This article: Despite Anthony Field's expressed dislike of the term, preferring to refer to it as "preserving the good name of The Wiggles", the group has stressed the importance of their brand and were protective of it.  They remained as independent as possible, and retained full creative control and ownership of every aspect of their business.  As Field stated, The Wiggles Pty Ltd was "not your regular 'corporate culture'".  They made decisions by consensus and made business decisions based upon their experience as performers and their knowledge of early childhood education.  They made careful decisions regarding their endorsements of toys and other products, and avoided over-extending their brand by only licensing products that correlated with their image.  They had high expectations regarding the behaviour and attitude of everyone associated with the group.The Wiggles became formally consolidated in 2005. The group's board of directors consisted of the original three members, Paul Field, who has been general manager of operations since the group was formed and their manager since the mid-1990s, and Mike Conway, who had worked for Ernst & Young in England and become their general manager in 2001.  In 2009, the Australian rock band AC/DC knocked The Wiggles, who earned A$45 million, from the top of Business Review Weekly's  (BRW) list of top entertainment earners for the first time in four years.  In 2011, the worldwide recession hit The Wiggles, as it had done for many Australian entertainers; they earned A$28 million, but they still appeared second on the BRW's list that year.  By 2012, founding members Anthony Field, Cook, and Fatt retained 30% ownership of their brand, and Paul Field and Conway each owned 5%.  It was reported that as part owner of The Wiggles, Page was given a A$20 million payout when he left the group in 2006.  Other ventures of The Wiggles Pty Ltd included franchising their concept to South America, Taiwan, and other countries, opening "Wiggles World" sections in theme parks, and online offerings. contains an answer for the question: What is the last name of the part owner of the brand that made decisions by consensus that got a A$20 million payout when he left?, what is it ?


Page