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Oct 29

Psycholinguistic Word Features: a New Approach for the Evaluation of LLMs Alignment with Humans

The evaluation of LLMs has so far focused primarily on how well they can perform different tasks such as reasoning, question-answering, paraphrasing, or translating. For most of these tasks, performance can be measured with objective metrics, such as the number of correct answers. However, other language features are not easily quantified. For example, arousal, concreteness, or gender associated with a given word, as well as the extent to which we experience words with senses and relate them to a specific sense. Those features have been studied for many years by psycholinguistics, conducting large-scale experiments with humans to produce ratings for thousands of words. This opens an opportunity to evaluate how well LLMs align with human ratings on these word features, taking advantage of existing studies that cover many different language features in a large number of words. In this paper, we evaluate the alignment of a representative group of LLMs with human ratings on two psycholinguistic datasets: the Glasgow and Lancaster norms. These datasets cover thirteen features over thousands of words. The results show that alignment is black{generally} better in the Glasgow norms evaluated (arousal, valence, dominance, concreteness, imageability, familiarity, and gender) than on the Lancaster norms evaluated (introceptive, gustatory, olfactory, haptic, auditory, and visual). This suggests a potential limitation of current LLMs in aligning with human sensory associations for words, which may be due to their lack of embodied cognition present in humans and illustrates the usefulness of evaluating LLMs with psycholinguistic datasets.

  • 6 authors
·
May 29

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

Large Pre-trained Language Models Contain Human-like Biases of What is Right and Wrong to Do

Artificial writing is permeating our lives due to recent advances in large-scale, transformer-based language models (LMs) such as BERT, its variants, GPT-2/3, and others. Using them as pre-trained models and fine-tuning them for specific tasks, researchers have extended state of the art for many NLP tasks and shown that they capture not only linguistic knowledge but also retain general knowledge implicitly present in the data. Unfortunately, LMs trained on unfiltered text corpora suffer from degenerated and biased behaviour. While this is well established, we show that recent LMs also contain human-like biases of what is right and wrong to do, some form of ethical and moral norms of the society -- they bring a "moral direction" to surface. That is, we show that these norms can be captured geometrically by a direction, which can be computed, e.g., by a PCA, in the embedding space, reflecting well the agreement of phrases to social norms implicitly expressed in the training texts and providing a path for attenuating or even preventing toxic degeneration in LMs. Being able to rate the (non-)normativity of arbitrary phrases without explicitly training the LM for this task, we demonstrate the capabilities of the "moral direction" for guiding (even other) LMs towards producing normative text and showcase it on RealToxicityPrompts testbed, preventing the neural toxic degeneration in GPT-2.

  • 5 authors
·
Mar 8, 2021

Adding LLMs to the psycholinguistic norming toolbox: A practical guide to getting the most out of human ratings

Word-level psycholinguistic norms lend empirical support to theories of language processing. However, obtaining such human-based measures is not always feasible or straightforward. One promising approach is to augment human norming datasets by using Large Language Models (LLMs) to predict these characteristics directly, a practice that is rapidly gaining popularity in psycholinguistics and cognitive science. However, the novelty of this approach (and the relative inscrutability of LLMs) necessitates the adoption of rigorous methodologies that guide researchers through this process, present the range of possible approaches, and clarify limitations that are not immediately apparent, but may, in some cases, render the use of LLMs impractical. In this work, we present a comprehensive methodology for estimating word characteristics with LLMs, enriched with practical advice and lessons learned from our own experience. Our approach covers both the direct use of base LLMs and the fine-tuning of models, an alternative that can yield substantial performance gains in certain scenarios. A major emphasis in the guide is the validation of LLM-generated data with human "gold standard" norms. We also present a software framework that implements our methodology and supports both commercial and open-weight models. We illustrate the proposed approach with a case study on estimating word familiarity in English. Using base models, we achieved a Spearman correlation of 0.8 with human ratings, which increased to 0.9 when employing fine-tuned models. This methodology, framework, and set of best practices aim to serve as a reference for future research on leveraging LLMs for psycholinguistic and lexical studies.

  • 10 authors
·
Sep 17