So just to try and roughly go over what we agreed in the last one ,  we're gonna go for something   how was it ?  The new black , I believe . project manager:  something that looks good 'cause that seems to be in preference to actual functionality in the end , though we should never avoid functionality , of course .  many of our components are gonna be standard , off the shelf , but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display .  other things were we were hoping to use rubber , most likely gonna be double curved , etcetera . So  due to your hard work , we might as well let the  two designers go first , and  show us the prototype . user interface: Okay , it's a project manager: Quite how the best way to do this is , I'm not sure , industrial designer: user interface: I think if we both step up project manager: but user interface: and  outline our ideas .  for one thing , it turned out that the only point at which it needs to be articulated for handedness is  is h i is down here for the  L_E_D_ . As it turned out , the whole thing transfers from the right to left hand fairly well from the point of view of operating the  function buttons and joystick , though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for  project manager: Okay . You could simply have a slightly ovoid shaped joystick that could then just be turn  twisted round , so that the  sticky  so that the bit that sticks out a bit more is on one side or the other . But as you as you see with the  with holding it in the left hand , the L_  the L_C_D_ is nowhere useful , so that would need to be articulated  if we're going to retain ergonomic design . project manager: We'll go into that a bit more , user interface: this design could be done with  with  plastic casing . user interface: Though I would recommend around the grip part here in the middle , having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form , and a bit more ergonomic as well . As for the  as for the single curve ,  well this edge and this edge , like I say it would be nice to have some curvature to it , but it's not absolutely necessary . Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this .  and you have the  transmitter here and a wee speaker for the  for the  for the  fi  for the remote control finder . project manager: user interface: Any further comments ? industrial designer:  obviously it's gonna be bulkier than how it looks , because it's gonna be flat on one side , so the L_C_D_ will be s sticking down like this , won't it ? user interface: industrial designer: And it's plastic as well , so it won't be as comfortable on the hand .  with the with the rubber design it could i you know it could pretty much mould very much to the to the user's hand . user interface: One nice wee feature if we could if we could still do the rubber , I though of was to have the  rubber extend beyond the end of the  of the rigid substructure . So it has a wee sort of tail that you just drape over your wrist so it stays in position nicely . So after we've finished doing all the ratings for each criteria , we average that and that will give us some type of  confidence in our prototype . And  the criteria based on Real Reactions' kinda goals and policies , marketing strategies , and also those I put together from the user requirements phase . And  perhaps I could have put 'em a bit better , but you notice a few things that we've totally abandoned , which means that  the product will score very badly on some of those points . So  how well would you say the prototype is  how well have we realised the dream of being able to stop remotes from from being lost , or to be able to find them once they are lost .  ,  is the homing thing still the locator , is that still user interface: Yeah , that's still part of the design . project manager: but I'd like to think that we've done something about finding the damn thing once we have . marketing: Os on a scale of one to seven , how would you guys rate it for finding finding it once it's lost ? user interface: I'd say number one . user interface: I think w if it was just the sounder then th  something I've found with  w w with say tr trying to find  a cordless phone or a m mobile , you can hear it , but you can't quite pin it dow pin down where it is . marketing: Yeah you can tell what room the mobile is user interface: Bu industrial designer: What about what if the the volume on the T_V_'s turned up massively and  you just wanna turn down the volume can't find remote . project manager: just before we go through all of the steps here ,  well what we'll do is marketing: You wanna say something ? project manager:  if we can look at the criteria you're gonna evaluate , and then we'll come back to the product evaluation if that's alright . project manager:  so is there anything here that you that you wanted to cover as in the criteria that you've covered ? And then we'll come back pretty much promptly to this . marketing: What do you mean cr is there anything I wanna project manager: I is there any of these criteria that need any explaining ? Or is there anything that yous thought tha really would stand out compared to the others ? marketing: a few . Something I neglected from my initial research is that Real Reactions has a a goal strategy that all of the products be inspired by material fashion , and clothing fashion . That is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion . So they say we put the fashion in electronics , well they really mean it they they're very big on fashion , project manager: Okay . And  this bit is this one easy to use for visitors or for anybody ? I guess it's just the same as saying easy to use interface , so it's kinda condensed into one . Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do .  most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well .  the only way to get this down was either to ditch the a L_C_D_ , at which point we've removed a large part of how we were gonna interface , require more buttons , etcetera . Or what we did was that we  we as in I as I was quickly going over it was altering the actual structure .  changing it to plastic and a solid unit with a single curve design would allow us to come back into the  proposed costs and we're just scraping it in , we've got point two of a Euro left over there . Even then as well ,  there was no criteria technically defined for a joystick so I've used what I think's appropriate . With any luck that won't mean that we've incurred more cost than we can actually afford to . It blows a lot of our really good ideas kind of slightly to one side , for example the possibility of having a U_S_B_ connection is definitely not viable now . We've got an advanced chip , we've got the use of the L_C_D_ . project manager:  but what's something we need to decide on is how we're gonna go from here . We do need to try and come up with an idea which could be continued with other people if need be . I really think as m much as it pains me is that we might have to go with plastic and some kind of solid design , possibly meaning that the L_C_D_ wouldn't be in this perfect place . It might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person . user interface: - I suppose o one thing that could be done is h is have it  circular and have it s so that the  the pink actually goes a bit over the pinkie finger . marketing: Do you have any data on how much  different prints cost ?  can you get the entire thing printed with a design  ? project manager:  b b b da is you mean on the plastic , or ? marketing: . project manager: So as you can see here , for example , the battery really not very little choice in that one .  plastic for some reason incurs no cost , which I've had to very much make advantage of , despite the fact that rubber's only got a value of two Euros per unit .  if I've read this thing correctly , then we can save point five of a Euro here in that it's not per push button . That might make sense , because then a numeric keypad would come in at  what , four point five Euros , which is an awful lot , so that could well be wrong . Even if we save point five there , it would just mean that we're most likely placing it in actually just gaining a colour for the unit , which has had to be put to one side . As you can see , the use of an L_C_ display  advanced chip and what would determine the scroll wheel here as well because it's an integrated scroll scroll wheel push button that wasn't quite what I think they had in mind with a joystick . marketing: Why would why would that be more expensive than an individual push button and scroll wheel together ? That's quite significantly expensive . project manager: So  I'm very much open to suggestions of where we go , but because we need to shed what was four Euros off of the  the price of for what we really desired , this one comes in under price as you can see , but this was the one that sacrificed the material for the case and for the actual case design . The like  we  what about speakers and transmitters and stuff like that ? Have we factored that in ? industrial designer:  . industrial designer: marketing: Is that gonna be a button , or project manager: That'll it literally would just be a button . project manager: We might have to industrial designer: That's too expensive isn't it ? project manager: It looks like almost nothing  . marketing: Did they s do we have to use an advanced chip for the L_C_D_ ? industrial designer: Yeah . project manager: So if we're gonna go with the L_C_ display , then that's marketing: What's a hand dyna dynamo ? You have to wind it up ? project manager: I believe so , yeah . marketing: industrial designer: project manager: That would probably not be in keeping with the  the fashion statement and such , marketing: Technology . industrial designer: So basically the only new thing is the L_C_D_ on the remote now . marketing: And we couldn't replace the joystick , right ? Because we would need four extra buttons to replace it , up down left and right , and that would be more expensive than a but is a scroll wheel not just back and forward ? user interface:  . project manager: Yeah it's just because there was no actual definition for what a joystick might be , that that's what I've labelled it for the purposes of this evaluation . industrial designer: So The L_C_D_ basically is the big selling point of project manager: If we remove the L_C_ display , we could save ourselves industrial designer: the remote . I think if we remove the the L_C_ display then there was absolutely no point to any of these meetings marketing: Yeah . industrial designer: isn't it ? user interface: and we just we could just put our branding on any other remote control . We should possibly have If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to . marketing: Does this does this bear in mind that  it's a bit ridiculous that they're gonna charge us what is it , like this much money for three million if we're gonna buy three million components , project manager: Again , you'll have to argue with the accountants on that one . project manager:  but for the purposes of this meeting , I'm we're gonna have to stick with these figures . project manager: So , I would say that it would seem like the general opinion is we're gonna keep the L_C_ display 'cause it's about what really separates us , despite the cost it's gonna incur . project manager: are people maybe not happy with , but are willing to go ahead with this in going for a plastic solid case , to keep the L_C_D_ ? user interface:  yeah  one thing ,  ho  how much extra would it be to to keep  keep the  the articulation ? project manager: It's hard to tell .  I would say that you're at least gonna take double curved , user interface: This is what I'm wondering . project manager: and even then I'm not quite sure if that's incorporating the idea of articulation . user interface: no , I think I I it d that it needn't require it to be double curved . industrial designer: It can be s yeah , it can still be single curved , user interface: It's  it's just it's just it's just that the case would come in t would be made in two parts and then joined together with an articulation . marketing: Could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface ? 'Cause like we do we have re restrictions on software ? industrial designer: That's what we need for the joystick I think though . Yeah ,  marketing: Oh but there has to be user interface: and  the   if you look  if you look closer at the  at the prototype here , the lines here along the grip are actually quite straight .   yeah , project manager: But the curves all o over hand , user interface: on the on the L_C_D_  although we've done it with a curve it project manager: is it ? user interface: could just as easily be done  without curves . user interface: to put  to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand . project manager: We wouldn't actually save a lot by reducing it anyway , so  for the purposes of this meeting maybe we can state that single curve still allows articulation . As long as so are we gonna say w we have to keep an eye on the time as well , but we're gonna say  single curved design marketing: Oh , wait a minute . Sample speaker ? What is a sample speaker ? Is that somewhat similar to what we want ? project manager: It could well be , user interface:  no project manager: but at a cost of user interface: that's that voice response thing that we got the email about . user interface: B i basically it was saying that our labs had come up with a chip that you could , you know , say hello to , and it would say hello back in a friendly female voice . marketing: We won't go with that one , did you say ? project manager: Yeah , that's voice recognition , so . So , okay yeah , battery definitely , marketing: So it looks like we're gonna get rid of the whole loca locator thing . project manager: It looks like it unless we can manage to put it in under point two Euros ,  . project manager: Maybe even slight well oh yeah , pretty much point two Euros , I'd say . we'll just have industrial designer: Are we going for a special colour at all ? project manager: It's  a case of  I'm  slightly unsure . I'm not quite sure if they're I don't think they mean point five Euros per button . user interface: l let's say that and then we can have our special coloured case project manager: So user interface: and then we at least have make it a little harder to lose . user interface: Because most m most remotes are a fairly dingy colour that gets camouflaged under any pile of crap in a living room . marketing: W what's the default colour ? White or black ? project manager: Black's probably the normal colour you'd say , user interface: Or grey . project manager: I quite like that colour that you're fetching there , user interface: Yellow . industrial designer: marketing: So  project manager: Just to give you an idea ,  you want to go maybe a bit quickly as well , I'm not sure how much time . user interface: It makes it stand out from you know it's lost in a big pile of crap , it stands out from the rest of the crap . We're down to t two buttons , is it ? user interface: Two buttons and a joystick . industrial designer: Are we going one on ? marketing: Yeah , industrial designer: I'd say we go two , 'cause like f the fanciest would be the double curved . project manager: I'd industrial designer: Wouldn't it ? marketing: w maybe you'd be a bit too project manager: Yeah . Well , we're getting rid of the locator thing project manager: Which is a shame .  the menus thing is something you don't normally see on  on a remote , marketing: 'Kay . marketing: And y what you're doing is moving the menu from the television to the remote control , so it's user interface: industrial designer: project manager: Yeah , w marketing: Sponginess is what they really would have wanted , apparently . marketing: project manager:  because of the way that we've minimalised the number of buttons and such . industrial designer: Six ? project manager: marketing: Yeah , okay let's give it a six . user interface: Well I I I would sa I would say give a s give a selection of colours . marketing: I know , user interface:  we went with yellow we went with yellow for the prototype marketing: but user interface: 'cause we had yellow . marketing: But  by this I think it's more a case of fruit and veg , industrial designer: Yeah we gotta . I'd say the colour of the border there world you'd find that , that's that'd stand out . project manager: Is it inspired by clothing fashion ? marketing: But Th th they're referring to the fruit and veg thing . marketing: Is this like a banana type colour ? Could we stretch no still , it's not shaped like a banana is user interface: That's kinda i project manager: It's kind o it user interface: it won't be when it's been project manager: probably marketing: Oh is that 'cause it's flat ? user interface: budgeted . marketing: What is what fruit or veg is flat ? user interface: I I think s I I think this isn't not particularly fruit and veggie . user interface: project manager: Well industrial designer: project manager:  it's probably more fruit and veg than most other things out there bar fruit and veg , so , what , four ? marketing: Four ? Oh that's it's very ambitious , project manager: Is that being too generous ? user interface:  . user interface:  I'd g I'd rate I'd rate this fairly highly from that point of view actually . I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks . project manager: What would you think yourself ? marketing: I would say  it's it's not at all , right ? In any way or shape or form . project manager: Well , it's kind of curved marketing: We didn't m project manager: and we can make it yellow , and that's pretty much banana like . Is that sound reasonable ? project manager: Am I do you think I'm stretching the  the use of the banana ? industrial designer: Yeah , I'll go with five . marketing: project manager:  right okay it's industrial designer: 'S bad design , that thing . project manager: considering the price we had to get this in , to have a positive you know , even based on the four of us being heavily biased ,  marketing: project manager: it was gonna be quite hard to get anything standing out I'd say possibly , based on  the the cost features . marketing: Even if we were to increase this entire thing by by seven , we were to go down a grade to to four , we would have to do  we didn't we weren't that kinda optimistic too optim overly optimistic . You know like we didn't we didn't add we didn't subtract a whole seven points from these things , so I think we're definitely on the good bit . user interface: marketing: Even if we gave this one seven and this one seven , that's still only three extra points over seven . Personally , I think given that the product  only replaces a single remote control marketing: we did it w it was okay . user interface: that you've already got , are people really gonna shell out twenty five Euros for something that's only marginally good ? industrial designer: Well , it depends who your who's what the target people are , like you'd say maybe the fashion conscious project manager: Maybe it's been targeted industrial designer: women would be going , oh look at that , 's cool , it looks like a marketing: industrial designer: it's yellow , looks like a banana , it's cool it's gotta look good in the sitting room . industrial designer: Rather than the L_C_D_ whereas  more technical like like more  people in with the latest technology it's good , it's got an L_C_D_ screen 's only got two buttons and a joystick . So , which which kind of people would be more likely to buy it ? project manager: Probably the people technologically . industrial designer: marketing:  my mum still has not learnt how to use text messaging on her phone , and she's had it for a long time , you know . So I think if sh if my mum saw a remote control like this with only two buttons and a joystick ,  that'll probably be the first one she decides not to buy , you know . marketing: She'd be like is this a remote control , I don't how do you use it , and stuff like that . So even if it is really user friendly to us , but we're used to using menus all the time . I s I suppose one thing is that b because it's technically innovative ,  for someone who's sort of technophobic , the fact that it simply looks unfamiliar would be daunting . marketing: I think it's totally  radical to have a remote control with no no numbered buttons , industrial designer: Yeah . Does anybody want to   do you have any opinions on any of them ? For example  we'll work backwards I suppose .  people made good use of the  pen and paper ? user interface: Yeah , project manager: I would say user interface: got notes and doodles . project manager: I'm not quite sure what the advantage for us using a digital pen might be . user interface: Well I think this is a I think the digital pen's mostly for the benefit of the  marketing: I think tracking . project manager: It must user interface: Though it would have been nice to be able to transfer the  transfer our n our paper notes onto the  computer ourselves . marketing: Well user interface: Unti   until  until accounts came along , project manager: Now , I think we got user interface: squish . project manager: Yeah marketing: We we're not lacking in ideas , you know it's that was not the problem . Not so much that we weren't full of ideas , but of ones that are gonna allow us to actually build the thing . project manager: If you're going to aim your a  product maybe at the technological kind of sector , then you can afford to maybe jack the price up slightly from what it is .  I th  I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s  would gain more profit in sales than it would lose in  project manager: first on the market . And would it have to be twice that ? It could be like coulda had the assembly like maybe fifteen Euro . project manager:  I suppose these are all that will have to be taken up with a at a different group at I guess . project manager: So I dunno , I I think it's gone okay today , considering the information that we've had at our disposal , and  such . marketing: Maybe the counts wou woulda been better if we had a list or more Yeah , to begin with . project manager: Probably would have mean we could have come up with a lot more solid design in the end , marketing: Yeah . It is very much a pity to  get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive . Are the costs within budget ? Well , industrial designer: project manager: they are now that we have our slightly less than capable product . project manager: We've evaluated it , and we can say that we came out with a value of three . user interface: Actually I want th one thing I would say project manager: user interface:  something that could perhaps be part of the product  the  m product testing market research process would be to  produce mock-ups of both versions and see just how much of a difference the over going over-budget  m would make to sales . project manager: marketing: user interface: Wee cheapie version with the nice bio-morphic rubber . project manager: Right  marketing: project manager: is there anything else that anybody would like to to add ,  anything they think that's not been covered , before I quickly write up a final report . We maybe aren't as happy with it as we'd like to be , but we've got something we think we can maybe stick onto the the market and sell . And of course something we have been avoiding talking about 'cause of we've no information is selling them directly to the manufacturers . project manager:  we've briefly touched on it but we've no more knowledge then there's little we can say on that . So  unless anybody's got anything they'd like to add , we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such . marketing: I was actually kind of upset you know at the budget , and that we had to cut a lot of stuff


project manager: Are we we're not allowed to dim the lights so people can see that a bit better ? user interface: Yeah . marketing: So we've got both of these clipped on ? She gonna answer me or not ? project manager: Yeah , I've got marketing: Right , both of them , okay . project manager:  I'm Sarah , the Project Manager and this is our first meeting , surprisingly enough . Okay , this is our agenda ,  we will do some stuff , get to know each other a bit better to feel more comfortable with each other .  then we'll go do tool training , talk about the project plan , discuss our own ideas and everything  and we've got twenty five minutes to do that , as far as I can understand .  , we want it to be original , something that's  people haven't thought of , that's not out in the shops , trendy , appealing to a wide market , but you know , not a hunk of metal , and user-friendly , grannies to kids , maybe even pooches should be able to use it . Okay , first is the functional design ,  this is where we all go off and do our individual work ,  what needs need to be fulfilled by the product ,  what effects the product has to have and how it's actually going to do that .  , conceptual design , what we're thinking , how it's gonna go and then the detailed design , how we're actually gonna put it into practice and make it work . We're gonna practice with the pens and draw our favourite animal on the white board , I'll go first , and  sum up the characteristics of that animal . I'm not gonna ask you to guess , I'm going to tell you that's supposed to be a tiger . Where did this come from ? project manager: Is that your lapel then ? user interface: yep .  , maybe you can guess what I'm trying to make ? marketing: A kind of dog ? project manager: user interface: Yep . It's your best friend and your you can talk to a dog , it can be your best friend , it doesn't discriminate between you , based on what you are . marketing: Please , please leave me a space at the bottom , I'm little , project manager: industrial designer: Alright , okay . industrial designer: Well since you guys have chosen the ones I wanted to do , I'll have to have to go for something a bit random . project manager: Well , as you can see , the quality of the work today is  marketing: user interface:  . project manager: industrial designer: Okay , now I'm gonna have to change what is was originally gonna be project manager: industrial designer: because that looks like a beak now , so . Is it gonna be marketing: user interface: industrial designer: Well it was it was an at first project manager: it's gonna be a bird . industrial designer: firstly it was an attempt at a T_ Rex and then it sort of changed into a pelican marketing: O industrial designer: but it can be a crocodile now actually .  marketing: Beauti that's industrial designer:  scary ,  strong , yeah that's about it I think .  , I'm very impressed with your artistic skills , industrial designer:   marketing: mine's are dreadful . industrial designer: Wo marketing: I hope that clicks in , I'll just I'll hold it on , okay . project manager: industrial designer: marketing: Oops , oh dear , what happened there ? project manager: Technical help . marketing: Okay ,  Again this is off the top of my head , I was gonna do a big cat too ,  . industrial designer: Okay , some sort of bird marketing: That's my dreadful that's the worst yet , that's it's meant to be an eagle project manager: A seagu user interface: Eagle , okay . marketing: you can tell it's a flying animal could have been a seagull , I never thought of a seagull . marketing: Indepen independent , right , did you say they're good at golf ? project manager: Eagle . industrial designer: marketing: I'd say they're quite free-spirited , flying around everywhere , doing their own thing .  finance-wise , we've got a selling price at twenty five Euros , which I don't actually know what that is in Pounds , at all . Any ideas ? industrial designer: It's about user interface: One point four or something like that . industrial designer: so that project manager: D fifteen ? industrial designer: yeah about seventeen , seventeen Pounds , something like that . marketing: Should we be making notes of this ? We can just refer to this later can't we ? project manager: I think so , I think so , industrial designer: But project manager: I'll be able to  pull it up , marketing: Yeah , okay . industrial designer: Havi having said that though , if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway . I think marketing: so I suppose later it depends if we want to undercut the price , we d or or is it going to make our product look a cheapie-cheapie option ? project manager: Yeah ,  production cost's at twelve fifty , so industrial designer:  . project manager: which is  marketing: In our first year ? project manager: Yi yes ,  yeah , I presume so . user interface: So then marketing: You've got market range international and you did say earlier it's got to be a  accessible and usable by sort of all age groups project manager: marketing: just t we're not focusing on business market , any particular thing , it's everyone project manager: No , yeah . project manager: yes , yes , I don't think we have to I don't think it's a case of worrying about different languages and things like that ,  making that a key point , marketing: No . project manager: just that it's going to be in the international market like Australia , America , things like that . What are your experiences with remote controls ?  I've got we got  we had three videos , a T_V_ and a sort of amp thing all set up user interface: project manager: so we got one of the universal remote controls ,  that you programme each of your things into , industrial designer: Yeah . user interface: that c project manager: but that kept losing the signals so we'd have to re-programme it every now and again . I think it was quite a cheapie as well , so that might have had something to do with it , industrial designer: Yeah  . project manager: but that was quite good , the fact that you could You didn't have six remote controls sitting in front of you . user interface: Okay , you wanna integrate everything into one like industrial designer: Yeah , user interface: Okay . industrial designer: 'cause you marketing: My experience has only been being given the remote control with the object I buy , not doing any tampering with it and programming , using it to programme T_V_ and   videos and things . But basically on , off , volume up and down , channel one , two , th that basic functions , project manager:  . marketing: I don't think I could go any further with it than that , so , I suppose it's got to be something usable by someone like me as well . project manager: Yeah , the main that's the main stuff anyway ,  marketing: project manager: and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words saying what they all do marketing:  . When they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options kind of recording , things like that inside it . project manager: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to look at , marketing:  . marketing: Actually that just raises a point , I wonder what our design people think , but you know on a mobile phone , you can press a key and it gives you a menu , it's got a menu display , user interface: marketing: I wonder if incorporating that into the design of a remote control might be useful , industrial designer: Yeah . user interface: Right , I was thinking on the same lines you , instead of having too many b buttons and make it complicated for the user , may h maybe have an L_C_D_ di display or something like that , like a mobile , yeah and with menus . user interface: And if it's s somewhat similar to what you have on mobile phone , people might find it easier to browse and navigate also maybe . project manager: What about the older generation ? What about granny and grandads ? user interface: You mean to save it lesser number . project manager: my grandad can answer his mobile phone , but he couldn't even dream of texting or something like that . project manager: I don't think they tape things , industrial designer: Yeah , my grandad's actually better than me at using teletext , so project manager: I don't think they use marketing: Right . So that's a problem regardless of of any design modifications you you come up with , industrial designer: Yeah . marketing: that's gonna be a problem anyway with the older generation perhaps , project manager: yeah , the age gap . industrial designer: Yeah , what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing , 'cause  , menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do . project manager: I don't know , I d industrial designer: But I don't know how project manager: I don't like the , you know the new phones that have kind of got a Windows-based running system . project manager: I find it really confusing , I kept getting lost in the phone , I di I've not got a new one but  my friend got a new one marketing: Right . project manager: and I was trying to do things with it and I just kept getting lost , but that's just me . industrial designer: Yeah , I don't I don't know how for twenty fi , or twelve Euros fifty how much of a excellent screen you could get , marketing: project manager: Yeah . industrial designer: you'd you'd have to sort of keep it down to a black and white L_C_D_ thing anyway , I'd assume . Is it possible that that for the older generation you could have like an extra button that you press for large print like you do in large print books ? user interface: Okay . marketing: Obviously it displays less on the screen , it displays less on the screen but as long as they can read it that's the main thing . Or what about kind of a dual function ? In that you've got the basic buttons just for your play , volume , programme things marketing: project manager: and also and then a menu to go into with obvious pictures , obvious symbols and that's where you control recording and things like that . The other thing is , just ch chucking into mobile phone f design features again , it could have a flip top remote control so that when you flip over the top , your screen is you can have a bigger screen in the the flip over . S project manager: I think that's a cost thing , I don't I don't know how much we're gonna know about industrial designer: Y user interface: It might marketing: Yeah ? user interface: it might save a b bit of space , it's i instead of looking bulky , it might look small . marketing: And there's no reason we need to make it look as fashionable and stylish as a mobile phone , it can still be lightweight plastic , you know ? project manager:  . project manager: right , okay industrial designer: No   project manager: we've got half an hour before the next meeting , so we're all gonna go off and do our individual things .  I think that's probably about it and then we'll come back and liaise again and I get to do another fantastic PowerPoint presentation . industrial designer: about what you're saying about the  does does it need to be fashionable ? The sort of I I had a quick look at the company website and it's like the the  we put the fashion into electronics , so I think think the whole design thing might be qui marketing: Ah right . industrial designer: and it'd look quite good but marketing: But yeah ,  it doesn't have to be that , you know th that was my main point , industrial designer: Yeah . marketing: we don't have to use metal , I don't know if using plastic does make it cheaper , project manager:  . They're kind of moulded and look a bit different , and the Telewest remote controls are silver plastic , which looks a bit smarter , marketing: Right


project manager: Are we done ? Right , okay  , this is our second meeting and I might be a bit all over the place . industrial designer: project manager: right our agenda for today , do you want us to give you a second ? marketing: no that's okay , project manager: Okay ,  marketing: sorry . project manager: we decided upon a universal control , one handset for all , T_V_ , video equipment . project manager: that it was important that the product was accessible to a wide range of consumers , wide age range , not limiting anyone . We decided it was important to reflect the company's image in our product , we put fashion in electronics , you know that kind of s thing .  , our budget would have to affect  try not to reflect our budget ,  that we might have a bit of oh oh you can see it , okay . industrial designer: project manager:  want it to look uncluttered , undaunting to the customer . We discussed a flip-open design ,  reducing the size of the control and an electronic panel  for further features like programming , things like that .  , three presentations , I've got written here so shall we hear from Marketing first ? marketing:  is it okay if I postpone that til later , I just want to get access to a little bit more information , project manager: No that's fine , that's fine . What do I have to press ? Oh , F_ eight ? project manager: F_N_ function F_ eight . project manager: industrial designer: 'Kay , this is where I went a bit mad with PowerPoint so . What the first thing question I asked was what are we trying to design ? Well , a device which basically just sends the signal to the T_V_ to change its state , whether that be the power , or the channel  or the volume , everything is just  some sort of signal to change the state of the T_V_ or other appliance that it's sending the signal to .  , so I decided I'd have a look at what th other people have designed and try and take some inspiration from that . But  although we will want to be taking ideas from other people , we wanna make sure that our design stands out and I thought that was something that well it wasn't really my area because I'm dealing with the inside really . So  , yeah I ran out of time so I couldn't do this one as fun as the last one . project manager: industrial designer:  and  I found out that most  controls use some form of infrared to send signals to the T_V_ presumably because of the cost issue of  something like  the same thing that computers use , wireless and , you don't need to send very much information . Now our one , I'm I'm not sure whether we want to look at the size issue because most of them are powered by triple A_ batteries but those can be quite bulky so I d I didn't know if you wanted to look at something else  so we could shrink down the size of the control . marketing: is that appropriate ? You're saying the triple A_ batteries are small or the surrounding it ? industrial designer:  no no , if you if you look at if you look at most remote controls they're quite they're quite chunky and that's because of the size of the batteries , marketing: marketing: Right , the triple A_s are the smallest you can get are they not , right ? industrial designer: Yeah the the user interface: Okay . industrial designer: well you can you can get the sort of circular round ones but I'm just wondering about power consumption marketing: Oh I see . industrial designer: and d which leads sort of onto the next point about 'em being small and easy to carry round .  , now the ones at the moment are small but I was just wondering if we could look at something a bit smaller . Now the main components I came up with  were obviously the power source for the batteries 'cause otherwise it's not gonna work ,  as I said about the w which batteries we were gonna choose , we can  discuss that later and then you obviously need something to decode the information that you're putting in from from the controller Now these have a wireless range of up to about five metres which is sort of suitable for anyone who's watching the T_V_ unless they're in a cinema , which not most people do so as we're applying to the most audience that should be fine . And then I was  just had a quick look at the external design but I d I left that mostly to the  interface designer . user interface: industrial designer: It's not a proper circuit , I'm not sure if it'd work or not , I'm not even confident that those are the real  the real way you'd wire it up but anyway , we've just got the the power going to the infrared bulb with the chip and the  U_I_ interface  which would basically , when you when you pressed anything it would the chip would convert it into some form of I_R_ data which could be decoded by the T_V_ receiver , which obviously means that we're gonna have to conform to whatever  whatever form of communication that the T_V_s are already using and since that that's another use and reason to use that infrared because that's what all T_V_s use at the moment . And then finally ,  we want  the it to be available to a wide audience at a low cost so all the components that I've put forward are  low in cost so that that should be good .  it should should be different enough  from the alternative products to get a good consumer base , we were talking about it before and also just something that I was thinking about ,  because they're small they're also easy to lose so if we could look into some way of d dunno some anti-going down the side of the sofa thing that you could have , marketing:  . marketing: That's a very important part , it came up in our market research findings too so I can refer to that , whenever you like me to present . industrial designer: Alright okay , and yeah , that's that's what I came up with there , project manager: Okay , thank you very much . industrial designer: so if you wanna project manager: would you like to continue on from that ? user interface: Yep . user interface: but basically my method was like  whatever brainstorming we did in the last meeting , just a couple of valuable points and started developing on that and there might be some missing loops in this thing which I think we'll  take a feedback from the marketing because  , I haven't had some marketing data and basically every product is marketable . So purpose , as William already said , I would put it to simplify the interaction with T_V_ to make make it as simple as possible . And to summarise I I would say it's it should be user-friendly by being easy to use , rather than having a lot of complex button because you can have an engineering maybe having hundred buttons and maybe having  a remote control which has the main features like volume control or channel ch changing the channel or whatever . But we are to to make it unique so that people want to buy it , will this two features together . The main functions such as which are like often used will be on the top and the complex functions which say you you can say like the y young generation or trendy generation want to pr say programme their favourite channels or whatever , can be put in the middle part of the f flip-top . So it's like it could be accessed by a wide ra range of  audience and we can punch in new f features such as  added features such as shock proof body and maybe a design to appeal to a lot of people . Findings most people prefer us user-friendly rather than complex remote controls because there are times like  people have used a remote control for say a year or something and they they are not used maybe thirty to forty percent of the buttons so it's not of no use of punching in the  trying to put in those things in on the top of the remote control and try to confuse the user . As we saw we we have to make a profit also so we we can maybe go for an economies of a higher production  by fifty million we said ? Yeah , industrial designer: Yeah . user interface: with that I think we'll be able to achieve economies of scale also , so we can give in add in more features and make it less costly .  , that's so this is if you ask me personally , I would make  flip-top with a trendy   design and s maybe we we should look at also like the buttons whe whether they are like soft or little hard because they are times when the buttons tend to be a bit hard after  continuous use usage and all that . project manager: okay so if anyone wants to write something down that they want to bring up at the end ,  industrial designer: Yeah sure . user interface: I think you'll have to marketing: Have I got to keep this here ? user interface: You can't marketing: Does it matter ? user interface: It'll have to this can't be pulled . marketing: I'll have t I'll have to move it won't I ? project manager: We just do the best we can . marketing: Okay , I'm going to look at the functional requirements from the marketing point of view and  obviously our starting point with marketing is always market research .  , so that's where we started , we used our our usability lab , the company's usability lab , we did our usual selection methods to get a cross-section of the general public , male and female , all age groups from fifteen upwards and  we observed them in the lab , just their general use of the remote control , you can see we had a hundred subjects there . The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls , so it has obvious design implications there . Eighty percent would spend more money when a remote control would look fancy , we were quite surprised by that finding , but  that's quite a high proportion of our our , you know , international target group are prepared to spend more money for something that's a bit nicer looking . For example , you can see below there , seventy five percent of users zap a lot , user interface: Yeah .  , fifty percent of users only use ten percent of the buttons , so again a big design issue there .  and possibly we can also cut back on cost if we don't have so many functions actually on the remote control .  the biggest frustrations that people found with regard to personal preferences were  something that you you mentioned earlier ,  remote controls are often lost in the room , it's a slipping down the back of the sofa type of thing ,  fifty percent were were particularly frustrated by that .  thirty four percent of people take said they take too much time to learn to use and I think that ties in with the  the previous finding of people only using ten percent of the buttons , they just can't be bothered to learn about the other functions .  the vast majority of the thirty five and under age group would like  a liquid crystal display and speech recognition , again that was to aid I think in  when they've lost the actual remote control , some kind of speech recognition . Something we didn't put to them , but which I'm thinking of now is  even if perhaps the lost control can give off a bleep every now and again til you find it or a flashing light , possibly . So thirty fives and unders who would like those two features , that kind of evens out thirty five to forty five and in the older age group it kind of reverses , they're not so bothered with this . marketing: but I think I'll just keep it simple , industrial designer: marketing: if there's any more information I can email you extra details , user interface: That's fine . project manager: we have new project requirements ,  we're not going to be using teletext , user interface: Okay .  our control is only going to be for T_V_ , it's not going to be a combined control , which limits you know all of the different things that it limits the cost for us , user interface: marketing: - , so can we not programme a video with this remote control ? project manager: It says for T_V_ only , so looks like it's just marketing: Just channel-hopping . project manager: yeah , I think maybe Sky things like that might be incorporated into it , but I don't know , what do you think ? It just said , for T_V_ only . I d well I dunno 'cause  the w if you've g project manager:  you bu well som you get com you get combined T_V_ and videos don't you ? industrial designer: Yeah . industrial designer: and if you got if you got a Sky box , they have one of those plus boxes , you can record straight off the T_V_ anyway so on to on to like the T_V_ hard drive or so . user interface: Anything about that on the market research or something like regarding whether people want a combined something like that ? marketing: Yes . marketing:  we didn't really look into that but remember we found that finding that most people only use about  ten percent of the buttons , user interface: Ten perc project manager:  . marketing: I think th th those do tend to be the basic channel-hopping things and on and off for the video , fast-forwarding , so on industrial designer: Yeah . marketing: and I think it's sort of general knowledge that people do find programming their videos a nightmare user interface: Okay . industrial designer: Ju  just as an idea on the  speech recognition thing that pr it'd probably be quite expensive to incorporate an entire speech recognition thing marketing: marketing: In fact I've just called up that table there , industrial designer: Alright , okay . marketing: we asked those two questions , the table relates to both questions , so we didn't differentiate . Would you prefer an L_C_D_ screen , that's multi-function remote and would you pay more for speech recognition in a remote control ? industrial designer: Alright , okay . marketing: So you can see how the the yes no sort of varies across the age group there , project manager: marketing: and a substantial number of don't knows in the older age group , I think that's just general fear of new technology . project manager: Yeah , industrial designer: Yeah but  on on that again I just thought 'cause you can get those key chains now and you whistle and then it'll let off a loud noise to let you know where it is user interface: project manager: We do have a budget limitation that we can't control ourselves , so I think when we can take a cheaper option which still does the same kinda thing marketing:  . project manager:  because it is something I it needs to be the thing that you use to find it needs to be something that you don't lose , you were saying whistling , industrial designer: Yeah . project manager: maybe on the T_V_ you could put like a pack on the T_V_ or something so you can't see the remote , you go and press the button on top of the T_V_ and it beeps user interface: Okay . project manager: and you're like oh okay it's over there , something like that , industrial designer: Yeah . project manager:  the third thing was that we have to make sure the corporate image is very much incorporated into the handset .  so we want logo , we want  fashionable , trendy ,  what you were talking about with the marketing . marketing: Yes , further market research will be needed to kind of focus on what that is , it's gonna be different for a fifteen year old th for somebody who's sixty project manager: Yeah . What is  attractive to a trendy New Yorker and what is attractive to a retired South African , I dunno , project manager:  . At the end of the day , th the engineering design is one thing , it's the user interface design that may and th the sort of you know fashionable aspect of it we might have to change for different markets round the world . user interface: So are we talking of a single model or maybe five , six designs ? project manager: Yeah . industrial designer: Well y yeah you could you could have a number of different designs user interface: Alright . user interface: So project manager: What about you were talking about the buttons , user interface: Yeah . project manager:  the controls that are coming out now have kind of big , rubber buttons , not tiny little one , big , rubber buttons , but what about , 'cause we got to make it original , what about  you know with the touch screen computers industrial designer: 'Kay . project manager: yeah ?  so you it's like a little panel that you touch rather than a button which shouldn't wear out as much either , not sure about the user interface: industrial designer: No , well no 'cause you wouldn't have to you don't actually have to press them you just project manager: You don't have to press it , you just have to put your thumb onto it . project manager: think that might appeal I'm thinking kind of Japan , I'm thinking  young ,  office people , marketing:  . marketing: Yes it will appeal to sections of the market def project manager: but quite , easily labelled so that anyone can oh yeah that's obvious what that's for marketing: project manager: and it's not daunting to maybe the older generations ,  marketing: - ,  . But also er ergonomics as we're saying with the different designs , ergonomics  there's sort of physically different things 'cause  if you've ever seen the X_ Box they had to make two different sized controllers because people in Japan wouldn't buy it because the controller was physically to big project manager: Were too big . industrial designer: so they couldn't get round the controller which is  so if you I don't know what 'cause you obviously you can have bigger buttons for some countries or something and smaller ones for others . user interface: Yeah ,  maybe to as  it it was indicated that   risk  of  repeated use , the injuries , maybe a touch screen could be a better option for that . user interface: So , a bigger b okay so y you're dividing designs based on not only segment age groups , you're desi  dividing it according to the countries also , the market . user interface: Maybe for U_S_ and all you can have a slightly bigger remote control industrial designer: Yeah . project manager: in the sense that they can make it smaller , or they can make it bigger or they can change the features slightly ,  . project manager: It's gonna be the same , so we need to focus on just one thing , not get bogged down in lots of different  possibilities ,  . I'm concerned , when you read the the R_S_I_ issue again , repetitive strain injury , I don't think just moving your finger around on a small screen is going to deal with that enough , I think that is still a kind of a question mark issue how we deal with that . marketing: I'm j I really can't get my head round this one , industrial designer: Yeah . marketing: this may have to be postponed to a future meeting but it's something we should think about . industrial designer: I yeah I was just thinking about how you could combat that 'cause without without doing something where you have to move your arm around to change the channel marketing:  . project manager: which is extremely expensive , industrial designer: but project manager: I think that's the only way that you kind of avoid that kind of issue . Do we have to initially  , you know looking at the findings here , focus on a younger age group initially and then broaden out the market later . user interface: If say people between age group of twenty to thirty five are the biggest market ? industrial designer: Ge  marketing: And when we've been throwing up our ideas we're automatically talking about business people , young people , trendy people . project manager: We are we're talking about  the type of company that we're working for as well . That they want  it to be fashionable , marketing: project manager: they want it to be trendy and you wouldn't automatically assume associate that with the older generations . project manager: Now with the baby boomers , the older generations are actually larger , they have a greater population than us young people , industrial designer: Yeah . project manager: but I don't think we're focusing on that , I think we are focusing on a sort of mid-range  , business kind of class type people . I'm just thinking of budgetary issues too , for when it does get to the sort of broad scale marketing stage , we want to , you know , not waste money , not be profligate project manager: marketing: and  you know focus on where the idea will be taken up , first it's most likely to be taken up first of all where the main purchasing power is coming from for a product like this . project manager: we've got the video , now there's  I can't remember what it's called , the little code at the end of programme details , industrial designer: Video plus . We could use that as an alternative to programming in times , things like that , is that industrial designer: Yeah yeah . project manager: because you've got your general record anyway so if you there's a programme on you want to put record on , that's fine , but if you do want to tape something in two days time and you're not sure if you're going to , you put the number in industrial designer: Just whack in the number . project manager: and it's just a number , it's not a date , it's not a time , it's not a channel , it's not when it finishes , it's not anything like that , industrial designer: And you w project manager: it's just a number . And you wouldn't you wouldn't need  a whole host of extra buttons for that , project manager: No . industrial designer: you just need one 'cause you've already got all the numbers there anyway , project manager: You've already got the numbers for typing in anyway . project manager: It is industrial designer: project manager: after  if you look in the newspaper , T_V_ guide or any T_V_ guide there's a five , six digit number afterwards industrial designer: It's not Yeah . project manager: and that's the number you put in and it's recorded that it's going to be on on Tuesdays at ten o'clock on the seventeenth marketing: Ah ,  . project manager: so you don't have to worry about dates and you don't have to worry about times , marketing: Right . industrial designer: It's been been around for a long time it's just it's not very well advertised as to how to use it and things . project manager: No it's not  but I think if awareness was kind of brought to the forefront about that marketing: Superb . industrial designer: Though if y if you've got something like Sky anyway you can just click on it you can just press the button on the programme once and it'll record that programme when it's on project manager:  . project manager: Okay so marketing: Can I just run this past you while it occurs to me , I don't mean to quickly jump from one subject to another , but just discussing the different age groups and targeting the different age groups it occurs to me , to produce our own mobile phones , that that's kind of what led us on to comparing T_V_ remote controls with with their design features , chain companies like Carphone Warehouse , you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it , industrial designer: Yeah . marketing: Is it worthwhile with with our retail outlets having a a similar  kind of service so that if older users were deterred from buying this , if they know they can just pop into one of our high street outlets , th you know , which button is it I press for this ? Th as free as a free aspect of our service , would that not make it more attractive to them ? industrial designer:  . project manager: industrial designer: But the only problem is that with a mobile phone you signed for a contract so they  the companies who  who you deal with have actually they've they've got an obligation to to help you out marketing:  . industrial designer: and also  it's it's fair enough to have some sort of help service but I I'm not sure how much the cost would be of having marketing: Right . project manager: The functionality of it in the sense that you're sitting there , you're pressing this button and your T_V_'s not doing it . Taking your T_V_ and your control and saying look this is what I'm doing , it's not working , what should I do ? marketing: Alright . Yes user interface: marketing: If it was something as simple as you couldn't change the channel , industrial designer: marketing: but  for if there were any more or are we absolutely definite it's only gonna be for T_V_ and video , project manager: I think so . project manager: there will be a customer service number thing that you can phone up and speak to industrial designer: Yeah . project manager: and that way there's no call out charge , there's no extra , t the person has to walk to a shop on the high street ,  . user interface: I think it will be too much of an effort for a person to for a phone maybe he might walk down the street , industrial designer: Yeah . industrial designer: And they're marketing: Not for such simple functions industrial designer: yeah , they should be f yeah . project manager: It does , industrial designer: It's the  project manager: you just put it in the drawer until something goes wrong industrial designer: yeah . project manager: and then you try and search through it , so that should be something we think about . project manager: what other functions ? We need I'm not sure if we need a design  decision now , but we should think about c 'cause you've got the dilemma between oh batteries , that's what I was thinking about . Mobile phone batteries , what kinda battery is that ? industrial designer:  they're they're specially made for the for the mobile phones , but they come with a charger ,  you could you could bundle a charger in with it but project manager: Well they la they they last quite a long time , industrial designer: project manager: and if you had  when you th the thing that you get with mobile house phones , you sit it in its charger when you're not using it or t at night or something , industrial designer: Yeah . project manager: but it doesn't really matter 'cause it never really runs out 'cause it lasts a long time once it is charged . industrial designer: Yeah and if yeah if you if you had if you had one of those  just coming back to your other point about pressing the button and setting off the bleeper in the room that could  project manager: Yeah it could be on that yeah , okay . user interface: So are we talking of a concept of a rechargeable something on the remote ? project manager: S industrial designer: Yeah project manager: Yes . industrial designer: and also that would mean they wouldn't have to go out buying batteries all the time . I don't wanna big box with lots of things , you don't want a tiny sort of little thing either , marketing: project manager: because then you have got the repetitive strain injury no matter how many how much you try and make it simple , marketing:  . project manager:  marketing: And we don't w  so many remote controls look absolutely identical , project manager: They do . marketing: these long , brown things with the same coloured buttons all crammed in on the s the surface . We definitely an ob an obvious thing , a very simple thing is to get away from these brown rectangles , we don't want that . project manager:  user interface: What I was thinking of a design which Nokia h  came up with almost six or seven years back . user interface: That's very strenuous because your thumb is slightly up , so they came up with something like this , curled up , so here , marketing: user interface: and you don't have to you don't bend your thumb too much , so it's like  you can say a banana shape kind of thing , curled up like a boat . user interface: G  so what happens is you don't have to press your thumb too down like . user interface: y yeah so we can have a s like you know moulded according to your marketing:  . user interface: the way you h hold of it's kind of semi-circular in the bottom , something like that . project manager: Can you look into the company logo ?  , things that are associated with the company in view to trying to incorporate that into the design of the product . project manager:  for example , if it was a C_ or something like that , you could have it in a vague C_ shape that opens up kind of like a shell , or something , user interface: project manager:  something along those lines to be able to incorporate it quite  obviously into the design , marketing: project manager: while also making it quite different from anything else that's there . What we were talking is to make it more rather than like sea-shells , marketing:  look at the mobile . user interface: logo could become as you could put a logo in the corner of  the model , rather than you know , trying to make it like a sea shell or whatever you were ta telling like . marketing: I think that's that sounds a really attractive idea , user interface: A sea shell ? marketing: I've not come across anything like that before , if it kind of yeah and that opens out into your flip-top . marketing: Then it's nice t to h you can make it lightweight plastic , nice to hold in the palm of the hand and just because you're having to actually insert in between the two covers , that's gonna take care of some of the repetitive strain injury trying p prevent a lot of that I would think . marketing: and plus you can get you know even though we're using plastic , you can still  think of the designs you can get in plastic , we can do a nice conch shell or scallop shell exterior . project manager: Or you could do  different , like you get with mobile phones , different fascias . project manager: So you could have like psychedelic ones for younger people and sleek ones and marketing: Yeah . Less chance of it being lost too , it's not like a chocolate brown lozenge that's gonna go down the sofa project manager: Yeah . marketing: and people might want to put it on their mantelpiece or whatever as a ki if it looks attractive enough as a kind of ornament they don't not gonna lose it so much either . user interface: Yeah maybe we could come at some say five , six des designs and then choose which are whichever appeals the most like , project manager: Okay . Right , I think we have to round it up ,  marketing: Can I just quickly  go over the new project requirements so that I haven't missed anything . marketing: So it's no teletext , it's only for T_V_ and by implication video , user interface: project manager: That was  in cutting down the number that was kinda separate that was cutting down the number of functions , making it simpler so instead of having lots of things you put in for date marketing: Right . Right , so when they press for programming you it comes up on the L_C_D_ , a reminder about using Videoplus ? So that they have a look at the guide and Or was is this nothing to do with the project requirements , is this just that was an add-on feature ? project manager: It's kinda takes the place of having a button to press for the date and having the button to press for the channel , things like that . Right , so it's kind of doing away with the programming feature ? project manager:  it could be it c It yes , industrial designer: Yeah . And it also paid  lip service in the instruction manual , 'cause it's very simple so putting it down in words should be helpful . marketing: Was there anything else there that we in the new new project requirements ? project manager:  user interface: Yeah . project manager: We've got the buttons but I think we'll work through that with the design of it ,  . That's not at the moment a requirement , it's something we're looking at , project manager: Yes . marketing: what preference so it may come round to market research at some point to see what people would like . project manager: And we've talked about  there being an alarm or something , a beeping for being lost ,  . But there aren't gonna be that func that many functions incorporated into it so it should be fine and the I the instruction manual , I don't know if we deal with that ,  . I think user interface: Yep , project manager: Yep , user interface: I think project manager: and different from what's out there . marketing: What would you specifically like marketing to look at before the next meeting ? industrial designer: Okay . marketing: Or shall I just sort of generally look at all the issues involved ? project manager: I think you might get guidance , but  I th Instruction manuals , 'cause there tends to be a demonised thing , marketing: Okay . project manager: u  , they're everyone's got like a big pile of them , but no one really uses them . user interface: I think it's time for us to get back to marketing: 'Cause we're at lunchtime now I think