project manager: Okay so we're here to talk about the detailed design of the product , 'kay ? user interface: Yep .  I'm just gonna open , say a few boring words to start with again , and start taking minutes afterwards . You guys are gonna give us a presentation of our wonder product that I can see some demonstrations of over there . marketing: Bra user interface: project manager: Then we're gonna talk about finance , and I've got a lovely Excel spreadsheet that I knocked up in the last five minutes for this . project manager: So industrial designer: project manager: Your thing is in where is it ? Is it in user interface: Three , three . Production costs estimated by our manufacturing department and  the research department , which is us , is  fifteen point eight Euros , user interface: industrial designer: someone forgot the units there user interface: Unit price .  we implemented the basic functions , which is just T_V_ functions plus the locator , which was one of the marketing things , cradle , scroll wheel for  the the channels , and  we implemented the f the the way of putting the new and revolutionary zapping , your favourite channels functionality , in the scroll . So this is the user interface: So here I'll give you the so this is the cradle unit , and this is the actual remote itself .  so the scroll bar is or the scroll wheel is this this green little scrolly guy here ,  and then the volume controls are here and here . user interface:  you've got the keypad which is the numbers  f from zero to nine and then ten .  we have our  we have the enter button and  what was the other button here ? This is the teletext . industrial designer: Start s the the start  to to to user interface: The programme button , industrial designer: programme yeah . So this bl this button will be used both for the favourites and for programming your  the  the type of television you wanna use . So  the plastic is the white area of this of the model here , and the red area is like a rubber covering . user interface: So you can see that when it lays like this or like this and the buttons are all gonna be rubber , so it's pretty hard to actually damage it  project manager: Is that could that be easy to for the scroll wheel to be rotated if it lands on it ? user interface: Yeah that might be a possible a mi  possible problem , but if you drop it industrial designer: Not helping . user interface: Yeah and it depends on if it's sliding , but I think it's pretty ergonomic . industrial designer: project manager: I take it that this is gonna be slightly lighter in the final design as well . user interface: Yeah the the power button is a bit of a reach , but I think we might scale down the final model a bit . user interface: These this is a bit larger than it would be , but project manager: It's cool . user interface: project manager: And hold it so marketing:  that's project manager: wh what's the marketing perspective ? marketing: oh that's oh I like it .  you guys gave me more than I was asking for , so I'm happy because we've got some really marketable features in this . So you ha you have like the the base station with  the little button for the where's my remote . industrial designer: Wicked isn't it ? project manager: So let me get it , user interface: so project manager: if I press this button user interface: beep beep beep project manager: I see . industrial designer: marketing: So you can take this ho take this home with you tonight and you can push that and he'll be across town user interface: Beep beep beep project manager: I plan to do that as well .  no no no tha that's alri project manager: So the the two blue are are those for the the it to charge off of in ? user interface: Exactly that's exactly what those are for . user interface: And  there's one other feature that we were debating , but we decided to go against it , is  you could industrial designer: project manager: user interface: beep beep beep industrial designer: user interface: we were thinking that it might be interesting to have a trigger button here because you have this finger project manager: Yeah it's the right shape isn't it ? user interface: it it's it kinda feels like there should be something there , but we couldn't figure out what button is important enough to put there . And we we don't wanna accidentally be hitting the power button like that so project manager: But maybe if you had a trigger plus the scroll then that would get past the the problem of it landing and scrolling , user interface:  . So maybe in a final design phase we might tweak that a little bit , project manager: Okay . project manager: But it's definitely got options for like different types of models and things as well based on that , hasn't it ? user interface: The scroll wheels , a problem with them not being sort of user interface: industrial designer: project manager: I don't think the user interface guy wants to touch it anymore . marketing: Well  of course ,  user interface: industrial designer: marketing: My my s my suggestion is we're gonna go go to the silvers and blacks like most of the televisions . user interface: marketing: So you're not gonna find my  my folder up there I gotta do mine up at the board . So project manager: Can I not get your get at stuff from your shared folder now ? marketing: No it's not in there because I had the computer problem and I I I cou I couldn't create it . marketing: I couldn't create it in the PowerPoint , project manager: marketing: and I think I've got this really strange cable . So what I had , basically going from the PowerPoint format , is that  yeah yeah I like this a lot . Is this one of the tests is to see how we can adapt to s changing situations in the in the meeting room ? project manager: industrial designer: Nah . We've got the features , we have the  characteristics , and we have the I I don't know what we would call the other part what we call you know the the the corp corporate Help me . So the features I think we got the scroll , we've got the  the locator , we've got the durability , we've got the dependability , industrial designer: It fell off . marketing: the characteristics I talk about , we have reliability , we have comfort , we have ergonomics , we have environmentally s sensitive .  and the corporation , we're talking about we're we're a new we're a new company . We're wanting you to  find our product so we're gonna give you a good product at a fair price . One thing I would want to to see is  is can we can we get a lifetime  guarantee on this product , a normal use guarantee , which means that this product , for the for the life of of the life use , if it should have a technical problem , that we could re replace it at no cost ? That was something I would be interested in .  so yeah without  going into great details , we have a we have a product , it has the features and the characteristics , and the background , I believe , to make it marketable I believe at a cost of of of thirty thirty five to to fifty Euros . We're gonna be competitive , and we're gonna we're gonna have a market niche .  w project manager: Do you would you a argue that that we're better going for the higher cost than bringing it down into twenty f five as we probably could , but lowering our profit margins ? marketing: That that would be  that would be I think a decision best made by corporate  I I m for my evaluation , based on what our competition is , I th I think that that we can go after this and and and go after more of the  exclusivity sense than the mass market sense . But you guys came up with a great product , and at that cost I think it  there's nobody else that's putting this this combination of of ingredients together . But with all of these other features I think people c one thing I'm I'm hoping for is people are not gonna even notice . There's gonna be somebody going home and say oh sh this thing doesn't work for my D_V_D_ and my but I like these other things , so they keep it , they don't take it back . project manager: And we're actually quite open to be able to expand the product for a later version with those features quite simply anyway , aren't we ? Th there's no fundamentally different technology to do that . marketing: Well one of one of the thoughts that I had is can can this unit be be produced in a way that makes it upgradable ? project manager:  . You know is there a card in th can we make a card and so after industrial designer: W we need we need we need s some more buttons if it would to work on some other stuff , but user interface: marketing: - , but you follow what I'm s I'm s industrial designer: We we w yeah we could get another version of it that actually works . But  marketing: Yeah 'cause if if we can make this unit upgradable then we're yeah but then we talk about changing the warranty concept and everything , but that's that was just an idea I had .  to me the only additions project manager: Yeah , the plus there's the the risk of making it unusable as well , or making it less b because at the moment it's actually very straightforward to look at all the buttons , you know what they do , it's very simple , and it just works . So I have a little spreadsheet for us where I I was wondering , you when you talked about the fifteen point eight Euros , I was wondering how you came up with that figure ? user interface: Well , that was just just our technical team added up the  production costs of the individual units . project manager: I've made a f few assumptions here in that I'm assuming that our power adaptor we can make for a cost of four Euros , user interface: -huh . project manager: equivalent to solar cells , which I think is probably fair considering that we have in-house manufacturing of power adaptors already . project manager:  and I'm assuming that the locator beacon , the you know the user interface: Yeah . project manager: Can be made for it sounded different that time  can be made for a similar price to  an L_C_ display , user interface: Oh , sorry . industrial designer: project manager:  an   do you think that's fair coming from a m the manufacturing ? user interface: Yeah  I do think we that we we  don't need the events chip on print , we only need the  the regular chip on print , project manager: . user interface: And we and we have a single-curved  project manager: Is that a single-curved rather than a double-curved ? user interface:  I think that project manager: We're not entirely sure what single-curve versus double-cur marketing: We've got a we've got a curve and a droop . user interface: It's single-curved , project manager: You think ? Okay user interface: yeah . But we save one Euro that way , yeah ? So we come bring it down to Fifteen point four . marketing: project manager: Do don't speak so it's in here , in that user interface: Okay . project manager: w do we have any we have special form don't we ? user interface: Yeah we do . project manager: But the the the we haven't talked about any special colour though  I don't th user interface: Oh it's a that's not very special , it's pretty project manager: if we're going for greys and silvers then I don't think we're O okay so we're user interface: If th . project manager: Push-button , scroll wheel , we're basically we have  th industrial designer: We don't project manager: is this intended to be a button as well or just a scroll ? user interface: That's a scroll . project manager: Just a scroll ? It's not one of the scrolls where , for example , with this one you could push it down to be a button ? user interface:  no we just use it as a scroll . project manager: Okay so we're on to the user interface: S 's kind of s frighteningly accurate . project manager: We're on to the pat-on-the-back part of the presentation , where we have a look at the criterias th that Paul the criterion criteria that Paul has has given us , and we can use that to tell How's it going ? Anyone got any thoughts ? user interface: What ? project manager: How how have we done today ? user interface: I think we did pretty well . marketing: No , I think we come up with a with a attractive marketable  product and and concept . project manager: Any other chang  thoughts ? Okay so th th what about  room for creativity ? marketing: project manager: Is it the . marketing: well we we we kinda broke we kinda at least adjusted every every criteria they gave us project manager:  . marketing: because we d we still have the the teletext capability in this thing right , user interface: marketing: So you know you know if this thing flies then we've we've adjusted or broken every every idea they gave us . project manager:  no yeah but we did we did break with the specs a little bit I guess , industrial designer: project manager: but the  marketing: But I like  when I say we have we had I believe we have room for creativity 'cause w this is we did it . project manager: 'Kay leadership , what do we report back to the bosses ? No th th I think they were r reasonably flexible with us over the whole changing the specs thing . industrial designer: It was more of a teamwork thing then really leadership based project was project manager: I agree . industrial designer: That's almost a crotch mi cr project manager: That's it's down , it's quite close . marketing: You know you know what they're gonna have on the recording in there from that microphone is your lunch digesting you know th project manager: Keep it , keep it calm . marketing: project manager: So yeah the the pen came in alright and it's a little uncomfortable to use but I guess it works . marketing: industrial designer: project manager: I've been wor I've been wondering about that all day , but see these look like they're that looks the oth that looks like it would be that way around , industrial designer: Use them like that . What new ideas have we found ? industrial designer: user interface: Oh wel marketing: New ideas f  for the product or for the the the the environment or project manager: Well let's do both then . marketing: what are we ta project manager:  for the product ? user interface: Well we had the favourites list , and the scroll bar , and we have the cradle , and the r  remote call feature . project manager: And for the meeting room , Has anyone got any more industrial designer: Yeah comfortable headsets would be nice . marketing: clearly remote control microphones would be the would be a nice solution to all these cables , but I'm sure that there's there's some justification for these things that I don't know about . user interface: marketing: It's not been  it's not been cooperating so well , but I don't think that's the that's avoidable . project manager: Oh hang on it really that's something we that the costs were under twelve fifty Euros . industrial designer: project manager: And the costs within the budget ? Not the original budget , but they are now . user interface: industrial designer: Who wrote that one ? project manager: Thank user interface: project manager: Thanks guys . marketing: S I've got a lot of paperwork to catch up on so let's close this and come back and 'kay


It's Ada Longmund ? project manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . Our project project is to create  a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and  user-friendly . So if we're  the functional design , you have to do  any individual work and  also work with  meetings talking with each other . marketing: project manager: The tool training is to try out the white board , so industrial designer: Maybe someone ha we have to this whiteboard , marketing: industrial designer: yeah ? marketing: project manager: Maybe you can draw your favourite animal industrial designer: project manager: and make a list of its favourite characteristics . marketing: So right now ? project manager: I don't know if we have to do it now , maybe later later . project manager: And  user interface: project manager: it will  be a an international remote control , industrial designer: Is project manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your  with the remote control .  just  maybe be imaginative with remote const con controls , industrial designer: marketing: project manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . I I hope so project manager: And  you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . project manager: So industrial designer: I_D_ is for the Industrial Design , yeah ? marketing: Okay . industrial designer: And U_I_D_ , it's for the User Interface Designer , user interface: That's me . project manager: I suppose you have to design it and you have to take care of the industrial way to transform it . user interface: You you de you implement the core functions in the project manager: And i maybe you will transform it . industrial designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so user interface: Use it . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . So and the marketing expert will marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have project manager: And marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . project manager: And when designing y the remote control just remember that  it has to be a kind of international product . You know , you have Qwerty , Azerty , French and U_K_ keyboard , user interface: Yeah . industrial designer: project manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . project manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the  existing remote controls now . industrial designer: There was a step about drawing something in the in the board , I don't know . project manager: industrial designer: Is it ? Are we supposed to do right now ? user interface: Yeah yeah , you try . industrial designer: Oh right it's it's from the left to the ri It's project manager: So user interface: project manager: you think we have to do it now ? industrial designer: I d I was thinking but I n I'm not sure now . project manager: You want me to draw something ? industrial designer: Oh project manager: Product manager industrial designer: Everybody project manager: okay , let's go , user interface: Oh , maybe we should bring Kemy here . project manager: user interface: You're going to draw ? industrial designer: user interface: Okay . industrial designer: Yeah , it is a user interface: Can you draw   rabbit ? industrial designer: user interface: Oh , hat ha rat . industrial designer: right , but in grow , it's marketing: Jus user interface: Okay . What's this ? industrial designer: What are you I don no idea , so user interface: project manager: Yeah , that was the eyes . So what else ? This was my favourite one , industrial designer: So you don't have a project manager: Thank you . project manager: industrial designer: That's a that's a fish ? user interface: industrial designer: Okay , let's try to draw something . industrial designer: Yeah , it's it's a se it's my priority this one . user interface: industrial designer: So what are you sug going to do now ? marketing: I think it's done . project manager: You know your job ? you know your job ? industrial designer: We have an idea yeah . project manager: You know your job ? industrial designer: I have an idea of my job so yeah so


So , we will have the three presentations from the In Industrial Designer , User Interface Designer and  industrial designer: Industrial Design . project manager: And after that we  will have the  new product requirements , the decision on the remote control functions , and we will close the meetings after . project manager: No , industrial designer: Three three , it's three project manager: I'm participant one . The first I will present the technical function design for user interface for our  remote T_V_ control . As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . So how can we  design a user interface with so sa with so many sophisticated functions ?  , let's move to next slide . As we know  Google it's a very successful because his  powerful function , but with very easy to use user interface . project manager: user interface: So my job is to  design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . So industrial designer: user interface: That's the end of the talk the end of the presentation . user interface:  With sophisticated functions , project manager: So powerful , user interface: but with very yeah powerful . marketing: So , I dunno , it's maybe difficult to have both , industrial designer: To merge the two system huh . marketing: industrial designer: But But this is user interface: But if we have very very good user interface marketing: Yeah , industrial designer: Yeah . industrial designer: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . project manager: Oh you mean for the yeah pic pictograms or things like that ? industrial designer: Yeah , yeah . For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . industrial designer: So you have to The sh the user there for example the power off button it is something very international , you know that So . project manager: Go on , go back and industrial designer: Yeah , but the question is how to merge you know the Google system to the system , alright . marketing: industrial designer: It you project manager: So , you will propose us something which is yeah so powerful and easy to use . marketing: industrial designer: The rationale must be design , or project manager: So , Baba is the  the Industrial Designer . As you all know , you know m my job is to design you know  to give an industrial design of the remote control . So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the project manager: industrial designer: how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . industrial designer: but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ project manager: marketing: industrial designer: so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to marketing: True . project manager: So you mean that infrared control is a cheap technology ? industrial designer: I think it's cheaper than laser , so . Do y you know the requirements for the remote control ? Twelve , nearly thirteen , marketing: What the cost is ? project manager: yeah . industrial designer: Yeah , I think for the cost we want for the cost we want it's better to have   Let's see . So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here project manager: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff project manager: Yeah . industrial designer: you know and so and you have the other subcomponent that are not really here so important , so . project manager: What is this ? industrial designer: This is in fact some other component that are in between the electrical de the electronic device . industrial designer: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . industrial designer: Okay , so if you have some question I didn't answer ? marketing: What's the average price of this technology then ? industrial designer: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . Or at least you know , the user interface: So what , the wireless remote control ? There's a wire with remote control ? industrial designer: You'd yes , you can . It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . project manager: So you think that  a cable between the remote control and the T_V_ won't be a good idea . project manager: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu marketing: But this is what you would like to ask the user first and I don't think the user would be ready to have a industrial designer: project manager: Yeah , user interface: Wireless remote control . project manager: but marketing: I don't think well , yeah , I don't think he would , industrial designer: Yeah , but some pa I always want to have you know , project manager: marketing: but in a sense industrial designer: sometime I want to have wire because you know . project manager: Yeah but as Industrial Designer , do you think that it will be feasible to have  linked or to have link between the remote control and the television ? industrial designer: project manager: I'm just asking you . Do you think it will be cheaper ? industrial designer: I don't think it will be too much . industrial designer: Have to think about the question , you know , 'cause it's I think that you know you can always you know project manager: Okay . industrial designer: I think wha wha with the wire it's  cheaper but you know the wireless it's more practical , so . Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . marketing: Now the project manager: So industrial designer: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . project manager: I think it's would be easier to have a link between the remote control and the television , marketing: Well that's actually one of the point , yeah ? True . So just trying to answer all the questions , if the user would be happy to have something or something else  . We had one hundred subjects , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , and see what was okay or not for them .  actually seventy five percent of the users find m the most remote controls  ugly , okay , so that's project manager: You mean the loo the look , the outside ? industrial designer: The look , how it look like . So this is where we could have  yeah , good market , I guess , if people are ready to pay more . And then  yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . And  users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . project manager: marketing: So this is from the experiments we've done , project manager: marketing: so if we could solve this problem this would be interesting for the user , I think .  it takes too much time to learn how to use the remote control for thirty five percent of the people . And  remote control are really bad for R_S_I_ problems for twenty six percent of the users . project manager: What is R_S_I_ ? marketing: R_S_I_ is like , when you're using the same  doing the same movement several times , then you get injured . marketing: Okay ? So , those numbers are less important then the previous one , but still it has to be taken to count . marketing: And definitely if it could have less buttons , still maybe the same number of  functions , but less buttons , user interface: Functions . And just to have  an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? user interface: Yeah . project manager: Yeah , but do you think it will be easy to use ? user interface: But I'm not sure project manager: Because if you have many functions just for one button it would be quite difficult for the user to know . project manager: I think the marketing: It's user interface: No you you can have a switch menu , so you can project manager: Yeah , but it has to be intuitive . Then for  you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . Okay , user interface: Then you you put the switch button , project manager: but user interface: then it switch to another category of functions . For example , if you have remote control you you can rem you can control your T_V_ and also you can control your  recorder . industrial designer: With a user interface: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . project manager: Yeah , but user interface: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . marketing: industrial designer: This is a question that should be asked to the If you ask the people , maybe the the marketing people . user interface: marketing: Yeah , this is something we sh user interface: Because maybe a colourful is fancy for some people , but maybe simple and  uniform colourful is fancy for some for other peoples , so . industrial designer: I think the solution is to have many colours of you know instead of having one grey standard project manager: Yeah , but I think it will increase the price of the production of the remote control . user interface: Yeah , because maybe some people prefer a red remote control , industrial designer: Yeah , yeah , yeah . project manager: And also f user interface: Maybe we can have di di we can have  several options , marketing: Yeah . project manager: Yeah , but as soon as you speak about options , it means that the price increases , marketing: Yeah , user interface: project manager: and we don't really want the price to be too too high , because we wanna be able to produce it . So , we want something fancy , as  previously said , Florent , something very easy to use , powerful and also as  it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . project manager: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . project manager: So I think you have quite lot of points to to think about industrial designer: Yeah . project manager: So , is it okay for your presentation ? Nothing else to to add ? marketing: Yeah , it's done , just yeah . If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . project manager: So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . So the first one is that  for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's user interface: project manager: It's is  marketing: Lame , or project manager: No yeah , because now everybody has internet at home , so it's better to use internet then teletext . project manager: So , you will have to think about it in your in in the design of your remote control , industrial designer: Yep . project manager: and also the remote control will only be used for television , so for y for you your designing , you're not you won't be  you won't had  buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . project manager: It's marketing: - project manager: because if we want to to do remote control user interface:  . project manager: which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . project manager: So maybe it will be easier for you to to design it , to have very powerful and easy . project manager: And also we want the image of the   real reaction be recognisable in the product , such as the colour and s the slogan . project manager:  that's  if  you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . project manager: So you will have to use the colour of the product , of the   user interface: Okay . As we say , we put the fashion in electronics , so it has to be a fashion remote control . Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . project manager: industrial designer: This is marketing: I don't think it's part of the remote control design anyway . project manager: but mayb industrial designer: Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . user interface: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . industrial designer: It's pop I don't think it's popular , so that's the problem so . industrial designer: the global usage , user interface: Global , industrial designer: so if people don't have the technology . project manager: So everybody is okay with the new requirements ? user interface: So I I so As as for the colour , what what do you think ? project manager: I think it has to be yellow . user interface: Yellow ? T_V_ remote control ? marketing: Min project manager: Maybe you can change the colour , but the image of the society has to be recognised . industrial designer: I think if you have you know th like a yellow ribbon here is the double R_ . Doesn't need to be completely yellow , project manager: So you have to user interface: Okay . It's okay ? marketing: Regarding the first line , what So we're just expecting no more use of the teletext .  Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put  pon marketing: Industrial Designer . project manager: And by the way , Mister David Jordan , please record your presentations in your own folder


project manager: and we will have three presentations and we'll have to decide on the remote control concept and finally we'll close the decision . So I will first  marketing: No y you do the minutes first , or ? project manager: What ? marketing: No ? project manager: I I think I will let  our User Interface Designer speak first , Mister David Jordan . The second concept is a fancy controller ,  so we want give the customers the impression that our controller is very attractive ,  they can easy recognise our controller among a lot of products , so so the u the user f the the u user interface should be very very cute , very very g  industrial designer:  . industrial designer: marketing: user interface: Yeah , it's very , you know project manager: It's very big , user interface: if you're project manager: yeah . marketing: user interface: It's hard f i it's easy for you to remember it . user interface: so maybe we should  use   technology , such as speech recognition technology and gesture recognition technology , so we need to have coop some cooperation with some research institute on speech recognition and  gesture recognition . project manager: I just have one question , because for the intelligent controller , you said that we can use the voice recognition or the gesture recognition , user interface: Yeah . project manager: but as the  expert told us , most of the people want to use the remote control to zap t to zap between channels . Do you think they will be able to use gestures ? user interface: Yeah , so project manager: Because , if they do all the time the same gesture , as you said previously in the last meeting , maybe they will get injuries because of that ? user interface: Y marketing: industrial designer: Yeah . project manager: or if you say channel three channel three two three four six five , I think they will be bored after a while . You don't think so ? user interface:  I think some time it's very  convenient to use voice interface and gesture interface than use button . user interface: For example , if you cannot find your  controller , you can just  just just  speak something such as , yeah , one two . project manager: I industrial designer: Oh yeah , that's a good that's a good point , so . industrial designer: marketing: Yeah but how how is how risky is it to trust like speech recognition or gesture recognition ? project manager: Broken arm ? user interface: For limited vocabulary speech recognition is very reliable and for s limited vocabulary gesture recognition is also very marketing: Okay . project manager: Yeah , but suppose you have a family watching T_V_ , and if they want to use their private remote control in the same time , do you think it will work ? Everybody wanting to change channel in the same time ? user interface: Yeah . project manager: If you have one brother and one sister marketing: Yeah project manager: and they want to watch their favourite  T_V_ programme , marketing: Yeah , but the project manager: so they say oh channel four channel three channel four channel three all the time , industrial designer: Yeah but Yeah user interface: Yeah , it's very interesting . industrial designer: but the same can happen even with it you know this kind of remote control marketing: Yeah . project manager: Yeah , marketing: I don't think it project manager: but you have the remote control , so maybe you can keep it f with you . marketing: Oh , okay , okay , you mean it could be a problem for this kind of stuff . Even you h you have the controller , I can I can say channel three , industrial designer: It's it's marketing: No . user interface: so it's c come to channel three , marketing: No , but this is disadvant disadvantage . user interface: I don't have to project manager: Yeah , I think it's a disadvantage . industrial designer: And mayb maybe we can have the switching mode to pass from you know voice controller to project manager: Yeah , but one other question . marketing:  if you if if you use the basic user interface: No no we just  have some cooperation with some research institute , we don't have to do some basic research on this field . project manager: So you think it won't cost an Not a lot for us ? Or ? user interface: Yeah , I think it's  because  this technology is   for limited wor or limited wor  lexical recognition , it's very project manager: Yeah , but   user interface: it's  yeah . It's marketing: But it's it's changing how the remote control is gonna be built . industrial designer: Well y y you have also the language problem , user interface: No it's  Even for the f  because the the vocabulary the industrial designer: you know when you project manager: project manager: Yeah , but there is one problem that  Baba talked about is the international industrial designer: Yeah . If you want to go to England , it will be able to understand English , user interface: Yeah . user interface: Yeah , the key , the key  the key of our the key feature of our controller is that it's it has some some  adaptation marketing: Yeah , this could be downloaded by the web maybe , or industrial designer: Yeah but you know . It's It's it means when you when you sell this controller in China it's can recognise Chinese . industrial designer: It's a very smart , it's a very smart controller maybe project manager: okay . user interface: Yeah , project manager: And with no increase in the pri production price of the remote control ? user interface: it's industrial designer: Oh yeah yeah yeah yeah . project manager: Yeah , but how will you user interface: So industrial designer: Yeah but the problem is how to s you know if this is a push button controller , you can send this con this remote control everywhere in the world , the same one . industrial designer: because  the for example for Se user interface: Even for each f for even for different family we have to do d yeah we would we have to do adaptation to industrial designer: Oh really ? That's project manager: Oh . marketing: but then w Yeah , industrial designer: Comple user interface: No , it's not so complex . marketing: we have to take care of the twelve Euros project manager: And what about voice recognition , do we have microphones ? marketing: problem . project manager: And where will be they ? Do you think if we're far from television it will work ? user interface: No no no it's not I think that's n that's not a problem because you you don't have to wear a microphone . industrial designer: project manager: Yeah , but we're marketing: No , but then it's it's like this  project manager: here it's  an object . project manager: Yeah , but wha what is the use of voice or gesture recognition if you have a remote control li like this , if you have an object . user interface: Yeah yeah just you just put the controller here , then you industrial designer: I if you say one , he switch to channel , user interface: you use your command project manager: Yeah , industrial designer: yeah . user interface: No no it's n y if you lose it industrial designer: So well for example if it is somewhere in the room if i maybe if it is in the table there you can always say s channel one and the t the remote control gives the order to the T_V_ to switch to channel one . project manager: Okay you so you can build a kind of black box industrial designer: Devic project manager: and put it on T_V_ and just to recognize gestures and voice . Or is it do you think it should be only voice recognition and gesture recognition ? Or you you still have the possibility to use buttons ? user interface: think it we should give the  flexibility to the user and we think marketing: Okay , so you project manager: Yeah , user interface: yeah . user interface: No , project manager: And maybe it will be quite user interface: that's quite inter quite attractive . industrial designer: But I think that , you know , switching from one country to to another will be a problem , so although y y user interface: Well , if you do language adaptation , there should be no problem . marketing: What ? project manager: Which kind of controller would you prefer to use , you as a remote control user ? marketing: If if  ,  I'm sure if the user pays the same price , he's happy to have recognition . industrial designer: Yeah , but marketing: But if if if it like doubles  industrial designer: I think he need a control that is very reliable , marketing: no one would would be interested . project manager: So I think it would be better not to do any intelligent controller and to stay with the Google controller or a fancy controller . user interface: project manager: Just want to have something controller which is in a kind of intelligent controller , easy to use , sophisticated and fancy . You think it's possible ? user interface: Yeah but if if you stick to  stick to the first two parts . So what's the difference between our controller with other products in the market ? There's no k features of our controller , so is there is there any necessary to design new controller without any breakthrough features ? industrial designer: Yeah . No , user interface: Would y would you replace your controller with a controller with similar function if you do not have some some function inside it that marketing:  industrial designer: It's not really the we marketing: Y industrial designer: we can add for example some function like for browsing in internet , so or something like that . But  I think a user need user interface: Yeah , you y that's a fun that's not the function of the controller , that's a function of T_V_ . You can replace your T_V_ with a new T_V_ with internet browsing function , marketing: No , user interface: but marketing: but you need you need new remote controller then . Because if you wanna browse internet or , I don't know , if you wanna type something , industrial designer: Don't have a the the Yeah user interface: Okay . user interface: But it's not the only the problem only the issue of controller , it's it's also the issue of the T_V_ . industrial designer: Because the p the problem I can see with with the voice or the gesture itself wh what can happen in a family i i for example if marketing: Cause for example yeah . user interface: Yeah , but we do we do we we we cannot rely one hundred percent on these features to u to use the controller , marketing: Yeah . project manager: Yeah , but  we want so user interface: but with the features of our controller such as you have the feature of voice recognition in your mobile but you seldom use it , your mobile , but you when you choose a new mobile , you choose the one with voice recognition . user interface: the feature is not one hundred percent reliable , but it's a feature to distinguish our product from our from other products . project manager: Yeah , but w we we want something th that works all the time , every day , every hour , for everyone . industrial designer: And for all the person of the family maybe , user interface: Yeah ,  project manager: You don't need to tune it . user interface: Yeah , if if if if you're if you ar if you already have a product it works one hundred percent reliable , would you replace it with another one ? project manager: Yeah , why not ? If it's marketing: for example the goo y industrial designer: Because you have new marketing: you say we would we would to have a Google-like controller . marketing: I don't see how adding speech or gesture recognition would make the remote control look more like Google . marketing: so I I guess if can have a remote control that is really basic , simple and works fine , it's already a lot . marketing:  thi this  , the user is not only interested in having speech or gesture recognition user interface: The then nn marketing: or user interface: no . marketing: if he has something that works fine and is really fancy , looks nice and it's easy easy to use , easy to use . user interface: But the there's there's n there's n not enough motivation for them to replace their old controller with a new one if there's no key feature in the new controller . marketing: See user interface: That's the same marketing: That's the problem , user interface: yeah .  , I I know it's more interesting to develop a remote controller with speech and gesture and whatever . marketing: But you have to think , the user is the one who gonna buy the product user interface: Yeah . project manager: Two ? industrial designer: Yeah , participant two  project manager: Working ? industrial designer: Yeah , working design , user interface: industrial designer: so . marketing: industrial designer: So I think project manager: I can industrial designer: Can you go to the next one ? I  it's not this one . industrial designer: It's  oth the oth so I marketing: industrial designer: It's the working design . project manager: It's okay industrial designer: So this yeah so this is the described use project manager: industrial designer: What ? Are you inst project manager:  I think there's something wrong with your user interface: It did didn't r receive it . project manager: It seems that we have a problem with the marketing: I dunno if you remember what you had to say or industrial designer: I can say it to you without . project manager: Yeah , so user interface: Yeah , maybe we can first come to project manager: No , I think it will be more interesting to start with  user interface:  to Frahan . With Frahan , then you can prepare your slides , marketing: I think it's more interesting what he says , project manager: Yeah . industrial designer: exac marketing: project manager: You will had s some more information in industrial designer: Okay . industrial designer: I s because i in my presentation I don't have here with user interface: project manager: Okay , never mind . industrial designer: so It was in fact the design use to show you the design of what is inside a what is inside and what are the different component of the r user interface: Okay . So it will be interesting so I could show you some some picture of what is inside user interface: Okay . So I in fact the the f something I want to discuss is which kind of material are we going to use , project manager: industrial designer: so will it will be wooden wooden di wooden remote control or a a plastic remote control like this one . industrial designer: so it can be some , you know , classic pushbutton like this one , or you have also some button like L_C_D_ where you know , the button the buttons are unlighted during the night , project manager: industrial designer: And the other thing I want to discuss also is which kind of alimentation , electric alimentation do you want to have , so will it be for example  d  solar energy alimentation user interface: -huh . And I think that for example for the alimentation it would be good to have  both of them , so so for example in some country where you are in the the countryside and you are far from , you know , the cities  for example in some place in in S Senegal , so if you have electric if you have solar alimentation , you just , when you want to have recharger or remote control power you just put it on the sun and after one hour you can come user interface: industrial designer: and so it can be interesting for people to have this kind of remote con It can be something interesting to make people buy it , for example . project manager: Yeah , I think it's an added value to the remote control industrial designer: Yeah . project manager: and maybe it can attract all the ecological k yeah consumers industrial designer: Ecologists , yeah , yeah , yeah , yeah , yeah . project manager: and but about the the price of adding this solar battery , would it be something really that will increase the price of production more , industrial designer: project manager: no ? industrial designer: Alrigh In fact , having them both will if we want to have battery , regular battery and and the solar energy battery it could be it'll it will add a little bit of the price , project manager: So . project manager: And what tha what about the  materials ? industrial designer: And the materials , it depends for example you if you have a wooden material it can be more the plastic material is more common project manager: Impersonal , industrial designer: it's very resistant but , you know , something wooden will be like , I don't know high cl so a special high class , project manager: Yeah . marketing: Special for industrial designer: or you know , you can have some project manager: Yeah , and i if you we want to put fashion in electronics maybe we can try to do something with wood . industrial designer: Yeah , even if it is not completely wood , but just a part of the , you know , will be wooden , in wood user interface: industrial designer: And so the last point is y also would do you want to have some very cheap integrated cir circuits , chips , or do you have low level or or very very expensive , it depends , but I think that low level will be , you know , it is an interim module . project manager: Yeah , we want something easy to use and so I think maybe something very low level wou would be enough . project manager: And you think that we will be industrial designer: Yeah , I think it will fit on the price we want , twel twelve Euros , project manager: Okay . industrial designer: project manager: And what about the buttons ? industrial designer: I think the buttons I pr I prefer , you know , the L_C_D_ you know lighted buttons because , you know , it's I don't know  yeah , in the dark , it's fashion project manager: No it's fashion , yeah . industrial designer: and it's related to how beautiful it is or  if you want to watch T_V_ in the darkness or if you want to lo find your find your your remote control that is lost , you know in the darkness it's very easy so , right . industrial designer: I think a touch screen will be t as expensive as the L_C_D_ buttons so .  , I think so , just Yeah , so just to meet the user requirements I would just do a s short anal analysis of the remote control market and to kind of  have a better overview of what's the fashion in general I've checked more than only the remote control market , so next . project manager: marketing: So again , it's pretty much similar to what I've said in the previous meeting . Like the one you've shown , David , with all the buttons and  i i it sounds good technically user interface:  . marketing: but it's it's not what they want and  So , second point is they still want it it to be technologically innovative , so maybe it's sort of related to what you've said with the speech recognition and so on . Wha what we really see this year is that  everything from clothes to shoes and furniture is is inspired by fruits and vegetables , industrial designer: Ah yes . marketing: okay , so I think we really have to take this into account for the design of the the thing . And then  if if we take the ordering or the ranking of all the points , fancy look and feel has , on a score of seven would have six as importance . marketing: So we see fancy look an look and feel is the most important one , and then if we combine this with the fashion  from Milan and Paris industrial designer: And fruit and vegetables yeah . And the other point I haven't mention is people wan want to have a spongy touch , industrial designer: Spongy 'Kay . industrial designer: Yeah , but the problem is which kind of material do you need to to be spongy ? marketing: Yeah thi this is this would be like  industrial designer: Pla S marketing: plastic-like , but rubber , mayb maybe , you know , rubber-like  industrial designer: Very stuff Okay , rubber rubber desi okay , yeah . marketing: Okay , tha tha that was the main point , I think , from the trend in fashion . So , as you say you want something technologically innovative , maybe using solar energy and with battery would be something interesting , industrial designer: Yeah . project manager:  cheap imprint so you s you propose low level chips would be  enough to have something working well . industrial designer: user interface: marketing: industrial designer: No wood but Plastic ? marketing: Maybe not no wood , but  ma maybe not the part you touching you know . industrial designer: Would some user interface: Pla project manager: Maybe you industrial designer: I think we can have wood for example in the bottom and , you know . marketing: But still y project manager: Th The feeling is natural , industrial designer: Yeah , it's natural marketing: Yeah . industrial designer: And it can be correlated to energy , solar energy , so for the marketing aspect , you know , saying that it's ecol marketing: Yeah ,  it's not exactly right for the spongy point of view . marketing: But we could maybe have both like part of wood and some rubber for the buttons , industrial designer: Okay . project manager:  and what about the user interface concept ? industrial designer: Google and project manager: Google and fancy ? industrial designer: and fancy , f how about the the voice ? And project manager: Because I think that with the voice and gesture recognition there are still some disadvantages with this . industrial designer:  maybe we can do some marketing studies asking people if they're interested user interface:  yes . industrial designer: But and the problem is I I'm we can infer i if you have v voice control why not to put it directly on the the T_V_ , so speak directly to the T_V_ and you don't need a remote control actually , project manager: Yeah , industrial designer: so . industrial designer: But it will be embedded on the T_V_ and not on the remote control , so . project manager: So maybe we'll just focus on the Google controller plus the fancy controller , marketing: I dunno . project manager: maybe try to mix them these two concepts together , just in one and do a remote control with solar energy and batteries and with lev low level chips and wood . project manager: Yeah , I think for these supplements the solar energy would be something quite interesting and not maybe too difficult to add . And pf what can we think a supplement to marketing: What interface ? project manager: Yeah , for the interface something added value . It is just , you know , it is not the most important , but it can be a part of project manager: With a module ? You mean the remote control with a mur module if you want you can just use industrial designer: Yeah , yeah . So the next meeting will start in thirty meeti minutes so we'll you will all have to work in in your direction . So you will have to work on the look and feel design , to have the easy to use , powerful and fancy remote control with some added value such as the  simple vocal commands recognition . project manager:  you will have to work more , Baba , on the  spongy way to to add spongy  touch to the buttons industrial designer: expensive buttons Yeah , to make some new project manager: and try to find maybe a nice shape for the wooden remote control . project manager: And remember as as I said last meeting , we really have to build a fashion remote control and  the colour of the  the society will be really it will be seen in the remote control . project manager: So you will have Baba and David Jordan you will have to work together on the prototype and you will have next time to show us  modelling a cl a clay remote control , user interface: Yeah . Yep project manager: And I think that some specific instructions will be sent to you by your personal coach


project manager: user interface: marketing: industrial designer: - So , ready ? user interface: 'Kay marketing: No not really Just project manager: marketing: Crap . user interface: marketing: 'Kay , so whe where is the remote control ? project manager: So , we are user interface: Where ? marketing: user interface: It's here . project manager: So I will still play the role of the secretary , and we'll have  first the project presentation by our User Interface Designer , David Jordan , user interface: Okay . project manager: So we'll have to evaluate the  your proposed remote control , user interface: 'Kay . industrial designer: user interface: marketing: project manager: And in case if we're we all agree on the fabrica of  building of this remote control , we'll evaluate the  production . industrial designer: project manager: So maybe I will let the our two designers talk about so their user interface: I have slides . project manager: user interface: It's looks like some mushroom , so we call it mushroom design . project manager: Genetically modified mushroom I will say , but user interface: Next a mo marketing: Yeah . In the traditional key  traditional controller use button to to select the channel but now we have a s circle , so we can turn this ball to t to select channel .  this sta  this triangle base is very stable , so  so it's it's  it's unlikely you cannot found it . So it's v  , you can put it in the table so you can turn the the ball to cha to select the channel and there's some cute button . You c can can you can see the the shape of the buttons n is a mushroom , so project manager: Everything's mushroom . industrial designer: Yeah but it's not like really mushroom because you have  you know  like lemon shape , you know , centre is yellow and t d user interface: Yeah project manager: Okay . user interface: Yeah , th that's why if you put it in the table , be careful , somebody will eat it . project manager: industrial designer: I don't think I hope nobody will eat it You know , to integrate the fruit aspect , you know the the in project manager: Oh . Inspira inspiration is industrial designer: And inspired colour project manager: industrial designer: and and very sophisticated material , so . project manager: industrial designer: So what we w what I can add is that , you know he talk about what is outside , so what is inside is what we dis what we talked before about , you know , the chip , user interface: Yeah . industrial designer: it is a low level chip , and user interface: So we cut it to see . industrial designer: You know wi the low level chips inside and you know the L_C_D_ button and the i user interface: Okay . Here ? project manager: And where is the solar solar cell ? user interface: marketing: But we say  we sa we said solar . project manager: Where is the solar cell ? industrial designer: In fact this this this this is a kind of you know revolutionary solar receptor that we can put outside and project manager: Oh . Do you think it won't be It won't cris increase the price ? user interface: Okay marketing: industrial designer: I don't think so , project manager: Okay , we'll see after . So project manager: so , mister money , what's your opinion according to this remote control ? marketing: Yeah . industrial designer: user interface: marketing: we gonna try to measure how good it is instead of just talking about  project manager: industrial designer: marketing: we had three keys key points to  for this remote control design , user interface: marketing: and first one was  project manager: marketing: So w we'll try to judge this feature  with a one to seven scale , one being  no , I think . marketing: Do we have a fancy look and feel , according to you ? user interface: Yeah , I think so . user interface: Yeah , the shape is unique , and the colour marketing:  I'll agree it's unique , but is it really industrial designer: Is it really fancy ? user interface: So it depend on how d do you define fancy . user interface: industrial designer: But it's you have the lemon aspect of this th this this thing . user interface: project manager: Maybe if you change if you take the buttons out , and maybe do things like that industrial designer: Do Don't do that , please . marketing: I dunno where the lemon is , but industrial designer: I it's it's i this shape is a lemon like , so user interface: marketing:  it's not obvious . user interface: marketing: If industrial designer: Because i marketing: I dunno , maybe improving the texture of like having it less smooth or project manager: Yeah . project manager: And you know , you have the finger here , with the buttons ? user interface: Yeah . project manager: What's the use for that ? industrial designer: I have no idea , so . If you want to turn the ball , it's very it's very convenient for you to to to turn the ball to change the channel . project manager: industrial designer: I have no idea what project manager: And where is the voice recognition ? marketing: Okay . user interface: This is microphone array marketing: First one is we have to judge the fancy look and feel . Is it better like that ? marketing:  project manager: Looks okay , industrial designer: So we can we can say t user interface: project manager: let's say it's a pineapple now . industrial designer: The colour , is the colour acceptable ? marketing: No , the colour is okay , that's fine . marketing:  it's project manager: It looks like a marketing: but I would say there is more too much red . industrial designer: It's too much red ? marketing:  if industrial designer: In the basement ? project manager: It looks like a pineapple with cherry on top . So , from one to seven ? industrial designer: I will give I will project manager:   Seven is the ma the maximum ? industrial designer: I'll gi marketing: No , seven is false and one is true . marketing: Then  let me industrial designer: What other marketing: The other criterion is is it technologically  technologically in innovative . industrial designer: Is it easy to use ? project manager: Feasible ? You said previously that you there's  microphone inside an industrial designer: Ye  Embedded . project manager: and you have the there's the technology inside that recognise simple vocal comments ? user interface: Yeah , yeah . project manager: And you can turn it so maybe it's techno technologically innov innovative ? user interface: So you can capture voice yeah , you c industrial designer: Oh yeah , yeah . industrial designer: And I think you you've never seen a rou a round remote control , so it is I marketing: Yeah bu but when you say technologically it's more  I dunno , in the core , or single . industrial designer: I think technically it's acceptable , so project manager: Maybe two ? industrial designer: Yeah . marketing: So using the same scale , two ? project manager: Two ? I would say two industrial designer: Two , yeah , two . project manager: It's better like that , isn't it ? user interface: marketing: Now maybe the most critical one . industrial designer: Most marketing: L last one w I would like to judge is is it easy to use ? industrial designer: Eh , for th the vocal command yes , it's might be easy . marketing: Yeah but this this turning can you can you just re explain me the project manager: industrial designer: As a principle . Yeah but how how intuitive is it to turn things to change channels ? user interface: You just tu turn d d industrial designer: I think maybe if you he project manager: Oh , ok I understand . marketing: Like if you want to go from user interface: project manager: You take take the remote , so industrial designer: If you hear some click project manager: and you can turn like that to change the channel ? user interface: Yeah . marketing: Yeah but imagine you y project manager: I think it's quite easy to so s zapping , but maybe it will be too fast . user interface: marketing: Yeah I'm I'm no I'm not definitely convinced it's it's the best way to if you wanna jump from , I dunno , one to twenty ? industrial designer: Oh yeah , that's difficult . marketing: How can you go directly to twenty , for example ? user interface: No , no , no . industrial designer: Yeah but y how you need to know I marketing: But  if you're fro from two ? user interface: I if if this is a channel one . industrial designer: And you you can marketing: Yeah ju just imagine you have fifty fifty channels  project manager: Oh yeah . user interface: So you got how many degree you you it project manager: Yeah but y but you have to go through all the channels if you want to go industrial designer: I think you can if you have a scale , so user interface: No no , you don't have to y no it's  when you when you stop t  when you stop , the the turn , project manager: How d how do you know this angle is th is the correct one ? user interface: It's it's very easy , because you kn you know how many channel are there in the marketing: So you you count one degree , two degrees , no . You can say fifty and fifty it's okay , so marketing: Yeah voc vocal command is okay . But w we've said previously that maybe it's not going to be th l the main user interface: There's  also a number , you know . project manager: Yeah , but when you're zapping you're changing from one channel to the other , so you're passing through all the channels . So , when you say I want to go to the channel number twenty that's you've decided to go to channel twenty , so you can say channel twenty , or channel four , because you really want to go on this channel . project manager: But if you really want to to do zapping you you don't really know what you want to do , you can turn it . project manager: Just go through all the channels and maybe stop if there is something interesting ? industrial designer: Yeah . industrial designer: And but I'd user interface: And also you can , if you i project manager: yeah , what's what's this cherry ? user interface: You ca you can turn this . industrial designer: S But I di I didn't see where the t f the turn off t turn on turn off button so much activates user interface: This is from one channel to industrial designer: maybe one of the user interface: Yeah . project manager: marketing: Yeah , but it has to be on to recognise fas industrial designer: project manager: Most of the time you have the yeah it's a sleeping remote control . industrial designer: Easy to use , it's very relative but three it's fine , I think , it's reasonable three . marketing: So reasonably , is four , is one ? industrial designer: Three f three for me , it's o it's okay . user interface: project manager: And what's your opinion ? industrial designer: Will you give four ? marketing:  we wouldn't say , those are sort of agreed but this one would be more five to me . industrial designer: Five ? Yeah , so maybe if user interface:  w w what do y what  you compare with traditional   tr traditional controller ? marketing: Yeah . If you use traditional controller you have to put a button , but now you don't have to put button , you have you just turn the turn the ball . industrial designer: Yeah but y you know user interface: There's two kind of balls , marketing: So you have user interface: the smaller the the the so you can c you can c you can control the scale . user interface: But in the traditional controller , how do how can you control the scale ? marketing:  by pushing zero after after the first one . user interface: Yeah , industrial designer: And that's user interface: yeah , yeah , y you you can do it , but you can also do it in the b if you you do not wa if you do not want to browsing all the channel you can just p there's also a button here . user interface: Yeah , this function is just for your browsing , from one channel to th the next one , the next s sn s , the th the third one . project manager: Previously you said that turning this was the fine marketing: Yeah , if you're changing your mind . user interface:  there's different scale , so you can you can choose how much do you want to sc marketing: Okay . marketing: Yeah but then  when you turn turn it project manager: Oh user interface: project manager: Yeah , no no , no . You know tha that's the weak point , user interface: You use your y marketing: because with a traditional one you just have one hand . project manager: Yeah , but nobody would be able to take it in the pocket and bring it in the kitchen and say I've lost the remote control . project manager: industrial designer: it's the next prototype , maybe we cou user interface: Okay okay , okay . project manager: marketing: Okay , so industrial designer: It need maybe some wo further work , but it's marketing: Yeah , especially on the easy to use industrial designer: Yeah ,  s yeah . industrial designer: Yeah , b I think project manager: But I d m I think that it will be good to do some more work to transform this into a pineapple . So as we all agree to accept , under certain conditions , the prototype , we'll have look to the final sh financial view . As I said in the first meeting we need to have so a remote control that would cost not more than twelve and point fifty Euros . project manager: And if not if it's not the case y you would have to redesign it . project manager: So , just have a look at the okay here is the Excel sheet , so industrial designer: project manager: so it has the energy source . project manager: Kinetic , we don't have it , I suppose , industrial designer: No , project manager: but we have solar cells . project manager: how many do y do you need , solar cells ? Do you think one would be enough , or such as as number of branches ? industrial designer:  I think in each ball you have three project manager: Three ? industrial designer: three  yeah , three , yeah . Single simple chip on print ? Just one would be necessary ? industrial designer: S s simple , simple , yeah . industrial designer: Is it marketing: industrial designer: Is sh it marketing: So we are all already nineteen . project manager: Okay , user interface: project manager: just keep on going , just to have an idea . industrial designer: Is Yes a wooden pl I and that's project manager: Well  industrial designer: There's no wood , so plastic just only , I think . project manager: yeah , but what what about case ? Uncurved , flat , single curved , double curved . project manager:  wood ? industrial designer: But it's yeah , a a rubber  marketing: Rather four buttons . industrial designer: Y you tu you turn you turn it , so user interface: No no no , it Okay . project manager: Yeah , maybe two scroll wheel , as we have the coarse coarse to fine scroll wheel . project manager: I think we s if we keep on adding things industrial designer: It's okay . project manager: so we have to marketing: Yeah w one of the m key point is solar cells . project manager: Maybe if w t if suppose if we change and we g put just one ? marketing: Yeah . marketing: just imagine we have industrial designer: So user interface: We have to delete the the sample sensor , I think . project manager: no ? marketing: Yeah but this one one of the feature we were not really user interface: Yeah it's the one it's project manager: Okay . industrial designer: Because  it seems that this can be marketing: Yeah , if project manager: Or it would be better . project manager: So , do we need special colour ? marketing: Yeah , that's one of the requirement . user interface: We we can we can we c marketing: We could turn we could turn everything in either yellow or black . project manager: I think so we need if we try to have a kind of industrial designer: marketing: Yeah , one . project manager: So if we have all integrated i in the scroll wheel and push button , it's  industrial designer: One . I can remove maybe f you have five with push buttons , so we can just , I dunno , try to modify some of them to have yeah . marketing: Okay , so what's the bottleneck ? user interface: How about we change the sale ? marketing: Double curved . user interface: marketing:  project manager: I think there's a problem with the push push button . project manager: So yeah , you will have marketing: So we have one button , industrial designer: One s one scroll wheel , so marketing: one wheel . It think we we've done good job , as the cost is user interface: Cou could we have look project manager: twelve fifty e user interface: Could we have look at the p the the prod the p the cost ? marketing: Yeah y actually it's wrong . user interface: Wha what industrial designer: It's fine , twelve fifty  user interface: yeah . industrial designer: The solar cells , r is i is it ? user interface: Yeah , I think it's not t t project manager: I think , yeah . But it would i be interesting for our marketing team , to make a lot of advertisement concerning these solar cells to be industrial designer: Yeah , to be able to si to sell it . marketing: That's nice argument , industrial designer: Yeah , with mi marketing: but if it's it's still four our of twelve . industrial designer: user interface: project manager: So it's easy to use and powerful , as the remote control a has only one button . industrial designer: We've done it with it is under the if it was low , high or so . project manager: Now industrial designer: So So what are we going to do with this project evaluation ? project manager: So marketing: Well I think we have just have to discuss if industrial designer: Okay , okay , it's fine . project manager: Yeah ? Was it a nice way to create your remote control ? industrial designer: user interface: Yeah , it's  it's good , to to create a control instead of a computer . project manager: industrial designer: Yeah , I think I find it really funny and amazing and interesting to go through all the process to from the beginning to the end . project manager: And for the marketing guy ? marketing:  tha that was good but we should have more brainstorming like meetings , maybe . project manager: And new ideas about new products , maybe , wi which would be fashion and  and yellow . I think you can think about a yellow T_V_ now after a fruit T_V_ or I dunno . user interface: project manager: user interface: industrial designer: It can be an interesting I don't know project manager: Yes , just lemon . user interface: Yeah , but y you know the traditional T_V_ it's  industrial designer: It's flat ,  user interface: Yeah yeah it's flat , project manager: Squared ? user interface: yeah the shape is very boring . user interface: Could we come up with new T_V_ with such as this kind of T_V_ ? industrial designer: Yeah . user interface: So you can you have base , triangle base so you the T_V_ you can marketing: project manager: Ah , the lemon T_V_ with the pineapple remote control . industrial designer: But I think it's good to follow the f flow and you know make it now and after , you know , if the people change their mind you change also the product . marketing: If you have a lemon lemon T_V_ for industrial designer: We can think about T_V_ with you know where you can change you know the aspects o like for the cell phones , you know . industrial designer: Yeah , you customise it every ti so every ti if people change , you just change the appearance , and y y you can keep user interface: marketing: Yeah , yeah . industrial designer: Yeah , you can keep the global appearan project manager: Yeah , and following industrial designer: The mood of persons , the fashions  project manager:  . project manager: It's interesting , maybe we can create a a line of  T_V_ with  a a tr industrial designer: We int Yeah , T_V_ , yeah . A T_V_ for autumn and a T_V_ for winter , you know , so it's user interface: Yeah . project manager: So user interface: marketing: industrial designer: project manager: do you think you can celebrate your creation ? user interface: And you can celebrate your leadership . marketing: Yeah , I think it's project manager: It's maybe a little bit expensive . industrial designer: Wh really ? project manager: industrial designer: It should be it should be fine , you know , actually . industrial designer: user interface: marketing: industrial designer: I I think I like the the colour a the colour are very good , so actually so project manager: But don't put sugar in it , it's not working . industrial designer: I p is th y project manager: Yeah , but the colour , I think the colour is more is most important , industrial designer: the the yellow ball thing that marketing:  project manager: because I I don't think you have ever seen something like that before for a remote control . It's yeah but it I don't think it's such a problem just putting the logo somewhere . industrial designer:  f like y we can we can put some  double R_ project manager: Yeah , but we decided to have something yellow and red , for the costs . project manager: So maybe we can just integrate it on th on one side , the double R_ . project manager: So we have the logo , we have the colour , and we have the fashion in electronics , user interface: So we have to give a project manager: so we have the slogan too . project manager: Yeah industrial designer: project manager: th no , it's the it's the pineapple control remote control . industrial designer: Oh unid  unidentified remote control , so marketing: It's more appropriate , somehow . I can hel I will try versions so to see how easy easy to manage user interface: Okay . Yeah you told me you h you d you d you lost your control your T_V_ industrial designer: Yeah I always lose my Yeah , so so i if it is a universal one I can use it with my T_V_ , so it would be user interface: so you need to buy one . project manager: One thing I like is the shape , because you know it's not like the  the remote controls you can put in your pocket , on  in your jacket . industrial designer: it's will enlight your house , your home and your T_V_ , so . user interface: project manager: I think it it would be interesting to just to see if we can if people will buy this one , and maybe add some features to it after yeah . No ? project manager: So I think we have finished the designing and the evaluation of our remote control industrial designer: Okay


So , we're here today to to have our first kick-off meeting about  this new project we're going to tak to talk about in a few minutes . So , we are going to go through this agenda  and mainly first to  to make to to be used to the tools  available in this nice and smart meeting room we have here . During each step  of each design we wi you will work  s separately , individually on  your specific tasks and will m we will meet to  to discuss and take decisions about  what you've you've you did and what  we will do next . So first , we have to to train ourself with all the  the tools availables in the in this nice meeting room and  particularly the the white board so  we are going to go through the white board and take some  s some notes or do some drawings . Well , I don't really have a favourite animal , but  project manager: You have one in mind ? user interface:  I think I have one in mind , so  I'm gonna about the  spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and  it has eight legs , and  it can move all about the web in two dimensions . There are some spiders that live in like that have like  kind of a a big ball of a of a web . And  the other thing is some spiders can actually  fly like  they have  they let out like  a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new  build a new web somewhere else . So I think they did this in  in Charlotte's Web that movie that little  well it's actually a book first but   at the end all the the spiders kinda flew away . Guillermo you want to ? marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther project manager: marketing: not a pink panther , industrial designer: But don't you think it's very difficult to draw a panther ? marketing: or maybe yes . user interface: industrial designer: user interface: Maybe it's happy 'cause it just ate someone . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female  , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like  powerful , strong ,  I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . project manager: user interface: So you don't like pink panthers ? marketing: I like it . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . It seems that  elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge  loads from one place to another , elephants were very useful . user interface: So is this  an Indian or an African elephant , 'cause you haven't drawn the ears ? industrial designer: There are two kind of  yeah , they are very different , Indian and African elephants . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? project manager: Yes . project manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . project manager: So user interface: project manager: so another important part of the project is about money ,  and about so about finances . So we should target selling price of twenty-five Euro for this remote control and  we have  which which would generate a profit of of  fifty million Euros , okay . user interface: So could I just ask one question ,  is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a T_V_ but you're buying an extra remote control for it or something ? project manager: O this is the next topic we have to discuss exactly , user interface: Okay , alright . Should be should should it be  specific remote control to some specific device ? Should it be a universal one ? And  etcetera . So  so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . user interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for  what kind of product they're expecting for twenty-five Euro project manager: Okay . user interface: because it seems quite a lot for a remote control , project manager: Okay I think this is more a job to our user interface: so it's project manager: market person yeah . project manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and  in which direction we should go .  we'll have a new meeting soon and  so the work every every of you ha have t d to do . So  you have to work on the on the working design , you have to  work on the technical functions , and  you have to work on us user requirements specs , alright ? marketing: Yeah