Read the following context and choose the best option to answer the question.
Context: Search Engine Marketing Chicago has been assisting businesses to effectively use the Internet to promote themselves with Search Engine Marketing and Optimization since 1995 . Showing up on a higher search page in Google and other searches gives your business more sales opportunities . Your website should be a key element of your business ' overall marketing strategy .
Question: What may happen if a business foregoes search engine marketing and optimization ?
Options: 
- The traffic on their website may keep increasing .
 - None of the above choices .
 - The company may often appear on the first page of a search .
 - They may save and have more money in the long run .


None of the above choices .