project manager: I figured with the spam thing , if you can't beat it , join in . user interface: marketing: user interface: That's the kind of spam that everybody likes to receive . project manager: Are you ready ? Okay , right , well , I take it that you are all ready now .  which was we got together just to basically decide on well to talk about what it is that we were actually  supposed to be doing , marketing: project manager: and who we all are and stuff like that ,  get bit more of an idea together of what's going on .  what we are gonna talk about in this meeting is  now that we know what it is that we are doing , now we know that it's a T_V_ remote and stuff and you guys have just been off doing some some  R_ and D_ for that , that's research and development for those that haven't heard that before , user interface: marketing:  yeah , we're gonna hear your  th three little presentations , marketing: project manager: whether they be on computer or on the whiteboard or whatever you want . Do you have any preference  of order ? project manager:  I'd like to  hear marketing: project manager: o I'd like to hear who's g who's on the  from from  Catherine actually first . I want what I'd like to hear about is  if we've finally decided on  what sort of energy we're gonna be using and industrial designer: marketing: Batteries . project manager: It's just that yeah , let's let's hear from you first . industrial designer: Where is that thing ? user interface: Okay , it's  marketing: It's here . industrial designer:  so  for the energy sources we can have a basic battery , a hand dynamo which is which was used  in the fifties for torches , if you remember that kind of which wouldn't be v wouldn't be v v project manager: I don't think any of us remember the fifties . marketing: industrial designer: You can have a kinetic provision of energy , which is used on some watches these days . industrial designer: Or you can use solar cells , but I'm not sure about that indoors , really , but user interface: Well , there's sometimes combinations , like calculators do combinations of battery with but also using some solar power . project manager: Do sol solar panel things , do they have to work from the sun or can they work from a light bulb ? marketing:  . user interface:  I think , it has to be on the on the solar energy , but I don't know . industrial designer: And  if we want something fancier , I think the kinetic provision of energy could be nice , marketing:  . industrial designer: For the case of the remotes itself ,  they can be a general case , which is just a flat one . You can have  a curved one or a double curved one , if you know what  , so project manager: What's a double curved one ? industrial designer: You know , kind of more ergonomic , that kind of suits the palm of your hand , that kind of thing . industrial designer: So  then the case material itself , so it can be   either plastic or latex ,  rubber , wood , or titanium . And th for each of them you have  cases where for example titanium , you can't use it for if you if we're choosing a double curved case , we can't choose titanium . And if we are choosing  solar cells then we can't choose latex for the case material , so we just have to take that into account . And I think we discussed earlier on the R_ S_ I_ problem thing , so we could  project manager: So that might be an idea of using the rubber , industrial designer: Yeah . project manager: but then it should , you know user interface: Let's have a squeezable remote . And also it doesn't break as easily maybe , project manager: when a T_V_ programme's got one industrial designer: I dunno user interface: project manager: watching the match and your team's just lost , you can fuzz it across the room and it'll bounce off the wall back at you . marketing: I think rubber's project manager: Rubber , we're all we're all going we're all liking that idea ? You think you can market that ? marketing: But after my after my fashion thing , I think you'll realise that rubber is more project manager: Ooh , we like rubber , ooh . And then there are the push-buttons , so you can have basic push-buttons or a scroll-wheels , like you have on a mouse ,  or you could have  L_C_D_ , which gives you a display . industrial designer: So if you use a rubber double curved case , you must use rubber push-buttons . project manager: Well , we're gonna go with I think we've decided that it's gonna be a rubber case so industrial designer: So it's a constraint . Yeah , but is it a double curved one or not ? If it's not a double curved , then we've got the choice for the push-buttons , if it's a double curve , we've gotta go for rubber push-buttons . user interface: If it's rubber , isn't it malleable anyway , it doesn't matter if it's double  isn't a rubber case , mean it's completely flexed , it it flexes to whatever they want it to ? Mean so what's the difference between a normal rubber case and a rubble doub double rubber double curved case ? project manager: rubble double double . industrial designer: No , but na le you see , you've got , okay , the energy that's one thing , project manager: I'll have a Big Mac , please . And that's we don't care if it's rub rubber or not , but then we've decided that we going for rubber for the case material . So if we've chosen rub rubber and if now we have the choice for the case whether it's flat , single curved or double curved . And I'm just saying if it if we choose it to be double curved then we need to go I dunno why , but we need to go for  rubber push-buttons .  so the push-buttons themselves they can be just simple or they can be so that's just the electronics between the but behind the push-buttons . industrial designer:  and the price that go with it with it , so the simple push-buttons are gonna be the cheapest . If we get an advanced chip which is  used for the L_C_D_ , the display thing , then that's even more expensive . project manager: is  , okay , advanced chip on print , which I presume is like one P_C_B_ and that's got all the electronics on one board including the  infra-red sender ? industrial designer: .  what a what alternatives do we have to that ? Y  what alternatives do we have to the chip on print ? industrial designer: Well , if if it's not chip on print then , I guess , you get different chip components , and you build them separately and doesn't include the infra-red . It's less expensive  project manager: so it sounds industrial designer: Technically speaking , it's not as advanced , but it does the job , too . project manager: So , why would we not go for that ? If it's something that's inside the the unit . project manager:  we wanna go for an i i all industrial designer: So let's not go for the project manager: so long as it works , industrial designer: Yeah , yeah . marketing: What about the just developed  sample sensor ? user interface: I think push-buttons is project manager: What about what ? marketing: G there , the sample sensor , sample speaker thing . industrial designer: Well project manager: Well , what do we need a speaker for in a remote control unit ? marketing: I dunno . industrial designer: It'd be it'd be cool , but they are saying they've just developed it , user interface: Yeah . But it's gonna be the most expensive option , probably and project manager: S user interface: Th the the speech recognition  option is it doesn't seem really very promising for us  , project manager: Yeah . user interface: 'cause  The yeah the example that they're already using it for is with the coffee machine , where , basically , you can program a sample wi  That when you say something it will give a response , and you program the response as well . So you can program your coffee-maker that when you say , good morning , to it it says , hello Rick , or whatever . user interface: it would be one thing if it was speech recognition where you say something and it turns the T_V_ on like , turn the T_V_ on , and i turns comes on , but it's not that . user interface: So , yeah , like what's the point of saying , Hello remote , hello , how how are you ? marketing: Oh , then then project manager: Yeah . marketing: I thought I thought it was when they said user interface: Yeah , if you're really lonely , it is it's marketing: I thought when they said , voice recognition , they meant  like , industrial designer: Channel five . industrial designer: Okay , so I'll go back , maybe , to the previous slide and we can decide for each problem , what we should choose . project manager: It's cheap , it's cheerful , it's worked , does work . Then the case , do you want it flat or curved or sing or double curved ? project manager: We were go we were going with the late with the the R_S_I_ rubber , weren't we ? user interface: Yeah , so we want it rub rubber double curved . industrial designer: Okay , so then if we use double curved case , then we have to u choose rubber push-buttons , project manager: Yep , but we're going for the simple buttons . industrial designer: and that's fine ? project manager: And it's cheapest all round , it sounds kinda funky , and we can also market it industrial designer: P user interface: Yeah . project manager: as i 'cause we were s saying earl you were saying earlier in your research that  the the people have the R_ people were getting the complaining about R_S_I_ , and this is anti-R_S_I_ . You industrial designer: I thought they would give an option of flat buttons or a project manager: You see , you can still get it does you still get repetitive strain injury , whether you are pressing a button or pressing a flat bit of screen . project manager: It's the v it's the fact that you are pressing the same doing the same movement . industrial designer: project manager: But the fact that this this rubber i is actually used in these anti-R_S_I_ ps specific marketing:  . marketing: Yeah , so they can sit there and go like user interface: Not that watching T_V_ should be that stressful . project manager: And you know , yeah , you can fuzz it across the room and throw it at throw it at your children yeah . marketing: user interface: Oh yeah , I guess T_V_ can be stressful , yeah , if you're watching sports .  I also took  Reissa's marketing findings from the last meeting into consideration  , 'cause I think that's that's crucial as far as  what keys we're going to inc inclu what buttons we are going to include and and how they're laid out . user interface:  and so the manufacturing division  sent some some samples of of  interface components that we might be interested in using that have been used in other products ,  like the coffee machine . It would just be probably the most expensive part of our remote without any actual interesting functionality as far as operating the T_V_ .  so yeah , they they also give the  they they suggested the idea of using a spinning wheel like you use on the side of an M_P_ three player like iPod . user interface:  so we've already addressed that and I think that would actually be worse for something like R_S_I_  you got that thumb movement that you're constantly doing . user interface: and I I have a feeling that we're interested in in something more general , but they suggested  , you know , going i a little bit into a a niche , like either gearing our remote towards kids , where you could have lot of colours  , the keys might be you know , funny or or , project manager: user interface: or  something for the elderly , where the remote's very large and the buttons are very large and there's only a few buttons . But you know we can we can discuss this , but it sounded like from our last meeting we really wanted something that was general , but done well . You don't want  you want people to be able to quickly access the buttons that they use a lot without  always pressing the wrong one  . And I didn't mention that we need a power button in our last I can give you an example here of  , good layout and bad layout industrial designer: user interface:  from our manufacturing department . So this would be an example of bad layout , where you have volume up and volume down , but they have a V_ on both of them , so  project manager: Yeah . user interface: And so , yeah , I th I think my personal preferences of we've all kind of talked about and seemed to be on the same page  . user interface: I didn't I didn't think the spinning-wheel or the  L_C_ display were were crucial for us . Well let's  so w what are our definite decisions on this then as a team ? The  The the  the interface type we're going for user interface: So we're we're not gonna have any sort of display I think  . user interface: ideally ,  a a power , channel up , channel down , volume up , volume down , and a numerical keypad . And some sort of it will either have a a lock button like we mentioned or or a cover or something like that . user interface: Well now that we've decided on our project manager: Are we gonna hav hav an are we d marketing: project manager: have we decided on whether w we're gonna s supplement it with anything , you know , colours or particular gimmicky bits to it , we're not we're just gonna go for something user interface:  it seems like we wouldn't wanna make it too busy and too sort of gaudy , project manager: We're marketing: Maybe we can user interface: but  Yeah , I would say mayb maybe a couple of colours like  like a black with with yellow and somewhere , like maybe the R_R_ can be yellow , or something like that . Let's move over to user interface: I I guess the fact  also that we are having a rubber case  would prevent us from having the cover function that we thought of before . user interface: 'cause  s so if we wanna have a lock of some sort it would have to be a button . user interface: But I think that should be   , I can speak with the button department , but  I think that it should be easy to have a button that just prevents prevents the other  the other buttons from operating . Well , I'm just basically letting you know what's happening in the markets project manager:  yeah . marketing: and also recent investigation that we've done in the remote control market , we have found that for the remote control market these are like most important aspects like that we really need to project manager: marketing: which we've already probably discussed . So the remote control has to look and feel fancier than the ones that already that we already have . So it has to be project manager: Yeah , why should people buy this when they're already got a remote that came with the T_V_ ? marketing: Yep . So project manager: What's that mean ? marketing: Technologically it should be like  work , basically , I guess . user interface: Well it should be it should be maybe cutting edge in some sense , marketing: Should user interface:  have something that's little more technologically advanced than what's on the market . project manager: Okay , now the trouble is is we've already decided that we're going with the stuff that works already , that's cheap . user interface:  it's different , but I wouldn't say like a rubber remote is fancy . marketing: That's why I was thinking , Bluetooth , 'cause if you like put up Bluetooth , and it's like a Bluetooth remote control , everybody's gonna like , oh , 'cause Bluetooth is the in thing nowadays , like it really is , like people and  when it comes to marketing like that's what people go for , they don't really care whether , you know , at the end of the day whether it works properly or not . marketing: Well , they do , but it's like it's not project manager: One hundred per cent , that's your first thing , you go , oh I'm not gonna buy that , 'cause I dunno if it works or not . project manager: Okay , well , what do you two think about this ? user interface: So is is the advantage of Bluetooth that you can just like synchronise it with other marketing: But like project manager: Yeah , what I don't understand what m user interface: electronics ? marketing: You could always insert , yeah . user interface: Yeah , that's basically what it allows you to do , project manager: Yeah , user interface: right ? project manager: and it this is just gonna all this is being used for is your television . marketing: Yeah , but , people like project manager: It would that would mean you'd need a television that has Bluetooth in it , which no no television does , marketing: Well , if you're looking at if you looking at something that's going to be bought by people , you have to make it new , you have to make it state of the art . industrial designer: Well project manager: does it ? That would mean we'd have to make a television as well . industrial designer: Bluetooth would , for example , enable you , I think , to   connect for example you if you get a w call on your mobile phone , but your mobile phone is downstairs or something , you would get on your television you're being called by this person right now . industrial designer: No i user interface: Yeah , the that wouldn't be the remote so much , project manager: Yeah , user interface:  project manager: and i industrial designer: No , but if you get Bluetooth on the remote , you'd be able to project manager: Nah , the televi the television would have to be a Bluetooth compatible , basically . marketing: Well , it doesn't project manager: An and there is no there is no such thing marketing: Like it doesn't have to be , you know , Bluetooth , that was just an idea , but like it needs do something that , you know , is new . Whether it's a battery it could be something really really minor , you know , like but I think we are really keeping to what is already out there , and people've already seen it , people've already got it . marketing: If we want something new , we need to move away from what we already have and  just go creative . It's been done for watches , but I haven't seen that for remotes , yet . marketing: project manager: The fact that it's made out of this rubber , we can throw it about . Th we should encourage people to throw their remote controls about , because it charges itself up by doing it . industrial designer: Yeah , well , and in little characters you say , yeah , but not too much . user interface: Yes , so can project manager: But yeah , by the squeezing it the marketing: I think , safety s user interface: Yeah , we can make the squeezing of the rubber be the be the generating like the energy generator . Next year's fashion i very much in fruit and vegetables are thm are like the theme for cloths , shoes and furniture . So next year people will be buying , I found this really funny , you know , strawberry shaped chairs , industrial designer: user interface: Okay , so we could have keys that are like a b like a broccoli key and a  and an avocado key on them .  and as it's rubber the feel which is in this year is spongy , so it's it's not quite spongy , but spongy , I would say is user interface: . And so personal what I was just saying like move away from the current remote controls  like the look and the feel of the current ones and change the look and feel , while still keeping to the company's image , basically . marketing: So we're moving in the right direction like project manager: Alright , yeah , no , this i this is good , user interface: Yeah . project manager: so through all that we've we go we're right , we're gonna go go back to  going with the kinetic thing , industrial designer: Yep . project manager: that's great , using the spongy rubber that we were talking about that anti-R_S_I_ you can as you squeeze it you are not only therapeuticising yourself , you are charging the batteries , marketing:  . project manager: industrial designer: sued the Beatles so user interface: Okay , we'll make it a  pomegranate , a big pomegranate . industrial designer: project manager: Well , okay , it seems like the only thing that we haven't really finally  agreed on is its image . Like , yeah , we're we're saying no we don't want it to be fruit and vegetables , but we dunno what it should be , user interface: . project manager: or like are we going yeah it looks slick , but what do what do we mean by slick sort of thing ? marketing: Well I think , if it's rubber it needs to be project manager:  you said earlier on i it should be funky . I think , it's it should be  , what do you associate with rubber ? You know like project manager: L keep it clean , keep it clean . industrial designer: marketing: Okay , sor I sorry , I used the wrong word , what do you associate with the mate the material that material ?  industrial designer: marketing:  like I'm just thinking bright colours . Wanna make it different colours so anybody can choo like like project manager: Like the volume buttons should be the all the same colour and the d and the the channel buttons should be one colour and stuff like that , do you mean ? user interface:  . Tha user interface: The one thing I'm wondering about , I hope that we're not going like too much down a gimmicky road of of having project manager: Yeah ,  we that's we we user interface:  if somebody go goes into the store they're gonna see like three or four normal remotes , and then a big spongy pink t tomato  remote . user interface:  what are ninety per cent of people gonna take ? marketing: Well I can say in this country , you'll get , you know , lots of people wanting something really funky and cool . project manager: marketing: And  parents will see the will see the pro as well , because it's  like kids won't break it , it's not breakable if you throw it around . The only thing is is that really small kids might chew on it , but project manager: Well , it's it's gotta be chew proof . marketing: So user interface: marketing: so it's rea it's quite project manager: marketing: it's quite like  user friendly industrial designer: marketing: and also for different families , like like family use as well , so for little kids and for old ki like teenagers will like it , I think . Especially maybe younger girls if it's in pink they'll be like pink remote control for their room something . project manager: So , what are you saying , maybe we should market it in different colours for different marketing: Yeah . project manager: so we could do like the pink range , the blue range , the green range , the industrial designer: That's yeah . marketing: So like you walk in , you're like , oh I like that remote control , because it's so bright , and then , and then the shop assistant comes up and says , oh what colour would you like ? and then they go like , oh I can choose the colour wow . So it puts , I think , even the customer into more control over what they're buying instead of , you've got all colour it's either that or nothing . user interface: Yeah  , that that seems to work well with for products like iPod , marketing: It's  user interface: where , you know , you have a variety of colours , that people feel like they're customising it when they buy it , even , you know , just just by the fact of choosing . industrial designer: Although I'd be curious to see how many  marketing: D you've got the industrial designer: You know , there are some colours that I wouldn I would never choose , and I would be curious how many people choose that colour . project manager: Well that's that can be down to bit of market researching you know , user interface: Right . Well  , we'll alright let's what we're gonna aim to get together by the next meeting then  is from you Catherine wi your y y you know you're gonna be working on the the look and feel design . project manager:  Gabriel , you're gonna be working on , you know come up with the the user interface design . project manager: come up ki you know , be ab for the next meeting be able to come in and show us some some i some physical ideas . project manager: We were kinda going , yeah , it's gotta feel nice , it's gotta look cool and that it's industrial designer: It is . project manager: you know now we can actually start , you know , s some sort of physical something or other . And I will be  industrial designer: marketing: project manager: talking to the bosses , basically , and  marketing: project manager: f fielding off some more spam and  industrial designer: Great . So we know for definite we know we've we've now got some definite things going on . project manager: we definitely know that  it's gonna be a simple buttons , we're not gonna be going for the new technological chip on print expensive things , so we've we're keeping the costs down . project manager: People , you know , people are saying , oh , standard stuff gives you repetitive strain injury , well this remote control is designed to do the complete opposite , marketing: Yeah . you know , we're gonna we we're gonna as a sort of extra something on it , you know what what extra things are there extra things this product have ? We'll look into this lock key user interface: Right . project manager: facility , although whether or not it happens , or is possible , I don't know , but something to look into . project manager: everyone know what they're doing ? 'Cause if you don't , you'll I'm sure you'll soon get an e-mail about it . project manager: It's  we're we've still couple of minutes until our meeting's due to finish . But  I got a note saying that you two who are gonna be working together marketing: project manager: so bef before you all disappear off just user interface: Okay , I'll stay in here . user interface: Does the pay-raise immediately come into effect on our next pay-check , or is that project manager:  I think , it's  , yeah , I think , it's gonna be par part more of a profit sharing on the product . industrial designer: marketing: user interface: So we're buying fut  , we're getting futures in the company . project manager: Yeah , I think i I think that's I think that's the way it's gonna happen at the moment . user interface: I'd like to share in the coffee machine profits , because that's really doing well . user interface: Well I I did notice looking at  , they told you that they wanted whatev our product to represent the the R_R_ brand and and to be immediately noticeable . user interface: if you look like at the coffee maker at the at the corporate web page , it's not obvious . Well it is to us , because we we worked worked here for years and we use that coffee machine , but it's doesn't have the colour scheme of of the of the company anywhere on it obviously it's just sil silver and black . project manager: And the spaceship doesn't have the R_ have a massive R_ and R_ down the side of it user interface: No


user interface: Actually that makes sense , because I remember like , peopl I dunno if my Mom ever did it but I remember other people's Moms making like home-made Play-Doh where you just like make the colouring and make some sort of sort of dough . project manager: Okay , let's have your  let's get have the  presentation ? industrial designer: user interface: We've got some . So , everything  that we wanted we wanted it to be ergonomic and to be made out of rubber , very simple and easy to use , industrial designer: Double curved . user interface: yeah , double curved , marketing: user interface:  but also something that was gonna jump out at people , something that would be different  , separate it from the other remotes out on the market . So  I think if you put this in the palm of your hand , you'll see what a nice thing we have going here . user interface: So , basically , if you hold it like that , the one on your thumb , yeah , the thumb button is the power button . user interface: Your index finger is channel up , middle finger is channel down , ring finger is volume up , your pinkie is volume down . marketing: What's the big blue thing ? user interface: That's the lock button , has a L_ L_ on it marketing: Oh cool . user interface:  and then then you can also there's a numeric keypad on the top so you can key directly to the to the channel if you want . user interface: So it's really basic functionalities as far as what keys are available , but we think it's very comfortable and very innovative and it looks different . marketing: user interface: So all the ,  the important keys are right at your f f you know right at  at a convenient place for you to to access them .  if that's too big , it's a rubber remote , so you can , you know project manager: Yeah . So d does that  what mesh with what you guys were hoping and for and expecting or does it marketing: Oh it's so cute . industrial designer: project manager: I have one thing about it , but it's a small thing , but it'd mean we'd have to make a right-handed one and a left-handed one . user interface: Yeah , if we build rocket ships why can't we build left-handed and right-handed  remotes . user interface: Yeah , I didn't I didn't think about that , but I'd yeah , . marketing: Yeah , but then but then you can learn to use your right h like I was just thinking if there's left-handers and right-handers in the family , what , they have two remotes ? project manager: Yes s industrial designer: Yeah , I know I know people who have left-handed and right-handed people in the family and they all use the computer for the whole the same computer the fes family and they have a mouse , and everybody is using right-handed mouse . marketing:  it's only pressing buttons , you don't have to do anything , you know , extraordinary . industrial designer: Imagine you're doing it with your left hand , I don't think it's too marketing: Yeah , it's not industrial designer: But we can have both  marketing: Yeah . project manager: But  other than that ,   and that's  , you know , that's just something , I think I think it's great , yeah , great idea . user interface: Do you think it says R_R_ ? industrial designer: I think it does . user interface: project manager: I think it's , well , if the R_R_ motto is , we bring fashion to to electronics , I'd say that could be quite fashionable . user interface: So that's that's our end of things wha  project manager: Yeah , very good , yeah . user interface: That's project manager: It's come up with what we've you know , the things that's what we've what we were looking at doing , hasn't it , all seems to be there . marketing: And all the playing around is  project manager:  before we move on marketing: Yeah , I'm just do you wanna plug in ? project manager: I need that cable . user interface: The costs , was that what you said ? industrial designer: Play-Doh is very cheap . project manager:  marketing: Play-Doh won't last very long everybody'll go like , oops , it's gone . Okay , now I think we'll do this I could do you know , I can do this o on my own or I could do it with you , marketing: Yeah . project manager: but it's just easy enough to go through it with you , so we're going for the kinetic power . project manager: And the electronics , we decided on it being just a simple , the easiest thing that's inside it . And button supplements well they're in diff special colours , aren't they ? marketing: Yeah . marketing: It's better for project manager: Special form , yeah , they're a special form there in shapes and stuff . user interface: Yeah , these these ones on the side are curved kind of , so marketing: And special material . They're not made out of wood or titanium or rubber or anything , they're just simple user interface: The buttons are rubber . project manager: So , user interface: And we're actua actually making a better profit than we expected . user interface: project manager: Okay , let's just save this so I can e-mail it to you . This is where we all get to I get to write on the , oops , on the board . And we have to do it on a scale of one to seven , one being true , so it's it's more like it's fits the criteria , and seven being as in it doesn't fit the criteria . And the criterias are , and I'll draw this up on the board so we have a box . So the does remote look and feel fashionable to what we talked about ? As it is it colour-wise and is it spongy ? user interface:  . marketing: So what mark should we give for that ? project manager: I would give it a seven . Have we implemented new technology ? As in the new high-tech industrial designer: Well , the kinetic thing , yeah . That was our main technological innovation w every everything else was fairly simple , but the fact that we used the kinetic energy was new . So we'll give it a industrial designer: Well so the  user interface: It's ergonomic , marketing: user interface: but that's not that's that's a design that's a des that's a design thing , yeah . project manager: Yeah , but that's not a technological thing , that's another thing , i that's another marketing thing . marketing: Two , project manager: 'cause i i it i it i it is more geared for right-handed people than left-handed people , but marketing: so it's user interface: Okay . marketing: But if we make a right-handed and a left-handed then ? user interface: If we're gonna have one left-handed and one right-handed then I would give it a one , but otherwise otherwise a two . marketing: 'cause people like a lot le like So it's a one ? project manager: Yeah . And criteria seven , which is the last one , does it get lost ? industrial designer: It's yellow . marketing: Is it easy to get lost ? project manager: I don't think it's gonna get lost easily . user interface: It's not the kinda thing that's gonna slip like between a couch cushion or something , you know . project manager:  it marketing:  it's not fully it's not fully like you can't say project manager: No ,  marketing: it's not a one , definitely . project manager: Okay , I I think  I just wanna put in as Project Manager the you know , little bit of praise for everybody here for how they've worked on it , user interface: project manager: you know , both individually and as a team . You know you've w everyone's come up with their own individual ideas in their own different departments ,  and then come together and worked in , you know , integrally , you know , at the right times , psp , you know , especially you two . marketing: project manager: That's all , you know , gone very very well user interface: Yeah . user interface: Yeah , during our design  there was some s some heated heated discussion , industrial designer: user interface: but we we kept we tried to keep it cool and and project manager: Did you have to go down to the the corporate squash court and bash a few balls about ? marketing: user interface: just just industrial designer: Well . user interface: We just had to we just had to squeeze our product a little bit and marketing: industrial designer: You know project manager: industrial designer: marketing: project manager: Fantastic . Think we're the we're the envy of all the of all the other R_R_ teams , . project manager: I think So marketing: project manager: I I , you know , and I think we've co we have come we've come up with something new , something that hasn't been done before , we haven't we're not just rehashing an old design . project manager: You know , maybe this isn't a simulation , maybe this is actually so it's like Sony or someone like that they're they're just , yeah , they get marketing: user interface: Yeah I think they're actually trying to find ideas for a ideal remote . user interface: project manager: Ex exactly that product marketing: user interface: project manager:  thum we'll go , yeah , we designed that and no-one will believe us . user interface: marketing: project manager: But  user interface: So at this stage , is this the last meeting of the project ? We don't  have another one after it's gone gone to marke market or something ? marketing: Yeah . project manager: No , marketing: project manager: I think when this meeting's finished like officially , there b we'll get a  questionnaire to fill in . marketing: industrial designer: Y Oh really ? user interface: project manager: Or six ,  marketing: Just start summarising now . user interface: So there's no way to like predict what our 'Cause we had a we originally had a As far as our financial   goals , we had a specific number for profits that we wanted . It was fifty mil fifty million marketing: Was it was it fifty or five ? user interface: I don't remember . But there's not a way to compute that , since we saved on the on the production cost , do we know how much we're making on profit ? project manager: It gets handed over to another department . When it c when it comes to all the other things of how to sell it and , you know , the b the profits and all that that's other departments it's another team that actually work out the mai the user interface: But we have a vested interest project manager: oh yeah , the all the guys in the profit sharing , yeah . You know , we've we've we've made i we've made marketing: We finished an hour earlier . project manager: we've designed the product , we've ma we've got the prototype , it's within budget , it's does everything that we wanted it to do . It's new , it's it's  something that  that isn't out there already . user interface: I think actually and one advantage of of this is that after the  , you know , after this fad of fruit and vegetables passes this will still be c a cool remote , you know . user interface: We're not we're not you know , tying tying our cart to that one horse . project manager: Well , this is very marketable in that it is it's it's something that's kind of new and looks a bit quirky for people who want that , marketing: Definitely . project manager: it's that it's  , hang on , I wrote it down here somewhere industrial designer: user interface: project manager: Oh no I thi I put it in one of my e-mails that I sent off .  that , you know , it's marketable in the sense that it's whilst all these other remotes  actually do give you repetitive strain injury , our one does the complete opposite , you know , user interface:  . project manager: so that's something that's new , which is one of the criteria they asked us to come up with something with something new . project manager: Yeah , and if you're not having a good time with the T_V_ , you can f throw it about , you know . marketing: Just don't sh don't throw it at any of the ornaments and break them . marketing: project manager: In the corporate bar that's next to the corporate swimming pool on the top floor that we're that've all just gained access to . industrial designer: user interface: I guess it's probably better that we wrap it up than have five minutes of silence . project manager:  how does everyone feel about the technology that's been used in this ? The sort of using of the the pens and writing on these special pads and all that ? marketing: I love it . project manager: I thi you know , I'd I'd n yeah , as we said earlier , I've not never seen that before .  , but a p a pen with a camera on it , I don't think it's such a new thing . It would be different if it was sort of hand writing recognition stuff , but as it's not industrial designer: Yeah . project manager: it's literally that'll come up on a computer screen as a picture file rather than actual text . user interface: Right , I think they do want to do hand writing recognition on that , it's just the first step


I'm just gonna have a little PowerPoint presentation for us , for our kick-off meeting .  our agenda today is we are gonna do a little opening and then I'm gonna talk a little bit about the project , then we'll move into acquaintance such as getting to know each other a little bit , including a tool training exercise . And then we'll move into the project plan , do a little discussion and close , since we only have twenty five minutes .  we are creating a new remote control which we have three goals about , it needs to be original , trendy and user-friendly . First the functional design which will be  first we'll do individual work , come into a meeting , the conceptional design , individual work and a meeting , and then the detailed design , individual work and a meeting . So  , what we're gonna do is start off with  let's start off with Amina . industrial designer: project manager:  we're gonna do a little tool training , so we are gonna work with that whiteboard behind you . project manager: How do you spell your name ? industrial designer: A_ L_ I_ M_ A_ . Not necessarily 'cause it's my absolute favourite animal , but just that I think they're drawable . industrial designer: It's quite cool carry your home around where you go ,  quite decorative little animals , they can swim , they can , they're very adaptable , they carry everything they need with them ,  and they're easy to draw . industrial designer: No , user interface: I'll I should leave that one on there industrial designer: you can erase the turtle , user interface: shouldn't I before I callously rub it off . marketing: Oh my god , it's better than what I'm gonna be able to do . user interface:  and , yeah , the reason I like whales is 'cause  they're well , first of all they're quite intelligent  and also they're they're kind of mysterious , like we don't really know much about them or or understand how they work , how they form groups . Maybe if I do the water , industrial designer: marketing: but how ? Sort of give an idea . project manager: let's give it a little bit of a snout , I don't know , some teeth . industrial designer: project manager: I live  I live right across the street from an open space in California .  we have a couple we'd like to sell it for about twenty five Euro with the profit aim of  fifteen million Euro  from our sales and because this is such this is for television it's a we have a market range of Internet , like it's an international market range , we don't have to worry about specifics .  in order to make a profit of this magnitude , we need to  be able to produce each one at a maximum of twelve fifty Euro . Okay  , just to generate a little bit of discussion about the project  , I could I'd like to hear about your experiences using ro remote controls ,  your first ideas about  creating a new r remote control , what would be the best  like you what are the features that you really like what are the features that you don't like , etcetera , so marketing:  I hate when there's like four different buttons and you have to press to actually turn on the T_V_ like you have to do one for the power of the T_V_ and then like another one to get the actual screen on and something else to get it all going , I don't know . Now they keep combining all different remotes together , and I don't know if I necessarily like that 'cause I feel like you end up with multimedia overload . user interface: I've used , I've used remote controls , for things like T_V_ and the C_D_ player and video recorder and I I guess they're they're pretty neat neat little tools  . user interface: So especially if you're someone really lazy like me they they're pretty nice . I find them they can be a bit annoying , especially , like you know if I'm watching T_V_ I have have to have three separate remote controls of in front of me , you know , one for the T_V_ , one for the digital box , one for m the video recorder as well . And also they tend to they tend to be a bit confusing , they've got too many buttons on them  too too sort of too sort of complicated when all I really wanna do is switch on and off , change the channel , change the volume . My dad has a whole drawer at home of remotes for various things , and I don't know how to work half of them  . What's important for me , I guess , is that it's easy to use and that there's not too many buttons , they are not too small , you know you know you need to n to know what you're doing . And one thing I particularly like is if you are not  sort of moving it around to get it to work with the infra-red . industrial designer: but I know in my residence right now the the television you sort of have to walk all around the room to get it to turn on , project manager: industrial designer: so i it's just simpler just to just turn around the T_V_ itself , and I think that's if we're gonna make a remote control , it should actually work for what it's doing . So marketing: What about like batteries and things like that , like are there some remotes that don don't require like batteries or do all remotes require batteries ? project manager:  I would imagine all of them , industrial designer: I know . project manager: but we could but it's possible we could use like a lithium battery  that would last a lot longer than like double A_s . project manager:  like tho those are the batteries that are used in a lot of  M_P_ three players now and that kind of thing . Okay , it seems we have a little bit of a conflict over  to  combining all the remotes cont together versus having f five different remotes . So  like you said you don't like having all the buttons on one on one remote , and yet you don't wanna have five remotes . industrial designer: Could we get something that just has No doesn't have all the buttons that you need to program the video recorder or program s other things that I'm not very coherent about , but that just has your major buttons for that work for everything , you know volume control , on , off , project manager: marketing: And maybe that spatially divides it , so it's like if you're looki if you're trying to get the T_V_ on that's , you know , like the top thing on the remote , I dunno if d be vertical or horizontal in terms of how we're gonna make it , but if it's like all the T_V_ stuff was here , industrial designer: Yeah . marketing: then all the V_C_R_ stuff was here , all the whatever else we have programmed into it it's all just in its separate place and not like all the on buttons together , project manager:  . marketing: 'cause then you like , I don't even know what I'm turning on . industrial designer: Yeah , and if  if you'd save the more complicated functions maybe for separate remotes that you wouldn't need to use every day . project manager: Okay , so maybe have like one remote that has the main functions on , off , channel changing , volume , and another rote remote with all the special things . project manager: Because that is one thing that  remotes tend to have buttons that the T_V_s no longer have as well . user interface: Can I ask , are we designing a remote control for a television only project manager: Good question . user interface: and if if this device is just to be used for the television would we even technically be possible to include video recorder functions on it ? project manager: I don't know that yet . user interface:  or should we just stick to just stick to having television television related buttons on it ? industrial designer:  . user interface: marketing: I think it's just T_V_ , if it if we're taking it just new product a new television remote control that's not like doesn't say . user interface: So we should maybe we should assume that i t it's just a television that we're wanting to control . industrial designer: user interface: Well ,  I suppose it would be nice to have playing and record and stop buttons on it for the video recorder as well I I don't know if that works technologically or not . If it's just a television then that it's a bit simpler , 'cause there's less buttons that would even need to be on it . If you have older people or people like me that aren't very co-ordinated hand-eye , it's really quite important that you are not pressing a small like teeny mobiles phone size buttons , if we can help it . I believe we've actually been only working on this this one for about twenty , so we can continue discussing more new ideas if you'd like  , industrial designer:  .  user requirements  , so you'll be hearing about different trends ,  about different things that people need ,  I guess kind of the same  discussion that we've been having , we'll get from the actual consum s consumers . I realised in this past one we we didn't have much , we just wanted to get a little brain-storming done . user interface: project manager: Any questions ? industrial designer: user interface: What we're gonna be discussing at the next meeting ? Do we know that ? project manager: I haven't gotten an agenda yet ,  I'll put that together . project manager: and then  because what we gonna do is first our individual actions and then we'll come back together . So I'm sure we'll all have more concrete things to contribute next time user interface: Yep . user interface: project manager:  'kay  I'll type up mi minutes and probably email those out to all of you . Can you e-mail your slides as well ? Is that possible ? project manager: Yes , I yes , I think I can . user interface: 'Kay project manager: Just make sure you keep checking the company web site and the emails


I'm gonna do an opening , talk about  did you all get the minutes ? I e-mailed them to you .  I'll talk about the new project requirements I've just received , and then we have to make a decision on our remote control functions .  we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . marketing:  shall we go in the order that you just did it ? project manager: Sure , please do . How do I hook my screen up ? industrial designer: I think , you might have to disconnect Rose . user interface: Well there's a wee a wee plug just just that one there marketing: Where does it go ?  , I'm not supposed to move this , user interface: marketing: but user interface: Ah that's it , yep . marketing: user interface: And then you have to press function F_ eight project manager: Function , F_ eight , yeah . project manager: Is it plugged in all the way and you screwed it in and industrial designer: Yeah . marketing:  alright project manager: It's taking it a little bit marketing: I've never attached to anything . marketing: I don't know if you guys are able to get access to  the report that was online or if I'm the only one who is . So we're just gonna talk a little bit about the functional requirements that people specified when they were asked . They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had . Focusing on their desires ,  people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote .  also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . marketing:  people also had certain frustrations , that I think that we could try to take into consideration with our design . People are also frustrated with the difficulty it is to learn how to use a remote and I think that ties back to what you were saying before industrial designer:  . It also mentioned something called R_S_I_ and I was hoping someone might be able to inform me as to what R_S_I_ is , user interface: Repetitive strain injury . So I guess sort of the carpal tunnel type thing , people do not like that ,  the repetitive use , I guess , caused a strain .  looking at the needs people specified , the problem right now is that people's remotes are not matching their operating behaviour . People also zap like to change the channel , about  sixty five per cent during an hour of use . So we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they're used much more infrequently and probably just complicate what's going on . So I think that some things that we might wanna think about , the idea of an L_C_D_ screen was brought up although they didn't have any details on what people's preferences on that were , so I dunno know if that's coming to me later , or something like that . But something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wanna make easiest to use , make sure that , you know , something like an audio setting isn't given as much importance and visibility on the remote as something like channel changing that's used a lot more often . And basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it's not ugly and that it feels like the way they're gonna use it , so it doesn't give them any hand injuries or things like that . And I think that's in the shared , if I did it right , if anyone wants to look at it . It's a device that allows us to produce certain effects on our television , so i it's basically a communication device . We we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume ,  yeah , adjust these settings , adjust the brightness .  how do we actually go about designing a new television remote control ? First thing to do is to come up with the design specifications . We need to know what our final product is gonna be like , so we need a a clear idea of exactly what this product does ,  how it works , and what the end-user is gonna want from this product . Oh , a way I'd suggest that we could go about this is by designing  several different prototypes of user interfaces for this product ,  and then  trying to get some feedback  about marketing: user interface: h how well these particular prototypes work ,  sorta find out what people think of 'em . So in some sense we're gonna we're gonna have to aim for a device which is fairly conventional in design  so that we're not completely shocking people . But I think within that there is also room for us to introduce novel ideas  and to make something that's that's perhaps a little bit different , something that stands out .  the first of these is is technological ye  what can we do with the current state of technology as it is . So as you mentioned things like voice recognition would would add to the price  but it would also im improve the design of the product . user interface: So I had a look on the on the web  to see if I could find a few examples of existing television remote controls . In analysing these we can consider what what things what's good about them ,  what things do they get right , what's bad about them , what's wrong with 'em ,  how we can improve on the designs that that that I found and what can we do to make our product stand out from from the large majority of remote controls . project manager: user interface:  on the left here we've got  an engineering-based design for a remote control , industrial designer: user interface: so it's one that's got lots of buttons , it's it's fully featured , everything you might possibly want to do is there , you know , it's got forward , backwards , up , down , channel numbers , volume ,  freeze frame . Yeah , it's it's fully featured and it might take a while to get to learn to use it , but once you've learned it you can you can do whatever you want with your T_V_ . It's just got the essential functions of the T_V_ changing the channel , play , stop , volume . It would be a lot quicker to learn to use it , but again th it's it's swings and roundabouts .  personally wa what I want from a remote control is a device that's simple , it it's easy to use ,  it's got big buttons for doing the things I do most often , changing the volume , changing the channel . It it does everything that I need it to  , as I said before , I'm quite lazy , I don't wanna walk across the room just to adjust my television . I also want something that that looks cool ,  and that that feels good , that's ergonomically designed . user interface: And I think that's that's why companies like Apple've 've 've made a lot of progress . industrial designer: Right , I really can't see what I'm doing , so does anyone have a project manager: You there it is . marketing: So wait , did it let you go on the Internet or was that just what it let you see ? user interface:  that was just on the d on the company web site , yeah . user interface: industrial designer: Alright  No , how do I play again ? project manager:  the it's right above Draw .  I had a bit of some issues with this , because I wasn't able to find everything I needed , but I guess that's we're still in early stages . Though th the thing about working design is the what we're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . It works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . Don't know if I'm explaining that very well , but how do I get to the next s ah . So h the method as  working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: So wha the easiest thing to do is to break down all the points at which you need something to happen . So you make a schematic of the way that the the energy is converted tsh towards this practical function . industrial designer: So the findings that I got  very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you don't need a sight line .  the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that  I think Ian is designing , is gonna be crucial . And really it all comes down to the to the user , because they're the one that's controlling most of the working design . So the components that we find here are the energy source , you know the battery or whatever that's gonna m make it work , then the chip , which converts the data , the user that's controlling the chip , and the infra-red bulb that's gonna let us move the data to the receiver . You have your energy source right there which then  brings  energy or information to the chip , which is also controlled by the users . You have energy going to the user who's controlling the chip ooh 's not what I wanted to do   . So you have your energy source , your user interface who's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gonna control the switch which will work your infra-red bulb , which will then bring the data to the receiver . And personal preferences , besides the fact that I can't spell , we need a long-lasting energy source , people don't wanna be changing it a lot . We need a straightforward interface , like Ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you're not waving your remote around project manager: industrial designer: Rose , do you think you can give me a hand with this ? project manager: Yes , absolutely . marketing: user interface: What's up ? industrial designer: project manager: Lefty loosey , righty tighty . We have a couple new requirements that I was just e-mailed right before the meeting and that we have to keep in in  in mind as we're creating this . project manager: We didn't bring it up yet , or at all in the meetings so far , but we're not gonna work with teletext because  well it that's been taken over by the internet , so we're not gonna worry about  we're not gonna worry about that . Oh , user interface: You don't have it in the States ? marketing: so project manager: It industrial designer: No . W d could would you care to explain it ? user interface: Oh , I didn't realise .  yeah , it's like a I suppose it's kind of similar to a very very basic web browser .  you have like you have  numbers on your remote control ,  y and you type in the page number you want , marketing: user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . And you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what's on T_V_ next and share prices and that kind of thing . industrial designer: But if you ever see the T_V_ saying like go to page one sixty on Ceefax now , that's what they're talking about . industrial designer: I have no idea why we don't have it , but user interface: marketing: That's good . Okay  , well , we're not gonna the management has decided we're not gonna work with that .  marketing: project manager: Okay  and we're also gonna w like your question earlier  whether this is going to be t for television , video , or etcetera . project manager:  and finally there's more marketing , I think , our corporate image has to be recognisable . So while we're gonna make it look pretty we need to use our colour and our slogan i in the new design . user interface: So what's our corporate image like ? It's It's kind of yellow colour with  we put fashion in electronics . project manager: Looks like , yeah , kind of a yellow and black and we have that the emphasis on the R_s in  user interface: It's like double R_ . user interface: marketing: industrial designer: Okay , so we want something that looks good project manager: Yep . You  in your analysis of different market  of the marketing , you identified that different groups wanted different things marketing: project manager: or had certain preferences , for example that  that older people didn't really care for  voice recognition , but younger people did . project manager:  and so who are we aiming this at ? industrial designer: Well if we're gonna say that function  fashion we put the fashion in in electronics then you automatically , I think , a sort of younger group that that's who's gonna be attracted to this . marketing: Yes , I do think , who's gonna have the money to buy that also , that one ? project manager: It's gonna be twenty five Euro remember , so  it has to be avai marketable to  whomever it is . user interface: Is it is it something that's gonna be sold separately from the television or is it something that comes w with a television ? 'Cause that would affect the way that we market it . project manager: Well at least right now what we're doing is  deciding on just the remote itself , so it will probably be sold separately , twenty five Euro by itself . marketing: The only break-down that I was given in terms of age was the voice activation and basically there's a big jump , after thirty five people don't really care if it has voice , so it's like basically fifteen to thirty five that think that that's a good idea . marketing: I dunno I'm gonna be given any other numbers broken down in terms of age later , but if that's sort of the only quality that we have that is divided into age then we would wanna stick between the fifteen and thirty five range . industrial designer: Yeah , that's probably  a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: I I would say no , because it's gonna add too much to the price . Especially if we are marketing it as a separate product , people are gonna be paying project manager: user interface: well ,  we've got a price limit of was it twelve twelve and a half Euros for to produce it ? project manager:  . user interface: And I wonder if we can get voice recognition into that twelve and a half Euros without having to make too many other compromises . marketing: But what else are we gonna put ,  not that I'm really gung-ho about it , I don't know what else you can put in a remote to make it technologically advanced though . marketing:  it can look really great and still have the same up-n-down buttons industrial designer: But right . marketing: and why's anyone gonna buy a new remote ? industrial designer: Well but why are we why are we aiming for a technological advancement ? Everything we're talking about is ease of use and simple and that doesn't necessarily mean more technology , marketing: marketing: If someone's looking to buy a new remote , don't they want like an upgrade ? I dunno . project manager: Upgrade ? Well , we can look for we can look at upgrade or we can look at  user-friendly . project manager: Simplification , industrial designer: They could have a crap remote user interface: Yeah . project manager: so industrial designer: that came with their T_V_ that's just impossible to use , or maybe it broke , or maybe they're just missing it . And we also need to talk about if we're only gonna have the very simple ones or also have the other ones just separate somehow or industrial designer:  . marketing: Can you like  this may be too complicated , but , I wish I had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: Ooh . user interface: The remote marketing: Do you know what I'm saying ? project manager: Kind of pull out of the side . Like some T_V_s they have a sort of  a sliding screen on the remote control of it project manager:  . user interface: So if you wanna do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: marketing: 'Cause then 's like people who don't wanna ever look at them , never even have to see them project manager: marketing: and if you like get the instruction manual that comes with it and you just don't even read it then you'll never even know that those things can pull out . marketing: And you're a happy person and everyone else doesn't have to have like two remotes , one that has the easy ones and one that has project manager: project manager:  we have to be careful that that that doesn't impede  the chip transmitting information , but  that's gonna be mostly technological thing . project manager: Okay  , so what are we emphasising ? I what in this project ? user interface: Si simplicity and fashion . project manager: Okay , those are very good goals , I think ,  that we have to keep in mind in with everything we do . Simplicity and fashion and , yeah , or usability speci however you wanna say that , which includes  an emphasis on making the infra-red very functional , so that you don't have to travel around a lot . marketing: What can you do to like make the infra-red more functional , like why would it not be ? I'm just wondering . project manager: I think it's a lot to do with battery , but that's just my marketing: Okay . industrial designer: The battery and that I think that the chip takes the data and presents it well , without sort of scattering . industrial designer: The quality  quality of all the components really , we can't really do anything shoddy work , 'cause it's user interface: Yeah . project manager: So our target group , we're saying , fifteen to thirty five ? marketing: Well , I dunno how useful that number is if we're not doing project manager: S voice recognition , which I kind of I kind of feel like voice recognition is not necessary in a remote control , marketing: Yeah . project manager: like it might be necessary for a T_V_ but not for the remote c , you know . user interface: It's , yeah , it's pretty it's pretty high-tech . user interface: marketing: And if the whole idea is you're using a remote then why would you have voice , project manager: marketing: like you know what  and then it's like you wouldn't need a remote you'd just talk to your T_V_ . user interface: It's for , like , the ultimately lazy people , project manager: user interface: who can't even be bothered to pick up the remote . industrial designer: I marketing: Maybe  if I get m more numbers , I'll e-mail you before the next meeting in terms of ages . But this doesn't divide up anything and there was only a hundred subjects also , project manager: marketing: which isn't , really isn't that representative , especially if it's a hundred subjects that th they then can subdivide into age groups that means there's very few in each age group , so industrial designer: Yeah , but I th I think regardless we're we're aiming for the under sixty five or something . I'd say we're  can we narrow it down to maybe  teenagers and families ? 'Cause that would go up to like fifty ? industrial designer: Or like single professionals or something . user interface: we we said simplicity is is one of the features , so it's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: Okay . user interface: but then we've also got fashion , which is something that definitely appeals to younger people . marketing: Well maybe we don't have to defi define the target group by the demographic of age , project manager: Right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: Yeah . project manager: So maybe it's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: Yeah , t probably .  oh , there're a couple functions do we want something so that do we want some kind of thing to find it if it's lost ? Like a button on a T_V_ you can press industrial designer:  . project manager: and it'll ring or something , I don't know like or beep ? marketing: H  , like I said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . marketing: And if we're talking about making something easy that sort of goes along with it so it wouldn't be like a random thing to sort of add in . marketing: so project manager: Okay , we have to we have about four minutes left to define our functions . marketing: user interface: Which are kind of hidden away in some way or well not hidden but they're  they're not as prominent as the main features . And we also want it to be fashionable , which I'm not sure if that's a function so much as a  yeah marketing: on your coffee table , it's not like an eye sore , that kind of thing . Any other essential functions that we need ? Battery ? Do we need a long-life battery ? industrial designer: Battery battery use . user interface: but I dunno if you can project manager: Just 'cause it is an electronic device , the industrial designer:  . I don't I don't think of a way you can operate a chip and convert that much data without without one . industrial designer: But you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your iPod . industrial designer: I dunno , that might contribute to less people losing it too if it it stays in one place . project manager: We have to think about  space in living-rooms , too , like 'cause they're industrial designer:  . project manager: would you put it on top of the T_V_ ? I don't know , just think okay , that's that's a good idea , we'll keep it . project manager:  after the meeting we're gonna each complete a sks  a questionnaire and a summaries summary .  I'll make sure to put up  the minutes and the project documentation and including these PowerPoint slides .  you each have individual actions , I_  I_D_ Industrial Design you've your components concept , User Interface , the user interface concept , market trend wa watching . marketing: project manager: And as as per last time you'll get specific incrat instructions from your personal coach e-mailed to you . And hopefully , I hope , next time you'll be able to access more of the web site that they they seem to tell you that you could . project manager: but  Be sure to note any frustrations or any  issues that come up in your  in your  summary . industrial designer: user interface: marketing: Did you  were you able to like put yours in the group folder ? industrial designer: Yes , I just did that . industrial designer: Yeah ? project manager: Looks like there are  looks like there's a second one kind of of mine that's that I didn't do , industrial designer: Yeah . marketing: Where is that ? Yours is project manager: Under the shared folder , I don't know it might not even be under yours as well . industrial designer: Yeah , that's what I have as well , R Rose project manager: Okay . marketing: No , but that's 'cause I think yours is in the e-mail separate , like it's not on the server