Read the following context and answer the question.
Context: I love this packaging by We Love Jam , a little company that makes jam from varieties of apricots that are at risk of extinction . I have n't had the opportunity to try the jam , but , apparently , these varieties of apricots are much tastier than the ones we are familiar with . They are harder to grow , though , so big agriculture companies do n't deal with them .
Question: What may be the reason for their liking of the jam ?
Answer:


They are different than the other jam companies .