Impacted versions:
10,11.0
Steps to reproduce:
Install a new database, the application name is the Chinese name, this is no problem.
After entering the developer mode and updating the application list, all module names have become English.
Even if I reload the translation, it has no effect.
Current behavior:

Expected behavior:

Video/Screenshot link (optional):

![qq20180328-092755](https://user-images.githubusercontent.com/5398273/38003496-5735df58-326a-11e8-84ac-331e90faa9af.png)

odoo/addons/base/module/module.py
if not self.env.user.has_group('base.group_system'):
            raise AccessDenied()
        
        ad_dir = tools.config.addons_data_dir
        if not os.access(ad_dir, os.W_OK):
            msg = (_("Automatic install of downloaded Apps is currently disabled.") + "\n\n" +
                   _("To enable it, make sure this directory exists and is writable on the server:") +
                   "\n%s" % ad_dir)
            _logger.warning(msg)
            raise UserError(msg)
        apps_server = urlparse.urlparse(self.get_apps_server())
        OPENERP = odoo.release.product_name.lower()
        tmp = tempfile.mkdtemp()
        _logger.debug('Install from url: %r', urls)
        try:
            
            for module_name, url in urls.iteritems():
                if not url:
                    continue    
                up = urlparse.urlparse(url)
                if up.scheme != apps_server.scheme or up.netloc != apps_server.netloc:
                    raise AccessDenied()
                try:
                    _logger.info('Downloading module `%s` from OpenERP Apps', module_name)
                    content = urllib2.urlopen(url).read()
                except Exception:
                    _logger.exception('Failed to fetch module %s', module_name)
                    raise UserError(_('The `%s` module appears to be unavailable at the moment, please try again later.') % module_name)