we will start with the  Manager Expert wi who will talk about  user re requirements , whats user needs and what it desire for this devi device . marketing: Okay , so basically I'm gonna present some findings of a study we conducted  into  what users want in this remote control . Oh that's okay , it's jus marketing:  so first of all we what we did is we  conducted a an experiment with a hundred test subjects .  we put them in a in our  usability laboratory and got them to , you know ,  play with remote controls , and also to complete , after they'd done that , to complete a questionnaire  to tell us what they like and what they don't like in remote controls . So basically  the major things we found out was that  basically users don't like the look and feel of of most remote controls that are currently on the market .  they , you know , seventy five percent of the people we we  did the experiments on , found that rem remote the remote controls that they'd used in the past were ugly .  they they didn't match the operating behaviour of the user , that is , you know , the the way users use remote controls when they're watching T_V_ .  and thirdly they say that w half of the users that we  tested said that they only used ten percent of the buttons that  are on remote controls .  so we collect we also some collected some usage statistics  based on how these test subjects were using their remote control . And from this we basically came up with the figure that the channel buttons , the channel selection buttons are the most by far the most used buttons on the remote control .  and you can see they're used a hundred and sixty eight times per hour on average , while the user's watching T_V_ . industrial designer: project manager: marketing:  the closest button that was used , well the cl the button that was used that was closest to the channel button was the teletext button ,  which was used fourteen times per hour , followed by the volume button , which was four times per hour , all the other , all the other  buttons , such as ch  audio and picture selection  configuration buttons and things were used , you know , l approx well less than or equal to one times per hour .  we also asked users  which buttons had the most importance to them , you know , which which buttons they felt were the most important buttons on on the remote control . And basically they came they said the channel , volume , and power buttons had the highest relevance to users ,  note that only power was very infrequently used , it only had a b a a fr usage frequency of about one times per hour , but users ranked it as having a very very high relevance .  and the audio and picture settings had a very that well the users thought that  w the audio and picture settings were very  weren't very important to them  , and they used them very infrequently a as well . And fifty percent of the users said that  what frustrates them is losing the remote control  somewhere in the room and not being able to find it .  they also said that it  it takes a lot of time to learn a new remote control , especially when there's many buttons and it's a , you know , a c a a unintuitive interface .  and then thirdly , they some users commented on the fact that the the you know the way that you have to hold and press buttons on a remote control ar are bad and  cause u repetitive strain injury . We also asked some users about some specific features that they'd like to see in the on the remote control . In particular , do they want an L_C_D_ d display , and secondly , do they think speech recognition  is a useful feature to have on a remote control . project manager: marketing:  basically our findings are that  amongst a younger age groups  the answer is umv overwhelmingly yes . industrial designer: marketing:  for instance , ninety one percent of pe of people aged between fifteen and twenty five said yes , they want these features . Whereas  the the trend was as users as users  became older and older  they were less likely to want these sort of features in a  in a remote control .  and as our company motto is putting fashion in electronics ,  I think we're focusing on the younger younger  target demographic , and so maybe we should think about adding these sort of high technology features into our remote control . project manager: So ,  maybe now we can talk about a user interface and  about the technical function of this device . So  Pet Peter , can you talk say something about that ? industrial designer: Well , okay , yeah . marketing: Yeah , it's true , but , you know , they're features that users want , industrial designer: marketing: so it's industrial designer: Yeah . marketing: And our production cost of twelve fifty Euros per per unit is fairly high I think , user interface: industrial designer: Yeah . industrial designer: At least we have couple of months t to work on it so so it will be cheaper finally . Okay , first what is a remote control ? Simply it's a device , as you know , for  , for sending some commands by some waves to  another device to to tell different commands  with this device . And the main idea we don't use any cable and we can rec react simpler with the device .  first is remote control have sh ha should have some electric circuits  making interface with  keyboard and  r reading  keyboard and reading the keyboard  commands . And then there should be  an electronic circuit making  electronic signals according to these commands and  finally there is a transmitter which is a cord or a a diode making  making  waves to transmit through the air and   this air this  wave  will be received by the by the other device like a television or whatever , to  r to realise the command . Okay ,  about what I found about  different  these different blocks are  , usually there are two different methods  to for designing a remote control . This is  this can be   the the differences the th between different kind of waves , infra-red or radio waves . And  also as  I understood , and  I think it was a part of  Bob ,   presentation , people prefer to have  to have  the remote control with less button . So for the electronic part , working and interfacing , with button , we should we should try to t try to design a remote control having  some some simpler buttons or some rolling buttons to just to just to search between different options , and showing o something on T_V_ and putting less lesser stuff on the  on the remote control . And  personal preferences ,     certainly a remote control with  working with radio waves is  preferred because  you can pr you can take it in any direction and you don't need to tune it any way . marketing: Do you think radio waves  will interfere with other appliances in the home ? user interface: I don't think so , because  we can make  we ca we can make this wave in a specific frequency . So they can be in a range which is not inter interfering with the with other devices inside the home . project manager: So can we use any any frequency ? industrial designer: Yeah , it should be okay . project manager: We have the right to use any frequency ? user interface:  no but as I know , there is a range for  for this  f for for  for this stuff , for designing this circuit . We can we can we can tune our  transmitter to work in this range , and for this range we don't need to ask any permission . And what happen with  radio waves when two neighbours have the same have our remote control , for example ? And so do they have the same frequency , or ? user interface:  for this I'm not  I I don't know the solution , but one solution can be something like putting  p password or something inside the wave , so the only your T_V_ can understand it project manager: Okay . A kind of identification , user interface: Yeah , identification code inside the industrial designer: Yeah f  I know about this , since it's my it's exactly my field , so . So industrial designer: It's  kind of handshaking , when starting to  when you start to communicate with the your T_V_ then then it's like an handshaking protocol with your your remote . So industrial designer: So so if two two devices are trying to go to communicate with the T_V_ set then the the the one which has the more energy in the wave is chosen . A specific  remote control has a specific f industrial designer: Yeah but we we don't have to think  about this because I think as a function designer that we will use the already made  circuits which we probably bu buy . I have only a couple of things because I had I struggled a bit with the software that I'm supposed to use in this   in this company .  what  I have to do ? A look at what the other company Okay so  presently I am looking what is possible to use , what circuits to use and stuff like that because  I didn't work  with these  circuits so far so I have to look what what is a v a v available on the market for for the communication for the I_R_ circuits and so on , so I'm currently looking what is available on the web . And  I wanted to ask you m maybe afterwards , after after our discussion , if we have some contacts in some companies , so , which can report on what is going on there , so , I would be glad if you can tell me about them .  , okay findings , that's the point that I'm working on currently but  so far I I was  looking what what are the blue circuit ,  radio wave radio frequency circuits are available now , marketing: So , I know that  the user interface people and these speak about radio frequency waves because you can you can  you can make the T_V_ do what you want even if you are in the bathroom or so on , user interface: industrial designer: but you know , when you are not close to the T_V_ you probably won't need to to change the program and so on and so I am I am voting for s to stick to the  infra-red control instead of R_W_ but we will discuss it later maybe . Components to use , I'm not exactly sure what I will use for the design of the circuit . It depends  on whether we will use the L_C_D_ and mainly the speech recognition , user interface: industrial designer: because the speech rec Yeah ? marketing: Are we  are we planning to take an off the shelf an O_E_M_ component for the radio wave circuit , or are we planning to construct our own circuit board ? industrial designer: No no no no no . This we this we buy I think , because it's rather cheap nowadays and it's not worth to construct ourselves . So , speech recognition well , L_C_D_ it's okay because it's common nowadays to use L_C_D_ , project manager: industrial designer: so I agree on using any kind of L_C_D_ , less buttons good for me as a as a designer of the circuit . industrial designer: But the speech recognition we have to compare whether the price and the what does it offer , you know . So what do you think would be the price , it would be out of range ? industrial designer: Yeah , I'm project manager: Or it would be maybe feasible ? industrial designer: Oh . But if we use the L_C_D_  even the radio frequency communication with the T_V_ set and the backlight and  related things like the photo diodes and stuff , it should be okay . If we decide to use the speech recognition , then we probably could struggle but we'll see afterwards . industrial designer: It depends of you if if the M_E_ or U_I_D_ , project manager:  . industrial designer: I'm sorry about the names , I don't really know ,  want to have it like in metal or in plastic , these things , it it depends on you not Because the the the electronic device's price is not not so big in comparison to to the overall shape and stuff like that , so . And  my personal preference is yes , I would like also preferably to use R_W_ circuit , but from the point of view  of the design and price , I would stick to I_R_s . project manager: Why ? Because it's simpler ? industrial designer: Because because the the range where you can use it is fair . industrial designer: Otherwise I don't care what I put there because it's the chip which I buy or which we buy . marketing: What how much more expensive ? Are we talking three times more expensive ? project manager: industrial designer: Well , three to three to five . marketing: Or ten times more expensive ? Or industrial designer: N not ten times , marketing: Okay . marketing: because  all the other remote controls on the market have infra-red , so people don't expect anything other than infra-red . project manager: Well I , oh industrial designer: Th they are used to use it when they can see the T_V_ so , I don't know . project manager: we want to to have something new and So we I think we should still thinking about it . marketing: But I think , based on my usability studies I th I feel that users are prioritise the look and the feel and the trendiness above , you know , the difference between infra-red or radio waves . project manager: So  I have to inform you I receive an email from the management bon board today and they have new requirements for the for the remote control . And  Because of the internet popularity and everybody has internet at home , and actually it's not useful to have teletext .  the second thing is  they suggest that that we should  use the remote control only for T_V_ , not for D_V_D_ and other devices , because it make it it makes it's too complex and  because we have not much time for this project we should stay on T_V_ on the only specific T_V_ remote control .  ,  It's That mean we should use the colour of our company and maybe put somewhere the s the slogan of the company , which is  , we put fashion of in electronics . So , when people see the the remote control , they should say oh it's from Real Reaction and he s they should recognise the company . So ,  So now we we should take the decision what we are going to what function we will have on this  on this remote control . industrial designer: Okay , so the available things are L_C_D_ , the buttons and everything . project manager: Yeah but first maybe what is what are the usual function of a standard remote control ? industrial designer: You should probably speak . Do we will we use only two buttons , or or like numbered buttons ?  those nine plus one or two ? project manager: Yeah . project manager: I think it would be a b industrial designer: Because it's many buttons and we were speaking about lowering the number . project manager: On the other side we have more and more channels , and if you want to pass through all the channels to get the channel you want , it's marketing: Yeah , I user interface: Yeah . project manager: Maybe maybe we could think of something more betweens , like user interface: Yeah yeah , at least nine , ten button . project manager:  industrial designer: Like ten plus , five plus , one plus , one minus or something . Maybe we could have key buttons , like  discovery channe like documentary channel , and movies channel and industrial designer: You mean like hierarchical structure . project manager: If you want to see a movie you click on the movie button so you have all the movie channels and after you've you plus plus plus . industrial designer: So it requires the use of L_C_D_ probably , to to tell you project manager: Yeah , probably , yeah , yeah . marketing: We could maybe also c  incorporate Petre's idea of the  slider for the volume , with the channel . industrial designer: So we are still s speaking about the common devices user interface: industrial designer: or we are inviting the new one ? marketing: I think so . project manager: What about the settings of the T_V_ ? Because it's button we don't use very often , but it's we need it anyway . user interface: we should just design the remote control and we sh we don't have any access to the to the T_V_ design or we can change some design . Because one solution for this    ch changing channels is to see a summary of all channels , some some preview of all channels and then you can industrial designer: On the screen , you mean ? user interface: Yeah . user interface: And then marketing: I don't Oh , I don't but I don't think we're we're the ones .  this remote control we're developing is a generic control for all T_V_s , I think . I don't know if it's possible to to watch something on T_V_ user interface: W I I think it it would be better to to stick to the remote control and not to bother the T_V_ to to to print these things . industrial designer: Well it wi it will be still more expensive , but for the L_C_D_ and this stuff is no problem in the price . project manager: So , what are we doing with the settings ? Because settings if we want to do settings we need buttons for that and we want less buttons , so . Maybe with the L_C_D_ we can do something with less buttons , but user interface: Yeah . marketing: But then you don't want to make the L_C_D_ display too complicated at the same time . marketing:  there's always we can always have these l less often used functions hidden somewhere , under a cover or at the back of under a slide or some project manager: Yeah . marketing: So I think s the settings we th we are agreeing are agreed that they're required . project manager: In the menus of the L_C_D_ or in the back of the remote control , or something like that . industrial designer: Should should shouldn't we do it like sleep mode after five minutes of not using it ? Because generally project manager: It's it's a kind of setting , I think . marketing: well I think when they say power button they mean to turn the T_V_ on and off . project manager: No , I think it's after after five minutes or something a timer industrial designer: Yes . Well I I  project manager: I I think , no ? industrial designer: marketing: But if you're watching T_V_ for two hours , you don't want your T_V_ to turn off after five five minute industrial designer: project manager: industrial designer: You don't need to every five minutes to keep it alive . marketing:  based on our usability studies again ,  pe  people said that the power button was v a very relevant button . marketing: you know , it was nine out of ten industrial designer: Okay , so we we could p what we could probably do is to keep also to keep  keep the L_C_D_ and all the buttons and stuff , marketing: re relevance . industrial designer: we could make it like a opening opening style that if you open it you are you just turn on the T_V_ and if you close it , it will project manager: Yeah . industrial designer: Because , well it's maybe question for you t marketing: I think we need to concentrate on the , you know , the major usage of the th of the control , user interface: marketing: which is you sit down , you turn on your T_V_ , you change channels , you change the volume , you turn the T_V_ off . marketing:  and all the other f functionality is industrial designer: user interface: Yeah , they can yeah they can be hide somewhere by a cover or something like this . industrial designer: Yeah but since we have the L_C_D_ , we didn't need too much button too many buttons . user interface: industrial designer: Should we make it a button , or some some something which would be project manager: For what ? industrial designer:  power button . marketing: I think it should be a bu industrial designer: If it if it's a button or user interface: Yeah . marketing: S What about things like the clock and  timers ? industrial designer: Do we still have the time ? I I just wonder . Well what w what was the question ? user interface: Clock or marketing: you know , some func some features on the control to display a time , or t to display project manager: Usually it's already on T_V_ or something like that . industrial designer: Yeah but since we want to control all the televisions , and and it would probably be worth to to set the timing on the remote , project manager: Yeah . industrial designer: no ? Because if if the T_V_ turns on itself , it well you know , if the time The timer should be there . If we if we add the time , we have to have maybe a bigger display or something like that , and is it very useful ?  , are users wants to have the time on the on the remote ? user interface:  . project manager: W In my opinion we should have only useful thing and Because apparently they want The simpler it's is better . industrial designer: Did you did you ever use the like the timing of turning on the T_V_ , user interface: project manager: industrial designer: well And based on your user interface: marketing: Very , yeah okay , very occasionally . industrial designer: marketing: But I do use the I do use the display of the time quite often , but user interface:  . industrial designer: Yeah but it can be on the display in in a corner all the time on the remote . industrial designer: user interface: And  do we need to include anything about the speech recognition and the speech commands , or ? industrial designer: Yes yes . project manager: I think user interface: I I thin I think it will not take lots of place , we just need a microphone and the software , so , and it sh and it will be a little bit new and interesting , so people may be attracted to buy this stuff and it's not very difficult to  put a software inside the the electronic device and put a microphone . project manager: So maybe we think we can think more about that , and discuss that maybe last time next time


project manager: Hello ,  this meeting we are it's fo should be focused on the conceptual design of the remote control . project manager:  the goal of this meeting is to reach a decision at the end on the concept and I think the last time we talked about an a lot and we had a rough idea of what is going to be , but  in th at the end of this meeting we have to to reach a decision . So ,  we will have again three presentation , from all of you , and  I hope it will be fast because I would like to have time to for long discussion and and decisions .  so basically I just want to presented to you present to you some recent results we've had from  looking at   some remote control market research and some fashion trends around the world .  the fashion trends we got from talking to our our contacts in the fashion industry based in Paris and Milan .  so f from our market research basically we've come to the conclusion that a fancy look and feel ,  as opposed to a functional look and feel , is our number one priority .  and third thirdly the easiness of use is is the  is is important as well , but again two times less important as the technologically innovativeness of the remote control . From our f fashion people in Paris and Milan ,  we've discovered that this year  fruit the fruit and vegetable motif will be the most important thing in in clothes , shoes and furniture . marketing:  so in conclusion , we need a our remote control needs to be something that's really fancy ,  has lots of technolog tech technology in it . user interface: marketing: And that it's easy to use and from our last meeting our you know Fabian told us that w you know one of the requirements is that we have to reflect the look and feel of our of th the Real Reaction company . marketing: So  fanciness first and then two ti you know , half as important as that is technology technology , project manager: Okay . So I am going to talk about a little bit about how this remote control should be appear to be more easy to use . I think  I think the feature easy to use is more important than being fancy , but okay , we can discuss about it  later .  generally , generally  this remote control   should be should be something , in my opinion ,  the first feature is just to be easy to use . So , the more frequent buttons should be larger , they should be placed in a good position   inside the remote control . And  s  I can conclude like this , that we shouldn't need to learn how to use it . It should be we shouldn't need to es open a a t book and  start reading and  learning how to use this  this  remote control . So what I found out that  as I said  I think it's better to put  more frequent    ke  buttons which are used more in the middle of the remote control , and they should be bigger in size . user interface: And maybe  just like some toys , some joystick which is easier to take inside the hand . And  also f   m because because customers doesn't like to buy lots of battery , it should not  consume lots of energy . And my personal p  preference is  , as I said ,  just putting this buttons in a special places and covered some buttons which are not used  that much like settings button , like mobile phone . Usually some mobile phone cover the dialling number part , so we can cover these buttons which are not used or  number buttons for the for the for the can channels , and just put  volume change or s ch can  channel change buttons   in the remote control . And if the user needed to do some more complex task  he he can open the cover and then change settings or something like this . And also  I think if we put some some some some some buttons inside of the remote control it can be used easier . For example , a sliding or rolling   d  stuff , if we put it inside then we can easily manipulate with  thumb . And  I dunno but  I think usage of a speech recogn  r recogniser can be good . I know that it consumes lots of energy , but if we do it in some way that it asleeps when there is no sound and when it detects some sound it may consume less energy . And I think it's good because it's something new and usually young people like something new . industrial designer:  okay , so good news from me   for me from Hamed , but bad news from Bob obviously , because spongy design , I don't like it as marketing: project manager: industrial designer: Okay , so could you please , Fabien , open it . I Most of the things I have to write myself on the board , but project manager: This one , yeah . This this is just  one thing I wanted to mention and show you that I just  I just found this , that our company  developed a s a seven f seven fingers or I'll just marketing: Inch . industrial designer: Yeah , seven seven inch T_ T_F_T_ screen , which is good news for us , since we wanted to include a display there . industrial designer: Okay , so the this will be like the overall scheme or overall requirements from the engineering point of view .  first thing is  this will be the overall shape , no  I'm not speaking about the real shape of the device , but the shape of the inside of the device .  the main energy will be taken from batteries that we can   And if we decide to use the speech recognition stuff there , we must use additional source of energy , which I found the best is to use the solar cells which can which can  supply everything . I was computing all the all the things related to the speech recognition , and it's okay to use just  two batteries and solar cells , so .  the main board with all the circuits will take at least seven to seven centimetres , so this is my like hard requirement for the guys from the design . It depends where you put your screen , because the screen is  seven inch , so it depends on you where where you put it . Then the graphical card  for the T_F_T_ and the third unit is the I_R_ . The good news is that we can  we decided to use the infra-red unit because our company has also developed the chip for communication by the infra-red , including all the stuff inside , so it will be very cheap for us . So the once again the overall requirements , seven to seven centimetres for the board , which has to be which can be spongy but has to be this size , and the T_F_T_ which is seven inches .  I have to check what I wanted to  from my point of view I don't care about the about the material used for the overall des  ov all the device . project manager: Can you fit any  for example a T_F_T_ or any electronic device in a spongy thing , or is there any problem for that ? For example , put electronic card on a spongy thing , I can I can imagine it could be a problem . industrial designer: A all these things in in  in this box are okay to put in in any shape , basically . Maybe it a good feature , since it takes if it's around the T_F_T_ then it's good , because it's just keeps it safe , project manager: Okay . user interface: Well maybe it can have two shells , a hard shell inside and a spongy shell outside . marketing: This seven inch T_F_T_ screen , industrial designer: Yeah ? marketing: how big is it in reality ? industrial designer: Well , seven to seven inches . industrial designer: marketing:   have we decided that we're gonna use this T_F_T_ screen ? project manager: No , I don't think it's seven by seven , industrial designer: Yeah but project manager: I think it's seven the diagonal is seven . industrial designer: To be honest , I was project manager: Usually when they say seven inch I think it's the diagonal . industrial designer: Yeah , honestly speaking I was thinking that it was seven centimetres initially , marketing: Yeah . industrial designer: Yeah , no no problem , user interface: industrial designer: because because because then the size of the graphic card will be one fourth . industrial designer: So marketing: industrial designer: Yeah , but no problem to to me to cut the screen . marketing: So , what's the size of the device ? industrial designer: Ah well this is like this is almost nothing . marketing: Even from my perspective seven t seven centimetres by seven centimetres is still industrial designer: Yeah , but we wanted the big buttons and stuff like that , you know . marketing: Is it Can you hold that , or ? industrial designer: Because if it's t too small we can we can lose it , at home , you know . project manager: A sm industrial designer: marketing: But is something that's seven centimetres square e easy to hold ? user interface: industrial designer: W I I think so . I if the roller buttons are on the side you don't have to catch it like that , but just like this , and you know follow follow Well , that's that's no task for me , but well seven to seven at least yeah , project manager: So maybe you can finish your presentation , user interface: project manager: and afterwards we will discuss about all this .  , so I think we have a lot We have to take decision today , so I think we have to do some work to finalise our idea and take decisions .  first I think energy it's a key problem because  it depend what can we have as feature if we use only batteries , for example , or something like that . Because can we have L_C_D_ and speech recognition with battery , and it's also r related to the size of the of the devi of the device ? industrial designer: Not J  just a point to the energy th things . If we use the batteries , and the additional so solar cell , then it's okay for L_  speech recognition and L_C_D_ , project manager: Okay . project manager: but using how many batteries , for example ? Are are what Maybe what is the size of the battery industrial designer: Yeah I was thinking just common A_A_ cells . marketing: So if we use s solar cells ,  where is the sun if someone's watching T_V_ inside ? industrial designer: S  d doesn't need to be sun . industrial designer: Yeah well I I suppose that I suppose that  that this remote control won't be in the in the room like this , where there is light only when when there are people , but . project manager: At least when there is T_V_ you can get light from the T_V_ . industrial designer: Ah it's a it's a compromise , no ? marketing: project manager: At least it's new and maybe technology New technology . industrial designer: Yeah , that's why I wanted to to include the speech recognition , because you wanted all the new things . user interface: project manager: So I think before talking about the other thing , it's important thing it's the case . industrial designer: project manager:  what what are gonna be the size , because its weight drives the other what we are going to use as features and so on . For example for the for the L_C_D_ , if we choose to have a small device , we cannot use this  a such a a a screen . Well what what would you guess as a shape ? Or what what would be the shape ? user interface:  . And I prefer to is it shouldn't have a uniform shape , so in the middle it should be a little bit thinner , maybe maybe . You can take  some some joystick you can take inside hand easier because it's it's designed for your f  taking into account your finger shape and your palm shape . So  seven not seven but let's say five by ten it's I think it's that's my opinion . industrial designer: Yeah , I think it's feasib Well one   How could we do it ? We could put the board next to , well , under the L_C_D_ and for example make the L_C_D_ be totally unrelated to the thing that you hold in your hand . industrial designer: Like holding something , and the L_C_D_ to be just on top of it , you know somehow . I've I s I think the easiest thing would be to to have a smaller L_C_D_ , if it's possible . industrial designer: Okay , so five to ten , I I think it's it's feasible . user interface: but I don't want to now invent something new , because we didn't discuss about it . So using some L_C_D_s we can touch , so we can remove  keys and just  having  , I dunno the name , L_C_D_ responding to fingers . user interface: So But for now if we don't want to use such kind of screens I I think we using a a smaller screen is better , project manager: Yeah . user interface: because project manager: The problem is we have a limit in a month of time , so we cannot do something very new . user interface: project manager: So let's go for a small L_C_D_ . marketing: So industrial designer: Okay , so Yeah , so so just just give me the the the five by ten numbers that you find the best and send it me user interface: A smaller s project manager: Yeah okay .  something easy to use , you said something easy to use but how does that fit in a fashion way , like with fruit and vegetable , and about the colour and logo of the of the company and so on , now , can we do that ? My first idea is because our colour is more yellow , and the it should be easy to take in a hand , I thought about banana , or something like that , which is fruits , and industrial designer: Seven to ten banana . marketing: Well it's it's definitely the obvious choice , with the colour of our company . user interface: marketing:  what other what other fruit and vegetables project manager: But it's just an idea . I dunno what you think about , but marketing: Do you know of any any other fruit and vegetables that are yellow ? project manager: Yeah . project manager: industrial designer: Well , but If it's If it If the banana is big enough . Well user interface: project manager: Yeah , and industrial designer: user interface: I think this is not good . project manager: The screen has to be square ? Or it can be like a a shape , quite ,  with curves . industrial designer: But if it's square then we get four screens out of one by cutting just . But if you want some shape then we can only get like two screens out of seven to seven inches , so . I think that's more important than saving a bit of money on on the T_F_T_ screen . industrial designer: Yeah , m maybe the banana could be like a bit  fatter than than the c c common one . Yeah , it should remember banana , but it's not doesn't have to b to be   really the size and exactly the shape of a banana . project manager: So we are agree with the banana thing ? industrial designer: Well it we'll stick to banana , or ? user interface: Okay . project manager: So , the last point we decided it's infra-red , I guess . You have other thing to add to this point , or  no ? So ,  about the user interface , so we are going to use L_C_D_ . You talked about the buttons on the side industrial designer: Like like peeling of the banana you s user interface: Yeah , peeling of the banana . marketing: industrial designer: First layer obviously spo Yeah , project manager: So industrial designer: w It's it's like silly , but the people will really appreciate it , yeah I think . project manager: Is it is it possible to do that ? It would be a great idea , but is it possible technically ? user interface:  project manager: Like doing a spongy layer of the banana , and you open it . marketing: I think if we if we have a spongy layer on the outside of the banana then it's easy to make that , project manager: Yeah . marketing: you know , to manipulate that to hav be a cover that you can pull off and user interface: user interface: Yeah , some Something like a plastic cover covering  some interface , U_S_B_ interface as in the in  digital camera . You open a plastic cover and you see some U_S_B_ interfaces , some some interfaces for adaptor . So keys can be  buttons can be covered like this , with a plastic cover and  when  and when you open this cover it's like peeling a banana . project manager: Yeah , but do you see that as a rigid thing , or like like a banana , something very soft , you can open like banana , or . industrial designer: Well is it possible to make it soft ? user interface: Yeah , yeah , yeah it's a lic like a plastic cover , so . industrial designer: So I think if it's so then it's cool ? project manager: So , I dunno what you think , Bob , but it would be great for users I think , and very good for marketing .  maybe , how can we , if we have a soft thing , like this , and to open it we have to attach it somewhere , I dunno how to do that technically , or . Yeah or a Yeah it can is it can be a plastic cover  sticking to the to the all the stuff like  with magnetic p  magnetic  magnetic  materials in the border , so it's it sticks like refrigerator door , completely . So you you can be sure that it will not be open while you're  while while  you are commonly using  buttons on the banana . industrial designer: Well since since the since the things like the like the screen and  how to say that , solar cell has to be has to be like kept kept in the shape , we cannot b  So we need that the that the peeling  I dunno but we should we should take care of these two two things . So , if if  the solar cell won't be visible while the banana is closed , then the material must be able to put the light inside , you know . So you're saying is it possible to have a solar cell and this removable cover and industrial designer: It is possible , but , well if it marketing: And a and a banana . industrial designer: I dunno how to how to do it if if t if to if it's better to put the solar cell to the t to the peeling or outside it , or or inside . project manager: And something we forgot , maybe ,  about the speech recognition system , are we going to use it , or not ? marketing: user interface: Yes , I think . project manager: So we have the de design , the a good shape , new and so on , user interface:  . marketing: user interface: project manager: And  , yeah , I  I think you should work together , s you  Hamed and Peter , to work  in a in a first prototype , and  more about the shape and so on and how you can manage to put everything together


We're here to have a kick-off meeting for the design of a f for the beginning of new project   remote control for the design for a new remote control . marketing: project manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of  the next meeting . marketing: project manager:  I think the important points we have to t talk about are  it's functional design , it's conceptual design , and desail detailed design . project manager: user interface: It's gonna be not my favourite one but the one I can draw . project manager: industrial designer: user interface: And it's gonna be you'll try to guess . marketing: A r a rabbit , oh oh yeah , where is the carrot ? project manager: user interface: That's it . project manager: You want to go ? industrial designer: marketing: I am not very good at  this kind of stuff . industrial designer: marketing: My favourite animal is project manager: industrial designer: You wa marketing: user interface: Wow . industrial designer: project manager: marketing: What about you  project manager:  yeah Christa Pavlov  . project manager: So they have to be waterproof maybe ? marketing: It has to be  wha baby proof project manager: 'Cause they eat she ate it . marketing: because even if she's not very tall she's  high enough so that  when she throw it away it's  industrial designer: Yeah . user interface: But how gonna okay , just  but it's  monochrome it's n it's not like industrial designer: Yeah . industrial designer: Yeah even we can change colours , no ? Like the  marketing: Oh like the phones , industrial designer: like the phones and these things we c yeah . project manager: Small also ? Don't you think industrial designer: Huh not so big like yeah . industrial designer: Yeah , not too much buttons and marketing: Should it be , y you know these  remote controls where  they are what they call a universal ret remote control project manager: marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator industrial designer:  . project manager: Yeah , industrial designer: marketing: whatever project manager: that's marketing: I dunno if it's project manager: marketing: Or if we should have a targeted re remote control . marketing: So colour , robustness , easy to use , size , project manager: So , I think there's marketing: yeah , size matters , yeah . Colour , size , sh project manager: So you you think it's better if small than bigger . marketing: But  what would be different from this , from the others ? I dunno if industrial designer:  maybe we can change the colours that at least the frame . marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . marketing: For some reason they they they click the off button when they want to use the industrial designer: Yeah . marketing: So there's a problem in the design of that kind of remote control somehow , project manager:  . So , some kind of idea  with   cellular phone with a a screen that will tell you what marketing: I dunno . marketing: Too expensive for twelve Euro ? user interface: And n maybe not too expensive , project manager: And too expensive . marketing: So ma I prefer to have the off button at the top right , industrial designer: Ye yeah . marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , industrial designer:  . industrial designer:  it it's like marketing: I don't know if it makes sense , but project manager: industrial designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this marketing: Yeah , for instance ,  . industrial designer:  user interface: so how many actions do we need to implement in it ? industrial designer: huh . user interface: On off ? industrial designer: Maybe I think even we can keep two switches and then we can  only make one working . industrial designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . user interface:  if it's less than three  then we can make it  like a industrial designer: Two . marketing: Three buttons you mean ? user interface: like three mental states , project manager: Three option . project manager: Maybe if it's more , if there is a software inside industrial designer: project manager: that ask you three user interface: industrial designer: marketing: project manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three  three button , three  possibilities , ye yeah . user interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . industrial designer: marketing: Because I'm only using three or four channels but industrial designer: Yeah . But they keep generally their t slash slash  this thing and then the dash dash and then you can put yeah , you can only have one bit . I change channel like this , m  I want to go to twenty five , and then to ten , -huh  yeah . marketing: And then back to the one I was before , project manager: Also we can be here marketing: so there's whichever it was . project manager: marketing: Then you can watch what your ah you could also record your record your sequence of actions , industrial designer:  . marketing: that becomes more complex , project manager: industrial designer: marketing: but you could look at what  the other people have used there or remote controls . project manager:  we're going to meet again in thirty minutes and  I want you to  work on these ideas and try to make a  the ones , make  to decide what what are the ones important and what are the one that we don't want . marketing: So what does M_E_ means ? M_E_ the user requirements ? Or that's  that's for us ? user interface: Market Expert . user interface: marketing: Oh , of course yeah , the user requirement specifications , -huh , yeah


project manager: So marketing: So project manager: I hope you're ready for this  functional design meeting .   we want to know to at the end to know the new project's requirement so we need  to know the the user  needs that we want to fulfil to fulfil the from the technical part we want to know how it going to work and  third part  I don't remember marketing: project manager: which is not very good . marketing: So I dunno if I can do that like this ? Yeah ? So it's being modified . I am the expert in marketing and I want to tell you about what people  s want and  like and dislike in remote controls , and I hope this is going to help you to to design it correctly . marketing: So basically  what I suggest is that  instead of deciding ourself what what could be and what should be a good  remote control , let's ask people who are users of remote controls how they feel about w the current remote controls , what they like , what they don't like and  and what they do with them by the way industrial designer: marketing: because they are supposed to be useful . So we've we've conducted a a survey on on the use of  remote controls and I'd like to show you some of the results we found on this survey . Yeah , so basically what we found was that  there are several things that the user don't like in remote controls . Current remote controls as you know they're the same as this one  they're not nice colour , not nice shape ,  they're all the same , and they're not l good looking .  what is interesting is that in fact it seems that they were people are ready to pay for nice and look and fancy looking  remote control , so I think we should probably spend lots of time in and effort in that  . And the other thing is that  the the current remote controls are not so easy to use and it it the the current  facilities that they offer do not match what people really want to use their remote controls . For instance  we see that  they zap very often so I think this is a very  important  functionality that it should be easy for them to to zap  in one way or another . And most of the buttons  on  current remote controls are not used , so I think we should design something where some of the buttons which are those that are used should be easier to see and use than others that only a couple of people are using . Now people are very frustrated w with their remote controls industrial designer: marketing: and they for instance  they don't even find it project manager: marketing: it's it's often lost somewhere in the in the in your home and nobody knows where it is . marketing: Maybe if we have something where we could ask the remote control please , where are you ? industrial designer: Yeah .  of course phone you can always phone your phone project manager: marketing: but you can't phone your your remote control . industrial designer: marketing: And because of the fact that there are so many buttons in these remote controls that nobody use , industrial designer:  . marketing: in fact they don't even know how to use them , so most of the the people say they they don't know how to they to use properly their r remote controls . And  they are bad for R_S_I_ but  I don't remember what is R_S_I_ .  nobody has any idea about that ? Well I'll check  with my industrial designer: Yeah , it's electromagnetic waves or something kind of maybe  effect . marketing: I think it's a technical thing industrial designer: Yeah , marketing: which our industrial designer: because infrared uses some electromagnetic technology , project manager: industrial designer: and those waves have high marketing: So , it seems that it's a lot of people for a concept that we don't know user interface: But twenty six percent , do you know project manager: Or something we don't know . marketing: So anyway user interface: One of us marketing: that's for what the biggest frustration  of the user and  industrial designer: Yeah . marketing: s  functions that may be  used by u the user in the current  available  remote controls and  well the tables look very nice to read but what is important is to understand that the power button is not used often because in general you use it only once per session , but it is very relevant . project manager: marketing: Ah now I remember what is R_S_I_ project manager: marketing: it's repetitivity stress injury . marketing: I continue my presentation so yeah , user interface: marketing: channel selection is  very important , very often used . It seems that people find teletext teletext  relevant , even if I personally never use it but seems that it's average relevant at least , so . project manager: I have been told that we  don't consider teletext , that it's out of date now because of internet . marketing: I can tell you that  in a l in a scale between one and ten relevant  not relevant to relevant people scored a six on this , which is not as  these these two one were had I think ten I think . marketing: Not very relevant , so if if there are good reason not to put teletext it's okay but just know that people find it somehow relevant . project manager: marketing: That's for the main functions I think and  then we can ask  ourself  what people don't have that may be useful . One of the thing the trend  that  you are probably aware of is the possibility the eventual possibility of having speech recognition in your remote control , so you wouldn't have to tap tap in your buttons but just tell your remote control or whatever you need you have what you want . So we've conducted a survey about  whether people would like or not to have  this kind of  functionality in their remote control and as we can see it really depends on the age . marketing: So now it really depends on the kind of  targeting  wha who are we targeting with this remote control ? industrial designer: 'Cause marketing: I think if we are targeting young people then  it's probably something we have to consider . If we are targeting you very old people this is something they really don't know why they this should be so now project manager: And  I don't have any conclusion , I didn't have time the meeting was very tight , so that's basically my findings . marketing: Yeah one question , user interface:  you are a Market Expert marketing: yeah ? user interface: so marketing: I am . user interface: should we aim at the young people or not ? marketing: I think we should aim at the young people . marketing: In general the the early adopters of a new device are young people , less than more than user interface: Okay , then teletext is used less . project manager: So  now I think it's the turn of the the I'm not sure  marketing: project manager: Of the technical function , so  marketing: So I think it's you , huh ? industrial designer:  it's marketing: No ? user interface: That's me . project manager: what effect industrial designer: techni function of marketing: No , user requiremen industrial designer: Yeah . industrial designer: I have to do working design so  project manager: So you're user interface: That's but this but number three , yes . marketing: user interface: However ,   Project Manager asked me to give you some presentation about technical functions design .  , as I'm a more an artist marketing: project manager: user interface: that's gonna be less technical functions but more User Interface and current intentions and everything which is linked with this . marketing: project manager: user interface: 'Cause current remote controls they are never easy enough to use . marketing: project manager: user interface: It's quite a standard one , but it's not from a T_V_ , it's from a much easier device like air conditioning or something . Only buttons we need is on off , volume , channels and maybe some options or something else , and please make a click , compared to this one marketing: industrial designer: It's user interface: which one would you prefer ? I guess this . marketing: I would say the simplest one as long as there are the  I find the buttons that I need every time I need a button . marketing: industrial designer: Maybe it can be yeah middle of like , between those two user interface: Yeah , and our method is going to be , provide simple industrial designer: li project manager: Oh sorry . user interface: Our question of the style , we should remember that our company marketing: user interface: puts fashion into electronics and we should never forget about it . user interface: it's very well , it's it's not an easy field to to play , you know ? So be simple . marketing: user interface: For personal preferences I think that to make a baby-proof remote control it got to be a titanium . project manager: industrial designer: marketing: user interface: It's a really good style , it going to be look like like this . And all these buttons should be easy to find and to click , 'cause when you watch a movie and you want to change something , you always try to find a good button and click it , but you should do it by touching it and finding it easily just by touch . So Press project manager: user interface: I would propose this concept for design , just few buttons , a screen with a back light which can change colours , titanium industrial designer:  . And let us include two nice features into this device , first , power on and off can be made fully automatic . When you go to the sofa , take your control and point it to the T_V_ , project manager: It's off . marketing: And when does it turn off ? user interface: When you don't touch the control but you go out of the For for enough time marketing: Oh so you have a user interface: like  you marketing: sensing sensor machine that  knows user interface: It's a question to our technical design , our two engineers . industrial designer: project manager: marketing: Tech user interface: And another nice feature that I would like to implement is  volume control . Suppose you set u you set up some volume and then you move out or you move to the other corner of the room and take your control with you . Like , you want to to change the chair or you want to move to the armchair from the sofa or something , and then the volume changes . user interface: you just control the marketing: According to your distance to and the angle maybe , if you have a stereo system . So marketing:  I'm not sure about the screen , wha what is the use usefulness of the screen ?  is it a touch screen by the way ? user interface: I think it can be just a menu which can be controlled with a left , right , up , down and enter . user interface: which makes it easier to find , and each can it can respond for your voice , like it can turn on the light for you just to f find it easily , yeah ? project manager:  . project manager:  I see that you target  several s application not only T_V_ but i like we talk about  universal  remote control . user interface: Let it be universal , so you want to use it for your hi-fi system . S user interface: All the rest , we sh we'll put it into this menu on the screen . Since we were targeting a really soon   date for the the the  i issuing of this  remote control I think we will only concentrate on T_V_ for the moment and then maybe m make it more generalised yeah . marketing: So for instance if I want to go to directly to channel twenty five , how would I do can I do that with this ? user interface:  twenty five . marketing: that's not so easy to go just next next next when you have hundreds of channels . marketing: Or is it ? user interface: Basically you use just four or five channels , right ? marketing: Most people user interface: Yeah . user interface: So  set up your T_V_ set like channels that you use they're one , two , three and five , and you will never have to go to a twenty fives channel . marketing: In fact in in one  remote control that I've seen , instead of doing that d you could just say these are the cha ch channel three , twenty eight , forty eight and  sixty four are those that I want to by cycled with my next button . industrial designer: But even we can have some  L_C_D_ display , like you can  de you can just button the number marketing: Go to channel twenty five . industrial designer: and then it go marketing: One thing is that as I said in my presentation people really do like to z zap . marketing: So even if they are only watching four or five channels , I think they want to zap out of the one hundred channels , user interface: But otherwise like we can put some display on numbers and then they can just press suppose two five they just press two and five marketing: So it would be industrial designer: and then marketing: Okay . industrial designer:  if you want to go for a universal then we ought to limit for functions for each of our devices . user interface: Could we carry out some research if we w really need this , like how many people really need to go to channel number twenty five and then to sixty four ? marketing: Well I could could  have a look at that maybe . I am an expert in  industrial design of all electronic devices and I previously devised many  like digital calculators and electronic calculators . Well , as you know the basic function of remote control is sending some message to the the device , like T_V_ or V_C_R_ or D_V_D_ player etcetera . So we will have a p portable device which will send message to the the main device like T_V_ . So we need to have some energy source to do what to do the functions , what we want on this portable device . And usually this so to do these functions we need an interface , which basically some kind of pressing buttons or keys or like moving jack or something like that . And then these messages these key buttons can be transferred into some kind of message and then it will process by the chip and then it will generate some information to the main device . So , basically we need  since we are focusing on our interface device remote control mainly the energy source like the battery and then we have user interface like  the keypad and you know buttons we want , and then we have some chip , it's mainly digital signal processing chip because since we are I am one doing mostly digital  devices we ought to have some kind of processor which take care of all these functions and put it in some digital format . And then we'll have the infrared L_E_D_ source which sends the information to the main device . Then we'll have switch in our main   device to do particular operations , and we ought to do different codes for different T_V_s , project manager: industrial designer: so some T_V_s will have different encryption codes for doing s s  channel changing and these things . industrial designer: Yeah yeah , because the people don't use one particular brand so project manager:  . industrial designer: So we need to check their specifications and do their  encryption that's passing information to the T_V_ device . industrial designer: Then , components , so we have the main  energy source and then we will have some buttons and then we will have infrared  source and then we have some inside some chip in in the device . And since I also want to know feedback from our Marketing Expert and User Interface , project manager: Yeah , I'm sure , because since our User Interface speech recognition and also Marketing Expert for the speech recognition is really handy , project manager: industrial designer: we can have another , like  s simple speech recogniser on our D_S_B_ chip . industrial designer: Since we have some kind of  energy this is our this normal battery , so this battery , once you s switch on it will take power and we can have some speech recognition and in our g generally small digital signal processing chip so that and we will put  the small  simple speech recogniser project manager: On industrial designer: and we can also train the speech recogniser for particular user so you just project manager:  train it , okay . No , even in you can find even simple mobile device like any mobile brand you can have these voice dialers or these things , yeah . marketing: Think of a all these young people who would love to say that this remote control only works for them , user interface: Okay . project manager: And what about the price of this component ? industrial designer: So  maybe we can make  it in five Euros and even less than that , project manager: It  okay . industrial designer: because we have only very few words like like power , switch on or some like project manager: industrial designer: then we'll have something like this  we'll have volume and then we will have s particular channel , so users can listen . marketing: The user  will just be able to say  please can you  pump up the vo pump up the volume project manager: industrial designer: Ye No , yeah , a user can use any kind of sender but they should have this prompt volume and then marketing: Okay . industrial designer: yeah volume and decrease or increase , so we try to only recognise those words marketing: Okay . industrial designer: and and because we can't really say user to say same wording marketing: Couple of words . industrial designer: And then we can have channel they can say , okay I want eight , because we don't know like users have different programmes ,  they don't really follow same channels strict  so we just want channel number , project manager: Okay . industrial designer: we don't want like B_B_C_ or C_N_N_ or something else marketing: Of course  it has to be industrial designer: because it will be complicated so we'll have only these three  main basic  anyway volume is not really speech recognition problem , marketing: Okay . user interface: No you know it's a conceptual question , 'cause now I see th this the picture in front of my eyes like a user taking his remote control and shouting into it , volume up , volume up , project manager: marketing: But then I think you you user interface: and and he's coming you know , he's really annoyed with this , down , up , down . project manager: marketing: First of all I I think this is not  functionality that it is going to be instead of using the buttons . industrial designer: Yeah actually we we can have one switch to like  switch on , on and off , this processor and This really , suppose like here we have our main chip which controls power , volume and this part and this D_S_P_s . industrial designer: Again , this to have some interaction like suppose people use D_S_P_ then it particularly sends some information to the chip like in some form , like volume and like this key . industrial designer: So it may not be like very expensive , because since we are only focusing on T_V_ remote control marketing: T_V_ . industrial designer: so and we have only few things here project manager: Sho to to train , okay . user interface: Like , if I want to put volume up I like do  I take my remote control do like something like marketing: user interface: roll 'em up industrial designer:    this point we didn't consider user interface: or roll 'em down . marketing: Very expensive , industrial designer: because it's it's very expensive marketing: no ? industrial designer: because v our target is only like twelve point five Euros project manager: And well , what about the idea of automatic on off on the button , yeah . user interface:  why ? industrial designer: and user interface: That's just industrial designer: Yeah , marketing: And volume control . industrial designer: even automatic on off is also a bit problematic , because it different criteria for different people like so suppose people are really  they just  they don't touch the remote and  y you don't know how much time you need to switch on or switch off marketing: So but  industrial designer: and marketing: Sh should we target a a user personalised   remote control ? So in in a given room there might be more than one remote control . Yeah that can be possible , especially for power settings , so user can say okay , suppose they're watching a tennis match or something then they can say okay  after one hour I marketing:  . project manager: Wouldn't that make  arguments ? industrial designer: They can make marketing: Yeah , of course . project manager: I want  user interface: industrial designer: Yeah we can have marketing: That's no problem , we will sell more . project manager: And we can increase this the strength user interface: We got a really good Market Expert . project manager: y you can buy one with user interface: Let's send more , let's sell more . project manager:  industrial designer: project manager:  I think , okay , we're just on time . project manager: Then we will work again for thirty minutes individual work , and  we will  meet again for the next meeting , and  in this one want to to be more focused on the individual actions the  on the components so  you will focus on the component concept  industrial designer: Yeah yeah . project manager:  of course the U_I_D_ Mark will be  focused on the user interface concept industrial designer: Mark will project manager: and  our m Market Expert Sammy Benjo  on the trend watching . And we have  maybe we have to we say , only for T_V_ , not teletext ? marketing: project manager:  I think automatic on off control  it's not possible . user interface: should it be equipped with the  , with  speakers ? marketing: Speakers in the remote cont user interface: Like , you want to find it , you shout marketing: Oh yeah . project manager:  yeah user interface: control , project manager: that's user interface: and it answers is I'm here ? Or marketing: It just beeps . project manager: yeah ? Think industrial designer: Yeah , especially the power , it really consumes project manager: -huh . industrial designer: because it should be all the time on and project manager: And  marketing: Well I I heard of devices where you just  whistle them and and they project manager: And it's answered . industrial designer: But it's a good feature I guess yeah we need to think about more how to incorporate it . user interface: Just don't interfere with other devices like 'cause like all these people do that their lights are turning on with clapping . marketing: Oh that's e that already exists user interface: Yeah , I got it at my home , like . Good project manager: So , marketing: we're done ? project manager: yeah , industrial designer: Yeah


project manager: So  I will again do the secretary part  we will have three presentation first   the industrial design , first Rama then Mark and then Sammy . project manager:   we have to take a decision on the control remote control concepts and we have forty minutes . project manager: So what we want to the decision we want to take on this meeting are on the  first on the component concept , so what kind of energy we use  what kind of chip on print and one ki kind of case . And at the end  Sammy will give  a trend watching on what he's he's been doing . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . First one , we can use simple battery , or we can use traditional solar cells or  and the material we can have plastic , rubber which is good for this R_S_A_ marketing: Ah . industrial designer: and then  titanium , which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . So , as we discussed before , we need to we would like to have some speech recognition s chip in our remote control . Still we are looking for possible  technical  specifications and how w easy we can do and within our pri range , like we're to in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house . So we would like to propose battery instead of solar cells and it would be problematic  to have enough energy with the solar cells marketing: And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes . user interface: Why ? industrial designer:  it's I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser  re really less expensive compared to L_C_D_ marketing: industrial designer: which are  which needs advanced chip technology and it's more expensive , user interface: industrial designer: since we want to put some other features such as speech recognition marketing: industrial designer: we want to reduce  cost . project manager:  I want to know why it b  just  sorry but for the point before  why not the rubber , if it is something that it seems to be light . industrial designer:   And also like in if you put a it's be difficult to do all the moulding of buttons and these things project manager: Okay . user interface: W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like industrial designer: Yeah . marketing:  like this ? project manager: Yes so  user interface: to make it feel better and to you know industrial designer: Like in cell phones recently project manager: -huh . industrial designer: And this push buttons project manager:  yeah so industrial designer: we we would like to use push buttons instead of L_C_D_s and so we want to mo  we're we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money project manager: Okay , s so simple button and  speech recognition for the more complicated . industrial designer: for S S marketing: Speech industrial designer: Y yeah we have simple buttons and speech recognition technology , user interface: user interface: Okay , and still we have industrial designer: so user interface:  can we still include the L_ L_S_D_ display ? marketing: L_C_D_ . industrial designer:  l marketing: Seems not , it's either L_C_D_ or push-button . industrial designer: So  user interface: No , industrial designer: it's like a user interface: it's not gonna be a t no touchable but still like a source of information or source for menus . industrial designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and user interface: Okay , so let's try it , let's t industrial designer: because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display marketing: The L_C_D_ would industrial designer: or this inter marketing: The display would only be display and not  touch sensitive you mean . user interface: Yeah , yeah , it's it's not gonna be a touch pad ,  just a display for giving you information . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries marketing: Okay . marketing: So this device on n that can be used for speech recognition could also be used for just  the finding it basically , instead of clapping why not just be ask . industrial designer: Yeah , that's then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five , six people want to use it so so how to   how to define our re speech recognition marketing: If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology project manager: Okay , industrial designer: and so project manager: for the location . industrial designer: Yeah , if if everybody in the house n to locate then we're to go for some speaker independent technology or something . So let's now go to the you don't have more question ? industrial designer: marketing: No , it's okay . user interface: But still  L_S_D_'s already quite nice , marketing: L_C_D_ . user interface: L_C_ marketing: L_S_D_ is something else , industrial designer: marketing: and it's quite nice as well . user interface:    have a look at this project manager: industrial designer: user interface: no it's yeah . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and  all the complex things that come together with your T_V_ and remote controls . We got our perfect remote control with a lot of buttons marketing: user interface: and  we got explanation for every button industrial designer: user interface: and you can use your time and  it will take i some days to learn all this buttons and  the L_C_D_ is going to be somewhere here and  go back button , I don't know really where it is , maybe one of this buttons , and  power on and off  I I don't remember project manager:  . industrial designer: marketing: user interface: so  it it it should be maybe this button is power on and off ? Or no ? I can see nothing . industrial designer: user interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed . marketing: Do you think it can come in several colours ? user interface: And everyone's gonna be satisfied . marketing: Or did the user interface: I would make a backlight of the L_C_D_ screen with different colours . marketing: Yeah , well they like  something which is  user interface: Okay , so let's remember there's a Nokia phone which changeable panels . marketing:  yeah , okay , user interface: Do you like it ? marketing: so that would be the option . I don't know I don't have a Nokia phone , project manager: industrial designer: But it's  marketing: but I don't use that but again ,  I might user interface: That's why you don't have it . marketing: bu but project manager: industrial designer: But it would be expensive , no ? If you use colour L_C_D_ . industrial designer: Maybe we can just if users want more colours they can pay more money to get this  the shapes and they can have different assembly . industrial designer: So users have different  they have their own interests , colour interests and so project manager: So ? user interface: project manager: you you propose something with option i that increase the price if we if you want o more colours on L_C_D_ , industrial designer: Yeah . user interface: Okay , what  there's one more decisi  one more solution in fact ,  'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature , industrial designer: Lights , yeah . project manager: But  it can be in  maybe in an a gradable version , user interface: - , - , project manager: but industrial designer: Yeah . Those for which the remote control is  is to be  something useful  I'm going to talk about this later but and those for which is something that that that  is  specific to them so it it's like a signature . project manager: Okay marketing: project manager: and you think that we don't have to make to make them pay more because of  o or this is industrial designer: marketing: I think I think they would be ready p ready to pay more for that . project manager: so i it's not  a s base service industrial designer:  marketing: No  no . industrial designer: But those people will be really few , no ? So like we can those marketing: The the young people the young people want to be different from their friends . project manager: maybe that's if that it's a selling point maybe it has to be the base . But you know if you want to be different you just take your remote control with you all the time . user interface: Anyone has their remote controls here ? marketing: Oh , you don't ? Yeah . You don't have your remo user interface: No ? industrial designer: marketing: Wh you you know like for instance take the iPod . marketing: It has this distinctive look and feel and look which people seems to like user interface: Okay . marketing: just because it's a colour that we don't usually see in a remote control . Hand light , marketing:  glow in the dark , industrial designer: project manager: user interface: yeah . industrial designer: Yeah marketing: so industrial designer: maybe like the infrared like we can put some radium chips or something marketing: user interface: user interface: but how smart should it be to not to complicate things too much ? project manager: user interface: And  industrial designer: user interface: I dunno marketing: user interface: that's a question to you and to  to marketing: Well so I heard that  it seems that speech recognition is something that can be done  so that's the smartness of the thing . marketing: Currently we don't have guns with speech recognition or  beer cans with speech recognition industrial designer: marketing: but we may have remote controls with speech recognition . Are are you saying here that  the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want . industrial designer:  that  that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition  so we can use marketing: Okay . marketing: But for instance th I I'm thinking about the other   particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of  channels you are u more often using and  levels of volumes that you're more often  things like that industrial designer: Yeah . marketing: and provide you ways of using them , I dunno , somehow , industrial designer: Yeah . marketing: but industrial designer:  it's marketing: that might also be a good sales pitch again . Okay , so I'm going to talk about trends and  I hope this can help us to to understand l how we should design our remote control . So first maybe just a small recap on how how do we watch trends so it's not so  simple you might think that it's easy but  it's not so simple . Anyway these days  the best  source of information is the web as you know , so have to to go often on the web and look at  what the others are doing , and ask real people who are using real remote controls every day  or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone . Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . This is more risky because you're not following the trend , project manager: marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business .  to be to be quick there's a lot of words here but  basically there are  in in the market of of remote controls there are three aspects that we should very pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative , industrial designer: marketing: it has to be new with some of  new  technology inside and  and this is also  more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see  it first have to be very nice , s something that people are proud of   that i  they can be id identified with  and and then  something that  contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . If we look back and not  look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have  a fruit and vegetable  way of of look or feel project manager: industrial designer: marketing: or so . And  if we co we compare to last year , now it has to be spongy , industrial designer:  . Well project manager: industrial designer: Yeah marketing: this so so I think   i industrial designer: kind of  maybe marketing: When we were talking about rubber , industrial designer: Yeah it marketing: I think  the rubber aspect might be important because it's what is probably more feasible in terms of sponginess . marketing: So project manager: It seems to be marketing: Think more of  something in the colours of  like fruit and vegetables and spongy , industrial designer: Fruit . Even shape ? marketing: as a even in the shape it has to be more round and  more   look natural somehow . marketing: So that's what people seem to yeah i I know it's quite far from what you thought project manager: Sorry . industrial designer: marketing: but that's that's fashion and project manager: industrial designer: user interface: Okay . project manager:  you have questions ? industrial designer: So these abilities are mainly ad addressed by young people ? Or it's marketing: These I'm sorry . industrial designer: This you you so did you marketing: Yeah , yeah we have people   listening to the trends everywhere in the world , of course , industrial designer: Where ? Oh . marketing: as you know our company is quite big and  so I'm just asking them what are the current trends according to them when they go in the stores and when they ask  their  friends industrial designer: It's not from  . marketing: The what we industrial designer: Yeah but some materials n they're to be  they're to be something like solid like they can't be really spongy marketing: Sure . marketing: We have to I think we have to have the look of fruit and vegetables industrial designer: yeah , yeah sponge , yeah yeah at least that's marketing: but we still have to put our chips inside , so of course . We can have t colours or this shape marketing: Yeah , I think in the colours and in the  the kind of material . industrial designer: or at least marketing: If if it's something like rubber made or I think it it's also going to be good .  now you have to go straight on this individual action which i which are for Rama  wil design , industrial designer: Look and feel de project manager:  Mark the user interface design , and  Sammy  the product evaluation . industrial designer: So , can we highlight the specific features of our project manager: Yeah you're right , you have to industrial designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables , project manager: So industrial designer: that's project manager: you say s industrial designer: we want to follow general trend . industrial designer: So , do you think marketing: No , we don't have to , user interface: So we have to  for project manager: No . marketing: industrial designer: So what about location and these things , people are really interesting on those features ? Or they really like They more want these fancy features marketing:  I think i industrial designer: like marketing: yeah i it's again in this  what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us project manager: Do we take titanium smelling like fruit , or do we make spongy  fruity-like marketing: industrial designer: Yeah . project manager: industrial designer:  yeah at least like we can make banana or project manager: Don't you say that you cannot do double shape  curved shape user interface: But Doub double-curved . industrial designer: and and s we're to see the whether rubber is expensive user interface: Okay , okay . industrial designer: we have only the plastic or the the chippy yeah fibre chips or user interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some for for industrial designer: Yeah . industrial designer: So still we want to keep L_C_D_ ? Or project manager:  I think it's what we say , that we have an  an L_C_D_ with  information . marketing: The thing is that  if we want to have as he says if we want to have  a small number of buttons we need to have a kind of output that says currently what their actions are . industrial designer: and we just stick with two batteries so it's not any solar or marketing: Yeah . industrial designer: yeah yeah j yeah , marketing: Classical , we stay classical in that we don't reinvent  the wheel . marketing: Anyway it's very in general I think people  change T_V_ more often than batteries of their remote control


project manager: And then we going to do some finance to see if  it is  feasible user interface: And chocolate ? project manager: and  at the end we will we will  evaluate ourself as a team . So first , I present as we came to this perfect model , project manager: user interface: and then we'll give some technical specifications . We analysed all the fruits project manager: user interface: and contacted NASA , and  made some real good project manager: MASA ? user interface: Yeah . user interface: And making some analysis of different fruits , we choose the ultimate form , ultimate colours , and  ultimate smell of it . But we still didn't want to go far from our titanium idea , 'cause it's the most of the moder the m the modern material we can p select . Explanat user interface: Everyone is f really  really glad to obtain an s such a r such a device . imitating flatulence] project manager: What do you say ? user interface: N marketing: It says project manager: user interface: You must say it . And so , we have buttons and using L_C_D_ , or like you can use this jog wheel and select which ever option on the L_C_D_ , and then do on and off . Like , m switching the L_C_D_ display if you want to use L_C_D_ , or you don't want you can just use normal button . industrial designer: And then you can see the look L_C_D_ and all the switches . industrial designer: Yeah , or s So , we want to have simple and perfect shapes , like I shown in these phones . That's for the L_C_D_ or for the titanium ? marketing: You mean we can change the colour  of th industrial designer: For the L_C_D_ . Even you can configure your colours for its the depending on your mood , or s marketing: Okay . Or project manager: And w wait , wh what are the strawberries for ? Wh wh industrial designer: Huh ? marketing: On the L_C_D_ ? industrial designer: Ah , these are like sensors . industrial designer: So , marketing: industrial designer: after this meeting we'll propose a party for our success for project manager: Ah . project manager:  industrial designer: So , any specific questions for project manager: we'll see in the financial part if  all gets into user interface: marketing: It makes sense . project manager: W Who is the five  fifty millions we first make a party in ? industrial designer: Yeah . project manager: yeah , let's see if  th it's meet the evaluation criterium . You made a very nice prototype , and  , I think , we now need altogether to try to evaluate it to see if it makes sense to do it , if it fulfils our what we want to do , and things like that . As you know , before going and  creating and producing these strawberry  remote control , it's very important to first verify if it makes sense , if we have a chance to sell it . marketing: so we need to evaluate it  , try to do it in a constative way , and as much as we can . And then we are just going to have an average , which will give us the value of our  remote control . Of course , this can be discussed , but let's let's see , so let's vote . marketing: So , industrial designer: Yeah , what's is really marketing: what do you think , is it fancy ? industrial designer: it's really project manager: I think that fancy , we can say it is fancy . project manager:  what do you think ? marketing: What do you think ? user interface: Feel the weight . So marketing: Yeah , o one means it's , yes , a very fancy and seven mean no at all .  marketing: So , what about technology ? We have  we have speech recognition , we have location based , industrial designer: And we have L_C_D_ . project manager: Yeah , I think it's a marketing: Quite user interface: Yeah , yeah , yeah . industrial designer: still we need to cha marketing: So let's suppose my daughter take it and  and through it away . project manager:  marketing: Do you think it makes sense that it's going to live again ?  , maybe not the prototype . Well , so the question is does it have  the minimum requirement of re remote control ? industrial designer: Yeah , marketing: So I don't know . These are the main marketing: it depends on the project manager: And you can  do di two sites ? marketing: Okay . Yeah , and you can do on L_C_D_ using these going to scrolling all the option . industrial designer: So if you don't want marketing: So but , for instance , because the L_C_D_ is not  touch control , touch screen , you cannot go to channel twenty five directly . user interface: You go you project manager: You c push here the the user interface: So , the basic mode project manager: yeah . marketing: It's much longer than that that being two two five , no ? user interface: No . marketing: But So what do you think for it , usefulness ? industrial designer: So , d Yeah , we need to address we want marketing: Seems to be useful . industrial designer: we only address two main functions here and the other functions will be on L_C_D_ . So project manager: Let me understand well , industrial designer: so project manager: because I'm not sure that's for that this one are b d  two dir directional button . And which what is that ? user interface: It's a jog dial for controlling the cursor on the L_C_D_ screen .  , see in L_C_D_ , like you will have blocks and you select which one . marketing: Is it the the the effective size and weight that the Is it  real size , real weight ? Or Because it industrial designer: Yeah , it's size al almost marketing: Size is going to be that , yeah ? industrial designer: Yeah , because it is marketing: and and industrial designer: The weight will be bit lighter . marketing: because I'm haven't seen the weight so I must not  user interface: Okay . marketing: Well , so colour , it seems that we have the several colours for the L_C_D_ . marketing: But  , it's not very clear what is the colour of the sh the sh the case . industrial designer: The case is silver titanium , no ? marketing: It's a it's going to be titanium . marketing: So project manager: I  it that's  industrial designer: So maybe , I think marketing: I think usefulness is m as as I rem  just have to remind you that usefulness is much less important than fanciness . industrial designer: Yeah , well marketing: Whether it's fancy or not now , it we have to decide .  marketing: But this project manager: I would have m  i found more fancy that the fruits are useful . Not like this d We're just giving the fruit for more fanciness and more attraction , too . industrial designer: So , maybe think we can have rubber or some sponges , stuff for strawberries and different colours . industrial designer: So it's marketing: So , it seems we are not so clear on the shape  industrial designer: Even project manager: No , I'm not sure  why industrial designer: These buttons project manager:  if it was like this industrial designer: But it looks really not really good . user interface: And industrial designer: Even we can provide many different colours or different fruits , and project manager: -huh . user interface: but still you got some rubber fruit here , and it's completely  completely secure to leave it  with children and that . project manager: Okay , so you you you feel like it's something  a protection for the remote control . Yeah , we've yeah we have sensors here and so here and here , project manager: Also . marketing: but  can we adapt it to each each personal use ? user interface: Sure , sure , just look at it . marketing: That industrial designer: You can marketing: What else can we need ? industrial designer: Yeah . marketing: You Do you think you are gonna be able to do that with ti titanium as well ? project manager: Yeah , it's fudge titanium . Well , I if if this is if you are ready to do that , then I think it deserves a one . So now , it has to fulfil the financial criterium ? marketing: industrial designer: Financi marketing: Ah-ha . user interface: What what's the limit ? project manager: H marketing: It's twelve bucks . user interface: it's it's okay that I don't know , 'cause  it's not my field . So the case , which one  is it in the end ? industrial designer: Yeah , I think we will go for a single curve , no ? marketing: Let's do a single curve . marketing: It's only curve ? project manager: Oh see , I I think that the the price is this one . marketing: Special colour ? user interface: Well , n Why three ? industrial designer: No , only one , no ? marketing: No because  project manager:  . marketing: So the L_C_D_ project manager: How many push-button ? industrial designer: Scro project manager: Three or two ? industrial designer: two .  That's that's not marketing: That's all ? project manager: We choose this one , and not this one . marketing: is it a scroll wheel and pe push button , th this centre one ? project manager: Or only a scroll-wheel . So project manager: You try to s marketing: You are trying to make make up make us up . industrial designer: It's already project manager: Because how do you do to y select ? industrial designer: Ah . marketing: No , but you select with the two d the other two buttons , project manager: Yeah ,  you you go on the location with your scroll wheel industrial designer: Y ye marketing: no ? That's true . project manager: You you have all of these , no ? marketing: She's very hard on this . project manager: Not special colours an interest in ? marketing: No , the colour is in the L_C_D_ . project manager: And buttons are not colourised ? They are m industrial designer: marketing: I no . marketing: Well , if I look at what is the most expensive things ,  it's the L_C_D_ industrial designer: Sample speaker . user interface: Well , as you may know there's some research done in the field of producing energy from mechanical eng , producing electricity from mechanical energy . So , the point is that when you take device and push the button , you produce enough energy project manager: But you don't need a battery ? user interface: to make electricity . project manager: But  marketing: So that would project manager: it's like the hand dynamo , no ? industrial designer: Maybe the jog wheel can be like kind of hand marketing: So , but if we select the hand dynamo it's okay , we only industrial designer: is marketing: We we win one . user interface: And ? marketing: And ? project manager: M maybe minus  three , no ? industrial designer: Yeah . industrial designer: It's not changing , no ? user interface: Why ? industrial designer: It you don't marketing: Yeah , yeah , yeah , if Click somewhere , you'll see features . industrial designer: Yeah , that marketing: It Is it ? project manager: Yeah , yeah y industrial designer: marketing: I think we're exceeding now . It's maximum industrial designer: Is really strict ? marketing: We would prefer , project manager: and don't have to Yeah , yeah . marketing: I'm just curious to see this industrial designer: Ho marketing:  my address chip on print .  , I would say it's the Russian trick , but project manager: Yeah , but  is  English . When we see the results , there is no doubt there industrial designer: Yeah , it's really project manager:  . user interface: M maybe not , huh ? marketing: Team-work , very strong , I would say . marketing: New ideas found ? project manager: So , you say , is there sheep ? marketing: Yeah . A good leader , you know , a good leader is somewhere in the shade and marketing: but  then I I mus That's true . user interface: we could forecast it , right ? marketing: To whom ? To the whole our company ? project manager: I'm the one , proposing the celebration . industrial designer: So where we will go now ? project manager: Ah  , industrial designer: ye project manager: I think it's finish . marketing: I think the meeting industrial designer: Will go to Italian restaurant , or marketing: The meeting is over at least