**Description**
Currently, we can only pass custom Image name to  **DataprocClusterCreateOperator(),**
as the custom image expires after 60 days, we either need to update the image or we need to pass the expiration token.

Functionality is already available in **gcloud** and **REST**.

`gcloud dataproc clusters test_cluster ......
--image projects/<custom_image_project_id>/global/images/family/<family_name>
.......
`


**Use case / motivation**
The user should be able to pass either Custom Image or Custom Image family name,
so we don't have to update the image up on expiration or use expiration token.


**Are you willing to submit a PR?**
Yes

**Related Issues**
None
airflow/providers/google/cloud/operators/dataproc.py
if self.idle_delete_ttl:
            cluster_data['lifecycle_config']['idle_delete_ttl'] = {"seconds": self.idle_delete_ttl}
        if self.auto_delete_time:
            utc_auto_delete_time = timezone.convert_to_utc(self.auto_delete_time)
            cluster_data['lifecycle_config']['auto_delete_time'] = utc_auto_delete_time.strftime(
                '%Y-%m-%dT%H:%M:%S.%fZ'
            )
        elif self.auto_delete_ttl:
            cluster_data['lifecycle_config']['auto_delete_ttl'] = {"seconds": int(self.auto_delete_ttl)}
        return cluster_data
    def _build_cluster_data(self):