project manager: l so let's  wait it   marketing: project manager: we have we have must  , user interface: Some creative  project manager: we must have  some time for that  because it will be  yeah , quite a lot of mathematics . project manager: And after that ,   an evaluation of  the process how we  how we have done it here with the SMARTboard , with the with our laptops , with the all  all this . So , we've worked out this concepts , how to how to hold it , where to put the buttons and and stuff . And  , well , we began with  with a form of shape , that is  is easy to hold w in one hand , left or right handed . industrial designer: user interface: So , we made i it a little bit less thick and  it has some ar artistic meaning . project manager: user interface:  well , during the meeting I showed you the concept of  placing the buttons on top , usable with your thumb , and  the menu structure ,  if necessary , with your other hand , so it's just gonna hold it easily . project manager: user interface: And it has to be acce accessible with your  other hand too , of course . industrial designer: Yeah ,  well , and as you saw , we would just have the basic remote with the panel L_C_D_  screen . Well , these would be the main buttons , h you could  change them later on in your own profile if you want to . marketing: project manager: industrial designer: This is for  the added  effect of  well  y youth and dynamic . project manager: industrial designer: Well , what we figured is  we'll show you a picture later on you have more b a better idea after that . industrial designer: And  , in these bumps you could actually  put some electronics  that would you can make a more thinner  design , marketing: Yeah . Oh , we added that this  can be held with your hands for this maximum is om yeah , one and a half centimetres . S and you can just be the the layer of the touchscreen and some have some wires underneath it to make it as  thin as possible in the middle for good grip . industrial designer: Yeah , f  , as colours , do you do you have the picture in  user interface: Yeah . industrial designer: And and for colours , we we figured starting with basic colours like  white or metallic grey . It would be best to to appeal to a broad public and make the covers exchangeable , industrial designer: so it d user interface: so the young people will buy an orange and a red and blue and a purple , industrial designer: Or blue or whatever . user interface: but when the o older people  go in the shop and they see  an orange  remote control , it would be less appealing than a white one . user interface: they think , ah I'll buy for a couple of Euros some noi nice hip  marketing:  . Maybe it's an idea to sell it without a cover , so that you can pick a cover in the in the shop . user interface: Well ,  I think a cover is necessary , 'cause als otherwise you'll just have the L_C_D_ screen . user interface: So , there must be some cheap standard cover ,  maybe white or something , marketing:  . user interface: that's could comes with it and you can buy , so we can make extra money . project manager: Yeah , but  you d you mustn't forget that  our target aim is younger people . project manager: we had decided to  put  some flashy fruity colours in it ,  and  in the survey from  Milan and Paris  it  it came out that   the d the older people are  more willing to  to spend money on extra features . So I think  it will be a better idea to have some  flashy fruity colours as as a standard , user interface: Okay . project manager: and for the people who  really want  a more sophisticated , more traditional look , they're willing to pay  that . project manager: So , maybe it's an idea to put that as an extra and not as a standard . user interface: Well yeah , a colour of a wood style , a white c and  a couple of h hip  fruity colours . user interface: And lea  l delivered standard with a fruity colour , but not too not too much . industrial designer: This isn't this isn't too much , is it ? user interface: Yeah , okay . project manager: Well , the buttons don't have to be  all  all of industrial designer: Yeah . industrial designer: I marketing: Yeah , except for the buttons it's it could be a standard model . project manager: Okay , marketing: Okay ? project manager: so we gon we gonna evaluate the marketing:  We're going to vote . industrial designer: Why ? marketing: Most true ? industrial designer: Yeah , it's not just  designed for people under the age of forty . marketing: so industrial designer: So marketing: so a o one is appropriate ? user interface: No no , a little more in the middle . industrial designer: Yeah , two or three , because it's not just  the qu question is aimed at is it designed for people with age below forty . user interface: it will be primary appealing to to m minus forty , but also appealing to marketing: Three . industrial designer: marketing: Yeah , acco according to us , it's one ? Or project manager: Yeah . user interface: Yeah , industrial designer: Yeah , I I think user interface: it's the marketing  angle on television . marketing: Yeah , user interface: We have a wonderful marketing: p s Of c of course you have to be  very positive and  enthusiastic about your own product . marketing: False ? user interface: And volume is impo marketing: And volume ? project manager: Volume is true . marketing: Big and clear ? project manager: industrial designer: Yeah , the they are big and clear . user interface: Otherwise , the people who read this  are gonna think we have no teletext button . marketing: It's it's not industrial designer: So , it's w yeah , it it it marketing: yeah , it industrial designer: it isn't entirely unclear , marketing: J industrial designer: but So , I wouldn't give it a seven . industrial designer: What do you think ,  Mister Project Manager ? marketing: Yeah , it's it's yeah . user interface: and marketing: industrial designer: Yeah , it has these all these fruity colours and it has a strange shape . industrial designer: So , if you so if you have trouble finding it user interface: But ,  it it's not making any sound  , marketing: user interface: have we deciding ? marketing: Oh , okay , user interface: So marketing: but If you put  your normal  remote control under your bed , or you throw this remote control under your bed , is it better findable ? user interface: It'll make a difference . marketing: Four ? user interface:  marketing: Fi project manager: So , if it's in the dark place , you still see it glowing . It's it's it doesn't really make a lot of industrial designer: Well , then  then I'll go for four . project manager: Ah , you must see it as  , w  according to  the the other  remote controls , there may   be there in your  T_V_ room , this one will stand out , I think . marketing: Yeah , project manager: Exa I think that that's what it's about . marketing: it it's user interface: If your  fifteen remotes in a drawer ,  you find it , yeah ? project manager: If it if this lying on your couch , you're you're you think what's that for kinda orange  thing . industrial designer: marketing: Like , no not  not seeing it , but lost it in the house or something . industrial designer: Well , if i if you see a strange shape lying somewhere ,  then you'd  recognise it as , whoa , that is strange . user interface: Yeah , mostly when you lose your remote control , it it's under your marketing: Yeah , okay . user interface:  I would call  choose two , industrial designer: user interface: 'cause we decided not to make two f  fresh colours , as it would not . marketing: Easy to use ? project manager: Yeah , can it be zero ? industrial designer: Well , I don yeah , it is kind of marketing: Top easy to use ? industrial designer: It marketing: It's it's not the most easy to use user interface: No , you can do two , because  industrial designer: No . marketing: Yeah , but the most  easy to use is just with one button user interface: But It is r it is rather easy to use , because you have the primary buttons always visible . project manager: marketing: on t Yeah , okay , but easy n not not the most easy to use , I think . project manager: What's the time ? We also have  to do the evaluation ,  the production costs and  stuff . project manager: You haven't seen a more innovative  thing in  Paris ? marketing: The remote control has m remova removable from Multilux . But  , maybe make it two , because the games are in a sub-menu and not  it's not an entire game . Yeah , if the costs are under twelve and a half Euro ,  then we  can  ra  move on to the project evaluation , as we have  experienced it . We have to  fil  , want to  do it in and  see  if we stay under the twelve and a half Euro . project manager: Sample sensor sample speaker ? user interface: No , the advanced chip is  industrial designer: No . project manager: But is it s it's not made from a single uncurved thingy and then  and then  user interface: You no . user interface: Yeah , marketing: Yes , user interface: 'cause  the layer around it fits around the bubbles on the o on the  the back of the marketing: three . Then we'll see  we'll we'll see  wha how much we are over budget . user interface: Yeah , if if you're honest , we'll  type one , special colour . But yeah , it's it's it user interface: j maybe we'll finish  the the list first and then look back , aye ? marketing: That doesn't account for this . So ,  what's the thing we can change ? user interface: So industrial designer: But user interface: No . industrial designer: Well , other case , we can make it single-curved or uncurved . project manager: The kinetic thing , can we just skip it , user interface: Just cut off the kine yeah . marketing: What do you think about  putting a battery in it , but also selling like  the covers , a docking station project manager: Yeah . user interface: But you can use rechargeable batteries anyway , just you s you have to recharge them manual . industrial designer: Okay , project manager: So  industrial designer: well you you can go from double-curved to single-curved . project manager: b but i but the single-curved is just oh user interface: Yeah , so we have to bake the ba back flat , and then industrial designer: Yeah . user interface: No , it's it's just one curve and not a back  curved I think . Or industrial designer: It's just yeah well , the single-curve that project manager: Oh , okay , okay . industrial designer: project manager: And then w yeah , and then we could have it , but  it's its' well it's it's r it is the main point of the the the the look . marketing: Yeah , user interface: Yeah , but what else  do we have to cut out ? No advanced chip ,  that's a little bit of problem . project manager: So  , user interface: Although , can we make it with a regular chip ? project manager: okay , a little less  conversation . marketing: Hey , those ar arcs , why are there for ? project manager: Sorry ? marketing: The blue blue  project manager: Fill in Just a user interface: Explanation . user interface: Yeah , but does it fit with our design ? project manager:  well , the only  thing that don't user interface: Do we have to u adapt it ? It's single-curves . user interface: W Could we just make the bubbles  cut off the back , and then we're  has industrial designer: Yeah , we just make it flat . industrial designer: But , you do l marketing: But , wha 'Kay , look , what is the  If you make it double-curved , it costs one Euro more . marketing: fun function more like industrial designer: Worth , does it have added worth ? user interface: there's an a a athe aesthetic value , but not functionality . industrial designer: R if you  promote a kinetic  I kinetic remote control , that would b sell better than an a normal remote control . industrial designer: No , well , y   , y you can go into your neighbour and tell him , ha , my k  remote control is kinetic . marketing: What a what about all the m the environment freaks ? user interface: Yeah , but it doesn't fit in our co cost profile . project manager: Yeah ? Who because if you want to go to kinetic , you're  you're on thirteen and a half and you must go to flat , marketing: project manager: and I think now it's it's more of  a compromise user interface: Yeah . project manager: And if you make the single curve ha just a big curve , then it's  then it's  marketing: user interface: Yeah , just one big curve . industrial designer: That's one of the functionability  project manager: Okay , well , considering we have marketing: Ah no , we have to do all those hours again . industrial designer: user interface: project manager: Well , we were above , so we did a little redesign marketing: Yeah . Were there  room for  was there room for creativity in our meetings or in your individual meetings ? user interface:  marketing:  . marketing: It was just fixed information and get your stuff from there , and I couldn't go on on i on the internet and search my own stuff . industrial designer: Well , I th I think you two ,  especially you and  and  Daniel , you d you you both had  the less creative  roles in the project . industrial designer: 'Cause I think m user interface: We could just sign up an  remote if we liked . industrial designer: I think Jeroen and I , we had a more design we could have more we had more room for creativity than than you two . Cra industrial designer: Nah , the leadership wasn't crappy , it was the leader that was crappy . user interface: Yeah , example of crappy leadershi marketing: No , leadership was  user interface: Okay , yeah . marketing: you could have but  , it was your first , no  no disrespect or something , project manager: industrial designer: marketing: but you could have  structure it a l little bit more . marketing: So like , I I was talking most of the time the first meeting meeting , and user interface: You could of said , shut up you fool . marketing: But project manager: I was a I was also very  unhappy ,  very unsatisfied  about the marketing: About me . industrial designer: project manager: So ,  I hope   the the the other meetings  industrial designer: Try to learn from your mistake . project manager: get better and  I think the the last two meetings  also we we reached  some good decisions about  talk marketing: No , it you did better . project manager: teamwork ? Well , maybe that's  only Yeah well , it's for us , because  user interface: Well , we work together on a project , but everybody has his own task . user interface: So , it is a little bit marketing: project manager: But , really teamwork were you two  user interface: Yeah . project manager: Yeah ? industrial designer: It's it's just  user interface: Stupid stupid pen , but  project manager: No hard feelings . industrial designer: user interface: in in writing letters , of course , yeah ? Yeah , normally ,  this  the w Block letter sign it , yeah ? project manager: O Just  user interface: Just just write your name in in one line . project manager: You can be you can go quicker , 'cause then it it won't notice it . project manager: I follow the Master class for the SMARTboard , so I think that's the that's the main issue . marketing: But , a and the first two meetings I brought it with me , but I didn't use it at all after the first the first meeting . industrial designer: No , it doesn't have that much added value to the project manager: Huh . As  as I said a m a c few moments ago , it I would like , myself , to write with a normal pen , because must  Yeah , it's almost the same concept , but you can just sim more simply put it on our scanner . user interface: I it's the same concept as the pen , where you f have to download the software or s  very  slow . project manager: And  the SMARTboard is  useful , but the the pen is I  not user-friendly , I think . project manager: Be it it takes a lot of time to draw things and to write things , marketing: user interface: Yeah , and it's it's not very precise . project manager: and that's the user interface: We're trying to m to marketing: Yeah , like when you do this . user interface: Yeah , it may  Yeah , and tr try to wri write your name  in a in a normal  size , yeah . project manager: Yeah , but that's not th the the you when you at a foreign audience , you b don't gonna wr  write  small . user interface: No , a as you saw on on this drawing , just open open this one or that one . It's  th it it Yeah ,  we had more problems even here when we trying to draw these buttons , it's almost impossible to get clear  when you're  project manager: Yeah . New ideas ? user interface: M Abo What kind of new ideas ? project manager:  Well , the the idea of the touch-screen is  marketing: Do you ? user interface: Yeah ,  project manager: marketing: Go on . project manager: I'm just  user interface: New ideas about  the working of this software , about about the project , about the remote controls or marketing: Yeah . industrial designer: marketing: project manager: But the new ideas found for  wi with working with this  software ? user interface: Not really , just they have to improve it . project manager: Not really , yeah ? user interface: the concept is okay , project manager: Yeah , I think user interface: but it has to be quicker .  , it is still opening my programme , n almo almost  my entire computer is locked up during the process project manager: Yeah . People will still feel the need to to write it quickly on  a page and not download it and save it , and project manager: Yeah . user interface: 'Cause when you use a pen , you can just draw like you d draw normally , project manager: Yeah . Or at least when you you don't have to adapt to the technology , just you can write in the way you normally write . user interface: Nah , okay , I I it's my opinion that I marketing: But I think this is better than regular flip-overs , but user interface: Yeah , it's can be saved easier . user interface: But if you're in normal flip-over you a lot of people write text . user interface: And writing text  , yeah , you've gotta really do your best to write some project manager: Yeah , and and maybe some  functions for    circle or  a square . industrial designer: Mean marketing: Yeah , but insert image isn't available ? user interface: 'Cause then you could marketing: Here . project manager: But not the the the the predefined  squares I think  user interface: So you can marketing: Hyperlink ? Hey , what if you do like hyperlink ? user interface: With  W_W_ dot Google dot com . user interface: There's one way to  project manager: Is it marketing: 'Kay , double-click it . project manager: So you have user interface: Well , it's project manager: as you saw , you have a little  Oh , you can Yeah , thank you . So there the the the functionality is there , but it's not it's not ideal , user interface: But project manager: and it's it's very user interface: . project manager: if you  if you have  thirty , forty minutes  for this kind of things , user interface: Yeah . project manager: and we are now with four people , user interface: And that's m project manager: but it well , imagine you are here you're with the ten people and everyone  user interface: That's mostly the case , from the over here with the managements you get two minutes to make your case , project manager: Yeah . user interface: and if you have to do all this kind project manager: Two minutes of drawing , yeah . user interface: And th the one or two things you have to draw when you're there , just use a flip-board . marketing: What I really miss also is  industrial designer: project manager: marketing: is a d is a turtle industrial designer: marketing: is a decision  decision system like  With the evaluation , you have to Polls like , what do you want , a one , a two , project manager: Yeah yeah . marketing: maybe a a l a little application like   give your own number and click one two three four five six seven . project manager: Yeah , just like he said with the with the a screen which you can write , also  a kind of voting  mechanism . industrial designer: But  , problem is , well you can't discuss anything well you you ca  you can , but you will discuss a lot less than l like we did now . industrial designer: But , well  I we said  , no I w th think two , because this and this , and then you can react  on it . industrial designer: But if you you put a three on it ,  just figure well , everybody knows what I'm knowing , so they'll all just put a two on . industrial designer: But then  , I think the idea of one person entering it and the rest  discussing it , that  isn't that bad idea , actually . marketing: That's it ? project manager:  well , just about , user interface: When are w industrial designer: project manager: because  marketing: user interface: When are we going to produce it ? project manager: Yeah , tomorrow ?  , the costs are within the budget . project manager: But , before we going to celebrate ,  I have  a little question which you can't answer , marketing: Yeah . You might thinking what the hell was he doing  marketing: What is an end report ? project manager:  about all the meetings , what we have decided , a r r a report of this day . project manager: that must be made , but I don't know , here is  standing  whoa , we can celebrate now , but the end report is marketing: Oh , you ha you have ten minutes left , I  read . Because I think it will  it must be  marketing:  You you already made a beta version , or project manager: Yeah , it's a three  with seventy five  marketing: Pages . industrial designer: project manager: No no no , marketing: Hey ? project manager: I'm just  marketing: Oh , okay . industrial designer: So you you finished it actually , and so we just have to read it and say yes or no ? project manager: Well , this not nit it user interface: Yes . marketing: Maybe  the user interface:  project manager: Yeah , I understand you , I can talk a little bit Dutch . industrial designer: marketing: No , you have to put  , switch channels  at the top , because that's the most used function and teletext at the second project manager: Oka okay , okay , I I really didn't knew that .  , well all the things we have  discussed ,  the energy , which  turn out to be  batteries , so that's user interface: Yeah . Well , okay , maybe you can add it later that we decided in the end because of the cost .  , he here it is still double-curve , the rubber , the flashy , the fruity , the removable . project manager: And the the added functions like Tetris snake , it's under the parental control , the touch-screen . industrial designer: project manager: So , it's  just a summary of what  we had discussed  industrial designer: On thing  One small thing  , the added functions .  , was it included in the cost ? I don't think so , eh ? user interface: Ah , it's very cheap . marketing: project manager: you you maybe you you you you come at  marketing: No , it's it's not very cheap , but that project manager: It's very necessary . Okay , but so we can discuss that  user interface: He'll do it in his free time . So  project manager: we can discuss that kind of things I think with the with the the board of  industrial designer: marketing: Yeah . user interface: You can ask your personal industrial designer: project manager: Okay , so  anybody  misses something here about  user interface: Yeah , the end conclusion . project manager: Yeah , okay , user interface: But  project manager: that's that's what I'm gonna write b between now . project manager: But , i in here nothing  user interface: the decision to make  the buttons on the top , and the menu on the project manager: user interface: Don't save it , aye ? project manager: Oh , that's cool , Tim . user interface: project manager: Well , I'm I'm user interface: why are only the first five SMARTboard files project manager: I'm going to finish my end report


user interface: project manager: It's important to place your laptop exactly on the marked spot over here . marketing: What ? user interface: No mouse needed ? marketing: I've got a touch-pad . marketing: Do you know how how I can wake it up ? user interface: A touch-pad ? marketing: No , my laptop . project manager: some of the oje objectives are that is has to be original , trendy , and user-friendly . You all received an email with a example of our explanation of what  the particular level of design  means to the different  functions , and  you p you probably read that already , so I don't have to tell you about that . project manager: Okay , first we're gonna   gonna try some different things with the tools we have over here , so you get acquainted with these    meeting tools . You can upload your  documents to that folder and then you can open them over here , so you can do your PowerPoint presentations on this screen .  , we're gonna skip through th user interface: Can we see the white-board on our laptops ? project manager: No , no . user interface: No , I saw I saw the file , the smart-board that X_B_K_ but project manager: Oh , no . Is is if it's mainly a thing for in the meeting , so I don't think it's I don't know if it's important .  , we well , we use the same file during  the whole day , and  you can make new sheets by  by pu puttin pressing on the blank button . And you can make new  fi  new blanks , and you can change  the line width and the colour of the pen by pressing on forward , which y you have to select pen format .  , every participant should draw his favourite animal and some of its favourite characteristics , user interface: industrial designer: project manager: on blank sheets with different colours , with different pen widths . And I like its overall  aggressive look and Well , that's what I like about  piranha .  , I don't know what my  favourite  animal is , marketing: user interface: but the easiest animal I can think is is a bird . project manager: marketing: user interface:  I will marketing: project manager: marketing: You know , I thought of that actually . project manager: user interface: Yeah , it's  the most simple  animal I know , I think . user interface: M marketing: I haven't got a favourite animal too , so user interface: Pictionary . user interface: industrial designer: Which is not as the case with  with bingwings and project manager: Well , you can have a piranha at home . industrial designer: It's not very  very good drawn , but you can see a cat from it . marketing: industrial designer: user interface: industrial designer: marketing: industrial designer: It's marketing: user interface: industrial designer: Ah , it's not scared . user interface: marketing: He's crying because it's ugl because of his ugliness . industrial designer: project manager: What do you like about it then ? marketing: industrial designer:  it's i most cats are small . Okay , user interface: marketing: project manager: and then we are  through the tool training , I guess . industrial designer: marketing: I wouldn't call it training , but project manager: Okay , this is  something about the project finance . user interface: project manager: The market range is international , so it's gonna be sold world-wide , and the production cost should be a maximum of twelve Euro fifty per remote control . project manager: Okay , we're now gonna discuss some stuff when well , we're gonna brainstorm about  what kind of kemoro romo remote control it's gonna be . Do you have  know what good experiences with remote controls ? Or do they annoy you sometimes ? industrial designer: Yes . project manager: Are they difficult to understand , or maybe they don't interact with different kind of  equipment very well ? user interface:  . marketing: I don't th I don't think the four of us got problems with remote controls , project manager: Yeah , okay . marketing: but if you see elderly people , all these buttons , and then they buy new T_V_ because their previous one was stolen or whatever . marketing: And then a totally different remote control with with different functions on different places , and half of the functions a are removed , or whatever . All th all the buttons which apply to the text functions in in one  project manager: Different functions of of  marketing: Well , one area or whatever , not like the button to enter text on top of the remote control and the button to  , yeah , to minimise it to this this or whatever o o other functions totally somewhere else . marketing: And same for the for the volume buttons and the the t project manager: And  , is it gonna be a remote control that's  what it can be used for different kind of equipment , like your T_V_ and your home stereo ? marketing: Well I was I was thinking  since a T_V_ is  mostly used together with a V_C_R_ or D_V_D_ player or recorder , and not with a stereo , I think it should be good to include functions for V_C_R_s and D_V_D_ players , recorders . But  , the D_V_D_ players and home cinema sets often double as stereo hi-fi sets probably . project manager: Oh , it is only for televis user interface: I thought it was only for television . So so we probably don't have to have to  have the functions for D_V_D_ player or V_C_R_ . marketing: Yes , it is only for television , but  project manager: So wha what What wha what  what document marketing: Well well we we're gonna brainstorm about that . project manager: But , where where did it  Where did you find that ? user interface: in the email . industrial designer: Yes , marketing: But I was thinking since it is useful with D_V_D_ project manager: Yeah , but most television remote controls support other functions as well . project manager: Okay ,  but  we've gonna put some a  is is it so user-friendliness , is a is a pri priority in this case , or user interface: True . project manager: Well , this the maybe is  some aspect of the  , or or some point at at which we can excel by making it very useful . project manager: That w Well , then you're you're the usability  man , so this  gonna be a very important task for you then . Well , other ideas ? How can we make it trendy or something ? Do  by just sh shape and the look of it ? industrial designer: to go with to go with fashion and project manager: Maybe a can opener underneath it ? user interface: For the bear . Or someth something special , like  M_P_ three player inside of it , or  user interface: I I  , no I think it project manager: Oh , well then the production costs are gonna be too high probably . user interface: I th I think yo we have to keep it simple , to get a whole market . Maybe with different type of fronts or  user interface: It's international , so we have to use a standard . project manager: Well , m has to be something spectacular or  one which makes it marketing: Well that's an idea of course , yeah . project manager: original , trendly , and user-friendly Well , we al also already talked about user-friendliness . project manager: No , well something trendy and original , well that that goes hand in hand I guess . 'Kay , so you the  technical part of the process is something you're gonna look after for , so you have to think about what kind of  equipment you want to  , you know , you want to manage with it . Well , and that's an important part for you then , with gogors regards to the user-friendly part of it . The the Industrial Designer will w or the working design , of course , we will  Already s said that . project manager: Oh , and what does it said ? marketing: And it said  five minutes , so we got four and a half . user interface: Oh , I don't project manager: W Okay , well  user interface: I didn't get a message . project manager: And  it's it's clear you can put the stuff in the project documents presentations . project manager: You can all Or we're all  marketing: Project joc project documents is for showing  on the white-board . project manager: or  or sh or should we  or is important that we leave at exact  industrial designer: No . project manager: user interface: I don't think Oh marketing: Yes ? project manager: Yes


industrial designer: Okay , project manager: Yeah ? industrial designer: how can I get this on the whiteboard ? project manager: Well it's you dumped the file in the  in the sh in the project document folder .  , diodes ,  bat batteries and   LED lights , they're needed and they're  everywhere available . It's a common  technology  , like I told   , the circuit board , it's the most  important   part of the remote control .  , we can use for that  fibreglass with copper wires , it's it is  can be made as fast as printing paper . project manager: But you don't think it's a problem  to design  the technical part of the remote control ? It's gonna be easy ? industrial designer: No . M user interface: With technical industrial designer: no , it's  it's just a part of  a known technology , yeah . industrial designer:  user interface: But I kind of  industrial designer: I don't think so , project manager: Okay . industrial designer: because of the all the televisions  there are a few maybe a couple of televisions with the new functions , user interface: Yes . industrial designer: but is it useful to put them on a on a standard  remote ? project manager: Well , we'll see .  , well I don't know if you got the same  pictures as I got , project manager: No . user interface: and I think they're we have to focus  on  the  one hand the expert view or the novice user . th I think it's it's very much  depending on the user requirements , I don't s  know who's doing t project manager: Well ,  will there be some  user requirements later on ? The ones I I've  received from the account manager . user interface: Yeah , but it I think that's very important to watch  what kind of functions there we want to  put in a remote control . user interface: Yeah , well y we can put functions in it when  yeah , when we  get the user requirements  and we can update it . we should we should choose one  we should not compromise but  really choose for  expert viewer or novice v marketing: Yes , I agree . user interface: Well , yeah w if you want try a a a huge market , if you want to reach a huge market ,  like elderly people and we have to choose for novice user . It's it's really  depending on how how how far the the the remote controls are already in n  in use . Well , some of that will Yeah , but i but it will be more clear when we come to the  u  some of the new requirements . project manager: So user interface:  well , there are l at least  basic functions ,  like just th the channels  one till nine ,  on and off switch , which must be clear with a red button or something like that .  , most standard  have volume , of course , and a mute function , and , of course , the next and previous channel .  Yeah , I just   I thought Joost was looking at the trendy the trends in the markets , and I don't know if there  are any   if you put more functions , more buttons , maybe it's com becoming less trendy or something like that . user interface: M you can just you can k marketing: I haven't really found a conclusion like that .  , I th I thought the the with less buttons you can make a more trendier  marketing: Design . project manager: user interface: Yeah ? marketing: user interface: well , that's all I have to say , I think . The working method  there were hundred   w h one hundred people ,  how do you say  , f watched using remote controls in the usability lab and they also  filled out a questionnaire  with a few questions .  , ask whether  common remote control looks good or not , about willingness to spend money on remote control , about zapping behaviour , and  and stuff like that . So if we make a trendy design , we sure have seventy fi seventy five percent of the market , which you can reach .  , channel selection , volume and buttons for text , and the more  , yeah , other functions , like audio settings , video settings , sound settings are not said to be very important and  very much used . And  an important thing here , the most important customers  , which is over seventy percent of our market , is in the age range of thirty six to sixty five years old . And  elderly people , our market , are less interested in  nice features , but more willingly to spend more money on remote controls . We shouldn't implement too much features on  on our remote control , because elderly people will get th lost .  , all the settings , about audio settings , video settings and channel settings , which are not very often used , we could group them  on one button and make them accessible  in one menu button or whatever , because they are used very rarely and well , it  there are a lot of options there , so we can really make  yeah , how do you say , we can spare at buttons over there . marketing: And  , if you want to implement V_C_R_ and D_V_D_ options , group them in the button , not too  Yeah . Small buttons , so they won't be very  , how do you say project manager: Visually presents . And a trendy look , well  , although seventy percent of the market is  consists of elderly people  who don't really care for trendy looks or whatever , I guess it can do no harm to make it trendy for the other thirty percent . project manager: Well , then we I'm gonna show you some of the new project requirements and then we gonna discuss on  what features we find important . Well , I think that may be so , but well , we can't just leave the teletext button off . project manager: So the compromise we could make is just to make one teletext button , you know , like on and off , and don't make a lot of special put a lot of special features on it to make it transparent or marketing: Not too much , no . project manager: You know , it's just you want you want to be able to make use of teletext , but not to play with it that much . Otherwise , the project becomes more complex , which endangers the time t t ma  the time to market . So maybe we should leave all D_V_D_ and V_C_R_ related features off completely . So you  talked about the elderly who were willing to spend more on a remote control and who were interested . project manager: But , well , they're not relevant because we are aiming at a younger marketing: I don't really agree actually , to be honest . It's a very small market which we will approach then if we  want to reach customers younger than forty . project manager: Yeah , but it is it's is a dif it's a fact that the th th that bigger market you're talking about , we already cover that . marketing: Mayb yeah ? project manager: Our company already sells remote control to the older people , but we we also want , you know , a new customer group . project manager: no no , but I think we have to just keep in mind what the older age group wants . So maybe we can make a remote control that's primarily interesting for the younger group , but isn't that bad for an older person either . user interface: But what's our slogan ? project manager: Sorry ? Yeah , you will have to look that up . I thought it w might be , let's make things better or something , but user interface: Sense simplicity . Well , if I can  make a start , I think it's becoming more clear what kind of remote control it's gonna be , and I already talked about the maybe you have a f familiar with the rem remote control that has the the can opener underneath it . I think we're we're looking for some marketing: project manager: Yeah , we we're looking for a really simple remote control with only basic T_V_ functions . marketing: Well , to be honest , if  our  aim group is  till forty , not older than forty , maybe that's not very  yeah , we don't really need to have a simple remote control . marketing: I think we can implement more functions then , because  basically  the younger people are more able to adapt to new technology user interface: Yeah , but wha project manager: Yeah , yeah . marketing: and therefore will be a more project manager: M yeah , that's why  well a lot of  the use the requirements the the account manager sent me , I think they are are c are contradicting each other , user interface: But project manager: because they want a simpler design , and no  other  s functions than just T_V_ , but they s do aim at a younger marketing: Yes . project manager: Well , ma user interface: Yeah , but you sai you said that that a lot of functions aren't used . user interface: So why should j we put this function in ? marketing: Well , I think user interface: I think more I think  people younger people are more looking for just a trendy look than  more functions . industrial designer: project manager: But I think  you we can make some discuss  distinctions in  what kin in the , know , th th in functions you have Y Well you have different kind of  equipment in your room , like a t T_V_ and a D_V_D_ player . project manager: You can  , know , you you can make very d you can put very detailed functions regarding the T_V_ set on your remote control  with the with  the , you know , audio settings and  v  screen settings . But w maybe we should put some func  , I know that the younger people will most likely have a D_V_D_ player they want to , you know , they want to  marketing: Yeah , control . user interface: Yeah , d yeah , but th the functions are not in the remote control we're making . marketing: project manager: No , yeah , th th the user requirements of the the The new project requirements told us not to user interface: It's n Yeah . Maybe like rewind and wind , marketing: project manager: or n what d what do you guys think ? industrial designer: But you can put them under the same button . project manager: But what do you think ? marketing: So t project manager: Do th should we implement features that   or functions that to control other devices ? user interface: No . project manager: No , you don't think so ? marketing: user interface: No , new requirements say no . project manager: maybe there there there is something th m most of the time these functions don't support the particular device as well as their their own remote control . user interface: Yeah , but project manager: You know , a lot of D_V_D_ players have some tricky settings with industrial designer: Yes , but we user interface: I i if it's too simple  th they won't use the remote control , they use their own th th with lot more functions . That's that's wha marketing: But but for for example , V_C_R_ , that's better example in this case . I think on a remote control for television you don't need to be able to programme  the V_C_R_ to start recording at three P_M_ or whatever , project manager: No no , you don't No no , you don't need it . project manager: Okay , but we have to think  w we have to think D_V_D_ I th  , I guess , marketing: Yeah , I know , but  project manager: so  but  from my experience it's kinda a lot of D_V_D_ players , you know , like forwarding , goes differently . project manager: Maybe if we just leave the D_V_D_ functional m  Well , I was thinking about putting it in , but concerning the project requirements and what you just said , I think we m should focus on the T_V_ then . user interface: Yeah , but just keep it simple and look more at th project manager: And  and it's just an  a complimentary remote and not a universal one . It's just a s it it should be something that is like a gadget on your coffee table , industrial designer: Yes , but there are there are project manager: and it's just for when you you you jump on the couch , you pick up the the the nice remote , the simple one , just to put on the television , nothing more . project manager: but what televis industrial designer: But how wi how will you be able to handle a whole market ? There are  a dozen of  dozens of of remote controls that have project manager: Yeah , we we'll make w this one trendy . project manager: Well , we we will come to that , but ju first on the on the functions . If you have a  a page which consists of more pages , and you are not a very quick reader , project manager: Oh , okay . marketing: then I think it's very irritating if the next page shows up , but project manager: Yeah , but  I think that becomes too difficult , it's not a very common function and people will have to read up on their remote then . project manager: Yeah , yeah , but maybe you s yeah yeah , maybe y you do , but I've never heard of it in the first place . And user interface: Will you look marketing: industrial designer: project manager: we have to well t yeah , and t and teletext is becoming outdated . user interface: Yeah , I  , it's Sunday I always use it for the  yeah , for the soccer  project manager: Yeah , but do you like to have a such a s stop button ? Or do you think it  I think it's a kind of   very rare and special function . user interface: Well ,  when you   when you look  for example  , a couple of weeks ago I looked at the for the flights , and there are a lot of flights in one page , so if if th project manager: Yeah . Okay , it goes Yeah , but that's kind of stuff we should do on the internet right now . industrial designer: Yes , but you could put user interface: Yeah , but industrial designer: on the z on the zap buttons you can put it to  to  access all the same pages . project manager: Well yeah  , industrial designer: If you have seven pages , you can go up and down . project manager: lots of new televisions can store pages , you know , and then you can just skip manually through them using industrial designer: Yes . we also meet the other thin y you sh you just re we have to choose for the the simple design , I guess .  , well , what functions do we have to decide on ? Or do we  I dunno if we have t stif specifically name all the functions we n we want . marketing: I think the plus and the minus button should be  quite present , project manager: Th that's that's that's considered to be trendy also . project manager: Or maybe you should place them on a  , in a special way ? user interface: I don't know . project manager: Yeah , something or  somethin special way to to zap through the it has to s it has to be yeah , and quick . project manager: Yeah , and it the buttons should make it  possible to to zap through your channels in a rapid at a rapid pace . project manager: Oh , what should we decide on then ? I think in a in a case of this simple remote control , the technical aspects which  weren't worked out already , but it w shouldn't be a problem then . user interface: Maybe  project manager: No , okay , but we don't have to  , when we don't want to  control other devices , I think it makes it even more simple . project manager: I think that we should use  d user interface: Yeah ? marketing: I think double A_ . project manager: th the most  Well , it has to be simple , and I wi user interface: Yeah . How much time do we ha we have left  ? M m m more than thirty minutes ? marketing: I think about twenty minutes . But that's that's Do you  have you have you think about tha thought about that ? How we can what the extra touch can be . Do you suggest design or the shape or some gadget f f kind of feature or industrial designer: Maybe th m project manager: Well , it was something about how we lose them . Maybe it should be a remote control when you you clap you hands it makes some noise or some gadget kind of thing . marketing: I think that's n that's more for a for an age range or  ten to twelve or whatever . user interface: industrial designer: project manager: Nah ,  a lot of people like to have such kind kind of kind of gay kind of things . It w it w should be like a birthday present or something that you give someone , and it is i has something nice . project manager: Or maybe it w should have a big  light that can flash or something on it , user interface: Yeah . I think it's very impor because we're gonna make such a basic remote control , we have to do something to make it special . marketing: Ye I think the can opener i is a brilliant idea actually , because television and beer is not a rare combination . But and I think it's gonna be  very  it has to be sturdy or something , so maybe with with bouncing pads so that you can just throw it on the floor or something . project manager: you know y not s people , when they buy it , they have to think , well this one lasts for a long time . project manager: So maybe  that's i I think that's when  when we decide on these type of functions , know , basic functions ,  it's very important to find something like this . project manager: also for you maybe , when t you it's very nice when you can be entra when you can be trendy , and and  and al as in a friend use friendly as well , you know . project manager: So big buttons , flashy design , and maybe some kind of gadget kind of thing . project manager: Yeah , or just different colours would be  I don't know if people also wanna spend more money on fronts for their  remote control . project manager: It could be be Yeah , you never know , but user interface: Why not ? marketing: Yeah . If you want it to be something , you know , it's ha doesn't have much functions marketing: project manager: want to be you don't want to get it l make it marketing: Yes , it it it should be f be visible nearly anywhere in the room . Yeah , you have to put it on its So it's like a vase or  something you put on a table . project manager: Yeah yeah , but yeah , but you also can put it somewhere near the window in marketing: If you do that , but I don't know if that's possible within the production cost of twelve and a half Euros . user interface: project manager: I I don't marketing: I in in the base we could like make  a button , and if you push it , the remote control itself s makes noise . marketing: That's probably stupid , but  as I found here  , fifty percent , was it fifty ? industrial designer: But that's that's fun for the first time , and then the second marketing:  fifty percent fifty percent often loses remote control . project manager: Yeah , but but when you when it gets lost , how can you press the button to make it marketing: No  , of the base the the the the the the the thing you put it in . marketing: If an a button in in that  user interface: project manager: And then also you don't even need batteries , because you can make it  chargeable . project manager: Yeah , that w yeah , but yeah , the pro No , well I think that it might be t p Well , nee but we don't Yeah . project manager: Maybe you , but we don't know much about production cost , but when you you can imagine that when you spend twenty five Euros on a remote control and it's a basic remote control , then the then the money there must be money to spend on that kind of st you know , rechargeable units . Aye ? project manager: Yeah , but we would d ma we'd do it in Taiwan and So , it's not gonna be that expen user interface: Production . project manager: S some kind of be I've never seen that before , and you make it   be  , you see it with  the mo the mouses nowadays . industrial designer: Yes , but is that handy ? project manager: Well , I well it's really ch you can recharge it , so you ha never have the battery problem . user interface: It's it's it's it's project manager: And  you can always find your remote control up user interface: it's not the purpose to be handy , it's industrial designer: But but remote controls remote controls nowadays can can last  two years , three years , with with t two batteries . Well , maybe yeah , you could when that's when it's too costly , you could probably skip the recharger , industrial designer: And then you project manager: but you will you do need  also an  , also you would need a battery in the the base unit as well , you know . Or marketing: Well y you you could connect that to two hundred to twenty volts , of course . project manager: Yeah , but then it's very easy to make it also a rechargeab I don't think that is gonna cost much to make it also a recharge function in it . marketing: On the other hand , if you don't do it , we can also make a nice bay .  , it looks trendy and still still put a bleep function in it , project manager: Yeah . marketing: but  I think the bay is definitely  project manager: I think it's a good idea . And make it , you know , we we  Well , we  it's it isn't a t a most  costly  remote control . We just put some simple button in , make it big and sturdy , nothing more , and just make s sure there's some noise that it can make , or probably some kind of cheap light thing around it or that it  that it lights up , marketing: Sure , why not . And if you put it away , I think it's  w we have to we  that's  marketing: Yeah . And for twenty five Euros people want something remote c special from your mote control , marketing: Yeah . project manager: and we can't deliver that in r with  regards to the functions , user interface: Yeah . project manager: because we aren't gonna put marketing: With eye candy , ear candy , whatever . And then  when make it , you know , nice looking shape and this and then you also you got the stand-up thing . project manager: Oh , if it let's well , we will see what's possible concerning the the costs , and if it's possible we'll do that . project manager: And the first thing we the most likeable thing to to n to skip is then probably the recharge function or something . And and what people just think about , well , I'll never have to buy any r batteries again , so y b because it's very annoying when your battery is empty . And you know then when you haven't batteries around , and probably for two weeks , your remo I've experienced that that marketing: Most televisions break down before the battery pack is empty , so yes . Well , we will we will I think we'll work that out , zapping , numbers on it , bi user interface: Or just give a beep when the battery's out or  down . user interface: project manager: 'cause as long as it stays as it ke keeps working , you're not very motivated to do something about it . project manager: You don't want to have ever have those problems , and you won't have if if you have the rechargeable . And you don't have to use the unit , you can also put it on the side if people don't like it . project manager: Yeah , but it w  , if if they pay for it because they think , oh , that's a great idea , I'm gonna use it . And when it , you know , when time goes by and they think , well , I'll never put him in the recharger , I think last long enough , then they put it on side and they can use it now and then . Then when they look get m I I I know for sure that everybody who buys this remote control , within a couple of months of they will be in the situation that they they're seeking for the remote control , they wanna see something quick and  just push the button and th  , user interface: Yeah . project manager: Yeah , I've never it's so simple , but I've never seen it . project manager: Okay now , well , how much time have we got left ? These clocks aren't  synched . marketing: project manager: Oh , now I've put  well , it is twenty p user interface: Yeah , I'll project manager: Okay , so we have ten minutes or something ? marketing: Something like that , yeah . project manager: Oh okay , I'll make sure I'll I had some problems with  the digitising the the first minutes , the the s the next minutes won't be a problem , but I'll try to make sure the first one will be in the folder too , but maybe it won't work , but you'll see . user interface: Can you make an   a part of f folder for the minutes maybe ? project manager: . Yeah , because  I I d I did  the first minutes I did were were were a bit scratchy , you know . Then I did a s second one with a nicer layout , which I could  , know , use for the other ones well , but  I d think  I forgot to do put done under the first one , and when you go write a second  it's get it's not working when you try to write second  paper or something . project manager: And then you you had to overwrite it or someth I don't know . Has anyone got  a little bit detailed ideas about the shape ? user interface: Do you get an idea of the shape ? marketing: I don't , for one . user interface: A little bit bigger , yeah but marketing: The shape is nice , it's  something different , and we want we want that . project manager: Well , I I I have to say , I have this  can opening remote control in my head most of all , marketing: Yeah . user interface: project manager: or I think some maybe we should no , that will be too costly . project manager: We shou we could also , that was a would also be an idea , but I don't think it I don't know if it exists already , you should like make Alessi or something design it . But that's gonna then you c then you don't marketing: Yeah , but twelve and a half Euros ?  project manager: Yeah , but then you don't have t yeah it that's not something i that's in the production cost a one it's a one time , you know s was it's a single cost . project manager: Yeah , m but but then you can nah , I don't thin I think that it would be more expensive , because I've bought the Alessi stuff more often and even small pencil holders or something are more expensive . marketing: Yes , volume and programme should be there I guess , because you hands wi  y your hands will be in the smaller part . project manager: And and lights ? How we're g well , maybe  s a ring of no , no , you have to Maybe on the side of it . project manager: Yeah , but I also meant the the blinking li w you know , the ones that also blink when you try to   locate your remote . And then you have a strip of  lights or something user interface: Yeah , exactly , and then there is yeah . industrial designer: marketing: Half and hour ? user interface: Okay , five  marketing: I thought our next  next individual round was half an hour


I'll again be the secretary and make minutes , take minutes ,  and it will be three presentations , just like the last meeting .  , before we begin it , I want to say I've I've put the minutes of the  second meeting in the shared folder , but they're still not  quite okay . It  it  still some technical difficulties so the the first part of the minutes are very hard to read , because there are two documents that  were layered over each other . project manager: But  , from now on I won't use my pen anymore , so will be p just ordinary keyboard . industrial designer: Okay , when we talk about  components design ,  it's really about the material and the and   really the stuff we build  the remote controls of . We have to choose th  these  wisely and it could affect   a kind of grow of in  in buying  the remote controls .  the properties of the case ,  it has to be solid  in hard material like  hard plastic  with soft rubber for  falling and and   yeah , it feels  good in your hand .   they're telling me that  when we build  a remote control of  of plastic or rubber , the  buttons have to be  rubber too . I when we use a rubbled a doubled curved case , we must use a rubber push-buttons to  the the rubber double-curved case is a is a t  three-dimensional  curve in the in the design , which is  necessary when we want to be trendy .  ,  the basic battery , which I thi prefer because of its  its non  non-depending of of of    here you have to have a hand  yeah , kinetic  energy . Also in  this one , like in the watches , but a remote control can lie on a table for a day , and then you push  a button and so you don't have to  walk with it all the all the time . marketing: project manager: industrial designer:   also the case material ,  I think that plastic is the is the best with rubber , because  wood or titanium would also be a bit weird .  , the base station is also off the shelf , all the materials and the components are  just available in  in our  factory .  , it's all  off the shelf and even the speaker and the wireless retriever are all  available in our company . Could be  something special to our  remote control , and it's possible , but it only cost a bit more , but maybe it can be  within the limits of twenty five Euros . industrial designer: I th I got an email with  some examples and it these were were the most trendiest one . user interface: industrial designer: You see  a covers , which can be project manager: What are those , t tooth  brushes , or so user interface: industrial designer: I don't know .  marketing: project manager: But it's actually kind of  user interface: I project manager: well , it resembles the design I had in mind for this proj industrial designer: Yes . industrial designer: Yes , maybe we can  bri  bring a couple of  couple of types of  project manager: And we can we can steal their ideas . industrial designer: Maybe we can bring a whole line  with  with a huge variety of  project manager: Well , it's a possibility , too . industrial designer: Like  maybe radios and  television also  in this in this in the same style , but project manager: industrial designer: Yes , because we have to  we have to we have to bring the logo and all the stuff  back into it . marketing: user interface: I was thinking about just  the basic functions and I got  project manager: Oh , we decided upon that in the last meeting . Didn't we ? user interface: Yeah , but but then wh I don't know when there are new user requirements . Well , tha I didn't receive any new requirements or somethi user interface: I ha I ha I have the I have project manager: Just user interface: nothing . user interface: I dunno if they're maybe a little bit more , but project manager: Well we maybe we can think of that later . project manager: these are the ones you already summed up in the user interface: Yeah , I I  well , I pointed them out here , just to make it a little bit easier .  , I was also looking for what you said , for I got an email   about  L_C_D_ in in in front of the remote control . I don't know if that's a good idea , or maybe it's a little bit too much for twelve and a half . I don't know what kind of information it would user interface: Yeah , I don't know . marketing: Then you project manager: user interface: a little  too A little bit marketing: and then you've got a flag s Very big R_C_ . user interface: It's it's just the base things we already discussed that the no V_C_R_ or that kind of marketing: No . And I   thinked of the button sizes and I'm not sure  if they have to be big or  just small industrial designer: But you're the expert . user interface: Well , I'm not a e I'm the expert for user-friendly , but not for trendiness . user interface: Maybe it marketing: Well , if you save  Perhaps  s tiny buttons aren't user-friendly , then we wouldn't im implement that of course . project manager: user interface: Well  industrial designer: marketing: user interface: okay , that's your point . marketing: user interface: Yeah , I've nothing to s industrial designer: project manager: Well , w when we only use basic functions , we have the possibility to make the buttons larger . user interface: I thought so , but maybe with the project manager: Well , I think we already agreed upon the fact that the the the skip buttons and the cha and the volume buttons , th th those two have yeah , they have to be large . project manager:  th th the the two two basic buttons , you know , the to skip channels and to  user interface: Large ? Yeah . project manager: I think yeah , I don't know why , but I think that is that's t trendy too , user interface: Most the most used  buttons . marketing: Those are probably the the th project manager: because that's the mo it it you know , it's  acc acc  accentu  , how do you say it ? It puts an extra accent on the the on the simplicity of our remotes to j to make these two most basic functions extra big , like t marketing: Yes .  I've done some investigation , and  well I  got some information from fashion watchers from Paris and  Milan . And  the third point there in this  order if of importance , the third point , is a high ease of use . And  , well , for the idea , I've put some trends  for the market of elderly people . user interface: marketing: The younger market likes  Well , the themes of of this year are  surprisingly fruits and vegetables and spongy material . industrial designer: user interface: industrial designer: marketing: I found this image , which is  Well , it symbolises the idea of fruits and vegetables . But with a little bit of fancy project manager: Well maybe c then we have to do something with Sponge Bob then . I got some ideas user interface: marketing:  well , yeah , pictures isn't really good word , but  industrial designer: marketing: some symbols of fruits or vegetables maybe . marketing: And  , the docking st industrial designer: marketing:  I think the spongy material is is very irritating for the  remote control itself . But to industrial designer: marketing: Yeah , the To implement some spongy thing , maybe we can do it in the in the docking station . And  , we could bring one line with a dark colour  to   p  yeah industrial designer: marketing:   v how do you say ? project manager: For diversity or something .  marketing: Yeah , also a bit for elderly people who are a little bit crazy and want maybe want a little younger design but still the dark colour . user interface: Well , how  industrial designer: marketing:  it it it reaches a different market  , but it it it doesn't cost really much effort to b to  bring  like a black R_C_ on the market or whatever . user interface: But how do we use  fruits and vegetables in Christ's sake with remote control ? industrial designer: project manager: No , but I I I think that  our design already resembles so a piece of fruit . marketing: Yeah , there's there's always a user interface: make it a banana ? project manager: It's like a pear or something .  I think this part of the R_C_  well the upper the upper part or whatever is  is not not used with buttons , I guess . project manager: No , I don't think you have to do it like industrial designer: user interface: marketing: So you you can put some fruity things project manager: Yeah , but it that doesn't have to remind you , you know , like explicitly of s our f of a of a specific piece of fruit , but just , you know , like the the the the round curves . project manager: And so y I I think this y it already sem resembles  something like a pear to me or something . marketing: Especially i user interface: Yeah , but th yeah , but that marketing: Yeah , yeah . project manager: You do get the idea , eh ? The fruity kind of round user interface: Yeah   project manager: 'Kay . marketing: A and we could use one of these for the  w what is it ? project manager: Yeah ,  yeah , I don't know . user interface: But d don't we need a creative artist or something like that to m make it to feel like a a a a vegetable or fruit ? industrial designer: project manager: Yeah , yeah . marketing: And  , maybe , yeah , a b a banana is  is n not easy for a remote control , but m yeah . project manager: No , but I think it's it's already what we were were up to . project manager: it's it doesn't have to resemble  what I already said , a specific piece of fruit , but just , you know , like a fruity thing going on . user interface: marketing: B but that's great , and and and what I was project manager: And  , but I do like the marketing: what what I was saying , the catchy colours project manager: yeah , I do like  the f  to the idea of making a a y  , a catchy colour design and a d because I do I think a dark colour would be nice too . user interface: But , we we have to  There have to be the the the the firm colours , our own  colours has to be in it . Pictures was a was a bad word , but project manager: Okay , but what are the This is yellow . user interface: A yellow do marketing: If this is our docking station , we can make our logo over here . project manager: Yeah , on  n  on the bottom of the remote you can do marketing: Well , the button button over here or whatever , user interface: Okay , yeah . project manager: Okay , you can you open the conceptual design presentation ? marketing: Conceptual design , yes . project manager: but I don't think it's there  , yeah  , do we want to  use an L_C_D_ display , for example ? marketing: Well , it's nice , of course . industrial designer: Maybe maybe we can make a T_V_ guide on it , for the channel you're on . marketing:  project manager: Yeah , but it's so marketing: Yeah , but it should be li like this big , and I don't think industrial designer: No , no , only the T_V_ channel with the with  with  four programmes . marketing: Yes sure , but it it has to to show an entire title of a programme or at least a q a quite quite large part of it and then you get a very large L_C_D_ screen , because industrial designer: Yes , it can On your No , on your mobile phone you can y you can read text also . project manager: And it's also not I don't th even think it it looks s like sexy or something , user interface: Well well what would you display on it then ? project manager: it's industrial designer: programme  information or or or or g or a guide marketing: Programme information . user interface: But is it isn't that a already on T_V_ , a lot of new T_V_s ? marketing: But industrial designer: on t on teletext , yes . marketing: Well a lot a lot of T_V_s indeed show  when you  zap to a industrial designer: But project manager: But you're already watching the T_V_ , you're not gonna watch your remote control . marketing: But then we also  w need to bring out a line of T_V_s which we were planning to , user interface: Yeah , project manager: user interface: and we also have to yeah . Because the T_V_ has to send information back to the R_C_ , and I don't know if that's possible . project manager: marketing: Yes , yes , o of course it's possible , user interface: marketing: but you gotta  implement it in the T_V_s , and I don't think everyone's gonna buy a Real Reaction T_V_ within a month after the release of our  remote control . industrial designer: project manager: I really understand you want to make your job more exciting by putting an L_C_D_ in it , user interface: And I also industrial designer: user interface: marketing: project manager: but I I really don't think it's a good n goo because it also doesn't stroke with we wanted  c When we talk about the materials ,  it's a good idea to use these plastic materials with soft rubber stuff on it . It was our idea , you know , to give it a more sturdy look and that you ca like you can throw with it . project manager: But I don't think a L_C_D_ display fits in that image . marketing: That's true , that's true , it breaks f yeah , it it it's not very solid , it's  frag fragile . You could make it , but it's just it it doesn't I don't think it it's coherent with the design we're after . user interface: industrial designer: project manager: If we wanna user interface: Yeah , I dunno . industrial designer: project manager: And I've read somewhere that I've got some kind of veto veto  rights . project manager: But did we skip the Yeah , you could do marketing: project manager: m but what what i so what i but do you think we should user interface: Yeah , I don't know .  ,  I i if it's it's a simple p project manager: We're not even sure what what information we want to display on it . So user interface: No , that that's right , industrial designer: No   user interface: and  I also have to think about new functions , maybe buttons or something like that to control it . Kind of L_C_D_ or something or industrial designer: Y yes , you can use  buttons   w that are already  on the remote control for double functions . user interface: But how does it display then ? W when I go to the second channel , what what does it show me ? industrial designer: then you push a button . user interface: About that programme ? industrial designer: But but  yeah , what he said was right , about the televisions , they have to be  customised to the project manager: Nah , that's not gonna work . industrial designer: But maybe in future it will be a giant hit , and when you are the first marketing: No . industrial designer: you have the biggest  project manager: Do you know th like the the bigger rem  universal remotes , they have d L_C_D_ displays , user interface: Yeah . industrial designer: Yes , you can put  a little L_C_D_ display on it with  with lots of information . project manager: But it just it j it doesn't doesn't match with the our whole basic concept . But whe but when you put a a a transparent  plastic   screen on top of it , it i it isn't vulnerable . That's maybe not the most important , industrial designer: You can throw with it and project manager: but it's just user interface: Is it fashion ? project manager: I don't think so . industrial designer: When when you put  maybe a colour L_C_D_ t  screen on it , it's very special and very trendy to have  a remote control from user interface: I don't know . project manager: Yeah , well do you ha do you have to You haven't looked after the trendiness of L_C_D_ displays , have you ? marketing: No . industrial designer: user interface: Because our our motto is we put fashion marketing: Well , I think it's  I think it's pretty trendy , to be honest ,  but  I don't know if if if well , I'm coming back to the costs again , but I think  we gotta build a b pretty cheap design to to stay within our limits . project manager: Yeah , but we're gonna if it marketing: did it say a price also  for for  monogramme  L_C_D_ or  coloured L_C_D_ ? user interface: Yeah , if you want to be trendy you have to be coloured . Coloured marketing: Yeah really , user interface: If you have black and white or something , or grey , that's marketing: if y if you c i project manager: Then  then you better don't yeah , d marketing: I in in two thousand and four you can't  put something on the market which is a monogramme . industrial designer: No , but it doesn't sa say anything about a colour or But , I alf I also got a possibility to put  a scroll button on it . But project manager:   I really don't feel the whole idea of an L_C_D_ display . I don't know how well how to with you guys , but I don't really feel it . We already we're  user interface: It's too much  maybe  with with the L_C_D_ and the docking station and project manager: Yeah , we already have the the th th th base station gadgets , marketing: Yeah . project manager: and want and it   , do it has to be a simple design , which sturdy , which soft industrial designer: Yes , but o on the marketing: W we've we've gotta find a balance , of course . project manager: I don't think I j  , and really , I don't see how the the L_C_D_ display is gonna add anything , you know , on a design level . industrial designer: No , when y project manager: Y we want to it's simplicity , w you have two big buttons and you can do whatever you want with these two buttons , so you don't need an L_C_D_ . industrial designer: Yes , but but when you want to have something special project manager: Yeah , but we already have the docking station , which is industrial designer: Yes , but you had a picture of it from another company . industrial designer: project manager: but no , but it that's industrial designer: project manager: that's our that's our killer feature . marketing: Is that so ? Was it it wasn't just a prototype ? user interface: Well  I  industrial designer: Yes , he have a picture of it . project manager: but re we really have to cut this off , user interface: project manager: I re I know you I I I I I get the idea you really like it , you know , the the L_C_D_ thing , but I I think it's it's not a good idea , and we have already mentioned all the arguments . I don't  , do you guys agre How do you guys think ? I d user interface: No , it's too much . project manager: I'm sorry , maybe you can do something if we are at your own place , or make it make it make it happen in your basement or something .  industrial designer: Yes , maybe a bit of a cushion is project manager: Yeah yeah yeah , p Exactly . This is what it w Yeah , but it it was already what we're  we're after , you know , to give it  , you know , the soft touch in your hands marketing: Yeah , for the spongy  feel . industrial designer: Maybe it marketing: industrial designer: but then we have to look that it  w  will not  be too childish to see . And that's why I like the dark t col dark colour bit , you know , because it may be the design  , it's  maybe it is a bit of the marketing: Yeah . project manager: it's a bit nineties maybe , what we're what we're up to rat fun to this point . project manager: Yeah , that's that's true , but but it has to be a little big solid . user interface: But can we ge   project manager: It mustn't be too , n you know , th too overwhelming , then when you put it on your just user interface: Can we combine it or something ?  with  yellow and black ? project manager: Yeah . marketing: Well , we can as as I industrial designer: But that's not really fruity . project manager: But marketing: But , i project manager: Okay , but what  , what are other tef technical things we have to discuss ? user interface: project manager: industrial designer:  fronts of the We can have  different   fronts of the project manager: Should we do that ? industrial designer: telephone . That's project manager: The materials you  mentioned in your your personal preferences were all were quite okay . project manager: O o only only the last point your user interface: And tita  titanium , is  is is it a no ? industrial designer: Yes , project manager: no titanium's not not out of question , I guess . industrial designer: But also w Yes , b bu but when we use s soft project manager: But is it possible to use both the the plastic and so  soft things and t p titanium , as well ? industrial designer:  marketing: Sure . It will  make a huge noise or break other stuff project manager: It will it will break other stuff w when it's plastic , as well . industrial designer: But also on the colours , the young project manager: Okay , think of the possibilities and make it in completely titanium . Well would it be more trendy ? More chic ? marketing: Yeah , I think it I think it does . industrial designer: Yes , but a titanium remote control , when you're  watching T_V_  or your hands are a little bit sweaty , and the user interface: In trendy things . marketing: Yeah , o On the other hand , if you want to make fruit fruity stuff with  user interface: Yeah . project manager: Yeah , but I I really like the idea of the the the plastic and the big kind of thing . project manager: But the question is i then it's , you know , is is it fits in our s philosophy to make it  sturdy and simple and  , know , like  user interface: Yeah . Define project manager: When you make it titanium , it becomes more like some kind of gadget you actually don't need . And when it's big and plastic , it's like some fun stuff you can always have around . user interface: Isn't that titanium with a little bit of rubber ? industrial designer: Yes , it's w but it is  plastic . industrial designer: Yes , w we can do that on the on the marketing: What ? user interface: Yeah , he is . 'Kay ,  that that's very  with rubber , so it's very marketing: Oh , yeah . industrial designer: this is  just a project manager: Oh , maybe th maybe this is an marketing: Yeah , I th I think that's difficult , because  that's different material , and then you gotta have like    two material lines of of of industrial designer: No , we c we can make it from the same kind of plastic . marketing: Yeah , if it's just a colour  which you  which you change then , I guess it's it's nice to have one of these . project manager: No , I do like the idea of maybe a t titanium kind type of body w and then with s plastic colouration around it . industrial designer:  marketing:  project manager: You know , like the the soft stuff , marketing: Yeah .  , I I didn't got it project manager: But you can't make the plastic give  the ti titanium look . But if you want to la  yeah , last longer than two weeks or something like that , you can maybe marketing: Yeah . project manager: And  and marketing: project manager: maybe we sh should we t I don't know if we should talk about  , how how much time have we got left ? industrial designer: in a lot of other  user interface: I don't know . user interface: What time does industrial designer: in a lot of other product  categories like  even in b in bags industry .  , they began with  t typical  leather bags , but then they became stylish , with all all si all sort of colours , and w kind of fon of  of fronts , like we can use on the telephone and it marketing: Yeah . industrial designer: Like Eastpack  began a revolution with it with all this  kind of bags and and colours and and project manager: You putting in different colours . industrial designer: They have  also  a kind of    roses on it , a and  marketing:  yeah , yeah . But , let's think about the bas industrial designer: Then we can always  use the same design for a greater resemblance , but with new  with new colours , new marketing: Yes . project manager: But wha th our basic idea y  , you gonna we're probably gonna have like two type of materials , like the d d b the plastic  enclosure and then the the pads that surround it . But ,  do w gonna gonna are we going to give it a two-tone colour look , like the the plastic mould is in in one colour and the s the cushion pads around it are in another colour ? Is that the idea ? Is that a good idea ? marketing: How do you mean ? Th th the  base in a in another project manager: How many colours are we how many colours are we gonna we're   f  f user interface: The rubber . project manager: Like two-tone colour ? T industrial designer: There there are three  components three components type . industrial designer: You have the buttons , the the case  itself , and the rubber and th marketing: How the buttons yeah . project manager: I think maybe the case itself should be in one colour and then the rubber of the buttons , and the cushions as well should be in another colour . user interface: Or you just make  one colour ,  maybe with a a z a kind of like a big wave or something like  marketing: Yeah . project manager: Well , yeah , it's user interface: Not more than two colours I think . industrial designer: Yeah , or or when you use the buttons as black , it you can use two colours as well  marketing: Yes , definitely . user interface: The funct yeah , I was I was thinking about th the st do we still want a joystick idea . user interface: The volume , teletext and project manager: And maybe want to access a a menu or something . marketing: Yeah , but that's that's I was thinking that's gotta be on the television . user interface: Yeah yeah yeah yeah , b project manager: That's just i the only button only user interface: Yeah , but wha what kind of menu ? project manager: You know , I user interface: Is  isn't that different from every television ? project manager: No , I think most T_V_s have an  a menu nowadays to access the   screen settings . Yeah , if it's c if Yeah , I think it's okay to to add a menu button for  user interface: project manager: But that that covers all the all the other settings . marketing: and if the T_V_ doesn't have a menu , then industrial designer: But then you have to put  up and down and  left and right marketing: Yeah . project manager: No , you can use the marketing: Yeah , you can put that on the two eight four and six or whatever . project manager: Th in that way we have like only the numbers , the power button , skip and volume , and then   ten  rem marketing: yeah . So project manager: Something important about a s  , no ,  which sh  should remind us of the remote itself , I guess . marketing: Are we gonna do something with the  spongy thing there ? project manager: Just use I think the spongy thing already  comes forward in the in the in the cushions , pads and things on the s  side . project manager: And we will make it spongy and and  and  well , the fruity thing is just the shape should be fru i did I think this is kind of fruity , you know . Just round shapes with  user interface: marketing: Yeah , it's kinda fruity , and with th with catchy colours   w project manager: Yeah , but we're gonna have to we really have to think I think colours is very important , because it has to be flashy , but and but it d it doesn't have to be annoying , that when you  , know , some things is just over the top , and when you have it on your table for more than two weeks , you it just gets annoying , because it's so big and flashy . project manager: it has to be some level of subtlety , but we have to still have to think of how we manage to  to get to that . project manager: But we I think also we just so we have to do something with colour but also , I I think we have to keep the dark colour thing in mind . project manager: too much colour maybe m  user interface: Too much colour , i it  when you got it in a living room , it's too much maybe project manager: But our des design experts will  work that out . It has to be project manager: Okay , well I think the meeting will be over within a minute . Well , you will read the minutes  in the you can find them in the user interface: Oh , okay , yeah . You see a kinda prototype you can a little bit more  industrial designer: I will make one in the next  twenty minutes