Impacted versions:
10,11.0
Steps to reproduce:
Install a new database, the application name is the Chinese name, this is no problem.
After entering the developer mode and updating the application list, all module names have become English.
Even if I reload the translation, it has no effect.
Current behavior:

Expected behavior:

Video/Screenshot link (optional):

![qq20180328-092755](https://user-images.githubusercontent.com/5398273/38003496-5735df58-326a-11e8-84ac-331e90faa9af.png)

odoo/addons/base/module/module.py
else:
                    zipfile.ZipFile(StringIO(content)).extractall(tmp)
                    assert os.path.isdir(os.path.join(tmp, module_name))
            
            for module_name, url in urls.iteritems():
                if module_name == OPENERP or not url:
                    continue    
                module_path = modules.get_module_path(module_name, downloaded=True, display_warning=False)
                bck = backup(module_path, False)
                _logger.info('Copy downloaded module `%s` to `%s`', module_name, module_path)
                shutil.move(os.path.join(tmp, module_name), module_path)
                if bck:
                    shutil.rmtree(bck)
            
            if urls.get(OPENERP):
                
                
                base_path = os.path.dirname(modules.get_module_path('base'))
                
                for d in os.listdir(base_path):
                    if d != 'base' and os.path.isdir(os.path.join(base_path, d)):
                        destdir = os.path.join(tmp, OPENERP, 'addons', d)    
                        shutil.copytree(os.path.join(base_path, d), destdir)
                
                server_dir = tools.config['root_path']      
                bck = backup(server_dir)
                _logger.info('Copy downloaded module `odoo` to `%s`', server_dir)
                shutil.move(os.path.join(tmp, OPENERP), server_dir)