Based on the context and the answer, generate a question. 

Context: Every event at the 2008 Summer Olympics in Beijing was broadcast on NBCOlympics.com , where the primary video experience was a custom - built Silverlight player . During the 17 days of the games , the site had 1.3 billion page views and more than 50 million unique visitors and 35 million mobile page views . In addition , viewers initiated 70 million video streams and watched 10 million hours of video . NBC produced more than 5,000 hours of Olympic content that viewers watched using Silverlight .

Answer:

It was NBC .



Who was the broadcaster for the 2008 Olympics ?