project manager:  I think we're slightly ahead of ourselves from the last meeting , user interface: project manager: This is where we talk about  properties , materials , user-interface and trend-watching . project manager: So I think we've touched on a few things to do with that already , but we'll just go over it .  we had a couple of  changes in our plans in that we couldn't use teletext , it wasn't gonna be a control for everything  and that we had to incorporate the image of the company into it somehow .  we have decided on a leaving out the voice recognition , we've decided on there being a flip design and  a different shape from what's normal . We were thinking a shell , but something along those lines , just a different shape from what's normal ,  . project manager: and we were gonna think about the port and an alarm for getting it lost , user interface: project manager: things like that , industrial designer: Yeah . project manager: Okay , so shall we start with the first presentation ? marketing: Shall I ? user interface: Yep . Okay  so we decided on our market and so this feedback from the marketing department is really about trend watching .  the methods we used to decide on  current trends and so on , market trends , were that we did our traditional  our usual market research study  with a hundred subjects and the the general feedback from them is that the most im  w I'm sorry I'm slightly tongue-tied after lunch , user interface: project manager: It's okay .  we decided on the most important aspect i  required in a remote control device and we'll come to that later . Also with our company  being forerunners in  putting fashion into technology , we also looked at a fashion update  using our consultants on fashion and design in Paris and Milan .  so the general findings from that was  in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls . They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use . Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use . So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at . marketing: Okay , now the fashion update which relates to very personal preferences among our subject group ,  we found from our  consultants in Paris and Milan who des attended all the design and fashion fairs there , that fruit and vegetables are going to be the theme for clothes , shoes and furniture . So should we be thinking of using something like that in our remote control design too ? There also seems to be  a trend towards a spongy feel to materials ,  again in contrast to last year . So a lot of interesting feedback there , both from our market research departments and from our people in Paris and Milan . marketing: Unless anyone has any questions about that ? project manager: I don't think so , not yet . project manager: especially if you do them on too tight and you can't get the leverage on them to undo them .  this is  all about the design of the actual components and the availability of the components we have in stock at the moment . The the main idea of the whole thing is just so you sh you just press buttons and it should activate things on the T_V_ and we discussed last meeting that it should be easy to find .  also in this study I've looked into the availability of some of the materials , 'cause some of the things that we looked at last time aren't un unfortunately aren't available . This is  the chip called the T_A_ double one eight three five which is what's used in pretty much every remote control 'cause it sends out standard signals , based on your input and  it's pretty much used for all all T_V_ remotes at the moment . marketing: industrial designer: There's  actually no rechargeable option available , so we I saw the  the standard double A_ and triple A_ which we thought were a bit bit too bulky at the moment , dynamo charging , I thought that that might be a bit silly to be to be honest , project manager: Wa can you explain that ? industrial designer: people won't it's it's basically like wind-up radio . marketing: project manager: How what kind of how l long can you get out of that , industrial designer: It might project manager:  can you pick it up and then wind it for two minutes and then that's it for the night ? Or industrial designer: You Yeah , yeah , oh yeah I presu you wouldn't have to wind it for very long , but I don't I don't think it's really sort of necessary when you th you think of the next two options , like the the solar charging , 'cause most people have the light on in the room anyway so they could get when when you got T_V_ . project manager: That doesn't count though does it ? marketing: Does does light charge as as sunlight does ? project manager: I thought it was U_V_ like industrial designer: No . marketing: Artificial light ? industrial designer: Is it ? Alright i project manager: Any , any marketing: Has to be solar . Regarding those sizes , which one you think will be light because we we have to take into consideration size also , so maybe a standard triple A_ might take lesser space or and dynamo might take more space . industrial designer: Yeah it would the d yeah the dynamo would take more space 'cause you actually need a physical sort of handle to wind up . marketing: That's going to project manager:  people who live in basement flats there's not that many people , but there are people . user interface:  marketing: I know , industrial designer: But marketing: different parts of the world too , if we're if we're marketing internationally . industrial designer: and most people most people also watch T_V_ in the in the night anyway . project manager: but then it would be charging through the day , I think the point is that it charges through the day and then you've got it charged for the evening . industrial designer: The the kinetic charging which is like you get it in r you get it in wrist watches project manager: Yeah I've seen industrial designer: and you d you don't even notice it .  the amount the amount of probably moving around you'd be doing all the time would would charge it up , I don't think you'd ever need to actually physically start shaking it up to make it work . user interface: And are these like  what are the life of the kinetic battery , it like it runs for long time ? industrial designer:  yeah it's it charges into  some form of it's a smaller cell which it charges into and  the si the size sort of a watch a watch battery , user interface: industrial designer: And that'll that would l would last for  well I do I d I'm not entirely sure how long it would last but I've never seen one run out . user interface: We c project manager: But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time industrial designer: Yeah . project manager: so you're walking around , you're doing things , it is moving a lot of the time . If you'd industrial designer: Yeah and project manager:  you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side . industrial designer: Yeah but then again project manager: Is it really gonna be enough ? industrial designer: I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's  it's always moving for the whole day and they don't run out over night when you leave them on the side . industrial designer: And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it project manager: So it's not the draw on it isn't industrial designer: and you put it marketing:  . industrial designer: no no I do I don't think the the draw on it would be marketing: marketing: Could I just ask referring back to solar charging , is that compatible with  standard batteries ? industrial designer:  . marketing: could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging industrial designer: Ye yeah I think I th  g y you could have a dual  power thing marketing: or the two things not compatible ? project manager: Like a dual kind of . industrial designer: but the the thing with the solar cells is you would need to put them on the case and they because , if you lie on a calculator they they're qui they're quite big and they all they all look i identical . What kind of price are we looking at for industrial designer: They're they're expensive , they don't user interface: It's twelve point f project manager: I presume the normal batteries are the cheapest ? industrial designer: Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones ,  but the It's i I think they're not very resistant to dropping , project manager: Solar . industrial designer: 'cause if you drop stuff yeah if you if you have y project manager: Well they're not designed industrial designer: the size you'd need to charge a remote wouldn't be that big but  if remotes always get thrown around and stuff , so .  calculators you don't really throw around a lot whereas remotes you do , project manager: You do get a bit of wear industrial designer: they can t project manager: but don't calculators have a battery in them as well ? industrial designer: Yeah they do , they yeah they've got dual things , but they're the batteries are smaller I think . W w which one would last the longest , because we don't want customers to be like you know charging like a mobile phone every day . user interface: A remote control , like , industrial designer: W m yeah user interface: so we have to s look at the life also . industrial designer: so the Yeah the the s if you if you had something du  using the standard batteries and the solar charging , I don't think you'd I think the it would d well you know how long the standard double A_s would last in or triple A_s would last . marketing: It would just detract from the attractiveness of the of the whole feature , industrial designer: Yeah I think i I think it would , yeah . project manager: Can we think about that ? 'Cause if we're doing the kinetic thing and it's industrial designer: Yeah . marketing: Shouldn't we do some market research on that first before we add it in because I I personally project manager: Well add it in to think about  marketing: right , okay . project manager: because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of industrial designer: Yeah . project manager: we're doing something original and different  but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much . project manager: But then maybe that's looking at someone who's just sitting on their own rather than industrial designer: Yeah . industrial designer: marketing: It's not something that's come up in any of our  focus groups and market research , project manager: No . industrial designer: my second part of my findings  the mo most current remotes use this silicone  P_C_B_ board which pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two  different legs on the chip and so sends a different message and that then  gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts . project manager: What kind of things do we have to consider there ? Can we what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of industrial designer: Well well this the thi the thing about is  they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have fit the n the size of the nine buttons in . If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one , project manager: industrial designer: if you if you wanted to but  the there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit project manager: Okay . industrial designer: so that And then to  yeah , so to conserve battery life the remote should be in a standby mode no while not being used . Now what I was thinking about that was 'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote , project manager: industrial designer: but you could you could have lights behind the buttons and  after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up . industrial designer: the case material , I've a been sent what the factory can actually give us , the there's the plastic which I think we were gonna go for anyway as the main case case housing project manager: industrial designer: and the the main problems with the well you could go for wood but I think it would be a bit impractical . industrial designer: which to make it is expensive , and rubber , well you're saying that people like this  spongy feel this year , so perhaps  some something made of rubber , marketing:  . industrial designer: but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_ . industrial designer: I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said .  the problem with the casing is that  there's quite  there's quite a few design restrictions that they've got on the shape of the case . If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more they can they can do sort of curved shapes . But whether whether or not because we'd have it in two separate units user interface: Second thing is project manager: Hinged , yeah . user interface: yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever . user interface: So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that . user interface: So is that feature available in like  titanium , industrial designer: Yeah I th user interface: or it's like only specific to plastic or industrial designer:  . Yeah in in titanium I don't I don't think it would be available at all really , the ju just marketing: industrial designer: it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is user interface: industrial designer: it's light and strong but I think it should be left for aircraft design rather than for for a remote . I've got a mobile phone myself which is titanium and it does mark very easily if you drop it . marketing: I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over , industrial designer: Rubber , yeah . marketing: that would give the spongy feel , that also allows us to kind of have different fasciae for the phone . project manager: So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber , marketing: Like a rubber sleeve almost , yeah . user interface: Something like project manager: like those pens that you get with the grip , that you can you can pull that off . industrial designer: T marketing: Very cheap way of changing the look of it and people can just buy a new one if they want to . project manager: Well that's been really popular with mobile phones so I don't see why not . industrial designer: just just going back to the interface designs with the buttons , the I kno we were planning to do some sort of touch screen . industrial designer: Now what I was saying before about instead of having you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over if you had them close enough , that would be one option .  the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen 'cause one they're incredibly thin  and don't take up much space , two they you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch user interface: Sorry I didn't get the last part , you're talking of industrial designer: display .  what what user interface: Just what you said I I didn't get the  meaning of it completely , you're saying like industrial designer: Oh on the on the L_C_D_ screen you could becau you could fit it user interface: -huh . industrial designer: the problem with it basically is that it's flat and so you can't do lots of curve curved things with it , user interface: Okay . industrial designer: but  you can you wouldn't have with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board . industrial designer: With W also with the marketing: I don't s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that industrial designer: Yeah . industrial designer: You could have a flat screen inside , yeah , marketing: yeah , so it'd be f yeah , yeah . industrial designer: but I'm just wondering whether we want an L_C_D_ screen inside . marketing: Have I misunderstood you ? industrial designer: It wouldn't be like full colour , it would just be black and white , marketing: industrial designer: so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_ . project manager: I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside . project manager: Now how would you distinguish , if you had it bare , how would you distinguish where you had to press ,  industrial designer: Yeah I hadn't I hadn't really thought of that to be honest . project manager:  marketing: I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_ . Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to . industrial designer: Yeah you could , you could have some sort of stylus that you could pull out project manager: Like one of the palm pop thing . user interface: Absolutely , f for somebody who very often , if he would industrial designer: 'cause I had marketing: Yeah . user interface: a person who switches channels very often or does use a particular function very often will find it very irritating to use a industrial designer: Yeah . user interface: and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever . marketing: Yeah just a thought they wouldn't actually need one and they could use anything they've got , couldn't they ? A pencil or a pen , so they wouldn't really need a project manager: Okay , we'll talk about that so if you finish your industrial designer: Yeah that's project manager: and we'll come back to that . industrial designer: yeah that that's the end of m my project manager: That's you , right okay . user interface: And just one small question before like you are , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons industrial designer: Yeah . user interface: like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know . industrial designer:  you'd you'd actually have two separate you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them , user interface: Okay . marketing: I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in . marketing: If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ? project manager: No . Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display th  the remote control display thing . project manager: Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_ marketing: Yeah . I know what you mean , it's with us using the ideas for a mobile ph industrial designer: marketing: it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay . marketing: trying to think of other features we can build in that wouldn't cost too much project manager:  . industrial designer:  you can you could do it , you could have a 'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out , marketing:  . industrial designer: but I don't know if you could get any mirror effect on it , I'm not sure about marketing: Oh I think forget about the mirror project manager: Okay , okay . First thing is  basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility . Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here . So y you generally see there's not much of variety and like marketing team said  , people need trendy , they are bored of black and white . user interface: Like , some some people have a Here you see this ? This is on a I I I found th that  only common feature is the ch  channel control and  volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all . user interface: Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top industrial designer: Yeah . user interface: and g graphic user interface marketing: Sorry what does that stand for ? project manager: Which means user interface: basically which is what we d do in computer , have icons or touch pad or whatever , marketing: Okay . user interface: which is industrial designer: If you if yeah if you have like buttons that appear on the screen in this L_C_D_ screen . user interface: Like you have on a l  icons or something y you have is a good example of G_U_I_ graphic user interface . user interface: So basically not point or click Press any particular device , he just has to click on that particular icon to simplify . user interface: And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button . user interface: So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels . project manager: Can we swap that round so th that the ones that we use all the time are on the bottom part ? user interface: project manager: 'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone . marketing: No you'd hold it you don't if you flip it open then you'd be Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah . That's what I was just saying , industrial designer: Yeah , yeah but you can do it with your thumb li user interface: But project manager: and then have the and then have the L_C_D_ at the top user interface: user interface: Okay and you mean to the project manager: so have the  the volume and the programme , things like that , user interface: And the lower distance . Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature . We have to check into the for financial f feasibility whether we can incorporate it this at a low cost , but for like we had g  s response from the customers that they would like to have the feature of finding it . user interface: So it could be like , where is the remote , and the remote answers I am here . user interface: Some kind of thing or it gives a b bleep sound or some kind of sound marketing:  . user interface: and if this can be incorporated this would be more  you can say trendy also ? And technologically innovative also . My personal preferences would be like , as already  marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours ,  red chilli  marketing:  . user interface: tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide  industrial designer: Well , yeah we user interface: I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern industrial designer: Yeah . project manager: I can't see that , is that play and stop and things ? user interface: This is central one , the one you project manager: Or is that volume and channel ? user interface: yeah volume and channel . So keep that m that standardised because that's the most common feature across all models , if you look at all the models , it's here .  I'm not sure how long we've got left , but we need to make a decision about  the things we've discussed . project manager: that means that there's no function for li the port , you know that it sits in , then pressing the button then having industrial designer:  . industrial designer: Yeah I think project manager: It's a bi i it's like a g it's a gadget , it's a industrial designer:  if Yeah it is it is qui it's quite a cool feature to have project manager: selling point . industrial designer: and also if they've got it if they've got these parts already in stock , then it won't be cheap to re-manufacture them , user interface: So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun . project manager: I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else , industrial designer: Yeah . industrial designer: Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one , marketing:  . marketing: we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ? user interface:  . project manager: Do you want like a back-up ? marketing: No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ? industrial designer: K no the kinetic ones come come with  a sort of w watch a battery that goes in a watch . industrial designer: So it's a lot smaller , so it would marketing: Got you on that okay , didn't realise . The buttons what did you give us as our The bare-board L_C_D_ or industrial designer: Yeah the well I think were we're going for the L_C_D_ on that one , on the buttons , user interface: industrial designer: on the on the on on the top one we're gonna project manager: On the top one okay you've got the touch industrial designer: yeah . project manager: okay and then industrial designer: On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones . marketing: Sorry could you repeat that last part ? industrial designer: okay on we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons . user interface: For the body design I think plastic ,  w yeah industrial designer: Plastic , user interface: we could use the body , project manager: For the inside . user interface: for the inside and  rubber as a padding or for the grip , something like to add to the design . marketing: - , user interface: marketing: so we decided on a rubber casing for the plastic shell , a variety of designs , user interface: Plast right . and it is just  although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed , industrial designer:  no . user interface: It's project manager: we don't wanna be tacky if we've got a kind of different shape anyway marketing: Okay . project manager:  the fact the m the material that we would be using would be cheap , so we could make it red , we could make it  psychedelic , you know , we could make it black and white zebra stripes , marketing: project manager: but that's not really what we're focusing on , what we're focusing on is the m you know marketing: The feel . Is that going to be this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy . Is that really going to fit fancy look and feel which was the major thing that people wanted , market research , user interface:  I it's different . project manager: It's just different marketing: is that fancy ? project manager: it's just different from everything else and  , I'm trying to imagine  clean looking houses , marketing:  . project manager:  so you either want something that goes with that , which is what's on the market anyway , marketing: project manager: or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and industrial designer:  . I'm just kind of pushing at that to see if you came out with anything else , but  I totally agree . marketing: This would definitely be different enough , I just wondered if anybody could come up with something even more project manager: And you would just have an across the b you would have so many different options that you could do , you could have  a plain black one , you could have sparkly pink glittery ones for your little marketing: Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming  it's so easy for us to just produce that and it can be slipped on , project manager:  . project manager: And ones tha ones that have rubbery spikes marketing: which is another beauty of it . project manager: y you know , you could just go so far with it , industrial designer: You can you can just marketing: user interface: Acupressure , you could talk of acupressures . project manager: like a puffer fish , you could just , you could take it wherever , marketing: project manager: so I think that's quite a flexible thing . user interface: And finally the body should be retouchable , may maybe ch you can change the body or the case casing the case outside , project manager: Yes . user interface: it should be moulded it with the design in such a way you can change it every time . marketing: for the decisions that we've made , kinetic charging , the watch-type batteries ,  L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic . That's how far we've got , what else do we have to add to our decisions here ? user interface: Fine ,  we were talking of voice recognition also marketing:  . user interface: because that we are not for how to look it  remote control if it's lost . user interface: So , are we looking at voice ? marketing: Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost , user interface: Or maybe like  William was suggesting in the last thing some devices you put on key chains . project manager: Have you user interface:  sorry I didn't mention this , but we'll be incorporating in the design . marketing: 'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product project manager: Well they do , marketing: don't they ? project manager: but I think we can you could marketing: Since it's the only one of its kind on the market it's obviously gonna be ours . project manager: Obviously it'll have a logo on it just like everything , but everything else has a logo on it . The point is that it's got to stand out somehow differently but I think it does , without that marketing: Okay . Did we I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ? project manager: Depending on how i industrial designer: Yeah , depending on the expense of it . project manager:  we've got this memo saying that it's something that the company's looking into , so industrial designer: And they've got in stock , so yeah . project manager:  that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about .  user interface: Again a questionnaire huh ? project manager: so I think we've probably got it says , closing we have forty minutes marketing: You got to go through . user interface: project manager: It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took


project manager: If you leave them on the whole time you get to look like a noodle the whole time . project manager: standard chip ,  'cause it can come in various different sizes , it wasn't   gonna be a problem factor .  and to try and incorporate voice recognition software into our design until we can find out more about the cost of things like that . user interface: Me and William worked on a prototype , and I think William is going to make a p presentation on that . Though do you do you wanna do you wanna sh do you wanna hold it user interface: I can hold it like project manager: Make sure the camera's user interface: Yeah , industrial designer: and I'll I'll show you the presentation . user interface: so industrial designer: Can I just nick your project manager: Yes , yes you can . user interface: Oh , where are the hinges ? project manager: industrial designer: Okay , so project manager: Right . industrial designer: And we'll first look at the exterior of what we've  come up with over there . You able to look ? industrial designer: It's gonna have a a plastic body  with a sort of standard colour , either we're thinking some something fairly neutral like a a white or a light blue or something . industrial designer:  which there'd be sort of a wide choice they would be attached , but we can we can come up with that . industrial designer:  the  wide choice of colours and sort of patterns , so you've got you've got a lot of customisation with it . industrial designer: and  the  the top L_C_D_ screen that you can see that would b would be sort of  how do you say , it's yeah yeah , it would be sort of inset into the into the top user interface: The black and white touch screen wherein people can project manager:  . user interface: industrial designer: And working on the inside we've  already said d decided on the kinetic batteries , which actually , thinking about it now , could y could also probably attach to the flipping open and shut as well , so that you could probably get a bit of project manager: So put it in the top section rather than the bottom sections , industrial designer: Yeah . industrial designer:  we decided that  the voice recognition system , it did actually say on the email that they were sort of coming in and they were fairly easy to get a-hold of , so we presumed that they'd also be quite cheap . So you'd have something like where you'd shout out , where where is the remote and it'll shout back , I'm here , or something . industrial designer:  yeah , if it was going like I d well tha that could be something for next time , maybe .  the standard , there's be a standard transmission with the T_V_ using using all the standard chips that we've talked about . industrial designer:  it would it would have obviously 'cause it's split over two two different layers , it would need two separate P_C_B_s , so it would be joined at the hinge through some sort of cabling . And  because , obviously , all T_V_s use this , the same infrared medium , we'd just be using using the same thing to transmit the data . And the infrared  sender would be on the on one of the bot the bottom layer , just at the front of the we haven't I don't think we actually put it on . It's still pointing , industrial designer: So when you've actually got it open , it would be facing the T_V_ . The top screen , as we said , is would be an inset  black and white L_C_D_ s touch screen user interface: This one right here . industrial designer: which yeah would  have all of all of the the available functions for for the remote on it ,  whereas the bot the bottom screen would just contain the standard buttons , like the vo volume up and down , channel up and down , power on and off , and  things to that effect . industrial designer: And now we've we also decided on the inside , we could possibly either have  some some kind of sort of bezzled  logo on it , or something inset , or maybe an engraving of the logo on the top . user interface: Which is project manager: But not interfering with the outside kind of look of the product industrial designer: No d not not actually . No , not  interfering with l the whole look of the the product when it's  on the thing . industrial designer: And finally that's how we put the fashion back into electronics , project manager: Thank you very much . marketing: This stage of the evaluation is really for us as a team to evaluate if we have now got a product specification and prototype design that meets the the criteria that we got from our market research . Now , the collection of the criteria , as we saw in our previous meeting , was based on the user requirements and trends found in the marketing reports and marketing strategy of our company . So it's what we've discussed in the last meeting , are we actually meeting those trends and requirements ? Now the findings that we came up with , just a recap , are here . The criteria that we want in this remote control are a fancy look and feel , technological innovation , it should be easy to use , it should incorporate current fashion trends , and those the two main ones , they were the spongy texture and the fruit and vegetable strong design colours . marketing: The design should minimise R_S_I_ and be easy to locate and we were still   slightly ambivalent as to whether to use voice recognition there , though that did seem to be the favoured strategy , but there was also , on the sideline , the though of maybe having a beeper function . Okay , so we can come back to that slide , if you don't have a note of those . I'll just show you how we're going to evaluate our own feedback to this , to what we have so far . We look at each of those criteria that I've just mentioned , I'll call that slide back up , industrial designer: Yeah . marketing: Does that seem clear ? Any questions there ? user interface: Ah , it's perfect . industrial designer: marketing: we're going to look at these crite So user interface: Is it everybody is going to evaluate , or just the Market marketing: Yes , user interface: okay . industrial designer: marketing: we're going to come to w we'll discuss each one project manager: It will just be criteria one , two , three , four , five , six , or A_ , B_ , C_ , D_ , E_ , F_ to confuse it with the number rating . Actually , it might be an idea , if we each did give our own individual rating , and we could take an average at the end . So I'll just separate the ratings by obliques , and if we go one , two , three , four , we know who's who . industrial designer: Yeah , I'd  yeah I'd probably put it  two yeah , marketing: I'll just go this way . marketing: Adding those up , we've got a six and a five , eleven divided by four is what ?  two and three quarters , it that right . marketing: oh , for you ? You want your rating to be a two ? Is that what you're saying ? user interface:  in Yep , I just got marketing: Okay . user interface: marketing: So , I'll work out the average for that again at the end . It's a very slightly altered Okay , user interface: two point f marketing: and we're just waiting for your rating project manager: It's just two point five for that one . Easy to use ? Based on what you've said there , I would say a one , true . I should've said a two to make the arithmetic easy , shouldn't I ? user interface: industrial designer: marketing: We'll just put almost two , project manager: One point seven f five . marketing: it incorporates current fashion trends , now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours . So I'm just thinking , before I give it my rating , you were limited in the use of materials for your prototype here . industrial designer: Yeah , that's marketing: Is this actually going to be the colours that you would use ? industrial designer: No , no , the the base colour was  white or or like or l sort of a light blue , user interface: White . industrial designer: but the changeable fa faces would  allow you to get any basically any one of a number of colours that  th it's full sort of customised . user interface: Any marketing: So we could use any strong fruit and veg colours and that's what we're intending to do . industrial designer: No , no , 'cause th that's that's the the spongy feel would be in the rubber that you put round it , that otherwise it's just sort of hard plastic . marketing: We've we've discussed it , we haven't really come up with anything that we felt could feasibly reduce that . We've talked about pointers , but the very use of a remote control , if you're someone who's zapping , who's sitting like that , and we found so many people did , how do you minimise that on such a small device ? industrial designer: Yeah . project manager: Well the type of button that we're gonna use in the bottom half , the material , minimises R_S_I_ industrial designer: It's meant to be . project manager: maybe because it's slightl industrial designer: project manager: with the size that we've got it's quite small , industrial designer: project manager: but with the amount of stuff we're putting on it isn't that much . project manager: So maybe because there's more space , it's not kind of moving around trying to hit accurately the buttons in between . Yeah , I'd  I'd f I'd go for a five , actually , marketing: A five , okay . marketing: Twenty one is that twenty one ? user interface: marketing: So that's four point two five . Now we talked about voice recognition , we talked about a beeper , have we really industrial designer: Yeah . marketing: have the designers come to any dec real decision on that ? industrial designer: Yeah , it was it was  a voice voice recognition , user interface: Voice r recognition . And are we happy with the costs on that ? That is going to be feasible , cost-wise . I'd go for a I ca we can adjust the volume on that , just as we could volume on T_V_ . So if sombody's in the other room or if T_V_s in different rooms , or . industrial designer:  I think it would r I think it would probably be a a stand it would be a stand project manager: A standard . project manager: And if you didn't hear it in the room that you were standing in , then you'd realise that it wasn't in that room , you'd go into another room . industrial designer: I do realise that we might be being fairly biased , 'cause it is our product , project manager: marketing: So , user interface: industrial designer: but marketing: how do we feel about this ? industrial designer: marketing: We've got our our we've got the highest rating of meeting the specifications that is definitely true for two of the  six criteria there . The lowest rating we've got , which is really n it's not terribly low , i it's close around neutral is for  the minimisation of repetitive strain injury . Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it , or do we have to make further modifications ? project manager: I don't think so . industrial designer: W I thin yeah , I think marketing: We happy to go ahead ? project manager: I think we yeah . I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that , and I really doubt if on the basis of current technology and our current capabilities , we could actually do much more to minimise that . Is there anything you would like to to ask me about the findings before I sum up ? project manager: Don't think so . user interface: You want me to b unplug that ? industrial designer: user interface: That's all . project manager: Now I presume that the screen will go blank , industrial designer: project manager: that  Okay . Right , what's happening with the electronics ? industrial designer: It was a regular chip on print user interface: Chip on print . industrial designer: Oh , no , no , no , the  Yeah , it's you you've put in three for the number of kinetic cells , there should just be one . In the top , it's the number project manager: Oh , right , industrial designer: of c yeah . industrial designer: Yeah , project manager: So , would there be two ? industrial designer: and yeah , just a no , one reg v  project manager: One chip . project manager: So what's a single curve then ? industrial designer: Yeah , I'd say I'd say it was w marketing: It would just be a flat bottom with one curve . industrial designer: yeah , I think I think it's user interface: Single-cu project manager: So just one double industrial designer: One double-curved . industrial designer: no , 'cause one yeah , one's double-curved , and then the other one's marketing: The other curves at the sides , but it's slightly flattened at the bottom so it doesn't roll over . user interface: No I think rubber , since it's being used just as a casing , project manager:  user interface: we can put point five . project manager: Do you think ? user interface: Yeah , I think it allows the point five , yeah . marketing: What does it mean if you put point five for that ? user interface: It means we are not using a lot of rubber actually . project manager: we're not actually using plastic in the case , are we ? industrial designer: No , no , that's it's as an extra . industrial designer: So that shouldn't that shouldn't be actually on there , because that's not incorporated in the cost of the remote you get . marketing: But it is gonna be part of the total cost , and there's nowhere else we can we can put that in , is there ? industrial designer: marketing: There's nowhere else we can code for the the rubber used in the casing . So do we not have to account for it in the cost somewhere there ? project manager: Okay , we'll just put it in as we'll put in as half . project manager: Or sh we should just put it in as one , because the plastic is zero anyway . Okay , special colour , do we need that ? marketing: Might do , if we go for some of the more exotic aubergines and such like colours . project manager: Buttons industrial designer: And buttons marketing: S user interface: I think we could change the battery also . marketing: Has that not made any d if you click off that square now , has that not made any difference ? project manager: Has that not gone up ? industrial designer: Well yes . marketing: So is is uncurved completely and just actually making the rubber case the curved thing , industrial designer: Yeah . project manager: We haven't been dealin we haven't been dealing with dollars though , marketing: Is there anything on the menu project manager: I think marketing: No . If we moved away from our much loved idea of a kinetic battery and just went with the standard batteries , would that make a huge difference ? user interface: And going to a regular bat Yeah . The biggest one would be taking away if you took away user interface: What I feel is , customers never said anything about the battery . user interface: But shape and colours , that's something we shouldn't comprimi marketing: And people are used to buying batteries , industrial designer: If if you take away the voice , marketing: they're not gonna say I'm not getting this , 'cause I've got to buy a battery for a remote control . industrial designer: I I do I don't like to say it , but if you take away the voice recognition , then you've got it . marketing: Should we see what difference it makes ? project manager: Where's the industrial designer: Yeah i yeah . project manager: where's the voice recognition ? industrial designer: No 'cause it's samples sens sample speaker .  We can do it some other way , user interface: project manager: we can do it doesn't have to be voice recognition . We could do the voice recognition for , you know , business class or something , you know , like an upgraded version . industrial designer: But they but  in I don't see why we have to sell it for twenty five Euros now , because they w they were saying they were quite willing to pay more for better product . marketing: But we're still working to  head o project manager: So should we just change the design specification then ? user interface: Make it costly . If we if we're working to head office specifications as this is what this project team's working for , we can put in our recommendations for what we've we've found and what we the consensus that we've come to as a result of the meetings . industrial designer: We c we could s marketing: But we need to work to that specification to start with . industrial designer: Yeah , we could say marketing: And I think the voice recognition sounds wonderful , but our object is so distinctive that that in itself is gonna make it easier to locate as a f you know in a first instance .  as you say , we can offer the voice recognition initially to business class customers project manager: Okay , we can make the price fit , industrial designer: Yeah , I s project manager: and then say if we'd had our budget , we would've had this , industrial designer: And then say we recommend marketing:  . project manager: Right , okay , so marketing: So if we take voice recognition out industrial designer: That'll do it . industrial designer: Is it twelve point fif was it twelve point fifty ? user interface: Two five . project manager: Yeah well two , twelve point two five times two is twenty five , marketing: Right . Are they really going to quibble about ten P_ ? Or point zero one of a Euro ? user interface: It's twelve point five maybe , then . So half of the price would be project manager: I think the agenda one was where the  price was , wasn't it ? No . project manager: is that  got us covered for the electronics then ? We don't need something else to take that place ? industrial designer: Yeah . industrial designer: 'Cause that that was just a bought-on extra , you could just take that out and that would be fine , yeah . user interface: Except voice recognition , everything is project manager: Right , so we've done that . project manager: Because we've got decisions that we would have made that we weren't didn't feel able to make . project manager:  in the sense that  did you feel like a team ? Or did you feel like  autonomy ? industrial designer: Yeah , I'd say , as a team . marketing: And I've certainly felt heard , listened to in that in relevant areas we've been able to , you know , give and take and adjust our remit where necessary . How did you find it ? industrial designer: Yeah , no , I thought it it went really well and I yeah , I I feel that everyone was listened to and all the points that were raised seem to have been sorted out , although we didn't quite make the voice recognition in there , but that's that's good . industrial designer: I think it would have made it into the final product if it was actually if if if we'd seen the marketing before the initial specification was put out , I think maybe it would've come out a d little different , project manager: Yeah . project manager: I liked the fact that we could say an idea and it'd be suggested that that wasn't the best idea , but no one felt like shot down , user interface: Yeah . project manager: you know , y it didn't matter it saying what you thought , because if it wasn't something that was that relevant , then it didn't matter , 'cause it was just another idea in the field . marketing: user interface: I think that was the best part project manager:   I'm still not caught up . user interface: of the industrial designer: project manager: But that's nothing to do with the teamwork at all .  marketing: industrial designer: marketing: Maybe we should think of branching out into children's toys and fake mobile phones as a side line .  means , whiteboard , digital pens , etcetera , what does that mean ? Any ideas ? user interface: industrial designer: Discuss which ones marketing: How do we evaluate the materials we had for communicating and sharing information ? industrial designer: yeah . marketing: Could it've been better , was it adequate ? industrial designer: Yeah , I think I think we probably woulda used the outer email system more , had we actually had had more time and if we'd been separated more . project manager: Yeah , 'cause we could just sort of say , sorry what did you say about that or what do you think about that , rather than having to email it , industrial designer: Yeah . project manager: Yeah , I think it's new ideas in general , marketing: It's really borrowing from other areas , it's , you know , bringing things from other areas in , project manager: rather than industrial designer: Yeah . Well user interface: Yeah , it's project manager: they have to come from somewhere , don't they ? marketing: Absolutely , yeah . user interface: The thing is project manager: And as sh as w sorry , user interface: Yep , sorry , project manager: you go . project manager:  as was shown by your presentation with all of the other controls , remote controls , no one's thought about it particularly . project manager:  they're slightly different , so if someone's been shut in the room and said make ours a bit different from everyone else's , 'cause it's w something we should think about , marketing: They're just like we've got a D_V_D_ player , does anyone remember the remote control ? Can't you get the one that we used for the last one ? Yeah , just jazz it up a bit . industrial designer: because normally , the remote control isn't the product which they're trying to ship . They're trying to ship the D_V_D_ player , the video player , the T_V_ . project manager: But then when it everything is really smart , and you've just got this big chunk of black thing sitting on your coffee table , it doesn't go , industrial designer: Yeah . project manager:  if you could have something that's a proper funky thing , a funky item that's individual , individual to you , industrial designer: No . project manager:  they could even go into  you go in with an idea and they design it on Photoshop and then they just get it printed on the plastic , you would pray industrial designer: Yeah . project manager: you would pay a lot extra , because it's individually being a plastic was being made for you . user interface: Surprising to me is like  people give a lot of attention to modifying mobile phones , like a real want to see a new launch or something like that . Like Sarah was telling , everything's marketing: I think it's really good that this has been very market research based , user interface: Right . marketing: because just going back to mobile phones ,  this is the first change in remote control devices that I can really , you know , say is is obvious and visible . We see it in mobile phones a lot , and tha that's where we've borrowed a lot of our ide our ideas from . marketing: I see people wanting a model of the phone they were really happy with , and they can't get it anymore project manager: Yeah . marketing: and it's innovation for innovation's sake , and I think it's wonderful our company's so R_ and D_ based . project manager: And you can't get you've got your handset that works fine , but you can't get the battery anymore for that type of phone , marketing:  . user interface: industrial designer: project manager:  our costs are below budget with recommendations that they the budget be increased , but I think I don't know , d what do you think ? Do you think that's takes into account  overheads like us being well paid kind of a thing ? And the heating for the building , do you think our budget includes everything , all the costs that are going out ? user interface: industrial designer: Well . project manager: So it looks well it looks like it's gonna be fifty percent profit , you've still got all of the overheads to come out of that . project manager: So maybe increasing it , you would also have to increase the price that it's sold at . project manager: But I think but you were saying that that's quite industrial designer: Yeah , I think yeah I don't from the market research . marketing: and I think there'll have to be another project team or a new project for us to look at at those kind of things . I don't think that's something we have to look at and find a way of raising the cash for . Yeah , it was marketing: I think we've done very well to get within budget project manager:  . Maybe they are gonna steal our ideas project manager: Maybe someone'll r run down and patent it . project manager: Oh , so we've got about fifty minutes to catch up with everything that I fell behind with , industrial designer: In your project manager: so I'll be delegating in my  role as Project Supervisor , industrial designer: yeah . project manager: I think I've got minutes for two of the meeting and the last thingy . industrial designer: Was that not the questionnaire for the how you felt you'd done in your thing ? marketing: Oh , right . marketing: But do we not sometimes evaluate in these meetings too ? industrial designer: Yeah , the the s marketing: Yeah


industrial designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . industrial designer: So  project manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , user interface: Yeah the universal ones . project manager:  'cause  , what  twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . As you said they come with the T_V_ so it's normally just your basic grey black remote control functions , project manager: -huh .  , and as you say , we need to have some kind of gimmick , so  I thought maybe something like if you lose it and you can whistle , project manager: Okay . marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? project manager: Okay . marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like user interface: Okay . marketing: and apart from this , it should be having a good look also , because people really li  like to play with it when they are watching movies or playing with or playing with their C_D_ player , M_P_ three player like any electronic devices . marketing: They really want to have something good , having a good design in their hands , project manager: user interface: industrial designer: what do we think a project manager: So , we're looking for 'Kay . industrial designer: What do we think a good size would be for this ? project manager: We're marketing: industrial designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky project manager: Sorry , carry on . user interface: industrial designer: and there's just like a hundred buttons on it , project manager: user interface: Kind of  , maybe more like a P_D_A_ kind of , just hand held , like , project manager: For for  user interface: 'cause project manager: remember we're trying to make it for twelve Euros fifty . No , I wasn't , no sorry I wasn't thinking of the screen of like a P_D_A_ project manager: Okay well right we'll have to  I'll user interface: but project manager: we're k having another meeting in half an hour so  user interface: Okay . project manager: we should all look into a bit  , oh actually , no , we'll allocate . project manager: if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into  basically how how it's made I_E_ like how you make it all in one , how what sort of materials are available to you whatever . project manager: Which will probably just usurp what I said so user interface: So you want me to look at shapes and everything you said ? project manager: Shapes and colours and  basically how to make it attractive . marketing: project manager: So industrial designer: project manager: we have  industrial designer: Wait for emails ? marketing:


project manager:  minutes from the last meeting which were essentially that we  had decided on roles for each of you , however ,  there are some changes that I've got from on high user interface: Okay . project manager: that  are a bit  well w what I didn't actually realise it was that the  this is for a specific television . project manager: actually I'll get to that at the end point number four ,  we'll get what you've got and then we can see what we can adapt from it . marketing: user interface: marketing: Sh do you want me to hold it ? project manager:  there we go , just screw 'em on in . Gonna have to swap them round so marketing: So , after that ? project manager: now , it was function F_ eight .  , as we have decided in the last meeting that I have to find out , sorry , yeah sure . project manager: marketing: yes , I have to look at the  market potential for this product , like consumer likings and everything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? Then project manager: P press F_ five to start it first . A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . And what we got was , we found that if you  , what they th what problems they are having with different  remote controls available in the market . So , we have to put stress on this ,  we have to take care of this fact also like our design ,  should be appropriate , should be good looking for the consumers .  and even  the good thing about this is that eighty percent of users they are willing to pay high  pay more for this  good looking remote controls also . So even if the available market goes for the available  even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better  better look  designs , then we can hope that consumers will prefer these g remote controls . marketing: Then And the second thing , some some companies they think that they should have more and more functions of the users  or in their remote controls , but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if  the consumers they want to use it . user interface: So , sorry I was just gonna say , what was the question for this ? Or is are you coming on to that ? marketing: Ah t look all the market potential , what  how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales . So these percentages are are what ? marketing: Yeah , these are different age group persons like  sorry , I can open it in another way . If we look at the costs whether the consumers they are willing to  pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this  this  point , like for speech recognition in a remote control . industrial designer: marketing: So we can emphasise on this point also like , because it will definitely enhance our sales in this ag in this particular age group from  fifteen to thirty five , user interface:  . marketing: and I  and I think that most of the users of the rem  T_V_ are belong to this age group . marketing: So , and project manager: marketing: And then project manager: Fifteen to twe marketing: Yes .  if we look at this data how how  h how what are the problems the consumers are facing with the existing remote controls in the market . project manager: marketing: They find that thirt  thirty five percent  thirty four percent of the consumers they find too difficult to operate a remote control . So it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl  spe  proper manuals for its use also so as that people consumers could easily learn . They need not to have any , much technical knowledge to see  to know how to operate these remote controls . marketing: So this is also a very goo  major factor to loo  take into consideration to enhance our profits and sales . user interface: Yep , sure , that's cool ,  marketing: Yeah we have to take that out . user interface: Okay , and then what do I press , F_ eight ? marketing:  F_ eight . user interface: Okay and then how do I press the the big one , to get it on to the big project manager:  F_ five . user interface: F_ five and I press that again to get it off as well do I ? marketing: Escape . project manager: F_ five and escape'll bring it back and just  the left button for advancing . user interface: Okay , so  I'm the interface design designer , User Interface Designer sorry ,  I'm concerned with  w what effect the apparatus should have on the user and  I'm I'm also I want to point out that our motto , put the fashion in electronics , project manager: user interface: so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . Okay , and how do I press n just the next button ? project manager:  just a left  user interface: The arrow ? Okay . user interface: So  I looked at existing designs and also  the information that Raj gave us was very useful about what people like , what people dislike .  and what people fashionable , because we said people between twenty five and thirty five were the main  buyers of of our T_V_ I think . user interface: And ergonomics , we said  , I don't know I haven't actually been able to do any of this myself , project manager: industrial designer: user interface: but  maybe that comes up , I don't know . user interface: And the findings , well the basic that was the basic function to send messages to the television set .  , so they need to be included , but I've got some pictures here of some leading ones . I don't know how to get to them , project manager:  if you if you escape then you can see your bar . user interface: You know they're grey , they've  this one's got loads of buttons , it's hard to tell from here what they actually do , project manager: user interface: and they don't look very exciting at all .  , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff , project manager: user interface: but there you go , that's what we're up against , project manager: user interface: and I think we can do much better than that .  , well I think we need to l I think the ergonomics is quite  important ,  project manager: Yeah , particularly if we've  there was a bit in Raj's about R_S_I_ and things as well . And  I thought not too edgy and like a box , more kind of hand-held more  not as  computery and project manager: Organic .  simple designs , like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons , marketing: project manager: user interface: so I think what we can miss out on the buttons we can make up for in design and and how nice it looks . user interface: hand-held and portable I think is portamint is important because T_F_T_ have just  released  I think is it a a remote control for presentations or  and a big seven inch big screen , anyway , so  project manager: Yeah it's like a , yeah . user interface: Yeah , no seven inches isn't that big but  anyway  so hand-held and portable and  m I thought about other functions for T_V_ but as you pointed out people don't actually want that , project manager: Right . project manager: And also the company want to keep it stuck to the T_V_ for  to keep down the production time . And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark project manager: user interface:  which does already e exist but it's not very widely used I don't think . user interface: or rechargeable station because it's a pain when you run out of batteries . industrial designer: So  , I noticed your talk about speech recognition and whistling , user interface: Okay ? industrial designer: and  I was just curious to know , have we done any research into how many people can whistle ?  , or if project manager: user interface: industrial designer: is that a function we want in the remote ? project manager: do you have trouble whistling ? user interface: I haven't been able to industrial designer: I don't , but I I know a lot of people do right . industrial designer:  it has to be a certain kind of whistle too , right ? project manager: Yeah , I suppose that's true . user interface: - , yeah project manager: Well I suppo  you could y you could have the user interface: or some sort of voice project manager: you could have the basically  instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? . industrial designer:  a much easier thing is just any loud noise like clapping  , shouting , you know , project manager:  . industrial designer:  and then , what would the response be ? It beeps back at you or something ? project manager: Sounds good . So I plug it in , press F_ five ? Function F_ five ? project manager: Function F_ eight for the  the  industrial designer: Or function F_ eight ? Okay . So as the Industrial Designer my job is to take an input from you guys , user interface: industrial designer:  so it's good you went first , project manager: Alright . industrial designer: and I jotted down some notes as to what are the b needs and  what kind of novel features we can add to differentiate our product from the others . industrial designer:  so Raj told us that  consumers are willing to spend more for fancy products , and  he also mentioned that  the current products don't always match users' operating behaviour .  , a lot of the buttons aren't used , and  he mentioned that they're not fun to use . And  a novel feature which  we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote , project manager: industrial designer: there could be a little microphone on it , and any noise over a certain threshold  it'll pick up as a a distress signal  from you and it'll beep back and say you know oh here I am or something of this sort . But sure surely that would have to be  sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you . industrial designer: Well maybe you could have a   tha that would be a consideration to take into account yes . industrial designer: Yeah well tha that's  for later down the road  , and then as for the user interface it should be trendy ,  and not computery , user interface: industrial designer: right , so more low tech and not too many buttons . project manager: industrial designer: And so I did a little research and unfortunately all I had to work on was our  our corporate archives of the great products we've made before , user interface: industrial designer: which include , you know ,  space craft , coffee makers , and bullet trains Or  or a high speed train . project manager: Ah is that what that is ? user interface: industrial designer: Right and having personally worked with all these products  I have a great deal of experience with  with industrial design of these . If you if you can build space craft you'll have no problem with a remote control , yeah . project manager: industrial designer: You got a a caffeine powered space shuttle train transport to your T_V_ , and  user interface: project manager: marketing:  . Give it one button user interface: industrial designer: and and it's a you know , for the the cowboy in all of us marketing: project manager: industrial designer: I I'm not quite sure what the the function is there but project manager: Right okay . industrial designer: Yeah it's a g  you could have a you know a project manager: Is that just switches on the speech recognition and it's entirely speech operated , is it ? industrial designer: Right . marketing: Fifty million was  prof project manager: Ah now it's fif fifty million Euros we've gotta  we've g marketing: As a profit . project manager: gotta make profit , so we're making that at twelve and a half Euros a time . Well I guess more realistically then , we need a product that's got some kinda nifty outer casing , cheap plastic  , you know ,  that should be just like  a tenth of the price maybe or less . industrial designer: we don't wanna have it project manager: Would it be possible to have the rechargeable idea ? Is that is that gonna mark up a lot ? industrial designer:  . user interface: That might cost more though , 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries . project manager:  if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it , user interface: A battery in it , kinda . industrial designer:  the canonical user interface for these would be just a bunch of buttons , but since we're a cutting edge company , we  of course will have alternatives like  speech recognition , whistling recognition and rocket power project manager: Okay . user interface: industrial designer:  and lastly the transmission interface is  , just some engineering thing you don't have to worry about . industrial designer:  so here's you know , a great schematic that my  apprentice designer gave me . project manager: user interface: industrial designer:  as you can see the the remote control have parts and those parts look like that and  you know it's got a little operating procedure that looks something like that . And I suppose you all know how it works because we've all used it and we wouldn't be in a company designing remote controls if we didn't know what they were so  personal preferences , I think  programmable options which  just require a small amount of memory ,  non volatile memory , just  so the user can put in their favourite channels and maybe their preferred volume settings so that when they turn it on it's not blasting . And the  , the bells and whistles that we mentioned you know , they take more budgeting ,  more technical  expenditure of effort project manager: user interface: industrial designer: and it's also much more likely to not work if if we add these bells and whistles . project manager: Right , also so  a notice I got not very long before the meeting , so didn't manage to forward it on to you , it is let's see , I'll find it myself ,  Ta industrial designer: Okay , I don't think we need to screw it in . project manager: We had that  to dis-include teletext  because it's become outdated , and everybody uses the internet anyway . project manager:  it's only for the television , which I'm presuming means it's for a specific television , user interface: Okay . project manager: and  instead of colours and sorta colour options , they want corporate colour and slogan somehow implemented in the new design . project manager: And the logo  the sort of slogan we put the fa fashion in electronics  I don't know exactly how sort of incorpor  , I guess if you're going for a sort of globular shape you could kind of have it working its way round it or something . project manager: Okay , so , we have to decide on which functions we're going to actually have . project manager: now , we had as listed options we had industrial designer: project manager: speech recognition potentially , flat screen interface , L_C_D_ interface  we also want to limit the number of buttons so we'll pretty much take that one as read . project manager: So sorta strike a balance between a a few and a user interface: Well project manager: or it looks like we're just cutting on the  user interface:  . project manager: I do however have this from over my head , that they don't want teletext on it . project manager:  maybe Raj you could find out what people would think about that , or maybe they'll send marketing: About cost . project manager: some information about that , about  what people , whether people would require  teletext in a remote teletext option in a remote control . So  I take it your position Arlo is that the bells and whistles we've gotta come up with the a gimmick but not too complicated a gimmick . project manager:  so  a a the sort of inkling I'm getting from little bits of  web chatter that I'm getting sent is that they're quite interested in a T_F_T_ display , interactive display . However that does sound a bit like the more complicated design that rav  sorry Raj  said people didn't like . project manager: If you think about standard interfaces that people use already , sort of Windows-style drop down menus or whatever , user interface: project manager: I think maybe that's a bit , going a bit far user interface: Yeah . project manager: but you know like in a basic sense that you could have your basic selection of buttons , and if you hit a sort of menu at the top you have  it goes to a different selection of buttons , so it sorta keeps it simple . project manager:  glow in the dark , is that sort of with a light inside it or is it sort of glow in the dark material ? user interface:  marketing:  . So marketing: I user interface: so I I guess that would be cheaper than a light I think . marketing:  actually I think it's really really very important point  as if we look at the market because people mor fifty percent people they find that the remote controls are often lost somewhere in the remote , in the room . But user interface: Often lost s was that , marketing: yeah are lost project manager: Lost , yeah . But if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control , user interface: marketing: like if they come and speak something at the remote control  replies to something something and it glows in the dark . Both these factors  both these points will help them to locate the where they have kept this remote control , project manager: That's cool . user interface: - , marketing: and this will definitely enhance our  market sales , project manager: That's cool . project manager:  speech recognition I take it user interface: industrial designer: Oh it's project manager: I don't , I've I know of no products  that use speech recognition well . industrial designer: They're act there there was a remote control that came out two years ago that had a some basic speech recognition on it . You could programme it with your channels and then you say you know like  B_B_C_ one and it goes to that channel . project manager: Really ? industrial designer: Yeah , it didn't work very well though because of this noise interference problem . project manager: Yeah , or a yeah an advert an advert for B_B_C_ two on B_B_C_ one'll switch the channel for you kinda thing . user interface: industrial designer: Right , right , and so there was a lot of this , you'd be watching the T_V_ and then all of a sudden it'd it'd pick up a noise and turn it off or you know or turn the volume off or something , project manager:  . user interface: Well what about industrial designer: user interface: this might get a bit too expensive actually , but what about  something that's built into the T_V_  that you can press and it'll send out a little signal you know like the ones that we can't hear or something project manager: Ah , that's a good idea . user interface: If you find if y industrial designer: Right and then it would do just you know ,  subtractive kind of cancellation of the noise . industrial designer: What you could do then would be you have  a remote controlled by the T_V_ speaker , or not a remo I'm sorry , a microphone by the T_V_ speaker and a transmitter there that sends back to your remote , 'cause you can't  expect  the the television manufacturers to to put that feature into their T_V_s . industrial designer: But yeah , then you have like the little se separate module by the T_V_ speaker project manager: That we should just stick on , yeah . industrial designer: Right , and then the remote control would know  what's being produced by the television . project manager: And that's a sort of basic R_F_ kind of frequency so it'll be cheap . Yeah that's certainly possible then an another thing was about this losing the remote and trying to find it again . If you do have this sorta speech interface to it , you don't even need to find it . You just say you know ,  whatever you whatever you want the remote for , you know to change the channel or to  turn the T_V_ on and off , you just shout your command to it and it would do it for you if it's within you know , within hearing range . And  you know it could be somewhere in the room y that you've no idea where it is and it would still do its job . user interface: That could also be built into the T_V_ though , which might make our remote control a bit obsolete .  so I think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that , user interface:  . project manager: So I think if we're going to go well  like the thing about the there's the problem with the T_F_T_ or the L_C_D_ kind of thing is if you're also wanting the the kind of  organic globby sort of feeling to it then you might have trouble incorporating the screen . project manager: but I guess not I thin we'll just we'll just pretend that's not a problem . user interface: Maybe not even all of it 'cause we said  colours and fashion w were important so maybe  just like a little l line that's kind of around the outside and then you can make the rest a different colour . industrial designer: Yeah , no th the material's cheap but it's just  the the glow in the dark material needs some light to charge it you know , and then  if you're , if you're sitting in the dark for too long it  it won't glow any more . project manager:  Okay , well we can use we can still use the glow in the dark as a gimmick essentially , user interface: Yeah , project manager:  if we're gonna have to user interface: 'cause what I thought , main project manager: if we're gonna have the logo on as well , bright yellow logo in our our  slogan . project manager:  then you know they're gonna be fairly brightly coloured anyway , and we can have sort of a a a trimming as well , of the glow in the dark material , just as gimmickyness . 'Cause yeah , that w more than finding it , that was more like you know if you're watching a film in the dark , you can  still see the remote control . project manager: Alright , so n sorta if if if we're gon if we're gonna go with the idea of   of feedback , sort of remote finder , then that kinda stuffs that one out then .  so we've got do we want to go with the T_F_T_ idea or the is that far too expensive ? industrial designer:  yeah we're getting a lot of features now , I I think project manager: Well  I think I think the sort of find the finder things  it's  I could probably write the circuit diagram for that myself . project manager:  industrial designer: Well , I think a consideration too is that these  remotes get abused a lot , you know they get thrown around , user interface:  . industrial designer: there's a good chance the the T_F_T_ screen would break or  get damaged . user interface: So is that one of our definite requirements that they wa that it needs a T_F_T_ screen ? project manager:  no ,  that was going on ravs  Raj's sort of  marketing research I guess . So that's sort of included in your sub-module kind of stuff ,  industrial designer: Yeah  . project manager: If you could find out that  marketing: Totally , it takes cheap speech recognition , she they wi project manager:  I think we're gonna scratch the speech recognition as a bit of a industrial designer: Oh . project manager:  expensive , user interface: Yeah you think so ? industrial designer: Oh no it's it's much cheaper than the T_F_T_ , it's just a microphone and some some integrated circuits . industrial designer: And it'd it'd be a small vocabulary speech recognition system , project manager: Is it not the circuits that cost industrial designer: like a project manager: Oh right , okay . industrial designer: project manager:  well that kind of takes back the R_F_ the R_F_ remote sort of idea as well . marketing: project manager: Excellent , so we'll go with speech recognition , yeah ? industrial designer: Okay . And what else was I thinking of that I haven't written down and therefore fallen out my head , user interface:  project manager: programmability . project manager:  user interface: if it's not too expensive s I think it's a good gimmick .  can you put all these reports in the project documents folder if they're not already in there as well . industrial designer: project manager: And  I'll put any I'm I'm putting anything I do in there anyway , so  user interface: And where is it sorry ? project manager:  pro  project documents . industrial designer: So it should be when you save project manager: On A_M_I_ scenario controller . marketing:  it is in shared documents ? industrial designer: And then  hit that little folder up thing again . project manager: And I will tr getting strings of  information , I'll try and forward any specific to anybody in particular , as soon as I get them now , rather than industrial designer: project manager: I was about to sort of tell you about the changes before the meeting , and then the meeting turned up , so user interface: Okay . project manager: So user interface: What I thought as well about the material is  maybe not this kind of material , but maybe more like  this kind of rubbery material , it's a bit more bouncy , like you said they get chucked around a lot . user interface: The rubber rather than project manager: More sort of  flesh-like than plasticky sort of . marketing:  but we have to take care like project manager: industrial designer: user interface: marketing: But we have to take care of our children also if they means if children catch hold of your or if they chew it it shouldn't be too harmful . user interface: marketing: So we have to safety point of view also , we have to take care . industrial designer: user interface: Oh I think wi with the more organic shape of it it won't be as it won't as have many sharp corners as that , so that's something good ,  project manager: Yeah . user interface: industrial designer: We could go completely out of the box and make the thing a big red ball foam ball . marketing: project manager: industrial designer: And there's no buttons at all , it's always on , and just yell at it , and it works . project manager: yeah it's gonna have to be it's gonna be have a big yellow foam ball , yeah , sorry . user interface: Yeah , d with the colour ,  does it have to be all yellow , do you know ? project manager: Please God no . project manager: my reaction to an all-yellow remote control wouldn't be anything other than horror , so I think just having it user interface: Yeah . project manager: And I'll see if I can argue with boss about putting the user interface: Cool . project manager: what was it ? We put we put fashion into Whoops , it's not working . project manager: Okay , that felt a bit more like a something with order and and reason to it than the last one