Read the following context and choose the best option to answer the question.
Context: It is the client 's responsibility to approve keywords and content besides involving himself in the online marketing campaign . A personal touch is always a good thing . Without active participation on part of the client , the entire online marketing plan can fall apart . Cosmos Creatives Dubai works hard to synchronize ideas between clients and their in - house SEOs .
Question: Why might an online marketing plan fail without the client 's input ?
Options: 
- The client needs to find the keywords and contents .
 - The client input is needed to approve the keywords and contents
 - The client needs to synchronize the ideas .
 - the client needs to do his own SEOs


The client input is needed to approve the keywords and contents