Based on the context and the answer, generate a question. 

Context: There was an older Frenchman ahead of me in line . He only had one item to purchase , French bread of course ( I am not kidding ) . They buy it every day but I 'll mention that later . This poor sap had the misfortune of picking up a loaf that had a blurry UPC code .

Answer:

It reminds him of his local cuisine .



Why is the older man buying the bread from the store .