Okay , so Right well  from the last meeting I was trying to send you the minutes , but  it didn't work out too well , so maybe in sort of  quick summary of the last  meeting , I can quickly give you what we what we had . user interface: project manager:  right , so Wishing I hadn't closed the damn Right so we had the fact that we're gonna have the the logo  the company logo in its  colour scheme incorporated onto the the device the remote device . We had  made our decisions about  made our decisions about  the device itself , that it was gonna be simple to make it  enable us to complete the project in time . We're gonna have  effectively two pages , a front page which had the  features that the  the customers most wanted , and then the  the backup features on the second page so that it could  meet the technical requirements . So basically what decisions  have we  made ?  have there been any  changes ? industrial designer: I think we all have a presentation again , project manager: Right . For the components design ,  next step is basically the the way the remote's gonna work is still the same idea as before . There's a kinetic option , which if any of you've seen those new watches which you kind of you power up by waving around ,  it just requires a small amount of movement which would mean the batteries wouldn't have to be replaced . For the buttons , we have  an integrated push button , which is Oh just to say all all these are  supplied by Real Reaction . So I guess for the ease of for quickness and ease we should take them from at least like one of these options . industrial designer:  so for the buttons there's an integrated push button , which I guess is just the same as the standard ones . This says it's  similar to  the button on the mouse for a normal for like  like modern computer .  there's a scroll wheel which is you know the new mouse has just got like the centre section which you can scroll up and down , which may be for the volume . industrial designer:  one issue for the buttons is , depending on which material we use , if we use rubber buttons then it requires a rubber case , so we have to take that into consideration .  moving on to the printed s project manager: What would be the cost do do we know ? industrial designer:  that's on the next project manager: industrial designer: I th I think the there wasn't too much difference in the cost , that that related to the actual buttons , but it does affect the printed circuit board . Basically for the circuit board which is the middle , it's just see it down there the chips like the like the workings of the actual  of the remote . So if we've got the scroll wheel for one of the buttons , that would require a slightly more advanced circuit board than if we just had a standard  push button . There's a small unit available through the company  which obviously would be an extra cost , but it wouldn't affect the size of the remote too much .  and I guess that would require a more advanced circuit board , so there is an extra price in that sense .  going to my personal preferences ,  I thought possibly for power we could use kinetic  which is the idea of the watches  that you move you move the remote around to power it up .  for the buttons , I thought we'd probably get away with just having the standard  push buttons rather than the scroll wheel . So if we wanted the scroll wheel and wanted the voice recognition ,  then we'd have to get a a more costly circuit board . industrial designer:  i it kind of depends  if we're gonna have the speech recognition , we'd have to probably get an advanced one . industrial designer:  but I don't know , so that is something I'll have to look into . project manager: So are we able to make that decision now in a sense that this is the point at which we're discussing that issue , industrial designer: Yeah yeah . project manager: so would it not be best to rather than  one way is to do each of the presentations and then make decisions going back to the various presentations as they were . Maybe w user interface: Yeah , that's probably a better one , to discuss it straight away . project manager: 'Cause at that point then you've got the details up there , so if we wanted to know for instance that the scroll wheel required the regular and what required advance . Then if we were able to see that down then we could make the decision at that point in time industrial designer:  . project manager: industrial designer: As I say it only specified that we need a more advanced circuit board for the scroll wheel , project manager: project manager: No the scroll wheel required the regular , so the industrial designer: Yeah if if you down  . industrial designer: but the scroll wheel requires a mini m minimally a regular chip , project manager: industrial designer: which is in the higher price range . The display requires an advanced chip user interface: I think the scroll wheel  project manager: the display requires an advanced chip which in turn is more expense . industrial designer: And note that the push button just requires a simple chip , so that would keep the price down . user interface: Yeah , and if we're going for sleek and sexy , I think a scroll wheel is maybe a bit kinda bulky ? marketing: user interface: I I've got  pictures well I've seen pictures with it kind of sticking off the side of it , project manager: Right . So is  marketing: So are we going for the w are we going for the simple one , are we ? user interface: Yeah , a simple pushbuttons . industrial designer: Did everyone get this on the speech recognition ? The  it was basically what we said before , the idea that you record in a set message , and then it picks up that message  and replies to you . Maybe we should go on what we're certain of rather than project manager: So if we go for the simple push button , so effectively we're going for the simple printed circuit board are we ? Or are we going for the regular ? industrial designer:  if it's just the push button then it just needs the simple circuit board . But is there any other  okay , that's true for the for for that element , but we have to take all el elements into consideration . And so if there is one element that requires the more expensive one , or say the regular one , or the more advanced , then that would have to be the same for all of them . But marketing: I suppose we need we need to find out what circuit board that requires , maybe before we m make a decision . user interface: But the way that I interpret that  it doesn't seem to send out a signal to the telly , it just it's like a parrot just rep reply replying to your message . industrial designer: Okay , so we'd have a simple circuit board project manager: industrial designer: and that would be an extra that would be in addition to it . user interface: And I don't think you could really perform any of the remote functions with it . user interface: 'Cause the example that they've given there is good morning coffee machine , good morning Jo . project manager: user interface: But I think that's maybe as far as that one could go ? project manager: Okay . industrial designer: Yeah that makes sense , so we'd stick with the simple circuit board and then think of the speech recognition as an extra an extra possibility . user interface: And it says that project manager: You were you were wanting to go for the kinetic power supply . industrial designer:  yeah I I thought so just for just for ease of not having to replace the batteries . project manager: And how does it get  charged up ? industrial designer: It's  I think it works on the basis they have some kind of ball bearings inside . It's  it's some on watches which you you kind of you shake to power it up . industrial designer: So you'd you'd move the remote around a little bit and then that powers it up to use it . project manager: So the speech recognition was Are we going for speech recognition ? No ? 'Cause that required the advanced user interface:  I think it would be helpful to find it , but I don't think it'd  marketing: Just industrial designer:  yeah I think did we decide it didn't affect the circuit board , it just affected user interface: Yeah , I think so . industrial designer: It was just project manager: I had speech recognition requires advanced req require industrial designer: Oh no th that's what that's what I thought , but maybe maybe it doesn't . marketing: 'Cause it's s it's separate isn't it , project manager: Speech recognition you reckon then is s simple . marketing: it's not part of the industrial designer: It's it's just an addition thing it's  yeah . project manager: And so we would want it in as an extra because it doesn't appear to cost too much . industrial designer: 'Kay shall I pass on to you now ? user interface: I think project manager: In fact , it wouldn't really cost anymore , would it ? user interface: I'll just just check what it said . Actually I don't think it really says anything about the cost , but it says that it's already in the coffee machines , so like it's already kind of marketing: Yeah . industrial designer: I assume it would cost extra , but Maybe we maybe we'll find out how much that does cost and have to decide slightly later . From looking at the remotes that are out there at the minute , none of them are particularly  sleek and sexy .  I haven't actually got the examples of the scroll button there ,  but there's some curved cases that you can see ,  a range of sizes  . Does that move it ? project manager: Sorry ? user interface: It just seems to be skipping on without us doing anything .  some of the  remotes that I looked at , one of the models da did actually have voice recognition where you could  where it was connected to the remote control functions . And  it was quite  a swish model , where it can control  four devices , T_V_ , cable , satellite , video , D_V_D_ , audio . So  maybe it's better not to try and compete with that sort of thing and just to market it as a completely different  like different viewpoint as a kind of finding your lost control industrial designer: Yeah , yeah .  the scroll buttons , as you've already mentioned ,  there's examples of those , but they don't look as sleek as other models . And there's no real advantage and because it impacts on other on the materials and the price it's not great . There was children's remote , where  they just had a very limited range of buttons and they were b  bright and colourful and  you you could program them so that they could only look at certain channels . user interface:  but I don't know if that's really in our field ? industrial designer: I guess I guess we're going for the biggest market , maybe not , user interface: But that's something that's out there . industrial designer: but Was it was it specified that we went for the biggest ? project manager: Well we're to go for the international market rather than a local market but that that wouldn't necessarily preclude user interface:  . So you have your basic model which you would sell at whatever , and then you could have additional features in you know like a You'd have model one , model two and model three , and therefore you can sub-divide your market up . project manager: industrial designer: So maybe the children's remote should be like a a next step , but maybe I dunno for ours , maybe we should project manager: Anyway you could add on for an extra package , but on this basic one I'm reckoning that we're going for the basic model to be discussed here and that  you would have for future reference the possibility of adding in extra features at extra cost to take care of specialist market segments . project manager: Is that user interface: Right well that's something that we can be aware of . I think because there's already  very good voice recognition technology out there , and because ours might not cover the same functions that the leading brands do , it might be a good idea to market it as a  finder function . industrial designer: So you also said for going for the international market  that some some maybe older people might not like the speech recognition . user interface: Yeah , 'cause I think you program  this one yourself , like to say like whatever you want to your question . marketing: Yeah and ours is quite a cheap device , so I don't know how much we'll be able to put into it . And you were talking about scroll buttons ? user interface:  yeah I think  I think we've decided that it's gonna increase the cost project manager: Okay . project manager: Alright , so we're just gonna have the the rubber buttons , was that right ? industrial designer: Yes yes . user interface:   and just to be aware that there are kind of specialist functions and specialist remotes but we probably don't want to focus on those like such as the children's remote . So it gave the example of say your volume buttons for up and down , they might both have a V_ on for volume ,  let's think how they did this . project manager: Good in in Flip it round in ninety degree a hundred and eighty degrees and have it up and down . So that would show that volume was going up , whereas the one underneath would see the volume going down . What did they say ?  I think the thing was that if you decide to do this , to have triangular buttons ,  somebody might look at this one and say oh well this triangular button is pointing up , and that's the first thing that they see project manager: Right . user interface: Actually that can't be right , can it ? Oh well , no , they might see yeah , they might see this pointing down and think right that's gonna turn the volume down , project manager: user interface: whereas the actual button's pointing up , so the function is to turn the button up . user interface: So , be careful what you put on the buttons industrial designer: So maybe we could have like user interface: and be careful of the shape that you make them , industrial designer: Yeah . So maybe we could have volume written on the side and then up and down on the on the buttons themselves . project manager: And 'cause the idea was to have limited  it was to have sizable amount of information on it . project manager: 'Cause it was sixteen buttons , wasn't it that were industrial designer: Yeah . user interface:  so what was the decision on the  design of the volume button ? industrial designer:  Are we are we gonna go through the design of all the buttons at the moment , or are we gonna t marketing: I've I've got some things to say about possible design things from trend watching . Right ,  I've been looking at some trends in in sort of basically fashion on top of doing the  research into the remote control market the the one that's the one I talked about last time , that we'd sort of asked people about remote controls and what what was good about them , what was bad , what they used . And we've also been looking at sort of fa sort of fashions and what people are wanting out of consumer goods at the moment . marketing: So user interface: marketing: So just to summarise the most important things which came out of the remote control market investigation . And then third and l less important than the other two , there should be an ease of use as well . And apparently , the fashion trends are that people want sort of clothes and shoes and things with a fruit and vegetables theme . user interface: industrial designer: marketing:  but  the feel of the material should be spongy , industrial designer: marketing: which is contrary to last year , apparently . project manager: user interface: marketing: So we need to emphasise the fancy design with on on our remote control above all else . And then also try and add in technological informat innovation which could be our sort of find the thing with a hand clap . And then we need to ma sort of make it easy to use that's as a third priority , so perhaps  fewer fewer buttons and functions as we've as we've discussed . user interface: marketing: And then maybe find a way to incorporate these trends so that we sort of capture people's imaginations . So maybe we could make the buttons shaped like fruit and veg , or the the buttons could be spongy ,  somehow . And then sort of even wackier than that , we could maybe have a fruit or vegetable shaped remote , say in the shape of a banana or something like that . project manager: marketing: How how far we actually want to go along and sort of follow the trends , do we think the trends are particularly important for this type of gadget , or or you know , do they not matter that much ? user interface: I think if you start making the buttons fruit shaped , it might make it more complicated to use . project manager: Well you were just talking about you've got to be careful how you shape your buttons , 'cause you're can mis-direct people . And I would've thought the functionality 'cause the people get cheesed off by things by having to read instructions et cetera , so . user interface: Maybe just one button , say the standby button is quite kinda separate from all the other functions . user interface: And then that wouldn't get in the way of like kinda one to nine , industrial designer: user interface: and it wouldn't confuse the numbers . No th that that incorporates the trend whilst at the same time not confusing people , if you're looking for functionality . industrial designer: Well I dunno I I guess maybe fruit and vegetables may be popular at the moment , but as we know how fickle the fashion markets are , project manager: But what are they gonna be next Yeah . S project manager: But but th but okay but you you can incorporate the tr If y if you change all the buttons then you've got the problem that this year's fruit and veg , next year's  I was gonna say animals or elephants or w whatever . Yeah , project manager: That means you're constantly changing your production schedule , marketing: I'm not project manager: and you've gotta make different moulds and everything else , marketing: Yeah . marketing: I'm not I'm not sure what what what the sort of timescale we're thinking of selling the product over is . industrial designer:  it just seems realistic that the remote control market isn't the kind of thing which takes in those kinds of fashion trends . project manager: Well user interface: But I suppose as long as it's quite a subtle design , marketing: industrial designer: Maybe still with a rubber design we could project manager: Was that in the sort of fashion sense that this Or was the spongy feel was that  sort of fashion ? It was , wasn't it ? marketing: Yeah . project manager: So the user interface: It seems like you're gonna have rubber cases , as well as buttons . user interface: And that you can make them curved or double-curved and that would be the kind of sleek and sexy look . industrial designer: Oh yeah yeah one of the things were if you had rubber buttons then you had to have a rubber case . industrial designer:  oh no no no user interface: Oh right , that fits , doesn't it ? industrial designer: sorry it's if you use the  rubber double curved case then you must use rubber buttons . user interface: And that would fit in with what we want , wouldn't it , for the spongy feel , to have everything rubber . The m the main problem is how f how frequently do the fashions change ? 'Cause in essence in the production you want things to stay you want to basically mint them out marketing: project manager: 'cause if you've got fashion changes and that you're incorporating , then it means that your stock is  is last year's stock marketing: project manager: and therefore you're selling it or having to sell it at a discounted rate which you wouldn't want to do . Whereas if you kept the product the same but you could have a difference from year to year ,  it seems to me that you could incorporate a fashion statement if you like , rather than changing the whole kit and caboodle . project manager: You're just changing one aspect like like the standby button or something like that , industrial designer: Yeah . project manager: and especially 'cause then you could make it something that industrial designer: I suppose we maybe are limited in the fact that we still have to put the logo on the actual marketing: project manager: Well you two are obviously gonna find that out fairly quickly when you move over to your kit modelling stage as to  how much pl how much how much how pliable is Plasticine . user interface: industrial designer: Maybe we could think of the the cases like changing with the fashions project manager: industrial designer: like the Nokia phones where you could take the casing off the outside . industrial designer: Yeah the a the actual the sort of the look from the outside , so where the buttons would stay the same , and the general function of the remote would stay the same , marketing: user interface: Yeah and then you could have Oh but you still would have to have the logo on every new case , industrial designer: Yeah , that's true . project manager: Yeah you you could do a colour change , so therefore you would yeah yeah  that's effectively what they did with the with the mobile phones , was to have some in blue , some in red , some in rather than all in black industrial designer: Yeah . project manager: or , you know , which four do you want , as long as it's black ? user interface:  . user interface: But we are supposed to use the  company colour scheme , aren't we ? project manager: Yes oh that's true user interface: We haven't really seen that yet industrial designer: Oh okay yes project manager:  that might no marketing: Yeah . industrial designer: that is user interface: It might and we might be able to do both but it might clash with certain things . project manager: Well not necessarily , because you could have your company  We're we're meant to be finishing up .  a lot of  computers for instance like like on the one you've got there , it actually has a sort of  stick on badge marketing: project manager: so what you would al all you would really need , whether it , you know , whether the casing be w any colour , could be any colour , but that badge would then have to stick out on top of it so that  in a sense , with a with a logo like that , because it's on a white background , the only colour that it might not stick out so well on would be a white casing . project manager: And in fact a lot of companies get somebody else to make them and literally just badge them themselves with their own  badge over the top . project manager: And in fact the way they've got that there even if you had that on a white , which is the predominant colour of the  the Windows badge , you'd still be able to see it clearly from you know a white casing  product . industrial designer: And whether we'd have a big enough market to have this kind of like secondary market of selling the cases might be something to consider . project manager: user interface: Well if it's for young people ,  like the phone generation , that sort of thing'd probably go down well , marketing: user interface: and the market research has been on that side of things , hasn't it ? marketing: Yeah ,  it's people say that it's the look , they want the fancy looking thing but I'm Yeah . I think with the mobiles , it's the , you know it's a communication device , people see you with it all about and industrial designer: Yeah I suppose , user interface: industrial designer: where you you keep the remote hidden under the sofa most of the time . marketing: i if it project manager: It's  in in the house , isn't it , I suppose . user interface: Okay , so if we just went for one colour of a rubber case marketing: I think project manager: So don't change case . user interface: Did we decide on the rubber case ? The spongy feel , or did we think that that might go as a trend ? marketing: Well , it was different last year . I don't know whether it's one of those things that like sort of having all fruit shaped keys , that that probably would go out of fashion very quickly , project manager: Yeah . marketing: whereas just the fact that it was a rubber case is probably less less of something that y you're gonna end up hating in a year , you know . If you're going for fashion trends like that they'll need t you'd have to have interchangeable cases industrial designer: So then th th that would project manager: so that you could industrial designer: Yeah . project manager: or 'cause otherwise someone's gonna have to buy a complete new remote rather than just a case . industrial designer: it seems to make sense that we we'd just maybe stick with the standard rubber case , marketing:  . There's flat , marketing: user interface: there's single-curved and there's double-curved . industrial designer: Maybe curves give it like the slightly more aesthetic feel ? But the double curve wouldn't require us to perform miracles with the Plasticine . user interface: marketing: project manager: user interface: Well it says that marketing: When you say d when you say double-curved , what what exactly does that mean ? user interface: I'm not exactly sure . See how  the one Oh I'm not plugged in , am I ? marketing: No you're not connected to me anymore . project manager: One one thing to cons user interface: Shall I just turn it round for time ? project manager: one thing to consider is that in some ways you want  by having a fairly standard case it means they can all fit together on top of each other marketing: That should come up . project manager: therefore for storage purposes in shops and the like and it makes it easier that you can if you can store them up on top of each other . project manager: Whereas if you do  fancy things with it , you then gotta put it in a ca a a packaging box that that does that . And the cost of packaging could be quite important vis-a-vis the total cost of the product . industrial designer: So shall we go through quickly and just work out what we've decide on , if we have to kind of project manager: So but marketing: Yeah . user interface: but you can see some of them have got kind of bulges , like the second one and the end one  where there's a curve there . user interface: I'm not exactl I don't know if a double curve is maybe it comes up slightly , or ? marketing: That's what I was trying to work out . S so do you wanna go for curves , more curves ? marketing: Shall we industrial designer: project manager: We're meant to be f we're meant to be finishing this meeting in about a minute or so . user interface: Shall we go for single curve , just to compromise ? industrial designer: We'll go for single curve , yeah . industrial designer: So did we did we decide on the kinetic power supply ? The one you move around ? user interface: Yeah . user interface:  and we don't really know much about the colour scheme or logo yet do we , industrial designer: Oh we ca user interface: but possibly a sticker . industrial designer: Yeah yeah , we'll still have the Are we gonna go for the simple circuit board just to keep the cost down ? I th I think we can by by not having anything too complicated . Yeah and and the voice recognition , we can use that can't we , just to find it . industrial designer: And see we could always decide against it if something comes up that's just something to that we seemed to leave out . user interface: Yeah that sounds like it wouldn't do too much harm in a couple of years .  what sort of shape do we want ? project manager: So we've got spongy feel buttons as well , have we ? marketing: Don't know , maybe just project manager: As well as or w or was that marketing: Yeah . project manager: So it's rubber buttons , industrial designer: Yeah , it was just project manager: so it's not really spongy feel buttons , it's just rubber buttons . marketing: project manager: Okay so what what shape are we making the standby button ? marketing: Yeah . user interface: Shall we vote on it ? industrial designer: We will go for the a a a apples apples . user interface: Anyone got any suggestions ? marketing: Apple apple a a qu Quite a big one , as well . project manager: A red apple ? Is it ? user interface: Yeah 'cause we wanna incorporate a bit of colour if we can , once we find out  industrial designer: Okay . And then we're gonna are you gonna work on keeping the button design quite simple ? Just like the Just working out what we're gonna do for the next time . project manager: Sorry what was that last thing again there ? user interface:  just to keep the shape of the buttons simple . I thought you were going for a single curve and user interface: Ah just the  shape of the buttons . industrial designer: And j yeah , just keeping the sort of the labelling them labelling of them fairly simple as well


I actually tried to transfer it to My Documents , but marketing: Yeah , you have to you have to close that window . marketing: project manager: Yeah , but I've ta  marketing: project manager: right , I'll just re-do it . user interface: it's a bit more fun , isn't it ? And it's kinda not really at a kind of you think apple , you think computers , like Apple Mac . What's this this one ? user interface: Yeah , and cherries are fun , summery . marketing: industrial designer: They're thinking user interface: But  , we didn't have anything small enough to write . industrial designer: For the first time , well it was hard to get the h  the actual labelling on the individual buttons . industrial designer: Hum , you separate off in colour the volume related buttons from the channel related buttons , so you've got the volume in orange on design there , user interface: marketing: Yeah . And so when I done my thing on cost a I had assumed that the only  button that would be a different colour would be the  the red apple button . But  , yeah so  but there would be a cost implication on that , marketing: I'll see if I can find them . project manager: and  as I suppose that so whether wanted to put in all these colours , would be  open to debate , I suppose . industrial designer: Yeah , sis user interface: Well the colours wouldn't like that's they wouldn't be too important , marketing: Have user interface: but we didn't have any white Play-Doh . marketing: project manager: Right , okay so  And the second one underneath would be the idea for the industrial designer: Yes , we'll have the slide-away . So So , we've got prototype presentation , which we've just done , evaluation criteria ,  and finance , so I guess w we have to evaluate if that meets the various  aspects that we're looking for  from  our previous meeting . user interface: project manager: So other than the fact that it doesn't have the second layer , but  obviously obviously it would . We got the buttons and the only thing that has really changed is the is the colouration of the buttons , industrial designer: Yes , yes . project manager: and whether it would  marketing: So if you had to do a presentation or will you just work it on the prototype ? industrial designer: This this is a user interface: that's it . marketing: That's the pr project manager: Right , so  as far as the the finance of it would be concern would be to make sure that the cost aye the production cost 'cause you may remember that was one of the first  considerations was to be in d under   twelve fifty or two and a half  twelve and a half Euros . So that should  Right , so , seems to me that the thing that I have to do is is quickly find that  industrial designer: Could we get this on the board just so we can see or do you mean do you have the figures there ? marketing: we should plug it in . marketing: Do you wanna plu do you wanna plug it in into the the back of that one . So , sh marketing: We could do it as we d go along , the production costs , looking at the prototype . project manager: Okay , so , by the fact that we've got  the simple chip and the  kinetic energy source , we've got a single curved case . industrial designer:  project manager: Well , originally , I thought there would just be  one in there because it was the one red apple . But industrial designer:  project manager: So the so the real w the real question then would come in . Do you make all the buttons marketing: Well do we'll do it on the prototype , project manager: O marketing: so do two , see how much it is . project manager: We've got special material , rubber , wood , titanium , et cetera and that , industrial designer: And then we'd have project manager: so , I was originally , I was thinking rubber wasn't special , marketing: project manager: So And the r  effectively we've got sixteen buttons that we're gonna have on there . I think you just do one , don't you , for the project manager: W I don't know is is is the sort of answer , is that meant to be all sixteen buttons , and therefore  , what's the op The option was maybe not to have rubber buttons , but just to have the one that was soft and spongy , and therefore marketing: I think I think it's just it's just a one . Else project manager: Whereas it would be the special colour would be for the So you would only have the one special button that was rubber , whereas the rest would be hard plastic . marketing: I thi I think I think the button supplement i is just a supplement for all the buttons made in a different material , rather than per button . project manager:  Okay , if we just had all the buttons as standard , except for the one red apple , then that would take care of that , I guess . project manager: And when I plugged that in last time remember it has to be under twelve and a half . project manager: And if What happened ? marketing: You've just gone off the window into another one . user interface: Maybe if you just minimise that one in the top right-hand corner of the little box . user interface: project manager: Okay , so , but the point would be that if we  if we just did special Sorry , you were saying that it would be that one , that you would put in one there . industrial designer: So that's nine point one there so we've got some project manager: So it Well , is it s is no , it's nine point seven I've got . industrial designer: Just give us a bit of project manager: So , that would that would work out fine if   as assuming your correction are are assuming that that one change covers all the buttons , then that would be fine . project manager: And there's nothing else as far as I can see that we we had  planned to put on . user interface: S marketing: industrial designer: I switching around those th  on the electronics we got the sample sensor . industrial designer: I guess the sample sens sample speaker would be the voice recognition thing , which puts up to four ? marketing: Yeah . industrial designer: We should be slightly over our budget but if we gather something else down to slightly lower standard , and maybe go with the one the special form buttons , then we could have the speech marketing: Yeah .  , if we Okay , that gives us twelve point seven industrial designer: So  maybe if we got rid of like the maybe one of the special colours , kept them all the same colour , then we could have the voice recognition project manager: But remember that the idea was to keep it the colour of the industrial designer: without project manager: Oh , I see , so just take out the special colour for the apple and industrial designer: Yeah , yeah . D wouldn't you have to keep the simple chip there as well ? You know how you turn that one to a zero , wouldn't the chip and the sample speaker be separate things , marketing: Yeah , we have to have it industrial designer: Oh possibly , yeah , yeah maybe . industrial designer: We should Yeah , that would save us one , though we'd still be slightly ov project manager: But you reckon that i  the thing is that you wanted to a appeal to people and not have to replace batteries . Well , since it's the through the whole technology type thing , you were saying in the market research that people like kind of interesting gadgets in them .  , whether they would figure the the s  sample senor and the sample speaker , voice recognition be sort of a worthwhile thing to have . industrial designer: or whatever they would prefer not  You know what  ? The the problem was the battery's running out and losing the  losing the remote . project manager: But which do you think or which do we think is the more important of the options ? In a sense , at the moment , we've got a total which we need to reduce down by one point two . The other option if we're planning on just going for something cheap and cheerful , would be to  make it originally , we're gonna make it a simple product . marketing: Shall we shall we evaluate the prototype as we've got it now first , and then sort of make decisions about what needs to be changed after ? project manager: So , we've all got a note of it's thirteen point seven , isn't it , with everything we want on . Sorry , do you want that back up ? marketing: Yeah , I just had a presentation to do . user interface: But I do think  the v  voice recognition thing would be more impressive than the fact that it's got no battery . project manager: Okay , but remember the main the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost . Right okay  , This is about the evaluation criteria that we use for the the prototype we've got here . user interface: marketing: And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated . And those ones are gonna be in response to sort of market research , and also finance , I guess . And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four . So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end .  so , We have to say whether it's true or false that the product looks and feels fancy . So if we do a sort of a one So industrial designer: Okay , well we have a single curve , which was maybe like the feel of the product's quite good . industrial designer: then we have the rubber kinda spongy feel , which was in at the time . marketing: Of but I think What Is one false , or is t one true ? user interface: One's true . user interface: Yeah , 'cause we haven't got the double curve , so we can't like say it's completely true . So , false is seven , true is one , and So  say about a two for fancy , industrial designer: Yeah . Well , it's just that  saying something remember that when you look down , we've got solar power , we've got  various other things you could have , and we're not going for these options . marketing: Yeah , so that so sh should we go for a a two on that ? project manager: Okay . And  , how much does the product demonstrate technical innovation do you reckon ? industrial designer: deciding between the kinetic power or  the speech recognition , and if we had either of those for our budget , they both show a reasonable amount of speech recognition . So , what about the pr The prototype as it is , industrial designer:  marketing: we've got we've got the speech recognition on it , haven't we . marketing: Alright , so project manager: Didn't you ? Or marketing: So it doesn't It's pretty The prototype as it is isn't sort of  fulfilling the industrial designer: No may is maybe about neutral user interface: Maybe a three . industrial designer: plus it it it's got something , but it hasn't got marketing: Okay . project manager: The problem is we have to reduce down from there to get it down to twelve point five . And if you're definitely going for the sample sensor and sample speaker , then because that industrial designer: 'Kay . project manager: the other functions we've got in are are more at the The special material , the rubber , wood , titanium , et cetera , if you go for that , th that's at the high end 'cause that's point six , whereas down at  just special colours  is point two . Now you're trying to lose one point two , so it seems to me that if you're going for the sample sensors speaker , you're basically then having to go for the cheaper options on everything else . project manager: And and the simple way to do it would be to have a battery , to have your  sample sensor speaker , industrial designer:  project manager: and then you're looking to  take out  point two , marketing: S I'm just gonna check my email . user interface: How much of a difference would it make if we made the case in plastic ? Because we did say that we don't wanna follow the fashion too much . You could either you could have it If you have a in plastic rather than rubber , then that would  enable you to get you could keep kinetic then , you could keep your sample sensor , and you'd be looking to take out point two . So you could  fiddle that down your special form at the bottom , or your special colour at the bottom . industrial designer: So it says if we make a slightly more fancy , then we lose points innovation , and if we make it more innovative innovative , then we lose points on it being fancy , so project manager: Yeah . project manager: Ye marketing: I just read the email again and it sort of says it's evaluate the design sort of as it is , I think , so I think we need to think about finance after we've sort of evaluated that design . project manager: Well , okay , but user interface: Well , I suppose it's rubber as it is , isn't it . marketing: So ,  does this need to go up a bit or something , 'cause we've got both the both the  the speech project manager: We got we've we've got thirteen point seven user interface: Yeah . project manager: and we've got it in at the moment and if and basically , we're going to reduce down from that . project manager: But the current one , you'd say would be fancy , would be too industrial designer: Yeah , yeah .  , for for innovation , so we've got the speech the speech thing , and project manager: industrial designer: Yeah , m  user interface: Maybe two ? industrial designer: Yeah , it was just doing it quite well . industrial designer: I think we're gonna have to lose some of these , but the moment , as it stands , it's  project manager: Yeah , I woulda said two would seem reasonable . project manager: The product is a recognisable real r  reaction product ? marketing: Yeah , this is industrial designer:  the sensor using all of its all of its products , all of its buttons , marketing: This project manager: industrial designer: and it's got a fairly big label on the bottom saying where it comes from . So this is about sort of the corporate image of like new sort of sleek technology and all that sort of thing , as well as having the logo on and all that . industrial designer: project manager: marketing: Does it fit in with our other other products , which  are sort of coffee makers and spacecraft . project manager: S user interface: marketing: user interface: well it's got the same  speech feature as the coffee machine . marketing: What do y industrial designer: Also it's kind of spongy rubberiness is maybe bit more kinda comfortable than kinda sleek and new age . So we're going for a two , marketing: So industrial designer: Maybe a kind of three ?  d project manager: three ? user interface: Yeah , two or three . marketing: Two or three ? user interface: Well , the logo would be more  recognisable on the actual thing . project manager: So we're now on to changing it to get it to fit in with the budget requirements , and then marketing: Yeah . user interface: What does what do all them numbers mean then ? Do we add them up and rate or anything ? marketing: Yeah we s yeah , I think we sort of add them up so sort of at an average is gonna be I'm just gonna do this in my head . industrial designer: Yeah , so it's marketing: So So it's  it's pretty good at the moment , but it's gonna get worse , isn't it . industrial designer: So should we get So are definite Was it thirteen point seven was the definite price rule if has . marketing: Do you wanna plug it into yours so we can get up the the finances project manager: Okay , well I put it back on . industrial designer: So I guess this Is this the last stage once we sort out the finances part of it ? project manager: marketing: I'm not sure . project manager: Okay , so what was it , control  F_ eight , wasn't it ? user interface: Ah it's on . So , you can see there that the If you want to keep kinetic , right , you've got a choice there of going down to battery , which would save you one . industrial designer: Oh actually we just have a plastic case , then we lose two points , project manager: That's right . Yeah , I was I was thinking that because maybe maybe the sort of rubber case is a bit less in sort of the corporate identity than the sort of you know sleeker plastic case . project manager: Okay , so industrial designer: And that would allow us to have all the technical innovations . So we'd lose a little bit on the maybe kind of project manager: So we're going for plastic , yes ? marketing: Lose a little bit on the fashion , yeah , but project manager: Yep . industrial designer: Oh yeah , and that would now be marketing: And then industrial designer: Yeah , that's that's within the budget .  Do we actually have Do we just have one special  special forms down here ? project manager: Well ,  w  there was debate as to how you would count them . industrial designer:  project manager: Well originally I was assuming we had the red apple , and therefore , that was the special colour . industrial designer: And we we've we've got we've got enough for another user interface: Yeah , I think we should just imagine white buttons . industrial designer: so we've got enough for another project manager: Well , we've got special form . Now that would be one button , and the question was was that all buttons or is that just one button . 'Cause our plan really was to have one button only with a special industrial designer: Yeah ,  project manager: So so no matter how you look at that , that would be the same . industrial designer: But the but but but the project manager: The other thing would then be special material , rubber , wood , titanium . industrial designer: I think maybe the special colour , we've got three now just because the volume buttons are different , marketing: Yeah . industrial designer: I guess we'd have the ones which are blue at the moment would would just be the standard colour . industrial designer: Yeah , which I think we should Yeah , they'll still be fine for the for the price . marketing: Well I thin I think you you you just need two for the special colour 'cause it's just two supplements , you know . The one colour's gonna be moulded out of a piece of plas  of rubber , isn't it . project manager: The rest are all standard , although you could argue that should maybe be You were making these buttons down the bottom , I was presuming , bigger than the other ones , or were you ? Was that the idea ? industrial designer: Ne  user interface: Yeah , the volume ones should stand out a bit . user interface: marketing: Okay , so tha industrial designer: So I think that should still be okay . industrial designer: So decide we've lost a little bit on the fashion and lost a bit on the fancy kinda side of it , project manager: Yep . industrial designer: but generally speaking , we've kept the other attributes to the project manager: I woulda said so . marketing: So shall we do a Well ,  industrial designer: And specially it definitely could fits the the real product What was the what's the company name ? project manager: Real Reaction produ user interface: Real Reactions ? industrial designer: R yeah . user interface: industrial designer:  it still seems definitely fit that p so that's like if that's the new age kind of  inno innovative c type company , then  having the kinetic feature and the voice recognition is p quite high up on marketing: Yeah , so  project manager: Yep I would s marketing: So it's w if we've if we've put in for another special form on a button , then maybe they could be a different shape . That would be poss seeing as seeing as it's cheaper to make them a different seeing as we've got , you know , we've made it a a special form , so project manager: You mean of industrial designer:  marketing: And that would sort of maybe keep us close on the sort of the fashion type one . And it would sort of , you know , keep it quite fancy as well , project manager: Well you could argue you might do it once a year , you would change , industrial designer: So next year you could make next year's model the same , but have it as a a yeah whate whatever , a lemon . project manager: Yeah , we've the main thing we've changed really is the casing isn't it ? marketing: Is it industrial designer: That yeah , that was  marketing: The rubber . industrial designer: I think we've saved quite a bit because we've just got the push-button interface , which is by far the cheapest . industrial designer:  So maybe in a sense not having that , maybe we've lost some maybe lost something on the innovation side ? marketing: But  industrial designer: I dunno . marketing: So  , we've got we got rid of the rubber case , but we've now s we now sort of got an extra form , and an extra colour for the buttons . So maybe in terms of sort of fanciness and fashionability , we're pretty much the same , maybe . industrial designer: And everything else has stayed pretty much the same , so project manager: Well , ease has certainly stayed . And what about the sort of innovation ? industrial designer: well we've still got the kinetic energy . We've maybe lost Hasn't it It's hard to tell how the rubber the rubber casing would really affect project manager: How it would play out , yeah . Whether whether that's considered to be sort of part of the corporate identity , I don't know .  industrial designer: But I think more the the features of the actual control will be more important than maybe than the the actual aesthetics , but marketing: Yeah . industrial designer: But either way , I think we've made it fairly close to what marketing: Yeah . Okay , well  user interface: Yeah , I don't see how we could make it any more .  , apart from maybe doing the whole thing in the kinda light shade of blue , like the casing . user interface: But then what colour would you make the R_s ? industrial designer: just the the company logo . project manager: Well , but you've got the company logo on there , which would effectively be a stick-on badge . marketing: Hey , what what what's the company colour ? Did you get told what the company colour is or industrial designer: I'm still not quite sure we've established that . user interface: I just project manager: But but i but in the sense that , as you saw with  the Windows logo badge , it doesn't really matter . user interface: project manager: There's virtually n The way that you frame , you know , the Windows badge on there , it really doesn't matter what colour it is , marketing:  . project manager: so long as our company's logo is framed w in the same way as that with a like a black outline . So basically , even if you had a silver the same colour of silver on your display , because you've got effectively a double edging on the  on the logo , it means that it splits off what your logo is from the from the product . 'Cause you've got sort of we've got point two to play with if you really wanted to . marketing: Or would that be t project manager: Well , we decided that the blue ones were the  the standard colour . project manager: So you were talking about   We're assuming that all the buttons on the second panel , the hidden away panel , would all be standard . industrial designer:  marketing: Shall we save the point two for profitability then ? project manager: Well , yeah . Bu but but  was the was there not a button that you were thinking of on the  on the other opt you know , on the second page , as it were , that  you were thinking of maybe having as a different colour ? user interface: I don't think they would really need to be . industrial designer: Yeah , maybe we've m user interface: Needs to be an enter button , but could just be the same as well . industrial designer: Maybe for the the one they're gonna see all the time , we make it look good , and  , fit the kind of idea of what they want . industrial designer: And then for the more functional buttons , we don't worry too much about that and just have that as like a plus it's hidden away anyway , you're not gonna see it at the start .  it's the sort of thing that , you wanna pick up the controller and just hit a button quickly to change the channel or volume . project manager: Yeah , well marketing: So , if it's dead obvious , then that's fine . But if you're opening the panel and you're looking and you're tuning , then you're paying a bit more attention . user interface: Shouldn't we maybe lose a point on fashion , go to a three ? 'Cause we've lost the overall spongy feel . project manager: marketing: Well , but I think we said that w Because you got rid of the rubber , we put an extra an extra sort of fruit  shape on one of the buttons . marketing: le lemon sh user interface: Did we decide what that was , which button it was ? On the volume ones ? marketing: I think well , we could have lemon shaped ones with the volume ones or something . marketing: industrial designer: marketing: Did did you have to have a rubber case , though , for rubber buttons ? Or was it the other way around ? industrial designer: You had to have rubber buttons if you had the rubber case . project manager: So what bit are we on to ? user interface: can I just check if that's a cherry or an apple ? Did we decide against the apple because of Apple Mac ? And did we make it a cherry officially ? project manager: Yeah . user interface: project manager: marketing: project manager: Oh drats , I've botched that , haven't I . user interface: So were we aiming for a certain target on that scale ? marketing: Well , we're aiming for  one for all of them . marketing: M but it really has to fit into the budget , so I guess we just have to adjust things to get it i in the Which is fair enough . Yeah , I think industrial designer: As an overall product which has to be quite cheap , we've just about achieved everything . What's on the agenda ? project manager: Right , okay  What's happened here ? Right , okay   . So we got So we've done the the finance bit and the Excel project and the We've done the redesign . Now satisfaction with , for example , room for creativity , leadership , teamwork , means , et cetera , whiteboard , digital pens , et cetera . So , we're actually now  , in a sense , on to the evaluation of the course rather than the evaluation of the project is m my understanding of it . project manager: I suppose the easiest way of doing it is to put some notes down , which I will do . Well , we were finding out various things in in be in-between the meetings , project manager: In you on your own . marketing: and they didn't the one meeting didn't always follow on for the other one , you know , sort of we had things thrown in at the second meeting where , you know , you'd looked at the remote controls and seen the curviness , but in the first one you'd also looked at some remote controls and looked at the buttons , project manager:  marketing: and I don't understand why it would be in separate meetings that you'd do that . You know , you'd sort of you'd probably present it at one or something like that . project manager: The only thing you find is in a manufacturing process , you would normally , you go to a meeting , you decide , right , you do this , you do that , you do that . So industrial designer: Yeah , I suppose and then be going out and finding more information each time marketing: Yeah . project manager: Whereas , this time , you're really getting it from a database source , industrial designer: and then diff things will be relevant . project manager: Anyway , so , what do you want to put down ? user interface: marketing: project manager: I've put , seemed okay . industrial designer: Is this go It kinda kis fits the purpose that it was something everyone knows about and then something we can at least look at and think how we can improve on . project manager: You have to do it within a set time frame is the other thing , so marketing: But think like it was a bit restrictive just to say that you have to design a television remote control , in a way . From the website it looks it's quite innovative , but we're coming up with some bucket shop product aren't we user interface: marketing: that's , you know , fifteen quid . Like  , companies can have like a range of products and project manager: I th I  d industrial designer: I don't know how it works but I guess that something got sent out and have like a brief to kind of project manager: But the other thing is that  they're I'm guessing that they're trying to use this  software to to demonstrate how you could  do a project . project manager:  for  you normally , you got a problem , so you go to your tutor and find out information to see how to get it fixed . project manager: So what she's doing is she's having to spend a day at the computer terminal at one end so that any student that comes along can  ask whatever question . And then you or the idea is that the whichever  person's at the other end can point them in the right direction , show them where to either give them directly give them help , or secondly , point them in the right direction , either at the library , or  or or come back , or go and see Joe Bloggs , or whatever . So  , and that was a project I suspect similar to this , because they they were actually trying to debug the  computer software to enable  to enable it to work .  if you look at their products on their website here , Real Reaction ,  it's all pretty high-tech and cutting edge . So project manager: Does industrial designer: voice recognition , especially not could project manager: You've got voice recognition computers , marketing:  yeah . Okay , industrial designer: Yeah , so it's just like the same products , but just put together in a different way . marketing: I don't think sort of the budget  allowed us to do anything project manager: Bit bit arbitrary . marketing: Well ,  I don't think it I just don't think it fitted in with the rest of their products .  , they've got all these sort of , you know , high definition D_V_D_ and portable seven inch d  lightweight computer screens , project manager: marketing: and  I'm thinking , do you know , one cheap remote control doesn't really fit in . project manager: So , we're m we're meant to comment on leadership and the means , E_ G_ whiteboard , digital pens , et cetera . user interface: marketing: Surely they they should produ project manager: And and new i new ideas found was the the other thing . user interface: But we can't really all fairly comment on leadership because you are the Project Manager . project manager: Now , I'd much rather be in marketing user interface: marketing: project manager: but I certainly didn't get this  computer to work as well as I would have liked . marketing: project manager: However ,  Alright  means , so whiteboard  so really , it's  equipment . marketing: Comput computers could be a bit difficult at times but user interface: But  , I d I don't I'm not sure I see the value in these .  , they record what you're writing , and then what do you do with it ? Where do you get the recording ? Do you plug the computer or something ? marketing: I think there's a little there's a little  chi industrial designer: So it's not just for us , it's for the experiment as a whole , so marketing: There's a little there's a little chip , I think you must plug it into something industrial designer: Should we quickly look at the last slide ? marketing: and it produces a industrial designer: Sh user interface: Right . Whether it just produces a big image of sort of everything you've written or something , and Page after page . project manager:  and  voice marketing: project manager: was it voice activated  marketing: Voice recognition , yeah . marketing: To fill in these fill in these questionnaires project manager: Right , so ,  are the costs within budget , marketing: Oh no . Is that everything ? marketing:  ? I think that we've got two questionnaires and a report on the last meeting .  , so we don't re So really I tried to save this the last time at twelve point three , and it didn't seem to have saved anywhere


marketing: user interface: I will also be responsible for the functional design phase , the conceptual design phase and the detailed design phase of the user interface design . industrial designer: project manager: marketing: I'll be telling you guys about the user requirement specifications for our new product .  , I'll be doing some trend-watching in the conceptual design , and product evaluation for the design phase . project manager: Alright I'm Heather and I've I said I'm your Project Manager ,  Well you can pretty much read what it is that I'm doing . And  tool training is one thing that we're going to be doing today ,   as well as planning the project , how we're going to , create this product , and , discuss , our aims and objects of this , Which brings us to our next subject , industrial designer: project manager: is , marketing: project manager: as a team we're going to be designing and creating a new kind of remote control .  , we want this to be a marketable product that can be trendy , a completely new style , so that , can really appeal to a , to a generation that doesn't want a simple plain kind of , channel-changer . And , it needs to be user-friendly for , maybe , for an example , for people that , can't see the numbers as well , or , perhaps an ergonomic design . So this is a television remote control ? project manager: Yes , it's a television remote control .  , the way that we're going to go about this is , we'll have a time where we can ,  come up with new ideas alone , and , and work on the project and then , after we've brainstormed and , and thought about , we can come together in a meeting and , and discuss what , what  , what kind of functional design we want to use . So , making sure that it , it's usable , that as a ,  and that it's , it's feasible to create , and  , to come up with a concept of it want , what we want it to look like . project manager:  One thing that , we're going to do is become more acquainted with the , the tools that we have access to for our project . And , as a sort of team-building moment , I , I'd like us to , try out the whiteboard by expressing our favourite animal and the charac characteristics of that animal . industrial designer: marketing: user interface: project manager: why that , why that should be your favourite animal . project manager: 'Kay , what's my favourite animal ? industrial designer: project manager: Do come up . Oh , project manager: This is a team-building time industrial designer: are we all doing it individually ? user interface: Yeah . project manager: where , industrial designer: Okay , let's stand up and support you project manager: okay cool ,  industrial designer: project manager: My favourite animal , which changes all the time , okay , industrial designer: user interface: project manager: right now it is an elk . user interface: An elk ? marketing: project manager: alright , so user interface: A vicious project manager: And it goes like Yeah it's got like big antlers , user interface: project manager: yeah . industrial designer: user interface: marketing: industrial designer: Do you have elk where you come from ? project manager: Yes . user interface: I'm quite project manager: This is my user interface: marketing: Oh , very shapely . project manager: That's a sketching of my my elk , and it , it is my favourite animal right now , 'cause it is a large beautiful majestic creature , user interface: project manager: that  , that  user interface: project manager: In a way it looks kind of awkward , because it's on spindly legs and it  user interface: project manager: But it can really overcome harsh terrain , and although it's gorgeous it's also very dangerous , because it has  strong antlers , and  it can really combat its enemies , even like it it's a it's an herbivore but , it can really defend itself . industrial designer: project manager: Right , I'm gonna take minutes while , you guys express your favourite animals . like all sorts of animals , but for the moment I'm gonna draw a cat , in memory of my poor cat that died recently . user interface: industrial designer: user interface: industrial designer: Not as artistic as Heather's drawing . project manager: industrial designer: But I like cats because they're so independent , and they always seem to be doing what they want to be doing .  , but that doesn't mean they're completely not sociable , 'cause they enjoy interacting with humans as well , and they seem to enjoy the good things like sunshine and , running around outside as well as being inside , and enjoying their food , and generally just , they just seemed so cool and they just know what they're doing . I think my favourite animal would be a dog , but I'm not really sure how to draw one . I'm tempted to draw a snail 'cause I draw them sometimes and they're really easy to draw . user interface: right it's gonna be a really funny dog , 'cause I'm not sure how to draw a dog . industrial designer: Well there are loads of different types of dogs , so I'm sure it'll represent one kind of dog . project manager: industrial designer: user interface: A s I don't ev Oh , oh well . user interface: How do you draw a dog ? I suppose it has a lon Oh my god .  , I like dogs because , they're so good to humans , like they can be trained to be police dogs and seeing-eye dogs , and they're just such friendly animals . project manager: marketing: user interface: But they're just so friendly and warm and nice animals , project manager: user interface: that don't look like that . I'm going to draw a butterfly , because I saw a butterfly yesterday , that seemed to be like the symbol of Spring arriving . And it was actually the prettiest butterfly I've ever seen out in the wild , and I though that was pretty cool in Scotland . And then it kinda there was a green , I think it was a green ring , and there was like red going out like this . user interface: marketing: Yeah , it kinda was actually , 'cause it was This part of the body was really dull , and then it was the most colourful exotic butterfly ever , and I'm like , wow this is the middle of Scotland in like March . So that's gonna be my favourite animal because after all the snow it seemed to say that like Spring is finally here . project manager: Do you hear the eraser buzzing while you do that ? marketing: Yes I do . marketing: project manager: So , now that we know how to use the whiteboard , industrial designer: Okay . project manager: the next , thing we need to address is our financial department , to meet our our budget ,  or not meet our budget but more , like what kind of , selling range we'll be looking at , wanna make this  selling price of twenty five Euros . And so we have to , come up with a way to , to create a , a  remote control , where  we can like the price to create it will be significantly less .  , one thing we'd have to think about internationally is in the design of , like different kinds of , V_C_R_s .  , industrial designer: project manager: so now that , that is underway ,  industrial designer: project manager: it is discussion time . So this is time for us to bring our initial ideas , any  suggestions that you may have so far , a  your personal experiences with remote controls , and  , areas you see that , could be improved in your experience with them . Does anyone have any initial thoughts ? marketing: I find that in the dark it's often hard to know what button you're pushing . So what's something we could , do to remedy that ? industrial designer: marketing: industrial designer: Okay . project manager: industrial designer: It's always , where is the remote control ? user interface: Yeah . industrial designer: So maybe if you could have some kind of tracking device for the remote control or some signal that you could find out where it was . user interface: Do yous not find that , like , there's a lot of , buttons on your remote control , and you don't know what half of them do . There's some remote controls where there's kind of a hidden panel , so all those buttons that you don't really use unless you're programming or something . marketing: So you just have like the number buttons , power button , T_V_ video button . Maybe it could be , instead of like a standard rectangular shape , it could be , something more interesting like marketing: project manager: Any ideas will do that you have at this point . Like , I've seen phones like a project manager: Well if it's a trendy original , aspect we're going for . project manager: you're the designers , you c , you can  decide what kind of , direction you wanna go in , industrial designer: Yeah . project manager: but at this point in the , in the first meeting it can be any ideas that we just throw out there . I suppose , if we're he heading to have it , like make a huge profit out of this , it needs to be quite a universally accepted thing . Like , a novelty thing might only sell a few things rather than , like , a general kind of more acceptable user interface: Yeah . industrial designer: But we don't wanna go towards boring , 'cause that wouldn't sell either . project manager: U_I_D_ the technical functions design will , will be worked on the next thirty minutes .  , maybe how this can be achieved , and , we need the user requirements from the manag Marketing Expert


user interface: project manager: and  , I'll be taking minutes on this one , and  Being hooked up to the PowerPoint for this meeting isn't very necessary for  myself , because it'll be more about  , what you guys are bringing to the meeting today . 'Cause I was too busy carried away doing my own thing , marketing: industrial designer: which is not obviously not a very good part of a team-working thing . industrial designer: so I was looking at how we're going to go about the working design , and what we actually need to do , and what the remote control needs to do . And it needs to  allow a person to have a portable desi device , so they can control the television from wherever they are .  , from  , on a functional side of things , we found out that wh from our previous meeting , we decided that there're certain points that will make our product unique . And we could use illuminated buttons , which we are all familiar with when we're using a mobile phone , or  something fam familiar . Or we could use fluorescent materials which would just  take in the light during the day , and then as soon as they go off they would glow in the dark . So if we lost the  remote control , perhaps there could be a button on the television set itself , which you could press , and then an alarm from the handset would sound where it was , hopefully in the room .  , another thing I think we d missed out on on the last meeting was the fact that we should consider the environmental impact of our design .  , from previous researches I've carried out on other projects ,  we've learnt about smart materials where   specific alloys of metals have a shape memory . user interface: marketing: industrial designer: So they can be heated and  and cooled , and they change the shape of  the metal . So , for example , a screw that's holding something together could expand and it would force all the components apart . So  , the benefits of this for our product would be that when it came to the end of its product life , if it was heated ,  everything would spring apart . So , all the  individual components could be easily separated , and then some could be reused , some could be recycled , and I think that would be very important for products now . Especially 'cause there's much  responsibility for all the  companies who are coming up with like new designs . 'Cause all , we all know that our resources are being limited , and we have to be very environmentally conscious . project manager: So that , someone could have this product for as long as they felt that they wanted it , and then once they contribute it , then that company can break down the part , the parts better ? industrial designer:  And then Yeah . Yeah they would ,  you would make the , the product as you normally would , apart from the , the bits that hold it all together would be made out of this shape-memory alloy .  , the user would return the p product to the company , 'cause it's the product's responsibility to get rid of what they've made .  , and then the company could then just use , make use of this shape-memory alloys to split up the components , project manager: Yeah . industrial designer: and then either reuse some bits , and other bits which are obviously gonna wear out with time , or not usable , they might be like be able to put into scrap metal . Something like the case , if it's scratched or something , you would want to reuse it , but you might be able to melt it down and reuse it again somewhere else . Would we be the company that would break down these , or  metals ? Or would we contribute to another group ? industrial designer: You could we could probably empl em employ a , a side company or something to do that for us . industrial designer: but project manager: One thing we have to consider is our  one hundred percent  turnover goal that we have for our financial sector . project manager: so we'll have to investigate how much that will cost us , cost the company , industrial designer: Yeah . industrial designer: Well I the fact of the shape-memory alloys is that they , they don't need to be manually de  deconstructed . industrial designer: So I suppose it does need like high contact , yeah , you know high  quality machinery , and very specific machinery , but project manager: Alright . project manager: I'm sorry , could you industrial designer: There we go project manager: Those were  industrial designer: .  , an' yeah , well how the infrared will actually be sent through the chip to be received by the chip on the television set itself . industrial designer: Okay ? So , now is it F_ eight again to escape ? Or escape ? There we go . Can you see ? marketing: Oh , user interface: Do you think Is it  , function eight yeah ? project manager: Yeah .  , in this case it's the function of the remote control , which is to send messages to the television , television set . By taking inspiration from other similar designs , we'll try and come up with an original trendy remote control , which is sellable international .  , multifunctional controls can be difficult to use , as the multitude of buttons can be confusing . A single function remote control is simpler to use , but it means you have to have other remote controls for your other entertainment devices . user interface: I think that a single function remote control would be preferable , because it's easier to use .  , it will make an original design more obtainable , as we have less functional necessities to include in the design . And probably more sellable just because it's more compatible with a r a wider range of devices . Does anyone have any questions ? marketing: So as far as we know , a single function television remote control is us usable internationally ? user interface: Well , it's just that , when we're creating it , we're , we have to make it  compatible with different brands of devices . user interface: And it would be easier to make it compatible with just different brands of television devices rather than other ent , marketing: D_V_D_s and V_C_R_ ? user interface: yeah , project manager: Right . project manager: Does everyone agree with this ? Does anyone object and , and find the multifunctional might be a better way to go ? industrial designer: I was just wondering about the , what , what Genevieve said before , about having like some hidden controls like having the outer casing . And that would probably , I d , well well what you said before about it being a more profitable simplistic design . Do you think ? marketing: Yeah , I think I agree with the single design thing for now , because we're trying to do so much , that if we're trying to make a unique , user-friendly , dadada , and it's also multi also multifunctional , we're gonna go over budget for one thing . project manager: Alright , well , marketing: project manager: are you ready for your presentation Genevieve ? marketing: Yes I am . Except you're not hooked up to the marketing: Oh , user interface: marketing: I'm not hooked up , but other than that , completely ready .  , if you all remember from the email we got before our very first  kick-off meeting , with the coffee machine ? The functional requirements of that was to produce hot coffee quickly .  , I've done some marketing research , a lot of interviews with remote control users , and some internet research . project manager: I'm sorry , what was that last thing that you just said ? marketing: we should be looking towards trends in both clothing and interior design . marketing: Any trends that are going on in , in the public , even media , industrial designer:  . marketing: you know who's famous , what T_V_ shows are being watched , industrial designer: Yeah . industrial designer: marketing: the other twenty five percent didn't specify if they love them or found them , you know , neutral . project manager: I'm sorry , that eighty percent of users would spend more money when a remote control would look fancy . You mean that they would spend more money on a fancy-looking remote control ? marketing: Yeah , they're willing , they're willing to spend money on a remote control with personality . marketing: As opposed to your basic , you know , oval black , all same size button remote control . project manager: And another thing with  lots of surfing , we'd probably have to work on something that could be  a lot more durable , industrial designer: Yeah . project manager: because I find with  channel-changers that , a lot of the numbers get rubbed down if they're printed on the button . marketing: And actually to go with that , I'm gonna give you some statistics on the  relevancy of the buttons , how much they're used .  , so obviously when commercials come on they're changing it , so as you said we want a durable button that's not gonna run down . user interface: It has T_V_ has like information , it has information on holidays , the news , entertainment . marketing: So like a running banner , underneath project manager: No it's a button that you press , and then you , like a menu pops up . industrial designer: It's like user interface: And you have page numbers like for the menu , and you press the page numbers with your remote , and it , it'll come up . industrial designer: Yeah , it's just information that  , like television timetables , what's on , what's on now , what's on next , on every channel , and marketing: Right . Well I guess I'm not with it , because I wasn't But it's , it's being used fourteen times an hour . So it looks like something that we're gonna want to do some research on and include on our remote control . You know if you get a new T_V_ set , you tune in all the channels , industrial designer: To get the right reception and picture , I suppose . marketing: Is that what it is ? People with arthritis and such ? project manager: That's rather sad . industrial designer: user interface: industrial designer: marketing: maybe our industrial designer: Oh , I'm guessing that's what it is . marketing: But we'll have to also avoid , you know , buttons responding to the slightest touch as well . Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control .  , and you can see that number decreases a bit with ol s Interestingly enough , twenty five to thirty five is the lowest amount . So I guess we're gonna have to figure out what age group we're , we're targeting , and if and if voice recognition is something we wanna look into . project manager: I agree with  if we're targeting young adults then it would be something we should look into . project manager: and especially if we are  trying to be trendy , go with fashions , things like that . project manager: ages like from thirty five to sixty five which show lower numbers probably won't be as concerned . I don't know if it'd be , if we'd still have a remote , or if you're talking to your television and saying change channel . marketing: So it m it may be too complicated for us , but it's something to keep in mind anyway . industrial designer: And if there was conversation in the room at the same time , project manager: Yeah . industrial designer: although in theory it doesn't tend to be when you're watching television , project manager: industrial designer: but could be very difficult to get the specific  design . project manager: We need to decide if that is our  intention is , is a simplistic design . project manager: because if , if it is then I think voice ,  voice-activated marketing: It looks like project manager: Yeah , and that would sort of negate the whole remote control thing , marketing: project manager: because if people can activate the television with their voice then they won't be using a , they won't be talking into a remote , I'm sure .  an L_C_D_ screen though might be something that , you know , you can shift through pages kind of li the way this PowerPoint is working . industrial designer: What , what would appear on the screen ? project manager: I have no idea still . marketing: now that's , I , I dunno exactly what exactly we'd put on there . Could it it It would be good if it had the actual programme that was on , and what was next . But that would probably be industrial designer: Like linked in with the teletext , user interface: Yeah . industrial designer: or sort of like an teletext at your fingers , without having to access that through the television . user interface: marketing: Well I guess that's something we can all take back to our respective research . Every remote control looks the same , so  in my opinion it should be , user-friendly and unique . user interface: marketing: So if we're , if we're aiming to make this an international university , universally accepted product industrial designer:  .  if we wanted to concentrate on fifteen to twenty five years olds , we could go for the fancy stuff . But if we wanna make fifty million , and and have everyone want this remote control , we should maybe stick to the basics . user interface: And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control . Like their priorities might not be a fancy remote control , when they're just starting out marketing: you know , a sixteen year old boy would say , yeah I'd pay extra for voice recognition , until they realise that's three months allowance . marketing: so I I think , I think the older generations we should be catering to a bit more . And if one of the largest , or most complained about thing is that it takes so long to get to know how to use a remote control , user interface: Twenties . project manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem . Before we go into  more discussion on we want this design to look like , I've received some information from the management that will affect some of our decisions .  , for one thing , because Having controls with D_V_D_ , V_C_R_ , that sort of thing , would really complicate the design of the remote control .  , we've decided not to include them and make it a specific , just a specific television  function . Which is good as , as we've sort of decided that we would like to go with that anyway . Another thing that might  affect other decisions is that  the management feels that teletext is outdated , because more people are using the internet now . industrial designer: Were they , was the management suggesting use of the internet rather than teletext , or just avoiding both altogether ? project manager: well ,  we don't have the resources or or possibility of using the internet with the remote control , industrial designer: Yeah . This is for the design , the design of the product is that  we wanna create ,  more of a sense that people know that this is from our company . So , all the remote controls must have our  We'll incorporate our logo and colour in in some way . project manager: So , perhaps  our logo on the bottom , or wherever you feel like it would look good . project manager: it doesn't have to be the colour of our  of our company industrial designer: Just project manager: but , another thing is that ,  industrial designer: project manager: we need to , we probably would have to have that colour and , and logo decided upon .  , I'm assuming that we already have one , but for the purposes of this meeting I , I wasn't offered a , like a type of logo or colour , so if that could be  somewhere on the design so that we can be recognisable .  , so , now we need to discuss ,  and come to a decision on our remote control functions , of , of how this is going to be . industrial designer: marketing: Okay , so I Are we going to write off the L_C_D_ option ? industrial designer: Yeah . user interface: I think it would be annoying though if I don't use teletext that much , but if it was on your T_V_ , you'd want to be able to use it , if project manager: Yeah , but another thing is that if we're reaching an international crowd , I know for one that in North America there is no such thing as teletext , so it'd be really superfluous . project manager: Do you know if anywhere else has it ? industrial designer: I don't know . industrial designer: But if Was it a management decision that we're having project manager: It was a management decision , industrial designer: Okay . project manager: so it's , it's pretty much out of our hands at this point . industrial designer: Minimal marketing: And the What was the word they used ? F findability is important . project manager: 'Cause I'm sure that could be inex inexpensive because we could use the same kind of infrared user interface: Yeah . user interface: Would you be able to , put the little device anywhere ? 'Cause  isn't our remote control for all T_V_s , so industrial designer: If user interface: you'd ha industrial designer: Do you mean the the link between the user interface: Yeah , with the button that you pressed . user interface: C 'cause then it would only be a applicable to one T_V_ set , so it would need to be something that you could stick somewhere , or something . project manager: Yeah , it would have t industrial designer: Maybe something adhesive that you could like stick onto the back of any set that would be  yeah not very obtrusive . Then it wouldn't , it probably wouldn't be able to use It would be able to use the same reception on the remote c control I guess , but the actual device would have to have its own infrared signaller . user interface: Would it need a battery then ? project manager: Maybe ,  industrial designer: Pr probably . industrial designer: Unless it could be project manager: That's your department you'll have to sort that out .  , unless some way , it could have some universal connection to like the socket , the same socket that the T_V_'s supplied from . project manager: Yeah , you'll have to industrial designer: So , more research into that one . project manager: Yeah , you'll have to investi Do some research on that , user interface: industrial designer: Yeah .  , alright , and I'm sure that , the glow-in-the-dark , fluorescent , whatever , system ,  is a go ahead . Is everyone interested in that ? industrial designer: Y marketing: On the buttons ? user interface: I I like the light up suggestion . user interface: 'Cause you know the way fluorescent lights lose their brightness after certain time , so industrial designer: Yeah . marketing: it doesn't user interface: I would go for marketing: It could it could be a tactile thing as well .  right , if w if we're minimising buttons , we might be able to make them actually larger . industrial designer: Like a raised marketing: and I don't know what we could do for , for channels . S user interface: Well just the numbers could be embossed , couldn't it ? Like raised . user interface: Just little arrows , that you could feel , maybe ? industrial designer: Yeah marketing: Yeah . marketing: I just thought that it , it might be sucking more battery power , if there , if it is a light up . project manager: But  industrial designer: And also y ,  Heather you mentioned before ,  like how it should be accessible to everybody . industrial designer: So like you say tactile might be better , because it'd be more available to everybody . Could we somehow We could , may , possibly , sorry , incorporate them both so that the buttons could maybe be in the shape of the numbers themselves and be made out of some glow-in-the-dark material . project manager: 'Cause I d I don't think that glow-in-the-dark material , like the actual soft plastic , costs that much more than other colours . marketing: I guess the other option , referring to the battery thing is , you know how cellphones will t light up for fifteen seconds or something , when you're s and then it goes , industrial designer: Yeah . I know , I'm thinking of mostly when you're watching a movie you turn all the lights off right . marketing: And you don't want to turn on the lights , to turn it down , because there's suddenly an explosion , and it's gonna wake up the baby . industrial designer: I project manager: for the meeting , but I think we should discuss this light subject a little bit more before we close . What were you talking about with the lighting up buttons ? marketing: Oh , just if it was kinda the same way that a cell You know how a cellphone will light up for about ten , fifteen seconds when you touch a button , after having not touched it for a while . marketing: if instead of a constant light up on the , on the remote control , if it lights up for ten seconds when it's touched again . marketing: Yeah , and you , you touch it and it just kind of lights up a bit , and it gives a faint glow . industrial designer: So , self-timed marketing: So if you have all the lights off in your living room , you'll , you'll temporarily see it . project manager: So , do you think that we should do the lighting up thing , and the glow-in-the-dark thing , and the shape of the numbers ? Do we have to kind of decide what we're gonna do with this . And as you're saying like numbers can wear off if they're just sort of like painted on , you know printed . And it could , if it's that softer rubber material it'll be , maybe , better for people with  els no industrial designer: durable . project manager: what's it called , R_S_I_ , what was it that we were talking about ? industrial designer: Oh yeah .  , did we want to go for the glow-in-the-dark look ? industrial designer: project manager: Or did we want to go for the lighting up instantly ? user interface: If project manager: Like should we do both ? Or we can have one or the other ? Because it might , for , for our design purposes , the lighting up thing might be better because glow-in-the-dark material has a funny kinda colour . industrial designer: Yeah , and we could marketing: whereas we're trying to be trendy and fashionable . industrial designer: Yeah there are now like loads , or a huge range of different colours that it could light up in as well , marketing: So industrial designer: which could like link in with the company colours . industrial designer: or like we've just limited t with the , just ordinary phosphorescent so project manager: Right . user interface: I was thinking though , if it was glow-in-the-dark , you could put the  Real Reaction symbol as glow-in-the-dark , and then it would be constantly advertised . And do you have anything marketing: What  project manager: Do you have anything to say ? marketing: Oh sorry . So I I dunno if there's something that diff , you know like five different face plates . I dunno if this will start making it more complicated , but it could increase the popularity of the , of the remote . Interchangeable thing ? marketing: Yeah , project manager: Like an iPod or something ? user interface: That would be good . marketing: And I dunno if we'd want to go with like T_V_ show themes or something . user interface: Yeah , and then that would be  more profitable like as a sideline to the remote as well . You could start out with three , and if , if we hit it big then we can add some on . industrial designer: als project manager: You'd just get one mould , user interface: No . industrial designer: Interchan And also possible  , we could gain out of that by advertising certain T_V_ shows , or project manager: Yeah . project manager: So , if it takes off then we'll , we'll , we'll try that out . project manager: Do we need to reach a decision on that right now ? industrial designer: I've project manager: Because we need to investigate the financial implications . Is it industrial designer: Let's project manager: Does it need to be  decided on now ? Or should we industrial designer: I think we could probably leave that 'til later on , then