Upon getting started with a self-hosted install I wanted to create a new project. I selected the drop-down at the top and selected "Create a new project".

<img width="403" alt="Screen Shot 2021-06-29 at 11 12 24" src="https://user-images.githubusercontent.com/328367/123799033-b28fb080-d8df-11eb-8423-40d7b978af1b.png">

This then took me through a flow to request a license.

https://user-images.githubusercontent.com/328367/123798516-27aeb600-d8df-11eb-873d-826e13e4e224.mp4

After chatting to @marcushyett-ph I realised that there's a banner at the top of the page that has a "Go to setup" CTA that lets me create a new project. I'm a little embarrassed that I didn't notice this 😊 But I'm assuming other people may not see it either or just see it as some sort of success banner.

<img width="1311" alt="Screen Shot 2021-06-29 at 11 12 45" src="https://user-images.githubusercontent.com/328367/123798988-a6a3ee80-d8df-11eb-9e1d-88aa1e23a7f8.png">

Could the top drop-down also let me go through this flow? Could this result in people failing to get started and instead thinking they have to request a license?

## Describe the solution you'd like

Could the top project drop-down be aware of the context of the user: that they have not yet created their first project? And if that's the case then run them through the setup process?

posthog/api/organization.py
first_name: serializers.Field = serializers.CharField(max_length=128)
    email: serializers.Field = serializers.EmailField(
        validators=[
            validators.UniqueValidator(
                queryset=User.objects.all(), message="There is already an account with this email address."
            )
        ]
    )
    password: serializers.Field = serializers.CharField(allow_null=True)
    organization_name: serializers.Field = serializers.CharField(max_length=128, required=False, allow_blank=True)
    email_opt_in: serializers.Field = serializers.BooleanField(default=True)
    def validate_password(self, value):