Right so  this meeting will be about the conceptual design , don't ask me s precisely what conceptual design is , it's just something important that we need to do . In this meeting ideally we'll come to some final decisions on what we're gonna do for the prototype . Right so  , apologies for the last meeting , it was brought to my attention that I did not make the roles clear enough , so I will attempt to do so more accurately in this particular meeting . So , basically all we're gonna do is have some presentations again much like last time , and gonna go through you ,  whoever wants to go first is f fine by me  and we'll collate what we know about  what we discussed in the last meeting , possible directions . And then we'll make some more decisions on  basic  firm up our idea on how we want this remote control to look and work . It is Nathan right ? I'm not calling you the wrong name over and over again ? industrial designer: No Nathan's fine . industrial designer: basically what I'm gonna have to talk to you about today is  component design and it's been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers , project manager:  . We've already kind of gone over this but we're gonna have to get into more detail and probably have to reach some conclusions some time soon . Our manufacturer didn't say anything about lithium so we might have to look if we do go that route , we might have to look elsewhere . Basically , it's like a  the idea of moving the remote would create enough energy to keep it running . So that's one possibility but I don't know whether that would be powerful enough to illuminate a touch screen .  and then as far as the way it's shaped , we can do standard boring flat , which we probably don't wanna do , curved or very sexy double curved . project manager: What kind of th thickness are we looking at ? industrial designer: I imagine that we could specify . industrial designer: the buttons , there are multiple scroll buttons available from our manufacturer , but to use those we'd have to use more chips ,  and that would cost us more . And if we do go with the rubber doubled curved case  we'll have to use rubber push buttons because the other buttons aren't compatible with that . industrial designer: one thing that I noticed was that most remotes operate on a infrare on the infrared part of the spectrum . So you notice when you push a button on a remote you can't see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that . And if you were to record if you were to make a video recording you could actually see the light .  one thing that I thought might be interesting was to use part use visible light coming out of the remote , just kind of as a fun gimmick . industrial designer: Course it'd have to be a part of the spectrum that wouldn't damage the human eye or anything like that . project manager: is there an option that we can have that off or on so a person can select like industrial designer: Yeah .  , and then on to the circuit board that we're gonna use , also known as the chip .  , we really don't have any way around the T_A_ one one eight three five . project manager: user interface: industrial designer:  findings , okay , we're very limited by what our current manufacturers can offer ,  and my question to all of you is , should we look to other manufacturies or should we just make do with what we have available ? user interface: Interesting question . marketing: Well I'd say shop around but with our time constraints , is that really a feasible option ? project manager:  .  , if we do go the lithium battery route then we'll have to go outside our current manufacturer . My personal preference is I'll just throw my cards on the table ,  I think we should probably go the solar battery route , just to kinda keep with the environmentally friendly theme that we have going on .  , I like the idea of the visible light signalling , that's something to set us apart and  I was thinking about I was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes . So we're not so confined by one style and say some you know , say our the one marketing: Right . industrial designer: if we just go with one and it doesn't go over well then we're in a bad situation . project manager: Can we do marketing piloting too ? Try to see what kind before we launch can we see how they're received ? marketing:  It's an option ,  but actually there's I've got some research already on like what we're looking at and trends in casing right now project manager: Okay . project manager: That's perfect , so I guess that makes sense for you to take it from here . project manager: industrial designer: user interface: Did you ? marketing: You waiting for me ? project manager: Fascinating , compelling even .  , basically I was looking at what's going on in the remote control market right now and what's going on in other design fields , to see sort of what's what's trendy , what's new , what's happening .  , remote control right now basically everybody says they want newer , fancier , more exciting they're sick of this boring , normal , functional ,  that we need innovative design options and there needs to be an easy user interface .  the challenge is that current trends right now , across the board in fashion , in furniture , in technology , is a very organic fruit and vegetable kind of thing . user interface: project manager: user interface: project manager: user interface: industrial designer: marketing: Now I'm not saying we should have , you know , tomato shaped remote controls or anything , but I think it is possible maybe to use  natural colours , like if wood is an option , that whole organic , sleek , clean , industrial designer:  . Different skin options , or if we can't afford this touch plate thing , or touch face screen interface  , maybe having the b images be specific , like you could choose your menu bullets to be project manager: Tomatoes . marketing: a different shape industrial designer: user interface: marketing: or okay , not the example I would choose , but you know what  to t sort of and th apparently the feel of the next couple of years is spongy , project manager: industrial designer:  . marketing:  not something I I've come up with a though if we can get around to getting piloting , I thought maybe a casing option like  not like a skin , but like a holder almost if you could do like  , leather options or wood options or something industrial designer:  . As far as the rubber that we can use we can use a rubber as part of the case , marketing: So overall I think we should stick with what we're finding , everyone's looking for easy to use , technologically innovative and this fancy new I think perhaps the double curve thing and maybe this rubber option is our best way to go for right now . Well I d but then if the touch screen thing isn't gonna work out for us that's really a non-issue . industrial designer: I like the idea of of rubber too because it's tends to be associated with being durable , something that you can drop and it doesn't matter . project manager: Yeah , it's like , yep industrial designer: Taped with duck tape and what have you , marketing: Very much so . project manager: it's ubiquitous isn't it ? user interface: We can have a duck tape casing . user interface: marketing: I think that goes against the whole fancy something , a new line , project manager: user interface: It could go with the granola crowd . project manager: industrial designer: user interface: marketing: Ah , it could be , it could be , project manager: Great , marketing:  . project manager: industrial designer: marketing: user interface: So yur user interface , guys , is basically aspects of a computer system that we can see or hear , or otherwise  perceive . Here's a d series of different remote controls industrial designer: user interface: that are out on the market today .  voice recognition , we we  actually have some new  information from our research design team but  I'll get to that in a moment .  , so current voice recognition starts up to about eighty speech samples ,  and basically you record your own verbal labels c and connect them to the remote control . Now our design team , research team , has been able to  set up a system in which  you can teach the remote control voice c recognition system to respond to  with standard responses . Like you could say good morning  remote control and it'll say in a sexy female voice , Good morning Joe . project manager: marketing: project manager: industrial designer: user interface: In fact we already have this for a coffee maker line marketing:  . project manager: Lot of single people on the  on the re on the remote control research team user interface: On the remote control industrial designer: project manager: at the user interface: right . user interface: another concept is what  Apple has come up with , the spinning wheel with  L_C_ display like on the  iPod project manager:  . user interface:  and then we have the scroll button with integrated push-button , kind of like a modern a bit bulky , a bit crazy , project manager:  . user interface: And  some special components ,  ideas like  blocking , having the ability to block channels from your for your children  and  dedicated buttons for for commonly used  channels and even  ideas like secured or hidden programming but  I again if we go with touch screen I don't think that's a big issue . industrial designer: marketing: user interface:  the jumbo universal remote control is almost impossible to misplace or lose . user interface: again probably not what we're going for marketing: user interface: so I  my ideas here and kind of where I think we're heading is something slightly larger than a regular iPod  with a hard cla c  plastic casing marketing: Okay . user interface: although I think some of the suggestions we've come up with are definitely  very good ideas .  changeable casings  our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it marketing: right . user interface: and kind of get used to thinking about maybe buying another one which can add value to our  bottom line .  touch screen interface ,  possibly having go-to buttons being  stuck into the system so those don't move away from the screen , the important ones like power , volume and jump between channels .  , and of course our voice command system which I've talked a little bit about already project manager:  . user interface: and  the use of recognisable colours and shapes to aid recognition of the features  that are around so red for power ,  arrows for different volume ups and downs and channels ups and downs and what not . user interface: And  perhaps even adding in some stupid little jokes with the voice recognition idea like perh  for instance my toastie maker that I got from my bank marketing: user interface: has jokes when it's ready . project manager: That's what they need , it's like a little dongle it just sticks up this further so you don't have to stand up every time , just connect it , my kingdom . Now we kind of have to come to some decisions , I figure we can just go down the line and all three of us can have a chat about it . Based on what Nathan presented as far as the  various costs and benefits  I think , I dunno , what do you guys think about the touch screen at this point ? marketing: I think it's our most marketable feature just because it's so new and it's something that is showing up in other places . marketing: But can we really afford it 'cause it looks like they would be , that would be a really main cost source then project manager: marketing: right ? industrial designer: My estimate is that in order to incorporate touch screen technology it's gonna cost us upwards of seventeen fifty Euro per remote , project manager: To produce each one . marketing: And our goal was to be under twelve fifty or we have to be under twelve fifty ? project manager: Well . project manager: There is , it's just , it is a question of and how much ca o does that mean we're gonna have to increase the price to make money . marketing: Can we justify it ? project manager: from twelve fifty if we d wanna get our fift  hundred per cent profit margin  that would mean selling it from twenty five . project manager: So user interface: Where do you guys come up with these numbers ? industrial designer: That's just off the top of my head , project manager: From the board , industrial designer: it is pending further emails . project manager: well marketing: Though I think that's what people would pay for , user interface: marketing:  if you're gonna pay for an expensive high class remote , you're gonna expect it to do something project manager: That's true ,  industrial designer: It is the new it would be in a class of its own . project manager: And that's to be fair the  the per cent of the market we're not going for mass any you know , mass sales anyway , we're gonna make  we we're not talking about selling eight zillion of these things , we just couldn't , not for twenty-five Euros , marketing: Right . project manager: so we could probably maybe shrink the profit margins rather than selling for twenty five , sell 'em for thirty , but that's something that we can have finance deal with . project manager: or wh y wh what was your thought on the matter Ron ? user interface: I'm thinking that's  definitely a good idea and I also think that we could probably come up with some sort of a cheaper  means to to go about this kind of production , my my team in the  on the third floor suggested that  marketing: See if we can cut some corners . Well and we can look into this other manufacturing option , and maybe we can get 'em somewhere else cheaper . industrial designer: We could initially go with what we have and if we can find them cheaper later on marketing: Right . project manager: No we could have a s very simple touch screen , you know , there's always the opportunity , if it's gonna be about the size of the iPod or whatever , you know , w we yeah , I guess we can play around with it a bit . Alright , let's let's say that okay so the touch screen will be our  our main selling point here . project manager: So user interface:  I think that we really have two main selling points , I think that our casing and the voice recognition marketing: Yeah 'cause with voice recognition  really this is pretty bells and whistles kinda remote . project manager: if if we're looking at bottom line , now we're looking at upping the cost to seventeen to get the touch screen on , user interface: project manager: I think we might have to drop the voice rec . user interface: To be honest , we have the capa we have the design in-house , marketing: Price-wise . user interface:  we've we've come up with this , with this new voice marketing: True . What do you think on it Nathan ? About the voice rec ? industrial designer: I think if we we do both the obviously production costs are going to go way up  but it does put it into it'd become the Rolls Royce of remote controls basically . Course , maybe they hadn't thought of this whole touch screen option , but definitely we know the market is there for voice recognition so to say we have the technology and we're not gonna use it even though we know it'll sell is a call I don't think I can give the highs ups . marketing: Like really I can't go in and say no we're gonna just ignore everything we know . user interface: Does having both really up our costs ? project manager: I can't see how it wouldn't , there's you know the old aphorism , you can have it fast , you can have it cheap or you can have it quality , pick two of three . industrial designer: Yeah , 'cause you you just upping the number of chips that you need to deal with each different function . project manager: Well if we're gonna pick betwe e alright so we have to pick between one of the two . What which , which do we suspect we should hold o we should hold on to ? marketing: Well , we already have research backing voice recognition as you know fiscally solvent . But  I I I personally would tend to another direction but if that's what's gonna sell I think that's what we need to go with and maybe we can table this touch screen for our next model . industrial designer: I think the voice recognition is simpler , we already have the all the technology in-house , it's ready to go , it's packaged , it's project manager: What does the cost look like Ron ? Is it cheaper to do the V_R_ or to do the  touch screen ? user interface: Well my p is project manager: Nathan ? marketing:  . industrial designer: this is just off the top of my head keep in mind , but I think the voice recognition would they're both  they're both gonna push the costs up , but  , since we already have the technology in-house for the voice recognition project manager:  . marketing: And we're still not then we don't have to deal with this battery issue nearly as much either , project manager:  . So I'm getting alright so more or less you guys think that o o of the two of 'em , the voice recognition will be better . marketing: which for right now we can have it on the market sooner which is all in all our best option . industrial designer: marketing: So and when are we gonna have basic prototypes coming up next that's you guys's next step right ? project manager: Yeah , well we'll we'll sic we'll sort out what it what f what else we're gonna talk about for the prototype industrial designer: Yeah . project manager: but yeah that's our next step , it'll be a developing of prototype . industrial designer: Are we going to talk now about  the materials that we're gonna use for the case and all those things ? project manager: Yes . Would the solar power be enough to fuel a voice recognition ? Or this kinesthetic one , would that be enough to fuel a voice recognition remote control ? industrial designer: the solar power definitely would be but I think just to keep people from getting annoyed , 'cause sometimes solar power fails and there's no way round that , we should install a small backup battery . industrial designer: Just to cover those moments when for whatever reason , the remote hasn't been exposed to marketing: Well what of people with like the T_V_ in their basement , project manager:  . marketing: like what if wha we can't guarantee sunlight everywhere so having a secondary source is probably industrial designer: It's true . Yeah , it works about the same as a solar powered calculator , marketing: industrial designer: and you know how those those don't really require that much light , user interface: Calculator . industrial designer: but obviously a little more light than a calculator , but we're not talking about a lot of light . Doesn't have to be out taking a sunbath for a few hours a day or anything . project manager: What do you think Ron ? user interface: I'm willing to agree with everything that's been said . If we're really not  handling the remote control to a great extent we could possibly get away from the idea of having a hand-held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that , kind of a sleek little  neat thing that sits on your table or something . industrial designer: Why , why moving away from hand-held , why ? user interface: Just a thought . industrial designer: What's the  idea ? user interface: Well if you don't need to pick it up it could kind of be a selling point . marketing: I if it's got voice recognition it can be technically anywhere in your room and still do its job . Do you think people that are people that buy a remote , are they always gonna wanna use the voice recognition or is it just something that they do sometimes . marketing: True , and i probabl I think we're banking on selling it to more than just voice recognition people , like we want it to work fundamentally as a basic manual too , project manager: Well we have to have buttons on it too as well . project manager: But that's done , that's no bother  if you look at the catalogue from places like with sharper image or whatever you know they might have or like  who is it , Apple makes these really pretentious speakers with the th sub-woofers you know like clear and glass and you know marketing: project manager: And maybe a menu button and so forth , you know  use a channel button to scroll through the menu d if they want to record programmes or whatever you know  we can sort that out . Maybe something that looks nice on a table is would be good , even though and hand-held the same time . user interface: I think it's all about following Apple's lead on a lot of these things . project manager: Yeah ,  a nice although we do  wh  is I'm recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminium thing marketing: Right . project manager: but you could have a very tasteful  wood coloured or earth tone kind of  marketing: That would be kinda neat . And the  the material like the plastics and so forth , we were discussing that being  using like a rubber kind of softer feel , industrial designer: Okay . project manager: li lik if you feel the the tip on this pen it's a bit gives just a bit . project manager: something where it's  a a more advanced f form of plastic that has some kind of a tactile response to it . marketing: Yeah , which is the next big thing , so that's not gonna hurt us either . user interface: project manager: Yeah let's see if we can do a squishy non-remote control-looking remote control . industrial designer: project manager: But to be fair , yeah , you just c you could just put it literally put it on the the ni the coffee table next to the telly and say volume up . I guess we'll a that's gonna be  a thing , if we run a bit over-budget , that might be okay ,  . industrial designer: Sorry about the  lack of information on cost , I just haven't been provided that information by our manufacturers marketing: Okay . project manager: We'll have more of an idea when the prototype have more of a industrial designer: and I'm just having to guess .  , so user interface: project manager: we've revisited the touch screen and more or less ruled that out , I think so we're more or less con we wh wh we're more or less in agreement that we want to have a  a simple kind of function , you know , not too complex . Well when the majority of people are only using the most primary functions on a daily basis , although I'm not saying we should completely rule out major functions , they should be secondary , at least if not functionally then visually , like those shouldn't be industrial designer: Right . marketing: Take precedence , industrial designer: If , if we're not going the touch-screen route then we can  just incorporate maybe something that folds out marketing: yeah . industrial designer: like what you often see on these kinds of remotes is the most basic functions up here project manager:  . marketing: Well and do we wanna consider like an iPod screen which isn't a touch screen but you're still scrolling through menu options , in p user interface: Think then we're hitting our cost issue again . project manager: Yeah marketing: True , project manager: we've also got the the me the thing of , industrial designer: Yeah . project manager: if we're gonna have a non-remote-looking remote , how do we yeah . project manager: we could do a slide or a compartment , you know , like if it say it's a lit little vaguely ovoidal type of thing , it'd be easy to have a compartment in there . project manager: Or you know , a b a b a a series of you know three or four buttons with a menu button and then a side an s up and down type of thing , like on  like on a D_V_D_ player . You know you see the modern D_V_D_ players'll just have  a menu button on the side and then four buttons around them marketing: industrial designer: So are we gonna are we talking we need to figure out what kind of buttons we're going to use , are we going to use scroll buttons ? Rubber buttons ?  project manager: Well it seems like I dunno it seems to me that we could just do the  stick with the rubber 'cause since we're probably gonna be using some kind of  rubber for the outside case marketing: Yeah . user interface: I think to a certain extent we have to stick with  kind of  a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command . Well no it's basic just like four directions that are that can use as menu or channel and volume or however you wanna do it , are really versatile and everybody's already got them to some extent on the remotes they already own so it's not like we're dealing with everybody relearning things 'cause that's not something anybody's gonna wanna buy a new for . That seems to be selling  and we we've more or less agreed that we want to kar target this youth market ,  . project manager: Especially now with eighteen to thirty five year olds being such a large quantity of the population . Yeah alright , well , more or less covered what we need to cover I think fi an an any final thoughts before we think about doing the protot moving on to the prototype . project manager: The  , yeah okay I was just gonna assign tasks in the next b anyth any oth user interface: Sure . industrial designer: have we decided that we are gonna go with different style cases for different people ? project manager:  . industrial designer: Or are we just going to go with one ? ..It's very , it's very hard thing to predict because you have different cases marketing: Yeah . industrial designer: and that might open up your market a little bit obviously , but if you have just one case and it doesn't go very well  . industrial designer: but obviously having more cases also costs more so project manager: Well then again colours wouldn't be so hard to do , you could have  a , you know , a   kind of a natural wood colour , like a stained wood and  , I don't know , olive green or something . project manager: That wouldn't be so much of a problem to incorporate into the colour of the thing . user interface: And again copying iMac's kind of for iPod Mac Apple's  colour scheme . project manager: Yeah , I think that's probably a good id okay so let's work on  multiple case colours . But yeah , stick with the same kind of kinda yeah , the same basic non-remote kind of remote design . I want the  I'd like Nathan , I'd like you to work on just the basic look and feel , what can we accomplish , given these parameters that we're just gonna sort of have this kind of  non-remote remote . project manager: And  Ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple . industrial designer: user interface: marketing: project manager: And also  specific instructions will be sent to you by your coaches as well . project manager: So that's what to start with for now , is that alright , you guys feel clear about this ? marketing: Cool


I've done more PowerPoints in this particular experiment than I've ever done in my life before this experiment industrial designer: Yeah . project manager: So  here we have our detailed design meeting where we will  look at the prototype and  right so  , I finally figured out what this whole second bullet point is about in my that my coach was sending to me . Otherwise it's just saying I'm the secretary marketing: project manager: and I'm therefore I'm taking the minutes , s so just to go  just real briefly to go over minutes from last meeting , I will open them slowly , no ? Wait for it , wait for it . user interface: project manager: This is , this is very high-powered stuff here , double-clicking , there we go . So  basically the moral of the story from our last minute  last meeting was that  we that we had meetings from  we had presentations done by the Industrial Designer ,  or from Nathan , and Ron and from Sarah about what we can do here  and what sort of limitations we're operating with   excuse me what limitations we're operating under , what kind of risk we'd be looking at with some of the various approaches we were discussing and we essentially came to the conclusion that we should develop a remote with  voice recognition , I_E_ that had a vaguely non-remote like shape  because you didn't really need to use it as a remote since you could just use your voice . That would include some mostly just the simple design features for a television operation but with a slide or a fold-out bay for more advanced functions for users .  , and  the   the U_I_D_ and the I_D_ were asked to go ahead and start developing a prototype for us to look at . What's to be said about it ?  , we took into account a lot of the things that we went over in the last meeting ,  . Some of the most important things to consider are that we decided not to go for the touch screen which you can see project manager: This is going to be the on off button project manager: industrial designer: and we have these buttons to go through the channels  and then two volume buttons down here , d  we decided those were the most important  buttons . And then , for the more advanced  functions there is a slide out panel here  and you can see that there are lots of other things going on . But this actually can slide back in and provides a very nice aesthetic when it's all put away ,  . As far as the  whole visible light thing , we decided to go with the multiple colours coming out , user interface: marketing: Ah . user interface: industrial designer: Of course , if that's annoying for some people that function can be turned off . user interface: No it's important to we talked a quite a bit about  you know the the interchangeable  faces and what we've done here is come up with a bit of a natural look here marketing:  . user interface: of course that's  interchangeable industrial designer: user interface: and  I think it would be desirable for the  for the regular product in the in the in the in the first packaging to be something a little bit more subdued marketing:  'kay . user interface:  and as you can see on the television there  we have the  voice detector device  on the top there .  , what other things do we see here , well ,  if you give it a touch it does have actually a bit of a spongy feel , project manager: user interface: so I think that will work well with regards to our market .  and  let's see , well clearly there's gonna be some more colours and what not available .   do you have anything else to add to that ? industrial designer:  I worried about the materials , it is  the entire thing is covered in a rubber coating so it's very durable  , it's not gonna break like some types of plastic that's dropped .  , and of course as you can see and if you touch it it does have that nice squishy feel . user interface: It's actually important to note that the television ,  you know if there's an earthquake or anything like that , that i it actually is edible inside . project manager: industrial designer: user interface: marketing: industrial designer: Fact , I dunno if you noticed , but I wrote the  the company's name on the telephone screen , project manager: Oh well done yeah , yeah oh ok industrial designer: I thought that was kinda nice . marketing: project manager: industrial designer: This user interface: marketing: Do we need to worry about  rot factors ? project manager: user interface:  it's encased in a new  type of  marketing: Oh okay , there's preservatives involved , project manager: industrial designer: Yeah . marketing: we don't need to worry , industrial designer: We got a bit ahead of ourselves , user interface: It's fine . industrial designer: I know we're not talking about making televisions at this point or anything like that , but user interface:  . user interface: but I think that's I think that sums up the main features of our of the remote , project manager: Brilliant . user interface:  I dunno if you guys have any questions or f whether that  whether we need to worry about any  other marketing areas or anything of that nature . This cost well to put this into  production , we're looking at about what was our goal ? It was twelve fifty Euro  and this actually came in at about eleven ninety nine . industrial designer: One thing that we didn't do  obviously we had a choice with the buttons whether to use scroll buttons or standard rubber buttons , but we just went for a classic rubber button and  since we did that marketing:  . industrial designer: we didn't have to use as many microchips which was quite nice and that's what helped keep the cost down . industrial designer: So even though it has a lot of modern technology ,  for example the voice recognition , marketing:  . industrial designer: in a lot of ways it's just a simple remote and  I think if we shopped around for other manufacturers  we might be able to get even cheaper . Did we talk about the voice recognition  option ? industrial designer: And Oh no , we haven't talked about that yet have we ? user interface: So  so  yeah on the back here you all noticed this area here which is actually the voice recognition   console project manager: marketing: Okay . user interface: but basically the voice recognition  incorporates  the latest designs that our research team has been able to cufw  come up with . industrial designer: Any questions ? project manager: No , no marketing: Do we have  other , for lack of a better word , skins ? Covers ? project manager: I think that's user interface: marketing: In play now or are those ones gonna be developed later once we see how the couple we have g go or ? industrial designer: do you wanna answer this one marketing: Do we know where we stand on that yet ? industrial designer: or do you want me to answer it ? user interface: Well we didn't quite have enough material  . user interface: Oh I see , marketing: I just didn't know if you guys had any in mind yet . industrial designer: well as you can see this is just a most superficial layer and  it'd be very easy to put another layer of something else like marketing: Okay . marketing: And the whole thing project manager: marketing: Okay user interface: So  there are I marketing: Right user interface: we definitely priced out a spongy even spongier non-natural look  materials marketing: Yeah . We also continued on with the ideas that f following  Apple's colour schemes with the kind of the  light orange and the green . industrial designer: It's not it's not quite a a face plate , it's more like a pseudo-face plate because it's simple enough marketing: Okay . industrial designer: that in the factory it could we could very easily put a different one on it , it locks into place such that , you know , it's pretty permanent but at the same time , if we wanna go the other way it's just a matter of a couple of adjustments and we could go the face plate way marketing: Okay .  , what we need to discuss now is the finance of it ,  I got me you've got you provided a number that actually sounds quite nice . project manager: I'm just gonna clear this out real quickly , but it looks like So we'll just if we can just itemize what's in here , we've got this it's a solar cell thing right ? industrial designer: Right project manager: With a back-up battery ? industrial designer:  we didn't really touch on that but it it's in there , project manager: With the ba okay .  so I guess that would mean we've got a bit of a  It's a s a speaker and a sensor at the same time isn't it ? industrial designer: Yeah , yeah .  and the case , it's more of a single-curved case , I guess would be that be the general industrial designer: Yeah , one big curve I guess you could say . Push button interface  with this other drop-down so maybe we've got two push button interfaces don't we ? industrial designer: Yeah , And  a special I guess it's  we've got a sort of a wood materi a rubbery type material that throughout , industrial designer: Yeah , special . industrial designer: And s I guess you have to mark special colour and special form as well , don't you ? 'Cause it i it is very unconventional , project manager: Yeah , it's it's quite unique . project manager: I like it , yeah it's So it looks like marketing: M come in at sixteen ? project manager: a bit over budget ,  . Huh , doesn't match up does it ? user interface: marketing: project manager: So what we could do perhaps , a simple fix would maybe to switch away from the solar cells  or take out the back-up battery .  industrial designer: How do you feel about that ? user interface:  I think that  if we're talking about it being one of our main selling features , being environmental and without the batteries and what not , although it does still have a battery so I'm not sure that you know what the sell is on that . industrial designer:  we could take we could take the battery out of it you see and it'd probably work ninety nine per cent of the time but you're gonna have to set up a call centre for that one per cent of the time when people are calling and saying oh look my remote isn't working user interface: project manager: industrial designer: it's hard to scrap the whole cell battery idea 'cause that's so integral to the theme that we have . What's difficult , we have all these things integral to the  to the design of it that we just can't back out of now , marketing: Nah . project manager: it would have to be seems like we'd have to go back to square one in a way .  if we were gonna try to undo one bit we'd probably have to undo most of it ,  user interface: industrial designer: Yeah . marketing: Although we don't wanna get rid of the whole environmental  obviously the solar cell is a big piece of the way we're marketing this as like a natural , new thing , but honestly if we cut that one piece out we're actually coming in under budget if I've done my math correctly . user interface:  you might be able to sway me on the idea that we our main selling point could be already this voice recognition thing marketing:  user interface:  that's what sets us apart marketing: Which , it's user interface: right ? marketing: yeah that's what setting us into this young market ,  that's where we started from , so I don't know , and  you know perhaps when the cell technology comes down in price we can bring that back into the game but it looks like at this point that may be out of our league . user interface: And the reality is you know , for me from an ideological stand point , I'd like to stick with the  the solar cell , but I h kind of have to throw myself in the in the business structure model here marketing: Right . user interface: and  you know I think I think that I think that we need to come to a compromise here project manager: It's either or . industrial designer: It's the only way we're gonna get below our  goal isn't it ? Of twelve fifty . project manager: 'Cause we can't remove the push buttons 'cause they're industrial designer: Yeah , . marketing: It kind of project manager:  and we can't get rid of the   removing the user interface: Savings . project manager: changing the case wouldn't be so much of a - , nor would changing the case materials .  , so I guess now we just go to the project evaluation which I will allow Sarah to take over . project manager: That'd be great industrial designer: user interface: marketing: I didn't even do that one on purpose either , user interface: marketing: damn . Okay , basically I was just evaluating  from what we know of how our product's working right now with the criteria that we set at the beginning of these are the things we needed to do , these are the things that look like we feel they're important .  so I was looking at basic design things , does it fulfil its functions as a remote ? Is the design what we wanted it to do ? I are technologies up to where we hoped they would be and does it fulfil the aesthetic qualities that our original market research was looking for ?  . Basic questions like , you know , does it turn on ? Does it respond to voice recognition ? And overall , in general , it looks like it's coming up to par . marketing: the only thing is with with the pull-out panel , that is , can it take some adjusting because it's a new sort of interface ,  that looked like it was coming up rough , but then , once you get used to it , it does make a lot of sense . It looks like it's going over well , so user interface: And the paging function works well , industrial designer: Six ? user interface: that's good to hear , marketing: we're we're good yeah . It's I think eventually if we do  branch out with this product maybe we do have a higher budget options and if it goes over with this model we can look into  wider range voice recognition like from other rooms of the house and stuff , but for now , what we've got is working in the range we need it for , so it's all good . industrial designer: I am bit disappointed about losing the solar panel marketing: That's everything from me . marketing: Yeah , it is a set-back , but industrial designer: marketing: Okay , do you need the cord back ? project manager:  yeah , user interface: W we might have  we might have lost that granola market again project manager: I was just go on . user interface: that we're project manager: Well they don't own tellys anyway do they ? industrial designer: True .  so I guess we are going to discuss  our project process  marketing: industrial designer: user interface: project manager: and that is gonna go into my report . So I guess this is the point where we go   out of role it looks like and talk about our satisfaction for room for creativity and so forth and how that all worked , I guess ,  . industrial designer: Right so it's just kind of a open mic kind of thing or marketing: Okay . marketing: It is now , industrial designer: user interface: marketing: you're in charge there you go . so user interface: project manager: But I trust that she would jump in if I was so okay fair enough . project manager:  right ,  so any thoughts ? industrial designer: Are we considering these points here ? marketing:  . project manager: What do you guys feel about the process ? industrial designer: marketing: you know I think in general , for a day's worth of work we actually were relatively productive , project manager: and the technology has definitely been a help , it's really been interesting to try out all this new stuff . We could now if that'd make up for it user interface: And marketing: but really industrial designer: marketing: and I feel like if you guys had been designing in here perhaps that would have changed but because of room constraints , doesn't really matter . user interface: also had I not been intrigued about the pen , I don't think I woulda used it at all , I didn't write barely anything . marketing: Yeah I think I was taking notes more often than usual industrial designer: Yeah , it's true . project manager: marketing: Yeah , but I didn't get a response industrial designer: What if you get a response two or three months from now ? user interface: marketing: so project manager: marketing: we'll see . industrial designer: marketing: Well user interface: industrial designer: marketing: what kind of coaching is that really ? What if I really needed something . project manager: industrial designer: user interface: I so n I think there was a lot of room for creativity , I don't we could do whatever basically what we wanted until the budget came down on us ,  . And even then we did get a decent product turned out although it's not everything we wanted it to be . industrial designer: user interface: project manager: That's the brilliance of they had a p they had a peeler in here . industrial designer: user interface: project manager: marketing: And highly resourceful team mates might I add industrial designer: project manager: industrial designer: Yeah . industrial designer: And to prove that we weren't wasteful we didn't waste a single bit of Play-Doh , we used every bit . industrial designer: Yeah , user interface: industrial designer: I guess user interface: industrial designer: My one my one criticism is that we didn't have enough colours to work with , project manager: user interface: marketing: Yeah . industrial designer: I think it was pretty clever 'cause we were never able to get too far off track because the information came in at the right time and kind of filled in the gaps enough . industrial designer: At the same time you had enough room to kind of just make things up , project manager: marketing: Do your own . marketing: Though I did feel like th the level of information dropped off severely over the course of the day . marketing:  maybe it's just me but I didn't actually get any information for the last presentation at all . marketing: Nothing , I didn't even get an email , user interface: marketing: like industrial designer: marketing: that was it . So , yeah , I feel like that was slightly lacking but then you know , fill in the blanks on your own , level of creativity upped . user interface: Well I think that was I think that was an issue I kept finding with regard to marketing: Whatever . user interface: well no but also yeah when I was reporting about what each of us was doing I was often confused as to what you were doing industrial designer:  . industrial designer: You know user interface:  and then I also felt like you know a lot of our discussion would centre around n specifically what my task was marketing:  . user interface: but and then in the end I think our jobs kind of melded together a little bit more , industrial designer: Yeah . I think the most helpful thing out of everything was getting the the PowerPoint slides already put together for you user interface: which was fine . industrial designer: 'cause if we didn't have that there's no way we could have got all that done in time . project manager: She said I I I she actually made a comment off boy you're getting into this and I really I think it's true I did get I I felt like I got way too into it . That's kind of a good thing though , project manager: I felt like I slipped into it a lot . user interface: An so is that the first time you've taken on that kind of role ? project manager: The first time I've ever done anything like yeah project project management . project manager: it's one thing to do , you know set up a party with your friends , user interface: project manager: you know ? industrial designer: Yeah . project manager: But you guys felt that you could keep the , yeah , suspension of disbelief kind of like like the role and the okay ? marketing: Yeah . user interface: marketing: and I knew we were all lying through our teeth , industrial designer: user interface: I had to admit , as soon as w we started  as soon as we got the Play-Doh , th you know the whole concept of really trying to stick with reality went out the window . industrial designer: project manager: Maybe in in Legos you know ? Be fun with Legos too , user interface: Possibly . project manager: like make a remote control or spaceship , we used to have spaceship Legos did you guys ever used to build spaceships with Legos user interface: Oh yeah , marketing: Yeah . project manager:  you guys felt like there was enough teamwork in all ? industrial designer: Yeah ? marketing: I think so . user interface: project manager: No I , no I dunno , I d I I dunno , industrial designer: You don't . project manager: I don't I I was just I marketing: Though we didn't actually  other than minor discussion at meetings there wasn't except for the actual building , industrial designer: Yeah . project manager: It's true huh ? marketing: but I feel like if this was a team project there actually would have been much more of the collaborative like brainstorming , use the board well and this would have been six months' worth of work , not like three hours' worth of meetings . user interface: I think had the issue been more serious we probably woulda brainstormed more during our meetings as a team . Course I'm I'm conscious of the idea of the Project Manager asking if you guys feel like there's a team you know it's like , kind of like , like  . industrial designer: project manager: It d marketing: Yeah that is kind of project manager: But yeah . It's kind of fascinating wasn't it ?  the whole process of industrial designer: Wonder why is there anything about the way that we got so much inform what was it that kept us from going to the the board ? project manager: I don't know . I I don't know if there was a ri I th marketing: Mine was the mics . I didn't feel like getting up and down and dealing with all these wires , industrial designer: Yeah , that's it marketing: I was afraid I was gonna break something actually . industrial designer: 'cause the mics are loose and each time you get up it's s a possibility of tripping over something or getting tangled or . True , but it didn't even occur to me as an option , project manager: Nor I . marketing:  I don't know that I would have but I know that I consciously didn't . user interface:  it's just like the paper I don't know what I really needed the paper for . project manager: I wanna see wh wh what my my handwriting looks like digitized marketing: I know . industrial designer: Yeah , project manager: just to see what it looks like in P_D_F_ format or something . Usually I would do a lot more doodling too but I didn't because user interface: marketing: I know , I felt like I needed to be professional so I didn't like draw all over my paper and stuff . project manager: industrial designer: marketing: Okay , well not entirely , but still , I doodled less than I usually do . industrial designer: user interface: project manager: T I I'm curious about what the de-briefing is gonna be like . user interface: So is this all we need to get through ? project manager: I dunno , I'm not sure what the new ideas found i is about . user interface: Is it marketing: It did it just say in an email that we need to discuss that ? project manager: Well , that's the thing I got i in the email I got this PowerPoint file but this slide was just there , marketing: That slide was like that ? project manager: user interface: Any new ideas with regard to remote control concepts ? project manager: W I kinda like th industrial designer: No , none . user interface: project manager: Yeah you can't industrial designer: I think they're fine actually . marketing: I am thinking outside the little square box though , with literally in like form project manager: Yeah . project manager: Does kinda make you wonder , how much can you do with a remote control ? It's like inventing a new car . Yeah yeah , you can marketing: It's still gotta be technically car shaped or it won't fit on the road , project manager: Yeah . user interface: What is that ? Our limited ability to think outside the box ? project manager: So this was other costs . I think this is marketing: Oh , how long was our meeting supposed to be ? project manager: forty ish marketing: How much time do we have left ? project manager: I I I  we should go on a bit yeah about the project eval ,  . project manager: you know what is marketing: Yeah , at the beginning it started out and I felt actually like under pressure like the first couple were taking a lot of work project manager: Yep . marketing: and I was like had like all this brainstorming I was doing industrial designer: Yeah . marketing: and then suddenly I was like well it's just another two minute presentation that you guys don't really care about anyway user interface: Why ? project manager: Hey . marketing: like we all sort of knew where we were headed with it so it didn't feel like it mattered anymore . industrial designer: Definitely when when I first filled out the questionnaire I was marking it probably higher in terms of how much I had to how much I stressed over it user interface: Yeah . industrial designer: and then by the time I got to the last one I was like , you know , not very much . user interface: Think it was also realisation of you basically just copy and paste what's given to you into your presentation industrial designer: Yeah . I di user interface: Oh I added like five slides too , marketing: See project manager: Oh . industrial designer: I just got blank ones project manager: What ? Really ? industrial designer: and marketing: My slides were all blank , they'd have a title maybe user interface: Yeah , mine too . project manager: yeah they didn't come like this ? Like with this was what it looks like . This is what that looked like , marketing: Like with those words already on it ? project manager: literally , just like that . user interface: I added many slides every time marketing: Hey industrial designer: marketing: with the whole new background being innovative , yeah that was class . project manager: industrial designer: I think it would fail , I think marketing: I can't just leave it there . project manager: user interface: industrial designer: it'd be a huge disaster , especially if it looks like that . marketing: I think it would take extensive marketing , okay , an apple with a red button on top , even I am sceptical . user interface: Actually that looked a lot more like a tongue from previous to  fr some other design  modifications . user interface: I hope you appreciate the  incorporation of some tin foil from a  random Kit-Kat bar project manager: marketing: I I noticed that . industrial designer: Yeah , it's  user interface: So again I reiterate my question of how different we are comp compared to the other groups , especially between culture groups and what not . You know from the the the basics to the conce industrial designer: I wanna see a marketing: I Yeah . project manager: although the whole concepts thing , the whole concepts phase , I don't think I really understood like the concept . project manager: yeah  i it's not like I have a concept of a mug's material , it's just it is what it is . project manager: maybe i rather than concepts i it should be th thought of we sh I I thought of I thought of rather than in terms of concepts I thought of it in terms of proposed idea . industrial designer: So we have more slides or ? marketing: project manager: No just this closing one . No we've established that the costs weren't really within budget , but we could s you know do it marketing: We got it to be . project manager: We did the project evaluation based on  Sarah's evaluation of on off switches marketing: Like cutting corners . Kind of , project manager: and marketing: though it was really technically an evaluation of the product , not the project in general . marketing: Which I'm not sure is the same thing , at the time that just i made more sense , but I could see if they were really asking about us . project manager: I'm supposed to do this final report thing at the end so I'll put all that into the final report as well , or as much as seems like maybe not like the articles and stuff , like because and if and so forth , but I'll put most of it in the reports . marketing: I've done transcription before and it's really ridiculous how many words people say like just in the middle of their sentences like that project manager: Oh yeah . project manager: There's a whole branch of psychology that looks into that , psycholinguistics . user interface: What the uhs and the marketing: There's a guy studying it here , yeah , he's studying ums and ahs or something . industrial designer: Filler words or ? project manager: Yep , they're called  disfluencies . industrial designer: I find myself hitting the send and receive button on the email a lot , just out of boredom , project manager: Yeah . industrial designer: project manager: Well to be fair we're we're hooked we're all hooked on the internet , so  I do the marketing: Yeah , we are addicts . user interface: Well just around that eight or or nine people that are project manager: I know , imagine we went the first ten y fifteen years of our lives without the internet . It's only in the last ten that we're like where's the internet ? marketing: Yeah . project manager: you know , it just in the past five we've gone from twenty eight eight modems to broadband all the time . project manager: No we have but I not in the sense that it's so un you know  ubiquitous marketing: I yeah . marketing: But it's not regular  my grandparents had it in the eighties and I got it in ninety four , but still . user interface: In the eighties ? marketing: My  grammy does computer science back in the States and so they had  an E_D_U_ and gov network . marketing: There's basically the fundamental structures , but it wasn't  household to household yet user interface: Right . marketing: because it hadn't been user interface: Yeah , it was to the like seven universities or something . project manager: 'Kay I guess we can probably call that meeting to an end for the most part . marketing: industrial designer: project manager: Where do you find that ? marketing: I have no idea . user interface: industrial designer: Is that the only song you have ? user interface: There is another one . project manager: Is this one of those media player ? industrial designer: marketing: user interface: Huh ? project manager: W oh . project manager: That's one that seems to be shipping with it  shipped with for a while , maybe this is the new version . marketing: So is that a close ? project manager: Yeah , I guess we'll call that a a doner


Hi everybody and welcome to our kick-off meeting  for our new product that we're gonna be designing . industrial designer: project manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting .  tool training , we're going to , I guess , figure out what to do on this project with our individual roles .  we're gonna make a project plan and then have some time for discussion and close up the meeting . We're gonna make a new remote control that's  original , trendy and also user-friendly . And how we are going to do it is each of us is going to  We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate T_V_ , blah blah blah . And then the detailed design , just more in-depth , get the actual schematics of the remote . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . industrial designer: I think we should forgo the whiteboard since we can't actually see what we're writing . user interface: project manager:  right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . industrial designer: project manager: marketing: industrial designer: I draw like I'm in grade five . user interface: marketing: It's pretty cool , and  they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . industrial designer: I love cats because they're independent ,  they pretty much know what they want , they get it , they move on . project manager: I had a roommate who was  allergic , but if she was around my cat forever she became used to it , you know , marketing: Yeah , yeah , if you're around them for a long period of time project manager: it's weird . project manager: Why a badger ? user interface:  I dunno , they're grumpy and nocturnal and marketing: industrial designer: Are you trying to suggest something ? project manager: user interface: Well , a little bit like the Yes . project manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . marketing: You don't really have to , if you like 'em project manager: Yeah , but you can appreciate the way they look . user interface: project manager:  the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . Expe our experiences with remote controls  , our first ideas about this new remote , anything that you can bring to the table for this project . You wanna start us off ? Anybody have anything to offer ? user interface: industrial designer: Well , we wanna make a multifunctional remote , right ? project manager: Right . user interface: And everything being Wait , we have what , sound system , T_V_ , D_V_D_ , V_H_S_ ,  TiVo ? marketing: Right . user interface: if po if we're gonna do it marketing: It needs to be compatible 'cause universal remote controls are never universal . Esp e especially if you buy a a not big product , D_V_D_ player , say , usually it doesn't work if it's not one of the user interface: Or if it's not like a Sony , if it's like a I don't know . industrial designer: So we'll have to figure it how to cover all the different variances in signals . marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . 'Kay , and  another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . industrial designer: What about something with the curvature like that matches the curvature of a hand ? project manager: Yeah . industrial designer: What kinda battery would we want to use ? Because battery changing is usually user interface: D Double A_ . project manager: Do some of them use triple A_s though ? marketing: Yeah some use triple A_s . user interface: Some but marketing: So double or triple ? user interface: Yeah , I guess then it's If we need to do triple A_ we can , but most people usually have double A_s around . project manager: Here we can marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A_ . But industrial designer: Can you with a small lithium battery ? project manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important .  the I_D_ , which is who ? Okay , you're going to think about the working design . project manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . project manager: And you're gonna get more specific instructions emailed to you in just a little while


First we need to determine the user requirements and the question that we can ask ourselves is what needs and desires are to be fulfilled by this remote control . And then we're going to determine the technical functions , what is the effect of the apparatus , what actually is it supposed to do , what do people pick up the remote and use it for . And then lastly we're going to determine its working design , how exactly will it perform its functions , that's the whole technical side of 'Kay I'll just give you a minute , 'cause it looks like you're making some notes . user interface: project manager: So what I wanna do right now is hear from all three of you , on your research that you just did .  do you have a PowerPoint or no ? user interface: Yeah , it's in the should be in the m Project . marketing: Do you want us to do our PowerPoints now or user interface: You know you could you could do it yourself actually .  well , the function of a remote control , as what  we've been informed , is basically to send messages to the television set , for example , switch it on , switch it off , go to this channel , go to channel nine , turn the volume up , etcetera .  some of the considerations is just  for example the what it needs to include it's the numbers , you know , zero to nine , so you can move to a channel , the power button on slash off , the channel going up and down , volume going up and down , and then mute , a mute function . And then functions for V_H_S_ , D_V_D_ , for example , play , rewind , fast-forward , stop , pause , enter . And then other menus for D_V_ as well as T_V_ , whether that means like  we can go and decide the brightness of the screen , things like that , all the more complicated functions of menus . project manager: user interface: And we can decide if that's what we want ,  if we want to include that on the remote , if that's something that would stay on the T_V_ itself , for example .  and you can see on the left , it's got a lot more buttons , project manager: user interface: and I don't know if you can read it , but it says , step , go to , freeze ,  slow , repeat , program , mute , and so those are some of the buttons and so it gives you an idea of s one example . And then on the right , it's a lot more simpler , it's got volume , it's got the play the like circle set , which is play , rewind , but it's also what is fast-forward is also like next on a menu . user interface: And you have a mute button and then the numbers and the eject , and the power button . user interface: And then lastly , it's just the questions that we want to consider like what functions do we want it to include , and how simple , complex it should be ? And what functions it needs to complete .  , what are needed to complete insulation process , 'cause , you know , that's something that also has to be considered and it's gonna be hopefully a one-time thing , when you set it up it should be set to go , but we have to include the functions that can allow it to set up i in the first place . Who would like to  follow that one up ? Now , that we've discussed marketing: I can go . marketing: Yes , okay so we tested a hundred subjects in our lab , and we just we watched them and we also made them fill out a questionnaire , and we found that the users are not typically happy with current remote controls . Eighty percent want they've are willing to spend more , which is good news for us  if we make it look fancier , and basically w we just need something that really  there's some other points up there , but they it needs to be snazzy and it but yet simple . So user interface: And that meaning what ? marketing: Like They like I guess use the buttons a lot . project manager: What do you mean by  the current remote controls do not match well with the operating behaviour of the user , like they have to press the buttons . marketing: whereas like the engineering she showed that the engineering ones are more complex project manager: Oh , right . marketing: and users don't really need all of the buttons that are contained on there , because they only use ten percent of the buttons really . And so people say that they typically lose it , as you yourself know , because you probably lose your remote control all the time , project manager:  . marketing: and they we need something simple , because most people , well thirty four percent say that it's just too much time to learn how to use a new one , and we don't want to go we don't want to vary too far from the normal standard remote , user interface: S marketing: but  they do need to be able to identify it , and R_S_I_ , I'm not very sure what that is . project manager: user interface: Wait , is that like your ergonomics like your hand movements or something ? marketing: Sh project manager: Could be , yeah . industrial designer: Do we really need t to provide more information on what R_S_I_ is ? user interface: Like project manager: Oh . marketing:  yeah , that's what my web site said , I user interface: Channel , volume , power . user interface: It's like if you're holding it marketing: I think we're supposed to know it as remote control experts . marketing: But also s so the channel , the volume and the power buttons are the most important on our company website you can find like the specific statistics concerning to how much each button is used , but those are the definitely the top ones . And so personally I think that we need a modern eye-catching design , but it it really needs to be simple . So saying from y your slide , your presentation , the engineering versus the user-specified remotes , I think that we should go with something that's more user-friendly . marketing: Where the engineering ones , the boxes , tend to make it look more complicated than it really is .  the functionality of the product really needs to be considered as to like what type of buttons do we really need on it . And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we also need to take in like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range . user interface: marketing: And also we found our team found that speech recognition is it's like an up-and-coming thing they really consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it . project manager: And so just to just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ? marketing: I guess so , yeah . marketing: Yeah , I guess we can interpret it like , we can just try out different types of speech recognition within our remote programme . project manager: Didn't they  didn't our rival companies manufacture a remote that you would press the button on the T_V_ and it would the remote would beep so if you have lost it user interface: It's kinda like what the remote phone used to do . Are we ready for our last presentation , Amber ? industrial designer: Yeah , I'm just trying to move it .  I didn't get a chance to complete this one , 'cause some of the tools that I was given were frustrating . industrial designer:  okay , so method method of our design , I think I just start listing th some of the things that we actually need to put into this . industrial designer: We need a power source , we're gonna need a smart chip if we're gonna make it multi-functional . user interface: marketing: What exactly is a smart chip ? industrial designer: Usually a smart chip is just a chip that's been programmed and designed so that it can complete a fair range of functions . user interface: Well , how much extra would the additional chip be ? Is that gonna push us over our production costs ? industrial designer: I wouldn't think so , 'cause we could probably get it from like , in bulk , from a a newer company . user interface: industrial designer:  power source , I figured , batteries , 'cause they're easily available . user interface: industrial designer:  a large on-off button , demographically we're moving towards an older generation of people , so a large on-off button would probably be good . industrial designer: Selection button for various entertainment devices , so you want something that will permit you to select the D_V_D_ player or the T_V_ or the stereo system .  smart chip that perverts  that permits , sorry , universal application again , something that'll allow us to skip over between devices , and that's kinda it . We're gonna have a switch obviously between the power source and the rest of it , and you're gonna need the switch .  extra bulb could just be for flashiness ,  subcomponent which would be like a way of diverting the power to different parts of the the device .  the chip and of course the infra-red bulb , so it can communicate with the various devices that it needs to talk to . marketing: So what exactly we are looking at , is this like the front of the remote ? industrial designer: This is just like a rough schematic . project manager: So the red would be the front of the remote though , right ? marketing: Oh okay . user interface: Yeah , that's gonna be what's communicating with the T_V_ , but the other bulb , I think , is good to just to indicate , I'm doing something , it's sort of like a reassurance . project manager: The l the light up kind of industrial designer: Yeah , so you don't have to stare at that infra-red , marketing: Like that we know the battery's working . industrial designer: 'cause you know when the battery starts dying in your remote currently , you have to actually stare at that bulb and go , okay , when I push this button , is it working ? project manager:  . project manager: Anything you wanna add for personal preferences though , you f you said already that we needed a large on-off button , you think . Anything else ? industrial designer: I think that that's a good idea , because you know that's one of the most important buttons . user interface: Well , should it be larger buttons in general , you know like  the examples that I had , they were swi quite small . So should we try and go for something that has l larger buttons ? marketing: I think we should . I think we should definitely go with buttons that don't look like a normal remote , 'cause most remotes have small square buttons , project manager:  . Okay , let's talk about all of our We'll come to decision later about all the components that we need to include , let's  wrap up this one , and I'm gonna go back to my PowerPoint , 'cause we need to discuss the new project requirements which you might've already seen flashed up on the screen a bit earlier . And we th need to promote our company more , so we need to somehow include our colour and our company slogan on the remote . project manager: in States we don't have it , but  it's like they just have this channel where just has news and weather , kind of sports , user interface: I know . marketing: What is it ? user interface: project manager: it's very  bland looking , it's just text on the screen , user interface: Yeah , project manager: not even user interface: it's like black , black and white kind of project manager: Yeah , just black with just text . industrial designer: You can also get the kind of the T_V_ guide so user interface: It'll give you the sports . marketing: Wait , is it like the Weather Channel where it's got like the ticker running on the bottom or something ? project manager: Kind of . project manager: So anyway user interface: You can pick sports , you can pick the news , you entertainment , industrial designer: Seemingly . marketing: So it's like a separate channel from like what you're watching ? project manager: Right . project manager: Nobody needs to go to the teletext channel to check the news , and we have twenty four hour news channels now too , so Those are our new product requirements . industrial designer: So , do we have to include the company colour within that ? project manager: Yes . project manager: What we're going to do right now is come to some decisions , definitive that we can all agree on , about  the target group and the functions and just definite things that we need to do and then we'll close up the meeting . So our target group is You mentioned  older people ? Would it just be universal for everyone , you think ? user interface: project manager: Because I think even if something has large buttons , as long as they are not childishly large , like even technically user interface: It's gonna make it nicer .  they want something user-friendly , so industrial designer:  well , even if we kept the regular standard size of remote , if we reduced the buttons down to the ones that people are saying that they use the most often and a couple extra , project manager: Yeah . industrial designer: 'cause they're saying they only use ten per cent of them , project manager: Yeah . project manager: Okay , so we want  for our target group would we say , young and old , all age ranges , all  , not kids obviously , right ? Or kids ? marketing: No , kids need to know how to use a remote , I would think . project manager: Okay , so we're going to go anywhere from kids to adult in the age range marketing: Yeah , I think we need it all . project manager:  what about technic technical  specifications , like how how technically literate are these people who are going to be using our remote ? industrial designer: marketing:  I would say we should say dumber than the average person . industrial designer: how 'bout little to no , because there is no way that you are gonna be able to make it no . And we also need to determine the specific functions of this , just to get it all out on paper . So we said it needs to send messages to the T_V_ , needs to change the channel , turn on and off , just basic simple stuff like this . And we wanna keep  I'll make a note here that we wanna keep the number of buttons down . industrial designer: Do we want this thing to be able to be found easily ? user interface: project manager: I think so . user interface: project manager: A finding kind of device or industrial designer: And marketing: I need we we need a like homing device . industrial designer: like if this is gonna get lost underneath the coach , how are we going to accommodate the quick ability to find it ? user interface: Oh right yeah okay . industrial designer: What if we gave it a charger ? And on the charger , just like a phone , like you get a portable phone and it's got a charger , and if you d leave your phone somewhere , you push the button to find it , and it finds th the phone beeps for you . marketing: Do you think people'll really go for that though ? industrial designer: It's useful for the remote phone . project manager: Would that add to our costs at all , I wonder ? marketing: I would think so , because you'd have to develop a base . user interface: Well , if you have the base , you could start putting in a charger and then you have a different kind of battery . Is it going to have a charger , or is it going to be run strictly off batteries ? And we also need to deal with the issue you mentioned of speech recognition , if we want that . user interface: Well , then we could marketing: Do w user interface: If we have the speech recognition then we can start aiming at a like another kind of more handicapped disabled  demo demographic . marketing: Well , th there's the people who desire speech recognition , there's the different demog demographics have different desires , I don't know if you guys ge project manager: You could  we could hook it up . marketing: It wouldn't copy onto the the thing 'cause it's black , project manager: Oh . marketing: They're the ones that get addicted to soap operas and industrial designer: project manager: And if and if we introduced it when they're this age , they're going to probably always buy a remote that has user interface: Well marketing: just sitcoms and stuff . user interface: Well , then then do you put the voice recognition do you put the r like receiver on the actual television , in the base , or in the actual remote , marketing: So user interface: 'cause then you've already got remote in your hand , why you just gonna speak to the remote , project manager: Right . user interface: whereas if you just speak in general and you don't have to have the remote in your hand and like talk at it . Well , do we wanna include the numbers like zero through nine ? Can we conceive of leaving them out ? project manager:  . marketing: Wait , on the remote itself ? project manager: user interface: Yeah , like you have one , two , three , four , five , six , seven , eight , nine , zero . user interface: Well , I don't know , if you can like well project manager: Unless you could say the channel . user interface: I don't know , if there's just a way of leaving them out ? industrial designer: I think people would find that too foreign . project manager: And also remember that in this day in age we need , you know , like a hundred button , too . marketing: You definitely need project manager: I used to have a remote that did not even go up past like fifty . So I couldn't whenever I got cable , I had to get a new T_V_ . I guess , we're gonna discuss the project financing later , making sure that we can fit all of the stuff that we want to on our budget . industrial designer: Yeah , 'cause I don't have any material pricing information available to me at the moment , so project manager: 'Kay . user interface: And how do we marketing: I feel like a ye I feel like a yellow one would be too garish . project manager: We could just have the logo in yellow , user interface: Can't make it entirely project manager: or maybe a yellow light for the keys . If you have this sort of strip kind of down at the bottom the base of it , just like yellow with the R_R_ . So we've simplified , we don't need all those  play , fast-forward , rewind , user interface: Right , yeah . project manager: So we've pretty much pared it down to on-off , volume , mute , channel up and down ,  the numbers Yeah . project manager:  can we go back to I'm gonna look really quickly back at those user interface: Two examples . project manager: Which one is yours , technical functions or functional requirement ? user interface: Oh , it's a Yeah . marketing: Yeah , audi audio settings and screen settings , we need those like audio settings mono , stereo , pitch , screen settings like brightness , colour , or do we just want that accessed accessed from the television itself ? project manager: The T_V_ .  how often does the average user need to do that kind of stuff ? user interface: Well , the other option is sort of like down at the bottom , like farther away , you just have this sort of box inset where it's like the buttons that you don't use as much , but occasionally you will use . user interface: and so it's like marketing: Yeah , 'cause we need to we definitely need to have buttons for like sub-titles and things like that . It's 'cause the foreign film market is expanding and stuff , and like on television like I know f k living in Los Angeles it's tons of Spanish network television if it has English sub-titles it's definitely helpful . project manager: Couldn't we do that all through one button , something , a menu button , that pops up with a menu on the T_V_ that says , you know , audio , video , whatever , language , user interface: I don't well , I don't know . user interface: Well , that could be No you could just double up with like the channel or the volume buttons . marketing: Such as , yeah , the one the one over there on the left the engineering centred one . project manager: That one ? user interface: So we just have it like add a menu button then for the various things needed , project manager: Right . user interface: including v voice recognition if we have any like settings for voice recognition now project manager: In the middle perhaps . Anybody have anything else they'd like to bring up in this meeting ? industrial designer: I had something , but I forgot . After this meeting we're gonna be sent a questionnaire and summary again which we need to reply to that e-mail .  I'm gonna put the minutes I put the minutes for the first meeting already in the project documents folder , if you'd like to review them . The I_D_ is going to work on the components concept ,  U_I_D_ the user interface concept , and you're going to do some trend watching . And if anybody has anything they would like to add ? No ? Okay , well , this meeting is officially over