  plastic and  w which which is s strong   and also  for the  the material is plastic and  for the buttons it is  s soft rubber  and als marketing: Oh that's good , industrial designer: yeah . industrial designer: Yeah because   you'll be touching the buttons more so it is soft when you touch it . industrial designer: And then   for the for the led , for the light emitting diode it is a fluorescent green marketing: Now these features includes the s  signal emitting  signal it's the led or L_E_D_ the infrared . user interface: we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness marketing: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . marketing: The next channel in the numeric pattern , or user interface: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . user interface: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . user interface: give her suggestion whether it'll be sellable or it'll be cost effective . industrial designer: marketing: Okay , well  what what I really like a lot about it is that you can reach the whole thing with one thumb , user interface: Yes , yes . marketing: that you can really hold it in one h you don't need two hands industrial designer: marketing: and it's easily reachable even for somebody with a small hand , yeah ? project manager: Yes the buttons are all raised , right ? marketing: The buttons are all raised project manager: Are raised , marketing: and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , project manager: Right . user interface: industrial designer: marketing:  and  I like the idea that the on-off button is in a really prominent place . project manager: Yes , and it sort of sticks up so that you really marketing: Yeah , that's great . project manager: you don't have to g first go like oh yeah here it's on and yeah ,  the  these buttons  around here are the mute user interface: No , these the front buttons which are here , are the mute buttons . project manager: So if you're left-handed or right-handed it doesn't matter . marketing: And this brings the menu up on the screen ? user interface: Pardon me ? This is the menu yes , yes . marketing: This brings the menu up on the screen and the orange ones are user interface: A the the these these two are th to increase or decrease the volumes , marketing: Okay . user interface: industrial designer: marketing: Okay and now I'm supposed to project manager: Well , I have one question marketing: yeah . project manager:  will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? user interface: Yes , it will have  these buttons will have the numbers and all the rest of the buttons will have symbols . project manager: Will have symbols so that that that the user really knows you know and doesn't have to first learn it user interface: Yes , which can be easily recognised . marketing: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn industrial designer: Yeah . industrial designer: Text that we can have on the case itself , project manager: That's right . user interface: And and one more feature is we we have a holder for this remote which is an oyster shape . marketing: Well you know I think we could do something really funny with this too because the snail is known to be slow industrial designer: marketing: and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that user interface: project manager: Now what , what are our special features for the marketing ? marketing: So project manager: That's really the voice recognition that's really unusual marketing: I think voice recognition is our big selling point industrial designer:  . project manager: And then , and then the other thing would basically be sh shape or practicality of use . marketing: So I think we have to play with the image , play with the snail image  play with the visual and then the voice recognition . project manager: Okay , now  having said that marketing: I'm supposed to make a little presentation , aren't I ? project manager: No , now this was our evaluation criteria which we  just have done . marketing: Ah , but in my instructions I think it said I was supposed to go to the board and do something . marketing: Can you just fill it in in the yellow boxes ? Or project manager: Oh , okay yeah , okay , industrial designer: Yeah . project manager:  electronics , simple chip on print ? Is that's what we're using ? user interface: Yes . project manager:  but , yes but industrial designer: I think  that is  f for rubbers that is  yeah case material . project manager: That's just for the case material , user interface: Is this for the case ? Yes . project manager: so special colours though , we having that , marketing: Oh okay , the - , ' kay . marketing: 'cause we didn't put the clock in it after all , right ? project manager: No . project manager: button supplement special colour ? user interface: Speci Yes project manager: Special form ? user interface: Yes d we do have special form . user interface: One two three four five six seven eight nine project manager:  ? industrial designer: Maybe it is it just n project manager: Eight , eight point two . marketing: Okay , well  obviously my method for  s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . marketing: We can't accept every suggestion of course , but maybe we just need to get a few . marketing: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . marketing: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . We wanted the feel to be as soft as possible , we'll have the soft buttons industrial designer: marketing: and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . And functionality I put last on my list because people aren't going to use it before they buy it . industrial designer: marketing: So paradoxically the other features , in other words , the look , the feel  and the shape , that's what people are gonna get in the store . marketing: They don't have a television in the store , they can't play with it . The size is small  and th these points are in the importance for the , for the marketing , these aren't i in how I feel . I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . And then functionality  I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . marketing: So I think that basically we've got a great product and we can get off and running with it . project manager: And  I don't know how we can evaluate that or how we can include that , too . marketing: Well ,  we had what , eight eight euros twenty as our cost ? project manager: Eight , eight twenty , yes . industrial designer: Eight twenty so marketing: And so we've got we've still got four euros to go to spend . industrial designer: We have  four euros , yeah project manager:  maximum we have another four point three euros  four thirty . Well  that's project manager: But  we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . marketing: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . project manager: I'm sorry to interrupt then but I just  recog I just remembered that there was no that that was not  included  that there was no room for any special features , okay ? industrial designer: Included , yeah . You wanna go to this next slide , marketing expert ? marketing: well I isn't this my last slide ? project manager: I dunno .  and we're supposed to talk about those things as a team now , so if you put my last slide back up there . project manager: Why ? Wh why you need that up ? marketing:  ? Well because I can't remember what I put on there . Okay user interface: marketing: you're the designer , of course you wanna give it a one . user interface: industrial designer: marketing:  and then how about how we doing on colour ? project manager: Colour  I marketing: Colour , I gave it a one . marketing: Okay , I gave it a three , two , user interface: I'll give three . marketing: And the next is functionality where I I admit I was a little hard on our team here , but project manager: Well it's also you can't really try it out  the other things you have have more is are more tangible so from that point of view marketing: Yeah .  the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . marketing: But  otherwise I think we're we're ready to go to go with this product . Anybody else have any other comments or any other things that we feel we should evaluate ? project manager:  . Is there more room for creativity or are we absolutely happy ? user interface: We can always improve , yes .  I think they are quite big , so I think I  we can just have small buttons and more buttons in that case . Well then again if we're gonna  do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . marketing: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . marketing:  and a couple of other th maybe comp  consolidate some of the usage an and see what we can do with that . project manager: Y  al always bearing in mind that right now we are of course well within the budget industrial designer: user interface: And maybe project manager: and that we still you know we probably can't , with this particular item , we probably can't just  add a whole lot of more things . project manager:   we need  you know we need to leave space money-wise for the voice recogniser . project manager: So th the question really is how do we feel with the project process ?  ,  are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ?  I think personally I think  I'm pretty happy . marketing: I'm pretty happy with it too , yeah  , project manager:  an industrial designer: Even I'm happy . project manager: and then the next question is are we happy with the leadership of this project ?  marketing: I think you've done a good job , Miss leader . project manager: And I think team work I think was very very good , I think we really industrial designer: project manager: And  I think we are we happy with the means we used ? We used whiteboard , we didn't use digital p well digital pens I guess are these things . marketing: Yeah maybe we could've used the whiteboard a little bit more , yeah , user interface: Whiteboard more , yes , yes .  , it's maybe not in the best position in the room  you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . project manager: I think we we did ,  in more than one respect and  so I think we did very well here . project manager: user interface: industrial designer: project manager: So I I thank you all very much . project manager: I always get it on here , but getting it off is industrial designer: Do we do we have some time left ?  you have user interface: They say it's forty minutes . project manager: Ah yes we have time later marketing: But we we were told we could end the final meeting at any time , whenever we felt we were finished . marketing: It'll take me the rest of the time to get my microphone out from my necklace


I don't know if  if everybody knows me , so I'm Bart , marketing: My name's Frank . They'll record  our actions and you'll have wires and microphones that will record your voice .  there are also some microphones there but th  you don't have to pay a lot of attention on those , because it will  disappear when you don't attend to it . So is there a project documents folder ? There are some notes in it already I see , some documents . Well I don't know if you've noticed , but  we're working for Real Reaction . We put fashion in electronics ,  we make it work ,  we put a lot of effort in design and in the product itself . marketing: project manager:  maybe I can sit down , then I can take some notes or Let's see . project manager: I dunno it's not a lot of work , but just  if you hear something  you can write down , just write it down . No ? user interface:  ? marketing: Can't say I paid much attention to it , project manager: I can see if it works this way . project manager: Real Remote is not really the company we're we are , but it's just a little fault . project manager:  okay , what are we going to do ?  our project aim is as you can see a new remote control . The Industrial Designer is going to work on the working design ,  components design and a bit of the look and feel design .  the User Interface Designer is going to do the technical function design , user interface concept and user interface design . And the marketing expert is doing a little bit of user requirement specification , trend watching and project  product ev evaluation . We are going to work with a lot of high-tech tools here , so it's ab it's handy if we have a little bit of training first . N  these functions we don't have anything to do with , only undo , you can undo a little  piece of drawing . It's really funny because you can draw with it on this page  in the think it is form of . But all you will found that already because there are a lot of documents in it already , so it will be okay . And these are available on the smart boards as well , so if you have a document you wanna show , just open it from the folder . It's what I just said , it's save , print , move back or forward one page . marketing: project manager:  the only thing we have to  look after is that we use different colours , and different line width . Because if you hold it like this , the sensors will get blocked and then the drawing won't get good . 'Cause if you're going to draw like really fast then  the pen won't hold up . user interface: project manager: These are not very much , but   , see you have to do it real slow . project manager: Ah I was trying to draw a dolphin , user interface: project manager: but I think his nose has to be a little bit marketing: user interface: project manager: But it's close . I think that's it because if you wan ar are going to do it like this then it will be a stripe . project manager: Is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: Well , it's supposed to be a cat . So everybody knows how to work with the white board now ? So if you have any ideas or if you wanna draw anything on the white board , just ask marketing: Yeah . marketing: project manager:  as you can see , we  for our remote control , a selling price is  twenty five Euros .  that's the least we have to get from our remote controls , so we have to work together to reach our aims .  we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . Our production cost  can be maximal twelve and a half Euros , so that's also a point we have to keep in mind , that we won't make remote controls with small televisions inside , and stuff like that . Selling price twenty five , profit aims fifty million  , but more important is the int international market we're trying to focus on . marketing: So just on a side note , why is it my laptop is only giving me a black screen ? user interface:  ? project manager:  maybe you have to say the magic word . But so  does everybody has  experiences with  remote controls , and  not the ordinary mote controls , but also a little bit different ones ? Like you can use for other ? marketing: user interface:  . marketing: Well , we have a kind of broad T_V_ at home , and a D_V_D_ player , so we got like a lot of remote controls , one for the T_V_ , one for the video recorder , one for the D_V_D_ player . marketing: And I think it's it would be best to just make one remote control that can operate them all . And you can  program I think eight different devices in it , and you can use it for your television , anything else . project manager: And it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . marketing: Oh project manager: So that's pretty handy when you have a video recorder or D_V_D_ player downstairs and you've got a link to your T_V_ on the second floor .  but only the I think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . project manager: And other functions for a remote control ? Maybe we can make it   user interface: user interface: you never no know  , marketing: So user interface: I w   project manager: Waterproof . But they'll also really drag up the production costs , so think we'll have to see about that too . project manager: No ? user interface: project manager: Okay , then I'll put the minutes from this meeting in the project folder , and then we can all work


important thing of this phase is that we're going to  try to get an agreement about the user requirements , technical function design , and the working design . That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this  user interface: Okay . But it's going to be cold anyway , so I don't think you're gonna need it . So  I suggest we take about seven minutes per presentation , and then we can have a little discussion about the new project requirements  which have been sent to me . And then the decision on the control functions  which we wanna include and those which we don't wanna include . So marketing: project manager: Just maybe it's easier if you  Yeah I think you will tell your presentation as well . Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control . Channel selection and volume selection  both got a ten on a scale of one to ten for relevancy . So  the users of forty six to sixty five years cons The make up forty percent of the market .  this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable .  The results also indicated that  about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_ . And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control . And the functionality As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons .  Then as mo as a lot of people indicated that their  remote got lost in the room , it might be and I say might be because it would  certainly boost the  production costs a lot . And this would , could get a button in it which would send a signal to the remote which would then beep . And in addition to this it could  recharge the batteries in the remote if you put it in . Then  a surprisingly great deal of people w indicated that  an L_C_D_ screen in the remote control would be preferred . This would also greatly increase the production costs but I think these are just some small factors we could consider . So anybody have  any questions until now ? marketing: Any questions ? project manager: About functional requirements ? user interface: project manager: We've got  plenty of time , user interface:  ? marketing: Yeah project manager: so marketing: you should go to the top thingy .   I've do I've  done a little  research on the internet and not much information about it ,  about  interface but   Yeah I I've been thinking about a simple manner  to put a lot of functions   in one  in one  remote control .  so  you've got a lot of devi  devices like  D_V_D_   television ,  stereo . Got  many functions in one  remote control ,  but  yeah you can see , this is  quite simple  remote control .   people  don't like it ,  so  Well what  I was  thinking about was   keep the general functions  like they are . So  Wh what I was th  thinking about was  you've got   this the remote control  project manager: industrial designer: user interface: and  you got here the general functions ,  like  the on-off button  sound  I dunno  And  here you've got a s kind of a display . So  yeah you got a general f  f the functions of the device  for a D_V_D_ player or  so  the pl yeah  f for  playing  reverse  . So  this button is for a D_V_D_ or So  for every  device you've got a  a f a b a part  display of a part buttons . user interface: So project manager: Anybody has questions about the technical functions ? industrial designer: Well project manager: industrial designer: I think if we are gonna use a touchscreen  we're gonna go way above the twelve and a half Euros . project manager:  maybe we can first  listen to your presentation ? marketing: We would have to look into that . project manager: marketing: project manager: I think it's going to  it's not too much . The remote determines what button it is , uses the infrared to send a signal to the T_V_ . When the user presses a button , a signal got sent , goes to the LED and transmits tranmi transmits its to the T_V_ .  I think we should focus on aesthetics , the design and the user interface , because if you're going to use high-tech materials the price is going to go sky-high . And  you only have to design a remote once , and if you use high-tech materials it come back in every product . So it's , in my idea , it's  it's gonna be smart to invest in di in design and not in  in the product itself . marketing: project manager:  Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now .  I'm the Project Manager so I'm here to mess things up and  tell you some new  requirements . user interface: industrial designer: marketing: project manager:  that's , we've  got to design a  remote which is only suitable for T_V_ . project manager: and the time to market will be too big , if we wanna have it  for more functions . project manager:  another point is we have to skip the teletext , because in the world of  upcoming internet  we think teletext is going to be  a thing of the past .  that's the the market we have to to to target , because we are going to develop a new product which is specially designed for the younger customers . So we have to find a market which is above forty plus  but which will suit our  remote control , and the other way round . marketing: So is there any discussion possible about the new product requirement ? project manager:  we can see if we can find a way  between the functions we wanna use and the market we wanna reach with our product . marketing: Yeah 'cause you're you're saying that teletext is gonna be an old feature and it's not gonna be used anymore anyway pretty soon . project manager: marketing: But I think if you're targeting people of forty plus , the chance that they will have a T_V_ with internet access within the next like twenty years is very slim . But  if I s if I see this , it's I think we're just gonna go for another project manager: Yeah it's it is user interface: forty project manager: Standard remote . marketing: pretty project manager: No I think we can marketing: and not innovative project manager: I think we can do a lot with the design and the simple buttons marketing: remote control .  if we put a lot of effort in those , we can make a remote control with  just two or three buttons . Or just a remote which is suitable for the market we wanna reach because it is forty percent of the market . project manager: And  if you look in Holland at the whole generation of forty plus , fifty plus , it it's the the biggest share of the of the whole population now . marketing: And besides that , they're not very critical so  they don't really care what the remote control is like . project manager: But don't you think that if we make a remote which is  typically made for this market , that people think the people think that's the the device I've looked for although I didn't realise it . marketing: People of forty plus ,  they want it to work , but as soo as soon as it works it's okay with them . industrial designer: I think that if we're If we put our marketing right  we can sell this just like  I don't know if you've heard about it in the news , the the elderly mobile phone ? marketing: So project manager: Yeah . industrial designer: Yeah if we if we make a remote control just l with that idea in mind , we could make tons of money , I think . industrial designer: We don't have to focus on on on the on the design then but on functionality . project manager:  I simply think  user interface: project manager:  that the new products we are gonna make ,  spef specifically design , are designed for  younger people ,  so maybe we can focus ourself on the elderly people . project manager: No we we haven't voted yet , so user interface: project manager:  I think teletext can be   can be a function as well . But only if  if it won't higher the the cost , because I don't know if it will be a lot more money to implement teletext as well , but I don't think it will be a problem . Or is teletext a user interface: But  deaf people need  teletext for  for subtitles . So I suggest  marketing: I think it'd definitely be a bad idea not to include teletext . Maybe we can make that  another point of advantage in our remote control , if we  make a k a button ex for example for big subtitles , which is instantly on the remote control . marketing: But I don't think that's really an issue any more 'cause Well might be . user interface: If it's only for televi marketing: But  it , if it's only for T_V_ you're not gonna need a lot of buttons anyway . marketing: You need a one to zero button , next channel , previous channel , user interface: Yeah . But do you need user interface: So we can s we can skip the display , marketing: I think if you if you only l user interface: so  we don't need it . project manager: Maybe c we can user interface:  marketing: Think if you're gonna include teletext you do . marketing: 'Cause if you should , if you want to switch from channel one to like thirty five , you don't wanna push the next channel button thirty five times . project manager: No , maybe we can implement the scroll button ? Or a joystick like ? user interface:  . marketing: That's true but  I don't think there are many T_V_s that can switch channels that fast . And so you would need like the T_V_ would need an a function where you can actually view all channels and scroll through it . industrial designer: And besides that it's  If we're gonna focus on elderly people they'll have to adapt . Yeah they can see how much buttons there are going to be on on the display , and if it's too much we can  reconsider it . marketing: But I don't think I think if you're gonna make a remote control only to operate a T_V_ , you there's not much you can gain on  having as few buttons as possible . 'Cause I think there are pretty many remote controls that can only operate a T_V_ , which already only have the minimum number of buttons . And if you have less buttons you can do a lot more with marketing: That is true but I think there's simply not much to gain on the competition when you when you're making a remote control only for to operate only the T_V_ . marketing: 'Cause if you have a a remote control only to operate a T_V_ there's simply not a lot of buttons required . There's not a lot of functions required so most existing remote controls simply don't have a lot of buttons either . marketing: which was one of the arguments to make it only for the T_V_ because we didn't have the time to market a lot . Well yeah I think , mean we obviously need a good way to position all the buttons and But I don't think we should spend very much time in that . Do you think the docking station will  is allowed in the budget we have ? industrial designer: It should be possible yes . marketing: industrial designer: So we're just gonna focus on the extras ? project manager: I think so . marketing: Yeah I think maybe we should do some research into what elderly people like to have in a project manager: Yeah .  I don't know if that will rise the cost too much , because industrial designer: Y i  I think we'll have to choose between the docking station or the screen , 'cause project manager: Yeah . industrial designer: it's  marketing: I think since a lot of people indicated that a new remote control is hard to learn , and we're focusing on elderly people here which tend to have a hard time understanding new devices , it might be a good idea to have just a little screen on it , which would explain a button if you press it . marketing: And it wouldn't have to be touchscreen or a very expensive screen , project manager: Based . I think that's a good idea as well , because  elderly people don't mind if it's a titanium cover or just a plastic one . project manager: So I think we nee marketing: I think probably elderly people would be a little bit more careful with their remote controls than youngsters . project manager:  what do we want ? If we want  a with  for example the the telephone for elderly people , we can marketing: I think project manager: target the real elderly people . marketing: I think that would be a If we should do something like that it would be a , I think it would be really good for  for the image of the company . project manager: So that's the marketing: If we're able to really bring an innovative product . Are we industrial designer: Well I don't think they have different television sets  project manager: Okay . You could I think we n it would be a lot easier to project manager: Should marketing: adapt it to different cultures .  what we're going to do for the next meeting is the Industrial Designer will do the components concept , User Interface Designer the user interface concept , and the trend-watching . So just keep in mind the things we've said about the target group ,  requirements , and the trends which are  going on


these are hopefully the points you addressed in  your pre  presentations you're going to show me in a few minutes .  requirements are  teletext , docking station , audio signal , small screen , with some extras that  button information .  does somebody have any comments on these requirements ? Maybe ? No ? These are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . So now everybody knows what we're do we're doing ,  I suggest let's get started with the presentations . 'Kay I'm  gonna inform you about the trend-watching I've done over the past few days . And  besides that  I deployed some trend-watchers to Milan and Paris to well get all of the newest trends . And I've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be .  for our  group , we're focusing on the people of sixty to eighty y years old , this is  , these factors are slightly more equal .  this is , this image will give you a little bit of an impression about  the look-and-feel that  the remote should have . Just keep it simple and Well the docking station and small screen would be our main points of interest , because this would be the These would  be the innovativeness in the remote control .  well the trend-watchers I consulted advised that it b should be , the remote control and the docking station should be telephone-shaped .  besides that we would advise  to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . Any questions about the the trends ? marketing: Any questions ? project manager: Mayb user interface:  no . So  only  buttons  for  sound ,  for  on-off ,   shifting u up  sa  ca channel or  down shifting down .  you can think about   when you lost your  remote control , you can  call it and  it gives an  sig signal . And and  for  shifting up a sen  c ch channel or  for   putting out  sound or something , you can  just give a sign  say  sound off or A and  yeah .  double push push  , if double click ,  so  you get  big  subtitles , for  people    which c f  who can't  read small  subtitles . So   Yeah and w we have to keep  in general buttons  so  we've got  the buttons we have to use . The on-off , sound on-off , sound higher or lower ,  the numbers ,  zero to   nine . And  we can  build in a function f which  shows the channel or some  which the t television is on . Just  we can put  the on-off button  over in this  corner ,  almost  e all  remote controls  are using a on-off button on that place . So   and a special  button for shifting up  and  shifting down  channel ,  it's  on place where  the thumb of of the So you you can  easily  shift up or shift down . So  and  all the f functions for subtitle  one button ,  for sound   and  for our design ,   we have to discuss about it  I think  so  the form of it so project manager: Okay .  for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy .  for the casing ,  the  manufacturing department can deliver  a flat casing , single or double curved casing .  as a case supplement , we could  , I thought of that l later ,  a rubber  belt , like a anti-slip . And the chip-set ,  it says simple here , but it should be advanced , because we're using an L_C_D_  screen . And as  the trend-watcher presentation showed ,  people like wood , but it raises the price and it doesn't really fit the image , unless we would start two product lines .  first I think we can talk about the energy source , since that's  has a pretty big influence on production price ,  and image . user interface: project manager:  so  f I think first of all we have to see  it is possible to introduce kinetic energy in our budget , I think . marketing: And how exactly does the kinetic energy work ? industrial designer: Well y you basically shake your remote , and then it powers up . Well personally I don't think that older people like to shake their remote control before they use it . marketing: And I think our docking station could be one of the marketing issues with which we can  get great popularity for our product . user interface: But marketing:  wel user interface: what's the function ? Yeah f for loading up  the batteries . marketing: Yeah you could load up the batteries , user interface: B b marketing: you could  insert the find the lost remote control function in there .  it's  just a small display so I believe  it will run on one battery for  six months or f or or more . project manager:  user interface:  so project manager:  well I think  elderly people just like to have everything in place . project manager: And I don't think they they like  remotes just laying everywhere in their rooms . project manager: But I think it's  more efficient and cheaper to put it in the docking station . project manager: So you have a but button on your docking station which you can push , and then it starts beeping . project manager: And then we can we can still use the voice recognition , but maybe then for only the the channels . marketing: I'm wondering  what will the voice recognition mean for the production price ? project manager: Yeah . marketing: 'Cause in our earlier  market research , if you'd allow me to go to the flat board , SMARTboard .  we also  asked if w they would , if people would pay more for speech recognition in a remote control . marketing: So if that would increase the price for which we're selling our remote control user interface:  . user interface: marketing: I think that would be better to  insert in our other product , that is meant for the project manager: Yeah . industrial designer: But that would also go for the L_C_D_ screen then I guess . It's a bit higher percentage , but marketing:  well this is Yeah but this is here the question was , would you prefer it . And on top of that the L_C_D_ screen would  help in making the remote control easier to use . user interface: But  is  our  research  about  bi large  L_C_D_ sh  display , or  just a small one  we want to  use ? marketing:  well this was for like an L_C_D_ screen like you would have on a on the the most advanced mobile phones . project manager: I personally think the L_C_D_ screen we wanna use , with the extra information , I think nobody has anything against it . And I don't think the I don't think it will be a lot easier to use , as well . If we don't have the voice recognition , it will it won't use a lot of energy to use . project manager: So in that case we could use kinetic  energy , but I think just a simple battery which you can reload on a docking station is just as good . industrial designer: Well there isn't any choice there because we're using the the the the display . project manager:  but I think it will attract elderly people who wanna have something exclusive , which they can show off to their grandkids . project manager: Look I've got a new remote control , and  industrial designer: user interface:  I dunno . project manager: But with colour was a lot more expensive ? Or ? industrial designer:  I dunno . project manager: It's a lot more difficult to to handle and to to get in the right shape . So   you 'cause  Yeah with  mobile phones   so  like the Nokia mobile phones ,  when you can change the case of it . So   you have just to make one  standard  remote control , and  yeah you can sell  few  project manager: You can sell the cases . Because  then you can advertise as well with the Give your grandfather a new case for his remote control , or whatever . industrial designer: marketing: project manager: Because that's a it's something extra , it's something other remotes don't have , user interface: Yeah . marketing: 'Cause we would have to make one w  control which would fit in with a wooden cover and a plastic cover . So marketing: So that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: Well I wouldn't design a telephone industrial designer: marketing: but user interface: marketing: Well no I think w we should just , we should then just design one  project manager: Remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: So everybody's okay with the changing covers ? I think that's a good  good option . marketing: Could you explain that a little more ? industrial designer: Well the the general like most older remotes are flat , just straight . marketing: And what would single curved and double curved mean ? industrial designer:  it would just only affect the form , for as far as I know . project manager:  but the form has to be  It has to It's has to be possible to stand up ? Or just only to lie down ? marketing: No just to lie down . project manager: And the the cover of the the docking station is also marketing: We'll go for that . What type of interface do we want to use ?  maybe you can make a little drawing of it on the marketing: project manager: Does somebody have ideas for a form or user interface:  we can just use the regular form of it , but it's  not quite  fancy . marketing:  you  said you wanted to put the  changing channels button on the right side , user interface: Yeah . marketing: Well  I think that was a very good point 'cause I pointed out earlier that a lot of remotes cause R_S_I_ . Yeah we Is it possible to  program it s so  you got on the left side  or on the right side  buttons for for shifting u up and shifting up ? And on the  other   o other side  buttons for  shifting ,  for for the sound ? Or Or isn't it ? marketing: For the volume . marketing: that could Yeah we could do that but I'm not sure if that would be very good for the easy , ease of use . project manager: Usabili Yeah ease of use will be a lot more difficult , user interface: Yeah okay . project manager: marketing: But if we would make  a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . Or we have to make a left  For lefties project manager: Can't we make  Can't we make a remote which you can flip over and use on the same user interface: and  project manager: functions as the normal one ? user interface: You mean  project manager: Then you have to user interface: Yeah if project manager: Let's see if I ca A blank one . But is it a problem that left-handed persons use a different hand ? I think the functions are that basic that nobody should have any problems with  choosing a channel marketing: Yeah . user interface: So  it's project manager: I think we could just  leave it a normal shape . industrial designer: The the single curved so I'm not really sure what they're gonna look like , but I think it's something like this . project manager: I suggest  the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager:  so that elderly people can  use the remote control and at the same time look easily at the screen , because it's a bit , it has a bit of a angle . user interface: So  Do you say this  S   you got like  sort of a I believe There ? marketing: user interface: So  you want to put a display over here ? Or not ? project manager: Yeah .  project manager: But now it's user interface: we can make it  project manager: Do you have it upside down or user interface:  ? project manager: Do you have it user interface: That's the top . user interface:  rem project manager: So just flip it a hundred and eighty degrees around then you get here . user interface: Yeah but this place  project manager: If you can have this one , you turn it like this . user interface:  it's Yeah I dunno  project manager: Because  maybe your hand is in the way , if you have the display here . user interface: industrial designer: It's more logical to have it on top as well project manager: I think i industrial designer: because , like on your mobile phone , it's always above . But  the on-off button ,  still on the top  project manager: Yeah still here user interface: Yeah . Where's my mouse ? Then We've got a general idea of the concepts and the materials we're going to use . So now for the next meeting  we'll have to look at the look-and-feel design . project manager: And then we're going to  try to finish our project , and  make a good design for all the grandfathers and grandmothers , I think . I'm not sure if you're going to start right away to work together or I think you're going to fill in the questionnaires first


user interface: industrial designer: marketing: project manager: And this  design , detailed design meeting  we will discuss  the look-and-feel of the design , the usability interface design , and we will do the product evaluation . If you hold it and you press another button ,  the help goes to the L_C_D_ screen . marketing: is this the moment where we ask or can ask questions about the functionality ? user interface: So Yeah . marketing: when you're in teletext there usually are buttons where you just you just press it and you g go to the next teletext page . user interface: that's just  the normal  as th as the normal  remote controls  So  You put it  you  came in  page  one hundred . user interface: Oh yeah ? project manager: But  I think these are altogether quite a quite a few buttons . user interface: industrial designer: I think if you look at most controls , they've got more buttons than this . industrial designer: because there's no other way to know when someone wants to know what a button does . If you just make a control for just the T_V_ there's just not much to gain here . So we had somebody about th interfa Something about the design of the buttons there ? industrial designer: Yeah , they're project manager: Just n normal plain buttons . user interface: it industrial designer: But they're supposed to be equal sized , round , with a with a little logo on it for the for the volume , the the triangle and stuff . Then because we only have thirty minutes left , I will move on to the finance part , which is pretty exciting , to see if it's all possible what we wanna do . And I can tell you that we're going to have a pretty hard time producing this for twelve and a half Euros . project manager: If we see I don't know if I've filled in correctly , so just correct me if you see  something wrong . project manager: I don't know , but I think the single curved is good for design , and also for the display to have a prominent place on the remote control . project manager: Because you have to we will have to get the twelve and a half Euros at the end . project manager: I think we can  discard the help and the mute button  by pressing down volume long , or pressing down a a number long . project manager: And this is marketing: d I assume you'd count the volume and channel thingies for two buttons each , right ? project manager: No those are one , I think . Where did  marketing: Well , think actually there're two buttons , user interface: it's just one button . project manager: So maybe we can we can even make one button with the volume and the channel in one , by pressing marketing: Well I was thinking , maybe you could just integrate three of those numbers to one button . user interface: So  , project manager: Yeah w user interface: we've still got four buttons , but just  So project manager: Yeah th I think they count  the materials . user interface: You got  not not a butt button itself , but  on the  project manager: Yeah on the chip there . Maybe it is , but then it seems to me that it's impossible to get the twelve and a half Euros . Also the L_C_ display , I think it's , I think it's too expensive for the display we use . project manager: I think they  try t industrial designer: If we leave out the display we can also save money on the chip . project manager: That's right , but what's the big advantage of our remote then ? marketing: Only the docking station , I guess . industrial designer: Which isn't the the docking station isn't even in this c s schematic . Don't you think we can , if we can count this as v as one button , and integrate th  these buttons in three , then we save a lot of money as well . industrial designer: So user interface: Are we gonna buy a  a remote control  when you can  use it ? marketing:  user interface: So  Yeah . marketing: Well , since the market research indicated that older people spend their money easier , more easy , maybe it's feasible to just put the price of the remote up a little . So project manager: I think it's  difficult as well , marketing: Or b project manager: but marketing: Basically becoming a choice between like either a good remote and a higher production cost , or just any other remote control . project manager: Or we can leave out the ten buttons and take one scroll wheel for the programme numbers . marketing: But how does scroll-wheel work here ? project manager: Then you will Or maybe you can  scroll . So if you scroll to a number and then you wait a half second , then it g turns to that channel . And the regular chip is not possible ? It has to be advanced ? industrial designer: If you want to use an L_C_D_ screen you you need an advanced chip , yes . project manager: Yeah but I think that's That is a big advantage , user interface: So Yeah project manager: if we're user interface: Yeah it's a big advantage . project manager: But user interface: But  , it's project manager: Can we use can't we integrate the teletext and the subtitles in one button ? user interface: yeah . project manager: If you push it three times ? marketing: Well , think it's pretty much the teletext subtitles are user interface: Yeah . marketing: right now you just push the teletext button , go to page eight eight eight , project manager: Yeah . user interface: But if you push the teletext button twice industrial designer: What if you have to scroll to page eighty eight ? Eight hundred eighty eight . marketing: I think that's the case on most user interface: It's  One m  one b  , a few buttons . project manager: Ah that's not really that marketing: Well , that could be just  like the scroll to eight , click , scroll to eight , click , scroll to eight , click . marketing: But then again that would be d j just pretty much not an option for older people , industrial designer: No . marketing: Holding a remote with which they expect to have like ten buttons for the numbers one to zero . project manager: I think if you make a good advertisement  on television and in the in the guide , you can explain to the people how to use the scroll wheel . industrial designer: If we leave out all those buttons , perhaps you can go with the flat flat case . industrial designer: So if you put the the volume and channel buttons on the same height as the on-off button , the screen right behi under that , than the scroll button project manager:  yeah . user interface: But  , you can make a f quite a big  remote remote control for  just the same price as a small one . It's  it's more the moulds in which they are being made , I think .  , what does everybody think about a flat or a single curved design ? Freek , what do you think ? marketing: Well , I still think we should go for the single curve design . Yeah I'm ag marketing: I'd rather just go to the board and get us to spend eighteen dollars a a remote . project manager: So people will use it more , and especially for the help functions , user interface: Yeah . project manager: No , but I think marketing: So we're gonna have to do a lotta convincing them . project manager: I think the most user interface: But they know the scroll-buttons from  old radios . project manager: We can let l user interface: So maybe it's  project manager: We can stick it out , a bit . If they see this design they think oh , there are only five buttons , and  But we will see . marketing: Five more minutes ? project manager: No we've got fifteen minutes but marketing: Okay . What ? marketing: 'Kay so I did some literature study study , and analysis of the requirements we set up earlier . Innovative ? What new functions are there ?  , easy to use ?  , learnability is a very important factor here .  , is it functional ? Are there not too many functions  among the functions ? And are the those functions that are there , are they useful ? And the cost . If our company is If it is easily recognisable that our company made it ? And So we're supposed to evaluate it right now . Oh I have to say this was a little hard , because the minutes of our last meeting were not here . marketing: Is the design fancy , on a scale of one to seven ? project manager: I think it's fancy . Sh marketing: I think so , with our L_C_D_ screen , docking station , scroll-buttons . project manager: So we've got twenty cents for our docking station , huh ? industrial designer: user interface: marketing: Should be do-able . project manager: Is it functional ? industrial designer: marketing: Is the design functional ?  , do we have all functions that we want to include ? project manager: Yes . Oh , and do we  take care of the biggest frustrations of the remote control ? Like it getting lost and R_S_I_ influences ? user interface:  m industrial designer: we haven't thought of that one . marketing: Are the production costs within the preset limits ? industrial designer: marketing: Well they are now . project manager: No I think with our new radio button , I think it's  I think it's better . marketing: I think project manager: I think it marketing: I think a radio button is not exactly what older people expect to have a remote control . I was also supposed to calculate the score , but thought we would have another private thingy after this . marketing: Is this Like after this , are we done ? Or project manager: N We've gonna We're going to evaluate it . project manager: What is it ? marketing: Guess I'll just type that in on the bottom here . industrial designer: Yeah , there w there was enough room , but the finance  marketing: Yeah , true . Was it clear what everybody had to do  according to their roles and functions ? Yeah ? user interface: Yeah . project manager: Teamwork ? Did it work out ? Working together ? Also , you two of you with the  last phase ? user interface: So industrial designer: Yes , was okay . industrial designer: The tasks are very structured , so you can just do step by step and it's very easy . Were the means sufficient for the tasks  we had to do ? Or were they too much ? user interface:  . industrial designer: Well , the smart-board , the d d drawing is just a pain in the ass , but The digital the digital pen is very nice . industrial designer: A flip-over or a more precise  digit user interface: A flipper's  easier , so Yeah . user interface: But if you want to share  of  when you make  a picture like this  on the presentation , it's easier to  share it with  other people . user interface: you can sh save it  and  put it on the internet , or   in shared f  folder or  sh  shared directory . marketing: Yeah , user interface: So So marketing: I tried to open the file on my laptop , user interface: Yeah ? No ? industrial designer: No . project manager: But I think you can user interface: T can  can you export it  like a Yeah . Have we found new ideas for having this kind of meetings ? Or user interface: yeah maybe   when we n  just  give the numbers of of    o one of  out of s  sev project manager: Yeah . user interface:  it's  easier to  to do the th things that are like that on a computer . project manager: But maybe because of the docking station the price of the remote can also be a little bit higher ? marketing: Yeah . project manager: So I think that shouldn't be the biggest problem , because it's very cheap to make as well . project manager: Do we think we gonna get the twelve and a half million ? user interface: Yeah . marketing: Yeah , still I think  if we're n gonna make a scroll-button anyway it'd be more for the younger people than for the older people . project manager: So you can also try to  reach the younger people by  putting fancy covers on on the market . marketing: Yeah , I think then it would be way more  popular with younger people than it is , than would be with older people . I didn't get a message from the from ending of the user interface: I believe y  project manager: Oh I think I have one now . industrial designer: project manager: user interface: marketing: project manager: Export as picture , I think . So  project manager: Yeah , I'll just put it in My Documents marketing: Yeah , it probably will . marketing: Oh yeah , you're supposed to make a final project manager: And then I will be back in about ten minutes to show you the final presentation . marketing: Are we supposed to go into our own rooms again ? user interface:  maybe we have to fill  another questionnaire


industrial designer: Should I bring my  pen too ? project manager: Yeah just yeah , no , industrial designer: Or project manager: that's for me , I just have to make some notes . marketing: Can you hear me ? Hello ? project manager:  actually my laptop doesn't work , marketing: Test . So  the thing we have to know is you already know what we're going to do , you also read what this the things or , not yet , user interface: Yes . So  , yeah , it has to be original , trendy , user-friendly that's what we're going to design . We have to look what the needs are , the effects of the functional design , and and how the  the the remote control works , so that's where we're going to look in the functional design , it's for the f next meeting . The the second thing is the conceptual design , that's what it that's  the spe the specifications of the components and the properties and the specifications of the user interface . And we have to look what  the market is doing for what kind of  remote controls are in the market . And the third thing is  the detailed design  and that's exa yeah , you know what it is , it's exactly how it looks and whatever . Okay so  no , this is a these are two smartboards , with the  f  s an introduction of that one . And you already saw you know all that that you here can put  things in the the red project  map . You have to  draw  a favourite animal on the whiteboard marketing: project manager: and  and say why it's your favourite animal . So and you have this is just to try it out and we have to  use a different pen colours and different thickness of the pen . So okay , so first have to show you , maybe you can come here to have a look how it works . project manager: I just h industrial designer: project manager: Something like this ? Oh no marketing: It look like a dinosaurs . project manager: Okay , so just for you guys just one of you can draw a painting if you want . Okay and then  what's the colour ? How do I do project manager: It's in format .  there has to be water , project manager: Just marketing: but project manager: No it has to be an animal , so if that's it's it should be a shna snake or something . marketing: Yeah yeah , but it's an animal it's an animal that lives in the water . marketing: Okay , who next ?  project manager:  do you have to write down why  that doesn't matter , just it's to get used to the whiteboard , but it's okay . project manager: Maybe you should hold your pen a bit more to the back , so that no , to the yeah . industrial designer: user interface:  industrial designer: marketing: A sheep ? project manager:  we d only have twenty five minutes , so . project manager: Just hold it more more to the back then you don't have user interface: No project manager: okay . project manager: I thought these pens would be just   you write it down and you download it to Word , you already did it or no ? No , not yet , okay . user interface: Yeah , that's right , project manager: But it's just user interface: it but you actually got to write on the paper . project manager: Yeah , I know , but I d I I thought it would be just in in in  typed words in Word , marketing: Yeah yeah , it's a real pen . project manager: so that's not user interface: Yeah , but it's just a picture . user interface: You really marketing: Y you can you can't edit in the edit it in Word . project manager: industrial designer: marketing: project manager: I don't know , what time did we start this meeting , I'm not sure . marketing: project manager: Oh industrial designer: marketing: project manager: this is definitely the best one . project manager: Okay , so  what we know is that we have to sell this  remote control for about twenty five Euros . And  we have to make a profit of fifty million Euros , so we have to  use a big market in Europe . project manager: So can someone make a a calculation about how many we have to sell of these to make fifty million , I dunno .  so we're gonna have a little discussion about  what experience are with a remote control the and everything , so just have a look how it we think about remote controls . marketing: Yeah , my first question was does it have to be a a universal remote control ? project manager: Oh yeah , that's a good question . marketing: Because we sell it    lonely from the t and not with the television , we sell it  apart . project manager: I think it's I'm not I'm not sure , marketing: So I project manager: it's not  I think industrial designer: Yeah , it probably would be universal . marketing: Because user interface: And only television ? Or more devices ? project manager: I don't think you can buy a a a universal  remote control for twenty five Euros , so not sure , but industrial designer: maybe , I don't know . marketing: Yeah , I know  you can buy a re a universal  control for  only twenty  Euros project manager: Okay , so we we just say we just say that's universal remote control . industrial designer: And  also for the V_C_R_ and  D_V_D_ player project manager: Yeah , everything industrial designer: and project manager: just so a lot of buttons on the remote control . project manager: what what what's a remote control , it's just a black thing with some buttons on it , it's not nothing very special , but  user interface: Well we can try to make it special . industrial designer: marketing: project manager: So do you have any ideas how it has to look for for usability or user user interface: Well marketing: Well I th I thought about  making it the same  style as the television , we don't have  the same television  all the time , so  that's no matter .  if we  control the V_C_R_ and the D_V_D_ player player with it  it has to be clear , because  kids and  elderly are gonna use it , so  it's not only for the  technical persons .  I think it must be a very good control , so you can    act  use it from  everywhere in your room , the the infrared  thing must be from very good quality . user interface: It shouldn't be too big , marketing: I dunno  user interface: but I don't think we can make it too small , 'cause it has to have a lot of functions , so . user interface: Maybe then you can make it s smaller and uniquer , marketing: Yes user interface: maybe more trendy . user interface: Fold open , project manager: Okay , user interface: where you can see  more options . Maybe for the D_V_D_ pla player or something , industrial designer: Yeah marketing: Ah industrial designer: n marketing: that's that's project manager: if you just user interface: Yeah , something  on top , just dren general things like volume and T_V_ channels and inside things you don't use that often . project manager: Why should you use a touchscreen on a remote control ? industrial designer:  maybe be  it's it's project manager: There are buttons on it . user interface: But that's industrial designer:  like a a to have marketing: Yeah , but user interface: Yeah , I think it's much  too expensive . project manager: marketing: And we have to care for  the strength of the remote control , project manager: Yeah . marketing: because   remote controls are most  things in the house that falls down on the ground and it get often  broken . marketing: Yeah and a lots   lots of kids use it and touchscreen is not  kids  project manager: No . industrial designer: And  how about the batteries ? marketing:  industrial designer:  should you put it in a recharger or a just project manager: Oh maybe that's a good idea , marketing: Ma maybe a home station . project manager: just to put it on your television and just s recharge , user interface: Yeah . user interface: Maybe that's a good idea , but yeah , we have to look at the price now I think . project manager: Yeah , how m how mu how how expensive  is a normal recharger ? marketing: Yeah . user interface: Well  how much is your  standards  mobile phone recharger ? project manager: I dunno . industrial designer: Yeah , if you buy it  separately from your phone it's probably expensive , project manager: marketing: Ah yeah . marketing: user interface: Maybe have  marketing: project manager:  if you th look at the market , it's probably it's still the best way just to put batteries in it , because maybe it's too expensive . marketing: Yeah , but a home station is  a really good idea , because  lots of people are  lose their remote control and don't know where it is , project manager: Yeah , that's right , yeah . marketing: Maybe it's Therefore it's a good idea , but maybe it's expensive . industrial designer: Yeah , but I have a mouse that's   also  user interface: Rechargeable . industrial designer: Yeah , and and you just have normal batteries that you can recharge and just put it in the station , user interface: Yeah . marketing:  I I set something on paper already , size , looks ,  usable ,  the buttons on usable places ,  the the on off button must be on top , project manager: Yeah . marketing: you you have to  project manager: Has it be has does it has to b have to be   like a different form than a normal remote control marketing: Yeah , I don't I don't know I don't know project manager: or user interface: Well I think we have to look at that , marketing: if we user interface: 'cause well you can do the standard way , but then you won't marketing: You can make it very special , to create our own  looks , project manager: Yeah marketing: but it's very hard to industrial designer: N  if if we want to make it special , we probably have to do a lot of testing , if it really works . user interface: Well you can  have  the basic things on the same place , like on off button on top and the T_V_ channels one two three four as a block , and then the volume  obviously on t on top , so you can see . user interface: But the rest is  you don't use that often , so if you have a clear button with an good icon on it , it should be clear as well . user interface: So it doesn't matter what place it is on the remote control I think , industrial designer: Yeah . industrial designer: And what we have to think about too is   buttons that you use often are  maybe  like when you fold it open , when you have it closed , you can still  do the th the functions . project manager: Yeah , just for the T_V_ and just the normal function , that's fine . marketing:  on on top are the the basic options on top , industrial designer: But n user interface: Yeah , yeah . industrial designer: yeah , but  i basically when I'm watching T_V_ I'm just using like five buttons or so , marketing: and if you fold it open project manager: But maybe it's user interface: Yeah . project manager: maybe it's very hard to to make it fold open and to l look like it's very   what's it's called ? marketing:  . If you if if you make to fold open it's or also an  the strength  is not s as good as a normal  remote control . project manager: Maybe it's hard t user interface:  project manager: No , that's right . marketing:  for m for me  the Marketing Expert , the user requirements  specification , do I need to think as a user , a as a a a only the looks and the user interface: No , what you want to do with it . project manager: Yeah , I think this if you you have to n know if it's for s a T_V_ , a D_V_D_ player , all that things . user interface: Yeah , I also wrote down some stuff project manager: Yeah , user interface: that you want on a project manager: no maybe not not  , that's not a f that's something for for for yeah . project manager: what's in the market , what's normal ,  what kind of  buttons do you have . user interface: What do you want to do with your remote control , what do you need on your remote control . project manager: For the next time you have to  put it exactly on the square , so your laptop


project manager: I just forgot their name , so  you're i sorry , I just forgot them all . project manager: W_I_E_S_ z Z_ or S_ ? user interface: A_ E_ Z_ zee zee project manager:   zee . industrial designer: I was a little short on time , project manager: Yeah , me too , so that's not industrial designer: but user interface: Yeah , same here . Which one was mine ? project manager: So let's have a look , we have forty minutes , so it's it's more than enough . So we have Oh no , what's that ? So so we have  forty minutes for this  for this second meeting , and we have to make  sure that we going t that we are sure , that we are , user interface: Good . project manager: that we know what we're going to make  th what the product is going to like look like . How do I escape this ? How do I I escape this s  presentation ? industrial designer: What ? user interface:  left . Okay , so the f the f the points we had last meeting was the  Should be a univ  universal remote control No , that's I  s I just got a email from the from the personal coach and it should be a T_V_ remote control only . project manager:  so yeah , it still has to be  f a r a remote control for kids and elderly . project manager:  so So yeah , that's it , so just you can do your presentation for  user interface: Which one first ? marketing: Okay . Well my name is Jens Damman , but we're in a group , and I I will start it . project manager: I I didn't read i read it , so it's not for me , marketing: You didn't read it ? project manager: I didn't get it  anyway . project manager: The last point is quite an interesting marketing: Yes , fifty percent of users say they only use ten percent of the buttons . marketing: And  maybe our  fold open system is is a good one , but I don't think it's  project manager: Yeah , we should have the ten percent on the on the top , marketing: reachable . project manager: then you're you're marketing: Yeah , the ten percent on the top , yeah . That's exactly what we said about  maybe a home station for  for it  to  recharge the batteries or something .  I thought mo maybe we could make a clap system , so when you clap your hands it will beep or something . Because if we make a ha whole new product , our own style , we we c  this is so difficult ,  a difficulty I think . Yeah , but only if they zap a lot , and they watch over five hours T_V_ or something . I don't We we haven't  we mustn't look too much at  the last point .   they finally had a conclusion that younger people   under an age of f forty five are  more interested in new features . But  they  they don't want to  have a lot of  new features , because they're in their old  thinking way . marketing: But y But you but you already said that the  company was about  forty plus  clients ? project manager: People . So yeah , so we just can skip the L_C_D_ r on the remote control , marketing: I I think we can speak ,  we can skip speech recognition  directly , user interface: Yeah . Okay , that's not very good , because I thought about television , D_V_D_ player , stereo and V_C_R_ .  my point is , well , I If we ma  make a a remote  control for only television , I think it's hard to  sell it for twenty five Euros . marketing: Yeah , only only for television  On the market you can now buy for twenty Euros a remote control for everything . And we only make it for television , so we mi  we m must made it make it  very special . I think the main thing is the usability , that's where we can  make it a special product . marketing: to k to keep it simple when you user interface: But  we also have to stand out , industrial designer: Yeah . user interface: 'cause there are already , like you said , so many controls out that support lot of stuff . But we have to make sure that we're better usability , and stand out by just looks of it . project manager: It's on the on the  net net  thing , user interface: There it is . project manager: So what do you think of only the numbers and the on-off button or user interface: Yeah , I have it on the next page .  so the options that we put on there should be easy to use , and 'cause you have more room then , and for elderly people big buttons .  a way to find out  what people use is maybe just to use  questionnaires on the internet or just ask some random people , elderly people what they use , what they want on a remote control project manager: Yeah . And I found an  Could I think of favourites ? I always look up the same  pages on text and always have to click the number . user interface: But if you could make a new option , that you just have to press one button and you get on your industrial designer: Yeah , but then you have to remember what favourite is what channel . Or not ? project manager: Maybe i maybe it's too complicated , user interface: No y project manager: but not sure . user interface: Well project manager: It's a good idea , but user interface: it's It was just a thought . So I'm , I u I would find it handy , I think , when you just press one button and you get on six six six . But  how can you remember what  channel  connects to what favourite button ? user interface: Well  project manager:  user interface: what I was reading on the page . user interface: Well if you said a favourite industrial designer: Yeah , but isn't it hard to remember ? Like favourite one and project manager:  mayb for me it's user interface: Well i project manager: If I use my telephone , I never use those buttons to to to call sh Never . project manager: So user interface: Oh are you ? project manager: And user interface: Okay now , m maybe not . project manager: If I don't do it , maybe old people user interface: No , maybe elderly people  . I dunno if that's usable project manager: It's not , it's still not It's not anymore n  user interface: when Not anymore for T_V_ . I dunno , miss Did I miss any other buttons , basic buttons ? I couldn't think of any other , 'specially not for T_V_ . Previous I know , but next channel ? user interface: Just the channel   What  is  industrial designer: I don't thi marketing: Forward . industrial designer: But   there's also a button to  go to the channel you've been before . project manager:  Yeah , user interface: I don't have  I did project manager: I know what it is , but I think it's all too difficult for old people . project manager: And how do you want to  do it , like if you have a channel above ten ? industrial designer: Yeah . project manager: Normally you can press one , zero or user interface: Yeah , I think  f Especially for older peo elderly people use standard buttons . So you have that  project manager: A ten plus or user interface: Yeah , the ten plus button . industrial designer: Yeah , w wouldn't it be a problem to  Because you h have to be fast enough . marketing: Yeah , it's it's no it's not a user interface: So you have  like a five seconds period to press those two buttons . It's the T_V_ who depends that it must be two seconds or three seconds or one second that you must  type one or two . user interface: So if you have a universal T_V_ controller , you needed one button that has two  stripes . user interface: So we have a a period of , I dunno , five seconds to press those buttons , and that And not for elderly people to look , one two  press and aim and industrial designer: Yeah . project manager: But do we still need a two level remote control ? Because if we only have that l only f marketing: It's only for television now . user interface: so you have industrial designer: I I think you ha really have to divide between functions you often use , like   m maybe  switch channels and  volume and k that kind of things , and  the menu button . user interface: Yeah , okay , industrial designer: So user interface: but  project manager: Maybe it's still still a good idea , I'm not sure . You'll also have to use a mute button to to user interface: Yeah , a mute button . user interface: Yeah well , marketing: user interface: that's that's I think that's the layers that produce . So when you are in the shop and you see our T_V_ controller hanging , that it stands out . It looks very cheap if you make it user interface: Well , maybe you can look at  mobile phones . marketing: user interface: Who ? project manager: Yeah , we have to look at mobile phones , that's right . You think you can't make a T_V_ controller too small , 'cause then you will always lo always lose it .  basically what happens is you press a button ,  then a circuit gets closed by pressing the button ,  like a switch . So that's er  do two different things project manager: So we we also have to have a LED li LED light on it ? industrial designer: but Yeah . user interface:  j Is industrial designer: I I'm not sure if it's the same thing . user interface: Ain't it just to to indicate that it's transmitting ? marketing: Yeah , that's active . project manager: Or just a green one , user interface: So project manager: because it's If you use it , it's green or the red , it's r green . project manager: But if you industrial designer: So marketing: I it's it's just  the the project manager: Red's l shows up like something's wrong , industrial designer: Two ? project manager: and green is like it's okay , you press the button . user interface: Maybe depends on  industrial designer: Ma on on most on most   remote controls it's red . industrial designer: I I think  the batteries will be  a little user interface:  Oh , marketing: Empty . Just  project manager: No , we have a recharger in it , so user interface: Oh . It's it's not very important , project manager: Green or red or whatever , it is cool . We have to really understand what patterns are used , so we can  o On the Otherwise it won't work . user interface: So we have to  make buttons for that as well , to make it  industrial designer: No . So we have to make a chip that produces patterns to , y you know , to user interface: Okay . user interface: Well , I I use a universal  remote control , marketing:  I kno user interface: and list of all the T_V_s you have , etcetera . user interface: industrial designer: marketing: And the modern one you you  you type  search , and the LED began to blink blink blink . industrial designer: So it  We have to make a a s a bit more intelligent chip than the standard one . project manager: I just say Can you s just say it again , because I was just looking There's just a short industrial designer:  okay . industrial designer: And  by d  that can be done by  just  cha yeah , changing this pattern all the time . industrial designer: And  What he's doing when he's configuring this pattern , this chip ,  is trying to switch off the television . And when it's  switched off , you can push a button as  it's working now , so And then he saves that setting project manager: Okay . marketing: industrial designer: Yeah , that's a bit technical , and I hadn't I w I was a little short on time . To flash up your industrial designer: Yeah marketing:  if you if you use the buttons ,  both of them works . Because  when you button press a button and it doesn't work , it can Basically if the battery is low , it won't work . project manager: Yeah , but if you u if you do that , you know that you're  sending a signal . project manager: And it's you also know which button you p marketing: But then have to be on the in the all  remote control have to be LEDs . But it marketing: Everywhere in the r project manager: But does it make any difference for the energy you use ? You got still one LED . user interface: No I don't think so , but Yeah , i it it will look different , and I think we need to find something else . user interface: 'Cause otherwise we will just make another standard , and our  motto also is marketing: Is LEDs  beneath the the buttons ? user interface: Yeah , w around the buttons , or in the buttons even . industrial designer: Yeah , but  like when you push it user interface: Yeah , then then won't Then you won't see it . Or or m maybe on top of the A green light is flashing marketing: Yeah , then industrial designer: or marketing: Yeah . marketing: Maybe  project manager: The same as a telephone , or a mobile phone , or what do you mean ? user interface: Yeah , we're thinking about it . project manager: If you push user interface:  on a mobile phone , in the dark  project manager: It lights up . user interface: Yeah , if  a mobile phone a phone can do it , it's marketing: Okay . user interface: Yeah , i if you're in the dark , you can't see the remote . But if we use a battery station , which I think we will use marketing: Yeah , project manager: Yeah , that's a good idea , okay . We'll have enough power project manager: Everything agre industrial designer: to project manager: Everyone agrees with that , or Okay . marketing: Maybe what Paul said ,  under the on the on the home station ,  a button to  to call your  remote control , that it beeps . Because it's i it has to be marketing: twenty five Euros , I think we can make it . Are you almost finished or just industrial designer: Yeah , the the personal preference , I didn't fill it out . I don't think so , industrial designer: No , project manager: but industrial designer: and I I think a lot of people use  teletext , still use . project manager: Yeah , and it's it's on your comp it's on your television . user interface: That's important I think and marketing: L_C_D_ doesn't work for  twelve and a half Euros I think . user interface: And I d I don't don't think it's very usable in a remote control , especially when you only have T_V_ functions on it . user interface: So industrial designer:  ah I I don't y you'll use it often , because you can see on the television wh what channel you marketing: Oh , I'm watching  the channel one . No , it's not user interface: Yeah , I tho I think that's not usable . And  then the usability is not that required , because the Like in the mobile phones , usability is not that good I think . Is that reachable maybe ? industrial designer: I didn't read marketing: That's very That's fancy . But marketing: If it's possible , industrial designer: Yeah , project manager: I don't think it's very expensive actually . project manager: Why should it ? user interface: Yeah , I think it's marketing:  if i if i project manager: You only have a microphone in it . And and and does it have to work only in English , or in Dutch too or project manager: Nah , maybe marketing: Ah that's a problem , but industrial designer: And and  w Yeah ? marketing:  only in English .  does your  Does it lie in the centre of the room and can you scream from wherever industrial designer: Yeah , it's probably my job to figure that out , but user interface:  one to have in channel one ? marketing: No , that Yeah , then th we have to think about that . But do do we do it ? user interface: Yeah , marketing: It's more if we if we do it . user interface: Is project manager: It We have short time to to put it on the market , industrial designer: Yeah , I dunno . marketing: Yeah , and  and  user interface: It's marketing: In  indeed  the languages are a difficult thing . I don't think it's  useful enough to take the effort to design something with  speech recognition . industrial designer: Yeah , and also if if you have a good speech  speech recognition , you can just throw the  marketing: Yeah . user interface: but marketing: Okay , but th that becomes your f   because that's very hard for  speech recognition . project manager: you can see on the  So we have to know what we're going to put on . Do we , do we make  a light under the under the n under the numbers and everything ? Do user interface: Yeah , I think so . project manager: If you press something , it lights up for a few seconds , so you can see what other but buttons there are , okay ? industrial designer: Yeah , that's good . So  It lights up when it's dark ? project manager: Yeah , but it's Oh th I thought would , that that would be the same . user interface: I didn't project manager: If you push something , it it all lights up . Yeah yeah , user interface: Yeah , but  marketing: it it mustn't work all the time . marketing: So if you user interface: Or maybe when you marketing: No , if you use one button , it must turn  on for twenty seconds , and then it must turn off . project manager: And do we use a a  what's it called ? Like a iMac , if you can look through it . project manager: so y you just make it th through You look through it ? marketing: A see-through . We put in the the simple buttons on the top , user interface: It's the standard project manager: and probably the the the more complicated buttons down there . project manager: Yeah , maybe you have you have to  when you use teletec teletext , you can press a green or a red button to go to the next one , or to go to the previous one . With just  standard buttons we just have so little project manager: O but maybe you can put  the g the options of teletext on the second level of the remote control . user interface: No , I don't need don't need  teletext options are only four buttons or something . industrial designer: Yeah , but younger people I think  more often use the internet and elderly people often use teletext .  marketing: user interface: How long is lunch break ? project manager: So yeah , you know what you have to do