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Oct 31

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

Large Language Models Reflect the Ideology of their Creators

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI) assistants like ChatGPT and already play an influential role in how humans access information. However, the behavior of LLMs varies depending on their design, training, and use. In this paper, we uncover notable diversity in the ideological stance exhibited across different LLMs and languages in which they are accessed. We do this by prompting a diverse panel of popular LLMs to describe a large number of prominent and controversial personalities from recent world history, both in English and in Chinese. By identifying and analyzing moral assessments reflected in the generated descriptions, we find consistent normative differences between how the same LLM responds in Chinese compared to English. Similarly, we identify normative disagreements between Western and non-Western LLMs about prominent actors in geopolitical conflicts. Furthermore, popularly hypothesized disparities in political goals among Western models are reflected in significant normative differences related to inclusion, social inequality, and political scandals. Our results show that the ideological stance of an LLM often reflects the worldview of its creators. This raises important concerns around technological and regulatory efforts with the stated aim of making LLMs ideologically `unbiased', and it poses risks for political instrumentalization.

  • 10 authors
·
Oct 24, 2024

EPT Benchmark: Evaluation of Persian Trustworthiness in Large Language Models

Large Language Models (LLMs), trained on extensive datasets using advanced deep learning architectures, have demonstrated remarkable performance across a wide range of language tasks, becoming a cornerstone of modern AI technologies. However, ensuring their trustworthiness remains a critical challenge, as reliability is essential not only for accurate performance but also for upholding ethical, cultural, and social values. Careful alignment of training data and culturally grounded evaluation criteria are vital for developing responsible AI systems. In this study, we introduce the EPT (Evaluation of Persian Trustworthiness) metric, a culturally informed benchmark specifically designed to assess the trustworthiness of LLMs across six key aspects: truthfulness, safety, fairness, robustness, privacy, and ethical alignment. We curated a labeled dataset and evaluated the performance of several leading models - including ChatGPT, Claude, DeepSeek, Gemini, Grok, LLaMA, Mistral, and Qwen - using both automated LLM-based and human assessments. Our results reveal significant deficiencies in the safety dimension, underscoring the urgent need for focused attention on this critical aspect of model behavior. Furthermore, our findings offer valuable insights into the alignment of these models with Persian ethical-cultural values and highlight critical gaps and opportunities for advancing trustworthy and culturally responsible AI. The dataset is publicly available at: https://github.com/Rezamirbagheri110/EPT-Benchmark.

  • 6 authors
·
Sep 8

AITA Generating Moral Judgements of the Crowd with Reasoning

Morality is a fundamental aspect of human behavior and ethics, influencing how we interact with each other and the world around us. When faced with a moral dilemma, a person's ability to make clear moral judgments can be clouded. Due to many factors such as personal biases, emotions and situational factors people can find it difficult to decide their best course of action. The AmITheAsshole (AITA) subreddit is a forum on the social media platform Reddit that helps people get clarity and objectivity on their predicaments. In the forum people post anecdotes about moral dilemmas they are facing in their lives, seeking validation for their actions or advice on how to navigate the situation from the community. The morality of the actions in each post is classified based on the collective opinion of the community into mainly two labels, "Not The Asshole" (NTA) and "You Are The Asshole" (YTA). This project aims to generate comments with moral reasoning for stories with moral dilemmas using the AITA subreddit as a dataset. While past literature has explored the classification of posts into labels (Alhassan et al., 2022), the generation of comments remains a novel and challenging task. It involves understanding the complex social and ethical considerations in each situation. To address this challenge, we will leverage the vast amount of data on the forum with the goal of generating coherent comments that align with the norms and values of the AITA community. In this endeavor, we aim to evaluate state-of-the-art seq2seq text generation models for their ability to make moral judgments similarly to humans, ultimately producing concise comments providing clear moral stances and advice for the poster.

  • 2 authors
·
Oct 21, 2023

CVC: A Large-Scale Chinese Value Rule Corpus for Value Alignment of Large Language Models

Ensuring that Large Language Models (LLMs) align with mainstream human values and ethical norms is crucial for the safe and sustainable development of AI. Current value evaluation and alignment are constrained by Western cultural bias and incomplete domestic frameworks reliant on non-native rules; furthermore, the lack of scalable, rule-driven scenario generation methods makes evaluations costly and inadequate across diverse cultural contexts. To address these challenges, we propose a hierarchical value framework grounded in core Chinese values, encompassing three main dimensions, 12 core values, and 50 derived values. Based on this framework, we construct a large-scale Chinese Values Corpus (CVC) containing over 250,000 value rules enhanced and expanded through human annotation. Experimental results show that CVC-guided scenarios outperform direct generation ones in value boundaries and content diversity. In the evaluation across six sensitive themes (e.g., surrogacy, suicide), seven mainstream LLMs preferred CVC-generated options in over 70.5% of cases, while five Chinese human annotators showed an 87.5% alignment with CVC, confirming its universality, cultural relevance, and strong alignment with Chinese values. Additionally, we construct 400,000 rule-based moral dilemma scenarios that objectively capture nuanced distinctions in conflicting value prioritization across 17 LLMs. Our work establishes a culturally-adaptive benchmarking framework for comprehensive value evaluation and alignment, representing Chinese characteristics. All data are available at https://huggingface.co/datasets/Beijing-AISI/CVC, and the code is available at https://github.com/Beijing-AISI/CVC.

  • 9 authors
·
Jun 2

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

PRODIGy: a PROfile-based DIalogue Generation dataset

Providing dialogue agents with a profile representation can improve their consistency and coherence, leading to better conversations. However, current profile-based dialogue datasets for training such agents contain either explicit profile representations that are simple and dialogue-specific, or implicit representations that are difficult to collect. In this work, we propose a unified framework in which we bring together both standard and more sophisticated profile representations by creating a new resource where each dialogue is aligned with all possible speaker representations such as communication style, biographies, and personality. This framework allows to test several baselines built using generative language models with several profile configurations. The automatic evaluation shows that profile-based models have better generalisation capabilities than models trained on dialogues only, both in-domain and cross-domain settings. These results are consistent for fine-tuned models and instruction-based LLMs. Additionally, human evaluation demonstrates a clear preference for generations consistent with both profile and context. Finally, to account for possible privacy concerns, all experiments are done under two configurations: inter-character and intra-character. In the former, the LM stores the information about the character in its internal representation, while in the latter, the LM does not retain any personal information but uses it only at inference time.

  • 3 authors
·
Nov 9, 2023

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

All Languages Matter: Evaluating LMMs on Culturally Diverse 100 Languages

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

  • 69 authors
·
Nov 25, 2024 2

Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

  • 3 authors
·
Mar 11

Evaluating Podcast Recommendations with Profile-Aware LLM-as-a-Judge

Evaluating personalized recommendations remains a central challenge, especially in long-form audio domains like podcasts, where traditional offline metrics suffer from exposure bias and online methods such as A/B testing are costly and operationally constrained. In this paper, we propose a novel framework that leverages Large Language Models (LLMs) as offline judges to assess the quality of podcast recommendations in a scalable and interpretable manner. Our two-stage profile-aware approach first constructs natural-language user profiles distilled from 90 days of listening history. These profiles summarize both topical interests and behavioral patterns, serving as compact, interpretable representations of user preferences. Rather than prompting the LLM with raw data, we use these profiles to provide high-level, semantically rich context-enabling the LLM to reason more effectively about alignment between a user's interests and recommended episodes. This reduces input complexity and improves interpretability. The LLM is then prompted to deliver fine-grained pointwise and pairwise judgments based on the profile-episode match. In a controlled study with 47 participants, our profile-aware judge matched human judgments with high fidelity and outperformed or matched a variant using raw listening histories. The framework enables efficient, profile-aware evaluation for iterative testing and model selection in recommender systems.

  • 10 authors
·
Aug 12 2

GIMMICK -- Globally Inclusive Multimodal Multitask Cultural Knowledge Benchmarking

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

  • 4 authors
·
Feb 19 2

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

What are human values, and how do we align AI to them?

There is an emerging consensus that we need to align AI systems with human values (Gabriel, 2020; Ji et al., 2024), but it remains unclear how to apply this to language models in practice. We split the problem of "aligning to human values" into three parts: first, eliciting values from people; second, reconciling those values into an alignment target for training ML models; and third, actually training the model. In this paper, we focus on the first two parts, and ask the question: what are "good" ways to synthesize diverse human inputs about values into a target for aligning language models? To answer this question, we first define a set of 6 criteria that we believe must be satisfied for an alignment target to shape model behavior in accordance with human values. We then propose a process for eliciting and reconciling values called Moral Graph Elicitation (MGE), which uses a large language model to interview participants about their values in particular contexts; our approach is inspired by the philosophy of values advanced by Taylor (1977), Chang (2004), and others. We trial MGE with a representative sample of 500 Americans, on 3 intentionally divisive prompts (e.g. advice about abortion). Our results demonstrate that MGE is promising for improving model alignment across all 6 criteria. For example, almost all participants (89.1%) felt well represented by the process, and (89%) thought the final moral graph was fair, even if their value wasn't voted as the wisest. Our process often results in "expert" values (e.g. values from women who have solicited abortion advice) rising to the top of the moral graph, without defining who is considered an expert in advance.

  • 3 authors
·
Mar 27, 2024

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22

Diminished Diversity-of-Thought in a Standard Large Language Model

We test whether Large Language Models (LLMs) can be used to simulate human participants in social-science studies. To do this, we run replications of 14 studies from the Many Labs 2 replication project with OpenAI's text-davinci-003 model, colloquially known as GPT3.5. Based on our pre-registered analyses, we find that among the eight studies we could analyse, our GPT sample replicated 37.5% of the original results and 37.5% of the Many Labs 2 results. However, we were unable to analyse the remaining six studies due to an unexpected phenomenon we call the "correct answer" effect. Different runs of GPT3.5 answered nuanced questions probing political orientation, economic preference, judgement, and moral philosophy with zero or near-zero variation in responses: with the supposedly "correct answer." In one exploratory follow-up study, we found that a "correct answer" was robust to changing the demographic details that precede the prompt. In another, we found that most but not all "correct answers" were robust to changing the order of answer choices. One of our most striking findings occurred in our replication of the Moral Foundations Theory survey results, where we found GPT3.5 identifying as a political conservative in 99.6% of the cases, and as a liberal in 99.3% of the cases in the reverse-order condition. However, both self-reported 'GPT conservatives' and 'GPT liberals' showed right-leaning moral foundations. Our results cast doubts on the validity of using LLMs as a general replacement for human participants in the social sciences. Our results also raise concerns that a hypothetical AI-led future may be subject to a diminished diversity-of-thought.

  • 3 authors
·
Feb 13, 2023

Toward Inclusive Educational AI: Auditing Frontier LLMs through a Multiplexity Lens

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

  • 5 authors
·
Jan 2

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22 2

CulturalTeaming: AI-Assisted Interactive Red-Teaming for Challenging LLMs' (Lack of) Multicultural Knowledge

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

  • 10 authors
·
Apr 9, 2024

DailyDilemmas: Revealing Value Preferences of LLMs with Quandaries of Daily Life

As we increasingly seek guidance from LLMs for decision-making in daily life, many of these decisions are not clear-cut and depend significantly on the personal values and ethical standards of the users. We present DailyDilemmas, a dataset of 1,360 moral dilemmas encountered in everyday life. Each dilemma includes two possible actions and with each action, the affected parties and human values invoked. Based on these dilemmas, we consolidated a set of human values across everyday topics e.g., interpersonal relationships, workplace, and environmental issues. We evaluated LLMs on these dilemmas to determine what action they will take and the values represented by these actions. Then, we analyzed these values through the lens of five popular theories inspired by sociology, psychology and philosophy. These theories are: World Value Survey, Moral Foundation Theory, Maslow's Hierarchy of Needs, Aristotle's Virtues, and Plutchik Wheel of Emotion. We find that LLMs are most aligned with the self-expression over survival values in terms of World Value Survey, care over loyalty in Moral Foundation Theory. Interestingly, we find large preferences differences in models for some core values such as truthfulness e.g., Mixtral-8x7B model tends to neglect it by 9.7% while GPT-4-turbo model tends to select it by 9.4%. We also study the recent guidance released by OpenAI (ModelSpec), and Anthropic (Constitutional AI) to understand how their released principles reflect their actual value prioritization when facing nuanced moral reasoning in daily-life settings. We find that end users cannot effectively steer such prioritization using system prompts.

  • 3 authors
·
Oct 3, 2024

Evaluating Visual and Cultural Interpretation: The K-Viscuit Benchmark with Human-VLM Collaboration

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

  • 6 authors
·
Jun 24, 2024

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

CulturalBench: a Robust, Diverse and Challenging Benchmark on Measuring the (Lack of) Cultural Knowledge of LLMs

To make large language models (LLMs) more helpful across diverse cultures, it is essential to have effective cultural knowledge benchmarks to measure and track our progress. Effective benchmarks need to be robust, diverse, and challenging. We introduce CulturalBench: a set of 1,227 human-written and human-verified questions for effectively assessing LLMs' cultural knowledge, covering 45 global regions including the underrepresented ones like Bangladesh, Zimbabwe, and Peru. Questions - each verified by five independent annotators - span 17 diverse topics ranging from food preferences to greeting etiquettes. We evaluate models on two setups: CulturalBench-Easy and CulturalBench-Hard which share the same questions but asked differently. We find that LLMs are sensitive to such difference in setups (e.g., GPT-4o with 27.3% difference). Compared to human performance (92.6% accuracy), CulturalBench-Hard is more challenging for frontier LLMs with the best performing model (GPT-4o) at only 61.5% and the worst (Llama3-8b) at 21.4%. Moreover, we find that LLMs often struggle with tricky questions that have multiple correct answers (e.g., What utensils do the Chinese usually use?), revealing a tendency to converge to a single answer. Our results also indicate that OpenAI GPT-4o substantially outperform other proprietary and open source models in questions related to all but one region (Oceania). Nonetheless, all models consistently underperform on questions related to South America and the Middle East.

  • 11 authors
·
Oct 3, 2024

WorldView-Bench: A Benchmark for Evaluating Global Cultural Perspectives in Large Language Models

Large Language Models (LLMs) are predominantly trained and aligned in ways that reinforce Western-centric epistemologies and socio-cultural norms, leading to cultural homogenization and limiting their ability to reflect global civilizational plurality. Existing benchmarking frameworks fail to adequately capture this bias, as they rely on rigid, closed-form assessments that overlook the complexity of cultural inclusivity. To address this, we introduce WorldView-Bench, a benchmark designed to evaluate Global Cultural Inclusivity (GCI) in LLMs by analyzing their ability to accommodate diverse worldviews. Our approach is grounded in the Multiplex Worldview proposed by Senturk et al., which distinguishes between Uniplex models, reinforcing cultural homogenization, and Multiplex models, which integrate diverse perspectives. WorldView-Bench measures Cultural Polarization, the exclusion of alternative perspectives, through free-form generative evaluation rather than conventional categorical benchmarks. We implement applied multiplexity through two intervention strategies: (1) Contextually-Implemented Multiplex LLMs, where system prompts embed multiplexity principles, and (2) Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents representing distinct cultural perspectives collaboratively generate responses. Our results demonstrate a significant increase in Perspectives Distribution Score (PDS) entropy from 13% at baseline to 94% with MAS-Implemented Multiplex LLMs, alongside a shift toward positive sentiment (67.7%) and enhanced cultural balance. These findings highlight the potential of multiplex-aware AI evaluation in mitigating cultural bias in LLMs, paving the way for more inclusive and ethically aligned AI systems.

  • 5 authors
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May 14

Towards Safer AI Moderation: Evaluating LLM Moderators Through a Unified Benchmark Dataset and Advocating a Human-First Approach

As AI systems become more integrated into daily life, the need for safer and more reliable moderation has never been greater. Large Language Models (LLMs) have demonstrated remarkable capabilities, surpassing earlier models in complexity and performance. Their evaluation across diverse tasks has consistently showcased their potential, enabling the development of adaptive and personalized agents. However, despite these advancements, LLMs remain prone to errors, particularly in areas requiring nuanced moral reasoning. They struggle with detecting implicit hate, offensive language, and gender biases due to the subjective and context-dependent nature of these issues. Moreover, their reliance on training data can inadvertently reinforce societal biases, leading to inconsistencies and ethical concerns in their outputs. To explore the limitations of LLMs in this role, we developed an experimental framework based on state-of-the-art (SOTA) models to assess human emotions and offensive behaviors. The framework introduces a unified benchmark dataset encompassing 49 distinct categories spanning the wide spectrum of human emotions, offensive and hateful text, and gender and racial biases. Furthermore, we introduced SafePhi, a QLoRA fine-tuned version of Phi-4, adapting diverse ethical contexts and outperforming benchmark moderators by achieving a Macro F1 score of 0.89, where OpenAI Moderator and Llama Guard score 0.77 and 0.74, respectively. This research also highlights the critical domains where LLM moderators consistently underperformed, pressing the need to incorporate more heterogeneous and representative data with human-in-the-loop, for better model robustness and explainability.

  • 4 authors
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Aug 9

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
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Jul 9, 2024

Susu Box or Piggy Bank: Assessing Cultural Commonsense Knowledge between Ghana and the U.S

Recent work has highlighted the culturally-contingent nature of commonsense knowledge. We introduce AMAMMER{epsilon}, a test set of 525 multiple-choice questions designed to evaluate the commonsense knowledge of English LLMs, relative to the cultural contexts of Ghana and the United States. To create AMAMMER{epsilon}, we select a set of multiple-choice questions (MCQs) from existing commonsense datasets and rewrite them in a multi-stage process involving surveys of Ghanaian and U.S. participants. In three rounds of surveys, participants from both pools are solicited to (1) write correct and incorrect answer choices, (2) rate individual answer choices on a 5-point Likert scale, and (3) select the best answer choice from the newly-constructed MCQ items, in a final validation step. By engaging participants at multiple stages, our procedure ensures that participant perspectives are incorporated both in the creation and validation of test items, resulting in high levels of agreement within each pool. We evaluate several off-the-shelf English LLMs on AMAMMER{epsilon}. Uniformly, models prefer answers choices that align with the preferences of U.S. annotators over Ghanaian annotators. Additionally, when test items specify a cultural context (Ghana or the U.S.), models exhibit some ability to adapt, but performance is consistently better in U.S. contexts than Ghanaian. As large resources are devoted to the advancement of English LLMs, our findings underscore the need for culturally adaptable models and evaluations to meet the needs of diverse English-speaking populations around the world.

  • 3 authors
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Oct 21, 2024

PalmX 2025: The First Shared Task on Benchmarking LLMs on Arabic and Islamic Culture

Large Language Models (LLMs) inherently reflect the vast data distributions they encounter during their pre-training phase. As this data is predominantly sourced from the web, there is a high chance it will be skewed towards high-resourced languages and cultures, such as those of the West. Consequently, LLMs often exhibit a diminished understanding of certain communities, a gap that is particularly evident in their knowledge of Arabic and Islamic cultures. This issue becomes even more pronounced with increasingly under-represented topics. To address this critical challenge, we introduce PalmX 2025, the first shared task designed to benchmark the cultural competence of LLMs in these specific domains. The task is composed of two subtasks featuring multiple-choice questions (MCQs) in Modern Standard Arabic (MSA): General Arabic Culture and General Islamic Culture. These subtasks cover a wide range of topics, including traditions, food, history, religious practices, and language expressions from across 22 Arab countries. The initiative drew considerable interest, with 26 teams registering for Subtask 1 and 19 for Subtask 2, culminating in nine and six valid submissions, respectively. Our findings reveal that task-specific fine-tuning substantially boosts performance over baseline models. The top-performing systems achieved an accuracy of 72.15% on cultural questions and 84.22% on Islamic knowledge. Parameter-efficient fine-tuning emerged as the predominant and most effective approach among participants, while the utility of data augmentation was found to be domain-dependent.

  • 6 authors
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Sep 2

Uncovering Factor Level Preferences to Improve Human-Model Alignment

Despite advancements in Large Language Model (LLM) alignment, understanding the reasons behind LLM preferences remains crucial for bridging the gap between desired and actual behavior. LLMs often exhibit biases or tendencies that diverge from human preferences, such as favoring certain writing styles or producing overly verbose outputs. However, current methods for evaluating preference alignment often lack explainability, relying on coarse-grained comparisons. To address this, we introduce PROFILE (PRObing Factors of InfLuence for Explainability), a novel framework that uncovers and quantifies the influence of specific factors driving preferences. PROFILE's factor level analysis explains the 'why' behind human-model alignment and misalignment, offering insights into the direction of model improvement. We apply PROFILE to analyze human and LLM preferences across three tasks: summarization, helpful response generation, and document-based question-answering. Our factor level analysis reveals a substantial discrepancy between human and LLM preferences in generation tasks, whereas LLMs show strong alignment with human preferences in evaluation tasks. We demonstrate how leveraging factor level insights, including addressing misaligned factors or exploiting the generation-evaluation gap, can improve alignment with human preferences. This work underscores the importance of explainable preference analysis and highlights PROFILE's potential to provide valuable training signals, driving further improvements in human-model alignment.

  • 7 authors
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Oct 9, 2024

CulturalFrames: Assessing Cultural Expectation Alignment in Text-to-Image Models and Evaluation Metrics

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

  • 9 authors
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Jun 10