Read the following context and answer the question.
Context: It was an exciting afternoon , the 20th of this month , that began with a call from Mom in Louisiana . The 99 Cent Chef is on the NBC Nightly News ! On the phone the Chef could hear his incredulous sounding sister Brenda in the background laughing in amazement . Mom was too flabbergasted to remember much and the Chef wanted a description , as the broadcast had not yet reached the West Coast -- so he got his sister on the phone , where she described the fleeting news segment : something about the Chef holding a bag of peaches , roaming the 99c only Store aisles and cooking in the kitchen .
Question: What may be the reason for a chef running around a supermarket ?
Answer:


He 's on a television show .