Dialogue:

A: Excuse me, I'm sorry to bother you, but would you have time to answer a few questions?

B: What's it about?

A: We're doing some market research for a new television channel starting in two years' time.

B: OK, why not?

A: Lovely, we'll just work through this form. And if we could start with some personal background information.

B: Sure.

A: Right, if I could just have your age...

B: 35.

A: Right, great. And your job?

B: Systems analyst, but for the form I don't know whether it would count as professional or business or what.

A: What do you think?

B: OK, it's more like business.

A: Fine. And would you mind my asking about your salary? Or we can leave it blank.

B: No, I don't mind. It's 40,000 a year.

A: Thank you. Right... about your current watching habits..., what would you say is your main reason for watching TV?

B: Well, at work I tend to read for information and what have you, so I'd say that with TV it probably just helps me relax and unwind.

A: Fine. And how many hours a day on average do you watch TV?

B: Not a lot really... I should say just over an hour.

A: So what are the two main times of the day that you watch TV?

B: Well, a little around breakfast time and then it tends to be really late eleven or even midnight- when I've finished work.

A: And what sort of programmes do you go for?

B: Some news bulletins but I also really like to put my feet up with some of the old comedy shows.

A: Fine. And turning to the new channel..., which type of programmes would you like to see more of?

B: Well, I certainly don't think we need any more factual programmes like news and documentaries. I think we need more about things like local information..., you know, providing a service for the community. And in the same vein, perhaps more for younger viewers..., you know, good quality stuff.

A: Ah ha. And if you had to give the new directors some specific advice when they set up the channel, what advice would you give them?

B: I think I'd advise them to pay a lot of attention to the quality of...

Question: The respondent works on ______. 

- the profession

- business

- government


business