project manager: Then  I guess that's your bit ? I I didn't s see anything about it , marketing: Yeah . marketing: project manager: I'll show you how we're going to do with financing this  design . project manager: Well the finance  we'll do later , so  firstly  I'll show you the notes . project manager: Well  user interface: marketing: project manager: We ge we went through the agenda , industrial designer: project manager: and well we had some  some presentations from you three . marketing: industrial designer:  it's pretty  much  like  Mike draw  drew  the in the during the last meeting . industrial designer: and later we'll put out  more interesting covers with different patterns and pictures and everything . You can see it also on the on the on the side view , that only this part is the front , and the rest of it , the under  the under side  of it , yeah , the back side and the lower part of the front is of course titanium made of titanium , and has the titanium colour of course , the look . industrial designer:  which is  made  which is also part of the back , part of the titanium  titanium part . user interface: Yeah , it's a double R_ , but industrial designer: Yeah ? user interface: It's a double R_ . industrial designer:   it's difficult to draw so small , but it's our double R_  logo is in there .  it's difficult to draw again the little oval or round I think oval will be better for the for the d for the different  channel buttons . And then we have the m The m user interface: Channel up and volume ? industrial designer: Yeah the the con the the the , yeah , the t volume and the channel controls  in the middle here .   with kind of arrow shapes , which makes it also a bit more exciting than basic round or    square buttons . Oh nei we  the Okay button's here in the middle of the of the operators , of the channel and  volume  changers . project manager: Well if I look at it , the side the side view user interface: Well , at the back industrial designer: Maybe we maybe we should finish first  our talk user interface: Yeah . industrial designer: Maybe I I don't want to I don't want to suppress you but n I'll  finish this  quick . project manager: industrial designer:  okay I've had everything I guess on the front ? user interface: No the back . user interface: No I don't think And the industrial designer: And the company slogan , we thought in a kind of arc shape  above the logo . industrial designer: and project manager: W user interface: And about the side view  This the front won't be as thick , industrial designer: user interface: but again th the the drawing technique makes it very difficult to to really  project manager: Well I see , but industrial designer: Oh and  before I forget . industrial designer: And you can record it  using , yeah , the the the back of the f w device . marketing: project manager: When I look at  when I look at this side view , I think w when I have that in my hand , it's terrible .  ? project manager: If if you look if if this this is thick , and this is thin , th th then it that it lies over your hands . But industrial designer: Why ? Well it fits  it it it it fits the hand , user interface: Yeah . industrial designer: mean  the the the the project manager: Well what what what I what I agree is that when  when  you have such of  an arc in the middle , so that the the a the ends and the fronts is a bit thicker , so th then it falls over your hands . user interface: If y If you handle a remote , you you usually don't have your hand straight like this . H What do you suggest  we do ? This was Mike's prototype , project manager: Well  marketing: industrial designer: and y you seemed to agreed on it . project manager: Well the sides I haven't seen yet ,  ? industrial designer: But now you have a totally different . industrial designer: The size ? Yeah well the size doesn't really matter w  project manager: They the the the the the side view , industrial designer: Side ?  oh the side ? project manager: we didn't  industrial designer: W we we he drew the s the side , user interface: Yeah yeah . user interface: Yeah you you don't you don't grab it , industrial designer: You're not holding it like this or something . user interface: you you industrial designer: You , yeah , y How do you call it ? Yeah . user interface: industrial designer: You you you're using buttons this way , or if you're right-handed , this way . industrial designer: And maybe you can you can grab it a bit higher , marketing: Yeah , I agree on this . That's not  the point user interface: No but but industrial designer: Well the the Well that's a reason to to to put the L_C_D_ screen  of course on the upper side , but user interface: Well f for as far as I can see , three of us agree project manager: Yeah well user interface: and only Nils project manager:  I think  if you t if you three  agree then then that's it . industrial designer: But  are d Can you live with it ?  project manager: Alright , if you think that that's the way it should user interface: Yeah ? industrial designer: Y Yeah , y y y y you said it was totally  unusable . project manager: No No , industrial designer: But do you project manager: when I I my personal taste is that I want it to fall over my hands with a thick But In the market  industrial designer: But d you don't think this is completely unusable I guess . industrial designer: Not totally , well project manager: For me , I I wouldn't buy it . project manager: Yeah , we don't know , industrial designer: Maybe a thousand people , project manager: but that's  that's that's that's more market research . user interface: industrial designer:  any other suggestions ? project manager: No , I think it's great . You can do the evaluation  criteria on this ? user interface: industrial designer: You're very personal again . industrial designer: project manager: marketing: So I made a I made a few questions on the hand of   the impor most important requirements and trends . marketing: I  think you have all seen  this kind of evaluation , so  I don't have to explain it .  the first question is ,  is the device good-looking ? Because normal p  most people thought that  earlier devices were ugly ugly . So what do we think ? industrial designer: Well d we designed it , so of course we are very user interface:  . project manager: To the customers ? industrial designer: So and we ha we have answer now ? project manager: To potential customers who have to take this questionnaire ? industrial designer: Yeah . We designed it to be good-looking , so industrial designer: I Yeah , I think it marketing: Yeah , but  , you know We dis we di we designed it to be perfect . Easy to find t industrial designer: Well l well let's start with the beginning , just one by one .  is it good-looking ? industrial designer: Well , I guess  I think  it's  it's it's  pointed towards the youth of course ,  if you look at the design and and the colours and everything .  it's it's not f a device that marketing: The titanium might be  f for older people . industrial designer: Yeah , that's that's  for older people , it's it's more that classical look . I think Yeah they like black of course , but I think they'll  they they think  the the titanium look of it is also  I think it's also good for them , so I think we both  have  consider considered  the youth and also a bit older people . user interface: I think we shouldn't discuss any points points that long , because I don't know how how many points there are but  project manager: No . user interface: no it's  marketing: Easy to change channels ? project manager: No , not false . industrial designer: D we d we don't we don't have  that s user interface: Well it's easier to find than a a normal black one or something , project manager: Well six then . industrial designer: Well we don't have the device that beeps  when you lost it or so , project manager: Are the functions easy to learn ? industrial designer: but   project manager: Well w I we do want we have a l f f less of an user interface: We have so few functions , so Yeah . project manager: And the device R_S_I_ sensitive ? user interface: Well , I should I think two , project manager: Yeah . Two ? industrial designer:  ? project manager: Yeah , but just do some We we marketing: Yeah project manager: I th I th I think this is too time consuming . industrial designer: Are we take too much time ? project manager:  not not towards you , marketing: Yeah , I agree . marketing: Right , R_ R_S_I_ sensitive ? R_S_I_ sensitive ? project manager:  well well a bit , so four . project manager: Is the device easy to use ? user interface: The project manager: Yes we have not many buttons . project manager: Are the trends about fruit and vegetables implemented ? user interface: T industrial designer: F project manager: Well in our covers , in our fronts . industrial designer: Four ? marketing: If you look at this industrial designer: Well , it doesn't really resemble any fruit ,  that's true . project manager: industrial designer: But but we have the the the the the sparkly fruity colours of course . user interface: This is the last meeting ? project manager: Yes , but we we have to design much more , user interface: Yeah . industrial designer: The what ? project manager: The sample speaker , industrial designer: The marketing: Out . marketing: Batteries are  quite project manager: L_C_ three ? Yeah hand dynamo ? Y t come on , marketing:  no , no no no . user interface: Well well why why why should we use a advanced chip ? industrial designer: Because  project manager: Well be for the L_C_D_  you had said . user interface: Why not ? industrial designer: Because  that  y project manager: Well what what's the difference between simple and regular ? industrial designer: because my information says it . project manager: What's the difference between a simple and a regular chip ? industrial designer: Huh ? user interface: Yeah . project manager: And simple ? industrial designer:  well yeah I I read something about it , but user interface: Simple . So Well you have to use the advanced chip , if you have the L_C_D_ screen . user interface: We we we Why ? project manager: user interface: We have very little options furthermore , for the project manager: Yeah . industrial designer: But if you have a regular chip , you can't have the L_C_D_ screen .  project manager: Well , we could say , well this special colour , that isn't that that isn't there , marketing: No project manager: because the the fronts they will buy it . industrial designer:  it d it doesn't marketing: No , that's n It's not relevant . marketing: No , Then the whole concept is  industrial designer: Yeah , I know but that's what my information says . user interface: You you we have an advanced chip-on-print , industrial designer: user interface: and we have an L_C_ display . industrial designer: Well  and what do they mean with curves  again ? Because we you have uncurved project manager: Well I I did single curve to Well you said s double curved , user interface: I ? project manager:  he , user interface: ? project manager: because  I thought it's a b a bit cheaper already . industrial designer: Well marketing: No industrial designer: But what what did what do n marketing: no no no . project manager: But industrial designer: Sorry , but What do they mean with the curves ? project manager: Curved ? industrial designer: Is th Is this a curve ? project manager: Yes , that's curved . Come on , if we if we if we make this fifty million , they won't hesitate to  congratulate us , so  user interface: industrial designer: marketing: If if you make people brand-aware , they are willing to pay more . industrial designer: But  I user interface: Yeah or we could replace it marketing: If you if you make it cool to have project manager: By the way , we also have this one . industrial designer: Hey but  I think you'll agree that  that we that now we have this  screen , it's it's very  not practical to ha to consider this after we have designed the entire thing . marketing: industrial designer: Well that's pretty  l user interface: Why why don't we replace the titanium with  plastic coloured titanium , marketing: That is pretty stupid . Well user interface:  titanium-coloured plastic ? project manager: Who ? marketing: project manager: You want to dump the titanium ? user interface: Yeah well if we  we we have to get cheaper . industrial designer: I think project manager: Th then you have a ugly , stupid , l ugly looking , dumb remote that that no-one would buy . industrial designer: I think the titanium just  provided the the tough look and the and the marketing: Y project manager: Yes . project manager: and th that it is strong , and industrial designer: And also the the older people will like it because of that . industrial designer: Alright it's not our target audience , but it's it's useful if it's  important for old people . project manager: We still we had to focus to get more people from the younger group , industrial designer: Yeah . But I think you could better change  titanium to hard a hard kind of plastic looking like titanium than lose the L_C_D_ screen . project manager: I'll put in the report we that we think that fourteen point one is the l m lowest price you can make a remote for that's trendy d these days . project manager: Titanium , I thi I think this this is this is e really good re remote . But user interface: industrial designer: Yeah this is good , marketing: Osl industrial designer: but it it's not good enough . project manager: Ah those those account managers , what do th d what do they know ? user interface: Well project manager: Come on . user interface: industrial designer: What do we Well what do we know ? All we want is a is a fancy design but we don't really consider the costs . So marketing: So s If you don't have the money , you can't make it . industrial designer: And on plastic times two and then we  are there ? project manager: Well , no it's just  all plastic . W marketing: project manager: What do we want , guys ? industrial designer: I want gold plating . user interface: Because you y have that curve industrial designer: We have we have to  fill user interface: and you have that curve . project manager: Finance ? user interface: this this ain't titanium , but it looks like it . project manager: Well , guys ? industrial designer: We get more salary , if we make if cheaper than twelve  twelve and a half . project manager: Guys ? user interface: project manager: We have to dump our titanium , marketing: Shoot . project manager: and we'll hate the managers for that , but now we're going to evaluate our project , of  project , user interface: industrial designer: Objection . Well , satisfaction on for example , are we satisfactory about our creativity ? industrial designer: Well I can't get no satisfaction , but  marketing: project manager: user interface: industrial designer: I think it's  Well in in if we consider the costs then this is the best , yeah . user interface: project manager: I think it's terrible that we got  those costs at the last moment . But that that that's that , yeah that's a reason , industrial designer: Its it's  ridiculous actually , but user interface: And  unrealistic . We had  nice design , and then you get the cost , and you had to dump all your creativity . project manager: I al I I've  filled that in in a the questionnaires  each time , so user interface: marketing: Yeah yeah . user interface: project manager: But o alright , the teamwork ? industrial designer: Well  they they didn't think of the requirements . project manager: No they said , oh we won't d  we won't  use teletext ,  we won't use the D_V_D_ . project manager:  well what do you , what did you think about the SMARTboard ? industrial designer: It was a complete disaster . Yeah ? industrial designer: No  it it it  it is  project manager: Well user interface: No , that's a SMARTboard , and that's a digital pen . marketing: This this this isn't a SMARTboard , right ? project manager: Well it's both a SMARTboard . marketing: You u you use the project manager: It's both a SMARTboard , but this one is used for a desktop , and that one is used to to draw . But project manager: Well , wi w which one did you like ? user interface: industrial designer: Yeah . industrial designer: Well I didn't use  marketing: Yeah , but I think there's a big distinction between the these th project manager: We're now talking about the SMARTboards . user interface: Well we we used that one , industrial designer: Nei It it's much m user interface: and we needed it . user interface: Yeah alright , but project manager: Or install a laptop to a beamer , or have this one standing here in an I I like it . project manager: And  the digi the digital pen ? Did  did you like that one ? industrial designer: I I didn't use it . project manager: I used it  just to check it out , but  industrial designer: That's the marketing: Yeah . project manager: You you can't send that to anyone , because you you've scrabbled something on a page for yourself , user interface: marketing: Yeah . industrial designer: So what's the what's the th what's the point of importing it into project manager: It's , no , it it's useless . industrial designer:   you can bring your paperwork along and p Well of course if you have a lot of paper project manager: But marketing: Yeah , it might be useful for drawings . industrial designer: If you've If you've project manager: But for notes , it i you you have to put that in a strict  you have to put a name , standard date , and all those things . So if you  were to write them down for yourself , and then put that in your computer , you still have to type it over to Word . user interface: industrial designer: project manager: So it doesn't d doesn't have any marketing: Yeah , right . industrial designer: But I think  d this option is only useful if you've got a lot of paperwork . industrial designer: Well did you really  Did you really take  take those in account ? I half of time I didn't notice they were there . project manager: Well w why not ?  etcetera We industrial designer: project manager: N new ideas found ? industrial designer: Right . user interface: project manager: What kind of ideas for n a future schedule What ? For future  meetings you have got ? industrial designer: marketing: user interface: Well I missed  the option to  to email , marketing: Communicate in between . project manager: But  two t But  th then you have to have a lot of drawings , because if I had a company and I'm going to  buy those expensive huge expensive  things , I and I have to w pay those  papers  that are expensive , I'm not going to  user interface: industrial designer: Well No marketing: For people who  sketch th the whole day , I can imagine that it's useful . project manager: Well th then still they they they should have a a nice graphics programme on the laptop . industrial designer: But it's still an expensive  expensive project manager: Because this is huge marketing: Well project manager:  this v very very  expensive paper . user interface: Well you you can't you can't draw on a laptop like you like you paint of or draw with your hand . industrial designer: Well and if marketing: Mouse is ju just isn't working if you're sketching . industrial designer: And but what if  maybe this this board  SMARTboard is malfunctioning or someone . But suppose it was working correctly , what  would it be useful then , if it wasn't off all the time ? A project manager: Well no . industrial designer: Really ? marketing: Yeah , but he's saying if it is correct , and you can draw very , yeah , very precise industrial designer: Anything you want . project manager: Well th th then still it's it's it's very expensive  towards a a just a green  school board . industrial designer: Well it isn't , but maybe that thing is  is marketing: Yeah , mu industrial designer: Yeah , board , a school board , yeah . user interface: Yeah , but but then you can  save it in instantly , and and and re-use it , and  industrial designer: Yeah . user interface: industrial designer: This  if it works correct , maybe this thing this thing is just malfunctioning . project manager: industrial designer: So  if we get in  if we get another one and you make sure it does work , project manager: Yep . project manager: Se user interface: Yeah , we can go to the bar and  with our newly earned money . But  industrial designer: Maybe till four o'clock or something ? marketing: industrial designer: Well dunno . project manager: Well yeah , it is a bit  Well we still have to make the end report and  all those things . project manager: I Di did you  save this one in the folder ? marketing: You better get started . industrial designer: They also want to see my cat and his rabbit , and  user interface: My big bird . project manager: marketing: project manager: Where is this ? marketing: industrial designer: Maybe the pen is just   broken and the board isn't . user interface: industrial designer: Who is she you're talking about ? project manager: She already knows . industrial designer: Because then we have to confront her with our user interface: So she can see we're ready . project manager: I'm going to resign after this project anyway , so marketing: Oh , that's just great


marketing: user interface: industrial designer: marketing: industrial designer: project manager: user interface:  project manager: industrial designer: user interface: No , no . Not all the small buttons , you don't know project manager: Is this positive or negative , that  big buttons ? industrial designer: Big buttons , positive . industrial designer: All all small buttons like when you have  like a hundred buttons on your remote control , you won't know what they're working for . What are your experiences ? user interface:  well I think the the the goal of a remote control is that it's it it has an influence on the T_V_ set . And  I I I think it's positive if there's a a LED   a LED on the corner of the of the remote . And that if you push the button the LED  gives a light , and  and you see that it's working .  project manager: So and do they always have that ? user interface: Yeah , but No no no . marketing:  at home we have a T_V_ , a video  recorder , a D_V_D_ player , and a satellite receiver . But  i it it had a lot of buttons on it , and you didn't know which one was what . So what ideas do you have for it , for the new remote control ? What what does it have to have ? industrial designer: The weight . industrial designer: When you push a but a button on the T_V_ , then you hear some  some sort of bleep . industrial designer: marketing: Yeah I think it  from a marketing point of view , it also has to look nice . So you don't won't have to change the batteries  once a week or  once every two weeks


project manager: Yeah on your computer , or the industrial designer: But where ? project manager: What's the name ? industrial designer:    project manager: What's the name of it ? industrial designer: It was about the working of the remote control . I just had an half an hour j to study it user interface: industrial designer: and I don't get it . industrial designer: First  I will tell you something about the findings , what I discovered about the remote control .  then I'll have  some kind of map , and it's the top of the remote control . The remote control is a very difficult  thing to  to explain to just all of you wh who haven't seen a remote control  inside .  there's a lot of  plastic on it , marketing: industrial designer:  because its  not so expensive . And there are  a lot of  wires ,  which  connect the components in it , the battery , and there are  switches and things like that .  but we can also use it  a bleep like something , when the battery's empty , then there is a bleep . And also the bleep , when what I told you about  when you lost it , and you push a button , and then you hear bleep bleep , and we will find it . Why ? industrial designer: If we w if we use only just one  small pen-light , then it will be cheaper than when we use two . When you use it on the television , you've you need the television , wh which can use it . But  I think this our remote control is for the televisions we  we sell in our company ? project manager: Okay . industrial designer: Or is it also for other company  for other televisions ? project manager: I think we have to use it also on other televisions though . And on the other tele televisions , you can also use it , but then we won't use the project manager: Yeah but I don't I think it They are two different things though . But  , to have a trendy remote control , we can also  make something like the Nokia  mobile phones . marketing: Will this will this add to the cost ? industrial designer:  then it won't be  will have just one cover on the  original one . D does it make it more difficult to design ? industrial designer: I think it will be a little more difficult , but not too much . project manager: industrial designer: Yeah but then we'll have to to just  put five covers on it , and see if it works . project manager: Yeah but are their profits bigger than their cost ? industrial designer:  a p a a cover made in  in China , it it won't be I guess so expensive I think . I don't think When you have a remote control , do you change the cover ? Would you change the cover ? industrial designer: Maybe . industrial designer: But maybe I think trendy people or like children where you can paint on it , and  the the children think , oh this is my remote control ,  I made a picture on it . And the other people ? What do you think about it ? marketing:  user interface: Yeah it's a good idea . But If if it Yeah , I don't I'm not sure if it will make profit enough to  industrial designer: Okay . industrial designer: user interface:  I thought the the the technical function design was  to  for a remote control to to to have some influence on the T_V_ set . And  and and and well basic  operations like on and off , and  switching channels , and  and maybe  teletext or something like that . But  shall we make a basic remote control ,  just  swapping channels and volume and  power button and well nothing much more .  any ideas about that ? Basic or multifunctional ? project manager: We'll got back on that later . project manager: industrial designer: user interface: marketing: So So I'm  gonna have a presentation about  the market , about  yeah what people think .  among them design ,  d d how d did they like the use of it ,  what frustrations they had while using remote controls . Which  buttons find users  very important and which which not ? And how much would they use them ? Well  the most used button is the channel selection .  not important they found the audio ,  that's not the volume but  specific the the pitch , or the left or right . And to come back on the the swapping  things ,  I don't think  , I I think the younger will be most interest in it . If you have an L_C_D_ on the remote control , what would you think of it . Now if we look back at this graph , we can see that among the first group is about  sixty percent .  of course n  saying we aim at the young group doesn't say that old people won't buy it . So if you make a remote control that is  very easy to use , that's especially aimed at this group , even  the young group will also be more interested . So  you don't have to have a lot of audio options , or screen options to change the brightness . One thing I did not say I think , is that a lot of users also said then I would  buy a good looking  remote control if there will be one . industrial designer: If we aim for the younger people ,  and there will be  a lot of features like L_C_D_ or the the the speech  f recognising ,  the cost will be a lot of h  a lot higher . user interface: And I don't  I don't think twenty five Euros for a remote is really cheap or something .  not everyone  who is looking T_V_ can go to internet when they want to see the latest news . marketing: project manager: So what controls do we need ? Who first ? user interface: Well a power button ? marketing: project manager: Okay . Do we make a menu ? project manager: Menu ?  yes the n newer televisions ha do have menus . project manager: And Hello ? That's ch marketing: I think it will be  q quite easy to use , to have   four arrows . And if you press the menu button you get into the menu , and you can use the same buttons . project manager: On the L_C_D_ screen , you mean ? marketing:  well yeah that depends on if you have  the menu on the T_V_ . project manager: Think it's better to have it on the remote control , 'cause it it has to work on all televisions . But well if you aim at the younger market ,  a as they as  s  as we seen in the usability  lab ,  they will buy a nice looking  remote control . So if we have a L_C_D_ sh  screen , and  not too many buttons , I think that will incre   even when it's a bit more cost , it will still sell . industrial designer: And  we don't yet have to decide what the remote control would look like ? Or project manager: No that's for the next phase


, first I'll  I'll  discuss the buttons we just chose ,  show you some samples ,   discuss some colours and design maybe , already . The channels buttons , one to nine , and  off   zero to nine , and the  button to choose  higher channels than nine .  the volume and channel quadrants ,  left and right , up and down arrows , to  do the volume and channel . industrial designer: user interface: well  what's pretty standard is  that it's that they're all pretty   high  marketing: Large . project manager: user interface: So it's it's not really very  clear what's the function of that . So , that's project manager: Can you go back one page ? For the  menu , what do we use for that ? We don't have buttons for the menu . But  user interface: So ,  how project manager: You have to put it on the user interface: Like this . user interface: well I don't I don't know if we have to discuss this already , or in the next  meeting . industrial designer: user interface: But  , as we have to  to to design the the case and the whole  remote control in our  our our corporate  company   colours and the logo , I would  recommend a yellow case . user interface: yeah so good  good icons on the buttons , and  and big buttons is my  personal  opinion . marketing: project manager: industrial designer: at first we will  I will f  say something about what younger people want , marketing: Okay . And then , I'll discuss what my opinion is about the costs , about  what battery is in it , what kind of buttons also . Maybe it's nice to  get a remote control not like all the other ones , straight and  flat and long . But to give him the shape of your hand , so you it's easier to use or something like that . And then , I'll have to discuss about the costs  of all the things for the remote control . When you want to go m move up , you just scroll up and click on the button , if you wanna see the next ,  if you wanna see that channel . And that's also easy just w when you have a thing like this , and you get it here .  , but then we have just a basic   remote control , and I think there are a lot of those  things , and people won't buy it any more . And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive . And maybe it's also then  thoughtful if we u  use  as  different kind of  shapes for the for remote control , that we then use the primary colours . But , thi i  This is with an L_C_D_ ? No , industrial designer: Not with an L_C_D_ . industrial designer: but l when you see a menu  on the television , it's like you see  one to twenty , you go   s scroll up , and push number tw twenty . marketing: can you give an indication in b  in the cost difference between  the chip with L_C_D_ or without ? industrial designer: I got it on my screen and it was  higher . marketing: I think if we have an L_C_D_ , it will also sell a lot better . marketing: And that might  bring back the costs  industrial designer: But then we'll I think we must discuss who  what will be better . Or , a more hand-shaped remote control , with scroll , without L_C_D_ . So , well how we did do that ?  , well we made an investigation of the market , by Trendwatchers . And well ,  what did you find ?  , we have two groups , young and trendy , and the old and rich . Well th and the young and trendy , they  they starting to like  fruit and vegetables  as a theme for n  clothes , shoes , and also  products . So , we m must not just only look at what the trend is now , as it might be totally different next year . How w how we how we make it ?  project manager: Yes , a concept on  industrial designer: marketing: project manager: Just industrial designer: Shouldn't we first discuss about like what w we all marketing: Yeah .  , what do we want ? industrial designer: Yeah , but if I paint with project manager: I'll paint . marketing: We have this , and we had the idea of an  a more    like sh in the shape of your hand . user interface: industrial designer: M like Yeah I can't dr I can't draw it . user interface: marketing: A g project manager: So , it has to be soft ? marketing:  . And  , the buttons ? industrial designer: So , you can squeeze in it and Sorry ? project manager: Buttons . industrial designer: user interface: But but i that's the only scroll  button on it then ? industrial designer: But now we use one scroll button and the other one is here . marketing: And i if we go to  industrial designer: If  'Kay c If we do If we use one , then we'll have just a switch on it , and you'll just switch it , and now it's the sound to switch back user interface:  . project manager: It's better in marketing: If we have a menu ,  how do we  choose other options ? industrial designer: with the menu  button . Just not like all the other ones , with  this thing , and  here an arrow , here an arrow , here an arrow , here an arrow . project manager: But if we don't have a L_C_D_ we don't have a menu . project manager: Yeah , but again maybe th How do we know the T_V_ can handle it ? industrial designer: user interface: project manager: You don't know . It's like some sort of  teletext option , but we don't have teletext . industrial designer: And if we put an L_C_D_ thing on it , then the costs will  be much higher . industrial designer: And this has to be harder , because when it falls , it mu mu must not burst . user interface: industrial designer: Paint it ? marketing: user interface: industrial designer: With the scroll thing on , like this ? project manager: One with two scroll buttons and one with without . industrial designer: So ? project manager: And the one with with a menu has an L_C_D_ . user interface: But if you put push the the menu button project manager: that's the menu . user interface: Yeah , wh what Yes , but you don't know which of the scroll buttons you have to choose . marketing: industrial designer: But is it easy to use ? When you have it on your left side , and project manager: When it's not too big . marketing: M  yeah , maybe it's better if the  scroll-wheels are  industrial designer: Separate , more separate , h yeah . But would it be easy to use then ? If it's like you have a big  project manager: industrial designer: project manager: Very good . marketing: But ,  industrial designer: Personally , I think two scroll buttons  aren't easy to handle . industrial designer: No project manager: Then you go down , you switch , you go into the right , you switch , you go down . But is it  Does that break , a joystick ? Or a small one just like in a laptop . industrial designer: A small one like this , like a Nintendo  k project manager: No just like in a industrial designer: Playstation thing . project manager: Oh the sh Yeah , but then you can industrial designer: Just like a Playstation thing . project manager: So Maybe , if it's possible , it's not too expensive , I think a joystick is better . industrial designer: No , that's okay , I got marketing: And on the L_C_D_ , how much it costs ?  , it costs extra ? industrial designer:  they're not  in details . project manager: industrial designer: It's more expensive or less expensive , huh ? project manager: Yeah we I think you get it . industrial designer: And that's project manager: And  , we If you use the L_C_D_ , we have to industrial designer:  the most expensive . So ,  the shapes of the design depends on the L_C_D_ and But , it has to be small . industrial designer: Or shall we just put it on the pistol thing ? And then just put also on L_C_D_ on it ? project manager: If you have pistol , it L_C_D_'s not easy . industrial designer: If you have a joystick on No , if you have like  an   a ni a  Playstation  game controller . But ,  the easy of user interface: But that's marketing: th the ease of use wasn't  the most important  aspect of it . user interface: industrial designer: project manager: So marketing: project manager: I think it's clear


user interface: And then you can still use the the power button and the mute and the the joystick . What's the R_R_ d user interface: R_R_'s the l the the the the company  logo . industrial designer: project manager: So , we have marketing: That's on the rub rubber part . marketing: Do we project manager: We have marketing: Do we change the project manager: Sorry ? marketing: Do we change the the order ? Or are we going to  ev evaluate it first ? project manager: Finance is  Yeah it's No , first  Yes . Well , we   , I have  thinked a few evaluation  criterias ,  based on  our marketing strategy , on  the latest trends , on user preferences . project manager: What do you think ? marketing: Yeah , I think it's   , well technologically using , it's not  it doesn't contain many new features . What  not anoth  , marketing: industrial designer: not a lot of  a lot of  remote controls have . user interface:  marketing: Well , it's a statement which  I disagree with , because we  really aim  at at young market and I think the way it looked  c  totally in yellow , it's not  really aimed for all customers . user interface: Yeah , but it's it's project manager: So I think it's four . I think if we do this , as it's   c  it's really orientates on the design . industrial designer: Me too a two , because only the battery is not  techin  technologically high standard . So ,   did we  do that ? Well ,  if we go to  this fashion , I We still have caused  a lot of  buttons for the numbers . So , but can it get lost if it's such a thing ? user interface: Yeah , but  Yeah . marketing: If we looked at the latest trends for the  younger people , and they ate  fruit and vegetables , well it has a  a nice colour ,  well compared to food but we didn't  We did not paint any  fruit and vegetable on it for something like that . industrial designer: project manager: So industrial designer: marketing: project manager: Then we have plastic , wood , rubber . Scroll-wheel , integrated scroll-wheel push push-button , or L_C_D_ display . industrial designer: project manager: So , we have the L_C_D_ We have two scroll-wheels ? Or one ? industrial designer: One . project manager: So , then  then then then then then then Then industrial designer: We're not gonna make it . project manager: Oh , no , we industrial designer: I don't think it's a very special colour . project manager: No , it's  Sorry ? industrial designer: Yellow ?  , is it a special colour ? marketing: For a remote control . So industrial designer: And what if we use only one sort of   just only plastic or only rubber ? project manager: That's one Euro . If industrial designer: If we change the joyst  the joystick thing into a button up , button down , button right , button left . We industrial designer: And if you say it's just a r  normal colour it's a normal colour , wh project manager: Yellow rubber . industrial designer: Normal colour , and the the joystick away , and put the button up , button down , right , left . But if you lose the joystick , it's still  an advanced chip ? industrial designer: No . marketing: The advanced chip was for the L_C_D_ wasn't it ? user interface: Yeah . project manager: So , the advanced is for the L_C_D_ and the regular for the joystick . project manager: And what if we lose the L_C_D_ ? industrial designer: If we lose the L_C_D_ , then we have an  regular chip and no L_C_D_ . marketing: If  industrial designer: So , the T_V_s has to  have to be up-to-date . marketing: If we have the n no buttons If we have we have  not a joystick but buttons , we would have  , we have thirteen Euros ? project manager: yes . What's the normal colour ? user interface: industrial designer: Oh , well that's clear . project manager: Now it's industrial designer: marketing: still , he waited at the project manager: Very good . Well What do you think of it ?  marketing: industrial designer: About the project manager: About the project . I I espe I especially  liked the the means , the the SMARTboard and  Yeah , it  It brings up new ideas when you work with  with it . marketing: Yeah , I think you have to compare it to if you would have a normal  normal project without laptops  and without these devices . I think  Well , the laptops if you have them out front of you , you sometimes looking at that instead of the presentation . And maybe is then  the task of the the project manager to also  ask more to the people  less talking


industrial designer: How are you today ? How was your business trip to Boston ? project manager:  well , actually I didn't go , didn't feel like it . user interface: You have the same message of  Windows cannot  marketing: user interface: sen oh stand-by . user interface: project manager:  I'm sure you've had a mail from our account manager about it .  Ruud is here as the Marketing Expert , Roo is here as the User Interface Designer and Sebastian is here  in the role of Industrial Designer . project manager:  we're going to do    a little tool training  for the tools we are going to use  during  the meetings we are going to have here .  then I will tell you a little bit about my idea of the project plan ,  and we will have a discussion .  is there any room for a little presentation ?  maybe during the discussion  section ? project manager: There is ? Yeah , there is . user interface: project manager:  okay , this new product we are are g are going to develop ,  it's a remote control , a television remote control . Those are kind of easy    goals ,  and I'm sure we can find more goals for the for the product we are going to develop .  we will discuss  later on more ideas about  how the remote should look and how it sh it should function and all those kind of things .  we are going to use a a pred a project method  during  this development ,  which consists of three different design stages .  the functional design , the conceptual design and the detailed design ,  all of these stages   mean that we do some individual work , prepare , and then  meet to discuss our   the the the progressions , yes . project manager:  the first stage , the functional design  we are going to search for the user requirements , and we will  make a specific  specification of that .  the second is the technical functional design ,  what effect should the remote have ? Well in this case control t the the television I think .  to  presentate , to show us  a file you'll need to  place it in your project documents folder , which is on your desktop , at least it should be . project manager: sensors , so do not grab it here , but a lit more a little bit more to the  to the end .  you can insert a new  slide or or white-board   file  by either using the insert function or by clicking the next button or the blank button . user interface: or should we only use it in the in the meetings ? project manager: Yeah , in the meetings , only in the meetings .  to  oh well , I'm I wrote down the documents  should be in the project documents folder if you want to  discuss it with us .  as a little training  I will ask Ruud first to draw   your own animal on a new slide  with  a different colour and a different line width than the one  now selected . marketing: project manager:  Roo , could you do the same please ? But a different animal with a different colour and a different line width . Well , it looked more than a bunny than a cat , but it works , industrial designer: Well , I'll give it a try . user interface: project manager: Okay , so  you can use this at any time during the presentation if you want to .  user interface: industrial designer: marketing: project manager: we  we will focus this internationally , so the product will be sold  , if there is market  interest ,  in in more than one country . And  the production costs should not be more than  twelve Euro fifty , so we should keep that in mind by  w w during the development ,  because  , well , those are important numbers . industrial designer: Yes ,  I have some technical  issues which I would like to present to you  before we start the discussion , because  there might be some  project manager: Limitations . I would like to think about  the implementation of  of things , and the technical possibilities and impossibilities . So if someone of you comes up with  ideas ,  I'll try to translate them in technical functions , but  there might be some impossibilities .  and I also will remind people of some new technical possibilities which are available and which might be interesting to implement in our product . industrial designer: I have some  initial ideas about some things  which are maybe nice to take with you in the upcoming  discussion . user interface: And for a cell phone ? industrial designer: Well , there should be some interoperabi interoperability between them . We're not  living in the  nineteen eighties anymore , so infrared is not  project manager: industrial designer: is not really  hot  technical stuff anymore . user interface: But Yeah , but the infrared , it's  , well , a little bit old-fashioned , if you would call it like that . user interface: But all the T_V_s are  equipped with infrared , so industrial designer: But it's cost-effective . user interface: Or you shou sh use a industrial designer: So marketing: user interface: you should equip infrared and Bluetooth together in one remote . So that's just my role , I'll just  give you  everybody some technical input , and I think now the time is to have a little discussion about what  the product should be and how it should look , project manager: Yeah . project manager: Okay , so the the main por  the main points you are  telling us are focus on the inter  operability , industrial designer: Yes , project manager: and industrial designer: so one thing  one remote control should  control one or more  pieces of equipment , project manager: Okay , and and  industrial designer: and the way of communicating with these equipments .  there are other things like  how to make it trendy , which is I think   most  Ru  Ruud's  role . project manager: H how do you think the remote should  function for the user ? user interface: Well , I had a few  things in mind .  well , the interoperability , just like  Sebastian said ,  the remote should work on different T_V_s or even different   Yeah  , what is it , devices ? project manager: Yep . user interface:  so i i I think it's a universal remote control for customers to buy just new in  a store . user interface: It's not for  for  for  Philips or whatever to buy our remote for their own product , project manager: Okay , so we're we're going business to consumer , user interface: right ? project manager: not we're we're it's not a user interface: Yeah , I do I don't know that . industrial designer: We're not developing this product for a specific vendor , are we ? project manager: No . industrial designer: we're just developing this product , and we want to sell it to a very broad  public , so it should fit to every device . project manager:  Ruud , y do you agree ? marketing: Yeah , I think I think they're right , yeah . user interface:  Well , the techni fu technical function  what you said is just by pressing the button you should change the state of the T_V_ . user interface: Well , that's just the fu the technical function is pure what should the remote control do , wh what is his task  as an  as an  device .  but furthermore industrial designer: And you you see  the buttons as a as a means of doing this ? user interface: Yeah . industrial designer: Or are there any o other controls ? user interface: Yeah , or maybe you want a touch-screen or industrial designer: Are there only any other cont Well , user interface: But industrial designer: I I've seen these remote controls with  this little stick  which you can move forward , sidewords . And  it's very easy for a user to to switch user interface: They're very vu vulnerable . industrial designer: to to switch b  between  channels or  change  between tracks on a on a C_D_ , on on a chapters , you know , on a D_V_D_ player .  point at a T_V_ , I think it's it's quite disturbing when you always have to point directly to the T_V_ , industrial designer: user interface: Yeah , just don't even point it , so in that case infrared should  maybe  be restriction to that . project manager:  industrial designer:  is that  are there restriction for the range , the operating range too ? So when you're not able to point at the device  the range is very limited . For T_V_ , you're always in in the neighbourhood of a T_V_ , so I don't think think the range should be a problem to that , industrial designer: user interface: but if you want to  get it working with a radio , and you're in outside your garden with just one  speaker , then maybe the range should be  industrial designer: project manager: Okay , gentlemen ,   just a reminder , we d we have five minutes left for this meeting industrial designer: Okay . user interface:  You should able to feel the buttons without  it mis  you have to know what you do without looking at the buttons , so it should be as user interface  for feeling should be  good to understand . user interface: And of course you don't always know where all buttons are , so it should be visible al  in dark too . user interface: So when it's dark project manager: user interface: Those are two really  user interface project manager:  I'll write down glow in the dark . industrial designer: Do do you project manager:  do you have anything already w  ab idea about how the market  will respond to the such a product ? Or what we should take  in account when developing such a product ? marketing:  I think most most things have already been said , like  control multiple devices . project manager: Because ? marketing:  well , he said about n abo what he said about pointing . Okay , Sebastian , did you have any other ideas ? industrial designer:  well yes , I had ,  about three minutes ago , project manager: user interface: industrial designer: but I've seem to forget them forgot them . industrial designer:   would it be nice for a user to have display on this  remote control , on which you can see functions ? Which makes it easier to operate it . Well , maybe I  but it it can be quite simple , industrial designer: I I don't know . project manager: Yeah , yeah , okay , because because we wa we want to develop a trendy product . project manager: Yeah , industrial designer: Well , that's more project manager: twelve Euro fifty , yeah . I think the the financial part of this project  implicates that it's not going to be a high high-end product . project manager: So  maybe we could  for example  only light the buttons that are   applicable at that moment or user interface: But  Necessary , yeah . user interface: 'Cause I think Bluetooth  industrial designer: It's use  a lot of  project manager: Well does it ? user interface: Yeah , I know it from the cell phone .  industrial designer: Well , cell phones have  integrated Bluetooth also and , well , it's it seems to work  quite okay . user interface: But you can't you can't use Bluetooth all the time , twenty four hours a day .  next meeting starts in thirty minutes and  , well , you know your o your individual actions or your personal coach will probably email you about th it


industrial designer: Is there any time for a cup of coffee ? user interface: We have a slight problem . project manager: Sorry ? industrial designer: Can I get a cup of coffee ? project manager:  no . project manager:  then  the three of you  prepared a presentation , I think ? Sebastian ? industrial designer: I think so too . user interface: industrial designer: project manager: Then we'll do your one   as la  the last .  the top goal of this m user interface: But you can't upload your presentation from here , I believe . project manager:  the top goal of this meeting is to reach a decision on the product , on the target group  and and the functions of the remote control , so keep that in mind .  the new project requirements , first of all ,  we didn't speak about it , but we should not  support teletext in the remote ,  because our b  board  feels that  teletext is out of date and internet is replacing teletext .  the remote control should only be used for television , because it's not  f  feasible , it's not  w user interface: Yeah . project manager:   we we cannot make it because of the time to market  that we have to deal with . project manager:  the third requirement is that we should focus on customers that are younger than  forty , which is important for you ,  Ruud , and as well for  Roo .  then for Roo , as well  important , the corporate image should be recognisable in our product .  the individual presentations , I th  Roo or Sebastian , who of you would like to start ? user interface: Yeah , I'll start .  the method of the remote control is just the function of remote control is basically to send messages to the television set . user interface: Then I found  two different kind of remote controls , the multi-function  remote control with many possibilities , but  the lack of the feeling I already mentioned  in the previous  discussion . user interface: And the ease-of-use remote control with  the less p possibilities but a great feeling in in touching the buttons . My personal preferences were ease of  the easy to use remote control , because  the user-friendliness and  it can be more trendy in in user design . But it should b I think it should be a combination , but teletext buttons are not  in our design . But my in my opinion , the the easy to use R_C_ is  the best  possi possibility for us . project manager: Okay , so marketing: project manager: the important thing here is user interface: And it's also i indeed   Ruud's  insight in the in the topic . project manager: Yeah , okay , w we will s we all  user interface: Just for  for user desi  user  friendliness I  should choose for the the ease of use remote control .  well , there are some changes in the design requirements , so there are some changes in the method also . user interface: industrial designer:  basically all this device has to do is send messages to a T_V_ set . And the m most easy way to do this is by  sending pulses of infrared light to a T_V_ set . Well , I th I tried to  implement a picture here , user interface: Energies and  industrial designer: but it's hardly readable . The user interface connected to a chip , which is connected to the sender , which generates messages using  infrared light , which are sent to the receiver . And there's a little picture , just for your imagination , how a device like this should look or can look . Usually these kind of things consist of a battery , infrared diode , buttons , chips , and circuit board . It's almost every piece of equipment  every piece of  every T_V_ set is controlled infrared . And I think that's what we w user interface: The glow in the dark  concept  we discussed . And the whole thing is transmitted by a infrared li diode , and there is not a power source here . industrial designer: and I think we should  we should c s succeed in in our plan to do this . industrial designer: personally I think we should infra use infrared , because  otherwise our device cannot  communicate with  almost every T_V_ set . And  if we want to use  a rechargeable design or  a energy-save design , we should really implement them .  for cost-effectiveness , we should really use a very low-cost  circuit board ,  because most of the production cost are are in this  part of the equipment . industrial designer: And  the money we save on using this we can use  for elaborate fancy lighting  techniques , blinking LEDs and all that kind of fancy stuff . user interface: And what's the  industrial designer: I think our  users will really  will really like that . user interface: if we use the LEDs , i does it use much more energy or industrial designer: No , they're p f  power friendly LEDs also . user interface: For the same costs , it's can be  in our industrial designer:  no , they're  they're a little bit more expensive , but by    making user interface: Combined with the low-cost circuit board so it's  industrial designer: We can we can make its I think . project manager: Yeah , but but the question is whether  two or four buttons makes  m makes such a difference in the costs if you already plan to  include fancy lightning techniques , I guess . user interface: Yeah , I think it's the same as in the cell phone , just light in in the device that that shines on all the buttons , marketing: true . Well , it's not one light , it there are more lights in a in a in a mobile device . project manager: Okay well , industrial designer: project manager: we ar we are very curio curious to what the market  will feel about such a product . marketing: But  since  the other part is  forty percent of the market , I  thought earlier we might want to constrain that portion of the market . The buttons to zap are used the about  fifteen hundred times , when  the power button is only used one time . So user interface: Yeah , well it should just have a design The perfect design for those only those buttons . Just one thing I'm just wondering , the sound signal , from where do you execute th the s sound ? industrial designer: Well marketing: Yeah , that's  a problem . project manager: Well industrial designer: Usually project manager: maybe maybe like clapping in your hands , user interface: It should be   project manager: like  turning on and off the the the lights . You press it and your T_V_ set starts to make a  kind of weird sound , and your  remote controls then start to beep . project manager: But  th user interface: But but T_V_s don't have all   buttons . marketing: And you project manager: Yeah , because we do not have a a a a a home  user interface: But I believe you will have an marketing: Yeah , and usually industrial designer: We do not control the T_V_ set so well . marketing: And even if the T_V_ set would have such a button ,  you would have to walk to your T_V_ , industrial designer: Yes , m yes . S and we b we want to make so it's is easy as possible for our customers , marketing: and it's project manager: Okay . industrial designer: so we should think about project manager: So what about the clapping technique ?  because you se user interface: I'm convinced  Sebastian will  find  one solution for us . marketing: And b project manager: Well , you see it a lot in in light  lightning   industrial designer: Yes , yes . Well , basically the characteristics  the characteristics of clapping is just an increase in the volume , the amplitude of the sound , project manager: Yeah , a peak . industrial designer: But there are many other sounds  which are exactly the same from the point of view from a remote control . industrial designer: Yes , user interface: But we can have just   a home stat  f a base station next to the T_V_ . user interface: Well if you lost th industrial designer: Well , project manager: Well  industrial designer: is there not something f something more easily user interface: I don't think people would bother walking to the T_V_ and press that button because they lost the their remote . user interface:  that's just  industrial designer: No , and y the the most important thing for people is that there's a central point to which they can go and  b  perform a a some kind of  . You do not want another device , which can be  everywhere in the house , which you have to find first before you can find your remote control . project manager: Yeah , m maybe  w we  we do agree on on the thing that the remote should have such a function , if it's possible within the costs and all that kind of things . project manager:  maybe Sebastian should have  a detailed look later on and  come up with a solution , industrial designer: But  before I do that I w I want to warn you that  by implementing this kind of a function the technical design will become more complicated project manager: And there are some implepe imp user interface: And do we even  prefer the sound above the the LEDs , the lightning  function ? industrial designer: Well , I I think so , because  when you have a p newspaper over your remote control , you cannot see it . user interface: It's a unique item  project manager: Yeah , it's a distinction in the market . project manager: and  I think  it's worth   looking and and probably more i interesting than  than the lights . user interface: And just about  the user interface , I came up with  an easy remote control and an advanced remote control . marketing: Well , t  we won't support teletext which which was the third-most the second-most used function . project manager: Well , we we do have a wise board , so I'm not questioning that . And we don't have to use it for D_V_D_ players  and all kind of stuff . user interface: So industrial designer: we should save costs  by not implementing a lot of functions and  the money that we can save from that we should use for  having a nice design and  thinking about the user interface project manager: Yeah . Okay , industrial designer: and project manager: Ruud , how do you feel about that ?  do you agree , do you think the market would would respond to  a simple marketing:  well if we  include other  innovative functions  then they  might , project manager: user interface:  just a few buttons , trendy design , nice lightning effects wh and the sound . You can make it look like an easy s piece of equipment , but it's quite elaborated ,  because it has many functions . industrial designer: Maybe it's more important to make the make it look like a very  friendly , easy to catch piece of equipment , but  nevertheless project manager: But but are we not in in the in the manual   if you have few buttons , no display ,    I guess it's l it's working with with a shift functions and  one button can  industrial designer: Well , I was more thinking about a more elaborate way of controlling , by by these kinds of sticks or something like that . project manager: But but how does how does the remote  report  r  give back to the user w in what state it is ? user interface: Yeah , I don't know yet . There's no , but there's no way to do that , because we cannot implement that kind of the system . project manager: I know , but but if we use  like a stick , for example ,  industrial designer: W When you move the stick to a to a position , maybe  a light next to it can lit up . So you know I've just  pushed the button , or I changed the channel or t  turned up the volume . marketing: And if you use that stick for volume control and channel  selection , you have the m two most important functions in one  button . user interface: But does it  I then should n just use  i instead of the stick ,  like many cell phones , just a round m well , project manager: Yeah , draw draw it on the board . Oh user interface: It's just an easy  way of of a round button what which can be pushed in four directions . user interface: A stick is v vulnerab vulnerable when it's falling down project manager: Yeah , it can break down . marketing: And it's also quite easy to use , so it'll it  attract younger people because well new , and it might attract older people because it's easy to use . project manager: Okay , but w we still we're still in the question of    putting in advanced options .  we can't discuss it right now , because n no one of us have has the information to discuss about that , I think . user interface: Yes ? project manager: We need to  have the  the user function  the functions decided and   our target audience . Do do you want a list of functions ? Do you want an explicit list ?  which  incorporates all function available on the device ? project manager:  well , I do not want a full  it's not necessary to to have a full list , but I want  the kind of functions , for example  th the most important are volume and  programme selecting . l how is the remote going to look ? Not not in the user interface , but user interface: Oh , and just one function . The the the the programme to programme button , the switch to  two channels , when you have  something on channel four and something on channel six , just one button which which can  change industrial designer: project manager: Mielsen , because I I was writing it down in the last  Mielsen . industrial designer: but make a s make a sub-folder for it , because it's starting to fill up already . project manager: And and do we want  the ten digits ? user interface: The ten digits ? Yeah , I believe so . industrial designer: Well , are are you sure ? marketing: Well , if you want to go to channel ninety and you have th that button . industrial designer: but is that so relevant ? Because I don't think but you should  shou you should know that . industrial designer: Okay , user interface:  and I think the most industrial designer: I can imagine when project manager: I agree actually . user interface: Just elder elder people would would buy it , industrial designer: I can imagine when you're when you have a satellite decoder and and you have , well , about six hundred channels , I can imagine you want this . marketing: Well user interface: but industrial designer: But if you're  a regular T_V_ user , and you just want  to watch the the Dutch television networks , well , you can  you can use  about ten buttons . industrial designer: Well , marketing: Yeah , industrial designer: but how how often do you watch all these channels ? marketing: and if if we And if we are targeting at the younger audience , they will probably watch more channels than the older people . Don't you think ? project manager: Well , it depends on the on the on the looks , on the on the industrial designer: The design . marketing: Well project manager: You c you can d make them very fancy marketing: And project manager: by   Nokia , they have ten digits on their phones and it still looks very fancy . industrial designer: Okay , so you can experiment by  with with shape or with size or with colour , that kind of thing .  it might be expensive and  hard to implement , but it would be a solution  for project manager: Okay , speech . industrial designer: So  when you add  speech recognition to your remote control ,  it's very easy to change  the channel . industrial designer: So maybe that's a possibility , but I'm afraid it will be a bit costly . project manager:  If if we would  drop the ten digits industrial designer: But maybe when we  project manager: but keep the programme and the volume , industrial designer: It's mas it makes it very easy for us to implement the find  find the remote control button  remote control function . industrial designer: There are some  hybrid hybrid devices which incorporate a solar panel and rechargeable batteries . industrial designer: So when you just leave the device in a in a light room , it charges itself . project manager: But But but can we manage it bu  for the costs ? industrial designer: You have to do nothing for it . marketing: And  if we if we could inc  include a c a cradle in which it could recharge , then there wouldn't be  a big problem . marketing: 'Cause when project manager: Is a cradle very cheap ? industrial designer: It's Oh , it's very cheap .  I would like to hear  maybe maybe you all have th  things not  spoken about , yeah , but that are important .  are there other things about the market we should know ? marketing:  I think we dealt with the most important information . project manager: Sebastian ? industrial designer:  I just want to make a summary of all all things  spoken and  the different possibilities . So on the outside it looks easy , but  we can make it easy on the inside or elaborate on the inside . But I think there's a big advantage in making it more elaborate by  implementing  speech techniques ,  voice recognition , that these kinds of things .  there are some advantages and some disadvantages , and the main advantage is that we can implement  fancy techniques , which  I think our customers will like . The disadvantage is that there are some concerns about  the the costs and  the things like  battery lifetime , energy saving . industrial designer:  another advantage is that the circuit board will become much more easier if we do not do not implement these buttons . If we just add   a chip which does the voice recognition ,  our circuit board will become even more cheap . So that's another project manager: Yeah , and that was the main issue , right ? The the board industrial designer: well , it wa it w it was an issue , but we also thought that we already thought we should do it as cheaply as possible . user interface: But the cheaper the ch  the the chip or th what was it ? industrial designer: project manager: No , it's th industrial designer: The fewer buttons you have , the ch ch the cheaper the circuit board , yes . user interface: Well it then we should just  take a look at the costs and  especially for the voice recognition . project manager: I'm not sure how how we'll f  determine the costs , I will have a look at it . project manager:  I'm not sure how how that industrial designer: Yes , I al I I hope my personal coach will  have a lo  look at it . project manager:  I'm don't know how long the break will be , but we'll find out . project manager:  then we will have thirty minutes of time to perform our individual work ,  and I'm sure your personal coaches will  assist you with it . project manager: User Interface Designer ,  Roo , I would like to see the user interface c  concept . project manager: And  user interface:  the only problem is it that it depends on the divisions the decis  decisions Sebastian makes . industrial designer: Well project manager: Well , i it should be easy , user interface: Well project manager: that's w w what we concluded . industrial designer: So we drop the voice recognition ? project manager: No no no , we didn't industrial designer: Or project manager: but it shouldn't be integrated industrial designer: Oh . project manager: yeah , it's of course it's user interface , but  i I was talking about really the design of the industrial designer: Okay


project manager:  I have some points I would like to  some some issues I would like to point out .  first of all ,  if you make minutes yourself as well ,  like Sebastian does ,  could you put them on the shared folder ? If you do not make minutes , no problem , but it's easy for me to see what you  wrote down , user interface: Yeah .  the second thing ,  I was th  s thinking to myself , I have this little remote control , and I'm talking to it , but I still need to point to the television , because it works with infrared . industrial designer: So project manager:  the agenda for now   are there any pre-discussion questions ? marketing: user interface: No . industrial designer: project manager: we wi we will have your individual presentations ,  then the decision on the remote control concept ,  and  the closing . So  I think we we can immedis immediately start with the individual presentations ,  the progress you've made . project manager:  I think it might be smart to look at  Ruud's  information first , because I understood there are some  significant changes in the market situation .  Ease of use is important , but  innovation is more important , and a fancy look and feel is  even more important . And  some fashion watchers have found out that the young target group likes fruit and vegetables in their  clothes , shoes and furniture , user interface: marketing: and that they want spongy material . But we since we are concentrating on  the younger group project manager:  w wait a sec wait a se industrial designer: Oh wait  wait up . project manager:  could you go to the previous slide ?  because I'm taking minutes marketing: 'Kay . The feel of to be spongy industrial designer:  so do you think  when fruit and vegetables are important for clothing and shoes that they are in remote controls also ? marketing: Well ,  one example given was this , so  I assume they just want something colourful . user interface: you said in the p industrial designer: marketing: No ,  the younger group likes  more colourful  objects . marketing: But user interface: I had industrial designer: But can you can you go back to that slide ? The  marketing: Which one ? industrial designer: just one slide back , marketing: This ? industrial designer: no no no . industrial designer: Has it something to do with that  natural feeling also , do you think ? project manager: marketing:  well , it might . project manager: Okay , so so , yeah , it might not be t  it it shouldn't be too hard . marketing: Yeah , and like  the older group likes familiar materials , user interface: Or we could make oh . But since we're conten concentrating on  the younger group , I think we should use soft materials and  make it colourful or  like cell phones , exch exchangeable covers . industrial designer: project manager: Do you know the phone ? industrial designer: I don't know the phone , project manager: It's the Siemens  C_ twenty five , industrial designer: but I can imagine it . project manager: I believe it's it's the one the Post-bank  gave away , user interface:  thirty five . project manager: the very user interface: And the b the light blue and it's also in yellow . project manager: You kn you know , Ruud , as well ? About th marketing: I've seen it , project manager: Okay . Okay , so the the m  important findings are  innovation is more important than ease of use for the our target group . Well , I don't ha really have much to add ,  because most of things we already said in  the previous  discussion .  project manager: Okay , well it's good to to sum up  the things we already thought about . user interface:  the previous ideas were voice recognition and  the round button for  the p channel programming and  volume . These are both with  with voice recognition , but they're very advanced and very high-tech and just  , well , a weird  shape . user interface: So I suggest I couldn't  I had a small  mock-up  sign on the on paper . But it's it's kind of  it's kind of o organic , so that's very good . project manager: And what I'm thinking about , maybe  we should make very light but   a grip   this is how you hold a remote control . project manager:  it shouldn't be too  glatt , too slippery , industrial designer: Slippery . project manager: s because  user interface: But if you have something like  the Siemens phone , it's rubber . There are there are also remote controls who have  a little shape underneath where you can put your fingers in , project manager: Yeah , ex for your fingers , yeah . industrial designer: user interface: Oh and  to add on  Ruud's information , in this  interface we can have  high-tech with the voice recognition and  , well , the the fancy colours and  and so on , and still have the ease of use , because we have an easy interface . user interface: So if you have the voice recognition , you can you can programme like thirty   thirty c  controls on it . marketing: industrial designer: project manager: Okay , b but I think we'll industrial designer: Okay , but I'll I'll go into that , project manager: yeah .  I had a talk with  our manufacturing  division , and  we had a talk about all the different components  who are in this design .  that's the most common  remote con control form  we're used to is just a it ju it's just a box . I c I think you can compare it a little bit with the  big grey image  you had in your presentation . industrial designer: But it's quite  advanced and it's it's quite daring to to use I think . We can use plastic , which is  very slippery and maybe not so nice , but you can give it any colour ,  which is the same for rubber , but it's not slippery . And these latex cases , there's there's just the plastic ones  won't allow the use of solar cells as an energy source source . project manager: user interface: marketing: industrial designer: You really have to imagine like winding up your  user interface: Great . project manager: Well , it would be very new to the market , industrial designer: I d marketing: project manager: but industrial designer: It would be very new , marketing: industrial designer: but it's a kind of a retro  style , I think . So  when you're watching T_V_  or when you're you you have to  make some kind of energy kinetic energy by shaking the remote or throwing it against the wall , whatever you wish . project manager: marketing: industrial designer: It have it it has to move , that's the the sense of it . project manager: I think  , if if I can hook on to that ,  the kinetic thing is very funny . project manager:  solar is of course it's nice , but it's , well , your  your calculator has a solar panel . project manager:  hand dynamo user interface: But if you're watching a movie , how many times  you take the the remote control and and project manager: Well , maybe m user interface: if  if you have a watch , you have the kinetic  idea in a watch also . industrial designer: But you know you know from your own watch your watch uses  a minimal con it consumes a minimal amount of energy . the the shaking of your body , which is almost  every activity makes your  body shake ,  it charges it . So I think  you have a problem when you're watching a movie and  you haven't moved the remote  i remote control in a in an amount of time , and you want t to switch  the channel or something , project manager: Yeah . industrial designer: So , but maybe maybe there's a possibility com to combine it with m  traditional batteries , so we can save on the batteries project manager: Yeah . industrial designer: and  when there's enough kinet kinetic energy , use the kinetic energy , and otherwise use the batteries . project manager: Okay , because I guess the voice recognition feature u consumes quite a f  a lot of power . industrial designer: And we of course have the traditional  solar power , which is just      a piece of material on the remote control which transfers light energy into electricity . The user interface controls ,  of course we have the push-buttons and  we also have scroll-wheels .   in the indicators we have the L_C_D_ displays , which means  you can watch  in a display w which channel you have chosen or something like that of the li amount of volume which is  currently user interface: So we don't really have the the kind of button we had in mind in our   in our last meeting , the the thing with the the round with the four user interface: user interface: But I th I don't think  the scroll-wheels I had some I had some information about it too . user interface: I don't think there's any possibility for us to use scroll-wheels . project manager: Well user interface: I d I can't see  any  scenario where you would use a scroll-wheel with a button on it . What about integrating a scroll-bar on this side ? user interface: Yeah ,  that's a possibility , industrial designer:  it's do it's done before . user interface: But Flores , think about a scenario where y where you would use the scroll-button for project manager: Volume ? industrial designer: Well , it's it well , i what he means is there's an button integrated in the scroll-wheel . project manager:  Ruud , wha what do you thing about  a scroll-bar ?  scroll-wheel . But it's done before ,  there are many other devices  like  telephones and our  radio , pocket radios . industrial designer: And Well , it's it's been done years ago and I don't see it anywhere now . project manager: Nokia has a well , okay , it's not really a scroll-wheel , but on their side th the the volume button is on the side , because you gri grab it like this . user interface: Yeah , I believe  if you have  what we've earlier said ,  the grip  places in in the remote control . You have your hand on one place on the remote control , so you have to place all the buttons in a range of your thumb . user interface: So in that case  the volume button on the side  of the remote control would be perfect .  industrial designer: Okay ,  we have to know , if you want to use  these rubber double-curved c  case ,  you must use these push  push-buttons . We basically have  three types of chips we can use and  these chips incorporate all the Logica and    hardware that is needed to send  to send a signal . So so user interface:  you programme it , you m mute and you g you give  an  an action to it that that's really the mute function industrial designer: okay . user interface: So you say mute , he repeats mute and you makes a computer sound mute , and then goes to the mute function . If we want to use the L_C_D_ display , we really need the advanced version , which is a bit l little bit more costly . And if we don't want to use  any of these  more advanced functions we can keep with the simple  chip , which is a bit cheaper . project manager: d did we already decide on the display ? To industrial designer:  no , but I think that's something for  Roo here to think about . Well , I don't have  I haven't looked for  for information about it , but I don't think information  y I don't think you need it on a display . user interface: Especially when when we have to look at a cost , I don't think  industrial designer: I I don't think either . user interface: 'cause   all any T_V_ can  can  view a digit on  on screen , industrial designer: No . Okay , well project manager: th industrial designer: my conclusion ,  unfortunately the market has decided the a little  other than I thought . I thought  the market would like  a sort m sort of titanium casing , but they seem to like natural  stuff . It's it's more advanced , but I'm I think you should combine it with batteries . project manager: Okay , it's maybe a bit too too flashy , industrial designer: Otherwise it will not too advanced , project manager: too industrial designer:  well . industrial designer: It's in in in some way it can give us an advance , because you will save on your batteries . user interface: But what about  the markets  wants colourfuls  designs ? So if you use titanium project manager: No no , but the   that's what Sebastian said . project manager: No , user interface: And I would think marketing: And project manager: r marketing: yeah , project manager: rubber with colours . industrial designer: Okay ,  well  these scroll-wheels , I think  they they can be they can be handy . user interface: And they can be implemented with a regular chip ? industrial designer: So Yes , they can . But they really need the regular chip , you cannot use the sa simple user interface: Okay , but we also  we already need the regular chip for the sample  sensor speaker industrial designer: Well , I'm not very sure . Maybe that's an  a different user interface: oh , project manager: But but do we want the curved   design , user interface: evalu project manager: or industrial designer: I think so , if you if you stick with the the simple  straight-forward  not curve design , i  it's too dull . industrial designer: And  if you  take the double-curved ,  then you cannot  you can only use the rubber buttons and you cannot use the scroll-wheels . project manager: Okay , what about  the issue I  addressed at the beginning of the meeting ?  the voice function w with the infrared  issue . It's it's  I  I can imagine it's very dull to talk to a device w if you have to point to another device . But project manager: It depends also on your on your user interface: Well , if you if you take your hand before it , okay , it won't work , but you can point it just to the other wall . project manager: But if you have carpets on the wall , which our natural loving friends probably do have , then  yeah , th th it might be a bit more of a issue . industrial designer: I think  it gives us the advantage of user interface: And and the scroll  scroll-wheels . project manager: according to Ruud , the the the market likes  new flashy technology , industrial designer: Technology . project manager: well , ok I know , but it's m it's less  s standard marketing: Standard ? project manager: than than Well , we are not very w we do not know  much about the the f the financial part . project manager: Because if we do have enough  space in in our finance , I would say do integrate it , industrial designer: user interface: But we already have the scroll-wheels , the sp  the speaker  the speak recognition , the rubber , the fancy colours . I think i Ruud , do you have any  anything you would like to  add or or maybe thoughts or marketing: Nah ,  n no , I don't think so . M project manager: No ? Sebast  nee , Roo ? Roo , do you have any other user interface:  no .  the n the next phase will be  the  not the project manager: Sebas industrial designer: what is the next phase f Flores ? project manager: Well , we we need to describe  decisions now . project manager: So  industrial designer: So i project manager: on the energy , well , we decided . project manager: User interface  user interface:  but  can't scroll-wheels  work with one  one-curved case ? Yeah , okay . marketing: user interface: project manager:  and  the I_D_ and the U_I_D_ need to work together on the prototype drawing on the SMARTboard . user interface: The project drawing is for the next industrial designer: So you will be on the Bahamas .  marketing: project manager: Yeah , it's it's  when we come back in thirty minutes ,  you will have a  prototype ready . So can you  give us a summary of all  decisions we've made ? project manager: Yeah ? I can . user interface: But can there be  wor can they work together ? Or do we have to choose between them ? project manager: No , user interface: 'Cause if we have to choose project manager: they can be complementary . industrial designer: Well ,  project manager: Every device user interface: What if not ? industrial designer: It it should be . Okay ,  industrial designer: So project manager: th industrial designer: So   just  the energy source is  the batteries and the solar . What about  the finishing of the case ? We have decided we wanted to use the rubber ? project manager: Yeah , with colourful rubber . project manager:  if it's possible with  different  covers , but I'm not sure if our suppliers can  can help us with  with such   a wish . Don't you think ? project manager: Well , I was more thinking about the fruit colours that the Ruud showed us before .  so maybe it shouldn't even be two colours , it should be a full colour cover with such an image industrial designer:  . project manager: or or  thinking in two colours is is too black and white for our m  c  market group , I guess . marketing: industrial designer: Okay , marketing: industrial designer: but  I'm afraid it's not possible to print a picture on  the device . Just a week ago , a keyboard manufacturer would print , industrial designer: Oh , I've read . industrial designer: And th the they should be spongy also , because they're they're rubber too . marketing: user interface: What what did you say ? industrial designer: Well  you can use well , when you use the buttons , they'll they'll be made of rubber too . Because it  i  what do you touch the button , and what do they want spongy   devices , or or i user interface: Yeah , b But then you just have the the fact that  the drawings on the buttons will disappear eventually . user interface: What I said in the in the first  discussion ,  the digit six on the button , it will disappear when it's from rubber . project manager:  is that  does our our supplier say so ? user interface: It is not  something  it's no information I read about it or so , but it's just from marketing:  didn't did we inc  include the digi digits or  leave them to the speech recognition ? user interface: No , but but  it marketing: 'Cause things like  volume could be  placed next to the button . So still then , if you feel  li  if you feel your remote control , you just rub on the cover , so you rub on the painting . project manager: No no , there's no painting , only  yellow or But it's into the rubber . project manager: Yeah , but this is on the pla user interface: You have to draw the industrial designer: Yes , the signs . project manager: What about  making this rubber and making this plastic ? industrial designer:  I see what you mean . project manager: But the front , on which the the buttons are doesn't have to be rubber . project manager:  industrial designer: Well , I'm I'm not so sure , user interface: Y  can you separate these  these industrial designer: I think it c should be Well , I'm not sure , I have to ask with manufacturing , but I'm I'm not sure that's what you want , because our customers specifically ask for the spongy feel , and that's what you get with rubber . So if you want the spongy feel , you need  to make these buttons all all of rubber . project manager: I know , but do you touch this or do you touch this ? industrial designer: I think both . The side , but do you touch between the the these buttons ? user interface: I think Yes , especially when there are l a few buttons on it , you have  a lot of space to touch . project manager:  because you have to make its prototype , and  yeah y you have the most knowledge about the suppliers , the possibilities and  user interface: Yeah . The chip is is not really industrial designer: The only difference between the advanced and the regular version is that the advanced  version of the chip supports L_C_D_ . project manager: Yeah ? Yeah ,  if you write wrote anything down ,  could you put it on the shared folder ? industrial designer: Okay