A market newsletter is a form of marketing for the information age . Email marketing is a vital form of marketing for businesses to reach a wider consumer base , especially businesses which deal exclusively online . Email marketing is a direct form of marketing that utilizes email as a means of communicating to the consumer audience . The marketing is used to communicate commercial or fundraising messages to these consumers .
According to the above context, choose the best option to answer the following question.
Question: What may be a good reason to use email marketing ?
Options:
- To reach many customers .
 - For smear campaigns .
 - To collect customers ' data .
 - To send out novels .


To reach many customers .