Many individuals associate the word " diet " with visions of starving , going to bed hungry and thinking of food throughout the course of the day until you go mad and ca n't take it anymore . Actually , a good diet could n't be any further from this idea . You can still eat tasty food and lose weight , considering you eat the right kinds and in moderation , of course . The Sonoma Diet is one of the more successful diet plans to come to market in recent years , with literally thousands and thousands of dieters reporting successful weight loss , without really struggling with starving themselves .
According to the above context, answer the following question.
Why might people starve themselves ?


To lose weight .