And the characteristics of this new remote control should be original and trendy and of course user user friendly . industrial designer: project manager: user interface: industrial designer: Well , I think we should set the the points to to drive the project and  user interface:  . B did you send us an email about this ? project manager: not yet , user interface: industrial designer: project manager: but if you want user interface: Yeah , we we received an email about this  d designs . project manager: Do you want do you want me to send you a mail ? industrial designer: user interface: Ah it's Okay . marketing: I think it's for your guys to how to design it all the aspects so you need that information . user interface: 'Kay , we can project manager: So there are so we have three user interface: So there are three kinds of designs , that's all . project manager: So , who will be the the responsible for the functional design ? Any any volunteer ? industrial designer: I think our  responsibilities will be assigned when we in our mail we received from the account manager . user interface: Are you using the you are doing the in industrial designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my  project manager: user interface: Ah industrial designer: but it's alright . industrial designer: Well , I think we can have a little discussion about what has to be done project manager: industrial designer: and what are your ideas about the project manager: About the design or Maybe we'll discuss this later , no ? industrial designer: Well , w we want to have a new re remote control for for T_V_ distribution I guess . industrial designer: Yeah , I dunno I project manager: And of course it should not be very costly . industrial designer: Well I I think that Norman and I would think about  the technical points and  we should discuss it in the next meeting , or user interface: Need to collect information .  , what is most important in a in a remote control ? What is the most important function aspect ?  . project manager: You won't user interface: Or or you can say for example ,  I want  to list all the programme tonight . Y you know , instead of  remote control it's doing the some searching for you , so you don't have to look for the channel you want . project manager: I I think if we include a lot of technology on the remote control it will be very costly . user interface: No , because no , project manager: S user interface: it's not very a lot . industrial designer: I I think if you want t to choose  from a list of programme or or something like that you you may have to to use  w  I dunno marketing: I'm a okay . marketing:  the main  function of remote control is to have something in the hand project manager: In the hand . marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog user interface: Yeah . marketing: if you want to put a speech recognition system f interface for that I think the T_V_ itself could have it . industrial designer: marketing:  we have some or something , different technology but project manager: This is it's user interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that  there should be a function , instead of choosing the ch T_V_ channel , there's a option you can choose , either T_V_ channels or or pr or the or the contain or the contents of the programme . industrial designer: Yeah , yeah it's it's a good idea it's a good idea project manager: industrial designer: but I I think that technically it would be  a little bit   more tricky to to achieve this than just to user interface: No . They they are they are they are available in X_M_L_ format or whatever the format . user interface: And then there's there are only six buttons for six categories , or sev seven . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . industrial designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to  navigate  through the Well channel programme or contents or in an easy way , so project manager: This is good idea . Yeah , so you don't have to display here , just display on the T_V_ screen , right ? industrial designer: Yeah in the dis display on the T_V_ screen user interface: Good idea . industrial designer: and just  with the with your remote control would just navigate through the f user interface: I think I think that will be revol revolutionary . project manager: industrial designer: user interface: Because all the T_V_  the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff user interface: Okay . project manager: So we have five minutes to user interface: Ah w w we have sometimes to use the white-board . project manager: Ah you can y you can you can use it if you so , can we industrial designer: user interface: Five minutes . marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of user interface: Okay . marketing: So , if you're watching a movie and suddenly there is a dark  some dark scene , the lights adapt themself . industrial designer: Oh right so user interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? project manager: Yeah . project manager: Be before before writing you can  sit and that says what we what we said user interface:  . So so the most functional des  the most important function is to ch choo buttons to choose the content . The user can choose w which one they want , right ? industrial designer: Yeah , by content or by channel , user interface: By content or by channel . user interface: Okay , so technically how the problems that how to do it is to how to get the content . industrial designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so user interface: Okay . And  industrial designer: I think that's the the things to do user interface: The main thing . user interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get  the funct this is the functional designer ? That's the first aspect . project manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects


project manager:  for the aim of this meeting now is to to make presentation about  the work for each one . user interface: project manager: And take the the decision about the the design and the functionality of the the remote control . project manager: and I think we don't need lighting adaptive , so the remote control should be only used for the the television . industrial designer: So  Well I have a PowerPoint pr presentation stored in my in my personal folder project manager: Here . project manager: industrial designer: Right , so  I will talk about the the w working design and user interface: F_ five . industrial designer: And  well I I will present my my first idea on how to build the our new remote control for television . So I think the first things to do is to define the hardware components neededs to achieve  what we want to do . user interface: industrial designer: So   I'm thin  I think  I I'll do a survey about what is  what is available on the market and what what is the the cheapest possible things we hav we can use . Then  I will try with the technical team to to build a prototype and to see  with  h how this little box would  look look like . user interface: industrial designer: And how an and we can  start troubleshooting first  com communication problems or things like that . user interface: industrial designer: And when we are ready with this first prototype I I think we can add some software functionalities on a programmable chip like browsing by content or  things like that . Okay so can you go down  So , wha what I think for now is we don't want to have a remote control w which is wired user interface: project manager: industrial designer: so  I think we u we can use a battery for the . And the communication with the T_V_ set is  made through  infrared communication So  this is the the schema of the o of the future  remote controls user interface: Did you draw it ? marketing: project manager: Wow . industrial designer: so  you can you can see the components ,  battery and  the two chips goes to the infrared  connection to the T_V_ set . industrial designer: The one on top is for the  well the functionali the functionalities user interface: marketing: One is a communication . industrial designer: and the the th red  sorry the green one is is to well , putting things together ,  f transform the data into  qu into the format to to  to communicate with the T_V_ set . I think we should use a F_P_G_A_ for for the functionalities which is easy to to t user interface:  . What is F_P_G_A_ ? industrial designer: It's field programmable  something array . user interface: So why's it how is it different from the Bluetooth ? industrial designer: Well ,  a F_P_G_A_ is just a chip you can  you can pr programme it  wi with wh whatever you want . industrial designer: And  well the Bluetooth chip is just responsible to  make the communication  between  the two devices .  So this are the they have to work together ? Or ? Do they have to work together or two separate choice industrial designer: No . marketing: Or it's something like isn't hardware the first one ? And the second one is for the software . marketing: Okay , and how about the battery power ?  you mean that battery would be somewhere there and the remote contro the power to the battery comes through infrared ? industrial designer:  no no no no , I think  we have  to to  have  embedded  b batteries in in the project manager: . user interface: industrial designer: And  I I don't think it will need  very  much power to make it run , so user interface:  . user interface: Because you are using because you are using Bluetooth , if some people have P_D_A_ they can use their P_D_A_ to control the T_V_ if they want to , right ? industrial designer: That's a good idea . marketing: project manager: Ma industrial designer: Also , but but I I I think  the the goal is to sell our remote control . So the the purpose is to to find  the important questions to ask is what effect should the apparatus have . user interface: and  and I found that  the function of remote control is to send messages to television set . user interface: For example switch on , switch off , switch the next channel and so on and so on . marketing: G user interface: So I found two very good prototypes for for this interface from our competitors industrial designer: user interface: so can you industrial designer: project manager: This are usual functionality . industrial designer: user interface: But then  loo but then I found if you look at you see on the left one there are too many buttons industrial designer: project manager: And they are small . O on the right I tried to play with the problem is that  if I have hundred channels I have  I have to choo press the other button to choose the hundred channels and I have to compose the number industrial designer: Yeah . And then I I look at the user manual they are a hundred pages thick , so we don't want that . You can navigate on T_V_ screen and we can the user's preference and we need to have the T_V_ connected to internet so we end in order to access the T_V_ programmes by X_M_L_ and we need some to do some preprocessing . From the technical aspect , the processing should be done on the T_V_ set than on the on the remote controller , right ? industrial designer: user interface: And then we the speech recognition as  Harry says we may just put in we may K_I_V_ . project manager: What do you mean by the pa pa processing will be done on the T_V_ user interface: Yeah , all the processing is done the T_V_ is a compu has some processing power the project manager: than the industrial designer: So we have to t project manager: So we should have specific T_V_ ? Or ? We can use this . project manager: Yeah , we don't marketing: user interface: Yeah because are you just wondering what controller okay . industrial designer: I think there there is there is al there there is a a technology like show view who is already available on most of the T_V_ set on recorders or thing like that user interface: Yeah . industrial designer: and we can try t to get this information on to the remote control to to do the processing on the remote control because user interface: Okay . user interface: So i the processing on on the remote controller project manager: Yeah , user interface: so it can u be used in any T_V_ , any conventional T_V_ sets ? project manager: we . project manager: Keep the navigation industrial designer: We d we don't we we don't need really much buttons to i if we have a screen to navigate on on the T_V_ so  project manager: but user interface: Yeah . industrial designer: It's easy to build , user interface: industrial designer: it does not consume much power . marketing: Oh , but you have a catch there ,  assume that  if you want to go to if you are watching channel two and if you want to go to channel ninety nine , then . user interface: industrial designer: Well , then y you you go to the main menu and  you have  go to channel user interface:  . No , because you choose by channel , so you choose by T_V_ program industrial designer: Yeah . industrial designer: but  I I think i i if you if you want to to make  well a a big jump but  well you you have to to have a a a device when you could you could marketing: But project manager: So you are user interface: Ah . user interface: A mouse or industrial designer: Well , not a mouse but  something that that says more clearly that  right , left , up , down , user interface: Yeah . industrial designer: well , the to have the ability to to to write something to the navigator , maybe directly , or marketing:    . So it'll beep if you wanna find it marketing: too small that it goes under the sofa and we can't find it . project manager: user interface: you just  shout y h just it just has to re respond to you when you look for the device . user interface: And responds to you , and industrial designer: marketing: Yeah , that's right . marketing: Okay , after having the inputs from industrial design and user interface , I think most of the points which I want to are already covered here . user interface: marketing: And to find the most interesting features what the users would be interested , then what we have done is we have put a feedback forms in all the magazines , and the users send the feedbacks , and based on that These are the findings which we got and yeah adding of a speech interface is always good for a T_V_ remote but the technology We already know that as discussed earlier industrial designer: Well I I think it will be a , yes , a bit complicated to  make a speech recognisers runs on the small  ts user interface: project manager: marketing: An it does how feasible it is . I if you just recognise  numbers is a limited you have limited vocabulary marketing: Oh we can put an limited vocabulary as in the mobile phones . industrial designer: And this can allow to choose the the program , for instance without  adding  buttons user interface: Yeah . And of course most of the people are interested in if it's less expensive , project manager: marketing: so this is an important criteria here is user interface: But project manager: But do you think what they sug suggested s possibility . user interface: I no I I think that  i if we go for quality people may tolerate for high quality and of course comes with  reasonable cost . marketing: user interface: Maybe not less , but they may be willing to pay little bit more for comfort , marketing: Little bit more if it's with extra features . industrial designer: Well ,  project manager: There is in the marketing: for a lazy guys they could say nine and the nine channel comes . industrial designer: marketing: Or they say movie name or I don't go for movie names but only for the numbers on the channel , or volume up , volume down , brightness , contrast . industrial designer: we we just have to find a mean how to to add a m a a a microphone or  well yes a microphone into the the remote control , so marketing: I think user interface: industrial designer: I well project manager: I think i industrial designer: it will be alright . project manager: What about lighting adaptive options ? marketing: Yeah as discussed in the earlier meeting , but I think  not much people are really interested in this point if it's not really required . user interface: So you need s special T_V_ sets to do that ? Or it's it's done via this remote controller ? It's very complex . marketing:  industrial designer: Yeah , I think it's a bit complex too user interface: marketing:  yeah , it's for the  industrial design and users interface designers to decide if it's going to be working or not . industrial designer: For our next product , our new T_V_ set with  automatical  sound adjustment light marketing: I think project manager: user interface: Yeah , then we can conclude that . So any things to to discuss ? Or any suggestions ? user interface: marketing: I think as I discussed th that four points would be good for  marketing . And regarding the teletext  these are the subtitl these are the text information which you got on the televisions . marketing: And  if you are a French guy watching an English movie you would like to have it in French . industrial designer: marketing: So , the remote it should have some it should give me some flexibility of choosing the ch languages . industrial designer: Yeah , but well what about the the new project's requirement ? I I I think we should give up with teletext , no ? project manager: I think we we can we is the . Well , so maybe we we can j we can already think  about a way to to access the internet via the television . industrial designer: Because if user interface: Using the T_V_ to access the internet ? Or what ? I didn't quite understand industrial designer: Yeah , but  we can think that in a few years there will be T_V_ set that can access the internet . industrial designer: So it's a good idea if i i if we i if if we  think about how to to to build up our remote  control w with this functionality in a w which will c which will come in a few years . industrial designer: So if we already have it in our remote control project manager: So you have to anticipate the the future ? industrial designer: Yeah . industrial designer: well , not not to implement it , but to well , to find a way to to add to add this functionality in a yeah , in an in an easy manner , if is possible


industrial designer: project manager:  so in the last meeting we have discussed the functional design and now we will talk about the conceptual design . industrial designer: Okay so I think I will do my presentation on the components concept so can you please  open  I'm participant two . project manager: industrial designer: Okay so  the first thing  I have done is to to made a review together with the  manufactural  department and have which components was  available to build a remote control . So for energy sources we have we have to choose between the solar energy , hand dynamo and  kinetic  well  kinetic  technique to to store the energy . user interface: marketing: industrial designer: We also  we also can put a regular battery in the in the remote control . But if we use battery industrial designer: Yeah b  f well  I meant  by by battery I meant  I will not have a  a wire between the remote control and the energy source but  I didn't fou we didn't decide yet which kind of battery we will put inside the the remote . But  well it's not a a re  well a real issue for the from the technical  point of view . Concerning the interface  we can we can put  just simple buttons or scrolls or buttons  much more complicated , but it also requires that the chip to process the button is more complicated so . So what I have f found is that I think basic battery or kinetic  energy  collection is the is the better way to provide energy because I think solar energy wi won't work in a cluttered   environment . For the case  well  I think that  titanium is  is a good choice because it's trendy and it's  it's  well it's modern and  user are are are  will be  very happy to have a a a nice remote . For the interface  I think that we can ach achieve  all the desired functionalities by s just  using  rubber buttons , simple buttons and th thus this allow to use a regular chip that are  well cheaper . user interface: What is this single curved what does it mean ? industrial designer: Well   i i it's  it's the the shape of the  of the remote . user interface: So it's it's not industrial designer: You you will have the well  the the curve will fit into your hand when you grab the user interface: Yo l yeah . And the battery , is it kind of a rechargeable or it doesn't matter ? industrial designer: Yeah the  that's the point . The kinetic one is  y you can recharge  by the  user interface: That that's what it means by kinetic . industrial designer: Yeah and by well by just by moving the ar  your arm the  well the remote will  accumulate energy . industrial designer: But I d I don't know it's if it is feasible because I don't know if yet if if the user will move enough to provide the remote  all the necessary energy . We we might check with our R_ and D_ department to see if they have this product ready for market . Wha industrial designer: So  you're right we can  see in our  R_ and D_  if the kinetic metal is sufficient to provide enough energy . industrial designer: Oh yeah user interface: industrial designer: I take care , it's all right . user interface: So the titanium case is the normal case that I'll show you some pictures that I have and you tell me whether they are titanium case or not . There's another point I want to make , is that the  well you've seen them I le na my presentation that  I point out some why buttons are not the  not the only ways you can use Yeah . So the user interface is  i it uses the aspect  of a computer system , a programme which can be seen or heard or otherwise perceived by the human user project manager: user interface: and the commands and mechanism the user uses to control its operation and input data . So you s this gives you the ways to input data and we have  we are more we emphasise more on the graphical user interface here . The idea is to represent buttons as figures , diagrams , symbols and on so you you can easily when you look at the symbols you understand what it is doing . user interface: So some people are propose voice recognition and so ah by the way I receive an email from the from one our departments saying that the voice recognition has been used in the coffee machine for this by a company industrial designer: user interface: when you tell the you say good morning coffee machine and the machine are reply to you . user interface: And it seems like this voice recognition technology is ready to be used so we might consider that , supposedly .  so somebody some people use  some people use a spinning wheel th with the L_C_ display so instead of using the  buttons you have a L_C_D_ screen and then there you can u you can use that as buttons , you can use that as real so so that could be an option as well . So s basically this deals with special users , children , handicapped people , old people , and   and prog basically they are programmable , specially for children . And then they also secure  covers , to protect  secure and hidden programming and battery covers that will protect your settings . I'm just saying that the currently in the market there are there are control there are remote controllers f customisable for different people . So the adults might wanna have a key to lock that to pr so children will not touch the button inside . But for our product we don't need a big one because you have voice recognition e eventually with use . industrial designer: user interface: T_V_ remote controller where are you ? project manager: user interface: And then , he will beeps and to say that I am here , for example . industrial designer: project manager: We should include speech synthesis in this case , no ? user interface: Is it possible ? industrial designer: Yeah . user interface:  ? industrial designer: Yeah but  as Norman say if  there is  already a commercial product available who t who do this we we can check  to integrate it i into our  new remote control . And  , this is another one where you can  the the the part that's a V_ standing for the volume . But you the see that in the V_ , the V_ appears to be the down arrow on the top on the top up arrow if you project manager: user interface: up arrow there's a V_ like as as if it's turning down so it's confusing interface , so I wanna avoid this kind of thing in the design . user interface: And here are is  here is a s short summary that I summary that I compiled after the findings I found . Big buttons are convenient , voice recognition helps , push buttons , scroll buttons , spinning wheels can be used as navigation tools . user interface: And basically  industrial designer: Well I I think you it's it's it's fine you have  reviewed all all the possibilities user interface: Yeah . industrial designer: but   well  i if we consider that  the user interface is displayed on the T_V_ screen I don't think we nee  we need much buttons in the remote project manager: user interface: industrial designer: since we we just have to navigate and to have a okay or enter key or things like that , user interface: Yeah . project manager: Or maybe we can include the user manual in the in the remote control and we should have just a button like help and you say  and you ik you press the button help and maybe you see the the user m might in the in the T_V_ . So wi marketing: But people are often enough looking at the help , project manager: If the if marketing: once they see the help button they say oh this is a complicated stuff . industrial designer: But  wel well I think project manager: It's just for user customizable , for kids or old people . project manager: So marketing:  it just showed us the remote with an cap which could be used for kids and if you remove the project manager: So it's the same marketing: Same remote with some project manager: Can be used by both kids and old people . Well  what I s propose is that  you know a remote controller , i it could be a cube , industrial designer: user interface: is  a small device that  looks like a cube and maybe you can just change the  the buttons , if you ch turn one side you get one one buttons , you turn the other side you get the other buttons , so for maybe new generation people who get used to the computer they want lots of controls . project manager: Maybe for kids , kids they like  t no l they like to user interface: Small industrial designer:  well . project manager: marketing: So we just made an marketing survey of what people need from our remotes and how it could be special from the other remotes . So seventy percent of the users , they find their remote controls very ugly , they don't find it pleasant to use in the size or usage or anything . And eighty percent of the people they are always l  they are willing to spend more money if the remote control would look fancy . marketing: so the rest of the ninety percent of the buttons they're not used most of the times . Most of fifty percent of the time the remote controls are lost somewhere in the room and people are always searching for them rather than watching the T_V_ . marketing: So they're frustrated a lot user interface: marketing: And  if the remote control is too complicated it takes much time to learn the functionality of it . marketing: So you can just see the percentage , fifty percent people they responded that they always lose their remotes and thirty four percent they say that it's quite difficult to learn if it's too complex . marketing: So keeping in view all these findings and the frustrations I think this should be the solution for them . industrial designer: Well  w well I I I don't really see the advantage of having  L_C_D_ on the on the remote control if we have a a a big screen and  display on the screen . industrial designer: It's marketing: - ? industrial designer: yeah of course it's fancy trendy and so on but it's it's expensive to produce and it's not really marketing:  as our survey says that people are willing to pay more if their remotes are fancy . marketing: So if we have a L_C_D_ on the remote , rather than looking onto the T_V_ you just look into a remote and navigate it . The thing marketing: We just play around industrial designer: Yeah but when you play with the iPod you don't have a big screen in front of you , s project manager: You can use this screen instead of the big se screen , user interface: Yeah . user interface: If you re-use the existing screen , we element eliminate the L_C_D_ , after all the L_C_D_ just to display project manager:  . user interface: and if you have the colourful screen you can make the display colourful , fancy , as fancy as the one on the L_C_D_ , marketing: Yeah . marketing: So industrial designer: So I th I I well I think we we can focus on the  on the fancy look on the  user interface: Yeah . industrial designer: but well I think L_C_D_ will  will  make us spend a lot of money for not so big results . So i is marketing:  yeah we have  project manager: user interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again . project manager: industrial designer: user interface:  maybe you can find out the price and tell us next time . industrial designer: And marketing: And it's always good to have an voice recognition for the remote controls . marketing: the scroll button , from the survey we never see that people would like to have some scrolling button . Yeah I think that marketing: Because they they just they're just frightened to use the scrollings or help button . industrial designer: Yeah I I I think that  well  as we have seen in the in the presentation  well  about   fifty percent of the of the percent n choose the button user interface: Don't use the buttons . But project manager: But they are just less used compar marketing: They're not used much . industrial designer: But the  the thing is is i is that we can add a functionality on the on the T_V_ screen user interface: Yeah . industrial designer: and then you choose with the with the button to well you navigate user interface: Yeah , yeah . industrial designer: and you project manager: Or maybe we can u  or maybe we can  make this the ten percent of button more bigger than the others . marketing: industrial designer: But if i i if we if we could have a a a display  g a user interface that is very complete on the T_V_ screen I think that just five buttons are sufficient , user interface: Yep . marketing: Or it could be like this , as the people say , if they have a L_C_D_ on the remote not on the television . Because when you have the L_C_D_ onto the television screen you miss the picture in the background , we are most focused on the commands . industrial designer: Yeah but marketing: So if you have then L_C_D_ in the remote , you just have a menu , and increasing and lower these signs here to change the programs and this menu when you press the menu , in the L_C_D_ displays as you go on pressing the menu it faster displays volume , then the program , then the brightness , contrast and all the stuff . industrial designer: Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screen marketing: And accordingly you can just increase or decrease . industrial designer: so i i it's not really worth to get to have the image if you don't look at , so . project manager: And I think it's increases the cost of the the remote control if you use L_C_D_ . user interface: I think that there's no contradiction here , because if there are few buttons , you don't have to look at your your controller any more because you know where the buttons are , so if you wanna control the screen d sh sharpness you just say sharpness industrial designer: Yeah . user interface: and then you t turn you just press lef increase or decrease button industrial designer: user interface: and the same for the volume and the channel , marketing: Yeah . user interface: if you had the speech recognition there you just shout your channel , just tell your channel and then you don't even have to look at the butto at the controller so finally that wil eliminates the the need for L_C_D_ , marketing: Okay . user interface: with the help of speech recogniser you can marketing: better if we could just check all the cost with L_C_D_ user interface: Yeah . industrial designer: Well so we we can think about a well a a vocal command like  find user interface:  . industrial designer: and when the remote control  hears fine well yeah just  to make him beep or t project manager: You will listen to a peep , special peep . marketing:  it's always boring to change the batteries of the remotes control , user interface:  . marketing: so we have some one charger there and whenever we don't use the remote control we put it in the charger . marketing: And when we're using that t remote and if we misplace somewhere , in the charger we have a small button , and just by pressing the button in the charger the  remote control beeps , wherever it is . marketing:  it doe it also doesn't require a voice command , project manager: But you don't you don't have to move the the charger . user interface: That we can what we can do is we can program a function whereby when you press the switch off T_V_ button , the off button , the remote there be s  instruction on the screen , please charge charge me . user interface: because  every time you're off the computer the T_V_ you are asked the the command the T_V_ com remote controller would tell you to put it back to where to the charger . user interface: So it's it's  it's all about strategy , y marketing: And of course the final point is a fancy look . marketing: As we have seen earlier the remotes which were displayed by Norman they weren't fancy , user interface:  . marketing: I think we should have something it industrial designer: Well the last one with the  yeah with the two parts was  original , so user interface: With  two two two parts controller . marketing:       you see if it's like that even a kid who wants to have a control he could just plug it and use it , you can't avoid him . marketing: So just by pressing the button with some code , you t you put a lock onto the remote , so that he can't use even user interface:  . industrial designer: Well we can think about  having  on the on the on the user interface when you switch on the T_V_ you can  well write a code or choose a category , if it is kids ,  things like that . project manager: Or maybe you have to to show some specific programmes for kids and then just just yeah just push  kids button so it's automatically user interface:  . marketing: I think these other four points they're the market demands and so it's for the user interface design and industrial design to just think industrial designer: So for  project manager: Yeah . So for my part I will check the prices the  the prices difference  of what to use , where to use , and s  and so on . marketing: Yeah I think it should be clearer for us in the next meeting that th  these could be included . I think we need to define also a s the set of vocabularies for the speech recogniser industrial designer: Yeah . user interface: because  if you want  say we can sort by channels or sort by T_V_ programs , you have to decide a category of vocabularies for them . user interface: but if name the channel by by name industrial designer: Well I think we can we can have just numbers for channels and you can say to your remote control like  sports and then on the T_V_ you have a list with with   well with sports program playing now user interface:  . You see  if you have a voice commands and you are s you are watching a score on  basketball score or something , and if the score comes twenty four thirty five , you've just say twenty five project manager: Yeah it's yeah . marketing: So I think there should be a prefix to some numbers industrial designer: Well but well e every possible word  has a probability to come about of the T_V_ so . marketing:  the the you just check all the probability that saying T_V_ twenty five and just ordinary twenty five . marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percent user interface:  . marketing: and T_V_ twenty five I dunno it will be round about one or two percent . user interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers . user interface: You say numbe channel number five of the T_V_ correspond to something else in the channel . user interface:  ? project manager: Because you have to s t  a ch user interface: Well , it's convenient for the user . marketing: Then project manager: Or maybe the user can create his own vocabulary , user interface: The    . user interface: I I think that I have   I think there's another way you can do is that  you can  if when the user ch press a button to choose the channel for example , then what you can do is that the you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel , so let's say it's a four by four matrix of the images , so now what you do is f looking at the all the sixteen channels available at one time , you just use the control button  , you just you you just choose the the option you want marketing: Yeah , the . Just you have  in the beginning you have  t you have to train you have to create the vocabulary by yourself . industrial designer: Well I  I also project manager: By associating each channel with the name or industrial designer: I I also think about  another problem , if if there is  more than one person who is watching T_V_ project manager: And for each one has his own . user interface: industrial designer: the s well the the speech  r recogniser should be able to distinguish between the two . industrial designer: Because  I remember when I was a young child with my sister we yeah we always want to w to watch different emission at the at the same time user interface:  . project manager: Or you have to s user interface: Yeah , I wanna watch this , I wanna watch that . industrial designer: so it's a pr it could be a problem if  if well if someone passes by when you are watching T_V_ and say oh T_V_ thirty and just run , s user interface:  . If we are using the television in the different environments , say in the factories or in the shops where there is a lot of noise and this voice commands if they fail to work , that would bring a bad name bad  reputation for our company . marketing: So I think we should specify some pre-requirements if we want to use a voice commands , say that it should be used in an silent homely environment or s something . industrial designer: Yeah that's well I think that's a good  a good option because it's simple and  simple to implement also , so . industrial designer: marketing: Oh it came there on three minutes back so we are I think we can just press the okay


industrial designer: project manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . And  so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . industrial designer: You can  choose the direction and if you just push on it it's considered like a enter function . industrial designer: You have on the  on the side here the microphone for the for the speech recognition system here . user interface: industrial designer: And here the the switch that control if you want project manager: Why you why you you put it in the the side ? industrial designer: Well I I I think  it's the project manager: It's not a good place maybe . industrial designer: Yeah but user interface: No i i it's the all around camer  microphone isn't it . marketing: Is it an only a single mic or a microphone array ? industrial designer: Well so it's a microphone array . industrial designer: No user interface: Yeah industrial designer: it's just a single microphone , and you I I think  we we put it here because I think when you when you are browsing your L_C_D_ you will be close to user interface:  . industrial designer: well it's better to to to place it here th than here , for instance . industrial designer: And here is a little switch that control if you want the the speaker  recognition system to  to be on or off . project manager: How much does it cost this one ? industrial designer: Well this this prototype is  made for about  well fi fi fifteen fifteen dollars user interface: For the project manager: Fifteen dollars ? user interface: Yeah . industrial designer: fifteen dollars , project manager: Ah it's above it's above the budget . industrial designer: but  well it's not it's not  yeah , but  it's just a prototype and if we  if we optimises the  the  voila . project manager: How many b battery is there ? industrial designer: How many , excuse me ? project manager: Battery . industrial designer: Well  f battery , we use  about  user interface: Is it n the two A_A_s batteries in it . industrial designer: Yeah and you just project manager: So one one battery ? industrial designer: On  yeah one battery . industrial designer: marketing: user interface: You just n  marketing: Now what is the whole day rating for that ? industrial designer: The excuse me ? marketing: Whole day's rating . user interface: marketing: What type of battery ? industrial designer: Oh yeah it's just a r  simple battery a rechargeable  user interface: Yeah yeah . industrial designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger user interface: Yeah . industrial designer: Then the next time you pick it , oh project manager: industrial designer: it works . user interface: I forgot to tell you there is only a single button there , b this button industrial designer: Yeah just explain the button  Norman . This button is like the mouse is like a joystick , industrial designer: user interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . industrial designer: user interface: You can move up , down , left , right , or you can do a swing . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . marketing: And the L_C_D_ is this one , on the remote ? user interface: Yeah . industrial designer: project manager: I think it's not a good idea because after maybe one or two months of function is getting destroyed . project manager: industrial designer: Yeah it's project manager: industrial designer: So we have the the second version also with the different  button configuration . marketing: industrial designer: So basically th it's the same  marketing: -huh and also the switch . user interface: marketing: And I think you forgot a point here to have an button to find the charger , user interface: Oh no marketing: because that's a major that's a user interface: th actually th we'll come to that point in our industrial designer: Yeah it's it's it's embed in the  speech recognition system . marketing: Okay industrial designer: So marketing: and if you disable speech recognition system then ? user interface: W w I'll I'll come to that point later on . user interface: Th they either these with the  the the charger any project manager: With the remote control . project manager: Okay so the price of the charger included in the user interface:  it's a standard module so you should get it for a cheap price  . user interface: It's that same charger that you can use for the hand-phone but  again depends on the types . I think we have to investigate more on that , but project manager: The price should be below twelve and a half Euro . Yeah project manager: Well that's so user interface: but as the Marketing Manager says , people is willing to people are willing to pay more for good design . project manager: We have we have just marketing: Yeah people are willing to pay more , user interface: industrial designer: marketing: but the company is not willing to invest more at the moment . project manager: And the price of production user interface: industrial designer: Alright please  go on Norman with the special features . marketing: Or  user interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , marketing: user interface: so is  modular . user interface: Yeah yeah , project manager: user interface: for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , marketing: Something like customised . industrial designer: user interface: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . industrial designer: You also have the the the two other modules for the parental control project manager: But user interface:  yeah yeah you should present that . industrial designer: that that you ca you can add up to the to your remote control marketing: And this is other one ? user interface: industrial designer: i i if you  if you want to to have more more power on what you do , and  which channel you want to choose and so on . industrial designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , marketing:     . industrial designer: they just plug in it user interface: Yeah industrial designer: and they can have all the control they want here . industrial designer: We also have this module for  old people with big buttons , clearly labelled , user interface:  . Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the  the same powerful functionalities . So that's the best idea , the cond that that's our  an innovation   i in this  design here . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here oop industrial designer: user interface: it's very robust , it doesn't break and the material , what's the material again ? industrial designer: The titanium project manager: Titanium . industrial designer: and so it's very  user interface: Again  and the battery life is  is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . user interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then  y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ and you the you t you turn off the T_V_ ,  and then there's this message coming out that  please put that back to the charger , so so that's the or is it marketing: Okay . Yeah and  And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define marketing:     . user interface: so sorry ? project manager: industrial designer: marketing: user interface: And then  because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . project manager: What what's user interface: Maybe we can improve more on the design but project manager: Maybe yeah . industrial designer: project manager: What's the price to p to produce ? user interface:  this is the industrial designer: Well so the price to produce For  the simplest one , say we start from four dollars to produce such a device . project manager: With with with the charge ? industrial designer:  it's about it The without without the charger marketing: With the charger ? project manager: Okay . user interface: Yeah industrial designer: it's about  well two dollars to produce  the microphone and speech recognition systems . user interface: industrial designer: Two dollars for the  for the add-on modules , and finally three dollars for the charger . So if you  sum up  everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . industrial designer: so the total cost if you if you want all the fuct functionalities will be about  fifteen dollars . project manager: No it's industrial designer: But it's just if you want all functionalities . user interface: marketing: Yeah it's a nice input project manager: We marketing: but we have an other inputs from the l public demands . project manager: marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu user interface: Yeah . user interface: marketing: So the marketing made an evaluation criteria and these were some of the findings , and  in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and  very handy to hold . user interface: marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . industrial designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen   with just four buttons . marketing: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . user interface: But the the problem is that  is it robust to mishandling ? industrial designer: Okay . user interface: We have you should find a material that is robust at the same time spongy . user interface: marketing: So these are the f  three criteria on which we are going to build our remote . marketing: say that we have a seven point scale , from one to seven , user interface: industrial designer: marketing: So now you have with L_C_D_ and without L_C_D_ , user interface:  . marketing: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks  it doesn't look much fancy , then you could just tell me seven . So user interface: So marketing: We can make our study on this and user interface: so is the e evaluation depending on us or other users ? marketing: No no we have you have designed two products now , project manager: Yeah . user interface: But who will give the scoring  we ourself or or a third party ? project manager: You . marketing: According to you , no according to you designers , how will feel does it  with L_C_D_ and without L_C_D_ ? user interface:  . marketing: D is it very fancy or doesn't look much fancy ? industrial designer: Well it doesn't look much fancy I'll I'll say three or four . marketing: And you both agree for that ? project manager: And you ? user interface: I think we can improve on the design . It's it it project manager: user interface:  we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . marketing: So I take three on with L_C_D_ ? industrial designer: Yeah a three . marketing: So without L_C_D_ how would you rate it ? user interface: Yeah . I think it's it's  more easy to make f fancy things when it's not complicated marketing: Four . industrial designer: so removing the L_C_D_  gives us a li more liberty to to have a fancy look . industrial designer: Well it's it's the same for both so I will give a five , six . marketing: Five with L_C_D_ and user interface: industrial designer: Well five also  Norman please . user interface: Yeah project manager:  user interface: from the innovation aspect I feel that  what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that  the retrieval of T_V_ programmes by content , because  that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've  A lot of functionalities . user interface: So that is  that is  for both th marketing: So without L_C_D_ ? user interface: Our gi I think that the our our product is  has the best in all well this is a biased judgement industrial designer: user interface: because we designed them . marketing: No no according to design aspect we want to know how would you feel the innovativeness ? user interface: Yeah . marketing: And without L_C_D_ ? industrial designer:  for both it's the the same innovations . So I there is high innovativeness included if you make it with L_C_D_ y industrial designer: Yeah . user interface:    there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? marketing: So we can't go project manager: industrial designer: Talk about user interface: We haven't really  determined what are actually actually project manager: marketing:  that what you are sayin that's what the design user interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? industrial designer: marketing: No it's like this , project manager: marketing:  on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . Yeah but industrial designer: Yeah project manager: But industrial designer: but you have the same programme on the T_V_ screen . marketing: No on the T_V_ you don't it doesn't display on the T_V_ now . industrial designer: If you have the L_C_D_ , but if n marketing: L_C_D_ ? Then  there is no meaning in having it on the T_V_ . marketing: Or then again you have a channels , volume and all the stuff and what a user interface: But you cannot display all on a L_C_D_ . marketing:  that depends upon your design , so user interface: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , marketing:  user interface: we give what the customer  wants , right . user interface: marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? user interface: industrial designer: Well I think both are really easy to use because there are few button buttons , user interface: Yeah industrial designer: and  well t p the menu are clear , well-organised , so user interface: Yeah . industrial designer: Well with little knowing of the technology you can you can easily use the product user interface: industrial designer: so I will give a six for the easy to use . user interface: Yeah I think project manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . project manager: Because that's with L_C_D_ just will increase the price , marketing: Yeah . project manager: and I thi i they have the same rate so without L_C_D_ it will be user interface: Yeah . marketing: Or we can just go back to the previous slide  where we ha we have a few updates . S industrial designer: And  if the the well if we have less technology we have more liberty to  for the shape and  things like that so marketing: Yeah that's right . For kids they want simply the s similarit for the old people they want simplicity , marketing: Yeah yeah that's right .  we can ha have build a more complex design if if they want it , but but  what I'm trying to say here is that the  we have different sets of buttons for different kinds of people . marketing: So without L_C_D_ I just take it five ? project manager: user interface: W  marketing: Or you want it to be six ? user interface: I think it's the same . industrial designer: Yes as you say , with better  project manager: Without L_C_D_ . marketing: S s oh I think it's better to have this without L_C_D_ . marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , user interface: Yeah . industrial designer: Yes and to give us more liberty to have a fancy look so user interface: Yeah . industrial designer: so let's go back to our laboratory and user interface: To improve on the design . project manager: what about the integration of speech recognition ? user interface: Huh ? The speech recogniser is a add-on module . industrial designer: It's optional yeah , since well according to this study  people more likes more to have a spongy  remote control than project manager: I think it will be I think i user interface: marketing: Yeah . project manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these  marketing: Yeah , but  if you have an add-ons , the kids may just  hide the parental module project manager: Yeah . project manager: Or maybe parents they can for forget where they put it or , industrial designer: project manager: so mayb better if you have all this in the same marketing: In the same set , yeah , project manager: marketing: and and individual buttons to make them work . user interface: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . I don't know , project manager: So you mean that even if these modules will be will be functional  will be optional . user interface: what do you think  ? Yes exa what do you think , I don't know . project manager:  marketing:  how to how to how to make a marketing survey that  how many married couple or how many couples have a T_V_ user interface: Yeah . But the the question is n does those modularity increase the production cost or decrease the production cost ? project manager: I think it inc increase . industrial designer: Oh no , project manager: industrial designer: because if you if you add  something well yeah maybe because it's three different pieces  to to to build but project manager:  . industrial designer: Yeah yeah yeah user interface: industrial designer: it's I think it's cheaper if you if you already built the all the functionalities  on the same module , but  user interface:  . marketing: On the same P_C_B_ user interface: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , industrial designer: Yeah . user interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . industrial designer: user interface: We're not trying to follow the Microsoft and we don't want to the m project manager: marketing: Updates and we sell it . industrial designer: user interface: Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? project manager: industrial designer: Yeah . marketing: And  what's the idea about  the shape of the remote controls ? industrial designer: Well so marketing:  can they be made into a fruit and vegetable types ? industrial designer: Yeah yeah marketing: Do you require different types of P_C_B_s and industrial designer: I think we are yeah but we are also the  well the components will have to change because  we have to deal with the shape and  but I don't think it will  increase the cost too much so user interface:  . marketing: Or  it could be like this the P_C_B_ would be the same for all , but only the exterior  shape is different o for all . industrial designer:  well but it's a bit complicated to if if if you need machines to different machines to  ah well user interface: Yeah . For example the i the mobile phones nowaday , they sell different kinds of skin marketing: Yeah , yeah that's right . industrial designer: and then  add on skins and with with this  tex spongy texture  things like that . project manager: So industrial designer: So we finished the prototype  presentation if you have  something else to say . user interface: marketing: I think the Project Manager would be interested to look about the financial issues in making these models . We have to give answers so marketing: user interface: I suppose that you this criteria , is it ? project manager: Project evaluation . This room is a bit small , but industrial designer: project manager: user interface: but I think it's okay for us to work with . marketing: I feel it's fine , we know we don't need  I think it's okay . marketing:   what type of product would you think could we make this more interesting ? user interface:  we I I know something , we need more cakes , more biscuits on the table while we have meetings . industrial designer: Yeah and also more well  more seriously I think it's it's a good idea to have  clear clear points whenever we do a meeting marketing: user interface:  . industrial designer:  prior to the meeting to have  well a list with the points who will be discussed or things like that , but I think it's alright . marketing: And the evaluation was project manager: Without without L_C_D_ , without speech recognition , it will be simple . marketing: So project manager: Yeah free free coffee user interface: Alright then , we finished ? industrial designer: Okay . project manager: Yeah thank you for your work and marketing: Yeah thank you , thank you very much


And  I want to introduce myself ,  my name is  Shrida Daseri and  I'm a project manager for this new project which we are going to discuss now . And what you're  drawing ? user interface:  sure my name is Agnes and I'm an user usability user interface designer . So thanks for coming for the meeting first of all , and  we have a long time , just twenty-five minutes to discuss about  this project and the the project initiation . First of all I want to ask  Mister Ed about your  marketing plan and your product plan and  marketing: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product . We'll have to see on a through discussion on where we're gonna go from here and from with this . project manager: - but  do you already have like a functional design or a technical design or marketing:  for the moment not yet . project manager: Oh for the moment not yet , okay , but  what's what's your  do you have some project plan , something with you or marketing: Good question . No , this is like I said that we have to be discussed between all of us and we'll go from there . Okay , so  by when you think you can  give me some kind of  project plan , okay , a discussion with  marketing: Certainly by the next meeting .  Okay , so there's any questions or  first of all about  this project ? industrial designer: What is the goal of the project ? project manager:  the goal of the project I think maybe I'll  hand out to the Ed , okay , so to explain  what is the project because he's in the sales and the accounting . marketing: industrial designer: marketing: I'm in the sales I'm supposed to explain them what to do . We have to define exactly what our product is , from  project manager: Yes , so can you explain  what exactly the product is ? marketing: From what I had in mind we're supposed to be marketing coffee , is that right ? project manager: Oh I think  , if I'm not wrong , we're making the remote control . I had a first part of mine was to make a remote control for a new f remote control for television , and afterward I had a discussion about coffee so project manager: Yes . marketing: Something  visual that has something that will will draw people to buy the product , project manager: marketing: because I think everybody's experienced with  remote controls , and some remote controls are are worth  throwing out the window .  th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use , project manager: marketing: 'cause a lot of times  spend  half a day through the instruction book trying to figure out how to use it . project manager: And  what abo  Christine , what about your  the industrial design plan ? Are you have a design already on this product or  you're still working on the design ? industrial designer:  no , I I have not begun working on the design , project manager: industrial designer: and  I  I actually didn't know we were designing a remote control , I thought we were designing a new monitor .  the website I went to look at had some announcements about an introduction of a   some sort of a seven inch  monitor , and  I understood that that was the project goal . So  I'm glad I didn't d do any work  ahead of time because  I clearly didn't understand the project goal . industrial designer:  I just did s see that we were starting a new project together and there was going to be a four member team composed of these people , and  that's about  that's project manager: industrial designer: and I I read through the different steps , and what my responsibilities were relative to the steps . project manager: So  you'll be leading the team for your design team or how many members is working in the team , for the design ? industrial designer:  for the industrial design ? project manager: Yes . marketing: project manager: That's industrial designer:  because  , you know , you can  you can make it  you have different choices with different financial models . project manager: Yeah , but  before we talk about  the finance , okay ,  do you have some idea how we can  sell this product or project in the market and how much is going to benefit to the company and  of course it's to the individual also . industrial designer: Well , you know  , I kind of think that in general you have to do   y you have to have something that's very fashionable , that's  very attractive that  people see and recognize  its goal , and  they immediately wanna have it  have one of their own . So it would really would need to  something like the iPod would be good , seems to have caught on fairly well , project manager: industrial designer: so  d  you know , I don't care what it does , just so it looks cool . project manager: Okay , but   when you think you can give me like a kind of design on the functional design or the technical design ? industrial designer: Well ,  I've got a lot of other projects I'm doing right now  and so I'll have to wait and see how those  how those go . project manager: Yeah , but  I need something in the writing , so like  what's your functional design , what's your technical design , and  how many people you need for this project , and what's the time frame you're looking , okay , and what is the budget , maybe  initial budget you're looking , okay , and  how is going to the market , okay , industrial designer: project manager: so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan , okay , when are you going to introduce , okay , and by the time you introduce the product and  you know there there would be a competition , okay , so I need some kind of   the plan in the writing from you . Okay , and it's po industrial designer: And when would you like that ? project manager: B as soon as possible . industrial designer:  well if  if we have enough time  then d do you think  two weeks is a is close enough ? project manager: Yes I think  that would be good , because I need to go to the management and  tell them what we are going to do , and  what cost is , okay , and what's the time frame and what's the project plan , because  without any  documentations , I cannot go to the management and say , so we are going to do this and we need this much money , okay , so then it's it's difficult for me to say , okay , that's the reason I need  some kind of plan from you , initially , okay , then we can have the further discussion again . industrial designer:  are there other people who will be contributing to the plan ? project manager: Yes , of course , if you need some help ,  so let me know . So , who are the people you need  from the marketing or  the technical side or  the administration point of view , okay , to add in any documentation , or some technical point of view , industrial designer: project manager: so just let me know so I can  coordinate all the teams . And  Ed  so what's what do you think about  this  project for the remote control and d do you have some already planned something for your marketing strategy or  the sales strategy ? marketing: Well not yet other than  doing research and taking remote controls and looking what other companies have to do  , what they're building , their designs , their ideas , project manager:  . marketing: It should be a fairly large market because  the number of people that  the competition , project manager: marketing:  th I agree it has to be something it has to be something new , it has to be something that that draws people saying eh , I like this . Whether it works or not , they have to first say I like this , I like the design , and then it's gotta be simple to use . project manager: Yes , so what I  prefer maybe  you need to interact  more with the Christine , okay , because you know what she is going to do it , okay , and you know how to sell it . Okay , because  she is doing the design , but you are the core because you are in the marketing , okay , marketing: Yeah . project manager: so because you need to sell and you're the responsible for the all the money , the finance , okay , tomorrow . project manager: So , what I prefer , okay , so you need to interact with the Christine more and  within her team , okay , who is using the functional design or technical design , okay , marketing: project manager: and  you need to come up with some kind of plan , okay , how we are going to do the your sales plan , okay , th marketing: Do we already have a cost limit on this , th an idea of how much  we want to market this for , how much it's gonna sell for , project manager: Th That that's marketing: that's up that's up to us to decide , eh ? project manager: Yes , that's you have to decide , okay , so the best thing is you  both of  the Christine and you discuss with yourself , okay , and come up with the cost , and how we are going to compete in the market , okay , in the the technically , or in the sales wise , okay , the commercial wise , okay . Then  we have to design , okay , how long it will take the whole project , okay , how much is going to cost us , and how much we are going to benefit for the company . Okay , so I think it's  maybe if we can  give me some kind of your  the sales plan , okay , including the technical what  she's going to talk to you within the team , okay , then it will help me to discuss with the management for further , okay , and put it in the the proper project plan . Okay , and if you need  any coordination in between  compared to the maybe the some technical vendors or commercial vendors , okay , depends if you want to have some   marketing plan or technical plan , okay , so you let me know .  my job from what I understood was to look at the usability requirements and make sure that the product is usable , it's acceptable to the people who are gonna use it and look at the best ways to do that . user interface: So I think I'll have to interact with Christine and discuss with her , so that she's not designing something that my studies will show right off the bat that it's not going to work , project manager: Th Christine , yeah . Which is user interface: and so it's sort of it's a loop that feeds in , but I don't think necessarily that I'm in a coordinating position for it . Yeah , so basically you need to interact with Christine more , okay , for the user acceptability , okay , and the testing , okay , user interface: Yeah . project manager: then you will user interface: Which will also feed into the marketing , project manager: Yes . user interface: because depending on what users want , depends on how you sell it , what tag lines you attach to it , how you try to make it more attractive to users .  , and then I guess build the plan based on all of that , because I think you need to take all the factors into account . But what I request , okay , keep Ed in the loop , okay , in between your  meeting and Christine meeting , because  he should know what's happening . Okay and please please copy all the mails , okay , all the discussions to me , okay , so I need to submit to the management . user interface: So , the immediate next step is to start determining the functional design , or project manager: Yes . To come up with the functional design and  to discuss with Ed , okay , and how it's going to be work , and  first of all with your user acceptance , okay , how it looks like and how it's going to be work in the market , okay , user interface: industrial designer: Would you mind  at the conclusion of our meeting could could you send us a copy of your slides ? project manager: Yes , I will . project manager: I'll copy ,  le let us keep all the emails and all the copies , okay , share each other , okay , so you know everybody what's happening , okay ? user interface: Sure . project manager: And if anything you need anytime so please either you can call me , or just send me email , or  just come and  knock my door , okay , so I'm available here


Then  I'm going to talk about  the project management , what I'm going to do , and  , of course , I'm doing the project management and secretary both , okay , to take the minutes of the meeting . And I have come up with the management come with the new proposal , okay , and I have to discuss a few points on this .  the one is  the teletext becomes  outmoded , okay because if  because of the computer systems and the new technology . So we don't need to consider really about the teletext all in our new project design . And the third point , it's very very important to establish our  marketing or  corporate image , okay , with this new project or new product . So I will invite  Agnes , can you go to the third slide ? user interface: No , this is the third slide . user interface: Do you want the mouse , or do you want me to industrial designer: I'll do the notes . project manager: industrial designer: So  well I I figured  we should  identify some user requirements , and from my experience , I wanna  , and from research I did ,  the the device has to turn the television on and off the first time you press on the big button , you can't  can't have like  waffling on this point , you know . project manager: industrial designer: Really have It needs to be able y y have to be able to find it . So  , I also , since we have to establish our corporate image on the basis of this new product , thought we better look at things that are popular and  ex go beyond those , and , as I said in the first meeting ,  and then  we might wanna talk eventually about the materials that are appropriate to use in  in the construction , especially in the the  the outside of the product project manager: industrial designer: so that it gives the appearance , and it is reliable , and so forth . I did a little history on  the the  remote controls and when they were invented and so forth , so , I guess this guy Zenith  created the Flashmatic , which I kinda like the idea , 'cause it made me think of   maybe the remote control made a big flash when  you turn the T_V_ on and off , that might be interesting . And  so it was highly directional flash light that  you could turn the picture on and off , and the sound on and off , and change channels c so I think  those are still requirements we have today ,  fifty years later . industrial designer: And  it was really a pioneering innovation , but it was  sensitive to the sun , so that  it would get would start off by the you'd get it would easily cause  problems . So ,  I in addition to  looking at the   the functional requir so all these devices are examples of where   they represent examples that are available today which I think the one in the middle is r  really  something to keep in mind . And  it would  y you'd you could throw it at things if if the T_V_ didn't turn on and off , you could use it for something else . And since I'm not really  Industrial Designer , I didn't really know what to do with this slide . But  I just took some different  schematics and I put them into this , and I guess this is what a slide might look like if you were drawing a circuit board . So ,  personal preferences ,  user interface: industrial designer: I think we could  I I'm really thinking outside the box here , and I think that we should consider perhaps having an an an a a size  a remote control that changes in size depending on the user preference . user interface: industrial designer: So something that's very very flexible and inflatable and then you could shrink it . I think  it could either be you could go either one extreme , be very colourful , or you could make it clear , and  kind of blend in with things , so you didn't have to   have a problem with the th the decoration of the of the user's home .  I think  it needs to be waterproof , because  sometimes they fall into cups project manager: industrial designer: and , you know , it might be out by the swimming pool or something like that .  if you  mi one of one of my requirements was about needs t to tell you when it's done its job or not , because half the time , I keep pushing on the remote control , and I don't know if it's actually understood my message , so I think it should give you some sort of an oral cue . So , marketing: industrial designer: that's those are my f preferences , and that's my presentation . project manager: Yeah , let me  interrupt you  if you can add other facility , other feature , like  unbreakable . project manager: Okay , because  especially today , you know , you have the family and the kids , user interface: project manager: okay , and the kids throw it and they they play with their remotes and . Okay , so if you can add the feature , okay , for your  fabric whatever in your outline design okay , with unbreakable , okay , I think that will give a lot of advantage for our product , if I'm not wrong . project manager: Okay ,  thank you Christine , and   any questions or  clarifications , or any discussion on the functional design ? user interface: Do you have any preconceived ideas in terms of materials ? 'Cause , for example , in the unbreakable thing , doing something plastic would be harder , industrial designer:  . user interface: whereas having something like , I dunno , steel or titanium isn't really economically viable . industrial designer: No , I haven't really  I wanted feedback , I think we need to rate rank these , but we'll see what your  personal preferences are and your thoughts . industrial designer: you know , nobody told me how mu what our financial objective is , so  project manager: Yeah so industrial designer: It'd be hard to inflate something ou made out of titanium though . project manager: Yeah the the I'm sorry because  the last meeting we supposed to discuss about the financial thing . marketing: I don't know , project manager: Okay ,  marketing: I think verbally we can we can pretty much sell . project manager: I will I will send you a mail , okay ? The project may be the the project aim , okay . Okay , that maybe Eddie will talk to you about  how much  the price and  what's  how much its cost for the manufacturing and how much it's going to be we sell in the market . This remote control , okay , it can be for like universal , to use for any T_V_ . Okay , and it will be slim , okay , and  industrial designer: Not fat ? project manager: Not fat . But let's try it , okay , with the different  the designs , okay , the functional designs . project manager: Okay ? So any other questions ? marketing:  from her side , I don't think  there's too many more questions . Thank you Christine for  time being , marketing: If you can come to the project manager: so then  Ed , so can you tell about marketing: Okay , from the marketing yeah , from the marketing side , just to to give an idea what the management is looking for , I was looking for a a remote control to have a s user interface: S 'scuse me for one sec . marketing: I have a sales price of twenty-five Euro , with a production price of  twelve and a half Euro . For what  I think from what we're trying to find , we're tr we're looking for , I don't think that price is exactly in the market . marketing: I'll explain myself here now in the sense that  in a in the recent surveys ,  from the ages fr from fifteen to thirty-five , eighty percent are willing to spend more money for something as fancy as trendy . project manager: marketing: Twenty-five Euros ,  that's that's a preson reasonable price . Now if we're gonna take a risk , and push this up a bit , make it more expensive , project manager: Yep . But , I think  there's one other thing interesting two things that are interesting is that  from the fifteen to thirty-five year-old group , which always spends more money on trendy new things , speech recognition is requested . marketing: And we're talking between seventy-five to ninety percent of this group is willing to pay for speech recognition on a remote . That might be a possibility , even though it costs more , to be the first on the market to produce this . industrial designer: marketing: So maybe one word speech recognition commands , say remote , and there's a beep beep beep , and they can find it through , you know , ten tons of newspapers , magazines , whatever you have at home . project manager: marketing: But , in the cost that  the management is looking for , that's not gonna be possible . But if it's trendy , if it's fancy , it's got some colour to it , if it's very easy easy to use , if it's got simple remote speech remote  control , like I said , louder , softer , change channel , on , off , remote , it goes beep beep , I can find my my remote without spending half a day looking for it and getting all upset 'cause I can't turn the T_V_ on . So we're gonna have to look at it in a in this global idea , with the ideas of the industrial  design . So what do you think about  the design ? Do you think you can make it or  industrial designer: D  I'm sorry ? project manager: What do you think about  the design ,  what he was talking about of the speech recognition ? marketing: Speech recognition . industrial designer: So  might  we can perhaps  do it if the user is willing to spend some time in the training process ,  it could reduce th th  the overall  cost . And  so , maybe what we'll have to do is  add something where you can  recharge it wirelessly so that  y you know sen send power to it . So  or maybe  set it out in the sun and it  , you know , gets  , from the light ,  a a solar cell inside there user interface:  . user interface: It seems also like with the speech recognition , yeah , it's a great feature , but if you're watching T_V_ , there's a lot of ambient sound , and it's words . It's actual speech , so then you have to make sure that the speech recognizer is good enough to filter out the T_V_ speech , and the the user's speech . user interface: But if someone on the screen is saying the same thing , all of a sudden , you have someone in a movie saying off and your screen dies , because they've triggered the remote control and it's turned off your T_V_ . So , I think if we can find a speech recognizer that can handle those types of problems , then yeah , it'd be a really good marketing gimmick . marketing: Because tha w with speech recognition  th I'm not that good at that idea user interface: marketing: but th if it's a one-word recognition , 'cause I know with telephones and cars and things I've seen in the States , user interface: Yeah . marketing: Because I think s with speech recognition , if  the the remote or like the telephone it has a exact word that it has to hear . If somebody's speaking on the se the television , they're not gonna stop and say remote , user interface: No , I think it's a great idea if we can design it to to suit those requirements . No because I this is this is years ago in the United States where we're driving down and he said call home , and the telephone called immediately user interface: Yeah . project manager: Well , what I can  suggest to you , Christine , okay ,  if you need some  the technical feedback , or some training , okay , about  this facility , especially for the speech recognition , I can recommend you some companies like  Intel or I_B_M_ , okay , because they're already in this  speech recognition part , okay . Okay , and  if you want , I can coordinate , okay , to get some information , okay , and  you can  let me know , okay , so what kind of  the details you require okay , to add this feature in this project . And  we need to know how much is the timeframe you need to develop , apart from  what today . marketing: From from your side  , you're gonna have to go back the management and s be more s precise . marketing: a risk , take a risk on the market ? Something that's gonna cost more , but could very easily s make a boom in the market ? project manager: Yes . project manager: but end of the day , you're the sales guy , so I will come back and sit on your head because  you are going to give your sales projection , marketing: user interface: project manager: okay . It's  of course it's  good to  tell the management how much it's cost us marketing: And  , so I don't mind to convince , okay , the management to spend some more money on the project , okay , if you can make out of marketing: Obviously . project manager: Yes , okay I don't mind to convince the the management , user interface: project manager: okay . project manager: The management says , okay , so they they don't want certain facilities , which it's already worked , okay , they want something  new , okay . I think  like  speech recognit definitely they will agree , I don't think they'll say no for that , okay . So if you have any  new ideas , okay , for  your you can always come up and  you can tell me if you need any  s special , okay , coordination , okay , between any  technical companies , which you can  hide their technology backup , okay , for your  functional design or technical design , okay , then I am ready to do that . And  what's your comments about  user interface:  well , maybe if I go through my presentation , you can sort of see what the user perspective is , and how it ties into the other two comments . So , basically , the method that we usually use in the user interface design is that we need to look at what people like and what people don't like about existing products . And then , what the good ideas are , and what the bad ideas are , and why they're bad and good , which isn't always as obvious . We seem to have intuitions about why things are good or things are bad , but when you look , technically , at how it works , sometimes that's not the case . Then we need to decide what functionalities we really want to keep , 'cause that'll feed into both Ed's work and Christine's work .  and then what the remote control should look like , obviously , once we've got a good idea of what the functionalities are . So , in terms of the functionalities that we need , you obviously need to be able to turn the T_V_ on and off . You need to be able to control the volume and then control any menus on the T_V_ to regulate contrast or whatever . So , the problems that people have expressed is that there's too many buttons on remote controls , in general .  often , you need to know specific button sequences to get certain functionalities done ,  which you don't necessarily always remember , especially if it's a functionality that you don't use very often . So , here we've got two examples where here on the left-hand side , you can see a remote control that has lots and lots of buttons .  they're hard to see , and okay , they're labelled , but the labels don't necessarily tell you too much . Whereas , on the other side , you have a much simpler remote control that I think basically has the minimum functionalities that are needed . So , I would be inclined to go sort of towards this , in terms of design , rather than this . And if there's specific functionalities that require more buttons , then we can figure out how to do it with existing  buttons . So my personal preferences are to keep the number of buttons to a limit , or to a minimum , sorry , make frequently used buttons bigger and more strategically placed , so like the on button being really obvious one , the channel changing and the volume , and to keep the design basically sleek and simple .  so , that's pretty much it , an I don't know if you guys have any questions or industrial designer: Oh , it's  , seems very understandable . industrial designer: and   the only thing that I saw missing from  your your research that we found was this  ability to find the doggone thing when you need it . That's why we're all here at the table , so that if we think of it and our research indicates certain things and  w we it's complementary . industrial designer: I also think that   th f the the feel of it is  , when you hold it , is something that   was expressed more in in in in my  design user interface: industrial designer: and that's logical and normal 'cause those are the parameters that an Industrial Designer's more thinking about , th th the look and the feel , user interface: Yeah . industrial designer: and  , you're user interface: Oh , that's definitely a very important factor , especially to users who are gonna be buying the thing and then using it almost on an daily basis in a lot of cases , I think . project manager: So for anybody need  any help , for time being , on this  subjects , okay , so please come back to me , user interface: Oh project manager: and  Christine , maybe I can  try to help you to get some  the technical  the companies to help you for  make a design  slim , okay , and to add some features , like we are talking about , the speech recognition and all . user interface: Should we maybe make a decision about what features we actually want to include , project manager: Yeah . user interface: 'cause we've thrown a lot of features onto the table , but do we actually want to incorporate all of them , or have we missed anything ? marketing:  . industrial designer: Do you wanna go back and look at the closing slide , maybe that would provide some guidance ? user interface: Sure . industrial designer: it says user interf so I'm supposed to do the components concept , supposed to work on the user interface concept , user interface: I think we should do as many features as  start with all of them right now user interface: I thought industrial designer: and eliminate them later in the process , that's my suggestion . And  I'll send you the the minutes of meet industrial designer: You can object if you want to user interface: No , I I'm just thinking in terms of time , marketing: She's objecting . No , I was just thinking is it really practical to start designing something with features that we're just gonna end up throwing away ?  , it takes a lot of time and effort for everyone to consider different features ,  and s if we spend that time and effort on features that we're not gonna use , maybe it's better to spend it on the f thinking more about features that we actually do want , but industrial designer: I think we should take that as an action item for after the meeting , marketing: Oh th we s we still have user interface: guess industrial designer: 'cause w our meeting time has run out . project manager: Okay , what we'll do is now we'll take for lunch break , okay , then  we can discuss furthermore , okay , with our areas , and  then we will come back again in the in the next meeting . So thanks for coming and  I'll send you minutes of meeting , and  please put your all information in the sharing folder so everybody can share the information