So  basically we we are not decided if w we should go for a universal or specific   remote control , but I have new  new i inputs for about that topics . And  basically we decided to  to  go to individual actions for each of you  so  Industrial Designer should wor was supposed to work on th on th on the working design . project manager: The U_I_ guy also  work on that , yeah , and for the mar our Marketing Expert should deliver some specs . So , I just put d quickly Remo , but if you have any o other names that we co could decide for just to to keep something fun for our project we we should we could discuss quickly . marketing:  I was thinking of the user interface: Especially if we're selling into the U_S_ market becasue there's a lot of Spanish speakers there . M_A_ ? M_A_ ? marketing: A*_N_ yeah D_O . marketing: It doesn't it doesn't sound cool for me , project manager: What does it mean ? Oh . marketing: but maybe for a Spanish for I for user interface: What does it mean in Spanish ? marketing: Control . 'Cause it also like in English it sounds like you know the man's tool you know because you know men like to have control of the remote marketing: But  , yeah . project manager: So , let's go for Mando ? Yeah ? No objection ? industrial designer: Yeah , yeah . So user interface: And we could have some like you d you could have the fonts you know special , so you have man in like in in  in one o in one font and then the O_ as like project manager: Okay , I think this is user interface: Although you don't wanna cut  cut women out of the  potential buyers though , project manager: Okay . user interface: do you ? So industrial designer: Yeah they are the most T_V_ watcher . marketing: But yeah project manager: I I think this is more a question of of look and feel . marketing: it  project manager: Something that should be addressed later We should we should go to other for the other topics . We need to know who we're selling it to before we can really decide on a project manager: Yeah okay , so let's stick f to Man Mando for the name user interface:  . So , who want to start ? user interface: project manager: So maybe we could start with the market , yeah . marketing: Okay so yeah I will I will give a brief outline about what I what I prepared for this meeting . I prepare a marketing report and we have to find the weaknesses and and the the improvements we could do to the current remote controls . And also I di I did a study with for the incorporation of new technologies it seems that the remote controls have been have remained the same for the last five , ten years . So and they they admit that the the they should  s they would  spend more money in a fancier remote control , which is which is good and it's interesting point . Also the people are worried about about the R*_S_I_ disease , which is if you repeat the sa the same movement , which is not a with a not very appropriate device , you you will have problems whe when you will get old . They are also they get angry very often because they lost the remote control very often , so I think it would be a good point to to l to to find a a solution to any beep any alarm or something incorporated to with the remote control every time it it get lost . marketing: And also I found that young people the the younger people are the more interested they are in incorporating new technologies in the in the remote control . marketing: So in my opinion the Mando this Mando shouldn't be very small because the smaller it is , the more like the the liklier it is to get lost .  people also complain because they they they all have the same size of the buttons for buttons who w which are not very use like f  memorising channels or or this kind of actions which are not very often but they they shouldn't they shouldn't have the same importance in the in the  in the remote cont in the remote control . So it may be interesting to to think in a in both prototypes , for right and left handed people . user interface: Well th the on the thing is though , most remote controls are used by more than one person . So unless you're kind of targeting single people you know you're gonna maybe marketing: Yeah . marketing: I dunno I th Anyway I think it could be int interesting to to release some a a small fraction of of this remote controls . marketing: Sorry ? industrial designer: A universal design , which is which is good for both the hands . user interface: Still shaped for yeah for your hand but not for a particular hand , right ? marketing: Yeah . industrial designer: Yeah ? That's right , whether it's left hand or right hand , marketing: Yeah . industrial designer: but but don't you think that the two points are clashing , one thing you are saying design should fit the hand shape and it should not be very small ? marketing: Sorry ? industrial designer: The first and the third point , they are clashing . user interface: Well it means like , this remote here is kind of is very thin and long so instead of having you know you might have it kind of a bit bigger industrial designer: - marketing: Yeah , like user interface: or , you know , with maybe some some finger molds or something . project manager: industrial designer: So it means design should be similar to the traditional ones ? user interface: industrial designer: Little sleek , longer ? user interface: industrial designer: And it should fit the hand . marketing: No no I was thinking of so like something project manager: Something with the shape of the palm ? industrial designer: - - user interface: You could even have some buttons like you know on the sides and everything , project manager: On the sides . project manager: And then finally marketing: And finally , the incorporation of a L_C_D_ or a speech recognition system in the remote control could also be interesting , but I don't know if the budget would be large enough . First I'm just wondering about the L_C_D_ stuff because  because marketing: But most of yeah most of the young people to thirty to thirty years old were really interested in this kind of technology . project manager: Yeah , so maybe it's a good time for me to  to bring you to some new  new informations . We had the new requirements from the so  from the head offices of the company , and so they wanted so they want to  they would like to be restricted to T_V_ . project manager: so they want us to restrict the remote control to T_V_ only because of time limitations . So we have also to focus more on the internet aspects because well well te teletext is outdated now and  finally , it should be clear that the corporate image , that means colours and logos of the co our company should be clearly inde identified in the product . So user interface: I was still  I was still working on this  twenty five Euro price point because I think actually having looked at some of the remotes out there , this is quite a low  price if if we're maybe I can get to this in my presentation though , project manager: Yeah yeah . project manager: Okay so let's keep in mind about tha that that this last point about L_C_D_ and speech  reco user interface: Yeah . I think even even if it was within budget do a speech reco rec system it might be a bit difficult because if you think if you're watching T_V_ you're gonna have a lot of this  background noise from the T_V_ which might interfere with the project manager: Sorry , what is your ? user interface:  participant three . You might have some background noise from the T_V_ which will make the speech recognition much  harder , so . user interface: Oh you press a press a button to talk , and the the T_V_ the T_V_ sound turns off . Means you say you should say like does that , remote control being on or be on kind of thing , and then remote control comes in the picture for the speech recognition . user interface: Okay , so , could I describe the mouse maybe be easier to project manager: Sorry ? user interface: could I use the mouse , or project manager:  yeah . industrial designer: project manager: user interface: Okay so  while  researching this this topic I first of all just thought of a couple of things that I would like to see in a remote , and just  looked to see if they're actually available in any current remotes , and then also searched for which are the top-rated  remote controls on Epinions dot com , which is a a you know a a customer  written basically review site . So  there's a pretty wide range of  remote controls these days and and  this remote control on the right here is is one of the more extravagant , but it's not really it's by no means   you know on it's own in being so expensive . project manager: Looks like a P_D_A_ ? user interface: So yeah it doe it's well basically all the functions  are controlled through through the L_C_D_ screen except for the really really kind of main functions , which have a couple of of their own buttons .  and if you look at a lot of the universal remotes out  on the market , I know we're working on television remote , but a lot of the universal remotes out there have  have these L_C_D_ screens which kind of helps when you're using multiple  devices I suppose because you can have multiple kind of functions d different functions on the screen at different times . But  the thing that I find most interesting about this remote control , and it's kind of difficult to  to see in the slide , but it has a scroll wheel on it , which is kind of like  a mouse scroll wheel , which I think is it's a really kind of important design aspect  is it's 'Cause the thing is what a what we the presen this presentation we had is what we want the remote control to actually do . user interface:  the I think that a scroll wheel is actually pretty a pretty handy way of of changing the channel . 'Cause I know when I  when I use the remote to change the channel I very rarely use the numbers on the on the pad . user interface: because most channels are you know two digit numbers and you have to press you know a special button to enter a two-digit number , and then two numbers , so that's just  it's annoying . Now  the the scroll wheel is is much more useful if you have an L_C_D_ screen , and this brings us to the the point you were mentioning before about the internet  capability . user interface: One possibility , if we now we need to still talk about the price point because obviously a lot of this stuff can't be done for twenty five Eu  Euro , but one possibility is to download program information into the L_C_D_ screen so that instead of actually saying I want to I want to go to channel thirty seven because I know this programme's on , you know , often you don't know what ch what channel it's on , or you don't know what's on . If you have a list of of programs on your L_C_D_ screen you just scroll to that program rather than to a channel . So if you think about it's kind of like a you know in mobile phones now you don't use you don't remember people's phone number , you remember their name and you go find that name and ring it . project manager: user interface: So this would be pretty kind of a handy thing to have , but  we we really need t to discuss the price . So ,  there are there are  cheaper this is another multi kinda purpose remote control where it's it's it's very simple , there's only a few buttons , but al each of those buttons does something different in a different context . So this is something else we might wanna consider , is really kind of limiting the number of buttons , because this is the top rating  universal remote control on on Epinions . It it's really  maybe worth thinking about limiting the number of buttons as much as as possible  because really I think people want to be able to find the button they're looking for without even looking at the remote control . And was saying before about having different size buttons for different you know frequently used  tasks , but I think also you know the location and and shape of the buttons is important , but also the number of buttons . So if you have too many buttons it it it increases the the difficulty of finding the one you want . user interface: Yeah well we will have a bit of a simpler  task in that we're only doing  a television remote control .  I think maybe one option is to have you know a little flip-open  door that  that you have hidden most of the time , but contains the extra buttons like , say , the number buttons for instance . user interface: I I would if I had my perfect remote control , I'd probably just have no numbers at all on it because they're just in the way . Maybe you know I although I do also find flip-open doors a bit of a pain because sometimes they can break off or or whatever , but maybe a door that you can you can permanantly remove or permanantly have on would be good . user interface:  but I think definitely you need to to keep the buttons down to a minimum , but not not let that kind of interfere with the functionality of of the device .  marketing: H I think I think that the tr the transition to this to this new remote control shouldn't be very very abrupt very hard because w if people see a remo see the see a remote control without numbers  they will think it's very difficult to learn very difficult to very different build very different to the traditional industrial designer: It does sampling out of the . If you if you have the right advertisement showing how how how easy it is and how you can , you know , navigate to a program without the numbers , then people might say that looks pretty easy . marketing: If y project manager: Okay , can you continue , please Mi ? user interface: So , but marketing: user interface: yep .  okay , so , I think  one of the really kind of useful things you can do with with internet connectivity would be to have this a programme driven interface rather than the channel number . So if we can have a higher priced  remote control I think that would really be worth  something that would be worth implementing .   there's the L_C_D_ screen ,  which maybe maybe is too expensive ,  but I think also at the scroll wheel , I haven't mentioned it here , the scroll wheel could be used without an L_C_D_ screen , just for changing channel numbers easily . I think even that , project manager: user interface: that would be a fairly cheap thing , compared to an L_C_D_ screen , to implement , project manager: And the other thing , you say we need to we need to keep it just television , but I think one maybe one option , since this is supposed to be a kind of a fashionable device , is you know there's a certain kind of cool or wow factor that you can kind of you can have with technology , and maybe we wanna make it something that's extensible to do other tasks . Say you have like  a little another little kind of base unit that can also receive signals as well as the television where you can , say  , change the lighting in the room . You know that would be something maybe you could sell as an extra , so that it doesn't have to be part of the initial development , but , you know , later on you could you can you know you also , selling the potential of the device . Then you say potentially you can then do other cool stuff like change the lights , I dunno , close the windows , whatever , turn the heating on , and  , I think that's something we may need to have as as at least as an optional extra to to kinda make our product cool , since we say we're putting the fashion in electronics . project manager: user interface: industrial designer: So most of the things which we are discussing about is speech recognition  , that means on my own I project manager: This one ? industrial designer: yeah , it should be . industrial designer: Okay so the working design is  user i interface could be of two types , one is the usual press buttons which are there so that the user feels that he is knoing doing some he is knowing about that technology . So he is pretty comfortable if he wants to get this , and on top of that there there could be a speech recognition technology also being sitting on the on the remote . So the old kind of users who don't want to have any changes , it can it can be useful for them , and the new users , as  our Marketing Expert was saying , they can use the new gizmo which is speech recognition kind of thing . project manager: Okay , sorry to interrupt you , but we have seen before that there is a new way of interacting that use wheel . project manager: industrial designer: Means we can have , depending on the cost , how much we can afford , we can have different kind of interfaces . So if you go to the market and you say that buttons are there the people know what it is , project manager: industrial designer: and on top of that if we are having extra functionality people are willing to shell that twenty-five Euros money which we are thinking . So anyway that is the first , user interface could be of more than one type , and  yeah that means we can do the on-line changes which which cannot be done now actually . And for voice , limited vocabulary automatic speech recognition system is required and we require a microphone also to be sitting there on the remote . project manager: Do you think that performance of such systems are enough to to target well of such technologies is enough ? industrial designer:  yes , if it is limited vocabulary usually it's enough . industrial designer: Yeah we we can  target , means we can target ninety five percent accuracy or somewhere ninety seven perc project manager: Well wh  I imagine also that the microphone will be an ambiance  a  an ambience microphones user interface:  . No it it could be little d yeah it could be project manager: So it could be s a few centimetres . user interface: Well one one other thing that that speech recognition could really blow out the price for is  when you want to sell into other markets , though , industrial designer: That's right . user interface: because , I'm not sure exactly where we're gonna sell this , but I presume it's not gonna just be English speaking countries . user interface: So then you have to s you know , you have to train models for industrial designer: -  it's more like , means there are different speech technologies which are existing so D_T_W_ could be kind of which is the easiest . So you have to store some templates on the on the on the chip itself , and it's just dynamic time warping where you try to find out what it is , instead of having a model which has to be trained and being a micro-controller . We are having a power button and the switch , which is not much , user interface: industrial designer: and then we are having the which is to indicate whether the power is on or not . And then there are two kind of things which can be so one is the button interface which has not been shown because because of lack of time . So now where the A_S_R_ decoder is sitting , similarly there are different kind of interfaces which could be there . So there is A_S_R_ decoder which could be there , and then there could be another scroll button scroll scroller , and then there could be buttons , and all of them they will just do the decoding and put it in the math put it in the proper message format . And then there is there is the chip which is sitting , the green one , and it converts it into bit codes , and that bit codes are sent by the infrared device to the receiver . So this was the my personal preference was that we can have A_S_R_ sitting there on the remote control . project manager: user interface: You know I guess you could actually train the remote control as you're using it by saying you know turn volume up , and you press the  press the button industrial designer: Yeah . user interface: like  s people teach sign language to kids f well , by speaking and doing industrial designer: Yeah but  as soon as you try to put the microchip kind of thing or something the price will go up . project manager: So your your opinion is that we should go for special condition technologies ? industrial designer: Because yeah the reason is that if we go into the market means though I don't have much idea , but as he the  Marketing Expert presentation was marketing: I'm sure if you can sell a a speech recognition remote control for twenty five Euros everyo everyone will s will buy it . user interface: Actually I'm not so sure industrial designer: So if we go with just the user interface: because I'm the marketing: I'm sure . user interface: you know if I was using a remote control to , say , turn the volume up because I can't hear it very well , I don't really want to you know drown out what people are saying by talking you know when I'm when I'm instead of pressing up on on a remote control . You know if there's some there's some dialogue all of a sudden that I can't hear , I'm trying to actually find out what's being said , project manager: Yeah . project manager: Okay so marketing: Yeah but you know the the average frequency of pushing buttons , it's about user interface: Well it depends if it's a remote control th marketing: it's about eighty eighty eighty pushes per hour , or something like that . user interface: Maybe if the remote control is something that y you don't actually have to pick up anymore , that would be a a useful feature of the speech recogntion . marketing: user interface: If you can leave it sitting on the table and you don't actually have to find it , then that could be . project manager:  so if I if I kind of summarise everything we've de we we said . We need we need to have   remote control which is fanc fancy , which is  which is easy to to hand not too small , not too big . We should bring new technologies for young peoples , and  as we have  also requirements to to use  to to push thr toward the internet . And  also , a very interesting things I I I've seen on on on the one of the comp o our competitor is this wheel that we can use to navigate . So so my feeling is that re regarding costs budget we have an an an target price , it's not possible to go s to go to L_C_D_ and also to go to automatic speech recognition technologies . Because  in fact as we are targeting  T_V_ in fact we can use T_V_ screen as a screen to feedback to to give some feedback informations about what we could have . If we we don't unless we have some input some video input to the T_V_ or we have control over the T_V_ then we can't actually display that . Like if we if we produce the T_V_s then then yeah we can put you know menus up up there , but otherwise we need to actually have some kind of something sitting in between the video signal and the and the T_V_ to superimpose those those menus . project manager: don't we have contacts with  people on T_V_ or or well systems that exist that we can use ? user interface: Well this is this is another que we still haven't really defined the remote . Are we still you say we're focusing on T_V_ , but is it still a kind of like a universal remote in that it's a replacement remote control , or is this something for our own line of of televisions ? project manager: Yeah . 'Cause even if we have contacts we can't really produce a remote control that can bring up menus on other other companies' T_V_s . What's what cou what could be the cost of  well , could we fit the the targets  in terms of cost  if we go s to L_C_D_ on the remote control ? user interface: For twenty five Euro ? I think it's impossible . user interface: I think  it would be good to know if there is any leverage in that any leeway in that  that twenty five Euro because for twenty five Euro I think all we can really do is provide a very basic remote control , and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics . So I would I would like to know if there's any chance of of increasing the  marketing:  user interface: of increasing the unit price . project manager: So you mean yo you mean we we should target something maybe which is which would be more expensive but re really fancy in terms to  in terms to had to have really an added value ? marketing: What would be user interface: Yeah . project manager: so regarding the automatic speech recognition , I think this is marketing: Wha but what would be one question , what would be the goal of putting an L_C_D_ in a remote control ? user interface: Well th marketing: What what kind of information ? user interface: 'Cause you can have things like the programme name instead of the channel numbers , like an interactive programme guide . marketing: Yeah but mo most of the T_V_s nowadays show the show the project manager: They have tele teletext . marketing: the n project manager: Th th you have a teletext sin signal that you can that you can  that you can get thr through the channel . project manager: They have t most of them have teletext , but we want to get rid well one of our requirements is to  to move to teletext to  to the use of internet . marketing: So what would what would appear in the in the L_C_D_ ? user interface: So you could have the name of the programme , you could have  the start time you know where it's up to . project manager: The ti the start time , all the p all the programmes you could have  o user interface: You could have a l even a little image of you know the c you know the the m the main actors or something marketing: Okay . user interface: so you can quickly just kind of even without reading project manager: Well I don't know if this information is available from teletext , also . project manager: Well because for the same reason that we cannot  informations on the T_V_ . project manager: So so that mean w w we need an in an extra internet connection to use the remote control , if you want to browse , in addition to the T_V_ , or  or it should be a special T_V_ connected to marketing: But Yeah . user interface: Well I I think if we're gonna I think we would definitely need the internet connection because even with y I don't think you could even get teletext information from the T_V_ onto the remote control , especially if we don't control the T_V_ . industrial designer: what kind of market we are targeting ? Is it that we are targeting the replacement remote market , or what ? So the remote has gone bad and the person wants to buy a new remote or because the cost of L_C_D_ thing could be as high as the T_V_ itself . project manager: Yeah , well people go to buy another remote control when they broke n broke their , user interface: If it's a really small T_V_ maybe . project manager: and they want to go t for universal one , and they take the fanciest they can have . So the com the  the  the committment is the following , we don't go for speech recognition technology . project manager: It is up to you to go through this   this way and to to report report me back next meeting . So marketing: I think that the speech recognition technology would be cheaper the than the L_C_D_ . industrial designer: It's it's cheaper as compared to the L_C_D_ . Maybe it's cheaper , but we have no marketing: Because with the L_C_D_ you need more requirements . user interface: marketing: But user interface: Well the thing is I think I think the type of peop marketing: for the speech recognition you you don't need anything . user interface: I think the type of people that are gonna want to buy a very stylish rem r remote control with lots of new technologies are the kinda people that are gonna have you know a wireless internet connection maybe , or a you know . marketing: But then we should move to another target b because at twenty five Dollars , industrial designer: Means th yeah twenty five Euros is yeah , that's right . marketing: it's user interface: Can we can we increase the the price point of this remote control ? 'Cause otherwise we need project manager: Okay this is this is an open question for you . But I'm definitely not keen on to to marketing: To move to another target ? project manager: no no no , I'm no I'm definit definitely not keen on going to speech recognition technologies . I  that work user interface: It's kind of hard to guarantee that you're gonna project manager: It's real yeah . project manager:  you have to work on user interface , and you have to go through a trend watching


We decided not to go for speech recognition technologies because of some reasons and we are not decided about u the use of L_C_D_ screen on on the remote control because of costs . marketing: industrial designer: project manager: So you are you saved your y your presentation somewhere ? marketing: Yep . What I found in order of importance from less to more important is that people want an easy to use device . After they they want something new technologic technologically speaking , but the most what they what they find more more interesting , more or more important it's  a fancy look and feel instead of  instead of the current the current trend which was f the functional look and feel . industrial designer: marketing: So now more more cool aspect , ma more a cooler aspect  rather than a device with many functions and many buttons with instead of i instead of ha of a device which can do many things , a device which is pleasant to to watch , to see . marketing:  also Well in in Euro in in Paris and and Milan the user interface: industrial designer: marketing: in Paris and in Paris and Milan the the current trend of  of clothes , furniture and all this all this fashion it's it's fruit and the the the theme is fruit and vegetables . marketing: And also in the in the U_S_A_ the the current the mor the most popular feeling it's it's a spongy . marketing: So maybe we should we should think in in this direction , so user interface: What what do you mean by fruit and vegetables and spongy ? marketing: user interface: What you mean clothe industrial designer: Spongy means it it's like sp marketing: Fruit vegetables is the the new have you seen the last exposition of clothes in Milan ? user interface: No , I missed that one . marketing: Yeah , I I didn't miss an project manager: user interface: industrial designer: marketing: I didn't miss and I saw that the fruit , there are many fr pictures of fruits and vegetables in the clothes . user interface: Oh , they're okay so they're not like dressed as a carrot they just have like pictures of fruit on , okay . user interface: So we're not gonna have a remote control in the shape of of a banana , marketing: So te textu textures , yeah . industrial designer: But what's your suggestion how we can have some shape like that on the remote ? project manager: Well so this is in the next slide certainly . project manager: It's not ? user interface: marketing: It's user interface: So which fruit are you thinking of ? marketing: And  . project manager: industrial designer: marketing: I ha I haven't thought of any particular fruit , but the general aspect of the of the remote control may may could remind some kind of vegetable , some kind of instead of vegetable , some natur   natural object or something . marketing: But yeah it it depends on the project manager: So maybe you maybe you can display a banana on the L_C_D_ . user interface: Oh , so you want the remote control to be the shape of a fruit , project manager: user interface: or you want just some kind of like fruit logo on the industrial designer: Means buttons are in the shape of fruits , marketing: Yeah maybe the shape the shape industrial designer: buttons are in the frape shape of fruits or something , apple , banana , something like that . marketing: No , not n not not too much focus , not too much focu not n not too s not too similar to a fruit because next year the ten the trend the trend will be different . marketing: So we shouldn't be at re really attached to to the trend user interface: So something that looks half like a fruit and half like an elephant . user interface: But okay , marketing: user interface: I'm not , I'm not really sure if  that would really appeal to everyone though , maybe just to fashion gurus , like maybe just like a little bit n a little fruit picture somewhere in the corner , but I don't know about  I dunno how ergonomic a , an orange is . I think in my opinion we should focus on on young people because they are more open to new devi new devices user interface: To fruit ? marketing: and also yeah according to the marketing report ninety p ninety five percent of young people was was was able to to buy a a n a cooler remote control . user interface: But is it  is fruit cool ? marketing: What ? project manager: That's a question . marketing: What ? user interface: Is fruit cool ? marketing: Yeah ?  Is the new trend of the user interface: Well I guess , you know , Apple has the iPod so , imagi marketing: user interface: just 'cause they have an apple on their on their product , doesn't mean fruit is cool . marketing: No I think we we should think about a a shape with it a device with a shape of some user interface: Okay , but it has to be easy to  to use though and to hold you know , you don't wanna pear or a watermelon . Don don't you think we can find  the shape of a fruit which is handy to use ? user interface: Well , probably the only thing is a banana that I can think of , industrial designer: Banana . project manager: user interface: So , but  you also have to you have to also have , fit r all the buttons and you know . user interface: The thing is you have t normally with  with buttons , they have to be at some point attached to a circuit board so if you're gonna have things like on a cylindrical kind of device it may be difficult to kind of to build . marketing: Yeah but I li I like your idea that we shouldn't have a lot of buttons b buttons so project manager: Okay . Yeah and you you you will not have pla enough a lot of place to put a L_C_D_ on a banana also . marketing:  do you want a an L_C_D_ with twenty five Euros ? project manager: Well , you're the Marketing Expert you should tell us if it is too much or not . user interface: Well , this is marketing: I think Well , according to the to the report people are more interested in in a fa fancy look and feel and in a technological inno in innovation , project manager: marketing: so , I will give more importance to the look and feel than rather than the project manager: So So you you you suggest to go f marketing: new inputs and also it's I'm not convinced about this L_C_D_ because you need  internet connection , you need more things , it's not just buying a new control re remote , you need buying control remote , buying  project manager: Okay . project manager: you're simply looking s to a remote control that looks like a banana with few buttons with only a few buttons . So I received an email  around lunchtime letting me know that the brilliant minds at our technology division had developed an integrated programmable sample sensor sample speaker unit ,  which is a way for you to have a conversation with your coffee machine and or remote control . industrial designer: But it's just a speaker right ? user interface: It's no , what it is , it's it's very industrial designer: It's not a microphone . user interface: It has a has a microphone , has a speaker , it's got a little chip and it allows you t industrial designer: Actually I'm not reading microphone there , so that's why you can all have conversation , it just to speak to you . It means that it can recognize , it can do like a match on a on a certain phrase that you speak and then can play back a phrase in response to that . user interface: I guess you could build that in , you could you could link the the recognition of a certain phrase to some function on on the remote control . user interface: But basically the thing is , we have this technology available industrial designer: In-house . user interface: but the thing is obviously there's still gonna be a cost if you decided to integrate that because you still have to pay for the c production of the components , industrial designer: - , user interface: so  it it but it basically means we c we can kind of consider this from  you know  a theoretical or usability kind of viewpoint without worrying too much about you know how to develop it because we have this already done . user interface: Whilst you know , some people might get annoyed if we  if we just dump it , project manager: I there's something that I unclear really understanding . Is this a technology that recognize keywords speech keywords ? user interface: It's it it's no , well , it's it'll recognize  I guess keywords , but you know keywords in a certain order like a phrase . You train it for a certain  , for a certain phrase , you say the the example they said that they have  up and running with their prototype is  well they've actually integrated into the into the the coffee machine that  that we're producing is , you can say good morning to the coffee machine and it can recognize that phrase and it'll playback good morning , how would you like your coffee ? project manager: And it's just to , it's just to playback something ? user interface: Yeah . So actually that was a bad example , 'cause it doesn't actually ask how do you want your coffee because it can't really understand the response , so . user interface: Only , like , only in the sense that it it can recognize a set a set target kind of word an project manager: Yeah . user interface: It's designed it's designed as a fun kind of thing , project manager: Yeah yeah . user interface: but I guess you could use it as  as a way to implement  project manager: So it it's c  it it marketing: Yeah but you can u project manager: it is a   easy  a fancy thing that you you can bring to we can bring to the remote control that will not have any  user interface: Completely pointless yeah . project manager: yeah comp completely pointless for the inter for from the interaction point of v point of view . user interface: marketing: Yeah but the can we use it for saying okay , channel fifty , channel twenty ? user interface: Well yeah , that's the thing , if you can but you have to pro though I think it's a fairly simple design so you would have to record into the device every possible combination , you have to s tr train it to l to learn channel fifteen , that whole thing , not just the word channel and the word fifteen , it doesn't have that kind of logic in it . So this is so this is this is much more than tak taking this technology , bringing it to the remote control and using it . So if if if it is something that you can we can bring easily and to put it into the banana remote control user interface: Yeah . user interface: I  I I I don't think it's worth it though , I think it doesn't really add much to the functional design and it's it's it's not mature enough to use as a speech recognition engine , so project manager: Okay . So if we can just move on to the next slide , I've just done a quick mock-up of   some of the features of our potential funky-looking  remote control marketing: project manager: It doesn't look like a banana at all . user interface: Well , you see , I was I was unaware at this point of th of the fruit focus , project manager: Yeah . project manager: But you you can fit i you're saying now you can fit it to marketing: Looks like a tr look likes a a tro a tropical fruit . user interface: Yeah , well , this is actu this could be a genetically engineered fruit that's designed to be you know square so that it packs tighter in the boxes . user interface: But  , I've just indicated here , we could have actually two scroll wheels , 'cause I think the scroll wheel is a fairly  key part of , you know , industrial designer: Stable thing , that's right . To have , user interface: I think everyone has has agreed that it's that it could be quite a useful  thing , so . user interface: But I think it's important , you know , to have two scroll wheels because , you know , you want one for for the channel , but you also want one for for the volume , project manager:  . user interface: because it's it's the volume i it's , you know it's very handy for it to have  instant kind of  feedback  and response , so . user interface: But  , I've also included this turbo button because I think , you know , every design should have a turbo button , and well marketing: What's a turbo button ? user interface: so this is you know , a unique problem with with televisions is that if you have this scro this scroll wheel for the television , the  the tuner on the T_V_ is not gonna be able to to switch between stations as fast as you can scroll , so you know , the th the person might want to have a  Might want to be able to scroll past television stations without seeing what's on them , in which case it just waits until you stop scrolling and then , you know , displays that station . Or they might want to scroll and and have a quick glimpse of it , even if it lags behind what they're doing . marketing: It con it controls the speed ? user interface: Yeah , so with this turbo button you can , say , skip over t channels if  , you know , if I'm if I'm going if I'm scrolling past them and you know , it's  , you could have a little red light that comes up when they press it so they feel you know it's really going fast or whatever . project manager: user interface: So yeah , that's  , those are the two important  features I think we need on the remote , industrial designer: You know , i it could be , you know , if we if we wanna have like a very cheap kind of device , we could either consider that maybe we want to sell this as a very , if it's gonna be a banana , you know that's a pretty gimmicky kind of thing that doesn't have that much functionality , it's just you know a couple of scroll wheels and a button cause it's hard to get so many buttons on a banana project manager: It's enough . user interface: and it's still very it may even be for most for some people more functional than their current remote , but if they have these scroll wheels , so ,  you know , what other buttons do we want ? industrial designer: user interface:  we could have well , I guess you need an on and off switch , project manager: Switch on . user interface: but you could you could o you could turn it turn it on by taking the top off the banana maybe , you know , it's kind of like a spy kind of flick thing . project manager: So i it looks like we're going completely to forget about the L_C_D_ thing . user interface: Well , that's the thing , as have we decided that we can only spend , twenty five Euro ? project manager: I think that user interface: Well not spend , but you know , charge twenty five Euro . project manager: We can't use that to to comman co communicate , industrial designer: Communicate . project manager: it's just a thing marketing: Yeah , but we can say channel twenty five . marketing: No ? user interface: But then you have to have a template for every channel , for a hundred channels , you have to be able to to recognize industrial designer: Well , I f I think it's probably more than , than our can handle because it's designed for a coffee machine , you know , to say hello in the morning . Is it design for a coffee machine ? user interface: Well that's its current application , I would presume that it's kind of , they wouldn't design it to handle a hundred things th so . project manager: You want to g to move to your slides ? user interface: But  industrial designer: Yeah , that's right , yeah . project manager: You're finished ? user interface: Well I just I just made the point , I don't I don't know if that speech recognition is , you know , even if we can do it , I think it's not really appropriate for  television environment . user interface: But  I did have one thing from a previous meeting , you were talking about  being able to find the remote control marketing: Yeah . user interface: and I was talking about extendin being able to extend the remote control by having you know , a base station that can control other things as well . user interface: It might be useful to have some kind of base station , even if it's just you press on a button on it and  and the remote control starts beeping , you know , this is a way of finding the remote . user interface: Y in that case maybe the maybe the speech recognition the speech thing could be useful just to say I'm here project manager: Exactly yeah . user interface: but  it's probably a bit of overkill if you could just have a a beeping industrial designer: So it's a speech synthesis kind of thing , user interface: It's speech industrial designer: something has been  stored and it's just  spoken out . user interface: It's it's speech synthesis and s it's speech kind of , not really speech recognition , but kind of pattern matching , yeah industrial designer: So I was of the idea that we can have two kind of power supplies , one is the usual batteries which are there , they could be chargeable batteries if there's a basis station kind of thing and on top of that we can have solar cells , when the lighting conditions are good they can be used so it'll be pretty  innovative kind . Then  we need plastic with some elasticity so that if your if the remote control falls it's not broken directly into pieces , there should be some flexibility in t user interface: I guess that fits in with the spongy kind of design philosophy . Then controls for the traditionals u traditional users we can have the push buttons so that they don't feel that it's an alien thing for them . user interface: So , just one second , when you say double curve , what do you actually mean ? You reckon you could like draw us a thing on the , on the whiteboard 'cause I'm not sure industrial designer: Double curve is , you have curves on both the sides if I'm right . user interface: Okay , but like , kind of convex or concave ? industrial designer: So , it could be curve , so it could be convex , conve concave , depending on what what we want . industrial designer: These are the three things , and there are different materials , with plastic you can have double curve but with  certain other materials we cannot have double curve . So there there was  there were many other materials like wood , titanium and all those things , but plastic is I think is the most appropriate one , project manager: Yeah . industrial designer: it'll bring the cost down user interface: Although , you know , wood could be  quite a stylish  option , industrial designer: and anyway it's user interface: if you take like , nice quality kind of wood that's got a nice grain and you kind of put some , some varnish on . project manager:  but i but there is no elasticity which could be industrial designer: Wooden cases user interface: Well it depends , you have the outs the wood itself is not gonna break so you don't have to worry too much about the case being broken , project manager: Yeah but the components inside . Yeah but inside you know you could have you can still have some kind of cushioning that's not visible to the to the user . project manager: And also  user interface: And  you could also , you can have just a very thin veneer of wood as well . user interface: That's true , but are we set on the banana idea ? industrial designer: project manager: Well it look like marketing: Actually project manager: it looks like you are all targeting that marketing: I was thinking that the user interface: project manager: yeah ? marketing: the shape of a banana is not it's not really handy . marketing:  I don't know the name o o in English  This industrial designer: Is it an e apple which has marketing: it's not a fruit it's a vegetable . user interface: Ah yeah , marketing:  user interface: is it what's it in French ? project manager: Poivron . marketing: Oui c'est ca user interface: Yeah , okay , so capsicum or pepper . project manager: But  they do d marketing: And it's al it also suits with the double curve for easy of project manager: Yeah . user interface: I don't know , it seems a little bit kind of bulky to me , like project manager: Yeah . marketing: No ,  in a project manager: It's not re it user interface: like with a banana you can have project manager: you you think it's really fancy and fun ? You think that young people that are marketing: I'm sure it's fun . More than a banana ? marketing: But banana is not so handy , user interface: Well industrial designer: Banana is more handier as compared to this I think , and to capsicum . user interface: But like a banana you can you can be holding like this and have the scroll wheel kind of on top project manager: Yeah . user interface: and just roll it back and forth like that , project manager: It's kind it's kind of it's more  user interface: but with  I don't know how you would hold a capsicum and project manager: it's really ergonomic , it's fit in the hand and you've a lot of surface to to put the controls . industrial designer: Okay , so push buttons for the traditional users so that they don't feel they are alienated , just and a scroll button with push technology for channel selection , volume control and teletext browsing . These are the three scroll buttons which are already available with us in the company and we we can go ahead with that . Then  there are different kind of chips , one one is the basic chip and the regular chip and one an adva advanced chip . And  regular chip supports speaker support , so this functionality could be used for tracing the mobile phone which has been misplaced . user interface: So is that , when you say speaker support , you mean it just has some output pinned which which which kind of industrial designer: It could be a beep kind of thing . user interface: Okay , but the speaker is actually attached to the to the chip in some way , or is just the the signal ? industrial designer: Yes , yes , that's right , it's it's onto the chip , user interface: Okay . So are there any issues where we place this this chip to make sure you can actually hear the the speaker from the outside of the banana ? industrial designer: That will be the volume control I think which which a user shou it it should be already pre-defined . Yeah , but the speaker , if the speaker is actually on the chip , then if it's too far away from the the casing , or if the casing is too thick , then you may not hear the the speaker . industrial designer: As or as hearing is concerned , we can have some gap at some place , user interface: Yeah . So that's something we have to keep in mind with the actual physical design is to keep the the speaker close enough to the outside . And  these were the findings which I I saw with the web web , that user wants to have control more than one device wants to control more than one device from the same remote control , so our T_V_ remote can have little extra things to support additional devices like V_C_R_ D_V_D_ players which are usually attached with the T_V_ , because users are like this and they don't want to have one remote control for everything , so with this additional little , we might be having slightly better market for us . user interface: Although , if It depends , if we like , if we are concentrating on like a fruit design , then maybe maybe we wanna sell a collection of fruit , you know , like a different fruit for each device . user interface: Cause that , you know , that sometimes people like to collect  you know things that of a similar type . marketing: I think that would be funny at the beginning but after one month you will be tired of be surrounded of fruits . user interface: project manager: industrial designer: And  as well as I could see on the web the scroll button is becoming really  hot thing s project manager: Okay . user interface: Well marketing: Actually I I didn't understand very well this trace speaker lost control . Now let's say marketing: So you you have to buy two things , the banana and the basis station . industrial designer: It's like a telephone handset is there and the basis station for the telephone hand set is there . So now what user gets additionally he doesn't have to buy batteries , they're rechargeable batteries , so over the period of cor time he'll recover the cost . So you're having the basis station and there is a button , if you press that button wherever the remote it'll start beeping so you know where the remote is . user interface: I think it's kind of people would find that worth it even if it wasn't  a recharging station , even if they didn't have to buy extra batteries , you know . industrial designer:  this is basis station is nothing more , just it's a wire which is coming from the main cable and  you're having one socket on which the thing sits . user interface: Although you do need to include R_F_ kind of circuitry in the remote . Anyway , we are not using really advanced technology , L_C_D_ has already been ruled out , A_S_R_ has been ruled out . I'm just wondering actually , 'cause , you know , I this whole fruit thing with the banana , it's  it seemed like it first seems a bit kind of  niche , like only a few people would really want a banana , industrial designer: And user interface: but what if it was kind of  a stylised banana ? You know , rather than having it kind of you know yellow and really looking exactly like a banana , you could make it kind of silver . And  , you know to give you kind of the idea of a banana but without it looking you know completely kitsch . user interface: Well , you know , I don I don't know how many peop industrial designer: marketing: project manager: If you make something that looks like a banana it should have the colour of a banana . No , I I industrial designer: A yeah , otherwise it'll be mis means you don't get b any feeling then . industrial designer: It's neither a banana nor a user interface: Yeah , like this colour this colour Maybe , you know , maybe like still in the shape of a banana .  , but you know , just maybe maybe not exactly the same texture as a banana and just kind of , you know because the thing is it's gonna be a little bit difficult to make  to give like the texture of a banana anyway and to k to have the exact shape . I think if you're gonna not be able to do it properly you may as well do it in a stylised way that just looks a bit more kind of , you know , twenty first century rather than sixties or seventies . Before before st before ending the meeting I'd like to to draw some sketch about the pro future prot prototype . project manager: Well no , not not you , you can finish your slides before industrial designer: Okay . Anyway , users'll be so the findings is users'll be very interested in our locator device to find their misplaced remotes . user interface: project manager: So I I propose that you go to the whiteboard user interface: Yeah . project manager: and we're going to report all the ideas we had we had during this these presentations just to draw some sketch about what will be the prod final product user interface: Okay . project manager: and  where Superman go banana and  user interface: project manager:  extra func functionalities such as wheels ,  the speaker unit  well not in order not to lost the  the device , industrial designer: project manager: I do I don't remember you call it ? industrial designer: That's right . user interface: Yeah , so , I guess you wanna hold like the way the end of the banana you wanna kind of hold as ma you maybe wanna kinda hold like a gun rather than 'cause you don't want it to point kind of towards the floor . user interface: So you know , so if you have like marketing: What about what about this shape ? More or less . project manager: I if it i if it has really the model shape of a bana you could marketing: Yeah , but how many buttons do we need ? project manager: the the starting is good but it could it should have more the shape of a banana if you want to point really a at the thing . If you don't want to to to do that movement which is which is difficult if you don't have to do it in fact , it's better . So ti time is running , industrial designer:  what about a project manager: we have to we have to we have to to move forward . user interface: So project manager: We have a a basis  , how do you call it ? industrial designer: The base station . user interface: okay , so I guess we need , you know , something that can fit a banana shaped object . user interface: Okay , so it's  project manager: So we that means we need a button on th on the on the basis . So we are going to add  also  you as you suggested the whee some wheels to control the volumes and channels and your tur turbo turbo  button . Yeah , which I think it's it's probably best actually on the on the underneath of the the device , industrial designer: Turbo button . user interface: so you have project manager: And the and the wheel a a at the level of the thumb for instance . user interface: So yeah , you need one one here and one on on the other side , so you got volume an and channel . project manager: Oh , just the switch , industrial designer: Remotes don't have power on off switch . They are not going to cost you much , everything is in-house and now you don't want the traditional users to be apprehensive of this . user interface: Well , I dunno if the traditional user is gonna buy a a banana remote in the first place , you know . user interface: Y  you need to kind of keep it  industrial designer: But you know our targets are very high , means fifty million Euros is the profit which we want make . marketing: What about user interface: Yeah , how many of these did we wanna sell ? I can't remember , industrial designer: Twenty five . marketing: user interface: Yeah , but how many units did we need to to sell ? industrial designer:  forty th four . project manager: The next step is to go for to f is to go to  to building a prototype , based on this , okay ? user interface: Okay . You have to  work on the look and feel  design and you have to work on the user interface , in fact you two you have to work together to model the first  f first prototype . user interface: project manager: Okay ? marketing: I wo what about adding the this word spotting , keyword spotting recognition saying volume up volume down ? project manager: It's too difficult . marketing: It's too difficult but people like innovation and that's really  innovative and I don't know if it would cost a lot , just a few five words . project manager: It's not a possi it will not be possible to implement it for the next prototype , so t it's in the next prototype so let's skip it . project manager: Yeah , maybe , for the n if if if it it works well , we'll go for  an orange one


user interface: project manager: So we should have our final meeting about the detail designed of detail design of the product of the remote control .   just going to go quickly through the minutes of the last last  meeting then we have a p presentation of prototype of you two , sounds interesting . Then we'll have to go through finance evaluation of the of the cost of the thing and  hopefully  we should fit the target o tw of twelve point five   Euro . No L_C_D_ , no speech recognition technology , okay , we went through a b to a banana look and feel for the remote control . And also the use of a basis station for battery ch charging and  also to  call the to call the mot mote remote control when it is lost . user interface: Yeah so  following our decision to  make a yellow well to make a banana project manager: Yeah can you show it to the the camera maybe . user interface: remote okay so we actually have a industrial designer: You can pull it out first , maybe . user interface: We've well first first of all we made a an attractive base station  with a banana leaf  look and feel  and  project manager: user interface: bana sit the banana sits in there k you know nicely weighted so that it's not gonna tip over and  this is the remote itself , it's kind of it's it's ergonomic , it fits in the hand  rather well . We've got the two   scroll wheels here which you know one on the the left for the  volume and the one on the right for for the channel and  underneath we have the  the turbo button which is in like a nice  trigger position for you know for pressing quite naturally . project manager: What's the use  of the t turbo button already ? user interface: This is when you when you  are scrolling the  through the channels you can tell it to to skip th past channels that you quickly rather th project manager: Ah yeah yeah an then you stop when you stop it stops . If you take the banana as such and  you press the turbo button , so it switch ons the switch ons the T_V_ . user interface: So rather than having  an extra button for  for the on off switch you just use the turbo button . user interface: and you can use the the channel selector scroll wheel as  project manager: To navigate it through th through teletext . marketing: But if you want to go to page seven hundred ? industrial designer: That's right , that's right . marketing: How man user interface: Well then you can you you have like a little  number selection thing , you press the the the teletext button  to move between  the fields and then you can just scroll the number back and forth so you have s you go you scroll to seven and then zero zero and then you can  marketing: I don't understand it . Can you repeat it ? user interface: Well you can you can press press the teletext button industrial designer: user interface: and then you then you can you can f industrial designer: So then then both the scroll buttons they are for teletext browsing . industrial designer: yeah , user interface:   industrial designer: once you press the teletext button then the scroll buttons they are more for teletext , they are no more for channel or vol volume . user interface: in the  in the base station we have the the button at the front for  for calling the  the banana . project manager: And the the leaves plays the roles of of antennas ? user interface: Actually they do . user interface: That's that's yeah that's  that's form and function in the one in the one  object . So it always means , whatever the rays goes by they they get reflected and then you are having a better coverage . marketing: user interface: But yeah that's  that's just like that's an attractive  base station . industrial designer: And for the power source we are having solar cells and rechargeable batteries and this and  the basis station is going to have the input from the  power line for for charging the batteries . marketing: Ok industrial designer: And we have put these different colours so that people don't mistake them mistake it as a banana . user interface: industrial designer: Otherwise it's you know a child comes and so marketing: Okay . user interface: I think a child would try to eat it anyway , so maybe we should industrial designer: Yeah . project manager: So for the power source , apparently you still you you want to use both solar cells and batteries . So user interface: I don't really know if the solar cells are actually necessary any more if you have a recharging base station . project manager: Yeah , where are going to where are you are you going to place them ? industrial designer: - user interface: If I was gonna place them I'd put them on the on the top here since that's like  the black bit project manager: You have enough surface ? You user interface: but yeah I don't I really don't think it's necessary to have the solar cells anymore . project manager: What will be the autonomy ? Roughly ? user interface: The what sorry ? project manager: The autonomy . user interface: What do you mean ? project manager:   how long does i how how how long can it be held off a station ? marketing: How long the how long the bit the batteries long . project manager: Yeah , so it's user interface: Yeah but y people don't like to put it back in the base station all the time people leave wanna leave it on the couch so industrial designer: So when when you are making it on project manager: It's used only when you industrial designer:  . Pricing is was a factor so that's why we have gone for a regular chip only not the advanced chip . Looks a bit industrial designer: You want to have more functional buttons ? marketing: Looks a bit puzzled  I dunno how to say that . marketing: You the the b the buttons change h h their function depending if y it's teletext or not industrial designer: Not not many , we we want to keep it simple . So that this button fo is for teletext which is usually also the case , that usually there is a teletext button and once you press that , the channel buttons , they baco become the scrolling buttons . marketing: And the volume button will will become industrial designer: It's up to you , means . project manager: Well in fact b both will be could be useful , navigating through teletext . industrial designer: Now that Means let's say this this can move the the larger digits and this can move the smaller digits . marketing: And what about people who want to use digits ? Butto real buttons ? project manager: Wow . So there was there was a constraint that the surface area which we have on this banana on one side because of the shape . marketing: industrial designer: So we are targeting a segment which is which is just very trendy kind of thing , they they don't care about the buttons any more . Because have you thought about configuration and all this kind of  stuff ? user interface: It's all automatic . project manager: So your slides are ready ? marketing: S project manager:  you're four I think . And each criteria is will be evaluated it's  logical criteria so we must users must say i if it's true or is or if it's false in a in a scale ranging from zero to seven . project manager: So to have in order to have enough granularity marketing: Sorry ? project manager: it's in order to have enough granularity in the evaluation . I think I sh I I could write the criteria in the on the whiteboard ? industrial designer: marketing: Okay let's let's evaluate if it's fancy or industrial designer: Yeah , it's fancy , according to me . industrial designer: So you can add seven plus six plus seven plus user interface: project manager: No , wait . user interface: Five , maybe maybe maybe six it's it's I guess it's project manager: Okay , six point five . user interface: I'd give it a six like I'd I think it's probably more handy than my current remote , 'cause of the scroll wheels marketing: Six . user interface: but maybe loses the point for not having you know the extra buttons when you reall if you do need them for some reason but you know you can always use your other remote . marketing: I would say project manager: industrial designer: user interface: Well it depends when you say functional , do you mean it does what we want it to do , or d does what it does , you know , can it make you coffee ? marketing: Everything ar project manager:  for a remote control , does he have all the user interface: You know . marketing: Actually I don't know what are the r the real specification of a of a universal remote contro user interface: Well it's not a universal remote . industrial designer: We marketing: Ah it's not an univer but it's for all kind of T_V_s ? project manager: Yeah . user interface: Well all T_V_s but only T_ only T_V_s I guess . user interface: Obviously there are some outliers so marketing: So four ? project manager: Okay cool ? Cool device . user interface: Which industrial designer: For a T_V_ the most important feature which I felt was the locator which is a cool feature . We don't have L_C_D_ for it but that we decided we don't want to have . marketing: Sorry , I have them user interface: Alright , now here's the sixty million Dollar question , project manager: user interface: well , twenty five twenty five Euro question . user interface: What do you what do you guys reckon ? marketing: Of cour Of course the most difficult question for the end . If i i it depends , if you live in in Switzerland or you live in project manager: Yeah , so the target price is for all Europe , or only for rich countries ? It's more targeting U_K_ or marketing: I don't know . Wha the initial specifications were for the whole all Europe or user interface:  project manager: So this is selling costs , not production costs . project manager: Aw , should be nice in your industrial designer: Why ? user interface: I don't want a banana on my living room table , a banana remote . industrial designer: Anyb anybody who comes here anybody who comes to your home he'll at least ask once what is this . user interface: Well , you know , it's it's handy , it's ergonomic , but it's a banana . project manager: Well , don't forget well , don't for don't forget who we're targeting also who are f f who are wh industrial designer: Youngsters . project manager: yeah , youngst youngst user interface: Yeah but it says I , I would buy this , so . I would buy industrial designer: project manager: Okay you're you're crazy teenager and you like fun things . user interface: S s industrial designer: Or might be it does some other kind of thing but user interface: Still I I'd say two . I don't think I at any stage in my life I would want a banana remote control , really . project manager: Okay so you s you give user interface: I can say , maybe there is a market for it , I dunno . project manager: So what's the new question ? industrial designer: And you have saved it ? marketing: So yeah upload the industrial designer: You'll have to reload . If you really need an universal remote control or if you would change your remote control for a n for a new one . user interface: If I had t if I had to spend twenty five Euro , if that was like my limit , maybe I would buy it . industrial designer: They're not going to be as And they they might not be a as easy as this marketing: user interface: And it yeah this is gonna f you know handy to use . industrial designer: S user interface: Although it still has it still has the word of course at the beginning industrial designer: I go slightly up . project manager: W we have six , five user interface: I'd give it I'd give it a project manager: Three user interface: I give it a four now . industrial designer: marketing: Six ? Six ? project manager: So we are six , five , four industrial designer: Six , five , four . project manager: So and last question , will I change my rem change my remote control from Mando banana . If it was change my remote control of my D_V_D_ player for a Mando banana then I would be more inclined to project manager: It's for the T_V_ . user interface: but  'cause it's really bad but  marketing: user interface: I'd say a three . marketing: Who is the outlier ? user interface: marketing: Wh wh you said five ? project manager: No no you say five , he is the outlier . marketing: I don't know if it's a user interface: It's not very promising but you know we're not young trendsetters . project manager: Well maybe we should we should  have a look globally glob marketing: Because the the last two questions is much more important than the rest actually . user interface: Is there some some formula you're using that says you have to sum them up ? marketing:  no I didn't anything . We can had  have a out of these numbers , which which is that well we should go for it . project manager: Problem with connectors ? marketing: Do you want me to sum user interface: No . marketing: o I think it's not user interface: I think it it kind of you just lose information if you sum it , so . We are going to go through so this is the number the  number of components we need for this thing . project manager: Okay so let's let's go let's go let go through all the lines . user interface: Well maybe dynamo is like you have to actually project manager: Ah you have to ah okay I see so kinetic is really  shaking the banana . So we are user interface: Well actually that that no that sample speaker is not we we're not using that , we're just using the the very beep simple beep , project manager: The beep . project manager: So don't we need a industrial designer: And we have sev project manager: Oh there is no listing for r radio frequency thing . project manager: So industrial designer: So we we'll put some extras , if there is something . user interface: no , it's it's double curved , it's got a c , it's  industrial designer: Oh it's got all the directions project manager: No . user interface: Well d yeah it's monotonic but marketing: industrial designer: It's got a direction . user interface: it's got but if you hold it if you hold it that way that's two curved , one on this side , one on that side , but they're opposite sides . user interface: This is actually  this probably marketing: Actually what's the differen user interface: this probably actually costs more than three project manager: Yeah so let's put one here in the then instead of single user interface: if you industrial designer: Okay . user interface: Well no didn't we say we wanted to do a rubber project manager: No , it's too no . Well we we'll come back we'll come back and see if we can fit it in . marketing: Actually whe whe when you wrote regular chip you should put two , because there is another chip here . project manager: It's just industrial designer: And the receiver accepts it and that's it . user interface: It's a recharger thing and  project manager: Okay w we didn't think a thought about  integrated scroll wheel push buttons . user interface: Well I actually did  think about it myself but I thought you know because you could potentially you know you could be pushing it down as you scroll it for a instead of a turbo button project manager: Yeah , user interface: but you know the turbo button does add that extra class . So  if we're if we're over budget then maybe we could we could rethink that . So no L_C_D_ , so for we have no button supplements , right ? industrial designer: Yep . project manager:  well in fact could we could not we consider this button as a button supplement because oh no , these are these are for colours , co and special forms , special colours and special materials . No we're not project manager: So user interface: we don't need anything special for the buttons . So first thing which we should take care of is , user interface: Make it plastic instead of rubber . project manager: So mayb in fact n we have to put two here marketing: project manager: because it cost nothing . project manager: industrial designer: So might be ninety centimes for the the remaining things which the cord and everything which'll go project manager: Exactly exactly so we have margin for that stuff . user interface: So what do we do with the extra profits ? project manager:  we'll invest in R_ and D_ . user interface: No it's people in in in Milan and  in Paris that are gonna buy it . user interface: project manager: This is what we which you can  industrial designer: S Detachable battery . project manager: Exac Well in fact I I did not know I didn't know really what to say here . marketing: user interface: industrial designer: project manager: If  if you have any ideas of what we can we can say . So I don't I don't I don't understand what what they mean by satisfaction  and for and for example . user interface: project manager: Should it be more like  like a status of of the these meetings in fact . project manager: Yeah well in fact  we we use a little bit the white board and the digital pen , not that much . user interface: And  but I think one thing we m missed out of this whole process was a  like a focus group with the actual people we're targeting . industrial designer: user interface: We needed some of these kind of young trendsetters to come in and play with the banana and you know see if they project manager: Yeah . project manager: So maybe you should we should do a kinda evaluation in the streets like asking to young peoples well , do you like to have a banana as a remote control . Because it it would also be interesting to  you to know find out if we have a market in really young children as well , to see you know how to how to market this thing . user interface: 'Cause you know if well  maybe you don't wanna give all your kids their own remote because they'll be changing the channel all the time but you know maybe in some households where there is you know a T_V_ for each kid , then you know , banana remote control could be fun for them as well . So but I think that's something we need to to work on next time is really finding out more about the target market . Any any new ideas we could  we could investigate next time ? Dunno , oranges ? industrial designer: Yeah . Because I think it's just the optimal , what we have done for the cost which we are looking forward to . user interface: Well just the the the circuit board that we're using inside , marketing:  all we have is two push buttons and two scrollers , do we really need an integrated circuit to project manager:  . marketing: For you said if it good for D_V_D_ then I would user interface: And also fo you know for mood lighting and and stuff , that would be rather cool . I think that's actually something that should be in version two , is the ability to you know to control things other than the T_V_ industrial designer: Integrate . Maybe maybe we can hassle the the production department to to make a a real prototype that we can use at home to to evaluate


project manager: And you are ? In the project ? industrial designer: in the project I'm supposed to be the technic . user interface: My name is Hamed Getabdar , and  I'm going to be Interface Designer in this project . project manager: So , so today we are doing a short meeting to present the project , so  We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So it should be , of course , new and original , and  it should be trendy , and user friendly . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So ,  So what's  what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way .  so now we are going to to get used t to to the tools we are going to use all during all this project . project manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Well sh should I draw the picture of the animal ? project manager: Yeah , yeah , you can draw the picture , of course . I had to first  write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? project manager: marketing: industrial designer: Okay it's your turn to marketing: Okay , okay . project manager: user interface: marketing:  I probably like cats the most because they're cuddly and furry and  playful . C could we put it here , to make it as straight as possible ? user interface: project manager: industrial designer: Ah probably not . Should I clean ? marketing: user interface: Okay , I think like horses  because they are strong and beautiful , so if I want to write it here , I think I can . industrial designer: You won't draw them , or ? project manager: You can draw it , if you want . I'm shameful project manager: marketing: Oh that's good , it's good . project manager: so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . marketing: Well , from experience ,  I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press .  and and normally you only every use , you know , on a T_V_ remote you only ever use , mostly , you know , f four or f six buttons .  first would be that in current remote controls there is no back light , so if you are if you are  playing with this in the dark room it's it's probably worth to to have something like  back light . industrial designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . And the second thing , f second point from me would be that in a normal remote control there is  there are two buttons for volume control . marketing: Is that because the of the discrete volume levels , or is that industrial designer: Yeah , but I can reach In  one second I can mute it down , or or make a high volume . project manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly marketing: Yeah . project manager: and it can industrial designer: If it drops to the floor then it starts to scream . project manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and industrial designer: Yeah , f It depends what what you feel about that . industrial designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . project manager: Yeah so you can user interface:  I Yeah , project manager: Do you have something ? user interface: just a simple experience . I  I prefer  remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune .  the the interface interface developer will work on the on the design of the remote control , start to to have new idea and industrial designer: Which i which is Hamed , ? project manager: read about industrial designer: Okay . project manager: So ,  marketing: project manager: For the User Interface Designer , which is Hamed  , user interface: project manager: And for the Marketing  Manager , I dunno , okay , which is Bob ,  you are going to try to to find the user requirements f  for the remote control