, on the agenda for this , for this particular meeting , we'll have your three presentations on what you've done since our last meeting , after we came up with  some general ideas of our design . And , then we have to make some key decisions on , on our remote control concept , and how we're gonna make it , what  materials we're gonna use , and that sort of thing . I've been doing some research into the different components that we could use ,  what's available to us f to actually make the remote control .  , first of all we have to look at how the remote control is actually made , and what is it happens inside the casing , which is more your field .  , thes main internal feature is a circuit board , which contains all the elec electronics and also the contacts with the power source .  , there are several components of , the circuit board that we need to consider , where we'll be getting them from , what they'll be made of .  , diodes , transistors , resonators , resistors , and capacit capacitors all need to be considered as well . project manager:  Are they all included , like mandatorily , or r are these different options ? industrial designer: these , they're all different options , they're all separate , apart from the chip , which we will probable decide whether we buy a simple , a regular , advanced .  , all the other things are individual components that we'd have to get in separately , and work out the most , like , effective  circuit , including all the wires and everything like that . And the L_E_D_ of course , that's a light emitting diode . So , we could , so we've got flex flexibility with colours and things , with that as well . We could use a basic battery , but that brings with it , like they need to be recharged and the bulk , the size of it as well . There's a hand-powered dynamo which is a sort of thing that was used for torches fifty years ago . project manager:  What is a hand-powered dynamo ? industrial designer: where you manually charge up the power . project manager: Just every , every once in a while ? industrial designer: Like you wind up something . marketing: industrial designer: Whereas kinetic energy is a new idea that's being used by some watches and other devices , where you just shake the device and it gives it power .  , or there's solar power , which we've been considering inside a building , which is where it's gonna be used , might not be quite so useful .  , lots of considerations for the case , like what sort of shape it would be , curved or flat . I know I've had a remote control before which you couldn't tell which was the front and the back , user interface: industrial designer: 'cause it had so many buttons on , and the shape was so symmetrical that I'd be pressing like a volume button instead of the on button . industrial designer: we also can choose what materials  , the we could use metal , we could use rubber which might be more  ideal for the anti-R_S_I_ . It's like the same sort of rubber that's used in stress balls and things like that , so it's very like soft , not so stressful on your hands . user interface: industrial designer: I don't think that's quite up to date with what we're looking for here . We've developed some we've got some good advances in technology , with our research team have found some  new multiple  option scroll buttons . I think that was brought up for , they're basically quite a flexible design , modern , you don't have to use individual buttons . It , it industrial designer: project manager: we would have to have an L_C_D_  industrial designer: Yeah . We're going on to that later with the advanc with the L_C_D_ that means we'd need a really advanced chip . industrial designer: also we've got the integrated pushbutton , which is what we're most familiar with . It's not been seen before , so it could be quite a , a novelty factor , attractive as well . And also energy saving 'cause you're producing the energy , you don't need an external sort of battery supply or solar panels . industrial designer: Rubber casing I thing would probably the best , if we're going for the anti-R_S_I_ and like more choice with  aesthetics . And probably the regular chip as opposed to the simple , marketing: industrial designer: then we could possibly have the scroll and the push , but no L_C_D_ , 'cause we probably can't afford that one .  , one concern with the rubber casing is that it would be rubber encapsulating all of these chips and diodes and delicate technology as industrial designer: Another thing is it might be more difficult if it's a rubber exterior talking about putting on interchangeable plates . project manager: I don't see how a like a rubber plate going on top it would stay there . industrial designer: Maybe if the , if it was just kind of a , more of a rubber coating which was on to a case . user interface: W industrial designer: So , it was kind of , the whole thing would be removable . user interface: Well , there's , there is a certain phone that has like a rubber casing , project manager: Yeah . industrial designer: you can get sort of outer casing for iPods and something , that's just it's protective as well . industrial designer: it would reduce the impact if it was dropped or something , as well , 'cause it wouldn't damage itself so easily . I , is it possible to put designs onto this type of rubber ? industrial designer: As far as I know . industrial designer: I thought that was project manager: But I think that it's worth it , kinetety , kinetic  user interface: Yeah , tha marketing: user interface: marketing: I guess it's a bit scary 'cause it hasn't been done before . marketing: Yeah so there's there is a one battery , because most remotes use two batteries I believe . marketing: So , if it was running off of one battery as a user interface: That would be good yeah . user interface: Maybe we could you were saying about  solar power ma maybe not working indoors , but a lot of calculators , yeah , have solar power . user interface: So maybe that could be incorporated as industrial designer: May maybe that could be the backup . user interface: Do , do those calculators industrial designer: s but some marketing: So , if we're doing user interface: yeah . If we're industrial designer: But thing is , it's not you don't need the solar all the time . It can be like you can have the solar energy and then it can store that energy and use it . industrial designer: I suppose it would be really annoying if you get to think , oh no , I forgot to charge my remote today . industrial designer: Like if the kinetic thing , I think what's best about that is that it's instant energy . industrial designer: You don't have to , you know , you can shake it a few times , or whatever . Instead of you don't have to like make sure it's in the right place to charge and . It's the aspects of a computer system which can be seen or otherwise perceived , for example , heard or felt maybe , or by the human user . There's the graphical user interface , which emphasises the use of pictures for output and a pointing device , for example a mouse for input control . I'm not really sure about the pictures that maybe that's on an L_C_D_ screen . user interface: Do you think it's project manager: Yeah , 'cause industrial designer: So I suppose sometime project manager: I'm sorry ? industrial designer: after you . user interface: project manager: because command interface requires you to type textual commands and input at a keyboard , so the numbers are sort of like a keyboard . user interface: So you must , for the graphical user you must need some kind of presentation for the graphics . industrial designer: I s I suppose where   on some buttons you would have like the power would be s some kind of symbol . industrial designer: I know we're not having that , but  a similar thing , user interface: Yeah . industrial designer: you , they have there's a like little picture with a screen with lines across it , which I suppose it's that sort of thing like the , the symbol on the button . industrial designer: But if we're having a simplified display anyway , w that , we probably won't have to focus so much on that . project manager: Yeah , we'll be doing industrial designer: It'll be more the on the numbers and the volume . It'd be more a command interface , and then industrial designer: I suppose we need to think of symbols for like the volume , display , and stuff like that . marketing: So it's just draf graphical for the pointing aspect ? industrial designer: I marketing: The infrared is like , that's considered a project manager:  ? user interface: No I think it's to do with the actual symbols that are on the , that's on the buttons of the remote control , and per marketing: Okay . So when it says pointing device that doesn't include industrial designer: For inp user interface: Well it could be a wee scroller thing , and something could come up on the screen . user interface: But  I think we're gonna go with the command interface anyway , project manager: Yeah . project manager: What do you mean ? user interface: Like I can't think of an example , but Sort of like little pictures rather than project manager: Oh yeah , like how the buttons user interface: Like a little sound . project manager: So , it's a keyboard in the shape of it , right ? user interface: Yeah m perha yeah . user interface: the co  we've decided that the command interface would be the most useful for a remote control .  , the remote control would be cheaper to design , so that we'd have more money in the budget to , target the design area of the interface .  We , we also have to keep in mind when we're designing our , more user-friendly remote control , that a lot of interfaces consist of a clutter of buttons , that , that their functions , colours and forms aren't always helpful . So , that doesn't improve the use of the produ product , so we need to come up with something that's easy to understand . user interface: Does anyone have any questions ? project manager: Do you think that we should keep all the buttons to one same colour , just to keep it , give it a simplistic look . marketing: so and , and we might , depending on what comes out of the design , we might have to stick to just black buttons . user interface: But  project manager: But what about the lighting up effect ? marketing: You mean different colours for the lighting or project manager: well , I thought we had  decided that we would if you touched one of the buttons they'd all light up . industrial designer: So there would have to , have to be some parts maybe transparent around the buttons , or something . user interface: In the phone that I was thinking of as well , when you change the  covers of it , the , the little buttons that actually , you know , that contro control stuff , are behind the rubber . project manager: If it's flat then , like o like on a cellphone or a mobile phone , it's like all very flat , and you just have to sort of press down on these tiny little buttons , but user interface: Yeah . 'Cause if it's just like constructed in the same way as like the front cover of a mobile phone . I don't think it would matter that the buttons were bigger through the , the top casing . I'm sure you could f work it out to fit in the casing , without causing too much difficulty .  , the first one is that there should be a fancy look-and-feel , instead of the current functional look-and-feel . So , I think we've done a lot of talking about that , just with lighting and the buttons and the face-plates . And the recent fashion update , according to fashion-watchers in Paris and Milan , is that fruit and vegetables will be the most important theme for clothes , shoes and furniture .  , also , in contra  in contrast to last year , the feel of the material is expected to be spongy .  So , my personal preferences here ,  of course , as we , we've already talked about the personal face-plates in this meeting , and I'd like to stick to that . The fruits and vegetable themes , I don't know if that's going to work for us . marketing: So maybe we I've seen a lot of purses with olives on them , you know . marketing: But I I think , I think if we stick to T_V_ based , you know , maybe T_V_ shows , or project manager: But they still need to  fit into people's decor though .  we don't have to make something in the shape of a strawberry , but it could have the curves of a strawberry , or something . industrial designer: Or just like you know really make it a quite abstract , if that's fits in more with what we're doing . It doesn't s quite fit in with the trendy well , obviously it does , if that's the current theme . user interface: marketing: industrial designer: But may maybe we could go more directly , I don't know . marketing: One thing I was thinking though is project manager: marketing: I dunno if you all remember from our kickoff meeting , we talked about our favourite animals . marketing: that might be getting , you know , too specific , and we should see what the success of the first face-plates are . marketing: And , did you have any questions ? Pretty straightforward ? project manager: Yeah  industrial designer: Yeah . Have you guys been saving your PowerPoint presentations to the industrial designer: I didn't for the first one . project manager: Does anyone know how to take it out of  , user interface: Just escape I think . industrial designer: Or do we just project manager: But would a backup really be necessary ?  will people just use the battery if there's no , if there's , industrial designer: I think maybe we could just go for the kinetic energy , project manager: if there is backup . industrial designer: I think project manager: There's like no reason why it wouldn't work , right ? industrial designer: yeah . industrial designer: Is everyone happy with that ? marketing: So if it's not working they just have to shake it a bit and that revitalises it ? project manager: Yeah . And that linked in with what buttons we would gonna have , so project manager: Right , and we were going for more simplistic style , right ? industrial designer: Yeah , it was user interface: Yeah . project manager: I think we decided on the pushbuttons , right ? industrial designer: so that's the simple . project manager: Would we need a more advanced one for  the lighting , the interior lighting system ? industrial designer: Yeah possibly . project manager: Yeah ? industrial designer: So , it's probably gonna be the regular chip that we're going to need .  , does this , is this dependent on shape , or what it's made of , or what ? industrial designer: So th I think this is just like gonna be the a very outer case , which we will decide on rubber . I , I I'm sorry , I've lost my  PowerPoint thing , so I can't remember what it's ca it's the component industrial designer: Your screen ? marketing: Think it was called command interface . What's that all about ? user interface: I think that is marketing: project manager: user interface: well we haven't really made any decisions about what we're gonna do about the cluster of button functions , colours and forms , in the in consistent use . Like what what are ideas to combat these problems ? project manager:  user interface: You know how  different interfaces are very different , and can be confusing because because of their difference , and because of the different clusters of buttons that they have . project manager: what are our choices here ? user interface: Well it's just  w where where shall we locate the buttons . What kind of functions wi shall we have ? project manager: You mean like we'll have the numbers of the channels , and we'll have the channel-changer , and volume , and power ? industrial designer: The power . Like I don't know if we should go into like adjusting light levels , things like that , because different televisions will have industrial designer: May yeah . industrial designer: Yeah , it was minima marketing: Do you remember that ? industrial designer: well , it wasn't the l project manager: Yeah , it was hardly ever used really . Yeah , and surely that would be like quite specific to the individual television , user interface: Yeah , each television . I think most of that comes like on the i individual television set itself , user interface: You don't change that often , yeah . industrial designer: doesn't it ? I'm sure it has its own buttons , so you don't necessarily need to have it on remote . project manager: Like we , I don't know if we can make a remote that would be universal to all the different kinds of industrial designer: Yeah . industrial designer: So we're just going for power , channels , volume , project manager: Volume . Some T_V_s will have the option of like living room style , movie style ,  user interface: Yeah . marketing: and that , they say that's used zero point eight times an hour , which is actually somewhat high . user interface: It w it would seem silly if we'd having anything else , just have an audio button though . project manager: Yeah , user interface: Do you know ? project manager: I don't , I it's , it's a problem with the international  appeal , I think . user interface: But we industrial designer: I've marketing: Yeah I guess that it affects the marketing , 'cause it ,  it is a good sales ploy to say , aren't you annoyed with remote controls that have all these buttons . project manager: Yep , and  the user interface design , so this is where the trendy stuff comes in . user interface: project manager: And , your personal coach will give you the rest of the information of what needs to happen . So , anyone else have something to say ? industrial designer: I just have one question about the whole fruit and vegetable aspect . industrial designer: Are we seeing as that was the most popular thing that came up out of your market research , I thi I think we should keep to that rather than moving to animals or something , because even if that may not seem obvious to us , if that's what the surveys brought out , I think that we should probably go along with that . But you're happy to go ahead with the fruit and veg ? marketing: Now do you guys need want an idea of how many  are you gonna come up with casing ideas ? industrial designer: Y Yeah . user interface: What I What I was thinking what do yous think of this ?  , having the numbers kind of like , not a bunch of grapes , but you know like purple and kind of in a triangle . user interface: That's just industrial designer: We can have a look at those ideas , yeah . marketing: So it's a something that will , you know , appeal to the fifteen to twenty five year olds


I have a  a spreadsheet where we can calculate  our prices for every aspect of of what we've made , given our options . And we have the company logo here and this will be the infrared here industrial designer: The L_E_D_ . user interface: and this'll be the power point , the on off button kind project manager: Oh . marketing: What was the where's the L_E_D_ ? user interface: It's in the middle of one of the little R_s . user interface: So you don't have to Oh that was a mistake , wasn't it ? project manager: Okay . user interface: And this is just if you've got like eleven or twelve or thirt the plus . industrial designer: So one plus one would be eleven , user interface: You can go one , three or something . You press a plus button ? user interface: You press that first and then you go one three yeah . user interface: Well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: Yeah . industrial designer: Yeah because if you on your average  remote , if you press one twice you just go to  or  say you wanted channel twelve , you press one , and then you go to channel one , and then two then you'd just go to channel two , instead of twelve . industrial designer: So if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . project manager: But Would you have to go zero plus one if you wanted to go to channel one or two ? user interface: No no , th all that's why we have all these numbers . project manager: Yeah I know , but if if I wanna go to say number like sixty five , channel sixty five , if I press the six it'll go to channel six , and then I'll press the plus , and then it'll go to six and then put the five and it'll go to sixty five ? marketing: Sixty . user interface: I I well it doesn't we haven't really s I would've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: Well I don't mind , we can further define that . user interface: what do you think is simpler ? project manager: I th  user interface: It's a industrial designer: I wouldn't have thought it'd be a problem that it went to channel six first , in like on the way to channel sixty five . If you don't put it marketing: So as long as you hit them dada industrial designer: Yeah . So industrial designer:  marketing: Was there so on the top there is volume and industrial designer: And channel , user interface: A channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: Channel up volume up . user interface: Just so we can flick project manager: Right , where  where's the power button ? marketing: Yeah . industrial designer: because we thought that's kind of a more natural movement than just going like that with your thumb . industrial designer: But yeah , no  it's a different movement marketing: industrial designer: so yeah . industrial designer:  and the feel of it , we've made this out of Play Doh , which is representing the , you know , the rubber , and the spongy rubberness . industrial designer:  'cause it was said before in the material specification that this the this anti-R_S_I_  material is often used in stress balls so this has got a you know a bit of give to it , project manager: Yeah . industrial designer: How it fits in the palm of your hand ? marketing: project manager: My goodness . industrial designer: O Okay , as for the colours , we were presented with  a limited range of colours for this prototype . industrial designer: But we're thinking that , seeing as we're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use .  and we're thinking to carry-on with the fruit and vegetable theme , the colour  combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: Oh right . industrial designer: or vanilla might be the most popular if it just  blends in user interface: 'Cause it'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . industrial designer: Banana's more representative of our colour scheme , like the company the yellow and black . user interface: marketing: project manager: industrial designer:  watermelon , you know , m probably appealing to the project manager: Kinda Christmas , you know . industrial designer: Apple green , brown , more kinda trendy , you know , khaki project manager: Yeah . user interface: The pomegranate's kinda girly and funky kind of , project manager: Cool . user interface: and then the vanilla's more for the more sophisticated customer who just wants something that fits in with all decor .  yeah we thought of the components it was definitely  a focus of ergonomics and just a single ha handheld device ,  you don't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . industrial designer: as we said the rubber's probably used for comfort and anti-R_S_I_ and that's about it . And so now that we've we have a prototype ,  we need to go over the finances and seeing if this prototype matches  what our budget can handle . marketing: You want the project manager: Do you need to do a presentation first ? marketing: I don't know what order it goes in . industrial designer:  go project manager: What time is it anyw industrial designer: project manager: Oh yeah sorry you're right . marketing: Okay now I think for this one I could Would you guys prefer use the whiteboard or mayb maybe I'll just do it on right on the screen where you can see it .  , we're gonna be doing an evaluation report together based on the protoptype that we've just seen .  and looking looking back at my notes from our both our conceptual and our functional meetings ,  I made a list of what our original requirements and goals were , back to our kick-off meeting this morning .  , and we'll evaluate as to whether we've s done what we set out to do .  and we're gonna do it on a one to seven scale where one is true and seven is false . I can't change it so I'm g I'm gonna ask you to push it down once .  th the colours we were given for making the prototype aren't the colours that I think we would've necessarily chosen . industrial designer: It's not the kind of ooh  at all sleek project manager: Oh you were only given red and black ? industrial designer: red , black and yellow , and orange . user interface: Yeah so industrial designer:  user interface: not very sleek and we don't wanna go for black because most remote controls are black or grey . industrial designer: But if you can imagine that in like a s just a maybe  a kind of pale metallic-y finish or something user interface: Yeah . industrial designer:  diff if you can visualise this in nice colours I think it would look quite fancy . marketing: It's a two ? industrial designer: For the marketing: Okay , user interface: Fanciness . Okay so question number two was is it techn technologically innovative ? So I know we have the kinetic energy which is very innovative . industrial designer: The L_E_D_ use isn't particularly innovative marketing: Isn't industrial designer: and we don't have any scroll buttons , it's all pushbuttons , user interface:  . industrial designer: there's no L_C_D_ control , so if we're thinking about the rest of the market , it's sort of probably halfway . And I think  it it's tough to say because we were we didn't want it to be any more innovative than this , because then that would've defeated the purpose . project manager: Th marketing: there'll be s we have to work out the  number the plus system . user interface: But the industrial designer: Not in user interface: Remember the management said that it it had to be prominent . What where's it gonna sit in your living room ? Is it not gonna fall off the arm of the sofa ? project manager: Maybe if the bottom was just sort of flat , and then the rest is like marketing: Yeah the bottom could be like ch chopped a bit . marketing: Maybe , it could it could be on the bottom , so you wouldn't loo like if it's flat here , so it sits up . So , is this a good-looking remote ? Would we wanna show it off to our friends ? user interface: Three . project manager: I think , it was another colour and it was like I think it'd look okay . marketing: Yeah ? industrial designer: I would definitely go for that rather than like your average plain old remote like that , marketing:  I gue yeah , it's personal taste , but user interface: Yeah . What's  will people be willing to spend twenty five Euros on this product ? Remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: I think we have to market it in the right way , that  to say that it is simplistic . user interface: So people don't just see it and think , this is so simplistic , I don't want to spend twenty five Euros . industrial designer: And the kinetic energy , shaker-style-y , whoo , user interface: And the kinetic energy part . You're marketing: No , I guess , I don't know much about the remote control industry , how much your average sells for , user interface: use the zero . marketing: but I know I am , aren't I ? user interface: I think they're about ten po ten pound , aren't they ? About ten pounds . marketing: So yeah I think with a good marketing scheme  and the personalisation options , it'll user interface: project manager: Yeah . Can someone read it out ? industrial designer: Does this prototype match the operating behaviour of the average user . industrial designer: Because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface:  marketing: Yeah I guess the I think the key word there is average , 'cause there were some people that used the  video input and sound and stuff . C Heather could you push it down ? Will this remote control be easy to find when lost ? Remember that fifty percent of users lose their remote regularly . marketing: Now is there the is the alarm system still was it implemented ? user interface: Yeah the bu when you press the alarm system , the lights behind the and it'll vibra industrial designer: It Yeah marketing: industrial designer: l lights on and , or flash as well . But  it's not obviously obvious from the outside that that's gonna happen 'cause you can't s particularly see an alarm . If you user interface: But both marketing: project manager: You press the button it makes a noise right ? marketing: It turns into a duck and starts quacking . user interface: I'd be tempted to industrial designer: Well the thing is , if it was had an alarm system , marketing:  industrial designer: when it when it lights up as we  it could light up when the alarm went . user interface: It would have to be in the market project manager: I though w it was gonna make a noise . user interface: marketing: We can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . Will it be easy to learn how to use this remote when brand new ? Remember that thirty four percent of users usually found it difficult . marketing: So it has to be yeah , it's eas they'll pick it up and they'll know what to do . user interface: So the plu the plus w once that's written down on the page that'll be really simple , marketing: The plus thing needs to be worked on . industrial designer: Yeah user interface: won't it ? industrial designer: I think marketing: Yeah . industrial designer: just because it's we've decided to reduce it down to the basic buttons , I think that in itself makes it so much easier to use . marketing: Do Does it make more sense for the middle one to be an just an enter button ? So then you would have to push two buttons every time at least . user interface: That kind of annoys me though , when it's zero six when you have to press marketing: industrial designer:  . marketing: will it minimise the effects of R_S_I_ , which was repeated strain injury ? industrial designer: Injury . It's like right in the user interface: But if you're zapping project manager: Your thumb might get a little bit  industrial designer: Yeah , that's what I was thinking . I don't think it will f industrial designer: We may have to do some more research into other strain injuries that we don't know about . marketing: It's soft , project manager: And that's kind of what the  marketing: and user interface:  . project manager: the PowerPoint slide thing said would be good for R_S_I_ , marketing: And people could industrial designer: Yeah . project manager: so maybe it is but marketing: I don't know what other options there are . marketing: So , one or two do you think ? industrial designer: I think user interface: I I'd say t industrial designer: yeah , I think too . marketing: Now is the colour gonna be there even if it's like vanilla ? user interface: N We we can't really do that marketing: Is the yellow user interface: because for example on the banana theme we can't have it as being yellow . marketing: It sounds like the colour's something that we project manager: Well , yeah the colours are yellow and grey . marketing: But  the yell yeah d yellow's ugly though , user interface: Yeah that's right , marketing: depending on the user interface: we didn't even rea marketing: So I think we'll have to talk to our executive managers , and see if we can get away with just the R_R_ . user interface: or or like that's grey , and it wouldn't be that expensive to have a little bit of metal . marketing: Okay So , do you think that's more of a three then ? Three , four ? industrial designer: Four I think . marketing: Well we have good reasons for it , so we but we can still put a a four ? industrial designer: Okay .  , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: Current trends of fruits and veggies , desire for sponginess . project manager: But maybe more like two 'cause there's no like pictures of fruit , it's just sort of naming it by a fruit . Okay , so that's something that's kind of in the making too , like maybe it'll become more project manager: That's fashionable in itself to have interchangeable plates . industrial designer: The thing is , I think if somebody saw that and you said what was that inspired from , I don't know if you'd instantly say mango .  user interface: project manager: Alright so based on this evaluation , do we average them out sorta thing ? industrial designer:  marketing: Yes we do . marketing: Okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: One point nine or something ? user interface: It's industrial designer: It's marketing: is user interface: Yeah . user interface: I got marketing: Does that seem right then ? user interface: Yeah , 'cause we've a four to bring down . industrial designer: Do we have an online calculator ? project manager: I'm attempting to do that right now . Alright , now with that over and done with , our next step is to see if we are under budget . So  in our shared folder , if everyone could go there right now ,  I'm going to  steal a cable . project manager:  it's it's  user interface: Is that the project document ? project manager: it's an Excel file . industrial designer: It says it project manager: 'Kay so far I've added what I think or what is going on ? Great . marketing: Oh is it locked 'cause I'm in it ? project manager: I dunno . user interface: Are we using that ? project manager: I guess we should do it just for one kind . So we need to do a product evaluation , again , user interface: project manager: which is probably  I dunno . A different extension of a industrial designer: Of the actual project rather than the product ? user interface: Yeah . industrial designer: A project ? Is is project manager: Yeah 'cause we're talking about leadership , teamwork . Alright so  Do you guys feel like there was room for creativity ? industrial designer: I think we were pushed . project manager: Pushed for creativity ? user interface: industrial designer:  we weren't really given a lot of time , or materials , yeah , to go about our design task . project manager: I think so as like but you were supposed to have creativ industrial designer: Yeah . Like we were very creative in in coming up with an idea I guess , but m industrial designer: Yeah . industrial designer: Well we were just limited by resources really and like if we had decided to use the L_C_D_ screen , and like solar power backup and everything , then we wouldn't have been able to afford that . user interface: marketing: project manager: Leadership ? Is this me being like , guys do you like me ?  . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: Yeah . user interface: project manager: Alright how were our means ? industrial designer:  project manager: We needed more Play Doh colours . industrial designer: Yeah and more Play Doh , marketing: industrial designer: 'cause that was all the red we had . industrial designer: So even if we wanted to make a bigger prototype , we wouldn't have been able to . project manager: marketing: Oh really ? project manager: But ever everything else was satisfactory ? marketing: Okay . marketing: The industrial designer: I think the only thing was having to remember to you know to tick the okays marketing: Yeah . project manager: user interface: marketing: user interface: I'm actually not sure if I've saved my presentations . user interface: industrial designer: Well I think we've all learnt stuff from each other , marketing:  industrial designer: like the n  user interface: Yeah . project manager:  ? marketing: Yeah well I guess we really it we bounced off of each other , which was cool . marketing: Like based on marketing stuff and then you'd say something about interface and industrial designer: Yeah . Each other's marketing: Oh does it have smart materials by the way ? industrial designer: Sorry ? marketing: Does it have smart materials ? project manager:  . industrial designer: Well  , did it come into the into user interface: If if it if it industrial designer: I dunno if we counted that in the costs . marketing: By watching T_V_ ? project manager: in such a way that I have no idea


we'll just get started with everyone kind of letting each other know who they are and what you're doing , what your what your role is  . I am Corinne Whiting and I will be the Marketing Expert and in each of the three phases I will have a different role . In the function design phase I will be talking about user requirement specification , and this means what needs and desires are to be fulfilled , and I'll be doing research to figure this out . In the conceptual design phase I will be dealing with trend watching and I'll be doing marketing research on the web . And then finally in the  detailed design phase I will be doing product evaluation and so I will be collecting the requirements and ranking all the requirements to see how we did . And the detailed design  sort of like the user interface design , what they might be looking for ,  things like fashions , what makes wha how we're gonna make it special . In the functional design phase I'm I'll be dealing mostly with the requirements ,  we'll discuss what the prog what functions the the product has to fulfil and so and so on . industrial designer: And  the detailed design in the detailed design I'll be concerned with the look and feel of the product itself ,  so we're pretty much working together obviously on the design front here .  so we've got our opening , our our agenda is the opening ,  acquaintance which we've kinda done .  of course we're a not only a electronics company but a fashion  conscious electronics company , so we want it to be trendy  and we want it to be easy to use .  we've got the functional design , conceptual design and detailed design  which basically is is the three of you  .  do we have  any ideas of of maybe d let's just throw out some ideas of what kind of remote control we want to have , and then we can go into how we're gonna design it and and how we're gonna do the detailing on it . project manager: So we want it to be  a T_V_ remote or I  do we want it to to do other things besides just be a a television remote ? user interface: Oh right . But , you know , they all sorta have the same role changing channels , volumes and then programming . user interface: I think they all work on the same prin principle as well sorta like I don't actually know . But is it just infra-red ? Is that standard ? project manager: I I think yeah , yeah , r universal remote . user interface: So if there's a g a way of finding it quite easily , I thought that'd be quite good quite a good feature . Ch project manager: So we should we should set our remote control up to where it has a  marketing: Like a tracking device ? project manager: like a tracking device or or like a a user interface: Oh you can get those key well you could whistle or make a noise project manager: It makes a noise , user interface: and it'd beep . project manager: there's a button on the T_V_ that you press industrial designer:  . industrial designer: So user interface: Generally , all remotes are sort of quite similar in their appearance . user interface: I thought maybe , because people always tend to throw a remote control about the place to one another if it was in a ball , project manager: 'Kay . industrial designer: Well there are of course certain restrictions , you can't have it be any form and fulfil all functions at the same time , user interface: Yeah .  however  one question is how stable is that thing supposed to be , that refers to the material , pretty much  . industrial designer: How sturdy is it gonna be ? Do we want it to last longer or rather have people whatever , have to buy one every half a year ? project manager: Okay so yeah , so we want it to be sturdy , user interface: Yeah . project manager: we want it to to hold up to somebody's child , you know , throwing it across the room or , as you said , people kinda throw it , so ball-shaped ,  you know , if it were ball-shaped maybe , user interface: Yeah . project manager: then it user interface: It could be cased on the outside and t everything could be inside .  What else it what else do we want it to to do ? So we want it to be universal . It's something that we're supposed to sell for about twenty five Euros  and you know , goals for profits are I think somewhere around  fifty million Euros , what they wanna make on it , so . Also since we're partners of the International Remote Control Association , maybe we wanna make it something that would globally appeal . project manager: So marketing , you know , how maybe  marketing , you could s find out what is the most universally  appealing remote control out there . industrial designer: marketing: And maybe as far as design goes , maybe we could have different ones for different target audiences , project manager: 'Kay . project manager:  Do you guys have any ideas for what it should look like ? Maybe we could draw it up on the on the board over there . Some ideas ? We want it to be a b a ball , user interface: I'd I could draw sorta the ball idea . project manager: you know , we'll draw up we'll draw up the ball and maybe th  where the buttons are located . user interface: My original idea was just simply sort of a sphere , where maybe you this is where it's connected together , and then when you open it out , it could fol it could be maybe flip , like a flip phone , and then when you fold it out the middle Maybe a hinge that'll have to be the strongest part of it . If that if we did use a hinge , or if it was just two parts , industrial designer: user interface: and then you'd have just sorta you you you know , your buttons . Thing is inside I think , sometimes remotes have too many buttons , so maybe as simple as possible ,  as few buttons inside as possible . Just something maybe if you ha if it had like if some kind of like light or something or lights around it . It's looking a bit like something out of Star Wars at the moment though , to be fair . industrial designer: user interface: That was that was a sorta simple idea I had project manager: -huh . One problem you'd get with this design is  the ball is a nice idea because of it's stability really , user interface: Yeah . industrial designer: but of course , since it's a ball , it'll roll , so we'd have to have it flat on one side at least , down here somewhere , user interface: Yeah . The idea it didn't have to necessarily be f a hinge , industrial designer: That's that's interesting of course , user interface: that was just one idea though . marketing: project manager: How would we go about  making you know getting rid of our weak points ? What  would we just have a flat spot on the bottom of the ball ? user interface: marketing: project manager: Not to put you on the spot , industrial designer: E No no , project manager: but industrial designer:   . project manager: What did you say your title was again ? industrial designer: N n marketing: project manager: You're the the Industrial Designer . industrial designer: I'm your Industrial Designer , marketing: industrial designer: so i b well , project manager: industrial designer: the point is that well maybe I dunno . industrial designer: As as stable as it is , there must be a compromise between  stability and design here , so . I can't think of anything other than a long rectangle for remote , project manager: Yeah . user interface: maybe small , sort of fatter ones , but there's nothing being done sort of out of left field , yeah . project manager: It's not new , it's not innovative , it's you know , everybody does long remote because it's easy , user interface: Yeah . marketing: My idea was just to have it be kind of like a keyboard type shape , you know , like video games user interface: Yeah . user interface:  maybe design something , that's sort of like suppose not everybody's everybody's hand's the same , but something that would maybe fit in the hand easier . Because even I suppose even with the ball user interface: It still might be hard to project manager: it's user interface: it still not the ho easiest thing to hold , yeah . project manager: But then again , people like to use one hand to flip and one hand to hold their soda , so maybe maybe we user interface: Yeah . industrial designer: Well with the one-handed design you also have the the problem of the size w 'cause you know from cell phones , they can be too small . industrial designer: if it's small it probably looks better , but may not be th as functional . So for that there's project manager: Okay , so industrial designer: So project manager: unfortunately we've got about five minutes here to come up with our  remote control idea and start rolling with it . What if we had what if we had not only  say we went with the ball the ball function  , but maybe we give it sort of grips along the side s  to make it easier to hold on to . But if we're gonna make it flat on the bottom , then that eliminates our ball anyways . So if it were flat on the bottom and then had the sorta grips on the side here I guess ,  and then flat  And then we have the problem with the hinge . So if we're flat on the bottom , it's not gonna roll away , it'll stay where we want . industrial designer: The question is also , I dunno , d do you really always want to open that thing when you have to use it ? project manager: that's true . industrial designer: It's probably going to lie around opened all the time anyway , so I don't know if a lid is a good idea . From stabil stability point of view  it certainly is , but also you have to face it and take into account the more of these things break by accident ,  the more we sell . We just have a ball user interface: But then maybe to go back to the to th s something along those things then . What if we flipped it around here , so that it were  Sorry , that doesn't look anything like what you had there . project manager: Course then it's it's like the rectangular again , only with a couple of jutting out points . industrial designer: Question is what makes those game pads functional ? W I think that's pretty much the form for full hand . project manager: Yeah , industrial designer: You know , all project manager: because it doesn't have a cord , like joysticks do . industrial designer: that dif batteries right , and Batteries go weak as well , so  after a while you have to point it towards the  towards the equipment you wanna control with it , right ? So , have to m show which is the front , which is the back . project manager: Is it possible to have it to where it would work with a like a sensor on either side ? So that either way you're pointing it it would work .  industrial designer:  of course it'll be evident after a while or if you look at it , it'll it'll be evident which way around to point it , since you have the the numbers and the and the the buttons and stuff , project manager: True . industrial designer: but  it's rather about an instinctual thing , user interface: Put it industrial designer: like you just grab it , you don't have to s look at it , you know , which way around to point it . user interface: Even if you designed it in some in a way that you know , isn't a rectangle , but still pointed in a direction that had definite points . user interface: and there's your s you kn you know which way you're gonna pointing it . project manager: Okay , well , just to finish up , should we s go with this plan , start making some Are good ideas , what are not . user interface: Does it say what does it say for n industrial designer: Obviously user interface: it says on there what we need to do for the next meeting , I think


project manager: S how we doing on our remote ? user interface: project manager: We have some we have some ideas and some  ideas for what people want . user interface:  we yes s I've lo marketing: user interface: I've done the role that I was asked to do anyway .  then we can come to a conclusion on  what we want the remote to do ,  and how it's going to do it hopefully . I'm responsible for leading the meetings , keeping the notes ,  and coming up with the final presentation . So you're gonna come up with the ideas Ryan , and you're gonna pick 'em apart . user interface: project manager:  we decided our remote ,  we want it to be a universal remote  that everyone would want . I'll hand it off to you and  Does anyone do you wanna go first ? marketing: Sure . Well , this is my report , which is going to be based pretty much on a survey that I was sent . You want it to be on both screens , or just just yours ? marketing: No I want something else on mine . marketing: So is there no way I can give you the slideshow and project manager: I think oh give us the slideshow and something on your screen ? marketing: yeah .  so first of all , the method that I used was by doing some marketing research , industrial designer: marketing: by  doing research on some interviews that were conducted . And eighty percent of the users would be willing to spend more money if they could get a remote that would look fancy . So I think that earlier we were onto something when we were talking about having it be a modern cool look , I think that's definitely important . And if anyone could clarify what that means ? industrial designer: Just jus user interface: Is is it j just just marketing: Zap , does that just mean like changing the channel ? user interface: just using it industrial designer: yeah .  and fifty percent of the users say that they're only using ten percent of the buttons on their remote control .  the biggest user frustrations , as we said fifty percent of people find that their remotes are lost somewhere , and so I think a tracking device of some sort would be a good idea . They said it take thirty four percent said it takes too much time to learn how to use a new remote . The groups at the older they get it looks like the less willing they are to pay , so maybe we could discuss this and think and decide if we think it's worth investing in this . We definitely need to focus on a new modern appearance , since so many people seem to be concerned about the ugliness of their remote control .  we need to simplify the remote and reduce the number of buttons , get rid of the ones that don't seem to be serving much purpose . user interface: Having just listened to what Corinne just said , I'll draw on some of the things as well . marketing: user interface: And t s simplest approach that I came to is is to change , programme and operate an electronic device remotely .  that's an obvious thing to say , but it's not attached to the device that you want to control . But I think a universal remote control is actually quite a difficult object to design , and po possibly within maybe the budget that we do it ,  because you'd need to know all the spef specifications of a all the like electronic companies . I'm not sure have you ever come across a universal remote control yourself , but you have to i they're a nightmare to use . So I think it'd be better maybe to concentrate on maybe just a universal one for T_V_s .  or maybe just one that you could we could design and then different people , manufacturers could use it to set to their specifications , if if the aim is to get something that's unique in design . And the other one is engineer-centred where that's more  specified for the sort of the elaborate piece of equipment it's trying to control  which appeals more to the product that we want , and on what the have said and the market research and stuff probably looking at something that should be user-centred . Fewer buttons , simpler to use , and if ten percent  is hidden away if ten percent is what's used , maybe the other fifty percent , the buttons that are used very rarely like programming , they could be hidden maybe under some remote controls you might have come across have maybe a little flip thi thing where they're hidden away .  and finally ,   sort I've sort of covered that , our product I think should be user interface orientated .  Like I said to concentrate on T_V_ remote control , a universal remote might be too complex .  and as what it , the major findings market researchers have said , it's the image and the appearance that people di dislike . project manager: What was your last conclusion on that one ? Focus on  the i user interface: On something on the image of it . Gonna talk to you about the working design of the interiors basically which is what dictates the design the both the interface basically and the outer appearance because this is all the stuff that needs to go in there . So unfortunately the people who were supposed to do this little presentation for me obviously were too drunk to actually accomplish it , marketing: project manager: industrial designer: so  I'm going to do a lot of the stuff on the board . The way you normally normally do it is that you add a little device such as a lamp to the whole thing as well , so that you know that it's working basically . Now this , what we're talking about here , or what I think should be discussed are these two components mostly . Right ? These two are components that we have to use , and these are dictated by the whole function of the whole thing . Who knows ? Of course it's always a question whether these these components are in fact available cheap enough , developed enough . But that's like I s I suppose rather up to marketing , and not to project manager: So we could the the industrial designer: to the industrial design department . project manager: the more complex we make it of course , the more expensive industrial designer: Expensive it's gonna be get  . project manager: But people have said that they would well younger generations of people have said that they would pay more for a speech recognition remote . user interface: I think speech recognition was  one of those things where  they have to be really good for them to work . Well user interface: And you need to sort of take into light languages and then different dialects I suppose as well . project manager: I myself I find , when you , h when there's something like spee speech recognition . project manager: and you say one for this , and you find yours , like you said , saying the same thing over and over and over . marketing: project manager: So maybe if you're sitting on your couch with a bunch of people then you know , you user interface: And wou I don't know if would would you want to keep saying stuff if you were watching stuff . marketing: Another thing about these figures is ninety one percent of the youngest age groups said they'd do it , but probably a lot of them that's actually their parents money . Like I don't know if they would actually go out and purchase this themselves , a fifteen year old you know . user interface: I think As well it'd be j the gimmick factor for the younger people . user interface: But practically I don't think it's project manager: It's a , it's a gimmick factor that they like at first , and user interface: Yeah .  the remote's only gonna be for the television , which is good because we already decided y your your research showed that  not only is a universal remote more complicated , it's more cost , more costly .  but we do have to use the the company wants us to incorporate the corporate colour and our slogan , which is we put the fashion in electronics . And we could probably get away with black too but So those are the three  the three new requirements that that I was told we need to use .  from all all three of your  presentations , I think that we were on the right track a lot in our last meeting . project manager: But  it's probably , I would say , probably not worth the investment at this point in time . But if you don't put it back in , you press something like a little button on that , and that just sort of sends out a beep to find where it is or something . project manager: That'd be , that'd be good if we were going with our our ball . Or you know However , however you wanted to go about it , the holder could also be the charging unit . project manager: we still have the how to hold on to it industrial designer: You s you still W yeah . industrial designer: While you're watching , marketing: Rolls away industrial designer: it's gonna roll off . I guess our , I guess our main  main thing that we should focus on until then is probably deciding on a certain look , you know . Did you guys feel you have enough time in between our meetings to get everything done that you need to get done ? marketing: Not really . user interface: I'll yeah I'll have a look , try look at the actual appearance in the next break . user interface: I th I I do still think it needs to be something that is ultimately one-handed . On maybe a a rect on a rectangle but maybe not necessarily as boring , as plain as a rectangle . project manager:  Shall we maybe shoot for a a specific  target group ? That way we could l  if it were , if we were shooting for young guys then it's  a certain look to the remote . Or girls or older people ?  Would that you think that would help us find  a specific form ? That we would would wanna pick out ? user interface: D I don't know if that might cope with like the trend-watching . So  we know that the remote's gonna have to be we'll just say we've got a colour scheme for it . project manager: you know yellow it's nice and bright , with the buttons being grey or black . project manager: And our slogan pasted somewhere on it , on the the bottom marketing: project manager: or the user interface: Bottom perhaps project manager: you know . project manager: Maybe we could sketch a so basically all of our remotes all of our typical remotes now are just kind of a rectangular sort .  Hope everyone memorised that  user interface: You  it might be to look at sort of the the shape and trend of like things like mobile phones , and the shapes that the they've been going . user interface: They've gone from big brick block things , which is a remote control is , to sort of slinky small things .  user interface: marketing: project manager: But they are all , industrial designer: project manager: you know , mobile phones  they've kind of taken a turn to where they're really small . project manager: But then again you don't want you know like the first mobile phone that was this big marketing: project manager: and you had a handbag to carry it around in .  user interface: project manager: So we've got basically what remotes look like now is kind of what we're what we're stuck with . If you , if we want the remote to do other things like  or I guess the T_V_ to be able to change the tint and the colour and you know all those kind of things that are built into T_V_s , we just have that under one standard menu button where you go in , press the menu button , scroll up and down to select it . project manager: 'Kay so industrial designer: It's project manager:  industrial designer: Talk about maybe f look at that from the side , there maybe . industrial designer: You can even if we're coming from mice , we can even add a click function , where you , in order to verify the information you just press it down . industrial designer: Also when it comes to the ergonomics of the whole thing , if you wanna make it square for the looks of it , then maybe to make it more comfortable to hold the whole thing , you add a little bulge down here . And maybe you bring the buttons nearer to the or the imp more important buttons nearer to the to the side . Maybe the buttons could like  decrease in s the bigger ones you know they could actually be bigger in size than the ones that are less important , the smaller here . So you know you just sort of have your hand industrial designer:  well I was just thinking , this this of course causes user interface: Yeah . user interface: But  the older so project manager: Yeah is everyone who in here's right-handed , left-handed ? You guys all right-handed ? marketing: Right . project manager: I'm left-handed but I , so I can say that most things are designed for right-handed people . industrial designer: user interface: marketing: Maybe you could buy like a special left-handed version of the remote . user interface:  I'm just just thinking maybe if it was  circular  with the sort of that sort of the sort of early idea we had , with the way that was more like that , whereas this is just a one-handed thing that you sort of almost wrap round the thumb . Like your zap zapping device is just u channels up-down ,  volume , and on-off .  So for the next So for the next  before the next meeting w  sh shall we work on you're watching trends to see what what kind of new information we've got going on . project manager: Manuel you're going to work on the components for for what we're gonna use . project manager: Let's go with our our  rounded kind of fit in your hand let's explore  the the  possibility of having the two-piece . So one for the the quick zapping  and possibly one you know with just that rounded part that fits into your hand . project manager: And Ryan you work on  how how well they'll work with the us with the user . Or I guess we'll be taking lunch shortly and then then in about half an hour after that we'll probably have another meeting


then each of you will have your presentation ,  and then we will need to make a decision on the concept for the remote control . industrial designer: project manager:  we decided that , or we know that we need to use company colours , company logo . industrial designer: project manager:  and that they often lose the it's easy to lose a remote .   I think we decided that  the expense was not necessarily worth it , and that it was probably a gimmick , that  would increasingly wear on the consumers' nerves .   and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple .   the user interface then would connect to a chip , which would work with the infrared controls  to send the signal to the T_V_ .  I believe then we came up with a couple of ideas for what we think the design of the remote will be . I was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at .  okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which I think we've kind of already discussed before . And again these are all things we've kind of already come up with on our own , but this just backs it up . As far as fashion update , we've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: So that might be a bit of a challenge to incorporate this into our remote , but we can try .  and also , as opposed to last year , this year the material is expected to be spongy in feel . Okay so from that  , as we've already said , we need to focus on a fancy look-and-feel .  I think we've already discovered that it's kind of hard to go away from the traditional rectangular design . But I think that , even if it's very subtle , we need to kind of trick our consumers , so they at least get the idea that they're getting something that's new and modern and sleek and Whether it's through the shape or the colours or all of that . And Manuel had suggested  the energy source and the user interface , discussing some of those ,  that we could change a little bit . We need to keep it simple , have limited buttons , which I think the two piece idea might be really beneficial for . I don't know ,  I guess the two options are if we had our remote in the shape of a fruit or vegetable . But my question is ,  the stereotypically speaking , you kind of picture males with their remote controls , and I'm not sure how they'd feel about having fruity logos on the outside . project manager: marketing: So maybe we could have something that's somewhat removable , or I don't know , different options for female , male target groups . C and look at different types of material that might please our users who want spongy-feeling remote controls . Possibly  like a cover like they have for mobile phones ? marketing: That's what I was thinking yeah . project manager: You have one with a flag , and one with a banana and one that's a spongy user interface: marketing: Yeah .  yeah I talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device .  I was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . They gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly .  and then it ju that's just to point out the sort of inconsistent u sort of use of interface in remotes . You can't really see that picture well , but there's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: So , then I had a look at new products that are on the market .  this is the voice , there is a voice recognition remote control , which can control mus multiple devices . Store up to eighty speech samples , controls four devices , T_V_ , cable , satellite , V_C_R_ , D_V_D_ and audio .  the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . And then on the right is obviously an iPod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through .  then there's things like this , which is a a a kid's remote , where the the parents have the facility to control and program what children can watch before . So the remote control it o only allows them to access the channels that their parents want them to watch . So I don't know if there's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes .  the point made at the end there here is that you have to be sort of be need to be clear on your  devices , as to what , you know , things you use . Sometimes an arrow pointing down , which may suggest volume down , could become confused just as a V_ for volume .  I think , d carrying on from what I've already said , a user friendly remote with minimum buttons . Maybe we've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . And then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote .  I don't it could be a graphical display , the actual remote contr the actual control port maybe could have like an iPod where you just sort of control through the menus . Which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: That's industrial design for cranes , stuff like that . project manager: marketing: industrial designer: Just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there .  but let's just wait for this to load up and I'll show you what we're talking about here . The details of the components' design , as you can see there , what we have is the board , main board of the remote control . The underside , that's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of  further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then  of course shines infrared light onto the television which then will recognise what signal  it's getting and will do what you tell it . Its job is to wait for you to press a key , then to translate that key press into infrared light signals ,  that are received by the television . Transistor amplifies the signal and then sends the m sends the signal to the L_E_D_ which translates the signal into infrared light . The sensor in the T_V_ can see the infrared light , and seeing the signal reacts appropriately .  the lower part of it , I don't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over .  what you do is you have , don't have cables , but you have the connections actually in these in these lines on the on the board .  which  sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there .  we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell .  I've gotten some information that we could use for the case material plastic , rubber , as well . project manager: What's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: Oh fya marketing: industrial designer: I don't have an information on that . However our company obviously can provide us with  with the titanium , so I assume , I'm , I was given an okay to use it . project manager: industrial designer: It certainly is an expensive material , project manager: industrial designer: I'm aware of that , but I was given an okay .  what we could use is , or what I was offered , or what we could use , is a basic bateer battery . Where you just move them m move the the actual device and this pr  provides it with with  some energy . marketing: industrial designer: You don't wanna wind up your remote control before you can use it right ?  solar cell is interesting . project manager: Works well in Arizona but in Edinburgh not so industrial designer: Always the you But marketing: Y probably not yeah . marketing: industrial designer: So I'd say what we're stuck with really is  the basic battery .  however when it comes to the scroll wheel of the iPod I've one big objection and that is that we have to fit an L_C_D_ into the remote control as well . If you have a squishy  kind of remote control , then an L_C_D_ screen may be affected by the movement . If we have a more sophistic  sophisticated scroll wheel rather than this very basic  set-up that we that I've just presented ,  the chip has to be more s more sophisticated and thus more expensive as well . I don't have any details to , when it comes to the cost but  it will be a significant difference . I'd rather say drop the titanium and therefore let's have a more sophisticated chip , but that's not up to me to decide really .  it limits our choice and squishy is hip , so I'd say rather not go for for that . But obviously that's not our problem  since we have decided or against solar cells , I assume right ? Or is anybody still marketing:  . user interface: Would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . user interface: So I don't know if that would still be possible to have you know in plastic . marketing: The we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: So you as the the possibility of having a a graphical display on it , like a screen ? Like the iPod ? industrial designer: You can have an L_C_D_ screen . industrial designer: Alright ? So plastic yes , titanium yes , but this will of course influence the form . So the way to go is if you want a scroll wheel you either make it flat and angular ,  add an L_C_D_ screen , and  then you can basically choose either plastic or titanium . Add an L_C_D_ screen , add a scroll wheel , that'll be fine . project manager: So the ru wait the rubbery we can shape it however we want ? Or the rubbery we cannot ? industrial designer: With rubber we could  sh pretty much shape it the way we wanted it , project manager: 'Kay . industrial designer: but we cannot add scroll wheels , and we cannot add an L_C_D_ screen . user interface: Could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is  sort of banana-esque . user interface: And  you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . project manager: Is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: S Certainly can be done yes . So The fruit design  How about  affecting the surface of the actual  remote control ? Say we don't make it p a particular fruit shape obviously , marketing:  . user interface: I don't suppose we have to stick to co industrial designer: Well we we're supposed to stick to the company colours though , user interface: Stick to the colours yeah . industrial designer: Grapefruit marketing: industrial designer: is what we'd go for , when it comes to the outer appearance perhaps . project manager: I would say , if I were to make a decision , I would probably put the fruit aspect at the lower lower end of the spectrum of of importance . project manager:  marketing: I think having a shape could be a little ridiculous , project manager: marketing: like user interface: Yeah . industrial designer: So project manager: Well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . project manager: It's sort of industrial designer: Well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . project manager: We could put the grey stripes on the bottom so that that person could turn it over . project manager: Rather than rather th industrial designer: marketing: user interface: It could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: Oh . project manager: Maybe the holder , if we were to have a holder , it could be shaped like a fruit . project manager: Do you have more to your presentation ? industrial designer: That's pretty much it . I informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: Oh . marketing: So is the two piece idea out ? Or have we not decided ? user interface: Well we sort of rid of that because gonna use a battery . industrial designer: Well we can still design a two-piece  remote  without having a base , having one of them be a base station , user interface: Yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . industrial designer: So  which then , as I understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . Say like have a scroll wheel and  on both of them , or have an L_C_D_ screen and so on so on .  for our components concept we need to come up with the energy source ,  the chip-on-print , and the case .  and then for the user interface concept we need to decide what the tape , what , what the type is .  Energy source I think we've , I think we've decided batteries , although not exciting , are probably our best bet . industrial designer: Okay when it comes to the chip-on-print , as I said , the the more advanced features you want ,  the fancier the chip has to be and the more expensive .  if you want just a normal button version , the chip-on-print is gonna be marketing:  . If we go with the plasticky case , or the the plastic case ,  then the chip-on-print is still kind of , we could have either or . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . So we would , we would have the L_C_D_ screen ? industrial designer: as long as the pla  the rubber is nowhere near the controls , yes . So I guess the case would be plastic , with Perhaps that's not even enough rubber to qualify as being part of it . marketing: So then for the scroll , are we going for the iPod type ? user interface: Yeah I think so . project manager: Which will require a more expensive chip-on-print right ? industrial designer: Yes . So I guess that , is that , is that about it ? So we have a good idea of what we're gonna need to to do on this ? industrial designer: Right . And the two of you get to play with the  modelling components and  user interface: marketing: project manager: maybe and and get us a prototype . user interface: project manager: So that basically just be working on the prototype ,  we'll accomplish your other two actions


then we'll do the evaluation , and then we can finish up after that with  any changes that we'll need to make , or hopefully everything will fall right in line . Then we looked at the components  the materials for the case , the different energy sources , the different types of chips ,  and made a decision on what we were going to use to make our remote . industrial designer: Can try to plug that in there user interface: There is our remo the banana . project manager: user interface:  but it would be held in such a fashion , marketing: user interface: where it is , obviously it wouldn't be that floppy 'cause this would be hard plastic . So that's so that would hopefully help with grip , or like the ergonomics of it . user interface: And the the simplest functions would be  almost identical to an iPod , where that one way ch through channels , that way th other way through channels . And then to access the more complicated functions you'd you sorta go , you press that and go through the menus . T that blue bits should be yellow , that that'd be where the batteries would be I suppose . user interface: Is there anything you want to add ? industrial designer: That's what we have there .  you're supposed to hold it like that , but  just if you grab it , take it from somewhere , user interface: Yeah . industrial designer: Right ?  that's not  project manager: industrial designer: I'd say a bit smaller would probably be nice . user interface: It's you know it's flimsy 'cause it's made out of heavy Play-Doh , marketing: project manager: Would you like to  industrial designer: Right .  so the criteria we're gonna be looking at are the complaints  that we heard from the users who were interviewed earlier . So for the first one , we need to decide , did we solved the problem of the users who complained about an ugly remote ? industrial designer: . project manager: So if they think that what is out there is ugly , then yes I would say , I would say most definitely . industrial designer: I'd say , when it comes to the ergonomics , the form and stuff , yes that's definitely more beautiful than your average . industrial designer: So  to answer that honestly I would rather say like  , we have not solved the problem completely with the ugly remote because the colour is ugly , definitely . industrial designer: But project manager: Yeah something more modern to go a a modern colour to go with the modern form . You don't want your  three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that . marketing:  okay so , do you think , since we This was a a sign criteria , do you think maybe we should put it somewhere in the middle then ? industrial designer: Yeah . industrial designer: marketing: What do you think ? Three ? Four ? project manager: I would say marketing: Five ? project manager: four . Did we make it simple for new users ? industrial designer: It's very intuitive , I think yeah . 'Cause we've we've brought it down to basically four controls most common , which are channel and volume . project manager: So if we incorporate speech recognition into it then it could user interface: Just just to use , to find it when it was lost . But like I said , like I don't think you'd lose something so yellow so easily . user interface: And it's not gonna fall , like a rectangle would slip down behind things . That's gonna be a difficult shape to industrial designer: Well what project manager: And it is quite bright and user interface: Yeah . marketing: user interface: Maybe in the middle again , three or four or something ? project manager:  industrial designer: S marketing: Okay . user interface:  you know loo losing things is one of those things that people can lose ,  a million ways . user interface: You can pick it up and walk away with it and then you've lost it . project manager: But if we do go with the , with the speech recognition , then it , then our scale goes up quite a bit I think . If we eliminate the fact that you know it's impossible to guarantee that it's not gonna be lost then user interface: Yeah . industrial designer: marketing: project manager: With the speech recognition , which of course may be changed depending on budget . project manager: Which , which may be cheaper than speech recognition if it were just a industrial designer: Yes . marketing: Annoying alarm or something ? project manager: industrial designer: It's it's marketing: Yeah . user interface: So it can't be that industrial designer:  the it's based on this anti anti-theft technology for suitcases and stuff , user interface: expensive . industrial designer: where you have one piece that's attached to your luggage , another piece that starts beeping . industrial designer: So that can also easily be integrated because these things are small enough to to hide , so you have one piece , you have to glue somewhere behind your stick it behind your T_V_ and the other user interface: stick it on the T_V_ . Are we adding one of these two features ? industrial designer: Let's add one of those features and say yes . industrial designer: user interface:  don't get many mo remote controls with industrial designer: It's all just user interface: screens on . industrial designer: It's all just stolen technology when it comes down to user interface: Yeah it's stolen technology . project manager: But there's not a lot of yellow , there's not a lotta yellow . project manager: Course that wasn't really industrial designer: right user interface: Fa industrial designer: right right . marketing: But how many remotes do you see like this ? user interface: project manager: If we added the screaming factor then we go up . industrial designer: user interface: marketing: project manager:  I would say we're probably at four . Because it's only got what , these parts are the grips and perhaps the back side the bottom the underneath on the back . marketing: And lastly , did we put the fashion in electronics ? project manager: industrial designer: Y yes . marketing: industrial designer: Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour , user interface: On the project manager: It's true . industrial designer: but it definitely is user interface: Be what we were told , and they'd say yeah , definitely . project manager: Two point marketing: project manager: two point four ? user interface: Is that some long division ? No . project manager: And what what is the acceptable criteria ? Is there like a scale that we have to hit ? marketing: Oh no . They just told me to industrial designer: marketing: pick my own criteria and have you guys evaluate it basically . industrial designer:  project manager: The f the Wonder if I can make this industrial designer:  project manager: What the Oh it won't let me do that . I can't 'cause I don't have my glasses on , industrial designer: project manager: but so we've got the energy source .  and how many batteries do we think this will probably take ? user interface: project manager: Probably some e either two or four . industrial designer: At four it's gonna be too heavy , so that that's not our problem . industrial designer: project manager: Alright so for the electronics our choices are simpl simple chip-on-print , regular chip-on-print , advanced chip-on-print , sample sensor , sample speaker . user interface: We're advanced chip are we ? industrial designer: That's the advanced chip-on-print , yeah . project manager: Is that right or is it just one ? industrial designer: No that's just one . project manager: Maybe it's one because of the industrial designer: It's just one mo single mould , we can do that . project manager: I guess it doesn't matter 'cause the price on that one is zero , which is nice . We have pushbutton , scroll-wheel interface , integrated scroll-wheel pushbutton , and an L_C_D_ display . user interface: marketing: user interface: S industrial designer: S user interface: That's Yeah . project manager: So we actually have the L_C_D_ display marketing: user interface: And then project manager: and then is it the integrated or is it user interface: I'd say the integrated . project manager: user interface: marketing: industrial designer: Say mahogany or so marketing: It'd look really lovely . project manager: Well we only have one button so really we shouldn't be charged , industrial designer:  just marketing: industrial designer: project manager: we shouldn't be charged anything for the the button supplements . We're gonna leave that one blank because we run on a L_C_D_ and scroll . So we'll go for the hand dynamo huh ? project manager: user interface: marketing: project manager: So the only thing better than  a banana-shaped remote is one that you shake . user interface: If it w What if we completely took out the the one single button we've got on . I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though . project manager: Yeah 'cause the marketing: project manager: Well 'cause we have to have both right ? user interface: Yeah . industrial designer:  let's let's face it , it also depends on the software on the on the television . industrial designer: You can have the the information that this thing transmits be being displayed on the on the screen . industrial designer: So s yeah let's take away the user interface: Yeah you could maybe take out the L_C_D_ dis display even , industrial designer: Yeah . user interface: if it if it comes up on the computer itsel on the T_V_ itself . project manager: So we may not need the L_C_D_ display ? user interface:  that is possible yeah . project manager: industrial designer: Okay , the user interface: marketing: project manager: Besides look at what the L_C_D_ does to our lovely remote . industrial designer: So we can just take away a heck of a lot of the marketing: user interface: marketing: . central ? marketing: What's the blue part ? user interface: That was just industrial designer: Oh that's just user interface: we ran out of yellow .  project process , satisfaction with , for example , room for creativity , leadership , teamwork , means , new ideas found . project manager: Yeah I think user interface: We sort of knew where we were going straight away I thought . marketing: project manager:   marketing: project manager: But as the day went along we had more idea of what we were doing .  I think we tried a lotta different things and  I think it was  interesting as you guys brought up more  information and studies that we were right on with a lot of those things . project manager: I had some problem with the pen I think , but minus your p marketing: Minus your PowerPoint fiasco . Incom industrial designer:  they've just you know user interface: project manager: Have a industrial designer: Heads are gonna roll , believe me . And then we'll have to check with the main boss whether we can , what goes on after that


user interface: No I don't think so it has to be like that yeah and you have to adjust the length . I thin industrial designer: Yeah but the the mic should not user interface: It's not a directional mic , anyway . project manager: So w we will try to structure this  meeting with an a with an agenda  as presented here . So ,  We have been provided with  some  w technical tools to  to communicate and to well , learn from each other's plans  as I can say  so w we will also try to  to get acquainted to this tools so they are also new to me I don't know whether you worked with them before . You all know I hope how it's about  the  new r remote control we are going going to design . project manager:  then we will  discuss  , well , how it should be and  wh what  what our new product should look lite like . Be  we want to be distinguished ,  ? People  want to  when they look at the shelf want to think , well that's the product I I need . But then , it also should work  user friendly and  otherwise people   well it will not be  be rated very well in consumer  articles and like that . industrial designer: project manager: So , the general outline of  new project will be we first  go through a functional design phase .  You all get   certain task  in this  in this phase and  then we will meet again and  discuss this functional design . And the same holds for the  ph two phases  after this , the conceptual design and after that a a more detailed design in which the the final project should get its definite shape . In all in front of you  you see  the  notebooks and w  n note blocks and we have here a a a a white-board . project manager: And  well it should work  I've read it from my  from some colleague that it should work with some kind of toolbar . I didn't find out yet how it work , but maybe one of you did , so  industrial designer: Under documents in the shared folder . Do Do we have to say something about that ? I I I'm not fully updated about this shared folder  . industrial designer: Yeah , I guess we'll have a shared folder  with documents that we can share . Well , this seems to me , yes , some computer program but I didn't find it yet . project manager: Well , yes ,  we  we should try to t to draw on it and then well it should be smart some way . I I'm not really sure how this works , but industrial designer: Okay , shall I start ? marketing:  . marketing: I think for us it's just like a normal whiteboard , but they'll be recording what we write down . user interface: industrial designer: But it's marketing: industrial designer: Actually , I think I cannot go with  project manager: You you D doesn't it work ? Maybe someo Maybe maybe Anna , maybe you can start . project manager: So  L Why don't you draw  your favourite animal on on th on the white-board . industrial designer: user interface: You know ? Pro specially we should next project we should take l like that . project manager: So , marketing: It's not a cat , project manager: that's the cat . project manager: So but that's also kind of cat , user interface: Oh project manager: isn't it ? user interface: the dog doesn't have a tail ? marketing: It's got a tail then .  d did you  work out cord ? industrial designer: user interface: marketing: And you guessed cats without a tail . industrial designer: right ? user interface: It'll still not extend , right ? It's not up to that . So marketing: Ah project manager: I suppose it user interface: Ah I think you can put that . user interface: I'll tell to get it off my project manager: Ma Matthew ? user interface:  ? project manager: industrial designer: And we should sum up its favourite charas characteristics , right ? marketing: So you've all drawn land animals , marketing: project manager: so why not draw an animal from the water . user interface: The cat is going to eat the fish or the rat ? industrial designer: With different pen widths . marketing: project manager: Oh , yes , why not ? industrial designer: project manager: Good idea . user interface: you know it's going to eat the cat rather than the cat eating the fish , no ? industrial designer: Oh . So I dunno if we need to spend time on that , actually But  user interface: You should go for the next one it seems to me .  when we are and when w you are  going to design w  we must keep in mind that the selling price of the product  will be about twenty five Euros , so when designing a project  I also look at you  Mael , keep in mind    People  user interface: Twenty four .  industrial designer: project manager: more interesting for our company of course , p  profit aim , about fifty million Euro .  we will try to  to get at a international market  so  it will be I think mainly Europe and  Northern America , user interface: Ah yeah , the sale man , four million .  also important for you all is  the the product  production cost must be maximal  twelve  twelve Euro and fifty cents .    we still have to  to make a profit , huh ? user interface: They have to sell at least four million to make a profit industrial designer: Of course . project manager: Excuse me ? user interface: Ah we have to make we have to sell at least four million to make our own profit . project manager: So  well I think w when we are working on the international market ,  in principle it has enough customers industrial designer: Yeah . project manager:  so when we have a good product we  we could  meet this this aim , I think . And  now just let have some discussion about what is a good remote control and  well keep in mind this this first point , it has to be original , it has to be trendy , it has to be user friendly . project manager: Yes , well i it should have the the the the expected functionality  of a remote control . user interface: You need to browse the browse the channels in upward downward way , marketing:  . Th th that's very handy I I always miss it and on some remote controls that you can go channel up or down ins instead of retyping the number , especially when you have a lot of channels . user interface: and industrial designer: And  just before starting the detailed discussion , maybe we are the marketing guy ? Or marketing: I'm marketing . project manager: So user interface: I thi think you know me , industrial designer:  so yeah  Just  on your web page but  yeah not  not face to face . project manager: Are there some other very important things to to do well , user interface: So industrial designer: So I project manager: to specify in this first phase of of the project . user interface: And  , you'd need the usual ones , like the changing the volume , changing the the channel and then you  project manager: Yes . project manager: well  I I think  w y you two should should , I think , think this over  w espec what , what functionality . industrial designer: Actually , yeah user interface: Let's Let's take industrial designer: w Of course , and first before  designing the func well thinking about the functionalities , we need to know what are the user requirements . industrial designer:  then if they need internet , then we would be able to to p to propose something with   T_V_ over I_P_ . But Ninety percent of the time , ninety nine percent of the time , people will be using the main functions , the volume , the different channels , so we can have all the fancy things as well but the main controls need to be very obvious and very easy to use . Keep k keep in mind i it's a it's a twenty five Euro unit , so   the the very fancy stuff  w we can leave that out , I think . project manager: So twenty five Euro you expect a quite , well normal but good functioning user friendly remote control . user interface: Oh in that case you can you always hook up with  someone who is providing that and you know , you you sell their product as well as your product with them , you know . project manager: Yes , but but but ab about the spec the buttons , the buttons  that will be on it . project manager: well just just for the next meeting ,  user interface: L project manager: well , you wor yes , work on a design , keep it general ,  so w we will be still fle flexible with maybe adding some functions . project manager:  you will be working on on technical function design , so user interface: Yeah , sure . project manager: eh ? Does it need internet , or or do do we stay at basic basic television  interface