Read the following context and choose the best option to answer the question.
Context: The fourth quarter of 2006 was a tough one for the online gaming software provider CryptoLogic . With the passage of the UIGEA and the loss of one its key poker licensees , Betfair , Cryptologic has worked hard to better position the company for growth . But in its r ecent earnings report , the Dublin - based company was still only able to show marginal improvement year - over - year .
Question: What may happen to the company as a result of this loss ?
Options: 
- They will put up more advertisements .
 - They will work hard to reestablish growth .
 - None of the above choices .
 - They will try to draw in a big crowd .


They will work hard to reestablish growth .